Podcasts about content marketing strategist

On this episode of Content Logistics, host Baylee Gunnell chats with guest Melissa Popp, Content Marketing Strategist at RicketyRoo Inc., about navigating content strategy with limited budgets. They delve into the common challenges faced by companies of all sizes, from startups to established businesses, when resources are tight. Melissa emphasizes the importance of maximizing the impact of every marketing dollar, particularly for small and medium-sized businesses. She advocates for prioritizing marketing efforts based on potential revenue generation and a laser focus on what truly moves the needle for clients.Challenging conventional wisdom, Melissa suggests that content creation might not always be the first marketing investment. Instead, she proposes exploring alternative strategies like paid advertising to generate initial revenue, which can then be strategically reinvested in content development. This approach empowers businesses to establish a stable financial footing before diving headfirst into content, ensuring that the content created aligns seamlessly with overall marketing objectives.Beyond budget allocation, the conversation also explores effective content distribution strategies. Melissa underscores the vital importance of understanding your target audience and tailoring your content accordingly. She also highlights the power of repurposing content across various platforms to maximize reach and engagement. Finally, Baylee and Melissa discuss the often-overlooked significance of reverse engineering the sales funnel, starting with optimizing bottom-of-the-funnel content. They also caution against the allure of “vanity metrics” like website traffic, emphasizing the true measure of content success lies in conversions and leads.

Content Marketing Strategist, Certified Hypnotherapist, NLP practitioner, & Astrology lover Ashley Mae Fernandez chats all things Marketing in this episode with Bethany Shipley. https://ashleymaefernandez.com/ No Fartin' Around Podcast: https://ashleymaefernandez.com/podcast Facebook: https://www.facebook.com/ashleymfernandez

Mina Mesbahi, Content Marketing Strategist and Consultant, joins hosts Dallion Durán-Ballén and Baylee Gunnell on this episode of Content Logistics to discuss building a unified content strategy. Mina emphasizes a methodical approach, drawing from her engineering background.She introduces her DDA framework: Direction, Differentiation, and Amplification. This approach helps businesses create a minimum effective content strategy by first identifying core messages and goals before choosing platforms or formats. Mina encourages listeners to ditch the "spaghetti at the wall" method and focus on amplifying what resonates.Mina also challenges traditional content marketing notions like forced consistency and arbitrary content ratios. Instead, she champions a flexible, data-driven approach that prioritizes quality, valuable content that drives real business outcomes.

In episode 100 of Cybersecurity Where You Are, Sean Atkinson and Tony Sager are joined by David Bisson, Sr. Content Marketing Strategist at the Center for Internet Security® (CIS®).Together, they celebrate the first 100 episodes of Cybersecurity Where You Are and discuss where the podcast might go in the future.Here are some highlights from our episode:01:14. How the podcast's approach and content have changed since the first episode04:19. What surprised the team about the "machinery" of putting on a cybersecurity podcast07:53. A look back at some of our favorite guests and types of podcast episodes27:20. How the podcast can continue to support the cybersecurity industry going forwardResourcesEpisode 1: Welcome to the BasicsEpisode 7: CIS Controls v8…It's Not About the ListEpisode 9: Mitigating Risk: Information Security GovernanceEpisode 24: How Do I Start a Career in Cybersecurity?Episode 59: Probing the Modern Role of the PentestEpisode 96: Making Continuous Compliance Actionable for SMBsEpisode 97: How Far We've Come preceding CIS's 25th BirthdayIf you have some feedback or an idea for an upcoming episode of Cybersecurity Where You Are, let us know by emailing podcast@cisecurity.org.

Have you ever wondered how a Content Marketing Strategist creates their content?  In this episode of 'The Powerful Content Podcast,' Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms.   Mel emphasises understanding your content creator archetype and its impact on your efficiency. She shares her yearly content planning, batching strategies, and tools she uses, highlighting her methods for staying organised and effective.   This episode also includes practical insights on using AI, scheduling, and optimising content for social media and emails.     00:00 Introduction to content creation efficiency  00:41 Welcome to The Powerful Content Podcast  01:41 Acknowledgement to Country  02:00 Behind the scenes of my content creation process  04:04 Planning a year's worth of content  06:58 Batching and recording episodes  08:34 Reimagining content across platforms  10:37 Social media strategy  17:04 Flexible planning and consistency  19:05 Conclusion and ways to work together    Links mentioned in this podcast  The Content Accelerator  The Content Effect  Unlock your Content Creator Archetype Quiz  Episode 8 – Simple social media plan    If you enjoyed listening to this episode, then you'll also love:  Episode 10 – The power of reimagination  Episode 60 – Why content creation feels hard and how to fix it    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There's no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me? 

We got to sit down with Creative Content Marketing Strategist, Shanice Linton to discuss "Stepping into your Creative Content Era," with an emphasis on the aesthetic industry. In this episode, she emphasizes the need for authenticity and the approval for individualism in a market that puts such emphasis on appearances. Her encouragement to begin where you currently are is a breath of fresh air. Listen in on this episode and if you have a chance, look for her last episode with me as well.  Shanice is the Founder and Creative Content Marketing Strategist at Visual Vybz Studios. She is an online educator and coach of the Patient Growth Accelerator Academy.  Shanice is constantly in the trenches with medical esthetics business owners, helping them develop new strategies and create captivating content in order to stay ahead of the competition online. She has a BFA in film, video production, and creative writing, with over 12 years of creative and strategic content marketing experience that stretches from beauty to healthcare. Shanice is overly passionate about strategically utilizing content marketing and video storytelling as a tool for accelerated business growth. You can also find her on the podcast app hosting Patient Growth Accelerator or catch her speaking at national aesthetic events. This is an episode to listen to, but let me tell you: THIS IS A WOMAN TO WATCH!! Listed below are additional ways to find more content from Shanice.***Shanice Lintonwww.shanicelinton.comIG  @shanicelinton       @visualvybzsudios***Host:Katie Allen, PA-C@katieallenpa***This podcast and website represents the opinions of Katie Allen, PA-C and guests of  her show and website.  The content here should not be taken as medical advice.  The content here is for informational purposes only, and because each person is so unique, please consult your healthcare professional for any medical questions. Views and opinions expressed in the podcast and website are our own and do not represent that of our places of work.  While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors. Privacy is of utmost importance to us.  Many people, places, and scenarios mentioned in the podcast have been changed to protect patient confidentiality. This website or podcast should not be used in any legal capacity whatsoever, including but not limited to establishing “standard of care” in a legal sense or as a basis for expert witness testimony.  No guarantee is given regarding the accuracy of any statements or opinions made on the podcast or website. In no way does listening, reading, emailing or interacting on social media with our content establish a provider-patient relationship. If you find any errors in any of the content of his podcasts or blogs, please send a message through the Contact page. This podcast is owned by Allen Aesthetics, Inc.****

En este episodio de Tecnología y Negocios, Elizabeth Parra, Content Marketing Strategist para el equipo global de Thoughtworks, conversa con Gaby Gurfinkel, Lead Business Analyst de Thoughtworks Ecuador, sobre la mejora de procesos empresariales. Gaby explica los desafíos principales que enfrentan las empresas, como la administración del cambio y el apoyo en todos los niveles de la organización. Además, detalla los pasos fundamentales para optimizar procesos y las habilidades esenciales que deben desarrollar los consultores.¡No te lo pierdas!

Business owners know digital marketing is vital for their businesses, but figuring out how to use it well can be challenging! In this episode, Samantha Smith, a Content Marketing Strategist, shares valuable tips on increasing Instagram engagement. Samantha makes Instagram marketing easier to understand so business owners can make the most of it and see real benefits!-- Register for the next Powerful Women Rising Virtual Speed Networking Event! https://www.eventbrite.com/o/powerful-women-rising-llc-68529722443 To learn more about joining the Powerful Women Rising Community: https://powerfulwomenrising.com/joinpwrc --Episode Highlights:(03:36) What is Instagram engagement, and why is it a crucial business metric?(07:31) Metrics or data points that suggest whether your Instagram strategy is successful or not.(12:28) Reasons to focus on organic growth vs. buying followers.(21:29) What is shadow banning, and why has it become a concern for Instagram users? --Listen to Episode #44 - "How to Grow Your Business With Instagram" with Ruthie Sterrett.https://www.buzzsprout.com/2139824/14204367--To connect with Samantha Smith!Website: https://samanthasmithcreative.com/LinkedIn: https://www.linkedin.com/in/samanthasmithcreative/Instagram: https://www.instagram.com/samanthasmithcreative/Facebook: https://www.facebook.com/samanthasmithcreative

In this episode of Big Dreams Great Teams‪®‬, I am joined by Mel Daniels, a Content Marketing Strategist, speaker, podcast host and author. Mel shares her insights on how to create powerful content, the importance of authenticity, and when and how to delegate content creation within your team. Mel shares the four P's of content creation, and why they are important. Mel and I talk about how to start with core content, such as blogs, podcasts, or videos, and then repurpose it for other areas such as social media. We discuss the importance of being authentic and how we should always focus on our strengths when it comes to crafting content, rather than following someone else's content formula. We explore the timing and methods for delegating content creation tasks within your team, emphasising the importance of recognising a team members' strengths and setting realistic expectations.HighlightsHow to focus on your strengths as a leader and bring your unique perspective to your content.The 4 P's of content creation.How to start with core content, such as blogs, podcasts, or videos, and then repurpose it.How to be authentic and true to yourself in your content creation, rather than following someone else's formula.When and how to delegate content creation within your team.Chapters00:00 Introduction and Background06:04 Understanding Powerful Content12:11 Consistency and Authenticity30:35 Top Three Tips33:23 Conclusion and Contact InformationConnect with Mel Daniels: Unlock your Content Creator ArchetypeInstagram: www.instagram.com/meldbusinessFacebook: www.facebook.com/meldbusinessFacebook Group: The Content ProjectWebsite: www.meldbusinessservices.com.auMembership: www.thecontenteffect.com.au/thecontenteffectConnect with Paula: Website:www.paulamaidens.com Instagram:@paulamaidensconsultingFacebook: @paulamaidensbuildingawesometeams 

In this episode of the "Faith While Waiting" podcast, we delve into the world of faith that fuels the ambitions of remarkable women juggling the roles of devoted mothers and thriving entrepreneurs. We are joined by Marketing Strategist, Kay Grant. Her mission for helping business owners grow through marketing was birthed while working closely with local business owners for 6 years in radio sales and social media management. Kay originally obtained a degree in Trust and Wealth Management with a minor in Financial Planning and went back to school to receive a degree in Graphic Design and Advertising. As a Content Marketing Strategist, Kay helps ambitious female entrepreneurs create simple result-driven marketing plans that work for their business, so they can show up powerful and confident with ease to build a community that supports them on social media. Her mission is to help them discover, develop, and drive creativity into their business using organic marketing to help them stand out in the crowd and attract and convert their ideal clients. Follow this amazing Mompreneur on social media:https://www.instagram.com/kaysconcepts/ --- Support this podcast: https://podcasters.spotify.com/pod/show/grace4purpose/support

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this podcast episode, Philippa Channer introduces a new series on social media management and marketing. She highlights the importance of customer service in the digital age and provides four key points for incorporating it into social media strategies. These points include establishing a strong online presence, responding promptly and professionally, personalizing and customizing interactions, and turning negative experiences into positive ones. Philippa concludes by emphasizing the significance of maintaining a positive online reputation.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

In this inspiring episode of Women in B2B Marketing, host Jane Serra interviews Lashay Lewis, a SaaS growth advisor, content strategist, and Founder of Authority Plug. They discuss Lashay's journey in B2B marketing and content creation, as well as various topics related to content marketing, strategy, and the importance of mental health. Lashay shares her experiences with imposter syndrome and overcoming negativity, and offers insights on the current economic climate's impact on content marketing. They also touch on the rise of fractional executives, the role of AI in content creation, and the importance of storytelling and ROI in content marketing. Lashay and Jane discuss:Lashay's Transition from E-commerce to B2B SaaSthe importance of bottom-of-funnel (BOFU) content for quick wins and revenue attributioncreating visual frameworks to help content marketers learn by doingembracing your weaknesses - you read that right!overcoming imposter syndrome to build your personal brandSpecificity and strong content in the current economic climatetracking metrics in content marketing with Looker Studio, GAUsing case studies to drive conversionsLashay's career hurdles and overcoming setbacksHustle Culture and Mental HealthKey Links:Guest: Lashay Lewis - https://www.linkedin.com/in/lashaylewis/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Authority Plug - https://authorityplug.com/Lashay's Content Marketing Dashboard - https://authorityplug.com/#contentdashboard

Join us in this captivating episode as we dive into the fascinating world of headline writing with special guest Alison Yuen. In today's digital age, a great headline has the power to capture attention, generate clicks, and drive engagement. But what makes a headline truly great? Alison Yuen, an expert in the field of content marketing and copywriting, shares her insights and secrets to crafting attention-grabbing headlines. From understanding the psychology behind effective headlines to dissecting the anatomy of a winning title, we explore the key elements that make readers stop scrolling and click through. Discover the art of balancing creativity and clarity, as Alison unveils her proven techniques for crafting compelling headlines that hook readers from the get-go. Learn about the power of emotional triggers, curiosity gaps, and the science of persuasion that can be employed to make your headlines irresistible. Guest's Bio: Alison Yuen is a dynamic Copywriter & Content Marketing Strategist who brings a unique perspective to the table. With a background in law, Alison made a bold decision to follow her passion, venturing into the world of marketing and copywriting. Drawing from her in-depth study of human behavior and market research, Alison takes an aerial view of your business, delving deep into its core to truly understand what makes it tick. She's not just a specialist Copywriter; she immerses herself in the coaching industry, experiencing it firsthand and empathizing with her clients on a whole new level. But Alison's expertise extends beyond personal development coaches. She has successfully written copy for various industries, including SaaS, e-commerce, property, construction, and more. Her versatility and adaptability make her a valuable asset regardless of your industry. *** Guest's Website & Social Profiles *** Alison's Website- https://www.alisoncopywriting.com/ Alison's LinkedIn- https://www.linkedin.com/in/alisonyuencopywriting/ Alison's Instagram- https://www.instagram.com/alisoncopywriting/ ***Whether you're a content creator, marketer, or simply curious about the magic behind impactful headlines, this episode provides a treasure trove of knowledge and practical tips. RSVP today and hit that Notification

If you want to have staying power on social media, you have to get social! Forget followers, likes, and other analytics, building a community on social media is how you stay relevant and create a relationship with social media that you're not embarrassed about and allows you to be unapologetically you.  My guest, host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour, shares her story of rediscovering her true self and finding fun on Instagram, which has helped her connect with her people and given her a reason to keep using social media as a tool to grow her business. In this episode of the podcast, we talk about:  Showing up like expected vs. showing up like you Letting your freak flag fly  Deanna's 12-Grid Instagram Human-to-human interaction in stories Strategies for finding collaboration partners The trap of being too strategic And so much more!   This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About The Guest: As a Graphic Designer and Content Marketing Strategist and host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour knows the power of creativity, fun, and lettin' your freak flag fly when it comes to growing your business. Whether she's hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun getting in front of their perfect-fit clients. When she's not working with clients, she's probably callin' out sleazy marketing tactics, hangin' with her fam, or sneaking in some crappy reality tv! Website: https://deannaseymour.com/ Instagram: https://www.instagram.com/thedeannaseymour/ LinkedIn: https://www.linkedin.com/in/thedeannaseymour/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/260

Did you hear? Forter is hosting it's 2nd annual IMPACT Conference, Oct 11 in NYC. Head to forter.com/impact for all the details.Want to learn more about our presenting sponsor? Forter.com/fraudology, a special microsite designed in a pitch-free way for you to learn more.View the 1st Annual Fraudology Benchmarking Report Now! https://resources.forter.com/fraud-fighter/2023-benchmark-report(Thanks to the survey sponsor, Forter, no email or contact info is required to access the report!)In this episode of Fraudology, host Karisse Hendrick welcomes back special guest Shoshana Maraney to continue discussing the newly released Fraudology benchmarking survey results. While on Tuesday's episode they talked about some of the areas that surprised them, today they dive into the topics that most fraud leaders collectively knew (in their gut/intuition), but until now, we didn't have reliable or actionable data to present to leadership. Some of the topics from the survey discussed today include: the importance of trusting peers' experiences when evaluating fraud solution providers, what factors will cause a merchant to consider leaving their current provider, and the need for better customer care & product innovation in the fraud technology (vendor) space.Karisse & Shoshana highlight other outcomes from the survey on topics such as salary ranges, embracing change, and the growing focus on improving the entire customer experience/journey.This episode, and ultimately the survey report both offer valuable insights and actionable takeaways for fraud professionals. Get ready to gain a deeper understanding of fraud prevention strategies and the power of data in this engaging conversation.To connect with Shoshana Maraney, Content Marketing Strategist for online FraudTech companies & co-author of "Practical Fraud Prevention", published by O'Reilly publishing: https://www.linkedin.com/in/shoshana-karin-maraney-26758736/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled.Conversation points: Tips to improve podcast reach and audience engagement Benefits of networking with other podcasters Editing techniques for podcast spacing Podcast formats and effective interviewing techniques Platforms for advertising podcasts and turning guests into prospective clients Editing content and the importance of a website for SEO Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

Everybody has a story. Everybody has something of value to share. But do you know how to harness that power within yourself to elevate your visibility?In today's episode of Elevated Visibility, we have an amazing and awe-inspiring guest, Michelle Kuei. She is an international speaker, certified Visibility Coach, content marketing strategist, and author, who mentors women to use the power of storytelling as their secret sauce in attracting clients and turning their passion for coaching into a profitable business.Tune in to hear Michelle's truly incredible story, learn all about storytelling, and discover a whole new way of looking at your inner critic.In this episode:Michelle's story and entrepreneurship journeyStorytelling marketing and how Michelle started using itHow Michelle conquered the Machu Picchu trail (on her crutches)How to use storytellingThe way to attract the clients that are meant for youYour inner critic can actually be your superpowerElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with MichelleShe is a Motivational Speaker, Author, Visibility Coach, Certified Storytelling Master, Content Marketing Strategist, and Email Marketer, who loves to help women coaches use the power of storytelling to get seen, heard, and hired so they can turn a passion for coaching into a profitable business.Instagram: @elevatelifecoachPodcast: Make It VisibleWebsite: elevatelifecoaching.orgConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.co Website: ninagibson.co

Sat, 17 Dec 2022 12:10:46 +0000 https://eliescoffeetalks.podigee.io/66-moritz-bappert 3070edbcce7939d52371d3a4c00f3e7e Content Marketing Strategist and Website & Online Marketing Consultant Moritz Bappert is the CEO of dreiQBIK GmbH, Content Marketing Strategist and Website & Online Marketing Consultant based in Freiburg im Breisgau, Germany. He recently specialized more specifically in Online Marketing & Websites for Coaches which is what the episode is about! You can find Moritz on Linkedin where he regularly shares tips and tricks about Online Marketing. or on his Website onlinewirksam.coach 66 full Content Marketing Strategist and Website & Online Marketing Consultant no online marketing,content marketing,website design Ophelie Cabanero

Today's Guest Expert: Jeff Gibbard     Formerly known as “The World's Most Handsome Social Media & Content Marketing Strategist” our guest today now goes by another title: Superhero. Jeff Gibbard (”Gih-Bird”) is the Author of The Lovable Leader, a professional speaker, and the founder of several companies including Super Productive, and The Superhero Institute, […] The post How to Become Superhuman appeared first on Jake A Carlson.

What is your brand story? How do you clarify your vision and create branded purposeful content that supports it? Brand, Content Marketing Strategist and avid storyteller Vivienne Okafor joins Nicole to answer these questions as well as talk about how to keep with the changes on social media, the importance of market research and how to do it on a budget, and they have an on-the-spot brainstorm session and create content ideas for a handmade brand to get your inspired. P.S. - You can join Nicole and Vivienne on Instagram Live on October 19, 2022 at 1pm PT for a Live content idea brainstorm session. We'll invite you to tell us about your brand and we'll give you a few content ideas that feel on-brand and easy. Just head to @ dearhanmdadelife on Instagram to RSVP.

Are you a new entrepreneur looking to start a wellness business and target a wellness customer, or are you the owner of a PT private practice who has already established a brand with your physical therapy services and wants to incorporate a wellness service into your practice? How do you want your brand as a whole to be seen? What is your core value as an entrepreneur and as a human that will make you stand out in the market?  Welcome to the Rehab to Wellness B.O.S.S. Podcast! I'm your host, Kim Nartker, PTA. In this week's episode, I am joined by Brittany Gregorio. Content Marketing Strategist & Copywriter Brittany Gregorio started her own company after several years in the virtual assistant space. As her VA business rapidly grew, Britt began to see significant gaps in the industry. She had clients that didn't know what their message was, and had no regard for content. Britt knew there had to be a better way. Businesses and brands needed authenticity, more importantly, they needed a content marketing strategy. As CEO of Crafted Content, Britt and her team help entrepreneurs worldwide create content and implement a comprehensive content strategy that brings measurable results. They will touch on such topics as: Content marketing falls under the umbrella of marketing If you don't have your content where it needs to be, nothing else matters. The most important thing for most entrepreneurs to understand is that you are what makes their business unique. Take your top three differentiators and incorporate them into your content. You don't need to tackle every single social media channel at once. Pick your favorite and tune in to it. Understand your audience's needs and how to solve their problems. Don't be afraid to utilize your personal life journey and stories in your content. Don't share your day-to-day life events, but rather share the major life events that have shaped not only who you are but who you are as an entrepreneur. At the end of the day, your content is about standing by your core values. As a new entrepreneur, start to post with a simple introduction as to what you do and how you are going to serve your people, because at the end of the day, your content is about them, not you. Don't be so focused on just informational content. When posting on social media, it must not consist of novel-like posts.   Reach out to Me: If you're ready to join our community and start, build and grow your Wellness Business and would like to know more about our Program Book a call with us Here!!! Get YOUR FREE WELLNESS BUSINESS SUCCESSFUL START-UP CHECKLIST HERE! Facebook Group: Rehab to Wellness B.O.S.S Website: https://thestretchmobilitycoach.com/beacoach/

Formerly known as "The World's Most Handsome Social Media & Content Marketing Strategist" our guest today now goes by another title: Superhero.Jeff Gibbard (”Gih-Bird”) is the Author of The Lovable Leader, a professional speaker, and the founder of several companies including Super Productive, and The Superhero Institute. Jeff  shares how to be lovable leader to build a productive and happy team. He shares the 3 Pillars of a loveable leader and how to build trust in your team to unlock their potential and make a positive impact. Links:@jgibbardhttps://jeffgibbard.com/

Laura's multipotentialite mother inspired so much in her life: a love of learning, culture, language, and academic achievement. But a few years into her PhD in Victorian literature, Laura doubted that a tenured professorship was within reach. Or that it was the lifestyle she wanted. Thanks to intensive soul-searching and working with a coach, she gained clarity into potential careers, finished her dissertation earlier than the bulk of her cohort, and began her transition to marketing.Between working for a small nonprofit, a large professional services firm, and a few other employers, Laura has become a well-regarded content marketing strategist and ghostwriter for executives. When the pandemic hit, Laura struck out on her own for more flexibility, including time to augment her daughters' online learning. Laura's future includes big plans for building a content marketing agency, working abroad for five or six years in Europe, and writing a novel. All ambitions her mother — her mentor — would surely be proud of.Laura's recommended books for a career switchMindset: The New Psychology of Success by Carol S. Dweck Give and Take: Why Helping Others Drives Our Success by Adam Grant Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration--Lessons from The Second City by Kelly Leonard & Tom YortonMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan HeathSecrets to Winning at Office Politics by Marie G. McIntyre Workplace Poker: Are You Playing the Game, or Just Getting Played? by Dan Rust The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It by John Tierney and Roy F. BaumeisterH3 leadership: Be Humble. Stay Hungry. Always Hustle by Brad Lomenick and Mark Burnett Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan CainLaura's recommended content marketing resourcesContent Marketing Institute Content Marketing Profs LinkedIn Learning Content Marketing CoursesOther resources mentionedThe Versatile PhDMentorCoachWhere to find Laura & Sharp StorylinesLaura on LinkedInCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show

Today's interview with Aishah was AMAZING! For anyone going through a "rebuilding" phase, you need to hear her tips + insight on confidence, living life for a living, entrepreneurship at a young age, and starting from scratch. She is a firm believer that everything she works on will be great, and that's why her success continues.  We discuss jealousy and comparison, which is super common in business, and how to rise above by viewing things from another perspective.FOLLOW AISHAH ON INSTAGRAM:https://www.instagram.com/aishah.mo/FOLLOW HER ON TIKTOK:@vishvh FOLLOW ME ON INSTAGRAM:https://www.instagram.com/victoria.alario/https://www.instagram.com/forthegirls.podcast/FOLLOW ON TIKTOK:@victoria.alarioThe CapricornerDating, relationships, psychology, and copious controversy - Capricorn style!Listen on: Apple Podcasts Spotify

THREE PILLARS OF LOVABLE LEADERSHIP

In this week's Safe Home Podcast, Beth talks with Tamara Gabbard. She lives in the jungles of Costa Rica with her toddler Rubi-Jean. Tamara is a Copywriter and Content Marketing Strategist, and she also identifies as a Soul Consultant and Clairvoyant. She combines her skills in both the practical and spiritual realms to help people who are struggling to break through the overwhelm that life can bring when trying to make an impact on the world. Like our son Joey, Tamara has done extensive personal research with psychedelics and other substances. She's 5 years sober now, but she uses some of the things she learned through her psychedelic trips to inform her work, especially finding the root causes of whatever obstacle people get stuck on. Tamara's story is pretty extraordinary. Even if you can't relate to her exact experience, I know you will be inspired by her talk to dig a little deeper to help yourself and your struggling teen. ===============

In this week's Safe Home Podcast, Beth talks with Tamara Gabbard. She lives in the jungles of Costa Rica with her toddler Rubi-Jean. Tamara is a Copywriter and Content Marketing Strategist, and she also identifies as a Soul Consultant and Clairvoyant. She combines her skills in both the practical and spiritual realms to help people who are struggling to break through the overwhelm that life can bring when trying to make an impact on the world. Like our son Joey, Tamara has done extensive personal research with psychedelics and other substances.  She's 5 years sober now, but she uses some of the things she learned through her psychedelic trips to inform her work, especially finding the root causes of whatever obstacle people get stuck on. Tamara's story is pretty extraordinary. Even if you can't relate to her exact experience, I know you will be inspired by her talk to dig a little deeper to help yourself and your struggling teen. ===============

With the entire world using the Internet for their work, digital marketing plays an important role in reaching the right audience. The right use of social media platforms enables businesses to reach their target audience and increase their sales and profits. Today, we discuss the same, however, in the context of coaches who work in educating coaching people in a leadership role. How can they showcase their services to potential clients? We have your answers covered in today's episode of The Brand Called You. Desiree Jane Montejo is the digital marketing expert for coaches and consultants. She is the founder of eMaillennials Digital Marketing Services. Desiree talks about her work of how she helps her client in different areas of digital marketing like copywriting, email marketing, lead generation, and digital marketing strategies. She talks about the importance of sharing daily value posts and edutainment content on your network, as it attracts the right people and ideal clients. She discusses the challenges like procrastination and clarity. --- Support this podcast: https://anchor.fm/tbcy/support

In this episode, Reeta and Seija sat down with Pinja Virtanen, Marketing Manager at Swarmia; a fast-growing company founded just 3 years ago. In the past 6 months alone, Swarmia doubled its customer count and MRR. What makes Pinja's journey particularly interesting is her eclectic experience. Before Swarmia, Pinja worked as a Content Marketing Strategist at Advance B2B, and she was also in charge of Demand Gen later at Supermetrics. With both in-house and agency experiences, she became the first marketing hire at Swarmia. We invited her to hear her thoughts on what it's like to start as the first marketer in a fast-growing company. During the episode, you'll hear about: - What motivated Swarmia to hire their first marketer - How Pinja onboarded herself to create her role - What she decided to focus on at first (and why) - How to prioritize when there's so much you want to do - How to experiment pragmatically to get relevant results - Pinja's views on the eternal “hire a Generalist vs. Specialist” debate Happy listening! — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit Swarmia >> swarmia.com/ Follow Pinja on Twitter >> twitter.com/pinjaerika — Book recommendation: Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt >> https://www.goodreads.com/en/book/show/60227444-founder-brand

Listen in and hear what content marketing strategist Tanya Smith suggests for starter gear and equipment upgrades, along with: getting over your on-camera fears, your initial video setup (which doesn't cost anything!), the problem with buying expensive video gear, why live video is worth doing, why we love/hate green screens, the 3 social media platforms that require approval for live video … and more! Continue Reading

Listen in and hear what content marketing strategist Tanya Smith suggests for starter gear and equipment upgrades, along with: getting over your on-camera fears, your initial video setup (which doesn't cost anything!), the problem with buying expensive video gear, why live video is worth doing, why we love/hate green screens, the 3 social media platforms that require approval for live video … and more! Continue Reading

Souki Fournier is a Content Marketing Strategist helping businesses thrive online one blog post at a time. With a Master's degree in Marketing and a passion for the art of story telling, she's been helping businesses attract, retain, and convert leads through strategic content. She can help you go from a business making money, to a brand having an impact.Links:  Souki's website: www.soukifournier.comHer podcast: https://podcasts.apple.com/us/podcast/content-marketing-explained/id1546281573Instagram: https://www.instagram.com/soukifournier/LinkedIn: https://www.linkedin.com/in/soukifournier/Facebook: https://www.facebook.com/soukifournierconsulting/Support the show (https://www.patreon.com/Mittan)

You've worked hard to create a valuable product or service. But even the best products and services won't sell themselves, you need to nurture your audience with valuable content. By providing consistent, engaging content, you'll develop trust and loyalty with your customers that will result in more sales and referrals.  Today's guest Melanie Herschorn, Content Marketing Strategist, for VIP digital content will be sharing why to have a content nurturing system, how to create one and the value of repurposing content across your social platforms. Main Topics: - Why do you need to have a content nurturing system (what are the benefits) - How do you create one- Why you don't have to be on every social media platform Key Takeaways:- They discover what social media they should be on- They'll learn the value of repurposing and how to do it - They'll understand what nurturing content is 

Qualche tempo fa un'azienda B2B che vende prodotti molto tecnici, ma anche piuttosto semplici mi parlava di un importante progetto di comunicazione che aveva deciso di avviare.Non nascondo che inizialmente ero scettico di quella scelta: mi sembrava che il possibile ritorno dell'investimento non potesse giustificare i costi e le energie aziendali necessarie.In realtà però mi sbagliavo, perché guardavo una piccola parte della storia, pensavo solo a quanti contatti e quanto fatturato poteva essere generato da un singolo contenuto.In realtà creare contenuti di valore e in modo strategico può rappresentare un asset vero e proprio per l'azienda, qualcosa che produrrà risultati per lungo tempo, anche se non sarà sempre possibile metterli in diretta relazione tra loro.Ne ho parlato con Miriam Bertoli, Digital e Content Marketing Strategist freelance specializzata nella consulenza e formazione per piccole e medie imprese.Miriam è autrice del libro “Web marketing per le PMI” ed è docente presso numerosi corsi di formazione sia in università presso IULM e Università Ca' Foscari di Venezia, sia in azienda, che per associazioni di categoria.Se vuoi metterti in contatto con Miriam per un commento o uno scambio di idee, lo puoi trovare ai seguenti contatti:Profilo LinkedIn Miriam Bertoli: https://www.linkedin.com/in/miriambertoli/email: miriam@miriambertoli.comSito web: https://www.miriambertoli.com/Newsletter: https://www.miriambertoli.com/newsletter/Libro: Web Marketing per le PMI

Today I am talking to Claire Riley. Claire is a Professional Virgo (read: neat freak, organiser extraordinaire, planning queen), a complete #BusinessNerd who's obsessed with simplifying, streamlining and systemising things so you can focus more on your zone of genius... A Content Marketing Strategist, Social Media Whisperer and Process-Driven Problem-Solver who also loves red wine, her kids, mountain-dawdling and spending way too much time watching Reels. Find out more about Claire at her website: claireriley.co Pineapple by Roa Music | https://soundcloud.com/roa_music1031 Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

What should you do when your content isn't converting? Content Marketing isn't just about your website's blog anymore. If you can find a way to connect and open a dialogue with your ideal clients then you will be able to reach them in a way they feel meets their needs. These days, it's all about relationship building to attract your dream clients. Today, I'm bringing in a Content Marketing Strategist, Christine McShane who has a ton of great tips and tricks on how to write compelling copy, how strategic content marketing is essential in connecting with the right audience (and turning off the wrong ones) and creating content that is authentic to who you are. In today's episode we cover: - What is organic content marketing - How you can use content marketing to cut down your time so you can pre-qualify the right people that align with who you are  - The three core elements to help you identify who your brand is - Building your email list through effective lead magnets  - How to write clickable newsletters to get your audience to take action and the frequency it should be released - How much free value should you really be giving away - What you should be including in your nurture series and how long it should be - Ways to repurpose your content that connects and converts - Tips to write compelling, inviting and engaging copy and what to do when you get writer's block Thanks so much for listening! Don't forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to https://stripeddogcreative.com/podcast  

Laura is a LinkedIn and Content Marketing Strategist. Growing up, her dream was to become a Medical Doctor or a teacher. In her early twenties she worked with her uncle in his company, which built into her a burning desire to become an entrepreneur. She did like his charisma, his confidence in dealing with issues and making decisions to that were worthwhile for his company. Fast forward, she came to the UNited States and decided to do nursing, as she started working in the hospital, she felt depressed, not liking that career and very unfulfilled. She tried other small jobs, but her mind kept going towards entrepreneurship which she finally decided to go for working as a virtual assistant which helped her build herself. While she was doing this she realized that one thing that coaches and VAs' struggled with was content writing. She decided to go full swing in to this to build her own confidence by taking courses and learning how to do so herself. She then started out on Instagram to promote herself, but felt not so aligned with this platform. She then decided to go with Linkedln where she felt confident in bringing her know how to her audience in a unique and clear manner. She is now creating her course which will be a proven path to help coaches and VAs' reach their target audience to convert them to paying clients after building that know, like and trust factor. This course will be available by March 2022 and she is so excited to be in this stage where she is serving more people even now to build their platform and communicating their ideas with confidence and building that relationship, at the same time making money. If you are out there doubting the how to, Laura will be more that happy to assist you build that confidence and be on top of your game with that genuine connection to your ideal clients. She can be contacted @: https://mkclaura.ck.page - and you can find her also on LinkedIn, Instagram and YouTube @mkclaura or using her name - Laura Nsang. Do not hesitate tp reach out to Laura directly for any information, questions and for that proven gem called strategy that she is already using to make a difference in the lives of other entrepreneurs.

This episode of Opinionated SEO Opinions brings together lots of different considerations in SEO to discuss, from the effect of pricing to the length of content, how “sharing” can be tough in our industry and more. Q1 (0:05): Do cheaper products have a ranking advantage? Is it possible for a "luxury" brand to compete with other brands for a "basic" product? From Katriona Li, SEO Consultant at OMG Q2: Hyphens or no Hyphens when adding keywords into your articles? From Tanya Lesiuk, Content Marketing Strategist at Complish Q3: A featured representation to the following 2 questions: How long should a piece of content be, if the intention is to write specifically for SEO? From Sara Burke-Allen, Senior Digital Marketing Manager at Pethealth Inc. Long in-depth article that answers a query comprehensively vs shorter articles that answer a single question. Which one do you think is better for SEO? From Princess Mae Follosco Includes a tribute to congratulate Christina LeVasseur (Brodzky) and celebrate her contributions to the industry. We might have gotten a little too transparent on the topic, so get ready!

Melanie Herschorn is a Content Marketing Strategist and Coach on a mission: to support women business owners to land more clients by conquering their content marketing challenges. Through her company, VIP Digital Content, Melanie provides the strategies necessary for her clients to attract their ideal clients, nurture leads, and position themselves as experts in their field. The post #114 – Melanie Herschorn on Marketing Strategies Every Author Needs to Know first appeared on Write Your Book in a Flash Podcast with Dan Janal.

On today's podcast episode, we're talking with Kiara J. Mason, content marketing expert and recent winner of Ms. Mompreneur 2021. She talks about her unique transition from social worker to marketing agency owner and, most importantly, how God uses every part of our life story. Kiara J. Mason is the Co-owner and Content Marketing Strategist of MTM Creative Imaging & Co., a full service social media marketing agency that she and her husband, Jerred operate together. She is the proud mom of a daughter River and son Levi. Something that sets Kiara apart is that she is a trained social worker and she uses her clinical and people skills to get to the heart of her client's message to help them reach their targeted audience. In 2016, Kiara and her husband started a YouTube Channel called Meet the Masons and was later picked up by a television network. As brand partnerships came, she and her husband decided to start their agency to help other business owners increase their visibility online. Kiara is very open about the struggles she has had and she has used her story to bless others. Her experiences with postpartum depression led her to create Mommy Shower™, Inc., nonprofit that seeks to shower mothers with empowerment, resources, education and community in their prenatal and postpartum stages to ensure that mothers are prioritizing their well being and walking in the fullness of who they are. Kiara uses her expertise and joy to serve high-achieving, well-respected female leaders and equip them to put their best image forward online and scale their business through social media marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/missionkey/message

Audrey Agahan is Content Marketing Strategist at Advance B2B and in this episode we're talking about what the heck is growth marketing. Audrey introduces us to Advance B2B's growth marketing formula that blends brand strategy with agile marketing operations, as well as: - The difference between growth marketing and traditional marketing - How growth marketing differs from growth hacking - The sprint-based agile operating model Advance B2B uses to run their growth marketing activities - A framework to prioritise growth ideas and experiments - How to use content marketing as a growth driver - How Audrey and Advance B2B worked with a client to achieve over 100% YoY growth - How to get started with growth marketing Links Advance B2B >> https://www.advanceb2b.com/ Product-Led Growth by Wes Bush >> https://www.goodreads.com/book/show/46033247-product-led-growthT The Power of Vulnerability >> https://www.goodreads.com/book/show/23500254-the-power-of-vulnerability --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Episode 028: Building a Digital Marketing Strategy What is digital marketing and how can AEC firms elevate their marketing strategy? Our reliance on technology has prompted today’s leading businesses to reevaluate how they market. Slowly, digital marketing trends have found their way into the AEC industry. While most AEC companies have been slow to adopt new marketing strategies, some have embraced these concepts to generate new business. In this episode, we speak with Danielle Gray, an expert on digital marketing, who helps us understand the breadth of digital marketing and the value of content strategy. After starting her career as a marketing professional, Danielle now runs her own marketing company advising AEC firms on how to elevate their digital marketing efforts. https://www.dgmarketingco.com/ (DG Marketing Company) is a referral-only marketing firm that helps clients with brand strategy, design and execution, and provides one-on-one coaching with firm leaders. In her free time, Danielle is known for her gift as a speaker, connector, creator, and storyteller and has spoken widely across the country with groups including https://www.smps.org/ (SMPS) and https://www.ama.org/ (AMA). Her presentations include: https://53671d51-f3bc-4900-915c-b8ca01d2965b.filesusr.com/ugd/72c7be_b876e49a440443fcb2874c6fc7f7ba7f.pdf (Nobody’s Reading That!), https://53671d51-f3bc-4900-915c-b8ca01d2965b.filesusr.com/ugd/72c7be_2d35b19992a84a5a9997bf2dc056c2dc.pdf (Confessions of a Content Whisperer), and a new offering, https://www.daniellegraymba.com/safespace ([Safe Space] with Danielle). Guest: Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with over nine years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of https://www.dgmarketingco.com/ (DG Marketing Company), a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry. Show Links: https://www.dgmarketingco.com/ (DG Marketing Company) http://www.daniellegraymba.com/ (Danielle Gray, MBA) Support this podcast

For years his Linkedin headline read "World's Most Handsome Social Media & Content Marketing Strategist." But, today he prefers to go by another title: Superhero. Jeff Gibbard is the Founder of The Superhero Institute, where he assembles the resources and offers the coaching to show you how to be superhuman at work and in life. Eavesdrop on Jeff and Mark as they discuss how we are all superheroes, multiple levels of being a superhero, Jeff and Mark's favorite superheroes, service for good, confronting mortality, mic swap, and more! His website Get productivity tips that I only share with email subscribers. Become a Mark Struczewski Insider and get the top 5 productivity tips for free. ABOUT Mark ‘Ski' Struczewski (“Mister Productivity”) works with executives to help them gain control of their time by taming distractions so they can experience less overwhelm, feel a sense of freedom, and enjoy their lives. In addition to being a productivity coach, Mark is a speaker, host of The Mark Struczewski Podcast, and an author. His strategies have guided CEOs/Executive Directors, business owners, business corporate specialists, and entrepreneurs to get back control of their time. You can find out more about how to connect with Mark and his mission to create confident leaders at misterproductivity.com. If you're looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me: LinkedIn TikTok Snapchat If you love the show, share it with a friend on Apple Podcasts.

When it comes to providing exceptional copywriting, few if any compare to Ashley Cook.  Wealth Academy Podcast community and listeners in the U.S. and abroad you are going to enjoy listening to Ashley Cook of ASAP Copy share her greatest challenges and her greatest success.Ashely is a force of nature in that she identified her purpose early on in life and reading and writing played a great role in her genesis as a writer and today as she continues to make a great impact on the small businesses she works with. She is your "saleswoman behind the keyboard." and with over 13 years of experience, Ashely provides analytics, sales, and marketing when she works for her clients.Listeners discovered that when small businesses work with Ashely, she will give you the words, that get you results. She provides organizations with copywriting services, and copy editing and Ashley knows the importance of words and they matter. What does Ashley provide her clients?The words Ashley writes for her clients can heal, inspire, and persuade and she is the small business copywriter of choice, She is a book coach and has the experience to support clients with their needs and if it's more clients that you need, she should be your copywriter of choice because can accommodate this client acquisition goal for you. Ashely will provide you with a free 20-minute consultation to discuss your important communications goals for your small business.Ashley's website -  https://www.asapcopy.coInstagram Handle asapcopy.co  / Facebook Handle asapcopy.coHost - Paul Lawrence VannEmail - info@paulvannspeaks.comOffice (800) 341-6719  

Lead Generation to generating business leads the inbound way. Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company. We welcome the Conquer Local Podcast's first Producer, Brock Andony ( https://www.linkedin.com/in/brockandony/ ). Brock started as an intern and now is a Content Marketing Strategist at Vendasta ( https://www.vendasta.com/ ). He brings to life what it means to write a "Big Rock" content piece and the power it holds to continue to bring value and leads for your organization. Brock brings some shocking stats with him - 61% of Marketers say lead generation is their top challenge and 55% spend half their marketing budget on obtaining leads. He shares why organizations need to develop Big Rock pieces of content, create a release strategy, continue to gain leads of a large piece of content, and share what's next for lead generation. Get the guide here. ( https://www.vendasta.com/content-library/guides/lead-generation-guide/ ) Brock is basically a digital marketing Swiss Army knife. What started as a childhood passion for fine arts has blossomed into an affinity for the more imaginative parts of demand generation. His expertise spans email marketing, performance content marketing, content syndication, paid ad strategy, SEO, web design, and everything else you need to generate leads in today's business landscape. From co-founding early-stage startups, to winning the largest cash case competition in Canada, to pioneering new content strategies at large enterprises, he is always looking for the next immovable obstacle to overcome. Oh, and he also answers to Archie—for obvious reasons. Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

With their first-year behind them Tyler Basu co-founder of Influence and Scale business and Podcast, humbly shares that it was not a quick process to success. In fact, it has been 10 years of adding a variety of skill sets to allow this traction in their first year. Influence and Scale works with clients to help generate consistent traffic, leads, and sales using inbound marketing. Explore some downloadable resources, free training, and more at:https://influenceandscale.com/content-marketing-resources/ ( influenceandscale.com/resources) Don't miss these highlights: How his time with Thinkific allowed him to gain invaluable experience Explains the importance of having strong systems in place to ensure consistency Discusses the value of data-driven decisions The process of vetting potential clients to ensure there will be a great relationship Divulges the amount of research and testing that was done in-house before the launch of their online training program About the Guest:  Tyler Basu is a Content Marketing Strategist that specializes in helping 6 and 7 figure businesses create and promote content that drives qualified traffic and leads online. After spending his early twenties working in numerous industries including financial planning and direct sales, Tyler launched his first podcast, Chatting With Champions, while working as a real estate agent in 2013. In the process of interviewing over 100 successful entrepreneurs for his podcast, he developed a passion for content creation and digital marketing. Tyler left the real estate industry in 2015 to focus exclusively on working with other entrepreneurs to create content and help build their brands online. This led to joining http://www.thinkific.com/ (Thinkific), a software platform for creating and selling online courses, as their Content Marketing Manager from 2016-2019. He also created http://www.lifestylebusinessmag.com/ (Lifestyle Business Magazine & Podcast), an online publication dedicated to helping entrepreneurs learn how to build a life and business on their own terms. In 2019, Tyler co-founded http://www.influenceandscale.com/ (Influencer Studio), a content marketing agency that offers training, consulting, and done-for-you content marketing services to 6 and 7 figure businesses. He's been featured in dozens of online publications and podcasts including Entrepreneur, Foundr, Influencive, Funnel Magazine, Conscious Millionaire, Nice Guys On Business, Create Your Own Life, and Publishing Profits.  http://www.influenceandscale.com/ (http://www.influenceandscale.com/ ) About the Host:  Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”. http://www.offmyduff.com (www.offmyduff.com)  Website - https://duffgardner.com/ (https://duffgardner.com/) Linked in - https://www.linkedin.com/in/duffgardner/ (https://www.linkedin.com/in/duffgardner/) Facebook - https://www.facebook.com/offmyduff (https://www.facebook.com/offmyduff) Instagram - https://www.instagram.com/duffgardner/ (https://www.instagram.com/duffgardner/) Twitter - https://twitter.com/offmyduff (https://twitter.com/offmyduff) Youtube - https://www.youtube.com/c/DUFFGARDNER/ (https://www.youtube.com/c/DUFFGARDNER/)   Thanks for listening! Thanks so...

Hey you wild women! My next guest is a Public Relations Professional and Content Marketing Strategist who commits her life's work to bridging the diversity gap in the marketing & fashion industries. During the early stages of her career in PR & Marketing, she realized that she had a knack for helping start-ups and family-owned businesses execute effective grass-roots promotional strategies. Often with little to no budget, she scrambled the few resources she was given to execute effective campaigns that successfully created word-of-mouth for the companies she worked with. When she realized that there was a gap in the market for adequate promotional services for Black and woman-owned businesses, she decided to tackle it myself — and Strut Communications + Strut to Success was born! In This Episode, You Will Learn About: Keeping up with the constantly changing social media marketing landscape How Gabriella used “fake it ‘til you make it” to reach her goals Overcoming clients that don't value your service Creating and leveraging community from your ideal clients Why Gabriella stopped exchanging her time for money Learning to create air tight contracts Claiming your brand and finding your niche Building habits and getting over procrastination Why Gabriella started Strut Communications Helping women of colour build their businesses Where the name Strut Communications came from Why solopreneurs and small business owners find social media so difficult Create a strategy that works for your brand, not just the algorithm Putting fun and energy into content, while also being consistent Showing up even if no one else does The process of gathering feedback and tweaking your process Creating a realistic and sustainable social media strategy Utilizing your analytics to find out what works How women in business can tap into their inherent skills to create content with more ease Organic growth using engaging content versus viral growth Public Shoutouts: Atomic Habits by James Clear Shaa Wasmund: Building a Bigger Table  Airtable Canva Later Trello Resources: Instagram: @struttosuccess Website: https://msha.ke/struttosuccess/ Website: https://strutcommunications.com/ What it means to be a WILD woman: “I feel like being a wild woman means making your own rules. It means doing things the way that you think is best for your situation... For me, being a wild woman is being receptive to learning and growing and evolving, but also understanding that I ultimately choose my path.” - Gabriella Layne ----- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread."

This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agency, Omniscient Digital. In this episode, our Content Growth Marketer Karissa Barcelo interviews Omniscient Digital's co-founders Allie Decker and Alex Birkett about the role of a Content Marketing Strategist.What does a CMS actually do day-to-day, as well as quarterly and annually? How do they fit into the broader content program and broader marketing organization? What makes an effective content strategist versus an ineffective one?We cover these questions and more.From this discussion, Karissa developed The Ultimate Guide to Becoming a Content Marketing Specialist.In this piece, we break down the role of a content marketing strategist. Whether you want to hire one or you want to be one, this post will give you the answers you need to the most pressing questions:What does a Content Marketing Strategist do?What are some of the skills or traits an employer looks for in a Content Marketing Strategist?What does a typical year, quarter, month, week and day look like for a Content Marketing Strategist?What are some of the biggest misconceptions about the role?What are the biggest mistakes Content Marketing Strategists make in their work or strategy today?What's the median salary for a CMS today?Why is the role of Content Marketing Strategist worth diving into in 2021?What does the future of content marketing look like?And so much more. Check it out.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game.

Miriam è una Digital & Content Marketing Strategist. Con lei parliamo di mailing, dem e newsletters dedicate al Natale. Per scoprire la forza delle parole e l'importanza di sceglierle con cura, perché se vengono usate nel modo giusto sono capaci di creare una magia.

Episode 16In this episode, Kris Hughes tells us how he started as a Content Marketing Strategist and how he learned SEO, website strategy and traffic acquisition and combining these elements to help build your business.After his success at 'Wide Open Media Group' for four years, he is now a successful business owner, helping others to look at their business and content marketing in a holistic way in order to drive results.Kris will help you through the planning and research process every step of the way with a plan to grow your business.www.krishughes.comhttps://www.linkedin.com/in/krishughes/Personal brand business or Podcast launch coaching: www.tomclairmont.com/coachingDo you want to start your own Podcast? Download the FREE E-book and view the webinar I have for you www.diypodcastlaunch.comCheck out my FREE, E-book of the Month Club that deals with a lot of the core issues that small business startups can have.Support this podcast at — https://redcircle.com/small-biz-essentials/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands

Nick Wolny is a Business and Technology Writer and a Content Marketing Strategist for entrepreneurs. He is the Founder of Hefty Media Group, an LGBTBE-certified diversity provider that offers marketing strategy and ghostwriting services. Because of his expansive marketing expertise, Nick regularly contributes to Entrepreneur, Business Insider, Fast Company, and Social Media Examiner. In addition to this, Nick is a frequent guest expert on TV segments, podcasts, and more. In this episode… Do you want to know how to maximize your growth potential using a tried and true marketing strategy? Are you looking for a proven way to build your credibility, expand your client base, and improve your transferability? According to this episode's featured guest, Nick Wolny, the solution is simple: paid media placements. Being featured in popular publications—such as Entrepreneur, Fast Company, GQ, and more—is a fantastic way to increase your growth opportunities and attract potential buyers. By establishing your brand, business, or product in the media, you are opening up countless possibilities for expansion and transferability down the road! However, getting featured in a popular publication is no easy task. Thankfully, Nick Wolny has a few tried and true strategies and resources for boosting your media coverage in no time! In this episode of the Quiet Light Podcast, Joe Valley sits down with Nick Wolny, the Founder of Hefty Media Group, to discuss how to boost your growth potential using PR and content marketing. Listen in as Nick talks about the power of earned media placements, how to overcome writer's block, and the secret to forming meaningful connections with top publications. Stay tuned!

Keri Roberts interviews Mark Silberman about the key factors that businesses should be thinking about to avoid litigation and disruption during Covid-19Mark SilbermanPartner, Benesch Law Chair, White Collar, Government Investigations, & Regulatory Compliance Vice-Chair, Health Care Experienced trial lawyer, healthcare attorney, and litigator. Practice focuses on helping healthcare professionals and businesses navigate the complex and changing landscape of healthcare with an emphasis on achieving governmental and regulatory compliance. Concentrates on managing internal and external healthcare investigations, False Claims Act cases, white collar criminal defense, all forms of healthcare litigation, and all aspects of the Illinois Certificate of Need program.LinkedIn Profile Interviewed by Keri RobertsBrand & Content Marketing Strategist www.thebrandingconnection.comOn potential litigation due to Covid:"Increase communication. If you have a reason for what you are doing and you can articulate why you are doing that, it's going to put you in a better position."On employees and business stakeholders who do not feel comfortable going back into the office:“At the end of the day, your employees will remember how were they made to feel. They will have different disappointments, different frustrations and problems but at the end of the day, did they feel safe did they feel respected, did they feel taken dare of?""How can businesses handle customers coming in that refuse to follow mask wearing policies?"You need to have a policy. You need to have it published. And you need to have it posted. The sign on the door is good, but it's better to have someone at the door who is not letting people come in so you don’t have the confrontation inside the business instead of outside."What do businesses need to do who received PPP loans to prepare for the aftermath of Covid?"The advice I give to people is document, document, document. The government is at some point going to be coming back and asking for documentation and information to explain what did you do with the money, did you follow the rules, and since the rules are changing, you need to not only be able to explain what you did but also what information was available when you dit it."

Jasmine York Ball is an award-winning journalist, author, Editor in Chief, and certified Content Marketing Strategist. For over 7 years, she's been helping businesses create content that's clear and true to their authentic voice, gains them visibility, attracts their ideal clients and grows their business! Jasmine realized in her own business (and with her clients), the right words meshed with the right systems can be a game-changer. That's why she teaches people how to create freedom in their business by leveraging content and their brand's messaging to attract their most valuable payers (without losing themselves, sales, sleep, or sanity). In her career, Jasmine has worked with one of the fastest-growing print media companies in North America, written marketing campaigns for multiple 6 and 7-figure brands, published an African-American based printed lifestyle magazine in her community and served as the lead writer over various content marketing campaigns for both large corporations and small business clients. Jasmine even helped one of her clients generate over $7 million in revenue within a year with her writing strategies. Although she absolutely loves creating and transforming content, she understands that many of her fellow entrepreneurs struggle pretty hard in this area and it's hurting their business. That's why this small-town girl from Selma, AL has a big life mission to use her writing to serve others and connect them to resources that will help them live more informed, inspired, and overall better lives. Find out more at https://www.jasmineyorkball.com/ --- Support this podcast: https://anchor.fm/chouhallegra/support

Hitting the six and seven figure mark in your business does not mean you’ve ‘made it.’ It’s at this stage that you’ve got to put even more effort to not only stay at that level but go beyond it. Tyler Basu is a Content Marketing Strategist that specializes in helping six and seven figure businesses generate more traffic and leads through effective content marketing. Tyler joins me on this episode of the What Are You Made Of? podcast to talk about the power of content marketing, moments from his past that shaped his future, and how to take your content strategy (and business) to the next level. In this episode, you’ll learn about: The signature moment that helped shape Tyler into the person he is today Why you should learn to take responsibility for things that go wrong in your life How Tyler went from door-to-door sales to launching his own business Why it’s worth investing in the ‘pros’ to help grow your business The difference between hiring a coach and a consultant How to monetize your content If you want to find out more about Tyler and his services, you can visit his website (https://tylerbasu.com/) to learn how he can help you create content that drives qualified traffic and leads for your business. To access Tyler’s free resources, webinars, and online training courses, head over to Influence & Scale (http://www.influenceandscale.com/) . You can also connect with Tyler on LinkedIn (https://www.linkedin.com/in/tylerbasu/) . The views and opinions expressed on the “What Are You Made Of?” podcast are solely those of the author and guests, and should not be attributed to any other individual or entity. This is an independent production of Mike “C-Roc” Ciorrocco. The podcast production and the book What Are You Made Of? Are original works of the author. All rights of ownership and reproduction are retained. Copyright 2019. For more information and to explore other episodes, click here (https://blog.themikecroc.com/) .

Lindsey Wagaman is a senior Marketing and Supply Chain Management double major in the Sam M. Walton College of Business. On campus, Lindsey serves as a Walton Ambassador and is a member of Leadership Walton, Women Impacting Supply Chain Excellence, and the Arkansas Supply Chain Association. Lindsey has worked at Modthink Marketing as a Content Marketing Strategist since 2018. Trey Robinson is a senior Marketing major and Business Analytics minor at the Sam M. Walton College of Business. Trey is a Content Designer at Modthink Marketing. He has recently accepted a full-time offer with Modthink after graduation.

In this episode, Stacey Broadwell interviews Tammy Embry, Amgen's Global Employer Brand, Culture and Content Marketing Strategist. --- Support this podcast: https://anchor.fm/techrecruit/support

Tips on how to gain attention and increase sales with Tyler Basu We help people create content to gain attention and then we make sure that we bridge the gap to actually getting some leads and some appointments. I'll start at the bottom of the funnel process. I like to focus on things that are the closest to the money. It's not about the time, it's about the resources that are poured into it. You can really speed up building your audience if you're a bit more generous with the money you spend on doing that. If you're not spending money on ads, there is a cost to creating content too and that cost is your time. And every entrepreneur should know what the value of their time is. Just focus on the fundamentals. Do the things that make you the most money and then later when you have a bigger team, more resources, then you can add all more layers of complexity. I learned about pre-selling. Building up a list or doing some outreach and talking to people and seeing if you can sell them your thing before you actually create it. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO GAIN ATTENTION AND INCREASE SALES [just click to tweet] HOW TO GAIN ATTENTION AND INCREASE SALES We help people create content to gain attention and then we make sure that we bridge the gap to actually getting some leads and appointments. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: So kind of where do you start? Tyler: I start closest to the money. So if somebody has got an offer I say, "Okay, great. What's the step that comes right before somebody buys from you?" Doug: Well, welcome back listeners, another episode of Real Marketing Real Fast. I think you're going to really enjoy our episode today. We're going to talk about creating content, but more importantly, we're going to talk about how to take the content that you're already creating if you are creating content and how to make it convert. So how to use your content strategy to generate leads and sales. And then if you're not generating the content, our guest is going to help cover off some tips and techniques on how to create content. So our guest today is Tyler Basu. I met Tyler in San Diego. We're both icons of influence at the New Media Summit a few years ago and we just really connected and really hit it off and I've got a lot of respect for Tyler and what he does. Tyler is a Content Marketing Strategist and what he does is he specializes in helping startups and entrepreneurs create content that drives qualified traffic and leads to their business. He's the co-founder of a company called Influencer Studio. It's a content marketing agency that offers content creation, publishing and promotional service to entrepreneurs. He's also a publisher of a lifestyle business magazine and podcast and an online publication dedicated to helping entrepreneurs help to build a life and business on their own terms. So I'd like to welcome Tyler Basu to the Real Marketing Real Fast podcast. Well, Hey Tyler, welcome to the Real Marketing Real Fast podcast today. Tyler: Doug, it's a pleasure to be here man. I'm really grateful to be on your show. Doug: Yeah, it was great. I mean we connected a couple of years ago at the New Media Summit because you are an Icon of Influence and we kind of stayed in touch so we both drove or flew down from the same neighborhood to down in San Diego and enjoy some sunshine and some great conversations. Tyler: I remember that. I remember being at the restaurant table with you and we were laughing about all my rejection I faced doing door to door sales. They were good times. Yeah. Doug: Well I mean you come from a sales background and it's interesting because now you're helping businesses with their marketing, marketing funnels, and content. So it's always great to have someone who's worked on both sides of the ledger, where often sales and marketing are arm wrestling each other. Tyler: Yeah.

Meet Pinja a Content Marketing Strategist at Advance B2B, where she helps B2B SaaS companies crush their growth goals with customer-obsessed content and brand marketing. In this episode, you'll hear how exactly Advanced B2B has become a leading agency for SaaS content marketing. You'll learn the exact positioning and messaging system that Pinja uses to find killer content, what you need to think about when coming up with your content strategy and why focusing on frameworks can actually hurt your marketing efforts. And finally, you'll learn what Pinja is seeing working well in content marketing moving into 2020. Enjoy! Notes: 03:05 Helping SaaS Companies Get Measurable Results From Marketing 03:50 Having The Right Kind Of Customers Is The Best Way To Prevent Churn 04:35 Starting By Really Defining What The Specific ICP Looks Like 06:35 If You Gate Some Less Than Great Content, You're Not Gonna Get Any Sales From That 07:35 Joining As The Second Member Of The International Team 09:20 The Positioning Problem With Most Companies 10:05 Breaking Through The Noise 11:00 The Trickier Side Of Referrals In SaaS 12:00 Brand Marketing Has Become More Valuable 14:00 Some Customer Segments Are Massively Overlooked 14:35 A Research System Step-by-step 18:55 Using The Actual Words And Voice Of The Customers To Say Things 21:50 The Challenges Of Setting KPIs Without Historical Data 24:10 Do Something That Your Competitors Aren't Doing 25:30 Working In 2019: Email Courses 27:40 The Case For Longer Term Content Plays That Don't Have Immediate ROI 33:45 Hard Lessons: Don't Fall In Love With A Framework, Model or Thing 38:00 Opportunities In Content Marketing: Historical Optimization 39:40 Lightning Questions

How to Move your marketing from Mediocre to Magnificent…Tips and Strategies from Digital Marketing Strategist, Danielle Gray   Danielle Gray is a Content Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a marketing firm committed to contributing and creating genuine, humanized digital marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the professional services industry. Danielle Gray, MBA The Content Whisperer Digital Marketing Specialist Owner DG Marketing Co. 678.232.0033 danielle@dgmarketingco.com dgmarketingco.com @EmpatheticDG      

Diane Faulkner joins us on The Authors Unite Show! This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: https://authorsunite.com/ Thank you for listening to The Authors Unite Show! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she was offering. The post EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman appeared first on What Works.

  Why hello and welcome.  Welcome to Episode 20 of the Small Business Made Simple Podcast. How are you today?  I hope you are going well, achieving this week’s goals and having a laugh as you go along.  Today I’m touching on a subject I haven’t spoken about on the Podcast and yet find myself using everyday and quite successfully too, I might add!  That’s LinkedIn. Are you on it?  Do you even know what it is?  Or how you can use it to drive leads and connections in your business?  Well today we are covering all that and more with my 16 tips for using LinkedIn. LinkedIn is an obvious choice for professional services businesses and is a great way for these businesses to produce content to establish themselves as an authority in their field. It is also great for building a database of contacts. With more than 575 million users worldwide, and 9 million Australians, the network provides an opportunity to develop strong business connections with a large number of people. But before we go down the LinkedIn rabbit hole, let’s do this week’s discovery of the week! THIS WEEK’S DISCOVERY! Ok this week’s discovery is something I’ve known about for a while – but haven’t used to its full potential in my business – until now! And now I’m totally hooked. Have you heard of Creative Market?  Creative Market is an online marketplace for community-generated design assets.  And what do I mean by design assets – I mean things like Instagram templates, eBook templates, PDF downloadable guide templates, fonts, oh my gosh – so so much. Now as a big, huge, massive fan of Canva – which I’ve talked about lots on this podcast – I failed to see, to my detriment, for years the advantage of Creative Market. But it’s amazing.  It sits somewhere between Canva – do it yourself and hiring a designer. Ok, to help you understand it better – for instance, I’ve recently purchased a template for doing my latest eBook – 7 Sure-Fire Ways to Grow Your Instagram.  All the design work was done for me.  I purchased it, I think it was around $35 (uhm it would take me hours to do this and I work for more than $35 an hour), I uploaded it to Canva (some of them you can do this) and basically loaded my photos and copy into it and hey presto, it was done.  Formatted, styled and on brand!  YAY! For a better understanding, head to www.creativemarket.com.  And remember, yes things do cost money to purchase, they’re not free, but what’s your hourly rate again?!?!? Oh, but just another little tip – if you sign up for the newsletter you can get loads of awesome freebies! As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am.  I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so.  Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple.  I really love to know what tools you use to help make your life simpler! Hey, also, if you want my 7 Sure-Fire Ways to Grow Your Instagram – head to www.socialmediaandmarketing.com.au/instagram 16 TIPS FOR USING LINKEDIN IN YOUR MARKETING MIX The best way to describe LinkedIn is a professional Facebook.  And I can’t tell you how true this is.  Last year one of my LinkedIn connections and acquaintances posted a blog post to both Facebook and LinkedIn. The picture that went with the blog, so like the header picture, was of women in bathing suits – which I have to admit I thought was a bit odd considering this person was a LinkedIn expert – not really talking about bathing suits in the blog post – so a photo put there for “stopping the scroll” eye catching purposes rather than related to the blog post. To see the different reactions on the different platforms almost blew my mind.  Seriously, the people on Facebook were like hungry pack of dogs.  Ripping into this person with statements about women’s rights and sexism and using sex to sell – an absolute shamble and so detrimental to a brand. However, same article, same picture on LinkedIn was dealt with by a single person requesting that the picture be changed because it really wasn’t appropriate for the article written – to which the author responded with a “sure, deepest apologies”.  That was it. The professionalism of LinkedIn was evident.  We’re all professionals – the article wasn’t so professional but like professionals and rational people, we simply said “hey, I think you should take it down”. On Facebook, it was like a war declared on a small country.  Disgraceful really. Have you seen any examples like this? So that’s why calling LinkedIn a professional Facebook rings true to me. So, is LinkedIn for you? If you want to grow your network, do online networking, set yourself in your industry as the expert, go to person, create opportunities including employment and/or business ventures, then I think it’s for you. Or if you’re sick of the trolls on Facebook – maybe it’s for you too! Oh, and I can’t forget to mention the Google ranking of LinkedIn.  Google anyone’s name and if they have a LinkedIn profile – chances are it will come up in the first couple of search results.  We can spend $1000’s on keywords to get a ranking like that or we can have a LinkedIn profile!  Money for jam, I’d say! Despite the social nature of LinkedIn, it is very different than other social media networks like Facebook or Twitter so that’s why I thought I’d give you some tips for using it or using it better here today. Must Do: Keep Your Profile Basics Updated! Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn. It will reflect badly on you. Here are two quick and easy areas you must check are up to date: Professional Headline: The job of any headline is to entice people to click. At minimum, you can use your headline to highlight your current position and company (e.g., “Director of Inbound Marketing at ABCXYZ Corporation”), but you can and should go further. Highlight your expertise (e.g., “Content Marketing Strategist and Copywriter”) or awards or showcase skills you want to turn up in searches (e.g., “Speaker, Trainer, Author, Consultant, Evangelist”). Tell everyone on LinkedIn who you are, what you do, and why you’re someone they need to connect with. Location and Industry: Are your location and industry still accurate? If not, fix them now! Doing these two simple things will help more people find you and help you find more relevant potential contacts. Only Use Professional Photos LinkedIn profiles that have a picture are 11 times more likely to be viewed. So, if you’re still showing a silhouette, it’s time to make a change and reveal yourself. However, some friendly advice: Your LinkedIn photo shouldn’t be from 20 years ago. It shouldn’t look like it belongs on a dating site, stock photo site, or social network (e.g., Facebook or Instagram). And don’t feature your pet or significant other. Just. No. LinkedIn is for professionals. Be one. Brand Your Profile With a Background Photo If your LinkedIn profile still has the blue LinkedIn background, then it’s time to change that. Give your profile page a bit more personality, or branding, with a visually appealing background image. If the image can let your audience know what you do, then even better.  For example, if you’re a speaker, maybe your photo is of you on stage speaking. LinkedIn advises users to use an image (PNG, JPG, or GIF) with a resolution of 1400x425. Canva.com has templates already set up for you to do your LinkedIn banner – it’s easy! Write a Ridiculously Good Summary This is where you really sell yourself to potential connections. Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership. There has been much discussion about whether it’s best to write in first-person versus third-person narrative here. Ultimately, it doesn’t really matter either way — just stay consistent with whichever you choose. Don’t go back and forth between first person and third person as it’s confusing and signals a lack of attention to detail. In summary of LinkedIn summaries: keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it’s easy to read.  Oh, and make sure there’s no typos! Use Keywords With Intent Words are so incredibly important, especially when search is a big part of the equation. Using the right keywords in your profile is the difference between being found and being invisible. Identify the words you want to be found for when people use LinkedIn search and use those keywords in your headline, summary, and profile. Using the right keywords will expose you to more potential connections and opportunities. Neat Trick: Pick the “Other” Website Option Under your Contact Info, LinkedIn gives you the option to link to a website or blog. But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that. Want to use your actual brand or business name? You can! Here’s a simple little trick. When editing the Websites area of your profile, select the “Other” option. Now you can add your own website title and URL. Personalize Your LinkedIn Profile URL When you created your LinkedIn profile, it had some ugly combination of letters, numbers, and backslashes that had no value for your personal branding. You don’t still have this, right? If you do, it’s time to customize your public profile URL. For example, my customized URL is https://www.linkedin.com/in/jenndonovan. LinkedIn makes it simple to keep your profile consistent with your other social profiles. Add Shiny New Sections to Your Profile LinkedIn lets you add several sections to give your profile more visual appeal and depth. You can add sections for posts, volunteering, languages, honours and awards, patents, causes you care about, and many more. All these sections open you up to more opportunities to make new connections. Tidy Up Your Endorsements People are going to endorse you for all sorts of skills — sometimes even skills you don’t actually have. But just because you’ve been endorsed for Fire Eating, Chewing Gum, or Showers (yes, these are all real “areas of expertise,” according to LinkedIn) doesn’t mean you have to show other LinkedIn users — unless, of course, fire eating plays a critical role in your professional life. LinkedIn lets you remove any irrelevant skills and endorsements. You should avoid “lying” about your skill set, even if it is by omission. Connect With People You Don’t Yet Know One of the biggest mistakes people make on LinkedIn is failing to reach out to connect with people you want to know but don’t yet. That’s the whole point of networking — getting to know new people, not just established connections. Building out your LinkedIn network has many benefits. You get in front of influencers. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding. Have you considered using LinkedIn more like Twitter? You should! Personalize Invitations to Connect “I’d like to add you to my professional network on LinkedIn.” The default message LinkedIn provides is so dreadfully boring and impersonal. When you invite someone to connect, make it more personal — mention where you met or a topic you discussed in a LinkedIn group, over email, or during a phone interview. This personal touch will increase the odds they’ll accept your request. And when someone accepts your request to connect, don’t start pitching your service or product. This is a relationship killer. Start slow. Comment on, share, or Like their posts. LinkedIn even makes it super simple to stay in touch, telling you when contacts are celebrating work anniversaries or starting new jobs. Again, these are opportunities to Like or comment. Build the relationship and trust before you start asking for favours!   Publish Amazing Posts LinkedIn posts offer another way to grow your influence, gain more visibility, and acquire new followers. Your existing connections are notified whenever you publish. New people can discover your posts via search. Always think about the audience you want to reach. Highlight your expertise and interests by posting awesome content. Just make sure your posts are appropriate for the 400 million business professionals who use LinkedIn. Find and Join Groups One way to start connecting with people you want to know is to join LinkedIn groups. Whether it’s a group run by a major publication, a group for people with certain job titles, or a group dedicated to a niche topic, there are millions of groups to choose from, so start searching to find groups that are right for you and join them. Join discussions. Start interesting discussions. Don’t sell your product or service or promote yourself — sell your expertise! That will help build your personal brand. Remember Where and When You Met What’s-His-Name Once you’ve grown your network to thousands, it can be a bit daunting to remember every single person, or to stay in touch with a few important connections. Luckily, LinkedIn makes this easy. In the Relationship section, in addition to telling you the date when you connected, LinkedIn allows you to write notes about your contact, including how you met, or set reminders to “check in” at intervals from a day to every year. Don’t worry, these notes and reminders are only visible to you! Use (but Don’t Abuse) Status Updates LinkedIn status updates are your chance to highlight some of your recent work, share an article or book you’ve read, promote your presence at a conference or event, or offer inspiration through a quote or saying. Because LinkedIn is a business network, it’s best to use it during business hours. Keep active, but don’t go overboard. Try to post an update at least once a day at minimum; aim for a maximum of three or four updates per day, as long as you’re sharing useful, relevant content. Every update is another opportunity to strengthen or forge a connection. Ask for Recommendations So, you haven’t received as many LinkedIn recommendations as you’d like? After all, it takes a bit of time and thought for someone to write a recommendation. What can you do? Ask for them! LinkedIn makes is super easy, providing an “Ask to be recommended” link, where you can specify what you want to be recommended for, who you want to recommend you, and write a personal message. Pick specific people. Don’t just randomly ask all your contacts if they can recommend you. Be selective. Share details in your message to your connection. If there are specific skills you want your contacts to highlight in his or her recommendation, don’t be shy, tell them. Another way to increase the likelihood that you’ll get a great recommendation: Give a great recommendation to someone you’ve worked with. This increases the odds that your contact will feel obligated to return the favour. Bonus Tip: Export Your LinkedIn Connections One last helpful tip: Remember to occasionally download your connections. After you’ve gone to all the trouble of building an amazing network, you don’t want to risk losing their contact info! Click the Me icon at the top of your LinkedIn homepage. Select Settings & Privacy from the dropdown. Click the Privacy tab at the top of the page. Under the How LinkedIn uses your data section, click Change next to Download your data. Note: You may be prompted to sign in. You’ll be redirected to the Download your data page where you can select Connections. You will receive an email to your Primary Email address which will include a link where you can download your list of connections.   Now you have a file containing your contacts’ first and last names, email addresses, job titles, and companies.  Which you could then upload into Facebook and serve them an ad for something you think they would be interested in. Summary Now you know everything you need to do to refresh your LinkedIn profile. Make yourself look amazing, wow future connections, and grow your influence. It all starts with a killer profile. What are you waiting for? Get updating now! Be a Unicorn in a Sea of Donkeys Now – go get social and continue this conversation in my Facebook Group – Like Minded Business Owners.  I’d love to hear your thoughts. But that’s all for Episode 20 of the Small Business Made Simple Podcast. I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me!  I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too.  It could be the best gift you give them! Feel free to leave me a DM on Instagram with any comments or ideas (including fab discoveries)!  The DMs seriously make my day! Catch you next week, …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!

"There's little value in a college degree if you want to be an entrepreneur." We've all heard this before. This college-dropout entrepreneurship culture is becoming increasingly pervasive in modern-day society, especially across social media platforms, and the question is, is this really the case? Natalie Riso defends her college degree and shares how she balanced academia, entrepreneurship, journalism, content creation, and many other endeavours all at once as a student. As such, her significant growth is palpable proof of the indelible learning experiences that can accompany the traditional college path. More about Natalie: Natalie is a 3x LinkedIn Top Voice, Content Marketing Strategist, and Founder of Impact Mentality. Natalie graduated from USC in 2018 as the #1 most followed student on LinkedIn with currently over 410K followers and continues to create content on Gen Z, female entrepreneurship, social impact, and corporate culture. In addition to creating content on LinkedIn and running social strategy, she started Impact Mentality, an event series and online community at the intersection of social impact, entrepreneurship, and marketing. Natalie has also consulted for academics and professionals on personal branding, served as a pitching coach for tech startups, and has been featured in Adweek, Variety, and more. Connect with Natalie on LinkedIn: https://www.linkedin.com/in/natalieriso/ Follow Natalie on Instagram: https://www.instagram.com/natalieriso/ Learn more about Impact Mentality: https://www.impactmentality.co/ Follow Impact Mentality on Instagram: https://www.instagram.com/impactmentality/ Follow Studio71 on Instagram: https://www.instagram.com/studio71us/

What is lovable leadership? Jeff Gibbard, host of “Shareable” Podcast, shares in this episode the steps necessary to create his philosophy of leadership - “Loveable Leadership” On his Linkedin headline, he is The World's Most Handsome Social Media and Content Marketing Strategist. Though Jeff Gibbard is rarely described as humble, he is a champion for building extraordinary company cultures, growing the leaders of tomorrow, and using empathy in all areas of life including technology. * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**     JEFF’s BIO: Jeff Gibbard is Chief Brand Officer at From The Future (FTF), a Social Media and Technical SEO Agency in Philadelphia.  He's been working in the social media industry from the very beginning, and unlike many of those in his industry, he's been focused on the real life business applications from the start.   Since starting his company, Jeff has designed strategies for clients in virtually every industry, and across all sized companies from funded startups with no revenue, to multi-billion dollar organizations.   At the core of Jeff's mission is building extraordinary companies, and often times that leads to conversations and strategies regarding leadership strategies and company culture initiatives.   He is a graduate of Temple University, and earned his MBA from Drexel University.   He's a well respected strategist, popular keynote speaker, and a prolific blogger, podcaster, and vlogger.     LINKS TO JEFF: JeffGibbard.com From The Future http://shareablepodcast.com   Connect on Social Media: Twitter: @jgibbard Instagram: @jgibbard Facebook profile: Jeff Gibbard Facebook page: JGibbard YouTube: Jeff Gibbard LinkedIn: Jeff Gibbard   Books Jeff Recommends: Pitch Anything Influence How to Win Friends and Influence People

On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist. Jose goes into details about: The power of building a community around your product brand Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers, How to request, curate and broadcast user-generated content Why you should use user-generated content in your paid advertising  How to craft your brand story around user-generated content with examples from the 'shot on the iPhone' campaign.      ----------- SPONSORS: This episode is brought to you by: Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

Natalie Riso went from ghost writing LinkedIn posts as part of a summer internship to being the #1 most followed student on the platform. She has been on the platform for three years now and has seen evolved over time especially with the introduction of video. Natalie is undoubtedly one of the hardest working people I know. After graduating from USC, she has started her full-time role at Studio71 as a Content Marketing Strategist. Outside of work, she regularly plans and speaks at events across North America on social media, mental health, and women in leadership. In this episode we talk about the evolution of social platforms, how to balance multiple projects, and how to get hands-on experience in event planning. Connect with Natalie: www.linkedin.com/in/natalieriso/  Connect with me: linkedin.com/in/tiffanyparra/ Follow me on IG: @tiffanyparra_ $upport the podcast: www.patreon.com/work_in_progress Join my community for podcasters: www.linkedin.com/groups/13618544/ --- Support this podcast: https://anchor.fm/work-in-progress/support

Natalie Riso is a Content Marketing Strategist at Studio71, a YouTube MCN dedicated to putting creators first. She started her journey in content marketing during college where she wrote for Linked In as one of their Campus Editors. By May 2018, she graduated as the #1 most followed student on Linked In with over a quarter million followers. Follow Natalie on Linked In http://natalieriso.strikingly.com Visit journal.kyoapp.com for full show notes Take our daily reflection app KYŌ for a spin Music: Clouds - Joakim Karud https://www.youtube.com/watch?v=9O13PpAoVdI

In this episode, I get the opportunity to chat with LinkedIn Guru, Natalie Riso!  She's an up-and-coming digital entrepreneur that works as a Content Marketing Strategist at Digital Youtuber Management company, Studio71.  We chat about what it means to be an entrepreneur & how to keep yourself accountable.  

Tyrika works with influential women who have a self published book and a platform they are passionate about. She partners with them to develop a successful book launch and promotion strategy; helping them discover ways to infuse their marketing with their passion and personality. In the process, some marketing automation practices usually end up finding their way into the strategy.   Where you can find Tyrika online:   Her website LinkedIn Twitter Instagram   Books mentioned:   The Speed of Trust: The One Thing That Changes Everything Get Your Head Out of Your Bottom Line: And Build Your Brand on Purpose   What did you think of this episode? I want to know. Go to MarkStruczewski.com/tyrika and leave a comment. Join The Mark Struczewski Podcast Group on Facebook! To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.

EPISODE SNEAK PEEK: ”Extroverts: stop inviting us to video dates!!” with Roniece Wright LISTEN! WHAT'S IN THIS EPISODE? Extroverts, listen up! Introverts, you're welcome, too. If you're an introvert, this conversation may leave you doing praise hands IRL and spewing all the gratitude at Roniece for finally shedding light on skype dates for us extroverts. However, if you're an extrovert, chances are, like me, you're still clueless. And video and skype dates are totally normal and comfortable for everyone! In this episode, I sat down with Roniece Wright of The IntroCreative, and we talked all things video and how it's so different for introverts and extroverts. We talk about... why video is hard/uncomfortable for introverts how video is distracting as an introvert why she personally doesn't like video how extroverts should approach skype dates with introverts SUBSCRIBE + LISTEN iTunes Stitcher WHO IS RONIECE WRIGHT? Roniece Wright is a self-published author, Content Marketing Strategist, and founder of TheIntrocreative.com, a marketing agency dedicated to helping creative introverts create powerful content, connect it to all of the right people, and communicate with their fellow creatives + target audience. She has been featured in multiple publications including Belong magazine, various podcasts, and an array of other blogs. She has written for other brands such as Bloguettes, This is HER Movement, and CreateHER Stock. When she's not helping her clients up-level their creative businesses, you'll find her at a movie theater with a large bag of popcorn! MORE OF RONIECE www.theintrocreative.com Roniece on Instagram, Twitter, Facebook and Pinterest

In this special episode bonus episode of Profit, Power, Pursuit, we’re sharing an interview Tara did with Content Marketing Strategist Lacy Boggs during her last CreativeLive course, Create a Marketing Plan to Grow Your Standout Business. Lacy Boggs is the founder of the Content Direction Agency, which helps small business owners create sales-focused content to […] The post Special Episode with Content Marketing Strategist Lacy Boggs appeared first on What Works.

Charlotte Chipperfield is the founder and CEO of Chipperfield Media LLC. She has built a reputation as an expert and thought leader in the digital marketing space. Charlotte works with business leaders to transpire thoughtful storytelling behind their brand, creating driven conversation and a healthier bottom line.   Prior to starting Chipperfield Media in 2014, Charlotte managed a number of sales teams and developed marketing and social media strategies for a number of Fortune 1000 companies. Charlotte holds a BA from the University of Oregon in International Business and French and is a regular contributor to online publications. She enjoys working with clients to drive increased customer engagement through creative and professional social media and marketing campaigns. Social Links: Facebook: https://www.facebook.com/ChipperfieldMedia Twitter: https://twitter.com/ChipperfieldMKG Instagram: https://www.instagram.com/ChipperfieldMedia/ Snapchat: @chipperfieldmkg Website: http://www.chipperfieldmedia.com/ Email: Charlotte@chipperfieldmedia.com   I'm your host Ingrid Thompson and if you want to read a transcript of this podcast head over to Healthy Numbers Blog

Tony Robbins once said that we are thrust into action out of inspiration or desperation. And sometimes it’s a little bit of both! Entrepreneurship can be overwhelming, and it isn’t always as easy to stay driven day after day – especially when the end goal seems so far away. Today’s guest shares his story of working through those challenges and developing the grit to continue.  Winston Henderson is the Chief Visionaire at 5 Years 2 Mastery, an enterprise that seeks to equip and empower others to overcome the limiting beliefs that are holding them back as they work toward their goals, creating the life they’ve always wanted. He was introduced to entrepreneurship by his cousin at the age of 18. After several failed attempts to establish various businesses, Winston studied IT at university – and hated it. But the blessing in disguise was that he also discovered a love of marketing and a renewed interest in business. At 24, Winston spent a year and a half working a traditional job in sales before starting his own home-based hot beverage business. Though Winston’s venture was doing well enough that he could quit his full-time job, he struggled to develop the necessary discipline to run a successful business on his own. As things fell apart and Winston entered a state of depression, he took a look at his options: He could either go back to a full-time job, or he could dig in and make it work. The birth of his daughter in 2011 motivated him to choose the latter, and Winston has built a business that serves ten countries and brings in a monthly revenue of $130,000. Inspired to share his systems and help others reach their full potential, Winston has expanded his work, adding Digital and Content Marketing Strategist and Break-Through and Consistency Mentor to his job title. Listen in as he explains how consistent daily activities lead to big wins and how ‘celebrating the process’ keeps you moving forward as you grow into your most powerful self!   Key Takeaways The challenges of entrepreneurship Mental and emotional discipline ‘Dig in and make it work’   How Winston shifted his mindset to acquire the necessary discipline Desperation for financial independence Strong, emotionally compelling reason to push through the challenges Pain of regret stronger than pain of developing discipline   How Winston selected the products he promotes Saw a demand/need Capitalized on service aligned with that demand   Winston’s advice for building a lucrative business Consistency Start small Visualize the end goal Focus on daily activities Refuel by celebrating the process   Winston’s secrets to success Faith Figure out what’s holding you back Develop your communication skills   Connect with Winston Henderson Website  

Hans Hageman is a city boy from the Harlem, NY.  He practiced law, started a private school, worked with youth development, and international development.  He is now on a path to learning skills that were used in the 19th century but are just as valid today such as creating a garden, raising livestock, herbal medicine and emergency first aid, carpentry, blacksmithing, and, marksmanship.

Hi everyone.  Jason Croft here.  Thanks so much for diving into the show.  I'm excited to share some really great business strategies with you in these episodes.  I've started this latest show because I'm on a mission to find new ways for you to connect in order to grow your business.  That means insights on connecting to prospects and clients, tactics for connecting to other business owners, and connecting you to new ideas and innovations for being better at business and life.   I'm a Content Marketing Strategist.  I handle your business development by utilizing my skills in this area, with a particular specialty in building out your Video Marketing Ecosystem™.   That's my strength.  My passion is in constantly finding new and innovative ways to market your company and fill your sales pipeline.   And as valuable and useful as this show will be for you to do that, I wanted to make sure that it was fun as well.  I decided to build a mini-

Colleen Roberts is owner of two websites – onlinecoachsupport.com and colleenscoachingcorner.com.  She is passionate about promoting and supporting other life, biz and wellness coaches that may feel overwhelmed with all the different tech and marketing aspects of running a business by providing a safe place that they can share and learn with likeminded people.  She provides training sessions and soon to be hosting busy bee workshops to ensure the practical steps get done.  She also provides a teleseminar training platform – using Instant Teleseminar that members can use for free.  They can gain confidence with a resource without having to pay for another service they may not be quite ready for.  Training and co piloting is also provided if required.  She is also a Certified Life Coach and currently studying marketing, soon to be a Content Marketing Strategist.  Colleen lives in Perth Western Australia, also works full time, mother of five children and one grandchild. Colleen is putting together her new course specifically for members – The Honeycomb Effect.  She loves the analogy of the honeybees. For more information you can visit: http://www.onlinecoachsupport.com/

Content Marketing Strategist and CEO at Artre International, James Artre, is a direct-marketing veteran with over 30 years experience to his credit. James started his career in marketing as supervisor of a direct-mail printing company, overseeing the day-to-day activities of marketing materials as they worked their way through the creation process and then on to the consumer. Little did James realize at the time, that the numerous hours spent proofreading content were actually preparing him for his future career as copywriter, content strategist and consultant. James is perhaps one of the best-kept secrets in marketing, choosing to work behind the scenes as opposed to today’s "gurus" who prefer the limelight.  As James states, "I've never been much interested in becoming a star personally, I'd much rather help others learn how to shine a little brighter, instead." James attributes this attitude of helping others shine brighter to a quote he read by the late great motivational speaker and author, Zig Ziglar, who said, "You can have everything in life you want, if you just help enough other people get what they want." It is upon this principle that we base today’s show; titled:  Give and It Shall Be Given Unto You: A Success Paradigm We will discuss the following points: The Importance of Having a Success ParadigmThe Give & Receive PrincipleMindset vs. Technique Be sure to join us in the chat room to ask quesitons of either of us.    

How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, how to get more strategic and thoughtful, geo-barriers and geo-fences and the user experience as vital. Joe Pulizzi, Content Marketing Strategist for The Content Marketing Institute joins Hosts Cat Matson and Suzi Dafnis.