We would like to introduce you to Talking Giraffe, a new, interactive and definitely entertaining podcast from the Appetite Creative team. Each month, we will invite experts on a topic to join the Talking Giraffe podcast and share their views alongside other opinionated and brilliant ad tech minds!
Andrew Manly, Communications Director/Packaging Consultant at AIPIA;Craig Stobie, Global Strategic Sectors at Domino Printing;Ali Azhar, Associate Product Manager at Tetra Pak;GĂĽneri Tugcu, Senior Partner Manager, Transparency at Amazon; and Jenny Stanley, Founder and MD of Appetite Creative. Delving deeper into the significance of connected packaging in 2024 and beyond. What are the implications for brands and consumers? What opportunities and challenges lie ahead? These questions and more fueled a dynamic exchange of ideas, providing listeners with valuable insights and actionable takeaways.
The Rise of Sustainability in Packaging - The growing importance of sustainability in packaging due to environmental concerns and consumer preferences. - Connected Packaging, its role in sustainability, and how brands can utilize it to communicate their sustainability initiatives. Sustainable Packaging Essentials - An overview of sustainable packaging and its significance in reducing environmental impact and resource conservation. - The increasing awareness among consumers regarding the importance of sustainable products and its impact on purchasing decisions. - Government regulations affecting sustainable packaging. Connected Packaging: Enhancing Sustainability - Connected Packaging and its role in making packaging more sustainable and interactive. - Benefits of Connected Packaging, including real-time consumer engagement, data collection, and brand loyalty. - How Connected Packaging efficiently collects data, aiding brands in understanding consumer preferences and behaviors. - Strategies for engaging customers through Connected Packaging, such as interactive quizzes and games. Real-world Success Stories - Examples of brands that have successfully implemented Connected Packaging solutions, emphasizing their sustainability impact. Industry Trends - Prevailing industry trends, including sustainability, personalization, and smart packaging. SPEAKERS Host - Jenny Stanley, Founder and MD of Appetite Creative David Landsberg - Founder and CEO of LitterLotto Cyril Drouet - Co-Founder of Choose Planet A
Appetite Creative's webinar explores the latest developments in Connected Packaging. Tune in for the discussion on how using unique QR codes and serialization in Connected Packaging is changing industries and creating opportunities for brand engagement and collaboration. The experts Craig Stobie - Global Sector Management and Development, Domino Printing and De Wet Snyders - ex Global Head of Marketing, Foster Clark also discuss how these technologies work together and explain how they can benefit businesses and drive growth.
Sukhdev is a Packaging Professional with an experience of 18 years at Unilever, GlaxoSmithKline & General Mills. He is currently the Packaging leader at Colgate Palmolive managing Toothbrush Category. His areas of expertise include Packaging Strategy, Design Thinking and Sustainability. He has numerous accolades to his name including The CEO Award, Worldstar Packaging and Patents. He is a regular speaker at packaging, printing forums and often writes a column in technical magazines. He loves cooking, walking, listening to Sufi music, and enjoys Basil tea with a book in hand.
Claire is Co-founder and CEO of UK-based startup, Reath, a specialist software platform for scaling reusable packaging systems. Claire co-authored the Open Data Standard, http://reuse.id/, the first Open Data Standard for reusable packaging. Reath powers reuse systems for clients such as Marks & Spencers, Unilever and Google, and many pioneering SMEs.
Karan has over 18 years of experience building and investing in technology startups globally. Starting his career as a software engineer, he switched to finance, taking on various roles in private equity and investment banking in India and the UK. Post that, he built and scaled deep tech start-ups in Africa and UK and co-founded, a niche technology consulting firm leading digital transformation for a range of startups to Fortune 500. Karan believes that writing good software teaches you a lot about how to lead a good life, and he is passionate about software craftsmanship. Karan read his Master's in Business Administration from the University of Oxford.
Virginia has more than ten years of experience working in the food-packaging technology sector, solving consumer and business needs. She is leading packaging innovation and circular economy projects. She is also responsible for the definition of packaging opportunities, which are fit for purpose and designed with sustainability in mind, as well as bringing ideas to life and ensuring that the technology can be applied in an impactful way.
Gregor is a skilled professional specializing in negotiating, account management, and data insight. With expertise in buying, forecasting, and pricing, he excels in driving sales through effective promotional and pack strategies. With strong leadership and coaching abilities, Gregor develops teams and implements successful commercial strategies. He is experienced in retail marketing, project management, and logistics, optimizing supply chain operations.
Güneri Tugcu - Senior Partner Manager, Transparency at Amazon, Paul Jenkins - Founder and Managing Director at ThePackHub Innovation Zone, Lucas Gouvea Silva - Digital Transformation Sales Solutions Specialist at SIG Combibloc and Pippa Guerra - ex Global Marketing Senior Manager - Evian at Danone discuss Benefits, Reasons, and Future Potential of Connected Packaging.
Sriman Banerjee - Head of Packaging Development at Takeda Pharmaceuticals and Ryan Kiley - Director of Market Development at ePac Flexible Packaging, discuss Connected Solutions in Pharmaceutical Industry.
Ali is an experienced marketing professional that can handle product and service marketing with remarkable wisdom that stems from running on ground campaigns for diverse businesses. Since 2021 he has been driving Tetra Pak Connected Packaging Solutions, which is enabling marketing teams boost engagement and sales for the carton food and beverage industry.
Phil Archer joined GS1 - the standards body behind the barcode - in July 2017 to bring an in-depth knowledge of the Web to the world of supply chains for retail, healthcare and more. His role at GS1 is an application of work done previously at W3C, making product data more accessible and maximising its potential for brand owners, manufacturers, retailers and consumers. As well as work at GS1 and W3C, his career has encompassed online safety, broadcasting, teaching, linked data publishing, copy writing, and, perhaps incongruously, countryside conservation.
A results-driven and enthusiastic sales professional with over 9 years of experience as a sales manager in the paper industry. In-depth knowledge of paper and what the current market needs are, allow her to exceed customer expectations. In her current role, she's passionate about VelaTM bags, a sustainable alternative to single-use plastic bags developed by Seaman Paper. Together with other sustainable packaging solutions, Sonia is helping fashion brands to reduce plastic in packaging to reach their sustainability goals. She enjoys supporting any initiatives to protect the environment and our planet.
Dr. Peter Nitschke is the Global Director for Community Partnerships at Plastic Bank, where he works with communities to transform plastic waste into value. His work includes leading the Community Partnership Program, which engages schools and faith communities in Brazil, the Philippines, Indonesia, and Haiti to reduce ocean plastic through recycling and behavioral change. Before joining Plastic Bank, Peter spent 20 years in the Philippines working in leadership positions for various NGOs and academic institutions. He later founded Plastic Bank's thriving branch in the country before returning to his native Germany in 2018. Peter has extensive experience in urban transformation, gained from living for eight years in an urban poor community in Manila. He immersed himself in the community's culture and language, mobilizing their capacity for transformation and upliftment.
The first session at the 3rd Global Connected Packaging Summit was held by Jenny Stanley, Founder and MD of Appetite Creative and reflects industry trends, statistics of a Connected Packaging Survey 2023, Appetite Creative's case studies and more!
How can brands use Connected Packaging & Sustainability practices to save the planet? In addition to our previous webinar "Connected Packaging & Sustainability goals for 2023", we hosted this special webinar for our amazing duo from Tridimage, Hernán Braberman, Partner | Executive Creative Director & Guillermo Dufranc, Sustainable Packaging Expert | Project Manager, so they could showcase their full presentation on the subject! Our host is of course our one and only Jenny Stanley, Founder & Managing Director of Appetite Creative!
Sustainability practices have become essential to almost all consumer consumption brands in the last five years. Customers give more importance daily to how their favorite companies are working to help reduced climate change and lower their carbon footprint. An eco-friendly strategy has become essential to retain loyal customers, attract new ones and protect the brands' integrity. Learn how the top multinational brands are preparing for another green year and discover how they are using connected packaging to reach their sustainability goals while boosting sales like never before. Do you want your own Connected Experiences for your Packaging? Reach out to us at marketing@appetitecreative.com
P2E games, or play-to-earn games, are changing the gaming and cryptocurrency world. A new way of gaming that allows players to exchange progress, avatars, cards, tokens, and more for money. Join the evolution of gaming and learn about P2E games from the best developers and studios in the world! Discover how to create them from scratch, program them, get them embedded in the blockchain, sell them the right way and get players spending and making money! Do you want to develop your own P2E game? Reach out to us at marketing@appetitecreative.com
Discover all the capabilities and opportunities seasonal packaging brings yearly to big and small brands worldwide. Take advantage of recurring holidays to take your marketing strategies to their next level, increase your brand awareness, deeply engage with your consumers personally, and increase your sales like never before. We will learn how to mix seasonal packaging with connected packaging experiences to transform dull and standard marketing into a campaign that changes how your customers view and feel about your brand. Gather GDPR-Compliant data to perfect and improve next year's strategies. Join us as we learn from seasonal packaging experts how to harness the power of seasonal connected packaging.
In this session: Andrijana Golubovic (Elopak) and Alejandro Martin (Garcia-Carrion) After the success of last year's world's first Global Connected Packaging event, we are happy to share this year's Connected Packaging Summit 2022. You have been able to listen to technology, innovation, packaging, and sustainability experts as they discussed and shared insights on how all of these fields are being integrated in order to produce unique and exclusive customer experiences, gamification, loyalty programs, delivering stunning results to the most prominent players in the industry. Joining us were experts from AB InBev, Tetra Pak, Colgate, Elopak, FUJIFILM, Avery Dennison, Scantrust, Epac, SIG Combibloc, Greiner Packaging, Transcend Packaging, GoStraw, Schoeller Allibert, and Garcia-Carrion. On the first day, we discussed innovative packaging. On the second day, we focused on sustainable solutions and digital transformation. Visit our website to know more about us and our services: https://www.appetitecreative.com/
In this session: Carmen Barrero Perez (AB Inbev) and Julie De Bruyckere (Schoeller Allibert) After the success of last year's world's first Global Connected Packaging event, we are happy to share this year's Connected Packaging Summit 2022. You have been able to listen to technology, innovation, packaging, and sustainability experts as they discussed and shared insights on how all of these fields are being integrated in order to produce unique and exclusive customer experiences, gamification, loyalty programs, delivering stunning results to the most prominent players in the industry. Joining us were experts from AB InBev, Tetra Pak, Colgate, Elopak, FUJIFILM, Avery Dennison, Scantrust, Epac, SIG Combibloc, Greiner Packaging, Transcend Packaging, GoStraw, Schoeller Allibert and Garcia-Carrion. On the first day, we discussed innovative packaging. On the second day, we focused on sustainable solutions and digital transformation. Visit our website to know more about us and our services: https://www.appetitecreative.com/
In this session: Matthew Ward (Transcend Packaging Ltd.), Cloé Morel (Tetra Pak France) and Gabor Vass (GoStraw Ltd) After the success of last year's world's first Global Connected Packaging event, we are happy to share this year's Connected Packaging Summit 2022. You have been able to listen to technology, innovation, packaging, and sustainability experts as they discussed and shared insights on how all of these fields are being integrated in order to produce unique and exclusive customer experiences, gamification, loyalty programs, delivering stunning results to the most prominent players in the industry. Joining us were experts from AB InBev, Tetra Pak, Colgate, Elopak, FUJIFILM, Avery Dennison, Scantrust, Epac, SIG Combibloc, Greiner Packaging, Transcend Packaging, GoStraw, Schoeller Allibert and Garcia-Carrion. On the first day, we discussed innovative packaging. On the second day, we focused on sustainable solutions and digital transformation. Visit our website to know more about us and our services: https://www.appetitecreative.com/
In this session: Rachel Sheldon (Greiner Packaging) After the success of last year's world's first Global Connected Packaging event, we are happy to share this year's Connected Packaging Summit 2022. You have been able to listen to technology, innovation, packaging, and sustainability experts as they discussed and shared insights on how all of these fields are being integrated in order to produce unique and exclusive customer experiences, gamification, loyalty programs, delivering stunning results to the most prominent players in the industry. Joining us were experts from AB InBev, Tetra Pak, Colgate, Elopak, FUJIFILM, Avery Dennison, Scantrust, Epac, SIG Combibloc, Greiner Packaging, Transcend Packaging, GoStraw, Schoeller Allibert and Garcia-Carrion. On the first day, we discussed innovative packaging. On the second day, we focused on sustainable solutions and digital transformation. Visit our website to know more about us and our services: https://www.appetitecreative.com/
In this session: Sukhdev Singh Saini (Colgate-Palmolive), Shane Tansey (FUJIFILM Integrated Inkjet Solutions) and Lucas Gouvea Silva (SIG Combibloc) After the success of last year's world's first Global Connected Packaging event, we are happy to share this year's Connected Packaging Summit 2022. You have been able to listen to technology, innovation, packaging, and sustainability experts as they discussed and shared insights on how all of these fields are being integrated in order to produce unique and exclusive customer experiences, gamification, loyalty programs, delivering stunning results to the most prominent players in the industry. Joining us were experts from AB InBev, Tetra Pak, Colgate, Elopak, FUJIFILM, Avery Dennison, Scantrust, Epac, SIG Combibloc, Greiner Packaging, Transcend Packaging, GoStraw, Schoeller Allibert and Garcia-Carrion. On the first day, we discussed innovative packaging. On the second day, we focused on sustainable solutions and digital transformation. Visit our website to know more about us and our services: https://www.appetitecreative.com/
In this session: Nathan J. Anderson (Scantrust) and Johnny Hobeika (Epac Flexible Packaging) After the success of last year's world's first Global Connected Packaging event, we are happy to share this year's Connected Packaging Summit 2022. You have been able to listen to technology, innovation, packaging, and sustainability experts as they discussed and shared insights on how all of these fields are being integrated in order to produce unique and exclusive customer experiences, gamification, loyalty programs, delivering stunning results to the most prominent players in the industry. Joining us were experts from AB InBev, Tetra Pak, Colgate, Elopak, FUJIFILM, Avery Dennison, Scantrust, Epac, SIG Combibloc, Greiner Packaging, Transcend Packaging, GoStraw, Schoeller Allibert, and Garcia-Carrion. On the first day, we discussed innovative packaging. On the second day, we focused on sustainable solutions and digital transformation. Visit our website to know more about us and our services: https://www.appetitecreative.com/
In this session: Neil Hay (Avery Dennison) and Tony Fazhev (Avery Dennison) After the success of last year's world's first Global Connected Packaging event, we are happy to share this year's Connected Packaging Summit 2022. You have been able to listen to technology, innovation, packaging, and sustainability experts as they discussed and shared insights on how all of these fields are being integrated in order to produce unique and exclusive customer experiences, gamification, loyalty programs, delivering stunning results to the most prominent players in the industry. Joining us were experts from AB InBev, Tetra Pak, Colgate, Elopak, FUJIFILM, Avery Dennison, Scantrust, Epac, SIG Combibloc, Greiner Packaging, Transcend Packaging, GoStraw, Schoeller Allibert, and Garcia-Carrion. On the first day, we discussed innovative packaging. On the second day, we focused on sustainable solutions and digital transformation. Visit our website to know more about us and our services: https://www.appetitecreative.com/
In this session: Sharon Kawinzi - Operational Marketing Manager at Tetra Pak Eastern Africa After the success of last year's world's first Global Connected Packaging event, we are happy to share this year's Connected Packaging Summit 2022. You have been able to listen to technology, innovation, packaging, and sustainability experts as they discussed and shared insights on how all of these fields are being integrated in order to produce unique and exclusive customer experiences, gamification, loyalty programs, delivering stunning results to the most prominent players in the industry. Joining us were experts from AB InBev, Tetra Pak, Colgate, Elopak, FUJIFILM, Avery Dennison, Scantrust, Epac, SIG Combibloc, Greiner Packaging, Transcend Packaging, GoStraw, Schoeller Allibert, and Garcia-Carrion. On the first day, we discussed innovative packaging. On the second day, we focused on sustainable solutions and digital transformation. Visit our website to know more about us and our services: https://www.appetitecreative.com/
Listen to Pippa Guerra - Former Marketing Transformation Lead at Danone - on Digital Transformation with Sustainability at its Core. Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.
Listen to Benjamin Medina - B2B Marketing Manager at Uber for Business - on Sustainable platforms with connected experiences Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.
Listen to Jenny Stanley - Founder and Managing Director of Appetite Creative - on How to use Connected Packaging for Sustainability Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.
Listen to Pete Durant - Brand and CSR Consultant & Public Speaker - on How to communicate your sustainable/CSR Messaging in an interactive way? Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.
Listen to Susy McKinley - Marketing Manager at Tetra Pak Mid Europe - on Connected Packaging: Fad or Future Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.
Listen to Rachel Sheldon - International Business Development Manager at Greiner Packaging - on A new way to look at Packaging Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.
Listen to Ramy Tarek Eissa - Brand Manager at Nestlé - on What is Innovation and how do we keep ahead of the curve? Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.
Listen to Alessio Schiavone - Digital Solutions Manager Europe & Central Asia at Tetra Pak - on The future of Connected Packaging. Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.
Listen to Wiebke Apitzsch - Managing Director at TTE Strategy - on The Strategy behind- How to get started. Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.
In this webinar, Jenny Stanley - Founder and Managing director of Appetite Creative - hosted the following industry experts in connected experiences to discuss how these solutions have evolved throughout the last years and how it has changed the digital business panorama: Renata Monteiro Costa - Marketing Manager Iberia at Tetra Pak Islam ElDessouky - Global Creative Strategy Director Hydration, Sports, Tea, & Coffee at The Coca-Cola Company Mahdi AlHusseini - Head of Marketing at Saudia Dairy & Foodstuff Company (SADAFCO) Pippa Guerra - Former Marketing Transformation Lead at Danone Jon Jeffryes - CDD/Trainer at Tesco Listen now, or watch the whole session on YouTube!
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