By day, Jim is a successful TV and Film producer. He recently executive-produced FX's Hysterical, now streaming on Hulu. By night, Jim runs Side Hustle Bread, Long Island's biggest residential bread delivery company, with the help of his wife and their 3
Jim Serpico speaks with Jenna Rainey, watercolor artist, mother, designer, author, and self-proclaimed color theory expert. They talk about how to start a business, how to get out of a rut, how a chance discovery of art supplies changed her life, using painting for stress relief and connecting with the present, getting into a flow state, being a visionary versus being an integrator, and more!Jenna is an incredible artist who started as a caligrapher but found her passion in watercolors. Jenna licenses her art worldwide, offers master classes in watercolor painting, and teaches meditation through painting. She's also the author of "Everyday Watercolor: Learn to Paint Watercolor in 30 Days."Jenna's blog can be found at https://jennarainey.com/ and on Instagram at @jennarainey. Follow Jim Serpico on Instagram at @jimserpico and @sidehustlebread.
Jim Serpico speaks with TV/Film Producer Tom Sellitti about Alec Baldwin being charged with the fatal shooting of RUST cinematographer Halyna Hutchins. Baldwin will face two counts of involuntary manslaughter. Follow Jim Serpico on Instagram at @jimserpico and @sidehustlebread.
Jim Serpico speaks with Laverne McKinnon, a notable Hollywood Executive, Mentor, and Leadership Coach. They talk about what draws people to Hollywood, life as a television network executive, toxicity, power and control, identity, lying, advocating for yourself, having tough conversations, feeling stuck, grief, rewriting the narrative of your life, and more. Visit Laverne's blog at https://moonshotmentor.com/ and on Instagram at @moonshotmentor.Follow Jim Serpico on Instagram at @jimserpico and @sidehustlebread.
Jim Serpico speaks with Elaine Boddy about the simplicity of sourdough baking, feeding your starter, breaking the rules of sourdough baking, living in Europe, baking with mincemeat, manipulating flour, sandwich bread, and more.Elaine Boddy is the founder of the blog foodbod Sourdough, where she has helped thousands in the online sourdough community bake perfect loaves right in their own kitchens. She also teaches classes on sourdough. Elaine and her family live in Milton Keynes, England.Visit Elaine's blog at https://foodbodsourdough.com/.Follow Jim Serpico on Instagram at @jimserpico and @sidehustlebread.
TV Writer Michael Jamin (King of the Hill, Just Shoot Me) interviews Bread For the People host Jim Serpico to talk about producing for television. They cover topics like how to become a producer, what a producer does, selling an idea, what it's like to represent famous comedians, being resourceful, running a production company, location scouting and more.Be sure to subscribe to Michael Jamin's Screen Writers Need to Hear This which is streaming everywhere you can listen to podcasts.Follow Jim Serpico on Instagram at @jimserpico.
Bob Oswaks is the founder of Bob's Well Bread, based in Los Alamos, CA. Travel Magazine sites the bakery as one of the top 15 amazing bakeries in the U.S. Bob and I worked together when he was President of World Wide Market for Sony Pictures Television and I was under an overall television development deal with them. It's funny how we both ended up in the bread business, 3,000 miles apart.We talk about everything that went into starting his bakery, including the two years it took to develop a business plan and business model. His two years studying bread baking in San Francisco, why he chose Santa Barbara as his location, and what type of oven he uses and why.You can connect with Bob's Well Bread on Instagram at @bobswellbreadFollow Jim Serpico on Instagram at @jimserpico
Jim Serpico speaks with Patrick Duffy about playing Bobby Ewing on the hit series Dallas, baking sourdough, and the origin of Duffy's Dough, a company specializing in dehydrated sourdough starter which he co-founded with his wife Linda, his 100-year-old starter from Alaska, blowing out his vocal cords, Buddhism, and more.To learn more about Duffy's Dough, visit Duffy's Dough.Follow Jim Serpico on Instagram at @jimserpico and @sidehustlebread.
Jim Serpico speaks with Kelly Carlin about the point of life, ego, meditation, growing up in George Carlin's shadow, getting laughs, Gary Shandling, Jungian Psychology, the power of mythology, moving in and out of flow, anxiety, and more. Kelly Carlin is a Life Coach and Public Speaker.Listeners of this podcast are eligible for $50 off tickets to Kelly's Virtual Retreat on Saturday, Dec. 17th, 11 AM PST - 3 PM PST. To purchase your discounted tickets visit https://mailchi.mp/413db8ad7a53/lighttheyearonfireFollow Bread For the People on Instagram at @jimserpico and on Facebook @jimserpicobreadforhtepepolepod.
Jim Serpico speaks with Adam Force about helping entrepreneurs to pursue their dreams, how and why travel inspires change, why storytelling is an essential aspect of brand building, the trap of not making changes when you should, focusing on what makes money, freezing bread, and more. Adam is the founder of Change Creator. You can get in touch with him at www.changecreator.com.Follow Bread For the People on Facebook at @bread4thepeoplepod and on Instagram at @jimserpico.
Jim Serpico speaks with Emily Shildt about writing, opening her first permanent Pop Up Grocer location, the value proposition of Pop Up Grocer, offline shopping experiences, traveling, and dining alone. Emily is the founder of Pop Up Grocer, a traveling grocery store dedicated to discovery. Not only does Pop Up Grocer set up for 30 days at a time in cities around the United States, but Emily is opening her first permanent location in New York City.Follow Bread For the People on Facebook at @bread4thepeoplepod and on Instagram at @jimserpico.
Jim Serpico speaks with Anna Farberov about waking up with a passion for going to work, creating value, and working together to find solutions. They talk about the importance of mentorship, growing up in Israel, ADHD, sleeping on airplanes, introverts vs. extroverts, personal evolution, and maintaining a thirst for knowledge. Anna is a GM at PepsiCo Labs, specializing in solving business challenges using breakthrough technology. Based in Los Angeles, Anna graciously offers to visit and explore some of LA's best bread bakeries with our listeners.You can keep up with Anna Farberov on LinkedIn.Follow Bread For the People on Facebook at @bread4thepeoplepod and on Instagram at @jimserpico.
I was recently a guest on the Boomer & Gio show, hosted by Boomer Esiason and Greg Giannotti on WFAN Sports Radio and CBS Sports Network. In this episode, I explain how I ended up on the show, how it went, and what came out of it for my bread company, Side Hustle Artisanal Bread.
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Maurizio Leo is an author and software engineer turned baker who's baked sourdough for over ten years in Albuquerque, NM. Maurizio's new book, The Perfect Loaf is now available.Remember to rate, review and subscribe to Bread For the People. Follow Jim Serpico on Instagram at @jimserpico and @sidehustlebread.
Today on the podcast, I talk with the host of the What's Good Dough podcast. The show where Eidref Laxa talks with pizza makers to get their blueprint for success so you can try to avoid their failures. We talk about what it takes to be a successful mobile pizza maker, portable pizza ovens, and the special sauce Eidref uses on his successful podcast. Make sure to check out the What's Good Dough everywhere you stream podcasts. https://www.whatsgooddough.com/ Follow Bread For the People on Facebook at @bread4thepeoplepod and on Instagram at @jimserpico.
This week's guest is Anthony Giglio, a wine expert who uses storytelling to motivate countless imbibers to trust their own tastes and relax the rules. Anthony and Jim discuss what it was like being a not-so-tough son of a tough guy, why he got into the wine business, and what separates him from other Sommeliers. Anthony is the Wine Director for The American Express Centurion Global Lounge Network, a regular contributor to Food & Wine Magazine, and leads private wine tours around Europe His mainstage storytelling performance "Listen Here, Fancy Pants" can be found at this link: https://www.youtube.com/watch?v=9sUxi3x_Q-Y Follow Anthony Giglio by visiting his website https://www.anthonygiglio.com/ Follow Bread For the People on Facebook at @bread4thepeoplepod and on Instagram at @jimserpico
Before a television series hits the streaming services, formerly known as airwaves, all television programs undergo intense testing and analysis. Today on Bread For the People pod, I sit with media savant Steve Leblang. Steve is a veteran television executive who specializes in Quantitative & Qualitative Research. We talk about how testing impacted Seinfeld, the series The Shield, and the project I worked on with him, FX's Rescue Me. Side Hustle Artisanal Bread www.sidehustlebread.com sponsors this episode of Bread For the People. Follow BFTP pod on Facebook at @Bread4thpeoplepod and on Instagram @jimserpico.
Seth Godin has been writing a daily blog for over a decade. Over 1 million read it every day. He is one of the most well-known marketers in the world, with several books and five Ted Talks to his name. He is also a baker. Several years ago, his name came up on a controversial topic: Who invented the Everything Bagel? Seth is not sure who did, but he is sure who didn't.
Pop singer/songwriter is this week's guest on Bread For the People. Rozzi's latest release, BERRY, features her smoky, full-bodied vocals, with songs that move seamlessly from upbeat pop, funk, and R&B to low-key acoustic ballads and an exceptional contribution from iconic guitarist Nile Rodgers. The much-anticipated Berry arrives three years after the San Francisco-born singer's 2018 debut, Bad Together, which followed a series of high-profile collaborations with Kendrick Lamar and Pusha T, plus a sold-out arena tour supporting Maroon 5.
Acclaimed Chef JJ Johnson is this week's guest on Bread For the People, a podcast hosted by Television Producer and Bread Maker Jim Serpico. Jim and JJ discuss music, African American influences in American Cuisine, and the lack of diversity on certain Food Television Networks. BFTP was created to inspire and entertain people through conversation. Visit JJ Johnson's made-to-order rice bowl concept, FIELDTRIP, located in Harlem and Rockefeller Center in NY. His cookbook, Between Harlem & Heaven, is available on Amazon. Follow Jim Serpico on Instagram @jimserpico and subscribe to Bread For the People everywhere you can stream podcasts.
Scott Wiener's love for pizza began in suburban New Jersey, where weekly pizza runs created a subliminal dietary requirement. A simple love of pizza turned into obsession as he realized the history, science, and culture of pizza ran much deeper than previously thought. Weekly expeditions to historic pizzerias stirred up interest among family and friends, leading to an epic birthday party celebration that involved a school bus, a megaphone, and 26 friends. Six months later, Scott launched Scott's Pizza Tours as a way of channeling his desire to teach the deeper story of pizza. Now, Scott is a full-time pizza enthusiast, sharing his love with inquisitive pizza lovers. Follow Scott's Pizza Tours at https://www.scottspizzatours.com/ and IG @scottspizzatours Follow Jim Serpico on Facebook @bread4thepeoplepod and Instagram at @jimserpico.
Amy Emberling is a managing partner of Zingerman's Bakehouse, located in Ann Arbor, Michigan. If you've ever passed through Ann Arbor, you've undoubtedly heard of the legendary company. Amy was one of the original staff bakers when Zingerman's opened in 1992. She soon became the bread bakery's first manager and then the pastry kitchen manager. In 2000, she became a partner. Follow Zingerman's Bakehouse at https://www.zingermansbakehouse.com/ Follow Jim Serpico on Facebook @bread4thepeoplepod and Instagram at @jimserpico.
Doug Herzog was formerly the President of Viacom's Music and Entertainment Group, where he oversaw Comedy Central, MTV, VH1, Spike, TVLand, and Logo. I worked with Doug many times over the years. In this episode, we discuss the state of Cable Television, the origins of South Park, and the early years of MTV. Doug is currently co-hosting the BASIC! Podcast. Each week Basic! takes you behind the scenes of that glorious time in pop culture when MTV's ‘The Real World,' ESPN's ‘SportsCenter' and AMC's ‘Breaking Bad' made cable TV a must-have for every American home. Follow Jim Serpico on Facebook @bread4thepeoplepod and Instagram at @jimserpico
Dan Richer is the author of my favorite book ever written on pizza-making, The Joy of PIzza. In this episode, Dan discusses his approach to this book and how he put everything he's ever learned about pizza-making into it. Joy of Pizza has gone on to become a NY Times bestseller. In 2007, Dan Richer purchased a struggling pizzeria in Maplewood, New Jersey, transforming it into a fun, lively restaurant lauded for its fresh ingredients and artisanal pizza. Ten years later, Dan was a semifinalist for the James Beard Foundation Rising Star Chef. Dan's restaurant Razza received a three-star review from the New York Times, and in 2019 it was named the Best Pizza in North America. Follow Jim Serpico on Instagram: @jimserpico Follow Dan Richer on Instagram: @danricher
Bob Oswaks is the founder of Bob's Well Bread, based in Los Alamos, CA. Travel Magazine sites the bakery as one of the top 15 amazing bakeries in the U.S. Bob and I worked together when he was President of World Wide Market for Sony Pictures Television and I was under an overall television development deal with them. It's funny how we both ended up in the bread business, 3,000 miles apart. We talk about everything that went into starting his bakery, including the two years it took to develop a business plan and business model. His two years studying bread baking in San Francisco, why he chose Santa Barbara as his location and what type of oven he uses and why. You can connect with Bob's Well Bread on Instagram at @bobswellbread Follow Jim Serpico on Instagram at @breadforthepeoplepod and @jimserpico
Malcolm Reid is the co-founder of How To BBQ Right, one of the most popular blogs in the world regarding everything BBQ. With over 3.5 million subscribers combined on all socials, Malcolm takes pride in teaching how to cook delicious BBQ at home. In this episode, we discuss the basics of smoking, cover the tricks and tools of the trade, how to cook a Tomahawk steak, smoke up some pork butt, and the merits of smoking baloney. You can connect with Malcolm on his Facebook page: @howtobbqright Follow Jim Serpico on Instagram at @breadforthepeoplepod and @jimserpico
Tom Cucuzza is the Curator of The Sourdough Journey. This Cleveland-based Baker is obsessed with helping other bakers understand the science behind baking bread. Tom's mission is to help ordinary people bake extraordinary bread. His youtube channel, The Sourdough Journey, is one of the world's most popular bread baking channels. Tom's website is an excellent source for sourdough bakers. Follow Jim Serpico on Instagram: @jimserpico and @breadforthepeoplepod Follow Tom Cucuzza at www.thesourdoughjourney.com Follow Side Hustle Bread on Instagram: @sidehustlebread Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Britney Breaks Bread is a food and photography blog born from a passion for food and travel. After taking a cooking class in Bali, Britney Brown-Chamberlain realized she could bring a piece of her travels home with her. When she started Britney Breaks Bread, Britney wanted it to be a one-stop shop for everyone, no matter how intricate their palate may be. Britney's motto is, "Behind every recipe, there's a story." She has always enjoyed food, even when she was a young girl helping her mom in the kitchen. These flavor-filled recipes speak to the soul, and you can easily make them at home. There's a little something for everyone at Britney Breaks Bread. Follow Jim Serpico on Instagram: @jimserpico and @breadforthepeoplepod Follow Britney Breaks Bread on Instagram: @britneybreaksbread Follow Side Hustle Bread on Instagram: @sidehustlebread Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Jim Breuer is a husband, father, and comedian. He was named by Rolling Stone Magazine as one of the Top 100 Comedians of All-Time. In this episode of BFTP, Breuer and I discuss Parenting, Food, and Pickleball. Follow Jim Serpico on Instagram: @breadforthepeoplepod and @jimserpico Follow Jim Breuer on Facebook: @jimbreuer Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Rob Petrone was the host and creator of Verizon Fios One's Restaurant Hunter, for which he won six New York Emmy Awards. Rob has interviewed some of the world's most acclaimed chefs, brought celebrities to mom-and-pop establishments, and even appeared as a guest judge on the hit Food Network show Beat Bobby Flay. He currently leads a team producing long-form content with Hearst Television. Follow Jim Serpico on Instagram: @breadforthepeoplepod and @jimserpico Follow Rob Petrone on Instagram: @robpetronetv Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Jeanette Candido is the founder of The Granola Plant. She's an artisan granola producer and distributor known for her Gluten free, oil-free, and processed sugar-free products. She sells at various Farmer's Market around Long Island, New York. Jeanette is someone I can trust to share resources and experiences. If your dream is to become a vendor at a Farmer's Market, maybe our conversation will inspire you. Or maybe it will deter you. Follow Jim Serpico on Instagram: @sidehustlebread and @jimserpico Follow Jeanette Candido on Instagram: @TheGranolaPlant Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Monisha Misra is the creator of BoardsbyMo, one of the largest charcuterie businesses in the country. Based in Boston, she has a passion for entertaining and, obviously, charcuterie boards! She created BoardsbyMo in May 2020 and has watched it flourish, earning a place among Boston's Business Journal's 40 Under 40 winners. Monisha has been creating boards for her friends and family for years, and what started as a passion project has now become a full-time career. She even teaches business courses to get new charcuterie board business up and running. Expanding beyond the Boston community has been an incredible journey for Monisha, and BoardsbyMo continues to grow with new add-ons and accompaniments. Follow Jim Serpico on Instagram: @jimserpico Follow BoardsbyMo on Instagram: @boardsbymo. Follow Side Hustle Bread on Instagram: @sidehustlebread Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Anne Kadet is a freelance journalist whose work has appeared in New York Magazine, the Wall Street Journal, Crain's New York Business, and the New York Times to name a few. She is also the creator of the most fun newsletter in town, Cafe Anne. Her newsletter takes a fresh look at the everyday New Yorker, delights in the absurd, and profiles unusual folks who do things their way. Follow Jim Serpico on Instagram: @sidehustlebread and @jimserpico Subscribe to Cafe Anne at https://annekadet.substack.com/ This episode is sponsored by Pullman Performance. Follow them on Instagram @pullmanperformance Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Julia Bretschneider was driven to get into the food business from a very early age. She knew exactly what she wanted to do, she made it happen, she's staying on the course and she's doing big things. This episode also features a conversation with Jim's writing and producing partner, Tom Sellitti, about an Everything Bagel incident. Follow Jim Serpico on Instagram: @jimserpico and @sidehustlebread Follow Julia Bretschneider on Instagram: @jbrett1999 Follow Tom Sellitti on Instagram: @tomsellitti10 Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Who created the Everything Bagel, and why does anyone care? I recently came across an old New Yorker talking about how a Long Island businessman named David Gussin invented the Everything Bagel. Upon publication, there was an uproar, and several people came out to dispute David's claim. I reached out to Gussin and the people who poopooed his assertion, and much to my surprise, these wildly successful people agreed to speak with me about bagels and life. This episode features Seth Godin, Brandan Steiner, Christopher Pugliese, and David Gussin. Follow Jim Serpico on Instagram: @jimserpico and @sidehustlebread Follow Seth Godin at Sethgodin.com Follow Brandon Steiner at brandonsteiner.com Follow Christopher Pugliese on Instagram: @tompkinssquarebagels Follow David Gussin at 516ads.com
Daniele Brenci is a chef, baker, and bread maker. He's a US corporate chef and Ambassador for Moretti Forni pizza ovens. His Instagram account @_breadcrumb is one of the top bread-making social media accounts around. Daniele's new book, Advanced Bread Baking at Home, is available everywhere books are sold. Daniele and I got to talk about his unique upbringing in Rome, his journey, the difference between poolish and biga. And we learn a little bit about bomboloni, an Italian donut dusted with sugar. Follow Jim Serpico on Instagram: @sidehustlebread and @jimserpico Follow Daniele Brenci on Instagram: @_breadcrumb Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Matt Schkolnick and Jake Aronskind are the founders of the startup Pepper the App. Their app is available on both iPhone and Android phones, and they now boast over 250K users. Pepper the App supports amateur and everyday chefs by allowing people like me to share something as simple as a photo, something I baked, or an intricate recipe with step-by-step instructions. Every chef deserves an audience and Pepper the App is one way to attract and serve one. Follow Jim Serpico on Instagram: @jimserpico Follow Pepper the App on Instagram: @peppertheapp Follow Side Hustle Bread on Instagram: @sidehustlebread Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Matthew Tilden is known for his culinary practice and outside-the-box thinking and baking. His original Bed-Stuy bakery Scratchbread was much acclaimed for serving the local community with sticky buns, flatbreads, and grits. Matthew's latest venture is called 7 Grain Army, and it's based in the heart of Williamsburg, Brooklyn. 7 Grain Army offers healthy alternatives to typically processed foods. It's fully gluten-free and mostly plant-based. How did Matthew go from mastering gluten, to pivoting to gluten-free? Take a listen to find out. Follow Jim Serpico on Instagram: @jimserpico Follow Matthew Tilden on Instagram: @scratchbread Follow Side Hustle Bread on Instagram: @sidehustlebread Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Every New Yorker knows how great our water is. It's what makes our pizza and bagel products taste so good, isn't it? That's the story we've been told, at least. I've always wondered about this. So I spoke with some of the country's top bread experts to find out the truth. I also reached out to some friends of mine and resident New Yorkers to see what their opinion is. Today, we separate the fact from the fiction of the New York Water myth. Follow Jim Serpico on Instagram: @jimserpico Follow Rob Cervoni on Instagram: @robcervoni & @tagliopizza Follow Bagel Boss on Instagram: @bagelboss Follow Peter Reinhart on Instagram: @pizzaquesting Follow Side Hustle Bread on Instagram: @sidehustlebread Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Peter Reinhart is one of the most respected bakers and baking educators in America. Three of his books have won James Beard awards, including Book of the Year for The Bread Baker's Apprentice. Peter has a new book out called Pizza Quest: My Never-Ending Search for the Perfect Pizza. Follow Jim Serpico on Instagram: @jimserpico Follow Peter Reinhart on Instagram: @pizzaquesting Follow Side Hustle Bread on Instagram: @sidehustlebread Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
Dave Dahl is one of the co-founders of Dave's Killer Bread. Dave grew up a troubled teen and was incarcerated for the first time after burglarizing a house. He served several years in prison for armed robbery. How did he reinvent himself and persevere to become one of the biggest bread producers and distributors in the United States? Follow Jim Serpico on Instagram: @jimserpico Follow Dave Dahl on Instagram: @4xloser1 Follow Side Hustle Bread on Instagram: @sidehustlebread Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
In 2007, Dan Richer purchased a struggling pizzeria in Maplewood, New Jersey, and transformed it into a fun, lively restaurant lauded for its fresh ingredients and artisanal pizza. Ten years later, Dan was a semifinalist for the James Beard Foundation Rising Star Chef. Dan's restaurant Razza received a three-star review from the New York Times, and in 2019 it was named the Best Pizza in North America. Follow Jim Serpico on Instagram: @jimserpico Follow Dan Richer on Instagram: @danricher Follow Side Hustle Bread on Instagram: @sidehustlebread Subscribe to Bread For the People on Apple Podcasts: https://podcasts.apple.com/us/podcast/bread-for-the-people/id1617829952
By day, Jim is a successful TV & Film producer. He recently executive-produced FX's Hysterical, now streaming on Hulu. By night, Jim runs Side Hustle Bread, Long Island's biggest residential bread delivery company, with the help of his wife and their 3 kids. Bread For The People was born out of the marriage of Jim's two greatest passions; bread and content creation. Episodes cover everything from film & television, to the food industry, to business growth & development. The first season is currently being crafted, and other guests include Dan Richer, writer of The Joy of Pizza, Dave Dahl, creator of Dave's Killer Bread, and Peter Reinhart, writer of Bread Revolution and American Pie: My Search for the Perfect Pizza.