Scandinavian MIND

We speak with Kieran Long, director of Amos Rex in Helsinki. After leading the architecture and design museum ArkDes in Stockholm and the design department at the V&A museum in London, Kieran Long now heads one of the most progressive institutions in the Nordics. Amos Rex in HelsinkiIn this conversation, recorded during Fashion in Helsinki, we talk about:Why fashion is more than clothes, it's cultureHow museums can become spaces for self-expression and public dialogueThe impact of AI on creativity and artistic practiceLessons from working with the iconic Finnish fashion personality Minttu Vesala and staging fashion shows in public spaceHosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We speak with Lauren Crichton, Director of Marketing at Sana, about their recent AI Summit – one of the most important tech events in the Nordics. The event gathered leading thinkers on the global AI scene, and Lauren was at the center as the host and moderator. In this episode we discuss:Sana's mission of empowering knowledgeHow organisations need to foster a safe environment for AI experimentation Why writing remains a vital skill despite the rise of generative AI How creatives can play a crucial role in an AI-driven future.Hosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

In the second episode of our double release, we shift focus to the brand and technology side of the transparency conversation. What does it really take to implement data-driven sustainability? How can fashion and outdoor brands use traceability to not only comply with regulation—but to create new business models and consumer experiences? This panel explores best practices, hard-earned lessons, and the exciting potential of the Digital Product Passport.In this episode, we discuss:– How brands are piloting Digital Product Passports and integrating them with suppliers– The organisational and tech challenges of becoming data-driven– Why transparency is about more than compliance — it's about future business value– How DPPs can enable better resale, repair, community-building, and product storytellingWe speak with:Sara M. Rakstang, Founder & CEO, RepassJohan Graffner, CEO at Dedicated, Co-Founder at Vintage & FriendsLinda Pimmeshofer, Founder, Change RetailHosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

This is the first of two episodes from our recent Transformation Talks in Stockholm. We dive into the rapidly evolving landscape of EU legislation and what it means for international fashion and textile businesses. We speak with:Hege Schøyen, Partner, Frøya VenturesStaffan Olsson, Head of Public Affairs, GS1 SwedenMagnus Nikkarinen, Senior Policy Director, Swedish Commerce (Svensk Handel) In this episode, we discuss:– The status and implications of the EU Omnibus Package for fashion brands– How sustainability reporting (CSRD) is evolving for small and medium businesses– The role of Digital Product Passports and supply chain traceability– How companies can turn compliance into commercial opportunityHosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We speak to renowned photographer and magazine editor Rankin about his latest project Faik Off, an exhibition and magazine that explores the ethical, creative, and existential implications of artificial intelligence in photography.We discussed:The making of Faik Off, a 420-page AI-powered magazine exploring art, ethics, and identity.Why Rankin describes working with AI as “dirty, exciting, and terrifying.”How AI is hallenging traditional Notions of Authorship, Taste, and CreativityThe legal minefield of AI-generated content — and why the magazine can't be shipped outside the UK.Hosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MINDErik Olofsson Haavikko, Creative Director and co-founder, Scandinavian MIND.—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We revisit yesterday's Transformation Talks in Borås, where we discussed transparency and long-term supplier relationships are creating new business value for workwear and outdoor brands. On stage was•Fanny Ekholm, CSR Manager at Didriksons•Ann Carlsson, CSR & Environment Manager at Blåkläder•Sara M. Rakstang, Founder & CEO of RepassWe discussed.Long-term supplier relationships enhance transparency in the supply chain.Circular economy practices need to be scalable and integrated into business modelsData collection is crucial for understanding sustainability impacts.Hosted by Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We sit down with Marcus Hartmann, Regional Head of Sustainability & Public Affairs at H&M North Europe, to unpack the fashion giant's most recent sustainability report — and the company's evolving strategy for reducing its environmental footprint.In this conversation, we discuss the realities behind overproduction, the promise and limits of resale, and why transparency is both a communications challenge and a business imperative. Marcus also shares H&M's perspective on upcoming EU legislation and the role of collaboration in driving systemic change. In this conversation, we talk about:Why H&M is doubling down on transparency in its sustainability effortsThe significance of disclosing total production volumes — and what the numbers revealHow resale is growing, but still accounts for just 0.6% of turnoverWhy decoupling financial growth from resource use is a “tough cookie,” but non-negotiableThe technologies H&M is betting on — from AI to fiber-to-fiber recyclingHosted by Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We speak to Staffan Olsson, Head of Public Affairs at GS1, about the recent developments in EU legislation affecting the textile industry, particularly following the introduction of the Omnibus Simplification Package in February 2025.What does this all mean? We speak to Staffan about:How the Omibus package affects key legislative frameworks CSRD and CSDDD How relaxations in reporting requirements may not diminish the overall sustainability ambition of the EU.Why data and traceability are essential for achieving sustainability goals in the fashion industry.How GS1 aims to inspire the industry to start preparing for sustainability and digitalisationHosted by Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are speaking with Achim Berg, founder of FashionSIGHTS, about the role of AI and technology in the fashion system, fashion as a wealth generator, and his advice to Nordic premium brands. FashionSIGHTS is an independent corporate think tank that aims to redefine thought leadership and advisory by transforming data, experience, and expertise into actionable insights.Achim is already an established thought leader in the industry. He worked for 24 years at McKinsey & Company, where he was instrumental in founding and leading the global Apparel, Fashion, and Luxury practice. In this conversation, we talk about:His observations for attending D-Congress in GothenburgWhy AI is a significant game changer for the fashion industryHow Fashion became the third largest wealth-generating industry after technology and financeHow to navigate technology and complianceHis advice to brands in the Nordic marketHosts:Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We record directly from the biggest retail events in the Nordics, D-Congress in Gothenburg, where we have hosted several panel talks and arranged our first exclusive round table discussion with leaders from retail, fashion and the tech industry. Hosts:Konrad Olsson, Editor-in-chief and founder, Scandinavian MINDLinda Pimmeshofer, Founder, Change Retail—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We explore how AI is transforming marketing, why brand books need to be rewritten for an AI-driven world, and what businesses must do to stay relevant as automation reshapes content creation and design.In today's episode, we dive into the latest developments in AI-driven marketing and what they mean for brands, designers, and content creators.What happens when marketing activities are no longer executed by humans, but by AI agents?How should brand books be rewritten to guide AI-driven campaigns?And are we heading toward a future where even our ads are only seen by artificial intelligence?With AI reshaping everything from brand storytelling to performance marketing, companies need to rethink their approach to content creation, design systems, and audience engagement. We break down the insights from our latest research and discuss the implications for the future of branding.Hosted by:Konrad Olsson, Editor-in-Chief, Scandinavian MINDErik Olofsson Haavikko, Creative Director, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are speaking with Erik Vikander, co-founder and CEO of Wilgot, an AI-guided marketing platform that is redefining how content is created and scaled in the era of AI search.In this episode we talk about:How AI is disrupting the traditional search model.Why brands need to adapt to new consumer search behaviorsHow investing in content can improve marketing effectivenessAnd why the role of creative direction will become more important than everHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are speaking to Anna Felländer, founder of Anch AI, an ethical AI governance platform that helps companies comply with EU regulations and avoid risks when using AI in their businesses.In this conversation, we talk about:The risks and opportunities of implementing generative AI in the fashion industry.Why the societal implications of AI are becoming more critical.How regulation can provide clarity and guardrails for AI innovation.And how companies can prepare for AI in 2025Host: Konrad Olsson, editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Today, we are speaking with Linda Pimmeshofer, an experienced executive in the retail tech space and a collaborator of Scandinavian MIND: Linda shares her impressions from the retail bonanza that was NRF Big Show in New York a couple of weeks ago. In this episode, we talk about:Why popups are trending again, from Gymshark to Harry Styles brand PleasingThe importance of omni channel and community building How AI and digital twins can change the industryPlus, we share our memories from our own Nordic Retail Innovation eventHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are speaking with Greg Merrill. Greg is an Advisor, Executive, Entrepreneur, Board Member, and the former Global Head of Digital Transformation at Nike.In this episode, we talk aboutHis observations from The NRF Big Show that just took place in New York CityHow to make use of data as a fashion companyHis career as a serial entrepreneurThe need for brands to get down to fundamentals Host:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our consultancy:consultancy.scandinavianmind.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world. We talk about:How technological and generational shifts have made the dominant marketing funnel redundantHow to overcome the barrier of algorithmsWhy you should treat content formats as core brand resources Plus, we look at best practices from the fashion and tech industries Hosts:Konrad Olsson, Editor-in-ChiefErik Olofsson Haavikko, Creative director,, —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We revisit a panel talk from the Transformation Conference in Stockholm, where we discussed our DPP for Fashion Retailers report, published in collaboration with the fashion tech startup Impulso.The Digital Product Passport (DPP) represents retail's most significant structural and data change since the barcode. In this conversation, we explore how fashion brands and retailers can navigate this disruption, the challenges of data-sharing, and the future of real-time connectivity in retail.We speak with:David Thunmarker, Senior Advisor at ImpulsoNayara Moia, Fashion ResearcherIn this episode, we talk about:Key findings from the DPP for Fashion Retailers Report, including the state of data-sharing and technology adoption today.Why the lack of data in the fashion system is holding the industry back.How brands and retailers can prepare for the EU's upcoming DPP regulations.Host: Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale. Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.We speak with Emma Stjernlöf, Chief Communications and People Officer at SyreErik Lagerblad, Head of H&M Group Ventures.In this conversation, we talk about:The origins of Syre's recyclable polyester innovation.The concept of a “gigafactory” and its role in producing sustainable materials at scale.The importance of collaboration between fashion brands, material suppliers, and technology companies.H&M unique involvement and why they are betting so big on SyreHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We revisit our latest Transformation Talks and share insights about the role of fashion design in an AI-driven world.We talk about:How technology can elevate the design processHow copyrighted designs become even more valuable in the face of technologyLessons learned from the music industryand take a look at how a Swedish startup is developing “a sustainable Shein”We will hear from:Neil Lewty, Chief Creative Officer, J.LindebergSofia Green, Director of Communications, AmuseOscar Hafvenstein, co-founder and CEO of Co-XAmanda Thorén, CEO and co-founder, BenchaMaria Åkergren, Founder, 3DearSimon Hjelte, CEO and co-founder, NOMS.Host: Konrad Olsson, Editor-in-chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability. Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for newspapers and fashion magazines like Vogue India and Damernas Värld, has appeared on Swedish television, and lectured at Lund University, Soho House in New York, and MIT Media Lab in Boston.In this episode, we talk about:The role of resale, rental, and circular business models in reducing waste.Is secondhand fashion truly sustainable, or does it drive consumerism?How brands can navigate between genuine sustainable practices and greenwashing.The impact of EU legislation on fashion and its push for transparency and accountability.Host: Konrad Olsson, Editor-in-chief & Founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We take you behind the scenes of H&M with two key figures shaping the fashion giant's future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.In this exclusive interview, we explore Jörgen's career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years goWe also talk about The recent relaunch of the H&M brand and how they aim to stay relevant in today's fashion landscape.The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborationsThe need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle themHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore.We are speaking with:Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, LindexTina Lemke, Marketing Manager, OnceMore. In this episode, we talk about:Key lessons Lindex has learned from implementing circular practicesHow a collaboration with OnceMore has shaped Lindex's approach to sourcing and material innovationThe shift from a top-down to a bottom-up approach in driving sustainable change Advice for other fashion brands on scaling sustainable practicesHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We dive into the new frontier of fashion in digital worlds and gaming. We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany.In this episode, we talk about:How Roblox has inspired a new generation of fashion consumersWhy brands should pay attention to this growing cybercultureHow to navigate micro trends in gaming and social mediaAnd we go behind the scenes of Hedvig and Patricia's recent fashion story for Scandinavian MIND, inspired by the Roblox game Dressed to Impress. Host: Konrad Olsson, Editor-in-chief Erik Olofsson Haavikko, Creative DirectorScandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together. We will hear from:Marie Busck, Chief Sustainability Officer, Danish Fashion & TextileHeidi Svane, Head of Digital, Lifestyle & Design ClusterIn this episode, we talk about:The new Danish action plan for textiles and its role in supporting industry transformation.The importance of system-wide collaboration to drive sustainable change in fashion.Securing financial and political support to back innovation and green public procurement.How Nordic fashion brands use transparency to build trust and win customersHost:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceMore.We are speaking with:Anna-Kaisa Huttunen, Director of Partnerships, and Finnish recycling company ResterÅsa Alvhage, Sourcing Manager, OnceMoreIn this episode, we talk about:The growing importance of textile sourcing ahead of the EU recycling mandate in 2025How the business of textile sourcing worksHow the collaboration between Rester and Oncemore startedTips for other industry players who want to get in on the actionHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we do a status check on the current use of AI tools in the fields we cover and look behind the scenes at how we operate at Scandinavian MIND. We talk about:How e-commerce players are boosting commerce with AINew AI tools for marketing and content creationHow AI is disrupting UX/UI designOur toolkit for running scandinavianmind.comHow should brands think going forward?Hosts:Editor-in-chef Konrad Olsson and creative director Erik Olofsson Haavikko.—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Today we are revisiting one of our panels from Transformation Conference in Copenhagen in August. We are hearing from:David Thunmarker, Senior Advisor, ImpulsoDaniel Di Benedetto, Regional Director Euro North, Centric SoftwareIn this episode, we talk about:The inherent problems with an analogue fashion industryHow data can help with sustainability and profitability at the same timeHow brands should operate to get the best value out of their dataWhat “data debt” is and how we can get out of itHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks ago. You will hear from:Teemu Kiiski, CEO, Finnish Design ShopJanni Vepsäläinen, Creative Director, & Stephanie Stott, Global Marketing Director, IittalaJukka Savolainen, Chairman, Finnish Design InfoWe talk about:The optimism around Finnish design explainedIittala's next steps after the major brand revampWhy you should focus on your handprint rather than the footprintHost: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, Senior Editor, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Today, we are speaking with Erik Ulin, a Swedish-born, New York-based executive working at the intersection of fashion and technology. Erik is currently running the consultancy 0600 LLC, where he offers management consulting services to players in the fashion-tech space, including SoldThrough, Threedium, and Maison de Sabré. In this episode, we talk about:How running J.Lindeberg in the US helped Erik understand the lack of data in the fashion industryWhy we need standardisation when it comes to technologiesWhat fashion brands need to do to understand tech betterHow AI can boost a fashion brandHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Christine Goulay an expert in sustainability, innovation, business development, supply chain, and thought leadership. She has worked for the material science company PANGAIA and has led sustainable innovation at global luxury group Kering. She is the founder of her consultancy, Sustainabelle. In this episode, we talk about: Christine's career as a sustainability expert in the fashion industryThe challenges with implementing new technologies within fashion brandsLessons learned from working with OnceMoreHer take on the upcoming EU regulationsThis is the third episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore.Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are reporting from the quintessential Norwegian fashion event that took place last week. We will hear from:David Wilkinson, Executive Director, Steen & StrømAnette Miwa Dimmen, founder, AWANT-Michael and Alexander Helle, co-founders, Norwegian RainJonas Vebner, Project Manager, Munch LiveWe talk about:Using a pandemic to elevate a business modelCreating a meeting point between art and fashionUsing technology to create newness in a new wayHost: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, Senior Editor, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We hear our conversation with Achim Berg, recorded live at Transformation Conference in Copenhagen earlier this month. We talk about:The current state of the global fashion and luxury marketLessons learned from running The State of Fashion report for eight yearsAnd his upcoming book, Future of FashionHosted by Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are back from summer and report from the latest editions of Copenhagen Fashion Week and CIFF—Copenhagen International Fashion Fairs. We are speaking with:Anne Marie Mondrup, Co-Founder and COO, BetterChoiceDaniel Di Benedetto, Regional Director Euro North, Centric Software.Kata Börönte, XR Project Manager, MANNDWe talk about:Using tech to get rid of greenwashingThe rise of the data debt — and how to handle itA "no bullshit" VR experience shedding light on the unethical fast fashion industryHost: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, Senior Editor, Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We report from Europe's biggest startup and tech event in Paris.We hear from:Raphael Slama, Commercial Director, FruggrNathalie Seyler, head of EpiskinKarl Pärtel, co-founder, RaikuPascal Le Melinaire, President, Sweetch EnergyWe talk about:The major misconceptions regarding sustainable packaging, after substantial lobbyingBio-printed skin — no longer science fictionThe rise of digital sustainability, and why it mattersThe hunt for the next renewable energy sourceHosted by: Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. Johan Magnusson, Senior editor, Scandinavian MINDSign up to our newsletters: https://www.scandinavianmind.com/newsletters Hosted on Acast. See acast.com/privacy for more information.

This is the second episode in our conversation series, which we will publish throughout 2024 in collaboration with textile innovations company OnceMore.We are speaking with:Maria Persdotter, Industrial policy specialist at Södra. Åsa Degerman, Manager, OnceMore® at Södra. In this episode we talk about:The upcoming EU regulations for the textile industryWhat brands can do to prepareHow OnceMore is helping their customers navigate this upcoming transformationand the need for collaboration throughout the value chainHost: Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We revisited a panel discussion from the Transformation Conference in Helsinki a few weeks ago, where we discussed the opportunities and challenges for designers in a more fragmented fashion landscape.We will hear from:Jenny Hytönen, designerAnna Semi, designer and teacher, Aalto UniversityErvin Latimer, designer & founder of Latimmier Alice Bouleau, Principal & Head of Creative Pole, Sterling International. We also share a short introduction to the article “Nordic fashion needs a new north star,” by authors Evie Kivi and Maria Ervast.Host:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We report from Finland's fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week. We share three conversations:Jani Niipola, Executive Director, Fashion FinlandLaura Juslin & Lilli Maunula, founders of the design studio Juslin MaunulaSara Martinsen, Exhibition Producer and Co-curator, Designmuseo and Sofia Ilmonen, designerWe talk about:The importance of building bridges between commercial fashion and creativesHow to turn ugly materials into something beautifulThe rise of a Finnish repair movementHosts:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, senior editor Hosted on Acast. See acast.com/privacy for more information.

We are reporting from the fashion's biggest sustainability conference that took place in Copenhagen last week. Fashion brands, sustainability experts, and policymakers gathered in the Danish capital to discuss our industry's pressing issues.We were on the ground, conducting interviews and listening to the talks. In this episode, we will give our key takeaways from the event and discuss with Faith Robinson from Global Fashion Agenda, the organisation behind the event.We talk about:What issues were most importantHow do they select their guests, and whyFaith's own highlights highlightsHosts:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Oliver Dahle, Editor-at-large Hosted on Acast. See acast.com/privacy for more information.

We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. In this episode, you will hear from: OLOF LINDH, Founder, KiveLINDA PIMMESHOFER, Founder, Change RetailTHOMAS HANA, Co-Founder, Naughty SocietyWe talk about: How a brand will evolve in the age of artificial intelligence How creatives should use generative AI in their marketing materialAnd the opportunities available for retailHosted by:Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We are speaking with Christopher Morency and Tom Garland, founders of the London-based brand consultancy Edition Partners and the insights platform and newsletter State of the Art.We talk about: The need to build a brand universe What community actulally menasTheir best examples from global fashion and entertainment brands As well as their personal favourites from the NordicsHosted b:Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. Erik Olofsson Havikko, Creative Director, Scandinavian MIND Hosted on Acast. See acast.com/privacy for more information.

This is the first episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore.We are speaking with:Alexander Granberg, Senior Project Specialist Sustainability & Innovation, at the Danish fashion company BestsellerAngeline Elfström, Business Development Manager, OnceMore.We talk about: Why working more sustainably is a cross-disciplinary practice within a fashion companyLessons learned from implementing textile innovations How the collaboration between Bestseller and OnceMore startedThe need to educate the fashion industry in new technologies Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We are speaking with Ted Persson, Partner at EQT Ventures and one of the instigators of The Climate Brick, a new framework to fast-track climate tech.We talk about: Why climate tech needs a different approach to investing and scaling than traditional software companies We go through the several bricks in The Climage Brick program, including Green Deployment, Product disruption, and Moonshots.We also get into how AI will change creativity.Hosted by Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We are reporting from the leading trade shows for the textile industry that took place in Frankfurt this week. You will hear from:Dr. Ingo Rollwagen, Professor at the Fresenius University of Applied SciencesLea Zimmermann, Textile Engineer, German Institutes of Textile and Fiber ResearchLauren Davies, Senior Strategist, FranklinTillNanny Thorman, Textile Engineer, LunamicroDirk Vantyghem, Director General, EuratexWe will talk about:Selfcooling textilesGood examples of regenerative practicesThe challenge to getting the rest of the world to follow the new EU regulationsAmelioration – what it is, and why it mattersHosted by:Konrad Olsson, editor-in-chief and founder of Scandinavian MIND. Johan Magnusson, Senior editor, Scandinavian MIND Hosted on Acast. See acast.com/privacy for more information.

We revisit a talk from Transformation Conference last year, with two of the Nordics' leading sustainability experts in fashion.Sandra Roos, Vice President Sustainability, KappahlJessica Cederberg Wodmar, EVP Global Sustainability & CSR, GANT. We talk about:- What they are doing to prepare for the new EU legislation- Their view on the extended producer responsibility- The need for new tech solutionsHost: Konrad Olsson, editor-in-chief and founder, Scandinavian MIND Hosted on Acast. See acast.com/privacy for more information.

We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. In this episode you will hear from: MARCUS SÖDER, Creative Fashion AnalystJULIA KRANTZ, founder of Magic FabricROEI DERHI, fashion designer and founder, Placebo We talk about:How will creativity in fashion change in the wake of artificial intelligence? What are the consumers saying about virtual worlds and digitization? How to run a phygical fashion brand.Hosted by Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We are joined by our new editor-at-large for beauty Selah Rui Li.Selah will report from Cosmoprof, the big trade show in Bologna Her observations from the beauty tech scene Lessons learned from running her own beauty tech brand Ellure Hosts:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, Senior Editor, Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We are revisiting our trip to ISPO Munich last year, ahead of the German trade shows upcoming edition this summer. In this episode you will hear from: – Lena Haushofer, Exhibition manager, ISPO. – Kristian W. Andersen, Creative Director of Zeitgeist-ISPOWe will talk about:– How ISPO Munch have evolved in recent years– Connecting outdoor with sustainability and lifestyle – The role of trade shows in 2024 Hosted by:Konrad Olsson, editor-in-chief and founder, Scandinavian MIND. Fredrik Ekström, editor at large Hosted on Acast. See acast.com/privacy for more information.

We are reporting from D-Congress, the retail conference hosted by Svensk Handel/ Swedish Commerce at Gothia Towers in Gothenburg a couple of weeks ago. We will hear from:Magnus Nikkarinen, Director, Sustainability at Swedish CommerceLinn Lindfred, founder of Circularista and project manager for the Trace4Value DPP projectHelena Waker, CEO, Stockholm Fashion DistrictPer Ljungberg, Head of Innovation at Swedish Commerce and Head of D-CongressWe talk about:Key takeaways from the showWhy data sharing is so crucial for a sustainable fashion futureAnd take a look at the first Digital Product Passport for fashionKonrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We are revising the latest edition of Virtual Creativity Live, recording in front of a live audience at the Lynk & Co showroom in Stockholm. In this episode you will hear from: MARCO CAVAZZANA, founder, Cavazzana Collection HEDVIG MOBERG, founder, Pha–ny CARL-AXEL WAHLSTRÖM, founder, Copy MagazineWe talk about:What generative AI and new digital tools will mean for the future of image creationThe role of Open AIs new text to video model SoraAnd how to run an visually driven agency in the age of AIHost: Konrad Olsson, editor-in-chief & founder, Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

Our editor-at-large Fredrik Ekström sits down with the team behind Highsnobiety about their report The new outdoor.In this episode you will hear from: – David Fischer, Founder, Highsnobiety – Harry Bainbridge, Strategy Director, Highsnobiety We talk about:– The convergence lifestyle and outdoor– The role of cultural pioneers in this development– How Highsnobiety has collaborated with outdoor trade show ISPOHost: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.

We are visiting Swedens bigest tech event, the Tech Arena, that took place last week and the Swedish national arena in Stockholm. We will hear from entrepreneurs, innovators, and investors on the show floor. Henrik Otendal, co-founder, ReseloMaria Smith, Secretary General, Axfoundation Jonatan Tullberg, CEO, GS1 SwedenEvalina Antilla, CEO, Wellstreet Ventures. Jonas Kjellberg, of-founder, Nor NormIn this episode we talk about:The temperature of the investment market and the struggle for startups to find capitalThe need for new solutions for the textile industryWhy rubber is about to be revolutionised And can we make the furniture industry circular? Hosted by Konrad Olsson, editor-in-chief and Founder, Scandinavian MIND. Hosted on Acast. See acast.com/privacy for more information.