Podcasts about McBain

Today's episode is the Monthy Roundup, May 2026 edition with music journalist, Jack McBain!This is the monthly series were myself and Jack go through our favourite releases that came out over the previous month, our thoughts on all the gigs we went to and then recap all the music related news that happened over May 2026. Expect discussion on the new Gilla Band single, thoughts on the latest Jpegmafia album and his relationship with his 'fans', my time at BBNO$ and our thoughts on the Osbournes' plan to use Ozzy as some weird AI marketing ghost. Hosted on Acast. See acast.com/privacy for more information.

Description The Future of Tech is Here. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this presentation from Ultimate Partner Live, industry analyst Jay McBain breaks down the monumental macroeconomic shifts rewriting the tech sector in 2026. https://youtu.be/r0qTDyw97Gs As the industry rapidly approaches a $6.07 trillion valuation, driven by massive AI infrastructure investments from Sam Altman and the “Magnificent Seven,” traditional sales and channel models are fundamentally collapsing. McBain reveals how buyer demographics have transformed to an integration-first millennial base, why marketplace ecosystems now command over half of all partner-funded deals, and how a tiny elite of just 1,000 tech service providers control two-thirds of global tech revenue. Learn the exact mechanics behind how Microsoft out-partnered AWS to win 26 straight quarters of dominant growth and how your business can deploy an algorithmic early warning system to capture massive wallet share before competitors even step into the boardroom. Key Takeaways Over half of the Fortune 500 companies vanish every 20 years because their leadership fails to anticipate macroeconomic technological cycles. The true opportunity in the $6.5 trillion AI boom lies not in single vendor products, but in the hardware, software, services, and telecom ecosystem surrounding them. Indirect tech sales are undergoing a structural shift toward direct cloud hyperscaler models driven heavily by Nvidia's core infrastructure client base. Modern business deals are won or lost months before the point of sale based on the average of 6.3 partners surrounding a customer’s environment. Over 51% of tech buyers are now millennials who prioritize software integration capabilities and digital marketplaces over traditional human sales interactions. Tech service economics are pivoting aggressively away from upfront margins toward point-based multi-partner funding across subscription cycles. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Nvidia AI buildout, $7 trillion AI opportunity, cloud ecosystem decade, Microsoft vs AWS growth, multi-partner cloud deals, digital marketplace migration, millennial B2B buyers, B2B tech subscription economics, tokenized micro consumption, tech services wallet share, hybrid cloud infrastructure, 28 customer moments, IT services industry growth, telecom spend breakdown, channel chief strategy, managed service providers MSP, global systems integrators GSI, software integration first, point-based vendor incentives, automated co-selling workflows Transcript JAY McBAIN AUDIO PODCAST [00:00:00] Jay McBain: So to go back to that story about the 53% of companies who are gonna fail, one of us is gonna be asked to write the book, but chapter one is always you Blame the CEO. [00:00:13] Vince Menzione: We just came back from Ultimate Partner live in Bellevue, Washington, where we hosted incredible leaders for two amazing days. Come join us for this next session where we explore the tectonic shifts we’ve all been seeing. With that, I am incredibly blessed to invite a friend of mine to the stage. I have a quick little side note, like I found an old LinkedIn post from this gentleman from like many years ago, like 20 years ago. [00:00:39] Vince Menzione: And I wasn’t really that nice to you on that LinkedIn post. Like, oh, like this is before Jay became the Jay, that we all know Jay to be j. But he was in the space and I was at Microsoft doing something and he reached out about something. It was kind of rude, Jay. I was like, oh my gosh. I can’t believe. But Jay has been a great friend. [00:00:54] Vince Menzione: When we started the podcast back up, uh, during COVID we started doing podcasts together. When we moved to the studio, Jay was the first person in the studio. He’s always got a spot, uh, at our events. He’s s Spot Art, and, and he’s a great friend and supporter of Ultimate Partner Jay McBain. For those of you who don’t know him, Jay, welcome. [00:01:13] Vince Menzione: Thank you, sir. [00:01:22] Jay McBain: 31 days ago, we landed Artemis two. The furthest humans have ever been away from the planet Earth 57 years ago. We landed on the moon in the 56 years. Between those two moments, the tech industry has been the fastest growing industry in the world. Every single year we moved from the space race to the technology race, and we’re just getting started. [00:01:46] Jay McBain: If you’re old enough, you’ll recognize the mainframe and mini era for 20 years. You’ll recognize a young disheveled Bill Gates showing up in Boca Raton, Florida for, uh, August the 12th, 1981 launch, where Bill thought that every one of us would’ve a PC in our home, and IBM thought they were gonna sell 10,000 of them to hobbyists. [00:02:12] Jay McBain: 1999, a small startup from an executive who just left Oracle in San Francisco named Mark Benioff. A couple of years later, Jeff Bezos went into a boardroom and said, listen, we’ve spent a lot of money building infrastructure to our busiest day, Christmas, black Friday. You’re telling me this stuff sits idle 10 or 20% for the rest of the year. [00:02:35] Jay McBain: Why don’t we rent that out to others? Got laughed outta that boardroom and then got made of fun of on magazine covers. Maybe you should just tend the store, let the adults talk about technology. In March of 2023, our neighbors, our friends, our family saw DeepFakes. They saw poetry, they saw music, and they came to us as tech people and said, did we just light up Skynet? [00:03:03] Jay McBain: Now every one of these 20 year eras, this is the Taylor Swift version of our industry. Every single one of these eras triggers the fastest growing product in history. Today it’s actually Chacha bt first to a billion users. It triggers a new, richest person in the world, bill Gates, to Jeff Bezos. Now, Elon Musk is the first to sign a trillion dollar pay package, and it’s not for car. [00:03:27] Jay McBain: It’s not for cars. It also triggers a most valuable company in the world change. And today that’s nvidia. These are monumental changes in our industry and they’re monumental changes in partnering every single time. And it also links to our customers. If you take a 20 year view of business, one era, and, and think about the AI era, you know, at the start of it here, if you’re to grab the Fortune 500 magazine from 20 years ago and start to flip through it, 53% of the companies in there no longer exist. [00:04:06] Jay McBain: Every 20 year cycle, we lose over half of the biggest companies in the world. These are the companies that have very deep pockets to buy their way outta problems. If you’re not in the Fortune 571% of tech companies don’t make it 10 years. These are the changes that cost industries. There are changes that cost really big companies and the decisions we make, the trends we’re in right now, in 2026 will be written about in the future. [00:04:39] Jay McBain: This new era, a lot of big numbers being thrown around. Vince’s best friend talk about a six and a half trillion dollar AI opportunity, but it’s not Microsoft’s tam. Microsoft is chasing about a trillion dollars of this. And the ecosystem, the hardware, the software, the services, the telecom is gonna make up the rest. [00:05:04] Jay McBain: It is an ecosystem. Every time these big numbers are thrown, the word ecosystem is always thrown around it. Not to be outdone, Sam Altman’s talking about a $7 trillion build out. The world economy this year, the world GDP will be 126. These are material numbers to world GDP, but even better, they’re both larger than our entire industry is today. [00:05:27] Jay McBain: So what took 56 years of the fastest growing industry this year will be $6.07 trillion. Big numbers, but it’s easier to think about it in terms of a dollar that our customers spend in that dollar. They’re gonna spend 25 cents on hardware. They’re gonna spend 25 cents on software. So for anyone that read the memo 15 years ago, that software’s gonna eat the world, there’s still a dollar a hardware to run every dollar of that software. [00:05:57] Jay McBain: And whether you’re thinking humanoid robots or whichever future you’re envisioning, there’s going to be a dollar of hardware to run every dollar of software for the next 20 years. There’s over 25 cents now in IT services, and in many cases, these services are growing faster than the product categories and just under 25 cents in telecom, that’s how it breaks out today. [00:06:19] Jay McBain: And this industry, which took 56 years to get to this point, is gonna double in size in the next three to five years. We already have two and a half trillion of that seven raised and being spent. Part of the reason Nvidia is the most valuable company in the world. Now our industry, uh, you talk about ultimate partnerships. [00:06:40] Jay McBain: Our industry traditionally, and world trade by the way, is 75% indirect. The dealerships, the agencies, the brokers, the resellers, the retailers, the franchisees, the gas stations, the grocery stores, the pharmacies, all 27 industries sell indirect. You gotta think back the last time you bought something direct. [00:07:01] Jay McBain: Well, I bought a Dell from that dude in the nineties. Cool. Well, Dell Technologies is now 60% indirect. Well, I bought insurance. Direct is 15 minutes. Could save me 15%. Well, Geico last year sold more insurance through agencies and brokers than they did direct. This is the world now. We used to be 75% indirect four years ago. [00:07:26] Jay McBain: Then it went to 73.2, then it went to 70.1 and it then it went to 66.7. By the way, marketplace is in these numbers indirect. It’s not marketplace causing this change. It’s one company, Nvidia. Nvidia has seven customers. The magnificent seven, uh, half of them are in the room right now that every morning we wake up to a hundred billion dollars press release about this $7 trillion buildout. [00:07:56] Jay McBain: What’s interesting is indirect sales in our industry is growing by revenue. It increases every year, just not at the pace that this AI build out is happening direct with seven companies. But the reason we’re all here, and I think the core reason that Vince is building this community is this, you know, Microsoft forever has measured and been very vocal. [00:08:21] Jay McBain: About 96% of their deals have partners in them. Kind of who cares, who collects the money. We care about the moments, the 28 moments before the customer makes a purchase. We care about every 30 days forever, because two thirds of our industry, over $4 trillion now is subscription consumption based. Winning a customer today is only winning the first 30 days. [00:08:46] Jay McBain: We care about this cycle. We care about who surrounds our customer. So six years ago, I stood on a big stage and said, you know, we went through a decade of sales. You know, in 1999, you thought you were born to be a salesperson. You’re managing your territory with your gut. Well, a few years later, you were introduced to the science of selling. [00:09:07] Jay McBain: You know, 10 years later you thought as a marketer, you sit around a cocktail party joking with your friends, 50% of my marketing dollars are wasted. I just don’t know which 50%. Really funny. In 2009 until every 58-year-old CMO got replaced by a 38-year-old growth hacker. Coming in with Marketo and Eloqua and Pardot and HubSpot, and 15,505 as of yesterday, MarTech and iTech tools, ninjas in marketing, they wouldn’t let a nickel go through without measuring. [00:09:43] Jay McBain: Now we understand 96% of deals and partners that surround it. No deal is gonna be won or lost in this era without partnering effectively. So we had to have this decade of the ecosystem. One of the ways we’re tracking is by outsiders. You know, Salesforce every year publishes the state of sales and they’ve got, you know, the number one CRM in the world. [00:10:05] Jay McBain: So they get to go talk to all the CROs, all the salespeople in the world. And as of this year, a couple months ago, 94% of every salesperson in every industry in the world uses partners every single day. You wanna see what this number was six years ago. Also, 89% of salespeople around the world don’t think they’re going to club this year without partners. [00:10:29] Jay McBain: So this is a big moment for us, halfway through the decade ecosystem, but we’re only halfway through. We’re starting to understand now at a more granular level. What partnering means. It’s not theory, it’s not flywheels. It’s not really cute. McKinsey slides that we keep showing to our board saying how important partnering is. [00:10:51] Jay McBain: We’re trying to get to the very specific level of the 6.3 partners on average that surround the deal and what they’re doing. How their business model works, and that’s average if I’m working on a public sector deal. I was at a Red Hat conference yesterday talking sovereignty. If I’m in an enterprise or a large public sector deal, it’s north of 10 partners in the deal. [00:11:15] Jay McBain: So we’re starting to understand what used to be this, this, you know, you’ve been the fastest growing industry for 56 straight years. Every single professional services person in every industry has come in to join the fund. Over 90% of accountants are tech services firms. Over 90% of marketing agencies are tech services agencies. [00:11:36] Jay McBain: All of this 250,000 software companies, a million emerging comp tech companies, the half a million VAR that have been in that traditional channel. The managed service providers, all of these 20 different partner types, millions of companies, tens of millions of people competing for 6.3 spots. Around the customer. [00:11:58] Jay McBain: That’s it. Luckily, there’s 141 million global customers to compete for. There’s, there’s some open slots that you can go find, and that’s the point. Our industry never had our own Fortune 500. We always talk to, you know, these partners and GSIs are doing this and SI are doing that. And we never really had a view of capability and capacity or what our own TAM was inside of that partnering. [00:12:25] Jay McBain: And so we set out and we would’ve loved, you know, chat GPT or Gemini or Claude or any of those tools to do this. But there’s one problem in partnering with AI is that it doesn’t know one partner from the next. There’s a big digital sameness problem in our industry that every single partner, whether it’s Larry in the White van or Accenture, with 786,000 employees all say they do all things to all people all the time. [00:12:53] Jay McBain: 98% of them, 99% of them are private companies that don’t share their p and l. You can’t go into Microsoft’s LinkedIn system and find out how many employees, ’cause it’s a block system, it AI can’t see into it. So it just sees, and it’s a great pattern matching. Google, SEO can’t figure out who’s who, nor today can the large language models. [00:13:14] Jay McBain: ’cause all the things they’re trying to match, the transformers are trying to match. It all looks the same. Every tweet, every ebook, every website, every digital history looks the same. So this took us thousands of people hours across two years to do, to dig into every p and l to dig into every dollar of what they’re doing. [00:13:33] Jay McBain: But what was interesting is only a thousand partners in our industry do two thirds of all tech services. When you get into enterprise, it goes up to 80 to 90%. The partners in the middle, in Blue do more tech services. The 30 of them than the 970 partners in white on the outside, the 970 partners in White do more tech services than the next million combined. [00:14:03] Jay McBain: This is our industry in a nutshell. Every time we talk to a a vendor, every time we talk to a partner, every time we talk to a distributor, we’re now talking names, faces, and places. You you wanna talk sovereignty. Yesterday in Atlanta, 90% of sovereign conversations in public sector in the globe is handled by these companies here. [00:14:26] Jay McBain: Forget about how much you do with these partners today. You wanna chase the next column, which is the wallet share. And I was a channel chief for 17 years. I get the weekly report and I see a million dollar partner, another million dollar partner, sorted top to bottom. You don’t know which partners which, which of those million dollar partners is doing 1.2 million in your category. [00:14:46] Jay McBain: They deserve a baseball cap and a front row seat at your event as an MVP. The next partner right next to them is doing 10 million in your category. They’re only doing a million with you. ’cause customers are pulling them into it. Nine times outta 10. They’re leading with your competitor. So I don’t want that list anymore. [00:15:03] Jay McBain: I want the new list, which is showing me those $9 million opportunities. And I as a board member, as A CEO, as a CFO, as a CRO, I wanna see this list. And then I want to talk people, processes, programs, technology. What are we gonna do to go get our fair share of that 9 million? Where’s our lowest hanging fruit? [00:15:24] Jay McBain: How do we double our pipeline? How do we double the size of our company in three years? It’s all right here. Let’s have very specific conversations and move away from flywheels and move around from force multipliers and and things like that in partnering. Let’s figure out how this partner community is surrounded. [00:15:45] Jay McBain: What do 10 million people who have to be smart in front of their customers every single day, what do they read? Where do they go and who do they follow? It’s the law of a few. This is the old Malcolm Gladwell of tipping point 10 million people in the broader channel. A hundred percent of our TAM comes down to only a thousand watering holes. [00:16:08] Jay McBain: 12% of that entire audience. Doesn’t sound like a lot, but it’s over A million. People love podcasts. Number one way they learn the Joe Rogan effect. In our industry, there’s 121 podcasts. These are all public lists. You can go get on my LinkedIn newsletter on canals, oia. But there’s 121 podcasts that drive him forward. [00:16:28] Jay McBain: Really high up on that list, actually number one on the list is ultimate partner, Vince. That’s how I met. ’cause I asked people, 10 million people, you love this. You walk your dog, you drive to work, you listen to podcasts. I’m not the biggest podcast fan. It’s not number one on my list, but it’s number one on theirs. [00:16:44] Jay McBain: They say, you know, you gotta meet this guy, Vince. It’s unbelievable how great these podcasts are. They’re ultimate. [00:16:54] Jay McBain: Then I talked to Vince and said, but Vince, you know, 35% of your community, the 10 million people love to come to events like this one. The hallway conversations, the hotel lobby bar last night. This is what we love to do, especially post pandemic. It’s the number one way we learn. We learn from our peers, we learn from those around us, and, and the learn from the conversations we have here. [00:17:17] Jay McBain: We always remember these moments, you know, years and years later. There’s 352 choices. I’m going to five of them this week in five different cities. It’s a lot of coverage, but again, it’s a tighter li list of how people work. The magazine lists 106 of them associations like Conter. Now the GTIA peer groups, there’s 15 different spheres of influence, but only a thousand places. [00:17:43] Jay McBain: I could walk you through billionaire, after billionaire, after billionaire in this industry and show you how they did this. How did Arne Bellini at ConnectWise? How did Austin McCord at Datto, how did Nerdio become a unicorn? How did threat locker and huntress move away from 6,500 cyber companies and become unicorns over and over and over again? [00:18:05] Jay McBain: It’s only one slide. Unicorns and billionaires are made here, and a lot of people don’t get it. So walking away from Bellevue, a thousand partners, top down, a thousand watering holes, bottoms up. You’ve covered a hundred percent of your tam. You do it better than 10% of your competitor, 10% better than your competitors. [00:18:27] Jay McBain: You win. You carry that on your resume into the next company. You get a bigger job at a bigger pay scale. Let’s just walk through some examples. Cyber 91.7% of it goes through the channel. Huge channel audience. You know, if you’re in MarTech, it’s only 10%, but this one happens to be all channel, but that’s not the story. [00:18:48] Jay McBain: For every dollar that the 6,500 cyber companies are trying to close, there’s $2 in services. Plot twist, the products are grown at 11, the services are grown at 12.6. Your partners are growing faster than you are, and they will continue to for the next, at least five years, probably 10. So when I’m here, five years from now, you’ll hear in me talk about a three to one split in cyber and then a four to one split in cyber. [00:19:18] Jay McBain: Now, when we’re in Miami a couple days ago is CrowdStrike, they’re talking about a $7 and 5 cent multiplier, chasing that two to one up higher. You look at managed services. Here’s a fun story. Managed services. 82% of customers who are man, uh, outsourcing more this year than last year. 650 billion in size. [00:19:38] Jay McBain: This is bigger than the entire SaaS industry. Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot, 250,000. Others. This is bigger. It’s also bigger than all the Hyperscalers combined, not just AWS, Microsoft and Google, but Alibaba and Oracle and everybody down the list. This is a massive market also growing at double digits. [00:19:59] Jay McBain: So these are some big things and obviously we’re watching, you know, week in and week out, quarter in, quarter out, the Battle of Software and Battle of the Hyperscalers and things like that, and who’s growing at what pace and, and how partnering is connecting to all of this. You know, we watched a moment really early in the pandemic where Microsoft started growing faster than AWS and they haven’t stopped since 26 straight quarters. [00:20:27] Jay McBain: And you ask customers and say, you know, does Microsoft have a better product? And in most cases they say no. You know, AWS had a five year head start. Well, did they have a better price? Well, no, actually most cases Microsoft’s more expensive. Well, did did they have better promotion? Was their Super Bowl ad better? [00:20:44] Jay McBain: No, they’re both kind of crap. So you kind of ask the questions of what’s the only difference that could create growth above the leader in the market? Well, it’s place. More of the 6.3 partners are walking into those keyboard room meetings and drawing clouds up on the wall and labeling the Microsoft than they are AWS. [00:21:03] Jay McBain: Very simple. It’s never been about product. The best product in our industry has never won. And now the best way forward is that partnering moment, and this is the moment. So to go back to that story about the 53% of companies who are gonna fail, one of us is gonna be asked to write the book. And it could be the book like Kodak, they invented the product that ended up killing them. [00:21:26] Jay McBain: And it’s a woe is me story, but chapter one is always you blame the CEO. How could they not see those trends happening in 2026? How could they, you know, were they blind? Were they stuck in their own, you know, innovation chamber? Innovator’s dilemma, were they stuck in their own boardrooms? Why couldn’t they see? [00:21:46] Jay McBain: Well, chapter two, you, you blame the board. They have fiduciary responsibility, outsider view, and how could they not see it? But really, this is the future right here. If you take this slide and apply it 10 or 20 years from now to every failure and every success, these are the chapters of the book. Your buyer is now a millennial. [00:22:05] Jay McBain: As of last year, the 51% of our market is bought by people born after 1982. Different psychology, different behavior, different journey, different criteria, their integration. First buyers. The buy a product, 80% as good as the next one. If it works better in their environment. 94% of people won’t buy a car unless it has CarPlay or Android Auto. [00:22:26] Jay McBain: New Buyer. You have to be more integrated than your competitors. That’s a partnering story. The 6.3 partners. If you heard cyber, you need some great channel partnerships, but you need the other 5.3 partners as well, the consultants, the advisors, the designers, the architects, the implementers, the integrators, the manner service, all of the other partners. [00:22:44] Jay McBain: You need to know more of them than your competitors do, and have them label clouds with your name in them. You need better alliances. Even if you compete, you only compete in the morning. You’re best friends by the afternoon. You have to be tight with the hyperscalers, tight, with the big SaaS platforms, tight with cyber, tight with distribution, there are layers, seven layers to every deal. [00:23:04] Jay McBain: You gotta be tight in and have better alliances than your competitors. And then it all comes to the 28 moments, which I’m gonna end on, but the go to market of all of this, the co-selling, co-marketing, co-innovation, co-development, co keeping. This is it. Your product has to be good enough that somebody’s gonna renew it. [00:23:21] Jay McBain: Your Super Bowl has to be, you know, ad has to be good enough that people don’t, you know, shame you on social media. Your pricing has to be somewhere in a country mile of the bell curve of what the customer wants to pay. But successor failure is just here and platforms are synonymous with partnering. [00:23:40] Jay McBain: It’s our role now in the decade of the ecosystem to drive our companies forward. Marketplace. It’s probably the most predict, you know, great prediction we ever made. You know, growing at 82% compounded, it’s hard to predict ’cause it doubles almost every year. We were almost exact to the decimal point. Five years later now till 2030, we’re watching a second story, which is more interesting. [00:24:02] Jay McBain: If 96% of all deals have partners inside of them and there’s private offers and multi-partner offers and distributor sellers record all these funding mechanisms or services as a product. As of last week, over 50% of all deals in marketplaces now have partner funding. It means that while money changes hands differently, the respect and the recognition of what partners do is in the deal. [00:24:26] Jay McBain: We think that’s going to 59, but at some point, that’s gonna have to hit 96. ’cause to run the best programs, whether it’s an indirect sale, whether it’s a direct sale, whether it’s a marketplace deal, it doesn’t matter how money changes hands. What matters is we recognize the 6.3 partners. They’re not only making the deal happen bigger and faster, but renewing and enriching that every 30 days forever. [00:24:48] Jay McBain: When we watch, you know, billion dollar clubs and when we read all the press releases and all the hubbub about how fast this is growing and who, which companies are behind all this. When I’m quoted in some of these press releases, it’s because of this. You know, CrowdStrike, you know, brags are a billion dollars in a single year, but inside of that, they’re showing that 91% growth in marketplaces, which is pretty phenomenal for any company to almost double in size every single year. [00:25:17] Jay McBain: What’s more phenomenal is they’re growing the channel piece of it, 3548%. That green part of it is growing. Companies that understand platform and have people and processes and programs and technology to do it are winning. And they’re getting recognition and partners are starting to join the Billion Dollar Club who don’t sell a product, but are also winning at Extreme Scale. [00:25:44] Jay McBain: So talk about those partner 1000 and who are leaning in to win at this level. As well as everything changes, traditional billing moved into subscription models, moved into consumption models. Now we’re being tokenized to death multi it’s, it’s in this mode of micro consumption. There’s no chance there was little chance in subscription consumption that would be resold. [00:26:09] Jay McBain: You don’t buy Netflix from the cable guy in the white van. There’s zero chance when you’re buying tokens at a buck a piece that that’s going through any indirect sale. This continues to grow. Now the tectonic shifts is what happens when money changes hands differently. These old programs that we used to all write hundreds of different boxes, we checked every day on deal reg and trainings and all the other things are changing. [00:26:35] Jay McBain: To this, you’ll get these slides, by the way, in high res, inside of this now is the customer. For the first time ever, 45 years later, we have the customer in the middle of what we do, the 28 moments in green before they buy the seven layer stack and the partners inside it. The implementation. The integration, the managed services in a cycle that never ends, and two thirds of our industry. [00:26:55] Jay McBain: With the customer in the middle, we can now move money around to the different moments. It’s not all landing in front or backend margins or market development funds or new customer bonuses or spiffs. It’s landing where it needs to land. Over 400 companies now, pretty much led by Microsoft 400 companies are in a point system right now and 400 more. [00:27:18] Jay McBain: We’re working kind of behind the scenes to get that announced in the next 12 months. This is a total changeover in terms of how economics work and partners are yelling over half of us. I don’t care. Don’t call me a VAR anymore. Don’t call me an MSP. Don’t call me a regional system integrator. I do the consulting over half the time. [00:27:36] Jay McBain: I do the design, I do the implementations, I do the managed services, and 44% of us are vibe coding. On weekends. We’re not happy. Just on the services side. We wanna join the seven layer tech stack as well. These are partners growing faster than their vendors by understanding this cycle and where to show up and where the money is in ai. [00:27:56] Jay McBain: And the number one thing they’re asking for is not more leads, which they did for 45 years. The number one thing is now recognized for what I do. I’ve never just been a cash register. We’re completely now past this idea of a channel being a channel of distribution, and now a channel being this platform for the future. [00:28:16] Jay McBain: As we lay that on top of ai, the first couple of years of AI has really been consumer driven. The 95% failure rate that MIT reported last year is now 70%. That’s the failure to get from proof of concept to production. That 70 will be 50 by the summer we’re moving now in business, the maturity rates are going up at the end customer and in 88% of cases, that’s because of the channel. [00:28:43] Jay McBain: They’re working with partners. They’re not vibe coding themselves and working in little skunkwork groups. They’re working with partners to make it happen, and it now becomes the partner’s number one growth opportunity. I can grow at 11 or 12% in cyber every year. Compounded I can grow in 10% in managed services. [00:29:03] Jay McBain: You know, those are great double digit growth ’cause my customers are growing at 2.7% and I can go four x my customer, but I can go 10 x my customer if I have the right services built around ai. And this compounded growth rate and that big number in 2 20 32, 267 is what’s got those top 1000 partners obsessed. [00:29:25] Jay McBain: And your companies are leading with ai. Now you need to connect to those AI services. You need to get partners on this scale of growth. And they will be adding your name inside every cloud. They write on every whiteboard, but 82% of partners around the world, you know, we survey 25,000 of them aren’t ready, and they’re blaming vendors for not being ready, and they’re telling them exactly the workshops and the training that they need to get ready for this cycle. [00:29:53] Jay McBain: 82% of our entire partner, tens of millions of people, aren’t ready to grow at 35% and they need our help. Last thing I’ll say about AI is it’s the first time from client server to cloud, edge to cloud that it’s been segment driven. SMB alone has one, you know, six different segments, one to nine, 10 to 24, 25 to 49, et cetera. [00:30:18] Jay McBain: Mid-market into enterprise. No one that runs a restaurant is calling Jensen to buy a GPU to put next to the stove. No one’s calling Sam or Dario or anyone at Anthropic or OpenAI directly. They’re waiting. If you run a restaurant with all the people running around with tablets, you’ve invested in toast or square or clover or one of the platforms to run your business. [00:30:41] Jay McBain: A hundred different things. And you’re gonna wait for toast to work with a hyperscaler and build out the capabilities genetically. So when they see a spike in Uber Eats orders, they automatically place a food order and automatically change the staffing to deliver on it. That’s what the restaurant’s waiting for, and there’s no one calling and having a big a agent conversation. [00:31:03] Jay McBain: But even if you go into hundreds of people in medium sized business, every one of the vice presidents have their tech stack already built. I talked about the marketing person already, but the HR leader has one, and everybody’s got their seven layer stack. They’re not calling to buy a GPU and they’re not calling to, you know, bring in open AI directly or, or anthropic. [00:31:22] Jay McBain: They’re waiting for the platform they built to integrate together ag agenta capabilities. Everybody’s in wait mode up until enterprise and public, large public sector. So we are looking at this market and at 90% of that AI market is run by those thousand companies, and the rest of the millions of partners are helping in terms of how these businesses are gonna change at that level. [00:31:46] Jay McBain: Here’s where I end. You know, the 28 moments used to be a theory. It used to be a flywheel. How do we buy a car? [00:31:55] Vince Menzione: Well, we Google it, [00:31:57] Jay McBain: 81% of us now, 94% of us use large language models. We find out that there’s 365 brands of car. I’d have to test drive one every day of the year to get through them all. So we start narrowing these things down. [00:32:09] Jay McBain: We configure it. We put our rims on it, we color it. We download the invoice price. We download the backend rebates this month, whether I buy it in May or June, we find out what 5,000 people paid for our exact car within 50 miles of us. And then we don’t wanna go to the dealer because we know more than the salesperson, the manager ever will. [00:32:26] Jay McBain: We know what we’re gonna pay within, you know, dollars or cents. Just carvana the car. Hand me the keys. Let’s just forget the whole eight hour back and forth. I’ll get you a deal thing. I’m smarter than you in technology. Our customers are smarter than us, smarter than salespeople. That’s why 75% of millennials don’t wanna talk to a salesperson. [00:32:48] Jay McBain: They want to end digitally, and by the way, they’re not gonna send a fax after 28 digital moments. They’re gonna end on a digital marketplace. This is all demographics. It’s not hard to see where it’s going, but we’re getting into names, faces, places again. What if every dollar of your tam, the board, the CEO, runs around with their big multi-billion dollar number, they’re chasing? [00:33:09] Jay McBain: What if every single deal looks the exact same? This is a deal with AstraZeneca, A real deal, real customer spending millions of dollars. We know it starts in October, it ends in April. It’s a six month cycle. We see what they read, the MQ ls at the beginning. We see the sales demo moments. We see ISV, but we’ve never had the light blue boxes. [00:33:30] Jay McBain: What if we as a team could overlay the 6.3 partners in this deal? And when you find out a couple things. Here’s where I end. In December, five deals were one, three of them by NTT. The person at NTT probably coaches AstraZeneca’s, you know, kids’ soccer team. They probably have a cottage together at the lake. [00:33:50] Jay McBain: For the last 20 years, if the person at NTT worked at Deloitte, Deloitte would’ve run this deal. But Software One and Yash are both there, so we understand that when they were drawing clouds up on the wall in the boardroom in December, this deal was won and lost there. It was not won and lost at the point of sale. [00:34:09] Jay McBain: So what if you knew more about this and could see every dollar in your tam? You had an early warning system that this was happening. Two things jump out at this now that we’re in Bellevue. AWS was touched twice in this deal, directly in the marketing cycle and the sales cycle. AWS lost this deal. Here’s an example of Microsoft winning a deal with Microsoft never being touched. [00:34:34] Jay McBain: For some reason, NTT who won, who won AWS’s partner of the year a couple years ago led with Microsoft, so did Software one, Microsoft’s biggest reseller in Europe, and as did Yash, they all led with Microsoft and without Microsoft, knowing Microsoft took a multimillion dollar deal away from their competitors by winning in December. [00:34:53] Jay McBain: That’s one. Second. These partners didn’t just show up other than soccer and cottages. They didn’t show up in December. It went closed one in their CRM system. Back in the summer, August, September, we already knew AstraZeneca was in market, spending millions of dollars. We didn’t need them to read an ebook or go to an event to find that out. [00:35:17] Jay McBain: We knew it because it was closed one. They’re spending hundreds of thousands of dollars times five in December to know what to do at the end. This is an early warning system that’s better than any MQL, better than any SQL. And if you could give your company these level of view into their pipeline with an early warning system that I can work with those partners for months before they ever show up at the customer’s boardroom. [00:35:44] Jay McBain: This is it. Talk about 47% winners. This takes you from not only surviving the AI era to being a top five platform winner. Thank you very much. [00:36:01] Vince Menzione: Until next time, we’ll see you in person. Hopefully at our next event.

In this episode, we dive deep into suppressed truths about history, the divine feminine, and the power within us all. Marnie McBain, an intuitive counselor and author, shares her journey through trauma, travels around the world, and her groundbreaking novel The Thirteenth Cardinal — a story blending history, spirituality, and conspiracy. Discover how ancient secrets, hidden texts, and societal shifts shape our understanding of the past and present. The Hidden Histories and Spiritual Insights with Marnie McBain Key Topics: Marnie's personal recovery after a severe brain injury and how it sharpened her intuition The influence of suppressed history, including the cathars, Tartaria, and the mud flood theories The role of the divine feminine and its suppression in religious texts and history (Lilith, Sophia, Mary Magdalene) The significance of ancient texts like the Nag Hammadi scriptures and the Book of Enoch The upcoming trilogy of The Thirteenth Cardinalexploring the Vatican, religious history, and hidden truths Modern societal shifts, feminism, and the balance of masculine and feminine traits The global reset, water and resource control, and secret underground bunkers Alberta separation movement, national financial imbalances, and regional sovereignty   Marnie is a certified intuitive counselor and author, debut novel, The 13th Cardinal  launches June 2026 — a spiritual thriller about a woman appointed as the first female Cardinal in Vatican history.  She discovers that the archive she's been given access to contains two thousand years of deliberately suppressed truth. She writes The Fractured Truth on Substack — exploring the gaps between what we're taught and what the evidence actually supports. The pyramids vs dinosaurs timeline problems. The face on the cross and the confusion it may create in future historians. The confidence in passed down history that exceeds the evidence. https://thefracturedtruth.substack.com/   To gain access to the second half of show and our Plus feed for audio and podcast please clink the link http://www.grimericaoutlawed.ca/support.   For second half of video (when applicable and audio) go to our Substack and Subscribe. https://grimericaoutlawed.substack.com/ or to our Locals  https://grimericaoutlawed.locals.com/ or Patreon https://www.patreon.com/grimericaoutlawed   Support the show directly: https://open.spotify.com/show/2punSyd9Cw76ZtvHxMKenI?si=ImKxfMHgQZ-oshl499O4dQ&nd=1&dlsi=4c25fa9c78674de3 Watch or Listen on Spotify https://www.simulationmaps.com/#products Disaster Maps, Volcano Sim, Asteroid Sim, Shipwreck Map, UFO Map etc https://grimericacbd.com/ CBD / THC Tinctures and Gummies https://grimerica.ca/support-2/ Our Adultbrain Audiobook Podcast and Website: www.adultbrain.ca Check out our next trip/conference/meetup - Contact at the Cabin www.contactatthecabin.com Join the chat / hangout with a bunch of fellow Grimericans  Https://t.me.grimerica grimerica.ca/chats   Discord Chats Darren's books www.acanadianshame.ca Sign up for our newsletter http://www.grimerica.ca/news InstaGRAM https://www.instagram.com/the_grimerica_show_podcast/  Purchase swag, with partial proceeds donated to the show www.grimerica.ca/swag ART - Napolean Duheme's site http://www.lostbreadcomic.com/  MUSIC Tru Northperception, Felix's Site sirfelix.bandcamp.com            Timestamps: (00:02) – Introduction to Marnie McBain, her background, and novel The Thirteenth Cardinal (02:15) – Exploration of ancient architecture and hidden histories worldwide (03:00) – The impact of brain injury and spiritual awakening (04:08) – Physical and mental changes after her bicycle accident (05:21) – Rebuilding her reading and writing capabilities post-injury (06:18) – How the accident amplified her psychic abilities (07:34) – The origins of her novel research and the real history of suppressed sacred texts (10:25) – The influence of Cathars, Mary Magdalene, and the divine feminine in religious history (12:04) – Future volumes exploring Judaism, Islam, and other religious traditions (14:03) – Highlights of her travels across ancient sites in Europe, Asia, and North America (17:46) – Being in Thailand when COVID hit and her escape from India (20:33) – Her insights on homeschooling, unschooling, and her son's unique education and skills development (28:54) – Her son's journey into blacksmithing, forging, and the DIY spirit (29:11) – The core message of The Thirteenth Cardinaland its relation to the Da Vinci Code (40:25) – The potential divine origin of Jesus and its implication on human power (46:25) – The modern pushback against feminism and societal balance (55:12) – Experiences in the oil patch, gender dynamics, and workplace culture (56:33) – The importance of equal capability regardless of gender in emergencies (64:39) – The ongoing global reset, resource control, and hidden histories (67:55) – Possible future societal shifts towards a different dominant lineage (73:31) – Speculations on underground bunkers, space programs, and secret projects (77:29) – Water, resource management, and environmental concerns with data centres (80:21) – Underground bases, the Denver airport, and surveillance tech (85:45) – Alberta and Quebec independence, regional sovereignty, and financial imbalances (87:52) – The importance of transparency and genuine representation in societal change (91:19) – Human nature, corruption, and the challenges of leadership in societal shifts (92:39) – The importance of property rights, legal systems, and personal sovereignty (94:01) – Getting in touch with Marnie and supporting her work  

Lil bonus episode of the podcast out today with music journalist Jack McBain where myself and Jack cover all the new music we discovered over the month of April, all the shows we went to and all the news regarding music we were reading throughout this very busy month. This includes my time at Full of Hell in Opium and The Gathering in Sin E, Jack's time at the 3Arena seeing Gorillaz, Coachella, the Psy-Op against Jack's beloved band Geece, our thoughts on the EP lineup and Jack finally giving the UK version of Saturday Night Live at chance.Cover photo taken by dddenis_0 Hosted on Acast. See acast.com/privacy for more information.

Today, we're joined all the way from Scotland with James McBain of Hellripper to discuss his creative process and the latest album, "Coronach." We dive into how he approaches music production, transforming diverse inspirations (ex. THE BEATLES!) into his unique black/thrash metal sound. This interview provides a fascinating look into the mind of a dedicated man who decided to make the music he wanted to hear and just so happened to connect with people all across the globe.

Hellripper mastermind, James McBain, joins me on the show this week to chart the band's evolution from a one-man black/speed metal assault to one of the most electrifying forces in the underground. We get into his songwriting process, the evolution of the Hellripper sound, and how he overcame performance anxiety to emerge as one of metal's most commanding frontmen. On the Weekly News Rant, I react to two huge surprises from the past weekend: a new Darkthrone record and the long-awaited return of Neurosis. I also share first impressions of new material from Ashen Horde, High Parasite, and Samael, plus my take on the divisive new Exodus album—and plenty more. PLUS: Unsanctioned Filth spotlights rising Mexican chaos merchants Ov Darkness I Breed.   Featured Bands: Hellripper - https://hellripper.bandcamp.com/music  Ov Darkness I Breed - https://ovdarknessibreed.bandcamp.com/  Midnight - https://midnight-ohio.bandcamp.com/    Support Nick Barker: https://www.gofundme.com/f/nicholas-barker    Visit intothenecrosphere.com for playlists and more. Subscribe for weekly black and death metal interviews, news rants, and reviews. Follow on X, Instagram and Facebook, and check out the Horsemen of the Podcasting Apocalypse: Horrorwolf 666, Iblis Manifestations, Everything Went Black, Necromaniacs and The Sol Nox Podcast.

On today's episode myself and music journalist Jack McBain will be covering our favorite releases of February 2026, all the gigs we went to (which includes Deftones and Borderline festival) and we will also be giving our opinions on the 'The Moment', the mockumentary starring Charli XCX which critiques not only the music industry, but the cultural movement that was 'BRAT Summer'.Uncultivates live at Lost LaneInhuman Nature live at Lost LaneThe Gathering - A night in aid of Enable IrelandSpaced W/ Dry Socket live at Lost Lane Hosted on Acast. See acast.com/privacy for more information.

See omnystudio.com/listener for privacy information.

Scotland's ibex-obsessed blackened thrash bastards of Hades otherwise known as Hellripper will release their fourth studio album, 'Coronach', worldwide on March 27th, 2026 via Century Media Records. The brainchild of guitarist/vocalist/solitary force, James McBain, Hellripper has become an unstoppable force, respected across the world, and this new album promises to be the most varied release from the blackened thrashers to date. As well as the album release, Hellripper's 2026 is insanely packed with live shows. Including a string of support shows for thrash metal icons Testament in Spain and France, their own dates in Mexico and will next embark on European headline tour alongside Schizophrenia and Sarcator to promote 'Coronach'. SA 21.03.2026 Aalst (Belgium) - Oilsjt Omploft Festival FR 27.03.2026 Glasgow (Scotland) - Garage * SA 28.03.2026 Bern (Switzerland) - EmMetal Festival FR 03.04.2026 Nottingham (England) - Saltbox ** SA 04.04.2026 London (England) - The Dome ** MO 06.04.2026 Utrecht (Netherlands) - De Helling *** TU 07.04.2026 Dortmund (Germany) - Junkyard *** WE 08.04.2026 Hamburg (Germany) - Logo *** TH 09.04.2026 Copenhagen (Denmark) - Pumpehuset *** FR 10.04.2026 Berlin (Germany) - Lido *** SA 11.04.2026 Warsaw (Poland) - Voodoo *** SU 12.04.2026 Kraków (Poland) - Zascianek *** MO 13.04.2026 Vienna (Austria) - Arena *** TU 14.04.2026 Budapest (Hungary) - Dürer Kert *** WE 15.04.2026 Munich (Germany) - Backstage *** TH 16.04.2026 Prague (Czechia) - Subzero *** FR 17.04.2026 Mannheim (Germany) - 7er Club *** SA 18.04.2026 Paris (France) - Glazart *** TH 14.05.2026 Mexico City (Mexico) - Foro La Piedad FR 15.05.2026 Guadalajara (Mexico) - Anexa Independencia SA-SU 16.-17.05.2026 San Luis Potosi (Mexico) - San Luis Metal Fest TU 02.06.2026 Athens (Greece) - Kyttaro ^ WE 03.06.2026 Thessaloniki (Greece) - Eightball Club ^ FR 05.06.2026 Emmen (Netherlands) - Pitfest SA 06.06.2026 Maastricht (Netherlands) - South of Heaven Open Air SA 13.06.2026 Hauptmannsgrün (Germany) - Chronical Moshers Open Air TH-SA 25.-27.06.2026 Ukmergė (Lithuania) - Kilkim Žaibu SA 27.06.2026 Campania (Italy) - Southammer Metal Festival FR 03.07.2026 Villava (Spain) - Sala Totem Aretoa + TU 07.07.2026 Zaragoza (Spain) - Teatro de las Esquinas + WE 08.07.2026 Toulouse (France) - Le Bikini + TH 13.08.2026 Carhaix-plouguer (France) - Motocultor Festival TH 03.09.2026 Košice (Slovakia) - Collosseum Club FR 04.09.2026 Ostrava (Czechia) - Metal!!! Festival SA 12.09.26 Verona (Italy) - Arcanum Fest SA 26.09.26 Hinte (Germany) - Coast Rock Festival SA 09.01.2027 Mangualde (Portugal) - Mangualde Hardmetalfest * w/ Sarcator ** w/ Schizophrenia *** w/ Schizophrenia & Sarcator ^ w/ Midnight + w/ Testament Info and tickets: https://www.hellripper.com/tickets This packed 2026 is just one aspect of the interview we discussed with James. We also dig into the new album, how Hellripper have become such an unstoppable force, and so much more. Find out more here: https://www.hellripper.com/ Website: https://gbhbl.com/ LinkTree: https://linktr.ee/gbhbl Ko-Fi (Buy us a coffee): https://ko-fi.com/gbhbl Facebook: https://www.facebook.com/GBHBL Instagram: https://www.instagram.com/gbhbl/ Bluesky: https://bsky.app/profile/gbhbl.com Threads: https://www.threads.net/@gbhbl Contact: gbhblofficial@gmail.com Soundcloud: https://soundcloud.com/gbhbl Spotify: https://open.spotify.com/show/5A4toGR0qap5zfoR4cIIBo Apple Podcasts: https://podcasts.apple.com/hr/podcast/the-gbhbl-podcasts/id1350465865 Intro/Outro music created by HexedRiffsStudios YouTube: https://www.youtube.com/channel/UCKSpZ6roX36WaFWwQ73Cbbg Instagram: https://www.instagram.com/hexedriffsstudio

We're stoked to be joined by Scotland's deadliest riffer, James McBain of Hellripper! We take a dive into the brilliant upcoming record 'Coronach', signing to Century Media, Scottish folklore, and loads more in this rad chat....ALL HAIL THE GOAT https://hellripper.bandcamp.com/musicWe're also on Youtube - drop us a follow and subscribe for cool interviews and fun shows - https://www.youtube.com/@bangersmoshpodcastIntro Music - Nate Garrett (Spirit Adrift / Neon Nightmare) Vocals - Bigg Brian Ortiz (Tzompantli / Xibalba)

It's the monthly round up episode where myself and Music Journalist, Jack McBain, will be covering our favourite releases over January 2026 and music related news, which includes Kanye West's apology, Geece's 'worst performance ever' on Saturday Night Live and of course - the biggest night in mainstream music, The Grammys. Hosted on Acast. See acast.com/privacy for more information.

Let's Think About "AI vs HI (Human Intelligence)" With Special Guest Alison McBain Alison shares her thoughts on AI vs HI (human intelligence), reminding people that each of us human beings has a unique purpose worth contributing. While learning about Alison, we discussed what AI should be used for and why humanity needs to find the balance between AI and HI. This episode aims to prompt thought.  To stay in touch, please visit Alison's website at https://www.alisonmcbain.com/ to learn more about her.

1990s Vermont college party ambience. So we have our first PG-13 episode — for mild/simulated drug and alcohol use. Nothing harder than flowers or bottles of malt liquor. Also no foul language, fisticuffs, or flirts. Vermont makes for a comfy place to get crunk. It might be instructive if you think of our mildly lawless parties in the Green Mountain State as equal parts trap house and ski lodge. There would be a bong going just feet from a quaint crackling fire, with typically someone knitting a scarf between ⁠hits⁠. Flannel everywhere.I recognize that there are folks out there in recovery, and y'all should maybe skip this week's episode. I haven't had anything to drink in a decade this April, so I feel far enough away from that dragon to reminisce somewhat fondly on those off-campus winter get-togethers. (But subscribe before you move on so you can still follow our regularly scheduled cozy chaos).Quick aside on the more mature ambient swing — if you remember back to the aughts, Marvel Studios cracked the formula of comic book movies in their first swing, Iron Man. The formula of adhering to a rigid three-act structure while always employing two bad guys and having our favorite actors and actresses play the superheroes.At about the same time, Lionsgate was releasing Punisher: War Zone, a super-violent movie that plays like unironic McBain. And what separated the opulent violence of Iron Man from the Punisher's financially stable man's views of street justice was a Marvel Knights banner. Gawd, now I have to explain Marvel Knights… look, it's classic 1980s-era anti-hero vibe ****. And a paromasia — the phonetic side of “knight” leading us into imaginings of dark and grimy spaces, and the proper definition of armored soldier also being applicable. Exactly the kind of word play Stan Lee et al got out of the bed in the morning for.Marvel Knights on the comic side was the gritty, ostensibly more realistic take on crime fighting in the mean streets. Helmed in part by Joe Quesada (a small hero of mine from his Ash comic, which portrays a fireman crimefighter)… I should stop.Anyway, all of this to say, I toyed with making a new graphic banner for this episode along the lines of “uncommon ambience Knights.”BOOOOOOOOOOOOOO.Ooph, that was a long walk to get to a thing I almost did. Look, I'm not looking to lose any of my nature-ambience-loving folks by ambushing them with some debaucherous ****. I'm just going to drop a PG-13 on the cover and cross my fingers no one calls me a dork.For this week's episode, I'm remembering my buddy's party magnet on the outskirts of town. It had steam pipe heat and a fireplace, something I had never experienced (most steam heating I dealt with was in apartment buildings or my military school, and never combined with a fireplace). Electronic music could be heard droning in the background though not as loud as the police scanner my buddy insisted be monitored. Cops did stop by occasionally though no one ever heard they were on Winch Hill Rd before they showed up. It was an old house on a hill, prone to howling winds that blasted over the mounds of snow, carving frozen waves and snapping weak tree limbs.On my way up to the front porch, I would plant my surplus beer into the snowpack near the door. Punching the bottles into a frigid cocoon. I never stuck it in the fridge — it'd become communal; I'd be sharing.Front door was never locked; you just walked in and made yourself known. Or not — there was frequently a random dude (wearing flannel) passed out on the floor that no one recognized.Episode cover uses a photo by Yusuf.

A special episode today, this is the first in the podcast's end of year series!Myself, Zac Stephenson from SPRINTS and Jack McBain from the Goo will be going through the music released over 2025, covering our favourite Irish releases and our top albums from 2025! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ https://youtu.be/vEdq8rpBM3I In this data-rich keynote, Jay McBain deconstructs the tectonic shifts reshaping the $5.3 trillion global technology industry, arguing that we are entering a new 20-year cycle where traditional direct sales models are obsolete. McBain explains why 96% of the industry is now surrounded by partners and how successful companies must pivot from “flywheels and theory” to a granular strategy focused on the seven specific partners present in every deal. From the explosion of agentic AI and the $163 billion marketplace revolution to the specific mechanics of multiplier economics, this discussion provides a roadmap for navigating the “decade of the ecosystem” where influence, trust, and integration—not just product—determine winners and losers. Key Takeaways Half of today's Fortune 500 companies will likely vanish in the next 20 years due to the shift toward AI and ecosystem-led models. Every B2B deal now involves an average of seven trusted partners who influence the decision before a vendor even knows a deal exists. Microsoft has outpaced AWS growth for 26 consecutive quarters largely because of a superior partner-led geographic strategy. Marketplaces are projected to grow to $163 billion by 2030, with nearly 60% of deals involving partner funding or private offers. The “Multiplier Effect” is the new ROI, where partners can make up to $8.45 for every dollar of vendor product sold. Future dominance relies on five key pillars: Platform, Service Partnerships, Channel Partnerships, Alliances, and Go-to-Market orchestration. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Keywords: Jay McBain, Canalys, partner ecosystem, channel chief, agentic AI, marketplace growth, multiplier economics, B2B sales trends, tech industry forecast, service partnerships, strategic alliances, Microsoft vs AWS, distribution transformation, managed services growth, SaaS platforms, customer journey mapping, 28 moments of truth, future of reselling, technology spending 2025, ecosystem orchestration, partner multipliers. T Transcript: Jay McBain WORKFILE FOR TRANSCRIPT [00:00:00] Vince Menzione: Just up from, did you Puerto Rico last night? Puerto Rico, yes. Puerto Rico. He dodged the hurricane. Um, you all know him. Uh, let him introduce himself for those of you who don’t, but just thrilled to have on the stage, again, somebody who knows more about what’s going on in, in the, and has the pulse on this industry probably than just about anybody I know personally. [00:00:21] Vince Menzione: J Jay McBain. Jay, great to see you my friend. Alright, thank you. We have to come all the way. We live, we live uh, about 20 minutes from each other. We have to come all the way to Reston, Virginia to see each other, right? That’s right. Very good. Well, uh, that’s all over to you, sir. Thank you. [00:00:35] Jay McBain: Alright, well thank you so much. [00:00:36] Jay McBain: I went from 85 degrees yesterday to 45 today, but I was able to dodge that, uh, that hurricane, uh, that we kind of had to fly through the northern edge of, uh, wanna talk today about our industry, about the ultimate partner. I’m gonna try to frame up the ultimate partner as I walk through the data and the latest research that, uh, that we’ve been doing in the market. [00:00:56] Jay McBain: But I wanted to start here ’cause our industry moves in 20 year cycles, and if you look at the Fortune 500 and dial back 20 years from today, 52% of them no longer exist. As we step into the next 20 year AI era, half of the companies that we know and love today are not gonna exist. So we look at this, and by the way, if you’re not in the Fortune 500 and you don’t have deep pockets to buy your way outta problems, 71% of tech companies fail over the course of 10 years. [00:01:30] Jay McBain: Those are statistics from the US government. So I start to look at our industry and you know, you may look at the, you know, mainframe era from the sixties and seventies, mini computers, August the 12th, 1981, that first IBM, PC with Microsoft dos, version one, you know, triggered. A new 20 year era of client server. [00:01:51] Jay McBain: It was the time and I worked at IBM for 17 years, but there was a time where Bill Gates flew into Boca Raton, Florida and met with the IBM team and did that, you know, fancy licensing agreement. But after, you know, 20 years of being the most valuable company in the world and 13 years of antitrust and getting broken up, almost like at and TIBM almost didn’t make payroll. [00:02:14] Jay McBain: 13 years after meeting Bill Gates. Yeah, that’s how quickly things change in these eras. In 1999, a small company outta San Francisco called salesforce.com got its start. About 10 years later, Jeff Bezos asked a question in a boardroom, could we rent out our excess capacity and would other companies buy it? [00:02:35] Jay McBain: Which, you know, most people in the room laughed at ’em at the time. But it created a 20 year cloud era when our friends, our neighbors, our family. Saw Chachi PT for the first time in March of 2023. They saw the deep fakes, they saw the poetry, they saw the music. They came to us as tech people and said, did we just light up Skynet? [00:02:58] Jay McBain: And that consumer trend has triggered this next 20 years. I could walk through the richest people in the world through those trends. I could walk through the most valuable companies. It all aligns. ’cause by the way, Apple’s no longer at the top. Nvidia is at the top, Microsoft. Second, things change really quickly. [00:03:17] Jay McBain: So in that course of time, you start to look at our industry and as people are talking about a six and a half or $7 trillion build out of ai, that’s open AI and Microsoft numbers, that is bigger than our industry that’s taken over 50 years to build. This year, we’re gonna finish the year at $5.3 trillion. [00:03:36] Jay McBain: That’s from the smallest flower shop to the biggest bank. Biggest governments that Caresoft would, uh, serve biggest customer in the world is actually the federal government of the us. But you look at this pie chart and you look at the changes that we’re gonna go through over the next 20 years, there’s about a trillion dollars in hardware. [00:03:54] Jay McBain: There’s about a trillion dollars in software. If you look forward through all of the merging trends, quantum computing, humanoid robots, all the things that are coming that dollar to dollar software to hardware will continue to exist all the way through. We see services making up almost two thirds of this pie. [00:04:13] Jay McBain: Yesterday I was in a telco conference with at and t and Verizon and T-Mobile and some of the biggest wireless players and IT services, which happen to be growing faster than products. At the moment, there is more work to be done wrapping around the deal than the actual products that the customer is buying. [00:04:32] Jay McBain: So in an industry that’s growing at 7%. On top of the world economy that’s grown at 2.2. This is the fastest growing industry, and it will be at least for the next 10 years, if not 2070 0.1% of this entire $5 trillion gets transacted through partners. While what we’re talking to today about the ultimate partner, 96% of this industry is surrounded by partners in one way or another. [00:05:01] Jay McBain: They’re there before the deal. They’re there at the deal. They’re there after the deal. Two thirds of our industry is now subscription consumption based. So every 30 days forever, and a customer for life becomes everything. So if every deal in medium, mid-market, and higher has seven partners, according to McKinsey, who are those seven people trying to get into the deal? [00:05:25] Jay McBain: While there’s millions of companies that have come into tech over the last 10 to 20 years. Digital agencies, accountants, legal firms, everybody’s come in. The 250,000 SaaS companies, a million emerging tech companies, there’s a big fight to be one of those seven trusted people at the table. So millions of companies and tens of millions of people our competing for these slots. [00:05:49] Jay McBain: So one of the pieces of research I’m most proud of, uh, in my analyst career is this. And this took over two years to build. It’s a lot of logos. Not this PowerPoint slide, but the actual data. Thousands of people hours. Because guess what? When you look at partners from the top down, the top 1000 partners, by capability and capacity, not by resale. [00:06:15] Jay McBain: It’s not a ranking of CDW and insight and resale numbers. It is the surrounding. Consulting, design, architecture, implementations, integrations, managed services, all the pieces that’s gonna make the next 20 years run. So when you start to look at this, 98% of these companies are private, so very difficult to get to those numbers and, uh, a ton of research and help from AI and other things to get this. [00:06:41] Jay McBain: But this is it. And if you look at this list, there’s a thousand logos out of the million companies. There’s a thousand logos that drive two thirds of all tech services in the world. $1.07 trillion gets delivered by a thousand companies, but here’s where it gets fun. Those companies in the middle, in blue, the 30 of them deliver more tech services than the next 970. [00:07:08] Jay McBain: Combined the 970 combined in white deliver more tech services. Then the next million combined. So if you think we live in an 80 20 rule or maybe a 99, a 95 5 rule, or a 99 1 rule, we actually live in a 99.9 0.1 parallel principle. These companies spread around the world evenly split across the uh, different regions. [00:07:35] Jay McBain: South Africa, Latin America, they’re all over. They split. They split among types. All of the Venn diagram I just showed from GSIs to VARs to MSPs, to agencies and other types of companies. But this is a really rich list and it’s public. So every company in the world now, if you’re looking at Transactable data, if you’re looking at quantifiable data that you can go put your revenue numbers against, it represents 70 to 80% of every company in this room’s Tam. [00:08:08] Jay McBain: In one piece of research. So what do you do below that? How do you cover a million companies that you can’t afford to put a channel account manager? You can’t afford to write programs directly for well after the top down analysis and all the wallet share and you know exactly where the lowest hanging fruit is for most of your tam. [00:08:28] Jay McBain: The available markets. The obtainable markets. You gotta start from the community level grassroots up. So you need to ask the question for the million companies and the maybe a hundred thousand companies out there, partner companies that are surrounding your customer. These are the seven partners that surround your customer. [00:08:48] Jay McBain: What do they read, where do they go, and who do they follow? Interestingly enough, our industry globally equates to only a thousand watering holes, a thousand companies at the top, a thousand places at the bottom. 35% of this audience we’re talking. Millions of people here love events and there’s 352 of them like this one that they love to go to. [00:09:13] Jay McBain: They love the hallway chats, they love the hotel lobby bar, you know, in a time reminded by the pandemic. They love to be in person. It’s the number one way they’re influenced. So if you don’t have a solid event strategy and you don’t have a community team out giving out socks every week, your competitors might beat you. [00:09:31] Jay McBain: 12% of this audience loves podcasts. It’s the Joe Rogan effect of our industry. And while you know, you may not think the 121 podcasts out there are important, well, you’re missing 12% of your audience. It’s over a million people. If you’re not on a weekly podcast in one of these podcasts in the world, there’s still people that read one of the 106 magazines in the world. [00:09:55] Jay McBain: There are people that love peer groups, associations, they wanna be part of this. There’s 15 different ways people are influenced. And a solid grassroots strategy is how you make this happen. In the last 10 years, we’ve created a number of billionaires. Bottom up. They never had to go talk to la large enterprise. [00:10:15] Jay McBain: They never had to go build out a mid-market strategy. They just went and give away socks and new community marketing. And this has created, I could rip through a bunch of names that became unicorns just in the last couple of years, bottoms up. You go back to your board walking into next year, top down, bottom up. [00:10:34] Jay McBain: You’ve covered a hundred percent of your tam, and now you’ve covered it with names, faces, and places. You haven’t covered it with a flywheel or a theory. And for 44 years, we have gone to our board every fourth quarter with flywheels and theory. Trust me, partners are important. The channel is key to us. [00:10:57] Jay McBain: Well, let’s talk at the point of this granularity, and now we’re getting supported by technology 261 entrepreneurs. Many of them in the room actually here that are driving this ability to succeed with seven partners in every deal to exchange data to be able to exchange telemetry of these prospects to be able to see twice or three times in terms of pipeline of your target addressable market. [00:11:26] Jay McBain: All these ai, um, technologies, agentic technologies are coming into this. It’s all about data. It’s all about quantifiable names, faces, and places. Now none of us should be walking around with flywheels, so let’s flip the flywheels. No. Uh, so we also look at, and I sold PCs for 17 years and that was in the high times of 40% margins for partners. [00:11:55] Jay McBain: But one interesting thing when you study the p and l for broad base of partners around the world, it’s changed pretty significantly in this last 20 year era. What the cloud era did is dropped hardware from what used to be 84% plus the break fix and things that wrap around it of the p and l to now 16% of every partner in the world. [00:12:16] Jay McBain: 84% of their p and l is now software and services. And if you look at profitability, it’s worse. It’s actually 87% is profitability wise. They’ve completely shifted in terms of where they go. Now we look at other parts of our market. I could go through every part of the pie of the slide, but we’re watching each of the companies, and if you can see here, this is what we want to talk about in terms of ultimate partner. [00:12:43] Jay McBain: Microsoft has outgrown AWS for 26 straight quarters. They don’t have a better product. They don’t have a better price, they don’t have better promotion. It’s all place. And I’ll explain why you guess here in the light green line. Exactly. The day that Google went a hundred percent all in partner, every deal, even if a deal didn’t have a partner, one of the 4% of deals that didn’t have a partner, they injected a partner. [00:13:09] Jay McBain: You can see on the left side exactly where they did it. They got to the point of a hundred percent partner driven. Rebuilt their programs, rebuilt their marketplace. Their marketplace is actually larger than Microsoft’s, and they grew faster than Microsoft. A couple of those quarters. It is a partner driven future, and now I have Oracle, which I just walked by as I walked from the hotel. [00:13:31] Jay McBain: Oracle with their RPOs will start to join. Maybe the list of three hyperscalers becomes the list of four in future slides, but that’s a growth slide. Market share is different. AWS early and commanding lead. And it plays out, uh, plays out this way. But we’re at an interesting moment and I stood up six years ago talking about the decade of the ecosystem after we went through a decade of sales starting in 1999 when we all thought we were born to be salespeople. [00:14:02] Jay McBain: We managed territories with our gut. The sales tech stack would have it different, that sales was a science, and we ended the decade 2009, looking at sales very differently in 2009. I remember being at cocktail parties where CMOs would be joking around that 50% of their marketing dollars were wasted. They just didn’t know which 50%. [00:14:23] Jay McBain: And I’ll tell you, that was really funny. In 2009 till every 58-year-old CMO got replaced by a 38-year-old growth hacker who walked in with 15,348 SaaS companies in their MarTech and ad tech stack to solve the problem, every nickel of marketing by 2019 was tracked. Marketo, Eloqua, Pardot, HubSpot, driving this industry. [00:14:50] Jay McBain: Now, we stood up and said the 28 moments that come before a sale are pretty much all partner driven. In the best case scenario, a vendor might see four of the moments. They might come to your website, maybe they read an ebook, maybe they have a salesperson or a demo that comes in. That’s four outta 28 moments. [00:15:10] Jay McBain: The other 24 are done by partners. Yeah, in the worst case scenario and the majority scenario, you don’t see any of the moments. All 28 happen and you lose a deal without knowing there ever was a deal. So this is it. We need to partner in these moments and we need to inject partners into sales and marketing, like no time before, and this was the time to do it. [00:15:33] Jay McBain: And we got some feedback in the Salesforce state of sales report, which doesn’t involve any partnerships or, or. Channel Chiefs or anything else. This is 5,500 of the biggest CROs in the world that obviously use Salesforce. 89% of salespeople today use partners every day. For the 11% who don’t, 58% plan two within a year. [00:15:57] Jay McBain: If you add those two numbers together, that’s magically the 96% number. They recognize that every deal has partners in it. In 2024, last year, half of the salespeople in the world, every industry, every country. Miss their numbers. For the minority who made their numbers, 84 point percent pointed to partners as the reason why they made their numbers. [00:16:21] Jay McBain: It was the cheat code for sales, so that modern salesperson that knows how to orchestrate a deal, orchestrate the 28 moments with the seven partners and get to that final spot is the winning formula. HubSpot’s number in separate research was 84% in marketing. So we’re starting to see partners in here. We don’t have to shout from the mountaintops. [00:16:44] Jay McBain: These communities like ultimate Partner are working and we’re getting this to the highest levels in the board. And I’ll say that, you know, when 20 years from now half of the companies we know and love fail after we’re done writing the book and blaming the CEO for inventing the thing that ended up killing them, blaming the board for fiduciary responsibility and letting it happen. [00:17:06] Jay McBain: What are the other chapters of the book? And I think it’s all in one slide. We are in this platform economy and the. [00:17:31] Jay McBain: So your battery’s fine. Check, check, check, check. Alright, I’ll, I’ll just hold this in case, but the companies that execute on all five of these areas, well. Not only today become the trillion dollar valued companies, but they become the companies of tomorrow. These will be the fastest growing companies at every level. [00:17:50] Jay McBain: Not only running a platform business, but participating in other platforms. So this is how it breaks out, and there are people at very senior levels, at very big companies that have this now posted in the office of the CEO winning on integrations is everything. We just went through a demographic shift this year where 51% of our buyers are born after 1982. [00:18:15] Jay McBain: Millennials are the number one buyer of the $5 trillion. Their number one buying criteria is not service. Support your price, your brand reputation, it’s integrations. The buy a product, 80% is good as the next one if it works better in their environment. 79% of us won’t buy a car unless it has CarPlay or Android Auto. [00:18:34] Jay McBain: This is an integration world. The company with the most integrations win. Second, there are seven partners that surround the customer. Highly trusted partners. We’re talking, coaching the customer’s, kids soccer team, having a cottage together up at the lake. You know, best men, bate of honors at weddings type of relationships. [00:18:57] Jay McBain: You can’t maybe have all seven, but how does Microsoft beat AWS? They might have had two, three, or four of them saying nice things about them instead of the competition. Winning in service partnerships and channel partnerships changes by category. If you’re selling MarTech, only 10% of it today is resold, so you build more on service partnerships. [00:19:18] Jay McBain: If you’re in cybersecurity today, 91.6% of it is resold. Transacted through partners. So you build a lot of channel partnerships, plus the service partnerships, whatever the mix is in your category, you have to have two or three of those seven people. Saying nice things about you at every stage of the customer journey. [00:19:38] Jay McBain: Now move over to alliances. We have already built the platforms at the hyperscale level. We’ve built the platforms within SaaS, Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot. Every buyer has a set of platforms that they buy. We’ve now built them in cybersecurity this year out of 6,500 as high as cyber companies, the top five are starting to separate. [00:20:02] Jay McBain: We built it in distribution, which I’ll show in a minute. We’re building it in Telco. This is a platform economy and alliances win and you have alliances with your competitors ’cause you compete in the morning, but you’re best friends by the afternoon. Winning in other platforms is just as important as driving your own. [00:20:20] Jay McBain: And probably the most important part of this is go to market. That sales, that marketing, the 28 moments, the every 30 days forever become all a partner strategy. So there’s still CEOs out there that believe platform is a UI or UX on a bunch of disparate products and things you’ve acquired. There’s still CFOs out there that Think platform is a pricing model, a bundle model of just getting everything under one, you know, subscription price or consumption price. [00:20:51] Jay McBain: And it’s not, platforms are synonymous with partnerships. This is the way forward and there’s no conversation around ai. That doesn’t involve Nvidia over there, an open AI over here and a hyperscaler over there and a SaaS company over here. The seven layer stack wins every single time, and the companies that get this will be the ones that survive this cycle. [00:21:16] Jay McBain: Now, flipping over to marketplaces. So we had written research that, um, about five years ago that marketplaces were going to grow at 82% compounded. Yeah, probably one of the most accurate predictions we ever made, because it happened, we, we predicted that, uh, we were gonna get up to about $85 billion. Well, now we’ve extended that to 2030, so we’re gonna get up to $163 billion, and the thing that we’re watching is in green. [00:21:46] Jay McBain: If 96% of these deals are partner assisted in some way, how is the economics of partnering going to work? We predicted that 50% of deals by 2027. Would be partner funded in some way. Private offers multi-partner offers distributor sellers of record, and now that extends to 59% by 2030, the most senior leader of the biggest marketplace AWS, just said to us they’re gonna probably make these numbers on their own. [00:22:14] Jay McBain: And he asked what their two competitors are doing. So he’s telling us that we under called this. Now when you look at each of the press releases, and this is the AWS Billion Dollar Club. Every one of the companies on the left have issued a press release that they’re in the billion dollar club. Some of them are in the multi-billions, but I want you to double click on this press release. [00:22:35] Jay McBain: I’m quoted in here somewhere, but as CrowdStrike is building the marketplace at 91% compounded, they’re almost doubling their revenue every single year. They’re growing the partner funding, in this case, distributor funding by 3548%. Almost triple digit growth in marketplace is translating into almost quadruple digit growth in funding. [00:23:01] Jay McBain: And you see that over and over again as, as Splunk hit three, uh, billion dollars. The same. Salesforce hit $2 billion on AWS in Ulti, 18 months. They joined in October 20, 23, and 18 months later, they’re already at $2 billion. But now you’re seeing at Salesforce, which by the way. Grew up to $40 billion in revenue direct, almost not a nickel in resell. [00:23:28] Jay McBain: Made it really difficult for VARs and managed service providers to work with Salesforce because they couldn’t understand how to add services to something they didn’t book the revenue for. While $40 billion companies now seeing 70% of their deals come through partners. So this is just the world that we’re in. [00:23:44] Jay McBain: It doesn’t matter who you are and what industry you’re in, this takes place. But now we’re starting to see for the first time. Partners join the billion dollar club. So you wonder about partnering and all this funding and everything that’s working through Now you’re seeing press releases and companies that are redoing their LinkedIn branding about joining this illustrious club without a product to sell and all the services that wrap around it. [00:24:10] Jay McBain: So the opening session on Microsoft was interesting because there’s been a number of changes that Microsoft has done just in the last 30 days. One is they cut distribution by two thirds going from 180 distributors to 62. They cut out any small partner lower than a thousand dollars, and that doesn’t sound like a lot, but that’s over a hundred thousand partners that get deed tightening the long tail. [00:24:38] Jay McBain: They we’re the first to really put a global point system in place three years ago. They went to the new commerce experience. If you remember, all kinds of changes being led by. The biggest company for the channel. And so when we’re studying marketplaces, we’re not just studying the three hyperscalers, we’re studying what TD Cynic is doing with Stream One Ingram’s doing with Advant Advantage Aerosphere. [00:25:01] Jay McBain: Also, we’re watching what PAX eight, who by the way, is the 365 bestseller for Microsoft in the world. They are the cybersecurity leader for Microsoft in the world and the copilot. Leader in the world for Microsoft and Partner of the Year for Microsoft. So we’re watching what the cloud platforms are doing, watching what the Telco are doing, which is 25 cents out of every dollar, if you remember that pie chart, watching what the biggest resellers are converting themselves into. [00:25:30] Jay McBain: Vince just mentioned, you know, SHI in the changes there watching the managed services market and the leaders there, what they’re doing in terms of how this industry’s moving forward. By the way, managed services at $608 billion this year. Is one and a half times larger than the SaaS industry overall. [00:25:48] Jay McBain: It’s also one and a half times larger than all the hyperscalers combined. Oracle, Alibaba, IBM, all the way down. This is a massive market and it makes up 15 to 20 cents of every dollar the customer spend. We’re watching that industry hit a trillion dollars by the end of the decade, and we’re watching 150 different marketplace development platforms, the distribution of our industry, which today is 70.1% indirect. [00:26:13] Jay McBain: We’re starting to see that number, uh, solidify in terms of marketplaces as well. Watching distributors go from that linear warehouse in a bank to this orchestration model, watching some of the biggest players as the world comes around, platforms, it tightens around the place. So Caresoft, uh, from from here is the sixth biggest distributor in the world. [00:26:40] Jay McBain: Just shows you how big the. You know, biggest client in the world is that they serve. But understand that we’re publishing the distributor 500 list, but it’ll be the same thing. That little group in blue in the middle today, you know, drives almost two thirds of the market. So what happens in all this next stage in terms of where the dollars change hands. [00:27:07] Jay McBain: And the economics of partnering themselves are going through the most radical shift that we’ve seen ever. So back to the nineties, and, and for those of you that have been channel chiefs and running programs, we went to work every day. You know, everything’s on fire. We’re trying to check hundred boxes, trying to make our program 10% better than our competitors. [00:27:30] Jay McBain: Hey, we gotta fix our deal registration program today, and our incentives are outta whack or training programs or. You know, not where they need to be. Our certification, you know, this was the life of, uh, of a channel chief. Everybody thought we were just out drinking in the Caribbean with our best partners, but we were under the weight of this. [00:27:49] Jay McBain: But something interesting has happened is that we turned around and put the customer at the middle of our programs to say that those 28 moments in green before the sale are really, really important. And the seven partners who participate are really important. Understanding. The customer’s gonna buy a seven layer stack. [00:28:09] Jay McBain: They’re gonna buy it With these seven partners, the procurement stage is much different. The growth of marketplaces, the growth of direct in some of these areas, and then long term every 30 days forever in a managed service, implementations, integrations, how you upsell, cross-sell, enrich a deal changes. So how would you build a program that’s wrapped around the customer instead of the vendor? [00:28:35] Jay McBain: And we’re starting to hear our partners shout back to us. These are global surveys, big numbers, but over half of our partners, regardless of type, are selling consulting to their customer. Over half are designing architecting deals. A third of them are trying to be system integrators showing up at those implementation integration moments. [00:28:55] Jay McBain: Two thirds of them are doing managed services, but the shocking one here is 44% of our partners, regardless of type, are coding. They’re building agents and they’re out helping their customer at that level. So this is the modern partner that says, don’t typecast me. You may have thought of me in your program. [00:29:14] Jay McBain: You might have me slotted as a var. Well, I do 3.2 things, and if I don’t get access to those resources, if you don’t walk me to that room, I’m not gonna do them with you. You may have me as a managed service provider that’s only in the morning. By the afternoon I’m coding, and by the next morning I’m implementing and consulting. [00:29:33] Jay McBain: So again, a partner’s not a partner. That Venn diagram is a very loose one now, as every partner on there is doing 3.2 different business models. And again, they’re telling us for 43 years, they said, I want more leads this year it changed. For the first time, I want to be recognized and incentivized as more than just a cash register for you. [00:29:57] Jay McBain: I want you to recognize when I’m consulting, when I’m designing, when you’re winning deals, because of my wonderful services, by the way, we asked the follow up question, well, where should we spend our money with you? And they overwhelmingly say, in the consulting stage, you win and lose deals. Not at moment 28. [00:30:18] Jay McBain: We’re not buying a pack of gum at the gas station. This is a considered purchase. You win deals from moment 12 through 16 and I’m gonna show you a picture of that later, and they say, you better be spending your money there, or you’re not gonna win your fair share or more than your fair share of deals. [00:30:36] Jay McBain: The shocking thing about this is that Microsoft, when they went to the point system, lifted two thirds of all the money, tens of billions of dollars, and put it post-sale, and we were all scratching our heads going. Well, if the partners are asking for it there, and it seems like to beat your biggest competitors, you want to win there. [00:30:54] Jay McBain: Why would you spend the money on renewal? Well, they went to Wall Street and Goldman Sachs and the people who lift trillions of dollars of pension funds and said, if we renew deals at 108%, we become a cash machine for you. And we think that’s more valuable than a company coming out with a new cell phone in September and selling a lot of them by Christmas every year. [00:31:18] Jay McBain: The industry. And by the way, wall Street responded, Microsoft has been more valuable than Apple since. So we talk in this now multiplier language, and these are reports that we write, uh, at AMIA at canals. But talking about the partner opportunity in that customer cycle, the $6 and 40 cents you can make for every dollar of consumption, or the $7 and 5 cents you can make the $8 and 45 cents you can make. [00:31:46] Jay McBain: There’s over 24 companies speaking at this level now, and guess what? It’s not just cloud or software companies. Hardware companies are starting to speak in this language, and on January 25th, Cisco, you know, probably second to Microsoft in terms of trust built with the channel globally is moving to a full point system. [00:32:09] Jay McBain: So these are the changes that happen fast. But your QBR with your partners now less about drinking beers at the hotel lobby bar and talking dollar by dollar where these opportunities are. So if you’re doing 3.2 of these things, let’s build out a, uh, a play where you can make $3 for every dollar that we make. [00:32:28] Jay McBain: And you make that profitably. You make it in sticky, highly retained business, and that’s the model. ’cause if you make $3 for every dollar. We make, you’re gonna win Partner of the year, and if you win partner of the year, that piece of glass that you win on stage, by the time you get back to your table, you’re gonna have three offers to buy your business. [00:32:51] Jay McBain: CDW just bought a w. S’s Partner of the Year. Insight bought Google’s eight time partner of the year. Presidio bought ServiceNow’s, partner of the year over and over and over again. So I’m at Octane, I’m at CrowdStrike, I’m at all these events in Vegas every week. I’m watching these partners of the year. [00:33:05] Jay McBain: And I’m watching as the big resellers. I’m watching as the GSIs and the m and a folks are surrounding their table after, and they’re selling their businesses for SaaS level valuations. Not the one-to-one service valuation. They’re getting multiples because this is the new future of our industry. This is platform economics. [00:33:25] Jay McBain: This is winning and platforms for partners. Now, like Vince, I spent 20 minutes without talking about ai, but we have to talk about ai. So the next 20 years as it plays out is gonna play out in phases. And the first thing you know to get it out of the way. The first two years since that March of 23, has been underwhelming, to say the least. [00:33:47] Jay McBain: It’s been disappointing. All the companies that should have won the biggest in AI have been the most disappointing. It’s underperformed the s and p by a considerable amount in terms of where we are. And it goes back to this. We always overestimate the first two years, but we underestimate the first 10. [00:34:07] Jay McBain: If you wanna be the point in time person and go look at that 1983 PC or the 1995 internet or that 2007 iPhone or that whatever point in time you wanna look at, or if you want to talk about hallucinations or where chat chip ET version five is version, as opposed to where it’s going to be as it improves every six months here on in. [00:34:30] Jay McBain: But the fact of the matter is, it’s been a consumer trend. Nvidia got to be the most valuable company in the world. OpenAI was the first company to 2 billion users, uh, in that amount of speed. It’s the fastest growing product ever in history, and it’s been a consumer win this trillions of dollars to get it thrown around in the press releases. [00:34:49] Jay McBain: They’re going out every day, you know, open ai, signing up somebody new or Nvidia, investing in somebody new almost every single day in hundreds of billions of dollars. It is all happening really on the consumer side. So we got a little bit worried and said, is that 96% of surround gonna work in ag agentic ai? [00:35:10] Jay McBain: So we went and asked, and the good news is 88% of end customers are using partners to work through their ag agentic strategy. Even though they’re moving slow, they’re actually using partners. But what’s interesting from a partner perspective, and this is new research that out till 2030. This is the number one services opportunity in the entire tech or telco industry. [00:35:34] Jay McBain: 35.3% compounded growth ending at $267 billion in services. Companies are rebuilding themselves, building out practices, and getting on this train and figuring out which vendors they should hook their caboose to as those trains leave the station. But it kind of plays out like this. So in the next three to five years, we’re in this generative, moving into agentic phase. [00:36:01] Jay McBain: Every partner thinks internally first, the sales and marketing. They’re thinking about their invoicing and billing. They’re thinking about their service tickets. They’re thinking about creating a business that’s 10% better than their competitors, taking that knowledge into their customers and drive in business. [00:36:17] Jay McBain: But we understand that ag agentic AI, as it’s going to play out is not a product. A couple of years ago, we thought maybe a copilot or an agent force or something was going to be the product that everybody needed to buy, and it’s not a product, it’s gonna show up as a feature. So you go back in the history of feature ads and it’s gonna show up in software. [00:36:38] Jay McBain: So if you’re calling in SMB, maybe you’re calling on a restaurant. The restaurant isn’t gonna call OpenAI or call Microsoft or call Nvidia directly. They’re running their restaurant. And they may have chosen a platform like Toast Square, Clover, whatever iPads people are running around with, runs on a platform that does everything in their business, does staffing, does food ordering, works with Uber Eats, does everything end to end? [00:37:08] Jay McBain: They’re gonna wait to one of those platforms, dries out agent AI for them, and can run the restaurant more effectively, less human capital and more consistently, but they wait for the SaaS platform as you get larger. A hundred, 150 people. You have vice presidents. Each of those vice presidents already have a SaaS stack. [00:37:28] Jay McBain: I talked about Salesforce, ServiceNow, Workday, et cetera. They’ve already built that seven layer model and in some cases it’s 70 layers. But the fact is, is they’re gonna wait for those SaaS layers to deliver ag agentic to them. So this is how it’s gonna play out for the next three and a half, three to five years. [00:37:45] Jay McBain: And partners are realizing that many of them were slow to pick up SaaS ’cause they didn’t resell it. Well now to win in this next three to half, three to five years, you’re gonna have to play in this environment. When you start looking out from here, the next generation, you know, kind of five through 15 years gets interesting in more of a physical sense. [00:38:06] Jay McBain: Where I was yesterday talking about every IOT device that now is internet access, starts to get access to large language models. Every little sensor, every camera, everything that’s out there starts to get smart. But there’s a point. The first trillionaire, I believe, will be created here. Elon’s already halfway there. [00:38:24] Jay McBain: Um, but when Bill Gates thought there was gonna be a PC in every home, and IBM thought they were gonna sell 10,000 to hobbyists, that created the richest person in the world for 20 years, there will be a humanoid in every home. There’s gonna be a point in time that you’re out having drinks with your friends, and somebody’s gonna say, the early adopter of your friends is gonna say. [00:38:46] Jay McBain: I haven’t done the dishes in six weeks. I haven’t done the laundry. I haven’t made my bed. I haven’t mowed the lawn. When they say that, you’re gonna say, well, how? And they’re gonna say, well, this year I didn’t buy a new car, but I went to the car dealership and I bought this. So we’re very close to the dexterity needed. [00:39:05] Jay McBain: We’ve got the large language models. Now. The chat, GPT version 10 by then is going to make an insane, and every house is gonna have one of the. [00:39:17] Jay McBain: This is the promise of ai. It’s not humanoid robots, it’s not agents. It’s this. 99% of the world’s business data has not been trained or tuned into models yet. Again, this is the slow moving business. If you want to think about the 99% of business data, every flight we’ve all taken in this room sits on a saber system that was put in place in 1964. [00:39:43] Jay McBain: Every banking transaction, we’ve all made, every withdrawal, every deposit sits on an IBM mainframe put in place in the sixties or seventies. 83% of this data sits in cold storage at the edge. It’s not ready to be moved. It’s not cleansed, it’s not, um, indexed. It’s not in any format or sitting on any infrastructure that a large language model will be able to gobble up the data. [00:40:10] Jay McBain: None of the workflows, none of the programming on top of that data is yet ready. So this is your 10 to 20 year arc of this era that chat bot today when they cancel your flight is cute. It’s empathetic, it feels bad for you, or at least it seems to, but it can’t do anything. It can’t book you the Marriott and get you an Uber and then a 5:00 AM flight the next morning. [00:40:34] Jay McBain: It can’t do any of that. But more importantly, it doesn’t know who you are. I’ve got 53 years of flights under my belt and they, I’m the person that get me within six hours of my kids and get me a one-way Hertz rental. You know, if there’s bad weather in Miami, get me to Tampa, get me a Hertz, I’m driving home, I’m gonna make it home. [00:40:56] Jay McBain: I’m not the 5:00 AM get me a hotel person. They would know that if they picked up the flights that I’ve taken in the past. Each of us are different. When you get access to the business data and you become ag agentic, everything changes. Every industry changes because of this around the customers. When you ask about this 35% growth, working on that data, working in traditional consulting and design and implementation, working in the $7 trillion of infrastructure, storage, compute, networking, that’s gonna be around, this is a massive opportunity. [00:41:30] Jay McBain: Services are gonna continue to outgrow products. Probably for the next five to 10 years because of this, and I’m gonna finish here. So we talked a lot about quantifying names, faces, places, and I think where we failed the most as ultimate partners is underneath the tam, which every one of our CEOs knows to the decimal point underneath the TAM that our board thinks they’re chasing. [00:41:59] Jay McBain: We’ve done a very poor job. Of talking about the available markets and obtainable markets underneath it, we, we’ve shown them theory. We’ve shown them a bunch of, you know, really smart stuff, and PowerPoint slides up the wazoo, but we’ve never quantified it for them. If they wanna win, if they want to get access, if they want to double their pipeline, triple their pipeline, if they wanna start winning more deals, if they wanna win deals that are three times larger, they close two times faster. [00:42:31] Jay McBain: And they renew 15% larger. They have to get into the available and obtainable markets. So just in the last couple weeks I spoke at Cribble, I spoke at Octane, I spoke at CrowdStrike Falcon. All three of those companies at the CEO level, main stage use those exact three numbers, three x, two x, 15%. That’s the language of platforms, and they’re investing millions and millions and millions of dollars on teams. [00:42:59] Jay McBain: To go build out the Sam Andal in name spaces and places. So you’ve heard me talk about these 28 moments a lot. They’re the ones that you spend when you buy a car. Some people spend one moment and they drive to the Cadillac dealership. ’cause Larry’s been, you know, taking care of the family for 50 years. [00:43:18] Jay McBain: Some people spend 50 moments like I do, watching every YouTube video and every, you know, thing on the internet. I clear the internet cover to cover. But the fact is, is every deal averages around these 28 moments. Your customer, there’s 13 members of the buying committee today. There’s seven partners and they’re buying seven things. [00:43:37] Jay McBain: There’s 27 things orchestrating inside these 28 moments. And where and how they all take place is a story of partnering. So a couple of years ago, canals. Latin for channel was acquired by amia, which is a part of Informa Tech Target, which is majority owned by Informa. All that being said, there’s hundreds of magazines that we have. [00:44:00] Jay McBain: There’s hundreds of events that we run. If somebody’s buying cybersecurity, they probably went to Black Hat or they probably went to GI Tech. One of these events we run, or one of the magazines. So we pick up these signals, these buyer intent signals as a company. Why did they wanna, um, buy a, uh, a Canals, which was a, you know, a small analyst firm around channels? [00:44:22] Jay McBain: They understood this as well. The 28 moments look a lot like this when marketers and salespeople are busy filling in the spots of every deal. And by the way, this is a real deal. AstraZeneca came in to spend millions of dollars on ASAP transformation, and you can start to see as the customer got smart. [00:44:45] Jay McBain: The eBooks, they read the podcasts, they listened to the events they went to. You start to see how this played out over the long term. But the thing we’ve never had in our industry is the light blue boxes. This deal was won and lost in December. In this particular case, NTT software won and Yash came in and sold the customer five projects. [00:45:07] Jay McBain: The millions of dollars that were going to be spent were solved here. The design and architecture work was all done here. A couple of ISVs You see in light blue came in right at the end, deal was closed in April. You see the six month cycle. But what if you could fill in every one of the 28 boxes in every single customer prospect that your sales and marketing team have? [00:45:30] Jay McBain: But here’s the brilliance of this. Those light blue boxes didn’t win the deals there. They won the deals months before that. So when NTT and Software one walked into this deal. They probably won the deal back in October and they had to go through the redlining. They had to go through the contracting, they had to go through all the stuff and the Gantt chart to get started. [00:45:54] Jay McBain: But while your CMO is getting all excited about somebody reading an ebook and triggering an MQL that the sales team doesn’t want, ’cause it’s not qualified, it’s not sales qualified, you walk in and say, no, no. This is a multimillion deal, dollar deal. It’s AstraZeneca. I know the five partners that are coming in in December to solidify the seven layers, and you’re walking in at the same time as the CMOs bragging about an ebook. [00:46:21] Jay McBain: This changes everything. If we could get to this level of data about every dollar of our tam, we not only outgrow our competitors, we become the platforms of the next generation. Partnering and ultimate partnering is all here. And this is what we’re doing in this room. This is what we’re doing over these couple of days, and this is what, uh, the mission that Vince is leading. [00:46:43] Jay McBain: Thank you so much. [00:46:47] Vince Menzione: Woo. Day in the house. Good to see you my friend. Good to see you. Oh, we’re gonna spend a couple minutes. Um, I’m put you in the second seat. We’re gonna put, we’re gonna make it sit fireside for a minute. Uh, that was intense. It was pretty incredible actually, Jay. And so I’m, I think I wanna open it up ’cause we only have a few minutes just to, any questions? [00:47:06] Vince Menzione: I’m sure people are just digesting. We already have one up here. See, [00:47:09] Question: Jay knows I’m [00:47:10] Vince Menzione: a question. I love it. We, I don’t think we have any I can grab a mic, a roving mic. I could be a roving mic person. Hold on. We can do this. This is not on. [00:47:25] Vince Menzione: Test, test. Yes it is. Yeah. [00:47:26] Question: Theresa Carriol dared me to ask a question and I say, you don’t have to dare me. You know, I’m going to Anyway. Um, so Jay, of the point of view that with all of the new AI players that strategic alliances is again having a moment, and I was curious your point of view on what you’re seeing around this emergence and trend of strategic alliances and strategic alliance management. [00:47:52] Question: As compared to channel management. And what are you seeing in terms of large vendors like AWS investing in that strategic alliance role versus that channel role training, enablement, measurement, all that good stuff? [00:48:06] Jay McBain: Yeah, it’s, it’s a great question. So when I told the story about toast at the restaurant or Square or Clover, they’re not call, they’re not gonna call open AI or Nvidia themselves either. [00:48:17] Jay McBain: When you look out at the 250,000 ISVs. That make up this AI stack, there is the layers that happen there. So the Alliance with AWS, the alliance they have with Microsoft or Google is going to be how they generate agent AI in their platforms. So when I talk about a seven layer stack, the average deal being seven layers, AI is gonna drive this to nine, and then 11, then probably 13. [00:48:44] Jay McBain: So in terms of how alliances work, I had it up there as one of the five core strategies, and I think it’s pretty even. You can have the best alliances in the world, but if the seven partners trusted by the customer don’t know what that alliance is and the benefits to the customer and never mention it, it’s all for Naugh. [00:49:00] Jay McBain: If you’re go-to market, you’re co-selling, your co-marketing strategies are not built around that alliance. It’s all for naught. If the integration and the co-innovation, the co-development, the all the co-creation work that’s done inside these alliances isn’t translated to customer outcomes, it’s all for naugh. [00:49:17] Jay McBain: These are all five parallel swim lanes. All five are absolutely critically needed. And I think they’re all five pretty equally weighted in terms of needing each other. Yes. To be successful in the era of platforms. Yeah. [00:49:32] Vince Menzione: And the problem is they’re all stove pipe today. If, if at all. Yeah. Maintained, right. [00:49:36] Vince Menzione: Alliances is an example. Channels and other example. They don’t talk to one another. Judge any, we’ve got a mic up here if anybody else has. Yep. We have some questions here, Jacqueline. [00:49:51] Question: So when we’re developing our channel programs, any advice on, you know, what’s the shift that we should make six months from now, a year from now? The historical has been bronze, silver, gold, right? And you’ve got your deal registration, but what’s the future look like? [00:50:05] Jay McBain: Yeah, so I mean, the programs are, are changing to, to the point where the customer should be in the middle and realizing the seven partners you need to win the deal. [00:50:15] Jay McBain: And depending on what category of product you’re in, security, how much you rely on resell, 91.6%. You know, the channel partners are gonna be critical where the customer spends the money. And if you’re adding friction to that process, you’re adding friction in terms of your growth. So you know, if you’re in cybersecurity, you have to have a pretty wide open reseller model. [00:50:39] Jay McBain: You have to have a wide open distribution model, and you have to make sure you’re there at that point of sale. While at the same time, considering the other six partners at moment 12 who are in either saying nice things about you or not, the customer might even be starting with you. ’cause there is actually one thing that I didn’t mention when I showed the 28 moments filled in. [00:51:00] Jay McBain: You’ll notice that the customer went to AWS twice direct. AWS lost the deal. Microsoft won the deal software. One is Microsoft’s biggest reseller in the world. They just acquired crayon. NTT who, who loves both had their Microsoft team go in. [00:51:18] Question: Mm. [00:51:19] Jay McBain: So I think that they went to AWS thinking it was A-W-S-S-A-P, you know, kind of starting this seven layer stack. [00:51:25] Jay McBain: I think they finished those, you know, critical moments in the middle looking at it. And then they went back to AWS kind of going probably WWTF. Yeah. What we thought was happening isn’t actually the outcome that was painted by our most trusted people. So, you know, to answer your question, listen to your partners. [00:51:43] Jay McBain: They want to be recognized for the other things they’re doing. You can’t be spending a hundred percent of the dollars at the point of sale. You gotta have a point of system that recognizes the point of sale, maybe even gold, silver, bronze, but recognizing that you’re paying for these other moments as well. [00:51:57] Jay McBain: Paying for alliances, paying for integrations and everything else, uh, in the cyber stack. And, um, you know, recognizing also the top 1000. So if I took your tam. And I overlaid those thousand logos. I would be walking into 2026 the best I could of showing my company logo by logo, where 80% of our TAM sits as wallet share, not by revenue. [00:52:25] Jay McBain: Remember, a million dollar partner is not a million dollar partner. One of them sells 1.2 million in our category. We should buy them a baseball cap and have ’em sit in the front row of our event. One of them sells $10 million and only sells our stuff if the customer asks. So my company should be looking at that $9 million opportunity and making sure my programs are writing the checks and my coverage. [00:52:48] Jay McBain: My capacity and capability planning is getting obsessed over that $9 million. My farmers can go over there, my hunters can go over here, and I should be submitting a list of a thousand sorted in descending order of opportunity. Of where my company can write program dollars into. [00:53:07] Vince Menzione: Great answer. All right. I, I do wanna be cognizant of time and the, all the other sessions we have. [00:53:14] Vince Menzione: So we’ll just take one other question if there are any here and if not, we’ll let I know. Jay, you’re gonna be mingling around for a little while before your flight. I’m [00:53:21] Jay McBain: here the whole day. [00:53:22] Vince Menzione: You, you’re the whole day. I see that Jay’s here the whole day. So if you have any other questions and, and, uh, sharing the deck is that. [00:53:29] Vince Menzione: Yep. Alright. We have permission to share the deck with the each of you as well. [00:53:34] Jay McBain: Alright, well thank you very much everyone. Jay. Great to have you.

Sophie McBain is an award-winning freelance writer based in Boston. She writes longform narrative nonfiction, profiles, book reviews and essays for the Guardian, the Observer, the Times, New Statesman magazine and others.Today she discusses her recent Guardian article: Are We Living in a Golden Age of Stupidity? - about the potential cognitive affects of AI overuse. Link to article: https://www.theguardian.com/technology/2025/oct/18/are-we-living-in-a-golden-age-of-stupidity-technologyInterviewed by Dr. Alex Curmi. Dr. Alex is a consultant psychiatrist and a UKCP registered psychotherapist in-training.If you would like to invite Alex to speak at your organisation please email alexcurmitherapy@gmail.com with "Speaking Enquiry" in the subject line.Alex is not currently taking on new psychotherapy clients, if you are interested in working with Alex for focused behaviour change coaching , you can email - alexcurmitherapy@gmail.com with "Coaching" in the subject line.Check out The Thinking Mind Blog on Substack: https://substack.com/home/post/p-174371597Episode produced by Ellis Ballard and Alex Curmi. Give feedback here - thinkingmindpodcast@gmail.com Follow us here: Twitter @thinkingmindpod Instagram @thinkingmindpodcast

Myself and musical journalist Jack McBain will be chatting about all the shows we went to over the last month, including Turnstile, Gilla Band, Maruja and my second trip to Damnation Festival in Manchester, which was one of the best weekends I've ever had in regards to seeing bands I love.We'll also be covering all the new music we listened to that was released over the last month! Hosted on Acast. See acast.com/privacy for more information.

Teatime with Miss Liz – Alison McBain Showtime: October 21 | 3 PM EST Episode Title: “Author Versus AI: Creativity, Speed & the Human Heart of Storytelling” Long Description: In an era where artificial intelligence can generate entire books in seconds, what happens to the art of writing that comes from soul, sweat, and lived experience?This Teatime explores that question with Alison McBain, an award-winning author, poet, and editor whose work blends imagination, heart, and social commentary. Alison joins Miss Liz to talk about the rapidly changing landscape of storytelling—where technology challenges the traditional definition of creativity and where writers must balance curiosity with conscience. Together, they'll unpack the tension between efficiency and emotion, and the importance of preserving the human heartbeat behind every word. From her own creative process to her role as Managing Editor at Scribes MICRO, Alison will share how she nurtures authentic voices in a digital world that often values speed over sincerity. This conversation invites listeners to reflect on what storytelling truly means when machines can mimic art—but never replicate humanity. A cup of truth, creativity, and courage to remind us that while AI may write lines, only people write legacy.Tune in for an eye-opening conversation about ethics, imagination, and the soul of writing in the age of AI. Join live on all Miss Liz platforms or catch the replay on YouTube, LinkedIn, Facebook, and X/Twitter. Every cup poured plants a seed of change.#TeatimeWithMissLiz #AlisonMcBain #AuthorVersusAI #HumanCreativity #StorytellingHeals #WritersLife #AIandArt #SeedsOfChange #TEA (TeachingEducationalAwareness)

Send us a text

Send us a textAuthor and editor Alison McBain discusses her experience ghostwriting, what goes into that job, and how that can even inform your own writing process.▬Take a look at Alison's website:https://www.alisonmcbain.com/Submit your pieces to get published in her magazine:https://www.fairfieldscribes.com/(They publish a lot of new writers and also often give feedback if a piece is rejected, so give it a go!) Check out Alison's YouTube channel:https://www.youtube.com/@AuthorVersusAI

A study released last October showed that movie remakes tend to lose money. Yet the film industry, for a variety of reasons, keeps churning them out. On this week's show, Dan Webster, Mary Pat Treuthart and Nathan Weinbender discuss one recent remake, Spike Lee's film “Highest 2 Lowest,” which is his version of Ed McBain's 1959 novel “King's Ransom,” as well as take a look back at another McBain adaptation, Japanese filmmaker Akira Kurosawa's 1963 film “High and Low.”

In this transformative episode of Healthy Waves, host Avik Chakraborty sits down with two extraordinary guests whose work bridges the gap between science, empathy, and hands-on healing. Kiara McBain, creator of The Rubber Band Method and author of Hands-on Yoga Assists, shares how consent-based touch can become a powerful tool for nervous system regulation and trauma recovery. Dr. Alex Hilario, founder of Chiropractic Rehabilitation Source, reveals how holistic chiropractic care can help people avoid surgery, reduce chronic pain, and restore the body's natural healing capacity. From honoring personal boundaries in yoga to understanding the root causes of physical dysfunction, this conversation offers practical strategies for reconnecting with your body, reducing stress, and building resilience—whether you're recovering from trauma, managing chronic pain, or simply seeking a deeper mind-body connection. About the Guests   Kiara McBainYoga educator, trauma survivor, and creator of The Rubber Band Method—a consent-driven, anatomy-informed approach to hands-on yoga assists. Author of Hands-on Yoga Assists, she empowers teachers to use touch ethically and skillfully for nervous system regulation.Website: rubberbandmethod.com Dr. Alex HilarioChiropractor and founder of Chiropractic Rehabilitation Source in Yonkers, NY. With over two decades of experience, Dr. Hilario helps patients avoid invasive surgery and chronic medications through chiropractic care, acupuncture, and a holistic mind-body-spirit approach.Website: https://chirorehabsource.com/ Key Takeaways  : Consent in touch is essential for creating safety, especially in yoga and wellness spaces. The nervous system's state directly impacts overall health—regulated touch can help reduce stress hormones and increase oxytocin. Many people carry undisclosed trauma, making respectful consent crucial in any hands-on practice. Holistic chiropractic care addresses the root cause of pain by restoring spinal alignment and nervous system function. Healing is a process—quick fixes often mask symptoms without resolving the underlying issue. Quality of touch involves reading body cues and adjusting pressure based on individual needs. Chronic stress is often an upstream cause of multiple physical and mental health issues. Integrating safe, non-invasive practices like chiropractic, massage, yoga, and breathwork can accelerate recovery. Hope and belief in the body's capacity to heal are integral to the healing journey. Adults, like children, still need regular, healthy touch for emotional and physical well-being. Connect with the Guests   Kiara McBain: Website | Instagram, Facebook, Threads, LinkedIn @rubberbandmethod | Book on Amazon: Hands-on Yoga Assists Dr. Alex Hilario: Website  Want to be a guest on Healthy Mind, Healthy Life?   DM on PodMatch: Send me a message CHECK PODCAST SHOWS & BE A GUEST:   Tune to all our 19 podcasts Subscribe To Newsletter Join Community OUR SERVICES   Business Podcast Management Individual Podcast Management Share Your Story With the World STAY TUNED AND FOLLOW US!   Medium YouTube Instagram Facebook LinkedIn Page LinkedIn Twitter Pinterest SHARE YOUR REVIEW   Share your Google Review Share a Video Testimonial Hashtags   #podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness #StorytellingAsMedicine #PodcastLife #PersonalDevelopment #ConsciousLiving #GrowthMindset #MindfulnessMatters #VoicesOfUnity #InspirationDaily #podcast #podcasting #podcaster #podcastlife #podcastlove #podcastshow #podcastcommunity #newpodcast #podcastaddict #podcasthost #podcastepisode #podcastinglife #podrecommendation #wellnesspodcast #healthpodcast #mentalhealthpodcast #wellbeing #selfcare #mentalhealth #mindfulness #healthandwellness #wellnessjourney #mentalhealthmatters #mentalhealthawareness #healthandwellnesspodcast #fyp #foryou #foryoupage #viral #trending #tiktok #tiktokviral #explore #trendingvideo #youtube #motivation #inspiration #positivity #mindset #selflove #success

While many Australians are feeling relieved about the end of a cold winter, the minister for emergency management and regional development is already eyeing the upcoming summer bushfire season. Kristy McBain talks to chief political correspondent Tom McIlroy about the importance of social license for renewables and climate action in regional Australia, and shares her latest audiobook playlist for long drives to weekend sport

Mark interviews Canadian author Alison McBain about her "Author Versus AI" project, her life in writing, and more. Prior to the interview, Mark shares a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Alison talk about: The various roles that Alison has played in the creative arts Wanting to be a writer since she was young and her first written story created when she was 4 years old Thinking that one day she would be a teacher or a professor, but never actually taking that path Alison's very first published piece of writing The early days of writing that involved mailing manuscripts out and then waiting for a response Alison's first book, The Rose Queen, which is a retelling of Beauty and the Beast The many awards that Alison has won The creative team you have working with you whenever you publish with a traditional publisher The magazine (ScribesMICRO - which features stories and poems of no more than 100 words) that Alison started with a few other editors during the pandemic Being surprised at how popular this magazine was and the new 100-word story award that they recent started The thrill of helping discover and publish newer writers in this magazine Deciding how Alison could, as one human, try to take on AI by writing a book a week for a full year Completing 8 months of the challenge with a total of 34 books The more than 2 dozen books that Alison has ghost-written How Alison writes in numerous genres with a spirit of "why not try it all?" The preparation Alison had to do in order to write those 34 novels so effectively during her challenge Advise Alison would offer to authors who are thinking of doing a similar type of writing challenge Having a writing space that's outside the house Balancing writing with family life What Alison has recently been working on The coaching that Alison offers to other writers and how it can be like being a parent Advice Alison would give to writers And more...   After the interview Mark reflects on a few things that came up in their conversation.   Links of Interest: Alison McBain Website Alison's "Author Versus AI" Project ScribesMICRO Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections The 2025 Aurora Awards Livestream (Sunday Aug 10 at 5 PM Eastern) The Opening Schtick Bits from previous Aurora Awards 2022 Opening 2023 Opening 2024 Opening Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   Alison McBain's human-created novels are the recipients of over 13 awards, including the Foreword INDIES. Her latest novella Dual took home 3rd place in the 3-Day Novel Contest. When not writing for herself, she's a ghostwriter who has penned over two dozen books for clients, as well as an award-winning editor who has worked with both celebrity and NY Times-bestselling authors. In 2024, she pursued a project called “Author Versus AI,” where she wrote a book a week, using NO AI at all (34 books total). When not writing, Ms. McBain is the associate editor for the magazine ScribesMICRO and draws all over the walls of her house with the enthusiastic help of her kids. She lives in Alberta, Canada.   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Vera VanGuard A master puppeteer by trade and one of the top child sized hand models in the world. She Talks about her Movie Apocalypse Love. Actress Mary McBain is a comedian, screenwriter, producer and voice for female empowerment in the film and TV industry. Sapphyre Blu - Country Music Singer and 2x BMA Winner.Movie Reviews and More is broadcast live Tuesdays at 5PM PT on K4HD Radio - Hollywood Talk Radio (www.k4hd.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Movie Reviews and More TV Show is viewed on Talk 4 TV (www.talk4tv.com).Movie Reviews and More Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

McBain: A "one man army" is rescued at the end of the Vietnam War and owes a life debt. The guy to whom he owes his life is killed in a coup attempt in Colombia. That guy's sister then cashes in McBain's debt to her brother to finish the job of overthrowing this dictatorship, which is probably propped up by an adolescent Shakira. Stuff blows up. Bad guys lose. McBain final grade: Steve: "Sucked." Dialogue was bad. I'm glad they lost money on this. It's what they deserve. 2.025/5.0Brandon: Christopher Walken's style and delivery don't work well here. Lots of "action," but no ACTION. How did he bust through the floor by jumping on it? 2.1/5.0Cocktail of the Week:Lemoncello/Gin Cocktail1 oz Lemoncello, homemade or otherwise1 oz GinClub SodaMix this one in the glass. Add the Lemoncello and Gin to a Collins glass over ice. Give it a little swirl to combine, then top with the club soda. Cocktail Grade: Not bad. It grows on you. Prefer a Tom Collins over this if you're in this ballpark. But, if you've got a bottle of Everclear and 15 lbs of lemons around, you can make some lemoncello and mix this up. 3.5/5.0------------------Contact us with feedback or cocktail/movie recommendations to:boozeandbmovies@gmail.comX: @boozeandbmoviesInstagram: @boozeandbmoviesThreads: @boozeandbmovieswww.facebook.com/boozeandbmovies

Alison McBain was born in Canada, raised in California, and arrived in Canada with a few detours along the way. She has over two hundred poems and short stories published in magazines and anthologies such as Flash Fiction Online, On Spec, and Litro. Her debut and award-winning novel is The Rose Queen: Book 1 of the Rose Trilogy, and was shortly followed by a collection of her short fantasy fiction called Enchantress of Books. When not obsessing over her plan of survival for a zombie apocalypse, she practices origami meditation and draws all over the walls of her house with the enthusiastic help of her kids. In her spare time, she is one of the editors at Scribes*MICRO*Fiction (which publishes flash stories & poems and is always open for submissions). You can chat with her at @AlisonMcBain or read her blog at www.alisonmcbain.com.Make sure to connect with @alisonamcbainYou can listen to the podcast on Apple Podcast, Spotify, Google Podcast, or visit my website www.drkatherinehayes.com•••#authors #podcast #interview #apple #spotify #google #authorsofinstagram #books #read #reader #writerscommunity #listen #writer #write #mayhem #authorlife #author #bookstagram #blog #book #booklover #authorssupportingauthors #writersofinstagram #writers #readersofinstagram #readersofig #readersgonnaread #mystery #diversebooksmatter #AlisonMcBain #MurderMysteryAndMayhemLacedWithMorality #HumanVsAi

On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total). We’ll discuss her perspective on AI as a ghostwriter and fictional author. You can learn more about […] The post 399: Author vs AI – Interview with Alison McBain first appeared on Persuasion by the Pint.

Catch up on all the headlines in Utah Jazz, NBA, NFL, College Football, MLB, RSL and Utah Mammoth news with "What is Trending" for July 7, 2025.

Hello and welcome back to the Oasis Podcast! 1 WEEK TO GO!? How are we feeling? All a bit giddy here at Supernova Studios support at oasispod@gmail.com Ted & Hamish's book is available here - https://www.panmacmillan.com/authors/ted-kessler/a-sound-so-very-loud/9781035078257 plus everywhere you get books Plus check out the full episode of The Britpop Show here - https://open.spotify.com/episode/1AeB5kGlKsZNAalLynrG99?si=yDRYtHOuQFSP5J52dS0WZQ&context=spotify%3Ashow%3A3vSEDegtU9VeekyyZmP1jU

Two powerhouse experts, Ryan Morris and Jay McBain, join host Dave Sobel to discuss the emerging landscape of agentic AI, exploring the balance between hype and reality. They delve into the implications of AI technologies, particularly in the context of IT service providers and managed services. The conversation highlights the recent launch of Atera's autopilot feature, which claims to autonomously handle a significant portion of level one support tickets, raising questions about market readiness and the potential impact on traditional roles within the industry.Morris and McBain emphasize the need for managed service providers to adapt to this rapidly evolving environment. They identify two distinct mindsets among providers: those who feel threatened by AI and those who are eager to embrace its potential. The discussion underscores the importance of understanding business processes and implementing data governance policies to ensure responsible AI deployment. As AI tools become more integrated into workflows, the experts stress the necessity for providers to focus on higher-level tasks and strategic growth rather than getting bogged down in routine operations.The conversation also touches on the role of industry associations in supporting IT service providers during this transition. Sobel prompts the experts to consider what these organizations should prioritize, such as community building, training, and lobbying efforts. Morris and McBain argue that associations must evolve to remain relevant, focusing on delivering tangible value to their members rather than merely fostering a sense of community. They highlight the need for associations to measure their effectiveness based on the success and growth of their members.Finally, the experts discuss the potential for new business models to emerge in the agentic AI landscape. They suggest that the shift towards consumption-based pricing models will require providers to rethink their strategies and focus on driving customer adoption and utilization of AI technologies. As the industry navigates this transformative period, the insights shared by Morris and McBain provide a roadmap for IT service providers to thrive in an increasingly automated world. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The Glickencrew (Wick, Chef Robby, Bobby, and Mike) return to discuss another James Glickenhaus flick. Grindbin all star for: Shakedown, McBain, The Exterminator, the expectations are sky high for this Ken Wahl classic. Featuring one of the longest Grindbin rants in history. 

Alison McBain's human-created novels are the recipients of over 13 awards, including the Foreword INDIES. When not writing for herself, she's a ghostwriter who has penned over two dozen books for clients, as well as an award-winning editor who has worked with both celebrity and NY Times-bestselling authors. She's currently pursuing a project called “Author Versus AI,” where she's writing a book a week over the course of a year, using NO AI at all (52 books total). When not writing, Ms. McBain is the associate editor for the magazine ScribesMICRO and draws all over the walls of her house with the enthusiastic help of her kids. She lives in Alberta, Canada. The New Empire – the newest book from Alison Fire. Blood.His brother's hand smashing his face to the ground. These are Jiangxi's final memories of Beijing from 1751. In the alternate history novel The New Empire, a bloody coup imprisons the emperor's youngest son in the bowels of a cargo ship, headed to a much different America than we've read about in history books. When Jiangxi arrives in the distant city of Wacharon, a trading hub for a powerful tribal confederacy, he is sold upon his arrival. As he begins to learn about the influential man who bought him, he's caught between the two worlds of his past and present, forced to choose between following the law of the land or striking out on his own to find a new and bold path to freedom. But Jiangxi's journey of self-discovery has a steep price. The choices he makes will change not only the course of his own life, but also the future of the two most powerful nations in the world. http://alisonmcbain.com  The Douglas Coleman Show VE (Video Edition) offers video promotional packages for authors. Please see our website for complete details.https://www.douglascolemanmusic.com/vepromo/ Please help us to continue to bring you quality content by showing your support for our show.https://fundrazr.com/e2CLX2?ref=ab_eCTqb8_ab_31eRtAh53pq31eRtAh53pq

THIS WEEK: The Protector (1985), Shakedown (1988) and McBain (1991)Optimism Vaccine has a well documented love of New York sleaze, so it was only a matter of time before we discussed James Glickenhaus, and what may well be the most overlooked action film of the 1980s.Donate to Palestinian Medical Aid Support Optimism Vaccine on Patreon

Sheldon and Leah talk tech as they dive into Leah's job as Manager of Aerial Surveillance and Imaging for Taiga Helicopters. Getting into the facts when it comes to night patrols with conservation to catch night hunters, poachers and criminals. Interesting episode for all you rural folk!    https://www.ihunterapp.com/    https://www.heightsoutdoors.com/

Katy McBain, head of secondary school learning support at Dresden International School, shares how she and her colleagues empower students by fostering self-advocacy and ownership of learning. She discusses co-creating IEP goals, cognitive coaching, and personalized learning strategies, emphasizing a strengths-based approach to support neurodiverse learners.

Steve & Izzy continue Walken in a Winter Wonderland, where they celebrate movies featuring everybody's favorite Academy Award winning Bond Villain Christopher Walken, as they are joined by Chris of the Home Video Hustle Podcast to discuss 1991's "McBain" starring Christopher Walken, Michael Ironside, Steven James, Maria Conchita Alonso & more!!! How does this compare to Dogs of War? Do you know the value of reading instructions? Wait, who is Chris named after?!? Let's find out!!! So kick back, grab a few brews, reminisce about Woodstock, and enjoy!!! This episode is proudly sponsored by Untidy Venus, your one-stop shop for incredible art & gift ideas at UntidyVenus.Etsy.com and be sure to follow her on Twitter, Facebook, Instagram & Patreon at @UntidyVenus for all of her awesomeness!!! Try it today!!! Twitter - www.twitter.com/eilfmovies Facebook - www.facebook.com/eilfmovies Etsy - www.untidyvenus.etsy.com TeePublic - www.teepublic.com/user/untidyvenus Learn more about your ad choices. Visit megaphone.fm/adchoices

durée : 01:27:34 - Toute une vie - par : Lydia Ben Ytzhak - Ed McBain est un inventeur : il créé la ville d'Isola, l'écriture dite "en structure modulaire" et son nom : Ed McBain, préféré à son vrai nom, Salvatore Lombino. Surtout, il fabrique le 87e district, monde fictif inséré dans la réalité urbaine du 20e siècle : violente, crue et collective. - réalisation : Nathalie Triandafyllidès - invités : François Guérif Critique de cinéma, éditeur, historien du polar; Jacques Baudou

Alison McBain (1979-not dead yet) was born in Canada, raised in California, and arrived in Canada with a few detours along the way. She has over two hundred poems and short stories published in magazines and anthologies such as Flash Fiction Online, On Spec, and Litro. Her debut and award-winning novel is The Rose Queen: Book 1 of the Rose Trilogy, and was shortly followed by a collection of her short fantasy fiction called Enchantress of Books. When not obsessing over her plan of survival for a zombie apocalypse, she practices origami meditation and draws all over the walls of her house with the enthusiastic help of her kids. In her spare time, she is one of the editors at Scribes*MICRO*Fiction (which publishes flash stories & poems and is always open for submissions). You can chat with her at @AlisonMcBain or read her blog at www.alisonmcbain.com.Make sure to check out this author and connect with her on Instagram @alisonamcbain

Join us on a special episode of Beyond the Chutes as we hit the road to McBain, Michigan, for an in-depth conversation at the legendary Cow Camp, home of the 2023 IPRA Outdoor Rodeo of the Year. Hosts Doug and Sam are joined by Star and Kari Hughston to explore the rich history of the Hughston family's deep roots in rodeo. From the early days of their 500-acre Cow Camp to the present, discover how this family has cultivated a tradition of excellence in the rodeo world.In this episode, you'll hear stories about the origins of Cow Camp, the legacy of Star's parents, Bill and Bonnie Hughston, and how the family continues to impact the rodeo scene. We also delve into the personal side of rodeo life, discussing the heartwarming and heartbreaking moments that come with the territory, including a touching tribute to Travis Hughston.Whether you're a rodeo enthusiast or simply love a good story of family and tradition, this episode is packed with history, humor, and heartfelt moments. Plus, get the inside scoop on what to expect at the upcoming Labor Day rodeo at Cow Camp and learn about the special events like the Spurs program for special needs individuals, which the Hughston family proudly supports.Here are some resources for the Hughston's Cow Camp Rodeo:https://www.facebook.com/HughstonsCowCampRodeo/Here are some resources for Beyond the Chutes:Facebook:https://www.facebook.com/profile.php?id=100093822821241Official Website:https://beyondthechutes.show/You Can Listen to Beyond The Chutes onSpotify: https://shorturl.at/bvK35Apple Podcasts: https://shorturl.at/jnGV4Amazon Music: https://tinyurl.com/24n3hmk4YouTube: https://tinyurl.com/bdcju8nzRSS: https://rss.com/podcasts/beyondthechutes/ParaSight SystemsCoupon: BTC023 for 50% off Mail In Test Kitshttps://www.parasightsystem.com/The IRA Projecthttps://www.facebook.com/groups/681292165259783#rodeo #cowboy #cowboyboots #cowgirl #cowgirlstyle #westernstyle #westernfashion #horse #horseriding #bullriding #podcast #podcaster #podcastersofinstagram #rodeopodcast #rodeoHughston #rodeofashion #prorodeo #sttite #fwst #dance #fwst2023 #fwst2024 #rodeohorse #rodeoroad #rodeocharm #rodeoclown #yellowstone #ipra #prca #pbr #pbrbrasil #historychannel #history #historybuff #historylovers

Hello and welcome to The Relatable Voice podcast! Today, we're heading to Alberta, Cnada to chat with  Alison McBain. Alison is an awarding winner writer, editor, and ghostwriter. She is also the founder of the publishing company, Fairfield Scribes. Alison is a mom of three, and has taken on the incredible challenge of writing 52 books in a year with her project, Author Versus AI. Find out more at: https://www.alisonmcbain.com/ 

Join Doug and Sam as they hit the road again, this time heading to McBain, Michigan, home of the 2023 IPRA Outdoor Rodeo of the Year. In this episode, they reminisce about Eli Herzberger's wedding and catch up with some old friends. They also dive into the rich history of the Houston family's Cow Camp Rodeo, which takes place every Labor Day weekend. Special guests Kenny and Deb Vaughn share their incredible journey, with Kenny's career as a rodeo pickup man and Deb's roles as a timer and photographer. They discuss their unique experiences and offer advice for aspiring cowboys and cowgirls. Don't miss this fascinating look into the past and present of rodeo life.Here are some resources for Beyond the Chutes:Facebook:https://www.facebook.com/profile.php?id=100093822821241Official Website:https://beyondthechutes.show/You Can Listen to Beyond The Chutes onSpotify: https://shorturl.at/bvK35Apple Podcasts: https://shorturl.at/jnGV4Amazon Music: https://tinyurl.com/24n3hmk4YouTube: https://tinyurl.com/bdcju8nzRSS: https://rss.com/podcasts/beyondthechutes/ParaSight SystemsCoupon: BTC023 for 50% off Mail In Test Kitshttps://www.parasightsystem.com/The IRA Projecthttps://www.facebook.com/groups/681292165259783New York State Rodeo Museumhttps://www.facebook.com/groups/1159615314694489#rodeo #cowboy #cowboyboots #cowgirl #cowgirlstyle #westernstyle #westernfashion #horse #horseriding #bullriding #podcast #podcaster #podcastersofinstagram #rodeopodcast #rodeohouston #rodeofashion #prorodeo #sttite #fwst #dance #fwst2023 #fwst2024 #rodeohorse #rodeoroad #rodeocharm #rodeoclown #yellowstone #ipra #prca #pbr #pbrbrasil #historychannel #history #historybuff #historylovers

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today's episode, Chris and Abbie are discussing Self-Sabotage. They will talk about the different ways people keep themselves from moving forward and how you can try to realign this misguided way of thinking. [Aug 5, 2024]   00:00 - Intro 00:17 - Dr. Abbie Maroño Intro 00:44 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                 04:57 - The Topic of the Day: Self-Sabotage 05:35 - Definition & Types 09:09 - Fear of Failure 11:13 - Fear of Success 13:55 - Low Self-Esteem 17:11 - Fear of Scrutiny 19:22 - Avoidant Personalities 23:27 - Help! 26:21 - Fighting Back 30:13 - Write Away 33:55 - Wrap Up -          The Doctors Corner 35:18 - Next Month: Attachment Styles 35:44 - Outro                                                                     -          Work in Progress - Dr. Abbie Maroño -          www.social-engineer.com -          www.innocentlivesfoundation.org   Find us online: -          Twitter: @DrAbbieofficial -          LinkedIn: linkedin.com/in/dr-abbie-maroño-phd -          Instagram: @DoctorAbbieofficial -          Twitter: @humanhacker -          LinkedIn: linkedin.com/in/christopherhadnagy     References: Balkis, M., & Duru, E. (2018). Procrastination, self‐downing, self‐doubt, and rational beliefs: A moderated mediation model. Journal of Counseling & Development, 96(2), 187-196. Ferrari, J. R., & Díaz-Morales, J. F. (2007). Perceptions of self-concept and self-presentation by procrastinators: Further evidence. The Spanish journal of psychology, 10(1), 91-96. Martin, A. J., & Marsh, H. W. (2003). Fear of failure: Friend or foe?. Australian Psychologist, 38(1), 31-38. Pappo, M. (1983). Fear of success: The construction and validation of a measuring instrument. Journal of Personality Assessment, 47(1), 36-41. Peel, R. (2020). Relationship sabotage: an attachment and goal-orientation perspective on seeking love yet failing to maintain romantic relationships (Doctoral dissertation, James Cook University). Peel, R., & Caltabiano, N. (2021). The relationship sabotage scale: an evaluation of factor analyses and constructive validity. BMC psychology, 9, 1-17. Peel, R., McBain, K., Caltabiano, N., & Buckby, B. (2017, January). How is self-sabotage presented in romantic relationships?. In 16th Australian Psychological Society Psychology of Relationships Interest Group National Conference (APS-PORIG). University of Southern Queensland. Rippo, M. (2016). Minding the mind/body connection in moving beyond self-sabotage and resistance to change. Journal of Heart-Centered Therapies, 19(2), 39-62. Rosner, S., & Hermes, P. (2006). The self-sabotage cycle: Why we repeat behaviors that create hardships and ruin relationships. Bloomsbury Publishing USA. Rosner, S., & Hermes, P. (2006). The self-sabotage cycle: Why we repeat behaviors that create hardships and ruin relationships. Bloomsbury Publishing USA. Vennes, H. (2022). Overcoming Self-Sabotage: The Self-Sabotaging Behaviors that Impact the Career Development of Female Charter School Superintendent/CEOs (Doctoral dissertation, University of Massachusetts Global).

“Most of what writers do is out of love of it. We love creating. We love telling stories. So, to cut that out of the human experience, I think is sort of sad.” – Alison McBain Today's featured award-winning author is a poet, editor, ghostwriter, and a mom of 3, Alison McBain. Alison and I had a fun on a bun chat about her books, her ambitious 2024 project, "Author vs. AI," where she plans to write a book a week, and more!!Key Things You'll Learn:What writing has taught Alison about lifeWhat inspired her "Author vs. AI" projectThe impact of artificial intelligence on the writing industryThe importance of human creativity in storytellingHow Alison balances family life with her writing careerAlison's Site: https://www.alisonmcbain.com/Alison's Books: https://www.amazon.com/stores/author/B01BQZ9IDW/allbooksThe opening track is titled "Heatsource" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou Might Also Like…279 – “Peak Performance Ghostwriting” with Kathrin Hutson (@ExquisitelyDark): https://www.goingnorthpodcast.com/279-peak-performance-ghostwriting-with-kathrin-hutson-exquisitelydark/Ep. 839 – How AI Can Enhance Your Storytelling and Creative Process with Richard Rosser: https://www.goingnorthpodcast.com/ep-839-how-ai-enhance-your-storytelling-and-creative-process-with-richard-rosser/Ep. 830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell): https://www.goingnorthpodcast.com/ep-830-how-to-craft-spellbinding-stories-for-your-brand-with-park-howell-parkhowell/Ep. 856 – The Bestselling Planner Pivot with Dr. Nicole Janz (@drnicolejanz): https://www.goingnorthpodcast.com/ep-856-the-bestselling-planner-pivot-with-dr-nicole-janz-drnicolejanz/Ep. 378 – “Writing Adventures with The Dialogue Doctor” with Jeff Elkins (@Jffelkins): https://www.goingnorthpodcast.com/ep-378-writing-adventures-with-the-dialogue-doctor-with-jeff-elkins-jffelkins/Ep. 858 – Playing Hard with Beth Pellino-Dudzic (@Bethnewauthor): https://www.goingnorthpodcast.com/ep-858-playing-hard-with-beth-pellino-dudzic-bethnewauthor/Ep. 770 – The Olympus Project with Zoë Routh (@zoerouth): https://www.goingnorthpodcast.com/ep-770-the-olympus-project-with-zoe-routh-zoerouth/Ep. 766 – Pawsitively Organic Creativity with Liz Mugavero (@Lizmugavero): https://www.goingnorthpodcast.com/ep-766-pawsitively-organic-creativity-with-liz-mugavero-lizmugavero/Ep. 744 – “How to Write a Novel in 20 Pies” with Amy Wallen (@amylizwrites): https://www.goingnorthpodcast.com/ep-744-how-to-write-a-novel-in-20-pies-with-amy-wallen-amylizwrites/Ep. 314.5 (Holiday Bonus) – “Turning Point” with Kristy Smith (@kristynotkirsty): https://www.goingnorthpodcast.com/ep-3145-holiday-bonus-turning-point-with-kristy-smith-kristynotkirsty/

Join us in this inspirational episode of the Traveling Therapist podcast, where Tristan McBain shares her compelling journey from a conventional lifestyle to full-time nomadism. Following a series of transformative experiences, including a pivotal apartment fire, Tristan discovered that true fulfillment comes from within. She now travels the world while managing a virtual therapy practice and coaching other therapists on how to embrace a nomadic lifestyle. Discover how Tristan navigates the challenges and joys of living on the road, maintaining a relationship dynamic that allows for independent travel, and setting up a travel-friendly therapy practice.   Key Points:  Embracing Change Through Crisis: Tristan's journey to nomadism was catalyzed by personal crises. Nomadic Lifestyle and Professional Practice: Tristan travels full-time while successfully running a virtual therapy practice and coaching other therapists. Empowering Therapists for Nomadic Success: Through her coaching business, she focuses on both practical and mindset aspects.   About Tristan McBain:  I am a full-time traveling nomadic therapist and coach. I had just graduated with my PhD and was on a national job search when the pandemic hit. My life as I knew it changed but I eventually saw there was an opportunity to build toward something I wanted even more. At the end of 2021 I left my home state to begin traveling full time. I eventually started my own virtual private practice, where I specialize in couples and sex therapy, and just recently started my journey into coaching for digital nomads.    Connect with Tristan: FB Business page: https://www.facebook.com/share/TCgh6aUr33MmjwPa/?mibextid=qi20mg Website: www.iwanderwhatsnext.com Instagram: https://www.instagram.com/iwanderwhatsnext.llc?igsh=Y3dqbHhtNzE1M2NO FB Group: www.facebook.com/groups/nomadictherapy   Sponsored by Berries: I love using AI in my private practice, but HIPAA is a huge concern when I'm writing my progress notes!!  I've been using Berries.icu to write my notes and I can't believe how easy it is to use! Click the link here and use coupon code: 50FromKym and write notes for free! Connect with me: Instagram: @thetravelingtherapist_kym   The Traveling Therapist Membership: https://kymtolson.kartra.com/page/travelingtherapistmembership   Revolutionize Your Private Practice with AI Course: https://kymtolson.kartra.com/page/ai   Signup to learn more about life as Traveling Therapist: https://landing.mailerlite.com/webforms/landing/l2v7c3   The Traveling Therapist Facebook Group:  https://www.facebook.com/groups/onlineandtraveling/   Bill Like A Boss Insurance Billing Community: https://kymtolson.kartra.com/page/blab   Subscribe to the Podcast: Apple iTunes | Spotify | Google Podcast | Stitcher | Amazon |  Castbox

In this episode of Crypto Consumer Chronicles, Humpty Calderon joins FarCon 2024 organizers Ted (not) Lasso, McBain, and Dylsteck and reflect to reflect on the event. Farcon, the Farcaster conference, was a cultural event that went beyond traditional crypto conferences. The organizers were intentional about creating a unique and inclusive experience that reflected the Farcaster community. They focused on the vibes, culture, and human connections rather than just the financial aspects of crypto. The event featured official events like live podcasts, art nights, and music nights that resonated with the Farcaster community. The organizers also emphasized partnerships with sponsors, ensuring that their involvement enhanced the overall experience. Farcon served as an onboarding mechanism to crypto, introducing people to Farcaster and the crypto world without starting with crypto itself. Farcon and Farhack were paradigm shifts in the conference and hackathon space, focusing on meaningful connections and collaboration. The emphasis was on building a community and providing value to the participants. The event showcased the power of Farcaster as an onboarding tool for consumer crypto, with channels being a key feature for finding tribes and growing networks. The decentralized nature of Farcon and the decision to relinquish ownership for future events demonstrated the commitment to decentralization and community-driven initiatives. The organizers are excited to see how Farcon evolves in the future and are supportive of positive intentions and community support.   Warpcast Profiles: Humpty: https://warpcast.com/humpty.eth Ted (not Lasso): https://warpcast.com/ted McBain: https://warpcast.com/mcbain Dylsteck: https://warpcast.com/dylsteck.eth   Music: Music from #Uppbeat https://uppbeat.io/t/qube/florid License code: YU5LBWRMDDWSPPA0  

The top 10 begins with Homer climbing the Murderhorn. Brian and Brian discuss how this episode has the combination of John Swartzwelder writing the episode and a McBain movie clip making it an easy entry into the top 10. They also talk Sledding, Mountain Ranges and Unsolved Mysteries. That and more as we continue to countdown the Top 100 Simpsons Episodes of all time! X- @smellsj Instagram - @simpsons_ottosjacket  

Bobby, Wick, Chef Robby, and Mike are jacked like hell to see Grindbin all stars James Glickenhaus (Shakedown, McBain) and Robert Ginty (White Fire) return to the bin but all they can think about is how Christopher George (Pieces, Enter the Ninja) cooks a hot dog... Seriously, we are still thinking about it... everyday. 

Industrial Talk is onsite at PowerGen and talking to Marybeth McBain, Product Line Manager - Compressors with Elliott Group about "Carbon capture and hydrogen solutions for Power Generation".  Here are some of the key takeaways from our conversation: Carbon capture technology at Power Gen conference. 0:04 Scott Mackenzie welcomes listeners to Industrial Talk and discusses the importance of problem-solving in the generation industry. Carbon capture and hydrogen energy. 1:31 Marybeth, an oil and gas industry veteran of 22 years, discusses her technical sales role for customized compressors and experience in pipeline and LNG operations. Marybeth discusses carbon capture and hydrogen, mentioning issues with capturing carbon from flue gas and potential industrial applications. Hydrogen energy, fuel cells, and infrastructure challenges. 4:37 Marybeth discusses hydrogen as an energy storage option, mentioning its intermittency and the need for more economically viable production methods. Marybeth discusses the challenges of transitioning to hydrogen fuel cells, including the need for infrastructure development and the limited availability of specialized metals like nickel. Marybeth highlights the issue of grid capacity constraints in the US, which could hinder the adoption of electric vehicles (EVs) and fuel cell technology. Hydrogen energy sources and infrastructure. 8:47 ERCOT's grid independence is both a strength and a weakness in addressing electrical vehicle demand. Marybeth explains the different colors of hydrogen, including green, pink, and blue, and their production methods. Carbon capture, hydrogen solutions, and industry collaboration. 11:56 Marybeth McBain of The Elliott Group discusses carbon capture and hydrogen solutions, emphasizing the importance of capturing co2 and turning it into solid carbon or sequestering it underground. Listeners can reach out to Marybeth on LinkedIn for more information and collaboration. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! MARYBETH McBAIN'S CONTACT INFORMATION: Personal LinkedIn: