Martial Arts Marketing For School Owner Podcast

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A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school.

Gus Lopez


    • May 14, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 59m AVG DURATION
    • 123 EPISODES


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    Latest episodes from Martial Arts Marketing For School Owner Podcast

    EP 1: How to Summer-Proof Your Martial Arts School: Stop the Drop Before It Starts

    Play Episode Listen Later May 14, 2025 56:49


    Send us a textMartial Arts Marketing For School Owner Podcast - Ep #1Gus and Allie discuss how to summer-proof your martial arts school in the Season 2 premiere: “How to Summer-Proof Your Martial Arts School: Stop the Drop Before It Starts.”With summer right around the corner, they dive into smart, effective strategies to help you stay ahead of seasonal slowdowns, keep students engaged, and even grow your revenue when most schools hit a slump.In this episode, you'll discover:How to stop the summer slump before it starts Real strategies to keep students engaged year-round How to maintain (and even grow) your revenue this summer The mindset shift to turn drop-offs into momentum 

    EP 122: Unlocking The Power of Digital Marketing For Martial Arts Schools: Maximizing ROI and Beyond

    Play Episode Listen Later Apr 12, 2024 61:51


    Martial Arts Marketing For School Owner Podcast - Ep #122Gus and Allie discuss "Unlocking The Power of Digital Marketing For Martial Arts Schools: Maximizing ROI and Beyond"

    EP 121: Kim Bowser - Unleashing Excellence: Inside The World of Professor Kim Bowser, 6-Time IBJJF European Champion and Mentor Extraordinaire

    Play Episode Listen Later Apr 5, 2024 56:26


    Gus and Allie Interview Kim Bowser in "Inside The World of Professor Kim Bowser, 6-Time IBJJF European Champion and Mentor Extraordinaire."

    EP 120: Staying Positive In This Negative World Filled With Politics, Violence and Negativity

    Play Episode Listen Later Mar 22, 2024 62:48


    Martial Arts Marketing For School Owner Podcast - Ep #120Gus and Allie discuss "Staying Positive In This Negative World Filled With Politics, Violence and Negativity"

    EP 119: "How To Unlock Your Best Self: Mastering Time Management for Daily, Weekly, and Monthly Growth"

    Play Episode Listen Later Mar 15, 2024 57:03


    Martial Arts Marketing For School Owner Podcast - Ep #119Gus and Allie discuss "How To Unlock Your Best Self: Mastering Time Management for Daily, Weekly, and Monthly Growth"

    EP 118: Adam McCauley - "Inside Kyoshi Adam McCauley's School: A Story of Success and Stellar Leadership."

    Play Episode Listen Later Mar 1, 2024 55:23


    Gus and Allie Interview Kyoshi Adam McCauley. "Inside Kyoshi Adam McCauley's School: A Story of Success and Stellar Leadership."

    EP 117: Working On Your Business and Not In It, Delegating, & Avoiding Burnout

    Play Episode Listen Later Feb 23, 2024 60:13


    Martial Arts Marketing For School Owner Podcast - Ep #117Gus and Allie discuss "Working On Your Business and Not In It, Delegating, & Avoiding Burnout."

    EP 116: "Mastering Your Time: Unleashing The Power of Precision! Elevate Your Year With Proven Strategies To Stay Ahead, Set Goals, & Transform Your Life!

    Play Episode Listen Later Feb 2, 2024 57:55


    Martial Arts Marketing For School Owner Podcast - Ep #116Gus and Allie discuss "Mastering Your Time: Unleashing The Power of Precision! Elevate Your Year With Proven Strategies To Stay Ahead, Set Goals, & Transform Your Life". 

    EP 115: Thriving In 2024: Navigating Media, Overcoming Ups and Downs, And Mastering Positivity To Achieve Your Goals.

    Play Episode Listen Later Jan 26, 2024 59:51


    Martial Arts Marketing For School Owner Podcast - Ep #115Gus and Allie discuss "Thriving In 2024: Navigating Media, Overcoming Ups and Downs, And Mastering Positivity To Achieve Your Goals."

    EP 114: Adopting A Winning Mindset To Enroll More Students & Crush Your Goals In 2024!

    Play Episode Listen Later Jan 19, 2024 60:18


    Martial Arts Marketing For School Owner Podcast - Ep #114Gus and Allie discuss "Adopting A Winning Mindset To Enroll More Students & Crush Your Goals In 2024!"

    EP 113: New Year New Problems: How To Kickstart Your School's Success In 2024!

    Play Episode Listen Later Jan 13, 2024 61:28


    Martial Arts Marketing For School Owner Podcast - Ep #113Gus and Allie discuss "New Year New Problems: How To Kickstart Your School's Success In 2024!"

    EP 112: Luis Martinez - How To Run A Traditional School In The Modern World

    Play Episode Listen Later Jan 6, 2024 59:43


    Martial Arts Marketing For School Owner Podcast - Ep #112Gus and Allie discuss "How To Run A Traditional School In The Modern World"

    EP 111: Unlocking Leadership Excellence: Mastering The Art of Building Dynamic and Impactful Teams!

    Play Episode Listen Later Dec 1, 2023 60:14


    Martial Arts Marketing For School Owner Podcast - Ep #111Gus and Allie Discuss "Unlocking Leadership Excellence: Mastering The Art of Building Dynamic and Impactful Teams!"

    EP 110: Crafting A Powerhouse Sales Process For Your Martial Arts School.

    Play Episode Listen Later Nov 19, 2023 58:30


    Martial Arts Marketing For School Owner Podcast - Ep #110Gus and Allie discuss "Crafting A Powerhouse Sales Process For Your Martial Arts School."

    EP 109: Justin Everman - How To Land High Ticket Self-Defense Seminar Clients

    Play Episode Listen Later Nov 11, 2023 56:33


    Martial Arts Marketing For School Owner Podcast - Ep #109Gus and Allie discuss "How To Land High Ticket Self-Defense Seminar Clients".

    EP 108: John Geyston: How To Embrace Your Awesome

    Play Episode Listen Later Oct 27, 2023 57:51


    Martial Arts Marketing For School Owner Podcast - Ep #108Gus and Allie discuss "How To Embrace Your Awesome".

    EP 107: Building World Champions & Training Some of the Best Fighters in the World

    Play Episode Listen Later Oct 21, 2023 58:44


    Martial Arts Marketing For School Owner Podcast - Ep #107Gus and Allie interview John Hackleman on "Building World Champions & Training Some of the Best Fighters in the World".

    EP 106: Mindset, Money, And Martial Arts: A Path To Financial Success

    Play Episode Listen Later Oct 14, 2023 56:08


    Martial Arts Marketing For School Owner Podcast - Ep #106Gus and Allie discuss "Mindset, Money, And Martial Arts: A Path To Financial Success".

    EP 105: Mastering Martial Arts School Retention: Unveiling The Ultimate Tactics and Techniques

    Play Episode Listen Later Oct 9, 2023 58:49


    Martial Arts Marketing For School Owner Podcast - Ep #105Gus and Allie discuss "Mastering Martial Arts School Retention: Unveiling The Ultimate Tactics and Techniques".

    EP 104: Marketing Mastery Unleashed: Evaluating the Effectiveness of Your Campaigns

    Play Episode Listen Later Sep 29, 2023 60:20


    Martial Arts Marketing For School Owner Podcast - Ep #104Gus and Allie discuss "Marketing Mastery Unleashed: Evaluating the Effectiveness of Your Campaigns"

    EP 103: Anthony Arango: A Deep Dive with Anthony Arango on Maximizing The Student Intro Process and Supercharging Sign-Ups

    Play Episode Listen Later Sep 15, 2023 66:14


    Martial Arts Marketing For School Owner Podcast - Ep #103Gus and Allie interview Anthony Arango on "A Deep Dive with Anthony Arango on Maximizing The Student Intro Process and Supercharging Sign-Ups"

    EP 102: Ron Curran: Retaining Martial Arts Students For Life.

    Play Episode Listen Later Sep 1, 2023 63:29


    Martial Arts Marketing For School Owner Podcast - Ep #102Gus and Allie interview Ron Curran. Today we will be discussing "Retaining Martial Arts Students For Life."

    EP 101: Master the Million Dollar Mindset For Your Martial Arts Empire - From $0 to 7 Figures!

    Play Episode Listen Later Aug 18, 2023 61:51


    Martial Arts Marketing For School Owner Podcast - Ep #101Gus and Allie discuss today's topic: Master the Million Dollar Mindset For Your Martial Arts Empire - From $0 to 7 Figures!

    EP 100: Martial Arts Marketing For School Owner Podcast - 100th Episode Celebration!

    Play Episode Listen Later Jul 21, 2023 61:02


    Martial Arts Marketing For School Owner Podcast - Ep #100Gus and Allie discuss "Martial Arts Marketing For School Owner Podcast - 100th Episode Celebration!"

    EP 99:10 Systems To Make Your Martial Arts School Perform On High Octane

    Play Episode Listen Later Jul 15, 2023 58:17


    Martial Arts Marketing For School Owner Podcast - Ep #99Gus and Allie discuss "10 Systems To Make Your Martial Arts School Perform On High Octane."

    EP 98: Unleashing The Future of Martial Arts: Thrilling Insights On Its Evolution, Triumphs, and Trials!

    Play Episode Listen Later Jun 30, 2023 59:30


    Martial Arts Marketing For School Owner Podcast - Ep #98Gus and Allie interview Andrew Stigliano on "Unleashing The Future of Martial Arts: Thrilling Insights On Its Evolution, Triumphs, and Trials!"

    EP 97: How To Maximize Summer Months, Plan Ahead, & Crush The Back 2 School Season

    Play Episode Listen Later Jun 9, 2023 56:30


    Martial Arts Marketing For School Owner Podcast - Ep #97Gus and Allie discuss "How To Maximize Summer Months, Plan Ahead, & Crush The Back 2 School Season."

    EP 96: How To Get Your Mindset Right, Upgrade Your Self-Image, & Environment

    Play Episode Listen Later May 26, 2023 57:08


    Martial Arts Marketing For School Owner Podcast - Ep #96Gus and Allie discuss "How To Get Your Mindset Right, Upgrade Your Self-Image, & Environment."

    EP 95: How To Retain More Students During Summer, & Add Excitement Intro Your Curriculum

    Play Episode Listen Later May 12, 2023 57:01


    Martial Arts Marketing For School Owner Podcast - Ep #95Gus and Allie discuss "How To Retain More Students During Summer, & Add Excitement Intro Your Curriculum."

    EP 94: Nathan Ingram: Owner of The Deadly Art of Survival Magazine & Bare Knuckle Fighter

    Play Episode Listen Later May 5, 2023 56:37


    Martial Arts Marketing For School Owner Podcast - Ep #94Gus and Allie Interview Nathan Ingram: Owner of The Deadly Art of Survival Magazine & Bare Knuckle Fighter

    EP 93: The Social Aspects of Doing Tournaments And Competitions As Well As In-House Events To Build Energy And Student Involvement.

    Play Episode Listen Later Apr 28, 2023 59:49


    Martial Arts Marketing For School Owner Podcast - Ep #93Gus and Allie Interview Sensei Anthony Arango on "The Social Aspects of Doing Tournaments And Competitions As Well As In-House Events To Build Energy And Student Involvement."

    EP 92: Building A Real Business, Mastering Delegation, & Focusing On Things You Love.

    Play Episode Listen Later Apr 21, 2023 57:47


    Martial Arts Marketing For School Owner Podcast - Ep #92Gus and Allie discuss "Building A Real Business, Mastering Delegation, & Focusing On Things You Love."

    EP 91: Success Principles, Planning Ahead, & Building An Amazing Life.

    Play Episode Listen Later Mar 31, 2023 57:36


    Martial Arts Marketing For School Owner Podcast - Ep #91Gus and Allie discuss "Success Principles, Planning Ahead, & Building An Amazing Life.

    EP 90: How Soke John Olshlager Ran A Successful School & Retained Black Belts For Over 40 Years.

    Play Episode Listen Later Mar 24, 2023 59:41


    Martial Arts Marketing For School Owner Podcast - Ep #90Gus and Allie interview Soke John Olshlager on "How Soke John Olshlager Ran A Successful School & Retained Black Belts For Over 40 Years."

    EP 89: The Scientific Teaching Methods To Create Better Students.

    Play Episode Listen Later Mar 10, 2023 59:10


    Martial Arts Marketing For School Owner Podcast - Ep #89Gus and Allie Interview Geno Guevara on "The Scientific Teaching Methods To Create Better Students."

    EP 88: How To Find Your Inner Drive, Dealing With The Ups & Downs of Business.

    Play Episode Listen Later Feb 24, 2023 61:44


    Martial Arts Marketing For School Owner Podcast - Ep #88Gus and Allie discuss "How To Find Your Inner Drive, Dealing With The Ups & Downs of Business."

    EP 87: Motivation, Discipline and Building Momentum For Your Martial Art School.

    Play Episode Listen Later Feb 10, 2023 59:15


    Martial Arts Marketing For School Owner Podcast - Ep #87Gus and Allie discuss "Motivation, Discipline and Building Momentum For Your Martial Art School."

    EP 86: Finding Your Unique Strategic Purpose & Building The Culture of Your School.

    Play Episode Listen Later Feb 3, 2023 59:23


    Martial Arts Marketing For School Owner Podcast - Ep #86Gus and Allie discuss "Finding Your Unique Strategic Purpose & Building The Culture of Your School."

    EP 85: The 10 Must-Have Systems To Run A Successful Martial Art School.

    Play Episode Listen Later Jan 27, 2023 64:40


    Martial Arts Marketing For School Owner Podcast - Ep #85Gus and Allie discuss "The 10 Must-Have Systems To Run A Successful Martial Art School."

    EP 84: Black Belt Goal Setting 101: How To Showcase The Benefits of Becoming A Black Belt To Parents & Students.

    Play Episode Listen Later Jan 13, 2023 51:47


    Martial Arts Marketing For School Owner Podcast - Ep #84Gus and Allie Interview Adam D. Lux on "Black Belt Goal Setting 101: How To Showcase The Benefits of Becoming A Black Belt To Parents & Students."

    EP 83: How To Build A Thriving Martial Arts Business In 2023.

    Play Episode Listen Later Jan 6, 2023 57:28


    Martial Arts Marketing For School Owner Podcast - Ep #83Gus and Allie discuss "How To Build A Thriving Martial Arts Business In 2023."

    EP 82: How To Create Viral Social Media Video Content, Build Your Online Brand, & Get More Organic Martial Art Leads.

    Play Episode Listen Later Dec 16, 2022 62:43


    Martial Arts Marketing For School Owner Podcast - Ep #82Gus and Allie Interview Joshua Lona on "How To Create Viral Social Media Video Content, Build Your Online Brand, & Get More Organic Martial Art Leads."

    EP 81: How To Sell More Memberships This Holiday Season, Get Pay In Fulls, & Sell More Retail!

    Play Episode Listen Later Dec 9, 2022 60:37


    Martial Arts Marketing For School Owner Podcast - Ep #81Gus and Allie Discuss "How To Sell More Memberships This Holiday Season, Get Pay In Fulls, & Sell More Retail!"

    EP 80: Escaping The Solopreneur Life, Building An Amazing Team, & Company Culture

    Play Episode Listen Later Nov 18, 2022 59:22


    Martial Arts Marketing For School Owner Podcast - Ep #80Gus and Allie discuss "Escaping The Solopreneur Life, Building An Amazing Team, & Company Culture".

    EP 79: Being A Successful Woman Martial Art School Owner In Our Modern Society

    Play Episode Listen Later Oct 28, 2022 62:07


    Martial Arts Marketing For School Owner Podcast - Ep #79Gus and Allie Interview Kristin Duethorn on "Being A Successful Woman Martial Art School Owner In Our Modern Society."

    EP 78: How Mike Left His Engineering Job To Pursue His Dream of Buying & Running His Own Martial Art School

    Play Episode Listen Later Oct 14, 2022 60:19


    Martial Arts Marketing For School Owner Podcast - Ep #78Gus and Allie interview on "How Mike Left His Engineering Job To Pursue His Dream of Buying & Running His Own Martial Art School."

    EP 77: How Steve Avoided New School Pitfalls To Enroll 26 New Students In 40 Days!

    Play Episode Listen Later Oct 7, 2022 60:05


    Martial Arts Marketing For School Owner Podcast #77Gus and Allie interview Steve Jackowicz on "How Steve Avoided New School Pitfalls To Enroll 26 New Students In 40 Days".

    EP 76: Roundtable With John Busto & Rik Kellerman: How To Run A Successful Martial Arts School In Saturated Areas

    Play Episode Listen Later Sep 30, 2022 61:42


    Martial Arts Marketing For School Owner Podcast #76Gus and Allie interview John Busto & Rik Kellerman on "Roundtable With John Busto & Rik Kellerman: How To Run A Successful Martial Arts School In Saturated Areas".

    EP 75: How To Finish Q4 And Finish 2022 With A Bang

    Play Episode Listen Later Sep 24, 2022 60:05


    Martial Arts Marketing For School Owner Podcast Ep #75: Gus and Allie discuss "How To Finish Q4 and finish 2022 with a Bang."

    EP 74: Coaching And The Power of The Mastermind

    Play Episode Listen Later Sep 16, 2022 61:19


    Gus and Allie interview Lance Trippet on "Coaching And The Power of The Mastermind."

    EP 73: Top 10 Retention Tools To Keep Students Longer & Increase Your Lifetime Value

    Play Episode Listen Later Sep 9, 2022 54:11


    Martial Arts Marketing For School Owner Podcast Ep #73: Gus and Allie discuss "Top 10 Retention Tools To Keep Students Longer & Increase Your Lifetime Value".

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