Podcast appearances and mentions of Tim Couch

Don’t get left behind in the AI shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this critical conversation, Vince Menzione sits down with Shannon Sigmon, Marc Harpster, and Jeff Mesnik to uncover how the rapid pace of change in the Google Cloud Marketplace and AI agent integration is forcing organizations to completely rethink their go-to-market strategies. They break down why traditional three-year business plans are dead, replacing them with agile 100-day sprints to keep up with the shifting ecosystem. The panel reveals that leveraging your Adaptability Quotient (AQ) and turning data patterns into actionable co-sell motions are the only ways to survive the upcoming “agent age” and maintain a competitive edge. https://youtu.be/xIaABKU1jmM Key Takeaways Consistent messaging is required to gather actionable data and build trust with channel partners. Three-to-five-year business plans are obsolete, and leaders must now operate in 100-day sprints to keep pace with hyperscaler changes. Google Cloud Marketplace uniquely supports channel partners by allowing them to own the customer relationship and recognize top-line revenue. The rise of AI agents is shifting discovery away from traditional SEO, requiring ISVs to adapt how they provide access to their tools. Creating interactive content variations from a single asset helps train AI agents to discover and prioritize your solutions. Despite rapid digital transformation, human connection remains the ultimate deciding factor in enterprise software purchases. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Adaptability Quotient, Google Cloud Marketplace, agentic age, co-sell motion, digital sales hub, private offers, propensity to buy, AI pattern analysis, hyperscaler CRM, interactive trivia content, product-led discovery. Transcript Shannon – Marc – Jeff AUDIO Podcast [00:00:00] Vince Menzione: That becomes the core of your data analysis because if you’re not submitting consistent content and submit, you know, consistent information, then you’re not gonna get information back. [00:00:13] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:25] Vince Menzione: Welcome to the Ultimate Partner [00:00:26] Vince Menzione: Podcast. I’m Vince Menzione your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the [00:00:46] Vince Menzione: strategy. [00:00:47] Vince Menzione: It is the strategy because being in the room changes everything. Let’s start. [00:00:57] ——-: We have another incredible group of leaders coming up here and, uh, and friends of ultimate partner and, uh, Susan, do you need me for, okay, good. Come on up. So I’m gonna, I’m gonna invite you up and then have you each. Introduce yourself, uh, to this conversation. Shannon, it has been a great to see you. Yeah, great friend. [00:01:18] ——-: Been in, it was in Boca. Mark. Great to have you. Good to see you, sir. Jeff, great to have you. Uh, this is incredible. I’m, I’m excited for this conversation. So, uh, yeah, we talked about aq. We talked a little bit about AQ in this last session. Don’t, didn’t we? Yeah. [00:01:34] Shannon Sigmon: A little. [00:01:34] Vince Menzione: Why don’t we go, why don’t we have you, I wanna have you each introduce yourself, your role, your company mission, and, and, and everything here. [00:01:40] Vince Menzione: So why don’t we start with Shannon. [00:01:41] Shannon Sigmon: Um, hey, thank you Vince for having us again, um, here in Bellevue. It’s been great to meet with everybody and see some old friends. Uh, I’m at Software One, so Shannon Sigman, um, based on the East Coast, but I work at Software One I’m responsible for. Um, in my sales role, I’m responsible for our channel and digital sales organization in North America. [00:02:00] Shannon Sigmon: And then I also have, um, responsibility supporting Regina Ma and Freddie and our leadership team as the chief of staff. Um, and we’re focused software one, if you haven’t worked with us before, we’re focused on helping, um, helping our customers and partners deliver real financial impact in their business so they can afford some of the, the cool to do some of the cool stuff you were talking about in the earlier session. [00:02:20] Shannon Sigmon: And it’s, for us, it’s really about coming in on the front end and helping, um, our customers and our partners understand what they’re doing in their software stack, their cloud stack, and then how to, um, optimize that, rationalize the strategy and, and the implementation of of solutions. [00:02:36] Vince Menzione: And a global leader in the marketplace in [00:02:38] Shannon Sigmon: That’s right. [00:02:39] Shannon Sigmon: The, the number one Microsofts, um, we [00:02:41] Vince Menzione: used to say re reseller or ls. We used to all these different, [00:02:44] Shannon Sigmon: yeah. We, um, it’s funny, I was speaking last night. We fall into the scale solution provider. We’re d with Google and AWS. But, um, we operate very differently on the, on the North America market as a more of a boutique, uh, personalized experience than what a traditional dity is. [00:02:59] Shannon Sigmon: I’m less about the transaction and more about the impact and the, the outcomes and, and helping partners with their go-to-market strategy. [00:03:07] ——-: Awesome. Yeah. And sitting next to you, Marc I’ll let you introduce yourself ’cause this kind of ties in very nicely in [00:03:13] Marc Harpster: Yeah. [00:03:13] ——-: In terms of the work you do. [00:03:14] Marc Harpster: Uh, thanks Vince. [00:03:15] Marc Harpster: Uh, hi everyone. I’m Mark Harpster. I am part of the Google Cloud Marketplace organization. So, uh, guy who you just heard from on the last panel is my boss. Uh, I run strategic initiatives within the marketplace team. So this includes our channel program. Uh, so everyone who is. Uh, the partners who like to resell, uh, ISV software out our marketplace. [00:03:38] Marc Harpster: Uh, I have a team who works with, uh, all of you, and that includes distribution. Uh, and uh, then I also, we run, um, the, some of our, like the go to market strategic initiatives. So we have a. Uh, customer credit program that ISVs can take advantage of to help incentivize deals going through marketplace, uh, propensity to buy, uh, data that we can share. [00:04:02] Marc Harpster: Mm-hmm. Uh, a number of different programs along those lines. Uh, basically, uh, we’re we’re helping. You know, customers find the solutions that they want to buy and helping them buy from the who they wanna buy from. [00:04:14] ——-: Yeah. And you were out early. I mean, you’ve been in the, the, I I feel like Google was leaned in very early on the channel. [00:04:20] Marc Harpster: Yeah. [00:04:20] ——-: And it was a couple years now, right? [00:04:22] Marc Harpster: Yeah. I joined Google about two and a half years ago. Uh, I was, you know, at, at another, worked for another cloud marketplace before that. So I’ve, I’ve been in the marketplace space for, uh, over a decade now. Uh, I’m really passionate about it. And with the, to touch on your point, Vince, I think the one key advantage of Google is, you know, within the, our channel partners, uh, we have a huge, uh, partner network, uh, of, of, you know, channel resellers and, uh, system integrators. [00:04:52] Marc Harpster: Uh, and we actively want those channel partners to, you know, own the customer relationship, including all of the billing. Uh, channel partners tend to love this because we’re the only cloud marketplace that really supports sort of the ability to recognize top line revenue for the channel partners. Uh, and so that’s been a real, uh, you know, distinguishing factor. [00:05:11] Marc Harpster: And one thing I’m really excited about within our marketplace. [00:05:14] Vince Menzione: You got it right. Awesome, Jeff. Good to see you, sir. [00:05:17] Vince Menzione: Good to see you. Thank you. Thank you for having [00:05:19] Jeff Mesnik: me. Good to have you. [00:05:20] Vince Menzione: Yeah. [00:05:21] Vince Menzione: Tell us a little bit about your organization, about content amx. [00:05:24] Jeff Mesnik: Well, I’m honored to be here with, uh, these two. Yeah. [00:05:27] Jeff Mesnik: You know, and, and Vince obviously [00:05:29] Vince Menzione: Thank you. [00:05:29] Jeff Mesnik: But you know, our organization is really about coming back, and I’m not trying to plug tackle by you saying this, but we’re doing the blocking and tackling for organizations another. [00:05:40] Vince Menzione: That’s why I named the tackle. [00:05:41] Jeff Mesnik: Yeah, I know. It’s, it’s, it’s part of my every conversation now and I have to think about it, but we basically believe in the idea that trust is starting by consistency and expectation. [00:05:55] Jeff Mesnik: So a few years ago I was listening to, um, an event where Tim Couch and, um, Michelle Ragusa, McBain were talking and they said, partners respond to. You meeting and greet, you know, exceeding expectations. So one of those expectations should be consistent messaging to them and consistent messaging for them to send out to their customers. [00:06:15] Jeff Mesnik: And then the next step is that becomes the core of your data analysis, because if you’re not submitting consistent content and submit, you know, consistent information, then you’re not gonna get information back. So that information back then turns into sales opportunities because you’re not looking at. [00:06:34] Jeff Mesnik: Clicks or having a marketing person say, Hey, you know, this person just stopped by my booth. Or Hey, they downloaded a white paper. It’s patterns using AI to analyze and address and look at patterns and turn those patterns into actions. So, you know, we’ve been talking Shannon and Mark and I about those patterns and how to. [00:06:55] Jeff Mesnik: Respond to them to maybe do a co-sell motion if that’s what’s necessary, or to make sure that the partner is ready for the next step. We’re doing a program for Microsoft. Whoops. So we’re doing a program for Microsoft. Do I still have it? [00:07:11] Marc Harpster: Yeah, you’re [00:07:11] Marc Harpster: good. Um, that en enables the partners to learn about AI and then we can understand where they are in their AI path. [00:07:22] Vince Menzione: Awesome. So Shannon, uh, Regina, man. Freddy. Yeah. Also a great friend of, ultimate Partner. Been on stage, was on stage here a couple years ago. We talked about adaptability quotient. Uh, we, we took that, we took that back. Now we use it all the time. And I, you know, I want, I wanna cover with you what that means to your organization. [00:07:40] Vince Menzione: A lot has changed. [00:07:41] Shannon Sigmon: Yes. Still. Yeah. [00:07:42] Vince Menzione: Still changed. Yeah. And you work with multiple hyperscalers, so take us through like, how, how, how does. What is now Software One used to be crayon, now it’s software one Crayon, or it’s just software one. Now let’s talk about all the change and how you’re absorbing it, and then how are you taking it to market and being successful. [00:08:00] Shannon Sigmon: Yeah, it’s interesting. We spent time, gosh, two, three years ago now, um, talking about adaptability being the next superpower [00:08:07] Vince Menzione: Yeah. [00:08:07] Shannon Sigmon: Uh, of workforce, right? That it wasn’t just about having the experience, but with the rate at which. The pace at which change was happening, having, uh, uh, employees foundationally focused on curiosity and learning and con constant development. [00:08:23] Shannon Sigmon: Um, and my goodness, uh, this year alone, right? We we’re. We, it’s hard to keep up. Right? So this idea of creating a full three to five year plan, we’re, we’re creating sprints plans. Yes. Right. And sprint strategies. And so I do think when we look at our integration of the two companies as Crayon and Software one come together globally, um, that has been a critical mass. [00:08:47] Shannon Sigmon: Uh, issue for us to overcome, but also to get our employee base one feeling comfortable with the pace of change because it can, for those people who are, are not change agents, it can be really uncomfortable and, and stress inducing. Um, but also giving them space to, to try things, fail fast and learn from it. [00:09:07] Shannon Sigmon: And. Um, it, it, it infuses that adaptability quotient, infuses entrepreneurial spirit within the organization a bit. Um, but it has become, it is the superpower of the next generation is how, how quickly can you adapt to change, but not just adapt to it as it’s coming, but stay ahead of it, um, and stay ahead of what’s happening in the industry through communities like this so that you’re skating towards the puck, not waiting for the puck to hit you in between the eyeballs. [00:09:34] Vince Menzione: Yeah. How long are these sprint. I can’t even imagine doing a three-year plan any, any longer. Right. [00:09:39] Shannon Sigmon: I mean, we, there’s some intentionality behind it for us. So my, um, partner in crime, Sean, uh, er, who leads our rev ops, uh, function in North America, we, we sprint pretty fast. So we do leadership offsite every three months. [00:09:52] Shannon Sigmon: Um, and it’s not like it does, we don’t sit in a meeting conference room like this quite often. There’s. We’re running an Airbnb and we’re living and breathing and talking and tumbling rocks together in a real productive way. Um, and it forces our leadership team to not just work at an operational level, but like really down in the trenches at a personal level together to solve problems for our people. [00:10:15] Shannon Sigmon: For our culture, for our business future. And I think that has helped us stay ahead of what’s coming at us from both the hyperscaler community, from the economy, uh, and global, some of the global trends that we’re seeing. It helps us stay ahead of that. And I mean, as leaders, we can, we can conflict and, and, uh, debate in a closed, safe space to get to work through some of that. [00:10:38] Vince Menzione: Mark, what are you seeing? I mean, we were just talking to D about all the significant advances Yeah. In your organization and you work with all these amazing top resellers in the industry. Mm-hmm. Uh, Tony Voya is an old friend of mine’s. Been on the podcast a hundred times. Yeah. Ran another organization’s one of [00:10:54] Marc Harpster: Yeah. [00:10:54] Vince Menzione: Also one of the large, yeah. [00:10:57] Marc Harpster: Yeah. Tony’s great. Um, it’s interesting you mentioned working in sprints. We, we ourselves are even adapting into sort of the notion of like. What are you doing in the next a hundred days? [00:11:07] Vince Menzione: Mm-hmm. [00:11:07] Marc Harpster: Right? You can’t, that six months, a year is too long. It’s too long. So, you know, that’s just internally, uh, within Google Cloud. [00:11:14] Marc Harpster: But, uh, our, you know, I see this across, if, if we go back a decade ago, uh, you know, ISVs had to learn how to change to, to just to, to list a PayGo product in a marketplace. [00:11:28] Vince Menzione: Yeah. Yeah. [00:11:28] Marc Harpster: Right. A whole new business model. Uh, and then, then we. Introduced the notion of like, Hey, it doesn’t have to just be pay, right? [00:11:36] Marc Harpster: It’s, yeah. Now we’re going to introduce the concept of a private offer, right? And how does that work? Right? And so you heard a lot of, uh, insights in the last panel about some of the changes you need to make to your sales organization and how do you adapt to that, right? And then there’s the change of like, well, what about the channel partners? [00:11:52] Marc Harpster: Right? Yeah. So every channel partner. Uh, in that I’ve been working with for the last eight, nine years, make the pivot to like, oh, we still have a place here. We have all these customer relationships and connections and hey, we can sell these things too. Right? But they have to figure out how the channel private offers feature works, right? [00:12:10] Marc Harpster: Um, distribution. Right. Then suddenly we’re, we’re, we’re bringing distributors back into the cloud marketplace world, you know, and they’re actually pushing us for like brand new things, like, Hey, we wanna, we want more APIs, right? And so I, I’ve seen. The entire community of partners. Be, be able to adapt to meet the customer where they are. [00:12:30] Marc Harpster: Right. And, and take advantage of the customer benefits of buying through marketplaces. And so now we’ve got another, another moment of great change, right? As we head kind of into the agent age. And every one of us is gonna have to, to be adaptable again. Yeah. And I think the notion of like. Whatcha gonna do in the next a hundred days? [00:12:47] Marc Harpster: Or like, what, what, what is the first thing that we, what are our priorities? How do we focus on, this is going to be key, right? ISVs need to, to understand, hey, how do, how do agents change the way we, uh, allow customers to access our tools and our software? Right? Uh, the channel needs to then understand like, well, what are we reselling agents? [00:13:07] Marc Harpster: Are we creating our own agents? Yes. Like, how does this change us? Right? And so it’s across the board, uh, and it’s gonna be a really. Fun, you know, rest next few months. [00:13:16] Vince Menzione: What are you seeing with regards to that? I was thinking about that as well. Like does the ISV create the agent or does the, the, the, the channel partner, the reseller, the Gs, I mean the GSIs [00:13:25] Marc Harpster: are involved here as well. [00:13:26] Marc Harpster: Certainly are, are, are, you know, I think DI mentioned this in the last panel. They, they’re, they’re creating agents, uh, you know, all over the place right now. But a lot of ISVs are as well. They recognize that they need to adapt. Right. And so I think we’re getting. Um, we’re getting really good participation, uh, from. [00:13:46] Marc Harpster: All sorts of partners and even, you know, the, the kind of traditional, uh, like what I call a reseller, they’re starting to figure it out as well. Right? Like, do I need to list my own agent? How do I do that? Right. And they’re coming to us seeking some guidance right now. Yeah. Are [00:14:01] Vince Menzione: you? [00:14:01] Shannon Sigmon: Yeah, I mean, I think we look at ourselves as customers. [00:14:03] Shannon Sigmon: You already heard that yesterday. Yeah. A lot on, from some of the Microsoft community. Um, we we’re starting to see pockets and um, we’re, we’re actually running our own company-wide hackathon in June. Um, specifically to intersect with copilot, Gemini, Claude, how do we get our teams on the ground level? Um, I loved what was said earlier, but it’s gotta be a, a bottoms up, tops down approach. [00:14:28] Shannon Sigmon: And the good thing for us is we have leadership support at the top down on, on the tinkering, on the learning, on the implementation. And now we’re working to build the skillset from the bottom up so that we can take some of those use cases to our customers and our partners and, and start to learn and adopt along the way. [00:14:45] Vince Menzione: So Jeff, you’ve been working with channel partners on the marketing side for many years on their go to market strategies. What are you seeing on your side of this aq? Or how are, how is AQ being absorbed and how are you thinking about this new world that we’re living in today? [00:14:58] Jeff Mesnik: Yeah, I mean, I think, you know, we work with 10,000 different types of channel partners and whether it’s through education or passing through and driving demand for them, and what we’re finding is there’s a little bit sometimes also a whiplash. [00:15:12] Jeff Mesnik: I mean, it’s like first it’s like, okay, we gotta go to the marketplace. Now we have ai, and now, oh wait, there’s these ISVs that can add value on top, and how do I do it together? So. Well, we’re, when we’re talking to these partners, we are trying to learn from the customers also who are bringing, because they’re adjusting their, you know, notions like, right? [00:15:34] Jeff Mesnik: You know, Shannon, you’re doing it every three months, [00:15:36] Shannon Sigmon: right? [00:15:36] Jeff Mesnik: So these poor partners, right? They’re trying to communicate and engage and work with the customer, and then all of a sudden it changes on a dime. So you need to have that instantaneous access to the. Information about what a customer is researching, what they’re doing, what they’re most interested in, and that’s really the important part to help with the, you know, adaptability quotient for these partners. [00:16:00] Vince Menzione: Yeah. [00:16:00] Jeff Mesnik: And for them to learn, they have to be pushed into it through a customer. Not just pushed into it from the vendor’s perspective. Also on the distributors are saying, Hey, let’s you know, go to my marketplace. Don’t go to Google’s marketplace. We are, we are Google’s marketplace. And it’s very, it can be very confusing. [00:16:18] Jeff Mesnik: So using AI you can understand what the customer’s needs are. You can enrich it by pulling in data from the different sources of information, whether it’s a CRM system or third party piece, and then use AI to actually define the next step that each partner can take so that they’re adapting faster and their sales team understands what to do next, and then go through some micro learnings or whatever it might be. [00:16:44] Jeff Mesnik: Mm-hmm. I love that. [00:16:45] Shannon Sigmon: Yeah. Yeah, and I was gonna say, Jeff and I are actually working together on a pilot. One of the things, and Vince, we talked about it, um, our teams internally are so consumed with the integration. [00:16:56] Vince Menzione: Yeah. [00:16:56] Shannon Sigmon: I was scared. There’s a lot of work going on behind the scenes. We pulled the plug really early on, at least getting our frontline sales force integrated last year. [00:17:04] Shannon Sigmon: So, at least to the market and to our customer and partner community, we were one company, but there’s a lot of system integration that’s still to come. And so, um, we, we’ve been partnered with Jeff and, and the content MX team because, um, a part of our cycles of getting our message out to market to our partners and helping them with their customer messaging is just the nurturing, the insights and leading the customer, leading the sellers through that sales Next. [00:17:27] Shannon Sigmon: Best step conversation. And so we’re, um, we’ll leverage some of the, the tools and the resources that that Jeff’s team is bringing to bear for us, because our marketing team has got integration work to go do. We’ve got rebranding and new websites to build and new processes to implement. And so for us that adaptability means realizing we can’t do it all ourselves. [00:17:48] Shannon Sigmon: And so we leveraged this community to connect with partners in the ecosystem who can help us. With our own solutioning of, of how we go to market and making sure we’re not missing the beat in those a hundred day sprints. [00:18:00] Vince Menzione: And you’re truly global. That’s right. As an organization. Right. So Switzerland is now the new headquarters that is right. [00:18:05] Vince Menzione: Nor was it Norway before and [00:18:06] Shannon Sigmon: yeah. [00:18:07] Vince Menzione: And then of course you’ve got the Americas [00:18:09] Vince Menzione: and [00:18:09] Shannon Sigmon: Yeah, we have our headquarter office here in Milwaukee and they’ve got a digital sales hub in Nashville, Tennessee. [00:18:13] Vince Menzione: Yeah. So. Bringing all those resources and then having all these people that have to adapt to change and then drive and go to market. [00:18:20] Shannon Sigmon: Yeah. [00:18:20] Vince Menzione: On top of that, [00:18:21] Shannon Sigmon: look, it just allows us to focus on what matters most, which is our customers, our partners, and our people. Um, and so leveraging our partner community, leveraging this network of folks that you’ve built helps us. We’ll continue to focus our team on the things that matter most for driving the business our results. [00:18:38] Shannon Sigmon: Um, we just announced earlier this week we had a bang up, um, Q1 and looking forward to that momentum carrying through the rest of the year. And, and it’s because of the partnerships and, and helping us to, to manage that adapt adaption of our business, um, going forward. [00:18:54] Vince Menzione: Mark, anything else from your side? [00:18:56] Marc Harpster: Uh, I just, I, I think, you know, platforms like yours are, are super exciting to me, and there’s a number of them that we’ve heard from over the last couple days. [00:19:06] Marc Harpster: You, you help all of us, every partner in the room, including the hyperscalers, you know, meet the customer where they are. And I think that’s increasingly important because as complicated as it’s for all of us to figure this out, it still has to be the customers at the center of it all. Right? And so we need to meet ’em where they are. [00:19:22] Vince Menzione: So what does real AI credibility look like for those partners? [00:19:27] Marc Harpster: Yeah, it’s, it’s a great question. Um, you know, it’s, it’s, uh, I’m fortunate to, to get to be at Google right now and we have, uh, uh, you know, we’re obviously working on a lot of things. Um, you know, we’ve been talking a lot about agents and, and, uh, you know. [00:19:45] Marc Harpster: What does it mean to, to listen agent and what’s that gonna do for the customer? Um, you know, I think it, it’s, it’s gonna have a big impact on how we co-sell. Right. I think we touched a little bit on this in the last panel. Uh, I think that, um, you know, customers, uh, are going to find their way to agents and it’s a different type of customer who’s gonna find it. [00:20:08] Vince Menzione: Yeah. [00:20:08] Marc Harpster: Uh, and I think that, you know, this opens up a real opportunity. Uh, for us to, you know, us as hyperscalers in the marketplace, to, um, kind of flip how things have been. Where traditionally it’s like, oh, you know, the ISV or, or the channel reseller sources the deal, and then we’re gonna register a deal in the, in the CRM, it’s gonna go over to, uh, you know, the, the, the hyperscaler CRM and then the sales rep’s gonna get involved. [00:20:34] Marc Harpster: I mean, that stuff is still gonna happen, still gonna be important, but now customers are gonna find their way to agents and now it’s, oh. The marketplace. [00:20:43] Vince Menzione: Yeah. [00:20:43] Marc Harpster: To get that information back out. Right. Or maybe they’re finding the content through a platform like Jeff’s, uh, and they go try something out and suddenly that’s the signal. [00:20:53] Marc Harpster: Right? And so we need to find a way to communicate that, I think a little more nimbly than we have in the past. Um, you know, so that’s a really big one. Um, and I think that like, uh, you know. The next, the next decade is really gonna be like, a little bit like the last decade was, uh, just as you know, in the last decade, really all these, all of the businesses that, you know, all of you guys in this room found a way to grow these astounding businesses, you know, in cloud. [00:21:21] Marc Harpster: And now I get to do the whole thing again in, you know, in the age of AI and agents. So I’m super excited for it. [00:21:27] Vince Menzione: Well, it, I think about SEO and product-led growth, almost like, oh, the agent’s gonna discover mm-hmm. Yeah. The solution in the marketplace, right? [00:21:35] Marc Harpster: Yeah. [00:21:35] Vince Menzione: So how do you think about go-to market strategies around that, right? [00:21:39] Vince Menzione: Yeah. ’cause, ’cause marketing changes dramatically, [00:21:41] Marc Harpster: right? [00:21:42] Vince Menzione: We were talking about that yesterday. [00:21:43] Marc Harpster: Yeah. Like when the agent is the one, finding [00:21:45] Vince Menzione: the agent is the one finding it, and it, it better be able to find it. ’cause then it’s gonna go search other places if it doesn’t. Yep. As if it’s not discoverable. [00:21:52] Vince Menzione: I think we all get to figure that out together. [00:21:54] Vince Menzione: Right. [00:21:54] Vince Menzione: Jeff, you’re, you’re the go-to-market expert, [00:21:57] Jeff Mesnik: I mean, [00:21:57] Vince Menzione: in the panel here. So how do you think about that? [00:22:00] Jeff Mesnik: We think about it the same way, kind of in your video, right? Yeah. Where it’s basically there’s a few ways that you need to be, um, reaching out so that you’re discovered by the AI agent. [00:22:10] Vince Menzione: Yeah. [00:22:10] Jeff Mesnik: So exactly the, you know, for example, you, you know, people here we are all writing white papers and case studies and, you know, doing all that work. [00:22:18] Jeff Mesnik: But what really triggers it is when you create more content from that one piece. So that’s more interactive. So for example, like, you know, you guys were talking about the short, the video shorts. [00:22:29] Shannon Sigmon: Yeah. [00:22:29] Jeff Mesnik: You can instantaneously, like we have a system that’s connected that instantaneously creates these video shorts from the PDF. [00:22:36] Jeff Mesnik: Or some of you may have seen I created a trivia night, which is an interactive element, so it enables people to then share and engage, and that starts to have, you know, some effect with the SEO, which is now. AI agents who are looking out to see, okay, what are the responses? What are the other people saying? [00:22:57] Jeff Mesnik: You’re spearheading that motion. [00:23:00] Jeff Mesnik: Yeah. [00:23:00] Jeff Mesnik: And then as you said, kind of the, kind of the triggers or the, you know, the, for the data insights that come back mm-hmm. From that are the ones that can trigger a co-sell motion where you’re working together with. Other partners you can be, you know, if you’re a vendor and you use us and you see that information, then maybe partner tap comes in and you can basically find which partner is the right one, and the systems can then target and have a co-sell motion together. [00:23:27] Jeff Mesnik: Yeah. [00:23:27] Jeff Mesnik: Right. So that’s the power that’s available now. [00:23:30] Vince Menzione: Yeah. Shannon, you mentioned about skating where the puck is going. Yeah. Famous. What, by the way, Wayne Gretzky lives in Jupiter, Florida. For those who dunno, uh, all the famous athletes, but of course that’s his, his quote. [00:23:42] Vince Menzione: And Joe Namath. Right. [00:23:43] Vince Menzione: And Joe NamUs. [00:23:44] Vince Menzione: Yeah, he’s in the, he’s in that one picture though slide. I have. Let’s talk about that a little bit. ’cause you, you’re navigating quite a bit of change. One of the most trusted resellers in the market working with the hyperscalers. Tell us how you’re adapting to that puck, where that puck is going. [00:24:01] Shannon Sigmon: Yeah, I, I think one of the things that we encourage and we talk about it, we, um, have a regular standing, uh, meeting where we talk about going out in the wild. [00:24:09] Shannon Sigmon: And so I think the, the most important thing that I would leave you all with and something that we are, um, fostering and learning along the way too, is your people in this whole A-E-O-G-E-O world. Your people have to have an opinion. It’s not just enough for them to share the content, click on the content, read the content, but they have to show up with a perspective or an opinion. [00:24:30] Shannon Sigmon: I don’t, I don’t need to be Jay McBain, but my goodness, I’m gonna follow him. I’m gonna learn from him, and I’m gonna share some of the learnings that I read from him because. He’s doing the work and, and getting the research together for us. But it is important that they do that and the, and the learning and adapting to where the puck is going, doesn’t happen behind a pane of glass. [00:24:47] Shannon Sigmon: They have to be out in front of it, in front of their customers, in front of partners, having a cup of coffee down the street with the neighbors. Because everybody is now consuming information in a much more personal way. It’s not, uh, just a corporate feed, uh, trough of AI slop that, um, somebody I was at an event last week they talked about, but to, to really understand it, to know it to be customer zero. [00:25:13] Shannon Sigmon: You have to be in it. And that doesn’t happen behind the pane of glass. So I would say that was probably the first one. And I think, um, one of the things that, uh, sparked, you know, a fire yesterday for me, Vince, was just really this conversation around the marketplace. Um, and especially in our, our, our community and what we do is how do we, this convergence of SaaS. [00:25:34] Shannon Sigmon: This convergence of consumption in the marketplace. Um, how do we as resellers help our customers optimize how they procure, um, their software in a much more modern way, um, and manage that along, along this journey so that they can take advantage of things coming up in ai. But I think those are like the two. [00:25:53] Shannon Sigmon: The one thing is just being curious, getting out in front of it and building your perspective. And you don’t have to be the smartest person in the room, but you do need an opinion. Um. And then showing up at events like this so that you can learn. [00:26:06] Vince Menzione: So Mark, uh, largest go to market shifts happening. I mean, the, the, the, the growth is astounding. [00:26:12] Vince Menzione: What about from your perspective? [00:26:14] Marc Harpster: Yeah, I think, um, you know, how you go to market, uh, in, in this new age is gonna change based on the type of partner that you are, right? Uh, if you’re an AI native startup, then you know that is your go to market. Like, like the AI is who you are, right? It’s part of your identity. [00:26:35] Marc Harpster: Versus if you’re a a, you know, a, a, an incumbent, a, a large ISV, you need to figure out how to wrap AI around your existing solutions, right? Mm-hmm. But if you may have a SaaS solution, and now do you have agents that are talking to that SaaS solution? You know, and are you building that? Where are you building that? [00:26:50] Marc Harpster: How are you running it? And how are you partnering with, you know, the hyperscalers? Uh, how are you partnering? You know, it could be, uh, philanthropic or open ai, right? Mm-hmm. Like we all have to, you know, you have to think about. How each of these different types of partners can help you go to market, right? [00:27:08] Marc Harpster: And really come up with that strategy. [00:27:13] Vince Menzione: Former. Any comments on that? [00:27:14] Jeff Mesnik: Yeah, well, I mean, I’ll just add, I, I just was thinking about this, uh, I’m gonna butcher this Bueller quote, but things are changing really fast, and you gotta take a moment to listen and understand what’s going on out there. So the data coming in is always going to drive everything else that you do. [00:27:30] Jeff Mesnik: So I butchered that quote, but imagine I said it right? [00:27:33] Vince Menzione: Yeah. I, I love Shannon, what you said it, and I’ll. Paraphrase it. The analog is the new digital. [00:27:42] Shannon Sigmon: It is, yeah. [00:27:43] Vince Menzione: Because we need rooms like this. We need to be in the room with other listen experts like [00:27:48] Shannon Sigmon: yourselves. Yeah. I mean, I say quite often human connection still matters, and at the end of the day, people are gonna use AI tools to do the research, to find the information, to surface the video training, but they’re not gonna make the decision until they know the person they’re buying from. [00:28:03] Shannon Sigmon: Yeah. And so that whole adage of people buy from people they like and trust. Is even more important in this, in this day and age. Yeah. [00:28:12] Vince Menzione: Any last comments or go tos for the, for this community? In front of us today. [00:28:17] Jeff Mesnik: I’ll just say that because of this community, you know, Shannon and I met, so we have yeah. [00:28:21] Jeff Mesnik: Great business that we’re gonna be doing together and I met the team at ISSI and we’ve got a great partnership that’s brewing. And, you know, I’m looking forward to other, you know, people that I’ve met here, um, Andrew who’s out there. Um, we’re gonna do some work together. So thank you, Vince. Thank you. I mean, this community has really been fabulous for me personally and for my business. [00:28:39] Jeff Mesnik: It’s been great meeting [00:28:40] Vince Menzione: and I didn’t pay you to say that, by the way. [00:28:42] Jeff Mesnik: No, I paid you. [00:28:44] Vince Menzione: That’s right. You did. You. Okay. Well, alright, mark, anything, any last comments from [00:28:52] Marc Harpster: Yeah. You know, um, don’t be afraid of the change, right? Like, if you have that hour a week, just go play around with play, play with all of the different, uh, AI. [00:29:02] Marc Harpster: Technologies that are out there, right. And just, uh, get to know them, right? The more comfortable you are with them, the easier this whole thing’s gonna be. So dedicate an hour a week, just go, you know, and that’s your time to, to learn how these things work, right? So [00:29:15] Vince Menzione: yeah, [00:29:15] Marc Harpster: I say don’t be afraid of it. [00:29:16] Vince Menzione: Awesome. [00:29:17] Vince Menzione: Yeah. Thank you so much. What a great panel. Great conversation. What do you think? Everyone? Thank you. Thank you so much. [00:29:25] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated. Share it with a [00:29:31] Vince Menzione: partner leader in your network. Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. [00:29:42] Vince Menzione: And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, October 26th through October 28th. Until next time, keep showing up in the rooms that matter because being in the room changes everything.

Ken and Nick sit with the gut punch of it all, running through the full history of Cleveland's quarterback failures from Tim Couch to Deshaun Watson and landing on the uncomfortable truth that trading Garrett would mean starting the cycle all over again less than a decade after the team bottomed out specifically to draft him. Nick makes a genuinely sharp point that separates this rebuild from the 2016 and 2017 dark days, arguing that at least this roster has identifiable talent on it, which makes blowing it up feel different and somehow worse than when the cupboard was completely bare. Ken keeps circling back to the return, floating the idea of two first rounders and a young player like Jared Verse, and acknowledging that if the haul is anything short of overwhelming, this is going to be a very hard thing to defend. The Kansas City comparison lingers over everything, because the reason the Chiefs can let good players walk is that they have Mahomes, and the Browns have been searching for that answer since 1999.

The guys discuss the Titans loss to the 49ers and Tim Couch joins the show!

Highlights: Bernie Kosar's Successful Liver Transplant: Following a successful liver transplant, Bernie Kosar tells Terry he is in "great shape" and good spirits, with the initial critical 48 hours passing without signs of infection or rejection. The Haslams' Financial Support for Kosar: The Haslam family has been paying for Kosar's health insurance for many years, a gesture that has saved him "millions of dollars" in medical expenses accumulated from numerous hospitalizations. Myles Garrett's Historic Performance: Myles Garrett is having an "epic" season, continuing to dominate with multiple sacks against the Ravens and showcasing extraordinary athleticism, putting him on pace to challenge the single-season sack record. The Impact of the Upgraded Defensive Line: The addition of quality interior linemen like Mason Graham and Maliek Collins has been a key factor in Myles Garrett's success, as it prevents quarterbacks from stepping up and forces offenses to account for multiple threats. The Challenging Road for Shedeur Sanders: Rookie quarterback Shedeur Sanders is facing the tough reality of an NFL fifth-round pick, receiving very few first-team practice reps and adjusting to being a developmental player on a struggling team. Rushing Young Quarterbacks: There is significant concern that the Browns are repeating a historical mistake of rushing an unprepared rookie quarterback, Shedeur Sanders, into a difficult situation, similar to past failures with players like Tim Couch and DeShone Kizer. The Browns' Flawed Quarterback Room Construction: The front office is criticized for trading away veteran Kenny Pickett, leaving the team without a seasoned backup and creating an inexperienced quarterback room similar to the flawed strategy of the 2017 winless season. The Draft Pedigree of Top NFL Quarterbacks: Terry finds data showing that 18 of the top 20 NFL quarterbacks were first-round picks, highlighting the long odds against a fifth-round rookie like Shedeur Sanders becoming a franchise-altering starter. Cavs' Winning Record Masks Underlying Issues: Despite a 10-5 record, the Cavs' performance is described as a "slog," with an over-reliance on Donovan Mitchell due to injuries, a formula considered unsustainable for long-term success. Evan Mobley's game: How should Evan Mobley adjust after an up-and-down start? He appears to be struggling to find his offensive identity and go-to moves. Jarrett Allen's Uncertain Role with the Cavs: Allen's future as part of the team's "core four" is being questioned after being benched in the fourth quarter of multiple games, sparking debate about his long-term fit. Steven Kwan's Future in Cleveland: Can the Guardians afford to re-sign Gold Glover Steven Kwan? Or is a trade a strong possibility? Why the Guardians Released Pitcher John Means: The decision to decline John Means' $6 million option was likely due to poor performance, evidenced by his alarming 7.97 ERA and seven home runs allowed in a short AAA stint. The Mechanics of Blocking Field Goals: A reader punches holes in the theory about moving the holder and kicker further back from 7 to 10 yards. He says it's impractical as the longer snap time and wider angle would give edge rushers a significant advantage in blocking the kick. Andre Szmyt's Quietly Effective Season: After a disastrous first game, Browns kicker Andre Szmyt has stabilized the position, proving reliable by making 15 of his last 17 field goals and all extra points. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Good In The Game, College Football Hall Of Famer LaVar Arrington dives into the inspiring journey of Tim Couch, a College Football Hall of Famer, as he shares the invaluable life lessons learned on the football field and their profound impact on his business ventures. From the importance of teamwork and resilience to the power of building strong relationships, Tim reveals how the principles of football have shaped his success in the business world. Join us as we explore how dedication, hard work, and a commitment to excellence can lead to triumph both on and off the field. QUOTES: "Everyone out there wants to win, but what are you willing to pay? What are you willing to sacrifice to win football games?" "The game of football absolutely changed my life and not only my life, it changed the people around me's lives." "It's not about what you're born with talent-wise; it's about the effort you put into this game. What you put in is what you're going to get out of it." #2pros #upongame #fsrweekendsSee omnystudio.com/listener for privacy information.

In this episode of Good In The Game, College Football Hall Of Famer LaVar Arrington dives into the inspiring journey of Tim Couch, a College Football Hall of Famer, as he shares the invaluable life lessons learned on the football field and their profound impact on his business ventures. From the importance of teamwork and resilience to the power of building strong relationships, Tim reveals how the principles of football have shaped his success in the business world. Join us as we explore how dedication, hard work, and a commitment to excellence can lead to triumph both on and off the field. QUOTES: "Everyone out there wants to win, but what are you willing to pay? What are you willing to sacrifice to win football games?" "The game of football absolutely changed my life and not only my life, it changed the people around me's lives." "It's not about what you're born with talent-wise; it's about the effort you put into this game. What you put in is what you're going to get out of it." #2pros #upongame #fsrweekendsSee omnystudio.com/listener for privacy information.

On the Kenny & JT Show we welcome in former Cleveland Browns quarterback Tim Couch, who will be inducted into the National High School Football Hall of Fame on Saturday June 14th.

Friend of the podcast and legendary sports agent Leigh Steinberg joined us. We talked NIL, NoCal v SoCal, Chiefs, Tim Couch and Jared Lorenzen. We looked back at the loss to UGA, talked NFL Playoffs and more.Become a supporter of this podcast: https://www.spreaker.com/podcast/cats-talk-wednesday--4693915/support.

On Xmas Eve it's the Best of the Big Blue Insider including conversations with Tim Couch, Van Hiles and Brendan Quinn of the Athletic, author of an i-depth piece on the Mark Pope family...

Mark Pope shares a great story about Mr. Wildcat; (12:00) the volleyball Wildcats say their brutal schedule has prepped them well for the NCAA tournament; (19:00) ESPN analyst Jimmy Dykes on UK's win over Gonzaga; (39:00) my conversation with Tim Couch on tonight's induction into the College Football Hall of Fame; (58:00) Cats Illustrated basketball analyst David Sisk and an exciting new way to order wheat toast…

Former Kentucky star QB Tim Couch joins the program to preview the Vols and the Wildcats. See omnystudio.com/listener for privacy information.

This hour featured more on Tennessee Kentucky, a look around the SEC, conversations with Kim Caldwell and Tim Couch, and more...See omnystudio.com/listener for privacy information.

This hour featured more on Tennessee Kentucky, a look around the SEC, conversations with Kim Caldwell and Tim Couch, and more...See omnystudio.com/listener for privacy information.

Former Kentucky star QB Tim Couch joins the program to preview the Vols and the Wildcats. See omnystudio.com/listener for privacy information.

This hour featured more on Tennessee Kentucky, a look around the SEC, conversations with Kim Caldwell and Tim Couch, and more...See omnystudio.com/listener for privacy information.

Former Kentucky star QB Tim Couch joins the program to preview the Vols and the Wildcats. See omnystudio.com/listener for privacy information.

Highlights: The state of the Browns after Deshaun Watson's season-ending injury Sunday; The fans who were out of line as Watson was carted off; the players who called them out; and what Tim Couch has to do with it; What should happen next with the Browns; The big decision: Keep Watson and bring him back for another run, or draft a QB of the future; Celebrating the surprising, entertaining 2024 Guardians; The Guardians' biggest offseason decision is ... What Stephen Vogt did well this season; and what he might have learned for next year; Terry breaks down what he's seeing from the Cavs offense as they head into the 2024-25 season, especially from Evan Mobley and Darius Garland. A fun autograph story about the business of baseball. Learn more about your ad choices. Visit megaphone.fm/adchoices

The football Cats know what awaits with Georgia coming to town; (10:00) a look back at UK's upset of UGA in '06; (20:00) Rich Brooks on that game and UK's breakthrough during his era; (39:00) Brian MIlam of WKYT on Tim Couch's impact on eastern Kentucky; (1:00:00) Matthew Sign of the College Football Hall of Fame on Couch's upcoming induction PLUS where would one go to find a woman like this?

We remember James Earl Jones for comedy, as well as "Star Wars" and "Field of Dreams;" (13:00) Mark Stoops shoulders the blame; (22:00) Tim Couch on his upcoming induciton into the the College Football Hall of Fame; (39:00) Jeff Piecoro of the UK Sports Network; (1:00:00) author John WInn Miller on the upcoming sequel to his award-winning freshman novel, "The Hunt for the Peggy C" as well as stories about Rupp's Runts and specific insults from the Pythons...

Conversations With A Legend is back with a BEST OF Edition. We look back at  SMOOT SMACK as LaVar Arrington sits with his former teammate Fred Smoot about the INFAMOUS "Love Boat" and it WAS worth FOUR Game Checks! Second, after all the years 3x Super Bowl Champion LeGarrette Blount details that night in Boise State when he was called a racial slur. Finally, former number one overall NFL Draft pick Tim Couch details the pressure and expectations of being a top draft pick. UP On GAME Presents Conversations With A Legend. LaVar Arrington is sitting down with the best from the field, the stage, and beyond. These are intimate conversations and storytelling with legendary humans about their lives and successful careers. #2pros #fsrweekends #upongameSee omnystudio.com/listener for privacy information.

Conversations With A Legend is back with a BEST OF Edition. We look back at  SMOOT SMACK as LaVar Arrington sits with his former teammate Fred Smoot about the INFAMOUS "Love Boat" and it WAS worth FOUR Game Checks! Second, after all the years 3x Super Bowl Champion LeGarrette Blount details that night in Boise State when he was called a racial slur. Finally, former number one overall NFL Draft pick Tim Couch details the pressure and expectations of being a top draft pick. UP On GAME Presents Conversations With A Legend. LaVar Arrington is sitting down with the best from the field, the stage, and beyond. These are intimate conversations and storytelling with legendary humans about their lives and successful careers. #2pros #fsrweekends #upongameSee omnystudio.com/listener for privacy information.

Unlock the secrets of the NFL Draft's future stars with our all-star football panel, including Coach Hal Mumme, Bob Gavalier, Tim Weaver, Jose Jefferson, and Mister Askew! We've just wrapped a thrilling session where we tackled the biggest winners and losers post-draft, debated quarterback prospects like Bryce Young and CJ Stroud, and gave some well-deserved attention to the unsung heroes of the gridiron—the offensive linemen. If you're all about the details that forecast the success (or flop) of an NFL career, this is one discussion you can't afford to miss.Ever wondered what goes on behind the scenes for NFL prospects like Tim Couch? Hal's got you covered with riveting anecdotes, while Bob breaks down strategic team movements that could reshape the Bears and Cardinals' future. Tim Weaver doesn't hold back on his praise for the Steelers' draft picks and, as a WVU fan myself, I'll tell you why Zach Frazier is the steal you need to watch. From the potential synergy between Marvin Harrison Jr. and Kyler Murray to the pressing need for a robust offensive line—evident in the Jets and Lions—we dissect every play, every decision that's setting up these athletes for a shot at glory.Wrap up your day with our ride home rant that covers the importance of a robust offensive line for teams looking to make a mark in the NFL. Coach Weaver and Jose Jefferson join me in shedding light on how the less glamorous draft picks often become the foundation of long-term success. Still think theStupid Should Hurt Link to my Merch store the Stupid Should Hurt Line!Reaper Apparel Reaper Apparel Co was built for those who refuse to die slowly! Reaper isn't just clothing it's a lifestyle!Subscribe for exclusive content: https://www.buzzsprout.com/1530455/support Big Labia EnergyBig Labs Pod harnesses the big labia energy of three comics at varying stages of...Listen on: Apple Podcasts Spotify MonstrosityMonstrosity has celebrity guests, deep paranormal discussions, and comedy gold.Listen on: Apple Podcasts SpotifyTactical BrotherhoodThe Tactical Brotherhood is a movement to support America.Dubby EnergyFROM GAMERS TO GYM JUNKIES TO ENTREPRENEURS, OUR PRODUCT IS FOR ANYONE WHO WANTS TO BE BETTER.ShankitgolfOur goal here at Shankitgolf is for everyone to have a great time on and off the golf courseBono's BrewFresh ground coffee, in a variety of flavors, shipped right to your door within 3 days!Sweet Hands SportsElevate your game with Sweet Hands Sports! Our sports gloves are designed for champions,Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.

In 1933, the Chicago Bears won their first NFL gameIn 1951, New York Yankee Mickey Mantle played in his first-ever MLB gameIn 1953, Mickey Mantle hit a 565-foot home runIn 1999, Tim Couch was drafted into the NFL Show sponsored by SANDHILLS GLOBAL & DOOR PLUSAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

PennLive's David Jones and Bob Flounders react to Saquon Barkley signing with the Philadelphia Eagles. Barkley produced three 1,000-yard seasons for Penn State despite being limited by some mediocre O-lines. Plus, a look back at a disruptive PSU defense that terrorized Kentucky QB Tim Couch 25 years ago. Learn more about your ad choices. Visit megaphone.fm/adchoices

"McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!See omnystudio.com/listener for privacy information.

The 8am hour of Tuesday's Mac & Cube saw Chris Hatcher join the guys in-studio to say what it was like coaching Daunte Culpepper & Tim Couch, what he remembers most from Mike Leach, his philosophy on the Transfer Portal, and what he expects from his Samford team this year; and later, Ryan McGee, ESPN senior writer & SEC Network host, tells us the kind of guy Mike Leach really was and how many coaches actually love NASCAR.    "McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!See omnystudio.com/listener for privacy information.

Kentucky throttles Vandy, Big night of SEC Hoops, Terry McCormick talks Titans, Stat of the Day, Tim Couch joins, Taylor Barnette talks College Hoops, and Bet of the Day.

On the latest edition of Kentucky Newsmakers, WKYT's Bill Bryant talks with Kentucky League of Cities Executive Director and CEO James D. Chaney and WKYT Sports Director talks about UK great Tim Couch finally being named to the College Football Hall of Fame.

Robert Dillingham on his big effort vs Mizzou; (11:03) Tim Couch on being inducted into the College Football Hall of Fame; (19:00) David Vance, PR man for the Kentucky Colonels; (39:00) ex-UK baseball player Dorian Hairston, now a published author/poet; (59:00) West End Bureau Chief Gary Moore compares/contrasts UK & U of L at this point in the season and an army outfit finishes training on its own. That's the fact, Jack.

Opening Toast- Rich Eisen      While calling the Colts-Patriots game in Germany his take on a flag was "Let's see if he is going to be flagged for playing football"Scumbag of the Week- The NCAA D1 Admin Committee      They denied the waivers for James Madison and Jacksonville State to be bowl eligible this season      They are upholding a stupid rule that says when a school makes a transition to a higher division, they are bowl ineligible for 2 years      Saban called it unfortunate for the players and the University who have worked so hard to have success and now cannot participate or take advantage of what they created for themselves      James Madison is 10-0, Jax State is 7-3      James Madison is hosting gameday this weekend for their game against App      NCAA earns its second SOW award this year- first was due to Tez WalkerComing in Hot- NFL      Tua rocking the new do after the bye week- corn rows      Now he needs to beat the suddenly resurgent LV Raiders who have won 2 straight since they fired McDaniels       Bills blow another game by having too many men on the field      My comment about not sleeping on the Ravens and Bengals was promptly followed up with losses by both teams- and guess what they play tonight the week 11 Thursday night game.      I almost made all the Cleveland Browns QBs since 1999 when they returned after original browns moved to Baltimore. There have been 36 different QBs to start games in those 25 seasons.       Only three seasons did the starter play all the games Tim Couch in 2001, and Baker Mayfield in 2019 & 2020      Deshaun Watson signed $230 million fully guaranteed contract in 2022 and has played 12 mostly mediocre games. He is now out for the year with a fractured throwing shoulder.       Coming in Hot- CFB      Committee finally gets it right with UGA now #1      Glad Brock Bowers is back      Last year for division in the SEC- only fitting that Ga and Bama win them      You know what I find hilarious- when a delusion homer of a fanbase calls us out for being homers. We call ourselves out as homers.      Love the UA football PR team. Here is the game poster for the KY win. That's right curiosity killed the cat.      Since the committee doesn't have any love for Bama- Let's go Iowa St and Oregon St.Rate That Shit!- Four Roses Small Batch Select

Monday pod, Hour 1− Big names had big losses and close calls in CFB over the weekend..− 1999 NFL #1 draft pick Tim Couch weighs in on quarterback controversies.− It's all going wrong at USC, some of it self-inflicted.

Tim Couch joins Matt and Ryan to talk about his UK career and answer your phone calls.

Tim Couch joins Matt and Ryan to talk about his UK career and answer your phone calls.

The guys talk about Bob Huggins, bears  and the legend of Tim Couch.See omnystudio.com/listener for privacy information.

Discover the secrets of the air raid offense with our guest Hal Mumme, the man responsible for revolutionizing the game of football. Join us as we take a thrilling journey through Hal's coaching career, from his early days at Moody High School to becoming an offensive coordinator at UTEP. Learn how his time at BYU studying under LaVelle Edwards influenced the development of the air raid offense and how it has transformed the way football is played today.Explore the fascinating evolution of Mike Leach's air raid offense, which has revolutionized football from the offensive line playing out of a two-point stance to the big splits. Understand how Mike Leach's innovative ideas took flight during his time at Valdosta State, and how this success led to his tenure at the University of Kentucky. We also trace the spread of the air raid offense from Georgia to Texas and Alabama, highlighting its impact on the game of football.In this episode, we also dive into the heart-pumping story of quarterback Tim Couch's incredible on-field courage, which helped him stage a dramatic fourth quarter comeback against LSU. We discuss the potential of the XFL and what it could mean for the future of football. Don't miss out on this captivating episode that delves into the air raid offense, Hal Mumme's coaching career, and the passion and dedication of those involved in the game of football.Stupid Should Hurt Link to my Merch store the Stupid Should Hurt Line!Reaper Apparel Reaper Apparel Co was built for those who refuse to die slowly! Reaper isn't just clothing! Buzzsprout - Let's get your podcast launched! Start for FREETactical Brotherhood The Tactical Brotherhood is a movement to support America.Dubby Energy FROM GAMERS TO GYM JUNKIES TO ENTREPRENEURS, OUR PRODUCT IS FOR ANYONE WHO WANTS TO BE BETTER.Shankitgolf Our goal here at Shankitgolf is for everyone to have a great time on and off the golf courseDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Danny Kanell is one of the few multiple appearance guests we've had on the JC and Morgan podcast and he's the fifth straight former quarterback turned media guru to join the show. Tom Luginbill, Greg McElroy, Tim Couch and Shane Matthews preceded him. Ryan Leaf is scheduled to be with us next week. Kanell talks about the Atlantic Coast Conference and its future, why he thought in certain years (and JC backs him up) like 2016 that the ACC was better than the SEC and why that has changed. He sheds some light on a good idea to compensate college football players. It's all there. JC and Mike also tackle the tricky nature of conference realignment, television deals, NIL and the like. Plus, this week's Five and Dime movie selections are unreal. Three Amigos is one. JC and Morgan is presented by Blue Delta Jeans. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

76ers take 3-2 series lead, Titans/Ravens in London, Former NFL QB/1st Overall Pick Tim Couch joins to talk Will Levis, His Browns' experience, Will Levis' NFL potential, Stat of the Day, Kelly's "World of Football", and Plaster's Bet of the Day

Former No. 1 Draft Pick and Kentucky quarterback Tim Couch joins JC and Morgan to address a number of topics. The guys also talk about the new college football playoff schedule. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Hour 1 Andy opens the show wondering if we're really doing the Calipari/Texas thing, why would Texas want him, should Fran be allowed to coach college basketball, Justin produces his new sounder, Flyville is back, January 6th coaches, and we talk Alabama hoops with Michael Casagrande.See omnystudio.com/listener for privacy information.

Episode #40 features Gopher quarterback Tanner Morgan, talking - among other things - Purdue, Illinois, his new charity work, married life, and his cousin Tim Couch.Thanks to Sunbelt Business Advisors and True North Mergers and Acquisitions (https://www.sunbeltminnesota.com/ & https://www.tnma.com), Affinity Plus Federal Credit Union (https://www.affinityplus.org/gogophers), & State Farm Agent Tony Hoaglund (https://www.champlininsurance.com/).

Subscribe/Rate/Review to Up On Game Presents on the iHeartRadio App, Apple Podcasts, or wherever you get your podcasts! WATCH FULL EPISODES ON THE UP ON GAME NETWORK YOUTUBE CHANNEL JUST SEARCH UP ON GAME NETWORK "You know, we were both called bust" LaVar Arrington and Tim Couch beg to differ. Both enjoyed memorable careers and both have flourished off the field. Listen as Tim and LaVar recap the infamous Outback Bowl, plus Both went to dysfunctional franchises, but how was it for Couch as the number one pick in the NFL draft and the face of the franchise? And what was Tim Couch's biggest challenge in his career? UP On GAME Presents Conversations With A Legend. LaVar Arrington is sitting down with the best from the field, the stage, and beyond. These are intimate conversations and storytelling with legendary humans about their lives and successful careers. In this episode, LaVar Arrington talks with former Number 1 pick in the NFL Draft Tim Couch ============ SOCIAL MEDIA ============ ►Twitter: https://twitter.com/timcouchqb ► Twitter: https://twitter.com/NFLLegacy ► Twitter: https://twitter.com/lavararrington ► Twitter: https://twitter.com/UpOnGameNetwork ► Instagram: https://www.instagram.com/upongamenetwork ► Facebook: https://www.facebook.com/uognetwork ► Instagram: https://www.instagram.com/tcdeuce2 ► Facebook: https://www.facebook.com/PaceSkillGames POWERED BY PACE-O-MATIC https://www.paceomatic.com/ WEBSITE https://www.meridianwealthllc.com/  #upongame #fsrweekends #2prosSee omnystudio.com/listener for privacy information.

Subscribe/Rate/Review to Up On Game Presents on the iHeartRadio App, Apple Podcasts, or wherever you get your podcasts! WATCH FULL EPISODES ON THE UP ON GAME NETWORK YOUTUBE CHANNEL JUST SEARCH UP ON GAME NETWORK "You know, we were both called bust" LaVar Arrington and Tim Couch beg to differ. Both enjoyed memorable careers and both have flourished off the field. Listen as Tim and LaVar recap the infamous Outback Bowl, plus Both went to dysfunctional franchises, but how was it for Couch as the number one pick in the NFL draft and the face of the franchise? And what was Tim Couch's biggest challenge in his career? UP On GAME Presents Conversations With A Legend. LaVar Arrington is sitting down with the best from the field, the stage, and beyond. These are intimate conversations and storytelling with legendary humans about their lives and successful careers. In this episode, LaVar Arrington talks with former Number 1 pick in the NFL Draft Tim Couch ============ SOCIAL MEDIA ============ ►Twitter: https://twitter.com/timcouchqb ► Twitter: https://twitter.com/NFLLegacy ► Twitter: https://twitter.com/lavararrington ► Twitter: https://twitter.com/UpOnGameNetwork ► Instagram: https://www.instagram.com/upongamenetwork ► Facebook: https://www.facebook.com/uognetwork ► Instagram: https://www.instagram.com/tcdeuce2 ► Facebook: https://www.facebook.com/PaceSkillGames POWERED BY PACE-O-MATIC https://www.paceomatic.com/ WEBSITE https://www.meridianwealthllc.com/  #upongame #fsrweekends #2prosSee omnystudio.com/listener for privacy information.

Subscribe/Rate/Review to Up On Game Presents on the iHeartRadio App, Apple Podcasts, or wherever you get your podcasts! WATCH FULL EPISODES ON THE UP ON GAME NETWORK YOUTUBE CHANNEL JUST SEARCH UP ON GAME NETWORK "You know, we were both called bust" LaVar Arrington and Tim Couch beg to differ. Both enjoyed memorable careers and both have flourished off the field. Listen as Tim and LaVar recap the infamous Outback Bowl, plus Both went to dysfunctional franchises, but how was it for Couch as the number one pick in the NFL draft and the face of the franchise? And what was Tim Couch's biggest challenge in his career? UP On GAME Presents Conversations With A Legend. LaVar Arrington is sitting down with the best from the field, the stage, and beyond. These are intimate conversations and storytelling with legendary humans about their lives and successful careers. In this episode, LaVar Arrington talks with former Number 1 pick in the NFL Draft Tim Couch ============ SOCIAL MEDIA ============ ►Twitter: https://twitter.com/timcouchqb ► Twitter: https://twitter.com/NFLLegacy ► Twitter: https://twitter.com/lavararrington ► Twitter: https://twitter.com/UpOnGameNetwork ► Instagram: https://www.instagram.com/upongamenetwork ► Facebook: https://www.facebook.com/uognetwork ► Instagram: https://www.instagram.com/tcdeuce2 ► Facebook: https://www.facebook.com/PaceSkillGames POWERED BY PACE-O-MATIC https://www.paceomatic.com/ WEBSITE https://www.meridianwealthllc.com/  #upongame #fsrweekends #2prosSee omnystudio.com/listener for privacy information.

Actual football to preview? Let's gooooooo. The guys provide a full SEC guide to Week 0 and why the slate is better than it's getting credit for. Kentucky legend Tim Couch joined the show and discussed his relationship with Will Levis, playing in Mike Leach and Hal Mumme's offense and stories from his legendary career. The guys closed with a breakdown of the new Manti Te'o documentary on Netflix and Lad of the Week.

Hour 1: Boomer & Gio open the show with baseball returning tonight with the Yankees in Oakland and the Mets at home to face the Rockies. Boomer says the Mets will be facing a lot of ‘crappy' pitching. deGrom looked uncomfortable in his last start so we are somewhat concerned about tonight. Jerry is here for his first update and starts with the Braves winning again last night and previews Mets/Rockies tonight. The Yankees are in Oakland. In Seattle last night, George Kirby threw 24 straight strikes. Bryce Harper had a walk off hit in Lehigh. MLB released their schedules for next year. Sterling Shepard was back at Giants practice. Mike Tomlin talks about the QB battle in Pittsburgh. Patrick Beverley goes from the Jazz to the Lakers. In the final segment of the hour, Gio tells us he's going to see Chris Stapleton tonight. He was a dominant high school football player who played against Tim Couch. A caller asks if we remember the ‘You Make The Call' commercials involving NFL scenarios. Boomer wonders how Gio's Vikings are going to do this year.

Hour 1: Boomer & Gio open the show with baseball returning tonight with the Yankees in Oakland and the Mets at home to face the Rockies. Boomer says the Mets will be facing a lot of ‘crappy' pitching. deGrom looked uncomfortable in his last start so we are somewhat concerned about tonight. Jerry is here for his first update and starts with the Braves winning again last night and previews Mets/Rockies tonight. The Yankees are in Oakland. In Seattle last night, George Kirby threw 24 straight strikes. Bryce Harper had a walk off hit in Lehigh. MLB released their schedules for next year. Sterling Shepard was back at Giants practice. Mike Tomlin talks about the QB battle in Pittsburgh. Patrick Beverley goes from the Jazz to the Lakers. In the final segment of the hour, Gio tells us he's going to see Chris Stapleton tonight. He was a dominant high school football player who played against Tim Couch. A caller asks if we remember the ‘You Make The Call' commercials involving NFL scenarios. Boomer wonders how Gio's Vikings are going to do this year.  Hour 2: The 7am hour starts with Gio saying C.J. Mosley seems very excited about the Jets season this year and said it's playoffs or bust. We also talked about Lamar Jackson and the Ravens and Aaron Rodgers and the Packers. Jerry returns for an update, but first Gio tells us Timmy Trumpet will be at Citi Field on Tuesday to throw out the first pitch and to play the Edwin Diaz entrance song live if he gets in the game. Boomer talks about some hazing incidents from his high school/college days. The Braves destroyed the Pirates yesterday 14-2. Stanton is expected back tonight in Oakland. Brian Daboll talks about getting Sterling Shepard back. In the final segment of the hour, production guy Zach Martin joins us as Gio has a question about a commercial he heard.  Hour 3: The 8am hour begins talking about Brodie Van Wagenen and if he deserves credit for this current Mets team. We also got into a discussion about Daniel Jones this year for the Giants and other QBs from around the NFL. Boomer thinks the Packers will be in the Super Bowl this year. Gio says Daniel Jones and Saquon Barkley are ‘The Pits'. Jerry returns for an update and has Shaun Morash doing an impression and Evan talking to a woman about boobs. Daboll and Saleh talk about the Giants and Jets playing each other in preseason. Are there any NFL coaches that could beat up Rob Saleh? Boomer thinks Sean McVay. The rest of us say no way. Mike Tomlin on ‘details relative to their positions'. Patrick Beverley goes to the Lakers. Gio does an impression of Mad Dog talking to Stephen A. Smith. In the final segment of the hour, we talk about the rumor of Tom Brady and the Masked Singer. We also talked about The Amazing Race and if Boomer & Gio should do that.  Hour 4: The 9am hour starts with talk of the injury to Cowboys' Tyron Smith. We also talked about the 17-game schedule and why NFL teams need a lot of depth now with added injuries. We also get into Daniel Jones and Saquon Barkley for this upcoming season. Jerry returns for a final update and has audio from the DA Show about Justin Herbert. Mike Tomlin talks about the Steelers final preseason game and the importance of it. In the final segment of the hour, we bring Peter Schwartz in to mock his shorts. We also had pastries delivered in the final segment.

Tim Couch joins Behind Kentucky Football to talk about the pressure on Will Levis, discuss college offenses. Plus he shares his favorite UK memories. Presented by Thorntons.

Mixing things up as they get away from trivia for a little while, Matt and Andrew do a tier game episode on Brett Favre's Backup QB Tree. It's an impressive list, featuring Super Bowl Champions, Franchise QB's and many more. Where do the likes of Mark Brunell, Tim Couch, Jim McMahon, and more fit in? Listen and find out

Game And Career Stories Includes Mike Leach, Sonny Dykes, Guy Morris, Chris Hatcher, Tim Couch, Derek Homer, Anwar Stewart, Craig Yeast, and Anthony White 

Game And Career Stories Includes Mike Leach, Sonny Dykes, Guy Morris, Chris Hatcher, Tim Couch, Derek Homer, Anwar Stewart, Craig Yeast, and Anthony White