Podcasts about shop pay

Want to squeeze more revenue out of your Shopify store without adding more traffic? You're probably leaving money on the table… and the fix could be as simple as turning on one setting or adding a single app.In this episode, I'm breaking down 5 Shopify apps that we can't live without—the same ones that increase conversions, boost AOV, and automate sales on autopilot. These aren't just “nice-to-haves”… if you're serious about scaling, they're must-haves.We'll walk you through why each app is essential, what results you can expect, and how to start leveraging them today.Don't miss this one—because once you implement these, you'll never go back.Check out Shop Pay: https://www.shopify.com/payCheck out MonsterCart: https://ecommercealley.com/mcCheck out Klaviyo: https://apps.shopify.com/klaviyo-email-marketingCheck out GemPages: https://ecommercealley.com/gempagesCheck out Judge.me: https://apps.shopify.com/judgemeCheck out Stamped.io: https://apps.shopify.com/stamped-io-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Pull out your laptops and get your listening ears on, Nik's walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, Nike points out what you should—and maybe shouldn't do—with your DTC brand's website.  Plus, how much does your Shopify checkout screen REALLY matter? It actually matters a TON. The simpler and cleaner it looks, the more reviews you can provide, the more people are more inclined to buy. Does your checkout look trustworthy? Does it have Shop Pay enabled? And, Nik talks about comparison charts. Should you compare your products against each other, or compare your products to ones offered by other companies? Both have pros and cons.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this episode of the Business Growth Hacks Podcast, Andrew and John share strategies to boost Black Friday sales without losing your margins or peace of mind. From prepping your website for high traffic to leveraging social proof and crafting post-purchase follow-ups, these actionable insights are tailored to help businesses thrive during the holiday rush. Listen in for expert tips on maximizing revenue and building customer loyalty this season.Key Points:[0:00] - Introduction to Black Friday Opportunity Andrew and John dive into the potential of Black Friday for maximizing sales and how starting early can set you up for success.[1:12] - Start Promoting Early Rather than waiting until the last minute, they recommend starting teasers and pre-sales 2–3 weeks in advance to build anticipation among customers.[3:35] - Ensuring Your Website Is Ready for High Traffic Tips on website optimization, including compressing images and ensuring your site is mobile-friendly, and advice to help prevent crashes during peak shopping times.[6:17] - Streamlining the Checkout Process Make checkout smooth by reducing unnecessary steps and offering various payment options, from guest checkout to options like Apple Pay and Shop Pay.[8:00] - Customer Loyalty During Black Friday Encourage loyalty by offering exclusive deals for VIP customers and email subscribers. This keeps customers engaged and increases the chance of repeat business.[9:40] - Boosting Order Values with Bundles and Upsells Strategies like product bundles and upsells at checkout can significantly increase the average order value, adding to your bottom line.[10:36] - Leveraging Social Proof Customer reviews, user-generated content, and highlighting popular products increase trust and drive conversions during the busy shopping season.[11:16] - The Importance of Post-Purchase Marketing Black Friday is just the beginning; follow up with targeted emails, loyalty bonuses, and special offers to turn one-time buyers into long-term customers.Quotable Moments:[1:34] "The earlier people know about your Black Friday deals, the better—start priming customers weeks in advance." - Andrew[4:49] "If your site crashes on Black Friday, you're not just losing sales—you're risking losing customers for good." - John[8:28] "Use Black Friday to strengthen customer loyalty, not just to drive one-time sales." - AndrewLinks Mentioned:Beefy Marketing: http://www.beefymarketing.comWith Black Friday just around the corner, applying these strategies can help your business stand out and secure both immediate sales and long-term customer loyalty. Don't forget to subscribe to the Business Growth Hacks Podcast for more valuable tips and insights to help your business thrive. And good luck with those Black Friday sales!

How did Rainbow Shops cut lost package rates by 75% and boost their mobile checkout experience? It was easier than you'd think!In this episode, Nick Paladino and Chuck Moxley chat with David Cost, VP of Digital and E-Commerce at Rainbow Shops, about how optimizing mobile checkout and shipping options has dramatically improved their customer experience. Discover how Rainbow Shops leverages Shopify and ShopPay to streamline the buying process, and the creative solutions they've implemented to reduce lost packages and drive sales.In this episode:How Rainbow Shops reduced lost packages by 75% with a smart shipping strategy.The impact of Shopify's Shop Pay on improving mobile checkout and conversion rates.Why offering seamless omni-channel options like ship-to-store drives customer loyalty.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter!

On this episode of FYI, ARK Analyst Andrew Kim and Associate Portfolio Manager Nicholas Grous engage in a fascinating conversation with Glen Coates, VP of Product at Shopify. They delve into Shopify's transformation from its roots to becoming a pivotal player in both business to business (B2B) and direct to consumer (D2C) commerce.Glen shares insights on Shopify's strategy, highlighting the "unified" theme of their latest edition, aiming to streamline complex business processes. They discuss Shopify's features like Markets and Shop Pay, emphasizing the importance of integrating new features seamlessly into the existing ecosystem. Glen also touches on the role of artificial intelligence (AI) and structured data in enhancing Shopify's capabilities and providing merchants with a robust platform for growth."How do we help businesses scale in a way where they get to grow without their complexity and costs dragging them down?" — Glen CoatesKey Points From This Episode:Glen's journey from Handshake to VP at ShopifyShopify's focus on unification and the latest edition's highlightsThe role of structured data and AI in improving Shopify's offeringsHow Shopify supports both physical and digital goods seamlesslyThe future of commerce and the potential of virtual worlds and digital assetsThe impact of AI and machine learning on e-commerceThe integration of physical and digital goods in Shopify's platformFuture trends in commerce, including virtual worlds and user-generated content (UGC) platform

Shopify reported impressive financial results for the first quarter of 2024, as stated on its earnings call. The company achieved a total revenue of $7.1 billion, driven by strong merchant growth and execution of strategies. Offline Gross Merchandise Value (GMV) increased by 28%, bolstered by the launch of innovative products and services to strengthen offline presence.The company reported a revenue of $1.9 billion for Q1 2024, marking a 23% year-over-year increase, or 29% excluding logistics contributions. Gross Merchandise Volume (GMV) stood at $60.9 billion, a 23% rise from the previous year. Gross profit increased by 33% year-over-year to $957 million, while operating income contributed 5% of revenue at $86 million. The free cash flow margin doubled to 12% of revenue at $232 million.Key drivers of Q1 performance included Shopify Payments with 60% GMV penetration, Shop Pay with 56% GMV growth processing $14 billion, and Point-of-Sale (POS) Pro adoption by larger merchants. B2B GMV grew over 130% year-over-year, and Europe's GMV grew 38%, outpacing North America.Looking ahead, Shopify plans to increase investments in international expansion and localization, pursue enterprise business growth, and enhance product offerings through AI and machine learning for marketing and merchant support. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theprompt.email

In this episode, Bobby, the Chief Revenue Officer at Shopify, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. He also discusses the top reasons why enterprises choose Shopify, such as performance, total cost of ownership, and innovation.  Bobby sheds light on Shopify's ease of use, as an important criteria for its enterprise clients, that enables marketing and operational agility; its significantly lower total cost of ownership for enterprises because of its competitive pricing and efficient implementation.  The conversation concludes with a focus on Shop Pay and its impact on performance, as well as other components of Shopify's enterprise commerce stack.  Bobby discusses how Shopify's customers are driving performance, scalability, and extending Shopify's back-office capabilities.  Bobby spoke about Shopify's ‘Leader' status in a recently published 2024 IDC MarketScape: Worldwide B2C Digital Commerce Platforms. According to the report, “Shopify will be particularly attractive to buyers looking for a multitenant SaaS digital commerce platform with a proven track record in DTC, a vast 3P ecosystem, low TCO, and built-in payments.” IDC defines Midmarket as enterprises with $100M to $500M or more in revenue. --- 

On this episode, we talked a bit about everything... from the bullshit antics a few people have attempted to the fantastic people we have met in this community who are thankfully the majority. We talked about learning from mistakes, taking corrective actions, setting firm boundaries, enforcing them, and the beauty of the diversity in our community. The website is live with a complete inventory accounting and we are shipping A LOT.  A bunch of folks have taken advantage of the Shop Pay payments plan and it's also working both on the web and now in-store!  The two of us hand-entered, photographed, and uploaded over 2200 product SKUs for a little over three weeks.  We are exhausted but so happy to be home on the system where we started four years ago.    

During the Earnings Call held on Tuesday, February 13th, 2024, Shopify's executives revealed the annual performance of the company for the fiscal year 2023. The CEO informed investors, "We delivered a solid fourth quarter to complete a year of growth." A study of the company's earnings call transcript confirmed Shopify's solid performance. The company posted strong financial results, including a total revenue of $7.1 billion. In addition, Shopify reported a gross profit of $1 billion in a single quarter, underlining its financial performance within the industry. The performance of Shopify can be primarily attributed to its wide array of products and services. The company provides a comprehensive commerce platform that allows brands to start, grow, and expand their businesses efficiently. As the CEO mentioned during the call, "We observed significant growth in offline GMV, up by 28% in the quarter." Brands currently enjoying an extensive online presence are beginning to expand offline, choosing Shopify as their primary solution provider. Notable examples include Banana Republic, which employed Shopify's point-of-sale across all physical locations when launching their home stores, and Saje Natural with a network of 70 locations. Signifying Shopify's commitment to empowering merchants, several innovative solutions for managing businesses and enhancing customer experiences were launched, including Shopify Magic, Shopify Bill Pay, Shopify Tax platform, and Shop Pay. Although explicit consumer trends were not demarcated in the earnings call transcript, Shopify's focus was evident in their dedication to providing a seamless shopping experience, optimizing conversion rates, and helping merchants establish and maintain relationships with their customers. Looking ahead, Shopify has outlined its future plans and investment strategies. The company commits itself to steady growth and profitability, with specific attention on enterprise retail, an industry segment predicted to drive revenue growth. Simultaneously, Shopify's focus on international expansion, particularly in Europe, reveals their intentions for global reach. In conclusion, Shopify's latest earnings call uncovered a robust financial performance enabled by its diverse range of products and services. While explicit consumer trends were not highlighted, an emphasis on customer satisfaction and merchant interaction forms the core of the company's strategy. Moving forward, Shopify's strategic direction includes a clear focus on enterprise retail and expanded international presence. However, as with any business, success will depend on their ability to realize these plans and adapt to changing market conditions. As per the call, Shopify seems to be on a sound trajectory, but market dynamics, consumer trends, and industry disruptions remain influential factors in their continued success. SHOP Company info: https://finance.yahoo.com/quote/SHOP/profile For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

Accompagné du Co-fondateur d'une DNVB française on vous partage gratuitement 10 hacks (+ bonus en fin de live) que toute boutique e-commerce gagnerait à implémenter en 2024. Découvrez en l'espace d'une mi-temps de football des astuces pour : Augmenter la LTV de vos clients Améliorer le taux de complétion de vos tunnels de paiements (checkout) Humaniser votre Relation Client tout en en automatisant une partie Utiliser Whatsapp comme nouveau canal marketing et encore bien d'autres hacks Voici le lien vers quelques ressources évoquées durant l'épisode : Le site de Lundigo : ⁠⁠https://lundigo.fr/⁠⁠ Le Bootcamp dédié aux responsables e-commerce : ⁠⁠https://lastrat.fr/formation-ecommerce/⁠⁠ Retrouvez ici les autres épisodes du ⁠⁠Podcast La Strat⁠⁠. ⏱ Repères : 0:00 : Introduction - Le Marché de l'e-commerce français sature. Chiffres et études 5:15 : 1 - Décomposition du trafic de belles DNVB US 7:35 : 2 Un Taux d'abandon du panier d'achat dépassant les 70% n'est pas une fatalité 8:25 : 3 - Pourquoi les consommateurs abandonnent leurs paniers ? Quelles réponses leur apporter 13:20 : 4 - Paiement en une page (Checkout one page) 15:46 : 5 - Implémentation de solution de paiement accéléré (Shop Pay, Paypal, Apple Pay etc.) 19:36 : 6 - Retour d'expérience implémentation de BNPL 25:25 : 7 - Séquences E-mails pour sites marchands 27:01 : 8 - Faire de WhatsApp un canal d'acquisition 31:27 : 9 - Faire de nos expériences manquées des leviers de conversation pour créer de la proximité et générer des avis TrustPilot 35:25 10 - Faire de l'influence indirecte (exemple de Triangl et de Kendall Jenner) 37:47 : 11 - Séquence e-mailing de Post-Achat39:56 : 12 - Profiter des MarketPlace B2B comme AnkorStore, Faire etc..43:09 13- Gagner du temps en s'inspirant des autres ⁠⁠ ❤️⁠⁠ à bientôt 

There are some compelling storylines to follow already in 2024, and Phillip and Brian have some hot takes on X creator payments and deepfakes, why “boring” seems to cut through the noise now, and some excitement about Vision PRO. Also, are we to the point now where innovation means working with the algorithm versus working around the algorithm? Listen now for this and more.A Boring Membership for EverythingKey takeaways:- Deepfakes are becoming more prevalent, creating opportunities for both entertainment and deception.- Shop Pay is helping Shopify build a strong moat in e-commerce by offering a seamless payment experience across various platforms.- Applebee's Date Night Pass may have been sold out quickly, but was a genius marketing move that was an earned PR campaign at best. Read Phillip's critique in The Senses.- Memberships can still be successful, provided they offer real value to customers and are sustainable long-term.{00:10:54} - “If you spend over $4,000 on something unnecessary for your job or to complete anything in your life, it is a purely experiential purchase. This is just the greatest advertising play in the history of advertising. It is the most natural place for high-end brands, luxury brands, brands that are going to sell experiences that are not commodity-based to put experiences in front of people who are prequalified.” - Brian{00:20:34} - “The old methodology of making people pay for things and then gathering stats about how much they're willing to pay for something is a better indication of how much desire or loyalty they had to that thing, as opposed to just a quick peek at it or a quick chuckle.” - Brian{00:26:31} - “It's an interesting sign of the times that deepfakes are such a part of the public discourse. It's only gonna ramp up as we have a political season in a fight. - Phillip{00:31:06} - “Shop Pay is an unbelievable moat and has all of the consumer penetration that everybody in the one-click payment infrastructure wanted.” - Phillip{00:48:56} - “There are crafty ways to put together membership programs that people will wanna buy. But you need to be really careful with them, and don't do things that aren't sustainable like so many membership companies have done in the past. Make things that are smart for your best buyers and make it actually a B2B thing. Your best consumers will appreciate it, and you can reward them and lock them in.” - BrianAssociated Links:Check out Future Commerce + for exclusive content and save on merch and printThe MUSES Journal is here! Grab your copy of our latest annual journal today at musesjournal.comHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Neste vídeo vamos conversar sobre o novo cartão de crédito FAST SHOP. Cartão da bandeira Mastercard e com isenção de anuidade no primeiro ano. Peça o seu cartão FAST SHOP https://bit.ly/49D09Bw

Mackie is the CEO of WOO More Play, a direct-to-consumer sexual wellness brand with a focus on natural, organic ingredients and female-forward products to spark a better intimate life. WOO More Play's purpose is to empower women to have better sex, by delivering high-quality intimacy products that put her first. Have the best sex of your life with WOO More Play: woomoreplay.comIn This Conversation We Discuss:[00:47] Intro[02:01] Gaining passion and purpose for your work[03:12] Solving personal problems by exploring opportunities[04:34] Successful products come from a personal need[05:15] Building the brand with its first product[06:29] Leveraging Ecom to communicate with the audience[06:44] Facing the technicalities and issues as a startup[07:17] Maintaining optimism when starting a business[07:52] Where professionalism and passion meets[09:24] Navigating growth channels to find out what works[10:16] Starting a podcast to engage with the audience[11:14] The power of word-of-mouth in driving sales[11:42] Episode sponsors[16:49] Additional complexity in the “vice industry”[17:55] Dealing with shadow banning in the space [18:41] The underlying stigma on women and sex[19:34] The challenge of acquiring payment processors[21:19] Obedience and resilience over ever-changing rules [22:11] Challenges present opportunities to de-stigmatize[22:50] Business is about things you believe is for good [23:32] Building community & loyalty for recommendations[24:15] How earned media do wonders for a business[25:14] Consider context in every product innovation [27:27] The secret to business success is: keep going[28:10] Where to check out WOO More PlayResources:Subscribe to Honest Ecommerce on YoutubeOrganic and female-forward sexual wellness brand https://woomoreplay.com/Follow Mackie Swan https://www.linkedin.com/in/mackie-swan/Schedule an intro call with one of our experts https://electriceye.io/connectTake your retail business to the next level today https://shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert https://sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shopify is a world-leading ecommerce platform. With it comes Shopify Payments and Shop Pay to make getting a business started easier than ever. The caveat? Shopify Payments is Stripe in disguise, and you know what that means: closures, freezes, and withheld funds.Shopify also provides a way out. You can use a wide variety of payment processors and gateways with Shopify. In this episode, I'm going to explain to you why you should use an alternative and how it will protect your business.Need payment processing for your Shopify Store? Get in touch! maria@directpaynet.com

Did you know that Shopify currently powers over 10% of all e-commerce in the United States? Astoundingly, the platform has processed transactions amounting to over half a trillion dollars. Shopify, a juggernaut in the e-commerce space, is making significant strides in establishing a new paradigm for retail—one that marries flexibility and scale with the cutting-edge innovation we've come to expect in sectors ranging from AI to headless commerce.  In this episode of Tech Talks Daily, I had the privilege to chat with Bobby Morrison, the Chief Revenue Officer at Shopify. I learned more about what differentiates Shopify is its commitment to enabling millions of businesses to maintain control over their brand identity, customer relationships, and data. This conversation is crucial as enterprise retailers grapple with rapid technological changes and ever-increasing customer expectations. To cater to the complex needs of enterprise customers, Shopify offers three distinct 'flavors' of its platform, each designed to empower retailers to tailor their approach to customer engagement and operations. This level of differentiation is particularly critical in a market that is increasingly competitive, enabling retailers not just to survive but thrive. One of the episode's pivotal moments was our discussion about Shopify's recent extension of its Shop Pay feature to enterprise retailers outside its ecosystem. With over 100 million opted-in users, Shop Pay is revolutionizing the checkout process, boasting the internet's best conversion rates. But, according to Bobby, this move is not merely a feature addition; it's part of Shopify's broader strategy to alleviate some of the most significant pain points that plague enterprise retail. In addition to this, we also delved into headless commerce—a buzzword that has piqued the interest of many in the retail industry. Bobby demystified the concept, describing it as a technological shift and a strategic approach that frees up resources. It allows retailers greater control over the front-end customer experience, thereby aligning with the broader trends of customization and differentiation. Another subject that stood out was the issue of latency. Shopify has mitigated this challenge through its globally scaled infrastructure, boasting over 150 network edge points of presence worldwide. According to Bobby, this approach has significantly reduced latency, contributing to higher conversion rates than competitors and aligning with the idea that 'latency is pollution' in the e-commerce world. As we look towards the holiday season, a critical period for retailers, Bobby touched upon how Shopify is positioning itself to aid enterprises in their preparations and to navigate the forthcoming challenges. His insights suggested a focus on agility, scalability, and leveraging data analytics to make informed decisions. Whether you're a retailer, a tech enthusiast, or just someone interested in the colossal shifts taking place in the retail industry, this episode provides a nuanced understanding of both the challenges and opportunities that lie ahead. 

Welcome back to a must listen episode of Go Getter Entrepreneur, the podcast for female founders and female entrepreneurs. Stay tuned to the end for a very special surprise for you. Today we talk about how to get out of a rut, and how to stop feeling 'stuck' and get more connected to your purpose. I provide 10 different steps and tips you can take this week, to connect to your dream self, and rest if you are feeling off. You are human, and are always allowed to go through different seasons, and sometimes our seasons of 'doubt' or feeling 'off' are just actually huge growth seasons. Miracles and NEW opportunities are coming. Trust it, and take action toward THAT feeling this week. Moments you won't want to miss: (3:33) A reminder to those who might be in a rut at the moment  (7:06) My list of 10 tips to get you back to feeling like your dream self (31:00) A very special announcement from Go Getter Girl Company to the podcast family  ⁠50% OFF SPECIAL SALE, GO GETTER ENTREPRENEUR & SHOP PAY ($100 A MONTH, *WHAT!!* YOUR SIGN TO START TODAY) ⁠ CONNECT: Follow me, Rachel: @rachmarieofficial Follow Go Getter Girl: @gogettergirlcompany Shop Go Getter Girl Company: www.gogettergirlco.com Ready to take the next step in your business? www.gogetterentrepreneur.com (Text for Link Join Go Getter Entrepreneur!) TO BE TEXT BESTIES, TEXT 'BIZ' To: (855)-265-4769

今日話をしたサイトや記事はこちらで読めます！ https://cerealtalk.jp/p/vol-122 バナナ・リパブリックの再生 / 原点回帰 / 組織の再構築 / サイロの破壊 / 様々な職種を抱えるリテール企業の組織の課題 / ひとつの商品を押すのか複数ラインを押すのか / アップルのロードマップ / ShopPayの可能性 / 1click決済の特許がなくなった / 限定品販売におすすめ / Shopify経済圏 / コストを考えると…？ / 決済情報を入れるハードルの高さ / 切っては切り離せない「決済と小売」の関係 ＜メンバー＞ 沼田 雄二朗 https://twitter.com/Numauer 最所 あさみ https://twitter.com/qzqrnl 宮武 徹郎 https://twitter.com/tmiyatake1 草野美木 https://twitter.com/mikikusano OP Music: Epidemic Sound

It's the last Wednesday of the month so Will and Tim are here to deep dive on eComm (and beyond's) most interesting news. They tackle IKEA adopting AI, LMVH's innovation award, Shopify's answer to Prime Day, BNPL Pizza, Shop Pay moving into the enterprise, Peleton on the ropes and the sad passing of Bother. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retargeting pool of Facebook ads.  Don't hate the player… hate the millennial marketer trying to game the system. Plus, Nik and Moiz tackle the rise of TikTok's newest shop feature and explain which brands are crushing the organic advertising game.  Then, they delve into Shop Pay's announcement that it'll be offered outside of Shopify and discuss the woman waging her own odyssey against Amazon Prime's manipulative tactics.    0:00 Intro/Guess That Business 10:26 TikTok Shopping 27:38 Creative Thinking 43:00 Shop Pay 49:17 Amazon FTC Complaint   This episode was brought to you by Tapcart: Mobile Apps for Shopify.   If you are looking to improve your store's mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   Follow Nik: Twitter: twitter.com/mrsharma   Follow Moiz: Twitter: twitter.com/moizali

Today on our show:Shop Pay launches for enterprise retailersFedEx reports its quarterly earningsNew retail sales data from the Commerce DepartmentAmazon seller-fulfilled Prime coming backAnd finally, The Investor Minute, which contains 7 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Shopify extends Shop Pay to non-Shopify retailers. The U.S. is suing a huge commerce player for allegedly using dark pattern UI. Twitter now says a common organic content practice brands have used for years on the platform might get your account banned.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google's new ads library — how you can use it to find out what your competitors are doing, and the big differences between it and Meta's version..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping.✨

Welcome to the membership revolution where suddenly airlines are the talk of the town. With a flat fee comes compromise, but are you willing to give up convenience for a cheaper price? Also, if you haven't yet, take a look at your Shop Pay app and check your wallet out. You may have some cash to burn sitting in the account courtesy of the annual “Shop Pay Shop Day,” which totally existed before this year…right? Tune in now to hear the rest.Loyalty is a Two-Way Street{00:13:14} “The loyalty in the ERP space, and what your business actually runs on that has a lot of bearing on how you choose your eCommerce stack in enterprise.” - Phillip{00:20:16} “What I've always realized, especially when being budget conscious, there's always a cost associated. It's either your time, your patience, or your dollars. And sometimes paying more means that you get a little bit more of your time and you save a little bit of patience.” - Phillip{00:25:08} “We're becoming much more isolated from each other, so naturally, the workplace has become the place that has to help compensate for this because you have to have a community of people that you work with in the workplace. And that's why we have the rise of these social groups and mandated social groups within the workplace, not just for entertainment and for bringing your whole self to work, but there's also an element of just trying to find people and connect with people who have similar life experiences.” - Phillip{00:33:00} “During economic downturns and uncertainty, brands tend to look at memberships or loyalty, maybe a subscription program, as the thing that makes up the difference. It is a lever for the business and not a benefit for the customer.” - Phillip{00:38:06} “I've bought into things before where I'm like, "Man if I just bought stuff piecemeal a la carte, this would have been better." Why did I go for the bundle or the membership? And I now have paid way more than I would have otherwise.” - Brian{00:50:55} “Getting people to the Shop app, it's adoption has a lot of opportunity. There are still a lot of legs, and there's still so much growth opportunity for that, as far as people using it for shopping experiences that Shopify hasn't even touched that yet.” - Brian{00:51:51} “There is a wealth of new channel growth for tomorrow. There's something brand new happening right in front of our eyes. You want to talk about loyalty and how irrational it is, to capitalize on that, you kind of have to be thinking about the future, and you have to see this through.” - Phillip{00:53:08} “This new channel, new platform growth that is being set up in front of us could come from somewhere else in the world and I think it would probably be open source because I think that that's how you tend to see things like this play out in international contexts is through open source projects.” - BrianAssociated Links:Find out more about The Visions Summit at RICE 2023 and make plans to meet us there!Have you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world! Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Your checkout is where all the money is. A bad checkout experience can mess up everything and your potential customers may not come back because of it.In this episode, Jordan West talks about another conversion killer - the checkout experience. He gives tried and tested tips and tricks that work to optimize your customers' checkout experience.Listen and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODE:What exactly is checkout process optimization?-It's figuring out where in that checkout process are the biggest issues and solving them to improve user experience. Tried and tested tips to optimize your checkout process:Allow guest checkouts. Don't make people put in their information or make an account to go through. Recent stats show that when people have to create an account, it causes 34% higher abandoned cart rates.Offer free shipping. If there is a point where you can offer free shipping, do it! Another great option is to offer tranches where at a certain spend they get discounted shipping and at a higher spend they earn free shipping. This can be great to get people to up the average order value.  A recent study resulted in a 37% uplift in conversion from free shipping.Provide multiple payment and shipping options. Continue to stick with Shop Pay if you are on Shopify. You can get better credit card rates out there but the sacrifice in all of the functionality that Shop Pay has is not worth it.  Offer buy now, pay later on your website. There's no reason not to accept all payments that are out there. Use Google's auto-address. Have security badges. These will increase and keep your customers' trust.Have your checkout be designed for mobile. That's where everyone's shopping nowadays. Reduce as many form fields as you can. Don't make it complicated. Just get the information that you need from people. Have the option of receiving emails and SMS messages, but don't have the opt-in be checked automatically.Offer live chat support within the actual checkout area. Have this and an FAQ to help customers without having to leave the checkout page.Use the Rebuy app. Use apps like Rebuy to upsell within the cart itself. https://www.rebuyengine.com We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

"Daily fresh fish & gourmet foods. Bottarga Gourmet Fish Shop, Balzan Valley, Balzan, Malta. Save time, shop & pay online. https://bottarga.com.mt " """#TheMummicogblogOfMalta Amazon Top and Flash Deals(Affiliate Link - You will support our translations if you purchase through the following link) - https://amzn.to/3CqsdJH Compare all the top travel sites in just one search to find the best hotel deals at HotelsCombined - awarded world's best hotel price comparison site. (Affiliate Link - You will support our translations if you purchase through the following link) - https://www.hotelscombined.com/?a_aid=20558 https://t.me/themummichogblogdotcom https://twitter.com/Mummichogblogd1 https://www.facebook.com/profile.php?id=100086295703212 https://www.facebook.com/themummichogblogdotcom/ https://themummichogblogofmalta.blogspot.com/ https://www.tumblr.com/blog/themummichogblogofmalta https://open.spotify.com/show/6S7XwNge80YtcS1CcVH2nB https://www.youtube.com/channel/UCnnNPvuRZb9tjfE1Dw-aFUw"" "

In episode #2229, Neil and Eric talk about seven split tests you won't regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 7 Split Tests You Won't Regret Running. [00:25] How to use Paypal, Apple Pay, and Shop Pay to run your first split test. [00:59] Why you should test one and two-step checkouts. [01:22] Learn what order bumps are and how to implement them. [01:47] Why upsells are crucial. [02:11] How personalization can increase optimization. [02:30] Find out who you should be surveying and how to run tests based on the results. [03:06] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:10] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [03:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   PayPal Apple Pay Shop Pay Optimizely Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Shopify CEO Tobi Lütke joins Jason for the third time to break down Shopify's wild ride over the past 2+ years (1:40), $SHOP's new compensation system (14:19), competing with Amazon (45:38), Shop Pay (56:25), and more! Then, Producer Rachel welcomes Jules Terpak back for another segment of OK Boomer! (1:15:58) (0:00) Jason intros today's segments! (1:40) Shopify CEO Tobi Lütke joins to break down Shopify's wild ride over the past 2+ years and the state of the e-commerce market post-COVID peaks (13:00) Spokn - Get 3 months free at https://getspokn.com/twist (14:19) Dealing with stock price distractions during periods of volatility, innovating Shopify's compensation system (27:56) Masterworks - Skip the waitlist to invest in fine art using at https://Masterworks.io/twist (29:23) Tobi breaks down the ideation of Shopify's new "Flex Comp" system (38:53) Helpware - Go to https://helpware.com/TWIST to get $1000 off your first invoice (40:09) Laying off 10% of staff over the summer (45:38) Competing with Amazon, innovating in fulfillment (56:25) Shop Pay, BNPL, and remote work quirks (1:15:58) Producer Rachel welcomes Jules Terpak back for another OK Boomer segment covering Gen Z online life, the entertainment economy, social media backlash, "Sharenting" and more FOLLOW Tobi: https://twitter.com/tobi FOLLOW Jules: https://twitter.com/julesterpak FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood Subscribe to our YouTube to watch all full episodes: https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1

One Click Checkout provider Fast, headed by Domm Holland, shut down unexpectedly this week after attempting to secure a down round of funding to deal with their financial obligations. What obligations you might ask? Well, according to their pitch deck, their monthly burn rate was over $10M dollars for their 500 plus employees. And to top it off, their company was making about 50,000 dollars a month, or around $1200 per employee. These stats are pretty depressing for a company of that size and certainly must be frustrating to the investors who put in over $100 million over several rounds. The news came fast and along with it, a barrage of folks linking to articles that point out Domm's shady past. In 2010, Domm purchased a domain that would be useful to the Australian airline Qantas and then redirected traffic from it to a direct competitor. By way of threat he sold the squatted domain to Qantas for 1.3 million. After that, he started the Uber of Towing and ended up in a $15 million dollar legal dispute about cars no one cared about. Holland threatened to release the private bank account and driver's license data of 21,000 drivers. When the Supreme Court refused, he shut down the company with no notice to any of its employees and notified them via text message. Not content to cause problems in his country, he moved to Silicon Valley and started Fast in 2019, a one-click checkout competitor to Bolt, Apple Pay, Shop Pay and others. He hired a team of contractors from Nigeria to build the initial version of Fast and acquired funding for it. Three months in, he fired all Nigerian contractors and took full credit for their work in subsequent press releases. Again, with no notice. These are only some of the stories that came from this very chaotic startup. In the last few months, Domm's social media account had been uncharacteristically quiet in comparison to last year as they went on a hiring spree. When word leaked about his financial problems, the startup went to an abrupt death spiral and imploded here on Tuesday April 5. Some of the 500 employees found out about the troubles while attending the Shoptalk conference in Las Vegas, NV. Salespeople and project managers found their corporate credit cards stopped working mid-conference. As they starting asking coworkers what was happening, the word got out and there was a brief attempt to shop the company to save it. Given Domm's chaotic and troubled history, it's not surprising he was unable to secure any funding under those circumstances. My heart goes out to the employees who lost their jobs in such a demeaning way. Fast's destruction puts the future of one-click checkout into some doubt. Originally a feature patented by Amazon, once the patent expired a number of competitors have sprung up in the space, including Bolt, Rally and our own WP-based solution PeachPay that has been funded by the good folks at WooCommerce and Automattic. In other news, one-click competitor Bolt has acquired a crypto startup for 1.5 billion dollars according to the Wall Street Journal today. This could be a signal of a pivot in the space given Fast's quick and painful demise. Crypto buyers and sellers both suffer from terrible experiences in the checkout process, from the exchange to using it directly in the real world. This appears to be a step in changing that experience for the better. That's the ecommerce wrap for this week. Have something you want us to cover about ecommerce? Tweet us! This is Dave, signing off until next time.

Host and UX director Lola Oyelayo-Pearson speaks with Senior UX Managers Katarina Batina and Matt Griffin about the development of Shop and Shop Pay. Shopify is building the future of commerce, but who are the people building it? The Inside Shopify UX podcast introduces some of the leaders and crafters on our UX team and asks them to explain the big commerce problem their team is trying to solve, and gives the real talk on some of the industry's challenges and questions. Listen to learn more about the complex UX challenges our team is solving and how we're making it easier for entrepreneurs to thrive. Join us: shopify.com/careers/ux Credits: Produced by Jen Shaw, UX Communications and Marketing Assisted by Isabelle Hamel Carassi, Merchant Services Coordinator Edited by Michael Busse, Technical Production Operator Artwork by Senior Illustrator Alisha Giroux, Senior Culture Designer Dani Chavez Ackermann, Senior Marketing UX Designer Marina Verdu, and Broadcast Motion Graphics Artist Trevor Silvani With music by Senior UX Manager Matt Griffin (silentquietspaces.com)

Guest host Mark Carcasole speaks with  Patrick Blessing, co-owner of the Pie Commission.  See omnystudio.com/listener for privacy information.

Épisode 748 : Depuis maintenant quelques années Facebook et Instagram proposent des fonctionnalités avancées de social shopping et notamment la possibilité de créer une boutique sur leurs plateformes.Facebook Shops c'est une véritable micro plateforme ecommerce au coeur de vos comptes réseaux sociaux. Tu as une logique de catalogue, de collections et évidemment des fiches produits.C'est ouvert à tous les comptes pros. Pour utiliser ces fonctionnalités, votre entreprise doit vendre des produits numériques ou physiques. Pour l'instant Facebook shops ne prend pas en compte les services.—Une boutique Instagram et Facebook en complément de votre site e-commerceFacebook shops offrent de nombreux avantages, même si votre entreprise possède déjà un site de commerce électronique.La possibilité de synchroniser automatiquement votre site commerce avec Facebook shop.La possibilité de publier des shoppables posts sur Instagram et Facebook.L'intégration automatisée de liens depuis votre boutique Facebook ou Instagram vers votre site de commerce électronique pour effectuer les paiements en externe.—Une arme puissante pour développer son ecommerceIl y a quelques semaines on recevait Guillaume Gibaut du Slip Français qui nous expliquait que Facebook Shops s'était révélé une arme très puissante pour faire grossir leur business.Etude Yougov 2021.31% des français ont déjà acheté grâce au social media.Aux US, 48M des consos ont déjà acheté via les réseaux et en Chine ce chiffre dépasse les 80%. Bref le social shopping c'est l'avenir mais c'est aussi déjà maintenant.—Comment créer une boutique sur Facebook et InstagramCa se passe dans Facebook Commerce Manager.Vous commencez par associer votre business manager et vos comptes Facebook et Instagram. Facile.Facebook Shop a besoin d'un catalogue pour paramétrer votre boutique.—Option 1 : Votre site ecommerce est conçu sur Shopify ou Big commerce.Là c'est facile, la Synchro se fait automatiquement. Tous les produits de votre ecommerce remonte automatiquement dans le catalogue Facebook Shops.Option 2 : Vous pouvez créer manuellement chaque fiche produit.Téléchargez une image, puis entrez un titre, une description, un lien vers un site Web et un prix. Répétez l'opération pour chaque élément de votre inventaire.Option 3 : Utilisez un fichier Excel.Avec cette option, vous pouvez utiliser un outil tiers comme Google Sheets ou Excel pour gérer l'inventaire. C'est nettement plus fastidieux mais ça peut être une option si voter site web est construit sur une techno propriétaire plus fermée.Option 4 : laisser le pixel Facebook faire le jobBon en vrai là c'est souvent peu concluant. —3 façons différentes de vendre avec des boutiques sur Facebook et InstagramVendre via l'onglet BoutiqueAprès avoir publié votre boutique, les clients peuvent y accéder depuis votre page Facebook ou votre profil Instagram. Vendre via les shoppable postsVous pouvez également intégrer l'inventaire de votre boutique dans votre contenu Facebook et Instagram. Créez une nouvelle publication Facebook ou Instagram et ajoutez une photo ou une vidéo. Sur Facebook, appuyez sur l'icône du panier et sur Instagram, appuyez sur Marquer les produits. Sélectionnez ensuite les éléments que vous souhaitez taguer. Facebook recommande de ne pas taguer plus de cinq produits par publication.Vendre via les shoppable storiesPubliez une nouvelle story Instagram et intégrer le sticker shopping. Choisissez le produit ou la collection vous souhaitez taguer. Cela crée un lien direct depuis votre story vers la fiche produit.Live shopping…——Intégrer les fonctions shopping dans vos annonces publicitairesVous n'êtes pas limité à l'utilisation de votre catalogue de produits pour le contenu organique. Vous pouvez également utiliser des catalogues et des collections avec des publicités Instagram et Facebook.——Le paiement directement au coeur des plates-formes Facebook et Instagram c'est pour bientôtEn fait c'est déjà disponible dans une certain nombre de pays dont les US depuis Aout 2021. Vous pouvez configurer Facebook et Instagram shops pour que vos clients puissent payer directement dans les plateformes et même via Messenger et WhatsApp.Étant donné que cette option ne nécessite pas de site externe, elle est transparente et crée moins de frictions. —Aux US, Meta propose d'ailleurs 2 moyen de paiement différent au coeur de sa plateforme. Une fonction 100% maison et indépendante de toute plateforme ecommerce. Et aussi Shop Pay qui est un moyen de paiement proposé par Shopify.Pourquoi ce n'est pas encore disponible ailleurs ? Bonne question…. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Get started with DigitalOcean for FREE at https://www.do.co/wanshow2022 Check out the WAN Show & Podcast Gear: https://lmg.gg/podcastgear Check out the They're Just Movies Podcast: https://lmg.gg/tjmpodcast Timestamps: (Courtesy of NoKi1119 -- NOTE: Timestamps may be off due to change in sponsors) 0:00 Chapters 1:28 Intro 1:54 Strawpoll - Pre-order Steam Deck e-mail 3:05 Linus not planning to get controversial 3:28 Topic #1 - Steam Deck release 4:15 Deck's pros & cons, Luke tests it live 10:03 Linus praises Steam's commitment 14:03 Linus's experience, Midnight voice chat 21:02 Strawpoll freezes, Steam's influence 27:29 Q1 reservation group, Deck video notes 32:40 Game engine shows artifacts 35:28 Discussing future developer support 37:55 Luke's thoughts & plans for the Deck 39:44 Sponsors 43:08 Valve reportedly thinking of Steam Deck 2 44:14 Linus contacting AYANEO 46:51 Topic #2 - Russia-Ukraine war may worsen chip shortage 49:19 Topic #3- Nvidia compromised by cyber attacks 50:41 Topic #4- Trump's "Truth Social" plagiarized logo 52:48 Downside of the application 53:38 Topic #5 - Facebook partially blocked in Russia 54:30 Russian defence database on Twitter 56:45 Linus trying to get on the hub 58:34 LTTStore AM4 CPU Pillow 1:01:32 Merch Messages #1 1:01:48 Discussing what to change on techs 1:03:26 Windows 11 & productivity on the Deck 1:04:22 LTTStore Privateer shirt design downloadable 1:07:02 Model M, Luke dislikes brown keys 1:09:46 GPU bodypillow & filling merch idea 1:10:46 Linus's & Luke's songs playlist 1:13:02 Kid books, Linus writes in spreadsheets 1:17:52 Topic #6 - Sony's PSVR 2 1:19:26 Topic #7 - AI art is not copyright protected 1:21:28 Merch Messages #2 1:21:34 What Linus is excited about with the lab 1:22:31 Shop Pay does not show Merch Message option 1:23:18 Bundling shirts idea 1:24:10 Outro

Listen in podcast appIn this week's episode of Reformed Millennials, Broc and Joel discuss the Canadian Mortgage/Housing problem, Putins End Game, and the Sovereign Individual.Listen on Apple, Spotify, or Google Podcasts.If you aren’t in the Reformed Millennials Facebook Group join us for daily updates, discussions, and deep dives into the investable trends Millennials should be paying attention to.👉 For specific investment questions or advice contact Joel @ Gold Investment Management.📈📊Market Update💵📉Most stocks are in a bear market. There has been no follow-through on earnings breakouts this season. Most upside gaps are either faded immediately or lead to exactly one day of upside action before they get slammed. On the other side, there has been plenty of follow-through on earnings breakdowns – see PYPL, FB, and SHOP for an example.Nothing goes straight down or up. Occasionally, bear markets have viscous short-term rallies just so they can scare the shorts out of their positions and trick new longs in. When the bear lays out honey, it is usually a trap. The tiny low-volume bounces just create better risk/reward short opportunities. The bounce we saw in the first half of February was followed by more selling. In fact, many cloud and Internet stocks have started another leg lower.To top it off, there is a war lingering in the air. I don’t know how much of it has already been discounted but markets tend to overshoot. Scared people tend to panic and panic leads to liquidations and forced selling. No wonder buyers are with one foot out the door and have to conviction. And this won’t change until the indexes make a higher high which currently means 460 for SPY. In rising markets, it pays to hold longer. During corrective, choppy markets is important to be nimble and take profits quickly on both long and short positions because they tend to disappear quickly. If you cannot adjust to this new reality, it is better just to stay on the sidelines and wait out the storm.The main indexes seem headed for a test of their January lows. This means 420 for the S&P 500 (SPY), 334 for the Nasdaq 100 (QQQ), 190 for Russell 2000 (IWM). They don’t have to get there in a straight line. There could be another bounce along the way.💸Reformed Millennials - Post of The WeekWHILE CANADIANS COMPLAIN UNABATED ABOUT THEIR FREEDOM OR “LACK THERE OF”, SOMETHING THAT ACTUALLY MATTERS IS GOING ON EAST OF US.Attached is a great run down from Peter Ziehan on Russia, NATO and Ukrainian tensions. Additionally, he explains why this is happening and where the real US involvement will start.Worth the 5 mins: (my favorite part copied below)The Kremlin has been threatening Kiev for a decade now. My caution to today’s Russia watchers has been that there was little occurring which suggested this season’s round of Russian angst and anger was in any way unique.Until today. Putin’s speech does more than merely suggest that Russia is ready to go.Sanctions - real or imagined, in-place or threatened - will not shift Putin’s stance. For Russia, control of Ukraine isn’t simply seen as a birthright, but as an issue of national survival. The Russian population suffers so completely from drug abuse, alcoholism, malnutrition, and disease that it is the world’s fastest collapsing demography (although recent statistical updates suggest China is challenging Russia for the top spot). Patrolling Russia’s current borders is laughably beyond the capacity of Russia’s current population. But forward-positioning what troops remain in those gateways? That just might work. So, the Russians will try.About the only would-be sanction which might - might - earn a blink from the Kremlin would be if the Europeans all swore off Russian oil and natural gas. That export line-item is far and away the Russian government’s largest money-maker, accounting for a hefty majority of income. But in doing so the Europeans would be cutting off their primary energy provider, condemning themselves to the dark and cold. And so that specific threat hasn’t happened. I’d be impressed - and shocked - if it did.I’d be equally shocked if the fall of Ukraine were the end of the story. Ukraine is not a NATO ally. The West will not send regular troops to support Ukraine. That makes Ukraine - with its 45-million-strong population - the easy target. What assistance arrives will be designed to snarl the Russians in as painful and bloody of an occupation as possible. The real show - the real war - comes after. The two most important gateways to the Russian heartland remain: the Baltic Sea coast and the portion of the Polish gap that lies in, well, Poland. Unlike Ukraine, the countries in question here - Poland, Lithuania, Latvia and Estonia - are members of the NATO alliance. And of the European Union as well.The Baltic beaches and the plains of Poland are where the future of Russia and the West, of the European Union and NATO, will ultimately be decided. It is there that Russia will succeed or die. This is far worse than it sounds. Russia’s population is in free-fall. A Russian occupation of Ukraine completed to Russia’s satisfaction will still absorb most of what’s left of Russia’s conventional military capabilities, leaving only the decidedly unconventional available for the next conflict.Russia won’t fight its Twilight War with soldiers.SHOPIFY’s EVOLUTIONSubscribe to stratechery for the full story:Back in 2004 a lot of the pieces that were necessary to run an e-commerce site existed, albeit in rudimentary and hard-to-use forms. One could, with a bit of trouble, open a merchant account and accept credit cards; 3PL warehouses could hold inventory; UPS and Fedex could deliver your goods. And, of course, you could run really cheap ads on Google. What was missing was software to tie all of those pieces together, which is exactly what Lütke built for Snowdevil, his snowboard shop, and in 2006 opened up to other merchants; the software’s name was called Shopify:This idea of Shopify as the hub for an e-commerce shop is one that has persisted to this day, but over the ensuing years Shopify has added on platform components as well; a platform looks like this:The first platform was the Shopify App Store, launched in 2009, where developers could access the Shopify API and create new plugins to deliver specific functionality that merchants might need. For example, if you want to offer a product on a subscription basis you might install Recharge Subscriptions; if you want help managing your shipments you might install ShipStation. Shopify itself delivers additional functionality through the Shopify App Store, like its Facebook Channel plugin, which lets you easily sync your products to Facebook to easily manage your advertising.A year later Shopify launched the Shopify Theme Store, where merchants could buy a professional theme to make their site their own; now the hub looked like this:At the same time Shopify also vertically integrated to incorporate features it once left to partners; the most important of these integrations was Shopify Payments, which launched in 2013 and was rebranded as Shop Pay in 2020. Yes, you could still use a clunky merchant account, but it was far easier to simply use the built-in Shop Pay functionality. Shop Pay was also critical in that it was the first part of the Shopify stack to build a consumer brand: users presented with a myriad of payment options know that if they click the purple Shop Pay button all of their payment and delivery information will be pre-populated, making it possible to buy with just one additional tap.Even with this toehold in the consumer space, though, Shopify has remained a company that is focused first-and-foremost on its merchants and its mission to “help people achieve independence by making it easier to start, run, and grow a business.” That independence doesn’t just mean one-person entrepreneurs either: good-size brands like Gymshark, Rebecca Minkoff, KKW Beauty, Kylie Cosmetics, and FIGS leverage Shopify to build brands that are independent of Amazon in particular.Canadian Housing and Mortgage Trends:Emergencies Act from Mel Caouette:Protests across the country have settled following the federal government invoking the Emergencies Act last Tuesday. The public order emergency grants the Government the authority to apply the following temporary measures:Regulating and prohibiting public assemblies, including blockades, other than lawful advocacy, protest or dissentRegulating the use of specified property, including goods to be used with respect to a blockadeDesignating and securing places where blockades are to be prohibited (e.g. borders, approaches to borders, other critical infrastructure)Directing specified persons to render essential services to relieve impacts of blockades on Canada’s economyAuthorizing or directing specified financial institutions to render essential services to relieve the impact of blockades, including by regulating and prohibiting the use of property to fund or support the blockadesMeasures with respect to authorizing the Royal Canadian Mounted Police to enforce municipal and provincial laws by means of incorporation by referenceThe imposition of fines or imprisonment for contravening on any of the measures declared under this public order emergency  Developments from last night... Prime Minister Trudeau argued Monday that the Emergencies Act measures must remain even though demonstrators have left Ottawa because of the threat they could return.The Conservatives asked the government to confirm whether the vote was a confidence measure, but since Trudeau was absent from the House, Liberal House Leader Mark Holland refused to answer the question and call the debate.Despite the fact that there were two Liberal MPs critical of the government invoking the Emergencies Act (Nathaniel Erskine-Smith and Joel Lightbound) they voted to extend the powers due to the confidence vote and threat of an election. The motion to confirm the declaration of emergency powers passed 185-151 last night with the NDP voting in favour alongside the Liberal government and the Conservatives and Bloc Quebecois against.The vote to approve the measures will keep them in place until mid-March at the latest.The Senate also has to vote on this matter.At any point, the Senate, House of Commons or government could pull support and the extraordinary powers stemming from the emergencies law would be revoked.The Sports Gambling Gold Rush Is Absolutely Off the ChartsOnline Gambling peaked last year... Even though sports betting is up 80% YoY.Draft kings and Penn National Gaming are both down 59% and 61% since March 2021...Investing is hard.https://www.bloomberg.com/.../2021-opinion-online-sports.../🌊 Canadian Companies To Peruse 🌊Runalloy.com - The operating system for ecommerce 🔮Best Links of The Week🔮How to interpret provincial budgets - Pocket Lobbyist Facebook's Impenetrable Flywheel - from YMCNRussia Turns Asia Markets Red Overnight - China Last NightThe PLTR plunge - from Toggle Daily Market BriefCovid Rotation continues: Shopify - from Ben EvansShopify handled over $175bn of GMV in 2021, making it roughly 45% the size of Amazon Marketplace (tell me again how it’s possible to compete with Amazon’s ‘monopoly’). It’s an $82bn company - but the results missed estimates and the stock is down over 60% from the peak last November (of course, so are a lot of other things). I don’t do valuations, but there’s a huge amount of leverage here - will all the different projects to improve the take rate and the margin and build a network effect actually work, or is this in the end a low-margin commodity SaaS provider? (There's some suggestion a slowdown is linked to Apple's advertising crackdown making it harder for Shopify's SME customers to advertise, but it's hard to see that in the numbers.) Also this quarter, the company announced a $1bn investment in physical delivery infrastructure, which for a bear may be both too much (goodbye software margins) and not enough (Amazon spent $75bn on fulfilment in 2021). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.reformedmillennials.com

About the guest: Aïmara Coupet is the founder of BE+RADIANCE, a beauty brand she founded in 2018. Aïmara has been driven by her passion for makeup for over 20 years. During her career, she has worked at L'Oréal, Sephora and Black Up Cosmetics. Born to a black mother and a Caucasian father, Aïmara Coupet is the product of a plural heritage and has always campaigned for the recognition of plural beauty. A revolutionary vision mixed with a huge expertise in complexion. BE+RADIANCE is the first hybrid makeup brand that offers healthy products for all skin tones: clean formulas, skin food ingredients and probiotics for skin-friendly makeup. Of course, BE+RADIANCE website is on Shopify, helping the brand sell in several countries. - Aïmara on Linkedin - BE+RADIANCE website More info on the news discussed: - Shopify press release regarding BFCM 2021 results - Shopify changelog on Live View improvements - Shopify changelog on Shopify Flow condition improvement - Shopify changelog on new Shop Pay authentification - Shopify blog post mentioning the new unified Admin - Shopify website on NFTs You can follow: - The @ShopiShopaShow on Twitter - @ShopiShopa Consulting on Twitter, Instagram, Linkedin - @ChristopheDavy on Twitter - @ChristopheDavy on Linkedin Also: - Visit ShopiShopa Consulting website - Read ShopiShopa Consulting blog

Overview: Today we are prepping for a personal spa day and on the business side of things we are getting ready for Black Friday season. We are teasing all of the fun things coming soon to Glow: partnerships, products, protocols and resources galore + Dad is coming back with a Q & A next week. In the meantime, we hope you make seven figures, drink usual wine and shop our Labor Day Sale! Today We Talk About: Resources for prepping and working with photographers HERE and HERE. Interested in retailing our products? Stock up on our Labor Day Sale! September 2nd-6th. Free shipping on orders over $75. Want to shop Glow but don't have a ton of liquid funds at the moment? Check out Shop Pay on our website! Catch up on our latest blog post that reveals the summer facial to put on your menu. October is National Esthetician Month! We are cooking something up with Cosmedix soon! You like warm hugs from grandma? Check out my friends use this on IG. We are launching a product with them September 7th! Glow Tip of the Week: Tuck some funds away for an experience. Service providers deserve to treat themselves too! Links Mentioned: Spa Relais Be sure to follow along in your print or digital version of Skin and the City magazine As a Skin and the City listener, enjoy 5% off the whole website HERE For additional discounts, exclusive offers and so much more, sign up for the Skin and the City membership HERE To support this podcast, you can go HERE If you have 2 seconds to write us a review HERE, screenshot it and email it to us at magazine@glowskincarela.com and our Kim-Tern will be shipping you some goodies like the Manolo Blahnik - Awaken Mask pins! They're super adorable! You're gonna love them! Be sure to follow and tag us on IG! @skin.andthe.city and @glowskincarela Thanks for listening! --- Support this podcast: https://anchor.fm/skinandthecity/support

こんにちは！今週は、急成長ECプラットフォーム「Shopify」についてお送りします！ ◎今週のトピック ｼｮｯﾋﾟﾌｧｲ! / マーチャントを増やすこと / お店が成功しないとShopifyも成功しない / Shop Payの素晴らしさ / Shop Payから新しいブランドのディスカバリー / Shopifyキャピタル / ちなみにPipeも投資してる / Stripeと仲良し / 購入後に別ブランドをリコメンド / ディスカバリー機能はマーチャントに対して必要か？ / アフィリエイトとShopify / co-op commerce / ARコマースの挑戦 / 服のフィッティングAR特許 / GoogleとShopify連携強化 / ファーストパーティのデータを集める / アグリゲーターによる広告事業 / UberEATSやInstacartの広告事業を強化 / ヒントは「購入後の体験」 / リセール（再販）と返品 / 大きなお店ほどShopifyを使わない問題 / 独占禁止法 ◎関連リンク ・Google partners with Shopify on online shopping expansion | TechCrunch https://tcrn.ch/3CfVswY ・The Anti-Amazon Alliance – Stratechery by Ben Thompson https://bit.ly/3xrzJOR ・Stripe: Platform of Platforms – Stratechery by Ben Thompson https://bit.ly/3lBjkFr ・No. 345: The Arming Of The Rebels – 2PM https://2pml.com/2020/02/03/rebels/ ・Shopify Announces Fourth-Quarter and Full-Year 2020 Financial Results https://bit.ly/3lJGLMT ・Shopify-Investor-Deck-Q4-2020 pdf https://bit.ly/3fxWoTE ・Stripe to Offer Banking Services in Deal With Goldman Sachs, Citigroup - WSJ https://on.wsj.com/3yp9vOr ・Shopify Seeks to Challenge Amazon Through Deals With BuzzFeed, Other Sites — The Information https://bit.ly/3A9ytl5 ・Member Brief: The Post-Returns Marketplace – 2PM https://2pml.com/2021/05/28/post-returns/ ・Shopify Plans Big Push Into Advertising With Targeting Tool https://bit.ly/3yrBuN8 【Spotifyオリジナルで新番組がスタート！】 bytes by Off Topic http://spoti.fi/bytesPodcast ◎ひとこと by Tetsuro Miyatake 個人的には今現在世界のトップマーケターはLil Nas Xだと思います。 ◎記事も書いています　 https://offtopicjp.substack.com/ Youtube / https://www.youtube.com/c/offtopicjp ◎Twitter Off Topic https://twitter.com/OffTopicJP Miki Kusano https://twitter.com/mikikusano Tetsuro Miyatake https://twitter.com/tmiyatake1

In the latest edition of the Omni Talk Fast Five, sponsored by Takeoff and the A&M Consumer & Retail Group Anne Mezzenga and guest host Najla Kayyem of Pacific Retail Capital Partners discuss: -Twitter, better late than never, finally enabling shopping in-app and exposing a large and diverse audience to the concept of social commerce. -Shopify widely sharing the increased revenues merchants using Shop Pay, their BNPL feature, have seen but keeping the word on merchant processing fees for this service closer to the faux fur vest. -StockX adding the booming business of beauty to the drop, partnering with Revlon and Megan Thee Stallion for a limited make-up release and the untapped potential in the beauty resale market. -Requirements for the best “Urbanurbs” the hottest new thing in real estate development and the developer, Mark Toro, who plans to buy up every dead mall and office park in the Sunbelt to create more of them. -Netflix opening its first physical store and the flywheel created when established direct-to-consumer brands and content creators become merchants. Anne and Najla also confess their love for discontinued Bath & Body Works scents, play “real hard seltzer name or not,” find out what product would be forever stored in Najla's blockchain of purchases should Amazon pull the trigger on crypto, and finally they debate which is the more ridiculous NFT: Charmin Non-Fungible Toilet Paper or Pringles Digital Flavored CryptoCrisp. To learn more about the A&M Consumer & Retail Group, visit: http://www.alvarezandmarsal.com/industries/retail/retail To learn more about Takeoff, visit: http://www.takeoff.com/ You can follow Najla Kayyem EVP of Pacific Retail Capital Partners on Instagram and LinkedIn at @najlakayyem

If it's free, it's for me — that's one of my mottos. And that's why I love free samples. But free samples are universally adored, and in recent years the customers getting the goods aren't the only ones who are benefiting. Ecommerce companies and retailers alike are using samples as a way to raise awareness, convert more sales, and drive traffic to a product or webpage, and it's working. On this episode of Up Next in Commerce, guest host Albert Chow talked to Doug Guyer, the Co-founder and Director of Strategic Development at Brandshare, the company that brings many of those free samples to your door. Doug explains that sampling is a tool that any brand can take advantage of, and if they do, they could see 97% of people who get the sample try it out, and 32% of those folks actually convert into buyers. It's a massive opportunity, but Doug also says that most brands out there don't know that this is possible. How has Doug and the team gotten the word out — including the story of how they landed their very first campaign with Tylenol — and what should brands be thinking about when they engage in the sampling strategy? Find out on this episode!Main Takeaways:It's Worth A Try: Very few marketing tactics are as effective as free samples. Reports from Brandshare indicate that well-run sampling campaigns see 97% try rates and as high as 32% conversion rates. Consumers are more willing to try something that is of no cost to them, and brands will be rewarded with both awareness and increased sales by making a relatively small investment in samples.Building Trust: When a brand gives a free sample, or includes a related free sample from another brand in a customer's order, the original brand is seen as going above and beyond. Customers view the sample as a sort of curated experience that was sent just for them, and it creates more brand loyalty.Not a Cureall: While sampling is effective, it can't solve all of a brand's problems. A struggling company or a business that simply doesn't have a good product will be negatively impacted by free sampling.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---Transcript:Albert:I'm sorry. You're going to cover Brandshare after my intro. Welcome everyone to another episode of Up Next In Commerce. And today, I have a special guest, Co-founder and Director of Strategic Development at Brandshare, Doug Guyer. Doug, welcome to the show.Doug:Thanks Albert. Honored to be here.Albert:Right out the gate Doug. What is Brandshare and what does it do?Doug:What is Brandshare is a great question. We have an E-commerce Media Network and we've built that over 37 years. And then people say, what is an E-commerce Media Network?Albert:That was my next question.Doug:And of course it's a consortium of 800 different Ecomm retailers that collectively ship out 75 to 80 million e-commerce order packages every month. What we do is we took those 800 Ecomm retailers, categorize them into 42 different lifestyles and then embed a product sample or brand experience insert into each outgoing FedEx package so that consumer, that online buyer gets a surprise and delight in their package when they receive it the next day, after order. I would say it's a delivery vehicle for the brands, for the CPT brands, OTC brands and a variety of brands to infiltrate the consumer's home with their product.Albert:Okay. Now is it done? I mean, back up a little bit because I to make sure everyone understands what we're doing here. You're not a shipping fulfillment network. You don't ship and fulfill orders for the brands. Is that accurate?Doug:That's correct.Albert:Okay. So it's not on the order level, it is like when I literally get samples in my mail from a brand, Brandshare might be part of that, is that accurate?Doug:That's not accurate. Only because our samples are our brand experience inserts right along with that FedEx order package. Give you an example, you order your bed linens and bath towels from www.bedbathandbeyond.com.Albert:Okay.Doug:You order today, tomorrow, there's a package on your front door. You come home from work, you open up that package. You know what you ordered, you just spend a 100 dollars and ready to go. You need these bath towels. And there in the package, there's a Tide PODS Downy fabric softener product sample in there. You didn't buy it. You didn't expect it. It's a surprise and delight to you the buyer because it makes synergistic sense to ride along with washables from Bed, Bath & Beyond. That's the customer experience we bring to the brands and to our Ecomm retailers and ultimately to the consumer in home.Albert:Talk a little bit about the value. I understand that... Later on in the conversation, I certainly want to dive in and understand like how these relationships are felt because I find that fascinating because it sounds like a retailer would then offer, it's like an end gap. They let little other brands bid based on their end gap. But talk a little bit about the power of sampling because this is something that I definitely can see working. Less people go into retail stores, especially the last year. Most people tend to buy things that they can touch, feel, look at. And so on. To be introduced to a new product digitally, kind of hard. And you're not as quick to consume a product digitally. I would assume.Albert:And then I was thinking, the other thing that's another value plus is I don't recall ever getting a sample and not trying it, literally every sample that's ever been sent to me, I tried it. Whether it was gum, whether it was whatever. I've tried literally every single sample, including, as you said, if it's a laundry detergent that I don't currently use, I'll do one load with it just to... Why not? It's a two-part question. I'd love to hear, understand a little bit about, why this has become so important in your perspective and then also give us an idea of what value does it really bring to the retailer from any case studies or results that you have?Doug:Yeah. Sampling is not a digital tactic. We made it an e-commerce digital tactic by partnering with Ecomm retailers back in the 70s, oh God. I'm sorry. The 90s, because we started in 84, we worked with catalogers, catalogers morphed into Ecomm retailers instead of Cabela's sending out 140 million catalogs a year, they're now send out 5 million. Why? Because they were very well-perceived or situated to have a fulfillment center and didn't have to build the postponement centers like the www.petsoftheworld.com did. And they were making money as catalogers and morphed beautifully into Ecomm retailer.Doug:And then so many of catalogers that we dealt with in the 80s and 90s are doing so well today because of the backend. What we did is pivoted from catalog to Ecomm retail and built that media network, Ecomm media network for the benefit of the brands. To instead of solo direct mailing a sample or instead of being in gyms where their sampling, instead of being in store with their sampling. In store sampling will always have a place with many brands but this is to supplement that not to replace that there's a place for in store and there's a place for in home.Doug:Where in home, via that FedEx Ecomm meets media package so that's a beautiful thing for a brand, because why? Because there's comfort, there's safety, there's privacy in your home. When you can try that sample, whether it's shampoo or detergent or makeup or something for your kids, whatever it may be. You don't have to stand in front of anybody else and do this. Awesome. But it's also good for the Ecomm retailer. Ecomm retailer gets a sample that aligns with them and obviously they have every right to say yes or no to that sample. And it's our job to vet out the properly aligned products and or brand experience inserts from Disney or HelloFresh or whatever it may be, that can sample but they can really put a beautiful educational booklet of their product or service into the packages as well.Doug:When that happens and it's properly aligned and executed flawlessly, the consumer is the one that wins. Because he or she is going to try that product. Like you said, every sample you've gotten, you've tried. Because why? Because it's no cost. It's a no cost experience for that consumer to try it, especially if it comes from the privacy and safety of their home. And then if the product does their job and it's a good product, hey, you're going to convert a certain amount of those. You're going to convert the 8%, 14%, 32%. We're in that top tier of conversion from a trial and conversion standpoint because of our targetability our scalability and our delivery vehicle.Albert:Wait. You're saying for some of these samples, they'll convert 32% of the packages. If I send a million, 320,000 people are going to live by this product that I just gave them a sample, is that accurate?Doug:Yeah. That's... The one step before that is how many tried. Is it 80% that tried and then you take 32%? or is it 97% that tried? And a good program will have 80% or so try it.Albert:Well, how do you know that if someone tries it? I mean, that's...Doug:I'll walk you through that.Albert:Yeah.Doug:It's 80% trial, 10% conversion, that's a nice sampling program. A very well done, flawless executed sample program should have 95, 97% trial. And it really should, based on the target ability of that same big program, whether it's grand shares or anyone else's, is the derivative of that 14 to 32% or 8% or 2%. We're driving as high as 32 but some at 14%, some at 18%, some at 21% got 95, 96. To answer your question, a million... Hey. 97% of that is 970,000. If it's a max conversion of 32%, yeah. It's close there 320, it's 316 or so. Between a 60,000 conversion, that's a beautiful thing.Albert:That's substantial. Those numbers are staggering. It's pretty darn impressive. I can totally see a 97% try rate because that's like I said, I've literally tried every single... Or my house has tried every single sample I've ever gotten. You know what I mean? You sent me a snack, I'm going to eat it. I mean, I guess the only time I don't try it, if it's damaged. I wouldn't try if it was damaged. Talk a little bit about how do brands get in to these sample packs, because there are a lot of brands and what's really fun about Up Next In Commerce is we get to interview companies that are small, we get to interview with companies that are just starting, we get to interview companies that have reached massive size and scale. Whether I'm consumable, I guess most people sell... I guess that's a great question to start. Are most of these product samples done by people who have consumables. Like coffees, soap, shampoos. I don't think YETIs sending tumblers. I mean...Doug:But there's an opportunity for that and that's a different world but the majority of our business is from, I'll use the term CPG, Consumer Packaged Goods and OTC Over The Counter goods. To a lay person, any brand, when you walk into a grocery store or you walk into a drug store, any brand that's on the shelf is basically a brand prospect of ours that we call on, we talk to, whether it's the Unilever or the Proctor & Gambles or the Campbell Soups or whoever they may be areour clients. And we educate them on the opportunity. Many brands have never heard of what we do and how we do it.Albert:Really?Doug:And when we describe that and they're like, 'I had no idea you could do that. Wow. That's really awesome." And it's not super expensive. We're not the low cost provider for sampling, we're not the high cost. We're super effective, we have clients that are been with us since the 90s because of that and it's not like a brand sample's every month, they advertise every month or market the same brand every month.Doug:But typically they'll sample when they have two things. They want to defend their legacy brand against come challenge innovative brands, look at the Tylenols of the world. You have those legacy brands that have a new formula, new shampoo and conditioner that's a little different than it was before or new flavor, a new texture for skin cream. Something that when the consumer tries it, it's going to make a difference. When they try it once, they give them enough cream skin cream, let's say to try for the week and it makes a difference and they see the difference. And then they have that trial conversion and the lifetime value of a new buyer who's going to buy from them once a month, once a quarter, twice a year, whatever it is for how many years.Albert:Let's say for example, let's walk our audience through an example, let's say I'm an energy... There's a lot of energy drinks out there. Let's say I'm an energy drink company. Been around for a little bit, hovering right around a couple million dollars in sales but I haven't broken through. I think I need to reach new markets, new people and I discover that gamers are an untapped market. They tend to drink energy drinks, they stay up late at night, but there's a downside in energy drinks.Albert:And they don't want to be twitchy. Let's say for example, because red bull makes me twitchy, they want to be... We have a smooth energy drink so we keep you smooth but focused because so you can game all night long. And they come to you and they knock on your door and they say Doug. I want to get this in the hands of gamers. Is that how it works? Do they already have a target audience in mind where they come to you and say, who could we possibly bundle with? Or are they even more specific and say, I want to get into retail box of X. How does this work?Doug:It's the former. And it's Hey. I hear you. If they're knocking on our door, they've heard from a podcast like this or some of them are marketing communications that we have an Ecomm media network that has 42 different lifestyles. They're like, "is one of those 42 lit lifestyles appropriate for my brand because my brand is gamers, my brand targets gardeners, my brand targets diabetics or pants conscious woman. We have a network, we'll pull the network down and say okay. For the want to be red bull that you described, who is... could be a DTC challenger. And they're not in Walmart or they're not in Kroger, they're not a shelf but they're just shipping direct to consumer. You can buy a four-pack APAC case, whatever it may be. We can arrange to put their sample in the outgoing FedEx packages of who? Newegg.com [inaudible].Albert:Name your computer [inaudible]. Yeah.Doug:Products, cables, you name it. In there with a cart open. That red bull, or I'm sorry. That energy drink will have a neck hanger on it and or sometimes cut a little piece with it that tells that consumer why this is good for you. It's not just chemicals. It's 12 different sets of vitamins or whatever the case may be and then what? And then what do you want them to do with direct result of training? You end up buying it and we'll make it easy and convenient. We'll put a QR code on there that directs them right to the site or right to, if there are in retail to Amazon, to Walmart.com to buy. And with one click, with click to cart technology so it's easy and convenient for that person to sit there, try it or like it, buy it right on the phone.Albert:That is sweet. Tell me a little bit about what are some of the success stories that you may have from this? Because I have a feeling some of the brands that you've worked with in the past they plateau or whatever and they just need more people to try it. And they hit the right demographic and it pops, I'd love to hear stories that you have of brands that once they got into the right partners, the right demographic, things just fundamentally transformed for them.Doug:Yeah. It becomes a not a promotion, it becomes part of their advertising. It does become a staple in our advertising because they could test. Much like could tests anything to see how it works, whether you're testing digital, you're testing DM, direct mail, you're testing outboard, there's some type of call to action that makes it accountable and responsible to the dollars and the resources you're investing in that marketing tactic. In this case, yeah. That want to be a red bull, that's two million but wants to be two billion plus with a 100,000 and have that clear call to action of how many cases did I sell with this QR code versus the QR or another type of call of action to use them with another vehicle and they can track accordingly. We've had a hundred thousand campaigns turning to 600,000 of carted value.Doug:We've had $250,000 campaigns turned into $1.9 million of carted through the cart technology. And why? Because we're delivering that single solo sample, not with a collection of samples. That single solo sample, to FedEx and UPS right into the person's home, where again, the trial rates are going to be at their highest because they're in the privacy and comfort and safety of their home. No one's around him. And that really came into play with COVID. I get it but those nuances of privacy safety and [inaudible].Albert:Okay.Doug:Fine. Are going to keep going throughout COVID. They were always part of our program before COVID and COVID just kind of made it more prevalent to the branch to say, I really want to be in there now.Albert:Do you have any brand stories that you're able to share?Doug:Well, the Tylenol story is a great one. We were one of the original testers or if not the original tester of Ecomm and back then, it was not even Ecomm. It was just little packages with the L.L.Bean, Eddie Bauer, Cabela's and Sportsman's Guide. We did 200,000 pieces, 50,000 each, coded each UPC code accordingly because back then was just coupons. And the redemption rate was so high that they thought there was an issue. There wasn't an issue and they rolled out to 4 million pieces immediately after that. They went from 200,000 to 4 million pieces why? Because your case, they saw it work and they wanted to be there before competitors, the Advil and Aleves of the world got into it. That was a springboard for them and they've been a client ever since J&J and McNeil pharmaceutical.Doug:There's many. We don't lose clients, which is a nice thing about what we do. It works. It works for two sets of clients right? We've got the brand client and the Ecomm retail client but it's got to work for both parties. Because this has got to be a surprise and delight for the Ecomm retailers customers that we're riding along with and it's got to work big time for the sampling customers. Because they don't just have what? They don't just have the cost of distribution, they have the cost of the goods too.Albert:Cost of goods sold. Yeah.Doug:Cost of goods sold. They're giving that away. 100,000, 500,000, 14 million pieces. And that's some costs of goods that has to be regained by additional sales.Albert:Yeah. And when it comes... I mean, for a CPG product, it makes total sense because we as people, we're creatures of habit. Once we buy a specific brand, when I buy a certain soap, I buy that soap every time. If I buy a shampoo, I buy that shampoo every time. I buy anything, even tape. [inaudible] scotch tape. We're like we're going to buy gorilla tape or whatever. Everything we buy, humans are creatures of habit. If you can get that habit to develop, the lifetime value's substantial.Doug:That's exactly it. The lifetime value is not about the one-off, one-time buy, it's hey. You took little buying cadence of toilet paper, of skin cream, of shampoo, of toothpaste, of whatever it may be is based on the product category it's going to be what it is. It's once a month or once every six months, a bottle of Tylenol, maybe once a year. If that, you don't get that many headaches. With 60 tablets in there, that might be once a year. That better be good. Because next year you with it and that medicine accounted for the next 12 years instead of one year.Albert:Yeah. And so talk to me a little bit about for the retailer. The retailer of course, they're going to want to know that QR code, that discount, whatever the buy add to cart, as you suggested is done through their cart, for sure. They're not going to want no... Let's just get serious. Nobody wants their customer to go shop at Amazon. That's a fact of life. Of course you, I would love if you had... Do you have any numbers as to like how many people will just continue buying from the retailer? Because it does make sense that they would, since they bought it from them to begin with. For example, like in your Bed, Bath & Beyond, if I ordered linens, clearly I'll shop there but then I get the soaps and shampoos or whatever I need maybe I add them to my basket the very next time I go back there, what percentage of people redeem directly at the store and then yeah. I'm curious for the retailer perspective, how does that look?Doug:The majority of the brands samples for products that we embed into the Ecomm packages are not driven back to that Ecomm retailer, because that Ecomm retailer like Zulily yet they sell merchandise, they sell apparel, shoes, accessories for moms and kids. They're not selling Tide PODS, they're not selling [inaudible].Albert:Okay.Doug:we're okay to them to a Walmart.com or Amazon.com to buy that product. It's a good CX for that customer because they're trying to buy the product being sampled. When you're dealing with a larger Ecomm retailer, like a walmart.com, they will allow a sample in their outgoing packages but that has to be bought at walmart on www.walmart.com. That's really the only one Ecomm retailer that it has that scenario that you just described where it's driven back only to that one Ecomm retailer.Albert:No. That makes total sense. And then from your perspective, I guess, I'd love to hear, what does the retailer gain? Is like the Zulily example?Doug:Yeah.Albert:I sell moms and kids products, I'm allowing sampled products to ride my, I call it riding rails but travel along my package. And like you said, there might not be a direct benefit immediately because I don't sell whatever product that is part of the package. How do you convince them to say yeah. You can do that to my customer base. Is it just solely on a guaranteed customer experience or yeah. How does that work?Doug:Yeah. There's two answers to that. One is there's a revenue standpoint from that. The brand pays us and we pay the majority of that fee to the Ecomm retailer.Albert:Got you.Doug:The Delta is our management fee for doing that. Yeah. Sometimes it's life-changing money, other times it's not based on the quantity of samples or our products that were running through an Ecomm retailer, but it's incremental revenue from an untapped resource for sure. The bigger part of that is the pleasurable customer experience that Zulily or Reulalaa is giving to their customers. It's other Ecomm retailers are not. They're able to give a Revlon eyeliner to a person at Ruelalaa to someone who's buying a dress for Saturday night or some L'Oreal shampoo and conditioner that they want to try and makes their hair look great for Saturday night. The customer doesn't typically think L'Oreal, they thank Ruelalaa. Ruelalaa gets organic post of thank yous of. Hey. You did a solid from me. Thanks for going above and beyond. The Art of Shaving starter kit, went into www.brooksbrothers.com packages and I got my $89 shirt but I also got this awesome starter kit from the Art of Shaving. Isn't that awesome? Thank you very much Brooks Brothers. They'll thank Brooks Brothers but they'll buy from the art of shaving.Albert:Interesting. It doesn't have any brand conflict because it actually creates even more brand loyalty. They almost view the retailer as like a personal buyer or something like that.Doug:That's it. And they do know, they being the customer of the Ecomm retailer that hey. That Ecomm retailer, one of my favorite retailers is vetting out products to give to me. Because they're not going to allow anything in there. It's got to have a perfect fit. And it's our job to make sure that when it's a perfect [inaudible], we send it over to our Ecomm retailer partners for review by marketing legal and fulfillment to make sure all three approve and are okay. Not just okay but want that in there.Albert:Yeah. I'd love to hear a little bit about how you guys built this business over the years because one of the things that's clearly evident talking to you is this is a business that requires scale. I mean, You need to be able to be in a lot of... Or a lot of homes as you said. If these packages aren't going a lot of homes that it defeats the purpose, talk about how these partnerships and stuff were built over time. I mean like you mentioned you'd been there since the beginning co-founder right? Was this the always the intent like hey. We're going to build this giant consortium of retailers and e-commerce brands or how did this business start? I'd love to hear how it evolved because I imagine it'd be extremely, almost impossible to knock on everyone's door and be like hey. I want to interconnect everybody in this network and then I want to let products and brands ride our packages into consumers homes. It'd be like, what are you talking about Doug? Who are you?Doug:And I'll tell you Albert, so many companies have tried over the years when they saw what we were doing and tried to build the same type of Ecomm media network and for a lot of reasons, it's so tough to do. You can have a couple of relationships with Ecomm retailers but to have 800 plus is really tough to do, manage and fulfill and make them all happy. We have a team, we've with two folks here. How we started is, me being the co-founder and another co-founder is my dad. And he's still with us, not in the business but my role was to talk to catalogers and say, hey. Would you accept in your upcoming packages an insert or sample that would make you extra money? It wasn't about the CX for them. That's when we recruited about 50 to do this and our very first campaign was with Tylenol like I told you with 200,000 pieces for a sample. Very first sampling campaign. Because before that it was American express application. Matching that up with high worth sharper images of the world. You were too young to remember Sharper .Albert:No. I remember Sharper Image, there's the catalog of gadgets and stuff. And we were going to storage, like all these gadgets and gizmos, like hey. This is a neon toaster. I'm like, I don't know why I need one but it looks cool.Doug:Exactly. With the success of Tylenol, it really opened us up to the CPG world of hey. Let's knock on Purina's door. Hey. Let's knock on Procter & Gamble's door. And started doing work with Cheer and Gain, and P&G and Olay and a Secret. And it just kept working for every brand. It really became a really nice situation for the brands, a really nice situation for the Ecomm retailers and me as one of the founders, it made me jump out of bed in the morning why? Because you're dealing with happy customers or happy clients who are on the Ecomm retailer side and on the brand side. We built the company around that and now put some digital... Not some but a digital stack with every campaign so that consumer knows that they can with a QR code, click the cart to order that product if they so desire. And a fair number of more are doing just that and that's what makes that ease and convenience for the consumer to go, wow. This is really nice. I'm doing it in my home and it takes just 30 seconds to do.Albert:No. That is pretty cool. I mean, but there's a little bit in that story that I can't quite comprehend, which is how did you guys convince Tylenol to take such a gamble on you guys? I mean, it seems like a gamble to me, right? What was that first conversation like?Doug:This is the story on that. Is, I'm at a conference and it's the largest marketing conference in the world. And back in the day, this is in the 90s. And it's a three-day conference. We're a young company. We can only afford to send one person out 10 by 10 booth. You've been there.Albert:Yeah.Doug:There's 1500 booths and there's 30,000 people walking in the house. Last day, last hour. All the other booths are, pull their booth down. And I'm like, I'm standing. This is in San Francisco. We're in Philadelphia. This is in San Fran. I'm standing here. I'm going to get the whole hour. The last 10 minutes, 10 to seven on a Thursday night, this gentleman walks up and he's suited up and I'm suited up and everyone else is pulling down and he goes, "what do you guys do?" And I tell him what we do. He goes, "have you ever done a sample?" I was like no. But I think we can do that.Doug:A sample in the package. Before that, it was brand inserts, the American Express inserts. We did that test and that's where it happened. That's where it started. With that gentlemen from J&J and McNeil said direct mail is not working for him anymore, this is not working for him anymore. Response is going down. Can I try something new? And we tried the catalog FedEx packages, which again, morphed into Ecomm packages and they went from 200,000 to 4 million. When Pepsi did their [inaudible] from RX to OTC, they went from zero to 14 million pieces because they knew that the tactic worked. The in-home tactic where again, privacy, safety and comfort is perfect in-home versus out-of-home and taking it when it's appropriate for them. It's a really cool success story that I can talk about for hours because again, because why? Because it works. It's not like it works a little bit and only works with these types of brands when it's properly aligned and logistically executed flawlessly, it works wonderfully.Albert:I mean, because now this business has been around since then you mentioned 30 plus years. I mean on the surface, just talk to you, makes total sense. You have a product, you haven't been able to get penetrate or convince enough people to sign up and buy it digitally, especially now, today digitally right? Because reality is how I got to I imagine it's really hard to convince somebody to try something they've never tried before, especially if they already have an incumbent CPG they use. I use Dr. Squatch for example, Dr. Squatch of course has made a huge splash with marketing and it's soaps. It's really expensive soaps but even as great as Dr. Squatch does, you and I know this, made and a drop in the market compared to like Dove, you know what I mean?Albert:There's so many people that use Dove and Dial and all that Lever 2000, all those soaps right? And so a company like Dr. Squatch, it makes total sense that they need more people to try it so that they know what it smells like, how it washes you, whatever the product we need, is just products that just have to get in the hands of people. I'm curious. What would you say the repeat rate is now, with the last five years of brands when they come to you or you go to brands whatever, when they do the sampling, how many of them repeat? Because I don't give a great indicator for our audience. Like how successful this is?Doug:I'll tell you exactly that. It's 93%.Albert:93%.Doug:93%. and there's 7% that don't come back. Hey, it worked well but our brand overall is failing. Just sampling alone is not going to save this particular brand. Dr. Squatch, which is already a successful brand by itself, DTC, innovator, challenger brands, to all the men's grooming brands. I love the brand and I've received the sample of it in a subscription box. That's how I found out about it and I went online and saw one of the videos and it's really well done. But if they did a subscription box that had 25,000, that I just happened to be one of the 25,000, that's nice. But how can they get to 250,000 or 2.5 million? That's where, in addition to what they're doing, they could do some things with a company like us or others. It could be around what we do but we have the scale and the target ability to do 2 million in a monthly basis or based on a certain target.Doug:Men's grooming or men's apparel or the www.fanatics.com. Let's say, they can do for a number and they don't have to do a huge number to test. Let's make sure it works for you. We're in no rush, we want to make sure it works for the brand. Let's do a small number, a hundred thousand. Hey, that's going to cost you roughly $50,000 and based on the size and the weight of the sample and make sure that their return on ad spend is there.Albert:That makes total sense. 7%. when you said that the brand was already struggling, I'm not going to say these were the brands that did it but that would be like, let's bring some scope for people. It'd be like back in the day when Kodak started to fail, had they sent film to people, probably still wouldn't have worked. That's one of the samples people wouldn't have tried. They're like, I don't know what to do with this.Doug:That's exactly it. They tried and that's where if you're going to sample, you better have a good product. Because that's going to expose your brand in awesome ways or if it's not a good product it's going to, oh my gosh, that tastes horrible or that gave me a rash. That skin cream gave me a rash. The trial and conversion rates will be high even if it's a great product. And if it's a not a good product, don't bother obviously.Albert:Yeah. Don't bother. Great point. Doug. It was awesome having you on the show today but before you go, we have to ask you a couple of questions from the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud. And what we do here is we ask you quick, rapid fire questions and you give us quick, rapid fire answers. Try not to spend more than a minute on each one. You ready? This is so our audience to get to know you a little better and know how you think.Doug:Cool.Albert:All right, what's the one thing that's going to have the biggest impact on e-commerce over the next year?Doug:New tech platforms that make it even easier and more convenient for the consumer to buy.Albert:Yeah. Anything that makes it easier to buy?Doug:Last three years. This is last three years, including COVID. The number one driving factor of consumers going into e-commerce and buying more and more e-commerce is I saved time, not I saved money, I saved time. If you're not making it easy and convenient for your customer, Mr. ER, Mr. Ecomm retailer, you better get Shopify or you get to get Shop Pay or you better get something from a tech platform that is one click and you're done.Albert:Makes total sense? What's the weirdest free sample you've ever sent out?Doug:Well, we've been asked to send out some weird, not so much weird ones but condoms of the world and which stands for Victoria Secret and [inaudible] Hollywood, et cetera but even they said no. Thank you. [inaudible] do that.Albert:Yeah. It's like, this is necessary in society. Like yeah. We just don't want to baggage it with our...Doug:No. They get one consumer complaint, that's too many.Albert:Yeah. That makes total sense. What's the one thing from 2020 you hope that sticks around in 2021?Doug:2020. Yeah. Well, I think a lot of the consumer buying behaviors will stick around in 21 and beyond. And that's from online grocery buying. Buying your groceries online, some people never heard of that. All of a sudden 2020, it went from what 16% to 42% of certain amount of your groceries were being bought online. Not all of them. How much of that will continue on. It is a celebrated online grocery by six or seven years. That's going to stick around. And I look at it much like the adoption, the slow adoption of E-ZPass back in the day. E-ZPass pass [inaudible].Albert:Yeah. Wait a second. That was picked up slowly?Doug:Slow adoption. Horrendously slowly. I mean, why? Because a lot of reasons from taking jobs away from the toll booth workers, but once someone got an easy pass and they looked at the lane on the right-hand side where people were still waiting in line to give the guy a dollar, they'll never do that again. When they saw... When consumers in 20 recognized how easy and convenient Ecomm and online grocery is to... Whether it's my beer, wine or spirits, I can get delivered by Drizly. Okay. Or I can get my dinner delivered by DoorDash. Okay. Then continue those buying behaviors in addition to not just in total replacement of going in store but in addition to, you'll see that you already saw the celebration of Ecomm by six or seven years.Albert:It's funny how you mentioned them at grocery because I think back to pre COVID, you go into a Whole Foods, it's of course slammed with the buyers. People shopping for their homes. Now you go to whole foods, it's still slammed but it's like with Packers. People that aren't... There packing orders for other people to be picked up by prime delivery or Instacart or even Curbside, it doesn't matter how someone's picking up. The point is there's people are literally people pushing those carts with tons of grocery bags. It's like the store is still packed, it's still full but they're all pickers and Packers, they're not actual people buying for themselves.Doug:Yeah. Would you rather spend an hour in a grocery store with your kids running around or an hour playing with him at the park? Kind of a no brainer.Albert:I'm curious for yourself, one of the things that's really cool about your story about getting started was meeting a person by chance. Great relationship was a spark, an igniter for your business. I'm curious if you could meet with anyone today and have a sit down conversation. Who would you want to meet?Doug:Nope. Mark Lore from Walmart.com previous with Diapers.com.Albert:jet.com.Doug:Jet of course. He is a guy that I have met a couple of times but real in passing and we had nice quick conversations. We did a lot of business with a lot of his direct reports. There's a guy want to have beer with or have a glass of wine with one day and really pick his brain about what he sees going in five years, because he is truly a visionary and just freaking smart.Albert:There you go. Doug, I appreciate you joining us today on Up Next In Commerce. We'll see what we can do about connecting you with Mark Lore. He has not joined us on the show so Hilary let's go invite him. Doug. Thanks for joining us on Up Next In Commerce.Doug:Awesome. Had a great time Albert. You were awesome. Thanks very much.

The one where the guys talk about Spotify's Shop Pay launch and how Tim Berners-Lee's web source code NFT is just another weird thing to sell as an NFT.

This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies until 2023, the recent rise of privacy-minded search engines, TikTok's new mini-app feature Jump, Facebook Shop updates, and Shopify opening Shop Pay to all Facebook Shop and Google merchants. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Destaque às mais recentes inovações e movimentos estratégicos do Spotify, Facebook e Shopify. Spotify lança App social de áudio Facebook integra publicidade em realidade virtual Shopify expande serviço de pagamento Shop Pay Saiba mais sobre inovação e nova economia em supertoast.pt.

✅ Síguenos en Instagram: https://cutt.ly/Hknqzpu ✅ Síguenos en TikTok: https://cutt.ly/2hENxbM ✅ Síguenos en Facebook: https://cutt.ly/bknqWvp ✅ Síguenos en LinkedIn: https://cutt.ly/hknqItS ✅ Visita Nuestro Sitio Web: www.jjlbro.info --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/jjlbro/support

Download do podcast [TEMAS DA SEMANA] MIGUEL Whatsapp vai lançar mega campanha publicitária com a BBDO para promover a privacidade da APP. DIOGO A Shopify anuncia que o Shop Pay vai entrar nos checkouts do Facebook, Instagram e Google Checkouts. Segundo a Shopify, o Shop Pay é: 70% mais rápido na conclusão de checkouts 1.72x […] O conteúdo Whatsapp promove-se, Shopify lança o Shop Pay e o Ronaldo fala da Coca-cola – Ep23S01 aparece primeiro em Marketing por Idiotas.

Find more info on the news discussed in this episode: - Tweet from @tobi about robots.txt file customization - Shopify help center regarding robots.txt edition - Shopify press release on Shop Pay expansion beyond Shopify - Wall Street Journal article on Shopify's investment in Stripe - Techcrunch article on Shopify buying Primer - Shopify changelog on Tracking and receiving stock transfers with the Shopify mobile App - Shopify changelog on App refund process - Affirm CEO blog post on Shop Pay installments available for all US merchants - Landing page with the new Shopify Plus demo video - Shopify's Unite conference landing page Regularly check the Shopify official logs: - The global changelog - The developer Changelog You can follow: - The @ShopiShopaShow on Twitter - @ShopiShopa Consulting on Twitter, Instagram and Linkedin - @ChristopheDavy on Twitter - @ChristopheDavy on Linkedin And to go further: - Visit ShopiShopa Consulting website - Read ShopiShopa Consulting blog - Subscribe to ShopiShopa Consulting newsletter

Our expert hosts, Adam Davis and David Brear, are joined by some great guests to talk about the most notable fintech, financial services and banking news from the past week. This week's guests include: Gus Tomlinson, General Manager Identity Fraud Europe, at GBG Sammy Fry, Net Zero Lead at Tech Nation Soundbites: * Matt Henderson, EMEA Business Lead at Stripe * Kathryn Petralia, co-founder of Kabbage We cover the following stories from the fintech and financial services space: Stripe moves beyond payments with Stripe Identity 4:22 UK tech leaders team up to fight climate crisis 14:50 AmEx opens its first business accounts with Kabbage 29:01 Shopify expands its one-click checkout, Shop Pay, to any merchant on Facebook or Google 37:10 Laybuy brings in store BN/PL to the UK 44:50 Bitcoin tops $40,000 after Musk says Tesla could use it again 46:50 Fintech giant Wise push button on long-awaited listing 48:51 Web founder Berners-Lee to auction source code as NFT 51:09 This episode is sponsored by Temenos. Temenos is the world's leader in banking software, helping over 3,000 banks serve over 1.2 billion people. Our purpose is to make banking better. Together with our community, we make banks more successful, individuals better banked, and society better served. With our software banks can create more human digital experiences, hyper-efficient business models, and transform their back-office. Our clients are the highest performing banks with cost-income ratios which are twice better than the industry average. Learn more at Temenos.com (https://go.temenos.com/11fs). This episode is brought to you by Visa. one of the world's leaders in digital payments. Visa's Fintech Fast Track program is a quick and easy way to connect to the Visa network and issue payment credentials. Whether you're an up and coming neobank, modernizing B2B payments, or launching a new crypto solution - amazing things can happen when your innovation is combined with the power of one of the world's largest payment networks. Learn more about the possibilities at partner.visa.com (https://partner.visa.com/homepage.html?utm_source=partner&utm_medium=affiliate&utm_content=sponsored-podcast_english_60min0sec&utm_campaign=us_fintech_q3-fy21-11fs-fintechinsider&utm_creative=awareness_11fs-fintech-insider) This episode is also sponsored by YouGov. With a global consumer panel of 15 million registered members, 11+ years' historic single-source data, and proprietary technology that connects data and simplifies research, YouGov is home to the largest collection of constant, entirely permissioned consumer opinion and rich behavioural intelligence in the world. YouGov's latest report measures the effect of COVID-19 on consumer attitudes, behaviours, and preferences when it comes to financial services. Beyond the pandemic, it examines the payments landscape, investments, sustainability & ethics and more in 17 markets. Download On the money: YouGov's Global Banking & Finance Report 2021 (https://yougov.co.uk/topics/finance/articles-reports/2021/02/16/global-banking-2021?utm_medium=advertising&utm_source=11FS&utm_campaign=ADV-2021-05-UKI-11FS) Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. Hosted by a rotation of 11:FS experts including David Brear, Simon Taylor, Jason Bates and Sarah Kocianski and joined by a range of brilliant guests, we cover the latest global news, bring you interviews from industry experts or take a deep dive into subject matters such as APIs, AI or digital banking. If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/fintechinsiders where you can ask the hosts questions, alternatively email podcasts@11fs.com! Special Guests: Gus Tomlinson, Kathryn Petralia, Matt Henderson, and Sammy Fry.

1. Instagram Launches Reels Ads - If you have been following our #TWIMshow, you know that I had predicted that Reels Ads will be coming on the day we covered IG Reels. Then they tested Reels Ads in select countries. Well IG Reels Ads are available globally as of June 16, 2021. According to IG, “ Reels is the best place on Instagram to reach people who don't follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.”Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads.2. Group Fundraisers on Instagram - Instagram has added a group fundraising capability that allows people to raise money for a social cause, and every donation goes directly to the nonprofit. As explained by Instagram: "Offline fundraising is often a group activity, from things like walk-a-thons, to bake sales, to concerts, and we wanted to bring that same sense of community to Instagram fundraisers so people can activate together around a single cause. 100% of the funds go directly to the nonprofit you're raising money for, too."When you set up a fundraiser on Instagram, you will be able to invite people to join the effort and have more people promote it. The question is, will this replace GoFundMe or be an addition to GoFundMe? Listen to the podcast to find our take on this feature.3. Google Launches Search Console Insights - Google is introducing a new tool called Search Console Insights which is designed to help site owners better understand their audience. SCI combines data from both Search Console and Google Analytics in an effort to make it easy to understand content performance. The user interface is pretty simple to understand which means that even novice users would not face all that much trouble while attempting to wrap their heads around it. Data in Search Console Insights will help site owners answer question such as: What are your best performing pieces of content, and which ones are trending? How do people discover your content across the web? What do people search for on Google before they visit your content? Which article refers users to your website and content? 4. Shopify's Shop Pay is Now Available to Online Stores Who Don't Use Shopify - On Jun 15, 20 Shopify announced that they have made their one-click checkout service available to all merchants on Facebook and Google, even if they don't use Shopify. Starting with Facebook and Instagram later this summer and followed by Google in late 2021, Shop Pay will be available to more than one million merchants across both platforms—even if they don't use Shopify's online store. Each day, more than 1.8 billion people log on to Facebook and a billion shopping sessions take place across Google. By bringing Shop Pay to all merchants regardless of the commerce platform they use, they are making an industry-leading checkout more accessible to independent brands at a time when finding and converting customers has never been more important. The merchant benefits of Shop Pay include:  Faster, more efficient, and secure payments: Checkout on Shop Pay within the Shopify platform is 70% faster than a typical checkout, with a 1.72x higher conversion rate. This means fewer abandoned carts and increased conversion.  Convenient order tracking and management: With 430+ million orders tracked over 450 billion miles, our global order tracking service enables consumers to track all of their important purchases, receive updates, and manage orders with Shop, Shopify's shopping assistant.  Carbon emissions offset on every delivery: One of the first carbon-neutral ways to pay, Shop Pay offsets 100% of the delivery emissions for every order.  5. Shopify's New Feature Will Help Your Store To Become More SEO Friendly - Shopify store owners are now able to edit their robots.txt file, which gives owners more control over how search engines crawl their site. Per Tobi Lutke, Shopify CEO, all shopify stores start with the same robots.txt, which the company says works for most sites, but now the file can be edited through the robots.txt.liquid theme template. Now you can make the following changes to the robots.txt file: Allow or disallow certain URLs from being crawled Add crawl-delay rules for certain crawlers Add extra sitemap URLs Block certain crawlers P.S: Shopify recommends using Liquid to add or remove directives from the robots.txt.liquid template, as it preserves the ability to keep the file automatically updated.6. YouTube Bans 4 Business Types From Advertising on its Masthead - Google will no longer allow certain types of ads on YouTube's masthead. In case, you are unfamiliar with Google's Lingo and are unsure what a masthead is then YouTube's masthead advertising unit is ad appearing at the top of the YouTube home page. Per Google, “This is a video ad that appears at the top of the YouTube homepage. The YouTube Home feed is a very important destination for viewers, and the Masthead ad allows you to be first and foremost in that home experience. Buying a Masthead ad means targeted reach across a campaign with budget and frequency controls. Masthead ads bought are available on YouTube across desktop, mobile apps, and the YouTube app for TV.”The affected verticals that are known so far are:  Alcohol sales Gambling Prescription drugs Election and political ads In my opinion, this makes sense as YT is gaining popularity in mainstream (big screen TV). 7. New Ad Formats in Microsoft Advertising - Microsoft is introducing new ad formats called Tours and Activities that they say will be unique to the platform (at least for now until this format gets copied by another platform).  The ads are made in real-time by the Microsoft's AI (thus no keywords are not required) for relevant queries using  unique feed files that include images, price, reviews and videos. Advertisers in the U.S. and UK can sign up for the open beta by filling out this form or getting in touch with their Microsoft Advertising representative. You can learn more about the required and optional attributes at Microsoft Advertising's Tours and Activities ads help page.8. Integrating Your Podcast to Your Facebook Page - Facebook is providing podcasters with more ways to promote their content by connecting it back to their Facebook page. After you connect your podcast's RSS feed into your Facebook page, facebook will automatically generate connected, playable News Feed posts all episodes published moving forward. And users will be able to listen to every episode directly on Facebook. And Facebook is also planning to add a feature that'll allow listeners to create clips from their favorite shows.9. Facebook Adds New Features to Group Admin - Facebook adds new tools for Facebook Group Admins, including improved comment moderation processes , ‘Conflict Alerts,' and an updated overview dashboard that will highlight group tasks that require attention. They also made the Admin Home customizable that admins can tailor to their needs. The comment moderation feature will enable group admins to set up their own criteria around what they want to moderate, and even automatically moderate both posts and comments based on these rules. For example, admins can setup a rule to automatically decline comments that include a link to a third-party site, which could be good for branded communities and avoid conflicts with competing options.Group admins will also be able to restrict people who don't qualify to participate based on a range of options (including how long they've had a Facebook account and/or how long they have been a member of the group), while the tool will also provide access to Facebook's advanced anti-spam tools. ‘Conflict Alerts' will use Facebook's AI to detect and notify admins when there may be contentious and unhealthy conversations in their group, so that they can take action as needed. And then admins can take actions such as temporarily limit how often specific group members can comment, and control how often comments can be made on certain posts that admins select. Other things Facebook added are: a.) new overall management and insight tools for groups, including new member summaries, which provide an overview of each group member's activity, b.) a new appeal process for group admins, covering content that they or other admins have posted, or that they have approved from members.c.) ability  tag group rules within comments and posts for clarity, while group members will also be able to tag specific group rules when they report posts and comments to adminsd.) and finally, making pinned comments and admin announcements notifications available in all groups.10. Facebook Launches Program to Provide Opportunities for Independent Artists - Facebook's Independent Artist Program will help unsigned musicians earn money from their music by making their content available on Facebook and Instagram through Facebook's partner platforms DistroKid and TuneCore. Facebook will also provide data insights to help artists track their content performance over time.  Remember, back in April we covered on our TWIMShow how TikTok provided similar opportunities to independent artists through their partnership with UnitedMasters. 

This week on Marketing O'Clock, it's love at first Insight when Google Analytics and Search Console data come together for new Search Console Insights. Plus, Amazon websites are going to block Google's FLoC, new reports are here 4 marketers in Google Analytics, and Shop Pay is available to all shoppers on Facebook and Google, regardless of whether the merchant is a Shopify retailer.

Apple Podcasts Subscriptions go live worldwide; Shopify expands its one-click checkout, Shop Pay, to any merchant on Facebook or Google; Tech antitrust crusader Lina Khan is confirmed as FTC commissioner

Meron Capital, an early-stage VC fund, has announced its second fund of $50 million. The fund will invest in Israeli companies developing software-based solutions for enterprise, cybersecurity, digital health, finance, DevOps, and other areas. Ten firms have received further funding, with Immunai, Solugen, and Armory alone revealing total investments of more than $300 million so far.Andreessen Horowitz (a16z) has officially launched a new website, an a16z subdomain, for publications called Future. The publication will initially focus on themes relevant to the firm's investment sectors. Still, it will grow over time with the help of a mix of their employees, paid writers, and industry insiders such as founders, professors, and entrepreneurs.Flexmoney, a full-lifecycle digital credit network platform for lenders and merchants, has raised $4.8 million in a Series A funding round led by Pravega Ventures. Other participants include Z5 Capital and other marquee investors. The fund will be used to expand the Mumbai-based startup's credit network reach to include many more lenders and merchants and introduce several new products and solidify its position as India's premier digital credit and BNPL infrastructure, the company said. Crate.io, a database platform developer, has received an extra $10M in financing. According to the firm, it has raised around $31M in total funding. CrateDB Edge extends the capability of CrateDB Cloud to clients' remote and offline locations. CrateDB is available in the cloud, at the edge, and on-premise, giving Crate.io complete flexibility in digital transformation.Iterable, a cross-channel customer experience platform, has secured $200 million in a Series E investment round. Glynn Capital, Silver Lake, Adams Street, and Deutsche Telekom Capital Partners are among the participants. Post-money, the firm is valued at $2 billion. Big data analytics are used in Iterable's solutions to assess user behavior and enhance engagement time, channel, and frequency.OCR Labs, an Australian digital id verification company, has raised $15M (€12.5 million) in Series A funding led by Oyak Group amid growing demand for digital id verification. Reports state that the ID verification market is expected to be worth $15.8 billion by 2025. OCR Labs will use the proceeds in expansion.Multi-channel commerce platform Shopify has announced that it will extend its one-click checkout product, Shop Pay, to businesses and other non-Shopify merchants selling on Facebook, Instagram and Google. This marks the first time that a Shopify product is made available to non-Shopify users.10x Future Technologies, a London-based digital banking platform helping financial providers transform the way they operate, has raised $187 million in a Series C round co-led by BlackRock and Canada Pension Plan Investment Board (CPP Investments), reports state.Uberall, a company that helps enterprise resellers to deliver memorable ‘Near Me' (location-based search) brand and marketing SaaS solutions, has announced its raise of $115 million in funding led by Bregal Milestone. Alongside its fundraising, Uberall, as a part of its growth strategy, has also announced its acquisition of MomentFeed, a provider of proximity search operations in North America. Duda, a responsive website builder for digital marketing agencies, hosting companies, and SaaS companies, has announced its %50 million Series D funding led by Claridge IL and its existing investors- Susquehanna Growth Equity and Vintage Investment Partners. The company stated that this is its largest-ever fund raised, taking the total amount to over $100 million.San Jose-based Elisity, which provides identity and behavior-based enterprise security, has announced the close of its Series A funding, where it raised $26 million from Two Bear Capital and AllegisCyber Capital. Previous investor Atlantic Bridge participated in the round.Bengaluru-based Apna. a professional networking platform working towards solving India's unemployment at the grassroots level, has raised $70 million in a Series B funding round co-led by Insight Partners and Tiger Global, reports state. Apna's valuation post the funding stands at $570 million.Upflow, a French startup, has raised $15 million in a Series A funding round. The business wants to assist you in pursuing late payments. Other participants include 9yards Capital, existing investor eFounders, N26 co-founder Maximilian Tayenthal, auxmoney co-founder and CEO Raffael Johnen, Uber SVP of Delivery Pierre-Dimitri Gore-Coty. The firm intends to expand to the United States as a result of the fundraising round.Macrometa, an edge computing startup, has announced that it has raised $20 million in a Series A round led by Pelion Venture Partners. Other participants include DNX Ventures, Benhamou Global Ventures (BGV), Partech Partners, Shasta Ventures, Fusion Fund, and Sway Ventures. Cord, a startup automating annotation processes for computer vision, has announced that it has raised $4.5 million in a CRV-led seed round. As the firm prepares to hire more staff, the funds will be used to grow Cord's client base, and platform.

Apple Podcasts Subscriptions go live worldwide; Shopify expands its one-click checkout, Shop Pay, to any merchant on Facebook or Google; Tech antitrust crusader Lina Khan is confirmed as FTC commissioner

Crackdown on Big Tech, Apple VR, Amazon HR, Amazon Fresh, Spotify Netflix, Shopify Shop Pay

Heute sprechen Daniel Höhnke und Tim Schestag über den Launch der B2B Edition bei BigCommerce. Damit ist BigCommerce mit seiner SaaS Commerce Plattform einer der ersten reinen SaaS Anbieter mit einem ernsthaften Fokus auf den B2B Markt. In den News der Woche: - Rewe steigt bei Flink ein und wirbelkt den Quickcommerce (Lieferungen in unter einer Stunde) noch mehr auf - Shop Pay von Shopify kommt in den Google Checkout (Google Pay) - Pearl.de nach Unwetter seit Tagen nicht mehr erreichbar Übern Tellerrand: - Shippo aus den USA mit 2 deutschen Gründern nun über eine Milliarde Dollar wert -> Wäre so in Deutschland nicht möglich gewesen!

Ab morgen: Merchant Inspiration Live -> http://www.merchantinspirationlive.com -- Was gab es wieder für Updates in den letzten Monaten von Shopify hier im deutschsprachigen Raum? Was sind die neuesten Features, die man sich definitiv anschauen sollte? Regelmäßig kommt der technische Partnerbeauftragte von Shopify, Roman Zenner, zu uns in den Podcast, um über genau dies mit uns zu sprechen. Heute ist es wieder soweit! Wir sprechen über die Shopify Abo API, Cross-Selling im Checkout, die Schnittstelle zu TikTok und was da noch kommt, Shop Pay und die weiteren Schritte in dem Bereich und noch einiges mehr. Wenn du auf den neuesten Stand kommen möchtest, was Updates & Releases von Shopify und was dies vor allem für den deutschsprachigen Raum bedeutet, dann hör definitiv in diese Folge rein.

Today we will be diving into Shopify. Shopify was founded in 2004 by Tobi Lütke and Scott Lake around their original problem of why it's so hard to build an online business when they struggled to open an online snowboard equipment store. Today, Shopify's goal is to make commerce better for everyone and it's essentially an on-ramp for people looking to sell online.    To help us break down Shopify, I'm joined by co-host Zack Fuss and our guest Alex Danco, who works on the Money team at Shopify.   To really understand Shopify, you have to understand its different business units -- Core, Merchant Services, Ecosystem, and the new Shop platform -- and the role they each play in making commerce easier and better for merchants. We begin this breakdown by covering each of those business units and how they compare to Apple's business lines. We then dive deep into how Shopify makes money through the first and second derivative of their merchant success and how Shopify thinks about friction in e-commerce. We close with an incredible analogy of Shopify and StarCraft and the tools that Shopify has built into the still-nascent world of e-commerce.   For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Tegus. We created Business Breakdowns to uncover the lessons and frameworks behind every business, and that's what makes Tegus our perfect launch partner. Much of the foundational prep for these episodes starts with research on the Tegus platform.    With Tegus, you can learn everything you'd want to know about a company in an on-demand digital platform. Investors share their expert calls, allowing others to instantly access more than 15,000 calls on Coinbase, Hinge Health, Farfetch, or almost any company of interest. All you have to do is log in. If you're ready to go deeper on any company and you appreciate the value of primary research, head to tegus.co/breakdowns for a free trial.   ----- Business Breakdowns is a property of Colossus, Inc. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss   Show Notes [00:03:03] - [First question] - What Shopify is as a product [00:04:58] - Product pillar 1: Core[00:06:58] - Product pillar 2: Merchant services[00:09:02] - Product pillar 3: Ecosystem [00:11:04] - Product pillar 4: Shop [00:13:08] - The evolution of commerce with the rise of the internet [00:20:01] - Differences between high and low trust commerce [00:24:48] - The role of friction and trust in stakeholder variety [00:29:18] - Overview of all four product pillars' business models [00:32:10] - Shopify App Store [00:33:16] - How Shopify competes and partners with their competitors [00:35:53] - Shop Pay expands to Facebook and Instagram [00:37:49] - Key areas where Shopify will continue to grow across their product pillars [00:41:52] - Affirm, Klarna, Afterpay [00:42:56] - Potential pitfalls of having such a high self-imposed quality bar  [00:44:12] - Conway's law[00:44:12] - Aggregators versus platforms [00:52:35] - Unique marketing aspects for Shopify's sales and marketing with their subscription model  [00:55:37] - Shopify: A StarCraft Inspired Business Strategy  

Was ändert sich im mobilen Onlinehandel auch rasant für den Shoptech-Sektor? Anhand von Shopifys Shop-App und Shop Pay, Klarna und Clubhouse sprechen Jochen Krisch und Marcel Weiß in den neuesten Exchanges über den mobilen Kontext nicht nur für Shoptech-Anbieter. Werbepartner: * Taxdoo – Die Compliance-Plattform für die digitale Wirtschaft. Rabatt: Mit Email an exchanges@taxdoo.com und Betreff „Exchanges“ gibt es für die ersten drei Monate ein kostenloses Grundpaket (mindestens 89 Euro pro Monat). https://www.taxdoo.com/

This Week: - TikTok Launches Social Commerce Features - Shopify Adds Shop Pay to Facebook & Instagram - Toy R Us Closes Its Last Stores ___ John Suder (@johnsuder) Producer/Editor and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz) CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman (@BrittanytB) Writer and Junior Marketing Coordinator at SUMO Heavy https://twitter.com/BrittanytB About the eCommerce Minute: The eCommerce Minute is a production of SUMO Heavy, a digital commerce and strategy firm located in Philadelphia and Brooklyn, NY. Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy --- Send in a voice message: https://anchor.fm/ecommerceminute/message Support this podcast: https://anchor.fm/ecommerceminute/support

Find more info on the news discussed in this episode: - Shopify press release on Shop Pay expanding to Facebook and Instagram - Linkedin post from Adam Pearce (Blend Commerce CEO) discussing if Clubhouse is useful for the Shopify community - Shopify changelog on Automatic discounts for POS Pro - Shopify help center regarding location-based tax settings - Shopify help center regarding checkout upgrade Regularly check the Shopify official logs: - The global changelog - The developer Changelog You can follow: - The @ShopiShopaShow on Twitter - @ShopiShopa Consulting on Twitter, Instagram and Linkedin - @ChristopheDavy on Twitter - @ChristopheDavy on Linkedin And to go further: - Visit ShopiShopa Consulting website - Read ShopiShopa Consulting blog - Subscribe to ShopiShopa Consulting newsletter

On this week's #WednesdayOneThing, Hamza & Maury talk about how Shopify launches their Shop Pay payments feature on Instagram and Facebook...aka more ways to buy from your favourite shops

eicker.TV - Homeoffice! Twitter, Shopify Shop Pay, Content-Moderation, Zoom - Frisch aus dem Netz. Weiterführende Links und Zitate zu allen angesprochenen Themen finden sich immer via eicker.media und für diese Folge direkt unter: https://eicker.digital/eicker-tv-homeoffice-twitter-shopify-shop-pay-content-moderation-zoom/ eicker.TV ist der Videokanal von Gerrit Eicker und eicker.digital zu Technews und Netzpolitik. Wir sprechen Online. Frisch aus dem Netz. https://eicker.digital Wir sprechen Online. - eicker.TV - https://YouTube.com/eickerTV - eicker.video - https://TikTok.com/@eickerTV - eicker.pictures - https://Instagram.com/eickerTV - eicker.news - https://SoundCloud.com/eickerTV - https://Twitter.com/eickerTV #eickerTV #Homeoffice #RemoteWork