The Real Look

LISTEN: We close out Season 4 of The Real Look with special guest Brad Davis from Keller Williams Greater Seattle. Brad shares his two decades of industry experience, from ‘sink or swim' in the Great Recession to learning to lean into leverage during challenging times. A $20 Million+ producer, Brad has mastered a culture of caring, remaining steady, and enforcing a ‘no drama' policy to attract a breadth of clients navigating divorces, senior relocations, and everything in between. Plus, we'll get into his B2B and B2C lead gen strategies!

LISTEN: We've got a unicorn in the studio today! Megan Anderson with KW Premier Partners in Vancouver, Washington. 3.5 years ago she jumpstarted her career in real estate practically overnight and went ‘all-in'. We're talking KW systems and models, MAPS training and coaching, joining the KW Real Estate Planners community, and leaning on allied partners. Megan exudes commitment and care for every challenge she takes on. Her results, despite the changing market, have been on an upward trajectory ever since she dove in. Really, how many of us can say the same?

The latest inflation data ups the odds of a December Fed rate cut, while Move transfers ‘fake leads' lawsuit to federal court. Plus, HousingWire debunks the social media myth: Wall Street investors are NOT buying up a bunch of homes.

LISTEN: Today we're joined by Christina Zimmerman with KW Western Realty in Bellingham, Washington. After selling 24 homes her first year in the business, Christina hit the ground running a decade ago building her brokerage in Florida while also relocating to Whidbey Island to launch her current real estate biz, fulfilling her passion of serving the military community. She gives us ‘the real look' at her step-by-step winning system of hosting client events and giveaways, plus her journey in doorknocking! Christina leads with heart and intention - and it shows.

Mortgage rates fall on jobs week data, so where do we stand in the economic cycle? Meanwhile, Fannie Mae forecasts dramatic downward revisions for 2025 home sales.

LISTEN: What an incredible treat to welcome Jacqueline Smith as today's guest from Keller Williams Premier Partners in Vancouver, Washington. Jacqueline hit the ground running selling 52 homes in her first year in the business, and she's truly become a student of the model. From finding success through coaching, to building her team in a big way, and now chasing fulfillment in growing leaders, her journey is one we can all learn from. Plus! She shares her four sources of lead gen: FSBOs, Expireds, Open Houses, and Sphere.

Compass announces plans to acquire @properties and Christie's International Real Estate in their first major move into the global market. Meanwhile, landmark NAR commission settlement faces its first appeal, and we look at how migration is dividing the housing market in two.

LISTEN: What a treat to welcome Marilyn Richesin from Keller Williams Greater 360 in Kistap County, Washington. She had to completely rebuild her business across the country…during a pandemic…with no sphere! And boy did she rise to the challenge. Marilyn has become the safe harbor for her military clients, serving as their ‘boots on the ground' for home purchases - sometimes, sight unseen! There's a lot of trust built in with the community she's helping. Her business is made even stronger by staying connected to her sphere through social media, fostering agent-to-agent relationships, and leaning into systems and leverage. There's a lot to learn from Marilyn's journey!

NAHREP warns repealing CCP will create '2-tiered' housing market, and we explore why real estate is struggling to keep up with a rising US economy. Plus, 76% of home sellers say real estate agents are “absolutely worth it”!

LISTEN: Robbyn Adelsman joins this episode with Keller Williams Realty Lake Tapps in Lake Tapps, Washington. Robbyn shares her journey starting out as a young agent building trust with her sphere of influence through practice, learning, and time. A self-proclaimed worker bee, Robbyn is not afraid of putting in the sweat equity to get top results. She's uniquely married her love of horses with her love of real estate, as an equestrian property expert who loves “geeking out” over environmental reports! Her greatest mission? Helping her clients turn the page on their story.

LISTEN: Greg Davitte and Max Hoge join today's episode from Keller Williams Greater Seattle. Now almost two years into their adventure building their team at Hoge & Davitte Realty Group, we hear all about the ups and downs. From slow building an investor network through Facebook Groups, to leaning into their strengths as partners, to making big plans for the future, these two are making intentional moves. One is business-minded and focused on investors, the other is service-minded and focused on resale. Together, they're unstoppable. Oh and did we mention, they're hiring??

Fed cuts interest rates by 25 bps…what will Trump's victory indicate for future moves? Meanwhile, iBuyer Opendoor lays off 300 workers and NAR steers clear of Clear Cooperation Policy at NXT.

LISTEN: Today we welcome Dru Hill to the studio from Keller Williams Greater Seattle. Dru jumped into real estate at the beginning of the pandemic and was tasked with the unique opportunity to build a sphere of influence using just the digital space…and boy did he deliver! From his passion for homeownership to the power of caring about your community, Dru's authenticity shines. Plus, his advice specifically for black men getting into the real estate business. Let's take a real look!

October jobs report adds to a U.S. economy full of uncertainty, while agent commissions are holding steady (except above the $1M mark). We'll also get into the Court's approval to nine brokerage settlements in the Gibson suit.

LISTEN: Super excited about this opportunity to sit down with Aaron Heard of Keller Williams Portland Central, an absolute legend in our industry. Aaron built his foundation unashamedly asking lots of questions and seeking help from those winning in the industry, all while smiling and dialing. He launched his real estate career during the 2008 market crash starting with a bang as Rookie of the Year. Shortly after, he partnered with Cody Gibson to find expansion success, and now runs his own Mega Team. However his true passion lies in helping people live their best lives through coaching. Talk about moving from success to significance!

It's election time, and MBA CEO Bob Broeksmit has lots to say about prioritizing housing regulations regardless of who wins the oval office. Plus, the latest on housing prices, inventory, and the commercial real estate rebound. Don't miss it!

LISTEN: We're joined by Klarissa Skinner with Keller Williams Realty Partners Inc. serving the Kansas City Metro area. She found the courage to walk away from a secure paycheck and make the jump into full-time real estate where she found a shortcut to learning the business: joining a team! Nine years later, she's averaging 100 transactions a year, plus managing 525 investment properties, totaling $85 million in active asset management. The secret to choosing her rental property locations? Vicinity to Chick-fil-A and Starbucks (no we're not kidding).

NAR asks the court to dismiss a lawsuit filed by Homie and the Fed's monetary policy stifles new construction. Plus, the surprising reason why mortgage rates are up despite interest rate cuts.

LISTEN: Get ready for an in-depth conversation about the importance of investing in housing, especially if you are a real estate agent. We welcome Anton Stetner with Keller Williams North Sound in Marysville, Washington to talk about his journey launching his team at RESG and honing his skills in new construction and land development. We'll get into why he thinks the Seattle Metro area is on the brink of big opportunity, plus his advice to his younger self: copy successful people and beat them at their own game.

NAR asks the Supreme Court to weigh in on the DOJ fight and Citadel agrees to pay $6.5M to settle the DOJ's redlining claims. Meanwhile, the impact of Hurricane Helene exposes $96B in RMBS loans to delinquency.

LISTEN: Get your daily dose of wisdom direct from Jenah Mahan-Williams, owner of Gateway Real Estate with Keller Williams Puyallup. Jenah shares her journey keeping the family tradition of working in real estate alive, surviving the Great Recession, starting a team, and eventually owning her brokerage. She shares incredible advice that every agent should be listening to about the importance of investing in real estate when you are a realtor. As she puts it, “you find security when you have a consistent stream of income.”

eXp, John L. Scott and Real Estate One reach settlement agreements and the latest jobs report has us wondering where mortgage rates are headed next. Plus…home purchase sentiments hit highest level in two years. Could this be the early signs of a market shift?

LISTEN: In this episode, Josh Cooley of Keller Williams Eugene tells us about finding his fire for real estate, a passion that's only gotten bigger since he first entered this business during the 2008 shift. We take a real look at moving clients in your pipeline, carving out “CEO time”, and creating your own opportunities. Plus, getting 1% better every day…and we're not talking closings. Tune in!

US housing turnover rate hits 30-year low while HousingWire questions if mortgage rates could sink below 6% by year's end. Meanwhile, Anywhere joins Compass' Robert Reffkin in the push to reform NAR's Clear Cooperation Policy.

LISTEN: Today we're joined by the ultimate problem solver, Dan Ihara with Keller Williams Honolulu. Dan runs The Ihara Team and has been recognized among Honolulu's Top 100 Realtors for the past 17 years. Additionally, Dan leads the KW Real Estate Planner Community where he guides agents to provide immense value to their clients, navigating everything from capital gains tax to 1031 exchanges. He inspires agents within the community to find the gap for their clients and fill it while unlocking wealth in real estate.

LISTEN: Mega Agent Sarita Dua joins the podcast serving the Portland Metro area with Keller Williams Sunset Corridor. Sarita is a true student of the game and an inspiration to us all. She pulled herself out of ‘victim mode' in the 2008 shift when she joined Keller Williams and saw her team take off. Known as the “Showing Agent Pioneer”, Sarita is someone who's leaned into leverage, mastered lead gen, and still prioritized living a life by design. Did we mention her recent degree from MIT?! This is an entrepreneur who isn't afraid to Do. The. Work.

Brokerages promote educational tools amongst NAR changes, new data reveals the cost of aging, and the Redfin Next agent payment plan extends nationwide.

LISTEN: Get ready for valuable takeaways in this conversation with Top Bellevue Washington Agent, Hao Dang. He's literally giving you the scripts. “This is how I start conversations with leads and turn them into clients. These are the texts I schedule to go out. This is how I close.” Hao shares his fascinating story, beginning with his motivation to get into the real estate industry - to buy his mom a house - and soon after grossing $180K in his first 6 months. Fast forward 22 years and Hao has introduced leverage into his world, his team closing $150 Million in volume last year. Talk about growth!

With the July pending home sales slump and latest inflation numbers, experts predict September rate decreases will be minimal. Meanwhile, John Sitzer launches an à la carte platform not too long after the $5B Sitzer | Burnett verdict in a move we did not see coming. Never a dull moment in this industry!

LISTEN: We are joined by Edgardo Quiroz with Keller Williams Yakima Valley in Yakima, Washington. He shares his journey from graduating college during the pandemic to becoming a successful real estate agent and entrepreneur. He discusses his challenges during the pandemic and how it allowed him to reevaluate his career path. Edgardo explains how he chose real estate to combine his interests in law, entrepreneurship, and marketing. He also shares his strategies for generating business through social media and building a strong sphere of influence. Additionally, Edgardo talks about his other venture, La Horchata, a Latino-flavored protein bar, and how his real estate experience has helped him launch and grow the business.

Keller Williams launches resource guide for agents to navigate NAR settlement. Also, Redfin's latest layoff round hits brokerage services biz. And finally, Homie sues NAR and others, alleging boycott and conspiracy.

LISTEN: We are joined by Lindy Haaglund with Keller Williams Realty Puget Sound in Federal Way, Washington. She shares her journey from working three jobs to becoming a successful real estate agent and leader. She emphasizes the importance of hard work, building relationships, and having a strong work ethic. Lindy discusses the transition from sales to leadership and the opportunities it brings. She highlights the need for effective communication, coaching, and surrounding oneself with the right people. Lindy also talks about the importance of focusing on health, family, and designing a life by one's own terms. She encourages agents to embrace discomfort and continuous growth.

The latest housing starts data is mostly bad news. Also, Nykia Wright was named NAR's permanent CEO. And finally, Americans are worried that climate events will negatively impact their retirement.

LISTEN: We're joined by Alexis Halikas, Business Consultant and Real Estate Coach. She shares her journey from selling real estate to market center leader and becoming a coach. She emphasizes the importance of personal development and hiring a business coach to overcome limiting beliefs and achieve success. Alexis also discusses the shift in the real estate industry and the opportunities it presents for attracting agents. She highlights the need for agents to think like business owners and leverage their time effectively. Alexis is excited about launching a group coaching course and a marketing service to help brokerages attract more agents.

Court grants preliminary approval to HomeServices' commission lawsuit settlement. Also, Offerpad confirms layoffs after ‘restructuring' amid down market. And finally, Consumer watchdog advises buyers to pay agents '2% or less'

LISTEN: We are joined by Marti Pepper with the Redoubt Team at Keller Williams Alaska Group in Soldotna, Alaska. She shares her journey into real estate, starting from her upbringing in Northern California to her time in the Coast Guard and meeting her husband in Guam. She explains how she got into real estate after working various jobs and being inspired by agents she met. Marti discusses the importance of getting involved in the real estate community and building relationships with other agents. She also talks about the unique market dynamics of the Kenai Peninsula in Alaska and the importance of understanding the local community as an agent. Marti shares her strategies for generating leads and managing her time, as well as her thoughts on the future of her career.

The financial markets are freaking out, that should be good for mortgages. Also, Buyer agent commissions down to 2.55% since the NAR settlement. And finally, Tappable home equity reached a new high of $11.5 trillion.

LISTEN: We are joined by Patricia O'Neil, with Keller Williams Realty Alaska Group of Wasilla in Wasilla, Alaska.. She shares her journey and approach to the business. She emphasizes the importance of providing exceptional customer service by going above and beyond by offering staging services, providing recommendations for home improvements, and ensuring that every listing is presented beautifully. Patricia's business is primarily referral-based, and she focuses on building strong relationships with her clients. Patricia's advice to new agents is to learn from someone who genuinely cares about people and to focus on providing value rather than solely chasing numbers.

Several US cities where starter homes cost $1M spiked since 2019. A second wave of commission lawsuit notices hit mailboxes. Finally, Home price index drops in June as inventory skyrockets.

LISTEN: We are joined by Jim Windmiller Jim Windmiller at Keller Williams Realty East Idaho in Idaho Falls, Idaho. He shares his journey in real estate, from starting part-time to becoming a successful agent and eventually opening his brokerage. He emphasizes the significance of market share and the value of having a supportive team. Additionally, he discusses the importance of goal setting, leveraging his business, and the decision to join Keller Williams. Jim also discusses the challenges and opportunities of being an operating principal and building a team, and then his decision to step back by leveraging.

Keller Williams hits milestone: $2B in profits shared with agents. Also, 'Irrebuttable' sales claims trap brokerages in settlement limbo. Finally, HUD awards $325M in grants to rehab distressed housing.

LISTEN: We're joined by Jason Abrams, Head of Industry and Learning at Keller Williams Realty International. He shares his journey in the real estate industry, from starting with no success to becoming a successful agent. From working in luxury to famous athletes, parlaying into a reality TV show. Hear how his passion to educate and coach agents, led him to KWRI. Jason also discusses the current challenges and opportunities in the real estate industry and offers advice on navigating uncertainty. He highlights the power of models and systems in achieving success and encourages personal growth and self-acceptance.

Foreclosures are expected to grow slowly to the end of 2024. Also, Court denies NAR's request for rehearing in the DOJ investigation case. Finally, No HomeServices deal is yet, months after the settlement announcement.

LISTEN: We are joined by Anna Marie Dalbey with The Dalbey Team at Keller Williams Realty North Central Washington in Wenatchee, Washington. She shares her 35-year journey and insights into the industry. She discusses her transition from her real estate business in Southern California to Brewster, Washington, and the challenges she faced when starting over in a new geographical area. Anna Marie emphasizes the importance of building trust with clients through asking questions and understanding their motivations. She also talks about the differences between real estate in Washington and California, particularly in terms of property disclosures and market focus. Anna Marie shares her excitement for helping other agents grow and her plans for the future of her career.

In this special edition of Trending News, Bruce and Chase discuss the state of the industry for July 2024. They cover three key metrics the Fed and the government use to measure the economy's health: unemployment, GDP growth, and inflation.Link to the State of Industry slide deck

LISTEN: We are joined by Natalie Lemas Hernandez Owner/CEO and Realtor at Commercial Northwest Property Management with Keller Williams Realty Boise in Boise, Idaho. She shares her journey from initially not wanting to get into real estate business to building a thriving commercial property management company as well as an active property investor. She emphasizes the importance of real estate as a wealth-building opportunity and the need for expertise and knowledge in the industry. Natalie discusses overcoming the notion of property management not being profitable and the importance of proving your value to clients. She also shares her strategies for generating leads and finding investment opportunities in the market. Natalie discusses her podcast, Beyond Rich, and her upcoming mentorship program.

Pending home sales plummet to an all-time low in May. Also, the REcolorado board fired as shareholders revealed the new buyer. Finally, Redfin and Zillow were named in video privacy lawsuits.

LISTEN: We are joined by Jamie Jenicek with Keller Williams Realty Coeur d'Alene in Coeur d'Alene, Idaho. He shares his journey from being a game warden to working in construction and car sales before finding his passion in real estate. He discusses the challenges he faced in the early years, including losing everything. Jamie discusses the importance of building a business “the right way”, focusing on lead generation and lead follow-up. He also talks about the niche he has created in selling land and recreational properties, and how he has built his brand around his love for the outdoors.

Existing home sales drop even as prices hit all-time highs. Also, the U.S. Treasury has launched initiatives to boost the housing supply. Finally, Federal regulators approve the final rule for AVM usage.

LISTEN: We are joined by Shane Bangle, Rainmaker for The Manna Group with Keller Williams Realty Spokane in Spokane, Washington. Shane shares his journey from working at a university and being a police officer to becoming a successful real estate agent and starting his own team, the Manna Group. He discusses the importance of joining a team when starting out in real estate to accelerate learning and gain support. Shane also talks about the challenges and lessons learned from partnerships and the decision to start his own team. In addition, he highlights the significance of lead generation through nurturing the sphere and providing value to clients.

U.S. home sales fall to a historically low level. Also, HUD expands housing counseling support for Native American tribes. And finally, Zillow reached a settlement agreement with MLS defendants in an antitrust suit.