Podcasts about nahrep

On this episode we have the beautiful afro-latina Vicma Lamarche. 2025 Nahrep Boston Chapter President & loan officer with New Fed Mortgage. Vicma and I discuss the intricacies of colorism and racism WITHIN the Latino community, unknown truths and what it feels like to be a Black girl in our Brown community.

In this episode of GRIT: The Real Estate Growth Mindset, Brian Charlesworth talks with Veronica Figueroa, a leader in real estate team operations and growth. Veronica shares her journey from managing a complex business that sold over 2,200 homes a year to building a streamlined, sustainable model. Veronica opens up about the challenges of scaling too quickly, explaining how a focus on simplicity transformed her team's operations. "We realized the business was too heavy, and simplicity became our goal," she shares. Her insights into focusing on what truly matters, like clear leadership and sustainable growth, will resonate with anyone feeling overwhelmed by complexity. A major part of Veronica's transformation involved leveraging technology like Sisu to simplify processes and cut costs. "Every transaction starts in Sisu now, and it's made a huge difference for us," she says, reflecting on how operational efficiency has allowed her team to focus on what matters most—culture, performance, and growth. The conversation also dives into key lessons about recruiting and accountability. Veronica stresses the need to maintain high standards even when it's difficult. "You can't lower the bar just because someone doesn't want to comply—it only hurts the team," she explains. She emphasizes that leadership requires balancing data with heart, ensuring every agent feels valued and connected. As the episode closes, Veronica leaves a piece of advice for leaders tackling market shifts. "People need to know where they're going and why they're doing it," she says, adding that clarity and authenticity are essential for inspiring teams to thrive.   Top Takeaways: (2:07) Simplicity and sustainability in real estate leadership (3:58) The dangers of chasing shiny objects in business (8:06) Why recruiting never stops in real estate (8:59) Why team standards should never be negotiable (10:29) The cost of becoming too transactional (12:04) Can outsourcing leadership hurt your company's culture? (15:53) What happens when your team isn't ready for a shifting market? (20:01) How does a strong culture attract top agents? (25:14) How Sisu eliminated redundancies and saved thousands (28:15) Filling operational gaps with vision and talent   This is a must-listen for anyone looking to simplify operations, build a winning culture, and lead with purpose in today's competitive real estate market. About Veronica Figueroa Veronica Figueroa is the CEO and Team Lead of The Figueroa Team at eXp Realty, recognized as one of the top-performing real estate teams in the nation. Her team has served over 2,000 families, achieving $646 million in sales volume in a single year. She has been a Zillow Advisory Board Member since 2016 and is known for her forward-thinking approach to real estate, including leading the I-Buyer movement. As a sought-after speaker, Veronica has shared insights on leadership and business growth at major industry events such as Inman Connect, NAHREP, and the eXp Shareholders Summit. She is passionate about mentoring real estate professionals, helping them strengthen their leadership skills and scale their businesses effectively. Connect with Veronica Figueroa Today!  The Figueroa Team LinkedIn

Episode 87 introduces Rosa Castaneda to our audience. Steve introduces the podcast and guest Rosa Castaneda (00:00:00) Rosa's Nursing Background (00:01:00) Initial Steps into Title Insurance (00:02:12) Transition to Sales (00:03:19) Rosa's Experience as a Closer (00:03:00) Challenges of Moving to Sales (00:05:24) Building Client Relationships (00:07:12) Role in NAHREP (00:08:13) Joining NAHREP (00:08:26) NAHREP Board Experience (00:09:37) NAHREP Lake County Chapter Involvement (00:10:21) Focus on Education (00:11:23) Leadership Journey (00:11:48) Marathon Running (00:12:59) Detroit Sports Loyalty (00:14:57) Real Estate Market Challenges (00:16:09) Real Estate Market Stability (00:17:11) Agent Commissions NAR Settlement (00:17:25) Transitioning to Land Trust (00:19:04) Client Reactions to Transition to Landtrust (00:20:01) Family Ties in Mexico (00:20:38) Perceptions of Life in Mexico (00:21:40) Daily Routines and Goal Setting (00:23:19) Networking Events Participation (00:25:03) NARA's Focus on Affordability (00:26:03) Hispanic Representation in Real Estate (00:27:18) Career Longevity in Title Industry (00:28:25) People, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues. Our Success Series covers principles of success to help your thrive! IG - https://www.instagram.com/peoplenotti... FB - https://www.facebook.com/peoplenottitles Twitter - https://twitter.com/sjkaempf Spotify - https://open.spotify.com/show/1uu5kTv...

NAHREP warns repealing CCP will create '2-tiered' housing market, and we explore why real estate is struggling to keep up with a rising US economy. Plus, 76% of home sellers say real estate agents are “absolutely worth it”!

On today's episode, Editor in Chief Sarah Wheeler talks with Gary Acosta, co-founder and CEO of the National Association of Hispanic Real Estate Professionals (NAHREP) about how the incoming Trump administration could affect the real estate market in 2025. The two discuss inventory, immigration, regulation and more. Related to this episode: Trump's plan to build houses on federal land, explained | HousingWire HousingWire | YouTube More info about HousingWire   Enjoy the episode! The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team. Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to the NAHREP at L'ATTITUDE coverage.In this episode, Adam Torres interviews Jesus Laurean, Real Estate Agent at Einstein Realty, explore real estate and the NAHREP at L'ATTITUDE event. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Listen to the NAHREP at L'ATTITUDE coverage. In this episode, Adam Torres and Jose Tejada, Vice President Of Mortgage Lending at Rate, explore mortgage lending and the NAHREP at L'ATTITUDE event in San Diego, California. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Listen to the NAHREP at L'ATTITUDE coverage. In this episode, Adam Torres interviews Vivian Lesny, Realtor Team Lead at Vivian Lesny & Co. Explore real estate and the NAHREP at L'ATTITUDE event. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Listen to the NAHREP at L'ATTITUDE coverage. In this episode, Adam Torres and Byron Baba, Realtor at Baba Homes explore real estate and the NAHREP at L'ATTITUDE event.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Listen to the NAHREP at L'ATTITUDE coverage. In this episode, Adam Torres and Jose Tejada, Vice President Of Mortgage Lending at Rate, explore mortgage lending and the NAHREP at L'ATTITUDE event in San Diego, California. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Listen to the NAHREP at L'ATTITUDE coverage. In this episode, Adam Torres and Byron Baba, Realtor at Baba Homes explore real estate and the NAHREP at L'ATTITUDE event.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

When starting a business, especially in the real estate industry, it's helpful to hear stories and learn from others who have already done it. In this episode, I chat with three Latina leaders in real estate who share their experiences and insights into the industry. Grab your cafecito and get inspired by these remarkable ladies. Meet the Leaders Rebecca Gallardo - 2008 NAHREP National President, rgallardo@interorealestate.com Nuria Rivera - 2023 NAHREP President and 2024 NAHREP CBOG Co-Chair, nuria@novationtitle.com Oralia Herrera - NAHREP President-Elect 2025, ohc21tk@gmail.com  Leadership and Volunteerism Leadership and a willingness to empower others go hand in hand in the real estate industry. Networking for support can help you overcome challenges you may face as an agent. If you're struggling to find support, consider joining organizations like NAHREP. Rebecca emphasizes that having genuine intentions and supporting your community lead to reciprocal benefits, while Nuria highlights the importance of consistent commitment without expecting anything in return. Inspiring Stories and Influences Oralia: Credited her mother's resilience and work ethic for shaping her leadership qualities. She emphasizes empathy, strength, and optimism. Rebecca: Drew influence from her Latina mother and political interests from her father. She also acknowledges mentorship from Blanca Alvarado, San Jose's first Latina city councilwoman. Nuria: Inspired by her family's kindness and entrepreneurial spirit, Nuria shares how she transitioned from an employee to starting her own title company with support from NARA and programs like Stanford Latino Entrepreneurship Initiative (LBAN). Book Recommendations Oralia: The 21 Irrefutable Laws of Leadership by John Maxwell Nuria: Think and Grow Rich by Napoleon Hill, Built to Last by Jim Collins Rebecca: The Seven Habits of Highly Effective People by Stephen R. Covey, The Power of Positive Thinking by Norman Vincent Peale When you help another woman rise, we all shine. And that's how we make an impact. So, let's build each other up and shine brighter than the sun. For more great content from Teresa, connect with her on LinkedIn, join her Women Who Lead Series on Facebook, and subscribe to her YouTube channel. You can find more episodes of Women Who Lead on Spotify, Apple Podcasts, and anywhere else podcasts can be found. This episode is brought to you in part by Venus et Fleur. Are you looking for a great way to show appreciation to family, friends, or even customers? Give them a floral arrangement they won't forget anytime soon. These beautiful arrangements make the perfect closing gift for any realtor to stay top of mind. Visit venusetfleur.com and use code “hsoa20” when ordering for 20% off.

Good morning and happy Tuesday! Today we have a new organization on our program to update the community with important information. Our guest today is Mr. Gianni Nieto of NAHREP Fox Valley. There is an important candidate forum taking place next week which will feature our current Mayor Irvin and three opponents, Karina Garcia, President & CEO of the Aurora Regional Chamber of Commerce & Alderman-At-Large Mr. John Laesch & Mr. Judd Lofchie. These 4 leaders will discuss economic growth in our city and much more. Let's get ready to learn, here's the news: - NAMI KDK & Graceful Therapy are holding Teen Support Groups in-person and virtual, every 1st and 3rd Monday, monthly. Each session will be from 6 to 7:30 pm with the in-person session being held in Oswego (113 Main street). See the flyer for more details or email Sara Gray at: saragray@namikdk.org - There's a new sweet business doing amazing things with the best Italian Ice around. Check out the menu of Dolci Chillz and be sure to visit them. Follow the page here on Facebook and stay tuned for more. Friends of ours. - Get ready for the Super Heroes Luncheon! Wednesday, November 6th from 11:15 am to 1:00 pm our friends of CASA Kane County will host this fantastic event at Waubonsee Community College's Sugar Grove campus. The community will have the opportunity to learn more about the mission of CASA including how to volunteer, and also hear a powerful story from a guest speaker Josh Shipp. Tickets are available online. Visit the link here and be a superhero! https://casakanecounty.org/casa-events/superheroes-luncheon/ Have a great rest of the day! Good Morning Aurora will return with more news, weather and the very best of Aurora. Subscribe to the show on YouTube at this link: https://www.youtube.com/c/GoodMorningAuroraPodcast The second largest city's first daily news podcast is here. Tune in 5 days a week, Monday thru Friday to our FB Live from 9 am to 10 am. Make sure to like and subscribe to stay updated on all things Aurora. Threads: https://www.threads.net/@goodmorningaurorailInstagram: goodmorningaurorailSpotify: https://open.spotify.com/show/6dVweK5Zc4uPVQQ0Fp1vEP...Apple: https://podcasts.apple.com/.../good-morning.../id1513229463Anchor: https://anchor.fm/goodmorningauroraACTV (Aurora Community Television): https://www.aurora-il.org/309/Aurora-Community-TV #positivevibes #positiveenergy #auroradowntown #kanecountyil #genevail #localnews #saintcharlesil #newshows #northaurorail #aurorail #auroraillinois #cityofaurorail #auroramedia #auroranews #goodmorningaurora #news #dailynews #subscribe #talkshows #morningshow #tuesday --- Support this podcast: https://podcasters.spotify.com/pod/show/goodmorningaurora/support

This Monday, Rosaura Arango, Christina Flores, and Zoraya Vela, Presidents of the local National Association of Hispanic Real Estate Professionals Chapters, discussed the great work NAHREP does to educate and empower consumers and improve the real estate industry.      2024 HAR Engage   HAR Engage codes: 20PLUSRATE ROOKIERATE   Sign up for Free Industry News Subscriptions for HAR Members here-   https://www.harconnect.com/free-industry-news-subscriptions-for-har-members/   Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.

This week on the podcast we're celebrating Hispanic Heritage Month. With a little bit of history at the start we then turn it over to REALTORS® Joe Castillo and Erika Villegas to tell what the month means to them, how they celebrate and why it is important for all to celebrate the month. We also draw attention to NAHREP and the HWP's most recent State of Hispanic Wealth Report and how the information can help all REALTORS® better serve the Hispanic community. Erika Villegas is a Designated Managing Broker with RE/MAX In The Village and the President of the Chicago Association of REALTORS in addition to being a Director with the National Association of Hispanic Real Estate Professionals.  Joe Castillo is also a Designated Managing Broker and Co-Owner of RE/MAX In The Village and RE/MAX MICASA while also being a National Board Director for NAHREP.

Robert Saenz started in the real estate industry at the age of 20 in 2006 as a licensed agent and obtained his broker's license in 2011. Today, he is the broker to Xsellence Realty, Helotes Property Management, and Nxt Lvl Apartment Locating. Throughout his career, Robert has has received countless awards, including Platinum Top 50 Winner (2021, 2020), NAHREP's #6 Top Latino Realtor in San Antonio (2022) and #3 Top Latino Realtor in San Antonio (2019), and Best Property Management Company Award (2021, 2020). Additionally, Robert is endorsed by Dave Ramsey and is a preferred ELP vendor in San Antonio. Robert represents the San Antonio Housing Authority as the approved REO Broker for HUD, USDA and Nationstar. Companies and clients trust Robert with his real estate expertise and ability to help them build wealth through real estate. Robert mentors his top producing realtors within his brokerage and is a valued asset to the community. The Xsellence Realty team is ready to provide exceptional service and prompt communication. The Xsellence Realty office is located in Helotes, TX. Robert is not only a multi-business owner, but also a husband and a baseball dad to two boys. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Robert Saenz started in the real estate industry at the age of 20 in 2006 as a licensed agent and obtained his broker's license in 2011. Today, he is the broker to Xsellence Realty, Helotes Property Management, and Nxt Lvl Apartment Locating. Throughout his career, Robert has has received countless awards, including Platinum Top 50 Winner (2021, 2020), NAHREP's #6 Top Latino Realtor in San Antonio (2022) and #3 Top Latino Realtor in San Antonio (2019), and Best Property Management Company Award (2021, 2020). Additionally, Robert is endorsed by Dave Ramsey and is a preferred ELP vendor in San Antonio. Robert represents the San Antonio Housing Authority as the approved REO Broker for HUD, USDA and Nationstar. Companies and clients trust Robert with his real estate expertise and ability to help them build wealth through real estate. Robert mentors his top producing realtors within his brokerage and is a valued asset to the community. The Xsellence Realty team is ready to provide exceptional service and prompt communication. The Xsellence Realty office is located in Helotes, TX. Robert is not only a multi-business owner, but also a husband and a baseball dad to two boys. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Robert Saenz started in the real estate industry at the age of 20 in 2006 as a licensed agent and obtained his broker's license in 2011. Today, he is the broker to Xsellence Realty, Helotes Property Management, and Nxt Lvl Apartment Locating. Throughout his career, Robert has has received countless awards, including Platinum Top 50 Winner (2021, 2020), NAHREP's #6 Top Latino Realtor in San Antonio (2022) and #3 Top Latino Realtor in San Antonio (2019), and Best Property Management Company Award (2021, 2020). Additionally, Robert is endorsed by Dave Ramsey and is a preferred ELP vendor in San Antonio. Robert represents the San Antonio Housing Authority as the approved REO Broker for HUD, USDA and Nationstar. Companies and clients trust Robert with his real estate expertise and ability to help them build wealth through real estate. Robert mentors his top producing realtors within his brokerage and is a valued asset to the community. The Xsellence Realty team is ready to provide exceptional service and prompt communication. The Xsellence Realty office is located in Helotes, TX. Robert is not only a multi-business owner, but also a husband and a baseball dad to two boys. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

In this episode, host Phil Treadwell and guest Vince Nepolitan have a conversation about reframing mindset to get results and how anyone can rise to the top if they're willing to put in the effort. Vince provides insight on the myths behind renovation loans, the importance of making connections, and how work is more than just a four-letter word. Don't miss this talk on how breaking out of the sphere of comfort to learn something new can ultimately benefit businesses and professionals alike.  Vince is nationally recognized in the mortgage and real estate industry, known as "Mr. Renovation" with 24 years of experience. He currently serves as an industry coach, helping top professionals nationwide improve their business strategies, regardless of market conditions. Partnering with Keller Williams, he teaches agents how to effectively market difficult listings and enhance property appeal. Additionally, he advises mortgage companies on building and optimizing pipelines using niche financing strategies. A published author of the best-selling book Renovate Me, Vince has also been an inspirational speaker for a decade and a keynote speaker for major financial institutions and organizations like Keller Williams, NAMMBA, NAHREP, VLTA, ALTA and many more. 01:20 Meet Vince 02:35 The Power of Connections 04:55 The Rise of Mr. Renovation 11:30 Work is the Priority 15:25 Create Systems and Processes 16:40 Rate is Not the Most Important Thing 19:20 Job of a Coach 20:45 Why Renovation? 22:20 Get Educated on Renovation 26:00 The Myths of Renovation Loans 28:20 Renovate the Client Consult 30:40 Add Value to the Transaction 33:15 Turning a House into a Home 35:10 Go Learn Something New CONNECT WITH VINCE: Email | Website LEARN ABOUT CRM AUTOMATION WITH AIDIUM If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

On today's episode, Editor in Chief Sarah Wheeler talks with Nora Aguirre, President of the National Association of Hispanic Real Estate Professionals (NAHREP), about the organization's vision and mission, as well as the Hispanic Wealth Report they just released. Related to this episode: The challenges and opportunities for Hispanic real estate agents | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team. Learn more about your ad choices. Visit megaphone.fm/adchoices

2024 LVR President Merri Perry sits down with her longtime friend, and fellow association leader, President of the National Association of Hispanic Real Estate Professionals (NAHREP) Nora Aguirre. In this long talk, they go over everything from humble beginnings, how to network and take advantage of the many events various associations put on, how to choose the right one to join, and what it takes to be a leader in this ever-changing real estate environment. If you're interested in joining NAHREP or have any questions, visit their website at: https://nahreplasvegas.org/ You can reach out directly to Nora Aguirre at: nora@aguirreteam.com

Are politicians missing the mark on the NAR settlement? Joining us in this episode is Gary Acosta, CEO of the National Association of Hispanic Real Estate Professionals (NAHREP), who highlights the unintended consequences of decoupling commissions, emphasizing that it could make homeownership less affordable, especially for first-time homebuyers, and the growing dominance of institutional investors in the market.    We also talk about NAR's stance on fair housing and affordability, and why Gary is disappointed with their rigid approach. Touching on tricky issues like NIMBYism and zoning laws, as well as the need for NAR's advocacy role in Washington.   Connect with Gary on LinkedIn. And check out his site garyacosta.com.    Follow this link for Gary's article mentioned in this episode.   For more on NAHREP check out - Facebook - X - Instagram - LinkedIn - YouTube. Visit online at nahrep.org.   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2024.

Norberto Rodriguez, the Founding President of NAHREP (National Association of Hispanic Real Estate Professionals), is a dedicated entrepreneur, real estate agent, and investor with decades of real estate experience under his belt. He is a true expert in real estate and he is with us on the show today to share his experience in continuing a legacy his father started and scaling it to pass onto his children.    Listen to this episode to learn what makes a successful real estate professional and how you can become an effective leader in your organization today!   Key Talking Points of the Episode   00:00 Introduction 01:18 What is Norberto's background? 02:23 How does Norberto deal with the pressure of family legacy? 03:33 How did Norberto's sales background help him achieve success in real estate? 05:38 What is Norberto's advice for people who want to get into real estate? 07:40 What is one thing that can help you become successful in real estate? 08:43 What is NAHREP? 11:09 How important is networking in real estate? 13:02 What are the biggest deal makers and deal breakers in real estate? 16:44 Where does Norberto's passion to help and give back come from? 18:42 What are Norberto's priorities as a leader? 20:12 What is the biggest challenge in being a leader? 21:39 What is Norberto passionate about outside real estate? 23:15 How is Norberto introducing his children to real estate? 25:35 How can you get in touch with Norberto and his team?   Quotables   “The pressure is always there. It's just as you get older and you get more experience, it's learning how to manage that pressure.”   “Don't be afraid to take that leap of faith. If you do enough due diligence on any property, you'll gain that confidence.”   “Being the leader is not only having the vision, but actually also applying effective listening.” Links   Instagram: Norberto Rodriguez Jr. https://www.instagram.com/ct_real_investor/ Website: RCN Capital https://www.rcncapital.com/podcast    Instagram: RCN Capital https://www.instagram.com/rcn_capital/   Website: REI INK https://rei-ink.com/ 

Diversity and inclusion are not just buzzwords to Jason Riveiro, CEO and executive director of the National Association of Hispanic Real Estate Professionals (NAHREP). They're essential for shaking up the real estate industry. In this episode, Jason warns that the recent NAR settlement could hurt budget-conscious homebuyers. He urges real estate pros to stand up for their clients, get involved in fair housing, and embrace multicultural marketing. It's all about specializing in serving unique communities and tackling industry challenges head-on. Listen up and learn how you can make an impact.NAHREP website Jason's Instagram@riveirojason_________________Own It WebsiteInstagramFacebookLinkedInTwitter @siderealestateEmail us at ownit@side.com

We are thrilled to share some exciting news with you! The highly anticipated book, Secrets of Top Luxury Agents, has been officially released and is now available for purchase. This collaborative effort features insights and experiences from 26 contributors within the luxury real estate industry, including well-known names and industry leaders. Michael and the co-authors did an excellent job. In this book, you'll find valuable tips for both home buyers and sellers, shared by experts who have achieved notable success in luxury real estate. Whether you're a real estate agent looking to elevate your game or a consumer interested in the luxury property market, this book offers a wealth of knowledge to help you navigate the industry with confidence. Secrets of Top Luxury Agents is now available on Amazon and other online stores in both Kindle and paperback formats. Today, Michael tells us all about the book, and towards the end, two of the co-authors join him to discuss their experience being part of the project. Listen to learn more about the book. Today, Michael tells us all about the book, and towards the end, two of the co-authors join him to discuss their experience being part of the project. Listen to learn more about the book. High-Level Overview Details In This Book: 13+ Brokerages Represented Diversity Of Male/Female Represented The 4 Major Affinity Groups Represented (AREAA, NAREB, NAHREP, LGBTQ Alliance) Each co-author answered 7 questions for Realtors and 2 bonus questions for home sellers and buyers. 200+ Tips For Home Sellers Are Included In The Book 100+ Tips For Home Buyers Are Included In The Book   “The key to success in luxury real estate is to continuously provide value, stay knowledgeable, and always put the client's needs first.” - Michael LaFido 3 Things You'll Learn - Who the co-authors of the book Secrets of Top Luxury Agents are. - The rising stars featured in Michael's book. - Why you need to read the book as soon as possible – it's a gold mine of information! Learn more about Michael's book: website: https://secretsoftopluxuryagents.com/ Amazon: https://tinyurl.com/4a3vbykj

En este video profundizamos en el impactante blog de Gary Acosta, CEO y cofundador de NAHREP, donde explora los verdaderos pilares de la felicidad en una sociedad impulsada por la economía. ¿Es realmente el dinero la clave del bienestar, o hay más en la historia? Analizamos las cuatro dimensiones cruciales que Acosta identifica como esenciales para una vida feliz: salud, relaciones, logros y paz. Acompáñanos mientras desglosamos cada elemento: Salud: ¿Por qué es fundamental valorarla antes de que sea demasiado tarde? Relaciones: La investigación de Harvard que demuestra cómo las conexiones profundas son más satisfactorias que las superficiales. Logros: La importancia de encontrar un propósito y perseguirlo con pasión, más allá del éxito financiero. Paz: Cómo la inteligencia emocional y la espiritualidad pueden mejorar nuestra calidad de vida.

2024 LVR President-Elect Josh Campa sits down with some of our Industry Partner leaders, to discus how members can get involved more and broaden their reach in real estate. This episode features Vikki Hill-Gonzalez, president of the National Association of Hispanic Real Estate Professionals, and organization focused on bridging the gap between cultures and helping the hispanic community thrive in home ownership through education and trust-building.

In this episode, we delve into the remarkable story of Virginia Caamano, a force in the NJ real estate scene. Virginia is not just a Coldwell Banker real estate agent but also a bilingual teacher and President of National Association of Hispanic Real Estate Professionals (NAHREP) NJ chapter, which recently has been named the #1 chapter across the US. Raised in a home immersed in construction and home remodeling, Virginia's work ethic was instilled early on. Her journey is one of giving back and volunteering, from her extensive work with Habitat for Humanity to advocating for children and education. As a single mother and daughter of immigrant parents, Virginia embodies the American dream. Her passion for teaching led her to real estate after realizing the achievement gap Spanish-speaking children face in public schools. Through her work with NAHREP, Virginia aims to help Hispanic families achieve generational wealth through sustainable homeownership. She stresses the importance of being role models for our kids and taking action to make a difference. If you're interested in attending a meeting or becoming a NAHREP member, visit NAHREP.org to find the chapter closest to you.

Sumérgete en las ideas clave del último blog de Gary Acosta, CEO y co-fundador de NAHREP, donde exploramos 'La Ley de las Consecuencias No Deseadas'. En este video, analizamos las tres consecuencias más impactantes mencionadas por Acosta y cómo estas pueden influir en tu vida profesional y personal. Descubre cómo identificar y manejar estas consecuencias inesperadas para tomar decisiones más informadas y estratégicas. Acompáñame mientras ofrezco una visión detallada y aplicable de cada punto clave, proporcionando ejemplos y estrategias para evitar o mitigar efectos no deseados en tus proyectos y decisiones diarias.

LAtinatude is an annual empowerment event designed to inspire real estate professionals. Every year NAHREP Los Angeles showcases a panel of women who are successful in their respective fields. In this episode,  Adam Torres and Gaby Gonzalez, Vice President of National Association of Hispanic Real Estate Professionals (Los Angeles), explore NAHREP and LAtinatude. To buy tickets for LAtinatude visite: https://nahreplosangeles.org/events/Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/Support the showMore FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

LAtinatude is an annual empowerment event designed to inspire real estate professionals. Every year NAHREP Los Angeles showcases a panel of women who are successful in their respective fields. In this episode,  Adam Torres and Gaby Gonzalez, Vice President of National Association of Hispanic Real Estate Professionals (Los Angeles), explore NAHREP and LAtinatude. To buy tickets for LAtinatude visite: https://nahreplosangeles.org/events/Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Are you familiar with NAHREP? Are you a member? If not, you need to listen to this episode with Jason Rivero. Jason joins me on today's episode for a thought-provoking discussion on NAHREP (National Association of Hispanic Real Estate Professionals). Jason serves as the Executive Director of NAHREP. Our conversation delves into the benefits of NAHREP membership, the evolving trends in real estate, and the potential impact of legal changes on the industry. Jason also provides updates on the annual national conference in San Diego this September. These conferences offer invaluable networking opportunities and timely insights into the changing landscape of real estate. Are you ready to learn? Tune in to this episode. "Dive into Latino business now or risk being left behind. It's not just smart; it's survival. Ride the wave to success!"   Three Things You'll Learn from This Episode - Discovering NAHREP: What It Is and What It Does Find out about NAHREP - its purpose, and how it impacts the real estate world.   - Joining NAHREP: Why Realtors Are Signing Up   Learn why many real estate agents are choosing to join NAHREP and how it can benefit your career. - Spotting Trends: What's Happening in Real Estate Now   Get insights into the latest trends shaping the real estate market and how they can influence your strategies. Grab a free downloadable report: https://www.luxurylistingblueprint.com/home  Connect with Michael LaFido:  YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist

Are you aware of how a Trust can save you and your loved ones from the pain and cost of Probate? Today, we're joined by Briana Martinez, a leading Probate Attorney, to unravel the mysteries of Trusts and why they're crucial for your estate planning.Join Alfredo Rosales and the esteemed Probate Attorney, Briana Martinez, in an enlightening discussion about the vital role of Trusts in estate planning. In this must-watch episode, we delve into why establishing a Trust is essential to bypass the complexities and costs of Probate. Briana, a celebrated partner of NAHREP Greater Las Vegas, shares her invaluable insights and experience, offering our Latino community the guidance needed to navigate these crucial decisions. Discover how to protect your legacy and ensure a smoother transition for your loved ones. Our partnership with experts like Briana is a testament to NAHREP GLV's commitment to empowering and educating our community. Don't miss this opportunity to learn from the best in the field.

In this episode Jamal and Adam interview Realtor Gabriela Mann about The National Association of Hispanic Real Estate Professionals non-profit, they cover the state of the market, advice for home-buyers and Hispanic home-buyers, and their love for dogs.

Join us this time as we talk with Wendy Heras about her remarkable shift from the pawn shop industry to becoming a real estate powerhouse with Keller Williams in Minnesota. We explore Wendy's vibrant past, her bold move with her children to Minnesota, and her profound impact on first-time and first-generation homebuyers. In this episode: How Wendy transitioned from the pawn shop industry to real estate in Minnesota. The move from Arizona to Minnesota with her children. What challenges Wendy faced adapting to the Minnesotan climate after an October relocation. Why Wendy believes real estate is alluring to new buyers in the Midwest. What homeownership opportunities are being unlocked in Minnesota and Wisconsin. How a homeownership incentive program offers up to $30,000 in forgivable loans. Why personal stories can be related to strategic thinking in real estate. What the National Association of Hispanic Real Estate Professionals' event on December 7th aims to achieve. What will be taking place at the NAHREP event. How Wendy's expertise in jewelry authentication and pawn shop management influenced her career shift. What unique items Wendy encountered in the pawn industry. Why Wendy's move to Minnesota was a courageous step and how it impacted her life. How the upcoming homeownership incentive program could affect first-time and first-generation home buyers. Why managing client expectations and education is crucial in the housing market for real estate agents.   Contact Wendy: Cell: 651-890-7838 Email: heraswendy@gmail.com

Today's RealTrending features Nora Aguirre, team leader of the Nora Aguirre Team of Century 21 Americana in Las Vegas. As incoming president of the National Association of Hispanic Real Estate Professionals, Aguirre knows this year will be like no other. As she and her team navigate the fallout of the recent commission lawsuits, she discusses how first-time homebuyers and minorities may be impacted by potential changes. She also talks about how she is preparing her team with education on buyer representation agreements and high-touch relationship building. Related to this episode: Connect with Nora on LinkedIn Century 21 - Nora Aguirre Team HousingWire's YouTube Channel Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Today's RealTrending features Nora Aguirre, team leader of the Nora Aguirre Team of Century 21 Americana in Las Vegas. As incoming president of the National Association of Hispanic Real Estate Professionals, Aguirre knows this year will be like no other. As she and her team navigate the fallout of the recent commission lawsuits, she discusses how first-time homebuyers and minorities may be impacted by potential changes. She also talks about how she is preparing her team with education on buyer representation agreements and high-touch relationship building. Related to this episode: Connect with Nora on LinkedIn Century 21 - Nora Aguirre Team HousingWire's YouTube Channel Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week, Eva Campos, Olga Garza, and Ilich Ramirez, leaders from the local National Association of Hispanic Real Estate Professionals Chapters, discussed the great work NAHREP does to educate and empower consumers and improve the real estate industry.    Find your local NAHREP Chapter here! NAHREPkaty.org/events www.NAHREP.org https://nahrepnorthhouston.org/   Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.

In this episode, I take you back to my keynote in San Diego for the NAHREP Conference, where I delve into the transformative power of accountability. I firmly believe that everything wrong in our lives is our own doing, and embracing this mindset has been pivotal in my entrepreneurial journey. I discuss the importance of humility and the willingness to take a step back to reassess and make necessary changes. This episode, filled with hard truths and personal anecdotes, is a must-listen for anyone seeking inspiration or looking to take control of their life. Remember, accountability isn't about blame; it's about empowerment and steering your life in the direction you want. Tune in, take note, and start embracing the power of accountability today. Enjoy :)

Jasmine Jina Ortiz is Principal & CEO of HestiaLiving® Corporation, a mission-driven real estate brokerage company. She leads a team of dedicated Realtors®, who believe in executing the highest service to their clients and community. She considers giving the opportunity for all people, especially those of minority- and diverse- or underserved communities, to buy, sell or invest in real estate is a cornerstone of building economically healthy and self-sustaining communities. Ms. Ortiz has been active in the Real Estate Industry for over nine years, and through the course of her career she has reached many milestones and achievements as a business and community leader. Her leadership has impacted the Central Massachusetts business community by creating more opportunities for individuals, customers, business partners, and clients; not only are they able to reach their dreams of buying a new home or investing in real property, but they also are able to attain financial stability for themselves and their families.The Founder of Central Massachusetts Chapter of NAHREP (2018-19); Worcester Business Journal's 40 under 40; recognized by the Corridor Nine Chamber of Commerce as the Barbara Clifford Leadership Award; Worcester Chamber of Commerce's Diverse Roundtable's Rising Leader Award (2021), Project REAP Class ‘21, ULI's Pathways to Diversity Fall 2021 Cohort, ULI's Certificate of Real Estate-REAL Recipient (2021); a CCIM Cultural Diversity recipient, New England CCIM chapter member; and CREW Boston Leadership Academy Class ‘22. Ms. Ortiz holds a Master's in Fine Arts (MFA) in Creative Writing from Pine Manor College. When Ms. Ortiz is not overseeing the everyday responsibilities of managing and expanding HestiaLiving Corporation, she is a contributing writer for the Worcester Business Journal, has published works of poetry, fiction, and anthologies with University of Wisconsin Press, University of Georgia Press, and other small literary presses. Real Estate Website: www.hestialivingre.comWriter/Author/Artist Page:  www.jinaortiz.comWelcome to Make It Rain: Multifamily Real Estate Investing for Millennials!  We're Daisy and Luc, two millennials who love multifamily investing.  With every episode, whether we're discussing a special topic or have on an amazing guest, the goal is to provide education and resources for anyone interested in investing in multifamily real estate, especially if you're a millennial.  We're excited to chat with you about the what's, the why's, the how's, the who's.  The best way to show support is to share it with anyone who might benefit from it and leave us an awesome review. Check out our website at makeitraincapital.com for more goodies.  Take action on your financial future TODAY! For more info, check us out at makeitraincapital.com.

The Title industry is boring. That is a phrase that I have heard more and more as I have worked with reps who are trying to break the mold. So, how do you create a wow factor and not just fall in line with everyone else? In this episode I get to interview the one and only Nuria Rivera, the CEO of Novation Title and current National president of NAHREP. What a freaking JOY she is and her story is so powerful. She knows that most people are not going to hire you for your significance, so she believes finding unique value propositions to stand out. This is an episode full of aha-moments, and probably one of many that Nuria and I will do together. Connect with NuriaIG: @nuria.p.rivera and @novationtitleFacebook: https://www.facebook.com/nuria.rivera.98 Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group!

If you are expecting one conversation to convert your next client, you might need to think again. Today we are going to talk about what it takes to keep the referrals coming.Three Things You'll Learn in This EpisodeHow to build relationships with clients.Why you aren't converting leads.How you can bring in more clients.ResourceCheck Out SheridanStReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:Speaker 1 0:00  So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas the real estate marketing division, this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedSpeaker 1 0:31  What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, I'm sure we're gonna chat about today's we're gonna get right in down and dirty with lead generation, specifically, digital online, social media, Google Tiktok, Facebook, lead generation, we're gonna go through basically the ins and outs of it, we have a guest today that this is what he does, I'm gonna dissect his funnel live right now with you guys and sort of show you behind the scenes of what really goes on. But here's the overall message I want you to get. I just met him 20 minutes ago, so fucking, I have no idea what he's gonna talk about. But I'm almost positive, we're gonna agree on this. Nobody converts on the first damn touch, you're not going to get her in bed, the first time you see her, you're going to need to build a relationship online build trust build authority, and over time, you might get lucky. So what I'm getting at today is that this is not a one touch thing. And there's a reason why some teams do very, very well at lead generation is because they have everything crinkled on all cylinders. And these one stop shop people, it's very hard to compete against that in the marketplace because you don't have your auto responder set. You don't have retargeting setup, you don't have this video going to this video and email, text message like there's a lot of shit going on. So we're going to break that down and the confusion of it very simplified today. But the reason why this is titled this way is because you don't get married on a first date, and you're not going to convert the first time you touch somebody, it's gonna be a series of multitude. Now if you do congratulations, we all get lucky once in a while. But it's nothing that we hang our head on or count on each and every night. We go out here and I'm saying, All right, so without further ado, we're gonna go out and introduce our guests. This guy's a fucking Colombian. You guys might not know this, but I am a Colombian 50% I always claimed my Mexican side. But I'm actually all Latino, 5050 Colombian and Mexican and actually finally met one of the other one other Colombians that I've met in a long time in the space, especially in the real estate. And so I'm excited to have you here. Without further ado, who's going to introduce our guest, Mr. Cody. Hey, what's up, dude?Speaker 2 2:28  Man, I really excited I love that intro. You know, I we definitely share that same ethos to, to business to lead generation and marketing. And just super excited. Yeah, with you today.Speaker 1 2:39  You know what people used to always tell me, Mike, you're a white Mexican. And now I know why it's because it comes from my Colombian side. And Cody is as white as I am guys. But we're both Latinos. So it's funny thatSpeaker 2 2:49  I see I'm actually not, I gotta set this record straight. I'm actually not Latino at all. I thought you're Colombia. No, I'm from I'm from I'm Canadian. We? I, yeah. I have Italian and I have Italian in me and I have a little bit of English, but I'm not Colombian. I've just spent the last almost a year now traveling through Latin America. My entire team is a Latin American, and just fell in love with Latin America.Speaker 1 3:19  Awesome. Well, most Colombians are very light skinned. Okay. Excuse me. Anyways, let's get into the show. Cody. Once you tell everyone a little bit about who you are your background. Before I start grilling year,Speaker 2 3:33  I will give you the high level SparkNotes version of what how I got here today, spent 10 years in telecom, managing sales teams and just with a passion to help people. And I transitioned out of telecom sales management, probably in 2018. Now so about five years ago, I started my agency originally an agency was called studio b2b Oh, we worked with pretty much any lead gen based business. And about a year and a half, two years ago, we kind of shifted gears and went all in on helping real estate agents and teams really build their funnel, fill their funnel, nurture their leads for life and book more in person meetings, more phone appointments, more live transfers, where our team is spread out all across North America all across the world, really. We're in Latin America, we service the US and the Canadian market, really helping them to do that. I have a business partner in the company. His name is Sharon Srivatsa. He joined me about a year and a about a year ago now. And your business partner motherfucker. There you go. Sean Serrata. Yeah, really good friend of mine, you know as a partner now and we've taken a lot of his IP and kind of repackaged it put it into our system and just on a mission to help more and more and more real estate agents do really cool thing. So I see Shawn all the time I gotSpeaker 1 4:53  around quite a bit. There's a when he until he went to real and then everything sort of changed out a little bit and that's another story in itself. However, let's keep going on the show anyways. So I want to know what the hell, how does this thing work? Okay? You guys obviously have a system in place. And let's just start a start from the beginning of what you really need to really run a digital marketing funnel, right? Let's just get down to the nitty gritty, let's get and like, what do I need to have going for? So I want to take this through, what do I need to have going on? And then we'll sort of dissect each one. So everyone could sort of follow very easily through audio here. Yeah.Speaker 2 5:31  If you like, for me, I have a fundamental belief that all conversion happens in conversation. And so like, it's like your, your funnel needs to create conversations, and how do you do that, like, there's so many different ways to create digital marketing funnels. I think that a lot of people that are starting out if like, I'm gonna, I'm gonna wager to guesstimate that a lot of people probably don't have a Ryan serhant, or a mike Gerard brand. So there are assurance robots of brands, so they're going to need to get really creative with an offer. I have a fundamental belief that no amount of marketing fixed should he offer, like, it's just, it's not going to happen, like, so setting yourself apart, like, there are different ways you do that. So you know, having an irresistible offer will get people to take action, where the risk of somebody moving forward and giving you their information will outweigh, like the benefit rather, will outweigh the risk of moving forward. So the first focus is like really dialing in a who you want to reach, like your messaging, be your targeting, like, you know, what are the demographics, the psychographics of the actual end consumer, and then putting an irresistible offer in front of them, that makes it a no brainer for them to essentially click that button, give you their information. And, and a lot of people struggle with that, because they're like, Okay, I'm gonna, I'm going to click the Boost Post Button on Facebook, or I'm going to, I just want to get my listing in front of as many people as possible, but it's like, the currency really comes into how many conversations can you create, like, if it's if it's text conversations I need, I need phone numbers. If it's if it's messenger, I need I need to get people to message me in Messenger to have those conversations where, you know, Tron talks about this all the time around, like, you know, all of the money is made in the DMS, especially on social. So if you really want to create longevity in your business, there's one two things that you need to happen either A, you need to get them into the into the DMS and you'd have a conversation there, or B, you need to get them into a CRM, and you need to call them or text them. So that's really kind of like the start of the funnel. Obviously, there's key elements towards doing that. But an irresistible offer and a form and a form capture is, in my opinion, the best place to start.Speaker 1 7:35  So let's stop right there. Folks, you guys are a fucking commodity. I mean, you guys are offering exact same thing. 99% of you can list your house, put on the MLS and open up a couple open houses, we're gonna do some photos, and I might even do a video and we're just gonna wait and pray for a buyer to come. That's not what gets you hired like you're leaving your real estate license does not. It legally gives you the right to collect money, but it's not the reason why people hire you. People hire you because of what the fuck you could do with it at the end of the day. And you're right on the irresistible offer. So if you guys been following our show, we launched a thing called owner advocate, which is just a multiple selling solutions. We have six different ways that a seller can sell their house cash offer sale leaseback bridge loan fix homeless program, regular listing, foreclosure short sale, and they could share, they could sell a portion of their house. Now 90% of the people who come in through that funnel end up just listing, but it's because we have an offer that's different than everybody else. And when everybody he's 100%, right? If you're gonna go out there and say, Hey, I'm a real estate agent, I'm sorry, no one gives a crap. If you're gonna go out there and say, Hey, I'm a real estate agent do something a little bit differently. Here's what I'm doing great. You might have a little bit of my attention. But if without an offer just being a real estate agent, would you agree that if you're just a real estate agent, just go out there and just run it as a spec? Hey, look, I'm gonna I'm a real estate agent. I've been here for 20 years, you're gonna die and burned so fair?Speaker 2 8:52  Well, not only is it fair? No. Is it fair? It's like, I have conversations with agents every day. My sales team has conversations with agents every day, like agents like I like this market is is really interesting because we are 100% in a skills based market. And that that goes into sales and it goes into marketing. The interesting thing about the skills based market is the amount of conversations I've had with people that said they did 15 transactions last year that haven't even sold a home yet this year is flabbergasting. Yeah, it's crazy. It's crazy the amount of conversations I'm having I had a conversation with somebody who got into the business in 2009 We're now 2023 They haven't sold the home yet this year like like we're in q2 and a large portion we got spoiled we got lazy we got small we got lazy we didn't build our pipeline we don't have we don't have now a buyers and later buyers we don't have now sellers and later sellers. And we're you know a lot of agents are struggling now. So yeah, like you know, you mentioned at the beginning of the podcast around like the first date conversation. It's like, I just like I have a fundamental belief just take a meeting with everyone. Like if your calendar is not full with at least today. three meetings a day meeting potential buyers and sellers. Like you're just you're not going to win in this market. Like it's just not it's not possible,Speaker 1 10:06  you got to be doing 10 to 15%. The people you guys converse with are moving in next 12 months, but 100% of them have referral for you. So if you're just always having conversations, you're just bound. And this is how an agent traditionally works referral market, right? You're just sitting there just be Johnny everywhere, right call and because babies and shake hands, well, when you're doing it online, it's no differently, but you're just having conversations with strangers through things like automation and text bots, etc, etc. And it's the conversations that lead to the trust. Now, the other option is you could have a big mega brand, right? You could be the Josh Altman. And like you think Josh Altman as a listing presentation, Fuck no, he doesn't. He just shows up. And he's so damn confident he's got a television show what he says goes, that's called a brand. Most real estate agents don't have the brand and go with it, because you can create great content to create content. I've done over 5000 videos for real estate agents in the last few years. And I can tell you firsthand that most of them won't last more than six months doing it because they don't understand the power of building the brand long term. And sometimes it takes six months to build that brim. Chevron's a good example. Chevron came out of fucking nowhere a few years ago, and now he's like a local celebrity in the real estate industry. But it's his content and how he and how he presents that people fall in love with. It's not the what, a lot of people say the same thing. It's how he does it, that built his brand, right? So you guys, each and every one of you have an individual and that's like, great. Like, there's no reason you can't do the same thing. But it all starts by what we just started talking about. You have to have something you do differently. What the hell is the difference? I asked Realtors this whole time? What's the difference between especially when I get them on a branding call? Hey, what's the difference between you and every other agent? 99.9% of the time the question the answer is, I'm going to take care of my clients. I really look out for their best interest and I'm like, No shit, fuck Sherlock. That's a fiduciary duty, that's what you have to do. And that's assume no one's going to hire you because they think you're going to take them over, they hire you because they think you're going to help them. That's not a sale that's not USP. Alright, let's keep going reach targeting. I love the offer. What type of you give me a couple examples? What type of offer desexing right now online?Speaker 2 12:07  Yeah, right now, we have a partnership with a company called revive on the seller side, where they essentially $0 down all renovations, they do all the work, pay on closing, increase the value of your home where it's no longer like find out what your home is worth in the market. It's like an actual offer. I started working with a bunch of flooring companies in the beginning and it was so easy to get the flooring company into the home. Because they had offers they had zero credit offers. So it's like, you know, leaning into the credit offers is really good, because it's different than what everyone else is doing in the market. And like a lot of people have that in their arsenal, like I know, kW and compass, they have an arsenal, but they're just horrible at market it. They're Yeah, they're horrible marketing. tons of companies are just terrible at marketing their offers on the front end, but it's like the offer that really gets them on the buyer side. You know, like, if you really want to sit down with people and you really want to have more conversations, there's one or two ways to do it. It's either, you know, advertise off market properties, get people to, to, you know, to come through, it's like, you know, get a list of off market properties, you put a list together, that's one way. You know, people want exclusive offers. That's it. That's one way to get people through the funnel. The other option is like right now it's working. What really well, on the buyer side is like your first month mortgage payment. So I'm gonna give you an example of first month mortgage payment. So we have a client, who in his market he wants to be really well known for as a philanthropist. Like he is like, he has a philanthropy mindset. So when we were we wereSpeaker 1 13:38  closing, does it give back a portion of percentage every closing?Speaker 2 13:41  Yep. So yeah, he does first month mortgage payment on us. So we like we gives back to the buyer. So the buyer has to donate a portion of the of the buyer credit back to a charity of their choice, boom, love it. So he's getting he's picking up philanthropist mindset people from the beginning of people who have the mindset of wanting to give back but that is an example of a USP mixed with an irresistible offer. SoSpeaker 1 14:06  it's just say no to him, he could charge that dude can charge 7% Compared to your 5% and he's gonna get fucking hired because people have an emotional connection with him and the one that's going to hire him and as somebody that had a personal situation with the exact charity that he's donating back to it could be a death in the family a sickness in the family or something like that. We have a lot of philanthropists clients, every single one of them crush they're all doing million plus. And it's like why it's because you've created an emotional connection USP that no one can say no toSpeaker 2 14:34  exactly. Love it. It makes a massive difference and the conversations are amazing.Speaker 1 14:40  But listen, what are you seeing as it's not even like the service you provide us the how it's the person behind it, it's your why right that people have that are hiring so that's excellent. You mentioned something else the Revive isn't national company because anyone can use revive. They're one of our vendors for our programs as well and they offer a lot but they do lead with a fix homeless program on their website because they know that That's the biggest lead gen tool, right? If you could tell someone how to flip their own house, like, come on, you have my attention. Right?Speaker 2 15:07  It's a no brainer. Like no brainer, it's, it's a no brainer, like have it in your arsenal, use it as one of your tools to advertise advertising on the front end. And it's just a matter of getting your ISA to call with that specific offer. Hey, you know, Tom, at one point in time, we saw that you requested some information around, you know, potentially doing $0 down on renovations, Does that ring a bell, you know, and then the ISA, she's going through the process of like qualifying them and sending them to you. So it's not like it the the offer makes it so much easier for an inside sales agent or appointment setter to, to have those conversations to send you live transfers, and then you just take it over and use your own scripts. And it's it's like, it becomes a no brainer becomes super simple. It's not easy, but it's super simple. Once you implement it,Speaker 1 15:54  I can verify all this, you guys were closing or transferring probably about three or four day. And we're using this exact system to do so. So what he's saying is right on, and anyone can do this isn't like anything like we created, we're just leveraging another company's USP and working with them. Alright, so let's get into the actual ad side where you're running ads that like for this messaging, and let's talk about like the channels first. You mentioned tick tock,Speaker 2 16:19  tick tock through Facebook, Google, YouTube, Instagram, like all the like, kind of the five main social channels. And then kind of like our fundamental belief is like, like I said, like, it's all conversion happens in a conversation, it's like, I need to get them off the platform into a phone call. Because like, like, if I can just get the agent in front of the person to have that conversation. We have specific scripts that we know are working right now like, and you've probably heard sure if you're if you follow us around, you know, schruns like, why don't we sell that gameplan frame? It's literally like we get we get the agent on the phone. And it's like, you know, has anyone taking the time to talk to you about the top three things you need to consider in order when in the market when you are ready to buy or sell the leads? Gonna say no. And you're gonna say why don't we do that? Why don't we sit down for a cup of coffee before the coffee gets cold, I'll walk you through the top three things you need to consider in order to make an informed intelligent decision. And when you are ready to buy that script is crushing it. But from an ADS perspective, it's just, it's getting them off the platform on tick tock like, we do a lot of video content. So the video content we do is very customized where it's like, hey, you know, like, if you're considering selling your home, we will cover all the renovations for you. And you know, you'll pay on closing, we'll help you flip your home. Yeah, so my name is Tom from Seattle. You know, this is my real estate business. And then you throw in a case study to the video where it's like kind of like my my clients, Alex and Alex and in you know, Bethany, they did this, they got this result. If you want more information, click or tap the Learn More button below. And we'll see you on the other side. And then the text message comes through. Hey, is this Alex question mark? Yeah, and they respond to that. And then you hit them back up with like, hey, you know, we saw you got a request for this, this and this. Do mornings afternoons work better in order to chat with you really quickly about this? And sometimes they will answer. Sometimes they won't. We'll try to call them try to live transfer them directly to you or book an appointment of the calendar. SoSpeaker 1 18:19  what do you guys like starting your ads on? Usually a lot of people like you know, finding their potentials. I'm sure your retargeting all those platforms, where are you running? Are you acquiring traffic on all those platforms? First, are you trying? Are you using Facebook, for example, as your primary traffic generator then following everyone around after that'sSpeaker 2 18:36  it, it's a mixture of everything. So like the strategy depending on it depends on the agents. ad budget number one, you know, if it's a small agent, and they're like, Hey, we only have 567 $100 budget. You know, it's really hard to do retargeting with that type of budget, like you can do is that you can't do it, it's just like, you know, like, they generally don't have a top of funnel to begin with. So with the teams that we work with already have a lot of traffic, there's a lot of different ways that you can like kind of speaking to more the seasoned teams now. Like if you're a single agent, you should be filling your funnel, you should be getting as many names, email addresses as you can. So don't listen to this next thing if you are, if you're if you're single agent you just need you need more people in your database. Now if you have a lot of people in your database, there's a bunch of different things you can do like upload the list. Like we have a direct integrate, we use a program called go high level you're probably familiar with it. We have a direct integration to Facebook, where we've seen whenever a lead enters the system, they automatically get added to a custom audience on Facebook and then we retarget them with video testimonials. You know that's that's a there's really six points we look for when we do Facebook retargeting. Number one is the customer list. Number two is all the ever all the interaction that's happened on the Facebook page, all the interaction that's happened on the Instagram page, all the interaction that has potentially happened on the website so website pixel traffic There's two other things that we target based on custom audiences. And we do the same thing with tick tock as well, you run a custom audience on tick tock. And then, you know, a lot of cold traffic. But really the goal is to the other thing that we do, as well as we have a partnership with an insurance agency, where we can get verified homeowner data. So we would essentially buy that data uploaded to Facebook, and then run those ads to verify homeowners. And that, that definitely helps. But we also call those people too, in order to try to, you know, cold call them. But you know, the even if they, they might say no to us on a call, but then they see our ad and they click through and then they go through the sequence again. SoSpeaker 1 20:39  they might see the ad and then they're like, oh, yeah, hey, and then the caller comes in and like, Hey, I'm from blank blank, like, oh, you know what I just saw you saw that ad. But you're hitting you're hitting it from all cylinders.Speaker 2 20:48  Yeah. Do you prospecting all that stuff? Yeah. What do you prefer?Speaker 1 20:54  And so folks, when he's just listing out as he's running an initial ad, and once somebody either clicks on that ad and hits a website, or they view the ad, he's retargeting the view of consumption, or they engage or click or like it, then he's just following them everywhere. And it's not just like, if you find somebody on Facebook that sees your initial ad, and all sudden you start following them on Tik Tok YouTube, they start seeing your display ads and Google and every, you know, publishing site that they're on after a while, and then your callers are calling them on top of it after a while. They're like, Who the fuck is this guy? Totally. You know what I mean?Speaker 2 21:30  It's so interesting. The other day, I was having a conversation with one of our clients, you know, and I helped shift their perspective around like retargeting around conversations, because they're like, Oh, I got this live transfer lead, but the live transfer lead, they said that their family member is an agent. I'm like, well, that's amazing. Yeah, Has anyone taken the time to walk you through the top three things that you need to consider in order to win in the market, when you're ready to buy, you have this person in front of you that I guarantee you that their family member hasn't sat down with them, and had a conversation with them about, you know, the top three things, the interest rates, the inventory, and in the buying process. So this is your opportunity to take that, like, you and I have heard this multiple times, like, and we've seen this in our local markets, like just because like your brother down the street sells homes, it doesn't matter. Like it literally doesn't matter like the the buyer is committed to whoever can get the best deal. We're seeing.Speaker 1 22:23  We're seeing just offering options that. Yeah, I would say I don't know the percentages, but my gut tells me 10 to 15% of people that we get on a call will say something along the lines of Well, yeah, I have a aunt or an uncle or a friend that's going to list it, however common. But when we say hey, but they don't have a lot of these options. Can they help you flip your own house? Can they help you do a bridge? Can they help you do this? And then they're like, Well, I consider that and it just, you know, we still know the fact that we're still getting our foot in the door. It just comes back to our first point here, it's all about offering.Speaker 2 22:59  Totally refer and then and then it's your sales ability. It's your sales skill to have the conversation like yeah, Sean's going really hard on like teaching our clients and teaching the clients we advise on how to do a good listing presentation, like when you walk in the door, don't do the tour, sit down with the client, have a conversation with them, create a game plan, create a strategy, and then do the tour.Speaker 1 23:24  make sense to me. Overall, your initial offering when you're running these ads, you're going straight video are you seeing video versus images work any differently? What's preferred all the above? I know you get a lower click through rate on the videos, but is it more qualified? What do you seen?Speaker 2 23:42  Great question. It depends. It's market dependent number one obviously with tick tock tick tock it's all video with YouTube it's all video. So it's platform and market specific. So there's a lot of testing in the beginning to figure out like what what's actually working what's not working so generally on Facebook or Instagram we'll run dynamic creative and then we'll pull out the creatives that aren't performing you know tick tock generally like you know, it's $20 a day minimum budget so like you know, you're you're running like you can split those videos in the ad level but we generally like to run ad like in the beginning will run will split test the $20 at any ad set level to figure out like Is it is it broad targeting that works so there's a lot of like with these platforms now is like let the AI figure out what what the market is in the market. A large large portion of it like with video like video is difficult because video is very dependent on the how good you are on video and how the video is cut and edited. So like you know it's like if I can't capture the person's attention the first you know three seconds you'll see the drop off rate like even like right now like even the YouTube ad we're running we're you know, we like we run like I personally run ads against the top channels like because it's if you're if you're a marketer, you should be running ads against the top channels on YouTube but like my drop above Raina, my current videos super high, so it's like okay, guys, we gotta go back and we have to rerecord this video, so we're constantly watching for that as well. But, you know, ultimately we're watching for, you know, like, depending it depends on the client, like, generally they want to optimize for Legion. So if they want to optimize for lead gen, because they like the, they're their KPIs how many conversations is going to have, so it's like, okay, we need to, we need to drive as many of these as we possibly can through the front end of the funnel, so that we have the opportunity and the ISA has the opportunity to create those conversations. So you know, it's it's market dependent. It is also very, like, you know, how good you are on video, we have really engaging people on video, and they their videos perform better than their images. So it's just and it also depends on the offer. So it's testing, it's testing, figuring out what's working, what's not working, coming back to the drawing board, and not doing the same thing over and over again, expecting a different result. So whatSpeaker 1 25:55  if you have somebody in a market that are like, dude, 400 pounds of face made for radio? Can I just use one of your videos? What's the importance of having the person in the brand or the team leader or the person on the videos as opposed to not? Is there any importance to that? In ADS? And this is for any of you guys that are thinking like, Hey, I don't want to be on video, like do you have do they have to be on video, who needs to be the person that's, that's featured?Speaker 2 26:19  If it's a team lead, assign a brand ambassador, we've done that before, where it's like team leads, like I don't want to be on video, okay, find somebody on your team that can be a brand ambassador for you, that's actually good on camera. Tons of flooring companies that work in the past do that where they don't want to be on video, they just signed one other people that are that are energetic charismatic on camera that can eloquently express the brand proposition. So if you have a team, if you're a team lead, then assign somebody on your team. If you're a single agent you're gonna be you're gonna have to eventually get in front of the, in front of the person. And it's like, you're like, I love what the Quran says, you know, he said this recently, like your, your level of your ability to sell is your level of service. So it's like, you know, like, like, I always like to try to help shift the perspective, if you're a single agent, where it's like, in the beginning, I would encourage you to get on camera because like you're eventually going to have to be face to face with that person because you're the only one selling so and there's some people that like, we can like we can run images but obviously like the brand is you like you are the brand like I can't I can't express that enough where it's like you are the brand like you're a real estate salesperson. Like it's salesperson is in your like your sales representative like that it's in your title like you have to get over video whether that is going to therapy, you know, like like you know really working on yourself to figure out like how do I serve at a higher level if you can shift the it from like, I don't want to go on video because I'm not comfortable to me being on video allows me to help more people. Yeah, I mean really what it comes down toSpeaker 1 28:05  I saw you guys like get over it like you're gonna have to it's not really an option anymore. But if you if you don't run away from illicit employment face to face Why the hell you can run away with a video just a 60 inch device.Speaker 2 28:18  I've chatted with people who don't want to do who don't want to do in person meeting so like I've seen it all you've seen goSpeaker 1 28:24  oh yeah oh yeah. Now out of all of the what when we're doing retargeting videos what are the most important have testimonials you have any other type of just testimonials anything else you anything about process? Are you doing like case studies like any What else do we what else is working? Well for retargeting content,Speaker 2 28:44  videos testimonials first and foremost for sure. You know as far as from a retargeting retargeting perspective. Yeah, like just running as low as $1.41 a day, you onstage speaking at an event immediately puts you into a form of credibility. If you've been focused on if you've been featured on your local news television, like that level of authority as well, where if you can rip that video and run it as a Facebook ad, you know that that is another great way like anything that elevates your authority. There's a reason why like, you know, these, these people who've been featured on HGTV are selling sunset, they built their authority where it's like, you know, is that brand recognition that if I can just get in front of my database as much as I possibly can for a buck 41 Like we I do it like I was spoken to NAHREP event and I've been running like $2 a day for the last like year. And people like I just want them to see my face consistent.Speaker 1 29:36  So it is the easiest form of marketing real estate. You just farm your database with content. That'll create a referral based business, but it's not Legion. That's just the marketing side of it.Speaker 2 29:46  That's the branding. That's how it's harder for people to quantify that. And that's why they don't do it. But like once you get it, and once you understand that, like a shrine's brand is so big because of his content or Oh have, you know Tom Ferry is so big because of his content? Like,Speaker 1 30:04  once you quantify it right now for everybody? Yeah, IUnknown Speaker 30:07  would love I would love for you to quantifySpeaker 1 30:09  here's how I because I get that question all the time with creating videos for people wondering, Am I a return on investment? How's it gonna go? So let me just walk you guys through how important this is and why it's the largest return on investment you'll ever make. But you're it's hard to quantify. So most people look at cost, right? And they're like, hey, I want to quads cost cost, what's it going to cost me. So let's just break it down. You could put whatever number you want on this and they'll still pencil but let's just for time sake, put $1,000 A month towards your video content creation. Let's just say $1,000 A month got you content to keep you on shorts, short form, you got long form, but you're constantly creating and you're multi purposing. Now, based upon just your own warm referral market has nothing to do with cold Legion what we're speaking about today, but just off your warm referral marketing, that'd be $12,000 a year, right? $1,000 a month. Now over that time, you're going to generate anywhere between 24 to 100 videos, depending on whether you're doing long form or short form fair. Okay, now, it's all based upon views. So over the 12 months, if you took each of those videos, you video, emailed them off to your database, you posted on all your social profiles, you ran those videos as custom audiences just to your friends and family and your phone, and your cell phone. And past clients, you put all those videos on your YouTube channel, you put all those videos back on your website, 10 to 15% of your views are going to be moving this year, but 100% of them will have a referral for you. In most cases, out of all of that content you create over the course of a year, you have to, on average, sell how much it cost you 12 grand. So how much you have to sell real estate to make 12 grand usually it's about $600,000 in a closed sale. If you can't fucking sell one house, over 12 months, with over 25 to 100 different videos of content creation, you're in the wrong fucking business friends. Done. You have to if you cannot, you could generate a half a referral in three months doing that. You know what I mean? So when people say Oh, I can't create content, it always pencils. It's the largest ROI you'll ever see. And it's the only thing you'll ever control where it becomes what you can't quantify is the one video they saw eight months ago that people that got them to actually really know who the hell you are.Speaker 2 32:24  Yeah. 100 I'm, I'm totally with you. And it's like, something has to click in the brain for people to understand that and like that, your the way you quantify that is really good. Like, you know, from a numbers perspective, when you get it, you really get it like like and you're like I can't I can't like I can't ever go back from this like, like it doesn't like you're 100% right? That is that one person that comes to you and says like, Hey, I ISpeaker 1 32:51  look at this podcast. Yeah, I'm doing since 2014 I've been slow lately, like I haven't been I've been sort of sporadic on my show for the last month I hate doing that. But dude for the first seven years I just fucking showed up every Saturday I never promoted it once but if I didn't have a podcast I can tell you right now I don't have a business most people who schedule an appointment with us they're already feel like they know me before they come on board they're already sold you guys and that's the point of a brand and I'm doing it just the audio to a bunch of strangers I've never fucking met before across the United States you guys only need to do this through the 800 Facebook friends you have this is fucking easy.Unknown Speaker 33:29  Yeah, I'm with you man. reach reach. YouSpeaker 1 33:34  don't need a large audience you just need an engaged one it doesn't matter in real estate you guys make five to 10 grand per ticket per client it's so big to low dollar it's a high dollar ticket. So I'm very hard to generate a very consistent business but to scale you do need to do like lead gen and all the stuff that we're talking about here today anyone could get a can run I believe anyone can make 150 250,000 hours you're really easily just by doing what I just told you create content put in front your database that's it. But if you really want to scale and go larger, you have to do things like what we're talking about today for growth because you're going to grow it but this is awesome dude. Any so beyond the conversations we get the ads going right now how you taking them offline? Walk me through that?Speaker 2 34:18  Yeah, so how do we take them offline we you know, we generally run a lead form like a lead capture form. You know, whether it be like a landing page or whether it be like a built in lead form, depending on the platform, take them off throw them into a drip sequence and love on them until they tell us this buck off like they really really like love on them until they don't want to be loved on anymore and we do tell you we do that through do the week like and the other week is super simple insurance talked about this multiple times and anyone can take this email their database, if they do this, I guarantee if you just do this weekly, you will extract deals from your database. It's like find a property. That is that is a deal in the marketplace and say hey, This week's deal the week is a condo, it's gonna sell fast. You know, no lakes, like you want to force the reply. And you're gonna, it's gonna be very simple, you're gonna say, you know, it's two bedrooms, two bathrooms, it's in a really great neighborhood. And one other thing about the property, the list price is 700,000. If you want more information about the property, just reply back to this email with and let me know or give me a call and I'll be more details. And if you want to get added to our VIP list, send me a message back and then you're gonna get responses, likeSpeaker 1 35:30  once a week. Yeah, that's once a week. It's interesting you say that I remember back in Oh, seven weird, we're crushing on. I look at all this stuff. In hindsight thing of all the mistakes I made when I was so mature back in when I was like 27, crushing it. And one of them was we had it was similar to what you're saying here. And we were doing all short sales. I didn't realize at the time, the power of building a buyer's list or any of this stuff, but I would have literally like 10 to 30 people contacted me a month because we're doing 20 to 30 short sales a month and I had the best deals in the market would cherry pick the ones we want. It was really easy. But because we control the inventory, yes, you're right. We just started putting those out on Facebook at that time not even thinking about it. And yeah, my agents ever want to deal the week it's like hey, you don't buy in this market. You gotta buy I got the best deals, that branding and that positioning fucking did great dude.Speaker 2 36:19  Exclusivity like, you know, people want like, whether they're a million dollar buyer or a $5 million buyer $300,000 buyer, everyone wants a deal. Yeah. No one wants to overpay for something. So it's like it's the positioning like getting them off the platform and then into do the week, you know, loving on them with market updates, like actually knowing your market. Go figure is a is IT asset like like, what are the what are the deals that were a contract, if you buy a home for 700,000, and you put 20% down with the monthly mortgage payment, you know how many homes sold in the market, you just send out weekly, no, and send an ASHA weekly, like like am I do their monthly market update newsletter, but they're not sending a weekly, you quickly become the the resident expert, where it's like I'm tracking this every single week, here's the market update, send it weekly commit to it, there's 52 emails a year, just in market updates. The third one is like just tell a story like like we get them off the platform and they tell a story about a client is one and you we do that on the front end. And then we also do it on the back end as well. Like where it's like there's no greater proof than the proof that you've created for your clients. You know, we use this program with revive this client, we listed their home at you know, 1.7 and sold for 2.3. Here's how we did it. This is our three step process. If you want more information on how we can do this for your home, send me an email back with the word word. And I'll reach out next step. So it's like it's like, get them off the platform. Because like, our big thing is like, I want to own as much data as I possibly can. Like as an as an agency, like data is the you there's a reason why these social media platforms do so well. It's like they own the data. You know, it's like with insurance agents. And that's why we have a partnership with a verified homeowner Insurance Agency companies like I want to know who the homeowners are, you know, in the area. And that's why data is so powerful. So it's like, you know, like Russell Brunson and you because you're a marketing guy. You know, Russell Russell Russell has a saying he says, there's traffic you own, there's traffic, you can control and there's traffic you can't control. I want to own as much traffic because if for example, my Facebook ad account gets shut down someday, I'm screwed. I personally don't screw but you're screwed. If you built your entire business off of Facebook, my all my database sits in my CRM. So it's like we want to own as much data as we possibly can. So that if Facebook ever shuts us down or Tik Tok shuts down or Tik Tok gets banned by the US. It does matter because I've siphoned the data from Tik Tok, and I'm gonna just bring them over to YouTube. SoSpeaker 1 38:45  yeah, I mean, you're in data, I said it all TwitchCon like you're in the data collection agency, all the content you create in the world is just going to create conversations, but it's what you do with the conversations. That is the biggest thing. And as long as you discipline in building that email list, you're gonna be able to stay in front of them. People take for granted email, especially in real estate, you have to capture their email, you have to capture their email. And I always say you have to capture their direct mail too, because I'm farming them with direct mail. I'm staying in touch with them through physical mail. Like you have to you're in the business of data collection. And if you're not viewing it that way, like what's the difference between them and us? I want as many real estate agent email addresses as possible because the more I have, the more shit I can sell. Yep, so differently for you guys. We're just yeah, we just have a different industry. Cody and I are marketers. You guys are realtors, your audience's right and fucking in front of you. It's in your cell phone. It's on your Facebook feed. And ours is you guys but everything we're sharing with you guys today is what we're like this is a form of content that we're on right now. To add value to your lives. Some of you guys are gonna go click on Cody's website and then he's gonna fucking retarget the shit out you all over online until you call them up, right?Speaker 2 39:53  You're gonna see me on YouTube. You'll see me on Facebook. I might pop on Tik Tok for you. There's a there's a tick tock pixel on there, and there's a Facebook pixel, there's Google, you're gonna see me. So youSpeaker 1 40:04  have to start by adding value first. And all we're doing here is recording a 30 minute conversation you guys are eavesdropping on at the end of the day, and some of you guys are gonna get value from it. Some of you guys might call me, like, that's just what content is. But content creates conversation conversations leads to trust, trust leads to you getting fucking hired, and you get hired, you get paid. I do it. Any other closing thoughts that you want to add in on this?Speaker 2 40:26  No, this has been, it's been amazing. Like, you know, the last thought would be like, you know, just the people that go and implement or like, you know, imperfect action is probably the biggest thing I would leave everyone with where it's like a lot, there's a lot here. And if you're listening back to the podcast, you're like, Well, what do I do first, it's like, just try something. Like just imperfect action is kind of the big thing we've been saying to our clients, where it's like, Don't overthink things. You have to just do like, just do and and figure shit out as you go. Because when you do that, that's what you put yourself into momentum. And that's where confidence is created. So I would say imperfect action, confidence, competence, confidence competence loop, you know, believe in your ability to figure this shit out. SoSpeaker 1 41:04  my take on today was one, define your offer, you can't just have a license, that doesn't work. You got to do some sexy. So what's your unique selling proposition to define your creatives you're going to use for your ads, and then three, I can go out and do it. That's it. Nothing starts without the creatives first and the offer guys, that's everything. You have to have the best food on the block the restaurant with the best food always stays in business, the one with the hair in it. Well, that's another story. So we appreciate you guys listening to the episode The real estate marketing podcast, you want to go ahead and let them know one more time where they can reach you.Speaker 2 41:37  Yeah, shared in st.io. It's S H E R i d a n s t.io. You can reach out to us there if you want to reach out to us directly. You can email Cody at Studio pto.com Cody, s t u DIOP tbo.com. And we'd love to have a conversation with you. So really appreciate it today.Speaker 1 41:59  Appreciate you guys listening another episode, folks. If you like this thing about content creation, I want you to visit referral suite.com referral suite.com We show you how to create all your social content script added videos, social video, email, direct mail, I mean, we put you on the map. So people stop forgetting who the hell you are, and more importantly, start sending you referrals. So if you have any additional questions, and I want you to visit referral suite.com And I also want you to check out our next content creator challenge we show people how to create content, it's very simple. Follow the formula and start creating and people as long as they like you, they'll start hiring you. So that's really all of this is appreciate guys listening, make sure you like and subscribe to the channel here and the rest of our social channels and we'll see you guys next week. Peace Oh, thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then scheduled time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

On today's episode, Editor in Chief Sarah Wheeler talks with Gary Acosta, co-Founder and CEO of the National Association of Hispanic Real Estate Professionals about the newly released 2022 State of Hispanic Homeownership Report.Related to this episode:Hispanic homeownership rate rose to 48.6% in 2022Connect with Gary on LinkedInHousingWire's YouTube ChannelEnjoy the episode!Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot!The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team.

Robert Saenz started in the real estate industry at the age of 20 in 2006 as a licensed agent and obtained his broker's license in 2011. Today, he is the broker to Xsellence Realty, Helotes Property Management, and Nxt Lvl Apartment Locating. Throughout his career, Robert has has received countless awards, including Platinum Top 50 Winner (2021, 2020), NAHREP's #6 Top Latino Realtor in San Antonio (2022) and #3 Top Latino Realtor in San Antonio (2019), and Best Property Management Company Award (2021, 2020). Additionally, Robert is endorsed by Dave Ramsey and is a preferred ELP vendor in San Antonio. Robert represents the San Antonio Housing Authority as the approved REO Broker for HUD, USDA and Nationstar. Companies and clients trust Robert with his real estate expertise and ability to help them build wealth through real estate. Robert mentors his top producing realtors within his brokerage and is a valued asset to the community. The Xsellence Realty team is ready to provide exceptional service and prompt communication. The Xsellence Realty office is located in Helotes, TX. Robert is not only a multi-business owner, but also a husband and a baseball dad to two boys. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Robert Saenz started in the real estate industry at the age of 20 in 2006 as a licensed agent and obtained his broker's license in 2011. Today, he is the broker to Xsellence Realty, Helotes Property Management, and Nxt Lvl Apartment Locating. Throughout his career, Robert has has received countless awards, including Platinum Top 50 Winner (2021, 2020), NAHREP's #6 Top Latino Realtor in San Antonio (2022) and #3 Top Latino Realtor in San Antonio (2019), and Best Property Management Company Award (2021, 2020). Additionally, Robert is endorsed by Dave Ramsey and is a preferred ELP vendor in San Antonio. Robert represents the San Antonio Housing Authority as the approved REO Broker for HUD, USDA and Nationstar. Companies and clients trust Robert with his real estate expertise and ability to help them build wealth through real estate. Robert mentors his top producing realtors within his brokerage and is a valued asset to the community. The Xsellence Realty team is ready to provide exceptional service and prompt communication. The Xsellence Realty office is located in Helotes, TX. Robert is not only a multi-business owner, but also a husband and a baseball dad to two boys. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Robert Saenz started in the real estate industry at the age of 20 in 2006 as a licensed agent and obtained his broker's license in 2011. Today, he is the broker to Xsellence Realty, Helotes Property Management, and Nxt Lvl Apartment Locating. Throughout his career, Robert has has received countless awards, including Platinum Top 50 Winner (2021, 2020), NAHREP's #6 Top Latino Realtor in San Antonio (2022) and #3 Top Latino Realtor in San Antonio (2019), and Best Property Management Company Award (2021, 2020). Additionally, Robert is endorsed by Dave Ramsey and is a preferred ELP vendor in San Antonio. Robert represents the San Antonio Housing Authority as the approved REO Broker for HUD, USDA and Nationstar. Companies and clients trust Robert with his real estate expertise and ability to help them build wealth through real estate. Robert mentors his top producing realtors within his brokerage and is a valued asset to the community. The Xsellence Realty team is ready to provide exceptional service and prompt communication. The Xsellence Realty office is located in Helotes, TX. Robert is not only a multi-business owner, but also a husband and a baseball dad to two boys. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

  Education is the key to success, but unfortunately, we see people not interested in educating themselves on the latest trends and what's working and not working. The fact is, things are constantly evolving, and we must keep learning to stay relevant.  In this episode, Teresa Kinney and Letty Oliver join me on the show to share how Miami Realtors take real estate education a notch higher. Teresa Kinney is the CEO of the Miami Realtors Association. Letty Oliver is the Chief of Innovative Education. The Miami Realtors Association is the largest in the United States and second to the Toronto Board. It has 55,000 primary and 60,000 total members.  Teresa and Letty will give us details of what they're doing to bring more education into real estate. They'll also share local and global courses' dates and venues. The most fantastic thing about their courses is they don't cost an arm and a leg. They're affordable. To top it up, they have memberships like Young Professionals Network (YPN) that allow members to enjoy free classes, get exposure on Miami YPN socials, and offer a referral network.  Listen to this episode to learn more. Miami Realtor's Website:https://www.miamirealtors.com/ Miami Realtor's Calendar: https://www.miamirealtors.com/events/month/ “Luxury is a global business. Having those connections are important.”  -Michael LaFido     Three Things You'll Learn from this Episode: • Education is key if you want to succeed and remain relevant in the real estate space.  • Having a membership and getting involved in your local association is essential. It opens you up to networking opportunities and access to courses necessary for your career.  • You can never be too connected. Get involved in various networking groups and sub-groups such as YPN, WCR, AREAA, NAREB, NAHREP, and The Alliance. Guest Bio:  Miami Association of Realtors is the largest local Realtor association in the United States, with over 60,000 members. They offer over 4000 programs to its members where they can learn all about technology, and the latest trends in the marketplace, designations, and certifications.  Teresa – tkinney@miamire.com Letty – letty@miamire.com Connect with Michael: YouTube: @MarketingLuxuryGroup TikTok: @LuxurySpecialist Instagram: @LuxuryListingSpecialist Have a real estate question? Be sure to join me live on Luxury Fridays! Visitwww.LuxuryFridays.com for more information. Hope to see you there! 

October is part of National Hispanic Heritage Month! Gonzalo and I are excited today to have this conversation that needs to be discussed, but not everybody knows how to talk about it. On this podcast, we talk about a lot of things real-estate-centric and I‘m so excited about what has come out in the last few years of having conversations about different people groups in America. Today we're going to talk with Gonzalo about the group that we refer to as Latinx. There are different terms and we'll dig into what they mean with Gonzalo.   [1:04] Monica presents the topic. [6:04] Gonzalo explains neither Hispanic nor Latino is a race. It is a culture and ethnicity, not a race. [7:02] Hispanic is a term used by the government. Hispanic is somebody who descends from a country or culture where Spanish is the main language. [8:53] What matters is how the person identifies, as Latinx, or Hispanic. People often identify as Latinx. People talk about Latin culture, not Hispanic culture. [10:31] It is important never to label somebody else; let them label themselves. [11:05] Latinx is new. The intention of Latinx is to make it non-gender-specific. [16:23] National origin can be a tricky topic for Hispanics. It is a point of pride. Never assume where somebody is from. [20:12] Also, national origin is a protected class, so be very careful asking people where they are from. [22:11] Highlight things that you have in common instead of things you don't have in common. Always consider how the receiver of the question would feel about the question. “Tell me more” is a neutral question. [26:21] Whether a person is first-generation or has been here for generations makes a difference to them. It's important not to make assumptions about people based on their appearance. [28:28] A mistake real estate agents make is asking the client if they would like an agent who speaks Spanish. That is the customer's choice to request, not the agent's choice. [32:00] An agent who is having communication issues with a customer should look for a remedy. [33:15] The most important part is understanding the customer's needs. Language isn't the top priority. The decision-making should be similar to any other customer call. Gonzalo explains a non-discriminatory approach. [35:16] There have been conversations going on about race in the United States for several years. Race is an unspoken important element in our culture and our lives. [41:17] In most Latin American countries, home ownership is not as accessible as it is here in the States. [42:44] Many people come to the States and don't realize the opportunities they have for homeownership. Education about opportunities is important. In the U.S., you have to borrow money first before you qualify for a mortgage, which will take education in the Latinx communities. [44:12] Gonzalo talks of high-context and low-context cultures. In the U.S., we tend to be very transactional, especially around real estate transactions. In Latin culture, people like to be friends and want to feel connected. [45:35] Communication is important. In conversation, they don't go into business right away. Friendly small talk comes first. A Latinx customer may feel mistreated by a U.S. agent's directness. [48:22]  We are all humans and we all care about our customers. Be sure that you show that care. [50:48] Gonzalo has made greater connections with his customers. He feels he had become more sensitive to the customer's cultural needs.     [51:32] Throughout Gonzalo's career, he has had customers around the world. He likes going and meeting customers in other countries and it's such a good experience. [53:54] Multi-generational housing is common in Latin culture. It has to do with access to homeownership. [58:29] It is important to remember the diversity of the Latinx community. There are different cultures in each country. [1:00:50] Monica invites you to expand and start getting to know your Latinx neighbors. [1:02:01] Gonzalo recommends biographies in general for learning about people from different cultures. [1:03:34] Monica thanks Gonzalo for sharing and being such a needed voice in our industry. Monica invites you to look at additional resources to continue this important conversation.     Tweetables:   “We are in the middle of National Hispanic Heritage Month and we at NAR are thrilled to share this conversation with you.” — Monica   “What's going on at the border is such a small part of this conversation and it's dominating the conversation.” — Gonzalo   “Neither Hispanic nor Latino is a race, meaning that Hispanics or Latinos come in all shapes and colors. Many people tell me, ‘Oh, you look Latino,' when really Latinos look so different [from each other].” — Monica   “We don't say, ‘I'm a Hispanic,' we say, ‘I'm a Latino.' … We talk about the Latin culture. We don't talk about the Hispanic culture.” — Gonzalo   “Sometimes that's a challenge when you deal with people from a culture that you are not familiar with. You tend to say or ask questions that you didn't think through if it was right or not.” — Gonzalo   “Don't ask a question if you don't really care about it.” — Gonzalo   “When I go to another country and people laugh at me, I laugh with them. I try not to take myself too seriously. I'd rather throw it out there and try and have them laugh. I'm OK with that.” — Monica   “The Hispanic/Latino community is so large, that doesn't mean everybody has to get along and they're all the same.” — Gonzalo   “In most Latin American countries, home ownership is not as accessible like it is here in the States.” — Gonzalo   “In America, sometimes, it's even the opposite. It's like, ‘Oh, don't do business with your friends, then you're going to deteriorate your friendship relationship.” — Monica   “Even though I grew up in the South, I continually have to remind myself and train myself just to slow down.” — Monica   “A lot of my … U.S. customers have created greater connections with me because I have treated them with that kind of extra care that I showed to my international customers that they felt like I offered something different that other agents weren't offering.” — Gonzalo   “The future is customer care and customer service because if a computer can do it, a computer will. So be a better human.” — Monica   “The diversity … is so important. [There are] different cultures, even inside each one of our countries. … We are not all the same in any way, shape, or form. We come from so many different places. The geography … is also very diverse. Never make assumptions!” — Gonzalo   “As the world becomes more computerized, we need to keep our focus on being exceptional humans. Take one of these NAR Diversity classes to expand your understanding of people who are different from you. … We can all use a bit more understanding and compassion.” — Monica   Guest Links:   Garcia Mejia https://gonzalom.watsonrealtycorp.com/   Additional Links:   Micro courses found at Learning.REALTOR. Use the coupon code PODCAST to obtain 15% off the price of any online class!   Crdpodcast.com   Learning.REALTOR for NAR Online Education Training4RE.com — List of Classroom Courses from NAR and its affiliates   crd@nar.realtor   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com MonicaNeubauer.com FranklinTNBlog.com   Monica's Facebook Page Facebook.com/Monica.Neubauer Instagram Instagram.com/MonicaNeubauerSpeaks   Additional Bio: Gonzalo Mejia is an 18-year veteran of the real estate industry. He has been an agent, broker associate, managing broker, and now team leader of the Dream Home Team in Jacksonville, FL where they are one of the top producing teams in their market. One of their specialties is global business, and they work with customers from all over the world.   Gonzalo has a background in financial controlling and used to work for multinational companies in the USA and South America.   With over 25 years of experience as a leader, instructor, and speaker, Gonzalo is a licensed real estate instructor in Florida and an approved instructor for REBAC, RRC, REBI, and Florida REALTORS®. He has been a featured speaker at several national and international events.   HBO — The Latin Explosion Monica Neubauer www.nar.realtor/nar-en-espanol NAHREP.org Fairhaven.REALTOR®