Ultimate Guide to Partnering™

Follow Ultimate Guide to Partnering™
Share on
Copy link to clipboard

…with Microsoft and other Technology Giants Welcome to a podcast to inspire partners to connect and thrive in the age of digital transformation. The Ultimate Guide to Partnering™ is your “go to destination” to learn from technology leaders in Redmond and elsewhere how to best engage, align and ex…

Vince Menzione - Technology Industry Sales and Partner Executive


    • Apr 27, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 38m AVG DURATION
    • 273 EPISODES

    5 from 80 ratings Listeners of Ultimate Guide to Partnering™ that love the show mention: partnering, vince's, ecosystem, sector, executive, william, please never stop, take the time, healthcare, organization, great insights, technology, guide, key, leaders, channel, industry, knows, valuable, series.


    Ivy Insights

    The Ultimate Guide to Partnering podcast is an invaluable resource for those in the tech community seeking to navigate and succeed in the world of partnerships. Hosted by Vince Menzione, who has extensive experience in working with Partner Ecosystems & Strategic Alliances, this podcast brings together industry rockstars and leaders to share their insights and lessons learned. It is a must-listen for any partner professional looking to stay on top of current partner trends and gain valuable knowledge from experts in the field.

    One of the best aspects of this podcast is the caliber of guests that Vince brings on. From C-suite/VP executives to Partner Leaders from notable organizations, each episode features individuals who provide valuable insight and expertise. Listening to their experiences and strategies can be incredibly inspiring and informative for anyone building a business in the technology channel. Additionally, Vince's own experience and vast network in the tech industry allow him to have meaningful conversations that cover a wide range of topics relevant to Microsoft partners and beyond.

    As for any potential drawbacks, it is difficult to find anything negative about The Ultimate Guide to Partnering podcast. Some listeners may prefer more diversity in terms of guest backgrounds or industries covered, but overall it offers a well-rounded perspective on partnering effectively with Microsoft and other organizations. The only challenge may be finding time to listen to all the episodes, as there are over 40 conversations with incredible channel leaders available.

    In conclusion, The Ultimate Guide to Partnering podcast is a must-listen for anyone involved in partnerships within the tech industry. Vince Menzione's expertise combined with his selection of high-quality guests make each episode packed with valuable information and insights. Whether you are a Microsoft employee, a Microsoft partner, or simply interested in building successful partnerships, this podcast provides excellent knowledge and guidance that can help your organization thrive.



    Search for episodes from Ultimate Guide to Partnering™ with a specific topic:

    Latest episodes from Ultimate Guide to Partnering™

    261 – How Cloud Marketplaces Are Reshaping IT Sales — And How You Can Win on Azure, AWS, and Google Cloud

    Play Episode Listen Later Apr 27, 2025 52:38


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    260 – The Partnering Revolution: AI, SaaS, and the Future of Work

    Play Episode Listen Later Apr 16, 2025 54:38


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    259 – Tech Trends and Predictions for 2025 with Jay McBain

    Play Episode Listen Later Mar 23, 2025 38:44


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    258 -How to Unlock Marketplaces and the Future of B2B with Jon Yoo of Suger

    Play Episode Listen Later Mar 17, 2025 51:48


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    257 -Unlock Google Cloud Growth: Dai Vu on AI, Partnerships & Marketplace

    Play Episode Listen Later Mar 5, 2025 44:02


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    256 – AI Trends, Marketplaces & The Future of Partnerships | Insights from Top Industry Leaders

    Play Episode Listen Later Feb 26, 2025 44:34


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    255 – Microsoft’s AI & Software Vision: An Inside Look with Jason Graefe

    Play Episode Listen Later Feb 13, 2025 26:13


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    254 – Mastering Tech Evolution: Regina Manfredi on AQ, Bold Partnerships & Modern Selling

    Play Episode Listen Later Feb 4, 2025 26:32


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    253 – Strategize ISV Cloud Success with Justin Murphy

    Play Episode Listen Later Jan 22, 2025 54:15


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    252 – Secrets to Thriving in Microsoft's Ecosystem: Reis Barrie Shares Proven Tactics

    Play Episode Listen Later Jan 14, 2025


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    251 – Tech Trends, Ecosystems, and AI: Jay McBain on Partnering for 2025 Success

    Play Episode Listen Later Jan 5, 2025 59:54


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    250 – Master Your Mind: Michael Gervais on Unlocking High Performance and Well-Being

    Play Episode Listen Later Dec 22, 2024 66:09


    What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

    249 – 2025 Cloud and AI Predictions: Hyperscalers, Ecosystem Shifts, and $400 Billion Opportunities

    Play Episode Listen Later Dec 16, 2024


    Rob Spee is the founder and CEO of Channel Journeys. With extensive experience as a vendor, reseller, and distributor, Rob has a proven track record of creating visionary partner strategies that drive revenue growth and unlock new market opportunities. As the host of the Channel Journeys podcast, Rob engages with industry leaders to share insights and innovation in the channel landscape, earning him recognition as a sought-after speaker and contributor to various channel events and publications. Beyond his professional achievements, Rob is deeply passionate about advancing careers in the channel and inspiring others through fresh perspectives and innovation. His enthusiasm extends to personal pursuits as well, where he embraces challenges through cycling and bluewater sailing adventures. Rob's unique blend of expertise and adventurous spirit makes him an engaging guest, ready to share his journey and empower others in the channel ecosystem.

    248 – Redefining Partnerships in the AI Era: Unveiling Microsoft's Vision for Platform Growth

    Play Episode Listen Later Dec 9, 2024


    The Ultimate Partner LIVE '24 event showcased the unparalleled collaboration between Microsoft, industry leaders, and award-winning partners, emphasizing the $827 billion opportunity in generative AI. A panel led by Neeti Gupta highlighted rapid AI-driven changes, while Dux Raymond Sy of AvePoint discussed monetizing AI and addressing data governance issues hindering GenAI adoption. Sri Ganapathy from Microsoft's Azure AI team stressed the importance of strong data cultures and client readiness, outlining consulting opportunities in assessing technological maturity. Successful AI integration, they noted, hinges on secure, high-quality data and tailored solutions using tools like Copilot Studio. Examples like H&R Block and Vodafone demonstrated AI's transformative impact across industries. Key takeaways included fostering leadership support, building strong data cultures, and addressing ethical and regulatory challenges in AI. As AI models grow cheaper and more efficient, pricing strategies and ROI localization become crucial. Microsoft's efforts in responsible AI, data security, and educating policymakers on tech advancements underscore the need for collaboration to balance innovation with regulation, ensuring a simplified, transformative journey for customers.

    247 – Unlocking the $827 Billion Generative AI Opportunity

    Play Episode Listen Later Dec 3, 2024 64:28


    The Ultimate Partner LIVE '24 event showcased the unparalleled collaboration between Microsoft, industry leaders, and award-winning partners, emphasizing the $827 billion opportunity in generative AI. A panel led by Neeti Gupta highlighted rapid AI-driven changes, while Dux Raymond Sy of AvePoint discussed monetizing AI and addressing data governance issues hindering GenAI adoption. Sri Ganapathy from Microsoft's Azure AI team stressed the importance of strong data cultures and client readiness, outlining consulting opportunities in assessing technological maturity. Successful AI integration, they noted, hinges on secure, high-quality data and tailored solutions using tools like Copilot Studio. Examples like H&R Block and Vodafone demonstrated AI's transformative impact across industries. Key takeaways included fostering leadership support, building strong data cultures, and addressing ethical and regulatory challenges in AI. As AI models grow cheaper and more efficient, pricing strategies and ROI localization become crucial. Microsoft's efforts in responsible AI, data security, and educating policymakers on tech advancements underscore the need for collaboration to balance innovation with regulation, ensuring a simplified, transformative journey for customers.

    246 – Empowering Enterprises with AI: Glean's Innovative Approach

    Play Episode Listen Later Nov 18, 2024 9:08


    I am thrilled to bring you my latest conversation with MP Eisen, VP of Partnerships at Glean, from the Google Cloud Marketplace Exchange! Glean is redefining the way enterprises access and utilize internal data, creating an "enterprise work assistant" that operates like an internal search engine, helping users find strategic insights, project updates, and account-specific information. MP shares Glean's journey as a Google Cloud partner, from their first Marketplace listing in 2023 to a rapid trajectory that's driven millions in consumption. Their approach? A laser focus on aligning Glean's offerings with Google's value propositions, from compute to Vertex AI's Gemini, resulting in a partnership that has rapidly scaled across multiple industry segments. Key takeaways from MP's insights: Clear Product-Partner Alignment: Ensuring Glean's product naturally drives value for Google's sellers and customers, particularly by tapping into incentives like quota retirement through Marketplace transactions. Focused Market Approach: Instead of broad targeting, Glean zeroes in on specific industries, regions, and segments, building success one focused area at a time—a strategy that's amplifying their presence within Google's ecosystem. Upstream Conversations: AI is shifting conversations to the C-suite, making executive buy-in critical for enterprise-wide adoption, with CIOs and CEOs seeing the transformational impact of AI in operations. Listen in on The Ultimate Guide to Partnering to learn.

    245 – Redis in the Google Cloud Ecosystem: Leveraging Marketplace for Growth

    Play Episode Listen Later Nov 14, 2024


    I am excited to introduce my conversation with Ash Vijay, SVP of Cloud Sales and BD Partnerships at Redis, live from Google Cloud's Marketplace Exchange! Redis, a favorite among developers, plays a crucial role in the data ecosystem, powering applications with high-performance caching and database solutions integral to GenAI. In this episode, Ash shares how Redis is leveraging Google Cloud Marketplace to meet customer demand for faster procurement and scaling, especially in light of large cloud commitments. Redis's marketplace strategy not only retains customers but also expands deal sizes and accelerates closing times. Ash discusses Redis's comprehensive partner program, enabling ISVs, OEMs, and SIs to build on the Redis platform, offering them both growth opportunities and collaborative engagement with Redis's ecosystem. Ash's advice to partners? Invest in the marketplace and empower your sales teams to maximize its potential—a strategy that's driving Redis's top-down engagements and delivering significant business value. Tune into The Ultimate Guide to Partnering to learn how Redis is redefining co-selling and scaling with Google Cloud!

    244 – Driving Success in Google Cloud’s Marketplace: Insights from CDW

    Play Episode Listen Later Nov 13, 2024 5:19


    I'm thrilled to share my interview with Dustin Nelson, Sales Director at CDW, recorded live at Google Cloud's Marketplace Exchange! Dustin dives into how CDW has embraced the marketplace model to meet customers' evolving needs in today's SaaS-driven world, where cloud marketplaces are transforming how organizations buy, manage, and scale solutions. Dustin shares CDW's journey of building a dedicated team to support Google Cloud Marketplace transactions, which has led to impressive growth: over $400 million in marketplace business and 500 transactions this year alone. With customers now at the center, Dustin emphasizes that open collaboration between Google, ISVs, and partners like CDW is crucial for delivering enhanced value and transaction flexibility. For organizations planning their 2025 marketplace strategy, Dustin advises embracing collaboration and focusing on customer-centric approaches to stay ahead in this fast-evolving ecosystem. Tune into this Ultimate Guide to Partnering episode to hear how CDW is sparking the marketplace ecosystem!

    243 – Customer-Centric Strategies in Google Cloud Marketplace: Insight from Datadog

    Play Episode Listen Later Nov 12, 2024 7:57


    I am excited to bring you insights from my conversation with Jarrod Buckley, VP of Channels and Alliances at Datadog, live from Google Cloud's Marketplace Exchange! Datadog, a leader in cloud application monitoring and security, is transforming how customers manage their cloud environments through a single, unified platform. In this episode, Jarrod shares how Datadog leverages Google Cloud Marketplace to simplify customer procurement and drive larger, faster deals. He highlights Datadog's recent innovations, including empowering channel partners to sell Datadog through Google Cloud Marketplace and the ecosystem approach that places customer needs at the center of co-selling strategies. As marketplace adoption grows, Datadog is scaling across geographies, with systems and human teams aligning to ensure seamless co-selling at scale. For anyone looking to optimize their marketplace strategy, Jarrod offers valuable advice for planning and aligning incentives as we head into 2025. Catch this episode of The Ultimate Guide to Partnering for insights into how Datadog leads the charge in marketplace-driven cloud success!

    242 – Accelerating AI with Google Cloud Marketplace: A Conversation with Labelbox's CMO

    Play Episode Listen Later Nov 11, 2024 4:03


    I'm thrilled to introduce my conversation with Ken Olofsen, CMO of Labelbox, recorded live at the Google Cloud Marketplace Exchange! Labelbox, a longtime Google partner, has revolutionized data labeling for generative AI, providing a “data factory” that powers the most advanced AI models. Ken shares how Labelbox collaborates with Google to support model builders and enterprise teams, including an exciting integration with Vertex AI that allows users to leverage Labelbox's human evaluation services to fine-tune their models effortlessly. In this episode, Ken discusses Labelbox's use of Google Cloud Marketplace as a rapid transaction platform, enabling seamless, scalable partnerships. From simplifying contracts with private and public offers to offering a one-click evaluation solution on Vertex AI, Labelbox is setting the bar high for innovation in data annotation. Tune in to this episode of The Ultimate Guide to Partnering to learn how Labelbox is shaping the future of generative AI through strategic partnerships!

    241 – Quantum Metric’s Winning Formula with Google Cloud

    Play Episode Listen Later Nov 10, 2024


    I am excited to bring you an insightful conversation with Russell Efird, Head of North American Partnerships at Quantum Metric, recorded live from Google Cloud's Marketplace Exchange! Russell dives into how Quantum Metric, a digital analytics experience platform, leverages the power of Google Cloud technologies like BigQuery and Gen AI to create seamless, high-performing digital journeys that resonate with C-level leaders and drive real business outcomes. Russell shares invaluable insights into the evolving enterprise buying landscape and the importance of aligning SaaS solutions to meet the needs of key decision-makers, from Chief Digital Officers to Heads of E-commerce. He highlights Quantum Metric's strategy of building “value networks” by collaborating with Google and other ISVs, enhancing the customer experience and accelerating business impact through innovative partnerships. Packed with practical strategies for growth, marketplace success, and ecosystem collaboration, this episode of The Ultimate Guide to Partnering is a must-watch for anyone invested in partnerships or digital analytics. Tune in for Russell's expert advice on building a future-focused partner strategy and driving growth through meaningful, multi-partner collaborations!

    240 – Exploring the Hyper-Scale Marketplace Shift with F5 and Google Cloud

    Play Episode Listen Later Nov 9, 2024 4:21


    Thrilled to bring you an exclusive conversation with Lisa Citron, VP of Global Partner Ecosystem at F5, live from the Google Cloud Marketplace event! In this episode, Lisa dives into how F5—a leader in app delivery and security for nearly three decades—has evolved to harness the power of cloud marketplaces and hyperscaler partnerships. With deep insights into the shifts toward C-suite and board-level conversations, Lisa shares how F5 is tackling critical security concerns, especially around AI and API protection. Her perspectives on adapting to new buying behaviors and scaling securely with cloud partners like Google Cloud are essential for anyone navigating the digital transformation landscape. Tune in to learn from Lisa's journey and hear how F5 is leading in the cloud era on The Ultimate Guide to Partnering!

    239 – Unlocking Google Marketplace Success: Insights from Optimizely

    Play Episode Listen Later Nov 8, 2024 9:23


    Just wrapped up an insightful interview with Matt Egan, Senior Strategic Alliance Leader at Optimizely, at the Google Cloud Marketplace event! In our conversation, Matt shared his journey driving Optimizely's co-selling partnership with Google Cloud. From co-marketing to co-innovation, he emphasized how these strategic pillars have expanded opportunities for Optimizely to help organizations optimize digital experiences on a robust Google-powered platform. For anyone navigating the intricacies of partnerships or aiming to enhance their go-to-market strategy, Matt's takeaways are pure gold—especially his advice on building executive commitment and focusing on the revenue impact of co-selling. Don't miss this episode on The Ultimate Guide to Partnering!

    238 – The New Era of Chief Partner Officer: Innovation, and Driving Success

    Play Episode Listen Later Oct 15, 2024 36:51


    Today, we're joined by Channel Legend, Janet Schijns Co Founder and CEO of JS Group. Join us as we dive deep into the evolving landscape of partnerships and leadership in the tech industry. In this episode, we explore a wide array of topics, from the potential pitfalls in e-commerce management to the changing roles of CEOs and CIOs in the age of cloud tech. Janet Schijns is a dedicated and strategic leader known for her protective and defensive approach in supporting business partners. She keenly understands the delicate balance between shielding partners from disruptive market noise and ensuring management remains receptive to critical feedback. Her leadership focus aims to prevent any slowdowns in partner sales momentum, while also fostering transparent communication channels within the organization. We'll unpack the complexities of modern partner ecosystems and the rise of new marketplace dynamics, emphasizing the critical importance of Chief Partner Officers (CPOs) and why they could be the most sought-after CEOs of the future. Janet and Vince will also highlight how companies like Vodafone and Infosys are making substantial commitments to tech giants like Microsoft, and discuss the nervousness surrounding traditional distribution channels amidst these shifts. Moreover, you'll hear insightful predictions about the future of marketplaces, how generative AI is reshaping repetitive business tasks, and why an inclusive partner strategy is paramount. We'll also delve into the economic uncertainties we face, the booming investment in cloud infrastructure, and the critical role of alliance managers in navigating these new terrains.Whether you're a tech enthusiast, a business leader, or someone interested in the future of partnerships, this episode is packed with valuable insights. So, tune in as we explore how to stay ahead in a constantly evolving business landscape and why the next big CEO might just come from the CPO ranks.

    237 – Leadership Agility: Scaling Your Business to New Heights

    Play Episode Listen Later Oct 8, 2024 37:09


    even Pivnick, Entrepreneur, Joins Ultimate Guide to Partnering® Steven Pivnick is a highly accomplished serial entrepreneur and CEO of a leading Microsoft partner, renowned for his ability to apply a growth mindset and agility in leadership. With a sharp focus on innovation and results, Steven has led his company to success, demonstrating what it means to embrace challenges and drive meaningful progress. His expertise in guiding businesses to achieve their greatest potential has made him a sought-after leader and visionary in the tech industry. In his new book, “Built to Finish”, Steven chronicles his entrepreneurial journey, offering valuable insights into the strategies and mindset that helped him scale new heights. His story is one of perseverance, leadership, and a commitment to continuous improvement, providing readers with practical lessons on how to navigate the complexities of modern business. Through his experience, Steven Pivnick continues to inspire leaders to think big and act with purpose.

    236 – The Power of Storytelling to Drive Unstoppable Partner Success

    Play Episode Listen Later Sep 25, 2024 54:58


    Decoding Customer-Centric Innovation, the Future of Partnerships at Cisco

    235 – Decoding Customer-Centric Innovation, the Future of Partnerships at Cisco

    Play Episode Listen Later Sep 18, 2024 50:42


    Decoding Customer-Centric Innovation, the Future of Partnerships at Cisco

    234 - Why Millennials are Redefining Tech Buying Behavior

    Play Episode Listen Later Sep 2, 2024 19:11


    Why Every CEO Needs to become the Ultimate Partner Leader?

    232 – 21 Minutes Unlocking Exponential Ecosystem Growth with Greg Sarafin

    Play Episode Listen Later Aug 27, 2024 21:29


    Unlocking Growth: How to Become an Ultimate Partner to Microsoft in 2024

    232 – Unlocking Growth: How to Become an Ultimate Partner to Microsoft in 2025

    Play Episode Listen Later Aug 19, 2024 17:54


    Unlocking Growth: How to Become an Ultimate Partner to Microsoft in 2024

    231 - Unlocking Revenue Growth: How PartnerTap is Leading the Co-Selling Revolution

    Play Episode Listen Later Aug 13, 2024 34:21


    Unlocking Revenue Growth: How PartnerTap is Leading the Co-Selling Revolution

    230 - Decoding Partner Ecosystem and AI Innovation: A Microsoft Leader Shares All

    Play Episode Listen Later Aug 6, 2024 49:32


    Decoding Partner Ecosystem and AI Innovation: A Microsoft Leader Shares All - feat Oguo Atuanya

    229 - 200% Pipeline Growth: Co-Selling Tips Revealed by Industry Leaders

    Play Episode Listen Later Jul 30, 2024 34:41


    200% Pipeline Growth: Co-Selling Tips Revealed by Industry Leaders, Sanjay Mehta & Erin Figer of Tackle.io

    228 - Unlocking Multi-Partner Growth with Microsoft Marketplace feat Jason Rook

    Play Episode Listen Later Jul 23, 2024 42:34


    Unlocking Multi-Partner Growth with Microsoft Marketplace with Jason Rook

    227 – Trunal Bhanse Tells Us How to Close More Deals with Co-Sell

    Play Episode Listen Later Jul 15, 2024 55:27


    How Clazar is Revolutionizing Cloud GTM & Democratizing Access for All

    226 - Unlocking Cloud Excellence: Pinnacle Partner Insights and the Future of AI

    Play Episode Listen Later Jul 8, 2024 28:59


    As the VP of Strategic Allience at Elastic, Laurent has played a crucial role in driving the company's success in the highly competitive cloud industry.

    225 - Empowering Partners for FY25 Success: Exclusive Interview with Microsoft's Nicole Dezen

    Play Episode Listen Later Jun 24, 2024 25:57


    In the latest episode of Ultimate Guide to Partnering, host Vince Menzione sits down with Nicole Dezen, General Manager of Global Channel Sales for IoT at Microsoft, to explore the transformative potential of IoT and how Azure IoT solutions are driving innovation across industries.

    224 - How Transcends Marketing Drives Success with Microsoft Partnerships

    Play Episode Listen Later Jun 18, 2024 29:02


    With a background rich in entrepreneurship and a mission-driven approach, Ashleigh Vogstad has carved out a unique space in the marketing landscape within the Microsoft ecosystem.

    223 - Unlocking Cloud Success with Dux Raymond Sy, AvePoint's Chief Brand Officer

    Play Episode Listen Later Jun 11, 2024


    I'm excited to welcome my next guest to Ultimate Guide to Partnering, Dux Raymond Sy, Chief Brand Officer @ AvePoint. With over 20 years of business, marketing, and technology experience, Dux has driven organizational transformations worldwide with his ability to simplify complex ideas and deliver relevant solutions. He is recognized by Microsoft as Regional Director (RD) and Most Valuable Professional (MVP), as well as the author of LinkedIn Learning course How to Build Your Personal Brand, book SharePoint for Project Management, and numerous whitepapers and articles.

    222 – AI Innovation and Cloud Marketplaces with John Jahnke – CEO at Tackle

    Play Episode Listen Later Jun 5, 2024 34:35


    I'm excited to welcome my next guest to Ultimate Guide to Partnering, John Jahnke - CEO at Tackle.io, a Cloud Go To Market Platform that enables software companies to sell via the cloud. As the CEO of Tackle, John has been instrumental in helping Independent Software Vendors (ISVs) streamline their business operations by leveraging cloud marketplaces. Since its inception in 2016, Tackle has been at the forefront of this transformation, creating a new category of software that simplifies the process for ISVs to list and sell their products in the cloud. In this episode, John and I discuss the rapid evolution of cloud go-to-market strategies, the role of hyperscalers, and the future of AI in the industry. Let's dive into the world of cloud marketplaces with John as he shares insights on the challenges and opportunities within this space. We explore the strategic decisions made by top software companies, the impact of economic conditions on cloud adoption, and the significant role AI plays in shaping the future. John also discusses the importance of aligning marketing and sales strategies with cloud channels and the transformative potential of AI-driven solutions.

    221 – Crack the Code on Microsoft’s MCEM to Unlock Co-Selling Success

    Play Episode Listen Later May 19, 2024 40:34


    In November 2023, over 300 Microsoft partners, leaders, experts from Microsoft, and ambassadors assembled for an incredible two days in Dallas, Texas. Today, we bring you back to another astonishing session led by Elliotte Dunlap, a Microsoft Partnership Leader. In this recorded session, Elliotte demystifies and decodes Microsoft's Sales Engagement Methodology (MCEM) for this partner audience to help them best align for effective co-selling with Microsoft. Listen today to Crack the Code on Microsoft's MCEM to Unlock Co-Selling Success.

    220 – Unveiling Microsoft's Strategic Vision for Growth and AI Partnerships

    Play Episode Listen Later May 8, 2024


    Today, we have a very exclusive interview. In November of 2023, over 300 Microsoft partners, leaders, experts, from Microsoft, and ambassadors all assembled in Dallas, Texas, for an incredible two days. Today, we bring you back to this incredible session with Kevin Peesker, Microsoft's President of Small, Medium, and Corporate business, where he takes us on a journey through technology and the advent of AI. We also deep dive on why this SMC business of over $75 billion within Microsoft is your rich "acre of diamonds" as a partner to grow your business in the coming years!

    219 – Why Partnerships Fail and How to Fix Them!

    Play Episode Listen Later Apr 30, 2024


    I'm excited to welcome back my next guest to Ultimate Guide to Partnering. Janet Schijns is a go-to-market and profitable growth expert, board member, ecosystem growth expert, and megacosm guru. As CEO of JS Group, a transformative market consulting firm, Janet is a visionary of the channel ecosystem, she is in charge of developing GTM plans and numerous 5-star, award-winning channel programs. Her approach is to manage challenges with a razor-sharp problem-solving skill set that delivers. Janet has the "street cred" and experience to close deals in business and operating models, sales channels, partner development, product innovation, digital transformation, robotics and automation, and ecosystem management. In this episode, Janet and I deep dive on why partnerships fail & how to fix them. Let's dive into the world of channels and ecosystems with Janet as she shares her expertise on the challenges executive-level managers encounter in channel strategy, marketplace predictions, the role of generative AI, market action planning, and fail-first strategy. She also discusses how to address the lack of women in partnerships, protect women from abuse through financial independence, and more.

    218 – Let Us Be Your Guide to Ultimate Partner Success!

    Play Episode Listen Later Apr 23, 2024


    In this episode of Ultimate Guide to Partnering®, join Vince Menzione as he shares a synopsis of the first four months of 2024. Throughout the episode, Vince dives deep into the shared quality time with leaders from the top hyperscalers and other successful tech giants, the importance of marketplaces and co-selling, rapid changes after the global pandemic, and the highly successful previous Ultimate Partner live event. Furthermore, you'll get a glimpse of what's included in the next live event we're planning to have at the end of May 2024.

    217 – Decoding AWS Marketplace Success: How Partners Achieved Billions Last Year.

    Play Episode Listen Later Apr 15, 2024 37:45


    We are excited to launch our first AWS episode in years. Join us as we delve into marketplace development and partnership success at AWS with our special guest, Josh Greene. Josh is responsible for Marketplace Success at AWS and brings over 20 years of experience in startups, channel partners, and ISVs to this role. In this episode, Josh brings valuable insights into driving revenue generation, strategic partnerships, and global expansion, decoding AWS Marketplace Success, and how partners achieved billions last year. Josh shares his expertise as the Sr. Manager of Global Seller Innovation/MP Development at AWS. Discover how AWS and partners leverage cloud commitments for partner success, the strategies behind AWS Marketplace growth, and the pivotal role of partner engineering in streamlining the sales process.  Tune in to learn the importance of collaboration, innovation, and customer obsession in achieving success with AWS Marketplace. Don't miss out on actionable insights to scale your business and drive innovation with AWS.

    216 – From Startup to Success: Unlocking Cloud Marketplace Growth Strategies

    Play Episode Listen Later Apr 8, 2024 44:14


    Dexter Hardy, President and Chief Technology Officer of Integral, a company that brings over two decades of IT expertise to helping companies massively shift to Microsoft Azure. Last year alone, Ntegral's offerings drove over 100 million hours of Microsoft Azure consumption. In this Ultimate Guide to Partnering episode, he shares his journey from SI to ISV success, unlocking his cloud marketplace growth strategies. From cloud migration to fostering partnerships in the tech industry, Dexter Hardy, President and Chief Technology Officer of Integral, a company that brings over two decades of IT expertise to helping companies massively shift to Microsoft Azure. Last year alone, Ntegral's over 300 Marketplace offerings drove over 100 million hours of Microsoft Azure consumption. In this Ultimate Guide to Partnering episode, he shares his journey from SI to ISV success, unlocking his cloud marketplace growth strategies. From cloud migration to fostering partnerships in the tech industry, Dexter delves into key topics, including productization, brand building, and community focus for startups, with a focus on leadership, innovation, and adapting to technological shifts. In this Ultimate Guide to Partnering episode, Dexter shares invaluable insights on mastering marketplaces, nurturing personal growth, and orchestrating successful partnerships. This episode is packed with actionable strategies for business growth and navigating the ever-evolving tech landscape. Don't miss it.

    215 – Co-Sell Secrets Exposed: How Google Drives Growth with Partners

    Play Episode Listen Later Apr 1, 2024


    Chelsea Berlucchi Joins Ultimate Guide to Partnering® Delve into the intricate world of co-selling strategies alongside Chelsea Berlucchi, head of Google Subregional Co-Sell, North AM, a trailblazing leader spearheading revenue acceleration and partner expansion throughout North America. Embark on a journey as Chelsea divulges priceless insights into harmonizing company growth initiatives with customer objectives, ensuring flawless integration and delivery. Gain unparalleled expertise from Chelsea Berlucchi as she imparts actionable tips and recounts real-world experiences aimed at optimizing co-selling opportunities. Don't miss out on this chance to enhance your partner collaborations and maintain a competitive edge in the ever-evolving tech landscape.

    214 – Unleashing $8 Billion Growth: Chief Partner Officer Secrets with Greg Sarafin

    Play Episode Listen Later Mar 25, 2024


    In this episode, Greg Sarafin, Global Managing Partner—Alliance Ecosystem at EY, joins us to explore the pivotal role of the Chief Partner Officers, his career progression, and the dynamics of successful partnership and organizational leadership. Discover how Greg oversees EY's Alliance Partner Ecosystem, driving substantial growth and impact. He has contributed a staggering 40% to EY's growth over the past six years, surpassing $8B in revenue. With insights from his extensive experience, including leadership roles at IBM and BearingPoint, Greg shares invaluable perspectives on strategic partnerships, technology implementation, and leadership skills essential for C-suite roles. Learn firsthand about the intersection of technology, business, and partnerships as Greg discusses the tech industry's influence on GDP growth, AI value creation, and business process reengineering. Gain actionable insights into partner operations, cost management, and the profound impact of partnering functions on organizational success. Tune in to uncover the secrets of effective partnering, leadership, and capital allocation in today's rapidly evolving business landscape. Don't miss this enlightening conversation with Greg Sarafin, a seasoned leader with a wealth of experience in driving impactful partnerships and organizational growth.

    213 – What Do You Need to Know about Modern Partnership Sales Success?

    Play Episode Listen Later Mar 18, 2024


    Welcome to an exciting new episode of the Ultimate Guide to Partnering. Today, we dive deep into a topic we have not covered, Modern Selling and the Buyer's Journey, with special guest Brandon Lee, the Founder of Fist Bump and the Co-Host of Mastering Modern Marketing. In this engaging discussion, Brandon shares his experience navigating through the oversaturated world of marketing and sales, shedding light on the importance of creating demand rather than simply capturing existing demand. These insights are complemented by Vince's perspective on the need for a more cohesive and effective ecosystem for builders, innovators, and leaders in various industries. Join us as we explore the evolving landscape of digital content creation, the changing buying behavior of millennials, and the crucial role of trust in the selling process. Get ready to uncover valuable strategies for leveraging platforms like LinkedIn and revolutionizing marketing and sales approaches in the digital age.

    212 – Beyond the Hype: The True Power of Microsoft’s Marketplace for Partners

    Play Episode Listen Later Mar 11, 2024 31:51


    Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.

    211 – Why Does Every CEO Need to Be a Partnership Ecosystem Leader?

    Play Episode Listen Later Mar 4, 2024 30:25


    I just finished an amazing episode with Jay McBain here in our new South Florida studio. Jay is Principal Analyst at Canalis, a global technology analyst firm with a distinct channel focus. We had such an incredible discussion on why every CEO needs to be a channel leader. We're here in South Florida at our new Boca Raton facility. When did you hit the big toe? It's time to uplevel the game apart is the this is Ultimate. This is the ultimate partnering Ultimate Guide to partnering and ultimate ultimate partner. So live from Florida. Yep. And you are our very first guest in our new facility here. They're nice courtesy of media zones, our partner and just excited to be here in person with you. Absolutely. Sort of that we talked about this Florida, this connection. We're all the channel chiefs are coming to Florida. What do you think about that?

    Claim Ultimate Guide to Partnering™

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel