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Aaron Ahuvia, PhD, is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behaviour and ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. Dr Ahuvia is the world's leading expert on brand love, i.e. how love works when we love the brand, product, or anything else that isn't a person; and has won numerous awards for this work. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, Team Detroit (ad agency for Ford and others), Chrysler, GfK Market Research, Herman Miller; and via the Altagamma consortium, Gucci, Versace, La Perla, Zegna, Valentino, Salvatore Ferragamo, and Beretta firearms, among others.Professor Ahuvia is one of the most highly-rated teachers at the University of Michigan due to his ability to make complex concepts clear and interesting to non-experts. This ability also makes him a popular source for journalists and he has been quoted in dozens of news stories published in a wide range of outlets including Time, The New York Times, The Wall Street Journal, and major publications in Europe and Japan. Dr Ahuvia has also appeared on public radio talk shows as well as popular Television shows such as the Oprah Winfrey Show.Professor Ahuvia does research, teaches and consults for governments, nonprofits and corporations in China, Denmark, Oman, Finland, Poland, Morocco, France, Pakistan, Germany, India, Israel, Italy, Jordan, Kazakhstan, Portugal, Rwanda, Singapore, Slovakia, Switzerland, the Netherlands, and Yemen.Professor Ahuvia studied philosophy at the University of Michigan before getting a PhD in marketing from Northwestern University's Kellogg School of Management where he worked with the renowned Professor Philip Kotler. From there he became a professor at the University of Michigan's Ross School of Business before becoming a Full Professor at the College of Business on UM's Dearborn Campus. He also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design. Hosted on Acast. See acast.com/privacy for more information.
Chick, Smoot and Cy preview the WFT @ Lions game and make week 10 1pm ET game predictions. Then in postgame, the guys analyze WFT's loss and what's next for The Washington Football Team as well as seeing if Smoot beat Chick in betting predictions.
John Keim from ESPN (and the podcast 'The John Keim Report') joins the show to break down what we might see Sunday in the Washington-Detroit Lions game. Plus we take more of your questions about the state of the team. This episode is brought to you by BetOnline and Indeed.
Ian from The Go! Team lets us in on what it's like to direct a 100 person youth choir in Detroit and more! Listen to Cookie Scene and checkout their music !kick it! Follow the podcast hosts on social media: Instagram: Ali Haejl @scoobz.mp4 Ali Al Shammari @therealalialshammari alihaejl.com --- Send in a voice message: https://anchor.fm/a2theshow/message Support this podcast: https://anchor.fm/a2theshow/support
In this episode, we sit down with Ben Widseth, Vice President of Marketing at Green Flash Brewing Co. – a trailblazing craft brewery, headquartered in San Diego, CA. With a well-established passion for marketing, Ben holds both agency and in-house experience. After starting his career with Ford Motor Co.'s dedicated agency Team Detroit (formerly known as GTB), Ben spent several years at Leo Burnett, working on both the Kellogg's and McDonald's accounts, before moving on to in-house marketing for Ally Financial, and then Anheuser Busch InBev, where he concentrated on brands such as Stella Artois and Shock Top. Now with Green Flash, Ben is focused on keeping craft beer fans thirsty for more, as their brand continues to innovate with experimental, limited-edition and seasonal offerings, in addition to their renowned lineup of long-time favorites.
“Coordinating a Community Response to the Opioid Epidemic” was presented on June 18, 2019; by Molly Welch Marahar, MPP; WHI Opioid Project Coordinator, Center for Healthcare Research & Transformation; and Carrie Rheingans, MSW, MPH; WHI Project Manager, Center for Healthcare Research & Transformation, and a panel including Marci Scalera, ACSW, LMSW, CAADC, Director of Clinical & SUD Services, Community Mental Health Partnership of Southeast Michigan; Matt Hill, Program Manager, Washtenaw Recovery Advocacy Project, Home of New Vision; and Dr. John Hopper, MD, Addiction Medicine Specialist, St. Joseph Mercy Medical Group. Opioid overdose was described as an “epidemic” by CDC Director Thomas Frieden in 2011. Since then, this epidemic has had a catastrophic impact on families and placed tremendous strain on communities, and our Southeast Michigan community is no exception. What is being done to change this? The WHI Opioid Project is a cross sector coalition that was formed to address the opioid crisis in Washtenaw County. The Opioid Project has members from the health systems, local substance use agencies, government, schools, law enforcement, academia and the recovering community who come together to collectively design and implement policy changes to stem the tide of opioid overdose. From Red Barrel Events, to Naloxone trainings, to prevention education in schools, the Opioid Project is the touchpoint for initiatives at all levels of public health intervention, from prevention to treatment to harm reduction to policy advocacy. This program will discuss coordinating a community-level response to the opioid epidemic from a public health perspective, and ways for all to get involved. This program is part of the Dawn Farm Education Series, a FREE, annual education series developed to provide accurate, helpful, hopeful, practical, current information about substance use disorders, recovery, family and related issues. The Education Series is organized by Dawn Farm, a non-profit community of programs providing a continuum of substance use disorder treatment and recovery support services. For information, please see http://www.dawnfarm.org/programs/education-series. ABOUT THE PRESENTERS: Molly Welch-Marahar, BA, MPP Molly Welch-Marahar is a Policy Fellowship Program Manager at CHRT. She manages CHRT’s Policy Fellowship and provides analysis of issues and trends in healthcare policy. Before signing on with CHRT, Molly worked in substance use treatment for four years as both a counselor and a Recovery Support Specialist with Dawn Farm in Ann Arbor, MI. She was also an Omen-Darling Health Policy Fellow with Breast Cancer Action in San Francisco, CA where she supported their advocacy with her scholarship. Molly holds a Master of Public Policy from the Gerald R. Ford School of Public Policy at the University of Michigan and a Bachelors of General Studies also from the University of Michigan. Carrie Rheingans BS, MPH, MSW Carrie Rheingans is a Project Manager at the Center for Healthcare Research & Transformation (CHRT, pronounced ‘chart’) in Ann Arbor, Michigan. She manages the Washtenaw Health Initiative (WHI) and other community implementation activities through the State Innovation Model and the Michigan Community Health Worker Alliance. Carrie manages the work of more than 200 social and clinical service providers, and manages 15 community-based projects to increase outreach and enrollment into health insurance, and improve access to mental health, substance use, dental, and primary care for low-income residents. As part of her work with the WHI, Carrie helped facilitate the first-ever joint hospital Community Health Needs Assessment and Implementation Plan for three nonprofit hospitals, and she helps implement Michigan’s State Innovation Model in one of the five test regions in the state. Carrie is also an adjunct lecturer in the University of Michigan School of Social Work, teaching courses on health care policy, community organizing, management of human services, and social policy and evaluation. She also serves as a board member for Communities Joined in Action, which is a national membership organization of community coalitions working to improve health in communities across the country. Carrie is a June 2016 graduate from the Leadership Detroit program at the Detroit Regional Chamber of Commerce, which trains mid-career professionals to be regional leaders. Before her current roles at CHRT and adjunct lecturing, Carrie was a co-founder, the Director of Civic Engagement, and most recently, the Executive Director of Casa Latina, Washtenaw County’s first Latino community center, which existed from 2011 – 2015. Carrie has experience working with the Washtenaw County Public Health Department and Unified, which is the AIDS service organization for ten counties across southeast Michigan. She was an AmeriCorps member with Team Detroit for the national AmeriCorps program on HIV and AIDS in 2008-2009. In addition to these local activities, Carrie has worked with HIV and AIDS organizations in Peru and China, a microfinance organization in Bangladesh, a developmental biology lab in Germany, and conducted youth violence research in South Africa. She worked with the national Campaign to End AIDS as a leader and peer trainer with their Youth Action Institute from 2008-2012. Carrie holds master’s degrees in public health and community social work from the University of Michigan, and received her bachelor of science there as well. She was born and raised in Michigan, and has spent the last seventeen years based in Washtenaw County.
GUEST BIO: Scott Tolinski is a Senior Web Developer for Team Detroit and formerly a web applications developer for The University of Michigan. Additionally Scott is a freelance web designer and developer, and provides private training and consultancy on various web topics. Scott is also co-creator of Level Up Tutorials, providing free training to developers looking to learn something new. EPISODE DESCRIPTION: Scott Tolinski is Phil’s guest on today’s I.T. Career Energizer podcast. He is a former Team Detroit developer who also worked for The University of Michigan as an applications developer. For several years he was a Senior Developer with Q LTD. Today, Scott runs his own web development teaching company. In 2012, he started Level Up Tutorials alongside Ben Schaaf. Today, Scott runs the business and has turned it into the go-to learning resource for developers. KEY TAKEAWAYS: (1.09) – So Scott, can you expand on that brief introduction and tell us a little bit more about yourself? Scott starts out by explaining that he actually left Team Detroit, a while ago, but has not yet updated his website to reflect that fact. He is now working full time on Level Up Tutorials. That means recording, editing, producing and coding between 20 and 25 videos per month. As well as, updating and maintaining the actual website. Scott describes his website as being - a magazine for coding tutorials. Scott also produces a twice weekly web development podcast called Syntax, with Wes Bos. They approach the subject of web development from the point of view of teachers. The podcasts offer effective web development lessons in a format that is easy for everyone to access and use anywhere. (2.34) – Phil asks Scott for a unique IT career tip. Scott’s advice is to never be afraid of new opportunities. It was his dad that made him realize the benefits of trying something new and fresh. His dad had taken advantage of each new opportunity and been very successful. So, Scott decided to do the same, even if a new opportunity seems scary, he will usually say yes and dive in. Most of the time, this approach pays off. On the rare occasion that it doesn’t, Scott quickly faces up to his mistake and moves on to something else. Leaving his job to become a full-time entrepreneur was scary, challenging and quite stressful. But, Scott does not regret a minute of it and would do the same again. (4.29) – Phil agrees that you should never let fear of the unknown stop you from making a change. He quoted Richard Branson who said – “Work hard, take your chances, and seize opportunities when they present themselves. Don't give in to the fear and self-doubt and instead find ways to make it happen. Those who are bold have a higher chance of being rewarded," (5.03) – Scott says that is exactly what he does. If it is a big thing, he just says yes. Later, he figures everything out. But, he points out that if it is not a big thing, you need to say no. If you do not, those little opportunities just end up getting in your way. (5.17) – At this point, Scott is asked to share his worst career moment. Scott explained that he once had the perfect job. Everything was great, the company, the work and the people he was working with, he loved it. But, he got tempted and took another job. Basically, because it was a little bit more big time and, of course, there was a pay bump. He soon realized that the grass was not greener in his new role. The projects were bad and the designers not as experienced. Plus, they were using outdated techniques and the management team did not really care much about the work. Often, Scott was getting his part of the project completed months ahead of schedule. Yet, when that happened, the management team didn’t give him any meaningful work to fill in the gap. However, this situation was not all bad. Scott legitimately ended up with a lot of free time on his hands. So, he was able to learn a lot of new things. He learned Backbone, Angular and Ember. After six months, he was able to take all of that knowledge and land a really sweet gig. (7.57) – What else did you learn from that experience? Scott said that it gave him a different perspective on work in general. It made him think about the type of people he wanted to work with and the kinds of projects he wanted to be involved in. That experience taught him not to just settle. Instead, he searches out exciting projects and ensures that he will be working with a good team. (8.56) – Phil asks Scott what his best career moment was. Scott says that it was probably quitting his job and working for himself. He feels particularly good about being able to provide for his family off the back of something that he created. Interestingly, it was not his intention to earn his living from his tutorial work. At first, he just posted his work to YouTube. It came as a big surprise to learn that he could translate that into a business that paid enough for him to be able to take care of his family. Not being a born entrepreneur means that, for Scott, learning to run his own company was a steep learning curve. But, he is, understandably, proud of what he has achieved with Level Up Tutorials. (10.59) – Can you tell us what excites you about the future of the IT industry and careers, in particular? Scott finds the fact that it is so much easier to deliver the functionality that users really want to be exciting. In the past, adding something like live chat to a website would have been challenging and time-consuming. Today, it is easy and it can all be done really quickly. This frees you up to be more creative and opens up a world of possibilities for the client and their customers. Scott is excited by the fact that things will continue to evolve and get easier. (13.00) - Phil says that he is also excited about this. The ease with which web development can be done, these days, makes it possible to deliver truly appropriate solutions and do so quickly. (13.16) – Scott goes on to highlight the ease with which you can create efficient sites. For example, using React, you can now build blisteringly fast static sites. This is particularly important for people who live in parts of the world that have a slow internet connection. (14.08) – What drew you to a career in IT? Scott first got interested in IT when he wanted to add a flash intro to his band’s website. He fell in love with the problem-solving process and realized it was a great outlet for his flair for design. (14.47) – What is the best career advice you have been given? Scott says it is probably the advice he mentioned at the start of the show – take every good opportunity that is presented to you. He uses his intuition to guide him in terms of what is exciting and finds that listening to his gut is the best way to work out whether to say yes or not. (15.31) – If you were to start your IT career again, now, what would you do? When Scott went to college he had a long list of interests and things he wanted to do. He had a passion for music and was interested in graphic design and becoming a motion graphics artist. It was great to have so many interests. But, it meant that he lacked focus. So, if he were to start his IT career again, he would be sure to focus on just doing that, instead of spreading himself too thinly. (16.35) – Phil asks Scott what he is currently focusing on. Right now, Scott is working on getting better at delegating and communicating. He has a small team which he wants to grow, so that he can work more efficiently. His plan is to become more of a leader and step away a bit from being the developer of the site. (17.26) – What is the number one non-technical skill that has helped you the most in your IT career? For Scott it has been having a student mentality. Being open to learning has enabled Scott to stay ahead of developments. A fact that ensures what he teaches is never out of date. (18.27) – Phil asks Scott to share a final piece of career advice. Scott explains that he did not follow a typical career path into IT. In fact, his first few jobs had nothing to do with the industry. Plus, he does not have a computer science degree. However, he would not let this stop him from working in IT. His parting piece of advice is not to let where you are today hold you back. Become a good student, learn and keep on pushing forwards to secure the job you really want. BEST MOMENTS: (2.55) Scott – “I haven't ever been afraid of new opportunities, when they present themselves.” (5.03) Scott – “If it's a big thing, I almost always say yes, and figure it out later.” (12.20) Scott – “Two years down the line, what kind of experiences am I going to be able to give people that I couldn't give them right now.” (18.01) Scott – “My number one non-technical skill is my ability or drive to want to continue to grow myself and my abilities as a developer.” (18.53) Scott – “Do not let whatever your current situation is hold you back from where you want to be” CONTACT SCOTT: Twitter: https://twitter.com/stolinski LinkedIn: https://www.linkedin.com/in/stolinski/ Website: www.scotttolinski.com
Diva Tech Talk spoke with Eboni Mack, Senior Manager, Analytics, at GTB (www.gtb.com). In high school, Eboni originally had her eye on a thespian career, but instead decided to focus on communications studies in college (“the way people think and how they consume media.”). During her college years at the University of Michigan (www.umich.edu), Eboni benefited from a public relations internship at Lapides Publicity Giragosian, a media internship at Fox 2 News (http://www.fox2detroit.com/), a writing stint at the Michigan Daily (https://www.michigandaily.com/) and an internship at Radio One (https://urban1.com/radio-one/). Post-graduation, her first job was as an account executive for AT&T (www.att.com). Simultaneously she went back to school for her MBA, with a dual concentration in marketing and management, from Wayne State University (www.wsu.edu). Two years in, Eboni moved into a market analyst position, a role she held for four years. She then shifted to MRM McCann (https://mrm-mccann.com/), a large advertising agency (part of the global MRM Worldwide Group) that specializes in helping large companies effectively convey their brand value and deeply connect with customers. Eboni’s initial MRM McCann assignment was as senior data analyst for General Motors (www.gm.com). She dove into CRM (customer relationship management) analytics, dissecting email campaigns for Buick and GMC, then a senior site analyst role, evaluating consumer behavior across all GM brands. Eboni then migrated to Team Detroit, going through a brand change to GTB ( Global Team Blue), and is proud of their heritage as a full-service agency to Ford Motor Company (www.ford.com) . “We have creative, project management, strategy and a huge marketing science unit, that has different analytics disciplines from media to online search to attitudinal and survey.” Eboni exclaimed. “Bringing all those disciplines together to serve our singular client,” is GTB’s key differentiator in the competitive advertising world. Eboni’s current role is focused on website optimization. Eboni sees her key strengths as diligence, drive, and inquisitiveness. “I am always looking to learn,” she said. “Technology is an industry that is always changing. You need to constantly be feeding your brain with knowledge and information just to keep up!” She said that “being a woman of color has definitely shaped my experience. Throughout my career, there have been many times when I have been ‘the only’ in a room! But it has shaped my experience in a positive way and has allowed me to bring a different perspective to the table.” Eboni is ambitious. “Within a few years, I see myself moving into a director role, where I am leading a division or department. Long-term, I see myself exploring entrepreneurship.” She also plans to get her PhD, at some point in the future, to teach at the university level, later in her career. For Eboni, “happiness is about being fulfilled in whatever it is I am doing.” Her current sources of happiness include her stimulating career, strong relationships with friends and family, and traveling the world. “That criteria may change as I enter different parts of my life.” Eboni acknowledged that “I have a fear of failure. My greatest fear is allowing my fear of failure to hold me back. When I leave this earth, I want to know that I’ve accomplished everything I wanted to accomplish. I don’t want to miss out on anything because I was afraid to take a risk.” Eboni’s advice to women destined to lead includes: “Always be in a constant state of learning.” “Don’t be afraid to think outside the box.” “Give back along the way.” Eboni served as an advisor to the Dr. Betty Shabazz Delta Academy for Delta Sigma Theta Sorority Incorporated (http://www.deltasigmatheta.org/educational.html). “I also studied abroad, in South Africa, so I did a lot of volunteering with youth, including the St. Philomena’s Children’s Home and LoveLife, a health awareness organization geared toward youth in South Africa.” “What I would tell the ‘younger Eboni’,” she said “is that you don’t have to have it all figured out. I literally thought I was going to be ruling the world by 25. When that didn’t happen, it was a little disappointing. Now I would tell myself to ‘allow yourself to be human.’ You don’t have to have all the answers. And that’s ok, because life is really about the journey, and not the destination.” The best way to contact Eboni J. Mack is through her Linked In account. For the full blog write up, make sure to check us out on online at www.divatechtalk.com, on Twitter @divatechtalks, and on Facebook at https://www.facebook.com/divatechtalk. Follow our show and tell us what you like with an online review.
The Detroit Pistons are hopefully golfing somewhere warm by now.But fans will still be watching the NBA playoffs, and here's the team they should be adopting for a playoff push.And, no, host Matt Schoch explains to you why you should not be lobbying for any Pistons, even after Andre Drummond's great season, to be getting any postseason award recognition.Matt also has his NBA playoff predictions, while Locked On Knicks host James Marceda and Locked On Magic host Philip Rossman-Reich have reaction from the firings of coaches Jeff Hornacek and Frank Vogel. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The Detroit Pistons are hopefully golfing somewhere warm by now. But fans will still be watching the NBA playoffs, and here's the team they should be adopting for a playoff push. And, no, host Matt Schoch explains to you why you should not be lobbying for any Pistons, even after Andre Drummond's great season, to be getting any postseason award recognition. Matt also has his NBA playoff predictions, while Locked On Knicks host James Marceda and Locked On Magic host Philip Rossman-Reich have reaction from the firings of coaches Jeff Hornacek and Frank Vogel. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we speak to Terry on Team DMR. He is always a contender at any race Team DMR is at. https://www.facebook.com/terry.arscott?fref=ts
7 AM - We talk to financial strategist Clark Hodges on how Obamacare will affect small business; Royal baby update; Brooklyn Nets owner spends a load of money on his team; Detroit declaring bankruptcy; Candidate for Virginia governor wants sex laws; Animal brothels in Germany.
This week the Autoextremist, Peter De Lorenzo, takes the helm, and it's time to talk auto advertising. And, we've got one of the marketing world's seasoned veterans to offer his expert opinion. Mark LaNeve was the marketing chief for General Motors before going to Allstate and now he's back, fully enveloped in the automotive world, as the COO for Team Detroit, Ford's advertising agency. We'll talk about some of the very best examples of car ads out there right now and find out what agencies are turning out the most engaging creative. On hand to offer her opinion as well is friend of the show Jean Halliday from AutoAdOpolis.
Ford seems to have a lot of former GM executives at its in-house marketing agency, Team Detroit. Very unusual to see all those former execs in the same place. BMW says it's building more cars than last year but making less money. Sales are up six percent, but profits are off 28 percent at the German automaker. Volkswagen is adding another shift to its Chattanooga, Tenn., plant to meet demand for the Passat. With all the new hiring VW is doing the company says it prefers fast food workers to people with manufacturing experience. All that and more, plus it's time for You Said It!