Barbells, Beers, & Benjamins

In this episode we unpack some of the behind-the-scenes content from our last episode with Waleed Cope. We were fascinated by some of Waleed's philosophies and insights surrounding entrepreneurship and thought you'd find them as valuable as we did. Learn More About Waleed Here:Waleed's WebsiteWaleed's LinkedinWaleed on InstagramCommerce & Chill (Waleed's Podcast)The Soap Box (Waleed's Business)Support the show (https://www.buymeacoffee.com/barbellspodcast)

In today's uncertain world, it's more important than ever to be prepared for the unexpected. For entrepreneurs, this could mean anything from a natural disaster to a major market crash. No one can predict exactly when or how these events will happen, but by preparing for them you can minimize the impact they have on your business. Waleed Cope is an experienced entrepreneur, investor, and small business advisor.In this episode, he shares his insights on how to stay resilient during times of chaos and uncertainty. BEERS FROM THIS EPISODEMike: Left Hand IPAMadison: The Duck Rabit Amber Ale TODAY ON BARBELLS, BEERS, & BENJAMINS:We unpack…What is considered a Black Swan event and why it mattersWaleed's tips for mitigating risk and being preparedWhy mindset is so important for long-term successAnd much, MUCH more!TOPICS2:34 - Beer Time!5:52 - Black Swan Events Defined7:00 - Waleed's Experience With Chaos & Uncertainty 16:08 - Tips For Dealing With Black Swan Events20:00 - Considering Current Events23:39 - How These Events Have Shifted Waleed's Mindset31:17 - Mindset Advice For New Entrepreneurs 35:40 - Waleed Gives Mike Free Business Advice 39:15 - Where To Learn More About WaleedWORDS OF WISDOM“There this thing called Nascar where everybody drives a stock car. And the word stock means they're all the same. But someone still wins, and someone still loses. And they all have the same tools, the same materials, the same regulations, but somehow someone always wins. And they all have the same playing field. It's because someone has a different skillset, and someone has a different mindset to use those same materials to be better than their competition.” - Waleed CopeRESOURCE LISTWaleed's WebsiteWaleed's LinkedinWaleed on InstagramCommerce & Chill (Waleed's Podcast)The Soap Box (Waleed's Business)It's Not How Good You Are It's How Good You Want To Be by Paul ArdenThe Black Swan by Nassim Nicholas TalebAntifragile by Nassim Nicholas TalebSupport the show (https://www.buymeacoffee.com/barbellspodcast)

It's no secret that starting a business takes a lot of time and money. But what if we told you that you could build a business in under 30 days for less than $1000? By following these simple steps and advice, you'll be on your way to launching your next business in no time!BEERS FROM THIS EPISODEMike: Left Hand Brewing St Vrain TripelMadison: Colorado Native Amber AleTODAY ON BARBELLS, BEERS, & BENJAMINS:We unpack…How to start a business in under 30 daysIdeas for prioritizing your launch needsHow to approach bootstrapping your new businessTOPICS1:52 - Beer Talk!4:00 - Why 30 Days & $1000?9:12 - Pre-Work17:33 - Setting Priorities21:45 - How To Budget Out Investments28:58 - Outputs31:12 - Takeaways36:54 - What's Coming Next Week. . . WORDS OF WISDOM“If you don't know how you're going to win, or at least have a strategy - you're just flying blind.” - Mike Allen LIKE WHAT YOU HEARD?Help us keep bringing you weekly content by… Following us on your favorite podcast platform. Leaving us a review.Telling a friend! CONNECT WITH US!Wander Over to Our WebsiteInteract With Us on InstagramFind Us on FacebookLink Up With Us on LinkedInSee you next week, cheers! - Mike & Madison AllenSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Support the show (https://www.buymeacoffee.com/barbellspodcast)

As an entrepreneur, you're always looking for creative and powerful ways to market your business and get in front of new potential prospects. Instagram can be a great way to build an audience and foster brand loyalty.But if you're making this Instagram direct message mistake, you might be making prospects run in the other direction. We unpack how to avoid it in this week's episode! BEERS FROM THIS EPISODEMike: Voodoo Ranger Juicy Haze IPAMadison: Lazy Magnolia Southern Pecan TODAY ON BARBELLS, BEERS, & BENJAMINS:We unpack…How NOT to approach social media sellingThe consequences this mistake can have on your businessWhat you should do insteadTOPICS2:50 - Beer Talk 4:29 - The Instagram Interaction That Started It All10:40 - The Consequences16:36 - How To Approach Social Selling In 202225:09 - What's Coming Next Week. . . WORDS OF WISDOM“Don't disqualify yourself out of a sale because of desperation” - Madison Allen “Your social media should elevate your reputation to the point where you're a trusted authority in your market.” - Mike AllenLIKE WHAT YOU HEARD?Help us keep bringing you weekly content by… Following us on your favorite podcast platform. Leaving us a review.Telling a friend! CONNECT WITH US!Wander Over to Our WebsiteInteract With Us on InstagramFind Us on FacebookLink Up With Us on LinkedInSee you next week, cheers! - Mike & Madison AllenSupport the show (https://www.buymeacoffee.com/barbellspodcast)

➔ Are you one of those entrepreneurs who feels like you're swimming in a constant state of financial uncertainty? Do you feel like you could be doing more with your money if only you had a better system for managing it? Are you tired of feeling like your business is at the mercy of your finances? If so, then do we have the episode for you! In today's episode, we discuss the benefits & considerations of implementing the popular money management system Profit Frist into your business. Tune in to learn how to take control of your finances and start making more money!BEERS FROM THIS EPISODEMike: Ale Asylum Demento IPAMadison: Lazy Magnolia Cream Stout TODAY ON BARBELLS, BEERS, & BENJAMINS:We unpack…What Profit First is and what it's notOur experiences with using it in the past (find out if we still do)Tips for getting started if you determine Profit Frist is a good fit for your businessTOPICS1:42 - Beer Talk 5:10 - What Is Profit First?13:48 - Consensus 15:59 - What Dave Ramsey Thinks…25:31 - What We Think27:13 - What's Coming Next Week. . . WORDS OF WISDOM“It sounds gimmicky to me. There's no amount of moving money around through bank accounts that makes money grow. And by the way, I don't think you should put profit first. You need to put your customer first wisely, thereby creating profit.” - Dave Ramsey "What it teaches you is really the value ultimately." - Madison AllenRESOURCE LISTProfit First by Mike MichalowiczMike Michalowicz's Profit Frist Ted TalkDave Ramsey's TakeScammer PaybackLIKE WHAT YOU HEARD?Help us keep bringing you weekly content by… Following us on your favorite podcast platform. Leaving us a review.Telling a friend! CONNECT WITH US!Wander Over to Our WebsiteInteract With Us on InstagramFind Us on FacebookLink Up With Us on LinkedInSee you next week, cheers! - Mike & Madison AllenSupport the show (https://www.buymeacoffee.com/barbellspodcast)

➔ Are you an entrepreneur with a side-hustle? A brilliant idea for a business, but you're afraid to take the plunge? You're not alone. We all have fears. Heights, spiders, public speaking - the list goes on. But some fears are more common than others, and one of the most common fears is fear of failure. Particularly when it comes to starting your own business. So why are we so scared to take the leap? And more importantly, how can we get over it? In this episode, we'll explore those questions and give you some tips on how to overcome that fear once and for all. Stay tuned!BEERS FROM THIS EPISODEMike: Ellicottville BockMadison: 3 Sheeps OktoberfestTODAY ON BARBELLS, BEERS, & BENJAMINS:We unpack…What's driving your fear of starting a businessOur tips for dealing with self-doubt and failure as entrepreneurs The honest ups and downs that come with owning a small businessTOPICS4:40 - Beer Talk6:24 - Why You're Afraid To Start Your Business9:29 - Risks of Being An Entrepreneur11:04 - The Difference Between Risk & Limiting Beliefs14:20 - Overcoming Fear of Failure 17:48 - Shifting Your Mindset24:54 - What's Coming Next WeekWORDS OF WISDOM“You only have to be right one time.” - Mark Cuban “There's something to be said for knowing that your not the only one with those fears.” - Madison Allen“If you have 10 business ideas and $10 thousand dollars, a lot of times you're better off spending that ten thousand dollars testing those ten different ideas than you are going all-in on one of those business ideas”. - Mike AllenRESOURCE LISTA Mans Search For Meaning by Viktor FranklOption B by Sheryl SandbergLIKE WHAT YOU HEARD?Help us keep bringing you weekly content by… Following us on your favorite podcast platform. Leaving us a review.Telling a friend! CONNECT WITH US!Wander Over to Our WebsiteInteract With Us on InstagramFind Us on FacebookLink Up With Us on LinkedInSee you next week, cheers! - Mike & Madison AllenSupport the show (https://www.buymeacoffee.com/barbellspodcast)

If you're like us, you sometimes struggle to take a day off from work, even when you're feeling really sick. That's because as an entrepreneur, your business is always on your mind, and it can be tough to mentally step away from it. But no matter how dedicated you are to your business, there's no benefit to drowning yourself in work when you're ill. So what can you do when illness strikes and prevent it from taking over your life? That's exactly what we unpack in this episode. BEERS FROM THIS EPISODEMike: The Duck-Rabbit Amber AleMadison: River Horse Dual Citizen IPA TODAY ON BARBELLS, BEERS, & BENJAMINS:We unpack…What to do if you get sick and fall behind in your business.Our best tips and strategies for running your business even when you aren't feeling well. How to overcome the stress or guilt of needing to temporarily step away from your business. TOPICS2:32- Beer Time4:38 - The Costs of Getting Sick As a Business Owner7:48 - How To be Prepared 16:22 - How To Deal With Illness As An Entrepreneur20:10 - Overcoming Guilt For Stepping Away From Your Business22:04 - What's Coming Next WeekWORDS OF WISDOM“ It's kind of like repurposing content. If you're going to do the work, do it one time and make it useful multiple times.” - Mike Allen “How you respond when you're sick is going to set the example for your team on how they should respond when they're sick”. - Madison Allen LIKE WHAT YOU HEARD?Help us keep bringing you weekly content by… Following us on your favorite podcast platform. Leaving us a review.Telling a friend! CONNECT WITH US!Wander Over to Our WebsiteInteract With Us on InstagramFind Us on FacebookLink Up With Us on LinkedInSee you next week, cheers! - Mike & Madison AllenSupport the show (https://www.buymeacoffee.com/barbellspodcast)

No matter how much you love your work, there's no denying that being an entrepreneur can be pretty darn exhausting. You're constantly juggling a million things at once, and it feels like there's never enough time in the day to get everything done. Fortunately, there are a few simple tricks you can use to automate and organize your life, which will save you hours every week. In this episode, we will show you how.BEERS FROM THIS EPISODEMike: Left Hand Brewing's St. Vrain TripelMadison:  Left Hand Brewing's Brewer's Test Kitchen: Dry-Hopped Pineapple Ginger SourTODAY ON BARBELLS, BEERS, & BENJAMINS:We unpack…How to organize and automate the essential elements of your online life as an entrepreneur. Specific tools and resources Mike recommends to make your life easier in the process. Best practices for putting these concepts into action. TOPICS5:46 - Systemize vs automate8:55 - What to organize vs automate 10:45 - Deep dive into organizing26:10 - Automating & filtering32:53 - What's coming next weekWORDS OF WISDOM“ Everything that you're going to automate is first going to be organized.” - Mike Allen“ Think of it like a budget, you only have so much money. So you got to tell that money where it goes, the same thing with your time. ” - Mike AllenRESOURCE LISTGoogle Workspace TrelloCalendlySimpletivityInbox When Ready For GmailEpisode 28: Business Book Review: Traction by Gino Wickman LIKE WHAT YOU HEARD?Help us keep bringing you weekly content by… Following us on your favorite podcast platform. Leaving us a review.Telling a friend! CONNECT WITH US!Wonder over to our websiteInteract with us on InstagramFind us on FacebookLink up with us on LinkedInSee you next week, cheers! - Mike & Madison AllenSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Entrepreneurs tend to avoid setbacks and missteps at all costs. This time you get to learn from our personal business mistakes!In this episode, we: Each share two of our most costly business mistakes. Highlight what we changed (or would do differently next time). Unpack lessons learned and valuable insights so you don't make the same mistakes. Plus much more! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comBarbells, Beers, & Benjamins is sponsored and produced by Solo Social Marketing. Support the show (https://www.buymeacoffee.com/barbellspodcast)

Have you ever considered a mentor?Where do you start? What do you look for? Why do you get on?We answer all this and more this week. In this episode, we unpack: Where mentors can fit into your business and personal ambitions. What criteria you may or may not want to consider before approaching a mentor. How to make the most of mentorship.Plus much more! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comBarbells, Beers, & Benjamins is sponsored and produced by Solo Social Marketing. Support the show (https://www.buymeacoffee.com/barbellspodcast)

Do you struggle with stepping away from your business?Do you feel stuck, overwhelmed, or unsure of what you're doing?Conventional wisdom in entrepreneurial circles will glorify the 100 hour work week but is that actually the life you want?In this episode, we unpack: The warning signs that it might be time for you to a break.What to do when you recognize those signs. How to move forward while considering your unique situation. Plus much more! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comBarbells, Beers, & Benjamins is sponsored and produced by Solo Social Marketing. Support the show (https://www.buymeacoffee.com/barbellspodcast)

An ongoing challenge for many entrepreneurs is getting low-ROI tasks from their plate. You're a busy business owner with a million things to do yet you find yourself posting to social media, doing data entry, and keeping files organized. Many entrepreneurs turn to a virtual assistant to help them solve this problem. In this episode, we unpack: The very first thing you should do before hiring a VA. Mike's tried and tested process for successful outsourcing. Where to find virtual assistants for various business needs. Plus much more! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comBarbells, Beers, & Benjamins is sponsored and produced by Solo Social Marketing. Support the show (https://www.buymeacoffee.com/barbellspodcast)

Ethics can be a dirty word in marketing. This week we are talking about some common ethical marketing problems. In this episode, we unpack: Common marketing practices that are met with ethical criticism and why we think there's context missing from this debate. Our thoughts on marketing ethics applied to modern entrepreneurship. Tips and tricks to making decisions in your business that you can be proud of (regardless of what someone else thinks). Plus much more! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comBarbells, Beers, & Benjamins is sponsored and produced by Solo Social Marketing. Support the show (https://www.buymeacoffee.com/barbellspodcast)

Self-care has very recently become a hot topic in entrepreneurship. There seems to be two camps, the 100-hour workweek, and the four-hour workweek. In this episode, we unpack:Why the traditional method of getting a few hobbies or having a glass of wine doesn't work. What you can do to start making those methods work. Our personal approaches to implementing self-care while running our businesses. Plus much more! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comBarbells, Beers, & Benjamins is sponsored and produced by Solo Social Marketing. 

You always learn from mistakes but they don't always have to be your mistakes. This week we sit down to chat about the story of Quiznos Subs. Quiznos was once a thriving franchise with rapid growth. But over the course of one decade, they're almost impossible to find. In this episode, we cover the rise and fall of Quiznos (and what you can learn from it as a small business owner). Plus much more!  Resources:A Brief History of Quiznos' Collapse Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comBarbells, Beers, & Benjamins is sponsored and produced by Solo Social Marketing. Support the show (https://www.buymeacoffee.com/barbellspodcast)

Entrepreneurs tend to be big readers. But how do you know you're not wasting your time?This week, we review Traction by Gino Wickman. In this episode, we unpack:What you can learn from Traction's marketing message. The fundamentals of EOS for small businesses. Who this book is a good (and maybe not so good) fit for. Plus much more!  If you're a ferocious reader looking to better invest your precious reading time, we will help you understand if Traction should make it onto your bookshelf. Resources:Traction: Get A Grip On Your Business Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comBarbells, Beers, & Benjamins is sponsored and produced by Solo Social Marketing. Support the show (https://www.buymeacoffee.com/barbellspodcast)

Ready to make some sales this holiday season? We see so much confusion with this topic! This week, we are going to give your clarity on building profitable promotions. In this episode, we help you:Use Mike's step-by-step framework for building winning promotions. Identify the difference between a promotion, offer, and product so you know how to use the right tools for the job.Understand the two types of promotions you'll want to consider for the holiday season. Plus much more!  If you're looking to grow your business this holiday season, this episode is for you! Resources:Episode One:  Sales Secrets: 3 Reasons Why Your Offer Isn't SellingLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comBarbells, Beers, & Benjamins is sponsored and produced by Solo Social Marketing. Support the show (https://www.buymeacoffee.com/barbellspodcast)

Aligning your daily efforts with your long-term ambitions can be a tricky process. You might just need the perfect daily routine!In this episode, we cover:How to go about building a routine that fits your entrepreneurial lifestyle.The two “needs” you have to balance to build the perfect routine. Our secrets for prioritizing projects and other unexpected activities. Plus much more!  This episode is all about optimizing efficiency and performance (if that's your thing). Resources:EntreLeadershipLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Is your business serving you?Or are you spending all your time serving your business? In this episode, we cover:The three primary reasons people start businesses. How to identify if your business is serving you (instead of you serving it). Ways to align your desired outcomes with your daily operations. Plus much more!  If you're looking for a reset on your life-business fit, then this is the perfect episode for you! Resources:Episode 10 - Do You Own A Business Or A Job?Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Quick update on what you can expect from us going forward! Support the show (https://www.buymeacoffee.com/barbellspodcast)

In every business you run into problems. The good news is that you often run into the same problems over and over again. This means there's some benefit to becoming a pro at solving some of the most common recurring issues in your business. In this episode, we cover:What to do when you feel like an employee is unreliable. How to handle clients that cross the line. Overcoming micro-managing your admin. Plus much more!  If you want to have the upper hand in dealing with these traditional situations then this episode has you covered! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

So you started running Facebook ads but can't seem to figure out how to craft captivating copy that compels your prospects to take action… It's a common issue that will feel familiar to most fit pros. But it doesn't have to. In this episode, we unpack:The anatomy of Facebook advertising copy so you have a plan of attack for writing your ad copy. Several different angles you can use for positioning your ads (including lead-in sentence examples). How to take this information and start applying it to your business today. Plus much more!  If you're looking for a simple and effective solution to level up your Facebook ad copy, this is the episode for you! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Not all clients are equal! Some clients can have a major impact on your business's growth goals. In this episode, we unpack:3 Types of clients and how to leverage them to grow your businessThe power of segmentation beyond marketingHow to spot new growth opportunities in clientsPlus much more!  If you want to leverage every possible angle in your business to grow, then this episode is for you! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Social proof just might be the most powerful asset your marketing has… But do you have it?Do you know how to get it?We answer both these questions and more this week! In this episode, we unpack:10 different types of social proof you should be usingExactly how to ask for testimonials, case studies, and client success storiesHow to use social proof in your marketing effortsAnd much, much more! If you want to immediately amplify the quality of your marketing, then this episode is for you. Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Leadership is a fun and exciting topic. But being the leader of your business doesn't come without its own set of challenges. This episode examines the fundamental characteristics of strong leadership. In this episode, we chat about:Key traits that we believe make powerful leadersThe difference between “managing” and “leading”How you can use leadership to empower your teamAnd much, much more! If you want a shortcut to better leadership, then this episode is for you! Resources Mentioned In This EpisodeSome of our favorite leadership books… Extreme OwnershipThe Art of WarRadical CandorThe Five Temptations of A CEOEgo Is The EnemyLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Want helping building the perfect marketing calendar?We've met a lot of business owners that have tried to use a marketing calendar, but most of them have fallen off. It doesn't have to be difficult, and we're going to make sure it's not. In this episode, we cover:What a marketing calendar is and why you need one. How to build your marketing calendar from scratch (and in perfect order). Tips and tricks that will make life easier for you and your marketing team. Plus tons more! If your business is lacking a marketing calendar, this episode will help you get started! Resources Mentioned In This EpisodeEpisode 9: This Incredibly Simple Content Strategy Is The Only One You'll Ever NeedLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Want to make more sales?The number one determining factor of you closing more sales is how strong your offer is. In this episode, we cover:The 5 pillars of constructing linchpin offers that sell themselves. What steps to take if you're struggling to make sales. Why learning how to build strong offers is critical to your gym's success. Plus so much more! If you simply want to make more sales, then this episode is for you! Resources Mentioned In This EpisodeEpisode 1: Sales Secrets: 3 Reasons Why Your Offer Isn't SellingLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.com

What's a newsletter? Do you need one?We answer this and more in this week's episode. In this episode, we unpack:How to build a valuable newsletter (from scratch) to generate leads and nurture clients. What you should expect from your newsletter. How to make your newsletter work with your other email marketing efforts. Plus tons more! If you're trying to figure out where to get started with building a valuable newsletter, look no further. This episode has you covered! Resources Mentioned In This EpisodeEpisode 9: This Incredibly Simple Content Strategy Is The Only One You'll Ever NeedLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Public speaking can be a rewarding marketing channel. When done correctly, you can build authority, generate leads, and even close sales! That's exactly what we help you do in this week's episode. In this episode, we cover:How to dial in and nail your pitch presentation. Different ways to orchestrate and stimulate engagement from the audience. The two keys to maximizing your authority. Plus tons more! If you're looking to use public speaking as a lead generation or positioning tool, then this episode is for you! Resources Mentioned In This EpisodeEpisode 9: This Incredibly Simple Content Strategy Is The Only One You'll Ever NeedQR code MonkeyLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

So you want to grow your gym?We hear this from gym owners all the time! However, there's a lot of confusion on how to get there. In this episode, we unpack:The 3 pillars of revenue and how to plan for successful growth. Why you should think about growing your gym “horizontally”. 25 tips, tactics, and strategies to help you reach your growth goals. Plus tons more! If you've been searching for concrete & actionable steps you can take to improve your revenue position, then this episode is for you! Resources Mentioned In This EpisodeGetting Everything You Can Out of All You've Got by Jay AbrahamLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

“Behavior change science” is becoming a sexy term in fitness business circles. However, it often gets confused with similar scientific concepts or misunderstood altogether. In this episode, we unpack:What behavior change science IS and what it's not. How it's different from motivational interviewing and coaching science. Simple and practical ways to start using it in your operations, sales, marketing, and leadership.Plus tons more! If you want to make behavior change science a focus point of your business (or simply just want to understand it), this episode has you covered! Resources Mentioned In This Episode:Building A StoryBrandLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Are you ready to hire your next team member?Maybe you need a new trainer, a new admin, or a hybrid of both. No matter what your hiring needs, you can follow this 6-step process to help close your next hire. In this episode, we discuss:How to find the right team member for your needs. How to hire one person that can fill multiple positions. Why the best hiring strategy is similar to a good marketing strategy. And so much more! If you want a bulletproof hiring strategy, then this episode is for you!Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.com

Partnerships can be an incredibly profitable marketing strategy. But when we hear gym owners talk about partnerships, we often hear them say things like... "I send them leads but they don't send me anything" or "My partners aren't responsive", etc. In this episode, we explain... Why partnerships should be part of your growth strategy. How you can create a partnership strategy that's basically fail-proof. What makes a perfect partnership. Plus much, much more! If you're looking for a step-by-step approach to make joint ventures and partnerships a viable strategy for your gym, then this episode is for you! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Success looks a little different for everyone. . . Chances are you've heard phrases like "working ON your business, not in it" or have encountered resources like the "Cashflow Quadrant". In this episode, we dig into... The difference between owning a business and owning a job. Why we think the industry got this one wrong. How to align your efforts with your ambitions. And much, MUCH more! If you're trying to build a fitness business that aligns with the future you want for yourself, then this episode is for you! Resources mentioned in this episode:Rich Dad's Cashflow Quadrant The E-Myth RevisitedLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Are you struggling to get the edge over your competition?Or Having a hard time figuring out how you're different? In this episode, we outline:Why you need content as part of your marketing strategy to maximize your effortsHow to choose the right social platforms for your goals to increase the likeliness of successHow to be sure you're creating amazing content that helps move prospects through your funnelAnd much much more! If you feel like you're “shooting in the dark” with your content and social media, then this episode has you covered! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Are you struggling to get the edge over your competition?Or Having a hard time figuring out how you're different? In this episode, we uncover:* A 5-step process for building an unbeatable marketing strategy to crush your competition* Top tools & resources to gain valuable insights into your competitions ads strategy, traffic sources, and keywords* How often you need to be evaluating the competitive landscape to keep your advantagePLUS tons more!If you want to be the obvious choice in your market and set yourself apart from the competition, then this episode is for you! Resources mentioned in this episode:Website AnalysisSEO QuakeSimilar WebSocial Media AnalysisSocial BladeNot Just AnalyticsAdvertising Facebook Ad LibraryLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Sales outcomes are pretty straightforward, right?They either buy or they don't buy. BUT… What actions are you going to take based on those outcomes?In this episode, we uncover:The 3 moves you should be making based on sales outcomes to maximize opportunitiesCommon mistakes made when closing salesBest practices for dealing with setting your sales conversation up for the closeAnd so much more! If you want to get the most out of every sales conversation, then this episode is for you! Resources mentioned in this episode:https://www.handwrytten.com/Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Have you been struggling to get more leads but aren't sure where to start?In this episode, we uncover:Six steps to building a high converting lead magnetHow to pick the perfect topic for your lead magnetHow to create a captivating headline that captures attentionAnd so much more! If you're wondering how to build the perfect lead magnet for your fit biz, this episode has you covered!Resources mentioned in this episode:Headline AnalyzersCo-Schedule Headline AnalyzerAdvanced Marketing Institute Headline AnalyzerSharethrough Headline Analyzer Capitalize My Title Headline AnalyzerSearch MethodsAnswer The PublicBuzzsumoLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Most entrepreneurs ask themselves at some point if hiring a business coach is a wise investment for them. The fitness industry is flooded with experts selling coaching,  consulting, courses, masterminds, and loads of educational direction. In this episode, we breakdown:The pros and cons of getting a business coachRecommendations for finding business support outside coachingKey criteria for business coach shoppingAnd plenty more! Not sure if a business coach is for you? Listen in to this episode to get your most pressing questions answered. Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Are you thinking of bringing your spouse into your business? We often see fit pros make this move to save cash flow, but there's a lot you'll want to consider. In this episode, we do a deep dive into:How this has impacted our relationship (and what you can learn from that)The pros and cons of working with your spouseHow to evaluate if this is a good fitHow you can set yourself up for relational happiness AND business success…and much, much more! If you're looking to transform your fitness business into a family empire, you'll want to give this episode a listen. Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Have you been booking sales calls but struggling to overcome objections? With so much time, effort, and money put into your sales and marketing; you can't afford to lose sales. In this episode, we uncover:Our 3-step framework for overcoming ANY sales objectionHow to create a disarming and comfortable selling environment Why fit pros struggle to overcome common sales objections How to leverage your personality to sell morePlus, TONS more! If you or your team wants to make more sales with more confidence, then this episode is for you! Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Generating leads isn't enough. Fit pros know that those leads have to turn into paying clients at some point. If your lead magnet email follow-up campaign isn't converting, we got you covered! In this episode, we uncover:Common problems with lead magnet follow-up campaignsWhat type of offer to use at this point in the buyer's journey Best practices for thank you page copy 4 emails you can use today to improve your odds of high converting follow-upPlus, tons more! If you're a fitness business owner looking to make money in your sleep, you'll want to check this episode out. Like what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)

Are you struggling to figure out why your offer isn't selling?We see this happen all the time!It's common for fit pros to misattribute this as a “pricing issue”, but we've found that's rarely the case. In this episode, we cover:The 3 reasons why your offer isn't sellingWhy price is rarely the problem What to prioritize first if you're not sellingHow to set yourself up for sales successAnd lots more! If you're a fitness business owner who wants to sell more often with more confidence, then this episode is for you. Resources mentioned in this episode:Creating Irresistible Offers That SellLike what you heard?Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visitBarbellsBeersandBenjamins.comSupport the show (https://www.buymeacoffee.com/barbellspodcast)