Podcasts about south san diego

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Best podcasts about south san diego

Latest podcast episodes about south san diego

San Diego News Matters
Bob Filner's complicated legacy

San Diego News Matters

Play Episode Listen Later Apr 29, 2025 15:26


Former San Diego mayor Bob Filner has died at 82. The harassment scandal that brought him down left a mark on city politics. Plus, a San Diegan is creating an online unity-building platform with the hope of bridging political divides. And, new projects in Imperial Beach and South San Diego aim to protect bicyclists and pedestrians from collisions with drivers.

complicated san diegans imperial beach bob filner south san diego
The Finest City
A Collaborative Approach to Ensure a Family-Friendly, Safe, and Clean Imperial Beach — Imperial Beach Mayor, Paloma Aguirre

The Finest City

Play Episode Listen Later Feb 9, 2024 24:17


Jen welcomes Imperial Beach Mayor, Paloma Aguirre. Mayor Aguirre earned a Master of Advanced Studies in Marine Biodiversity and Conservation from Scripps Institution of Oceanography at UCSD and spent 10 years working for Wildcoast. She talks about her advocacy in the fight against sewage pollution and towards building a better present and future for Imperial Beach residents. Mayor Aguirre talks about the current environmental issues facing the city and the efforts to upgrade wastewater treatment plants. She also highlights the city's priorities around housing, homelessness, and supporting local businesses.   Timestamps: [2:08] Mayor Aguirre joins the show and shares her career journey to becoming the Mayor of Imperial Beach. [2:19] Mayor Aguirre is the first Latina Mayor of Imperial Beach and the first Latina on the council. [3:04] The sewage crisis in Imperial Beach. [4:06] Why it's important for the replacement of the failing Punta Bandera treatment plant for not only Northern Baja but also for Imperial Beach, Chula Vista, Coronado, and surrounding areas. [7:47] Finding the plant is in a severe state of disrepair and needing to invest even more than the original $300 million into the infrastructure. [8:53] The collaborative and collective effort to upgrade the treatment plants. [11:46] Mayor Aguirre's background in Mexico helps her understand the cultural nuances that exist when working with our counterparts in Mexico. [13:48] What will happen when treatment plants are upgraded and Imperial Beach enjoys tourism opportunities, but also the pressure of gentrification? [16:16] Working to help the unsheltered population. [17:00] The double-edged sword of speaking about Imperial Beach's sewage crisis. [17:55] The need to uplift local businesses. [20:58] Mayor Aguirre looks forward to showing the beauty and diversity of Imperial Beach during the World Design Capital. [22:58] If you haven't been to Imperial Beach in a while, check out the new breweries and beautiful bike paths!   About C-3   Even before the California Coastal Commission or Environmental Protection Agency existed, Citizens Coordinate for Century 3 (C-3) was the environmental conscience of San Diego. Since that time, in part due to C-3's leadership in education, advocacy, and empowerment, a plethora of organizations have developed throughout San Diego County. These organizations specifically focus on promoting progressive values in architecture, urban design, land-use governance, natural resource management, sustainable economic development, climate change resilience, and social justice. As the field of allies has grown, C-3's role has evolved to provide a platform that promotes creating civic community.   Opportunities for Advocacy and Engagement: C3sandiego.org Paloma Aguirre   Quotes: “We're going to do everything in our power to make sure that not just the community of Imperial Beach, but the entire South San Diego community has what everybody else has in this state and nation and takes for granted. That is clean air, clean water, and a clean environment.” — Mayor Aguirre [10:46] “Having been raised during my formative years in Mexico, I understand the cultural nuances when working with our counterparts in Mexico.” — Mayor Aguirre [11:04] “I think it's incredibly important to make sure that we attract new businesses, new developers, new investments, but also that we keep people housed here in Imperial Beach.” — Mayor Aguirre [14:23] “We need to make sure that we uplift our local mom-and-pop shops and small businesses, which are the backbone of our economy.” — Mayor Aguirre [17:55] “We are such a unique city. We are culturally diverse and sorry to the rest of the cities, but one of the most beautiful regions rich in natural resources.” — Mayor Aguirre [20:58] “IB is awesome.” — Mayor Aguirre [22:37]

Today in San Diego
Clean Water Distribution in Imperial Beach, Boil Water Advisory Impacts South San Diego Businesses, Clear the Shelters

Today in San Diego

Play Episode Listen Later Aug 26, 2023 5:50


In the "Today in San Diego" podcast, water bottles will be distributed by the City of San Diego, a boil water advisory has South San Diego County businesses pivot or close, and today all adoption fees are waived at the San Diego Humane Society for NBC 7 and Telemundo 20's annual Clear the Shelters event.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emo Brown: The Saddest Mexican
Ruben Torres: Love Thy Neighbor

Emo Brown: The Saddest Mexican

Play Episode Listen Later Aug 21, 2022 67:16


Love Thy Neighbor is a South Town foundation that has been Doing Good in the Hood for over a decade… Ruben Torres is the man behind the Movement.    We talk Faith, South San Diego and Legends.   I may even go to church

Real Estate Marketing Dude
What Kind of Videos, How to Script, & How to Distribute

Real Estate Marketing Dude

Play Episode Listen Later Mar 4, 2022 43:11


Welcome to the second training on video marketing and building your brand with video. What we're going to be talking about in this particular training is going to be how to script, distribute, and multipurpose your video content. If you did not watch the prior video, we spoke all about your video strategy and how important it is to dial in to the right one for you and why we're doing it to begin with. Watch that before you watch this one. So as long as you have, then we're going to go and get right on into it.Everything you do in real estate is content, whether it's listings you're taking, the case studies you're creating or clients you're serving, even just pictures you're sharing on social media, of really, really cool stuff, or it's blogs, or writing or videos we're creating. Everything you do is content and once you realize that everything you do is content you start realizing that the content you're going to create is going to be much like your own little HGTV series. Let's dive into that today!Three Things You'll Learn in This EpisodeHow to make content creation easyThe importance of authenticity The best brand building toolResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike way ambassador, real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living, it's your job to remind them, let's get started.What's up everybody, and welcome to the second training on video marketing and building your brand with video. And what we're going to be talking about in this particular training is going to be how to script distribute and multipurpose your video content. But if you did not watch the prior video, we spoke all about your video strategy and how to and how important it is to dial in the right one for you and why we're doing it to begin with. Watch that before you watch this one. So as long as you have, then we're going to go and get right on into it. So what we're really talking about folks is content creation, and we're going to go a little bit deeper than we did in the previous training. And everything you do in real estate is content, whether it's listings you're taking, whether your case studies you're creating or clients you're serving, or it's just pictures you're sharing on social media, of really, really cool stuff, or it's blogs, or writing or videos we're creating, like what we're talking about here, where you're creating neighborhood videos or other community information. Everything you do is content, small business owner interviews, it doesn't matter. And once you realize that everything you do is content. And you start realizing that the content you're going to create is going to be much like your own little HGTV series, right like last week, we talked about creating a show. And if you look at any of these shows on HGTV, they've already done a lot of the work for us. They've showed us what the appetite is for what people want to see on television. And because there's a whole damn channel dedicated to our profession, I don't understand why we overthink this so much the content creation should be really easy. And it is, but content creation around your personal brand, is what you want to dial in. Because that's ultimately what people are going to remember. So, you know, the reason why the first training we created this, this show is because it's just like we're creating an HGTV show, if you have a show, what is the purpose of it. And that's going to determine the content that you create and how you create it many times, because you're simply just the host. And these videos are not about you. You don't need to sell people all the time on real estate or mortgage or whatever side of the business you're in. But it is your job to remind them that you exist. So when you create a show, every time you're publishing or you're creating content, or you're distributing your content, it doesn't matter. Every single video people see will remind people that you're in real estate, so you don't necessarily have to hit him over the head with your calculator or your lockbox. So look at the content, you have an excuse to market your database and attract people just like you. That's exactly why we dialed in the content strategy. You know, we spoke about it briefly. Last week, you know, you have to be doing stuff that you're excited about doing if I started doing a bunch of cooking videos, it's not going to be that authentic, and therefore nobody's going to watch them. So the key is really figuring out what kind of content are you excited to create that you can see yourself doing long term and over time. Because once you nail that this should be fun, then the key is you do not want to make your content boring, you want to make it authentic. So where most people start is what kind of videos am I going to create? This is the biggest holdup? What do I say? How do I say it I'm too fat. I don't like the way I look or whatever it may be. But it's so important that once you define your strategy, first, you'll know how to communicate through your brand. That's the key of having a brand. You cannot build a brand without creating a bunch of content all around it. It doesn't go the other way around. Someone who's not creating content and not in communication with anyone and no one knows exists doesn't have a brand. But someone who's consistently creating content on a consistent basis, put it in front of a bunch of people that are responding and engaging with it. Well, you start to build one. So we'd like to build the show and then create content for the show because the show will determine how you create videos and they'll identify a way for you to find video styles that you like, so that you can run with it. Video is not lead generation and that's what you want to get out of your head at least in the way we're explaining it. I can create videos for leads. And I can do call to action videos and we do if you visit my site, you'll be retargeted with a few of them. Butit's a brand building tool. That's what we're using it for in the real estate industry. It's a referral based business. So we have to stay in communication with With our audience with our database with our people that are responsible for sending us referrals, repeat business and doing business with us in the future. That's what we're doing it for. Because if you stop talking to your significant other, what's going to happen, you're going to get a divorce, and they're going to cheat on you, when you stop talking to your database, the same damn things gonna happen. And you want to approach your video marketing campaign no differently than you would like direct mail farming. Direct Mail, farming has been around since the dinosaurs ruled the earth and how it works. I've done so many different podcasts with people all over the place. And I could tell you straight up, everyone has the same stats. And typically how a direct mail how farming campaign works with direct mail is, you know, you pick an area $200 $500, whatever it may be. And after year one, you spend a direct mail piece to that neighborhood and it shows up on their doorstep every single month. Year one, you might get one to two listings, your two, you'll see five to seven, your three, it starts going seven plus maybe 1012. And the reason why that occurs is because the people who live in that neighborhood, when you keep showing up and communicating with them. Over time, they start to realize and say, hey, that's that real estate guy. That's his neighborhood, he knows this neighborhood more than anything, then they start seeing your face and they start seeing your other content, they start seeing you in a grocery store. And it's consistent communication that makes the farming campaign work. Well, we're doing the exact same thing with video. But the only thing that's different with video is whom we're targeting, I would much rather target my database, my friends, family, aunts, uncles, anyone that has ability to do or, or refer me business. And that's going to come from the relationships you have in life. However, if you're farming a camp if you're farming a market, or if you could still farm with video. So you know, look at your audiences, like we spoke about last week, the primary audience is always going to be the people that know like trust and love you first and foremost. But my point is on this slide here is that if I did direct mail for, you know, 15 months, and I decided to take four months off, did I just screw up the previous whole campaign, probably, that's how important consistency is. And you'll never be consistent with video, if you're not excited about your process, or what you're creating content on, you'll push it off, you'll kick the can down the road, like so many other people do. That's why that first training was so important. So what we're going to do is walk you through a bunch of different types of videos. And then you can see what, what, uh, what they sort of look like. Now, I believe the sound is going to come on out here. And what we're gonna do here is walk you through just a couple different videos, and I'll sort of let it play in the background when we talk through it. But this is a case study, right? So how much house can I afford case study, this is a mortgage broker and a real estate agent teamed up together. And they created a case study on a client that they both helped out. And they just basically walk through the scenario, as you see right here step by step. They're in the Denver market. And oftentimes one of the things thatI can't stand personally with real estate agents is when they are always posting just listed just sold. It's it's not cool to brag about how much money you made. But it is cool to tell story about the people you served. So I just challenge you to if you thought about how much more attention would your brand get if you started saying, hey, this 45 year old single dad just got his daughter her first own bedroom and guess what they're owning, and his payments $300 less than it was when he was renting. Here's how that's called a case study. So you can create case studies and get testimonials on video, you can just tell the story. But there's so many different types of case studies that you can go out there and create. See a case study is nothing more than what every HGTV show is. Except those case studies are about 30 to 60 minutes long, their full out productions, we're doing the exact same thing, but anywhere between a four to seven minute video in this exact case. So what they're doing here is just walking people through just exactly how they created and backed into a monthly payment and helped out one of their clients and how they qualified and all of that. So it's very important that this could this style video could apply anytime you have a really cool story to tell. Right? And it's just an easy way to go off and do it. Now, as we go through these different videos, I'm going to give you the pros and cons of each of them. So these videos will have pros and cons to them. But regardless of what you're creating, everything's going out to your database and we're going to cover the distribution part. But you're always going to post content and make sure everyone that you know sees it. Then you're going to multipurpose it to other places and we're going to cover that but for this time type of video the pros and cons are, these are really easy to create, you know, you're just telling me the story that you got paid on essentially right? So you know it very well. Contents very easy to script, you could shoot these at a house, you can shoot these on a green screen, you can shoot these at your desk, the key is having the story and having the right, you know, format for it so that people understand it. And people follow it. It's very good for authority, it's good for conversion content, I love case studies, I'm like review pages on websites, very effective for that. And just think about when you hire a service, a lot of times one of the most visited pages on your site, at least mine is, is my reviews pages, because people before they schedule a demo with us for to interview us for their video marketing. They're also looking for to make sure what other people say about us. So for a case study the way you multipurpose this content down the road, it's good for core content, it's good for conversion content and our social proof. But don't expect a ton of views on YouTube. You know, if your whole strategy for video marketing is going to be I want to blow up my YouTube channel. Well, this is probably not the right type of video to do. Unless you have some really interesting things like dead bodies under houses. Really crazy, like ghosts in a house like that. Unless it's something compelling like that. Chances are you're probably not going to get a big YouTube following on that. So these are the different things you sort of weigh out when you're looking at, okay, why am I creating content? What's the purpose of the content I'm creating? Am I doing it to build a brand? Or am I doing it to attract new clients? But it doesn't? There's so many different ways that go that answer will be different for everybody. So let's check out another video right here. This is an agent Orlando. Orlando, colorful neighborhoods. You're ready, let's roll. So he has a series called touring for and then it named brand of his team, as you see on screen right here is the Rockstar home team makes sense for Rockstar to have a series called touring for, because that's what rock stars do. But because we've developed and identified what the strategy is everything he does will be on tour home tours, neighborhood tours, bar tours, music venue tours, it doesn't matter the themes been created. But he'll never run out of things to say, No, I love doing neighborhood videos, I love being on site. There's a lot of benefits to doing these types of videos. But there's also some pros and cons to them. So what we're going to do is walk you through exactly what all of those pros and cons are. So pros and cons for neighborhood tours now. So one of the best videos, you can absolutely do, no doubt. They can do really good on YouTube, if you keyword it correctly, and you cover a neighborhood that gets a lot of love and views. Well yeah, you could get 1000s of views on this. And on Facebook, people like these two people like seeing the tour, they like the personality to come out. So they do extremely well on both YouTube and Facebook in terms of engagement.Definitely one of the best videos to do. But the negative part about a neighborhood tour is it takes the most amount of time to create unfortunately, that's why we don't get enough of them from any of our clients. Because you're that video, you're going to go on the neighborhood, you're going to go on site, you're going to take us on a like a walking tour going to show us around different aspects. Now you can also create these videos in studio and in in, even on a green screen. But you got to have the footage or the B roll of the neighborhood to pull it off. So there's a lot of ways you can shoot these and get them done. It's all just based on comfort level but no doubt neighborhood tours neighborhood community videos are definitely one of the best videos you can do. Next one you see here is business owner interview. Somy name is Melissa DeSantis with exp Realty and welcome to another episode of mama three to find a one show that focuses on everything. Andso in this case, this is a business owner interview, you guys have probably seen some agents that have done business owner interviews. Now, this has another very specific strategy. I see these work differently in different markets. The key is what are the right business owners interviews to do for you. The show you're looking at right here is called mommoth. redefined. And obviously this is a pop up business and the Christmas season. So they redefine what they offer there. It makes a lot of sense to be on brand. But this is also the whole local celebrity strategy, right. You might have heard that term used in many trainings or from other trainers. They're teaching a lot of the same stuff that we do. But business owner interviews are great for brand. The key is to make sure you do the right ones. If you recall from the first training, we walked you through a couple different shows. Couple different you know show concepts. And if you're going to do businesses, well make sure they're on brand is on my only advice. So for example, if you were a military brand, make sure you do veteran owned businesses. If your brand is based on you being a parent or a mom or dad, make sure you interview kid friendly restaurants or kid friendly businesses or parent friendly businesses, if your whole brand is based on being a single bachelor, and all you do is Chase women, well, you know what type of content you're gonna create the nightlife, the nightclubs, the bars, and all of that. You see, what business owners you'll create interviews on are going to be based upon what your brand is. Remember, the videos you create, enhance your brand. That's what we're after right here. So once you dial in the show, you could see what type of businesses that you would cover, or that your brand would cover. That's the key for doing the entire damn thing and not running out of content to say, a very popular show that you may not may know of diners, drives and drives with Guy Ferrari. That's a food show. Okay, a lot of people have seen it on the Food Network. But what kind of food is he covering, he's covering very specific niche of food. He's not interviewing five star Michelin restaurants, he's going after the grease pits of America and hangover food for dudes. So it's very on brand for him. So you got to figure out what that is for you. So let's go through some of the pros and cons. Again, it's the local celebrity strategy. Really good on Facebook, just don't do boring businesses, like don't go out there and interview a mortgage broker, it's way too boring, or home inspector or an attorney, those things are just so boring, people don't watch them as much. But when you interview restaurants, or pop up events, or places people generally go for social or have fun, you get a lot better engagement, and you want to create the content on new places that open up in your community, or equally as the staples of your community. We've seen some clients get up to 10,000 views on Facebook, for business owner interview, and it's because community supports community. Alright. Now, if your goal is to blow up your YouTube channel, don't expect to do it with business owner interviews, that's just typically not the type of interview video that is going to get 10s of 1000s of views and just turn into a ton of business. It's just not the way that it works. I love the strategy for database nurturing, right? I love it for networking with future referral sources. See the business owners are just future referral sources. And when people say you want to attract your like client, well, you're creating content on businesses you support because you agree with their positioning. So of course, you're going to attract the same type of client because you're creating television commercials for future referrals. That's what these business owners do. They share the living daylights out of these videos, and they get you more eyeballs for you. So lots of good stuff with it. Just make sure like I said earlier, you keep it interesting. So let's go ahead and look at another type of video strategy, which is based around YouTube.So today, I'm going to share with you that good, no windyWelcome to the newest.So Stan is a mortgage broker. And he just moved to Wyoming, Cheyenne, Wyoming. And Isn't anyone there doesn't have a database. So it makes a lot of sense for him to go after YouTube clients. The name of his show is called why not? Like why not Wyoming. And everything around the content that he's going to create is going to be based to rank on YouTube. He's creating content that people search for on YouTube. And he wants to generate relocation clients which he will this strategy literally, he's already got 1000 over 1000 views on a couple different videos. And if you want to see you could just go to YouTube and type in living in Cheyenne, Wyoming. And you should see him pop up first right there and see all the videos he's created. He's only been creating content for like a month. But his goal is very specific. Right? He's looking for lead generation. So there's a very specific type of video that series he'll be running with. So let's go through some of the pros and cons on this. This strategy you may or may not have seen before, but as a couple people teaching it, we script that and distribute these videos for different people around the country to and I can tell you exactly what to create 99.9% of the leads that come off of these videos will be buyer relocations. And the reason for that is because when people are moving relocating one they're not being referred to anyone. And two, they're trying to get a visual cue of the What the hell's going on in that neighborhood. I'm across the country five years ago, and I found myself on YouTube, exploring what California and San Diego looks like and all of that, because I wanted to see what their real estate looked like, I want to see what the strip looked like on the beaches look like. So it's the same exact thing here, you want to do the exact same thing, you're creating a lot of content that is very community focused cost of living in top three neighborhoods in where to live in, you know, and you're doing this for a specific strategy. Now, I do love the strategy because I think if you get there first, and if your markets not that competitive, you could generate there's there's agents that are crushing it, and lenders are crushing it on the strategy, we have people there closing every month, multiple clients from this. So it's very, very effective. And the thing though, with it is that it's not the most fun, not fun, fun content to create. A lot of it will feel repetitive, you know, pros and cons of living in Encinitas, California. And sonidos, good, bad and ugly, moving in soon, it isn't the eight things you need to know. So the content, a lot of it will feel a little repetitive, but you're playing a different game, you're playing an SEO game, you're trying to generate clientele, from YouTube, in the strategies out of the bag, there's so many of these different videos that you can create, but they're all going to be focused around living in or moving to, or neighborhoods in, or tours work really good. With this as well. So it does feel a little bit repetitive. Now, these videos we see is that when a client's post them up on Facebook, and you're not sharing the YouTube link, so I'm not saying share the YouTube link on Facebook, you upload the video organically. They don't generally get as many comments as say, like a neighborhood tour or business owner interview would. But they're gonna outperform on YouTube all the time. Right. So we have a lot of people like to start with this strategy. But again, regardless of how we're putting videos on YouTube, but all of them on YouTube, you always multipurpose your content on YouTube, why not? But how it performs on YouTube will be totally different. It's all about what what type of content you're creating, and how you want it to perform. When you multipurpose it all the content goes in front of your database. But how multipurpose it is will change. The strategy won't be available pretty much in every single market. If your market is competitive, there's a lot of agents already creating this content, expect an uphill battle, you might never get to the top and get those results. But if you're in a market where no one's doing it, how, you know, I would do it in a heartbeat. If you have if you don't have a large population, don't expect 2000 200,000 views. You know, it's all based upon search, and then competition. But the strategy is very effective.So you're thinking about moving to the San Antonio area look for someone to give you the bottom line of what it's really like, well we excuse me for a second real estate cycles.So obviously, this guy likes to have a little bit of fun. He's hilarious. He's very funny on video. And he's creating real estate content, but he's doing it in a funny way. And this is the 15 buyer commandments not to do. So he's having a good time with it. He does a lot of green screen stuff. He's always dressing up in character, and real estate content you can have fun with but you can also keep it very professional, you don't have to do anything superduper crazy with it either. But there are pros and cons of real estate content. The type of content I'm talking about are going to be the closing costs, you know, city name closing costs, how to buy and sell at the same time, the home seller marketing plan, how to determine your budget, how to pick the right neighborhood, stuff like that your core content that you would give and say a listing presentation or a buyer's presentation. So let's go through the pros and cons of Korean real estate content. It's going to be the least engaged content you're going to get typically, unless you're doing stuff like that. Usually it's get the least amount of comments least amount of views on YouTube and Facebook most real estate content on YouTube doesn't show okay. The type of process like content I guess, don't expect your channel to blow up. Just getting out there and talking about real estate isn't gonna make you the next YouTube celebrity. In my opinion. It's a very hard battle you got to create people content that people are going to be searching for. However, it's really good for conversion and authority. This is the core content that's on your site. We have a lot of people create and even on our site, we created a buyer Learning Center, a seller Learning Center, a va Learning Center. Each of these learning centers have different videos within them a five to six videos per thing per Learning Center. And all of them are there just to educate. So this is the type of car to use over and over again, you send the clients when you're in conversation. So you use it as conversion, you can also use it on ads. And you only got to create this kind of stuff once, but it definitely you want to have this up on your site, I think is the most effective place to multipurpose it. Don't expect a ton to perform off of your YouTube channel. If that's the goal, that's not the right strategy more than likely, but again, doesn't mean you don't put it in front of your database as well. So point being is that those are five of the most common types of videos people do. But there's plenty more you could be doing react videos, you can be doing, like real estate, what you get for the money videos, you could be doing blooper videos, there's no shortage of content to create. But you'll get an idea off of how that part works. So what we're going to do now is focus on how you script for a little bit, and then we're going to get into content distribution. And then we'll get this training wrapped up. Because the next question we always get as well, how am I going to script all of this different type of content like, this is crazy, I can't script all this stuff who's gonna write these for me? Well, truth is, is that I'm just going to walk you through the basics of scripting, and show you sort of how it works. But you probably already know how to do this is the truth. And when you're creating content, and you're building a show, in this way, your your scripts are going to have a format to them. Remember, we're not selling your stuff. But every video is going to have the same components to it. And it's much like how you would write a letter or how you would write a book report or an essay even. And I want you to go back to the time and think and remember back when you're in school. And when you're in school. Your teacher. If I was writing a letter, my attention getter was dear Mike or Dear to whomever was addressed for right? Well, attention letter attention getter in a video is going to be if you want to blank and blank and blank and blank. Okay? If you really want to get the biggest bang for your buck, you got to do it in this neighborhood right here.Facebook came out with a stat it said 74% of people will decide to watch your video not in the first, you know, seven seconds. So the last thing I like doing a video said Hi, I'm Mike Cuevas and I've been in the business for years. Click, I'm gone. You got to get the attention. Tell me what's in it for me. Make it interesting, right? These are the biggest blueberries in all of California. Great. Don't need it short and sweet. But every video has an attention getter. Every video will also have an introduction. Tell me what I'm watching and give me a preview why it's important. An introduction to a letter would be Hey, I'm writing to you because I think blank blank blank in my name is blank. And I wanted to give you a couple reasons why I wanted to blank blank, blank. It's an introduction, right? In a video, I would say hey, what's up guys, it's Mike Cuevas with another episode of North County vibes. And what we're going to be doing today is I'm going to show you one of the best places in North County to get a burger. Now if you like burgers, you're going to see that in San Diego, there's not a ton of amazing burger places everyone hears all fit and doesn't like to eat like me. But that doesn't mean they don't exist, you just need to know where to go. What we're going to do here show you one of the best kept secrets and all here and go inside and check it out right now. Got that's an intro right? So every video will have an introduction. Alright, now the body of your video is going to be the core content of your supporting arguments. If you think back to the time when people were when you're in school, remember your teachers would say Alright, give me three supporting arguments to your essay or give me five reasons why that's the body. That's your core content. So if I'm creating content on a neighborhood, I'm focusing on those four body points or three points of the body I'm making maybe seen one is alright, so I want to show you exactly why people love live in this neighborhood. And right there is the very cute downtown. That is the number one reason see where I'm standing is just a couple minutes away from where I'm going to show you a most beautiful houses. But did you know that there's over 12 different restaurants, outfits, a shopping, public transportation and just about everything you're gonna want to do right here. Right? So the body would have a breakdown of the core arguments of your point, right? Every video is going to have them. They support why you're there. If you're doing a tour, you're breaking down your tour in the body. If you're doing a business owner interview, you're doing your questions, you're showing them how they make their food in the kitchen, then you're tasting their food. If you're doing a piece of real estate content, you're given all the reasons and education of why this is important. And then eventually at the end you're going to get to an outro Alright, so hope that helps if you have any additional questions you need help doing this you can reach me my contact information is blink blink blink blink. Make sure you subscribe to my channel look at some of my other videos on my site. Thank you so much for calling real estate dude. I'll see you on the next episode. Peace out short sweet to the point but you're still gonna have an outro the video doesn't just stop. But if you look at this, it's attention getter, Intro body outro, attention getter, Intro body outro, tension getter, intro, body outro, that outline, you can write any script you want. The key is, what's your content can be. That's why you create a show. So if you guys have more questions on this, feel free to message me on the site, you can send me some messages, I'm social, we have hundreds and hundreds of these scripts, we cater to different types of videos. But in general, they all have the same thing in common. And that's what it is. So the key here is that, regardless of what you're going to script, every video is going to go in front of your database, every video is going to go in front of people that have the ability to do business with you or refer business to you, or repeat business back with you. But you're going to Multi Purpose them for lead generation and brand. Every single one think long term, not short, every one of your videos will live on your YouTube channel forever, they live on your website forever. Look at YouTube as a search engine, because that's exactly what it is. Your website host videos forever, I highly recommend a site that you own, that doesn't have a huge monthly fee. Because once you start creating content, it's going to live there for the entirety of your brand's existence. longer lasting impressions leads to more referrals, it definitely leads to more repeat business and think of all of your content creation as a library of content down the road that you can get to repurpose on my site, I have a video on every single page. That's not anything more than that connect with people. That's my number one goal, that's the only thing I want it there. If I want to connect, I want you to build trust, I want to see if we're the right fit. And if we are great, let's do business together. But if not, that's okay, too, I'm gonna do that not everyone's gonna get along with me.It's how it works, folks. So let's bracket let's break down the distribution, sort of step by step. And we'll get this training wrapped up because what we're not doing is just creating videos and let them die in a news feed. And then people forget about them in three days, if you're going to invest in video content, marketing, content creation, need to maximize and distribute and distribute these videos, so you get the most amount of mileage out of them. So first thing we always recommend doing is video emailing your videos to your database, get rid of the market updates, get rid of the turn back the clocks and other crap content, start creating content that people actually want to see. With video email, we get way higher open rates, we average over 40% most cases, which is very high, it's a lot higher than national average. But it's for two reasons. One, we're not sending out crap content. And two, we're sending it to the right people. What we're not doing is spamming an email list of people, we have no idea who they are. But what we are doing is nurturing a database of people that know like trust and love us that all have the ability to refer do business with us. Again, if you're doing two videos a year or a month, I mean, you that for 12 months in a year, two videos a month, over 12 months 24 A year to that same list, which will grow over time, will you do more business because 10 to 15% of people on that list are moving, but 100% of them have a referral for you? The answer is absolutely. For your social platforms. You're going to distribute your videos on all your social platforms, and upload each organically. So if you're on Instagram, then put your videos on Instagram. If you're not an Instagram, then don't put them on Instagram. If you're on Facebook, put your videos on Facebook. But if you're not on Facebook, don't put them on Facebook. If you're on Pinterest, put your videos on Pinterest, put your videos also on your business page, but upload both organically. The point being is that anywhere that you're on social media 10 to 15% of the people who see your video content are moving and 100% of them have a referral for you. Those are the two numbers I want to ingrain in your heads. Because once you start chasing attention, that's when attraction occurs. When you upload these videos to your social platform, you're always gonna upload them or Ganic Lee, don't share the YouTube link on social media on Facebook, take the video and upload it organically. You'll get more mileage traditionally on the platforms. A couple things to look out for Tik Tok and reels on Facebook short form content, something that's coming up excuse me your website. So highly recommend put all the content back in your website I like to create take every video and turn it into a blog post. So I like to put the video on top of my page on the site. And then I like to take the do a little bit of a write up or some blog content to put down below it because you want to multipurpose every thing and over time your content on your site will grow same concept though, the agent that has a lender that has 24 videos on their site page on every site, well, they're going to convert a lot more website leads than the one that doesn't have a site or doesn't have any video content on the site. So you want to just make sure you multipurpose there. People don't go to your website to look up real estate for sale, in my opinion, they're going to your website to see if they trust no and can exceed themselves get in a car with you, while they look at houses for the next unforeseeable future. That's the truth, folks. So become more marketable, multipurpose, that content, put it back on your website, because that's where people will ultimately visit you at. And last, but not least, everything should go on YouTube, but not everything is going to perform on YouTube. What you're seeing here is a gentleman in Palm Springs that does very well on YouTube. But look at all of his videos are very community centric. So he's created a lot of YouTube related content. He's following a YouTube strategy. And every video will go on YouTube, but not every video will perform on YouTube. So just something you want to think about. Before you start your strategy, why am I doing this YouTube part of my game or not, and adjust accordingly. So every video I put on YouTube.Now, how YouTube works is, I hinted at it a little bit earlier, but I wanted to show this to you guys for a little bit is that the only type of content that we've seen, perform really well is going to be living in or moving in, living in or moving in. So in that case, you see living in Las Vegas moving to Las Vegas, people are typing in these different words. And those are typically for whatever reason that YouTube tells us to put up. So you always you don't create content for YouTube that you think is cool, you create content that people search for. Alright, so right here you can see living in Las Vegas moving to Las Vegas, relocating to Las Vegas, right? So it's very, very important to do your homework ahead of time. But YouTube's a search engine. Alright, so there's so many different types of these videos, I just want to give you a quick screenshot. The pros and cons of living in city name the cost of living in city name. Living in San Diego versus living in Encinitas, new construction in Southern California, the top three neighborhoods live in downtown San Diego, the top three neighborhoods to live in North County, San Diego, the top three neighborhoods to live in South San Diego, the good, the bad, the ugly of living in San Diego, top three things to do when living in San Diego. Relocating moving all this type of content, when you're if YouTube becomes sure your strategy, you want to maximize it, and you just need to know how to upload and optimize it. But most importantly, create the right videos that people search for. And that's the key with YouTube. It's not rocket science, but there's a process to it. And then one other thing I highly recommend is run ads. I'm huge on running ads to your database, your customer to a database, your custom audiences, your retargeting audiences. So I love running ads to people who visited my website, I love running ads to people that have engaged with me in the past. I love running ads to people I'm connected with on my pages. And then I love running ads to a custom audience of cell phones and email addresses. They always pencil. And the truth is the Facebook algorithms right now, your business page, you're going to get less than a 5% reach your personal page, you can get 15 to 18% from the last Facebook expert on my on the podcast I had on and because of that not everyone's seen your stuff. So I like running ads to the rest of the audiences that so I could get more reach, the more attention you have, the more attraction that will occur. So one this on what's the ROI? So people always ask me, how do you measure video, remember, and yesterday's training is not advertising. Its marketing and attraction and branding. So what you're going to see is that it's hard to it's very hard to find out what the ROI is, but this is the best way to look at it. And most people I tell is like, unless you're trying to break your YouTube channel, and some people will publish more, but realistically, I think how much time you have and how much can you really pull off? If you could do two a month for over a year's time that would equate 24 pieces of content or 24 videos 24 Everything. Okay? Now, this the key is you got to take the cost of those videos, how much is all that content going to cost you because there's probably gonna be cost you outsource editing. Now there's companies like ours that exist that can do editing and distribution and everything. But and I don't know what those costs will be. But I'll tell you what ours are ours would be $13,000 over the course of a 12 month timeframe. Now typically you want to look at okay, how much real estate do I have? To sell, to break even typically, that's in our numbers. Again, this is just a formula, you could break these down and just plug in your numbers, but at our numbers 650,000 to two and a half percent is about a break even point. So the question becomes, if you had 24 videos Video emailed to your database, posted on all your social profiles placed on your site optimized on your channel, and you ran ads to, could you sell more than $650,000 a real estate or whatever that number would be? And then you can answer the question about is the ROI going to be beneficial. The only time folks I've seen video not work is when people don't like you. But if that's the case, you're in the wrong damn business. Look at the big picture when you're building a brand. Because you don't build a brand with strangers, you build a brand based upon relationships, because the strangers eventually communicate back and you have to do it over time through consistent communication. So I love taking on a multi prong approach and I love incorporating direct mail. But let's just look at the big picture. Let's just say I had a database, a list of past clients, friends, family, aunts, uncles, waiting list, if you will,of people and I hit them with direct mail once a month. Let's say I had a and out of that, let's say 150 People, I'm sending them a postcard a month 10 to 15% of our moving 100% of mark every fall for me. I'm doing two videos a month, video, email those videos out to to another list, it's probably gonna have 150 250 people on it. Then I'm posting all those videos to social media and then I'm running ads to the rest of my custom audiences on social media. This is what attraction is, but you got to keep consistent with it. Because it's nothing more than a big game of attention. So I really hope that helped clear up distribution scripting we have a lot of other content feel free to visit us on our website. But we really appreciate you guys taking the training and watching the whole four step a class we have going on here with a brand face and if there's any questions that you have that you may need help with, or you need any assistance with please feel free to visit us or follow us on our social channels. Real estate marketing do.com That's real estate marketing dude.com Have a great day. Thanks for watching. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

SEEing to Lead
045 - Opportunity Gaps and Coaching

SEEing to Lead

Play Episode Listen Later Feb 14, 2022 41:41


Santos Gonzalez has spent the last 25 years working as a teacher and administrator at several schools in South San Diego. For Santos, education was a pathway out of poverty.  She grew up understanding that education held the promise of opportunity and choices.  She has spent her entire career making sure that her work delivers on that promise for every child she serves. She is now serving as a Leadership Coach with the L.A.E.P organization providing, coaching and professional learning opportunities to district, site, and teacher leaders at no cost to participants. Her work focuses on equity and meeting the needs of the whole child. Key Takeaways: Achievement gap verse opportunity gap. Equity is only achieved by serving the whole child. Culturally responsive practices and social emotional learning contain instructional strategies to close the opportunity gap. Teachers are affected by trauma much like students. Leaders need to practice vulnerability to be authentic. Hire instructional coaches to do the work you can't get to. Leadership is never about you. It's not personal, it's about getting the job done the best way possible with the best person possible. Build capacity by having a compelling vision Contact: Email: gonzalez@laep.org Coaching Website: gonzalez@laep.org/21csla LinkedIn: Santos Gonzalez-Verardo Facebook: Santos Gonzalez-Verardo --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Birdies & Bourbon
Farmers Insurance Open Fantasy Picks & Predictions | PGA Tour Betting Strategy | Torrey Pines South, San Diego, CA | Ozark Season 4 Recap

Birdies & Bourbon

Play Episode Listen Later Jan 25, 2022 73:50


Farmers Insurance Open Fantasy Picks & Predictions | PGA Tour Betting Strategy | Torrey Pines South, San Diego, CA | Ozark Season 4 Recap Congrats to Hudson Swafford on winning the The American Express. Friend of the show Hudson played great all week and turned it on Sunday to close out the tournament. The California swing is off to an outstanding start as we ramp up with a packed field this week for Farmers. We're heading to Torrey Pines South in San Diego, CA for the Farmers Insurance Open. The field is full of great players on the PGA Tour including Jon Rahm, Scottie Scheffler, Tony Finau, Sungjae Im, Talor Gooch, Corey Conners, Will Zalatoris, Matthew Wolff, Patrick Reed, Justin Thomas, Hideki Matsuyama, Dustin Johnson, Xander Schauffele, Daniel Berger, Bryson DeChambeau, Sam Burns, Jordan Spieth and Marc Leishman. Can Jon Rahm continue on his hot play and gain a victory? Can Dustin Johnson bounce back from his recent play and gain another victory? Will Justin Thomas continue his strong play and kick off the season with a victory? We break down the field and predictions on the show. The Birdies & Bourbon team chat Farmers Insurance Open Fantasy strategy and predictions at Torrey Pines South in San Diego, CA. We chat through the PGA DFS strategies for the event using Fantasy National stats. We first chat the Torrey Pines South Course in San Diego, CA conditions, history, weather and everything you need to know about the strategy for the tournament. We chat strategy for DraftKings, FanDuel and Sportsbook picks. The tournament has a strong field with top players teeing it up. We had a blast chatting through the field and strategies. Cheers. Apparel for the show provided by turtleson. Be sure to check them out online for the new season lineup at https://turtleson.com/ Thanks to Fantasy National Golf Club for providing the stat engine for the show. They can be found at https://www.fantasynational.com The Neat Glass. Be sure to check out The Neat Glass online at theneatglass.com or on Instagram @theneatglass for an improved experience and use discount code: bb10 to receive your Birdies & Bourbon discount. Thank you for taking the time listen to the Birdies & Bourbon Show for all things PGA Tour, golf, gear, bourbon and mixology. Dan & Cal aim to bring you entertaining and informative episodes weekly. Please help spread the word on the podcast and tell a friend about the show. You can also help by leaving an 5-Star iTunes review. We love to hear the feedback and support! Cheers. Follow on Twitter & Instagram ( @birdies_bourbon) --- Support this podcast: https://anchor.fm/birdies-bourbon/support

Emo Brown: The Saddest Mexican
Marcos Curiel: P.O.D.

Emo Brown: The Saddest Mexican

Play Episode Listen Later Oct 27, 2021 78:15


We're joined by South San Diego's very own... Marcos Curiel. Enjoy!     https://linktr.ee/TheEmoBrown   Subscribe / Follow / Review / Share    We Love Yous. Siempre. Amor Eterno    #EmoBrown #TheSaddestMexican #AFoundation #CommunityInvestment    

Emo Brown: The Saddest Mexican
Beto Perez: Radio Personality

Emo Brown: The Saddest Mexican

Play Episode Listen Later Jul 12, 2021 100:12


Hailing from the Mexican Border Town, Tijuana and raised in beautiful South San Diego...El Compita Beto is not only a heavy hitter in the local music scene but nation wide as well. His love of music has helped him curate a career in Radio and DJing for just about 2 decades. Known for his morning show host gig at Jam'N 95.7, his midday host gig at Rock 105.3 and of course as the Official DJ for artist Frankie J... We discover the many layers of El Famoso Cali Burrito. At his core, Beto, is all about the Community and giving back locally through his vast charity work. It was awesome to meet and listen to the great Story Teller, Beto Perez. Enjoy!!!   Thank you for being a part of this thing of ours...    Link. In. Bio.    Subscribe / Follow / Review / Share    We Love Yous. Siempre. Amor Eterno   #EmoBrown #TheSaddestMexican #TheSocialClub  

Birdies & Bourbon
US Open 2021 Fantasy Picks & Predictions | PGA Tour Betting Strategy | Torrey Pines Golf Course (South) | San Diego, CA | Garrick Higgo Wins the Palmetto Championship

Birdies & Bourbon

Play Episode Listen Later Jun 14, 2021 64:23


US Open 2021 Fantasy Picks & Predictions | PGA Tour Betting Strategy | Torrey Pines Golf Course (South) | San Diego, CA | Garrick Higgo Wins the Palmetto Championship Congrats to Garrick Higgo on his Palmetto Championship victory. The Palmetto Championship was a close tournament going into Sunday with Chesson Hadley, Dustin Johnson, Bo Van Pelt and Harris English in the running for the victory. We recap the tournament and the top golf news on the PGA Tour. The Brooks Koepka vs. Bryson DeChambeau feud continues to heats up this week at the US Open. Brooks doubled down on the fued by giving away Michelob beer for fans to continue to support Brooksie (Brooksy) on the course. Phil Mickelson recently announced The Match 4 which will have Phil Mickelson and Tom Brady vs. Bryson DeChambeau and Aaron Rodgers. We're heading to Torrey Pines Golf Course in San Diego, CA for the US Open. The field this week is the best in the world. Can Brooks Koepka win this week for his 3rd US Open? Can Dustin Johnson bounce back from his recent play and gain a victory at Torrey Pines. Can Jon Rahm win this week in San Diego, CA? Rory McIlroy, Xander Schauffele, Jordan Spieth, Collin Morikawa, Bryson DeChambeau, Justin Thomas, Matthew Fitzpatrick, Sungjae Im, Harris English, Tommy Fleetwood, Justin Rose and Phil Mickelson all in the field. We break down the field and predictions on the show. The Birdies & Bourbon team chat the US Open Fantasy strategy and predictions at Torrey Pines Golf Course in San Diego, CA. We chat through the PGA DFS strategies for the event using Fantasy National stats. We first chat Torrey Pines Golf Course (South) conditions, history, weather and everything you need to know about the strategy for the tournament. We chat strategy for DraftKings, FanDuel and Sportsbook picks. The tournament has a strong field with top players teeing it up. We had a blast chatting through the field and strategies. Cheers. Apparel for the show provided by turtleson. Be sure to check them out online for the new season lineup at https://turtleson.com/ The Neat Glass. Be sure to check out The Neat Glass online at theneatglass.com or on Instagram @theneatglass for an improved experience and use discount code: bb10 to receive your Birdies & Bourbon discount. Thank you for taking the time listen to the Birdies & Bourbon Show for all things PGA Tour, golf, gear, bourbon and mixology. Dan & Cal aim to bring you entertaining and informative episodes weekly. Please help spread the word on the podcast and tell a friend about the show. You can also help by leaving an 5-Star iTunes review. We love to hear the feedback and support! Cheers. Follow on Twitter & Instagram ( @birdies_bourbon)

Emo Brown: The Saddest Mexican
Dino Ortiz: Sanctum Ale House

Emo Brown: The Saddest Mexican

Play Episode Listen Later Nov 11, 2020 69:23


So many gems in South San Diego... and the homie Dino, owns and operates one of them. Dino Ortiz stopped by to chop it up about his Ale House, Sanctum. We had whiskey too.  Grab a beer, pull up a chair and get to know the Compita, Dino.  Enjoy the show!!! EmoBrown.com #EmoBrown #TheSaddestMexican #SocialClub

We're All Messy
Gyasi's story: Growing up Black in South San Diego

We're All Messy

Play Episode Listen Later Jun 11, 2020 81:32


Josh and Trevor interview, and listen to the story of Gyasi.  How he grew up, what racism he has endured, and what white privilege looks like.  Even if you don't believe in anything regarding racism, or white privilege, it is still a great story to hear about.

growing up black gyasi south san diego
San Diego News Matters
From Motel To Homeless Housing

San Diego News Matters

Play Episode Listen Later May 27, 2020 17:25


A recently renovated Super 8 motel in South San Diego will now serve as temporary housing for homeless families affected by the COVID-19 pandemic. Also on KPBS’ San Diego News Matters podcast: valedictorians from across the county talk about what it's like to earn this honor during a pandemic, murder hornets and more local news you need.

housing homeless motel south san diego
Gun Sports Radio
Brian Allendorf with Academi; Dillon Law Group launched! Supply is starting to catch up to demand at the Gun Range San Diego

Gun Sports Radio

Play Episode Listen Later May 10, 2020 48:26


Did you know South San Diego hosts a world class training facility?  Brian Allendorf from Academi stops by the show. Not only does Academi provide firearm training, they also host tactical combat casualty care classes.  Check out their schedule of upcoming classes: https://www.academi.com/courses/course_schedule/2 Attorney John Dillon launches his new law firm! Dillon Law Group: https://www.dillonlawgp.com Jason from the Gun Range San Diego checks in. The manufacturers and distributors are starting to catch up with demand, give them a call if you're looking for a handgun!  Did you know Glock makes a specific handgun only for California? Listen to the episode and find out why California is so special. -- The right to self-defense is a basic human right. Gun ownership is an integral part of that right. If you want to keep your rights defend them by joining San Diego County Gun Owners (SDCGO),  Orange County Gun Owners (OCGO) in Orange County, San Bernardino County Gun Owners (SBCGO) in San Bernardino County or Riverside County Gun Owners (RCGO) in Riverside. Support the cause by listening to Gun Sports Radio live on Sunday afternoon or on the internet at your leisure Join the fight and help us restore and preserve our second amendment rights. Together we will win. https://www.gunsportsradio.com https://www.sandiegocountygunowners.com https://orangecountygunowners.com/  https://sanbernardinocountygunowners.org/ https://riversidecountygunowners.com/  https://www.firearmspolicy.org/ https://www.gunownersca.com/ https://gunowners.org -- Show your support for Gun Sports Radio sponsors! https://FirearmsLegal.com  https://www.ccwusa.com  https://www.firearmslegal.com  http://www.kalikey.com https://www.primeres.com/alpine  https://dillonlawgp.com https://www.aosword.com  https://www.thegunrangesandiego.com  https://www.uslawshield.com 

Cafe con Pam Podcast
113 - Cuando Se Quiere, Se Puede with Beto Perez

Cafe con Pam Podcast

Play Episode Listen Later Jun 17, 2019 61:46


Warning: Explicit words on this episode. Listeners, we're back this week with Beto Perez. Beto was born in Tijuana, Mexico and raised in South San Diego. His passion for music started at a young age when his cousins gave him vinyl records to play. This led him to a career as a DJ. He has worked as a producer, an on-air DJ for both Spanish and English markets and has done some voice over work. When Beto is not behind the microphone or DJing, you can find him eating, and most likely his favorite food: BBQ. He enjoys outdoor live concerts, outdoor activities, watching plays, fixing up old cars, video games, reptiles, and he is a huge sports fan. You will laugh and you'll be inspired with this episode. Beto shares the story of when he got inspired to be on radio and how he did not stop until he started working at a radio station at the young age of 17. We talk about all the things. Follow Beto on all things social: Instagram Twitter Follow Cafe con Pam on all things social Instagram Facebook Website Join the Patreon community! https://www.patreon.com/cafeconpampodcast For the Small Biz Support Program head over to www.spreadideasmovepeople.com/sbsp To learn more about mushrooms and my favorite FourSigmatic products, head over to www.spreadideasmovepeople.com/mushrooms

The Hall H Show – The Voice of Independent Creators
Ep. 38: South Bay Mike (Black Water Tattoo Club)

The Hall H Show – The Voice of Independent Creators

Play Episode Listen Later Apr 9, 2018 75:03


Mike Kellerman is a tattoo artist and owner of the Black Water Tattoo Club, located in Chula Vista, CA. “Southbay Mike,” as he is more widely known around South San Diego and around the world like in Japan and South Korea for instance, is also a survivor of cancer from secondhand smoke, first diagnosed at age 5, crystal meth addiction and homelessness. We appreciate Mike coming on the show and being vulnerable, showing us that the reason why he has such a sterling reputation isn't only because of his outstanding tattooing skills, but because he tries to be the best version of himself...and encourages you to do the same. Please enjoy our conversation with Southbay Mike as he shares his struggles at a young age, his memories touring with POD, his experiences as a business owner, his passion for art and tattooing and most importantly, his calling to be a better servant for others in need. He even shares some Korean that he picked up while he was tattooing in South Korea!

Transition Radio
036: Living a life of Purpose – Examples of Ordinary People Doing Extraordinary Things

Transition Radio

Play Episode Listen Later Dec 11, 2017 53:11


Today we have three amazing guests join us to discuss living a life of purpose and solutions for women in transitions.   Our first guest, Christine Garde, shares some inspirational stories about her prior work with gang members in South San Diego and also some of her current work in Mozambique, Africa where she focuses on two primary needs: education and feminine hygiene. Our second guest, Natasha Todorovic-Cowan, discusses how too much has been made of a thin generation gap but not enough of a very real and wide communication gap, and the elements organizational leaders need to get the most out of their people. Our newest sponsor, Cheri Blair with MJL & Associates, has been serving and empowering women, pre-retirees, business owners, and their families with financial services for over 23 years. Today she talks with us about how women can take control of their finances and avoid “Bag Lady Syndrome.”   We Discuss: Ordinary people doing extraordinary things Tangible actions to help people who want to live a life of purpose move into action How to overcome obstacles that seem impossible How to make a difference in the world even when you have limited time or resources Unique ways of looking at transition in individuals, families, organizations, and society What organizations need to do to enable people to work at their maximum potential The things that divide us as people versus what keeps us connected The elements used to impact and shape transition Paying attention to our reaction to change and how it makes us feel Bridging challenges in the work environment and becoming comfortable with emotion The misconceptions of generation gaps and how people can effectively communicate Tips for managers to become more resilient to change and connect in a powerful way Why women should make financial planning a priority The first 3 steps that women need to follow to take control of their finances Putting value into future comfort as well as present comfort The biggest financial challenge that many women face Ways that women can avoid the “Bag Lady Syndrome”   Learn More About Hosts Paula Shaw and Ken D Foster   Visit: www.TransitionRadioShow.com

George Perez Stories
#33 SideDick Eddie & Danny Dangerous

George Perez Stories

Play Episode Listen Later Sep 5, 2017 72:52


Danny Dangerous the sound engineer/stage manager at the comedy store, bass player of the Cold Blue Rebels and fan of the show, cruises over to the GPS studios for episode #33. Eddie and I go deep with this new bong Heavy Hitters blessed us shout out to them!! But after a couple of bowls shit gets weird, Danny lets us know how drugs in the 80s were, the way crystal meth impacted South San Diego how crazy it was to make it in a band in Hollywood back in the day. Some knowledge on how to pace yourself with drugs get dropped and find to how strippers dance while on there period......#takeashowerwhitepowerComment, Download, Follow, and Subscribe@GeorgePcomedy@SideDickEddie@_thatonex@theofficaldannydangerous

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George Perez Stories
#33 SideDick Eddie & Danny Dangerous

George Perez Stories

Play Episode Listen Later Sep 5, 2017 72:51


Danny Dangerous the sound engineer/stage manager at the comedy store, bass player of the Cold Blue Rebels and fan of the show, cruises over to the GPS studios for episode #33. Eddie and I go deep with this new bong Heavy Hitters blessed us shout out to them!! But after a couple of bowls shit gets weird, Danny lets us know how drugs in the 80s were, the way crystal meth impacted South San Diego how crazy it was to make it in a band in Hollywood back in the day. Some knowledge on how to pace yourself with drugs get dropped and find to how strippers dance while on there period...... #takeashowerwhitepower Comment, Download, Follow, and Subscribe @GeorgePcomedy @SideDickEddie @_thatonex @theofficaldannydangerous

hollywood dangerous gps heavy hitters south san diego sidedick eddie
Port Matters
Port, Federal Agencies Celebrate Start of South San Diego Bay Restoration Project

Port Matters

Play Episode Listen Later Sep 23, 2010 3:03


The Port of San Diego has officially started its largest environmental project that, when completed, will result in improved fish and wildlife habitat in more than 280 acres in South San Diego Bay. Press release: http://bit.ly/a4XCqC