Creating Disney Magic

Follow Creating Disney Magic
Share on
Copy link to clipboard

Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

Lee Cockerell


    • May 27, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 16m AVG DURATION
    • 556 EPISODES

    4.8 from 424 ratings Listeners of Creating Disney Magic that love the show mention: jody maberry, lee's, lee cockerell, thank you lee, mayberry, format is perfect, leadership and management, creating disney magic, lee gives, listening to lee, lee s podcasts, management and leadership, thanks lee, supervisor, love lee, customer service, 15 mins, excellent leadership, become a better leader, professional and personal.


    Ivy Insights

    The Creating Disney Magic podcast is an incredibly insightful and valuable resource for anyone looking to improve their leadership skills and learn from the experiences of industry experts. Hosted by Lee Cockerell and Jody Maberry, this podcast offers practical advice, great resources, and inspiring stories to help listeners become better leaders in all aspects of life.

    One of the best aspects of this podcast is the wealth of wisdom shared by Lee Cockerell. With his extensive background at Disney and other renowned companies, he brings a unique perspective on leadership, management, and customer service. The episodes are filled with practical tips and strategies that can be applied immediately in various professional and personal settings. Additionally, the conversational format makes it easy to listen to and digest the information provided.

    Another standout feature of this podcast is the wide range of topics covered. From time management to communication skills, from building relationships to creating a positive work culture, there is something for everyone in every episode. The guests on the show also contribute valuable insights from their own experiences, adding different perspectives to the discussions.

    One potential downside of this podcast is that some episodes may feel repetitive if you have been listening for a long time or have already read Lee Cockerell's books. Since many concepts are revisited throughout the series, long-time listeners might find themselves wanting more new material or different perspectives.

    In conclusion, The Creating Disney Magic podcast is an excellent resource for individuals seeking to enhance their leadership skills and gain practical knowledge in various areas of business and life. Lee Cockerell's expertise combined with Jody Maberry's skillful moderation creates an engaging listening experience that educates and inspires. Whether you are a seasoned leader or just starting your journey towards becoming one, this podcast provides invaluable lessons that can be applied immediately for personal and professional growth.



    Search for episodes from Creating Disney Magic with a specific topic:

    Latest episodes from Creating Disney Magic

    Emotions in the Workplace

    Play Episode Listen Later May 27, 2025 17:48 Transcription Available


    “You are the problem… or you can be the solution. Manage yourself first.” Lee Cockerell answers a listener's two-part question on handling emotions in the workplace and at home. He shares strategies to stay calm, cool, and collected, even when tempers rise. Lee emphasizes the importance of managing yourself first, creating psychological safety, and learning to anticipate your emotional triggers. From family squabbles to workplace frustrations, Lee offers personal stories, practical advice, and simple tactics to become a steadier, more trustworthy leader. Read the blog for more on managing emotions in the workplace and at home.  Notable Moments [00:00:42] – How to “park” emotions when tensions rise [00:02:37] – What to do when you know you tend to overreact [00:05:54] – The value of stepping away to regain composure [00:08:09] – The importance of creating psychological safety [00:10:36] – How to keep emotions at home from following you to work [00:14:43] – Managing yourself is a full-time job Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    You Need to Ask for What You Want

    Play Episode Listen Later May 20, 2025 14:46 Transcription Available


    “If you don't ask, you don't get. It's that simple.” Notable Moments 02:28 – Why you should be asking for what you want 03:36 – The origin of Jody and Lee's working relationship 04:54 – Why most people don't ask and how it limits them 06:22 – A story about a student who asked Lee just to be known 07:58 – How to ask without seeming selfish or overreaching 09:36 – Introducing yourself to company leaders 11:52 – Don't say no for someone else. Ask and let them decide 13:19 – Challenge: Ask for something big and tell us what happens One of the simplest yet most overlooked success strategies: asking for what you want. From professional promotions to meaningful connections, Lee Cockerell explains how powerful it can be to speak up and ask. Whether you're early in your career or a seasoned leader, this episode will challenge you to be more intentional and courageous in pursuing opportunity. Read the blog for more on how people miss out on great opportunities simply because they don't speak up.   Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    reach lee cockerell challenge ask
    Bravery is Progressive

    Play Episode Listen Later May 13, 2025 22:33 Transcription Available


    "What helped me the most was, leaving home and going out on my own and getting experiences." Jumping into the unknown is rarely comfortable, but it's where true growth happens. Stepping outside our comfort zone reshapes our perspective and how we lead, work, and live. That is true whether it's traveling to a foreign land or saying yes to an intimidating opportunity. After hearing Jody share his whitewater rafting adventure in Chile, it struck me how bravery really is progressive. Every time I took a leap in my own career, the fear was real. Moving countries, taking new positions, even getting fired at one point. But with each jump, I came back stronger, wiser, and more confident in my ability to handle whatever came next. It's amazing how we talk ourselves out of risk because of fear of not knowing or the fear of what others might think. But most people are too busy worrying about their own lives to be focused on ours. Experience is the best teacher. You can read about whitewater rafting all you want, but nothing compares to being pulled under and coming out the other side. Setbacks like getting passed over for a promotion, or losing a job, often become stepping stones to something even better. The more we say yes, the easier it gets. Don't be afraid to trust yourself, and surround yourself with people who support and inspire you. Remember, courage and leadership don't appear all at once. They grow with every brave choice you make. The key is to take that first leap. You never know where it might lead. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Know When To Say No

    Play Episode Listen Later May 6, 2025 16:04 Transcription Available


    "We all have our own thing, and we all have to make that decision every day about what's in it for us, is it worth it, and is it worth my time." Notable Moments 00:36 When to Say Yes or No 03:22 Invitations Increase with Familiarity 08:02 Facing Life's Tough Challenges 12:14 Managing Life's Responsibilities 14:17 Get Organized for Success Sometimes, the most powerful tool you have is a simple “no.” During my years at Disney, I learned that it's okay to not say yes to every opportunity. The more important thing is knowing which doors to walk through and which ones to keep closed. Success isn't about overloading your calendar. It's about making conscious choices so your time and energy add up to something worthwhile. I've seen leaders rise by grabbing big opportunities. Djuan Rivers seemed to say yes to challenging new roles again and again. He didn't accept every little invitation though. He chose the moves that advanced his career and expanded his world. On the flip side, I said no to a lot of late-night banquets and endless committees so I could be ready for what really mattered the next day. It comes down to this: “Is it worth it?” That's the question I challenge myself with all the time. The best use of your time is investing in things that help you grow, personally and professionally. Say yes to the adventure, the project, or the role that stretches you, but don't be afraid to save your time for when it counts. And here's another secret: A big part of making your life easier is tackling the hard things head-on. Write down the tough conversations you're avoiding, make a plan, and just get it done. Don't let the easy distractions pile up and rob you of bigger opportunities. Master the art of yes and no—your energy, focus, and future will thank you. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Teach Professionalism

    Play Episode Listen Later Apr 29, 2025 17:32 Transcription Available


    "When you start doing what everybody does, it's hard to be noticed any longer. Professionalism gets you noticed." Notable Moments 00:40 "Stories That Work" Event Recap 04:57 Embrace Professional Etiquette 07:34 Professionalism Over Expertise 11:16 Importance of Professional First Impressions 15:20 Encourage Open Conversations Time and time again I see people underestimate the power of professionalism. Unfortunately, it ends up stalling their careers before they've even hit their stride. During our latest conversation, I shared how critical it is to set expectations for professionalism, whether you're running a classroom or leading a workplace team. I believe that professionalism is showing respect, being reliable, and paying attention to the details. Those can make or break first impressions, as well as shape your entire reputation. I learned this early on in my own career, thanks to mentors who stopped me before I made missteps in dress and behavior. The classroom example we discussed hit home. Students weren't waiting their turn, interrupting others, and leaving early. My advice: lay out the rules clearly from day one. Make professionalism just as much a part of your teaching as the subject matter. It's the same in the workplace. If you don't make it clear what's expected, chaos creeps in and opportunity slips away. Remember, your reputation starts with the small things, the details others notice but never mention. If you're a leader, teacher, or even a parent, don't shy away from the tough conversations about professionalism. It matters more than people realize, and it's often the reason some move ahead and others get left behind. Teach those soft skills such as reliability, courtesy, and awareness. By doing that you are setting people up for real, lasting success. Remember, being just “one of the herd” won't get you noticed; professionalism will. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Stories That Work

    Play Episode Listen Later Apr 22, 2025 10:43 Transcription Available


    "Stories are emotional, and when you connect with people emotionally, it sticks." Stories are the master teacher of the world. Over the years, I've seen firsthand that facts may fade, but a good story that is told with feeling and authenticity will stick with you forever. Today, we took that idea to the next level, gathering at UCF's Rosen College of Hospitality Management for our first ever “Stories That Work” workshop. Jody sparked the idea, and it was a great one. We brought together Disney veterans and leaders like Bob Allen, Rick Allen, and Djuan Rivers, all with stories that reach deep into Disney's history and heart. What I've found is that every cast member and guest has a story. Those stories shape how we learn, lead, and serve. Whether it's a family returning to Walt Disney World for generations, or a cast member sharing their challenges and triumphs, there's always a lesson wrapped inside. The stories we share aren't just for entertainment—they're teaching tools. They spark emotion, create connections, and help us remember the lessons that matter most. It's not enough to just know the facts or have the right degree; you've got to keep learning and collecting stories from those around you. That knowledge, shared through stories, is what makes you memorable and effective, whether you're leading a large operation or just making someone's day a little brighter. Stay committed to learning and telling stories. The more you grow, the more magic you bring to others. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    How to Handle Getting Laid Off

    Play Episode Listen Later Apr 15, 2025 13:58 Transcription Available


    "Sometimes you have to make some sacrifices to recover from getting fired or laid off. And you usually come out better on the other end because it pushes you to get into another business or another organization and to show off your skills." Notable Moments 03:45 Thinking Ahead Before Layoffs 07:55 Embracing Change and Growth 09:30 Networking: Consistent Contact is Key 12:58 Cockrell Academy Community Call ADD BLOG TEASER INTRO with link to website Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694. I've always believed in planning for the unexpected. When layoffs make headlines, it's natural to feel insecure about the future. However, you can turn these moments into opportunities. Once, after being laid off, I had to step back financially and take on a lesser role. It wasn't easy, but it taught me resilience and opened doors I hadn't considered. Read my blog to read more of my thoughts on how to handle getting laid off.  

    Setting Customer Service Standards

    Play Episode Listen Later Apr 8, 2025 15:26 Transcription Available


    "Until you actually spend time in the business and feel it and experience what's going on, it's hard for you to understand what you need to do to make changes." Notable Moments 01:22 Adapting Business Practices Globally 06:43 Managers Need to Lead by Example 08:15 Creating an Emotional Restaurant Culture 11:52 Passion Speaks Louder Than Words Stepping into the heart of service means immersing yourself in the culture and operations of your business. No matter where you are in the world, creating an outstanding customer experience starts with understanding. It's recognizing that every location is unique, each with its customs, expectations, and idiosyncrasies. When you're tasked with improving guest experiences, spend time in the trenches. Be there, work alongside your teams, and understand the daily rhythm of the operations. This boots-on-the-ground approach allows you to feel the business firsthand, making it possible to identify what truly needs attention and change. In customer service, your impact is in the energy you share with your team. It's about delivering expectations not just through paper or protocol, but through passion and example. When your team sees your dedication, that enthusiasm ripples down to every interaction with a guest. Creating an environment of excellence relies heavily on the manager's ability to lead by example, showcasing clarity, professionalism, and respect. Listen closely to your employees—they're your connection to what's happening on the ground. Encourage feedback, take action, and make changes that reflect their insights. This rapport nurtures a culture of inclusivity and respect, key elements in differentiating your service from a competitor's. Ultimately, delivering magic in service is about emotionally connecting with both your team and your guests. When everyone in the organization feels valued and understood, the atmosphere transforms into one that's unforgettable. And that is where real magic happens. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Building Relationships With Your Team

    Play Episode Listen Later Apr 1, 2025 15:46 Transcription Available


    "You're always communicating. When you walk into a room, when you're on the phone, when you say hello to somebody, you're sending a message and they're either believing more in you or they're believing less in you." Notable Moments 00:50 Effective Communication in Tough Conversations 06:39 Effective Teaching Focuses on Outcomes 09:39 Evolving Impressions and Authenticity 13:16 Attitude and Reliability Lead Success 14:32 Be Exceptional, Get Noticed Conversations are the backbone of trust, and trust is the foundation of effective leadership. Throughout my career, I've learned that the relationships we build—with our team or family—set the tone for all dialogues. Engaging in regular, open conversations creates a comfortable rapport that makes tough discussions a natural and accepted part of progress. When you genuinely invest time in talking to your team, it shows them you care, and when the time comes for those necessary, candid conversations, they know it's out of concern for their growth and the team's success. We must remember, it's not just about having tough conversations; it's about having ongoing ones. They open dialogue and erase hierarchical barriers, showing your team that while roles may vary, our ultimate purpose aligns. It's crucial that team members feel their voices are valued and their efforts seen, fostering an environment where productivity and engagement thrive. Reflecting on my relationship with Carl Holt, a standout hire from my Disney days, we had both professional discussions and personal chats. It was our mutual commitment to excellence and open dialogue that made our professional bond so strong. You see, being a leader isn't just about authority; it's about fostering growth, being a mentor, and showing genuine interest in your team's journey. Ultimately, the greatest job is the one you have right now. Pour your energy into excelling where you are, and opportunities will follow. When reliability and a positive attitude shine through, people notice. So, be committed, be engaged, and watch as growth happens naturally. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Learn More So You Are Worth More

    Play Episode Listen Later Mar 25, 2025 18:43 Transcription Available


    "Get up to speed on how to use something, what it means, where you would use it, or why you have to understand it. Then talk to people about it." Notable Moments 01:12 Talking about passions can help break you out of introversion. 04:49 Leave a legacy in your industry by being a teacher. 08:48 Networking can lead to opportunities by connecting with people and understanding what they offer. 11:15 Learning comes with intentional experiences and listening.  15:28 Preparation is essential to meaningful interactions. 17:29 Invest in learning to increase your value. Continuing to learn more is the key to staying relevant and valuable in today's fast-paced world. Throughout my years I've seen the way a desire to gain new knowledge has helped people in their profession. The more you know, the more valuable you become. It's not just about accumulating information though. The people that are creating magic are the ones using that knowledge to solve problems and come up with innovative ways to address changes. Read my blog for more on why I believe when you learn more you are worth more.  Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

    Having Candid Conversations in the Workplace

    Play Episode Listen Later Mar 18, 2025 16:17 Transcription Available


    "There's a lot of things in our mind that are probably not true. We just don't take the time to figure out what the problem is. People don't want to have those conversations."  NOTABLE MOMENTS 01:06 Addressing Resistance to Change in the Workplace 05:06 Fix Assumptions: Hear Their Side 10:04 Improving Communication Through Diplomacy 12:17 Balancing Technical Skills and Teamwork In any workplace, the ability to have candid conversations is a necessity. As a leader it is important to be be able to address tough issues with the ease and confidence that keeps your team thriving.  When you're leading a team there will be concerns that come up. The real magic begins when you address these head-on. If there's a lingering suspicion or discomfort, it's your responsibility to confront it politely but firmly. It's important to bring it out in the open rather than letting it fester unaddressed. Often, as I've experienced, these issues stem from misunderstandings. People tend to think they're doing a great job because, honestly, our brains are wired to assume our own competence. Candid conversations provide clarity and an opportunity for everyone to be aligned with the office's goals. Your role is to guide teammates into a collective commitment to excellence. Remember, your business reflects your values, and every employee contributes to your organization's reputation. If your staff is resistant to change or stuck in negativity, it's on you to steer that ship back on course. Progress often involves discomfort, particularly when long-term employees resist change. Approach these conversations as opportunities for growth. Sometimes, it's a matter of respectfully asking, "How can we do better?" Listening to feedback can highlight system flaws or personal issues affecting their performance, giving you a chance to solve problems jointly. Embrace these conversations with openness and purpose. They're not just about fixing current issues; they're about fostering a culture of continuous improvement, ultimately crafting a team poised for success. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Why Don't You Ask for Feedback

    Play Episode Listen Later Mar 11, 2025 14:27 Transcription Available


    "You don't get in trouble for what you know. You get in trouble for what you don't know." Notable Moments 02:24 Be Average or Be Excellent 03:59 Empowering Change Through Feedback 07:31 Build Trust By Taking Action 10:37 Honesty Creates Impact 13:46 Cockerell Academy  Creating excellence is magic, and the secret lies in the details. From my experience, true magic in any business is when you're so good, people wonder how you do it. Everyone in the organization strives for excellence rather than settling for average. Whether it's a seamless customer service experience or a perfectly executed operation, the moments when customer service leaves you smiling are all by design. Read my blog for more on creating magic by asking for feedback. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

    Explain What You Can Do For Me

    Play Episode Listen Later Mar 4, 2025 20:13 Transcription Available


    "You have to figure out a way to stand out. Then whatever that thing is, tell people. Let them know here's what I can do for you." Notable Moments 01:02 Combining Past Ideas for New Solutions 03:34 Disney vs. Universal: A Fascinating Rivalry 07:30 Pursuing Passion Versus Guaranteed Salary 10:32 Hiring Focus: Holistic Candidate Evaluation 13:43 Performance Over Credentials 17:46 Adaptable Career Flexibility Needed Unlocking opportunities isn't just about what you've done or where you've studied. It's about being able to explain to people what you can do for them.A degree is not the only way to open doors. It's your ability to say confidently, "Here's what I can do for you," and deliver on that promise. Read my blog for more on how you create your own kind of magic in your career. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Innovation in Leadership

    Play Episode Listen Later Feb 26, 2025 22:09


    Using Video for Customer Support

    Play Episode Listen Later Feb 18, 2025 14:03 Transcription Available


    "Customers today really want that speed of answer. They are impressed when people who get back to them quickly and answer their questions." Video can transform your customer service in ways you might not have imagined. It seems like today speed and personalization are key. I have found that using video for customer support can set you apart from the competition. Read my blog for more from this episode on how video makes it easier to connect with your customers on a personal level.  Notable Moments 00:37 Addressing Customer Support with Videos 04:57 Effective Communication Through Video 07:14 Using Video for Internal Communication 10:12 Planning for Clear Communication Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Blending Operations and Experience Design

    Play Episode Listen Later Feb 11, 2025 20:56 Transcription Available


    "If you have a dream, it you can't just kind of follow it and expect it to happen. You have to chase it aggressively." Notable Moments 00:46 Collaboration between creative visionaries and operational experts creates a magical experience. 05:33 Guests seek unique experiences and heartwarming stories. 06:37 Imagineers need curiosity, collaboration, teamwork, and business acumen. 10:38 Imagineering offers diverse creative opportunities across 115 disciplines. 13:18 Unexpected delights and special gestures enhance the experience. 17:43 Embracingo new opportunities as an author and speaker. Bob Weis, former President of Walt Disney Imagineering, knows a thing or two about blending creativity and operations to create everyday magic. He joins to talk about transforming dreams into reality through teamwork, storytelling, and surpassing guest expectations. Read the blog for more about blending operations and experience design to create everyday magic. Connect with Bob Weis www.bobweis.com Order the book – Dream Chasing Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Leading in a Family Owned Business

    Play Episode Listen Later Feb 4, 2025 16:46


    When it comes to running a family business, one of the hardest transitions is passing the torch to the next generation. Many founders wrestle with the reality that their successors might not share the same drive or passion. Ultimately, people are the cornerstone of any business transition. Read the blog to hear how leaders can make the people in a family business feel valued and heard by offering meaningful support and success. Notable Moments 00:57 The Myth of Third Generation Business Decline 03:30 Inheriting Without Passion's Impacts Company Success 09:08 Generational Trends and Values Evolve 11:04 Prioritize Building Relationships Over Immediate Changes 14:29 Focus on Hiring, Training, and Treating People Right Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Managing a Remote Team

    Play Episode Listen Later Jan 28, 2025 15:57 Transcription Available


    "So often when things change, we worry. But then we're using the problem, not the change." Managing a remote team is a new reality we have to embrace. A listener shared his concerns about managing a customer service team that transitioned to remote work back in March 2020 and has remained remote ever since. Managing a remote team still requires a organizational culture, consistency, and effective communication. Read the blog for more from this episode on ways to address the challenges and make sure teams remain effective and motivated. Notable Moments 00:43 Evaluating Workplace Changes and Challenges 04:04 Effective Remote Team Communication 06:50 Return-to-Office Challenges and Decisions 12:20 Decide and Commit to a Plan that Aligns with the Goals Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Inspiration is the Real Work of Leaders

    Play Episode Listen Later Jan 21, 2025 15:02 Transcription Available


    Inspiration isn't just a buzzword. It's the real work of leaders. Years ago, I realized that creating an inspired environment isn't about grand gestures. It's about subtle, everyday actions that build a culture where people feel they belong and are valued. Read my blog for more on how inspiration is the real work of leaders. Notable Moments 00:57 A supportive, well-resourced environment inspires people to love their work. 03:52 A non-toxic, supportive environment where individuals feel safe and valued leads to self-management, satisfaction, and low turnover. 07:53 Hiring the right people is crucial for creating a positive work environment. 12:19 Recognize and appreciate others; it motivates them and makes a difference. 14:25 Discover more with "The Main Street Leader" or CockerellStore.com Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    How to Organize Your Time

    Play Episode Listen Later Jan 14, 2025 16:59 Transcription Available


    ADD QUOTE Every day is a new opportunity to achieve your goals. A lot of people make New Year's resolutions and set big plans for a fresh start, but I believe every day marks a new beginning. There isn't a secret way of doing it. It's just a matter of getting started and sticking to it. An essential strategy for turning intentions into actions is having a plan. But remember, planning alone isn't enough if you're not executing. Often, we're held back by procrastination or insecurity. If you want to write a book, you don't wait for the perfect moment; you start writing every day. If you want to improve your health, you start by putting on your jogging shoes today, not tomorrow. Using a planner can be incredibly powerful. Writing down your tasks and goals makes them visible and harder to ignore. It's a small step that makes a big difference. It creates a system that keeps you accountable. I often hear from people who've started using a planner and how it has transformed their productivity. Something as simple as a planner can bring immense clarity to your responsibilities and help prioritize what truly matters. Life moves quickly. If you don't take charge of your time, it will slip through your fingers. By organizing your day and addressing your responsibilities daily, you set yourself up for success. You don't need to wait for a new year to begin; you can start creating magic right now. Notable Moments Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    How a Leader Should Communicate

    Play Episode Listen Later Jan 7, 2025 15:13 Transcription Available


    "Is it hard to be a good leader? Yes, it's hard. But it's satisfying to have people you're helping every day, being available for them, and sharing your knowledge making them better." Notable Moments 00:47 Impact of promote a culture of availability and trust between leaders and employees 05:50 Open communication prevents disasters and protects reputation 09:34 Risk of not being accessible or approachable, such as people seeking alternatives 10:13 Being unavailable worsens organizational and individual issues 13:32 Dissatisfaction can lead to unexpected or unwanted actions When I was an executive, I made it a priority to be available, and not just in theory but in practice. Being approachable isn't just about having an open-door policy. It's about creating a culture where employees feel genuinely comfortable reaching out. Read the blog for more from this episode.  Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Making Your Operation Run in Your Absence

    Play Episode Listen Later Dec 31, 2024 12:14 Transcription Available


    "If if you can't take a day off, you've really messed up. You haven't got the right people, I guarantee you." Notable Moments 01:32 Hire reliable, well-trained people with good attitudes. 05:50 Train employees for independent, confident work. 07:13 Empower staff to operate independently and efficiently. If you can step away and your operation still runs like clockwork, you're doing things right. In order to make that happen you need to hire right, train right, and treat your people right. Read more in my blog on how to make this happen in your organization.  Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Making Everyone Feel Important

    Play Episode Listen Later Dec 24, 2024 18:37 Transcription Available


    "One of the best gifts is when either your kids or somebody else says, thanks for all you do for me. You really helped me. I see things differently today than I did before. I'm glad I met you." Notable Moments 00:37 Lack of recognition and future prospects causes widespread unhappiness and conflict. 05:06 Opportunity and investment in training and development lead to employee retention. 08:54 Mentorship can have generational impact. 11:05 Rewire brain by focusing on positive environments and interactions. 14:21 Open communication improved our personal lives and eliminated job-related uncertainties. 17:48 Course "Everybody Matters" at Cockerell store promotes workplace inclusivity. Every day you have the power to make someone's day better. One of the most crucial leadership lessons is making everyone feel like they matter. You'd be surprised by the ripple effect of showing authentic appreciation. Read my blog for why you need to make everyone feel important. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

    When Mother Nature Impacts Customer Service

    Play Episode Listen Later Dec 17, 2024 14:08


    "Part of your training program for new hires is to look at these situations and say this is going to happen, and here's the answer. Here's what we say and here's what we do." NOTABLE MOMENTS 00:43 The Legacy of Harris Rosen 02:50 Handling Customer Expectations in Uncontrollable Customer Experiences 07:48 Prepare for Unforeseen Events By Controlling What You Can, like Schedules and Production. 12:32 Creating and Preserving Memorable Experiences. 13:19 Customer Service Resourcesa at cockerellstore.com If there's one thing we've learned over the years, it's that even the best-laid plans can get derailed by Mother Nature. At Disney, we navigated our fair share of weather-related challenges. While you may not be able to control the atmosphere, you can control how you respond. First, it is important to take a moment to acknowledge the incredible legacy of Harris Rosen. He has left an indelible mark on Orlando through his work and philanthropy. His example is a testament to how one person can make a massive difference, even in unpredictable circumstances. There are many times in customer service that you cannot guess what is going to happen. A listener recently shared a challenge they were having at a zoo. Guests sometimes miss seeing the animals due to weather or other uncontrollable factors. This situation isn't too far removed from what we've faced at Disney. From rain showers at the Magic Kingdom to animals deciding to stay hidden, guests like to be able to see what they plan for. The key is preparing your staff for the moments that aren't what guests anticipate and making sure they know how to provide excellent service recovery. Handling these situations boils down to a few core principles: empathetic apologies, good training, and sometimes offering compensation like return visit tickets. As Jody and I highlighted, excellent customer service even in less-than-ideal conditions can leave a lasting positive impression. Your team should know how to handle those complaints effectively, leaning on recovery strategies we've talked about before. Remember, you can't control the weather or animal behavior, but you can control your response to disappointed guests. And, that often makes all the difference in turning a potentially negative experience into a memorable one. Keep creating magic in all that you do, even when Mother Nature throws a curveball. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Don't Give Customers a Reason to Visit Your Competitor

    Play Episode Listen Later Dec 10, 2024 16:07 Transcription Available


    "Telling people what to do is good, but telling them how to do it is even better." NOTABLE MOMENTS 02:53 Customer experience when employees badmouth colleagues and customers 06:14 Reoccurring behavior can signal a lack of action despite recognizing problems. 10:02 Multiple options, including online ordering, make customer service essential 12:42 Retain customers by preventing exposure to competition. The difference between businesses that run smoothly while others fall apart is the culture of service. Jody recently had a personal experience that perfectly highlighted this principle. During a visit to a local auto parts store, Jody was on the receiving end of an unprofessional employee's behavior. This employee was downgrading coworkers and even criticized Jody himself right in front of him as he tried to make a return. It's no surprise Jody decided to take his business elsewhere. When he did, he found a competitor who provided exceptional service. They were able to guide him through options for his car headlight using kindness and expertise. The lesson here? One bad experience can drive your loyal customers straight to your competition. Incidents like these usually signal deeper issues within an organization. A poor culture allows these negative behaviors to fester and affect customer service. Effective leadership and management ensure that employees understand and align with high service standards. When Jody called the manager to report the incident, the response was underwhelming. He was given a mere promise that the manager would "remind the employee of service standards." This didn't instill confidence that real change would happen. Managers need to go beyond lip service and take decisive actions to correct a toxic attitude among employees. These days it is easy and tempting it is for customers to switch to alternatives like Amazon when local businesses fail to meet expectations. Great service isn't just a bonus; it's essential for the survival of a business. Remember, don't give your customers a reason to look elsewhere. Exceptional service can be your strongest competitive edge. Whether it's through personal interactions or efficient service, always strive to exceed their expectations. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Dealing With Coworkers Wasting Your Time

    Play Episode Listen Later Dec 3, 2024 12:10 Transcription Available


    "You can either speak up or stay unhappy." NOTABLE MOMENTS 00:50 Address work issues to maintain productivity 05:20 Overcoming the mental challenge of speaking up. 06:20 Supervisor should conversations to resolve issues. 08:02 Set boundaries with productive and unproductive conversations. 10:50 Time management course available for organizations. There is always a way to turn around time management issues at work. When you are dealing with coworkers wasting your time there are often two choices. To stay silent and remain unhappy or to speak up and seek a solution. Take a listen and read my blog to hear how addressing issues can open a pathway to more efficient teamwork. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Lessons from the Latest Creating Magic Mastermind

    Play Episode Listen Later Nov 26, 2024 10:58 Transcription Available


    "Every time you're involved in a conversation with a group of people, you have the opportunity to learn something." NOTABLE MOMENTS 00:42 In-person problem-solving beats quick Zoom meetings. 06:45 Speak less, listen more, and hear different perspectives. 07:31 Diverse professionals' benefit from multi-generational career insights. 09:40 Next Creating Magic Mastermind in April 2025 There's something valuable to learn from every interaction! I recently had the 9th Creating Magic Mastermind along with Jody Maberry, and let me tell you, it was an incredible experience. Just when I think I've seen it all, I'm blown away by the unique experiences and perspectives everyone brings to the table. Read the blog for more about the latest Creating Magic Mastermind.  Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Ask People What They Learned

    Play Episode Listen Later Nov 19, 2024 14:07 Transcription Available


    "Teach people, they'll get better. And, if you're not learning every day, you're getting behind." NOTABLE MOMENTS 02:17 Feedback and learning reinforce opportunities for improvement and growth. 04:33 Mastermind meetings encourage openness and candid discussions. 05:53 Reflections from Mastermind Attendees 12:48 The Power of Sincerity and Gratitude After a meeting or events it is always good to ask yourself, "what did I learn?" This was put into action at the last Creating Magic Mastermind. We wrapped up by asking everyone to share one key takeaway they gained from our time together. This seemingly simple exercise turned out to be impactful for everyone in the room. Read my blog about what people shared.   Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Let People Solve Their Problems

    Play Episode Listen Later Nov 11, 2024 24:50 Transcription Available


    "Organizations have to get to the point where everybody in the organization feels comfortable speaking up. Those people know things you don't know as the leader and as the manager." NOTABLE MOMENTS 01:03 Open dialogue to enhance organizational culture 04:56 Get culture right to boost business success 08:55 Weekly meetings reveal issues otherwise unknown 10:55 Trust and collaboration improve organizational culture significantly 16:19 Wrong path often results from poor behavior 19:58 Simplify and ease customer experience to improve 21:49 Problems and solutions both come from people 24:19 Event details at cockerellstore.com As nice as it would be, you can't solve big problems in 15 minutes. When I was leading operations at Disney, I learned the value of giving problems the time they deserve. When I read Peter Drucker's "The Effective Executive," it struck me how often we try to patch things up with quick meetings and band-aid solutions. Whenever we would do that we'd get the same result. Guess what it was? A year later, the same issues still linger. So, we changed the game. Read this blog about the adjustmentswe made that made our people feel more committed and involved. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.    

    Understand Your Real Competition

    Play Episode Listen Later Nov 5, 2024 17:11 Transcription Available


    "You gain a lot more business by improving the experience, the quality of your teams, and the training." When I was with Disney, people often assumed our competition was Universal, SeaWorld, or even destinations like Las Vegas. The reality is that our real competitors were the things within our control. Read my blog to learn about the things we prioritized instead of worrying about other organizations.  NOTABLE MOMENTS 01:01 9th Creating Magic Mastermind 02:12 Know who your real competition is. 04:31 Focus on improving your business, experience, and quality 08:48 Excellence requires attention to detail 11:55 Navigating team, corporate, owners, and finance constraints. 13:26 Offering an exceptional experience build brand reputation and retention 16:42 Visit Cockerellstore.com for Creating Magic Mastermind details and join the waitlist Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Leaders Have Powerful Words

    Play Episode Listen Later Oct 29, 2024 19:55 Transcription Available


    "Be careful what you say and do because your words are going to do harm or they are going to do good." NOTABLE MOMENTS 00:53 Hurricanes forced Disney to improve preparedness. 04:40 Be mindful and prepared for crises. 08:12 Childhood environments on personal development and leadership. 10:38 Repeated questioning improves behavior through reflection. 13:32 Cultural differences affect workplace behavior expectations. 17:22 I ensured visibility to maintain my reputation. Words matter, especially when you're leading a team. When I was in charge of Disney's operations, we faced numerous hurricanes in 2004. It wasn't just about managing logistics or coordinating safety measures. It was also about using the right words to keep everyone calm and informed. Read my blog for more on how words matter in moments like that.  Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Preparing for an Event

    Play Episode Listen Later Oct 22, 2024 16:30 Transcription Available


    “The value of getting grouped together at an event for a couple of days is just talking about things. That is where most of the solutions come from.” Notable Moments 00:53 Delegate responsibilities such as logistics and agenda 05:24 Masterminds should allow for collaboration since solutions can be transferable 08:06 Reminding attendees to apply lessons and value connections from events 12:24 Encourage actionable strategies to inspire self-motivation and implementation post event 13:18 Impact of family attendees and discussions across generations When we first started the Creating Magic Mastermind events, I wasn't sure how they would turn out. There were always people asking about my years of experience from my time at Hilton, Marriott, and Disney. But bringing people together for an intensive two-day workshop was different than have conversations over a cup of coffee. Even though I was hesitant to start, I quickly learned how to help create magic through events like these. And a lot of the success comes down to how you are preparing for an event. Read more on my blog.  Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Why Do Leaders Feel Lonely

    Play Episode Listen Later Oct 15, 2024 23:02


    "We don't get better when we're under stress, we get worse. We get quiet and we get isolated and nobody sees us. The success came when I changed the way I was dealing with my problems and became a more empathetic leader." Early in my career, I was known as “the Doberman.” I managed with an iron fist and thought fear was the way to get things done. Meanwhile I was feeling isolated, stressed out, and disconnected. I was raising my voice, intimidating staff, and constantly feeling the weight of leadership alone. It was like being lost. I was being buried by insecurity. After a while I had a realization that changed the way I lead. Read about it in my blog.  Notable Moments 04:24 Creating a positive, supportive work environment. 07:23 Stress and pressure can lead to isolation and anxiety. 10:18 Handle problems promptly to avoid overwhelming stress. 14:58 Success grows when leaders treat people well. 18:55 Seek help if the pressure of leadership leads to loneliness and isolation.  22:01 Encourage conversation through engagement and resources Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.    

    Leading a New Team

    Play Episode Listen Later Oct 8, 2024 15:55 Transcription Available


    "Get to know them. Bring them into a room, and talk about how you like to work, and what's important to you. Create an environment where people are not afraid to see you." NOTABLE MOMENTS 00:37 Leading a team you inherit  04:51 Build relationships, avoid premature changes, seek gradual improvement. 07:55 Collaborate, communicate, and respect deadlines to succeed. 10:34 Business insights empower employees for a better future. 14:15 Disney prioritizes physical and mental health safety. When I became the Executive Vice President of Operations at Walt Disney World, I took on a team that had been working together long before I arrived. It was unfamiliar territory, and I had to discover my place within an established team. Naturally, I wanted to make my mark, but I knew I had to do it thoughtfully. Read my blog to learn what I did to create magic with my team.  Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    The Truth Matters in Leadership

    Play Episode Listen Later Oct 1, 2024 14:30 Transcription Available


    “We've got to know the whole truth to solve the problem, because the parts you leave out may be the problem." Notable Moments 00:34 Creating a culture where honesty is respected and not punished. 03:50 Truthfulness builds trust and credibility in leadership. 10:12 Build integrity early; admit mistakes to supervisors. 11:45 Always inform leaders promptly about any potential issues.   Telling the truth is ALWAYS worth it. When I began my journey in leadership and management, there were moments where telling the whole truth felt almost impossible. Over time I learned that every challenging conversation is a step towards stronger, more authentic relationships and a thriving professional environment. For more on why the truth matters in leadership read my blog. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

    Finding a Mentor

    Play Episode Listen Later Sep 24, 2024 16:53 Transcription Available


    “Find a mentor that will be honest with you. That's how you're going to learn the most." Notable Moments 00:32 Expert advice differs distinctly from organic mentorship. 01:10 Choosing the right mentor 04:43 Knowing what to ask a mentor 08:30 Ways to build and utilize a mentor relationship 12:43.How to approach a potential mentor If you're looking for a mentor or some solid advice, take the leap and ask. When I joined Marriott and later Disney, I didn't have mentors handed to me on a silver platter. I reached out, asked questions. Sought advice. Do you know what I heard back? Not now. Too busy. Maybe later. Not interested. Work harder.  It feels frustrating getting halfhearted or no responses. It didn't stop me though. You can read my blog for more about what I did next. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.      

    Should a Leader Know Everything Their Team Does

    Play Episode Listen Later Sep 17, 2024 13:37 Transcription Available


    "Create trust in the organization. Let people know that you don't know everything, you don't plan to know everything, and you're there to help them get what they need from the organization when they need it." Notable Moments 00:57 A leader's role is to support, understand, and guide  03:56 Create a culture of trust for open communication and support 09:34 Avoid anxiety by trusting the competent people you hire 11:41 Understand your business by istening to employees and customers Should a Leader Know Everything Their Team Does As a leader, it's okay not to know everything your team does. When I was promoted to oversee operations at Walt Disney World, I didn't fully understand the intricate details of every department. Imagine being responsible for managing a place as large as a city with over 50,000 cast members. There were times I felt totally out of control. But you know what I learned? You don't have to know everything. Read more about this episode here in my blog. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Be an Expert

    Play Episode Listen Later Sep 10, 2024 22:01 Transcription Available


     "Magic's when you do such a good job, nobody can figure out how you do it." Notable Moments 01:27 Experience and education provide solutions to problems. 05:46 Becoming the Go-To Expert in Your Field 07:04 The Importance of Keeping Up With Advancements 12:03 Consistent Quality and Communication 13:41 The Power of Excellence 15:12 Importance of Industry Expertise If you're aiming to be an expert in your field, keep feeding your brain and stay persistent. 25 years ago, I was terrified to speak even if it were for just 2 minutes. Fast forward, and I've given presentations ranging from 90 minutes to 4 hours without any notes. How did I get there? By focusing on things I'm passionate about and continually learning.  Read more in the blog found here.  Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

    Should Everyone Be Trained as a Leader

    Play Episode Listen Later Sep 3, 2024 13:26


    "Don't depend on your company to prepare you for the future. Invest in yourself; read, learn, and grow daily. Your future self will thank you." Notable Moments 01:56 Identifying Future Leaders in Organizations 03:14 The Value of Developing Employees 07:21 Taking Ownership of Your Time and Learning  09:44 Improving Employee Commitment Through Development Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694   Spreading leadership training across all levels can be beneficial for organizations. Long-time listener, Eric, recently asked if leadership training should be exclusive to those already in leadership positions. This is always an interesting question because my experience has show that it's essential for everyone to grow and excel, both personally and professionally. Notable takeaways Leadership Training Enhances Commitment: Training employees, even those not in designated leadership roles, fosters a sense of appreciation and commitment. When workers feel invested in, they're more likely to exhibit improved productivity and loyalty. Self-Learning is Crucial: Don't rely solely on your company for personal development. Take ownership of your growth by seeking knowledge through books, podcasts, courses, and seminars. Proactively engaging in self-learning prepares you better for future opportunities and challenges. Small Steps Lead to Big Gains: Integrate learning into your daily routine. Whether it's reading a book during breaks, listening to a podcast episode, or engaging in online courses, these small, consistent efforts accumulate over time, significantly boosting your knowledge and skills. Don't wait for your company to invest in you—take charge of your own development. Dive into books, online courses, and podcasts like ours. Remember, self-improvement is your responsibility, and your future is in your hands. Take a listen to episode 517, Should Everyone Be Trained as a Leader. Whether you're a seasoned leader, an aspiring one, or somewhere in between, this episode promises to offer great insights. Learn More by Reading "Creating Magic" "Creating Magic" continues to be a vital resource for aspiring leaders and managers. It's even used as a textbook in colleges across the country! If you haven't yet, grab your copy at CockerellStore.com and start your journey to creating your own magic. Featured Course: The Frontline Rules "The Frontline Rules," is a course in the Cockerell Academy designed to elevate frontline staff performance. If you're looking for something else, there are many courses designed for anyone looking to enhance their leadership skills. Upcoming Articles in The Main Street Leader Keep an eye out for the upcoming volume of The Main Street Leader, where I share more about lessons from throughout my career journey. The newsletter offers tips on how to train for the leadership role you are in or the want. Vacation Planning Ready to take a trip? Make sure you reach out to Magical Vacation Planners. They are always training their team so they are ready to lead you through the ins and outs of your vacation. You can reach them at 407-442-2694.

    Body Language and Hospitality

    Play Episode Listen Later Aug 27, 2024 15:39


    "There is a clear difference between those who have their act together those who are just half there, not communicating well and not paying attention." Key Moments 05:32 Presenting yourself professionally leads to opportunities. 08:32 Body language impacts the perception of professionalism.  10:22 Understand professional etiquette in job interviews. 14:41 Frontline Rules is a course that supports personal and organizational improvement. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694 Body Language and Hospitality First impressions are made within seconds. That is why professionalism, appearance, and a good attitude are crucial in hospitality. They can quickly make or break a customer's impression of your organization. That is why sometimes it is more important to "hire for the smile and train the skill." Understanding how non-verbal cues impact hospitality can make a significant difference in how you connect with others and create magical experiences. During this episode I highlight ways to ensure you and your team are presenting yourselves in the best possible light every day. This attitude doesn't just help in your career but builds trust and leaves positive lasting impressions of your organization.  Notable Takeaways: First Impressions Matter: Learn why first impressions are formed within the first 20 seconds and how to ensure you always make a positive impact. Professionalism Counts: Discover the importance of maintaining a professional appearance and the impact it has on your odds of getting hired or promoted. The Power of Body Language: Understand how non-verbal cues like eye contact, posture, and a welcoming demeanor can set you apart. Training for Excellence: Get insights into why it's crucial to train for skills but hire individuals who naturally exude warmth and positivity. Whether you're aiming for a promotion or running a small business, confidence and professionalism will set you apart. At Disney, it was my job as a leader to show how important it is to present ourselves in the best possible light—every day. This attitude doesn't just help in your career but builds trust and leaves positive lasting impressions on those you serve. Go out and create some magic in you organization by recognizing the impact of your team's body language. Learn More by Reading "Creating Magic" "Creating Magic" continues to be a vital resource for aspiring leaders and managers. It's even used as a textbook in colleges across the country! If you haven't yet, grab your copy at CockerellStore.com and start your journey to creating your own magic. Featured Course: The Frontline Rules "The Frontline Rules," is a course designed to elevate frontline staff performance. With 50 short, actionable lessons, it's perfect for both individual development and organizational training. It's time to put on a better show than anyone else around you! Upcoming Articles in The Main Street Leader Keep an eye out for the upcoming volume of The Main Street Leader, where I share more about lessons from throughout my career journey. The newsletter offers tips on how to excel in any role, including by simply striving to be better than everyone else. Vacation Planning Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.

    Everything Matters If You Want to Be World Class

    Play Episode Listen Later Aug 20, 2024 14:08


    "We all have expectations, and when you raise your expectations, everything gets better." Key Moments  01:27 Active, visible management drives operational excellence. 04:30 Clearly communicate expectations and lead by example. 07:17  Value of hospitality and leadership. 10:29 The Importance of High Standards in Team Morale: 13:57 Spread magic by creating meaningful experiences for others. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694   Paying attention to the smallest details can transform any organization into a world-class operation. During my days at Walt Disney World and Marriott Hotels people quickly learned that I am a detail oriented leader. That is because everything matters if you want to be world class. On a recent trip, Jody Maberry noticed 8 light bulbs out in a high-end hotel and trash in the urinals at another venue. The devil's in the details, folks, and that is why they matter. The presence of a leader on the ground can make a monumental difference. When I ran a hotel, I did daily walkthroughs, starting at 6:30 AM. It's a routine that ensures no detail, however small, gets overlooked. It's these small fixes that build a world-class reputation. The real magic happens when you involve your team. As I made my rounds, employees started pointing out issues before I even saw them. Lead by example, and your team will follow. If you set the expectation for excellence, trust me, everyone steps up their game. Employees appreciate a well-kept environment and customers feel the difference. It's a win-win! It doesn't happen if you just walk your establishment once. Repetition makes familiarity, and you'll start noticing details you missed before. As I always say, “Everything matters if you want to be world-class!”  Make sure to listen to this full episode to hear more about how these principles can bring about tangible improvements and customer satisfaction in any setting. Want to turn your vacation into a magical experience? Call Magical Vacation Planner. They get every detail right. In every type of business, every little thing matters. You can reach them at 407-442-2694.

    Organizational Change Management

    Play Episode Listen Later Aug 13, 2024 12:22


    "When you tell the truth, you get better results from your customers and, from your employees and your teams." Key Moments 01:06 Prompt communication about organizational restructuring and challenges. 04:38 Perform well to reduce layoff risk, communicate openly. 10:06 Utilize team knowledge for better communication, productivity. 11:32 What's available on the Cockerell Store and Cockerell Academy  Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694   Organizational change is a constant in today's fast-evolving business environment. If your company is grappling with how to adapt or is simply looking for strategies to improve, this episode is for you. Three key takeaways from our discussion: Communication is Key: Clear and honest communication can mitigate anxiety and rumors. Keep your team informed and be transparent about changes. As I always say, "Tell the truth, tell it quick." Involve Your Team: Your employees are a treasure trove of untapped knowledge. Engage them in the change process and solicit their ideas on how to reduce costs and improve efficiencies. Sensitivity in Implementation: Organizational changes can be emotionally taxing. Approach these transitions with sensitivity and respect for those affected, ensuring that you maintain morale and trust. If you're interested in learning more about managing change and other leadership insights, tune into this episode. And don't forget, the Cockrell store is now live with resources to help you in your leadership journey!

    Responding to Bad Customer Reviews

    Play Episode Listen Later Aug 6, 2024 17:19


    Resources Cockerell Store The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694   One of the most challenging aspects of customer service: responding to bad reviews on social media. Jody and I dive into practical strategies for handling negative feedback while maintaining professionalism and empathy. Here are three key takeaways from our discussion: Acknowledge and Apologize: - It's crucial to address the customer's concerns politely, even if the scenario is disputed by your employees. Offer a sincere apology for their negative experience and ensure them that their feedback is taken seriously. Respond Professionally: - Avoid escalating the situation by getting defensive. Provide a balanced response that conveys your commitment to customer satisfaction while maintaining your company's integrity. A simple acknowledgment can prevent further conflict and show your dedication to resolving issues. Learn and Improve: - Use customer feedback as an opportunity to review and improve your policies and practices. Sometimes complaints reveal underlying systemic issues that, when addressed, can enhance overall customer experience. Catch the full episode for more insights and some personal anecdotes from my time at Disney!

    Balancing Operational Needs

    Play Episode Listen Later Jul 30, 2024 14:25


    Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694   Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.  

    The Difference Between Development and Correction

    Play Episode Listen Later Jul 23, 2024 13:07


    Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694   Leaders everywhere need to have a strong understanding of the difference between development and correction. In a 2016 episode of Creating Disney Magic Jody and I talked about training and development. What we didn't talk about then is what separates development from correction. Recent converations made this seem like a perfect time to highlight the differences.  As I grew as a leader I became more clear on the differences between development vs. Training. Training is the easier part—it's about making sure your exmployees are learning specific skills.  That means someone is teaching a skill or a task. Development, on the other hand, is individualized and focuses on personal growth and behavior. One-size-fits-all training can't replace the tailored, one-on-one interactions that true development requires. There is a correction as part of development. Effective development isn't just about correcting mistakes; it's about building a person up. Praise and positive feedback play a vital role in fostering a good attitude and encouraging continual improvement. Leaders can make sure they are creating the right environment through intentional training.  People are more likely to develop positively when they feel valued and cared for. Your job as a leader isn't just to correct behavior but to create a culture where individuals can flourish. Check out the full episode for more on how you can create a supportive environment that drives both personal and professional growth. Don't miss out on this essential conversation!

    Add a Plus to the Work You Do

    Play Episode Listen Later Jul 16, 2024 17:50


    Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694   Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.  

    Be Clear About What it is Like to Work With You

    Play Episode Listen Later Jul 10, 2024 12:12


    "If you're not doing a good job, I'm going to speak to you about it. If you're doing a good job, I'm going to tell you about it. That's how we work around here In hiring, clarity is key. Lay it out upfront: the hard work, long hours, and expectations. Magic happens not by chance but by setting clear, honest expectations. Be transparent to avoid disappointment later. Entry-level work can be brutal. It's essential to prepare newcomers for the reality they're stepping into. At Disney, we show them all aspects of the job, not just the glamorous parts. Honesty builds stronger teams. One way of making sure you build strong teams is by starting with strong training and setting expectations. They aren't just corporate buzzwords; they're fundamentals. If the team fails, often it's on leadership for not being clear or thorough enough. Train well and communicate often. Professionalism goes beyond skill. It's showing up, looking presentable, and acting the part. We can't assume new hires know the basics. Outline every detail, no matter how small. Better over-informed than underprepared. Every role, from housekeeper to manager, deserves clear communication about what it entails. Sugarcoating helps no one. Respect your team by being brutally honest about the work ahead. Authenticity breeds trust and success. Remember, we're not just hiring bodies. We're shaping futures, and the clearer we are, the more successful they'll be. Let's make sure they know everything they need to thrive. Make sure to listen to episode 509 "Be Clear About What it Is Like to Work With You" for more on setting clear expectations up front. Resources The Cockerell Academy About Lee Cockerell About Jody Maberry Mainstreet Leader Magical Vacation Planners  407-442-2694 Key Moments 01:03 Frustrations with work, lack of promotion, stress, and discontent. 05:49 Performance depends on clarity with training and expectations. 08:33 Be on time and excel for advancement. 09:27 Differences in generational knowledge and awareness.

    Be Clear Up Front

    Play Episode Listen Later Jul 9, 2024 10:08


    "If you're not doing a good job, I'm going to speak to you about it. If you're doing a good job, I'm going to tell you about it. That's how we work around here Key Moments 01:03 Frustrations with work, lack of promotion, stress, and discontent. 05:49 Performance depends on clarity with training and expectations. 08:33 Be on time and excel for advancement. 09:27 Differences in generational knowledge and awareness. Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694 Be Clear Up Front In hiring, clarity is key. Lay it out upfront: the hard work, long hours, and expectations. Magic happens not by chance but by setting clear, honest expectations. Be transparent to avoid disappointment later. Entry-level work can be brutal. It's essential to prepare newcomers for the reality they're stepping into. At Disney, we show them all aspects of the job, not just the glamorous parts. Honesty builds stronger teams. One way of making sure you build strong teams is by starting with strong training and setting expectations. They aren't just corporate buzzwords; they're fundamentals. If the team fails, often it's on leadership for not being clear or thorough enough. Train well and communicate often. Professionalism goes beyond skill. It's showing up, looking presentable, and acting the part. We can't assume new hires know the basics. Outline every detail, no matter how small. Better over-informed than underprepared. Every role, from housekeeper to manager, deserves clear communication about what it entails. Sugarcoating helps no one. Respect your team by being brutally honest about the work ahead. Authenticity breeds trust and success. Remember, we're not just hiring bodies. We're shaping futures, and the clearer we are, the more successful they'll be. Let's make sure they know everything they need to thrive. Make sure to listen to episode 509 "Be Clear Up Front" for more on setting clear expectations up front.  

    Don't Underestimate What You Can Accomplish

    Play Episode Listen Later Jul 2, 2024 16:58


    "Don't underestimate the influence you have every day on other people around you." Key Moments 01:14 Family and Leadership 04:06 The Importance of Building Strong Family Relationships  08:19 Sharing Knowledge and Experiences 11:27 The Importance of Hard Decisions 13:53 Power of Influence Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  407-442-2694  

    Build Relationships Before You Need Them

    Play Episode Listen Later Jun 25, 2024 11:08


    "Make sure you're doing things for other people long before you're going to ask them to do something for you." Key Moments 01:24 Building Meaningful Professional Relationships 04:57 How to Handle Unresponsive Colleagues 06:31 The Power of a Phone Call or Face to Face Conversation in a Digital Age 07:43 Impact of Personal Stress on Leadership Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Build Relationships Before You Need Them A crucial aspect of leadership and management is building relationships before you need them. When a someone takes the time to build relationships across departments, they ensure seamless collaboration when the time comes. Throughout my years as a leader, including an executive with The Walt Disney Company, I learned a number of practical strategies that maintain strong connections and while also making sure everyone is held accountable. Everyone needs to recognize that proactive relationship building is always valuable. Develop strong connections with colleagues outside your department long before you need their help. Invest time in genuine interactions—have a casual lunch, send a thank-you note, or simply check in. These small gestures accumulate and solidify a foundation of trust and mutual support. When you need to delegate tasks outside your department, be persistent yet considerate. This is not as challenging to do when you have already built a relationship and have an empathetic lens.  Humor and directness can go a long way in breaking resistance. There are times you will have to push through the obstacles, but always maintain a respectful and understanding demeanor towards others' pressures and workloads. In our digital age, it's easy to rely on emails and texts. Switch things up and prioritize communication over convenience. Picking up the phone or having face-to-face conversations can resolve issues more effectively and save time. Direct communication makes sure everyone has clarity and shows your commitment to collaboration. Whether you're in management, customer service, or just interested on leadership advice, this episode is an important one. If you are ready to create magic in your organization, make sure to listen. By the end you will be ready to build relationships that will pave the way for smoother operations and enhanced cooperation. Magical Vacation Planners does a great job of building relationships. When you are ready for a vacation reach out to them. Once you meet their team you will know why you will want them to plan every trip you take. You can reach them at 407-442-2694.

    Helping an Employee Deal with Burnout

    Play Episode Listen Later Jun 18, 2024 9:14


    "I think 99% of the time, they don't tell you everything that is causing that, and maybe they don't even know." Key Moments 01:52 Effective Communication in the Workplace 02:46 The Impact of Workplace Pressure 05:34 Overcoming Fear in Your Career 07:58 The Power of Checking In Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Helping an Employee Deal with Burnout One topic that resonates with many professionals is employee burnout. Someone recently reached out with concerns about an employee feeling overwhelmed and burnt out. It is a reality many employees and leaders face. However, it is important to recognize that it is not just about one stressor. Burnout is often due to a combination of personal & professional pressures. Identifying the root cause is key. Key takeaways from this episode: Understand the Underlying Issues: Often, burnout isn't just about the current workload. It can stem from personal issues or a lack of balance. It's crucial to have open and honest conversations to uncover the root causes. Maintain an Open Dialogue: Consistently check in with your team members. Don't wait for them to come to you; actively engage in discussions about their well-being and potential stressors. Promote a Supportive Culture: Create a workplace environment where employees feel valued and heard. Sometimes, just knowing they have your support can ease feelings of burnout and anxiety. Some experience burnout more intensely than others so it is important to know how to handle it. From understanding the underlying causes of burnout to practical solutions for alleviating stress, this episode provides guidance to help you support your team members effectively. If planning a vacation has you feeling burnt out, let our friends at Magical Vacation Planner handle the details so you can truly relax.  Make sure you reach out to them at 407-442-2694.

    Claim Creating Disney Magic

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel