Podcasts about charge more

You know that feeling when you finish a strategy session or a call with a client and you're absolutely BUZZING? You feel energised. Uplifted. Lit up.  And you just know you've helped that client? THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone' in you. Today, I'm talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide. Here's What You'll Discover in This Episode:  -> How to speak directly to your ideal clients so they instantly feel like you're the one for them, even when everyone is vying for their attention. -> The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people. -> Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and draining your time and energy. -> How to STOP worrying about ‘repelling' people when you narrow your focus, and why exclusivity is not a negative trait for your business (even if you feel “guilty”) -> The subtle ways your OFFER impacts who you're drawing in and who says YES to you – and why listing your product features is never enough -> What to do when you fear you're “leaving people behind” as you narrow your target audience, and why that's actually a sign you're on the right track. -> The ONE sign that your messaging is too broad, plus the shift that can help you hit the bullseye of clients. -> The invisible factors that are keeping your best-fit clients just out of your reach, and how to remove them from your business -> Why finding alignment in what you do and who you do it for, is the KEY to not only having a successful business… but a life you LOVE waking up to each day. -> And, get your invitation to Michelle and I's upcoming training for women who want to exclusively work with their IDEAL clients. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter https://herbusiness.com/podcast/99-how-to-grow-a-7-figure-business-in-a-tiny-niche-with-clint-salter/ How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/ NEW & Updated! How to Craft an Offer that Sells https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ FREE DOWNLOAD - The High-Converting Offer Blueprint for Women Business Owners https://shrtlnk.co/YwP8Y FREE WORKSHOP - Ideal Clients On Demand https://shrtlnk.co/Vsoji Lisa Taylor - Cherished Cherubs https://cherishedcherubs.com.au/

Today, I'm excited to dive deep into a principle that has been a game-changer in my life and business. Without adopting this principle, I wouldn't be where I am today, coaching and inspiring entrepreneurs. Over the past decade, I've seen this principle either hold people back or propel them to success.   In this episode, I'm sharing personal stories that highlight the transformative power of self-permission. From my early days of seeking my father's approval while pursuing my passion for photography, to taking bold leaps in my coaching career, self-permission has been at the heart of my journey.   We'll explore how this principle is crucial across all industries and discuss its impact on making significant business decisions, particularly in raising prices and overcoming limiting beliefs. I'll also share insights from my coaching sessions, emphasizing how self-declaration and self-appointment can create breakthroughs and lead to success.   If you're ready to ignite your confidence and claim a new level of success, this episode is for you. Join me as we uncover how giving yourself permission can transform your life and business. Let's get inspired and take bold steps toward your dreams! Resources and Links:    How to Charge More as a Wedding Photographer in a Small Town - https://www.youtube.com/watch?v=FUePzvTOvw8    4 Secrets to High Paying Clients - https://monsoleilart.com/4-secrets-to-high-paying-clients-1    Join the Wedding Photography Masterclass - email info@monsoleilart.com    Connect with me:    Website: https://monsoleilart.com/   Instagram: https://www.instagram.com/marissamorrison__/   YouTube: https://www.youtube.com/@MarissaMorrisonPhotography

Many professional musicians and music teachers struggle with charging what their worth, or even what they need to charge to make even a decent living.  Brian Witkowski of The Lucrative Artist helps musicians and other artists to develop their "money voice", to change the way they think about money.  In this episode, we chat about a variety of ways that you can charge more while also creating something incredible and memorable for those you serve.  We also talk about how to make a decision on whether or not to take a gig. Links: The Lucrative Artist 24 Ideas to Charge More in 2024 More or fewer episodes like this? Let me know your thoughts at: https://www.davidlanemusic.com/contact You can also let me know your thoughts on this episode as a voice message to possibly share on a future episode at https://www.speakpipe.com/MusicianToolkit  You can find this episode and links to this show on all podcast apps from https://musiciantoolkit.podbean.com/.  If you enjoyed this, please give it a rating and review on the podcast app of your choice.  You can also now find the podcast at https://www.davidlanemusic.com/toolkit You can follow David Lane AND the Musician Toolkit podcast on Facebook @DavidMLaneMusic, on Instagram and TikTok @DavidLaneMusic, and on YouTube @davidlanemusic1 This episode is sponsored by Fons, an online platform that helps private teachers of all types (music, yoga, martial arts, academic tutoring, coaches, etc) with smooth, automated assistance such as securing timely automatic payments and scheduling.  Click here for more information or to begin your free trial.

Is it time to raise your rates? If you haven't for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I'm releasing this episode with a focus on end of year promotions and start of year implementation.  It's the perfect time for a health professional to look at raising rates.  When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the high side. It's much easier to reduce rates than raise your rates. So it all should be thoughtfully planned.  But it can also be constipating. There's no other way to say it.  If you aren't careful about your business plan you could be working for pennies per  hour. If you couldn't even hire someone to work for you with commensurate education and qualifications for the rate you're paying yourself, pump the brakes!  If you're in any way reluctant to track numbers, look at the profit and loss statements, still find you don't like sales or struggle with accepting money, this is a much needed episode. You may have a little work to do on your worthiness and relationship with money. So, as you listen, just do this: stay aware of any negativity related to the money conversation here.  Questions I Answer in this Episode: How much to raise your health business rates When to raise your rates How much notice to provide  How to deliver the message  How to justify raising rates in your health & fitness business 1. How Much  and When to Raise Your Rates Make it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years.  2. When to Raise Your Rates Make it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years.  3. How Much Notice to Provide Before Raising Your Rates When you're raising your rates significantly, you give longer notice. For instance, I raised private coaching from $2000 per package to $5000. That's significant. When I originally raised from $1000 package to $2000, that was still significant. I gave my community adequate notice so that those who'd always thought, I want to do private coaching but would “some day,” had a reason to do it today.  When it's packages, say you sell by frequency of classes or training sessions and discount as they go up, beware. You're already discounting. Every day. So if you raise rates make this worthwhile. Do you want to increase each session by $2.00 or by $5.00? If someone is buying a package of 20 sessions the package would increase then by one hundred dollars. If you're talking about a $1000 package, $100 is not that significant. Psychologically it's not going to deter many from purchase. Consider at least $200. Now you've increased your hourly rate by $10, giving you a significant raise, and keep listening because #5 is going to help you do this painlessly for the customer. 4. How to Deliver the Message About Rate Increase Send an email dedicated to this message. Don't bury it in something else like so many trainers and health coaches bury offers.  If you're selling something specific or have a very specific message, do not water it down.  Consider including a short video message from you. You're going to want to listen to question 5 in order to do this smoothly.  Keep it short. Write a script. 5. How to Justify Raising Your Health & Fitness Business Rates This is the gold that I hope you're still listening to get. Don't just raise your rates without making it a win win for the customer and you. How can you increase the value of what THEY get when you raise your rates?  I  just got a letter from one of my lawyers. It read, “in accordance with our letter of engagement effective Jan 1, my rates will increase to ______.” Same service, different rate.  It's accepted with lawyers. It's not accepted with health and fitness because there are too many choices. So you want to make it way too sweet to leave. What can you ADD?  To make this make so much sense for YOU, what you add ideally will NOT negatively impact your time demands. You could add access to another course or tool you've already created but that normally did not come with it.  You need to be sure that you've thought through current and well as new customers. Current customers will ask if they too get it. If they've been grandfathered in at an early adopter rate the answer may be no, but we'll allow you to upgrade for (less than the product or service would usually sell for).  I've increased the coaching time I spend or additional coaches spend with our clients. There's a long term strategy to this and it's not increased profit right away but it is retaining clients longer because they get a strong start.  If you're listening and you'd like to coach on our Flipping 50 team and are a Flipping 50 Menopause Fitness Specialist, reach out via support@flippingfifty.com It's one of the 3 ways Specialists can earn right away.  There you have it. How to increase your health business rates so you can significantly increase your revenue and keep your stress and dropout rate to a minimum. Other Episodes You Might Like:  When to Raise Your Rates, Fitness & Health Coaches – Part I https://www.fitnessmarketingmastery.com/raise-your-rates/ How to Raise Your Rates, Fitness & Health Coaches – Part II https://www.fitnessmarketingmastery.com/how-to-raise-your-rates/ How to Charge More, Raise Your Health Coaching Rates, and Not Pee Your Pants Doing It https://www.fitnessmarketingmastery.com/raise-your-health-coaching-rates/ Resources:  Menopause Fitness Specialist™ Program:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/

Have you ever been ghosted after sending through your pricing? Or been told you were TOO expensive? A lot of people have been telling me lately that they have been struggling to get people to convert, and when I look into this I've seen for probably 90% of them the problem isn't what they're selling - it's that the client can't see the difference between your offer and what your competitor is offering.  So today I want to talk you through THREE STEPS that will guarantee you STOP COMPETING ON PRICE  You'll hear: 

Find the full transcript for this episode and more helpful resources for coaches at prosperouscoach.com/249.Also mentioned:Episode 184 – How to Charge More for Your CoachingEpisode 191 – Low Pricing Could Kill Your Coaching BusinessInitially I thought being a professional coach would be like being a therapist. People would find me in listings or by referral, keep buying sessions for years, and refer friends. A few years in, no coach I knew had a business like that. It set me to studying successful coaches.Now, I like to test a coaching niche idea and see if it has “legs”. The coaches I work with look for confirmation in 2 ways:1.     Their chosen audience is viable — actively seeking solutions and willing to invest in resources.2.     Their niche is designed to fit their audience's stated big goals and the problems in the way.This keeps my clients from coaching niche mistakes that would slow them down. It sets them on a confident path.Did you test your coaching niche before creating your website and putting out content on the socials? It's never too late. Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

As female entrepreneurs, we have a lot on our plates. It's time to be strategic in the way you show up for your business. In this episode, Victoria shares her 7 secrets to charging more while working less. She's learned from her experience with leveraging the power of branding and understanding her brand positioning that by charging more for her services, it's allowed her to give her clients a better experience.For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

Amanda's YouTube channel: https://www.youtube.com/@AmandaCWatts/featuredAmanda's Website: https://amandacwatts.com/Amanda's LinkedIn: https://www.linkedin.com/in/amandacwatts/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

For this week's #Biz Breakdown Series on The Woman Entrepreneur Podcast, Dr. Amanda and Katherine - Founder of Ultra Health & Wellness Coaching explores narrowing in on your 5-star avatar and how to create a client attraction statement to promote your business. We talked about …

Today we are concluding our three part Make More Money Series. In part 3 we are learning all about how to CHARGE MORE in your wedding business.This is going to be such a juicy episode!! I'm going to share with you the exact steps you need to do to start charging more for your services to maximize you profitability in your wedding business. Download the Profitable Packages Calculator HERE and follow along to see how profitable your wedding packages are!Click HERE and jump to the front of the line to join the Make Money Bootcamp!-----Join The Wedding Pro CEO Podcast Community on Facebook!  A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs who are building the profitable business they've always dreamed of! For full show notes and guest links click HERE! Please share your biggest takeaway and REVIEW THE PODCAST HERE!  Follow me online!!Brandeegaar.com Instagram TikTok Facebook Youtube-----#WeddingProCEOPodcast  #weddingproceo #weddingprocoachSupport the show

What's the difference between coaching and advising a client? Are you using the title coach but a little unsure of what that means? You're not alone. There are thousands more coaches of all kinds: health coaches, business coaches, life coaches, wellness coaches, divorce coaches, career coaches, and many wear the hat of an expert in their field too.  So, whether you are or you're not a personal trainer, this is for you.  Coaching has great value.  Yet, when you're playing the role of cheerleader or you're giving expert advice you're not actually coaching.  This episode explores when coaching is valuable and when you want to advise, if you do have the knowledge.  Coaches:  Support Ask questions Improve accountability Encourage autonomy  Encourage self-examination  Ask for realistic goals Trainers:  Provide assessments  Give recommendations for actions  Set realistic goals Give answers  Evaluate performance Determine next steps  When clients don't know what to do in order to achieve results, trainers determine the actions that make the most sense for them. When clients know what to do but aren't doing it, coaches help discover why that is true.  To be an effective leader in programs, you may be both.  First, you're trying to determine the exercise plan based on a scientific combination of current status, health and activity history, hormones, goals, and limitations. That's training using exercise science to create an exercise prescription.  Concurrently or next you may be trying to consider why past attempts failed or why clients are non-compliant. That's coaching using questions.  Both skills are necessary for the improvement of fitness.   Where does the line between coaching and advising blur?  Where coaching and advising blur – and where effectiveness begins to wane, is when what is intended to be a coaching call becomes empathetic and without objective.  A coach is definitely a warm person. However, it's not enough. Are you able to ask questions that help someone see the answers for themselves? A coach allows an individual to have more personal power. When a coach praises or judges and evaluates she robs the client of personal power.  Let me do a check-in with you, respectfully. You may have just felt a little offensive to what I just said. I'd like for you to stay with me. I hope you'll consider that you'd only take offense if it was something you felt you did.  If you say, good job! I'm proud of you! I'm so glad you did that… Any of those is evaluative and a judgment. Though they're praise and you may see that as positive, they indicate an evaluation.  If instead you asked, how do you feel about that? Or I can only guess how good that feels, what's it like for you? How is that different from what you'd experienced before?  If you'd like more information on how to buff your coaching skills. Not those we associate with cuing and positioning clients, but skills like mirroring and reflecting, stay tuned. I've got a Coaching Midlife Women's workshop coming up later this month you'll love. Resources:  Fitness Business Scorecard: https://www.flippingfifty.com/the-fitness-health-coaches-scorecard/ Other Episodes You May Like:  How to Charge More, Raise Your Health Coaching Rates, and Not Pee Your Pants Doing It: https://www.fitnessmarketingmastery.com/raise-your-health-coaching-rates/ 6-Figure Months From 6 Mindset Shifts: Fitness Coaching Business: https://www.fitnessmarketingmastery.com/6-figure-months/ 4 Fitness & Health Coaching Website Pages that Make Sales Easier: https://www.fitnessmarketingmastery.com/website-pages/

How To Charge MORE For Your Services or ProductsMain Website: https://tinyurl.com/casellawebsiteDiscord Link: https://discord.gg/UtZMRH8BDaSchedule a FREE Strategy call: https://tinyurl.com/casellacallsJoin Real: https://www.onereal.com/bryan-casella/refer

Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, so that's why the audio quality is different than normal!)Huge thanks to all of our listeners who've become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Special thanks to our new supporters!  Brendon from Feederloop Pascal from sharpen.page Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains, who has a nice personality Dave from Recut Max of OnlineOrNot Stefan from Talk to Stefan Brendan Andrade of Bright Bits Team Tuple Alex Hillman from The Tiny MBA Ramy from Hovercode and Rocket Gems Jane and Benedikt from Userlist Kendall Morgan Ruben Gamez of SignWell Corey Haines of SwipeWell Mike Wade of Crowd Sentry Nate Ritter of Room Steals Anna Maste of Subscribe Sense Geoff Roberts from Outseta Justin Jackson, MegaMaker Jack Ellis and Paul Jarvis from Fathom Analytics Matthew from Appointment Reminder Andrew Culver at Bullet Train John Kostor Alex of Corso Systems Richard from Stunning Josh,the annoyingly pragmatic founder Ben from Consent Kit John from Credo and EditorNinja Cam Sloan Michael Koper of Nusii Proposals Chris from Urlbox Caeli of Tosslet Greg Park from TraitLab Adam from Rails Autoscale Lana and Alex from Recapsy Joe Masilotti of railsdevs.com Proud MaMa from Oplnet, LLC Anna from Kradl Moncef from Ruby on Mac Steve of Be Inclusive Simon Bennett of SnapShooter Backups Josh Smith of Keyhero.io Jesper Christiansen of FormBackend Matthew Wojtowicz of WorkCited  Chris of Jetboost.io Daryl Shannon of Docamatic Larabelles - the community for women, non-binary and trans Laravel developers Arvid Kahl James Sowers from Castaway.fm Jessica Malnik Damian Moore of Audio Audit Podcast Checker Eldon from NodleStudios Mitchell Davis from RecruitKit

Imagine being perfectly positioned to deal with the pandemic from a k-12 school's standpoint. That's Jeff Utecht. Instead of just being in the K12 space, he specializes in technology implementation for K12 schools. But he didn't just fall into that. He spends years building a brand, understanding his audience, and giving away content. How has that helped him? Listen to find out! Plus, we get deep into education during the pandemic in Build Something More. Top Takeaways: You create great content by understanding your niche and your audience. Jeff and his team know what their audience is asking, and created content to answer those questions.Their podcast is a big piece of their sales funnel. Every time they put out a free guide, they do a podcast episode and encourage people to download the guide, which requires an email list. As a result, they have a great list to sell directly to (as well as continue to provide free value).If you're going to leverage social media, make sure to be where your audience is, and further, find the right hashtags people are following. Doing that allows you to target the right people and grow your audience! Show Notes: Jeff UtechtJeff on TwitterJeff on LinkedinJeff on InstagramJeff on YouTubeJeff on FacebookShifting Schools PodcastBuilding in CanvaCreating Better Online Courses (That You can Charge More for) with Wes KaoLearning Management and WordPress: LifterLMS with Chris BadgettJoin the Creator CrewSponsored by: Nexcess | LearnDash

Today we will be talking about one of my favorite topics, selling. Yes, there is selling in healthcare, and we need to first start by changing our mindset around the word selling as selling is actually a good thing. Clinically, you can be the best canine rehab therapist in your city, but what good are your clinical skills if people are seeing you for 2-3 sessions and falling off because they feel better? What good are your clinical skills if folks are taking their pets to see you for an evaluation and that's it? Your goal should not be to solely get more and more clinical skills, but instead to focus on how to put the skills you already have into maximum use. Contrary to popular belief, the goal of the initial call during a sales process is to build a relationship with people and show them that you truly care about them. You don't want to be spitting out your prices and services and expect them to go ahead and book an evaluation with you. It is important to put yourself in the shoes of someone who has been looking for the right fit in terms of a clinic but also got a bit of a price shock from yours. They may have also encountered a lot of impersonal calls with previous clinics they've contacted or worked with as well. The way you speak to potential customers and current ones, sets the tone for the sales strategy that you have and the experience that they have. The ultimate goal is to find your ideal customers who are just as loyal, educated and caring as you are. Do you want to learn more about how to work on improving your sales skills and retention rate? Then join us for the live training this September 10th on How to Charge More and Be More Profitable in Canine Rehabilitation. It will absolutely change the way you approach your business in canine rehabilitation in a very positive way. Register for the September 10th Webinar: k9ptcademy.com/money-talk

As an entrepreneur, your pricing strategy is a primary factor in determining the success of your business. Your time, level of expertise, and infrastructure make you more efficient at what you do and your prices should reflect that. On this episode, we discuss how charging for the experience is a way to optimize your earnings while also allowing you to serve your clients better.We love hearing from our listeners! How'd you like this episode? Visit us on Instagram and let us know via DM or send us an email at podcasts@littlefishaccounting.com.

• Intro • Sony released a blog post detailing info on the NEW PlayStation Plus • But it's CONFUSING, and will CHARGE MORE after you get a discount and stuff • Sony will sell Classic Games outside of PS+ • PS+ titles will get PAL frame rates • New PS+ brings TROPHIES for some games • Everything about Mario Strikers Battle League • Last of Us remake coming this year • Norman Reedus says new death stranding is coming • IFixIt Steam Deck stuff • Sonic 06 back on Xbox store • Nintendo to combat online cheating • EA looking to sell or merge • Raven unionizes  • TikTok adding games • God of War Ragnarok accessibility features • TWEET OF THE WEEK  • UNBOXING • Q&A Streamed: May 24th, 2022 on http://twitch.tv/wulffden

In this episode Preacher Kie speaks on knowing your worth and adding tax! It's not the companies or brands job to tell you your value but instead you must determine your worth then CHARGE MORE! Be sure to share this podcast with your friends & family and check out her new books at https://beacons.ai/kierral/ #selfhelp #entrepreneur #motivational #knowyourworth #selfconfidence

Let's get your cleaning questions answered about pricing for residential cleaning and turnover service for Airbnb's. Pricing for house cleaning has gone up since covid along with supplies, PPE, fuel, vehicles, and cleaning equipment and parts. These tips about pricing your #cleaningbusiness will keep you and your business in alignment with competitive services in your area. Note: In the United States the East and West coast cities charge higher rates due to the cost of living. Today's Ask a House Cleaner sponsor is Savvy Cleaner Training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** YOUR CLEANING QUESTIONS ANSWERED ABOUT PRICING CHAPTERS *** 0:00 - Meet Angela Brown the House Cleaning Guru 0:37 - Should you give the client a discount for more hours worked? 1:14 - Why have prices for cleaning rates gone up since covid-19? 1:44 - How to unbundle your cleaning services for better pricing 2:20 - Why house cleaning overwork leads to fatigue 2:38 - How pricing is different from residential to AirBNB cleaning 3:57 - How to schedule an AirBNB clean vs. a residential clean 5:07 - How do you charge more after you've given your price? 5:41 - How to avoid underbidding on a job estimate for house cleaning 6:31 - How to reprice a house after you've started the job *** GOOD KARMA RESOURCES *** Exactly What to Say: The Magic Words for Influence and Impact - https://amzn.to/2WqePjM How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services - https://amzn.to/2WS8DQH How to Price Your Cleaning Services - http://amzn.to/2FSGQd2 Be the Go-to: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It - https://Amzn.To/3dpciaz What They Don't Teach You in Business School - https://Amzn.To/2xni3d6 These good karma links connect you to affiliated sites that offer products or services that relate to today's show. As an affiliate and Amazon Associate, I earn from qualifying purchases. Your support pays our production costs and helps raise awareness for cleaning in 191 languages. THANK YOU. *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner Linkedin: https://www.linkedin.com/company/SavvyCleaner TikTok: https://www.tiktok.com/@savvycleaner? *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR A WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean, how to declutter, and how to create a space to live in that makes your heart sing. Our host, Angela Brown, a professional house cleaner for 25 years, ran and managed one of the largest independently owned cleaning companies in the Southeast United States. She is the CEO and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry here's how to work with us -https://savvycleaner.com/brand-deals *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Pricing for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

Join Megan for an inside look at her one-on-one coaching session with Alisha Freeman, The Productionista. Alisha is a member of The Planner's Vault, where the doors open up next week (!) on Wednesday September 22nd, following a free webinar - "Charge More, Hustle Less." To sign up for the webinar (live at 12PM EST and then again at 8:30PM EST), visit Learn.ThePlannersVault.com/Workshop.   The Planner's Vault is the online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul. The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open (September 22nd!)   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She's also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com. Weddings for Real is edited and produced by Earfluence.

Join Megan for an inside look at her one-on-one coaching session with Carrie Gillard from Blue Poppy Events.  Carrie is a member of The Planner's Vault, where the doors open up next week (!) on Wednesday September 22nd, following a free webinar - "Charge More, Hustle Less." To sign up for the webinar (live at 12PM EST and then again at 8:30PM EST), visit Learn.ThePlannersVault.com/Workshop.   The Planner's Vault is the online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul. The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open (September 22nd!)   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She's also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com. Weddings for Real is edited and produced by Earfluence.

Theresa Lina is the author of the bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She is also a long-time Silicon Valley business strategist and practitioner who specializes in helping companies become differentiated, innovative, and more profitable market leaders. As founder and president of Lina Group, Inc., she has more than 25 years of strategy, technology, innovation, and marketing expertise.Theresa comes back on the show (her pervious episode is 277) because the last time she was here, we didn't have enough time to cover the second part of her subtitle, "...charge more, and have customers love you for it."So in this episode we focus on that. After all, price is a refection of value, and we need to set our prices based on how valuable we are to our customers. Theresa shows us how to do it. More about Theresa:Her website: Apollomethod.comOn Linkedin: https://www.linkedin.com/in/theresa-lina/Her book: https://www.amazon.com/Be-Go-Competitive-Market-Customers-ebook/dp/B088RKV1WF/ref=sr_1_1?dchild=1&keywords=be+the+go+to&qid=1631277389&sr=8-1 Get on the email list at helpingsells.substack.com

Theresa Lina is the author of the bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She is also a long-time Silicon Valley business strategist and practitioner who specializes in helping companies become differentiated, innovative, and more profitable market leaders. As founder and president of Lina Group, Inc., she has more than 25 years of strategy, technology, innovation, and marketing expertise.Her origin story begins early in her career at Accenture when she moved into a marketing role and helped build a new line of business from zero to $800 million in less than a decade. That experience was the seed that became her Apollo Method, which she describes in her book. If you want to be the "Go-to" in your marketing, listen to this episode and buy her book. More about Theresa:Her website: Apollomethod.com Get on the email list at helpingsells.substack.com

Discover How Charging More for Your Sessions Helps Your Clients We Reveal How and Why Hypnosis Works When “Therapy” Fails How Charging More Can Make You A Better Hypnosis Professional! *** Texas State Licensed School *** *** 5-PATH® IAHP Professionally … Continue reading → The post Hypnosis Training Video #580: “Little-Known Secret to Greater Success for You and Your clients – Charge More!” appeared first on Hypnosis Training by Cal Banyan Including Live Training, Videos & More.

Discover How Charging More for Your Sessions Helps Your Clients Click here to view the video for this podcast The post Hypnosis Training Video #580: “Little-Known Secret to Greater Success for You and Your clients – Charge More!” appeared first on Free Hypnosis and Hypnotherapy Training Videos.

What should you charge for light housekeeping? What is light housekeeping, and how do you clarify expectations with your customer? Sometimes customers can be vague about what they want you to do, so making sure you're both clear on what the job is and how much is being paid is super important. This is how that process works!   Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown     *** PROMISED LINKS AND GOOD KARMA RESOURCES ***   Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo Be the Go-to: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It - https://Amzn.To/3dpciaz Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 What They Don't Teach You in Business School: Real-world Sales and Service Skills You Need to Win and Wow Clients! - https://Amzn.To/2xni3d6 Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://Amzn.To/2uxsakp   These good karma links connect you to affiliated sites that offer products or services that relate to today's show. As an Amazon Associate, I earn from qualifying purchases. Your support pays our production costs to bring you these free daily tips. THANK YOU.     *** MORE VIDEOS ON THIS TOPIC ***   What is liight housekeeping in a home health care setting? - Allegiance Alert: https://youtu.be/6H97cjUoMpE Molly Maid Cleaning Service Pricing and Process: How We Work - Molly Maid: https://youtu.be/Ifo2XMYzE7c How Should You Charge? | Pricing Your Cleaning Jobs | Cleaning Business Owners -  Ebonie Murphy: https://youtu.be/SStnK-_Nq8M   *** RATE THIS SHOW ***  https://sotellus.com/r/savvy-cleaner     *** RATE THIS PODCAST ***  https://ratethispodcast.com/askahousecleaner    *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join   *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown    ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com      *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner   *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com    *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z    *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/   *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/   *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com   *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers.  Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, a professional house cleaner for 25 years, ran and managed one of the largest independently owned cleaning companies in the Southeast United States.  She is the CEO and founder of Savvy Cleaner Training for House Cleaners and Maids.   *** SPONSORSHIPS & BRANDS ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review    *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com   MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com   SAVVY PERKS – Employee Benefits for Small Business Owners –  https://savvyperks.com    VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com    FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com    *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O  https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown  https://savvycleaner.com/reviews/angela-brown  PRODUCER: Savvy Cleaner https://savvycleaner.com

Jon talks with Theresa Lina, CEO of Lina Group, Inc., about how to own your competitive market and how to have sustainable profitable growth. THERESA M. LĪNA is the author of the bestselling book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups and has advised executives at hundreds of companies, including Apple, Amazon, Google, Nike, Disney, Cisco, Verizon, dozens of other recognized names, and many smaller, niche companies. She began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. Theresa is a frequent speaker and workshop leader on strategy, market leadership and innovation.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Theresa Lina: Website: www.apollomethod.com

Join my conversation with corporate strategy guru Theresa Lina. Theresa is the author of the bestselling book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups and has advised executives at hundreds of companies, including Apple, Amazon, Google, Nike, Disney, Cisco, Verizon, dozens of other recognized names, and many smaller, niche companies. She began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. Theresa is a frequent speaker and workshop leader on strategy, market leadership, and innovation. Https://www.apollomethod.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/paulwoodshow/message

In this episode of the Coaches Corner podcast, Lucas is talking about how to create a high-value coaching offer.A common mistake many coaches make is positioning themselves as a commodity and a service that a client can easily get somewhere else. When you do this, you are competing with apps, programs, audiobooks, and a variety of other services online. What you want to do is position yourself in such a way that communicates that your coaching is so transformational that it will change your client's life forever. It is when we can communicate this transformation can we then have a high-value coaching offer. If we have a high-value offer without communicating this properly, no one will buy.It isn't just about the money here, when you have a high-value coaching offer you hold clients accountable to make these changes and see the transformation.Don't miss out on this episode to discover the DNA to create a high-value coaching offer to see your online coaching business grow and more client wins!Enjoy The Podcast! MAKING LESS THAN $10K / MONTH IN YOUR COACHING BUSINESS?We want to chat with you this week. Click HERE to find a time to strategize with our team! Thanks For Listening!Lucas Rubix is the intense-looking bearded dude (don't worry… he's actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you're not afraid of some work).Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he's not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)Visit www.LucasRubix.com and get full access to the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you're at it and feel free to connect with him on Instagram @LucasRubixAnd if you're a passionate coach who's looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you've ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!

Ep #124 - This week on an ALL NEW Marketing Geeks, the geeks sit down with Theresa M. Lina, a recognized Silicon Valley thought leader, strategist, public speaker and best-selling author with over 25 years of experience. She is the CEO of the Lina Group Inc. and the creator of The Apollo Method, a system used with senior executives to help them achieve Market Dominance™. In today’s episode, we go into Theresa’s “Apollo Method” process and how it can be applied to ANY business. If you want to read up on the details of the “Apollo Method”, be sure to get her book,, “Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It”, where the entire framework is laid out. Beyond these accolades, Theresa has taught, coached, mentored and consulted for executives at some of the biggest companies in the world, including Apple, Amazon, Disney, Google, Accenture, PayPal and Facebook, to just name a few. She’s been involved with Stanford University since 2006, serving on the teaching team for several courses within the Stanford Graduate School of Business... AND, there’s still more… Theresa has served as Chief Strategy and Marketing Officer for VC-backed companies and has helped them raise millions in venture capital financing while also working to conduct M&A activities and integrate acquisitions. Theresa began her career at Accenture, where she helped found the Communications Industry Group and built the foundation for what would later become a multi-billion dollar business (with a ‘B’). Enjoy our interview with Theresa M. Lina. --- Learn More About Theresa M. Lina and The Lina Group LLC: Get Theresa Lina’s Book, “Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It” on Amazon at: Amazon.com/Be-Go-Competitive-Market-Customers-ebook/dp/B088RKV1WF Visit Theresa’s ‘Apollo Method’ Website at: ApolloMethod.com Visit The Website For The Lina Group LLC at: LinaGroup.com Follow with Theresa Lina on LinkedIn: Linkedin.com/in/theresa-lina/ Follow Theresa Lina on Facebook: Facebook.com/theresa.m.lina --- Please support the show by subscribing, rating and leaving a written review. We really appreciate receiving written reviews from listeners that enjoy the show and get value from it. Connect & message the Marketing Geeks, Justin Womack and Andros Sturgeon, on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Visit our website www.MarketingGeeksPodcast.com --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support

Has your phone been ringing but haven't been able to close sale? Many times we fail to actively listen to what our customers need from us. Would you believe me if I told you that you could double your sales by listening better? In today's episode Derek Johnson from https://contractorsalesacademy.com/ shares with us how to actively listen, talk prices, avoid tire kickers, and CHARGE MORE!!! Visit https://simplyintricatedesigns.com/ Subscribe, Rate, & Review!!!  

Is offering charitable work because the client is broke a good idea? Is it okay to offer cleaning services at a discounted price? You can automate your billing, client updates, and dispatches with HousecallPro.com/Angela When the cleaning client can't afford to pay a house cleaner, what should you do? Today's #AskaHouseCleaner sponsor is Savvy Cleaner Training for professional house cleaners and maids. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – DAILY GIVEAWAY*** Enter to Win - https://funnycleaningshirts.com *** MORE VIDEOS ON THIS TOPIC *** We Have 3 Small Businesses, But Can't Pay Ourselves - The Dave Ramsey Show - https://youtu.be/WV1HxOf9h7k 4 Reasons Why You Need to Use Empathy In Business – w/ Bob Bonniol - The Futur - https://youtu.be/AdQQHQdQo8E Why Offering Discounts Will Put You Out of Business | Discounting for Online and Offline Businesses - Neil Patel - https://youtu.be/zLz3JSvNUMM Lower Your Prices & Receive More Customers????? - EverythingEboni - https://youtu.be/pmGyjLgBRYo If You’re Broke Or Struggling Financially, Follow These Steps To Change Your Financial Situation - Project Life Mastery - https://youtu.be/iMBikr7lKHI *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://Amzn.To/2uxsakp Be the Go-to: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It - https://Amzn.To/3dpciaz Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, What They Don't Teach You in Business School: Real-world Sales and Service Skills You Need to Win and Wow Clients! - https://Amzn.To/2xni3d6 Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

When is the right time to raise my prices as a small business owner? What if my leads dry up? How do I charge more for my service? These are all questions we answer on today's episode of The BrandWell Podcast. 

What can you learn from a recognized Silicon Valley thought leader and strategist? A whole lot about market domination strategies. In this episode, we talk with Theresa M. Lina. the author of the best-selling book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It. Every business builder knows they need to find that perfect edge to their value proposition and using ‘The Apollo Method for Market Dominance', we discuss with Theresa what elements it takes to achieve success as a premium Go-To brand. Her tips and insight on how you shouldn't be competing on price are good reminder for all our listeners that you constantly need to evaluate the course of your mission. Theresa M. Lina is the CEO of Līna Group, Inc., which specializes in market dominance strategy. Over her professional life, she has served as chief strategy and marketing officer for several technology startups and has advised hundreds of companies. She began her career at Accenture, where she helped found, lead, and grow the firm's communications industry group, now a multibillion-dollar business unit. Theresa is a frequent speaker and workshop leader on strategy, market leadership, innovation, and technology topics. Always helping those coming up behind her, Theresa has been involved at Stanford University since 2006 as a course facilitator at Stanford's Graduate School of Business, teaching courses on Marketing, Strategic Leadership, Critical Analytical Thinking, and Principled and Purposeful Leadership. To connect with Theresa on LinkedIn visit https://www.linkedin.com/in/theresa-lina/. You can find her on Twitter under @theresa_m_lina. Be the Go-To is available on Amazon and other bookstores. #Business #CEO #marketing #Stanford #businessstrategy #valueprop #dominance #leadership #startup #founder #entrepreneur  Learn more about your ad choices. Visit megaphone.fm/adchoices

Airbnb supply madness, what is it and how does it affect your cleaning services? Every house cleaner around the globe is getting hit by a shortage in cleaning products. So, what do you do for remote Airbnb hosts when your cleaning supplies runs out? If vacation rentals are your thing, we'll show you how you can transform your cleaning business. Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for professional house cleaners and maids. And Turnover Cleaning Tips. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** FUNNY CLEANING SHIRTS – DAILY GIVEAWAY *** Enter to Win - https://funnycleaningshirts.com *** MORE VIDEOS ON THIS TOPIC *** How to Reinvent Yourself in 2020 - Nathaniel Drew - https://youtu.be/tGolcgqrRLoBusinesses Coronavirus Small Business Survival: How Will the Covid-19 Lockdown Change Your Business? - The Sun - https://youtu.be/cRH2yYNWc0A How to Adapt to Changing Times | Simon Sinek - Simon Sinek - https://youtu.be/jKop5pzHmgo Simon Sinek's - 5 Minutes on Why COVID-19 Is An Opportunity - Mike Arce - Loud Rumor - https://youtu.be/u8lExUWLCyY How to Reinvent Yourself and Your Career in the Wake of the Covid-19 Crisis - Harvard Business Review - https://youtu.be/5LQQthGf8g8 *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. How to Price Your Cleaning Services - http://amzn.to/2FSGQd2 Sell or Be Sold: How to Get Your Way in Business and in Life - https://amzn.to/2Fjo7Gf Fully Booked: How to Sell Your Service and Turn Time into Money - https://amzn.to/2LYOL8H The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter - http://amzn.to/2xF1NQs Be the Go-to: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It - https://Amzn.To/3dpciaz *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

Can your business stand out in an ultra competitive and rapidly evolving business space? In a market filled with businesses that offer the same things, the same service, and the same value, making sure your customers notice you is a tremendous task to achieve. Market dominance is our goal today as the author of a #1 Amazon bestseller, Theresa Lina, goes over the four pillars for owning the market. We discuss the need for differentiation and the constantly changing environment that means this process has to be continuous. Find out how your startup can become the go-to and even charge more. So tune in now!   Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Apollo Method Website (https://apollomethod.com/) Get the book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa Lina (https://amzn.to/3kzvaMi)   We’ll be talking about: Theresa’s backstory that led to her writing her book [01:28] Focusing on complex business solutions [04:32] The need to transition to a modern business model in the B2B space [06:51] The inspiration for the Apollo method of achieving market dominance [11:56] Do you have to be the category king? [18:45] Companies need to shift their mentality to a value-driven model [23:01] Steps to differentiating yourself in the market - Launch and Ignite [26:33] Conversations are key to identifying customer frustrations [32:51] Have an overarching brand vision then put in different dimensions to the story [37:32] The lead up to becoming the go-to - Navigate and Accelerate [43:11] Don’t make the mistake of failing to evolve [46:53] What’s next for Theresa and the book [50:03] The one thing that Theresa recommends [51:12]   About Our Guest: As the author of the #1 bestselling Amazon book, "Be the Go-To: How to Own Your Competitive Market, Charge More and Have Customers Love You For It", Theresa Lina is a well-known strategy and marketing thought leader who has helped companies achieve sustainable differentiation and evolve in a rapidly changing environment. On the education side, Theresa also works as part of the teaching team at Stanford University.   If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.    Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

How can any company - large or small - own their competitive market, charge more, and at the same time, build a customer base that absolutely loves it? This week on the Inbound Success podcast, Theresa Lina, author of the book "Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It," talks about the Apollo method - the system that she says is the secret to standing out as a brand. Theresa's method is simple and actionable, and something that any company can apply, and in this episode, she breaks down the details and talks about why so many companies get it wrong. Resources from this episode: Connect with Theresa on LinkedIn Buy the book Visit the Apollo Method website Check out some of the other resources Theresa mentioned: Visit ecorner.standford.edu Stu McLaren's website Salesforce's Trailblazers community Transcript Kathleen (00:15): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And this week, my guest is Theresa Lina, who is the author of the number one Amazon bestseller "Be the Go-To: How to Own Your Competitive Market, Charge More and Have Customers Love You For It." Welcome to the podcast Theresa. Theresa (00:35): Thank you, Kathleen. I'm so happy to be here. Kathleen (00:37): Yeah, I'm really interested to speak with you. First of all, I love the topic of the book. I mean, who does not want to be the GoTo and also have their customers love them and be able to charge more and all the things that you mentioned in the title? But also you have a really interesting background and mix of things that you do. You're not only a book author, you're a consultant. You are a teacher. You're involved in Stanford university and educating people about marketing. I wonder if maybe you could take a minute and talk a little bit about your background, how you got to where you are today and all of the different things that you're involved in today. Theresa (01:13): Okay. Yes. So yeah, my, my primary emphasis throughout my career has been strategy and marketing in the tech and mostly in the technology space and primarily B2B. So I've studied marketing and information technology at university. And then I got a job with Accenture coming out of college and spent many years with them and was in both the client on the client side. And then later helped start the industry marketing program there. And I had a global industry marketing role for one of the business units that I helped start with the partner in charge at the time. And we grew that to be over $850 million in a very short period of time with all organic growth, which was really incredible. It was an incredible ride. And now that business unit is a multibillion dollar business unit. Theresa (02:14): It's massive inside the company. And then I went off on my own. I, part of me, I had, I sort of wore two hats. I had one company that was an educational entertainment company for children, which was a personal project. And then I started a strategy and marketing consulting firm and worked with Accenture and other clients with that. And then over time, there were various times when I went back inside to become chief marketing officer and chief strategy officer for a couple of different companies, which kept me grounded because as a consultant, it's so easy to think you have all the answers and, Oh, everything's straight forward, just do this and you'll succeed. And of course we all know, any of us who've spent time on the inside, life is very different when you're, you know, dodging the bullets every day inside a company. Theresa (03:08): And one of those stints was during the dot com rise and fall. And so I lived through all of the dot com bust and the 9-11 and all of that. And then another stint was through the great recession. So you know, I definitely know what it's like to go through these hard times as somebody on the inside. And then I also have been involved at Stanford for a little over 15 years now in various capacities, both in helping with their own outreach to their alumni and their communities and stakeholders. And then also I help I'm on the teaching team for some courses and one of their executive ed programs at the business school. So I wear quite a few hats and then I have, I still have my consulting firm. Kathleen (03:59): Now let's talk a little bit about the book. Be the go-to. What does that mean? Theresa (04:03): Yeah, so, you know, one of the, the, the big problem that I was running into with my own business and that I was running into with companies that I was working for and with clients is that customers or clients started putting pricing pressure on us because they weren't seeing what made us unique and different from anybody else they could work with. And it was really frustrating because this was happening like say in my case with clients that I had had for a very long time who knew me, who knew our work, they, they had they knew we were a pretty different and the way we could execute and that we brought a lot of value. And yet they still would say, yeah, yeah, but, you know, we could go over here and get the same work for less money. Theresa (04:51): And it was really frustrating. And meanwhile, I knew that there were companies out there, Accenture, the one I, the organization I have have helped start within Accenture. We were a very high margin business getting paid very well for what we were doing. And I was on the phone with one of my subcontractors one day who told me about a friend of hers who was charging $50,000 a day for what she was doing. And she had less experience than we did. And we, you know, it was, it was incredible. And so I really became fascinated by this. What is it that makes some companies able to charge so much more than everybody else? And they can command these premium prices. They hardly ever have to compete for work. They are there the first name that comes to mind when somebody has a particular issue or problem. Theresa (05:41): And so I really wanted to understand what the recipe was. And a lot of the typical answers weren't in themselves enough having the best product, not enough having great PR or great market visibility, not enough you know, the, the list just went. So I did a, I did a lot of research and interviewed a lot of clients and executives and other people out there in the marketplace. And I came up with what seemed to me to be the recipe for my own business. And then as I wrote it down on a plane, on to Chicago, one day, literally I was jotting it down and I realized, Oh my God, all of my clients need this. This is, this is it. This is what you do. And that became what I ended up dubbing as the Apollo method for market dominance. Because later I came to realize that the parallels between what the Apollo space program had done to put a man on the moon actually were very striking compared to what a company needed to do to achieve sustainable differentiation and market leadership in, you know, a given market. Theresa (06:54): So that was the genesis of all of this. And the essence of what the book is about. I basically wrote down the methodology. I've said, I want this to be something anybody can go off and do. It's very step by step and actionable so that you don't need me to do it. And it's not a big pitch piece to get to the upsell. It's you can go off, read the book, and if you do what it says, you can, you can have a, make a remarkable difference in your profit margins and your longterm sustainability in a, even in a very competitive space. Kathleen (07:33): I'm sure everybody who's listening is thinking the same thing I am, which is, tell me more about this Apollo framework. What exactly does it entail? Theresa (07:45): On the surface it's so simple, and it almost sounds insulting because it's, it's very straight. It's very simple, but of course, when you dive into the details, it gets a little richer with some of the nuance of what you need to do. But a lot of it is bringing together pieces that a lot of companies do go out and do. There are some things that I, I see missing, which is why I did feel compelled to write the book, because I just was not seeing it discussed out in the market. So there are four phases or four pieces, and I present them in a chronological order in the book, but you can do bits and pieces. You can pull from different parts depending on where you are with your business. So the four stages at the high level are launch, ignite, navigate, and accelerate. So launch is where you decide what it is you're going to be known for. Theresa (08:35): You decide not just what product or offering are we going to put out into the market, but what, what do we want to own? What problem do we want to take full ownership for in the market where we are really the, the thought leaders around that problem. And we are the ones advancing progress in that area for the market. We have a vision for what the market needs to do and what will solve this problem. And we are in it for the long haul to to guide the market along. So that's, so during that phase, you decide what markets, what market or markets you're going to focus on, what you want to be known for. And then you develop your point of view on that problem. So what's why is it a problem? Why is it a pressing problem and what needs to be done about it? Theresa (09:24): And then you define, or you hypothesize or define your unique, what your unique approach to solving that problem is going to be. And then you put your stake in the ground and say, by golly, we own this. You might do it with a big launch event. You might do it with a press release, with a, with an ebook, whatever it may be. So that's your launch. Then ignite is where you take that point of view and you go out and your, your goal is to lead a movement in the marketplace around that issue, around that point of view, around that problem and what needs to be done about it. And of course your approach, but on a, at a higher level, it's really more about taking the market forward. So you see Tesla doing this with electric cars, you know. They have their, they have their higher purposes. Theresa (10:16): We want to accelerate the adoption of electric car technology in the marketplace. We really believe deeply that the world needs to move to electric car technology. And so when they talk about themselves, a lot of what they talk about is electric car technology, what we need to do to take the industry forward. You know, they, they talk about their cars to an extent, but it's really that, that bigger message and a key in the ignite phase is that you're getting other power brokers in the market to embrace your, your your point of view and your purpose. And so they become evangelists on behalf of you as well, out in the marketplace on your behalf. So the goal is to get that momentum going and really lead the market forward. We saw Mark Benioff do this with salesforce.com. Anybody who's watched that story unfold over the last 20 years saw him take a point of view, which said, we have got to get the world off of this expensive installed software that takes months, or if not, years, to install and millions of dollars, you know? We need to kill software. Theresa (11:24): He literally had a a logo, the Ghostbuster style logo that said, you know, get rid of software. And so when he would go out to conferences, he would not talk about the Salesforce technology. He talked about the need to put the world in the cloud. And at that time, this was incredibly controversial. And a lot of people didn't think it was going to be ever embraced. Because at that time you didn't dare put customer, your, your most precious corporate data in the cloud, no way would anybody do that. So he was an example of somebody who really went out and started a whole new movement in the marketplace. So that's the goal with ignite. The third phase is navigate, and this is where you have to walk the talk you have to deliver on your promises. So this is where you actually take your offering to market. Theresa (12:19): You sell and market your offering, you get your people on board. This is what people normally associate with the business. But the big difference is that you have a unique offering that is more than just a product. It's a true solution, so that you're, you're delivering a result. You're not just selling functions or features. You're delivering outcomes for the customer that really change their business and actually solve their problem. And we can talk about more, talk more about that later, if you want, because it's an important distinction between what, what a lot of companies need to be doing to truly be of high value and justify those higher prices versus the way they do it today. And then the fourth phase is accelerate. You have to invariably, even no matter how unique you are in the beginning, people are going to come out and start copying you, especially as you become successful. And the market is going to change. The world is going to change around you. So accelerate is all about staying ahead of the market and changing and adapting with the market. So those are the four key, the four phases. Kathleen (13:29): So I have a bunch of questions. You mentioned at the, well, let me back up. The first one is, in the world of marketing, I feel like there's a lot of buzz right now about the concept that people refer to as category creation. And and there's, you know, the book "Play Bigger", which is on that. And there's, there's a whole host of other books in that space that this sounds a lot like that. Can you talk about like, is, is that really what this is? Are there differences? Theresa (14:01): There are differences. There are differences. Yeah, I actually don't, I know, Christopher and I have had a conversation. He's a colleague in Silicon Valley and we have a lot of mutual friends. And I know that, that I know that they have a very strong, the authors of that book have a very strong point of view around category creation. And a lot of people talk about it. I personally don't believe that you have to go out and create a new category. In many ways, Salesforce did not create a new category. They, they did it differently. They did the same thing that Siebel and other salesforce automation companies were doing. They, they did the same thing, but in a different, unique way that solved a very particular problem. So my, my perspective is that the key is focusing on the problem. What, what problem are you solving for customers? Theresa (15:00): What, so it's, and it's more around coming up with a unique approach that solves that problem in a very, very high value way. So you do, I don't believe you have to go. There are many, many companies that have tremendous success that don't go out and create an entirely new category, and some analysts would even counsel you against trying to do that because it's extremely expensive and you're trying to really change, fundamentally change the market. And yes, it's doable. And I know Blue Ocean talks about those as well, to some extent, but it's, it's not necessary. The one big difference with my book is that you can apply this to any business, no matter what phase they're in. It could a solopreneur could go out and implement this for themselves, and a person trying to figure out their career could, who could apply this, or any product organization within a big company, or the company across the board. You know, it can really be applied at various layers. So it's not about category creation. Kathleen (16:10): I'm glad you've explained that because, and I'll just share, it's interesting. I have a point of view on this because, you know, I'm in a lot of different groups of CMOs and heads of marketing. And I feel like every single person I talk to says, they're creating a new category. Kathleen (16:27): And at the risk of violating my clean content rating on Apple podcasts. I just think that's bullshit. Every single company can not be creating a new category because then every single company would be in a category of one. Like, it's just, it's almost gotten ridiculous how common it is. Kathleen (16:46): And I do think there are companies that are genuinely doing it, and I think there's a lot of excitement behind that, but that, you know, I sort of like teed this up. I didn't tell you I was going to ask you that question, but, but I wanted to have that conversation because I just, I really do think it's become almost ridiculous that it's like, if you're today's marketer, you have to create a category, right? Theresa (17:07): Yeah. It also kind of depends, you know, you can define the word category and I guess in a lot of different ways you know, I think with Play Bigger, they have a great perspective and you can do that and have tremendous success. And with enough capital and enough support and resources behind you you can definitely implement their strategy. They talk about some great stuff in that book. I'm by no means denigrating what they talk about, or it's just that I don't feel that's the only way to go out and have tremendous success and and have a tremendous impact. And, you know, my focus is more on how do you go and have you know, deliver outcomes to a set of customers that are going to view you as, you know, the thought leader and the torchbearer in their, in their world. Kathleen (18:04): Yeah. So I like that. I like that you have a focus on making this accessible, accessible, I should say, because I think that that's one of the issues when people talk about category creation is it feels like you need to be VC backed and, you know, it's, it's a whole different play. Theresa (18:21): It's expensive. Kathleen (18:21): It is. It's very expensive. It's a long game, Theresa (18:24): Right? Kathleen (18:26): You mentioned at the beginning that it's, that this might seem like a big duh, but the reality is most companies are not doing these things. And so can you just take a minute and speak to why you think that is? Theresa (18:38): Yeah. You know, it really confounds me. I developed this 20 years ago and I I'm stunned that nobody has already come out and come up with it. To me, it was, you know, it's almost like writing down the chocolate chip recipe, chocolate chip cookie recipe that grandmothers have been making for eons. But so when I first came up with it, I actually found some resistance in the market. I think I was a little early and talking to people about this because it was pre-internet and they couldn't see how similar they were to other companies. As a consultant, I'm traveling around, I'm talking to lots of different people. It's like Gartner, you know, all day long. They talk to companies and every company that walks in and sounds like the last one, but to the company themselves, they, you know, they didn't see each other. Theresa (19:29): So they couldn't tell. Now that, now that digital marketing in particular has sort of put everything online companies, I think executives even now more see, they used to be very insulated from how much they looked and sounded like everybody else. And that's no longer the case. So I actually realized even last year, cause I've been trying to talk myself out of having to write this book for years, I've started and stopped thinking, Oh, well, I don't think we needed it. You know, I've heard about Play Bigger coming out. And with the way they talked about that book before it was published, I thought, I had a conversation with Christopher on the phone and after hearing him, I thought, well, I think their book might be the same as mine. Maybe I don't need to write this. And it came out and I realized, no, it's still not quite the same. Theresa (20:18): And last year I thought, Oh my God, you know, we, we need it now more than ever. And so because companies, they're there, there are a lot of, they do some of the pieces, but they don't quite put the pieces together properly. And then they're really missing the boat completely in other areas like, like a point of view, you know? Very few companies have an overarching, true thought leadership point of view about the market and where the market needs to go. They have a point of view about themselves and their product and, and their, how their product operates and why. But you should be able to take your product out of it completely and talk just about where the market is going, what the problem is and what they need to be doing about it, independent of your company. That's true thought leadership. So that's one of many examples of things that companies are, are missing the boat on. Kathleen (21:19): Yeah, I think that's, to me that's so important because I feel like it's that first step where probably 90% of the problems are. And I think you hit the nail on the head, which is that everybody thinks they are differentiated. Like, honestly, I mean, if you talk to any marketer, they're not going to say I'm doing a terrible job and I'm copying everyone else. Like they're going to give you their pitch and their value prop, and they're going to feel like they've done that. Kathleen (21:43): So I think maybe it would be helpful if you spoke a little bit more about really what it means to have that point of view, because I'm not sure that people listening are going to understand, like, what does that look like when it comes to life? Theresa (22:02): Okay. Yeah. So in the book, I have a very prescribed message framework that I believe companies should be using, especially if you are a solution to a problem. And what most technology companies, most B2B your audience has more of a B2B focus. Kathleen (22:19): No, it's, it's not, it is kind of all over the place, but I tend to talk a lot about B2B just because that's where my focus is. Theresa (22:28): And a lot of, I think a lot of it, it used to be interesting. It was so consumer and B2B were such completely different animals in the past and they still are somewhat different, but it's interesting how much more similar they are now than they, than they ever know, or in terms of how you do your marketing, but the point of view. So the message framework is this. It's three pieces. That's why there's a problem, what needs to be done about it and how you've uniquely solved the problem. So why, what, how. So the point of view is the first two. It's why there's a problem in the market. So it's not just that there's a problem. It's why is it a problem? What's the fallout from the problem? So for example, with me, I would say, you know, the problem is most companies don't adequately differentiate themselves in a way that's going to be sustainable over time. Theresa (23:20): And this was a problem because it leads to declining margins over time. It leads to price based competition. When your customers can't see what makes you different. And over time, companies have to compete on price. They have to lower their prices. Margins fall. They have fewer and fewer dollars to invest back into the business and back into their future and in marketing. And eventually they go out of business. I mean, we say, see with agencies all the time. I mean, there's some of the worst offenders and failing to differentiate. So, so what should they be doing about it? They need to come up, you know, they need to be, have a unique approach to a problem that they're, that they own in the marketplace. So that would be for me, my what. So I can talk all day long about those issues and all, all what companies are facing and what they need to be doing, et cetera, and never once talk about me or my, my company's services or, or even my book. You know, I can go all day long just on that point of view about what needs to be happening. So every company ought to have that for themselves. They ought to have that very strong perspective. Kathleen (24:38): You mentioned Salesforce earlier, which is a great example, and I love that story of Mark Benioff staging a mock protest with his sign. And are, are there any companies, maybe some more recent examples of companies that you think are doing that really well, that, that first step in your four step process? Theresa (24:57): Well, I think for sure you know, I like to use Tesla because I think again, they're kind of a textbook because they have taken such a unique approach to solving a problem that people have been talking about for a long time, which is how do you get electric car technology to be embraced? I don't think people realize that I have the year in my book, but electric car technology has been around since like the beginning of the 20th century. I mean, we're talking over a hundred years of electric car and the, and you know, gas and electric were sort of developed at the same time. And then gas took off and electric got left in the dust. So but you know, Tesla has this, this very you know, Elon Musk. I mean, he's a great example for all of his businesses. Theresa (25:42): You know, his businesses start with a higher purpose. You know, SpaceX, you know, wants to make space, travel more accessible and more practical. The Boring Company, you know, he wants to solve the traffic problem. You know, he, we need easier, better ways to get cars off, you know, to get across town. So, you know, those are examples. You know, REI, well, that's not a recent example that these, you know, I, I tended in the book, I tended to study companies that have been around for awhile. The whole point is being sustainable. You know, I think, you know, I know you talk, talk about HubSpot a lot in your podcast and, you know, I think they're a good one. The, the challenge with that company is that it's a little broad the way they talk about what needs to be done, but if they just were to focus on the, and they talk, you know, of course emphasis is on inbound, but you know, with them, I'd love to see a more focused message around, you know, what's wrong with the way most companies approach their inbound marketing and what needs to be done about it. Theresa (26:58): That would be an example of an opportunity, you know, for them to get more clear about leading the charge, even though they have done a great job of leading the charge in elevating the approach to digital marketing, getting people to be more integrated in how they do it and being more sophisticated and make it, making it more accessible to more companies. Kathleen (27:22): Yeah. Now I think it's interesting that you have your second step as ignite because it is, you know, it's one thing to have your point of view, but if nobody knows about it, it's the tree that fell in the forest. Right? Kathleen (27:35): So talk me through what that ignite step looks like or should look like, or how a company should approach it. Theresa (27:45): Yeah. So a key thing is is, is understanding the role of power brokers in an industry. So a lot of companies, a lot of marketers, I think don't quite appreciate this, and they certainly don't leverage this to their full advantage. So every single industry or every market has literally a handful of people who know everybody, are respected by everybody in that market. They, their tentacles reach, I, I nicknamed them tree trunks with vast root systems, because that's how you can think of it. You just see one person standing there, but underground unbeknownst, you know, because a lot of times you don't even know how far reaching their network is, but there's this vast network and they all talk to each other and interact with each other. So one of the keys to getting traction is getting those powerbrokers converted over to your point of view and to the point where they actually start evangelizing on your behalf and they help get the word out. Theresa (28:48): So it amplifies your message. So instead of having to reach 500 people, one person at a time, you can, with one power broker can just because they have so much power and such a voice in the market, they can immediately convert thousands on your behalf. You know, relative, let's say your market is, you have 10 or 20,000 people you're trying to reach. They can literally reach a giant chunk of it all at once. A good example of this in the technology space is Gartner. You know, if you get Gartner on board and behind what you're doing, they start writing about you in their reports. They start talking about you even informally in conversations. So and you know, the, the media can play that role, but there are also individuals just, you know, most industries have maybe a dozen who they know everybody, and they have the tipping point. Theresa (29:50): Malcolm Gladwell talks about personality types, and one is the connector. And so these power brokers are connectors. They just proactively spread the word about other people and other companies they know and put people in touch with each other. So you're looking for those types of people and that can propel you very quickly into a market in a highly credible way that you won't be able to do on your own. So this is something that a lot of companies don't fully leverage. They do go after media. And you know, of course there are social media influencers and some, some social media influencers fall into this a lot. Don't, you know, a lot of them just have their 50,000 followers and they put out a tweet or whatever. That's a flash in the pan that might give you some quick response, but you're trying to get enduring influence in the market. You're trying to become one of the powerbrokers yourself. And so you need these power brokers to help take you in that direction, but they can also make it happen a lot more quickly. Kathleen (30:55): So I think that sounds great in principle, but in my experience, a lot of the power brokers in any given market have a lot of people clamoring for their attention. And when we, you know, we started out by talking about how this approach is a very accessible one. So it's one thing if you're Elon Musk going to try and like get in front of power brokers, and of course, they're going to take your call. It's entirely another. If you are, you know, a first time founder who doesn't have a big reputation or VC backers, or, you know, that, that super powered network. So how does one go about brokering those relationships? Theresa (31:35): This is where the power of the point of view comes in because when you have a very powerful, provocative point of view on a really critical problem, and you have a perspective on what needs to be done about it, that's truly fresh and innovative. People will listen. They're, they're hungry to know to understand what's going on out there. You know, I think of, I mean, not everybody may be able to relate to this example, but I think of Jamie Oliver who is the chef out of the UK, who caught, captured a lot of attention with a Ted talk he gave about nutrition and how it, how the typical person's nutrition is literally killing them. And he gave this powerful Ted talk. He was, he was a nobody at the time, just some chef, but he had this very powerful point of view and a very passionate devotion to his point of view. Theresa (32:27): And he got the ear of lots of people and got onto the Ted stage. And eventually he got a TV show and, you know, he got a lot of notoriety, but it was because he had that point of view and Ted talks are actually a great example of points of view. They're not up there to sell anything. They have very powerful perspectives that are interesting enough for the rest of the world to listen. It's what's their slogan. Oh now I'm, now I'm drawing a blank on what it is. I'm sure somebody can put it in the show notes for us. Ideas worth sharing. So your point of view needs to be an idea worth sharing, because if it's provocative, I have four criteria, actionable, bold, controversial, and distinctive. And so the ABCD that's in the book, so you can have a reminder. But it needs to be provocative to get other people wanting to talk about it. Kathleen (33:28): I love it. So we're probably not going to go into detail on the, the last two stages because I think those are probably the ones that my audience is much more familiar with, which is having to do with going to market and really how you execute. I think, I think at least the first two stages are the ones that, that really trip people up. And let's be honest, you have to get through those to get to the second two. So I'm wondering if you, just, for people who are listening, who are thinking, I'm interested in maybe doing this, other than going out and buying the book, which they should absolutely do and we'll talk about how they can find it. What are some things like if they just want to get started, if they want to listen to this podcast and then go back to work, what are, what are one or two things that they can immediately start doing that can set them down on the path to get started with this? Theresa (34:14): Yeah, I think one thing is, first of all, it's just like any, anything else acknowledge the problem. Acknowledge that you have a problem. What I have found even as a chief marketing officer is sometimes having such a hard time getting the rest of the executive team to acknowledge that we have a problem. And marketers know how often do you feel like you're putting lipstick on a pig? You know, you inside, you know, know this company really isn't different. You know, I have to make it, I have to make it sound different, but in all honesty, it's not different. So if there's any way to get the rest of the full team to acknowledge that there's a strategic issue and that the company, this is not a marketing problem, this is a fundamental strategic issue for a company that the marketer and others in the company need to play a role in solving. Theresa (35:07): So I'd say that's one thing. It's get the team. And even, even if you're a product team or a unit within the company, just to agree that this is an issue and that you need to do something. And then the next thing is really get clear on what problem are we devoting ourselves to? What problem do we want to be known for in the market? What problem are we devoting ourselves to eradicating in the marketplace? And then, what is point of view about what it will take to solve that problem? And then figuring out how to make your approach. If you already have a product, how do we make it more unique or how do we turn it into a more comprehensive solution? And instead of just some SaaS offering with our three levels of purchase option, you know, a silver, gold platinum, or whatever you want to call it, you know, how do we turn this into a full solution? Theresa (36:05): I am, I, I have a support website out for the book Apollomethod.com. And there are some tools that I have in the book that you can also get. Just go to the website to get that. It will also help you start taking action on some of these areas right away. For example, an offering blueprint form can, it's sort of similar to the business model canvas, but it's an offering blueprint that will help you just define components of your offering. And you may see where some of your holes are right now that, that keep it from being a, a complete solution. Kathleen (36:44): Awesome. Well, those are really good tips to get started. And I think, you know, that's, that's the first step as we said. So for somebody who does want to really see this through you, you mentioned the URL for the book website. Can you say that one more time? Theresa (36:59): Yes. It's www.apollomethod.com. Kathleen (37:02): And is that where they can get the book or will that take them to it? Theresa (37:05): They can, yeah, there's a link to get the book, but they can also just go to Amazon and do a search on, on Be the Go-To and put my name in if they want, if they have trouble finding it. So Theresa Lina. And they can get the book on Amazon. It's also available on other platforms both in hard cover and hard cover paperback and ebook on Barnes and Noble and some others, I think. Kathleen (37:31): Great. All right. Now shifting gears, I have two questions that I always ask my guests. So now it's your turn. The first one is, of course this podcast is all about inbound marketing and we've talked about a lot of companies in this conversation, but opening it up, you know, when you think about inbound marketing is there a particular company or individual person that you think is really kind of setting the gold standard for what it means to do that right? Theresa (37:58): Well, right now, well, I've heard a lot of really good ones mentioned on your podcast. I listened to your podcast religiously. And so I won't, I don't think I'll duplicate that maybe they've been mentioned, but I really think salesforce.com still does. They're huge, but they do a phenomenal job of inbound strategies. Their trailblazer program is really phenomenal. It goes beyond just typical lead generation where they're really trying to, this is part of a strategy and the book, they, they, I did not work with salesforce.com, but they are a textbook implementer of the Apollo method for market dominance across the board. So they have so many great programs that are all about generating, you know, getting people to start using the product and then making the product more and more a part of their business. So I think they do a phenomenal job with all of their, the blogs and all their various blogs and materials and their free trials and the trailblazer program, the Dreamforce conference, et cetera. Theresa (39:09): And you can do everything they do. You can do it on a small scale. You can, you know, Harley Davidson started the Harley owners group with 50 people back in the eighties, and now they have, I think, hundreds of thousands. But they started with just 50 people. So you can you can start these programs with, you know, on, at a very small scale and still experience a lot of success. And then, you know, it's interesting. I don't know if you've ever heard of Stu McLaren, but he, he's a, he's one of these internet creator, you know, in the internet creator space. And he specializes in building member-based communities. And I really think he's doing some neat things around helping people and companies start membership programs, membership, or community based, or member based communities, paying members. And for example, he has this wonderful founding member strategy, which I think is really brilliant that he talks about. If you Google him and listen to some of his podcast interviews, you'll, you'll learn some interesting things from him, I think. Kathleen (40:23): Oh, I'm so interested to check that one out. Theresa (40:25): Yeah. He's one that's caught my attention lately. Kathleen (40:28): Well, funny enough. Yeah, you're right. I don't think anybody has mentioned Salesforce, even though it seems like it's obvious. Theresa (40:34): Is that right? Kathleen (40:35): But I also don't think anyone's mentioned Stu McLaren, so that's awesome. I like to get new ones. Second question, and you know the drill cause you listen, marketers always talk about how hard it is to keep up with everything. It's all changing so quickly. How do I do it? So how do you do it? How do you keep up? Theresa (40:50): Well, I definitely listen to a lot of podcasts. One of the things I love about your podcast is you get into the mechanics of things with people, especially when you're talking to people who have specific tools. You know, I just love that you dive right into exactly how did you do this? So I love listening to podcasts and reading articles and blog posts. And then I do monitor academic research because especially when it comes to analytics, because I find it useful to show me where things are going. One of the departments I'm involved with at Stanford is the management science and engineering department, which has a big analytics orientation. And so I try to pay attention to what our faculty are doing in that space. And then there's a great resource called ecorner.stanford.edu, which has lectures by different thought leaders in Silicon Valley. Theresa (41:50): And while not all of it relates to marketing, it is another, a lot of these are up and coming, for example. It's also part of put on by one of the groups in our department. And we had Mark Zuckerberg back when Facebook was just getting started. We had the Google founders when Google was just getting started. So they have a real knack for seeing what's coming down the pike. So I, again, I like to listen to that and look at what companies seem to be coming along and what they're talking about, because they're often on the front edge of things. Kathleen (42:25): That is a great suggestion. And yeah, and when I have not heard about before. Theresa (42:29): And then, you know, actually one more is political campaigns because they are, the stakes are so high. I like paying attention to what they're doing and what tactics they're using because a lot of times they borrow heavily from marketing, but they can also be borrowed from. And then my students in the Stanford marketing group are often at the front edge of what's going on out there. So I, I I like to watch what they're doing as well. Kathleen (42:55): I love that. Well, that sounds like a lot of really good suggestions. And of course, as always, I will put the links to all of those, into the show notes. So head there, if you're interested in checking any of those out this has been a lot of fun and really interesting. Theresa, thank you so much. Theresa (43:11): Thank you. This has been fun for me too. Kathleen (43:15): Yeah. Now of course you're going to want to go out and get the book. So I'll put the link to the website in there as well. And if you're listening and you enjoyed this week's episode, please consider going to Apple Podcasts and I would love it if you would leave the podcast a five star review so that others can find it as well. And in the meantime, if you think of somebody who would be a great guest, tweet me at @workmommywork. I really do check out those recommendations. And a lot of people who come on the podcast come by word of mouth. So let me know if you think that there's somebody who would make a good guest. That's it for this week. Thank you so much, Theresa. Theresa (43:53): Thank you. Thank you. This was really great. Thanks.

In a new episode of the Serve to Lead podcast, author Theresa Lina shares actionable insights on strategy and execution for enterprises aiming for dominant market positions in competitive and emerging markets. She has written a well-received new book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You […]

In a new episode of the Serve to Lead podcast, author Theresa Lina shares actionable insights on strategy and execution for enterprises aiming for dominant market positions in competitive and emerging markets. She has written a well-received new book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You […]

The customers don't want to pay for house cleaning, now what? Can you encourage clients to pay fair prices for cleaning? Sales objections during COVID are impacting house cleaners now more than ever. When clients won't pay because they think your fair house cleaning rates are too high, how do you respond? Today’s #AskaHouseCleaner sponsor is Savvy Cleaner Training for professional house cleaners and maids. #SavvyCleaner #AngelaBrown *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** How to Price Cleaning Jobs - Grow My Cleaning Company - https://youtu.be/C2SCKUQfTT8 When Client Says Your Prices Are Too High (How to Respond) - Sunny Lenarduzzi - https://youtu.be/ytTEBaqSU7s Handling the Sales Objection, That's Too Expensive - Victor Antonio - https://youtu.be/GQzFeqF5Fi4 "You're Too Expensive": How to Deal with Clients Who Say They Can't Afford You - Denise Duffield-Thomas - https://youtu.be/dJZXlr9Rv48 How To Respond When Clients Say You're Too Expensive— Roleplay - The Futur - https://youtu.be/FcyIGgFELGw *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Exactly What to Say: The Magic Words for Influence and Impact - https://amzn.to/2WqePjM How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services - https://amzn.to/2WS8DQH How to Price Your Cleaning Services - http://amzn.to/2FSGQd2 Be the Go-to: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It - https://Amzn.To/3dpciaz What They Don't Teach You in Business School: Real-world Sales and Service Skills You Need to Win and Wow Clients! - https://Amzn.To/2xni3d6 *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

Theresa Lina has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy. She has been involved at Stanford University since 2006 and has served as chief strategy and marketing officer for several technology startups. She began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. She has just released a new book called Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It.

Can I charge by the hour for house cleaning? Today we have everything you need to know about pricing cleaning jobs on tap. Streamline your billing, dispatching, and client updates with HousecallPro.com/Angela "How much should I charge for house cleaning?" Every new house cleaner and maid service asks this question. Find out how to set prices that work and skyrocket yourself to a successful cleaning business. Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for house cleaners and maids. And Housecall Pro. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown *** MORE VIDEOS ON THIS TOPIC *** Working on Commission Jobs Vs Salary Jobs - TommyBryson - https://youtu.be/qfjCJYVdio4 Pricing Structures in Your Cleaning Business - Maid in Business - https://youtu.be/E9JzszYdtRE How to Price Cleaning Services & Make More Money - Grow My Cleaning Company - https://youtu.be/eGn39WWmtJkSetting Prices for Services and Products - LinkedIn Learning - https://youtu.be/jY_0vZ1kv48 How to Bid Commercial Cleaning Job Without Lowballing - Grow My Cleaning Company - https://youtu.be/IJAktFThi4M *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo Be the Go-to: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It - https://Amzn.To/3dpciaz Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 What They Don't Teach You in Business School: Real-world Sales and Service Skills You Need to Win and Wow Clients! - https://Amzn.To/2xni3d6 Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://Amzn.To/2uxsakp *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

Welcome to another week of our Friday Jam session. This is always one of the highlights of my week. I love spending some time with some awesome people and answering some great questions. If you want to be a part of our Take Action Crew, we go live every single Friday where you can ask me any questions you have about starting your business. To join us, head over to takeactioncrew.com to sign up for free. Let’s dive right into today’s session.  Valuable Advertising and Affiliate Info  This week I had a bunch of questions related to ads and affiliate links and when is the best time to use them.  I'm excited to answer a few of those today, and hopefully, you'll find my answers helpful.  When to Apply for Affiliate or Ad Programs  Don't apply too early. You need to focus on getting traffic before you can even consider monetizing your site. Once you get there, you'll have plenty of options. We didn't turn on ads until we had 18,000 visitors to our site for one of the brands we're working on.  We do have a few affiliates but no ad networks. You'll need at least 10,000 visitors to your site to qualify for an ad network.  Don’t talk about monetization until you have traffic.  Start out by writing a few pieces of content, including reviews or comparisons, where you can go back in later and add affiliate links when you're ready. Just get the content written now, and you can do the rest in the future.  Should I Consider Advertising on My Website Yes, advertising is great. Over on brandcreators.com, I'm currency only offering private offerings. Our playbook, checklist, and signups for Brand Creators when registration is open again in July. I'm not selling anything else on my site.  We do have a resources page with all the products that we use that link to affiliate programs.  If you're driving traffic to your site to sell your own stuff, I recommend limiting your advertising to other companies. You'll just need to pick and choose what to include. On a side note, I do run ads on a couple of our other sites.  Just be sure that any ads you include on your site are of interest to your visitors.  In regards to affiliate links, you can have a few on your site, and once the traffic is there, people will see the. Keep in mind that the benefits of affiliate links just aren't there when you only have a few thousand-page views. Instead, focus on creating content and wait to get steady traffic to worry about affiliates. How to Get The Most Out of Your Blog   When you’re getting ready to start a new website or blog, it can be overwhelming. This week I answered a few questions that I hope will help make it easier to get started.  What Elements to Include on Your Homepage  Let people know immediately that they’ve come to the right place. Answer the questions they’re looking to have answered. Always have a lead magnet front and center but also make sure they know they are in the right place and not just in an eCommerce store, so it’s not a turn-off.  Ask yourself what your visitors are trying to achieve and tell them right up front how you can help. Keep your messaging on brand which will help detract people who aren’t ready to hear your message or not apart of our target market.  Why You Should Integrate Your Online Store to Your New Blog Include a tab on your blog that includes access to your shop. Integrate the two as soon as possible, especially if they are in the same niche and go hand in hand. You can always have a separate Shopify store and use a  subdomain, so it still looks like it’s all apart of the same website. Post Blog Content As Soon As Your Website is Up and Running  Who is seeing your unpolished blog if you don’t feel like it’s ready?  Just start publishing blog posts, and you can make changes to your site later. There will always be things you want to change and fix. But to an average person, they’re going to look past those things. Just start getting it running so you can monetize sooner. You won’t get any traffic if you don’t publish any content. There’s no better time like the present to get started.   How To Come Up With New Blog Content What are the five questions your market is asking right now? Write “how to” articles that answer these common questions. They are easy to answer and are asked often.  Create a content tree where you have the main content topic you’ll focus on and branch off from there. Head over to Google and use the autofill feature to see what is being searched for often in your niche and what keywords people are using.  Best Ways to Sell Digital Courses or E-books on your site.  You’ll need to create a sales funnel on your site. It can be as simple as creating a landing page in Convertkit or Gumroad. Keep it simple.   Build an email list and hop on social to bring people to your website where they can view your digital course or e-book.  How to Structure an Interview  I start by asking questions that you, as the listener, will benefit from. Know your audience and what they would want to know.   Make sure the person you’re interviewing feels comfortable.  When I interview, I only have a couple of points, including their back store.  I also ask a few of the questions, like what did they do when they had a business venture fail. So many people don’t typically share their failures, and I think it’s so important for my listeners to hear about how successful people overcame rejection and discouragement.  When I interview, I want to know what people do on the days that are bad. And how they kept pushing through. Get really raw and real. Get questions answered that they aren’t usually asked.  Live Streaming & Video Editing Tips  I’ve had a lot of questions about live streaming during the past few weeks and am excited to touch on a few of those today.  Live Streaming Videos on Multiple Platforms In the beginning, you need to get comfortable and make it easy. Start broadcasting to one platform. You can always add another platform at a later date. The goal is to get a few people watching who you can engage with. Even if you don’t have anyone watching in the beginning, still get started and don’t overthink think it.  Live streams are not easily searchable on Facebook. Consider streaming to YouTube because it’s saved on the site and makes it super easy for people to search for those videos at a later date. You can always take your YouTube video and upload it to Facebook. It’ll perform better when you upload it directly to Facebook. Should I Go Live & Stick With The Same Time Every Week When you do something live there is less structure and it becomes more natural. Just get started and know what you’re going to do upfront. Commit to yourself and show up the same time every week. This will help people look forward to joining and know when to expect they’ll hear from you. Consider answering questions that show you are an authority in your market.  How to Crop Videos for YouTube ScreenFlow is great for Mac users. You can zoom in and even slow zoom on different parts of your video.  If you’re just starting out consider going to Fiveer and hiring out someone to edit your videos for you! It’s pretty cheap to find someone and will save you lots of time from having to do it yourself if you have a lot going on.  Too Many Plugins Will Slow Down Your Site Keep your website very light so it runs faster. You don’t need a bunch of plugins to get started. If your site is slow people won’t stick around. I recommend starting out with just a couple of plugins like Yoast and an optimization plugin that compresses images.  Always check to see how your site works on mobile. Why I Don’t Charge More for My Products  I’ve had a lot of questions about why my products are so affordable. In particular, my Brand Creators Playbook. I use this all the time within Brand Creators. I only charge $4.99 for the playbook. If you buy my book, it shows that you are interested in my content and is a great lead magnet. I also want to help you succeed, and I can reach more people if I charge less. If you purchase the playbook, I do off a market selection class, but I don’t advertise to anyone else. I actually go in and show you how to go through the process to find if a market is good and show some examples of some that should be avoided.  My goal is to give people enough content and information to get them started. And if they’re interested they can join Brand Creators when it opens again in July.  Always give people as much value as you can and don’t be afraid of giving too much.  The goal is to attract the right people. Thanks For Tuning In! I hope you enjoyed this week’s Friday jam session. Head over to takeactioncrew.com to join for free. We go live every Friday at 10 am when I answer all your questions. Thanks for being here. Remember, I’m here for you, I believe in you and am rooting for you! It’s time for you to take action and go rock your brand!  Take-Aways From Today’s Episode Valuable Advertising and Affiliate Info (3:50) How to Get The Most Out of Your Blog (7:13)  How to Structure an Interview (15:40)  Live Streaming & Video Editing Tips (9:20) Why I Don’t Charge More for My Products (41:45)  Quote You won’t get traffic if you don’t publish content. There’s no better time like the present to get started.   Or  Always give people as much value as you can and don’t be afraid of giving too much. 

  As the coronavirus crisis continues, many airline passengers are still waiting for refunds from cancelled bookings. Meanwhile, some passengers have discovered that they would have to pay extra - thousands of dollars, in some cases - to rebook their cancelled flights for a different date. Recently, a Lufthansa customer in Germany was asked to pay around $5,000 to change their travel dates after the airline cancelled their flight. The matter was taken to court in Germany and the airline lost. In this episode, Matt Graham chats to Dr Matthias Böse, the lawyer that defended this court case. You'll also hear about the latest Australian airline news and the current refund policies of Qantas, Jetstar & Virgin Australia.   Episode contents: 1:09 - Fortnightly news round-up 10:22 - Interview with Dr Matthias Böse - Lufthansa loses a recent court case on rebooking fees 18:40 - Interview with Dr Matthias Böse - Consumer rights & air passenger protections in the European Union 27:00 - Interview with Dr Matthias Böse - Lufthansa Miles&More changes 30:10 - Interview with Dr Matthias Böse - Berlin Brandenburg Airport is finally opening! 35:50 - Current refund & travel credit policies of Qantas, Jetstar and Virgin Australia   Links: AFF on Air Discussion thread - a dedicated AFF thread to discuss the podcast and ask questions Court: Airlines Can’t Charge More to Rebook Cancelled Flights How to Use Qantas Flight Credit Vouchers Qantas Waives Classic Flight Reward Cancellation Fees Velocity Reinstates Limited Domestic Flight Redemptions Qatar Airways’ Generous New Rebooking Policy Refunds & Credits for Unused Travel Insurance Policies   Frequent Flyer Gazette articles referenced in the fortnightly news round-up: The Future of Travel Without a COVID-19 Vaccine NSW Re-Opening for Regional Travel Amex, Flybuys Reinstate Velocity Transfers LATAM Airlines Files for Bankruptcy List of Emirates Carrier Charges Qantas to Fly Boeing 787 to Johannesburg Qatar Airways Status Match for Velocity Members

Get used to doing this every year if you want your business to grow! I'll give you 2 reasons why you need to do it and 2 reasons why you probably still won't do it.

In Episode 5, my interview is with another amazing entrepreneur Matt Clark. Matt is an authoritative and sought after international speaker with a wealth of knowledge on all aspects relating to digital marketing. Matt is Chief Ignitor of the Virtual Edge, a business accelerator and digital media company. Matt is the inventor of the "Rainmaker" lead generation system through LinkedIn. How to to get high-quality clients from LinkedIn without spending a cent on advertising.Matt is also the author of several books including:Wake Up, How to Live a Vibrant Lifestyle, rated an Amazon bestseller bookThe Automation Playbook, Replace Staff, 50X Your Sales and Automate Your Growth Online.The Automated Income System, How to Charge More, Work Less and Feel Great About it.We talk about the mindset required to become successful at sales, the mindset required to go from employee to entrepreneur. Matt talks about how his company became a job that eventually landed him in hospital. Why you should always systemize and automate your business. We talk about, how you must carefully choose your business partners. How Matt met Wesley his current business partner, how they built and scaled The Virtual Edge to 15 countries internationally. We talk about the power of LinkedIn, finding high quality leads for your business, using Matt's Rainmaker system.We talk about how Matt became an international speaker, working with Loral Langmeier, Brian Walsh and JT Foxx.You can connect with Matt on social media at LinkedIn (MattClarkSA) Facebook matthewclarksa and Youtube (The Virtual Edge Channel).You can also get more information at:https://thevirtualedge.com/If you enjoyed this episode, please subscribe to the podcast and leave a review. Here are the links to subscribe.Apple:https://podcasts.apple.com/za/podcast/the-thrive-factor/id1475695133Spotify:https://open.spotify.com/show/79qbDmAVtQjBp4BAl8qyvzStitcher:https://www.stitcher.com/podcast/httpswwwstitchercompodcastthethrivefactor/the-thrive-factor?refid=stprI-Heart Radio:https://www.iheart.com/podcast/269-the-thrive-factor-47834963/Tunein/Alexa:https://tunein.com/podcasts/Medical/The-Thrive-Factor-p1238253/Google:https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8zMjIwNjEucnNzYou can also connect with me on Social Media here:Instagram, http://www.instagram.com/kmirouan. Facebook, https://www.facebook.com/Rouanpodcast/?modal=admin_todo_tourLinkedIn, http://www.linkedin.com/in/rouan-kruger

What’s In This Episode: Brad's back from the ConvertKit Craft + Commerce Conference, which celebrates creators across platforms. He met some really interesting people and got a lot out of it... and now he's going to reiterate what he tells people all the time: CHARGE MORE. "You can spend that time doing something you enjoy. " - Brad Lidia Varesco Racoma's design aesthetic is clean, understandable and adaptable. She's been in business for a while, and as she grows, she needs to outsource responsibilities. But which one and how do you get over the feeling that you need to check their work? "I might not be as parental. I think I'm more of a teenager running the show." - Jill Sometimes there's a parent-child dynamic that sneaks into the company. Is it a good thing? And how do you deal with it? Jill and Brad discuss. Do you parent in your business?  Guest: Lidia Varesco Racoma is an art director and designer with over 20 years of experience and a passion for marketing. Visit her website.

If you feel like your cable internet bill has growing curiously big over the last few years, you're not the only one. Kicking off the show, host, Mike Etchart, remembers the good old days of dial up internet and his $9/month American Online (AOL) bill. Then, we chat with Consumer Columnist for The Los Angeles Times, David Lazarus, about the cable companies stranglehold on regional broadband internet services and how things got to be the way they are. We also explore how the shift of TV consumers from bloated cable TV packages to cord cutting streaming services is making internet service providers (ISPs) charge more to offset their losses; but that doesn't mean these price hikes are justified. David offers a case for having more regulation in the telecommunications industry, not necessarily in a heavy handed sense, but we at least need a referee on the field or an adult in the room. Closing the show, Popular Technology Radio Producer, Cody Castleberry, describes his experience with broadband internet in the pacific northwest. Tune in for more about the under-regulated world of ISPs. [00:00:00] A Brief History of ISPs [00:05:23] Are Cable Internet Prices Justified? [00:12:30] From DSL to Cable to Streaming Video [00:19:51] Streaming Entices ISPs to Charge More [00:27:54] The Telecom Industry Needs An Adult [00:35:52] Largest ISPs and Content Bundles

ONE HUNDRED EPISODES. Where to even begin? I’ve been thinking a lot about the significance of this milestone over the past few weeks as we’ve been approaching this episode and while I recognize it as a meaningful achievement, it’s also incredibly humbling. And in this episode, I want to share some of my personal lessons, some insight into the exciting future of Studio Sherpas, as well as turn over the mic to our community. The past two years of Studio Sherpas have been filled with countless ups, downs, triumphs, and struggles, both personally, and professionally. But the constant driving force for me has always been you, the listeners and this incredible community built together. Whether you’ve been with us since last week, or from episode 1 over two years ago, there’s no such thing as Studio Sherpas without you. In this episode, we hear from a number of our listeners, past guests, a former co-host, as well as me, Ryan as I share some of my takeaways from our guests and community, as well as a look ahead at what’s next for Studio Sherpas and how you can be a part of it! If you weren’t able to get an audio clip in for the episode but want to share how Studio Sherpas has had an impact, big or small, on your business and/or life, please, please, PLEASE leave me a comment on the episode post! Links: Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Subscribe to the SSP Youtube Channel for some exciting updates coming in 2019! Smart Passive Income Podcast w/ Pat Flynn Built To Sell by John Warrillow Episodes Referenced: Episode 2: Charge More, Shoot Less, and Travel w/ Ray Roman Episode 42: The Most Fun Legal Advice You’ll Ever Get w/ Colleen Bezich Episode 60: How To Get The Clients You Want Through Relationship Building w/ Josh Gooden & Serena Jae Episode 75 How To Boost Your Creativity, Efficiency & Sales With Processes w/ Doug Darling Episode 77 Does Your Business Have Any Real Value? How To Find Out w/ John Warrillow Thanks to the following members of our Sherpas community who sent their congratulatory messages! Matt Davis of Harvest Filmworks & Lifestage Films Cory Malkin of Malkin Made Films Mark Skala of Skalawag Productions Lauren Goldstein of Golden Key Partnership - Guest of Episode 95 Caleb Wojcik of Caleb Wojcik Films - Guest of Episode 61 Mariana Keller of Brooklyn Filmworks Caleb Peavy of Unmutable - Guest of Episode 59 David Aguilar of Archaius Creative - Guest of Episode 31 Mike Schmidt of Agency Mastermind - Guest of Episode 91 Jeremy Enns of Counterweight Creative & Cut The Bullshit Podcasting Doug Darling of Tripwire Media - Guest of Episode 75 Ben Amos of Innovate Media - Guest of Episode 73 Hayley Akins of Motion Hatch - Guest of Episode 57 David Rabalais of Rabalais Creative Alexander Hollis Widmer of Vessul Creative Tina Pham of My Office Owl Jason Magbanua - Guest of Episode Trivinia Barber of Priority VA - Guest of Episode 92 PJ Accetturo of Story Frame Creative - Guest of Episode 70 Jordan Bunch of Ladybird Studios and host of Wedding Film Academy Podcast - Guest of Episode 39 Jon Connor of Jon Connor Films - Guest of Episode 4   Additional Links: Check out the full show notes page Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram   If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Referrals are not scalable! Even though hearing something like, "I've got a lead for you" is a great feeling it's not going to grow your business. If referrals are in your growth plan, then you need a better business plan. Building a business based on referrals is like sitting on a one-legged stool. As soon as you let go of it or put too much weight on it, the stool will collapse. The same is true for a business based solely on referrals. Referrals are great, but you'll only get referrals for similar businesses that you're already working with never for bigger business. So, you'll never be able to grow your company because you'll always be working with the same level of clients. The only 2 ways to grow your business are to: DO MORE WORK or CHARGE MORE. So, if you want to be able to charge more, you've got to have clients that can afford to pay more. Or if you decide to keep prices the same and do more work, then you'll have to hire a bigger team which means your profits will decrease. Either way -- you cannot grow with referrals alone. So instead of relying solely on referrals, it's important to pick a niche that your agency can dominate. What would it do for your business if you were top of mind in your category? When people think of computers, many think of Apple. When they think of search engines, most think of Google. Wouldn't it be great if your agency was the first thing that popped to mind when speaking about a particular niche or specialization? If you keep doing the same thing everyone else is doing but do it a little better your business will grow. But it will grow at a slower rate because you're pacing with everyone else and maybe just a little better at sales or marketing. Howeverm if you do something totally different and put your own spin on it, you can OWN it. Tahat's why I want you to pick a niche. I see so many agencies struggling with lead generation and it's because they don't know how to give their salespeople direction on who to go after. On the flip side, I see a ton of agencies crushing it because they have a solid niche, they know what prospects to go after and they nail it every time. What's the most profitable niche? I don't know. No one can tell you that, but you. You have to choose a niche you have knowledge and passion in. Be honest with yourself and you'll figure it out. Are you relying on referrals? What niche is your agency considering? Comment below and tell me how I can help you grow easier and faster. ======================================================= SUBSCRIBE NOW https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP ======================================================= Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012. Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies, and answers the most burning questions entrepreneurs have. SCHEDULE TUE &THUR VLOG #SwenkToday Q&A from my digital agency audience Ask me A Question http://jasonswenk.com/askswenk Podcast Wednesday: (Digital Agency Interviews) https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1 or http://smartagencymasterclass.com Follow me here: Website: http://jasonswenk.com Podcast: http://smartagencymasterclass.com Facebook: http://www.facebook.com/jasonswenk Twitter: https://twitter.com/jswenk Instagram: https://www.instagram.com/jswenk Linkedin: https://www.linkedin.com/in/jasonswenk Medium: https://medium.com/@jswenk/ Soundcloud: https://soundcloud.com/jasonswenk Music by epidemicsound.com

Two biggest things you can do to grow your agency are two of the most easy and simple things you can do. And yet, they are most often over looked. 1. CHARGE MORE. You are underestimating the value of what your agency is delivering to your clients. Also, you are not communicating the value of what you're doing for your clients. You can charge more as long as you are demonstrating value. 2. STOP AUTOMATING EVERYTHING. Just because the technology exists doesn't mean we need to automate or "botify" everything. Agency clients like to do business with people. We need to humanize, connect and build relationships and trust. Give one or both of these strategies a try. I promise, you will experience growth and increase agency profits! Comment below and let me know how it works out.  

“How much for a small dent?” You hear this many times a day if you do retail.  Of course, you have to get to the bottom of the real deal. We show you how in this episode.  But should you give a price or range by phone? I know we don’t want to and we discuss why, and how a recent observation is causing us to change our ways.    What to put in a texted or emailed price for protection Why your customer wants a price in the first place Your customer thinks one way, but here’s why you shouldn’t SHOWNOTES Links mentioned: Finding the Right Price for Your Dent Work How to Negotiate in Paintless Dent Repair Why You Need to Charge More for Dents

The best of 2016 Putting this list together was fun for Derek and I, thinking about these subjects and the impact they had on our business and life. We chose these episodes based on downloads and feedback from listeners, but also they are our personal favorites. So if you missed them first time around, definitely check them out. If you already heard them, they are worth a second listen Thank you as always for your kind attention and keep those questions coming. Here are the top episodes: #7 really two episodes: "How to Market Your PDR Business part 1" and "How to Market Your PDR Business part 2” episodes 5 and 6 Breakdown: A list of the smart things you can do to build your business, many of them free. Why they made the list: When you see these things start to work in your business, its the best feeling. Its easy for the bare essentials to slip through the cracks, having the list all in one place is a big help. #6 “Persuade Your Customer in 6 Ethical Ways” episode 7 Breakdown: What you say, do and even how you decorate your shop has an impact on your customers. The psychology behind it will help you do it on purpose in ways that help your customers make the best decision. Why it made the list: Derek and I believe this is a must read book for any business. It really had an impact on us, both in our business and life. Its a fun episode to see behind the curtain, knowing why you buy, helps you know how to sell. #5 “Are You Choosing the Right Customer” episode 14 Breakdown: Proof that not every person walking through your door is a good customer. Why it made the list: This turned my business around in 2003 when I first heard it. Trying to please all was making me cranky and I hated my business. Very empowering both for your state of mind, and your profits. #4 “The Power of No in Your PDR Business” episode 27 Breakdown: Learning to say no is surprisingly hard. Why it made the list: We hear from lots of listeners who feel as if life and events just happen. Sometimes true, but more often due to our failure to stand firm for self and family. Both why and how to say it for best results. #3 “Why You Need to Charge More for Dents” episode 29 Breakdown: The fastest way to more profit is simply raise your prices. Not as easy as it sounds, we tell you why. Why it made the list: We struggle with this as much as next guy. Sometimes we are shocked to see examples of the elasticity of price. Would you pay $800 for a haircut? #2 “Solvent Free Dent Glue with Charlie Sanders” episode 32 Breakdown: Dentglue.com offers a glue which needs no alcohol to remove. Why it made the list: Charlie has run very large shops and hailstorms and hearing his take on shop ownership is a must. Oh, yes, tips on glue pulling too. #1 “PDR Tips, Stories and T-Hotbox Tricks with Drew Lechtenberg of Druztoolz.com” episode 41 Breakdown: The newest and most important tool to PDR is the inductive dent box Why it made the list: Not only will you hear tips on using the T-Hotbox, you also get advice from a high earning hail tech. SHOWNOTES Links mentioned in this episode: "How to Market Your PDR Business part 1" Episode 5 "How to Market Your PDR Business part 2” Episode 6 “Persuade Your Customer in 6 Ethical Ways” Episode 7 “Are You Choosing the Right Customer” Episode 14 “The Power of No in Your PDR Business” Episode 27 “Why You Need to Charge More for Dents” Episode 29 “Solvent Free Dent Glue with Charlie Sanders” Episode 32 “PDR Tips, Stories and T-Hotbox Tricks with Drew Lechtenberg of Druztoolz.com” Episode 41

You can get one in person at #microconf. Otherwise you can get one mailed to you at cost. Charge More 'coin' stickers - https://www.stickermule.com/en/marketplace/10889-charge-more Charge More "badge" stickers - https://www.stickermule.com/en/marketplace/10890-charge-more

01:40 - Prepayment, Deposits, Trust, and Risk 14:55 - Pricing a SaaS (Software as a Service) Tier Pricing Grandfather Clauses Beta Test Features Unlocking Features 27:02 - Scope 30:07 - Tier Pricing (Cont’d) The Win Without Pitching Manifesto by Blair Enns 38:49 - What’s a marketing/lead generation channel that’s been successful for you that you hadn’t expected to be successful for your consulting business? Podcasting Speaking Engagements 45:03 - The Get Clients Now Approach The Freelancers' Show Episode #20: Get Clients Now! with C.J. Hayden 46:47 - If you could give yourself two or three bits of advice when you first started out, what would they be? Specialize Book Yourself Solid by Michael Port Charge More Don’t Be Afraid to Make Mistakes 51:03 - Mastermind Groups Picks Pay Your Love First (Eric) The Consulting Pipeline Podcast (Eric) Drip Sherpa (Jonathan) Double Your Freelancing Conference (Jonathan) CodeNewbie Podcast (Chuck) This Is Your Life Podcast (Chuck)

01:40 - Prepayment, Deposits, Trust, and Risk 14:55 - Pricing a SaaS (Software as a Service) Tier Pricing Grandfather Clauses Beta Test Features Unlocking Features 27:02 - Scope 30:07 - Tier Pricing (Cont’d) The Win Without Pitching Manifesto by Blair Enns 38:49 - What’s a marketing/lead generation channel that’s been successful for you that you hadn’t expected to be successful for your consulting business? Podcasting Speaking Engagements 45:03 - The Get Clients Now Approach The Freelancers' Show Episode #20: Get Clients Now! with C.J. Hayden 46:47 - If you could give yourself two or three bits of advice when you first started out, what would they be? Specialize Book Yourself Solid by Michael Port Charge More Don’t Be Afraid to Make Mistakes 51:03 - Mastermind Groups Picks Pay Your Love First (Eric) The Consulting Pipeline Podcast (Eric) Drip Sherpa (Jonathan) Double Your Freelancing Conference (Jonathan) CodeNewbie Podcast (Chuck) This Is Your Life Podcast (Chuck)

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! This time out, I talk with Patrick McKenzie about his journey through software entrepreneurship, and why “charge more for your product” is often the best thing you can do. Kalzumeus.com – Patricks blog Bingocardcreator.com – Read More The post Episode 12: Charge More for Your Product w/Patrick McKenzie appeared first on Chasing Product.

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! This time out, I talk with Patrick McKenzie about his journey through software entrepreneurship, and why “charge more for your product” is often the best thing you can do. Kalzumeus.com – Patricks blog Bingocardcreator.com – Read More The post Episode 12: Charge More for Your Product w/Patrick McKenzie appeared first on Chasing Product.