Podcast appearances and mentions of john parks

In this episode, Riley quickly celebrates the 52nd anniversary of Title IX and its impact on her athletic career. She introduces John Parks, a former high school track and field coach from Oregon, who discusses his controversial termination. John shares his background and his advocacy for fairness and safety for female athletes, particularly in the context of transgender participation in sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

BONUS EPISODE THIS WEEK!  This week we showcase one of over 60 audio recordings for our patrons. Curious about what else is available? Here's a brief list that doesn't include our masterclass courses: Material: Identifying your root sins: https://www.patreon.com/posts/24341146 Brochure on how to start a men's group by TCMS: https://www.patreon.com/posts/30862167 How to: Praying the Liturgy of the Hours from the late Deacon John Donnelly: https://www.patreon.com/posts/32679064 Ten part series on the Domestic Church written by Adam, Haylee, David, and Pamela: https://www.patreon.com/posts/43827270 Interviews: Interview with Mark Hart and Trent Horn: https://www.patreon.com/posts/25006488 Fr. Larry Richards on Confession: https://www.patreon.com/posts/25264474 Jon Leonetti on Sacrifice: https://www.patreon.com/posts/25264474 Jason Evert - Theology of the Body: https://www.patreon.com/posts/25264599 Fr. Dwight Longenecker on Masculinity: https://www.patreon.com/posts/25264599 Sr. Bethany Madonna on Life Issues: https://www.patreon.com/posts/25277499 Steve Pokorny on Beauty in a Pornified Culture: https://www.patreon.com/posts/25300345 Extended talk with Karlo Broussard on Philosophy: https://www.patreon.com/posts/25300504 Archbishop Charles Chaput on Suffering: https://www.patreon.com/posts/25300751 Raymond Arroyo on imagination: https://www.patreon.com/posts/25300907 World Religion, Philosophy, and Seminary with Peter Puelo: https://www.patreon.com/posts/25301304 Matthew Arnold on Virtue: https://www.patreon.com/posts/25301477 Chat with Patrick Coffin: https://www.patreon.com/posts/26547141 Andrew Pudewa on John Senior's book list: https://www.patreon.com/posts/28047834 12 minutes story from Dr. Cuddeback: https://www.patreon.com/posts/28665913 Acts of Reparations with Fr. Donald Calloway: https://www.patreon.com/posts/28944143 20 minute interview with Fr. John Parks:

Bishop Dolan joins us to talk about Sunday's Gospel. Sr. Solanus Casey Danda helps us get to know the  Society of Our Lady of the Most Holy Trinity. Maggie Cuevas and Fr. John Parks tell us about the All In ministry serving people with special needs. You'll also get up to date on the latest news and events.   Special thanks to Catholic Cemeteries and Funeral Homes for making this show possible.

The First Lady of Nutrition welcomes back legendary functional medical expert, Dr. John Parks Trowbridge. Ann Louise and Dr. Trowbridge waste no time discussing the hidden dangers of heavy metal toxicity and its link to chronic diseases. Since the 1940s, our environment has been increasingly contaminated with toxic metals, contributing to widespread health issues. This episode delves into groundbreaking insights into chelation therapy, a non-invasive treatment that has shown remarkable success in patients with diabetes, heart disease, cancer, Alzheimer's, and other chronic ailments. Discover the most effective detection methods for heavy metal toxicity (hint: it's not blood tests), the transformative benefits of chelation therapy, including oral and IV methods, and the role of EDTA and DMSA. Learn about the commitment chelation requires, the power of preventive measures, and nutritional strategies to combat toxicity. With a wealth of experience enriched by tutelage under six Nobel laureates and a global telemedicine practice, and success stories like patients removed from heart transplant lists, Dr. Trowbridge brings invaluable insights into overcoming toxic burdens for improved health. Tune in for a discussion filled with hope and practical advice.

CAFETERIA CATHOLICS COME HOME | Spreaker

Join the First Lady of Nutrition for a rare and revealing interview with Dr. John Parks Trowbridge, a prominent authority in the realm of health and medicine. Renowned as a lecturer, speaker, and specialist in autoimmune health, Dr. Trowbridge also serves as Ann Louise Gittleman's personal physician. In this captivating podcast, Dr. Trowbridge shatters medical norms, exploring the intricate links between yeast, fungus, mold, and their connection to many of the perplexing symptoms experienced by an increasing number of autoimmune-challenged individuals. Dr. Trowbridge addresses the resurgence of modern health challenges and candidly examines the impact of what he calls the 'Deplorable Diet', a modern trend. He also discusses his recommendation of a precise test to identify blood markers of ‘blood fungus', a term he coined for blood markers that reveal the presence of infection. Whether seeking answers to unexplained symptoms or holistic health insights, this podcast interview offers invaluable perspectives. Dr. John Parks Trowbridge's wealth of experience provides a unique lens to understand health and nutrition's intricate dance.

In a potent conversation ranging through his fascinating career, dancer and educator John Parks talks with Barbara St. Clair about his experiences touring the South with the Jose Limón Company during segregation, his inventive teaching philosophy – and how he helped the undervalued dancers in the movie version of The Wiz go on strike for equal pay and credit. . .  and win. Transcript available at https://creativepinellas.org/magazine/arts-in-john-parks/ Photo by Tom Kramer

Bishop Dolan will kick of a series of Advent reflections, Fr. John Parks will be joining us to talk about … well lots of things. You'll get the latest news including an update with Fr. Andrew McNair on St. Josephine Bakhita parish. We also say goodbye to Andrea Boring.   Special thanks to Catholic Cemeteries and Funeral Homes for making the show possible!

John X and Lucy joined me for Get a little Frank number 6. We started off on a more serious side this week as I shared an important event I was part of over the weekend in Burnie, we talked about the importance of community support, John cops parking fines for fun, Lucy told us she wasn't sick, but was she? And we all would be pretty selfish if we won the lotto... All this, plus much more! Thanks for listening! Touch base: Email: mitch@mitchmcpherson.com.au Facebook: https://www.facebook.com/profile.php?id=100082638196874 Instagram: https://instagram.com/getfrankpodcast?igshid=YmMyMTA2M2Y= Get Frank is produced by the amazing team at Creative Grit..

In this episode Trent sits down with Fr. John parks at Franciscan University of Steubenville's defending the faith conference to talk about the hazards of being “woke”.

8-22-22: Marian Conference – Fr. John Parks by

In this great episode Matt talks with diocesan priest and public speaker Fr. John Parks about "a Quiet Place," Chesterton on Cheese, methods of prayer, booba (not boba) and kiki, picking interview guests, Tom Bombadil, and much more. Support us on Locals, get a TON in return: https://mattfradd.locals.com/support Hallow: https://hallow.com/mattfradd Exodus 90: https://exodus90.com/matt-home/

Join our Community on Locals! http://mattfradd.locals.com Hallow Catholic Prayer App: http://hallow.com/mattfradd Exodus 90: https://exodus90.com/matt New Website Just Dropped: https://pintswithaquinas.com

Finding live menhaden is often crucial to success, and this episode covers the different areas that menhaden are found, net selection, boat positioning to throw, and care for the bait once caught. Guest: John Parks

Jenna went into labor on the day we were supposed to finish recording season 9 of the podcast, so Fr. John Parks came to the rescue! Our incredible spiritual advisor sat down for a chat about all things spiritual direction which of course means we ended up talking all about prayer (the best). If you've ever wondered about spiritual direction, been on the hunt for an ace spiritual director, or tried to start (or restart) a prayer routine, this episode is for you. Watch over on Youtube or find us anywhere you listen to podcasts. And stay tuned next week for the last episode of this season of the Gathering Place with FP. Any guesses what S word we'll be talking about??

The goal of today's church is to spread one vision in multiple locations. What if we put multiple visions under the same roof? John Parks tells us all about Kingdom City, a ministry in the heart of Houston, that brings together 12 different visions and 70 different languages to worship One God and serve the community.Ashford Community Church at Kingdom Citywww.ashfordhouston.com

How Zillicoah Brewing Co. survived and adapted during COVID-19. A conversation with head brewer, co-founder, and co-owner John Parks.

In this episode, the Pastor, Principal, and Finance Director share their perspectives and expertise surrounding the excellent quality Catholic education offered at St. Theresa Catholic School. Father Parks, St. Theresa Pastor and alumnus, talks about the history of the parish and his personal connections and family legacy at the parish and school. Jenny Zander shares her professional background and how she has been welcomed into the community, not just as the preschool director turned principal, but also as a parent. Together, Father Parks and Mrs. Zander have a vision to provide a loving, holistic educational experience for children while forming them in faith and service. Mollie Malovoz, Director of Finance and Operations, shares her approach with families who want to learn about the tax credit scholarships unique to Arizona that makes private education possible for any family that seeks educational options for their children. To learn about tax credit donations and scholarships and more about St. Theresa Catholic School, tune in to this podcast!

We are lucky to have John Parkes, ClickFunnels CMO as the guest on this episode of ClickFunnels Radio.  John and Dave cover some of the behind the scenes of our marketing strategies on how we have been able to have successful virtual events.   Learn some of the ClickFunnels Marketing tactics that you can implement into your own business.

Brooke Eagle introduces John Parks, owner of Parks Decorative Hardware and Plumbing tells all about his business and background. They pride themselves in helping you find the "jewelry" for your home that fits your budget and style. Find them on instagram @parksdecorativehardware

O2 Health Lab opens its new location in Newport Beach. In this episode,  Adam Torres and John Parks, Founder and CEO at O2 Health Lab, explore John's career as an entrepreneur and the new O2 Health Lab in Newport Beach.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

Hi! Jamie Wind Whitmarsh here! This episode is is pretty exciting, as I get to start my series of guest interviews with Dr. Tommy Dobbs, Assistant Professor of Percussion at University of Arkansas-Fort Smith. Tommy and I have been best friends for a long time, after becoming roommates during our time in grad school at Florida State University. Tommy has done a lot of things, including a recent clinic at the Midwest convention - but I'm more interested in the other things we talk about!The music is the Florida State University Percussion Ensemble performing my work 'NAILS!!!'. This recording (which I was fortunate to play steel pan on) was released on their third CD - 'Florida State University, Volume Three: 10 Windows'. Recording this was laborious, as the piece is pretty nuts, and I am infinitely grateful to the wonderful people that made this happen - Chase Banks, Sabrina Peterson, Ben Fraley, Nick Stevens, Glenda Lopez, Andrew Bockman, Catherine Cole, Justin Alexander, Tennison Watts, and John Parks.

Contraception, Sacraments, and Hell Show Notes and Links There are millions of people who have no idea what Catholics actually believe. But that’s okay because we’re going to talk about them and you’re welcome to ask your own questions as well! From The Virgin Mary to the Eucharist, we’re going to cover some of the more common and not-so-common issues people have with the Catholic Church. What we cover tonight: The Rosary Contraception 34 Kids The mass is boring The bible isn’t everything Faith alone Will mortal sin send me to hell Confession Sacraments Celibacy Sex scandals Everyone is saved through the Catholic church ANNOUNCEMENT! Join us and our friends at Crossroads 4 Christ (C4C) this week for their virtual Catholic young adult conference! This week, find your Reason for Hope in Jesus Christ through daily keynotes, on-demand video talks, live-streamed interviews, panel discussions, prayer activities, and much, much more! The best part: It’s all completely free! ➡️ https://home.c4cconference.org/home In addition to C4C leaders Travis Moran, Katie Purple, Fr Michael Casey, and Brad Endres, our lineup of presenters includes the likes of Leah Darrow, Matt Maher, Chris Stefanick, Emily Wilson, Sr Anna Wray, OP, Fr. John Parks, and over 25 leaders in the field of young adult evangelization! Register for free today Watch it on Youtube

With the outbreak of the COVID-19 pandemic, we have much to think about, as people, as brothers, sisters, wives, mothers, husbands, fathers, colleagues, bosses, teachers, students, as Christians. Join us this week as we take our church service online for the first time with Dr. John Parks giving us an informative overview of the Coronavirus while also keeping it light and making us laugh. Pastor Yami takes up the baton from there and reminds us that in this world we will have trouble, but Christ assures us that he has overcome the world. About the series: the reality of life is there is no life apart from relationships. Your relationships might be with stuff, not people, but your life is relating itself to STUFF. So our heart and our goal in this series is to just be at a place where we ask the hard questions, we get into the space of trying to understand what is love really like. Now when you get into scripture, scripture has a lot of stuff to say about love. So we are are looking at some few amazing things that God has said in his word in 1 Corinthians chapter 13 of what love is."

Our culture tells us lies about our identity as men and women. It pits us against each other and draws us away from who we truly are in Christ. From the VW Minibus at the #SLS20 Conference last month, Steve and Becky talk with Fr. John Parks, vicar for Evangelization for the Diocese of Phoenix and Leah Jacobson, founder and CEO of Guiding Star Project. Tune in to be inspired to mission, to greatness. Today's show is brought to you by our friends at Morning Star OB/GYN: http://www.morningstarobgyn.com and Pediatrics http://mstarpeds.com

| January 26, 2020 | Sunday Morning | John Parks by River of Life Christian Center

Garry Hearn is running a Masters Programme for all mid-level Army Officer (Majors) – focussing on strategic leadership trends in the world.Gary is Inspired at 3 levels - strategically & personally by Nelson Mandela. Then inspired at an operational level by his CO Colonel Roger Thompson R Signals who led him during Falklands War, believed in him as a soldier & helped him become an Officer. Then tactically & personally inspired by one of his Majors on the course - John Parks who had a tough upbringing in a family of Irish Travellers & became an inspiring leader.Top Leadership Tips - Leaders are everywhereDiversity of people gives diversity of thinkingMistakes & having the humility to learn from them. Example of poor decision and personal bias colouring his decision. John Adair’s: Task, Team & IndividualAnother example restructure organisation chart - “it’s perfect & therefore brittle because it’s not future proof”.Leadership is about others - getting them to do things to the best of their ability. Know your people really wellGarry Hearn is a Colonel in the British Army he was recently responsible for the programme management of the UKs largest Defence Technical Training Transformation Programme, focussed on transforming training and through life learning for up to 40000 students per annum. He is now engaged in delivering leadership and professional learning to the Army's emerging leaders. He is a CIS Engineer with over 35 years’ experience in a variety of military roles including, leading organisations, Strategic Human Resource, Organisation Development, as well as training and education. In a previous role he was the Principal of the Defence College of Communications and Information Services and his efforts in transforming the College were recognised with him being appointed as an Officer of the British Empire (OBE). He has a BSc (Hons) and three Masters level degrees comprising an MBA, MA in History, and an MSc in Strategic HR as well as being a Fellow of the Chartered Institute of Personnel and Development (CIPD) and Chartered Management Institute (CMI), and the Learning Performance Institute (LPI). He has also recently completed his first book offering an insight into 35 years of leadership and the lessons he has learnt. Garry completes his military service next year before entering an as yet to be defined, new chapter on his journey.#InspiringLeadership #leadership #CEOs #MotivationalSpeaker #teamcoach #InclusiveLeadership #Boards See acast.com/privacy for privacy and opt-out information.

What's the Kerygma and how do we teach it to our kids? The best gift we can give our kids is faith, but it can be daunting to bring the Good News to our families. Fr. John Parks, Vicar for Evangelization joins MaryRuth to inspire, encourage and show us how to share the best news ever! Parenting Smarts blends together the science of child development and the realities of family life. We hope it helps you. Be sure to subscribe, download, and share with other people you know who could use some Parenting Smarts!

| December 29, 2019 | Sunday Morning | John Parks by River of Life Christian Center

| December 22, 2019 | Sunday Morning | John Parks by River of Life Christian Center

| December 01, 2019 | Sunday Morning | John Parks by River of Life Christian Center

Our VetArtSpan host Fred Johnson talks with esteemed teacher, choreographer, producer, and director John Parks. Fresh from his collaboration with Diavolo dance and a group of inspired veterans, John talks about how movement is a universal means of expression, and how "muscle memory" can give us a way to become fluent in the language of movement. Usually used to "feeding" his students, he and the veterans that he mentored as part of this Diavolo project were all "fed" by the total group effort. Working with veterans helped him to understand what the reintegration process must have been like for his father, a veteran of the Korean War.

According to legend, when GK Chesterton was asked "What's wrong with the world today?" he responded with a pithy "I am." In that Chestertonian spirit, Fr. John Parks, Vicar for Evangelization, and Mr. Stephen L. Greene, Director of Kino Catechetical Institute, bring you "What's Wrong With the World," a new podcast from the Diocese of Phoenix. The world today is full of questions, and the Church has the answers people are looking for! Tune in every other Monday to YouTube, or listen on ApplePodcasts.

According to legend, when GK Chesterton was asked "What's wrong with the world today?" he responded with a pithy "I am." In that Chestertonian spirit, Fr. John Parks, Vicar for Evangelization, and Mr. Stephen L. Greene, Director of Kino Catechetical Institute, bring you "What's Wrong With the World," a new video podcast from the Diocese of Phoenix. The world today is full of questions, and we believe the Church has the answers everyone is looking for. Join Steve Greene and Fr. John Parks as they explore faith and reason, worldviews, the existence of truth, the person of Jesus Christ, and other issues worth arguing about. Tune in every other Monday to YouTube, or listen on ApplePodcasts. Please rate, review, and share!

According to legend, when GK Chesterton was asked "What's wrong with the world today?" he responded with a pithy "I am." In that Chestertonian spirit, Fr. John Parks, Vicar for Evangelization, and Mr. Stephen L. Greene, Director of Kino Catechetical Institute, bring you "What's Wrong With the World," a new podcast from the Diocese of Phoenix. The world today is full of questions, and the Church has the answers people are looking for! Tune in every other Monday to YouTube, or listen on ApplePodcasts.

According to legend, when GK Chesterton was asked "What's wrong with the world today?" he responded with a pithy "I am." In that Chestertonian spirit, Fr. John Parks, Vicar for Evangelization, and Mr. Stephen L. Greene, Director of Kino Catechetical Institute, bring you "What's Wrong With the World," a new podcast from the Diocese of Phoenix. The world today is full of questions, and the Church has the answers people are looking for! Tune in every other Monday to YouTube, or listen on ApplePodcasts.

Trisha Engel, director of Pastoral Care at St. Mary Magdalene in Gilbert, inspires us with a conversation about caring for the sick and dying. Kevin Saunders, Bible teacher, brings the Gospel to life. Fr. John Parks, vicar of Evangelization and Steve Greene, director of Kino Catechetical Institute, give us a sneak peak at their new show, What's Wrong With the World. Bishop Thomas J. Olmsted revisits a message about Catholic schools in his weekly message. Today's broadcast is brought to you in part by Catholic Cemeteries and Funeral Homes of the Diocese of Phoenix. www.dopccfh.org

What are your financial goals? Software developer, John Parks and Elisabeth talk wish lists!

Fr. John Parks, Vicar of Evangelization invites us to consecrate ourselves and our families to Jesus through Mary. Kevin Saunders, Bible teacher, brings the Gospel to life. Rob Curtis, Campus Minister, Benedictine University, Mesa introduces us to a new leadership program for students. Bishop Thomas J. Olmsted continues a series of reflections on his Apostolic Exhortation, Complete My Joy. Today's broadcast is brought to you in part by Catholic Cemeteries and Funeral Homes of the Diocese of Phoenix. www.dopccfh.org

We all join CULTures throughout our lives, Apple is a CULTure you’ve undoubtedly heard of. Do you know many people who have a Mac yet don’t have an iPhone? They have RAVING FANS, and if you want to dominate your market you’ll need some raving fans of your own. "I want you to start thinking about the customer experience, the customer journey. How excited are your customers about working with YOU. What is the pain that you solve?" - Dave Woodward I for one am in LOVE with the Albert Tennis Shoe. This is weird for me because I am NOT a clothing guy, I simply have little to no connection to what I wear. My connection to them though is how they’ve developed a cult-like following with still being a relatively small company. They are a great model to emulate. They do what every great brand needs to: DELIVER ON WHAT THEY PROMISE. I have yet to find anything as comfortable and functional as this brand of shoes for the same price. Identify what your CULTure needs and then intentionally deliver. Some Topics Discussed This Episode: Your RAVING Fans The Everyday CULTures You Are In Investing In Your Current Customers Hooking People Onto Your Value Ladder What Your Cost to KEEP Your Customer? "Make sure that you treat existing customers the same or even better than new customers." - Keith Cunningham Don’t treat people like you’re a phone company is all I gotta say. All they are focused on is getting those new clients to increase their revenue and couldn’t care less if you left. Why should they care? You’ll find nearly the same care in every big name cell provider. When you think back to your clients’ experience is it similar to this? Are you just another company trying to make a quick buck or are you a FunnelHacker? FunnelHackers are a CULTure, and we do NOT look at clients like dollar signs. They are people and, more importantly, people who YOU are able to help. Important Episode Links: One Funnel Away ChallengeDotCom Secrets Book Contact Episode Guest: Email DaveConnect on FacebookFollow On Instagram Episode Transcript: 00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host Dave Woodward. Come 00:18     back to Funnel hacker radio. I'm actually down in Austin, Texas and right now I have been attending a four day MBA program put on by Keith Cunningham. I was referred to this by, uh, Jerrick Robbins and it's been a crazy, interesting kind of experience going through this. But while I was coming out, I was trying to record some of the ideas and thoughts recently, um, as we kind of transitioned to this next phase, a funnel hacker radio. I want to talk a little bit about culture and soon I'll come back to, I'll do a podcast or two just on the things I've learned from Keith Cunningham, brilliant guy. Do you have an artist? Got His book, uh, take a look at the road, less stupid, but I want to talk to you a little bit about this whole concept of culture. So we're going to be the process of making a transition here in the podcast over the next couple of weeks into this idea of, of really focusing on how do you build a massive following and a culture. 01:15     And for us it's going to be join us on our journey from 70,000 to 100,000 rabid fans or a funnel hackers or buildings, whole culture. For us it's again, it's, it's a journey from 70,000 to 100,000 excited culture of building funnel hackers. So that's our whole focus and I want to make sure you understand some of the things we're going to be going through. But to do that, I need to give you a little bit of backstory, some backstory on some of the different quote unquote cults that I've joined. And the, and I use it because it's more as a, not in a religious standpoint, but more than nice. This whole idea, we talk a lot about culture because if you've read Russell's book about expert secrets, you understand the importance of really building a following that is almost cult like following almost to the point where people will literally follow because they're so excited about it. 02:09     So there's four different ones I want to talk to you about. Um, two I joined a long, long time ago and two I've joined just recently. So the first one I probably joined, Gosh, uh, it's probably been almost 10 years now and that was apple. Apple was by far one of the most exciting companies to follow and look at and to see how they built this crazy business. Most people really thought they were in the business of creating computers. And that's really what they were known for it first. But then Steve jobs had this amazing ability to build more of a marketing company then actual hardware company. And in doing so, he built a marketing company that right now actually doesn't even produce their own products. They actually outsource all their products, but because of the marketing company they built and because of the passion that exists among anybody who follows in apples footsteps or buys their products, you literally find everybody else trying to compete with apple and the PC world. 03:09     You either had a PC or you had a mac and there's, again, I'm going to Austin, Dell's capitol here, Delis in round rock, just you know, 30 minutes up the road from me, but no one really thinks of, well, do you have a Dell? No, you just have a PC, but do you have a Mac? And as soon as you say a Mac, everybody knows. I love watching in our inner circle or too comical Beck's coaching program or even at funnel hacking live anywhere. I go these days and you see people taking out their computers. All I see are apple lights. That's all I see. Rarely ever do. I see a PC these days and it's just, it's mind blowing to me. You see the same thing right now where all the other phone companies are trying to compete against and iPhone and they've built this following where it doesn't necessarily have to be the very best product, but what it has to be is something that someone connects with somewhere. 04:00     They say, you know, I am like this group. I like what they stand for. I like what they represent. I like what they do. I like the innovation. I like the creativity. I like the graph, whatever it might be. For me, as far as apple, one of the main things I love about it is how seamlessly everything always works together. I have an iPhone, I have an Ipad, I have an Imac. I everything. It's uh, I've become this, I junkie and again, it started with just one product, but because they did such an amazing job at customer service, again, you go into the apple store and you go to and meet with the digime genius bar and not necessarily ever behind. There's a genius, but there is so helpful. They're so aware of the customer journey, the customer experience. When you buy something, literally the person who you meet right there, they have the product brought out to them and you purchase on the spot. 04:48     I don't have to go stand in line or anything else. They understand the customer journey. More importantly, the customer journey that I want, the experience that I want to have. They've already, they've already gone through. They understand what I want and because of that I literally will say no to a whole bunch of other things. I will drive further just so I get to an apple store. So apple is one of the main, uh, quote unquote cult like businesses that I'd been following and I actually participate in. Another one is jeep. I've been married now 25 years. We're going into our 26th year. And my very first introduction to my wife when we got married was her dad and her dad has been, I think his dad is for her whole life, has always had a jeep, whether it was a jeep, grand, Cherokee, jeep wrangler, whatever it might be. 05:33     I remember Libby would, I think it was in the first couple of months and we got married, he always had a jeep wrangler, but his wife, my mother in law, got a brand new grand Cherokee and I remember getting in that, oh my gosh, it was the smell of this genuine leather seats and it was almost like a pillow top seat back then when you sat in it and you just felt this luxurious experience in a jeep. And I thought, oh my gosh, they totally up their game. And then later that day we hop into chucks jeep and it's, it's the smell of gasoline. It's the smell of the experience of a four wheeling a ride. That was definitely not the most luxurious comfortable ride, but it was everything that a jeep represented and I, when my boys got to be 16 the first car I decided to buy it for them was a jeep. 06:24     And if you get to know anyone in the jeep culture, one of the things you'll know is the jeep wave where if you, and it typically is, it's more so with the wranglers than it is with the Grand Cherokees or anything else. But anybody's got a wrangler, you will find that they understand the jeep wave. And my son Christian is, he's so funny with it because if I, it's not one of these obnoxious waves where he's like, Hey, are you doing trying to get their attention now it's the subtle, my hand is over the top of the steering wheel and my fingers just come up just enough to say, hey, I see you. You got the same thing I got were good. And it's this whole jeep like culture. So now all of my boys have this passion for jeeps. Uh, it started with their father in law. 07:07     I brought chair on the, into it when he got his first car and then Parker and now Christian and Jackson soon to follow. But it's been fun because all of them understand the jeep wave they all in. And, uh, my youngest son, Jackson, his buddy just got a jeep wrangler, an older one. And it's just, I mean, there's a terminology, there's a vocabulary. Everything's behind this. My only reason I mentioned this is when you start looking at products and you start looking at building a culture, you've got, there is, there's a vocabulary behind it. It's not a common with the jeep. It's almost this secret handshake, Secret Shea, uh, wave, whatever it might be. And the amazing thing is as you start talking to people, you very, very quickly can identify whether they are part of it, the group or if they're not. Um, the thing I expect the, so those are the two that I've been a part of for awhile while the s now the two that I've just recently joined has been, it's been an interesting experience joining them. 08:05     So the first one is all birds and these are tennis shoes that again, they are super, super comfortable. But the crazy thing about it is I didn't realize how many people had them. And the very first person who introduced him to me, uh, was our co founder. Good friend Todd Dickerson. And whenever Todd travels, I've never seen anybody Todd liberal leave Atlanta. He'll come to Boise for a week with just a backpack. I'm like, what are all of your clothes? He goes, I got him on my backpack. And I'm like, how in the world? And again, Todd is super simple. It's always so funny. He reminds me so much of almost a Steve job mentality. Black shirts, liking or jeans and then Albert's, that's what he wears and wears it all the time. And so I was talking about this whole Albert things. Oh my gosh, these are the most comfortable shoes. 08:55     They're super lightweight and goes through all this different stuff. It says, the part I love the most about them is if they get dirty, I let me just throw in the wash and they're brand new spanking clean, it goes. So it's, they're easy to travel with them and I'm like, really? So I didn't think much about it. And then I'm just going through Instagram and all of sudden Allbirds came up. I thought, you know, I'm going to go ahead and try this. So I bought a pair of Allbirds and they came in. The cool thing is when they come in a box, you opened this box up and inside. I mean they are positioned perfectly in the box for shipping and for travel, so they don't move around. They have the little cardboard wedge that is there, and then the shoes are basically side by side. 09:31     And when you inside, where the tongue area is is you pull this out, it's basically a smiling bird looking at you and in on cardboard. And each one of them has it. You put them on and they instantly fit. They're the softest shoot, the they mold to your feet. They're just amazing shoes. So I warm looming for the first day. I walk into the office and all of a sudden I see John Parks has a pair. Jamie Smith has a pair of Clayton Fletcher has a pair. I'm like, you guys got to be good. And then I sit, they saw mine and they were like, oh my gosh, you're to love. And they'd go on and on and on about this crazy, amazing experience that they've had. And I'm like, I didn't ask for it, but I'm literally getting testimonials thrown at me by their, by the consumer here. 10:15     And I'm thinking, how do you build a product that is that good? Literally, I've never seen it advertised on TV. The only place I've ever seen it advertised as Instagram. And then all of a sudden I come home and my son Chandler is like, oh my Gosh Dad, those look like the most comfortable shoes in the world. I'm like, dude, they totally are. We have to wear the same size. I said, go ahead and try them on. He puts them on and Lilly while he has him on, he goes and he goes online and buys a pair and then I'm like, that is crazy. So I go back to the office two days later and while on there John's got a different pair on. I'm like, John, how many pairs of these do you have? He goes, I don't think I got three or four. I'm like, seriously? 10:54     So I went in my office and I bought another pair. And again, I'm not traveling with them out here in Austin. They literally are some of the most comfortable shoes, most versatile shoes. They're super lightweight and you literally, they're dirt whenever they get dree Louie just throw them in the wash through the most easy, comfortable and easy to take care of. Shoot you'll ever find. And there were like 100 bucks, 95 bucks I think is what it is. And so John then goes on to tell me about his wife Vanessa. She has a pair and I'm literally getting pitched by all of my friends who are wearing them about how awesome these shoes are. I've had a ton of shoes my lifetime. No one has ever pitched me on their shoes like I got pitched on Allbirds because of the culture and because of this great product. 11:36     And so as you start thinking about, as I look at trying to get to 100,000 colt, like excited, passionate funnel hackers, I'm right now out here, Austin, think of what do we need to do? What can, what more can we do? How can I enhance the customer journey? What types of things can I add to the customer experience that people are so excited that literally started talking to anybody. Everybody they know because they're having such an amazing experience. So that's the third soil. It was, first of all, it was jeep, then it was apple, then it was all birds. The fourth one happened just last week. So while we were out, I think we're actually at funnel hacking live. Um, my youngest son wasn't with us, but ends up totaling my, my car. I've had this car literally, so it was a, it was a 2002 Lexus es three black convertible I, and it was, you know, 240,000 miles on this thing. 12:31     But it still looked in great shape primarily because it been wrecked by a couple of my other boys. He didn't pay and I'm like, okay, you know, I'm not good with young teenage boy drivers. I'm just not going to get a new car. And I, I think my wife has had four different SUVs during their period of time. I've had this, we've had, I think I bought, we summed up, it was like I've bought like eight or nine cars for my, my family during the period of time that I've had this one Lexus. So anyways, but tat the Lexus is totaled and I'm sitting there going, oh my gosh, what am I going to get? A, you have to understand that I don't, I don't dry. I mean I am literally maybe a mile, two miles at most from my house to our office. And so while I'm there, I'm thinking I don't need a car. 13:12     I don't want to spend hundreds of thousands of dollars on a car on this exotic car. I've played that whole exotic car game. I love it. I, I'm a car guy at heart. I love him and everything else, but I'm like, I just, it just doesn't make any sense. I can't logically justify this even though I'd love to. So I started thinking, well, maybe I just find that a used Maserati. I love Maserati. The one I really wanted, the Aston Martin, I've driven the Ferrari's and I'm like, what am I doing? So I thought, all right, let me just go onto lease trader because I don't want to get my youngest son Jackson is going back and forth whether or not he wants the jeep or if he wants to get a truck. And I'm thinking, well, if he's gonna get a truck, I'm going to keep the jeep. And as I'm going back and forth through this, I thought, you know, if I'm going to get a car menial, just least one, but I don't want to at least for the next three years. 13:54     So I went to lease trader, at least trader.com is a site where you can literally go and buy people out of the end of their lease. So if someone's trying to get out of a lease for whatever reason, you can literally get like the last six months or year or whatever it might be. So I start going through and looking at different cars. All of a sudden I come across a Tesla and I'm like, you know what? I've always loved Elon Musk and what he's done with Tesla and all this kind of stuff like that. Maybe I'll take a look at Tesla will. All of a sudden this one pops up and it's like 620 bucks for the next $14 or 14 months and I'm like, oh, that's a no brainer. So I contact the guy is like I, he was, he didn't get back to me for a week or so. 14:35     I kept following up with them. I finally get in touch with them. He goes, Dave, I've been out of town, I've been traveling. I just got back in town. He says, there's a couple of other people who want the car. I said, listen, what's it going to take me to just to to take this car off the market? He goes, well, do you want to put some money? I said, sure. So I'd pay out 500 bucks and he instantly takes it off the market. So now I'm sitting there going, now I've got to go through all the transfer. And Tesla is just a unique experience when all of a sudden you start working with Tesla with least trader use. Usually you just buy out the lease or you just, you quickly get a different financing company. Tesla will only allow Tesla to finance Tesla cars. 15:11     So in doing this, I have to work through, test the financial and I think get assigned a person and I'm like, wow, that's a unique experience. So my person through this whole process is Erica. And so both, uh, the guy buying the car with his name is Wayne, my, and this lady's name is Erica. So Erica is dealing personally with Wayne and I on this transaction. And I'm like, that is a really super cool experience. So we go through this and it takes a couple of weeks and all of a sudden I'm a head now for spring break, I'm going to be gone and the car's going to be delivered. So I'm coordinating with the, uh, with the delivery company and everything else. And so when the car, as I'm doing all the coordination, I thought, you're not going to go to the hole, this Wayne Guy and make sure everything's going to be okay. 16:00     When there's a transportation company picks it up. He's out in New York. I'm an Idaho and I call Wayne as weird, literally driving from Boise, uh, down to Moab, Utah for spring break. And I, this is the first time I've really had much of a conversation with him and I'm driving thing. I've got plenty of windshield time. Let's just see what's going to happen in this conversation. So I start talking to Wayne. This is the guy who was selling me the least, and I'm thinking he must be in, you know, maybe financial hard times. He's got, you know, I don't know what typically, why would you get out of a lease unless you had to type of deal is, at least that's my thought process going into this phone call. So I start talking to them and I'm like, so why don't you tell me why? 16:43     Why did you decide to get out of the Tesla and you know, what are you going to get next? He goes, Oh, oh, I'm sorry. I thought I explained all that to you. He goes, I go, hi. He goes, Oh man, is this your first Tesla? And I'm like, yeah, it is. He goes, oh, I'm so excited. You're going to have the most amazing experience. You could even imagine this. You will literally be a Tesla fan from here on. You will only have Teslas. I'm like, I don't even know this guy is, and I've never met him. We're just having a conversation with the phone and he's like, I'm like, what do you mean? He goes, well, I, I thought I explained to you what I was doing. He goes, he goes, no. I said, I have no idea what you know, what are you doing? 17:19     He goes, well, I bought another Tesla. I'm like, you're leasing this Tesla so you're getting out of this lease for another one. He goes, yeah, this is X. My 14th Tesla. I'm like, 14th Tesla goes, well, that's between me and my wife and my three kids. I'm like, are you kidding me? He goes, no. You have to understand this is the most amazing driving experience you can even imagine. He says for one, yes, it's a super fast car and they're super sleek. The body style is amazing. The lines are awesome, but when you start working with Tesla, you now you're part of the family. And so welcome to the Tesla family. I'm like, who is this guy? And my wife's going, who are you talking to you as we're driving down to Moab and we literally have a conversation for the next 20 to 30 minutes about how awesome Tesla is. 18:08     This guy happens to own a, uh, a co the remodel, high end kitchens and he has a cooking studio and teach people how to cook. And so one of the things he's, he, because he is in love with Tesla, he's now started talking to test and they actually have Tesla driving days where they all will come together and they will all go on a drive together or they will all meet for wine and cheese. And that's one of the things he sponsors. So the people up in the New York area all come to Wayne's business on a regular, on a quarterly basis or semiannual basis for wine and cheese. And they just had this and all of a sudden we start having this crazy conversation about the car and how amazing the cars, but more importantly about the people and about the company. And he goes, Dave, you're going to be like Eric Right now is who's assigned to you for this transaction. 18:59     But as soon as the transaction finishes, you're going going to be assigned to someone else who's your customer service representative and they anytime you need anything at all that. So he contacted, I'm like, really? I've never, he goes, you have to understand Tesla's a publicly traded company because of that, they have quarterly numbers they have to hit. And so I got a call from my person, uh, last month he said, listen, we've got a couple of cars we're trying to clear out of our inventory and stuff. If you'd like, what would you like to buy? Whatever the next car was. And he goes, yeah, I'd love to. So that's why he bought that one. He then goes on to tell me that his wife has the Tesla. So this is the Tesla s his wife has a Tesla x, which is kind of the SUV with the goaling doors that are super, super cool. 19:42     And while we're on the phone he goes, Oh yeah, I forgot to tell you. Um, if you know anybody who wants the ex, I'm selling my wife's ex because of the same situation. So he's buying two brand new Teslas, all because the sales rep, because he has a relationship with them, calls them and offers them a great deal because of this. And so I'm going through this listening and thinking about the impact that the relationship he has with a company to the point where he literally is having the wine and cheese gatherings at his, at his corporate office. He literally is, is going out of his way to make sure that I feel comfortable with his, with the new car I, and so when I get, so the car, when I get back, the is parked in my garage, um, miles was kind enough to actually go and have, so I have the car delivered to the office and miles took it and charges all up. 20:35     And had to sit in my office. And so when I opened up the hood thinking there's an engineer there of which there's not, there's a gift from Wayne and it's this gorgeous s a cutting knife that is a ceramic blade. Everything else just saying, welcome to the family. So you have to say, this is not Tesla, this is a Tesla owner who is welcome me to the test, the family, because he's so excited about it. Then he goes out of his way, own way to provide a gifted to me without testing even known about it. So my only reason I mention this to you is I want you to start thinking about the customer experience, the customer journey. How excited are your customers about working with you? What is, what is the pain that you overcome by? What does the pain that you solve? Is it just something where it's like an aspirin and they're never going to talk to anyone else about it? 21:27     Or is it an experience where they overcame such an amazing pain that all of a sudden they're telling everybody in the world about this crazy product or service or company that you are? Same thing happens as far as when you start looking at other companies and the way in which they interact with you, the customer service. Uh, there's nothing that I, so while we were here in Austin, I had the experience of talking to Keith Cunningham, um, about click funnels, about some things we're doing. And one of the things he was talking about was the importance of, uh, making sure that new customers are, that your existing customers are treated as well as if not even better than new customers. That's not what are you talking about? He goes, well, have you ever had the experience where especially like with mobile phone companies or cable companies or anything else or the satellite dish where they have these great offers for new customers. 22:17     But if you're an existing customer and you call in, you can never get that offer. And you're like, what? Wait. He said, I've been with you and I had this happen with Verizon when I was in California. I was at Verizon for like 15 years. And I remember going in there cause they have this new promotional offer and they said, nope, you can't get that, that new phone at this discounted price. I'm like, wait a second here. I've been with you for 15 years and you're not going to give me a discount on the phone. And Nick, no, no, that's a promotion only for brand new customers. I'm like, that is crazy. And so think about the experience that you're giving to your existing customers. And I was looking as far as you know, what's your cost to acquire a new customer? But more importantly, what is your cost to keep a customer? 22:57     And this is one of the things I'm going to exploring quite a bit over the next couple of months personally with clickfunnels has tried to make sure that we're doing more to keep our existing customers or making sure that we understand the cost to keep a customer in comparison. What's our cost to acquire customer. So, with all that said, pay attention to the companies that you've, that you buy products from. How loyal are you to those companies and why are you so loyal to them? That is, that to me is what branding is all about. It's the reputation that you have with your customers and how much they're willing to talk and they'll crazy ranting and raving about you to someone they don't even know. So with that hope that makes sense to you guys. More importantly, I really want to make sure that you guys are having a ton of fun in your own business. 23:39     And for us, one of the ways we're trying to help people get have even greater success with click funnels is draw one funnel a challenge. So if you haven't taken the one funnel away challenge, please go to one funnel away, challenge.com sign up, take the go through that experience and let us know kind of what your feedback is. Um, what we found right now is anyone who goes through that, they become one great fans of click funnels, but more importantly they have amazing success in their own business. And for us, our customer success is the most important thing. So having an amazing day, check out one funnel away. And thanks again for listening. Thanks so much for listening. Another episode of [inaudible] radio. We are about ready though to change some things and I wanted to kind of reach out real quick and let you understand some things you're going to see happening real quick here. 24:22     Uh, probably about the middle of April, 2019 we're asking me changing the kind of, the format in this and really the purpose of this podcast. So up to this point, I've been doing a lot of, spend a lot of time interviewing some of our funnel hackers and things that I tell them their stories. We're gonna continue to do that, but we're going to add in a new little twist. Currently right now, as of today, we are just under 78,000 customers currently using click funnels. And what we thought is why not have you guys come join us on the journey to create a culture of 100,000 rabid, excited funnel hackers. So what I'd like to do is just invite your lawn, continue to, you've got mind rate, review the podcast, let us know of, uh, other people, even possibly outside of our funnel hacker community you'd like just to bring in interview and really want to make sure that you understand the purpose of this podcast is to help you in building your culture and building your community, your tribe, and really helping you understand what it takes to build a community of its super, super excited, passionate customers who rave about your service. 25:27     More importantly, they, they spend time talking about it, referring clients to you. So what that said, join us as we hit our journey to over a hundred thousand customers. We're going to try to get this done before the end of 2019. So thanks so much for listing rate and review this and enjoy the journey.

Trent and Fr. Parks continue their discussion about the essence of masculinity and how we all can help men become the protectors of faith and family God wants them to be.

What does it mean to be a man? How can society help men become the heroes God wants them to be when society says we should fear masculinity? In this episode, Trent unpacks these important questions with the Diocese of Phoenix’s vicar of evangelization Fr. John Parks.

Listen in as John Parks Trowbridge, M.D. shares what Deep Blood Fungus is and what physicians and patients need to know in order to deal with this insidious underlying infection. Dr. Trowbridge shares his clinical experiences in helping patients heal and what doctors can do to expand their knowledge in this area of immunology. Dr. Trowbridge: www.HealthChoicesNOW.com

Today's episode includes Traffic Secrets from Russell Brunson, Online MLM & Homebased Business Entrepreneurs Rainmakers from Ray Higdon, The Pefect Webinar & E-commerce with Jamie Cross, and John Parks, VP of Traffic at Clickfunnels ($500K/mo. Facebook Ads Budget). You can try your Free 14-Day Clickfunnels Trial here —> http://bit.ly/2TcfmFs

Why Dave Decided to talk with Myles Clifford about Affiliate Marketing: With ClickFunnels rolling out their new One Funnel Away Challenge, Dave thought it would be a great idea to let us all in on the secrets and tips of Affiliate Marketing. He is joined today by Mr. Myles Clifford, a fellow ClickFunnels employee. Dave and Myles talk about ClickFunnels’ sticky cookies if you decide to become an affiliate for us and tons of useful tips and tricks for your own affiliate work. Listen to hear just how important (and simple) it is to publish content about your journey. Others want to hear your story and journey and affiliate marketing could just be the vehicle in which you tell this story. Tips and Tricks for You and Your Business: (1:07) Do You Really Know How Affiliate Marketing Can Not Only Help Your Bank Account, But Also Your Own Business? (1:48) What ClickFunnels’ Affiliate Marketing Will Look Like This Year (7:00) How Sticky Are Your Cookies? (FYI These Aren’t Your Grandmama’s Cookies) (9:15) Russell Has Written Your Swipe Copy...No This is Not a Fantasy (15:30) Publish for Leads (16:48) Document Your Journey Quotable Moments: "The whole idea about affiliate marketing is to learn about marketing and become a great marketer. Then you can use whatever business, product, or service and bring it into that." "When you’re marketing, you have to understand copy and you have to understand traffic." "Document Your Journey. That’s the most important thing, you don’t have to come up with content. Just document your journey." Important Episode Links: AffiliateBootcamp.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.   Speaker 2:       00:17           Hey everybody. Welcome back to funnel hacker radio. This is gonna be a fun episode. I have the opportunity of having Mr Myles Clifford in the house with me. Great episode. I'm excited to be here. We're going to cover a lot of different topics today, but they're all going to be surrounded around affiliate marketing. They've asked me to do this because we love affiliate marketing. We love our affiliates and we're going to and tell you what's coming up and how you guys can go out and crush it as an affiliate for clickfunnels or for others as well. So yeah, let's jump right into this. All right, so for a lot of you guys are kind of understand or trying to figure out how do I actually get started making money online? That seems to be one of the biggest things we run across our first year. There's a lot of people who are out there saying, gosh, I'd love to make more money this year. Speaker 2:       00:54           How can I do it? So one of the things, I'm going to do a podcast here real quick with Julie Coyne and we'll be talking to her with regard to agencies and how you can create your own agency. That's great. And all the one thing, both an agency as well as a affiliate marketing have in common. And that is you don't have to have your own product. And that's the main thing that miles I want to talk to you about is too often we have a lot of people think they wanna start making money online, but they spend all their time trying to create a product that they don't even know if it's going to sell. So the whole idea behind affiliate marketing is to learn about marketing and to become a great marketer. And then you can go ahead and you can use whatever type of business or product or service you want to bring into that. Speaker 2:       01:33           So what the hell? That said, I'm one talk to you about some of the things that are inside of our affiliate marketing program, how it works, how did the commission's work, what is it? Sticky cookie, why is that important to you? And more importantly, what are the actual products and services that we have coming up? So what's the first one we in launching this year? So the first one we have launching this year is our one funnel away challenge. And if you know clickfunnels, you know we usually do 40 percent recurring commissions and 40 percent commissions on other products that people purchase, which by the way, so what is recurring commissions? Commissions. Yeah. So if someone signs up for click funnels, you're going to get 40 percent of what they pay each month. So if someone's paying $97 a month to use click funnels and they signed up through your affiliate link, you're going to get 40 percent of that each and every month. Speaker 2:       02:15           So it's not just a one time thing. You're not just making $38 and eighty cents one time, you're making $38 and eighty cents every stinkin month, which adds up. You get 10 people sign up, you're making $380, $88, I don't know math very well, but you make $388 a month and get 10 people sign up for clickfunnels. You double that triple that. Like people have quit their jobs just getting others to sign up for clickfunnels. But. So that's, that's, you know, we'll get into that here in a minute. But the first thing we have launching is the one funnel away challenge. And not only are we paying commissions on it, we're paying actually 100 percent commissions on it. So it's $100 to join the one funnel away challenge. So for every person you get to join that, you're going to make 100 bucks. You have a mother who wants to, you know, everyone's setting your goals, like Dave just said. Speaker 2:       02:57           So people are trying to find ways to make money online, supplemented income or pay for the car payment every single month. If you can get just a few people to sign up for the one funnel away challenge, that's a few hundred dollars in your pocket. So what exactly is the one funnel? A challenge. What do they get for 100 bucks? How's all that work together? So we, we, we did this back in September and it was attached to a different product, but it was. We have Steven Larsen who, man, he should be in here because he's the, I think he said one of the Kings of affiliate marketing. Right now you have Steven Larsen, Julie Stuart, and Russell Brunson. And for 30 days they're going to take you by the hand and not only going to take you by the hand, they're going to prod you from behind. They're gonna push that sound. Speaker 2:       03:33           They're going to just push you like crazy a cut that out real fast from behind. Make sure you cut that out. Listen to this. What's his name? Uh, Scott. Cut that out. So not only are you going to, okay now Russell and Julie and Steven coaching you, they're going to be pushing you along through your, I guess click funnels during. They're going to help you figure out a product or an offer. It doesn't have to be your own product and we're going to go through that, but they're going to tell you what you need to do, how to use click funnels, how to build. Man, that whole thing threw me off. Sorry, the prod from behind. So the funnel of again, Speaker 3:       04:10           so guys, what's going to happen here is you get the opportunity to sign up for one funnel, a challenge, and what they get is as miles was talking to you about it, they get a 30 day challenge and you'll probably see these challenges that really become one of the major things that have built a lot of the weight loss industry and the industry. We're seeing the same thing taking place inside of coaching programs in internet marketing. One of the great things about the challenge is they're going to get daily content. So what happens here is Russell went over and basically gives a 10,000 foot level. Julie came in and said, okay, let's take that 10,000 foot level and break it down into daily actionable steps and then steven actually comes on on a daily basis and he's going to actually help people understand exactly what they need to do every single day and give them encouragement and motivation to make sure they get lily take action to get that done. The reason this is important to you is what you're gonna find in your group and the people that you're working with Speaker 3:       05:05           is people these days. They feel like they get just information overload. And so the way that we've kind of combat that information overload is to literally say, stop looking at everything else. Pay attention for the next 30 days and literally do each and every little tiny step. And that's the whole idea behind the one funnel with challenge. Now what they're going to pay for the hundred dollars, $100 bucks gives them an actual hard bound book of the 30 days plan. And this is where we went through in September, is miles referring to you and actually contacted 100 of our top two comma club award winners, 30 them submitted their actual plans, meaning if you were to lose absolutely everything and all you had was click funnels and your marketing knowledge, what would you do to get back on top and the next 30 days and they literally created a page by page action item and it Louise over 550 pages. Speaker 3:       05:53           They get that hard bound book. In addition to that, they also get an MP three, the MP three player has all the content of the last challenge so they can start listening to that in advance and getting that done. They get a map literally is a step by step what they're going to do over the next 30 days to actually make sure this takes place. They get invited into part of our mighty network group, which is a community where they can now work with others and actually have accountability partners to make sure they actually make things happen over the course of the next 30 days. For us, the whole idea here is we want to make sure that anybody you're promoting this out to get massive value, you will find we will over deliver on this product more so than anything else. As miles mentioned, we asked, you're paying 100 percent commission. Speaker 3:       06:31           We've never ever done this before until we get it in September and had over 7,500 people sign up. We gave out at $75,000 in commissions. We expect this time to be somewhere between 100,000, $150,000 in commissions directly to you. What want to do is to make sure that you're actually getting value out of this and so they, whenever they sign up, that hundred bucks goes directly to you. We don't get anything. We actually lose money on this deal. One thing smiles mentioned though is it sets a sticky cookie for you. So what the heck is a sticky cooking? Why would that be important to me to listening? Speaker 2:       07:00           Alright, so a sticky cookie. This is where it's important. As we talked about, you get recurring commissions or you make 40 percent or in this case, under our CPA, so somebody signs up for the one funnel away, challenge through your affiliate link when they purchase something going forward, whether that's another book or another training program, or they sign up for click funnels because they're going to be encouraged to during the week challenge, you're going to get the commissions for that. So they are therefore sticky cookie to your affiliate id or their sticky cookie to you. Meaning anytime they buy something, anytime they sign up for something, you're going to get the commissions for those products or for those services. So that's huge because really you promote one time to somebody and then they're kind of your customer forever. So you're going to make that money. You know, obviously they're not buying from you, but once you get them sign up through your affiliate link, they're yours. Speaker 3:       07:47           So one of the great things about that is we actually do a lot of our own email promotions and marketing on the back end. So if we send out any emails, we never send an affiliate links with that. So if they click on that link, whoever the last affiliate was, they clicked on being you. You didn't get the missions on any additional products. The reason this is super important to you is this next year, our whole focus is just going to be on creating front end products. So right now if you were take a look at their certain, first of all miles, they want to sign up for an affiliate or if they're already aren't they like how do they check their stats? Where do they go to get that? Oh, Speaker 2:       08:16           well if you go to, what's your dream car.com. If you're not an affiliate yet, go to what's your dream car.com and sign up to become an affiliate if you already are. That's where you can check your dashboards, grabbed the other affiliate links, because we. If you go into that dashboard and it's been a while since you've been in there, you can see that we have a ton of different products. David was just talking about different front end products and we're going to be adding more and that's just ways to get people into click funnels into Russel Brunson into this realm and world where they can just continue to purchase more things, but then also continue to grow and learn and then that means they have more money to purchase and grow, and so it's just an amazing thing for you guys. So go to what's your dream car.com. Sign up to become an affiliate if you aren't already. If you are an affiliate already, go grab some of your links and are sharing Speaker 3:       08:58           so it doesn't cost you anything to become an affiliate, which is awesome because the whole idea here is there's no way you can lose on this deal. In addition to that, we're going to be rolling out this year, our new affiliate bootcamp you can get. You can go to bootcamp right now and still get a bunch of training. We're going to revamp that probably in April or May and, uh, put some additional stuff in there. So realize as an affiliate, you don't need any products. All you need is marketing knowhow, so affiliate bootcamp is actually where you are to get the knowledge. What's your dream car? Dot Com is where you can get the links, plus you also get swipe copy, so minus what is swipe copy. Speaker 2:       09:30           Swipe copy is done for you, so if they were to create swipe copy for this podcast, he would have handed me a sheet that I would read everything off and I wouldn't have to think on my own. I can literally just copy it and it would be done for you. So you have swipe copy where you copy it, put it into your email autoresponder, and we literally like. I don't know if you know this, Russell Brunson may be one of the world's greatest marketers and copywriters. He's written that swipe copy, so you're getting Russell Brunson to write your swipe copy and you just send it out and it's done for you. So that's already done for you. There's a graphics and images that you can use as well, so we've provided as much as we can for you so you don't have to do a lot of that label. If you don't have to write the email, if you don't have to create assets or images and things like that, you can go into the affiliate dashboard and grab those. They're done for you. Speaker 3:       10:14           Yeah, they're awesome. Part is you don't have to worry about the funnel because the funnels already been created that swipe copy of those links. They lead to the funnel. Once they're in the funnel, they get the top of the funnel where they basically entered their email address in. As miles mentioned earlier. You get sticky cookies to them and as long as no other affiliate promotes them directly, they don't click on the field. It's like you're going to get any additional commissions. Uh, the other great thing about it is, as you first get started going online, the key here is to learn marketing. So I highly recommend that you go ahead and you actually read through the email copy, understand the copy. You can, obviously you can change it, you can add to it, uh, but the copies there to give you a template or something to at least get started with. Speaker 3:       10:51           Realize that when you first get started in affiliate marketing, your only focus is to learn how to drive traffic and to learn how to continue to write copy. Those are the two things that matter most. So one of the things I always recommend is if you want to get better at writing copy funnel scripts is probably the best tool I can think of to actually do that. It's 500 bucks. Basically buy it for the year and it literally writes your copy's for you, meaning you type in a couple of, uh, it's kind of like fill in the blank and then fills out an entire email copy for you, gives you subject lines and gives you a ton of subject lines. It's not just one, I don't know how many Jim Edwards has in there, but every time you do it, you get a ton of different headlines. You also get a different email copy and you have to understand this is all, even though it's computer generated, this is from the best of the best of the best copywriters over the last hundred plus years where Jim went out and he literally took all of the copy secrets and all the things that Gary Halbert and all the other amazing copywriters have written over the last hundred hundred 50 years and that now is in software where you fill in the blanks. Speaker 3:       11:53           It literally creates all of your emails. It creates all of your subject lines. It actually will do podcast for you. It'll do webinars, powerpoint, I mean it does a ton. I'm just talking. When you're learning marketing, you have to understand copy and you have to understand traffic. So as far as traffic, we typically recommend the best places to start off is with facebook and in affiliate bootcamp there. John Parks who runs all of our traffic for us, I think he's got what, three or four modules on trees. Facebook tracking does. He does three or four in there. Miles, if they want to learn additional things as far as the market, what else can we provide to them? Speaker 2:       12:23           So I mean first and foremost is the best way for you is if you're promoting these products, make sure you have them as well. Like if you're going to promote the expert secrets book, make sure you've gone through that book and studied it and the Dotcom secrets book because you can't tell people what kind of values can provide until you realize the kind of value that's in those books or in the different products and programs, right? Um, and I want to reemphasize what Dave said about funnel scripts. That is, you know, as you go through and it generates all these headlines and copy as you see that you begin to see patterns in the way people respond to different ads and different headlines, different topics as you use that. You'll see, okay, these, these are what's working, and then it's going to be embedded in your mind. Speaker 2:       13:03           You're not going to have to rely on that. Although we use it all the time, but it's absolutely amazing. It is a shortcut to create or the best copy out there, but there's a ton. So if you're not already in affiliate bootcamp, I recommend going and using that like they've just been afraid. I feel like bootcamp.com. Yeah, it's 100 percent free. I would go dive into that right now and as Dave mentioned, we're revamping it. So take advantage of what's there right now, but then you'll definitely want to go back and take advantage of it when we revamped. It's going to be absolutely incredible. I'm so giddy for that. It's going to be an incredible. There's, I mean there's a ton of other things out there. Dave, do we want to send them other places like we watch them back to her book. So there's a book that we read here in the office to help all of us, um, you know, master this craft of marketing in the book is called great leads. Uh, it's all about writing copy, creating headlines, the different audiences you want to talk to, whether they're really aware of the product or not aware at all. How would you write to those different audiences? Speaker 2:       13:56           If you want any help, we have a ton of different courses. We have traffic secrets that you can use, obviously that's in the affiliate bootcamp, but do you want to learn hundreds and hundreds of different ways to drive traffic to your site or to different products? Traffic Secrets is they're obviously expert secrets, you know, building a tribe. You can do that on facebook.com secrets. It's all about how to use funnels and utilize them so that the three things that we have is affiliate bootcamp. Obviously, it's absolutely incredible. The paintings is expert secrets.com secrets funnel scripts. Uh, we have. I wish Tenex secrets was still open, but it's not. I'm sorry guys. We have the one funnel away challenge, like, that's going to be incredible. I think that is worth every penny, especially for you guys. If you're just getting into this and you want to start making money online, invest in one funnel away challenged. Have Steven Julian, Russell take you by the hand to show you what you need to do to create income and to sell your own product, but more importantly to sell other people's products. That's how a of people get started and that's how I got started in entrepreneurship. That's how Steven got started in entrepreneurship, like affiliate marketing is the way is kind of that gateway drug to entrepreneurship. If you asked me, Speaker 3:       15:00           I love it, so guys understand the most important thing for you right now is to learn marketing and the best way to learn marketing is actually to go out and start marketing other products and services and that's what affiliate marketing is all about. We have the facebook, the facebook of group where you can post comments and questions in there were pretty active and they're responding to questions. Their affiliate bootcamp.com, and by all means one funnel. A challenge I think is probably as miles said, is if you really want to get started, it's probably the best hundred bucks you will ever spend a. you'll get a ton of value out of it and most importantly, as miles mentioned, I'm a huge believer in the fact that the best way to promote things is to actually already bought it, used it, consumed it. Then you know what they're getting and you're not just saying, well, I heard this might work. Speaker 3:       15:44           The last thing I want to make mention of, and that's the importance of publishing and we always talk about building a list and you can either build, either work your way in or you buy your way in and you can just spend a whole bunch of money trying to buy your way in as far as creating a list, which again, if you've got some extra money, I highly recommend that you do that. The other thing is you can basically work your way in and that's by literally just spending the time going out and publishing. So miles, any publishing secrets are ticked. Speaker 2:       16:09           Tips that you recommend I would publish as often as possible. I think Dave as well, we find this correlation when I'm publishing a lot more on instagram or facebook, that's when people are reaching out to me and asked me, hey, what are you doing? Tell me about clickfunnels. Tell me about this, and it's literally three traffic to me. People are reaching out to me for my affiliate links or you know, that's how I'm making money. There's a correlation between the more that you publish, the more people are going to see you and see what you're doing and be interested in asking for help and asking for guidance. Know, no matter where you're at on your path, there's someone who's a few steps behind you and they're looking up to you and if you can provide that value to them, they're going to follow you and believe it or not, they're going to purchase through your affiliate link because you're providing value to them. Speaker 2:       16:49           Uh, it's the same with me like Russell Brunson. Uh, that's how I, you know, I looked up to him and I still look up to him and now I'm following everything that he does. Like I'm following his facebook and instagram. So publish as often as possible as Steven Martin says, publish, publish your face off because whether it's a podcast, facebook, instagram, youtube, you know, whatever is best for you. What if you hate writing, then podcast. If you hate talking, then then, right? So just get out there, document your journey, that's the most part. You don't have to come up with content, document what you're doing, other people want to see what you're doing and they want to follow you. So that's my advice is just document Gary v says at Russell, says it, Steven says it, just document what you're doing because people aren't interested. If people want to follow somebody, Speaker 3:       17:30           I love it. So we're going to end on that note as far as document your journey. So if you're just getting starting to feel it, marketing, there's nothing better than documenting that journey because other people are gonna fall behind you and you'll find that your linkedin, everything else, they get clicked on overtime. So document the journey. Again, if you're a writer, that means you're gonna. Write a blog. Steven [inaudible], who is our very first number one affiliate, he did all his through blogs and so write a blog and that for him was how he liked to publish. If you have a preferred to speaking, audio is great. Start a podcast, a anchor dot FM is probably easiest. Fast way of getting started. Were you living when you record push play and it's done and you don't have to worry about all the post editing stuff that a lot of our team best for miles and I on this podcast, so podcast is a huge thing from an audio standpoint as mentioned as far as facebook live, instagram stories, all those things are ways of getting your, of your video and your voice and your face out there and then obviously be saved. Speaker 3:       18:25           They can put on youtube and you can then start building up a whole long history on youtube as well. So the key this year, I hope, if nothing else is learn how to market and learn how to publish. Any other parting words? Speaker 2:       18:37           No, I think that's 100 percent right because you know this one, the only challenge is a great thing, but we have so many other amazing things coming this year. Make sure you guys are prepared for those because it's going to be just incredible and an opportunity for you to learn as a marketer and as an entrepreneur and to make some really good money as an affiliate marketer. So hopefully you guys enjoyed this episode. I'm dave and I were just been so excited about what's coming up this year and we want to make sure our affiliates are ready to go and if you're just getting into it, reach out to us on facebook, you know, getting that Avenger's group start asking questions. There's a lot of experience affiliates in there and they're willing to help. They're willing to share that information and you guys go hit at art and we're looking forward to a huge 2019 like we're trying to tame myself. But it's gonna be an amazing 2019. Thanks for listening everybody. Speaker 3:       19:24           Happy New Year everyone. Again, we'll hope to see you at funnel hacking live and for some reason you have not bought your ticket. I don't know why that would be. What are you doing? Why haven't you bought it yet? For some reason you haven't got to funnel hacking live.com. Get your tickets. Come see miles. And I had funnel hacking live and tell us that you heard the podcast, you liked it, and that you're basically an affiliate marketer and uh, can't wait to get started if you didn't like it. Still come to funnel hacking live. Just don't talk to us. Okay? Just kidding. No, don't talk to us. We'll see if funnel hacking live. Everybody. Take care. Speaker 4:       19:54           Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview by means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people you'd like me to interview. I'm more than happy to reach out and have that conversation with you so again, can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to Speaker 5:       20:41           to make this better for you guys. Thanks.

Why Dave Decided to talk to Julie: Julie Stoian is a digital marketing consultant and tech coach, making her mark on the internet through her popular brand Create Your Laptop Life®. Julie has inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses. Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014 that left her needing to build a profitable business quickly, Julie transformed her passion and love for internet marketing into the 7-figure business she has today. She's been a head coach and funnelbuilder working with Russell Brunson and Clickfunnels for the last year, and is getting ready to take the role as VP of Marketing and official Clickfunnels partner. Julie has been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnel Hacker Radio. Tips and Tricks for You and Your Business: (4:54) Keeping Your Chief Executive Officer From Becoming Your Chief of Everything Officer (9:20) Freelancers Belong in the Clickfunnels Fleet (12:52) Project Management: Making Time and Money (15:32) THE WAFFLE (20:06) Coaching Your Clients without Strictly Criticizing Them and Their Work (23:15) Your Employees and Their Drive (26:07) Help Your Contractors (30:21) Julie Stoian’s Travel Log Over These Next Few Months Quotable Moments: (8:08) “For me it was more important to be on the team that was going to make the most impact than it was for me to be the captain of my own ship.” (19:02) “That’s the thing with this whole agency thing is you have to think about how to break through as much bottlenecks as you can.” (22:34) “Realize, as the entrepreneur, you may not be hiring people who may not be as  motivated by the same types of things that you are and may not be as driven as you are.” Other Tidbits: Your agency can be as large as small as your scaling allows Get your employees to the point where they identify their work as a CALLING Important Episode Links: Createyourlaptoplife.comJulieStoian.com/podcast FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward Speaker 2:     00:17         [inaudible]. Everybody. Welcome back to funnel hacker radio. This is going to be one of my funnest podcasts. Uh, you know, my guests, you had the upgrade of hearing from her quite a few different times, but she has a new role and I can't wait to talk all about that. So first and foremost, Julie [inaudible] and welcome to the show. Thank you for having me. I am so excited to. I, I have coined a new term. Would wired in excitement, excitement level at the Dave Woodward level. Oh, you're too kind too. Kind of honestly. Then that would be the type of excitement I have right now for the opportunity. I want to introduce our newest partner to click funnels, Ms Dot Julie. Yes. I, um, I, I had been waiting for this day, I feel like for my whole life. Speaker 2:     01:06         So I want to make sure people understand what that means is a little background here. When we started clickfunnels four and a half years ago, uh, there was two cofounders, Russell Brunson and Todd Dickerson. We then brought on a third co founder, uh, Dylan Jones, who we later bought out. He was helping us primarily on the Ui side. And so todd and Russell Todd being the, uh, the whole tech guy behind the scenes who I don't know how he does what he does. I'm literally fascinated every single day. Anytime we're together, I'm like, todd, I don't get it. And I'm so glad I don't understand your magic because I would screw everything up. Russell, you guys already know because Russell is the marketing genius behind click funnels and a ton of other things. We then have four of the partners myself. I run all the business development opportunities, the top line revenue type of stuff. Speaker 2:     01:52         Uh, our CTO is Ryan Montgomery, helps todd managed a lot of things on his side. We then have a Brinko Peters who works on our side with all of our operations and things, and John Parks. You guys know who runs all of our traffic behind the scenes for the little Julie, has it been a year now? It seems like it's been about a year, a year, and Julie's been behind the scenes literally working magic that you guys can't even. I have still totally spellbound by how you pull off what you pull off. No one gets more done in a day than Julie. I don't know how in the world she gets it done. She's actually helping Russell right now in writing a track two secrets book. She has literally been the brains behind what we're going to roll out here. Actually you guys on this call is as our new waffle and how that's all coming together as far as our internal agency, what that means to you guys and more importantly, how you can actually start doing this kind of stuff in your own business and that Julie has her own multimillion dollar business, which basically are buying to bring her over to click funnels. Speaker 2:     02:53         And we'll talk a little bit about how that's all coming together. In addition to that, uh, Julie is probably the person you will ever meet. In fact, I was just with my family, seen Mary poppins and continue to think of Julie because that's what she's like in our craziness that we have over here. So she's the one who makes all the magic happen and I just wanted to make sure everyone, you guys were listening, understand our gratitude, our appreciation for one of the major things that she's done is allowed Russell to kind of step away from doing all the stuff that is great to get us to where we're at, but won't get us to where we're going. And without Julie, none of this would happen. So Julie, my gratitude to you, my appreciation for you and so excited for 2019. So with all that said, welcome again and I'm so glad that that's all we're going to cover. Speaker 2:     03:41         That's the start. That's the start. You know, it was so funny though, you know, watching, as you know, during the year when we were talking about kind of the org chart of clickfunnels and how Russell was in Russell at this point. Like you should be like seoing, not seoing and cmos and funnel building and copywriting, writing your own emails. It was crazy. It has been crazy. And again, if it wasn't for you stepping in, we'd still be in that same situation. Uh, so actually a little step back to last year about this time is when Steven went to go do his own thing. So Steven Larson was Russell's funnel builder and he and Russell were kind of tag teaming up, doing a lot of the stuff that really kind of got us to where we were for about two years. Russell and Steve were kind of tag teaming that. Speaker 2:     04:32         And as Steven left, it was one of those, it was kind of a, a weird mixed blessing. I love Stephen to death. He's become a dear friend and he's helped us grow, got us to where we were, but it was time for him to go spread his wings to grow his business and what he wanted to do. And so as he left it was then a matter of saying, oh my gosh, what in the world are we going to do? How are we going to prevent Russell from doing all this stuff that steven was doing and bringing in a team that would allow us to scale and we were struggling so much as far as trying to find the right fit you have to understand to. It's to be able to get into Russell's brain is, I don't know, it's more than just a padlock. It's kind of like one of those. Speaker 2:     05:16         It's kind of like the whole Laura Croft tomb raider type of thing where she's changing this little egg thing and it changes a million if it's shaped and there's four different keys and Julie's been able to do that and so Julie's dad had this magical key that's been able to basically work with Russell at a level that is allowed Russell to focus more on helping us grow the business and really taking her genius, which again, Julie's. I take a look at all the magic you've done in your own business. One of the things I was most impressed with was your ability to literally be able to replace yourself and so Julie had her own, again, create your laptop. Lifestyle is one of her create your laptop. Life is one of the businesses that she was doing. Again, a seven figure, two Comma Club, award winning business, crushing it, but she said, you know what guys, I really want to be involved with you guys. Speaker 2:     06:07         I want to find a way of helping you guys get to the next level which was beyond. I mean, again, Julie, I can't thank you enough for that because it was great for us to see how you came in and without expecting anything, just said, let me help and I think that's a huge. One of the main attributes that you carry is this ability of having such just massive passion and caring for other people. Most people just don't have that. Especially when they're running their own multi, multi seven figure business. It's easier to say, you know what? I got this. I'll do my own deal. You were able to say, you know, I'm going to put this on the back burner. I'm actually going to hire other people to replace me. Which really is what, how all this started with Russell because it was at that point where thought, all right, if Julie can do that, her business, how could she help Russell do that in our business? I want to kind of dive in. I've done enough talking. So how do you do all you that you do? Speaker 3:     07:00         Well, you know, it's so funny. As I was getting ready to like talk about this transition. I know a lot of people when I first came onto click funnels, you know, they weren't quite sure why I was doing that because it was like, well you have your own business over here. Like this is obviously not like a monetary monetary thing. And of course you know, there was part of that, but I honestly, I had this analogy of like ships that are like all going in the same direction and headed for the same promise land. And it was the SS click funnels which was like this huge ship, right? And then my little ship was like behind in its wake and we were serving the same customer base and we were both going in the same direction. And I, and my business was really flourishing in the wake of click funnels and I know Russell has talked about how cool that is when a business can like create other businesses. Speaker 3:     07:46         But for me it was like I recognized how much the success of clickfunnels was really. There was so much of that attributed to the success of my business too. And so it was like, it was a no brainer. It was like, of course I want to get on the SS click funnels and help that business succeed because a rising tide lifts all the boats. Right. And so for me, um, it was more important for me to be on the team that was going to make the most impact than it was for me to just be like the captain of my own ship. Do you know what I mean? And so for me, I'd much rather be, you know, like on the team first mate, then captain of my own little Shit, you know, Speaker 2:     08:26         oh the great thing is your little ship was growing at a very fast pace. So it's not like it was this tiny little thing. And that's really for us, when we were able to bring that in and acquire that. So some of the things that you're going to see rolling out is this whole idea as far as create your laptop life and with that there are so many things you guys are going to see happen in 2019. I wish I could go into all of them. One of them is going to be associated with this whole concept of freelancers. Now we just rolled out a funnel Rolodex and we've got a bunch of changes were making to that between now and funnel hacking live, but that's just a small little, tiny team of what freelancers can do. Julie, you've had this magic ability to really help build agencies and to obviously you have your own agency. You've now, I've taught other people how to build their agencies and you've. You've really given the keys to the kingdom to a lot of these freelancers to truly provide them a create your own laptop life. So you don't mind. Could you spend just a few minutes kind of talking about what is a freelancer, how to. How can freelancers fit into the ecosystem of click funnels and what is, why would someone want to do that? Speaker 3:     09:33         Well, so I, I will. I will die on my sword when I say that. If you want to get started in online business, the easiest way to really start is to offer done for you services to start because you don't need a huge following and you're essentially selling time. Right? And so like you don't have to have anything created and so I have helped a lot of more women than men, but men to jump into the online space through the done for you services and you know you could get started with copy with social media or with funnel building and funnel building could actually pay a lot more than some of the other online done for you services. And so it was such an easy a marriage to put those two things together because not only could you make money quickly, not only did you not need a product, but you were helping other business owners make money through funnels and on top of it, you could also get affiliate commissions as you fold. Speaker 3:     10:28         Click funnels and the process, and so as I saw these, you know, a lot of moms would start coming to me, I want to make three to $5,000 a month. I was like, this is how you got to do it. And so that's where I started and then as I grew my agency, I started to teach people how to grow their agency as well, how to hire, how to project manage when you're building funnels and running ads for people as well. And even if you decide someday to not fully scale your agency and you want to go into coaching, consulting course, creation, any other business, you will now have the skillset as that you needed as an agency owner to build any kind of business you want. So it's like at this one, two punch, make money, build the skills at build the foundation for whatever your legacy is going to be. And so that's essentially what create your laptop life is all about, is like build that foundation that no one can take away from you no matter what you decide to do. Speaker 2:     11:21         To me, that's the part I am so excited about because a lot of people are trying to do, again, this is probably gonna be posting the first week or so of, of 2019 and there's so many people out there right now her saying, you know what? I want 2019 to be a unique year for me. I want this to be like the best year ever. And you know, we hear a lot about affiliate marketing and I'm obviously we run a large affiliate program over here, but I think the cool part is this whole idea as far as creature, laptop, life, and the ability to then really control your destiny without having to have a product which so many times people spend literally years building a product that never gets launched. And that's one of the things I was so excited about is this. So first of all, if you guys go check out, create your laptop life.com, uh, Julie's face of that. Speaker 2:     12:09         She's done an amazing job building it. In addition to that, she's a, has an amazing team and I want to kind of talk right now, Julie, if you don't mind about this whole idea as far as project managing, it's been one, again, one of your many, many talents is I don't know how you do all that. You do, especially when it comes to project management. You're managing not only our internal agency, which we'll talk about a few minutes, but also you're managing a Russell's books. Uh, our two Comma Club coaching program. You're one of our coaches. You're managing that, uh, and providing massive content. So if you don't mind, could you help people understand when we start talking about project management, what does that really mean and what is the financial opportunity available to someone who wants to get involved in something like that? Speaker 3:     12:52         Yeah. Well, so project management, it is a, when you can find a good project manager, man, don't let them go. Like it's a unique, it's a unique skill set and there's project management as a service. Like I know people whose entire business, that's all they do is they go in and they do project management and pr and really, you know, I remember when Brandon and pool and came to click funnels and they were doing the CEO slop it stuff really at scale. When we talk about scaling and we talk about like how to, how to make your, you know, double your revenue in 10 x your revenue. We're really talking about managing people because any business, I don't care what kind of business it is, the way to scale is through people and the only way to scale with people is to have project management in place where you can manage the teams that people so that you're all moving in the same direction. Like you know, like the choreographed dances you see at the mall. What are those things called where people all of a sudden bust out into like choreography mobs. Yes. Thank you. Flash mobs. Right? It's like at its very core scaling your business is about learning how to manage people and projects. Right? Like that's it. And I know I know it, you know, that doesn't sound quite as sexy as like 10 x your revenue, but like that's really what it is. And I remember brandon saying I aspirin and I was like, Speaker 3:     14:10         what do you do all day? And he's like, well really what I do is I'm thinking about project initiatives and the people and the project managers that we're going to need a place like because I have to keep building out the team. And I was like, it's so interesting that that's really at scale with what businesses are doing and that's exactly what Russell is doing and that's why I've kind of taken on that marketing role so he can really start to cast that vision and start to create those initiatives, those people, teams that then I can manage to help bring all the initiatives to fruition. Speaker 2:     14:41         I love it. And I've talked a lot about who, not how. I know Russell's done podcast on, I believe you've done a podcast on who, not how. And so there's a lot of resources out there, but if you don't mind, because one of the things we were talking about in our, one of our meetings we have just recently was this whole idea as far as this waffle and there was a ton of fomo associated with the waffle. We were actually at waffle me up a hector owns the company, gave us all these necklaces that had a waffle on it. We then reflect with Ryan with regard to some of the things that he was doing from a Dev standpoint and creating a teams. And I want it, if you don't mind, let's kind of segue from, as a project manager, what does this whole waffle, how does it work in an internal agency and what are the pieces that a person would need a, if they're going to look at project management, what are the pieces they need to add to that waffle? Speaker 3:     15:29         Yeah. Okay. So, um, the idea of the waffles, like it's a square. And so, um, basically if you imagine a square and you think of a funnel building agency, right? We have the people that you would have would be like a funnel builder, a designer, a copywriter, um, maybe a video person and a content person, right? So imagine those five people down that first column. Speaker 3:     15:52         Okay. And those are your core team. Now, as you start to expand out, you need to create a second team and the third team and a fourth team. So you can, as you imagine that waffle, you are essentially creating a second column, a third, a fourth, and you're hiring another funnel builder, copywriter, designer, video content versus the idea is once you have that waffle all filled out at the very top, the very top row is project managers. So whenever a team is working and they need to know what to do, they're going to look up right and they're going to report to their project manager. But in any kind of agency, especially a funnel building one where there is like a skill level involved, they also need to understand how to do it. They need to have someone to report to as to how to design well or how to copy well. Speaker 3:     16:40         And so if you look left on the waffle, right, you go over and you're able to basically ask the head funnel builder, the head designer, the head copywriter, how to make the coffee better. And so instead of an org chart, which is very flat and two dimensional, where there's just one person reporting the reality is that as a project, as a project manager in the agency, let's say Jake who is a designer, he's going to report to me for the, what of the design, but he may report to a head a head designer, he's actually our head designer. But if there were another one, he would report to that person asking about how his design is working and it just creates this three dimensional reality, which is real life, right? Because, um, that's just how agencies work. Speaker 2:     17:25         I love it. So if you could take back, take a step back to last year. As Julie came in, she basically acted as not only a project manager, she was also a content creator. She was also part acting partly in as our funnel building side of things as well. And so as you guys were first starting your business, realize you're going to find yourself, if you were to look at this tic Tac, toe board waffle type of thing, you're going to, your name may be in a whole bunch of different places all over. It was a Julie Board for them for a while there, but the the object now is to start replacing yourself. And so we brought in, Julie brought her in as a part of her click funnels now and one of her main responsibilities here is to replace Russell from the marketing standpoint. So she's now our vp of marketing. Speaker 2:     18:09         She's heading up all of our marketing. We've created our own internal agency, so she's hired a. We now have a yourself who basically is our chief project manager soon we'll replace that as well, but she thought I was going to be training all the other project managers that we bring them in in internal agency. It was all that really was brought in primarily just to build out our own funnels. We really didn't start this with the intention of bringing others on. Now we're actually, and we'll talk about some other stuff we're gonna be doing later, but realized that first column was you were heading up the project management. We had nick, who is our chief funnel builder. Jake is our chief designer. Karen's or chief copywriter. I'm, who am I missing here? Dan is our chief, a videographer, and then Russell and I were sharing the role of chief content creators. Speaker 2:     18:55         He and I were doing that together. Um, in the content creation side. We both became the bottlenecks and that's one of the things when you're looking at this whole agency model to realize you, you've got to try to break through bottlenecks as much as you can. And as we were looking at the scale of this, especially as you start one of the, you run across two different types of bottlenecks. One is what to do and that's as Julie mentioned, again, that's where you would be looking to your project manager. The other thing is how to do it and what if you don't know exactly how and really it's not just how it's at the way in which the owner wants it done. And I know that was probably one of the biggest things and there's a lot of people who can write copy. There's a lot of people who can do design or funnel building, but it has to be done the way that the owner or the project manager wants for that system. Speaker 2:     19:48         And I think that's what you've just done such a great job over the course of this last year, is helping communicate that in a way that, um, how do I say this in a nice. In a way that was kind of your, the kind one of the group here. Uh, I, I definitely am not, that's not one of my skillsets. I'm much more direct, but a, Julia, we were able to do this in a nurturing way. And I think it's real important when you start looking at scaling a business and scaling your company to realize that you've got to, as you're one of the main role is you as a ceo or whatever role you want to put yourself in. Anytime you're managing people, you're also a coach. And Julie, you've done such an amazing job because you have your own coaching program as well and I think because you were used to doing that type of coaching as you came into our team, you nurtured and coach people through that in a way that we go to a very fast paced as do you, but you were able to nurture in a way that brought a lot of congruency as well as a just more of a family friendly type of environment. Speaker 2:     20:54         And again, I think it's an important thing if you don't mind, if you could spend just a few minutes far as teaching people, how do you actually coach someone and help them develop the skill set while still holding people's feet to the fire to get stuff done? Speaker 3:     21:07         Yeah, it's a fine. It's a fine line because I think, you know, I always am. I always remind myself it was something I think, you know, probably I learned in kindergarten this idea of like the compliment sandwich and it's not necessarily like a platitude compliment, but it's like whenever you're about to go disseminate, don't forget to like express your gratitude, your encouragement, whatever it happens to be. So like say something that like shows that you recognize that they're working hard, right? Then provide whatever constructive feedback you need to provide and then wrap up with some sort of encouragement. So be like, Hey, you know, I saw that you were working on this funnel. I know you've been working hard. Thank you for putting in the extra hours. Here are the changes that really needs to be made. Right? And then you could go through and then at the end you can say, you know, thanks. Speaker 3:     21:55         Um, I know that this has been a big project and I really appreciate you acting so quickly or whatever. It's just like validating all as much as you possibly can where you see people attempting to do a good job because people like crave that. And then that way the constructive feedback is always so much easier to handle because they know that you're seeing them. So to me that's like, I mean, it's just like they call it a compliment sandwich was not really a compliment. It's more out of that. It's just, that's always the way I try to coach people whenever possible. Speaker 2:     22:28         I love that analogy and I think it's important for those you guys who are listening realize as the entrepreneur, the people you're hiring, they may not be motivated by the same type of things that you are and they're not going to be as driven as you are. And I know that, uh, in my earlier career it was one of the biggest mistakes I made was thinking I was bringing on a whole bunch of entrepreneurs who are going to be as excited as I was. They were going to stay as late as I was. They were all invested and understand that when you start looking at careers, there's typically three different steps to that. Jobs or positions. And typically a person when they first started working there literally are just looking for a job. It's a paycheck. That's all it is. And your responsibility as the business owner is if you can help paint a picture for a career you're going to find all of a sudden, once, once a person goes from job to career, their mindset changes a ton. Speaker 2:     23:19         And we're starting to see that already as we look at, um, those people who are our head designers, copywriters, all that kind stuff. When they start seeing themselves as a career where they're building out other people, you will see their whole attitude towards their work changes a ton. And then when you can see when a person can go from a career to a calling, life changes completely and understand a calling doesn't need to be a person that they're the CEO or anything else. The janitor can have a calling where they understand that what they do matters. And we just, uh, gave out to all of our click funnels, employees, sweatshirts and sweatpants. And on the back of the sweatshirt bay says what we do matters. Because it really, really does. And I hoping that as you start whoever, as you're listening to this and you're looking to build out a company, you're gonna find, typically you go from a a product to a business and from a business to a company, and as you start really building out a company, you start to having to lay out a career path for those people who you're working with and if you can get from career to calling it, lily is the biggest game changer you're ever going to see in your business. Speaker 2:     24:24         Because now people are connected. They feel vested. You can tie this to culture. You can tie it to a whole bunch of different things, but realize, as Julian mentioned there, that complimentary sandwich type of approach is so critical to people because there's a lot of people who the dollar isn't as important as validation and knowing that the work matters and knowing. So as an entrepreneur, typically you, you're going to be a high d, You're going to have a high monetary drive, but that may not be and most likely isn't gonna be the type of people you're hiring. So you have to realize that you're not going to motivate them the same way as you yourself might be motivated. Speaker 3:     25:01         And I got the understanding, the more that the CEO or, or even even the c suite level, whoever's up at the top can recognize that the ship is moving because of the work these people are doing is just. I mean like Jake. So funny put a meme about facebook of like a designer and it was so funny because you know, Jake, nick, Karen, I know and you know, maybe it comes from the fact that I used to do those roles as well. They work harder than. I mean like they just work so dang hard. It is unbelievable. And they are like actually the ones like birthing whatever asset. Right. And so like recognizing how much skill that takes just I don't know, wherever you can and whether you have an in house team or whether you have contractors, just recognizing their talent and their skill goes such a long way. Such a long way. Speaker 2:     25:58         No, I appreciate you're mentioned as far as recognizing contractors. I think too often that isn't appreciated. I'm sure you've had in your experience, if you don't mind, to kind of talk about when a contractor doesn't feel appreciated, what typically happens and how can you actually show gratitude to a contractor? Speaker 3:     26:17         Yeah. Well it was a big mistake that can happen for contractors. Freelancers is that they can, um, they can be treated like the monkey who just implements and this is partly the fault of the contractor if they haven't positioned themselves as like, Hey, I'm going to strategically help you and I'm not just the implementation montcalm also like the artists trying to help you figure this out. Um, but then from the, from the employer side, understanding that when you bring a contractor, they're not an employee. They are, you are bringing them on in a, in a, in essence to consult and to be the boss of whatever project it is. Right? And so, like sometimes like employers will treat contractors like employees and it just, it just hurts the relationship when recognizing if you're going to go hire a funnel builder, you're essentially saying, you're better at this than I am. I want you to come in and I want you to actually lead the charge on this. Um, you'll find that contractors will perform better if you do, you know, if you, if you, if you see it that way rather than just like the monkey who's just gonna like do the dirty jobs that you don't want to do. Speaker 2:     27:22         No, I love that. So how do you, how do you work best with a contractor in that role and help them feel connected and have some ownership to what they're doing without having to give them actual ownership of the project they're working on? Speaker 3:     27:35         Yeah. Well, I think the very first question you have to ask yourself is, is this really a contractor job or am I trying to fill a contractor, an employee position with a contractor? Because I will, I will gander a guess that a lot of people who are scaling their business need to start building an in house agency like clickfunnels does. Um, and they really need people who are on the team. If that's not you, if you're not in that place. And it really is a, you know, a sectioned off projects that a contractor would do. I would just say that the more you can bang out the scope of the better and just remember contractors feed on testimonials so you can do an amazing thing about making the contractor's work better by being willing to offer a testimonial and a case study because for a lot of them that's going to be like, hey, if this goes well, like I will shout it from the rooftops, I'll tell everyone I know that will help them perform better. It will also give them a nonmonetary when that they will need it to make their business grow. Speaker 2:     28:36         Awesome. So kind of a loaded question here and that is, can contractors become good employees? Speaker 3:     28:42         Um, I think in some cases, yes, I think it all boils down to what they're motivated by. If you meet a contractor who is, has a high economic drive, right? Who has a high drive for freedom, they're not going to be a good employee, they just won't. I will tell you that the two employees that I have now originally were contractors. Um, and both of them actually are gonna be coming and working with click funnels as well. They both were not just driven by monetary, they were freelancing because they wanted a laptop life, but they really, really enjoyed, again, being a part of a team, being part of a bigger mission. Certainty matters to both of them. And if you have someone who likes certainty are gonna, like the steady paycheck, they're going to like not having the hustle. Um, and so, so in that case, when I brought them on as employees, they didn't see it as like, they were like, yes, we're ready to be like on your team like that. Um, and so in some cases it works out, but they had both been working for me for about two years before we, before we did that. So we kind of, you know, the honeymoon was over, right? Like we all knew what we were getting into. Speaker 2:     29:54         I, it take off here in a few minutes. I want to kind of wrap up with a couple of things, most importantly, how people can get ahold of you and some of the things that are coming over with youtube click funnels. So you had mentioned as far as we, we have the opportunity of having two amazing people being brought over to the team as we're so great. Your laptop life.com is one of the things. So if you don't mind, tell people what that is and why, why somebody would want to go there and what they're going to get. Speaker 3:     30:20         Yeah. Alright. So, so much is changing but it's going to be amazing. It's going to be so, so create your laptop. Life is basically a membership community for people who want to start service based businesses. So um, I would probably say about 60 to 70 percent of the membership. It's not a thousand people right now. Our funnel building agencies, digital marketer. So if you are interested, that is a great, great community to get hooked in. There's some great content. I go live once a week. I answer your questions and that has been running for three years and it is amazing community, so that is coming over. That will be, I don't know how it's all going to like unfold that I know that it's only going to get better hooked up to the SS click funnels, so that's remaining, um, the second thing that I do, which is going to become an official partner brand click funnels stamp his funnel, gorgeous, which is our premium more feminine, but we also have some funnel handsome in there to a design for heart centered female entrepreneurs who want something that's gorgeous and beautiful. So that's exciting. Um, and then most of my other contact is really going to get worked into the fabric of click funnels. So if you're interested in the two Comma Club x coaching program, um, any of the content that's going to be coming in 2019 is going to be all, all pushed through there. So I will be found in the funnel hacker community. I'm at clickfunnels. That's where the bulk of my content will be going. Speaker 2:     31:50         Starting January first. Awesome. And she'll be speaking at funnel hacking live so you can go on stage. They're also to get a lot more. Julie, I highly recommend you check out her podcast. So let's talk a little about your podcast. So right now we have this podcast. You guys are listening to funnel hacker radio. We have a marketing secrets, which is just russell talking about his own thing. So obviously for those of you listening to this one, I typically bring other people on like a bread Giuliani multiple times a will bring other people into fight outside feedback and content. I do send my own, uh, thoughts and things here. But do we have to help people understand what your podcast is, why they should go there and how they actually get more of your podcast as well? Speaker 3:     32:32         Yeah. So create your laptop life.com when you go to that website. If you just go to forward slash podcast, you'll see my podcast, the, your laptop life podcast is literally about laptop life living. And what that means is when you are working on from home on your laptop, most of the time I'm talking about people who are in the freelance market, um, but people who are building a life and building a business that is the nontraditional business. So I talk a ton about marketing online business. I talked about productivity and some balance stuff because you know, when you're not in a traditional office, there's a lot of things that happen when you're trying to balance that work life balance. So all of that stuff. And a huge dose of funnels and marketing are over overact career, laptop, lifestyle. Speaker 2:     33:19         Alright? So take checkout, create your laptop life.com. Check out her podcast. Uh, you'll see our funnel hacking live. If you don't have your ticket, by all means. I don't know why you haven't bought it yet or not. I can live.com please. Last thing I want is for us to sell out like we always do. And then people are saying, I didn't get my ticket yet to go get your ticket. You don't want to Miss Julie speaking from stage. He's going to be crushing it as always. Uh, Julie, anything else before we wrap things up here? No. You gotta hit out pretty quick. Speaker 3:     33:43         Yeah. No, I'm just, I'm just so excited for this new chapter. I'm excited for what together we can. We can do. I mean the one funnel away challenge was probably the best example I could see of what happens when you put heads together and you put all those skillsets together. You have russell with the strategic marketing genius that he is, um, my skill set which is really systematic teaching I would say. Um, and taking that strategy and then steven who is just totally the funnel preacher is what I call him because he's just going to like kick your butt and when you put those three things together, we saw the power of what happened. And so I'm just excited to be able to do more and more of that and to, to not have to duplicate my efforts in two different ships and to just like bring more value to the funnel Hartford community Speaker 2:     34:37         now. Well, we are so excited to have you as a partner. We're super excited to bring your content, your businesses over to click funnels to really help out, especially those people are getting started in wanting to build an agency, wanting to be a freelancer, a, we're going to tie this into a whole bunch of other things. We've already bought some domains around that. June, we'll be launching all that stuff as well, but 2019 is going to be a crazy, crazy year and we're so excited to started off by announcing a Julie as one of our newest partners and more importantly, as the person behind the scenes making everything happen. So Julie, I can't thank you enough. I'm so excited for 2019 and appreciate all that you always have done and continue to do. Thank you. Speaker 4:     35:15         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.  

We hear the word often, but do we know what it means or how to do it? Fr. John Parks, vicar of evangelization for the Diocese of Phoenix helps us understand how to share the best news ever. Today's broadcast is brought to you in part by Solidarity Healthshare www.solidarityhealthshare.org/

Why Dave Decided to talk to James Smiley: James reached out to Dave recently and asked if he could do this second podcast with him because of all the things he’s had the opportunity he’s been accomplishing. The best part about it all is that most of what he wants to talk about is the little things everybody easily forgets that makes the biggest difference. Networking happens to be one of those things. James has found he does better than most people because of the QUALITY of the relationships he builds through something he’s always focused on: contribution. Tips and Tricks for You and Your Business: (2:48) The systems for high leverage (4:10) “Contribute” from James Smiley’s perspective (6:30) The Highest Leverage Move comes from using other people with contribution in mind (10:54) James Funnel Hacked his way onto Russell’s radar. Who’s radar do you want to find yourself on? (12:44) Your webpage should highlight exactly what your dream client is looking for, get those stats on there. (15:02) Selling Kevin Harrington when he only gives you 11 minutes (16:20) Network to Network (19:00) Who’s the gatekeeper to your networking (21:38) Network with those you know you are able to contribute to (24:54) Understand how the person you want to meet with thinks (28:00) The Long-Term Play Quotable Moments: (2:22) “What I’ve noticed through life, whether it’s through working with sales, working with sales teams, or helping solopreneurs is there’s a way to create leverage, extremely high leverage,  and it’s a system.” (6:54) “So you can see, if you don’t start thinking about the word ‘contribute’ but you start thinking about using other people’s platform or money, the whole system doesn’t work.” (13:24) “There’s a lot of little things like that which I started doing. And you know you never really know if anybody is seeing it, but chances are if you’re doing the right thing they’re going to take a peak at you.” (16:10) “‘I’ve seen your videos and I like it’, those little phrases show me that my little personal branding and marketing out there synergized with him. So it allowed the conversation to move forward because he had more trust with me.” (20:57) “You have to be on point, like when they look at your stuff would they think ‘James is one of us’?” (22:48) “Networking to network is incredibly huge, especially if you figure out how do I honestly contribute” (30:07) “If you contribute to people in the right way, the relationships and all the things that happen, you can take over your Dream 100 in a way that you never thought possible.” Other Tidbits: A quote from our dear James Smiley, “IF YOU’RE NOT USING CLICKFUNNELS, WHAT ARE YOU DOING?!?” If your main goal is to make money off of somebody and not improve their lives, business, relationships, health, etc. then they’re going to find out. Once they find out, they’ll find somebody else sooner or later. Tony Robbins, Russell Brunson, James Smiley, and all these other people have 24 hours in their day just like the rest of us. What they’ve done differently though is they’ve found out how to leverage their time to “hockey stick” up. Get the numbers to make yourself “one of us”. You must contribute sincerely for any form of networking to have a lasting effect. Important Links: www.JamesSmiley.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker Speaker 2:     00:18       radio. This is going to be a ride of your life guys, because I have the opportunity having the one and only Mr James Smiley back on the show. James, welcome to the show again. Woo. What's up? I am so excited. So for those of you guys don't may not know James Out. We did a podcast a while back and I want to make sure you understand this is a guy who's been around for a long time in this whole digital marketing space. He's done over $210 million dollars in digital marketing. I actually in his early twenties, actually I IPO to SAS company, which is super, super cool. Something I have yet to do and has worked with three of the fortune 10 companies. This guy basically knows what he's talking about and he approached me and said, you know, Dave, we did this awesome podcast awhile back, but I've done all these cool things recently and I want to talk about some of the stuff way back when that everyone's already forgotten about and I thought, I love all the deep dark secrets of things that people have forgotten about. So with all that said, James, take us away and let's just see where this is going to go today. Speaker 3:     01:10       Awesome man. Well, I appreciate you. Appreciate Click funnels. If you're not using click funnels, what are you doing? So, um, we ever since it came out, we've moved everything there and it's just been awesome. Appreciate you, appreciate the community and all you guys and gals out there and everything that's going on in the funnel hacker world. So, um, but yeah, you know, one of the things that I've been sharing with our coaching students, you know, we've been super fortunate or blessed or everyone to call it to. We brought on a hundred and three students since me and you last talked, I think it was an August of last year, around the 2017, um, and we do a 15,000 and $5,000. We did a hundred and three students and one of the biggest things that people have been wanting to know and, and it is like how do I get, how do I, how do. Speaker 3:     02:01       Because like, like in business, you know, you, like you have people who have like regular acceleration, right? They just like if you were to graph it, they have a gradual growth or maybe it's like staggered up and down lows and highs. But then there's like those hockey stick moments, right? Where like somebody goes from where they're at and the hockey stick way up and then they plateau and then the hockey stick again. And so what I've noticed through life, whether it was sells, uh, working my own sales teams, running, running with a big company or helping solo preneurs is um, there's a way to create high leverage, like, like extremely high leverage. Um, and it's a system that I really, to be totally honest, I learned it from chat from Chet Holmes who started the dream 100 stuff. And this was a system that he, uh, talked about in, in a VIP session that I was at a, um, I was at a thing with Tony Robbins in chat. I want to say it was like 2013 or 2004. And um, and I learned this, but he's like, this is so, so good that I don't publish this because people can really take it the wrong way. And so, uh, so I wanted to share, Speaker 2:     03:13       have to understand, we talked a lot about dream 100 and even just don't understand the depth of dream 100. It's so much more than just creating a list and send them out a package. So much deeper than that. And Russell spent a whole bunch of time at our traffic secrets course that we did in October down in Phoenix and just blew everyone's mind. And that's why when you were talking to me about this whole idea of, of it being used for good as well as for evil, it truly, truly is and can be. So with that caveat, I want to make sure you guys understand when we're talking about this, we assume that you guys are gonna use this for good and that you're not going to turn this around and uh, destroy people's lives with it. But with that, I really want to kind of dive in. Jane's really kind of go into this whole idea as far as contributing. I know that was one thing that we were talking about. What exactly does that really, really mean from your eyes? Speaker 3:     04:00       So this was back in a chalkboard day. There wasn't whiteboards. And so, um, uh, Chad had wrote the word contribute. He said everything I'm going to now for the next hours, if you don't understand this word, you're going to screw up everything I'm going to tell you because people are going to realize at some point you're taking advantage of them. And when they realize that everything you just did is going to come crashing down on me and then the rebuild, that reputation could take you years, you know, or you may never be able to recover from that. And so, um, so he really, he sat us down and he said, I want you to think about, do you actually have the best intentions for the other person before you do anything before you contact them for you, follow any of this stuff if you don't, if your main goal is to make money, he goes, I promise you this is not gonna work. Speaker 3:     04:52       And it may work on one person, but he goes, eventually it's gonna catch up with you. And when somebody realizes you're taking advantage of them, it's over. And so he really, Harper was work contribute. And that's where this whole system starts with what I teach our coaching students. I'm glad to share this with everyone out there that like what I'm about to share with you, if you don't have that, that, that mindset of like, I want to do this to help someone else more than helping me. Right? Like if, if I can't find that gratitude, like even in this, you know, like, like I reached out to you, um, and I'm using the same process I'm going to share, you're going to see like I'm using the same process, but in my heart I'm like, if I can't, if I don't have complete gratitude, like in me just being able to network with Dave, help his community, how, you know, like if I can't contribute into your world from a pure perspective than everything that I'm doing is going to come crashing down, you know. Speaker 3:     05:52       And so, um, so that's really where this whole starts out is, you know, really focusing on contributing to people. Okay. So that's kind of, there's really a five step system. Um, and so I can just run through those real quick. Is that the awesome? Yeah. Okay. So number one is contributed. So you got to think about like how you come up with your dream 100 lists, all the standard stuff that Russell talks about in his book and all that stuff. Like, like come up with your dream list. Okay. Then then you think, okay, like how do I carve out a few of these people in like, like the most strategic ones, the ones that I can get the highest leverage move. And so I'm just a side note. A lot of people say, well, what is the highest leverage move means basically highest levers. Move means how do you, how do you use other people's stuff? Speaker 3:     06:33       So I called P. A lot of people are opm, other people's money, opt other people's time. But you've got to think more but more. Okay. You can use other people's data, you can use other people's relationships, you can use other people's platforms, you can use other people's intellectual property. You like infinite, right? Um, and so, so, so you can see how like if you don't start thinking about the word contribute, but then you start thinking, how do I use other people's platform or how to use other people's money. Like the whole system becomes warped, right? It becomes about me, about, you know, um, and, and I'm not actually adding value into the community. And so, um, so like, like the, the way that I've seen people get real hockey stick growth, whether it was a company, a sells startup, whatever is they figure out how do I create the highest leverage move with my time or, or with, uh, with, with, with my investment or with whatever, with whatever the asset is. Speaker 3:     07:36       And so I'm like, if I were to go out today, uh, like you, you and I both know, like, like, uh, me, you, Russell, Gary Vaynerchuk, Tony Robbins, we all have the same amount of time. We all have the same amount of, of like no one had 35 hours today. Everyone had the same, you know, 10, 12, 15 hours to work. Like we all had the same amount of time. The only thing is some people figured out how to create more leverage with their time. Right? And to me that is like the true essence of d, 100. It's like how do you create more leverage with your time? And so typically it's using other people's whatever, right? Other people's time, money, network, email list, facebook page, podcast, a coaching group, whatever. And uh, and then in return, like, you know, like, like you're helping them, they're helping you. Speaker 3:     08:27       Okay. So number one contributed to the number two thing that chat started showing us and I've summarized it up into this is okay. So like if I carve out like 10 people that I want to talk to that I really need to network with. Okay. So like, let me just be totally honest here. Okay. I could say Russel, I could say, um, there's some people on Shark tank that I wanted to get ahold of. There's some people, you know, there's, there's some key individuals, right? So, okay. So the first thing I need to do is actually write out like how can I actually contribute into Russell's world? I literally did this a couple years ago. I was like, okay, like what could I do to be different? Like, how can I contribute to him versus like, you know, every time I see him, like, hey man, I got this thing, I got this idea, you know, and you know what man, like if we just partnered up, I give you 50 slash 50 men, you know, and I'm like, come on now like how many people are or be one of those people who's like, you know what, me and my product is so good. Speaker 3:     09:22       Russell. Like if I just got sales I would be good. It's like you just like, I can't, you know what I mean? Like you can't believe it is. I literally got an email from a guy who's actually has a lot of fame, uh, people would know him and you'll be at funnel hacking live and everything else. And it was interesting because he's like, listen, before I fire up to funnel hacking, live on a fly over to meet with, with Russell and just kind of go through a couple of things with the real fast. I'm like, why? And what is the value? Russ is going to get out of this besides, you are going to come to the office. I mean, it was just interested in like, oh, you know what, it doesn't work that way. Yeah. And so, okay, so contributing number one. Number two is I need to figure out how to summarize data that my d 100 is going to, uh, it'd be impressed by. Speaker 3:     10:13       Okay. So this, this one really shocked me because I was like, why is this so important? Okay. So like one thing that, one of the things I've learned around Internet psychology through the years is numbers tend to mean more than just words. Okay? So it's a reason why people will say like, we've reached x amount of people, right? Instead of saying, uh, you know, like even Louie's started here, it's like, hey, you can say, Hey James Smiley's a good digital marketer or a great digital marketer, but when you say numbers, he's done this amount of sales. He's done this, he's done. You know what I mean? It, it registers in people's mind fast. Okay? So if I'm going to really drive a highest leverage move d, 100 strategy, I need to think about how do I move numbers to the forefront of my marketing so that when I'm going to, she's Russell for an example, when Russell, if he eventually ever looked at my site or sees my webpage or sees my facebook page that he will see a number that means something to him or he'll go, oh, like, like chet used to say, you want them to, you want them to start saying he's one of us. Speaker 3:     11:16       Like, so I love that analogy because I think that's really super critical. It's, I were just talking about our to calm a couple of word winters. We have 411 two Comma Club award winners right now. And so it's nice because it again, it groups you into that. Now you're there. One of us. I love that announced. That's great. Yeah. Yeah. And so, um, so like, so like I started a by the way. So Larson told me to, to talk about this more because I told him how I, how I got to know you guys. And Russell, and he was like, dude, this is one of the smartest 100 strategies ever. He's like, you gotta talk about this more. So, um, so, uh, so because I told him how is using data that I thought Russell would like. So like I'd listen to those podcasts, I'd watched all this stuff and I'm like, okay, he's saying like he wants, this is way back when he's like, I want to be the fastest growing SAS company. Speaker 3:     12:11       So then I started using like language, like, uh, I was a part of iop on one of the fastest growing sas companies in Silicon Valley. Like specifically saying that I feel like if I knew Todd Russell, like somebody saw it, they'd be like, oh, he's one of us like in subliminally. Right? Um, and so, uh, but, uh, but for, for other people that might mean like, like, like in the btby world, like somebody may not be interested in how much revenue you make, they may be interested in how many distributors you have or, or maybe they're more interested how many customers you have or something like that. So like, I try to encourage people, like on your website, have data that summarizes something that you, that your dream client is going to go, wow, this. I'm impressed by this. So I heard Tony Rob Russell say once on his podcast, he said, Tony Robin, he has spoken to 10,000 B, two b sales reps. Speaker 3:     13:03       okay? Somewhere. He said that on a podcast and he was impressed by it. Well, I knew because a corporate recruiter had told me this, I had spoken to 12,000 B, two b sales rep. I was like, yes, I'm going to put this on the front of my homepage if Russell ever received that. James is one of us, you know what I mean? And so, um, there was a lot of like little things like that that I started doing and um, and then so and I didn't know, like you never know, like if somebody really seeing it or not, but, but chances are if you're doing the right things, sooner or later they're going to take a peek at you. Right? And, and if these are the little things that make somebody start calling, oh, maybe, maybe he's like us, you know? Um, okay. So the third thing, Speaker 2:     13:44       I'm going to step back on that because I think that helping people understand that they're one of us is such a huge, a huge thing in networking, um, because you'll talk to people talk about, well there's a level b level c level type of relationships. And uh, again, you were talking about Steve Larsen and his whole big thing is, you know, you can reach one level up as I've heard him referred that a million times and I think it's important that as you get to know what your, what your group or your level is, what does that one level above you, what's that one level below you? And whether it's, again, whether you mentioned as far as revenue or, or contacts or whatever the number is, but realize that everybody has some number. I guess these days, a lot of people, as far as we're dealing with a lot of influencers and their numbers are you. How many youtube followers? Yeah. How many instagram, facebook, whatever. That may be, and those numbers basically say, okay, you're one of us and I think this, oh, critical that, and I appreciate James that you mentioned. It's not just revenue, it's not just these numbers can be anything, but the key here is numbers, numbers or something. People very quickly can just, it's a scale and they say, okay, that's, I'm in that same area. I'm in that you're, you're one of us or you're better me or one lower than me, Speaker 3:     14:52       whatever it might be. They at least know where they fit. And I think that's the big thing with a lot of marketing is people want to know where do I fit in this ecommerce or this whole cosmos here. Yeah. I recently struck a big partnership with Kevin Harrington from Shark tank and I won't talk about the whole details, but one of the things I will say is I knew the specific type of numbers he wanted to see and so I move those to the forefront of my marketing, of my, of my personal branding. And um, so I got on a call with him one day and he's never talked to me before and he goes, James, I've heard a lot about you. And he goes, ah, he goes, but I, I hate to tell you this, I got to cut this call short. He goes, I have 11 minutes, pitch me, go. Speaker 3:     15:35       I was like 15, I have 11. Exactly. He's like, yes, you have 11. Go in. And I was like, okay. So long story short, in 11 minutes I struck a big deal with them in the other people on the phone were like, we never seen nothing like that. Even even, um, uh, Kevin's brother Brian or his son Brian was like, okay, I seen all the pits people pitching. I've never seen minutes. And um, but the reason is because I had him preframe through all this stuff. I'm telling you, like I had preframe because of the data. And he said little phrases. He's like, I've seen some of your stuff. I've seen some of your videos. And I like it. Like those little phrases tell me that my little personal branding and marketing out there, it's synergizing with him and that's how I got on the phone with them. Speaker 3:     16:20       And so it allowed the conversation to move forward because he had, he had a little bit more trust with me because he was kept thinking. I think James is kind of like one of us, you know? Um, okay. And then. So number three is, I'm a check called this something else, can't remember, but I call it network with the network. Okay. So like when I wanted to become friends with Russell, I'm like, man, this is gonna be like, hard to get to know Russel, right? So, um, I was like, okay, like this is a total chet holmes strategy. I'm like, okay, who are all the people around Russell? And remember this is like two or three years ago, okay, who I guarantee you I could get ahold of them. And then so I was listening to the podcast and he's like, Oh yeah, I'm hiring this kid named Steve. Speaker 3:     17:04       I'm like, I bet you I can get ahold of that kid. I'm not kidding you. That's the first thing I thought. I'm like, I guarantee you, I get a hold of that kid. Like he's a Newbie, you know what I mean? So, and then I started looking up and I'm like, this is no joke. I'm like, oh, there's, there's this dave guy. Oh, this is Dave Woodward Guy. There's this guy named todd. There's, um, then I, and then I realized there's John Parks. Um, and then like back then he was talking about certain inner circle people. So he had mentioned I'm a funnel that some guy named Henry had done for him and I had no, he didn't even mention Henry's name, so I like, googled, looked on his friend list, like figuring out who the hell is this Henry Guy because he just talked about Henry Henry must be a friend. Speaker 3:     17:47       And so like what I did was I started figuring out how do I contribute to sincerely until all these people's lives. So, I'm not kidding you like this a little bit embarrassing, but it totally like I had you Larson had all you guys on my list and I was like, okay, how do I like sincerely, like, like add into these people's lives. Okay. And then, um, so when I first told, I told, I told this at the, uh, at a mastermind I was with Steve and I said it from stage one. I said this, Steve Goes, that happened, that really happened. Let me tell you what happened. So I told. So the whole idea here, okay, is that someday, maybe you guys will all be talking to Russell in. Somebody will be like, well we should try to get into btby and then someone will be like, why? I notice James Smiley Guy, but I don't know, like nobody really knows him. And then somebody else in the circle would be like, James James Smiley. Like the guy, you know that guy. Oh yeah, he's totally cool. And then somebody else would be like, James Smiley. And this also like the idea is that like everyone kind of knows james and Russell's like, who the heck is named Smiley God? Why do I not know James Smiley? Speaker 2:     18:58       Seriously? Oh my gosh. I can tell you that networking with a network is probably the most understated issue. And people just don't understand how important that is. I've seen that so often in my gosh, in my own business over the years I've noticed that that has been a huge, huge opportunity for me. A kind of also goes back as far as making sure you understand who the gatekeepers are, that you network with the gatekeepers and that's your, you're nice to the gatekeepers. And it's, it's so funny because uh, I mean literally Russell's my officer like four feet apart. I mean I stepped through the glass and it's, it'll be funny where he'll get the same package I will get and I know exactly what people are like, well, if I can't get to Russ, I'll get to dave first and then I'll use dave to get to Russell. And I like, I know the game, but I think it's cool that people are playing the game because I think that's how it's so critical. More people who know you, who have a point of reference in a frame of reference for you, the easier it is to have those types of conversations when, when again, the name comes up, it's not like it's going to come up all the time, but when it does, you want there to be a positive relationship with that, with your name or whoever else that might be. Speaker 3:     20:04       Yeah. Yeah. So, um, so I, uh, uh, I, I said that from stage one time [inaudible] Larson stopped. Everything goes to, he goes, that literally happened one time. He's like, we were talking about like a new version of the website or something like that. And he's like, that literally happened. He's like, two or three of us knew who you were. And Russell said, who's James? I don't know. Yeah. And, and, and, and so I didn't say any of this, but we all know, like people like Russell use the internet, use their phone like with somewhere within the next 24 hours, the next hour, I guarantee you, he looked up to see who the heck is James. Sure. So, so like every one of the listeners to understand like, this is why having your stuff on point in having data summary, because I mean you don't have like an hour for this guy to look at your stuff and you might have in seconds. Speaker 3:     20:55       So you gotta be on point and so you gotta think like, okay, like what is this person? If they were to look at my stuff for 20 seconds, would they go, James is one of us, you know? And so, um, the, so the, and the whole thing around network when the network is like understanding that first word contribute. So it's like how do I actually add value to Steve? How do I add value to John? And so like, I'm like, I didn't know John at all. But um, so there's two little hacks that I've learned over the years or we're doing this over 10 years with network, with a network. One is finding somebody who is, um, I don't know if it's right to say, but finding someone who's younger is easier to network with in finding someone who's an up and comer is definitely easier like it because not only that, you can contribute into those people's world really, really fast. Speaker 3:     21:45       Like you can tell them stuff, help them, give them encouragement. Um, you know, like, like I've sent, I won't say who, but there's multiple people on that list. I've sent them big deals, I've sent them, you know, I signed a deal and I broke or the services out to them. I like message. I'm like, Hey, um, you know, I got this deal in a, all you need is this, this and this, and I can wire you $8,000 right now. Like what? Like, who is James Smiley? Like I don't even know who this person is, right? But, but now, like I built longterm relationships with those people, um, in like, uh, in, like when you really do that, right? It's almost like this becomes flawless because you become friends with the people who your dream 100 person is friends with, you know what I mean? And um, and so, and it's a really cool thing because you don't have to push your way in, you don't have to try to, you know, insert yourself. Speaker 3:     22:37       Like it just happens kind of organically, you know. Um, and so, so anyway, um, so yeah, so networking with the network is, is, is unbelievably huge, especially if you can figure out like, how do I honestly contribute. Okay. Um, one like 32nd story I'll tell you about something I did with John Mckay was I bought 'em fill your funnel a number of years ago. Okay. And um, you know, like I thought that was a lot until, you know, like, like it was like 30, 3,500 bucks or something like that. And it was like, it was awesome. Right. And so, like here I am in this group and I wasn't going to be totally honest. Okay. I wasn't 100 percent sure how I was going to use that content. But one, okay, there's a couple of things I realized. Number one, John was in there, it was messaging in the group a lot. Speaker 3:     23:25       And so like every time John would say something, I would back them up, you know what I mean? Like, like, uh, and so I was, I kind of became friends with them in there, you know, and then I would post like a testimonial or two of like something cool that I did based on something he said. And so I think just over time, like I don't, I don't, I don't think like me and John are like, know we don't really talk a lot, but I will tell you like the few times we do talk it's like he, I think he's like, he's Kinda cool. Like James is like one of us, you know. And um, and so, but I first met him in this group. So I want to say something like, I bought my way in to a relationship with somebody like that because I figured if I bought my way into this, the people that are in there managing this are probably going to be people who Russell knows. Speaker 3:     24:12       You see what I'm saying? Oh, I totally agree. Like whereas some people they just go into it with the, you know, they don't think about those kinds of. Yeah, you know what I mean? They don't think like, not only that, like you're in a group of couple of hundred people who are, you just spent like $3,000 on something. Like you're in a group of cash buyers. Like why would you complain of 80? Like there's, you can build friendships, relationships, all those kind of things. But um, but anyway, but that's, that's like my, the first time I really interacted with John, I just saw, I was like, how do I contribute? How do I contribute? How do I make this fun? How to make this engaging for him. Okay. And then the fourth one is, this was a little bit psychological, but it's like the most ideal thing is if you can understand how the person thinks, because one thing I did not know is I did not know or even think Russell was an introvert. Speaker 3:     25:05       Never thought that. And um, and so I'm glad. Like I would listen to him and go, man, like this dude's an introvert. Okay. So like if I ever meet him, the last thing I want to do is come up to him like, oh my God. You know what I mean? Like in, in the few times I've seen I'd been around him and seeing people approach him. I'm just sitting there laughing, going, I have no idea. Like they're well meaning good people, but they have no idea. Like, you know, I was at the Mellon texts event, I think, and Russell's crushed it there. And uh, and then he was out in the hallway I think, and there was like 20 people around him in a circle. And so I walked by that day I walked by, um, and uh, and so I'll just Kinda, just for time I'll, I'll put four and five are kind of similar. Speaker 3:     26:00       So a four is like, you want to start mirroring the person. This is a lot of Tony Robbins stuff like marrying the person. So like, um, so one of the things that I did at that event was a, I noticed that you guys would always have a camera person and a lot of times it's you or somebody like holding the b roll camera, right? The vlogging camera will like, I'm message John Before that event. And I said, hey dude, I'm, what camera are you guys using? And he said, I don't know man, let me check it out. Because we were friends. He was like, dude, let me check it out. So he came back and told me the camera you're using so that I told my camera girl, I'm like, hey, they're using this camera, go buy it. And then she was like, Hey, I can get one that's just slightly better. Speaker 3:     26:43       I'm like, that'll be even better. Like the upgraded version that will be better. And then, uh, so we bought the same tripod. It's the same camera. And guess who, the only two people at this event were who had camera people, you and me. And so I did that. So because I knew that I would be in the vicinity of Russell and I wanted to try to get his attention in a non, like, you know what I mean? I wanted to try to get an intention and so I was like talking to Caleb and people like that. And I remember seeing Russell in the corner of his eye look over at us and he's like, I guarantee you he's probably going, who's the other dude with the camera? With a camera person following them around. Like, who the hell does this guy like, I don't know, maybe he knew, maybe he didn't. Speaker 3:     27:29       But um, uh, but I distinctly remember him, like continuing to look over and we would connect a little bit. And then, um, uh, so when he was out in the hallway, uh, I, I saw him and I told him, I camera goes, I was a communications committee. And I was like, Hey, so, so we walked out and uh, and so I'm walking out, my camera person is following me and there's literally 20 people around, Russell and I can just tell he's like, I mean everybody, I'm sure it was like super nice and cool, but he was just drained. He was just like, dude, get me out of here somebody. And so I walked by him and he kind of looks at me out of the corner of his eye and uh, and he just kinda like opened his shoulder just I think he just wanted to see, like if I was going to say it, say what's up or whatever. Speaker 3:     28:14       And uh, and of course, like I'm looking at him, so I reach over and lean in really, really softly. We shake hands in, right when we shake hands, that whole group went dead silent. Oh sure. Everybody was like, what the heck is this guy? Right? Like, Russell just stopped the conversation to have shake somebody's hand. And uh, and I remember shaking his hand in and I said, hey man, I said very soft and comp because I understand his personality. And I'm trying to like mayor his personality or how he thinks and so I was like, hey man, I appreciate you letting Steve Come to my event. He crushed it on stage. Thank you so much for, for letting him do that and I just appreciate you. Basically I just told the guy, thank you, that's all I did, you know, and I just remember him looking at me and he was just like, he just said thank you James. Speaker 3:     29:06       And he's like, thank you for doing that. And it was just like really cool like bonding moment and um, and so, so it was just, it was, it was the coolest thing because like all that work had built up to a, to a handshake, you know what I mean? There's so much value in that and I think so often people are in this game for the short term and it's like, what can you do for me? What can you do for me? What can you, for me? And like that's not how this game works. This is a long longterm play. Yeah. Yeah. I appreciate that a ton. Jane's. Yeah. And so I guess I'll, I'll kinda wrap it in this way and saying that, um, you know, you guys featured how you, how we were using click funnels and be to be on the clickfunnels.com home page for a while. Speaker 3:     29:50       I will tell you of 103 students, we had a majority of them, the original, because we survey, a majority of them had said, well, we saw you on the clickfunnels site. We looked you up. So I just want this whole conversation and coming full circle if you contribute to people in the right way, like the relationships and all the things that happen, like you can win over your dream 100 in a way that you never thought possible just by contributing into their world it just by adding value into the world. And so anyway, um, so yeah man, I'm super grateful and thankful for you guys. I mean just to, uh, to share a number like our practice, that coaching practice that's $766,000 and, and, and, and I'll say like all that happened because we, we, we focus on contributing. I love that, you know, so I appreciate you guys man so much. Speaker 3:     30:48       Well James, thank you. And I appreciate you being so kind to contribute to our audience and our community as well. So any other parting words? Um, appreciate you guys, man. Appreciate your audience and everything. I'm a Jane Smiley Dot Tom is the homepage and all that stuff. If you guys want to check out anything but uh, whoever, whoever it is that you, uh, your dream client is, you know, if you got that person, I would just say this to any of your followers. If you have that person or those people at that company and it like it, it's like it doesn't leave you, it doesn't leave your mind. You're like, I got to meet that person. I got to. If I could just get that relationship. To me that's, that's like the confirmation in your heart that you're supposed to build that relationship, right? Like the fact that like, I'm not thinking about that person. I guarantee you no one else is like you. You are the person who was supposed to build that relationship. The fact that it doesn't leave the fact that you wake up, you go to bed, you in meetings, you're daydreaming about that person or that relationship like that is the person that you're supposed to meet and work with and if you focus on contributing, you can get there. Oh, I love it. Well James, thanks again, James Smiley.com. Check them out. Thanks James. We'll talk soon. Appreciate it. Speaker 4:     32:03       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Boom, what's going on everyone. It's Steve Larsen - This is Sales Funnel Radio...   And today we're gonna talk about how to acquire a mass of qualified customers.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business. Using only today's best internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio.   What's up, guys? Hey, today, I'm actually going to toss in another recording from the Science of Selling Online Facebook group.   I was reading from a book, showing them strategies from these various books.   Not only how to acquire a mass of qualified customers, but when to acquire them.  At what stage in your business it's important to do so and when is it not.   When's the best time to actually go try and get a huge amount of customers? There is a time to do that and a time not to.   You might be thinking, "Stephen that's stupid, why would you not just want tons of customers?"   There's a lot of reasons why you should and why you shouldn't do that.   In this episode, I'm actually gonna cut straight over to a Facebook live, but watch carefully because I'm using the very same strategy inside my business right now.   I've created the main product for my business, so now that it's there, what front ends do I create to amass a huge list of qualified buyers, not just random people?   Anyways hope you enjoy this, we'll cut over to the episode now. Talk to you guys later, bye...   What's up. How's it going, everybody? Hope everyone is doing fantastic! I need to be asleep right now but... you know, some nights I just can't get relaxed.   Yes, I wear glasses. I've had glasses and contacts since second grade. My eyes are terrible.   I barely made it into the army - my eyes are so bad that I'm only a few points away from not being allowed to join... like isn't that funny?   So anyway, yes I'm wearing my glasses right now. And I have been jumping on my tramp right there and listening to music and thinking a lot.   I don't know why, but every once in a while, I just get in these zones where I just walk around, and I can tell that to everyone I kinda seem like a zombie - you know what I mean?  My head's just spinning going through tons and tons of scenarios; it's fun. I absolutely love it. It’s like a Beautiful Mind, "vroo, vroo" all over the place.   I wanted to share a lesson with you guys real quick - because it's actually something that I'm doing right now. It's something that I taught a solid six-seven months ago. And it's interesting; what's happened.   *REPLYING TO FB COMMENTS* “What's up guys, how's it going Ross? "Like your glasses, the real you." "Yeah, yeah, right. I cannot wait to get LASIK...   I was at the eye doctor a little while ago, and he told me that I have clinically large eyeballs. I was like, "Oh. It's not like I can do anything about it. Thanks for making me self-conscious for the rest of my life!"   I want to share with you guys something that you need to understand.   We talk all the time about going at the core of the value ladder, right! That is the place where you start your products.   You start your business at the core of the actual value ladder. The reason why is because everything else kind of spiders out from there. What I want to do is - I want to tell you why. I wanna tell you why everything spiders away from the core of the value ladder... it doesn't have to do with creating the back ends.   The market's gonna tell you what to do, all that because yes, yes, yes, yes, but another big reason has to do with one of the principals from the book, Ready, Fire, Aim.   I was flying back home from speaking at an event in January, and I ended up doing a few Facebook lives in the airport, and one of them was about this very principal right here. It has more to do with the way the cash actually moves inside of the business.   A little while ago, a customer was frustrated, and she came up to me, and she said "Hey, do I really need to go create products? Do I really need to go make..." Anyway, she was being whiny.   And what I said to her was "Look, a customer is purchased regardless. You will buy a customer whether or not you want to. There's a cost to it."   Most of the time when we think of average cart value and cost to acquire,  those are the only two numbers that we really care about in a marketing funnel.   However, cost to acquire we typically always assume means money. It actually can mean time as well.   So what I want to do real quick is, I want to talk real fast about the realities of what it actually means to acquire a customer. And when it's best to go and... Let me step back.   There's a thought; I keep trying to get it out for you guys, so you understand what I'm trying to go for...   Somebody was probing me, they're like "Stephen, why has your funnel not hit passed a million bucks already?" And I said, "It's because it's not scalable yet." And they're like, "What do you mean?"   There is a podcast episode coming out about this soon. I "out-revenued" the systems in my business. Does that make sense? My revenue was growing faster than the business.   This has happened multiple times; I would build a freaking awesome funnel, then we put it out there, we'd launch it:   Day #1: They're excited. They're like, "Oh my gosh, this is so cool. Look at all these sales coming in!"   Day #2: They're like, "Wow, that's a lot of sales!"   Day #3: They're like, "Turn it off, turn it off, you're going to bankrupt us!"   I remember the first time that ever happened to me, it was well before I ever worked for ClickFunnels. And this company, I almost bankrupted them.   And I was like, "What? That doesn't make any sense?  I've never met anyone ever who wants fewer sales!" I didn't understand what happened until later on when I was working for ClickFunnels.   I was sitting next to Russell, doing all this stuff. He and I were building a funnel for FiberFix, and the exact same thing happened. We basically, two and a half, 3x-ed their revenue in a couple days. It was like "BAM!" Really fast. Same story:   Day #1: "Wow!"   Day #2: "Whoa!"   Day #3: "Stop, turn it off, or you were gonna bankrupt us!"   I was like that's so weird. And I don't know why but until that time.... I mean, I knew that funnels weren't businesses. A funnel is NOT a business, right? Funnels are not businesses. A funnel is a way to sell stuff, right?   I am a master at the funnel building side, however, I know I'm not a master at the building the business side. I've had to learn that stuff as I go along - because my revenue was outpacing my business.   So let's go back. Let's think about this; when we think about "cost to acquire," there are multiple costs to acquire:   #1: There's a cost to acquire as far as money goes.   #2: There's a cost to acquire as far as time goes.   If you're not willing to pay ads to acquire a customer, you're gonna pay with your time, right?   I'll go do that with my podcasts, right? That's one way I'm purchasing a customer with my time.   I don't like doing methods where I have to do the same strategy over and over and over again; meaning, I'm not good as the guy who's like gonna spend time doing the same pitch to tons of people. I'd rather do the pitch one time, and automate it through a funnel to leverage my time that way.   #3: There's also a cost to acquire as far as your business goes and the stress that causes on the actual structure that you've built.   If you don't have a structure  - if every single support ticket is different - If you handle a support ticket differently every single time...   If you handle a customer complaint differently each time...   If every time somebody purchases from you, it's a different scenario every single time...   YOU'RE GONNA DIE!   That's part of the stuff that I was running into the first three months of this year.   I was selling, selling, selling, selling, selling.   I did over 200 grand real fast, bam, real quick.  I was kinda the sole operator, and everything slowed down. I was like,"What's happening? Holy crap, a lot more people still want this thing, how come I can't push it forward even harder? How come I can't... "   I had to step back.   And while I'm a funnels guy, I needed to become a business systems guy too.   And so what I've been doing a lot lately; I’ve been setting up systems that allow my funnel and my revenue to become scalable.   We're just about hitting that point right now.   We just tested this SLO, it's doing really well. It's converted, last I checked,  around 15%, which is great. That's great for a self-liquidating offer for a webinar. It's good enough anyway - at least to take the edge off. It's going good, going really, really well.   What I wanna do real quick is I want to, first of all, put my glasses on, 'cause I really can't see you guys. My vision is that bad. What I wanna do real quick though, is I wanna read to you why this happens.   I'm at this phase right now... I wanna show you guys one thing real quick here. I do not regret building it the way I have. I don't believe you're an entrepreneur if you don't go actually create something of value.   Like, alright there are business owners, and then there are entrepreneurs. They're not necessarily the same thing.   A business owner comes out of college, "Hey, I'm gonna go build a business." They get VC funding to fund the structure that they're putting together. Rather than go create value first to make money to build the structure. Right?   I believe an entrepreneur goes and makes value. They get paid for it, and then they use that cash to build the system to let them go sell more. That's what I've been doing.   And so, what I'm trying to get at here, what I'm trying to share with you and show, is this phase that I'm entering. I'm really excited.   There are a lot of phases all over the place, but the ones I'm talking about today are:   #1: Does the market even want what I'm freaking selling? Do they want it?   Answer: "Yes" I'm making cash from it. We don't even have ads running right now, and there's still sales - which is awesome. It means it's selling by word of mouth which means there are ravenous buyers and ravenous evangelists. Which is awesome.     So is it selling?  "Yes." Is the market telling me they want it? Yes, they are. Okay. Next phase...   #2: Let's turn it up. Boom! "Oh my gosh, my business structure can't handle it."   Too many support tickets   Too many things coming in   I'm the sole operator, "Oh my gosh, I am drowning." I'm now working "in" the business instead of "on it."     I need to turn down my revenue and turn up my systems.     Does that make sense? 'Cause that's what I've been doing. But now that I'm about to enter this other phase, and it's part of the reason why I'm doing Affiliate Outrage.   I wanna share with you why I'm steering the ship the way that I am.   Is this cool? First of all, I hope this is cool? That's what I mean when I invited you guys to this group... "the deep dark secrets of Stephen's mind."   This is the stuff that just rocks through my brain. And I'm just connection, connection, connection...   I'm linking together several different books right now, and what I wanna do is read a section here to you guys from Ready, Fire, Aim, and tell you why I'm doing what I'm doing:   Anyway, you guys ready? Here come the glasses. I think my vision is like negative 6.5 or something like that. I mean it's REALLY bad. I think it's 7.5 was like the army cut off, and I barely made it. I cannot wait to get LASIK. I will be a life changing event. I mean, I'm serious, I'm so blind.   My hand is in focus finally, when it's about right here. Barely, isn't that nuts? Anyway, I'm actually quite blind. And no it's not because of all the computer screens. I started when I was in second grade.   This is a section, this is a chapter here from Ready, Fire, Aim. This is on page 118. Fantastic book! If you've not read it, I recommend it completely.   The first section is dedicated to the systems on the marketing side and even on the business side that you need to put in place to go from zero to a million.   The second part of the book is one to ten million.   The next part of the book is ten to a hundred million or fifty million - and then goes beyond that.   I've only read the first part, 'cause that's all I care about with this funnel right now. And while I have a 2 Comma Club award, it was with Russell, and I want my own. So that's why I'm documenting my journey along the way.   Check this out, pg 118, this is how I read books, and this is the reason why it takes me like three months to read a book if I'm being active about it.   Alright, so here it is.  Check this out. Right, where my thumb is”   "So although your primary focus should always be on customer service, your quantifiable goal at this stage of an entrepreneur should be to acquire as fast as possible what we call a critical mass of qualified customers.   The number of loyal customers you need in order to make all or most all of your subsequent selling transactions profitable."   English, what does that mean?   Let me read it again real quick, and then we're gonna dive into this.   "Although your primary focus should be customer service, you need to acquire as fast as possible a critical mass of qualified customers.   The number of people in order to make all of your transactions profitable."   Let me keep going here.   "Once you have a good number of qualified customers, you'll be in a really good position where almost every new product you come out with will be successful because so many of your existing customers will buy it."   Does this make sense? Follow me here. Let me keep going, one more part here.   "You need to understand the dynamics of generating long-term profits through the development of large circulation, low-cost products, sold at a loss on marketing by upselling high-end products to this larger base."   This is a lotta crap, right, this is a lotta crap. Follow me though. Now, let's go through and let's read my squiggles.   Let me flip this around here again, real quick. Here's my squiggles...   If you think about this, what this is saying is:   #1:  Acquire as many customers as fast as you can. As fast as possible acquire a critical mass of qualified customers.   #2:  Once you have a lot of them; every single subsequent transaction will be profitable because so many of the existing customers will buy your upsells. That's saying use freaking funnels.   #3:  The way to do that is by producing large circulation, low-cost products that you sell at a loss.   Does Russell Brunson actually make that much money by selling his book alone? No, he doesn't. What actually makes it profitable? All the upsells in the back.   Here, let me go full circle. Follow me here ...   Think about where I am in my business. I know the market wants my product.   I've actually completely shifted who I'm selling to.   Just recently, in the last two weeks, I realized I'm selling to the wrong person. So I'm redoing a lot of stuff, I'm changing the vernacular, I'm changing ads, I'm changing a lot of stuff, and I'm readjusting and realigning for the right person. "Oh, my gosh, you were here all along."   Markets are discovered, they're not created. New markets, blue oceans, purple oceans are discovered.   You don't set out and go, "I'm gonna create a brand new niche." It doesn't exist! How can you measure it? You discover niches.   I have been discovering this new niche because I'm actively selling inside of it, and the market is telling me how to move.   Now that I know that the market wants me to sell it, that product, and I'm like, "oh my gosh, my revenue is outpacing my actual business." so I stopped for a while and fixed the business, and now I'm turning the ads back on. The engines are turning back on again.   What I'm really doing now is exactly what Ready, Fire, Aim is teaching. Which is I am creating low cost, low price, high circulation products. Does that make sense? Those are the qualifiers.   When you figure out the core of the business, which is what I've done now, the core of the actual business that you have, your role, right,   I've gotta a sweet back end product that we're gonna go create here soon, I want my own event. I think it'd be super cool, and I really think it can help a lotta people. So that'd be a lotta fun. The cool back-end product for me is events and consulting.   Front-end though, low cost, low priced. So they're low cost to you, they're low priced to the consumer, but they are high circulation.   Do you guys know that when somebody buys a book, on average, it gets passed around up to nine times? Nine times! So when you sell a book to somebody, there's a high potential that it actually gets read by nine people.   That's the reason why we sell so many books. It's the reason why we do so many FREE + shipping things. So the FREE + shipping CDs, info, information, right? Little knick-knacks here and there, funnel graffiti - stuff like that.   It's not to make money, it is to acquire a critical mass of qualified customers. Precisely what Ready, Fire, Aim is talking about. Does that make sense?   But the problem is is that most people, before they know what the core of the business is, they start with low cost, low price, high circulation products. That's why I don't usually recommend going into things like e-com right out the get-go.   You can do e-com by bundling it with info, and then suddenly you're margins go really high again.   So if I now have a critical mass of qualified customers, they're buying everything... The second "yes" is easy, once the first “yes” happens - they're buying a lot of my subsequent products - everything you're coming out with your existing customer base is buying it.   A low price, low cost to acquire equals a big customer base for your back-end products. Those are the three categories though. Low cost, low price, high circulation potential. That's really what you're going for at those phases.   If I go and I create a critical mass of qualified customers in the middle of my value ladder...   I was drawing a value ladder; I was on an airplane, listening to dubstep,  there was caffeine in my system, and I was at 30,000 feet, which usually is when I have all these epiphanies. I need to take more flights ;-)   I have a critical mass of qualified customers right there in the middle, so I was looking at this, and I was looking at some of my different numbers. And what I figured out is that for me to hit a thousand buyers at $1,000, right, that's a million bucks, I was working backward...   If I have a 15% close rate on live webinars, let's say that's high though, right? I would need to spend somewhere around $166,000 to make a million.   Now, my product is worth way more than $1,000. So what I'm doing is I am actually gonna double the price of it, I'm really excited.   Actually, no, no, no. It's a different product I'm doubling.   I'm gonna raise it $500. And it's because one of the issues that I've been finding is as I narrow it down on what it is I'm actually doing is selling to the wrong person. And the wrong person was coming to me.   They would say things like, "What's a funnel?" And I was like "Psh.. oh my gosh, I am probably not your guy to start out with if you don't know what a funnel is, right? Go read some books, go read Dotcom Secrets, Expert Secrets and then come back to me." In fact, that's my recommendation to everyone. Go read:   Launch   Dotcom Secrets   Expert Secrets   Ready, Fire, Aim,   These are my go-to books always. They're always on my shelf. Actually they're not on my shelf, they're all around the room, 'cause I reference them so much.   Trying to remember what the others are? I just reorganized everything, which means I can't find anything anymore. You guys know what I'm talking about? Anyway, Ask, that's an awesome book.   *STEPHEN ANSWERING FB COMMENTS*   "Terran, yes. Yep, I am referring to that. MLM Hacks, that's my main webinar right now.   I have a second insanely awesome product I just finished building it today. Oh my gosh. Right, 'cause not everyone's an MLM. And I totally get it. And if you don't wanna be, and I still have sick funnels for you. So how do I go serve you guys then? So anyway, so I'm super pumped about it."   So that's the whole lesson... 'cause I know one of the things that happens to a lot of entrepreneurs is what I'm talking about right now.   They're going out, and they're saying things like, "I'm selling like crazy and then all of a sudden, the sales kinda seem like they slowed down."   #1: You probably have ad fatigue.   #2:  Did you just sell to your hot market, and the warm really isn't that attracted to it?   And I had to figure out a little bit who my real customer was. But then I voluntarily slowed my revenue down. Hard. Hawd, HAWD.   Way back, I turned it off - I didn't slow it down - I turned it off. It's been off for a while. And it's because I'm doing this massive overhaul.   Here check it out. Alright, check this out. Wrong side, okay, this side of the whiteboard right here. Right, I've been redoing all that. It's a freaking huge funnel now. I didn't start that way. You don't need to start that way. But this is what I've been building.   I've just finished the SLO, it's converting like crazy, it's doing fantastic.   Next I'll be building out a product launch funnel inside the replay sequence.   Then I'll be going in like this awesome, insanely amazing success path, it's 30 days, it's 30 videos showing them after they buy, how to be successful with their purchase.   Very key, it's not enough to just sell 'em, you gotta show 'em how to use it and be successful with it, or you're dead in the water. And so, that's how we do it.   When I realized like, "Oh my gosh, it's all working," then finally I was like okay, this makes total sense for me to go and let's try and acquire as fast as possible even more qualified customers and buyers. And so what I've been doing.   That's one of the major reasons, (cat's outta the bag), for Affiliate Outrage. Now there's nothing paid in there, upfront. But it leads to paid things.   All it's doing is widening the net - and it's being really, really open. It's teaching anyone how to be an affiliate for any product.   “You guys want the rest of the strategy? ♪ Yeah ♪ Everyone say... ♪ Yeah ♪ You gotta give me the... ♪ Yeah ♪ Like that.”   Everyone was making fun of me on the 2 Comma Club coaching stage, 'cause I guess I do a lot of sound effects. I didn't know that.   You guys ready for it? 'Kay, check this out, alright. If you listen to my podcast, you know that the only two things on my calendar. The only things on my calendar are events and launch dates.   I've got Affiliate Outrage; then I've laced together like six different campaigns that I've seen make that really fast, usually.   Who's got my money, hey, Love Grant Cardone. ♪ Who's got my money ♪ So anyway, I laced together six different campaigns and I'm going one by one by one through all of them. So just watch carefully to what I'm doing here because now that I know the market wants what I'm selling, "oh baby, now we get to open the freaking floodgates."   I feel like the other thing that happens too; a lot of the times in this community, people spend so much time building the funnel. That's just the first piece of the pie. Next, you get to go do a lotta cool things like Dream 100 stuff.   We've been reaching out to massive people, and they've been reaching out back. And excited to promote it.   *FACEBOOK COMMENTS*   "What do you think of Sam Oven's 20 million dollar webinar funnel?"   "I think it's awesome, and I think it's proving the exact point I'm talking about, Kenny. When you actually know what the heck you're selling, ] when we actually know, then man, stop messing with the funnel and start figuring out cool ways to just put traffic into that thing. And that's what these campaigns are. Campaigns are not ads."   Anyway, so how about that for a rant? That was a late night rant. I was jamming out, I have a playlist called Pre-Stage, it's my pump up mix.   That's the lesson tonight, guys. Go figure out how - after you know the core after the market actually said that they want what you're selling - go figure out little tiny things that bring in the low cost to you, low price for them, high circulation potential. And then just open up those floodgates.   Honestly, is super fun. It's the reason why we have so many awesome front-ends at Clickfunnels.   *FACEBOOK COMMENTS*   "What do you say to someone who is getting great front end conversions but leads are not buying? Referring to affiliate.”   “What do I say to that? Terran, that's a great question, great question. If you look in Dot Com Secrets... I don't think the funnel is complete. If you look on page, I think it's 93, I don't remember, I'm not gonna take the time.   Anyways, one of the seven phases of a funnel is, it sounds like you're qualifying the subscriber, which you need to, but you also need to qualify the buyer. That's the very next step.   That's step number four of the seven steps, I think. And so, sounds like an incomplete funnel.   So it's not to say that lead funnels are not complete funnels, but if you're trying to make sure there's an up, like they're actual... If you know you're gonna lead them to something that's expensive in the back, or even buy something later on, the funnel isn't done, in my mind, until there's cash in your pocket.   So that might mean that the funnel goes offline. That might mean the funnel goes on the phone. That might mean going and saying 'Hey, we gotta meet in person, or come to an event.'   So the lead might be captured on the internet, but you might be capturing and actually closing and actually getting cash in your pocket, offline or different places. I know there's different scenarios for that. But you're talking about affiliate marketing. So what do I say to someone who's getting great front end conversions?   What usually is happening is some confusion. There's a disconnect... Here's the story:   John Parks was talking to this guy...  he was critiquing his ads, and this guy had great conversions on his ads, and all these people were clicking on this ad. But no one was buying. And this guy goes to John Parks,  (who is Russell's traffic guy), and says "Hey, can you look at my numbers, look at my ad, what's going on here?"   John was like "Wow, you're getting a lot of clicks on this thing, how come nobody's buying?"   And he goes in, and he starts looking at the numbers, the conversions, and he had like a 15% click-through rate on that ad, that Facebook ad. And John was like, "Whoa, like that's really high."   Then he looked at the numbers for the next page, and there were no conversions on that page. There were no purchases at all. And he's like, "What's going on here?" He hadn't looked at the ad yet, when he looked at the ad, he knew why immediately!   The ad was a picture of this incredibly sensual woman just dripping sensuality.  And sure enough, it's guys that have been clicking on the ad.   He clicks on the ad and goes to the next page, and the very next thing people see on this ad is this middle-aged, overweight white guy saying, "Hey do you wanna opt-in for X, Y, and Z?"   That's not why they were clicking on your ad, buddy. Like right! So weird example right? But that's typically in some form what's usually going on.   There's some disparity between what's actually going on from the ad, and to the actual page.   One of the things that I like to do is to make the headline on the ad the exact same as the headline on the page they'll see. That way there's not a new concept that they have to accept. And it brings them straight on in.   *NEW QUESTION*   "If we are building webinars, three things to focus on?"   "Yep, only thing you should focus on, and only worry about ever, for a long time, is just your story, the actual sales message itself. Don't worry about anything else.   Once you know people are trying to give you money, then put together an actual offer. And then once you have a story, or sales message, I call them one in the same, you've got a sweet offer, then go obsess about the funnel.   I mean there's a reason why I haven't gone in depth on thing yet at all. Like my funnel is limping along on one leg. It's broken. My funnel's broken, I know it's broken. And I haven't cared.   It's like trying to fix a leak all the way down a pipe when there's actually a leak further upstream on that pipe. Does that make sense?   It doesn't matter you fixed that other leak, you gotta go fix the one in the beginning, right?   I don't know if that makes any sense at all. But like, anyway, that's how I think of it that way."   *NEW FB COMMENT*   "Thanks for all the value."   "Love the geek out over this. Awesome stuff. "   Anyways, hey guys, hope that was helpful to you. I'm sorry that was a long Facebook Live there. Actually I'm not sorry, that's freaking awesome! I'm gonna download that.   Anyway, so hopefully that's helpful to you though.   So just recap from the book real quick here, real fast, all you're gonna try and do is   #1: "Acquire a critical mass of customers."   The existing customers buy every subsequent product you ever come out with which is why you just acquire as fast as you can.   #2:  You're gonna make low cost, low price, high circulation products, which is why I am doing things like Affiliate Outrage.   We got a ton of front ends that I'm gonna come out with here shortly. Salesfunnelbroker.com as it currently is, like oh my gosh, it needs to be completely different.   salesfunnelradio.com, oh baby!  I've built so many funnels for so many other people, it's fun to like turn back around and finally do my own for a while.   Awesome guys, talk to you later, have a good night.   If you like this, please let me know. Keep inviting your friends to this page. I am trying to pull over people who like really freaking love why funnels work and who really geek out about this stuff.   Alright guys, talk to you later. Go crush it.   Ah yeah! Hey, wish you could geek out with other real funnel builders, and even ask questions while I build funnels live?   Uh-oh, wish granted.   Watch and learn funnel building as I document my process in my funnel strategy group. It's free, just go to thescienceofselling.online and join now.

Mark Bukuras interviews Fr. John Parks from the Diocese of Phoenix backstage at the 2018 Steubenville East Conference.

Mark Bukuras interviews Fr. John Parks from the Diocese of Phoenix backstage at the 2018 Steubenville East Conference.

Dave Woodward was at Ernst and Young's Entrepreneur of the Year Gala in Salt Lake city. He shares his thoughts and experiences from being surrounded by 1,200 attendees hoping their entrepreneur won. He talks about what it takes to become successful and the importance of those who are around you. Tips and Tricks for You and Your Business: Characteristics of an Entrepreneur (7:45) Hope and Encouragement (10:00) Trials and Tribulations are worth it (12:00) Quotable Moments: "There is no such thing as overnight successes." "If you are afraid of doing hard things, you will never make it." Other Tidbits: Success and hard work as an Entrepreneur. Appreciation to those who surround you. Make your dreams come true. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:       00:17         Well, welcome back everyone. This is going to be a little different podcast than you're used to getting from me. Uh, it's probably be a lot more vulnerable than I normally am and it probably won't be as much of a hype and, and jumping around. I've just been thinking a ton and pondering a ton. I literally just flew back from Salt Lake City and he was there yesterday with, with Russell and his wife, his parents, um, my son Chandler and his wife Fran, John Parks and Brandon at, uh, the entrepreneur of the year event. And it was just, it's caused me so much reflection. First of all, congratulations to Russell. For those of you guys, you may not have heard. Uh, he was awarded entrepreneur of the year and it was just an amazing event where we'll walk into where there's basically 1200 people in this, in the grand American hotel. The ballroom there, downtown Salt Lake City and 30 different finalists all basically been going for, you know, being the entrepreneur of the year. Speaker 2:       01:25         And I honestly thought, you know, there's no one deserves it more than Russell. And it was interesting for me to start to really think about entrepreneurship and so often we see this, these overnight successes or what appears to be an overnight success. And it was fascinating for me as I sat there reflecting back on our journey. And most of you, you know, click funnels to most of you guys. There's only three and a half years old even though wrestled, tried literally for over the last 10 years, uh, two different times to come up with it. It wasn't till todd came on board that a click funnels actually came, came into being. But I sent me down a long journey as far as my journey as far as being an entrepreneur and all the struggles and the craziness. And yet the, the excitement that most importantly I guess for me is I'm feeling so much gratitude and such appreciation for those who have stuck by me over all the years. Most of all, my wife, um, you know, it's, Speaker 2:       02:33         when I started as my entrepreneurial journey, it wasn't as glamorous as a lot of a lot of people are, are seeing entrepreneurship to be these days. Um, I remember, Gosh, over 20 years ago now, where at the time entrepreneurs were really those people who are referred to as people who just couldn't make it. They couldn't get a job. I remember so many times my wife been asked, so what is it that your husband does? And her not really being able to explain it and how grateful I am for her and grateful great plan for, for really anybody who is there for those who are out there going for it, who are trying to make their dreams come true or trying to have an impact on the world. And I know those people who are listening here, I don't know where you are in your journey. There's no such thing as an overnight success. Speaker 2:       03:22         Um, I've had a couple of overnight successes. Each of one of took anywhere from five to seven years. Um, this one year as far as clickfunnels take off a little bit longer than that, and I've thought so much about just the importance of involving your loved ones and expressing gratitude to them as well as those people who support you through all of it. No one does this alone. And as we sat and saw all the entrepreneurs get up last night to accept their awards and, and just seeing that and I thought so much about so many of my conversations with Russell over the last decade there so that I've known him in different things. We tried different things we've done. And it's fascinating for me to see, to see the journey recently, Russell's done a couple of amazing podcasts. If you haven't heard of, I highly recommend you go back and check them out. Speaker 2:       04:16         Uh, one, one of them refers to the importance of doing hard things because it increases your capacity. And I think that is so, so, so true. If you're afraid to do hard things, you're never going to make it. Um, the other one is the importance of the universe that you're creating. And for me as I, I was in the airport today and as, as we were flying back, I, it's very rare, others see me without some click funnel swag on and this a young guy who basically just graduated from college came up to me saying, Hey, do you know much about click funnels? Like, yeah, I do now, what's your question? He says, well, I'm just graduating, I've got a degree instruct in architectural engineering and I don't want to do it. And yet I'm so I'm trying different things and network marketing. I'm trying different things and, and people are encouraged me to read rich Dad, poor dad and thinking grow rich. Speaker 2:       05:06         And, and I've heard of Russell's books. I'm like, yeah, you definitely, definitely need those. Uh, but it was just fascinating for me to see only because I was there where he was over 25 years ago. Now I'm accepted to medical school and chose not to go, uh, pursued a master's degree in exercise physiology. And then a master's in physical therapy. And after my first semester of physical therapy school, haven't been married to my wife for six weeks. And having a full ride and a four point Oh, and all that crazy stuff. Walking away from that and my dad being furious and I'm sure my inlaws must've thought, what in the world are you doing to my daughter? But as I take a look at, I mean, my wife and I are celebrating 25 years of marriage this year and I can't, I can't even begin. Thank her enough for sticking through all the craziness. Speaker 2:       06:01         No, I've, you've heard Russell mentioned these, these quotes that are in our office quite a bit that we used them at funnel hacking live. Uh, Brent made a Winston Churchill's quote into a, uh, beautiful piece of artwork that hangs in Russell's office and says, you know, every man and I would add in here, woman to every man or woman, there comes that special moment. Winning figuratively tapped on the shoulder and offered that chance to do a very special thing unique to him or her and fitted to their talents. What a tragedy. If that moment finds an unprepared or unqualified for that work and thought, you know what? The only way you get qualified for that work, you've got to do hard stuff. It is hard being an entrepreneur, but when you sit back and you think of what you're trying to do and you're trying to help. Speaker 2:       06:47         Last night as we sat there and to the other awards that I remember being given one was to accompany and I remember his acceptance speech. He's got up and basically said, you know, most of you guys fight for the top 10 percent of the employees. Uh, we, on the other hand, we fight for the bottom 10 percent. And it stuck with me. I'm like, what is he talking about? Great Hook by the way. But he basically was referring to this whole idea as far as their job and what they work on is trying to help people who are coming out of prison or jail or, or drug rehab or other things whose lives are in shambles of trying to help them so they don't become a burden to society, but really giving them a skillset and doing whatever it takes. And so they were awarded the social entrepreneur of the year. Speaker 2:       07:33         And I thought, you know, that takes a lot to do that. I mean it takes a ton and it's when I look back as far as an entrepreneur that, and we've talked about this before, and an entrepreneur basically sees a problem and it's not, not typically their own, but they own it. They go out and to capture that they, they realize that it's something that they can do, that they can change the world. They can have an impact. That's why I think so much about Winston Churchill's quote as far as that that cut every single one of us, there comes that time where you're going to get tapped on the shoulder to do whatever it is that God wanted you sent you here to do and what a shame if you're not prepared, and that preparation comes by doing the hard stuff. It comes from fighting the good fight. Speaker 2:       08:15         It comes from being out there and doing what it takes. I just, oh my gosh, my heart is just so emotional disaster because I just think of all of those who have stood by me through all the craziness and now they see success. And they think, oh my gosh, it's overnight success. It's never overnight success. It comes because you paid the price. It comes because you fought. The fight comes because you were willing to go into do what others wouldn't do, and I'm just so thankful for my wife. I'm thankful for my kids and for my friends. Thankful for my partner's a click funnels and those guys who have stood by us as we've of gone through some crazy stuff. No, I was Russell ended his acceptance speech last night with the same shirt or the same quote was on our funnel hacking live shirts. The quote that Steve Jobs gave in 1984, the misfits quote from Roberta, I think it's still tinian basically says, here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they're not fond of rules and they have no respect for the status quo. Speaker 2:       09:24         You can quote them, disagree with them, glorify or vilify them about the only thing you can't do is ignore them because they change things. They push the human race forward and while some may see them as the crazy ones, we see genius because the people who are crazy enough to think they can change the world are the ones who do, and for those of you guys were listening, I don't know where you are in your entrepreneurial journey. First of all, thank you for listening. There's a million podcast you could listen to what? I appreciate you taking time to listen to this one, but I just, if I can do anything, all is to give you hope and encouragement to just keep fighting the fight. It may not yet know. We talk a lot about you're one funnel away. This may not be the one, but what you're gonna do is you're gonna. Speaker 2:       10:10         Learn through it. You're going to fight and you're going to gain skills. I've had the opportunity of talking to my son Chandler quite a bit over the last week, so he's been out here in Boise at the two comma club x event. I drove back to Salt Lake City where he lives with he and his wife yesterday talking about different things. Young married couple, 22 and 23 years old and you know, obviously nervous. We were sitting and talking as he's taken me to the airport this morning. As far as you know, dad, it's tough. It's tough going for it. And it's like. But I know it is. I know how hard it is, you know, it's because you have to have a guy down last month to the end. There's only $20 left in their account and if you don't, we still did a dad and oh man, I just sure there's times I think, Oh man, I'm just putting some money as an account. But the other time it typically says no, he's got to fight that fight. He's got to learn. He's got to cut his teeth and I'm so happy that he's doing it. Um. Oh Man, I just got a million thoughts. I'm having a hard time conveying them in a way that, uh, I really want to. I just hope, if anything that you feel, Speaker 2:       11:20         did you feel that you can do it? That no matter how hard it is, we're rooting for you and therefore you. I want you to go every once in a while and when, when it gets so dark and you think, oh my gosh, this is never going to happen, and you just poke your head up and see this little glimmer of light hoping that's not an oncoming train, it's going to take you off your tracks that you know what? It's not that light there is there to get it. It always gets better. It's always darkest before his light and I just, man, I would just hope that anyone who's listening to this that you just continue, just stick it out. Just keep fighting it. It's worth it. It just is worth it. I, I've been down this road so many times where in hindsight, all the crazy crap that I went through, it's all worth it because of who I became and who you will become because you fought the fight, man. Just keep swinging. Just keep doing it. Oh, I just, I wish I could reach out somehow and just touch your heart and just let you know that Speaker 2:       12:24         men spend time on your knees, have gotten here and answer your prayers. Speak to those who you love, who trusts you, who have faith in you, who can encourage you and just know that it's worth it. Having an amazing day and God bless you. I just, Gosh, I just want so bad for you guys just to never ever quit. Don't ever quit. Speaker 3:       12:45         Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Casey was again part of the faculty for TAPS, this time in Long Beach. He sat down with the other faculty: John Parks, Nick Mancini, Ted Atkatz, Shaun Tilburg, and Tim Jones, as well as students for this episode.Watch here. Listen below. If you cannot see the audio controls, your browser does not support the audio element 0:00 Intro and hello0:49 Comments on Don Greene’s class5:24 Bailey: What is the most important skill to have as a professional musician that’s not directly related to the actual act of playing or performing?15:46 Ted’s book “The Regimen” and self-publishing22:20 Milton: When did you realize you should be practicing for your own benefit to make yourself better so you can progress in the long-term and not so much just for school requirements?34:46 Greg: What are your personal stories about sponsorships?42:30 What’s your most embarrassing moment on stage during a performance and how did you recover from it?52:23 Emily: Here at TAPS we’ve been working on excerpts to prepare for a mock audition. What is your least favorite excerpt to see on an audition list?56:54 Wrap

I LOVE 'Ask Campaigns'! But there's a build-in flaw... What's going on, everyone? It's Steve Larsen and you're listening to a very energetic, high speed, fast-paced episode of Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine-to-five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up, everyone? Hey, I'm super excited to dive into this episode today with you. I just wanted to go through real quick and help you understand one of the reasons ... I get a lot of people who reach out to me and they'll be like ... Well, here's an example. I brought 700 people so far, 700 about, it's like 680 or something like that, through the current Two Comma Club Coaching Program and, if you guys are part of Funnel Hacking Live, you know that there is a new program that is out, which is awesome, and there's hundreds and hundreds and hundreds of people who are jumping in as well. Very, very excited to have you guys, by the way. I can help you guys set up your offers, things like that. Anyways, I'm excited to have you here, it'll be awesome. And then I have my own students. Here's the scenario, you spend a ton of time, you build a funnel, you're spending time in the editor. You put together this copy and these videos and you're getting together the traffic, you're building up some buzz for it, and you go and you launch this funnel. You're running ask campaigns and you're reacting to what the market is telling you to do, and then suddenly you realize that, oh my gosh, the funnel's not actually gonna work. It's a scam. Steve, one of those massive eyeballs. He's not delivering. You're like, what? I wanna tell you why that easily is. I don't wanna tell you why it typically is that even when ... When I was working at Click Funnels, when Russel and I would launch a funnel it wouldn't work the first time. Here's one of the reasons why. It has to do with the way that the offer came about. It has to do with the way, especially if you're creating an opportunity switch. I had the honor and privilege to do a round table at Funnel Hacking Live and this topic came up, and I realized that I don't know if I've really talked or discussed about this with you guys and somebody asked, what do you do when your funnel doesn't work? I was sitting there and I was pretty much yelling for three hours. It was the fastest three hours of my life, by the way. I love coaching. I just had no idea three hours went by. I had people around me the whole time and it was so loud in there I was yelling so that everyone could hear. My throat was killing me at the end but it was a ton of fun. Anyway, it pretty much goes like this. When my wife and I were expecting our first child, meaning literally we went to the hospital and she was about to have the kid, we were in the delivery room, and I first of all want to give the caveat that I recommend you never do this, ever, men. We were in there and she needed to be induced. Nothing had started yet. We had already been in there, we'd spent the night in there, and nothing had started yet. We were just kinda hanging out. Sometimes it's kinda long waits inside those rooms before the delivery action actually happens. Super special and a great experience. Anyway, I was sitting there and ... at the time, I can't remember what I was trying to sell, but I was trying to sell something or I was gonna go make a product. I didn't know about offers yet. I was gonna go make this product and at the time, Noah Kagan, if you know who Noah Kagan is, Noah Kagan had this thing at that time where he would help you make your first $1000 on the internet, but you could text him personally before you actually bought, with any final questions. I was like, hey that's kinda cool. So I decided I would text him. I'm sitting there in the delivery room. Nothing's happening yet, there's nothing going on. I'm not that kind of schmuck, but don't do this guys. I was sitting there and I decided that I would text Noah Kagan. I'm texting Noah Kagan and I'm like, hey man, I got this sweet idea and I would love to be able to go and build it. Do you think it's a good idea? He goes, I don't know. I was like, what do you mean? Is this a good idea? He's like, look man, I let people vote with their wallets. I don't care what they say with their mouths. I was like, huh. That makes so much sense. How come I never thought of that before? This is like four and a half years ago now. I was like, oh yeah, that makes complete sense. Why would I care about anything? You know? Now, think about it. What's the thing we teach you to go do to start uncovering the false beliefs? We tell you to do an ask campaign. An ask campaign. That's people telling you, oh yeah. Right? How many times have you guys said ... We've all done it. Classic example is January 1st. We all make our New Year's goals, our New Year's resolutions. I'm gonna go out and I'm gonna do x, y, and z better. Three weeks in, 99% of people aren't doing their thing anymore. So, same thing is true when you're asking people, ask campaigns and stuff, what's your number one question or challenge with x, y, and z? It helps you like crazy get a good baseline of what it is that you should be go creating. But you gotta understand that when you're creating it, you actually, by nature, have a gap in what people said they're actually starting with versus what they'll actually pay for to have a solution for. There's a gap there. So, that's why you have to be reactionary so quickly. So that when you go out and you're actually building your funnel and you go out and you launch that thing, you've gotta understand that you are doing so with a sales message, an offer. You're doing so with a funnel that is based off of what people said they're interested in versus what they're actually interested in. So, by nature, there's a gap. That's why you do and run what Russel calls an audible. A funnel audible. The moment you launch the thing, you do it with the expectation that it will fail because you've created it from this ask campaign based off of the ideas of what people said that they're struggling with. Do you think that people even know 100% of what they're struggling with? No. I can even tell you from when I coach people, most people have no idea what they're struggling with on their own phone. They're like, I don't know what the problem is Steven, you gotta tell me. And I gotta look in and be like, this is the issue. I love ask campaigns, but it's the reason why I don't just do them once. I don't ever really stop them. I do them over and over and over and over and over and over and over and over. It's not always the same way that Expert Secrets talks about. It's not always me legitimately or forwardly ever saying, what's your number one question or challenge with x, y, and z? But I'm usually always doing some kind of ask campaign. I'm gleaning from the market what it is that they said that they'd like. What it is they said that they don't like. How many times do you change what you do and don't like? You do it all the time. So when you launch the funnel, you've gotta go through and understand that there's this gap that's created by the very nature that you created the data. The very nature. Human nature. Yes Steven, I'm struggling x, y, and z. My number one question or challenge is this. Oh, you want me to pay for that? Well, I don't know about that. You gotta understand that it's the same thing that ... I've told the example before on this podcast about when we launched the Expert Secrets book. Within a day and a half, we realized that something was wrong with the funnel, the Expert Secrets book funnel. It was Russel, John Parks, Brandon Fisher. We were all in a cabin hanging out with the Harmon brothers, creating the script for the viral video for click funnels, and that's when we realized that, oh crap, we gotta go through and fix this thing. So what we did was we called an audible, within a few days. What I'm trying to tell you is that you've gotta understand that when you launch it, do it with the expectation that it will fail. It even fails every single time that we put it out there. But the speed of success is gonna be greatly dependent on the speed at which you call your audible. So do it. Don't plan something else after you launch your funnel. The only thing you should have planned after you launch your funnel is to sit and watch, for there to be enough data for you to look back and go, crap. This OTO isn't working. Crap, this opt-in page isn't working. Crap, looks like this ... You know what I mean? You go in and you do macro level, huge level changes, huge level split tests. Not little tiny stuff like, let's go change the button colors. No, no, no. Nothing like that. I'm saying you switch up the whole freaking offer. I'm saying you adapt the whole sales message. Big stuff. We hardly ever get down to the micro levels of split testing stuff. Hardly ever. It's usually at these macro, macro, big, big levels. We're like, man, we could change this whole thing and try and get a 15% boost in conversion, versus us trying to get a micro two to three percent boost in conversion based on button color and positioning and stuff like that. Go macro before you ever go micro. I wouldn't even think about micro for a long time. Stay high level with it. But that's the reason why a funnel will not work, typically for quite some time, because it's the nature of the way you collect the data. It still is better than you doing it off of your own head. So still do the ask campaign, but just understand that this is you literally creating your product with the market when you do it this way, when you do it with the understanding that when you launch it, it will not do well. Usually not. Because you're doing the ask campaigns. You're getting it from people who are saying what they want, but they're not actually putting their wallet forward and voting with it. When you actually get to a spot where you're like, hey people are actually gonna vote with their wallet. Sweet. There you go. You bridged the gap. You gotta figure out that gap. That gap is the reason the audible is needed. It's the gap that's created when you're actually collecting the data for your message, for your offer, for your products, for your funnels. Does that make sense? I don't know another way around that. I still think you should do the ask campaigns. It helps you understand, if anything, the excuses of your market, which is great. It's gonna help you put all those things together. But in terms of what people actually get their wallet out for, that's a little different there. There's a bit of a chasm there. There's a bit of a valley there, there's a bit of a canyon there. So you gotta figure that out and be ready to build a bridge so that you can cross that gap, because you'll get a lot of traffic. They'll just buy it from you anyway. But, when you can cross the gap into what mass market is willing to pay for it, that's you crossing that gap, and you gotta do it with some speed. The faster you do it, the better. I feel like most of the time when I see a funnel, they've not called any audible on their own yet and it's one of the reasons why their funnel still stayed bad. It's because they come to me and they're like, hey Steven, how come it didn't work? I'm like, well what did you change after you launched it? We don't know. We just know this one page didn't work. Okay, if you know that one page didn't work, why have you not changed anything on it? Switch it at a high, high level. Big, macro level changes. Switch out the entire product in that OTO. Maybe you're telling the wrong story all together. When you launch the funnel, you're not done. You're kinda starting. And you're starting on this phase, this period, where you're reacting to what the market said, and you're being very reactionary, which is good. Then it's react, relaunch, react, relaunch, react, relaunch till you get it to the spot where you realize, holy crap, we've bridged the gap. Hopefully that's helpful. Bit of a shorter episode, but it's the reason that the audible is needed. I love Russel's presentation at Funnel Hacking Live about funnel audibles. That's the reason why the audible happens. That's the reason why the audible is needed. Many times, multiple audibles. Especially if you're doing an opportunity switch. That gap is pretty wide if you're doing an opportunity switch. When you're doing an opportunity stack, the gap is a little bit smaller because you've already crossed it once before. You kind of already know what people will pay for versus just say that they'll pay for. If that makes no sense to you, you've gotta go read the book Expert Secrets. Huge fan of it, obviously. If you guys have not figured that out by now, you don't know who I am. Hopefully that's helpful guys. Be ready for the audible. The speed that you call the audible, the speed that you react, this is the correct moment to be extremely reactionary inside your funnel. All right guys, thanks so much, and I'll talk to you later. Bye. Thanks for listening. Please remember to write and subscribe. You want me to speak at your next event or mastermind? Let me know what I can share that would be most valuable by going to stevejlarsen.com and book my time now.

John Parks is a man I've met through my job as an electrician. I knew John had an interesting past, but I didn't know many details. This podcast is the product of my curiosity. Listen in as John tells us about his childhood in the 70's and quitting school in the 7th grade, his run in's with the law while transitioning into being an adult, and how having children truly changed his life. John then explains the struggle of getting into his career post divorce and not having a home. We finish with what he's learned over the years and what "living the good life" would mean to him. 

It’s one thing to have a dedicated sales team, but it’s the big leagues if you can turn your customers into their own sales team Hey, what's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.  Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. And now, here's your host, Steve Larsen. What's up, guys? Hey, I hope you're doing great. It is a Monday morning, which frankly might be kind of weird, but it's actually my favorite day and time of the week. Call me workaholic, but it's true though. So, I wake up on Mondays just a-smiling, and I jump out of bed, and I'm so eager to get started on the week, and I know that's weird, but whatever. It's true, so I thought I'd just tell you. Anyways, it's Monday morning. In about an hour and a half here, my wife and I, along with our two little girls we are going to the doctor, and we're going to find out what the gender of our new little baby is, and we're very, very excited. We have two little girls already. I think it's gonna be another girl, and I think I'll be the only guy in the house here, which is fine by me. Anyway, we'll see what it is, and I'll let you guys know as soon as I do, but we're super excited about that. Anyway, I thought I'd just throw a quick podcast out to you guys because I wanted to quickly just let you know about something that I've been implementing lately that I'm real excited about, and honestly my customers are too. You guys know ... I mean, obviously ... This is starting my ... Let's see, what is this? One, two, three ... This is beginning my fourth week alone of self-employment, and things have gone very, very well. We've done almost 70,000 in sales, and we haven't really even optimized stuff yet. You know what I mean? I'm only selling once a week, really, and on my webinar, my live webinar, every single week, and I will plan to be doing the live webinar every single week for probably quite some time because it's been kind of interesting. The first few times I've done it, I haven't changed anything from one script to the next, but especially this last one, I felt it. I felt where I needed to make the changes. I felt where the lag was, so I'm excited. I'm excited to go and I'm going to start switching those things out, but it's been interesting to go through ... There's a billion things I got to get done still, I mean, obviously, who doesn't have a big to-do list? But I've got this huge whiteboard over here on the side, and it's just chock full of stuff. It's loaded, it's loaded with tons of things that I need to be getting done, and do, and I ... Anyway, the whole thing's been a lot of fun, but it's been neat to go through and prioritize stuff. So number one priority for me, obviously, has been just to sell. Sell, sell, sell, sell, sell, sell, sell. You guys know I am a huge advocate of the book, Ready Fire Aim, which talks about stage one, zero to one million, that's the only thing that matters. Just sell stuff. So, I've been selling things like crazy, been fulfilling on them like crazy, and I've been mostly just focusing on the actual course itself that I've been selling and all the little mini things in them. It's been a ton of fun to go through and do that. Lot of work. Holy smokes. When I created the Secret to Master Class Program inside of Russell's two comma coaching, it was from stuff that already existed and I was just organizing it. And that's how I made the first pass of content. And then what I did though, was I came back around as I was hearing people's feedback. Then I went back through and I created all the extra courses and extra things, and extra trainings that were needed to plug the holes inside people understandings, just to make sure all the bases were covered, you know what I mean? That's kind of what I've been doing this first time, is I've been going through and I've been building it from scratch, raw, just the very beginning. Zero to a hundred. But then I go back through after I see people going through it, and all their feedbacks, and all their questions, and all ... That's the reason I do live Q and A's with them every single week. It's so that I can get through and see, like, they're all still struggling with X. They're all still struggling with Y, or Z, you know what I mean? And then I go back through and I do a second round of filming. I do a second round of product creation. I go plug in all the holes, and I go plug in ... And that's exactly what's been going on here. So I've been ... it's been a lot of fun. It's been a lot of fun. It's a ton of work, but my gosh, it's a lot of ... I mean, I was on ... I think I told this to you guys, I can't remember if I did or not, but I was on stage speaking at two different events this last week, back to back, which was kind of nuts. And this guy walks up to me afterwards, and he goes, "That was fantastic, first of all." And I was, "Thank you." You know, I said, "Thanks. That's awesome." And then he goes, "I was sitting there though, and I was trying to figure out the word for you." I was like, "What did you mean?" He's like, "The word that describes you. There's something about you and I don't know what it is." And I was like, "Okay, what it is it?" And he goes, "It took me awhile, but I think I figured it out. You're giddy." I was like, "You think I'm giddy?" He said, "Yeah. You're 100% giddy. Are you kidding me? You're standing on ... you're doing the ... It is so easy to see that you love what you're doing. And it's refreshing. Thank you. It's so freaking awesome to watch that." And I was like, "That's nice of you. I appreciate that." And he's like, "I'm serious though. It's refreshing because most people get up and they're either sick of what they're doing, or they just got one trick or tip and that's kind of it. It's so clear and obvious that you love what you're doing." And I was like, that actually was some really cool feedback. I'm glad that he said that. That was nice of him. I never consider myself as giddy about what I do. Maybe I choose a different word. But I am having fun with it, and it's been great. Hey, so I've been getting a lot of requests lately about ... you know what, let me get ahead and I'm just going to read this thing first. And then I'll lead into that. So I'm holding a book. This book is fantastic. I would read this book if I was you. If I was trying to be a funnel builder. If I was trying to be an author, speaker, coach, consultant, if I was in the SaaS world, if I was definitely B2B, I would put this on your to do list. This book ... so it's a book called Behind the Cloud, by Mark Benioff and this is the story of how Salesforce pretty much went to a billion dollar company and changed the whole industry. That's what the tag line says anyway. And it's amazing. It's a great book. And what it is, it's a series of what they call plays. Play one, play two, play three ... but of the different plays that they made to be able to go and do what they did. And make no mistake, I am 100% trying to change the MLM industry, which is what I've been selling in. And I have, I don't know, call it a chip off the shoulder attitude, or chip off the shoulder thing. That industry, it's an amazing thing to go through if you're doing it correctly, if you're doing it right, and otherwise it's pretty easy to get categorized into the millions of people that just want to lose their family and friends, which is why they join one, I think. Anyway, so strong opinions there. Anyway, so I've been getting a lot of requests from people though, about an affiliate program for the course that I've been selling. And of course I'm going to have one. Of course, absolutely, in fact I think it's going to come out ... We technically already finished it. Technically it's already done. Yeah, anyway. Technically it's already done, but ... Anyway, sorry, I have like 13 thoughts going through my head and I'm trying to organize them in a way that it's going to go together. Anyway, I want to read a section from this book and then tie it back into what I was just saying and talking about. And here it is. Anyway, so this is on page 73 of the book Behind the Cloud. And what it says ... This section is called Play Number 40, Make Every Customer a Member of Your Sales Team. And I thought, this is awesome. I certainly agree with this 100%. Make every customer a member of your sales team. And this is what it says, "Just as we tapped into every employee as a marketing person ..." Okay, that's first of all a very powerful line, "Just as we tapped into every employee as a marketing person, we believe that every customer could also serve as a salesperson. Inside every customer there's unrealized potential that by offering training and support, we could build a sales army that is not limited to a finite number of salespeople, but could scale to hundreds of thousands and one day millions of customer salespeople." I thought that was fascinating. That's very interesting. Now that obviously the reason you do the affiliate stuff, but I was ... I'm never not thinking about what I do guys, I think it's the reason that guy saw me as giddy. But I was walking, I can't remember when it was, it was a few nights ago, I was pacing, and I was thinking, and I was pacing, and I started thinking through ... I helped create one of the original affiliate bootcamp courses that Russell uses to teach people how to do affiliate marketing. And he and I tag teamed back and forth along with John Parks, and the three of us went through and we taught this frankly, really awesome affiliate ... it's called Affiliate Bootcamp. And what it does is it teaches somebody how to be an affiliate if they've never been one before, from scratch with no lists. Or if you do have a list, it shows that as well. But the real thing that it's doing is it's showing people how to be an affiliate for ClickFunnels. That's really what it is. It's positioned as generic, but what it's really doing is it goes through and it shows people, "Yes, here's how you promote ClickFunnels for us." It's really to make customer salespeople. Customer salespeople where they love your stuff so much ... And it even goes through in the book, keeps talking about different training and support and stuff like that, enough assets a person needs so they can be a customer salesperson. And so what I've been thinking through, and actually voxed Russell about this, and I was chatting about it, but I think I'm going to make my own version of Affiliate Bootcamp where I can go through and dive deep and it's a daily thing for just two weeks, but what it does is it shows people how to be an affiliate in the best ways that we've ever seen, that I know how, that we've ever ... From scratch, or with a list. But really what it's doing is it's showing people how to promote my stuff. I'm creating an army of affiliates that know how to be an affiliate, you know what I mean? And I think that's what the next thing I'm going to do. And it might be weird that I'm telling you this strategy, because I know a lot of you guys will be the ones that go through it. But I'm just trying to be transparent and show you where my head is on this stuff. Now first and foremost right now, I need to finish actually building, finish building the actual course that I've been selling. And they know that it's been dripping out this first round. In the future it's not going to be a drip course or anything like that, but right now this first one, it is. And they all know that, and that's one of the reasons why some of them got a deal on it and stuff like that, you know what I mean? Because I'm going through and I'm building it as I'm selling it, at the same time. Which is nice, because it lets me go through and do the second round of course creation to plug in all the holes, because they're making it kind of with me ... Not so much on their side, they don't really know that's what's going on there. But that's what I've been doing. And then, so step one, then step two, then I want to go out and ... Man we just got offered huge lists from people to go promote the course to. I mean massive, massive people. I so bad want to tell you some of the names of some of these people. You guys all know them, they're on TV shows and stuff, which I'm super excited about. But I don't know if I'm allowed to, so I'm not going to yet. You'll all hear about it sometime, I'm sure, but it's not time yet, I don't think, so ... Anyway, that's the whole thing I'm trying to say with this thing, is understand that when somebody buys your course, there's really two things ... Or your program, or your product, whatever it is, whatever you're selling, your offer, there's really two things that still have to happen. Just because you collected cash does not mean the sale is over. There's two things that need to happen, and this first one, there's a PHAT event this week, it's the last FAT event ever, which I'm kind of sad about. I'm actually really sad about it. But anyway, I always cover this with them, and then there's a second piece as well, because of what Mark Benioff said. After a customer is acquired, the first thing you have to do with them is you need to help them consume it. I call it a consumption series. It's a consumption sequence, a consumption series, consumption guide. And what I do, and what I've been building out is as soon as ... Now let's think about this for a second. So this is a webinar, and there is ... If you guys don't know anything about webinars, webinars there's a headline, and then there's three secrets. So there's three secrets, and secret number one relates to the vehicle related false belief. Secret number two relates to the internal false belief. And then secret number three is the external false belief. A lot of you guys who are indoctrinated inside the ClickFunnels regime, you guys know the stuff, right. You know that. Well all I do is because ... Let's think about this, in the webinar, you're going through and you're talking about secret number one, secret number two, secret number three, right, which is false belief number one, false belief number two, false belief number three. And then you're going through and you're crafting a story, a sales message, a product in the offer that addresses those false beliefs. You're addressing a product that does that. Let's think about this though. If that's what's you're promising, secret number one, secret number two, secret number three, why not show exactly in your product where those answers also are. So the first thing that I do, the first of two things, the first thing I do in this consumption guide, is as soon as somebody buys my product, it doesn't matter if it's off of a webinar, it doesn't matter if it's off, like whatever ... I put out to them at least a three day series where the first email or piece of communication or whatever it is, goes and it actually shows where to get what was promised in secret number one, or the vehicle related false belief. They don't need to be called secrets, they don't need to ... you know what I mean? It doesn't need to be called that same vernacular. I've called them steps, I've called them ... I've called them steps a lot, actually. Tips, I've called ... you know what I mean? It doesn't need to be called those things. And you might sell a widget in a different way with different vernacular. But they're still vehicle, internal, and external related false beliefs. So the first thing after somebody buys it I send to them is first of all, a fulfillment email. But then what I'm really doing, is sending a consumption guide, where the first email is where to find what was promised and addressed for their vehicle related false belief. Secret number one. The second email that I send out is ... that's secret number two, and where to find that. So I'll take screenshots of the members area with arrows and put it in the email, and say, "Look, when I told you how I blank without blank, this is where that is. So go click right here and go watch this next part right there." And the reason that I'm doing it is ... there's many reasons. The first reason, is because I need them to consume that information. Number one, they must feel in their brain that I'm fulfilling on what I promised. Duh. That's what they bought. Of course I should do that. Okay, they bought that. Just out of the ethics of it, please fulfill on what you sell people. But what I'm also doing is I am indoctrinating them further into my culture. It gives me opportunity to train them to open my emails. It give me opportunity to train them when my stuff comes in that they should open it up, but also it helps me be able to figure out who the rock stars are, who's actually killing it, who the people are that are just doing amazing with my course or my product, whatever it is. And then I can go back and actually collect them as testimonials and use them in the sales message also for future people. That make sense? That was a lot. Just let me high level recap real quick. So all I'm doing is whatever secret number one, two, and three are, I create a consumption series, number one, two, and three that matches secret number one, two, and three. Does that make sense? And it's all auto, it's all dripped out. When somebody buys I call it my buyer sequence. They buy, first the fulfillment email goes out. Then we will remind them that they've got to get added to the group. Then we'll remind them, "Here's what we do culturally. Here's the different events that go on. Here's consumption number one, two, and three." I don't call it that in front of them, obviously. Does that make sense? So that's the first thing that I do. Number one I train them on how to consume my thing. That's the highest level of that. I train them to consume the product. But number two, and this is what ties in. I promise this is not just like a rabbit I'm following over the place. There's a whole point to this. And the point is that the second thing is that I'm trying to train them how to promote my thing also. So number one, here's how to consume it so you're successful with it. Number two, here's how to promote so that the course you just bought is free for you because you just go get a few people in, and suddenly all the training, all the material, all the follow up, everything is free for you. Does that make sense? Because what I've been doing and ... anyway, that's exactly what Mark Benioff was saying. I'm trying to create customer salespeople. It's not necessarily a huge focus of mine right now but I know it's step two and I know it's coming up, and people are asking for it. And so I was thinking to myself, what should I do to make this more accessible for people? And so I'm thinking through inside my affiliate area, I'm creating the guide, I'm creating the stuff that will walk them through how to be a generic affiliate, but so that they can go apply it to selling my course for me as well. Does that make sense? That was a lot of stuff, and I hope that made sense what I'm doing. It's important to train people how to consume your stuff. And then it's important to help them realize ... If you want to make real, true believers, people who've really drinkin' the Kool-Aid, you know what I mean? Those are the people who are out promoting your thing without you asking them to. And for those of them who aren't, sometimes they for need a few questions answered and so you go create an affiliate program. Go create something that helps people understand. I love Backpack. Backpack's awesome. That's what I'm using, of course. And it's been a ton of fun. And so to make it more accessible for people ... This is the last piece guys, this is like a deep strategy episode guys, hope this is okay. It's kind of a lot of stuff on this one. But what I've been doing is on the home page ... So it's a webinar, so on the registration page itself, the actual registration page, in the footer I always make sure that I put two things in there. Number one, you've got to make sure you have all the legal crap in there. You're supposed to have that stuff in there. I have a PO box that I declare as my business address so it's not my actual address. There has to be terms, privacy, contact, support, stuff like that. Specifically terms and privacy and support. Those are the three that should always be in there. I don't know what the current laws are on all those things, but I know that those should be in there. And then what I do though in the footer is I also always include, number one the login for their actual members area, or whatever they bought because people will always lose the link, so I put it down in the bottom. The second thing though that I always put down there is a link for affiliates. So what it does is it lets me tell people ... because some people just want to go promote the thing and not buy it. And I'm like, "All right, that's kind of ... I think that's a little weird." But if they scroll down to the bottom, they just click on affiliates, they can get their affiliate link and promote the course, or promote whatever ... you know what I mean? Anyway, those are the two things that ... And that's what helps close the loop. That registration page, it is a registration page, but to the person who's looking it's a little bit more than a registration page, and it opens up another loop, meaning the loop is, "Hey, you can go be an affiliate. Grab your affiliate link, and here's how to promote, and here's how to promote my stuff." But if then they go buy, it's like, "Hey, here's how to consume what you bought. By the way, here's also how you can promote what you ..." Anyway, so that's what I've been doing. I feel like I'm talking in circles now. I'm literally talking about loops. But I hope that makes sense what I'm talking about though. Find a way to make your customer also your salesperson and you're going to be able to expand a lot faster simply because you don't have to find salespeople, you know what I mean, as hard, as much. It's pretty interesting, I was talking to ... This is the last point, and then I'll get out of here. I was talking to the CFO of ClickFunnels. He's the man. And I asked him once, "What's the biggest expense?" And without any hesitation, he said, "Affiliates." Just straight up, "It's affiliates. Affiliates cost us a lot of money. We give a lot of money to affiliates." I was like, "That makes sense. That makes total sense." That's what he told me anyway about ClickFunnels that that would happen, you'd do that. Anyway, I hope that was helpful. I hope it makes sense what I was trying to say here. Well all I'm trying to say is figure out number one, sorry, number one understand that it's not enough to just sell stuff to people, you have to teach them to consume it. But number two, especially once they are consuming it, they're getting indoctrinated, they love promoting stuff, and there's going to be people who just want to promote your stuff anyway. They're looking for something to give to their audience and might as well make a sweet affiliate program. Or some kind of thing to help them so that you can arm your people, arm your customers with the correct assets that they need, the correct ... you know what I mean? So I'm tossing in all the ... a whole bunch of swipe files, tons of swipe images, tons of swipe email content and copy. Cool things that they can give away to help them lead gen. Anyway, that all I've got for you guys. And hopefully you can go out and start applying that. I've got to go get ready. We're leaving in about an hour here to go figure out the gender of our new little one. So fun stuff guys. Talk to you later. Bye.  Think for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.  

Expect God | September 17, 2017 | Sunday Morning | John Parks by River of Life Christian Center

We're joined this week by Peter Soroka, recent DMA graduate from FSU and winner of a position with "Pershing's Own" US Army Band.Watch here. Listen below. If you cannot see the audio controls, your browser does not support the audio element 0:00  intro and hello. Casey recording Ligeti's Poème Symphonique For 100 Metronomes6:20  intro and hello to Peter Soroka11:20  Going to FSU, John Parks, preparing for jobs16:50  Peter, please tell us about your experience going through MEPS?23:10  Laurel: PAS Committees36:03  Casey: about "um...ah...like..." speech fillers52:55  Peter's audition day

This TEM Short features thoughts on my favorite Dr. John Parks quotes from TEM 103. Quotes: "I wasn't good at this thing, and I wasn't good at this thing, and I was kind of good at this thing and then realized it was really hard. So instead of quitting, I just decided, 'I'm gonna practice my butt off'. And so I did and I started getting a lot better and then I started getting addicted to being better." "I think the goal for every teacher is to teach your students to be their own teacher and there's no better way to do that than by listening to recordings of yourself. It's always humbling. No matter how well you are playing, it's always humbling because it never lies to you.” "We've recorded several CD's of the percussion ensemble and it's amazing. We get in there to record and the red light goes on and they don't even flinch. You can take really good guys and put them in a recording situation and say you're rolling and all of sudden they (are freaking out.)" Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: http://www.andrewhitz.com/shownotes 1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast. 2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review. And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM. Produced by Joey Santillo

On the first day of Heart month, Dr. Rick welcome’s in cardiologist Dr. John Parks from UMMC. They take calls on atrial fibrillation, aspirin, blood pressure, aortic stenosis, cholesterol and much more. See acast.com/privacy for privacy and opt-out information.

Visit us online at www.straighttalktv.com for guest bios and photos as well as video of this show.

Visit us online at www.straighttalktv.com for guest bios and audio/video archives of past shows.