POPULARITY
"Find lessons in everything. Even when you're down for the count for 8 weeks, it's alright. Figure out what you learned during that time and write it down." Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Eight Things I Learned Taking Eight Weeks Off As you may or may not know, I had to take an 8-week break recently due to a medical issue. During this time, I learned quite a few important lessons that I'd love to share with you. During this episode I share eight things I learned taking eight weeks off and why I believe these lessons can benefit everyone. A sneak peek into the 8 lessons I share: 1. Prioritize What Matters 2. Cherish Those Who Reach Out 3. Stay Productive in Different Ways 4. Adapt to a Fast-Moving World 5. Systems Can Save You 6. It's Okay to Share 7. It's Also Okay to Keep It Private 8. Find Lessons Everywhere In every situation, even difficult ones, there's something to be learned. Take the time to reflect and write them down. Every experience, good or bad, can teach you something and contribute to your personal and professional growth. When you document those lessons, they can become powerful stories and insights later for you and those around you. To hear more on each of these lessons, make sure to listen to Episode 319 of the Jody Maberry Show. Thank you for your support and understanding during my time off. I'm looking forward to getting back to our regular schedule and continuing to share more stories and lessons with you all.
If you're a podcaster who has dreamed of having your own book, you'll love today's episode! Last Fall, my good friend Jody Maberry and I co-led a webinar called “Podcast to Published.” The goal of the webinar was to test-drive some material we may later use to help podcasters use their podcast material as the basis for a book. I've been podcasting since 2013, and I'm a huge fan of repurposing your podcast content into books. Let me tell you a bit about Jody. He's a former Park Ranger who is now a sought-after podcast producer, speaker, and consultant. He's been featured in Inc., Entrepreneur, The Business Journals, at Podcast Movement, and many other places. Jody works closely with business leaders such as David Hancock, Lee Cockerell, Dan Cockerell, and others to bring their podcasts to life. In addition, he hosts three of his own podcasts: The Jody Maberry Show, The Park Leaders Show (for Park Rangers), and In the Front Row, a show he created for his son. Jody is not only one of the most brilliant minds in podcasting, but a kind and generous human being as well. I encourage you to check out Jody's site at https://jodymaberry.com to find out more. In this webinar, you'll learn all about the benefits of turning your podcast into a book, including what kind of book you should write based on your podcast, how to outline a great nonfiction book, and the steps to move from podcast to published book. * * * Today's episode is sponsored by Karen Hunsanger, an incredible editor known as “The Word Wizard.” I've worked with Karen many times, and she is your secret weapon for crafting the highest-quality book possible. Visit the link above for a free sample edit.
Jody Maberry is a former park ranger who became the happiest podcaster on earth. In this podcast, he shares his story of how he went from working as a financial analyst to park ranger, to becoming a full-time podcaster. He talks about the challenges he faced along the way, the lessons he learned, and the rewards of following his passion. He has produced and/or starred on almost 2000 podcast episodes over the last 10 years and he believes that every business person should have their own podcast and he explains why in this episode. He also shares the secret to success in life in asking more and offering more and gives great examples on how this opened doors for him in life. He produces and stars on several podcast shows including the Jody Maberry Show, Creating Disney Magic with Lee Cockerell, and World at Work. Check out these shows and learn about Jody by going to his website: https://jodymaberry.com/ This episode is especially for you if you're interested in learning more about the world of podcasting, or if you're simply looking for some inspiration to follow your dreams. Stay connected with Jody on socials: Instagram: @Sugarjmaberry Twitter: @jodymaberry Learn more about IncrediPaul and sign up for the IncrediPaul Student Community by going to incredipaul.org/community, schedule your free coaching discovery call to see if I'm the right coach for you by going to www.incredipaul.org/coaching. Pick up IncrediPaul merch and stay connected on all things IncrediPaul by checking out my website: incredipaul.org or linktree: www.linktr.ee/incredipaul Follow me on Threads. TikTok, Twitter or Instagram @imincredipaul. --- Send in a voice message: https://podcasters.spotify.com/pod/show/incredipaul/message
"Don't ever say no for somebody else. Give them the chance to say no for themselves." Recently, I was invited by Church on the Rock in St. Charles, Missouri, to speak at their Marketplace ministry event. While I was there, they asked me to sit in and record an episode of their Leadership Lifter podcast. The tables were turned. This time Pastor David Blunt had me on a podcast as the guest. The conversation was so good that I wanted to share it with you as an episode of The Jody Maberry Show. During our conversation I revisited my journey from Illinois to Washington State. It was fun remembering stories of my past as a park ranger and my transition into podcasting. It made me realize how much of my own story was shaped by the very topic we discussed - the power of staff, service, and stories in setting an organization apart. An important lesson I've learned over the years is that those are the only three ways to stand out. Having spent several years as a park ranger, I've seen firsthand the impact of staff, service, and stories on the visitor experience. Every park has trees and trails, but it's the human element - the interactions with park staff, the level of service provided, and the stories visitors take home - that truly differentiates one park from another. This concept holds true for any organization, reminding us that it's people's experiences that truly set us apart. If you're looking to differentiate your organization in the service industry and attract more customers, this episode is a must-listen. The practical tips and real-life examples will inspire you to focus on your staff, provide exceptional service, and leverage the power of storytelling. Connect with Jody Listen to the Leadership Lifter Podcast Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry
Podcasting has this transformative power to unleash your voice and leave an indelible mark on the world. Your journey to long-term podcasting triumph begins now. For today's episode, we have the brilliant Jody Maberry of the Jody Maberry Show. He discusses the key elements that lead to longevity in podcasting, unraveling the secrets of surpassing the coveted milestone of a hundred episodes or more. Jody shares his profound understanding of what truly works, shedding light on the misconceptions and barriers that often hinder podcasters from reaching their full potential. He breaks free from the confines of conventional wisdom, debunking the logistical mindset prevalent in digital marketing. Jody shares how to embrace the transformative power of genuine connection when delivering content through the intimate medium of podcasting. Podcasting is a unique art form, and Jody helps us comprehend its nuances. Join us as we venture into uncharted territory, daring to challenge the status quo and unlock the untapped potential of podcasting.Love the show? Subscribe, rate, review, and share!Here's How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYoutubeTikTok
"When you know what success looks like, you can put energy into closing the gap." Storytelling can create a lasting impact on people, making it easier for them to remember and apply the concepts learned. John Losey joins this episode of The Jody Maberry Show and shares his insight on how to use your content to tell a story. He effectively utilizes storytelling to communicate the Next Best Step Strategic Action Process in his book, The Pottery Panda. During his episode, John hares how feedback from his reading community helped him develop a more engaging narrative through Peter, the protagonist of the book. By making the protagonist face unexpected challenges, he is able to keep the readers hooked. This makes the learning experience enjoyable and memorable. His approach illustrates the power of stories in strategic planning, enabling more people to connect and relate to the content. Storytelling is an essential tool for strategic planning. It helps individuals connect with others and effectively communicate complex ideas. During this episode, you will: Uncover the power of the Next Best Step Strategic Action Process for effective planning. Discover how shifting your focus from issues to success can transform your business. Learn the art of storytelling for engaging and memorable strategic planning lessons. Realize the significance of putting connection before process in storytelling for a lasting impact. Explore the Pottery Panda book and website resources for further inspiration and guidance. Incorporating stories into strategic planning can make the process more engaging and relatable, helping people understand and care about the content. By transforming abstract concepts and complicated methodologies into relatable narratives, individuals can better grasp the lessons and strategies of strategic planning. "Start with the end in mind." Connect with John https://intowisdomgroup.com/ The Pottery Panda Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Episode Highlights 00:04:00 - storytelling can make planning more engaging and memorable, such as classic business fables like Who Moved My Cheese and The Five Dysfunctions. 00:06:25 - the "Next Best Step Strategic Action Process". Know your purpose and mission before starting the planning process and shifting focus from issues to success. 00:12:38 - start the planning process by picturing success and painting a crystal clear target to shoot for. He suggests an exercise called the silent picture exercise, where you imagine scenarios where your company is fully operating to its full potential. 00:13:49 - the purpose of the "Pottery Panda" book was to make it easy for people to access the next best step strategic action process. 00:19:12 - there were challenges writing the "Pottery Panda" book in a story and parable style while still carrying the model. He got feedback that made him realize he needed to make people care about the character Peter by having him run into unanticipated situations and dilemmas. 00:22:29 - a simple model for finding stories is to start with the end in mind, create crystal clear statements of the response you want your story to have, then list all the ideas and stories from your life that might relate to that outcome.
I keep five notecards on my desk, each with a quote to help me keep my focus where it needs to be. I replace two or three of those cards each year with new quotes. When I start the year with new quotes, I do an episode of The Jody Maberry Show with Jeff Noel to share the five quotes. Here are my five quotes for 2023: "Trade your expectations for appreciation." - Tony Robbins "Do your best and forgive yourself." - Admiral Payne "This is a wonderful day. I've never seen this one before." - Maya Angelou "Don't get ready. Be ready." - Lee Cockerell "Happy present moment." - Jeff Noel In 2023, I choose quotes to help me focus more on today. I want to enjoy today more, give attention to priorities, get ready, and use today as best I can. So I selected quotes to remind me to stop getting distracted by what might happen tomorrow and enjoy today. Everything I need, I have with me today. I've been doing the Five Things I Say to Myself cards for several years, which has worked well for me so far as it helps me give attention to what I think I need to work on this year.
Cassie Tucker started working with me one year ago. Initially, Cassie provided support for the work I was doing. Over time, her role expanded, and now she provides operational support and marketing strategy for my business and our clients. We've worked together on product launches and events. Cassie joins us for this episode of The Jody Maberry Show to discuss what she has learned during her one year working for Maberica, INC. Cassie talks about how living out your dream is possible in ways you might not expect, the importance of processes, leadership lessons she's learned from clients, how to have intention behind every piece of marketing, and how to become an excellent podcast host. We also discuss some of our upcoming projects, including the book release for Lee Cockerell's Career Magic and the launch of my suite of podcasting courses. Cassie has become the co-host of the Will Talks Biz podcast. We share the story behind that show and how Cassie became the co-host. Resources: Connect with Jody Maberry and Join his Email List to keep up with stories and behind the scenes look at the magical work they do: www.jodymaberry.com Instagram - Jody - Cassie LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: “Keep an open mind for unexpected and alternate ways you can achieve your dream.” Cassie Tucker
In this episode, host Josh Richter talks with Jody Mabery, who is a former park ranger, and fellow podcaster hosting The Jody Maberry Show, Creating Disney Disney Magic, and amongst other projects, a fellow Disney fan. They talk about his love for Disney, the importance of being prepared, his experience as a former park ranger, his role as a fellow podcaster, and we get to play Disney This or That. This was a great interview that you will enjoy! Be sure to check Jody's website out! Jodymaberry.com Thank you for listening!
With the Jody Maberry Show, I like to give you a behind-the-scenes look at what it is like to work with the people I work with. In this episode, Dan Cockerell and I talk about what it took to put together a cruise for his online community, known as The Perch. Dan explains what led to doing a cruise for the community. Then he discusses what he would do differently about the next cruise. A member of the Perch, Rob Midiri, joins us as a guest on the episode to ask questions to both me and Dan. In fact, Rob was the inspiration behind this episode. Since he asked Dan and me questions, we decided to turn on the microphone, record the conversation, and share it with everyone. Rob gives his impression of the cruise and what it was like to spend several days with the group. Rob's questions centered around interviewing podcast guests. Rob asks: How do you transition between different shows since the people you work with have different personalities? What do you do to get to know someone before you have them as a guest on your podcast? How long did it take you to get used to the interview process? Do you use interviewing skills you learned at Disney when interviewing people for your podcast? What tactics do you use to help get information out of guests on your podcast? The cruise was a big success, and Dan and I plan on hosting another cruise in 2023. If you want to learn more about joining The Perch, you can get more information here -jodymaberry.com/perch. Don't forget; Dan Cockerell has a great podcast, Come Rain or Shine. You can find it Here.
Podcaster: Jody Maberry, Host of The Jody Maberry Show Tell us about your podcast The main one is The Jody Maberry Show. Another one is from Creating Disney Magic with Lee Cockerel who was the Executive Vice President of Walt Disney for 10 years. I have 7 public shows right now which are all active. What Podcast Rain has happened because of your podcast shows? I started this show for park rangers and then within a year, I teamed up with the Executive Vice President of Walt Disney. I had him as a guest on the park leader show, had no idea his sister-in-law had been a park ranger for 30 years and we just hit it off and decided to do a show together. Having been a former park ranger, I got the opportunity in 2019 to speak to all of the state park directors in the United States. They invited me to come to Arkansas and speak to them so that, as a former park ranger, that was one of the biggest honors I've had and it all came from podcasting. What things have you done over the years to get better at the craft of podcasting? If I take that out and look at what else I have done to help me become a better podcaster, part of it has been talking with other podcasters. Just hearing how other people interview their guests. Sometimes I just listen to how they ask questions or talk directly to listeners, and talk to guests. Just finding what other people do and say and how does that apply to me. Maybe the answer is it doesn't, but can I learn anything from it? How do you grow your audience? Probably the best that I have experienced is to do what we're doing right now. If you're a guest on someone else's show, then the audience can listen to your podcasts or they wouldn't hear you. Find a place where people are talking about the topics your show is about and, if it's relevant, it gives you a chance to mention your podcast. How do you get value from your show? I have found the best thing I've gotten from my show is the challenge of showing up every week and having something which has helped me grow so much. Now I understand my thinking a little more clearly and I can shape it out a little more. I've used podcast episodes to branch out into presentations I would give on stage or blog posts. Let's Connect Jody Maberry https://jodymaberry.com/ (https://jodymaberry.com/) https://www.linkedin.com/in/jodymaberry/ (https://www.linkedin.com/in/jodymaberry/) https://www.podcasttown.net/perfect-podcast-launch (Launch or Grow Your Show!) Wanna Stay Connected? https://zc.vg/CFpdb (Join the Mailing List) Got Questions? Elzie Flenard - The Mayor hello@podcasttown.net http://www.podcasttown.net/ (www.podcasttown.net) https://meet.zoho.com/mCv3bhwe8T (Attend The Boost Your Business Webinar)
Jeff Noel is an establishment here at the Jody Maberry Show. He is also a talented podcaster in his own right. After celebrating 100 episodes, he is sharing his wisdom on the process of wrapping up his first show, If Disney Ran Your Life. From recording the first episode in Kuwait City to being on-site in Glacier National Park, one thing that has been foundational for If Disney Ran Your Life is intentionality. From time frame to topics, Jeff had a clear vision of what he wanted the show to be.; this allowed him to stay the course and not let habit or comfort tempt him to take it further than planned. Another remarkable strategy that Jeff put in place is intentionally not dating the conversations with current events. Not only has this allowed If Disney Ran Your Life to be focused and a consistent beacon in an ever-changing environment, but it has also allowed it to rise and be relevant today, tomorrow, and for years to come. The growth that Jeff found along the way has allowed him to transition this amazing show from actively recording to continuously relevant. Hopefully, in the future, we might even see a book of the same title. Resources: If Disney Ran Your Life Podcast Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/
This is a momentous episode here on the Jody Maberry Show. We are celebrating 200 episodes. JeffBrown, a friend and host of the podcast “Read to Lead” is here to take me down memory lane. I am so grateful for all of the opportunities podcasting has opened for me. It's taken me around the world and landed me on stages I never dreamed I'd be speaking on. I know there is so much that this podcast, and others I am part of, have laid a foundation for. Some of which are in the works, and some that have yet to be realized. The Jody Maberry Show, specifically, has been a way of separating myself. It has allowed me to venture down paths that differ from the initiatives I am part of and exploring my take on the world. If you have ever wondered why I started podcasting, what my favorite episodes are or what I would have done differently, this is an episode you don't want to miss. Also, make sure to stick around until the very end for a fun treat, courtesy of JeffBrown. Resources: How to be a Park Ranger to Your Customer One Small Secret To Get More Attention Read To Lead Podcast The Cockerell Academy Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/
Kary Oberbrunner returns to the Jody Maberry Show to talk about becoming unhackable. In 2016, Kary published The Elixer Project, a fiction book about how the truth can get hacked. Now, Kary has turned the lessons from The Elixer Project into a 30-day plan to help you maintain focus and get more done in life. The new book is Unhackable. Our conversation goes beyond the books, as we discuss how you and I get distracted from who we are and what we are supposed to be by the everyday activities and priorities of other people. Kary offers insight into how we can focus on what is important and not longer give priority to what doesn't matter. Kary even opens up and talks about challenges as a parent. You can get more information about the new book at unhackablebook.com. Every time Kary is a guest on the show, he leaves us with at least one memorable saying. This time, he said: "Everyone wants the stage. No one wants the struggle."
As a former park ranger, the Wilderness Lodge at Walt Disney World was the perfect place to stay. Based on Yellowstone's Old Faithful Inn, Wilderness Lodge looks, feels, and smells like a historic National Park lodge. Many cast members are even in custom resembling park rangers complete with the iconic flat hat. During my stay at Wilderness Lodge, I learned a few things, as I do anytime I spend time at Disney. Dan Cockerell, retired Vice President of the Magic Kingdom, spent two years as the Wilderness Lodge General Manager. Dan joins me on this episode of the Jody Maberry Show to give his perspective on what I learned at the Lodge. Create a memorable first impression. When you walk into the Wilderness Lodge, you know you are someplace special. If you are going to copy, add your own personality. Wilderness Lodge has the feel of a National Park lodge but is full of unique touches of Disney. It taught me to be inspired by something but always add my own touch to it. You are as happy as you decide to be. Even at the happiest place on earth, you won't be happy unless you decide to be. Make it easy for people to do business with you. Magic Bands are a good example of making it easy for a customer to do business with you. Magic Bands make the experience better but also make it easier to spend money. Solve the problems you know guests will have. When we checked into our room, there was sun relief gel waiting for us with our soap and shampoo. Sure enough, we got sunburns and used the sun relief gel. Disney anticipated we would have a problem and provided a solution before knowing we would need it. You can find out more about Dan Cockerell at www.dancockerell.com. You may want to listen to the audio version of Dan's book, How's the Culture in Your Kingdom. I narrate the book, so if you enjoy this podcast, you will enjoy the book. You can find it here.
Let's spend a day together. This episode of The Jody Maberry Show documents a day of recording podcasts, videos, and other content. People often ask me how I get so much done with 7 active podcasts and the other work I do. To answer the question, I spent a day and documented it. Throughout the episode, you will get to join me as I record podcasts and have some conversations with some of the people I work with regularly. In our time together, we will be joined by: Jeff Noel: We record 3 episode of If Disney Ran Your Life. Lee Cockerell: We recorded some promotional videos for the Cockerell Academy and recorded one episode of Creating Disney Magic. Andy Storch: We record a couple of episodes of The Jody Maberry Show. Dan Cockerell: We had a call about promoting The Perch Community. Mike Simmons: We recorded an episode of the Catalyst Sale Podcast. You will hear some behind the scenes conversation about what goes into each of the shows and projects we are working on.
Too often, we live a story someone else told us we should. But you get to choose the character you want to be in the story you are living. Don't hang onto expectations of your parents, boss, a high school bully, or anyone else who told you who and what you are. Who you are is completely up to you. This episode, I use an interview from the podcast Foreward with Joe Pomeroy. During my conversation with Joe, we talked about some topics I had never discussed on the Jody Maberry Show. Since the conversation with Joe was so good, I am sharing the interview from his podcast. This conversation will help you understand how your life is a story that is written by you. Your actions should be deliberate so your life is a story worth telling your kids about.
A while back, I shared a story on Facebook about my cousin. You can read the original post here. The story about my cousin helped me start some conversations about race. In this episode of The Jody Maberry Show, I share the story about my cousin. And then Jevonnah Ellison joins me to have a conversation about my story and a story she shared about tough questions white people can ask themselves about race. Jevonnah explains when white friends speak up, black people feel seen, heard, and understood. Courageous kindness is what it will take, according to Jevonnah, in order to have the conversations we need to have to make a difference. As an example of courageous kindness, I share a segment from a live question and answer segment with Lee Cockerell. Someone asked Lee what he thought about athletes kneeling during the national anthem. Lee gives a strong answer, a courageous answer, standing up for what he believes in. We round out the episode with Kelli English explaining how to have a discussion with kids about some of the terrible racial experiences from the past.
Lee Cockerell joins me on The Jody Maberry Show to discuss lessons from one of our live in-person Masterminds. Here are the lessons we discuss. There is no upside to being an idiot. Be the kind of leader you would like your children to work for. The thing you are worried about, you are the only one who knows. Other people don't know you are shy and introverted, for example. Action is what matters. You can talk, but one great action is better than 2 great words. Sometimes you are looking at a symptom and not the problem. Poor performance is a symptom of the problem of bad hiring. The only thing you can leave behind and take with you is your legacy. Don't ask a question Google could answer for you. "Until today, I didn't know I could be great." Often, people do not realize what they are capable of until you help them discover it. Make it easy to do business with yourself. Learning to say "no" is the most effective time management tool. Ask a younger person how to do better. The most important question you can ask is, "what if?" Slow doesn't mean better. Slow means slow. If you know what you are doing you can move fast. If you enjoyed these lessons from Lee Cockerell, check out the Cockerell Academy.
My uncle, Jerry, died of Covid. He was one of my favorite people and this is a terrible loss for my family. Uncle Jerry was one of the most generous people I have met. In the spirit of his generosity, I want to share some of the things I learned from him on this episode of The Jody Maberry Show. The Mask Isn't About You. Wearing a mask shows you care about other people. Where you begin is not as important as where you finish. If you have a rough start you can still have an amazing finish. Don't let your beginning hold you back. Money makes you more of what you already are. Money doesn't make someone selfish or a jerk. Money does not make someone generous and helpful. They were that way before they had money. If you are not doing it for other people, why are you doing it? Some problems are not worth fixing. When you know where you are going and why you are doing it. Some problems aren't worth the time or money to worry about. A story can make anything personal. If you take the time to tell stories, it connects you to other people. Living a big story is worth the risk. Sure, things may not work out the way you hope. But if it gives you a story to tell, it is worth it. You become larger than life by living each day. It's not the big things people remember you for, it is what you do with each day you have. Legacy is not built on big accomplishments. You build a legacy by what you do every day. How you treat people, and you help people, how you make people feel on a daily basis is where your legacy comes from. People remember unexpected answers to expected questions. Rather than answer the simple, usual answers to questions, can you say something people will remember after the conversation? The most important person in the world is the person right in front of you. No matter what happens, it's going to be ok. These were Uncle Jerry's last words. And he is right. It will be ok.
In the last episode of The Jody Maberry Show, Dr. Mike Goldsby joined me to talk about entrepreneurship the Disney Way. Dr. Goldsby returns to ask me three follow up questions to our conversation. In response, we are discussing three entrepreneurs who have influenced/impacted me over the years. Second, we take a look at my time as a park ranger. How did my experience and the skillset I learned prepare me for what I am doing now? Lastly, we are examining the areas of challenge and the opportunities for innovation in education as we move forward. These three topics share the bottom line that leaders learn from the inputs around them – whether observation, experience, or the chance for innovation. Leaders keep moving.
This week I’m excited to have special guest Jody Maberry on the episode! Jody Maberry is a Marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger. Jody’s clients have included former Disney Executives Lee and Dan Cockerell as well as many large organizations, family owned businesses, non-profits, government organizations, and individuals. Not only does he teach how to produce a podcast, he is also the host of his own podcast, The Jody Maberry Show. On this episode we discuss podcasting for business, resources you can use and how you can take your online course to the next level! Tune in for this and more! On this episode Jody and I discuss: Jody’s business backstory How to start your own podcast Podcasting for business Tips for crafting your online course How Jody uses social media for his business Connect with Jody: Web Site: https://jodymaberry.com/ Podcast: https://jodymaberry.com/podcast/ LinkedIn: https://www.linkedin.com/in/jodymaberry/ Twitter: https://twitter.com/jodymaberry?lang=en Connect with Paul: FREE Pricing Quiz Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg Send your pricing questions to paul@paulklein.net *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
Vincent Pugliese joins me for the final episode in a series of special episodes of the Jody Maberry Show. Vincent does a podcast different than anything else you will hear out there. Total Life Freedom, a daily podcast hosted by Vincent, has no intro or outro. No theme music. Vincent doesn't even say his name. Inspired by his unusual style, I decided to invite Vincent to join me for a series of episodes. Five episodes in five days. Each day, we pick a topic and ask each other a question on the topic. This episode we talk about our jobs and getting fired. Both Vincent and I talk about our early work history and some of the unflattering things that have happened. In the end, Vincent tells us a story to teach us every day is a bonus. We have nothing to lose. Visit TotalLifeFreedom.com to learn more about Vincent and get a free audio version of his book, Freelance to Freedom.
Vincent Pugliese joins me for a series of special episodes of the Jody Maberry Show. Vincent does a podcast different than anything else you will hear out there. Total Life Freedom, a daily podcast hosted by Vincent, has no intro or outro. No theme music. Vincent doesn't even say his name. Inspired by his unusual style, I decided to invite Vincent to join me for a series of episodes. Five episodes in five days. Each day, we pick a topic and ask each other a question on the topic. This episode we talk about education. If a principal asked us to develop a curriculum of 5 classes we felt kids should be learning about, what would those classes be? Hear both myself and Vincent list our 5 classes and why we feel they are important. Visit TotalLifeFreedom.com to learn more about Vincent and get a free audio version of his book, Freelance to Freedom.
Vincent Pugliese joins me for a series of special episodes of the Jody Maberry Show. Vincent does a podcast different than anything else you will hear out there. Total Life Freedom, a daily podcast hosted by Vincent, has no intro or outro. No theme music. Vincent doesn't even say his name. Inspired by his unusual style, I decided to invite Vincent to join me for a series of episodes. Five episodes in five days. Each day, we pick a topic and ask each other a question on the topic. This episode we talk about dealing with mi. Tell me about an opportunity you turned down and then regretted. For me, I should have left my career as a park ranger two years before I actually did. Staying on longer than I should have made me miss opportunities. Instead of finding a new opportunity, I stayed with the comfort of an uncomfortable situation. Have you taken an opportunity that turned out to be the wrong decision? Vincent tells about how he left his job and jumped into his own business. For a while, it seemed like it may have been a better idea to stay in a traditional job. Don't fear a bad decision. Even a bad decision can lead you to your next opportunity. Visit TotalLifeFreedom.com to learn more about Vincent and get a free audio version of his book, Freelance to Freedom.
Vincent Pugliese joins me for a series of special episodes of the Jody Maberry Show. Vincent does a podcast different than anything else you will hear out there. Total Life Freedom, a daily podcast hosted by Vincent, has no intro or outro. No theme music. Vincent doesn't even say his name. Inspired by his unusual style, I decided to invite Vincent to join me for a series of episodes. Five episodes in five days. Each day, we pick a topic and ask each other a question on the topic. This episode we talk about paying to get access to people. Tell me about a time you have paid to cut to the front of the line and get access to someone. Vincent gives us several examples of times he has paid to get access to people to learn about podcasting, speaking and more. Access to people has helped him to build relationships and put him in the room with the type of people he wants to be around. For me, the best example is Dan Miller. After paying to attend his Coaching with Excellence Program, Dan and I have built a relationship. Plus, I got to know many of the other people who attended the event. Visit TotalLifeFreedom.com to learn more about Vincent and get a free audio version of his book, Freelance to Freedom.
Vincent Pugliese joins me for a series of special episodes of the Jody Maberry Show. Vincent does a podcast different than anything else you will hear out there. Total Life Freedom, a daily podcast hosted by Vincent, has no intro or outro. No theme music. Vincent doesn't even say his name. Inspired by his unusual style, I decided to invite Vincent to join me for a series of episodes. Five episodes in five days. Each day, we pick a topic and ask each other a question on the topic. This episode we talk about Podcasting. Why did you ignore conventional advice and launch a podcast so much different than what everyone else was doing? Hear why Vincent decided to launch a podcast that is so different and how he was able to include so much of his personality in each episode. Vincent ignored advice and best practices to put more of his personality into his podcast. How do you keep up with so many podcasts? Systems. Without good systems and processes, I would not be able to produce as many shows as I do. I also talk about shows I considered doing but did not.
In the last episode of The Jody Maberry Show, Jeff Noel joined me to talk about how to use feedback to achieve excellence. On this episode, Jeff Noel returns to talk about what happened next. Using feedback, we implemented a good idea. But it didn't work out. Not every good idea works out. But you still have to keep trying. You will never find success without failure. "I've made more mistakes in my life than most people have made attempts" - Jeff Noel
Jeff Noel and I recorded this episode from the campus of the University of Oregon in Eugene, OR. During this episode of the Jody Maberry Show, Jeff and I discuss the benefit of recording a podcast live in person. We also give a behind the scenes look into recording the first episode of season 5 for If Disney Ran Your Life. After recording the first episode, Jeff decides we could do better. So we regrouped and recorded the season-opening episode one more time. In the pursuit of excellence, Jeff used feedback to understand he could do better. Feedback is a tool for excellence. If you have a clear understanding of where you want to go, one piece of feedback could be the spark you need to make a change that moves you closer to excellence. Jeff Noel reminds us, the only way you can succeed is if you are willing to fail. Some feedback can be tough. But you have to willing and open to hearing feedback if you are committed to excellence. If you want to follow along and hear the final episodes of If Disney Ran Your Life as Jeff Noel and I create them, you can find the podcast here.
Recorded June 11, 2019 John and Jody talk about podcasting, how being a ranger connects to business and leadership. Jody shares the important role stories play in his business. They also have some fun sharing outdoor stories. Jody is Marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger. He spent several years as a park ranger, studying the reasons why parks are some of America’s favorite places. As a park ranger, he was deliberate about helping people create a story worth telling. Now, he helps businesses and individuals gain an outside perspective. Jody is an expert at building podcasts. He created two wonderful podcasts, The Jody Maberry Show and Park Leadership. He also helps executives create and maintain their own powerful podcasts. Find out more about Jody: https://jodymaberry.com/ More info about The Thing Live https://thethinglive.com/ Also, Check out: Growing People Podcast on Presence and Planning - https://youtu.be/YX9sJkziYBo More information at https://intowisdomgroup.com/ Become a Member - http://eepurl.com/cDax_n
David Hancock joins the Jody Maberry Show to talk about the power of attending live events.
Lee Cockerell, Dan Cockerell, and Jeff Noel join me on this episode of the Jody Maberry Show to answer questions from a listener.
Paul Klein asks me 3 questions on this episode of The Jody Maberry Show.
Brandon and Jerry talk with podcast producer Jody Maberry as he reflects on how working with Lee Cockerell to produce the podcast Creating Disney Magic changed his life. Meeting Lee CockerellReaching out to Lee Cockerell may have been the biggest leap of faith Jody Maberry had taken early in his podcaster career. At the time, Jody was finding traction and success with the Park Leaders Show influencing park rangers to improve how they led in our nation’s parks. He served as a co-host on the Starve the Doubts podcast for a few episodes, and left shortly after a Nutella incident. That’s when he decided to go for it.The Disney way of doing business and customer service fascinated Jody. Lee Cockerell had just gone into retirement after many years serving as a Walt Disney World executive. Lee is the man who opened Disneyland Paris and implemented many changes we see today in how Walt Disney Resorts are operated.In our episode this week, you’ll hear about how Jody reached out to Lee, and the surprising discussion that ultimately led to the start of the popular podcast called Creating Disney Magic which focuses on success in your personal career and delivering top notch customer service.How Creating Disney Magic Opened DoorsAs Creating Disney Magic gained momentum, both Lee Cockerell and Jody Maberry experienced doors opening for them they could not imagine. The world craved learning about Walt Disney leadership philosophies and practices.Lee and Jody have expanded the reach of Creating Disney Magic to include speaking engagements that now include Jody on the stage!Books have been published under the banner of the show such as Time Management Magic, which helps readers apply the skills used by Lee Cockerell to make the most out of a day. Jody Maberry is the narrator for the audio version of Time Management Magic.A spinoff show recently launched with Jody Maberry working alongside Lee’s son, Dan Cockerell. Dan is another former Walt Disney leader sharing his insights on the Disney way of leadership. That show is called Come Rain or Shine with Dan Cockerell. The title is derived from how Dan’s executive assistant was empowered to kick him out of his office rain or shine every day so he could connect with Disney Cast Members. The latest show from Jody Maberry is a joint venture with another former Disney leader, Jeff Noel who enjoyed a 30-year career with Walt Disney Company. That show is called If Disney Ran Your Life applying Walt Disney leadership principles to your personal life. It’s about how to create Disney magic in your own life!About Jody MaberryJody Maberry (aka Sugar Jay)Jody Maberry is a marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger. He spent several years as a park ranger, studying the reasons why parks are some of America’s favorite places. As a park ranger, he was deliberate about helping people create a story worth telling. Jody now helps businesses and individuals gain an outside perspective.He is the host or producer of eight active podcasts and runs a profitable business in the podcasting space. Jody’s work helps others brand, package, and deliver their message to a world that needs to hear it.Jody’s most notable work in podcasting include “The Jody Maberry Show” where he shares insights on branding, customer service, and on being a small business owner, and “Creating Disney Magic” which focuses on the career and customer service wisdom of former Walt Disney World and Marriott Hotels executive Lee Cockerell.Links and ResourcesListen to the original appearance by Jody Maberry on the show, BtR 027Listen to our interview with Lee Cockerell, BtR 072Listen to our interview with Dan Cockerell, BtR 147Listen to Creating Disney Magic with Lee Cockerell (Apple Podcasts, Stitcher)Listen to Come Rain or Shine with Dan Cockerell (Apple Podcasts, Stitcher)
Brandon and Jerry talk with podcast producer and marketing consultant Jody Maberry as he reflects on being a small business owner.Pin this!How to Run a PodcastYou may wonder how to run a podcast. Jody Maberry shares with us insights on how he has eight active podcasts at the time of this recording.The key is having a routine that works. It has to be fluid enough to allow you to live life, and structured enough to so that you’re meeting your deadlines and delivering a quality product to your consumers. Sounds a lot like being a small business owner, right?For Jody Maberry, it’s a passion and a business. On Being a Small Business OwnerWe tend to think that the life of a businessman is all about all work and no play. Many business owners, especially entrepreneurs, will tell you that there are definitely seasons where you need to dig deep and hustle.The past three years have shown Jody the importance of also taking a break. We are not meant to be in “hustle mode” all the time. It is even described in the Bible we are to work for six days and rest on the seventh. Whether we take that literally or not, we can at least agree we have periods for work and periods of rest. If we are to succeed in being a small business owner, we have to include rest as part of our plan.If you’re living the life of a business owner or entrepreneur, or you hope to do so one day, listen to this episode and share it with someone you feel would get inspiration out of it.Jody Maberry (aka Sugar Jay)About Jody MaberryJody Maberry is a marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger. He spent several years as a park ranger, studying the reasons why parks are some of America’s favorite places. As a park ranger, he was deliberate about helping people create a story worth telling. Jody now helps businesses and individuals gain an outside perspective.He is the host or producer of eight active podcasts and runs a profitable business in the podcasting space. Jody’s work helps others brand, package, and deliver their message to a world that needs to hear it.Jody’s most notable work in podcasting include “The Jody Maberry Show” where he shares insights on branding, customer service, and on being a small business owner, and “Creating Disney Magic” which focuses on the career and customer service wisdom of former Walt Disney World and Marriott Hotels executive Lee Cockerell.Links and ResourcesVisit Jody’s website at JodyMaberry.comFollow Jody on Twitter @jodymaberryYou can even follow Jody on Instagram where he is @sugarjmaberryListen to the original appearance by Jody Maberry on the show, BtR 027Connect with UsSubscribe on iTunes (Apple Podcasts), Spotify, Stitcher,or iHeartRadio and never miss an episode.Twitter @beyondtherutFacebook Beyond the RutEmail info@beyondtherut.comMusic Attribution“Oceans Apart” is our theme song composed and performed by Scott Ian Holmes.
Jeff Noel joins me on this episode of The Jody Maberry Show to ask me three questions. Here are the questions Jeff asks: Why did you drive a day and a half round-trip to go to Glacier National Park? Jeff Noel asked me to meet him at Glacier National Park. It was an offer I couldn't refuse. In total, I spent more than 30 hours on the road driving to meet Jeff. Time is the most valuable gift you can give to someone. Especially if it is not easy time to give. What's our most impossible dream? At the moment, I don't have an impossible dream. But just a few years ago, I would have thought what I get to do now is impossible. So I know the impossible can happen, I just haven't set my sites on one big dream. What do you love about being a parent? The long term project of watching all the work you put in help kids develop into humans. Jeff Noel even snuck in an extra fourth question. You will have to listen to the episode to find out what it is, though. If you enjoy hearing Jeff on this episode, check out his new podcast If Disney Ran Your Life.
This episode of The Jody Maberry Show was inspired by a recent iTunes review of the podcast. Part of the review states, "Jody is a bit like the Garrison Keillor of business podcasting..." Reading that reminds me of the time I met Garrison Keillor in Seattle. After one of his live events, I had the chance to get some books signed by Garrison. He took the time to admire my tie. He told me I married the prettiest girl in the San Juan Islands. He made an effort to make us feel special, even though we were there to see him. You can take the time to do the same for people around you. Call it service. Call it going the extra inch. I call it a Beau Geste, or a beautiful gesture. All it takes is one beautiful gesture to have an impact.
Aaron Walker joins the Jody Maberry Show to talk about working with a Mentor
On this episode of the Jody Maberry Show, I examine how it only takes 5 minutes to create magic for customers. Jeff Noel has preached how you don't have to go the extra mile to Wow a customer. All you have to do is go the extra inch. Do that one little thing you don't have to do. During a visit to LensCrafters, someone went the extra inch and it absolutely delighted me. And it made me realize all it takes is five minutes to do something special for a customer. One inch in five minutes and you can create a situation where a customer tells other people about you. To go deeper into the subject, I talk with Dan Cockerell - former Vice President of the Magic Kingdom, Phil Gaines - former Director of South Carolina State Parks, and Lee Cockerell - former executive vice president of Walt Disney World.
On this episode of The Jody Maberry Show, we are joined by Jeff Noel. Jeff shares a story about the Magic Kingdom that illustrates what happens when you give employees the freedom to create magic.
While on a family road trip, we listened to the book Ask an Astronaut. My kids loved the book and have been asking questions about space. It all reminds me of how curious I was about space when I was a kid. And that reminds me of a time a few years back when my son attended a space camp at the local library. On the final day, Astronaut John Fabian came to speak to the students. No way was I going to miss the opportunity to hear an astronaut speak, so I snuck into the room. On this episode of the Jody Maberry Show is about what I learned when John Fabian spoke to the kids about his time in space.
In the last episode, Jason Swenk joined the Jody Maberry Show to talk about being recommendable. Now, Jason returns to ask me three questions. What was my scariest moment as a park ranger? You will have to listen to the episode to hear this story. But I will tell you there was one night where I was concerned if I was going to make it back home to see my family. But faced with a tough situation, you have to find the courage to take the next step. What is the one thing holding me back from launching my book? Myself. It is that simple. But the book is in process and slowly coming along. What is your worst client story and what would I change? Once, I had to fire a client. Also, once, I was fired by a client. Both had similarities. Understanding what happened in both cases led me to understand how important it is to have clarity. Clarity in the work and expectations. But also clarity in who I should and should not work with. Are you on Instagram? Me, too. You can find me here.
Recently, I returned from the Ultimate Travel Writer's Workshop in Austin, TX, hosted by Great Escape Publishing. I team up with Great Escape Publishing to host their podcast, Great Escape Radio. While I was at the Workshop, something big happened. The 20th anniversary of the day I moved away from my hometown of Peoria, IL was while I was in Austin. On the day of the anniversary, I posted on Facebook to commemorate the special day. The post got some wonderful responses from people; "I Love This" "What a great story" "You're amazing!! You carve out the life you wanted to live...proud of you!!" There were many comments like this, all cheering me on for such a bold move. And someone sent me a private message asking me why I left everything I knew and set out with no money and no job prospects. In this episode of The Jody Maberry Show, I examine why my big move still gets so much fanfare 20 years later. Why do people congratulate me? Why do people ask me why I did it? We will discuss that and more on this episode.
We are celebrating on this episode of The Jody Maberry Show. This episode marks the milestone of 100 episodes. To help me celebrate three people join me. Jared Easley from Starve the Doubts podcast and the Co-Founder of Podcast Movement. From Jared we get 3 lessons: Do the hard work for a season Strategic breaks help you grow If you stick with it, opportunities will open up Mike Simmons from Catalyst Sale joins us to talk about his experience with the Catalyst Sale podcast. And Mike Kim, who was with me on the first episode of the Jody Maberry Show, stops by to say congratulations and tell us what he has been up to the past few months. After talking with all three people, a common theme emerged about just sticking with it and the opportunities will come. I also noticed that all three of them started with an idea and then made something happen with it. The difference is they decided to act today. This could be the day it all changes for you, too. Today could be the day where it all begins. You just have to decide so and then make the first step.
On the last episode of The Jody Maberry Show, Matt McWilliams joined us to talk about Affiliate Marketing. This week, Matt returns to ask me three questions. The questions are unfiltered, unprompted and whatever Matt wanted to ask. Here are Matt's questions; Best burger I have had? Best burger is Capone's in Coeur d'Alene, ID. Matt was asking a loaded question here because Matt and I have eaten together at Capone's, and he knew how much I enjoyed the burger. More than I enjoy eating the burger, I like taking people there and dining with them when they try the unique burger for the first time. Best Fiction book I have read in the past few years? Hands down the best fiction book I have read is To Kill a Mockingbird. I don't know it took me so long to read this book, but once I did, I read it twice because it was so good. The Bourne Identity has to get a mention, though. One line in that book made a big difference for me. "Rest is a weapon." That lined changed my viewpoint on sleep. Since then I have focused on getting more sleep. In turn, I get more and better work done. Most intimidating wildlife I have seen? Although I have had a few encounters I could mention, with moose or a squirrel, the one that ranks at the top is a grizzly bear in Glacier National Park. During the encounter, there was a brief moment when I did not know what would happen or how it would turn out. In a situation like that, the rest of the world stops. All there is is the grizzly bear. Finally, I am on Instagram. If you want to connect with me there, you can find me at @sugarjmaberry.
You are your best marketing. If you don't already believe that, you will change your mind after you meet Jevonnah Ellison. From the first time I met Jevonnah, I wanted to know more about her. She made such a great first impression. Jevonnah has taught me how YOU, the way you present yourself to other people, is the best marketing you can do. In this episode of the Jody Maberry Show, Jevonnah will share stories to help you understand how you can be more intentional and mindful about how you present yourself to other people. "The greatest testament is oftentimes not in what we say, but in how we let our life speak for itself." - Jevonnah Ellison Jevonnah on the web - jevonnah.com Jevonnah on Twitter - @JevonnahEllison Jevonnah on Facebook - Jevonnah Ellison
"Are you almost done?" With those four simple words, a young boy nearly knocked me off my seat. There I was in front of a group of campers, standing proudly in my park ranger uniform, giving my first campfire interpretive talk. But a young boy stood up and asked me if I was almost done. In this episode of the Jody Maberry Show, I explain what happened and why it matters and what it led to today.
Last week, Jennifer McClure joined the Jody Maberry Show to talk about developing a signature story. This week, Jennifer asks me 3 questions. The week after there is a guest on the show, they ask me three questions about anything. Business, life, parks...anything. I don't prompt them in any way. Here are the 3 questions from Jennifer McClure, with short answers. Listen to the entire episode to hear the whole story. What have I revealed about myself during my 10,000 steps per day walking streak? So far, after over 800 days, I have learned plenty. I even did a podcast episode focused on the step steak. But if I had to pick one thing I have revealed about myself it would be this; If I can do this, what else can I do? It has not been easy walking so many steps in a streak that stretches over 800 days. If I have it in me to accomplish this, what else can I accomplish? I look forward to finding out. What is my fondest memory of being a park ranger? Believe me, there are many. After being a park ranger for 8 years, I have enough fond memories to last a lifetime. But the best came during my first week as a park ranger. Jack Hartt, the park manager and the person who hired me into parks, told me to spend time falling in love with the park before I worried about doing the work. That advice served me well as a park ranger and I still practice his advice today, no matter what I am doing. What is my favorite National Park and why? Not a fair question, but I will give an answer. For many reasons, my answer should be Yellowstone National Park. But for some reason, I can't shake the thought that Glacier National Park is my favorite. I have spent much time in the backcountry at Glacier and seen things that most people who visit Glacier never see. Glacier is a backcountry park. As beautiful and stunning as the park may seem from Going to the Sun Road, you haven't seen the park until you walk into the wild.
Dan Cockerell was recently a guest on the Jody Maberry Show. As a follow up to that episode, Dan Cockerell asks me three questions. Dan recently left his role of Vice-President of the Magic Kingdom to launch his own business. His three questions are related to building a personal brand. What advice do you have for someone leaving the corporate world and starting their own business? Know what you want to be known for. Read and implement Building a StoryBrand by Donald Miller. Work with the right people to help you get work done. I work with a podcast editor, an assistant, someone to build sales funnels, and a graphic designer. What are some apps or programs you use to run your business and keep your life organized? Slack - This will allow to communicate with your team and cut down on email. ConvertKit - Start building an email list as soon as possible. Quickbooks Online - Keep your finances and accounting in order from the beginning. Grammarly - This makes sure my grammar is acceptable. Wunderlist - This will help you keep track of everything. iNaturalist - Unrelated to business, but I love this app. This app helps me identify plants, insects, and animals. What is your best 2 or 3 tips to create a great podcast? Position yourself as an authority on your topic. Gear your show to one person, not hundreds. Be willing to talk about small topics on your show. As an example, here is an episode I did about outgoing voicemail.
Often, people ask me how to stand out in their job. Perhaps they want to know a secret. Something no one has told them before. But it is no secret. Most people know what to do, but they don't. If you want to stand out, focus on the basics. If you focus on these five things, you will stand out about anyone else you work with; First impressions are important. Be an expert in something Find a way to get better every day. Add value above what is expected of you. Have a great attitude. Be better than everyone else. Get to work early, raise your hand to take on the hard tasks, work when your boss needs you to work, be willing to do long stretches of hard work when it is necessary. To give a simple answer...raise your expectations for your performance. Now try to meet those expectations. Keep expecting more of yourself. If you want to hear more on this topic, listen to this episode of the Jody Maberry Show. I also contribute some insight on that episode. In this episode, we mention Magical Vacation Planner. If you want to take a trip to Disney, you will want to talk to them. You can even fill out this form to get more information.
Too often, when we have a bad employee, we assume we made a great hire and something then went wrong with the employee. The truth is, you made a bad hire. It is hard to admit, but it is true. In this episode of Creating Disney Magic, we talk candidly about hiring and firing. If you want to build a great culture, you have to face the truth about bad hires and put an end to it. In this episode, we reference Carol Quinn and her book, Don't Hire Anyone Without Me. To go deeper in this topic, listen to this interview I did with Carol Quinn on the Jody Maberry Show. If you want to find out more about the upcoming event in Orlando, CLICK HERE.
Sometimes things just don't go right. Our plans get knocked over. People don't show up. We make bad decisions and get in uncomfortable situations. This week's episode of the Jody Maberry Show is a message of encouragement when things don't go right.
Special Episode - Lessons learned in Podcasting with Jody, Mike & Mike This is a unique podcast, it will be posted both in the Catalyst Sale Podcast feed & the Jody Maberry Show feed. This week on the Catalyst Sale podcast Jody, Mike, and Mike discuss the Catalyst Sale podcast, lessons learned, the importance of finding a good partner, and why we chose podcasting. Questions Discussed What have you learned over the course of the past 12 months? How does the podcast fit into your sales process? What is sales, and how does a podcast relate? Why Podcasting? What are some of the surprises that have come with the podcast? Key Takeaways Nerves got the best of us early on, we finally found our stride when we went off script. Over time we have gotten more comfortable. We have received great feedback on the many guests we have had on the show. In hindsight, we would have invited guests early in the process. Consistency is critical - it helps build set expectations, build trust, and has helped us continue on on a positive growth curve. Find the right partner, there is no need to go it alone. Be yourself, don't try to be someone or something else. Show Links HBR Ideacast Tim Ferris Podcast Jocko Podcast Creating Disney Magic Jody Maberry Show Proposal Podcast Drew D’Agostino Previous Podcast Episodes We hope you have enjoyed the podcast as much as we have enjoyed doing it. Please share it with team members, colleagues, friends, and those who might find value in the information. Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform. Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. Sales is a Thinking Process.
When Mike Conner and Mike Simmons launched their company, Catalyst Sale, they decided to use a podcast as part of their marketing and promotion. In this episode of the Jody Maberry Show, Mike and Mike discuss their business, why they chose to use a podcast, and how a podcast can help with sales. Catalyst Sale website - catalystsale.com Catalyst Sale on Twitter - @catalystsale Catalyst Sale Podcast - Catalyst Sale
Not long ago I had the opportunity to interview Dan Tyre. Dan is the Sales Director of Hubspot. Dan was a guest on the Catalyst Sale Podcast, which I host with Mike Simmons and Mike Conner. Mike Simmons and I did an interview with Dan about sales and during the conversation before we recorded, and sometimes during the interview, I noticed how Dan would insert silence into the conversation. Mike Simmons and I did an interview with Dan about sales and during the conversation before we recorded, and sometimes during the interview, I noticed how Dan would insert silence into the conversation. Usually, after he asked a question is when he would be silent. I had to find out more, so this episode of the Jody Maberry Show is all about silence. Dan Tyre explains why he goes silent. How comfortable are you with silence? Here are the reasons Dan Tyre uses silence in a conversation; Silence shows you are interested in the response of the person you are talking to. Silence is part of active listening. Silence prevents you from rambling about stuff the other person doesn't care about. Dan suggests you should be talking only 30% of the time when you are talking to a prospect.
Recently, I was a coach at Ray Edwards' Copywriting Academy Live. As a coach, I had the opportunity to get first-hand experience with the questions and concerns people have about their business. In this episode of the Jody Maberry Show, I give you some of the advice I may have given you if you were at Copywriting Academy Live. You will get eight coaching sessions in a single podcast episode. Your story is the only thing that sets you apart. Everyone else is just as scared as you are. Cut out anything confusing, unbelievable, or boring. Most people know the answer, but don't believe it until someone else guides them there. The only way to get ahead is to do the work. There is a thread woven throughout your background that connects your offer to the world to your personal story. Break down a complex task into as many pieces of possible. Read your work out loud.
In this episode of the Jody Maberry Show, I share a personal story to highlight how people are worth more than your time or your money. If you are a leader, you have to be willing to give up time and money to make people feel special. Take care of your people and they will take care of the customer.
The story you tell builds influence. Your story, the information you share about yourself, will either influence people to want to learn more or it will influence people to move on. In this episode of the Jody Maberry Show, I share personal examples to illustrate how you can draw the right elements out of your story to intrigue other people.
The Jody Maberry Show goes on the road to the Kennedy Space Center. This is the first episode in a series examining some of the popular attractions in central Florida. We will find lessons we can take from the attractions to apply directly to your business. Here are 10 Customer Service Lessons from my time at Kennedy Space Center: Make a great first impression. Build anticipation from what happens next. If you are not unique, you have to get the details right. Be Boldly Clear about what you do. Interpretation can connect you to an audience. People love to feel like an insider. Offer an experience, not just a product. Offer upgrades. Use video to help get your message out. Everyone on your team has to sold on the mission of what you are doing.
This episode we are going to take a close look at telling a story with Joe Sindorf. I discovered Joe when I interviewed him for Great Escape Radio. Doing research before the interview, I admit I was impressed with his record of telling great stories. Better yet, telling great stories people were noticing and paying attention to. Joe has won an Emmy and a Peabody award. But it got better. After our interview for Great Escape, I liked him so much I asked him if he would also do an interview for The Jody Maberry Show. I knew you could learn a lot from Joe about storytelling. During the interview, Joe suggests the elements of a great story are simply a beginning, a middle, and an end. That has to be in place to build a great story. Along with the great insights on storytelling, Joe reminds us we need something bigger than our work to be proud of. Joe Sindorf's website - JosephSindorf.com Joe Sindorf on Twitter - @joesindorf
On the Jody Maberry Show, we often talk about marketing and branding on this show, but you may be surprised to know the best lesson I learned about branding came on a sheet of ice. Now, you know some top marketers have been on this show. Ray Edwards and Mike Kim understand branding like no one I know. But they have nothing on Homejuice. What is a homejuice is what you just thought? Right. Who is Homejuice is the better question. In this episode, I share a story about a boyhood friend called Homejuice to illustrate a simple, but powerful lesson about branding.
Kary Oberbrunner returns to the show to talk about his new book, The Elixir Project. After writing several non-fiction books, Kary wrote a young adult fiction thriller. It was a risk to move from traditionally published non-fiction books to write a fiction story. In this episode, Kary will discuss the story behind The Elixir Project, what you can learn from the book and how he is offering a way for people to go deeper after reading the book. Take the Hackability Assessment HERE. Sign up for the Elixir Project Webinar HERE. Get the Elixir Project book HERE. Connect with Kary on Twitter. Listen to Kary's first appearance on the Jody Maberry Show.
2016We have enough episodes to finally do a "Best of" episode to close out 2016. Listen to our Top 7 moments from 2016 episodes of Beyond the Rut.There were a lot of highlights to choose from, and this was probably the hardest episode to put together because of the limit we put on ourselves.Highlights(0:45) Our first highlight clip comes from BtR 021, From Ferris Bueller to Scheduling What Matters Most. Randy Pausch wrote a book called The Last Lecture which shared how he made the most of his life in its final year(s).(4:18) Note from Jerry: Similar to Brandon's first pick, I was driven this year by the question, "What if you only had five years left to live?" BtR 045(8:05) Brandon's second pick comes from the first interview we did in 2016. It was also the first interview we did ever. Davidson Young shared with us a concept he refers to as a "microfear" and how he combats them when he is his by one. BtR 022, Leaving Corporate Life to Pursue a Dream.(10:53) Jared Easley from Starve the Doubts Podcast brought an interesting nugget of insight regarding getting out of the rut. What if getting out of the rut entailed this approach? BtR 039, Become a Noticer.(13:57) Brandon went through a job change in 2016. It was a big change towards his goals and livelihood that did not and could not wait until the new year. He went for it now. This moment is where Brandon and Jerry talked about just taking action, which was a recurring theme from many of the people we spoke with throughout the year. BtR 051, Life Hack - New Year's in September."Planning does not get things done. Taking action gets things done." - Brandon Cunningham(17:00) Jody Maberry from the podcasts called Creating Disney Magic and The Jody Maberry Show talked about the pivots we may face in our dreams. A new direction is not necessarily a failed dreamed. It could be the same dream in a new direction. BtR 029, Just Take Action and Other Insights from Jody Maberry.(20:54) "Just show up!" was the biggest takeaway in our interview with Eric Giuliani from TravelTall.com. If you haven't heard the interviews with Eric, go here! BtR 067Stay Connected in 2017Social Media links: Facebook, TwitterSubscribe on these apps: iTunes, GooglePlay Music, StitcherSend a message for the show: Email, Voicemail (click the "Ask a Question for the Show" button or call 361-596-3788).
Some stories never die. One of those stories for me has been about an incident with a squirrel from my time as a park ranger. Usually, episodes of the Jody Maberry Show are filled with ideas, advice, and content you can take action on in business. This episode I want to just have a little fun. Is that OK? You won't get much advice in this episode, but you will get a good story. I spent 8 years as a park ranger. As a ranger, you see so much. Most of it wonderful, some it awful, and some of it bizarre. And park rangers love to tell stories. Early in my ranger career, there was one incident that happened that labeled me the rest of my career. In the years since this incident happened, I have been asked to tell the story hundreds of times. It is what I imagine it must be like being a musician and having one hit song everyone wants to hear. Everyone wanted to hear the squirrel story. Jason Harrod provided the music you hear during the story portion of this episode. Next episode I will be back with content to help you market, mobilize, and master your message. For now, be careful of those squirrels. If have a podcast, download my best ideas about building a profitable podcast.
Rachel Ries write songs. She sings songs. And she sells songs. Does Rachel create art or content? Rachel joins me on the Jody Maberry Show to discuss that and more. We also talked about writer's block and connecting with your audience. Rachel will help you consider a different approach to how you write and the content you create. Find more of Rachel at RachelRies.com.
Ray Edwards has had a tremendous impact on my business. He taught me how to write copy and has given advice and counsel that has drastically changed my business. Ray joins the Jody Maberry Show to discuss six ways you can change your business. For this interview, we pull the content from the second episode of The Jody Maberry Show and Ray walks through it, point by point, to discuss the six ways you can change your business. Don't miss Ray's Copywriting Summitt. You can sign up here. Ray's Website - rayedwards.com Ray on Twitter- @RayEdwards Ray on Facebook - Ray Edwards FB Page
Mike Kim is a sought-after copywriter, speaker, and marketing consultant. But if he has his way, when you hear the word Pivot you will think of him? Why does Mike position his branding around the word Pivot when he is known for copywriting? In this episode of The Jody Maberry Show, Mike Kim explains why we have to narrow down and be known for one thing. When people think of you, one word, one sentence, or one phrase should come to mind. Mike explains the common mistakes people make when trying to market and brand themselves. Check out Mike's Brand You Podcast.
Sometimes it takes money to get your message or product out into the world. Crowdfunding through Kickstarter and Indiegogo have become a popular way to raise money from a crowd. When it comes to launching a Kickstarter campaign, the Field of Dreams principle does not apply. Just because you build it does not mean people will come. When you launch your campaign, people do not just show up and fund it. Just like people don't show up and listen to your podcast because you recorded it. On this episode of The Jody Maberry Show, I am joined by a Product Launch Expert, a Copy On this episode of The Jody Maberry Show, I am joined by a Product Launch Expert, a Copywriter, and a Musician teach us how to launch a successful Kickstarter Campaign. Khierstyn Ross offers her expertise on launching a successful crowdfunding campaign. Khierstyn has helped creators and entrepreneurs raise more than $1 million dollars through crowdfunding. Ray Edwards gives us advice on writing copy for a campaign. Jason Harrod shares what he learned from running a successful Kickstarter campaign to raise money to record a new album. Here are the five things I learned from these experts about running a successful Kickstarter campaign; Build your following before you launch a campaign. If you have to spend too much time explaining your product, you are already in trouble. Make sure you have a $25 reward level. Reach out to people in your network so they know about your campaign. Deliver everything you promise you will deliver.
If you have ever been to Disney World and made a retail purchase, you probably noticed how well the cashier treated you. Rather than going through the motion, a cast member working in retail engages customers and adds to the overall Disney experience. This week on Creating Disney Magic, Lee answers a listener question about how Disney achieves such a high level of excellence in retail sales. The key to success in any organization is for everyone to know their role in the show. You get there by hiring, training, and rehearsal. Most organizations do not have standards or a script and retail employees do not understand how they should act. If you have a question you would like Lee to answer on the podcast, you can submit it here. Referenced in this episode is Jeff Noel's appearance on the Jody Maberry Show. Click HERE to get your name on the list to find out more about Lee's Time Management Magic course.
GUEST: Jody Maberry -- http://jodymaberry.com/ Jody Maberry on LinkedIn: https://www.linkedin.com/in/jodymaberry Jody Maberry Show (podcast): https://itunes.apple.com/us/podcast/jody-maberry-show-helping/id1084178356?mt=2 Our stories are what set us apart. Your story is not the same as anyone else’s, and that gives you the power to connect, intrigue, and inspire others. Some of us think we don’t have good stories, and wouldn’t know how to tell them if we did. “Good stories come to people who can tell them. When you look at life as a storyteller, you will find stories in nearly everything.” And with practice, and by tuning in to your audience, you can become good at it. Why tell stories? Stories stick with people. They’re memorable. And, stories tie things together. Innovation results from tying unexpected things together. So, stories lead to innovation. Whether you’re expert in a given field or not, your experience has something to offer to those who are. Innovation in a field often comes from the connections made by novices and outsiders. People aren’t motivated at work just by the paycheck and benefits package. That’s just the fuel that allows them to spend their time in your organization instead of hunting and gathering. People are motivated to do extraordinary work by a fulfilling story. Story creates identity and satisfaction at work. Every business (as Disney says) is putting on a show. Story creates the roles for people. As employers, we can create an environment where the storytelling is about the value of the work you do, and how fulfilling the work you do can be. Every story you tell informs every action we take. Change the story, change the experience. Each of us needs to be the hero of the story we’re in. Leaders can inspire and motivate those they lead by weaving a story in which everyone plays a critical role in achieving a goal that matters. Our clients and customers are the heros of their stories as well. To serve them well, we must help them through the obstacles they face in their journey. Be alert to the stories your company is telling, even when you are not speaking. Every aspect of your brand and behavior tells a story. ------ Visit Mighty Good Work and The Yes Works at: www.TheYesWorks.com Theme music by: Miguel Juarez Midshow break music by : Allan Loucks www.TinEar.com
We have many examples of customer service stories in our lives. Most of them are bad. In fact, we probably have come to expect poor service. There are times when we get service so good we want to share the experience with others. In this episode of Creating Disney Magic, we share examples of great customers service. Watching for examples of great service will help you understand how you can provide even better service to your customers. In this episode, we reference an episode of The Jody Maberry Show about creating a great voicemail greeting. You can hear that episode here. Lee Cockerell's Time Management Magic Course will be available on September 13. You can get updates here.
On this episode of The Jody Maberry Show, we examine how you can go the extra inch to recognize solutions to problems your customers are facing.
Aaron Walker helps men live extraordinary lives. After a successful career, he now focuses on helping others reach new levels in their personal and business lives. In this episode of the Jody Maberry Show, Aaron shares his personal story and delivers three key points that can help any business or personal brand; Focus on Significance Be Clear on Your Message People Buy Confidence Aaron is offering three free resources for you, which you can find here. Aaron's website - viewfromthetop.com Aaron on Twitter - @VFTCoach Aaron on Facebook - View From the Top
Recently, my next door neighbor had a new roof installed. During the process, the roofing company (let's call them ABC Roofing) stacked some roofing material on my lawn. They didn't ask if that would be OK. It was on my lawn for only a day. No big deal, but it was a missed opportunity. Had ABC roofing knocked on my door and explained they were installing a new roof next door and would like to stack some material on my lawn for a day, they would have left a good impression. They would have been first on my mind when I need a new roof, and everyone needs a new roof eventually. Doing so would have been Collateral Marketing. Collateral Marketing are the small things you do that promote your company and you work you do. Usually, it is not direct marketing, and these opportunities are usually overlooked. In this episode of the Jody Maberry Show, we will take a look at what Collateral Marketing is and how you can take advantage of it. Also mentioned in this episode; Creating Magic podcast with Lee Cockerell Agents in Action podcast with Todd Smith Great Escape Radio with Lori Allen Morgan James Radio with David Hancock Brand You Podcast with Mike Kim
Tommy Spaulding is the NY Times Best Selling author of It's Not Just Who You Know and The Heart Led Leader. On this episode of The Jody Maberry Show, Tommy talks about the important of sending handwritten notes, why Dale Carnegie's How to Win Friends and Influence People does not go far enough, and how opening a restaurant fits his mission. Tommy's website - tommyspaulding.com Tommy's books - It's Not Just Who You Know and The Heart Led Leader Tommy on Twitter - @tommyspaulding
Think being a park ranger is about as far from the business world as you can get? Think again. Jody Maberry says the time he spent as a park ranger gave him a solid education in public relations, public speaking, negotiation, and the customer experience. He traded the cubicle for the great outdoors, got his MBA, and discovered that not only could business lesson be applied to the parks system but the parks had lessons to share with the business world too. A master storyteller, he’s the host of the Park Leaders podcast, hosts the Creating Disney Magic podcast with former Disney exec Lee Cockerell, and has recently launched the Jody Maberry Show. For help finding the work that fits you, enroll in our 8-day video course at figureitout.co!
At Disney World, metrics and measurement are crucial to the operation. Cast Members are aware of what is being measured and understand how they can contribute to improvement. If you don't measure, you don't know if you are doing a good job or a bad job. And you won't know how to improve performance or guest satisfaction. Without knowing the numbers, you can not make clear decisions. Disney measures the important things and works to get a little better every day. If you enjoy hearing Lee and Jody together, you may want to hear Lee Cockerell as a guest on The Jody Maberry Show.
I am going to come right out and tell you this show is a bit different. It feels different to me anyway. Last week was a tough week. At the end of the week, we had to put our dog to sleep. Bridger was a beautiful chocolate lab. He had been my best friend for the past 14 years. Since he is what I have been thinking about the past few days,I thought I would use an episode of The Jody Maberry Show to talk about what I learned from the situation. Even though it was an awful event for me, I noticed how good the veterinary clinic was at delivering vulnerable customer service. Upon arrival, they let me and Bridger go to a private room. I didn't have to fill out paperwork in front of other people and it gave me more time with my dog. Treated my situation as unique. They perform this process every week. The see individuals going through the sadness and distress of losing a dear family pet every week. But they treated me as an individual and my situation as unique. They understood I had not been through this situation before and it was difficult for me. The treated it as such, not like it was no big deal. The doctor showed a human side. It was clear it was not a transaction. He asked questions about my dog. He told me stories about losing a dog himself. He made me feel like a human facing a difficult situation and he also showed he was human. Everyone at the clinic made the transaction portion of my visit as minimal as possible. I only had to fill out the absolute necessary paperwork. Steps of the transaction were removed to make it as easy on me as possible. For example, they allowed me to pay shortly after I got there while my beautiful was still sitting at my side. Can you imagine standing in the lobby trying to pay after losing your pet? Taking care of the payment beforehand allowed me to exit the building quickly once it was all over. They understood my needs even before I did. Since they see people in my situation often, they understand what customers going through this process need. There was Kleenex in the room. If they would have asked me when I got there if I needed Kleenex I would have said no. But I did indeed need Kleenex, and they knew it. There was already a box sitting quietly on the counter next to the chairs where customers sit. They also let me stay alone with my dog as long as wanted to when the process is over. As a business that makes money based on appointments and number of customers seen in a day, it could be tempting to move people in and out as quickly as possible. But they let me stay with my dog to say goodbye and grieve as long as I needed. I will never forget the kindness and care shown by Pet Townsend. In fact, just today, I received a notecard in the mail from the vet clinic. All of the staff signed it and the doctor wrote a message to me. You don't get caring service like that often. You can be sure I will recommend them and return if I get another dog. But here is the thought I had about how great they treated me, why can't we treat everyone like that? They treated me well when I was vulnerable, but every customer could be vulnerable, even if you do not serve them during situations where they are obviously vulnerable. If your customer is a dog owner who just lost his best friend of 14 years, it is obvious your customer is vulnerable. But consider the rest of my day. I was still sad when I went to the grocery store. I still felt lousy when my family went out for burgers and fries for dinner. I was vulnerable the rest of the day. The same is true for every one of your customers. Everyone you interact with has something going on you do not know about. I promise that is true. So what would be different if you treat a customer's situation as unique even if it is the 100th time you have seen it this month? What if you eliminated unnecessary steps from a transaction so your customer could be on their way sooner? What if you took the time to hear your customer's story? What if you treated a customer like the special person they are? Won't it make the situation they are dealing with that you don't know about a little better? Yes, of course. So why not do it? There is one more aspect of vulnerable customer service I want you to think about. There are times when a customer is in a situation where they have no alternative. You have all the power. Think of when you are not satisfied with a product but are not certain if you can get a refund. The power is with the company. Think of trying to accomplish anything with the cable company. They have all the power. When I was a park ranger, I often dealt with a customer where I had all the power. When someone broke a rule or even broke a law, the customer did not have many options and the power was in my hands. Usually, in these situations, the customer caused whatever happened. How do you handle it? Do you talk down to the customer? Do you tell the customer it is policy and you have no choice? You know who comes to mind as one of the worst in handling these situations? Barney Fife from the Andy Griffith Show. Did you ever watch this show? I did not watch a single episode of The Andy Griffith Show until a couple years ago, but as you can imagine, I have heard Andy Griffith jokes most of my life with a last name like Maberry. Anyway, Barney Fife was the deputy of the town of Mayberry. Barney could get carried away with law enforcement. In one episode, Deputy Barney Fife arrested an elderly citizen, Emma, for jaywalking. When Sheriff Andy Taylor found out he explained that they never stop Emma for jaywalking and “we figure if she can save a step or two here and there, why, she will just be with us that much longer”. Sheriff Taylor understood customer service. Deputy Fife protested. He reasoned if Emma got away with her crime, people would soon be “jaywalking all over the place and disregarding Keep of the Grass signs” and soon Mayberry would turn into a regular Sin Town. Unfortunately, many organizations take The Barney Fife approach. This is a missed opportunity. It ensures that the organization will not turn into a regular Sin Town, but what image does it leave with customers? Seth Godin points out that in the moment when you have the power, you will establish the way customers feel about your entire organization. I think Sheriff Andy Taylor would agree with Seth Godin. If an organization works hard to provide a positive experience when the customer has no choice, the benefit of the doubt earned is worth more than it costs. I will add to that and say if you work hard to provide a positive experience when your customer is vulnerable, the benefit of the doubt is worth more than it costs. Vulnerable could mean they are in a vulnerable situation like I was when I was with my dog at Pet Townsend. Or vulnerable could mean you have all the power and the customer has no choice. Also, remember, at any point in the customer process, if you can save the customer a step or two here and there, as Andy Griffith suggested, they will be with you that much longer. Which direction does your organization lean? Do you have the Deputy Barney Fife approach to fend off Sin Town? Or do you have the Sheriff Andy Taylor approach to making sure customers will be with you that much longer?
Customers want the person in front of them to have the authority to solve their problem. If front line staff can't solve a customer's problem, it is either a training issue or you have not empowered them to solve problems. Reputation and customer service are linked together. When front line staff can't solve a problem, it erodes your reputation one customer at a time. If you want a reputation for outstanding customer service, you can't worry about customers taking advantage of you. Put the proper controls in place and work to delight the customer. Don't make people's life more difficult than it already is. You can hear a great example of customer service from Moo on this episode of The Jody Maberry Show.
Have you ever asked yourself, "Should I have a podcast?" Podcasting is not for everyone, but it may be for you. Often, people will ask me if they should start a podcast. Podcasting may be the right option for your business, but wouldn't you like to have a better understanding of how a podcast can help you? In this episode of The Jody Maberry Show, I will examine whether or not you should start a podcast. I also get insight from some of my favorite podcasters including Jeff Brown, Dan Miller, Lou Mongello, and Lee Cockerell. Podcasts I am currently involved with as a host or co-host: Creating Disney Magic with Lee Cockerell Agents in Action with Todd Smith Pharmacy Life Radio with Alex Barker
Jeff Noel spent 30 years at Disney World. The last 15 years Jeff was a speaker at the Disney Institute and spoke to over 1 million people. Jeff understands what makes Disney World so successful, from the big picture of leadership and customer service to the very smallest items, like trash. Jeff joins the Jody Maberry Show to talk trash. Disney World is one of the cleanest places you will visit. How do they do it? More importantly, why do they do it? What does Disney obsess about the cleanliness of the park? One of the key's to making Disney World so clean is Cast Members understand what their priorities are. First, Cast Members make sure Guests have a great time. Second, Cast Members pick up trash. Third priority is the job you were hired to do. Imagine the impact it has on the culture for every cast member to understand picking up trash is so important, you should pick up litter before you tend to the job you were hired to do. That is how you create excellence through priorities. Jeff's Website - Jeffnoel.com and midlifecelebration.comJeff's Book - Midlife CelebrationJeff on Twitter - @jeffnoelmidlife
In January, Lee explained that he was dealing with anxiety. Now, Lee gives an update on how he is feeling. In this episode of Creating Disney Magic, Lee gives an update on his anxiety. Lee shares what he has done over the past two months to help improve. If you did not hear the original episode about Lee's struggle with anxiety, you can listen to it here. One app Lee has is Headspace. Lee credits systems and time management as keeping him on track while he dealt with anxiety. If you are interested in learning more about Lee's upcoming Time Management Magic Course, you can get updates here. Lee Cockerell appears as a guest on the Jody Maberry Show.
From Good Job to Boyhood Dream Come TrueJody Maberry had a good job as a financial analyst for a commercial bank. One day, he made a decision to hang up that lucrative career to pursue his boyhood dream of working as a park ranger. Maberry shares his struggle with a rut while working as a financial analyst, the decision point to become a park ranger, and the determination to make a dream come true. In this life change, Jody found purpose, significance, and focus on what matters most. His joy of podcasting has multiplied his impact on entrepreneurs, leaders and more. He is able to still be involved with parks in a way that provides balance, joy, and satisfaction. As the conversation pivots to Creating Disney Magic, a podcast with Walt Disney World Resorts executive Lee Cockerell, Jody shares the benefits of mentorship he received from Lee in the year CDM has been running. Questions and InsightsQuestion: If being a park ranger was your boyhood dream, why are you not a park ranger anymore? Answer: You don't have to be a park ranger to be involved with parks. What may seem like walking away from a dream may actually be a shift in your involvement in a passion you have. Question: What would you say is the most impactful email you received because of The Park Leaders Show? (We hadn't planned on this question, but when I saw the power of positive feedback coming out of the conversation, I thought I'd ask. You never know who you are going to influence when you share your knowledge and insights with the world. Just Take Action and Other Insights from Jody Maberry. No matter where Jody has gone in life, it was the result of taking decisive action. Find something you want to do and go for it. Take action to make it so. It doesn't even have to be something drastic. Jody Maberry Bio (JodyMaberry.com)Jody Maberry is a new media consultant who is contracted to host podcasts with New York Times Best-Selling Authors and C-Suite executives. You can hear Jody’s voice on Creating Disney Magic, Agents in Action, The Park Leaders Show (ParkLeaders.com), The Jody Maberry Show, and several soon to be released podcasts. He lives in the Pacific Northwest and spends as much time as possible lost in the woods.You can also follow Jody Maberry on Twitter at @jodymaberry.Resources and LinksInternational Police Mountain Bike Association - It's a real thing!
Have you ever thought you could get further along if someone would come along and notice you, partner with you, or promote you? The truth is, the big guys and guys do not want to partner with you. Kary Oberbrunner will explain why. And he will tell you what you can do about it. Kary is an author, podcaster, and coach who is willing to tell you the truth about what it really takes to connect with people. In 2015, Kary published an episode of his Igniting Souls podcast explaining why the big guys and big gals do not want to connect with you. Kary shares his secrets to connecting with high influencers. In that episode, Kary reached through the podcast and virtually slapped me in the face. In this conversation on The Jody Maberry Show, Kary will share the same bold information about partnering with "Big Fish". Kary Oberbrunner will explain how you can connect with anyone. Kary's Website - karyoberbrunner.comKary's Podcast - Igniting SoulsKary's Book - Day Job to Dream Job Mentioned Resources: Jared Easley and Starve the Doubts.Dan Miller and 48 Days.Ray EdwardsKirk Bowman
Nearly 10 years ago, Lee Cockerell retired from his role as Executive Vice President of Walt Disney World. Rather than retire to the couch and golf course, Lee made a career pivot into his own business as a consultant and keynote speaker. In this episode of Creating Disney Magic, we look into what it takes to make a successful career pivot. All of the questions about making a career pivot come from the Pivot Profiles magazine by Mike Kim. Jody Maberry, the host of Creating Disney Magic, was featured in Pivot Profiles. Lee was recently a guest on The Jody Maberry Show. You can hear Lee talk about Lessons from Disney Here.
In this episode of Creating Disney Magic, Lee explains how you can create magic in the classroom. A listener asks Lee how he would use his business principles to manage a middle school classroom. Lee offers his perspective on how you can create magic in the classroom. Lee also tells the questions he most often hears from students. Jody Maberry, the host of Creating Disney Magic, has launched a new podcast, The Jody Maberry Show. You can find it here on iTunes, or at jodymaberry.com. You don't want to miss Lee Cockerell on episode three of The Jody Maberry Show.
Lee Cockerell is the former Executive Vice President of Operations for Walt Disney World. Lee joins the Jody Maberry Show to offer lessons from Disney you can apply to your business. "It's not the magic that makes it work; it is the way we work that makes it magic." In this episode, Lee explains what it looks like for small businesses and entrepreneurs to create magic. Creating magic is easier than you think it will be. Have a great website, answer your phone, return calls, look professional are just some of the simple things Lee offers as a way to create magic. If you want to figure out how to create magic, get feedback from customers, colleagues and friends. Feedback will help you figure out what you do best and where you need to improve. Lee also explains why a podcast is an important tool to mobilize your message. And if you want to master your message, Lee suggests you study and practice. First learn, then practice, and then teach to master your message. Lee's Podcast = Creating Disney MagicLee's Books = Creating Magic, The Customer Rules, Time Management MagicLee Cockerell on Twitter = @LeeCockerell Other Resources mentioned;Out West by Dayton DuncanDealing with Anxiety episode of Creating Disney Magic Podcast