Podcasts about demandjump

 | Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?Join Ryan Brock, Chief Solutions Officer at DemandJump, for a first-ever look at how DemandJump eliminated guesswork to win 497 first-page rankings in mere weeks on one of the most competitive topics in the game -- "SaaS content" -- and how we've productized Pillar-Based Marketing to drive these kinds of results in a repeatable, transparent, and measurable way for dozens of brands and industries since then.

Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:(*) Are universities covering SEO in their curriculum? [06:25](*) Why content marketing will remain a tried-and-true SEO strategy. [07:49](*) Current tactics on a potential path to irrelevance. [09:21] More Time Stamps:* (01:31) From Business School to SEO: Josh's SEO origin story.* (16:35) SEO professionals' role as the Internet's gatekeepers.* (18:47) Lightning round!Contact Us:We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at DemandJump.com.Links & Resources:Don't be a stranger: Follow Josh, Ryan, and Drew on LinkedIn.Dive deeper into Pillar-Based Marketing with co-host Ryan Brock's book: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about the type of work Josh's agency, Peaco Marketing, is accomplishing.

In the legendary saga of comic book history, the release of "The Death of Superman" shook the very foundations of the superhero realm. Media and fans alike couldn't help but be drawn to the demise of one of the mightiest and most iconic heroes ever known. Yet, as with any epic tale, there were whispers among the crowd—some skeptics dismissed it as a mere publicity stunt. After all, in the world of comics, death is often just a temporary inconvenience for our beloved heroes. Enter the parallel narrative of AI-generated content, a modern-day enigma that, too, faces skepticism. Creators and brands unleash this technological marvel, but doubts linger in the air. Are humans overindulging in the powers of AI, risking a creative imbalance? YouTube and Amazon Kindle, however, have decided to combat this challenge in ways that impact AI content creators. What is their grand plan, and what could it foretell about the destiny of AI-generated content? Once upon a time, SEO stood tall as an iconic superhero, wielding its keyword powers to elevate brands and drive traffic through the digital world. Yet, in a surprising turn of events, Ryan Brock of DemandJump conducted a memorial service for this SEO legend at Content Marketing World. Find out what happened to the legendary marketing strategy. If the echoes are true, and old SEO lies in eternal rest, how can humble small businesses craft a content strategy without its mighty sidekick? How do they capture attention and stand out? We'll look to marketing mastermind Mark Schaefer to acquire some answers. This week, we unravel the mysteries, confront the challenges, and envision a future where new strategies emerge, much like a hero rising from the ashes in the dawn of a new marketing universe. Show notes - https://marketingsuperpowerpodcast.com/episode/the-death-of-super-seo-and-the-dawn-of-differentiation

We're diving back into AI to cover its game-changing role in content creation and Google's response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:(*) Predictions for the state of AI technology in the next 5 years. [10:34](*) Leveraging AI for the rapid production of high-quality content. [14:33](*) Preparing for Google's response to AI-generated content. [21:14]More Time Stamps:* (01:18) Ben's background in groundbreaking AI* (20:20) Avoiding the downfall of lazy content* (30:09) Lightning round!Contact Us:We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don't be a stranger: Follow Ben, Ryan, and Drew on LinkedIn.Settle the debate: Is Practical Magic a Halloween movie or a chick-flick? Check out the trailer for the 1998 film starring Sandra Bullock and Nicole Kidman.Check out Ben's book recommendation for anyone in business, Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins.Here's another awesome book to boost your business by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:(*) Why content fails to ignite lead generation. [05:52](*) The first steps to take to transform older content. [07:55](*) How to better align content to user intent and the customer journey. [15:44]More Time Stamps:* (01:33) Jeff's data-driven background* (13:05) A/B testing for better a conversion rate* (25:55) Lightning round!Contact Us:We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don't be a stranger: Follow Jeff, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump's marketing tools.Check out Jeff's book recommendation for data-driven marketing, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric SiegelHere's another awesome data-driven book by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she's honed her optimization skills and shares effective strategies that will level up your SEO game, including:(*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54](*) Avoiding Optimization Mistakes: The blunders often made by marketing teams when maintaining their content library. [15:07](*) Streamlined Efficiency: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33]More Time Stamps:* (02:44) Zoe's journey: Video game journalist to content marketer* (05:23) Ryan's chance to finally put Yoast on blast* (25:10) Lightning round!Contact Us:We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don't be a stranger: Follow Zoe, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump's marketing tools.Check out Zoe's past video game reviews on Critical Hit. Game on!Zoe loves sci-fi books, and so do we: check out her recommendation, the Monk & Robot series by Becky Chambers.Dive deeper into Pillar-Based Marketing with Ryan's new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement. It's a jam-packed episode, so listen to hear:(*) What solopreneurs and startups are getting wrong about topical authority. [09:10](*) Technical SEO strategies for topical authority. [17:36](*) The role of generative AI in your SEO strategy. [22:40]Time Stamps:* (02:23) Vito's SEO journey: The wild west to the new frontier * (05:42) Why topical authority is the new keyword research* (12:12) Personal branding for topical authority* (19:37) Educate your audience without overhyping content* (26:24) Lightning round!Contact UsWe'd love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Vito on LinkedIn and read his newest book, Rite Of Passage: Transitioning from Wantrepreneur to Successful EntrepreneurFollow Ryan on LinkedInFollow Drew on LinkedInReady to dive deeper into PBM? Grab Ryan's book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about DemandJump's marketing tools

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Thomas Millay, CEO of DemandJump, a marketing strategy platform that's raised over $25 Million in funding. Here are the most interesting points from our conversation: Evolution of Tech and Marketing: Tom reflects on the significant changes in the tech industry over 40 years, highlighting the transition from slow development cycles to agile methodologies and the impact of cloud computing on startup costs. The Shift in SEO Strategy: DemandJump focuses on improving search engine rankings by helping clients understand what content to develop and how to structure it, moving away from traditional keyword strategies to a more holistic topic-based approach. Impact of Google's Algorithm Changes: DemandJump capitalized on Google's shift towards prioritizing quality content and user experience, leading to the development of their unique content strategy software. Capital Efficiency in the Midwest: Based in Indianapolis, DemandJump benefits from a conservative approach to capital, leveraging a lower cost of living and a dedicated workforce to drive growth. Raising Prices for Value Capture: Tom discusses the strategic decision to raise prices, ensuring that DemandJump captures a fair share of the economic value provided to customers, which led to increased average contract values. Future Vision as a Thought Leadership Platform: DemandJump aims to evolve from a content strategy platform to a comprehensive thought leadership strategy platform, helping clients distribute various types of content across multiple channels.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

Robert Rose, AKA the Captain Kirk of SEO, is a highly sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized experts in digital content strategy and marketing. In this episode, Robert takes us on a journey through the history of SEO, starting in the Y2K era of flash animations into the cutting-edge frontier of generative AI.Don't miss his key takeaways on:(*) The Evolution and Formalization of Content Marketing - Why a better understanding of transformations in content marketing helps improve modern digital strategies.(*) Navigating Modern Content Marketing - How to avoid the biggest mistakes and pitfalls made in content marketing today.(*) The Future of Generative AI in SEO - Advice for challenges and future strategies.Contact Us:We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don't be a stranger. Follow Robert, Ryan, and Drew on LinkedIn.Learn more about The Content Advisory, which has helped global brands such as Salesforce, Facebook, NASA, Hilton, CVS Health, McCormick Spices, Whirlpool, and The Bill & Melinda Gates Foundation.Blast from the past: you can still visit the original Space Jam site from 1996!We discovered that Robert is a fellow Trekkie. Listen to the original 1960s Star Trek theme, and get in the spirit of boldly going where no man has gone before.Ready to rank on page one? Learn more about DemandJump's marketing tools.Dive deeper into Pillar-Based Marketing with Ryan's new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.

Generative AI is disrupting the SEO landscape, and brands from small to large are pivoting their content strategies to keep up. Elisha Gada is no stranger to change with over 10 years of experience at Meta, Dell Technologies, and global ad agencies. In this episode, Elisha shares lessons from successful B2B marketing evolutions and tips on how to pivot your content strategy for generative AI, including:(*) How to keep user intent the focal point of experimentation.(*) How to maintain content integrity.(*) How to preserve diversity and inclusivity while using generative AI.Whether you're an SEO manager, B2B marketer, or content integrity agent, Elisha's expertise in this episode is valuable for integrating quality into your content strategy.Contact Us:We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links:Follow Elisha on LinkedIn & check out her awesome travels on InstagramFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump's marketing toolsCheck out Ryan's book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

Dots Oyebolu, Client Strategist & Marketing Director at Content Allies, joins the show to discuss the demand generation benefits of account-based podcasting. Drawing from his marketing experience with 200+ global businesses, Dots shares techniques for B2B podcasting, including: * Analyzing and utilizing podcast metrics. * Ongoing optimization of topics and structure. * Increasing SEO rankings and measuring ROI.Listen to learn why more B2B marketers are embracing podcasting and Dot's best tips for turning your business podcast into a revenue engine.Time Stamps:* (01:20) Dot's notable SEO/marketing influences * (4:00) What is account-based podcasting?* (7:30) Increasing SEO rankings for your podcast* (18:40) What podcast metrics to focus onContact UsWe'd love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Dots on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump's marketing toolsCheck out Ryan's book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

Amos Weiskopf, VP of Marketing at Lonsome Labs, brings his vast experience working with world-renowned consumer brands, VC firms, start-ups, and Fortune 500 enterprises to discuss the future of the organic search landscape, including: * Google's SGE (Search Generative Experience), ChatGPT, and more. * Industries and websites that might be disproportionately affected. * Effective future-proofing practices and avoiding futile tricks.Tune in to hear why Amos says that context reigns supreme over content, and learn about essential future-proofing best practices that will help you steer clear of ineffective tactics and achieve a higher ranking on search engines' first page.Time Stamps:* (02:00) Intro to Amos' evolving SEO philosophy* (4:40) Chat AI's impact on organic search–immediate and future* (12:05) Disproportionately affected industries/website types by Chat AI* (17:15) Outdated SEO techniques to leave behind for good* (24:30) Drew and Ryan's key takeawayContact UsWe'd love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Amos on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump's marketing tools

Join Dots Oyebolu as he speaks with Drew Detzler, Chief Marketing Officer at DemandJump.SEO has been a complicated topic for marketers for so long. People shy away from it because a lot of times, they don't get results.DemandJump set out to simplify this leg of marketing to give both customers and marketers more of what they want.Today, Drew covers podcast SEO tips that every marketer should implement, as well as content marketing strategies that work long-term.Highlights include:- What is podcast SEO?- How a well-optimized podcast can drive commercial value for businesses.- Why every marketer should be repurposing podcasts.- How important is it to find unique podcast niches?- The ideal podcast runtime that can help drive virality of content.- Recommended podcast SEO tools.- The expectation of B2B podcasts.Resources mentioned:- Drew Detzlerhttps://www.linkedin.com/in/drewdetzler/- DemandJumphttps://www.linkedin.com/company/demandjump/Insightful links:https://neilpatel.com/blog/podcast-seo/https://www.searchenginewatch.com/2019/06/03/podcast-seo-tips-101/https://voxalyze.com/podcast-visibility-optimization-stack-2021/https://www.searchenginejournal.com/podcast-seo/333205/https://podcasters.spotify.com/resources/learn/grow/podcast-seoThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

In this episode, we're deviating from our usual format, but don't worry, we still have some quick but seriously awesome insights on content strategy to share with you. Our featured experts from the Midwest Digital Marketing conference provide their top tips on strategy in a lightning round of valuable insights. Featured Guests:Lindsay Tjepkema, CEO & Co-Founder, CastedBonnie L. Frank, Founder & CEO, Bonnie L. Frank ConsultingJeremy Corray, EVP, Cool Fire StudiosDave Rohrer, Principal, Northside MetricsMarisa Lather, Director of Marketing and Communications, Bridge PartnersNick Stover, Owner & President, Shark Jockey DigitalTime Stamps:* (03:26) Lindsay Tjepkema, CEO & Co-Founder, Casted* (04:06) Bonnie L. Frank, Founder & CEO, Bonnie L. Frank Consulting* (05:13) Jeremy Corray, EVP, Cool Fire Studios* (06:03) Dave Rohrer, Principal, Northside Metrics* (06:59) Marisa Lather, Director of Marketing and Communications, Bridge Partners* (08:03) Nick Stover, Owner & President, Shark Jockey DigitalContact Us:Got a topic idea? Hot take? Guest pitch? We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links:Connect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump's marketing toolsRead Ryan's book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

Mandy McEwen, the Founder and CEO of Mod Girl Marketing and Luminetics, shares her award-winning strategies to dominate LinkedIn and generate real leads. Learn how to capitalize on your LinkedIn presence, level up your cold outreach game, and even make meaningful relationships along the way.Time Stamps:* (01:15) From SEO to LinkedIn consulting: Mandy's entrepreneurial journey* (11:15) Transforming LinkedIn into a lead generator* (15:20) Master the art of LinkedIn connection requests* (18:00) Optimizing your budget for social SEO* (22:00) How to use your company's LinkedIn page* (26:30) The future of social media and AI* (27:40) Lightning Round* (30:00) Ryan and Drew's key takeawaysContact Us:Got a topic idea? Hot take? Guest pitch? We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links:Connect with Mandy on LinkedInConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump's marketing toolsLearn more about Mod Girl Marketing and LumineticsCheck out Ryan's book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

In this episode, we're taking a deep dive into rebranding—the good and the bad—with Sharmin Kent, Manager, Content Strategy Lead at Studio Science. You'll discover the one question every marketer needs to answer before embarking on a rebranding journey, and we'll also unveil the essential research needed to find the perfect voice for your brand's fresh new look. We wrap up by exploring how to keep your messaging consistent across channels and what metrics to measure the success of your rebranding efforts. Quote:“Research is tedious and I hate it, but it is absolutely foundational and necessary.” - Sharmin Kent, Manager, Content Strategy Lead, Studio ScienceTime Stamps:* (01:02) Meet Sharmin Kent, Manager, Content Strategy Lead at Studio Science* (03:13) What is visual content design? * (06:22) The question to ask yourself before rebranding* (10:13) Signals to look for before rebranding* (17:05) How to use research to find the right voice for your rebrand* (21:41) Keeping consistency in messaging across different channels* (25:25) What metrics to use to measure the success of your rebranding* (31:28) Ryan and Drew's key takeawaysContact UsGot a topic idea? Hot take? Guest pitch? We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Join the conversation as Misty Larkins, President at Relevance, shares how her team transformed itself from a digital PR company to a powerhouse of on-page strategies. Learn how they blended content strategies and SEO tactics to build personalized authority on a topic. Plus, Drew, Ryan, and Misty reveal the secrets to aligning your SEO strategy with your target audience's interests and keeping up with the ever-changing SEO landscape. Quote“Now it's so much more about proving—not just to Google but to your potential customers—that you know what you're talking about and that they should trust you.”Time Stamps:* (1:27) Shifting from a digital PR company to focus more on on-page strategies* (8:25) Misty's tactics for building personalized authority around a topic* (19:34) How do you ensure your content aligns with your target audience?* (23:04) Models for keeping up with a changing SEO landscape and AI* (31:09) Lightning Round * (37:34) Ryan and Drew's key takeawaysContact UsGot a topic idea? Hot take? Guest pitch? We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered in this episode.Quote“PBM gives the marketer a seat at the strategy table. It raises their profile within the organization of critical importance, right to the strategy and the future of that company.” - Christopher Day, CEO, Elevate Ventures Time Stamps:* (1:00) Welcome back Toph!* (3:00) Why did Ryan and Toph write the “Pillar Based Marketing” book?* (5:53) Does the rise of AI tools impact PBM?* (11:00) What will CEOs and CMOs gain from the book?*(19:00) What's next for Elevate VenturesContact UsGot a topic idea? Hot take? Guest pitch? We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Recorded January 26th 2023   Continuing our data science theme from last episode, Luke and Tyler are at the cutting edge in using data science to improve our decision-making.  We ask Tyler and Luke about the emergence of ChatGPT and why they believe the proliferation of AI will lead to industry consolidation.  Tyler and Luke delve into the utility of decision science as it pertains to making investment decisions and position sizing.  We also debate the case against relying upon price volatility as a measure of risk and how to use these concepts in a portfolio management context.   Book Recommendations (lots of books mentioned in this one!) Austin – All I Want to Know is Where I'm Going to Die So I'll Never Go There: Buffet & Munger by Peter Bevelin Austin - The Bond King by Mary Childs Tyler - Safe Haven: Investing for Financial Storms by Mark Spitznagel Tyler - Fortune's Formula by William Pountstone Tyler - The Misbehavior of Markets by Benoit Mandelbrot Luke - https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194 Upcoming CFA Society Event March 9th from 6-8pm - Fireside Chat with Mary Childs Guest Bios Tyler Foxworthy Tyler is a data scientist, entrepreneur and investor. He has spent his career solving business problems with mathematics and statistics. His AI software-consultancy, Vertex Intelligence, was acquired in 2021. He is now serving as the Chief Scientist at Greenlight Guru, the world's leading medical device technology platform - where he and his team focuses on using AI to help medical device companies create safer, more effective products and improve the overall quality of life.  Luke ZhangAs a "Fresh Off the Boat" kid who came to the United State 12 years ago to pursue a better education, Luke finished top of the his class at Montverde Academy in Florida. During his high school years, Luke won 3 consecutive years of National Mathematics Competition and multiple state and regional titles for programming, science and basketball. After high school, Luke continued his education at Rose-Hulman Institute of Technology as a triple major Computer Science, Software Engineer and Mathematics undergrad.  Upon graduation, Luke decided to start his career at Indianapolis despite plentiful offers from Silicon Valley companies because he believed in the potential growth of Indiana. He led the R&D team at his prior employer, DemandJump, and made significant contributions applying machine learning to digital marketing. During the peak of COVID-19 pandemic, Luke returned to Resultant as a Senior Data Scientist to work side by side with Indiana Governor Holcomb and Indiana Department of Health to apply data science to deal with the unprecedented crisis. He made significant contribution to the Covid project by leading the data science effort. Outside of the Covid project, Luke continues to make huge impact on other clients' projects as well. During Luke's free time, he continues to invest in himself with continuing education. Luke has taken more than a dozen online courses and earned related certifications. He recently finished his Master's Degree in Computer Science with a specialization in Machine Learning from the Georgia Institute of Technology. Luke loves to give back to the community. He was selected as one of the elite 19 fellows of Mitch Daniels Leadership Foundation. Luke was also one of the members of Stanley K. Lacy Executive Leadership Series (SKL) - Class XLV to learn more about building up community. Luke promotes Indy as the vice president of the Young Professionals of Central Indiana, acts as Indyfluencer Ambassador for the Indy Chamber's Life in Indy initiative, Indy Chamber Ambassador and IndyHub City Ambassador. Luke is also passionate about STEM Education, other than being a long term mentor for Nextech, he continues to advocate and volunteer for TechPoint and TechPoint Youth Foundation, serves on United Way of Central Indiana Technology Fund Work Group. Also, he writes columns for the IBJ, volunteers for SecondHelpings, and is a frequent speaker and contributor at Meetup groups like IndyPy, IndyAWS and IndyDataScience. Luke's hard work and community engagement have been wildly recognized by the State of Indiana with multiple awards from different organizations and agencies.   Who are the hosts? Austin Crites, CFA: Austin is a past-president and current committee member of CFA Society Indianapolis. Professionally, he is the Chief Investment Officer at Aurora Financial Strategies where he manages US-focused, all-cap, style-agnostic equity strategies as the core of client portfolios. Austin is a 2008 graduate of Marian University in Indianapolis where he is now an adjunct professor in the Byrum School of Business. Matt Henry, CFA: Matt is a Senior Investment Officer at STAR Wealth Management. He is also a Past President and a director of CFA Society Indianapolis. When he's not managing porfolios, Matt teaches Finance 300 at Ball State University. He enjoys air conditioning, wi-fi, and the conveniences of indoor living.  

We're talking to Lindsay Tjepkema because she's a leader in the world of marketing and content creation! As the CEO and Co-Founder of Casted, a podcasting platform for businesses, she's helping brands everywhere use audio and video content to amplify their messages. In this episode, Lindsay introduces us to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and stresses the importance of taking a strategic, data-driven approach in order to achieve the best results.Quotes“The whole philosophy is to get creative, have a conversation, prioritize human connection. Do the thing that your marketer's gut knows you should do, and hopefully that you're using data to know make a show, make a podcast, then amplify it.” Time Stamps:* (1:13) Meet Lindsay, and learn about Casted's marketing philosophy* (7:47) What is Amplified Marketing?* (13:53) Who is Amplified Marketing for?* (16:19) Using data to shape your content strategy and measure results* (27:20) Lightning round!Contact UsGot a topic idea? Hot take? Guest pitch?We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksConnect with Lindsay on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump's marketing toolsLearn more about Casted

We're kicking off the new year by talking to one of the foremost authorities on SEO, Muhammad Yasin, VP of Marketing at High Alpha—winner of multiple national marketing awards and recognized by the Indianapolis Business Journal as one of Indy's Forty Under 40. In this episode, Muhammad talks about prioritizing creativity over a technicality in your content strategy, tailoring your SEO strategy to pull in high-quality leads, and much more.---------Quote“Previously what would happen was you bring the analytical in first. They build the keyword list and they give it to the creative side. What I found over the years is that actually results in a poor outcome of content for creative because they're stuck in a mental box, not being their best self. I'm certainly not advocating ignoring everything algorithmically. What I'm saying is that the story has to come first.  Then second, you bring in the algorithm.”                                                                                                                                                        ---------Time Stamps:* (1:03) Get to know Muhammad Yasin, and what is a venture studio?* (6:05) How have SEO tactics evolved in the past 10 years?* (8:13) Prioritizing creative or revenue in your content strategy* (11:44) When should a company in the ideation phase introduce SEO into its strategy?* (15:44) Create an SEO strategy for a market creator * (17:23) Using SEO to target high-quality leads * (21:27) How to convince leadership to gamble on organic content * (23:10) Lightning round!* (28:01) Ryan and Drew's key takeaway --------Contact UsGot a topic idea? Hot take? Guest pitch?We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksFollow Muhammad on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump's marketing tools

Season 2 is here! In our first season, Drew and Ryan introduced Pillar Based Marketing and busted outdated SEO practices. Now that you've heard how PBM can drive page-one rankings, we're discussing the emerging trends for 2023 and previewing what's to come in the new season.---------Quotes“Pillar-Based Marketing is not just SEO, it's not just content. It's a new methodology that does things differently, looks at the world differently, looks at the outcomes that you should be expecting from your organic content differently and how to make decisions in everything from the technical to the creative.”---------Time Stamps:* (1:50) Looking back at season 1 and introducing PBM* (12:10) Recent wins from using PBM* (15:45) Emerging SEO trends in 2023* (16:48) Upcoming guests and topics in season 2* (20:29) Ryan wrote a book!* (21:20) Introducing a new audience feedback feature--------Contact UsGot a topic idea? Hot take? Guest pitch?We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump's marketing tools

What does it take to get your content discovered at buying intent? Garrett Mehrguth, Directive President & CEO, shares how you can position your brand at the right place, right time in our fast-paced digital environment.---------Quotes“My biggest successes come from when I make myself an apple and everyone else is an orange. I always lose when I try to convince people that my orange tastes better than everyone else's orange. Oranges are great, and I'm glad you've had oranges in the past but would you like to see what apple tastes like?” ---------Time Stamps:* (1:03) Garrett's path to Directive CEO & President* (4:12) Being bold in your SEO strategy* (10:36) Humanity in B2B marketing content* (13:48) Brand positioning at purchase intent* (22:11) Measuring ROI on SEO * (26:08) Lightning Round! * (31:10) Drew & Ryan's key takeaways --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksFollow Ryan on LinkedInFollow Drew on LinkedInFollow Garrett on LinkedInCheck out DirectiveLearn more about DemandJump's marketing tools

Do you have content translated into other languages, but struggle to make it work? In this episode, we're sharing localization secrets from an SEO expert that will stop your hard work from being turned into gibberish. Tune in to hear Hila Shitrit-Nissim, CMO at BLEND Localization, talk about the key aspects of localization every SEO manager needs to know, and why localization is more than just translating copy. Quotes“AI is helping us make work more scalable, efficient, fast, consistent, and coherent, and even saves us money and resources. But, we cannot do our work without the human aspect.”Key TakeawaysLocalization is not a matter to be left until the last minute. Bad translations lead to bad rankings.AI may be able to assist your SEO strategy, but it can't replace a human's ability to think outside the box and solve customers' pain points.As AI technologies continue to advance, the future of AI in SEO strategy may look like teams using AI tools to expedite their process.Time Stamps* (1:02) Hila's role at ClickUp and experience with AI* (4:56) How Blend uses localization in their SEO strategy * (7:30) Why the human aspect matters in localization* (14:29) Lightning Round! * (17:49) Drew & Ryan's key takeaways SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Ryan on LinkedInFollow Drew on LinkedInFollow Hila on LinkedInCheck out BLEND Localization's servicesLearn more about DemandJump's marketing toolsBecome a Pillar Based Marketing expert at DemandJump University

The traditional tactics for link building don't work anymore. In this episode, Jeremy Galante, Sr. SEO Manager at ClickUp, shares modern ways to build links that are sustainable and powerful. He breaks down why the key to winning at link building isn't always what you do, but how you do it, and offers advice for marketers looking to drive organic traffic.Quotes"Link building is not necessarily an exchange of links as much as an exchange of co-marketing elements."                                                               Key TakeawaysOld-school link building is dead, but new relationship-driven approaches to link exchanges are paying off.Your initial approach should not be about self-promotion or value propositions, but rather include analysis or an element of co-marketing.Link-building strategies can be the cherry on top of what you're doing to attract traffic, but good content is a baseline.Time Stamps:* (1:40) Jeremy's role at ClickUp and SEO philosophy* (4:47) The effectiveness of listicles in digital marketing* (8:19) Modern approaches to link building and link exchanges* (12:16) How to gauge the quality of a potential backlink* (14:13) Lightning Round! * (18:59) Drew & Ryan's key takeaways SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Ryan on LinkedInFollow Drew on LinkedInFollow Jeremy on LinkedInLearn more about ClickUpLearn more about DemandJump's marketing tools

Now that we've introduced our revolutionary Pillar-Based Marketing strategy, it's time to roll up your sleeves and put the digital pen to paper—that's why we're focusing our Writers Roundtable series on pillar pages and topics. In our last installment, Daniel Lassell (poet, copywriter, and creative writer) talks with Drew and Ryan about how to write content that people want to look at, where to find great content writers for your company, and much more.Quotes“Creative writers are taught in school how best to evoke emotion within a reader. It's about creating an emotional response that generates the next step in the buyer's funnel."Key TakeawaysIf you want to be competitive in the organic traffic space in digital marketing, your business needs to be a publisher as much as anything else.Content writing should drive action and knows how to engage with the audience.In a world of original content, creative writers are taking on the role of marketers and copywriters.Time Stamps:* (2:27) Why talk about creative writing on an SEO podcast?* (4:37) What separates an average writer from an excellent one?* (7:35) How can marketers become better storytellers? * (11:44) Different ways to measure the success of your content writing* (12:58) Lightning Round! * (15:00) Drew & Ryan's key takeaways SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Ryan on LinkedInFollow Drew on LinkedInFollow Daniel on LinkedInCheck out Daniel's poetry and moreLearn more about DemandJump's marketing toolsBecome a Pillar Based Marketing expert at DemandJump University

Now that we've introduced our revolutionary Pillar Based Marketing strategy, it's time to roll up your sleeves and put the digital pen to paper—that's why we're focusing our Writers Roundtable series on pillar pages and topics. In part 2, Amber Peckham and Tamzin (Taz) Walters, Senior Content Managers at DemandJump, share their process for picking a topic that is sure to drive page one rankings and results.Quotes“Find a way to give value in the same piece of content to your business objectives, the people who you want to [target], and also the people who you need to reach to create that network effect—so have value for more than one reader in the same piece of content.” - Tamzin Walters, Senior Content Manager, DemandJump“I'm not interested in staying at the top of the funnel for too long because that's not where our content needs to live. I like to get laser-focused on what data I need and love to ask questions... That's what will be interesting to the reader." - Amber Peckham, Senior Content Manager, DemandJumpKey TakeawaysDon't get so locked in on search engine-optimized keywords that you leave out the human element in content creation.Content writers need to embody the reader's headspace so they can understand their needs and wants while bridging the gap between the client and their audience.Good content often comes down to good research. By going the extra mile and diving deeper into topics, you can create better content that resonates with readers.Time Stamps:* (2:20) What goals should you set for your content topic? * (4:37) How to build out your network and stay relevant to your audience* (6:53) What type of research is relevant to your content topic and copy?* (11:42) Ways to measure the success of your content topic* (15:22) How to convince clients to write about certain topics* (23:43) Lightning Round! * (29:13) Drew & Ryan's key takeaways SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump's marketing toolsBecome a Pillar Based Marketing expert at DemandJump University

Solving challenging business problems is what Indianapolis entrepreneur Tyler Foxworthy does. His method is applying mathematics to develop the innovative technologies that are needed.It's a passion and professional pursuit that began early: Foxworthy received his applied mathematics degree from Purdue University in 2010 at age 19. A chief data scientist, he worked for KSM Consulting and DemandJump before starting his own company, Vertex Intelligence.Foxworthy discusses how his innovative solutions come together for businesses, the state of Indiana's tech ecosystem, the latest with artificial intelligence and much more.Sponsored by the Talent Resource Navigator, a new free online workforce center that offers the convenience of one-stop shopping for education and training needs in Indiana. Learn more at www.talentresourcenavigator.com.

Now that we've introduced our revolutionary Pillar-Based Marketing strategy, it's time to roll up your sleeves and put the digital pen to paper—that's why we're focusing our Writers Roundtable series on pillar pages and topics. In part 1, Andrew Gold and Clare Sheehan, Content Manager and Senior Content Manager at DemandJump, share how to get started with your pillar page and strategy—and what else you need to know before diving into researching and writing.Quotes“What helps me set up a pillar page is by asking, ‘What is my motivation for writing this piece? What are the pain points? What does my customer care about? What are they feeling?' Getting the imagery and the empathy into the introduction on the page first really sets the scene for the whole blog.” - Andrew Gold, Content Manager, DemandJump “When doing the research process, we're looking at articles and trying to find authoritative sources on a topic. It's really beneficial to read as much of the content that the competitors have pushed out relating to the topic as possible just to see what they're saying, and how it differs from messaging that we learned about in our kickoff call with the customer.” - Clare Sheehan, Senior Content Manager, DemandJumpKey TakeawaysThe pillar page is the main piece of content and should cover a broad range of information and sub-topics relating to your central subject.The best method to map out your pillar strategy is by first breaking down the pillar page topic, sub-pillar topics, and supporting keywords. Engage readers by placing yourself in their shoes in order to provide solutions to their pain points vs. selling a product.Time Stamps:* (3:09) What is a topic cluster or pillar page? * (4:11) What goes into the process of creating a pillar page?* (10:32) How to balance sales with storytelling* (13:03) Where to begin research on your pillar page topic* (22:30) What motivates you to be a writer?* (25:57) Lightning Round! * (30:00) Drew & Ryan's takeaways --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump's marketing toolsBecome a Pillar Based Marketing expert at DemandJump University

This week, we're taking a quick break but fear not, we're cooking up something special for you. Keep an eye on your podcast feed because the Writers Roundtable series kicks off later this month. Drew and Ryan are talking to some of the best content writers in the industry to share tips on how to write content that ranks and drives outcomes.If you haven't already, make sure to subscribe to the show on your favorite podcast platform and give us a like and review. Stay awesome and talk soon!LinksConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump  

The days of ranking content based solely on SEO best practices are over. In this episode, co-hosts Christopher Day and Ryan Brock introduce listeners to a more effective way to drive traffic and boost ROI: Pillar-Based Marketing (PBM). They share practical tips on how to get started, and later, announce an exciting new addition to the show. If you're ready to move past keyword stuffing and low-quality content to dramatically improve your marketing efforts, this episode is a must hear!---------Quotes“PBM throws everything we knew, or thought we knew, about SEO and driving organic traffic out the window and replaces it with a set of best practices driven by this philosophy that the experience of anyone buying online is not a funnel. It's not a one-way moving sidewalk.” - Ryan Brock“We don't communicate back-and-forth with one, two, and three word exchanges. We use sentences, and those sentences that we communicate to each other trigger other questions about what we're talking about. That's exactly what happens online.” - Christopher Day“It's very rare that you go directly to the buying stage, right? You're searching things for weeks, months, sometimes years, before you actually make a purchase. You're asking questions in and around that topic.” - Drew Detzler---------Key TakeawaysCreate a comprehensive cluster of content about your topicUse the exact keywords, phrases, and questions your audience doesLink and publish the content in a way that leads to impressive, page one search engine results--------Time Stamps:* (1:00) Introducing Drew Detzler, our new co-host!* (3:25) What is Pillar-Based Marketing (PBM)?* (10:26) Why do we believe in the power of PBM?* (18:37) How can I get started with PBM?--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Christopher on LinkedInConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about PBM at DemandJump University

Businesses can't afford to ignore SEO. In this episode, Marcia Barnes, CEO and Founder of Valve+Meter, shares tips for measuring organic search performance and optimizing content creation so that you can drive growth and increase revenue.---------Quote“The problem with instant gratification is our SEO work was getting 6 to 10 times more return on marketing spend than the paid media was, and so we started to really understand the power of SEO. Since then, we've been equipping our clients with good organic traffic methods through content, SEO, and conversion rate optimization to drive results that are helping people 10X the valuation of their business.” ---------Key TakeawaysWhen you can measure the return, you must.Invest in content. You will not see results from paid ads that you will from content.Clients who say marketing on the Internet doesn't work for them will get left behind.Time Stamps:* (:56) How Marcia became a marketing ROI expert with proven results* (2:15) How to demonstrate ROI on SEO spending * (5:16) Why it's crucial to measure the return on organic traffic converting into leads* (13:04) What attribute to look for when hiring marketers* (23:23) Marketing myths Marcia has busted along the way * (29:50) The top 3 must-have marketing tools* (30:30) Why it's important to consistently invest in learning new skills --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Marcia on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about Valve+MeterLearn more about DemandJump

According to Gartner's report on the future of B2B buying, customers don't play by the rules. They want content at the right time, served right back to them where it makes sense. In this episode, we talk to Heike Neumann, the VP of Marketing at Oracle's Global Advertising & CX pillar, to discover how you can keep up. She shares insights into content creation optimized to meet the needs of your customers, no matter what stage of the buying journey they're at.---------Quote“If you push the consensus creation out to when you have the contract literally on the table, that might go sideways really quickly. It's better to have consensus creation baked into the entire buying process so that you're not running up against the wall.”---------Key TakeawaysFor Heike, content creation comes down to knowing what the product is solving, and understanding who the players are and the challenges they face day-to-day. If you are able to optimize content for long-tail searches, you've already started personalization by meeting your potential buyer where they're at.You don't always need to tell brand new stories, but instead, evaluate what you already have and align it with audience research.Time Stamps:* (:56) Meet Heike Neumann, VP of Marketing at Oracle's Global Advertising & CX pillar* (2:15) SEO strategies for globalization* (5:16) How do you create content for every stage of the buying process?* (13:04) Optimizing for long-tail search and keywords* (23:23) Best practices for organizing your marketing team* (29:50) Marketing tools Heike can't live without --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksGartner's Future of B2B Buying Journey ReportConnect with Heike on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about OracleLearn more about DemandJump

SEO and digital marketing are evolving at a near-constant pace – are you keeping up? In this episode, Jeff Kivett, Founder and Principal at MediaFuel, reveals the strategies he's seen come and go over the past 20 years, as well as those that have endured the test of time. Jeff also dives deep into the evolution of SEO and digital marketing to share incredible insights for digital marketers. ---------Quote“I got this report and it's all this content that people search for. I go, ‘Well, this is interesting.' It's what we should be writing about because it's what people are searching for. This is like all the manual stuff we had to do back in the day… The moment of truth: we have our Monday executive meeting and we pull up the report – page one, baby. Look at that! I was blown away.”---------Key TakeawaysPost-pandemic workers are looking for more info on company culture; organic SEO can help by publishing content on workplace culture – key for any company's toolkit when attracting talent.For marketing agencies, it's not always about marketing to everyone with a business. Instead, Jeff says to aim for customers looking to attract new talent and are in it for the long haul.When building an SEO strategy, ask a lot of questions. Who's your ideal customer target? Who are the competitors? What are your goals? Time Stamps:* (:56) Meet Jeff Kivett, Founder & Principal at MediaFuel* (3:24) What's better to attract candidates: organic SEO or paid media?* (7:21) When did SEO first come on Jeff's radar?* (15:44) SEO strategies that withstand the test of time* (23:26) Marketing myths busted* (24:29) Advice for companies looking for a digital marketing agency* (25:39) Marketing tools Jeff can't live without --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Jeff on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about MediaFuelLearn more about DemandJump

Are you ready to join the SEO revolution, but not sure how to get started? In this episode, we dive deep into content strategy with Morgan Cooper, Head of Marketing and Customer Success at Ocurate. You'll learn how to align sales and marketing, focus on customer pain points, avoid vanity metrics, and more.---------Quote“We were writing what we thought to be the content that our customer wanted. In all honesty, there were very few interviews with our customers prior to drafting that content. When we didn't get the traction we were hoping for, it was like, ‘Well, why not?' And of course, we were not writing about where customers were at or what they cared about.” ---------Key TakeawaysThe customer's online buying journey is not linear, so content for content's sake is no longer enough. You need a content strategy to move customers through the funnel. Holding Sales and Marketing accountable to a revenue number takes you away from focusing on vanity metrics, and instead ties directly into efforts impacting the pipeline. Talk to your customers, always! Time Stamps:* (:55) How Morgan became Head of Marketing and Customer Success at Ocurate* (3:56) What are SEO strategies used in Saas?* (7:36) How to learn your customer's pain points* (14:26) How to align Sales and Marketing to avoid vanity metrics * (17:51) Staying authentic in your marketing* (20:35) Marketing tools for your content strategy * (27:20) Rapid-fire questions --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Morgan on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about OcurateLearn more about DemandJump

In this episode, we're talking about how to turn data into actionable insights that improve online campaign results with Dan Adams, Switchboard Software's VP of Revenue. You'll hear insights from Dan's 20+ years of experience in Technology/SaaS about navigating the data explosion, including advice on leveraging data science, creating data-driven go-to-market strategy, tools to organize data, alignment to target customer behavior, and much more.---------Quote"I've seen marketing efforts that haven't been generating the top 2 priorities... inbound leads and sales accepted opportunities. We want to drive all of our marketing effort towards those 2 things that really help us have a further picture: what does it cost to acquire a customer, and what is the ROI of our advertising spend? But it's all is based upon us generating more inbound leads and more sales accepted opportunities." ---------Key TakeawaysWhen working with clients to combine data into useful insights, Dan focuses on 3 key areas: 1) customer acquisition, 2) returns on advertising spending, and 3) the overall lifetime value of getting a new customer.You can move data from point A to point B, but if the data is coming in from numerous sources and is not clean, verified, transformed, or unified - you have a data dumpster.The first step in aligning content to customer pain points is meeting the customer where they are, then starting a conversation that can pivot into your company's value.---------Time Stamps:* (1:02) Dan's role at Switchboard Software as VP of Revenue * (3:11) Data and digital transformation as a way of doing business* (6:38) How to leverage data science to drive growth * (13:52) Tools to help organize data * (15:36) Improving the relationship between Marketing and Sales* (21:09) Creating a data-driven go-to-market strategy* (27:34) Rapid-fire questions --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Dan on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about SwitchBoard SoftwareLearn more about DemandJump

In a content-saturated marketplace, it's more important than ever to make sure you're providing value. That's why we talked to Daniel Dietz and Bryan Jurus, the U.S. CEO and Director of eCommerce of Longevity Labs, who have mastered this challenge as category creators. In this episode, they uncover the secrets behind their go-to-market success with a case study on how they grew sales from zero to $2.8M in 18 short months.---------Quotes“We realized that instead of taking this very broad approach of how to become longevity thought leaders, we needed to narrow down on those high-converting, highly interested consumers, and then start to establish and move beyond that into lookalike audiences... Within 30 day period, we experienced such an influx of growth that we realized we had hit something.” - Daniel Dietz, CEO, Longevity Labs, U.S.“There are some elements of technical SEO you need to pay attention to: do pay attention to page load speed because that affects the user experience... But if you're going to alter the quality of your content to try to make it fit more into what someone's telling you in the Google sphere of influence? No. Just make the best possible content you can and people will thank you for it. You'll get customers in the long run."  - Bryan Jurus, Director of eCommerce, Longevity Labs---------Key TakeawaysIt's not about just creating content, but it's about creating valuable content that is answering a particular question – that's what search engines rewardUse marketing and conversion data to influence product development strategy, especially if you own the SEO around a certain product segment.Technical SEO is outdated; pay attention to the user's search experience and create the best possible content to retain customers in the long run. ---------Time Stamps:* (1:02) Daniel and Bryan's roles at Longevity Labs * (7:20) How they discovered their target market's pain as a category creator* (10:57)  A pillar-marketing strategy that created awareness and leads to conversions* (16:13) The transformative results of aligning to your customer's desires * (30:13) Guests bust SEO myths and share their favorite marketing tools --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Daniel on LinkedInConnect with Bryan on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about spermidineLIFELearn more about DemandJump

Not every business is on-board yet with the SEO revolution, and that's why we're talking to Ashley Kizzire, Vice President of Marketing at AOE. She's leading the SXO charge in the architecture, engineering, and construction space, and has been creating content that gets results since 1995. In this episode, Ashley shares insights from her journey so far—like how to convince leadership to adopt your vision, as well as advice for getting content in front of a harder-to-reach audience that can apply to any legacy industry, and much more.---------Quote"For years… we've written what we think we should write about, but we didn't have any data behind it. We didn't know for sure but I thought that's probably what our audience would want to hear about. So now we know. Now, we can have the data and I really like being able to show that."---------Key TakeawaysGet ahead of the competition in legacy spaces with pillar-based marketing.Data helps take the guesswork out of content creation.Showing how you stack up in search results compared to competitors is an effective way to get leadership on board with your SEO vision.---------Time Stamps:* (1:02) Ashley's career journey into marketing* (4:24) Historic and current marketing methodologies used in the construction space * (6:08) Educating clients on forward-thinking marketing strategies* (11:49) How Ashley is employing pillar based marketing in a new space * (14:20) Using data to drive content marketing* (15:08) Convincing leadership teams to get on board with SXO marketing* (19:32) Rapid-fire questions --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Ashley on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about Advancing Organizational Excellence (AOE)Learn more about DemandJump

Christopher is the CEO of DemandJump and a serial entrepreneur having founded 9 companies, all in different verticals, with exits to companies including Comcast, Time Warner, Motorola and National Water & Power. Christopher also hosts the podcast 'Page One or Bust'. Through these experiences, Christopher discovered that marketing is the least served department in the organization with limited access to tools that truly help them know exactly how to drive the business forward by maximizing qualified traffic, that drives leads and converts to revenue. The vast majority of marketing tools enable marketers to do what they think they should do. Marketers are largely left to guess at what they should do next versus being equipped with the knowledge of what actions will help drive the business forward. Christopher is passionate about solving this massive pain point for marketers so that they can sleep better at night and be strategic contributors inside every company. Get in touch with Christopher Day: https://www.linkedin.com/in/christopherday2/ https://twitter.com/tophday https://www.demandjump.com/ Book your free Strategy Flow call today! https://www.outfieldleadership.com/#call Purchase Dave's book The Self-Evolved Leader here- https://www.amazon.com/Self-evolved-Leader-Elevate-Develop-Refuses/dp/1626346801 Get in touch with Dave: Website: https://www.davemckeown.com/ Twitter: https://twitter.com/davemckeown Instagram: https://www.instagram.com/davemckeown1/?hl=en

In this episode, you'll hear from a Fortune 100 Digital Marketing Director who shares advice on how to take “digital transformation” from a buzzword to a methodology – one that results in highly coveted page one rankings. We talk to Nick Wojdyla, Director of Digital Marketing and Communications at Cummins, to get some data-driven insights you won't want to miss, like picking the best SEO tools, creating a data management plan, and keeping your transformation affordable, plus much more.---------Quote"You got to have somewhat of an idea of who your customer is, somewhat an idea of what you want them to do, and what you're trying to gain at the end of the day. The data can come in as a layer on top of that to help prove or disprove some of your thoughts or theories. Just having a bunch of data is pretty useless unless you have a way to turn it into insights." - Nick Wojdyla, Director of Digital Marketing and Communications at Cummins---------Key TakeawaysAvoid being a tool-chaser by prioritizing tools that can provide customer insights, is omnichannel vs. automated, and can harmonize marketing and sales data.Presenting data analytics to your team is meaningless without actionable next steps.Avoid needing a digital transformation altogether with intentional adjustments year by year.---------Time Stamps:* (1:59) Defining what it means to be a digital marketer* (5:16) 3 tips for picking the best SEO tools * (7:52) Advice for building a data management strategy* (9:50) How data can bridge the gap between marketing and sales* (12:11) Why organic search is worth the wait * (16:56) How to keep a digital transformation affordable * (20:51) Quick hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Nick on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about CumminsLearn more about DemandJump

Content marketing isn't a new concept but the struggle to get to that essential number one ranking is an enigma that Christopher Day and his partner Shawn Schwegman are endeavoring to solve. Passionate about marketing tools and content as the foundation, Christopher and his team at DemandJump are disrupting marketing norms through pillar-based strategies. In this episode, you'll hear Christopher explain how pillar-based marketing goes way beyond SEO guesswork by letting the math lead the way. Christopher's theories around aligning marketing messages organically with customer behaviors not only disrupts the standard, but pioneers a whole new approach to marketing based on relationships. As with many entrepreneurs, Christopher has made mistakes in a variety of areas along the way. After graduating from Purdue where he ran a painting business to pay his way, he got into the brand new broadband business. While he eventually sold the company to Comcast and Time Warner, his tenure wasn't without the pitfalls and challenges of learning to lead, hire and manage. Eight companies later, Christopher applies three valuable leadership lessons as he continues to push the envelope in finding interesting ways to solve problems. I know you'll find those three lessons and Christopher's take on management as fascinating as I did. Learn more about https://www.linkedin.com/in/christopherday2/ (Christopher Day) and https://www.demandjump.com/ (DemandJump) You can find more information on all our episodes at https://my.captivate.fm/verticalelevation.com/podcasts (Vertical Elevation), and you can find Carol on Twitter https://twitter.com/CarolBSchultz (@carolbschultz )or LinkedIn: https://www.linkedin.com/in/carolbschultz/ (https://www.linkedin.com/in/carolbschultz/).

This episode features Stephen Messer, the co-founder and vice-chairman of Collective[i] and formerly, co-founder at Linkshare Corporation (exited for $500M). In the episode, you'll discover how Collective[i] disrupted the sales forecasting game with a pillar-based marketing strategy that built strong brand awareness and generated an impressive volume of leads, and much more.---------Quote "We must have a dialogue with our customers but they don't want to start the dialogue by having me lecture. They want to go and read it, research it, form their own opinion and belief, come back with the questions and debates, and have you convince them as an advisor. They don't want to be sold to because they've been sold to for too many years." - Stephen Messer, Co-Founder, Collective[i] ---------Key TakeawaysWhen you're the leader (in a disruptive category especially), weaker players will put out misinformation or make themselves look like the one who is winning.People will decide within the first paragraph if the content is valuable or clickbait.Content needs to solve a problem, and the brands that win at marketing are the ones who enter into a dialogue by taking their time and providing real value.---------Time Stamps:* (:59) Stephen's journey to co-founding Collective[i]* (3:23) Parallel between agile sales and agile marketing* (8:37) Content marketing for a disruptive product* (11:32) Making data-driven decisions for SEO strategy * (15:52) Stephen's advice for aspiring entrepreneurs on marketing--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Stephen on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about Collective[i]Learn more about DemandJump

In this episode, Adam Helweh, CEO of Secret Sushi, offers advice for turning page one rankings into results by using insight he's pulled from working with some of Silicon Valley's biggest brands, such as Edelman PR, Celigo, Broadcom, and others. You'll hear Adam's advice for creating future-proof content, reaching a more sophisticated audience, structuring your writing team, and much more.---------Quote"My guiding light has been to write and create the best [content] that you can create for the human being, but understand the things you need to make structurally visible to the devices that connect those human beings to the data. When you're able to do that and understand the content [the audience] is looking for and give them that, not only will your content usually rank really well, it'll be future-proof.”                                                                                                                                                                                                                       ---------Key TakeawaysEven if your content is well ranked, it won't drive results if the website is not designed for an optimal user experience.Content will only solve problems if it's the truth - this means using a writer who can avoid the fluff and get straight to the heart of the issue by understanding people's concerns. Always create for the human being, but knowing what's structurally visible on the devices that connect humans to data will help future-proof content and drive rankings.---------Time Stamps:* (:56) Meet Adam, and how he came up with the name Secret Sushi* (3:52) Biggest gaps in how marketing teams execute* (6:01) Adam's career journey to owning his own agency* (8:55) Navigating the SEO Wild West* (11:16) Optimizing the full search experience * (16:56) Adam's go-to marketing tools and utilizing freelancing *(24:03) Lightning Round --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Adam on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about Secret SushiListen to Marketing in the Raw podcastLearn more about DemandJump

In this episode, MJ Peters, VP of Marketing at CoLab Software, shares how the manufacturing industry is sitting on a marketing goldmine. She joins Toph & Ryan to share her secrets for getting products on page one of search engines and talks about the importance of a pillar page as search engines grow increasingly smarter, plus much more---------Quotes“If you just write the following SEO ‘best practices, you're going to eventually get to the point where you're diminishing the value of the content to the customer – and you don't want to cross that line.”---------Key TakeawaysMarketing leadership has to own and embrace the idea that everything is customer first – this means giving marketers the resources they need to know their customers deeply.When marketing creates intent to purchase, more people will come to your brand through high-intent conversion points on your website.Lack of SEO competitiveness in the manufacturing space gives early adopters of content marketing an advantage in reaching page one of search engines. ---------Time Stamps:* (1:15) Meet MJ Peters, VP of Marketing at CoLab Software* (4:40) Transitioning from founder-led sales to process-led sales* (7:15) Search engines are getting smarter* (9:30) Pillar page importance now that historical SEO tactics are dead * (12:20) Giving Marketers space to create good content* (15:38) Creating a category: capturing vs. creating Demand* (25:48) How manufacturers are sitting on a marketing goldmine*(28:44) Great content lands and stays on page one*(30:00) Quick Hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with MJ on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about CoLab SoftwareListen to The Industrial Marketing Show podcastLearn more about DemandJump

In this episode, Sangram Vajre, co-founder of Terminus and 3x author including the best-seller “MOVE: The 4-Question Go-to-Market Framework,” joins Toph & Ryan to discuss the new modern marketing approach to SEO, how content creation is the superior approach for reaching page one and driving better results, and much more.---------Quotes“It's so important to use the word 'marketing' as opposed to 'content', because at that time, even though we did not know... we could feel that this is going to spill over into a better way of marketing. It's a better way of creating demand. It's a better way of all the things that marketing needs to do... It's going to have ripple effects on the revenue and the business outcomes, and you don't want to miss out on what value is going to drive your customers."---------Key TakeawaysWhy content created for SEO is complementary to account-based marketingThe customer's journey no longer follows a linear model. Organic alignment to the customer journey is now more important than everBeing intentional in your approach is more important than being brilliant---------Time Stamps:* (1:15) Meet Sangram Vajre, Co-Founder at Terminus* (3:56) Webinars as a go-to-market strategy* (6:08) Sangram's journey to co-founding Terminus* (9:58) How ABM runs parallel to SEO content creation* (15:15) A new way to think of pillar-based content * (23:10) Inspiration behind Sangram's best-selling book* (26:29) Quick Hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Sangram on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about TerminusRead MOVE: The 4-Question Go-to-Market FrameworkLearn more about DemandJump

The vast majority of marketing tools enable marketers to do what they think they should do. None of the tools show a marketer what actions they should take that are best aligned and most relevant to their target market.Listen live as we discuss the marketing challenges faced by many businesses today and the tools you can use to drive qualified leads that maximize the potential of your business forward.In today's episode, Joseph is joined by our special guest Christopher Day, Co-Founder and CEO of DemandJump. He is a serial entrepreneur having founded 9 companies, all in different verticals, with exits to companies including Comcast, Time Warner, Motorola, and National Water & Power. Through these experiences, Christopher discovered that marketing is the least served department in the organization with access to tools that truly help them know exactly how to drive the business forward by maximizing qualified traffic, that drives leads and converts to revenue.  Christopher is passionate about solving this massive pain point for marketers so that they can be strategic contributors inside every company. The foundation of all things marketing is content.Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Video by Going Here.Show NotesSegment 1Joseph McElroy from Wise Content Creates Wealth is joined by Christopher Day, co-founder and CEO of DemandJump who has founded 9 companies from the North of Minneapolis. Christopher says that the last two companies are growing in several matters such as Technologies, Cost of living, etc. Nowadays, they are producing a School of Technology developing the same path they used to work with. Joseph talks about where Christopher has developed his career. He explains that after ⅘ years at school he started working in different places like a hospital, an airport and a stadium. Joseph asks him about his first company he worked for and the rest of them. He answers that his first company was Stock Up and they applied their system in Indiana, Oklahoma and Michigan. Second one was Comcast, and after Time Warner at which he worked in an extensive field in different areas. Then, Motorola and National Water and Power to which he developed concrete software and after 10 years of his own experience, he joined a couple of partners for 5 years now. Joseph wants to know him better and that's why he asks Christopher about his path and the concept ‘Technologies for Web Domain…'. Christopher explains that ‘when we work for people we ask to find any product info and the knowledge of the people who work on it to identify what to do. The path is to mix the different perspectives. Each topic is related to the others and when all of them are connected, they start working on'. Joseph asks him how long he has been working with this path. He says that he started 3 years ago. Joseph congratulates him because thinks that it is good research and Chsirtopher answers him that it is the result of 10 years.Joseph is interested to know about his life out of his business. Christopher mentions that he is involved in lots of different people's lives and the relationship is similar to play basketball. Segment 2After the break, Joseph asks Christopher how he connects with people. Christopher asks lots of questions to get the information he needs to start working with them. He mentions that people used to have pain or desires and he has to solve them as a professional. The path that Christopher uses is to conclude all the needs they look for by writing them through an email. It is important that clients trust the path he uses. Then, Christopher creates a project with contents. He mentions that there are two main purposes for Content: try to improve or identify the target market to sell anything, etc. Joseph asks him about the values of digital marketing. He answers that the main goal is to answer the customers' needs. They use different resources and tools to understand exactly what they look for. Joseph keeps saying the idea that content is a key factor and Christopher explains that his role is similar to a teacher.Segment 3In this segment, Joseph starts asking why content creation sometimes does not work. He answers that there are different reasons: The pillars are markers, consumers and a correct expertise position of the web domain to identify the competitors position. Christopher states that it is very important to manage the media culture to be attractive for marketers, customers, etc. He mentions that it is crucial to be in a good position in the digital media and social platforms since they give more opportunities to customers. Christopher says that the quality of the content is essential to be highly competitive.Segment 4In this last segment, Joseph asks Christopher if he can tell people what contents are right since there are a lot of things that go into the contents of marketing: behavioral, creativity, etc. Christopher mentions that content creation is about two things: science and art. He adds that there's a science aspect of it so he knows what the components they need to include their overlay of the human element of them how to make and how to bring it to life right. Christopher says that because of the pandemic, he has been doing a lot of guest appearances on podcasts as well as writing to take a moment to step back and reflect or think about how we could do better.He mentions that Technologies and things are moving so fast. Joseph asks Christopher about his new podcast show: ‘The page one'. He mentions that he and the team launched the first episode last week. This podcast show is about knowing the right concept of why they do marketing as they want people that haven't heard about them to learn about them and understand that they can help solve people's pain or fulfill their desires and get them next engaging with their team. Joseph defines this podcast as a revolution. In addition, Joseph wants to know a little bit more about demandjump. Christopher says that he and his team are so excited since they are getting close to 40 agency partners all across the globe. Finally, He adds that they want to go from their 40 agencies to 400 to 4,000 to 40,000. They plan to launch the Center of Excellence in the next 60 days max so… ‘we're super excited about that, we like to say we are not here to write the world, we want to help'.

This episode features Nate Skinner, CMO of Onfido, an AI-based technology that's creating a new standard for online identity services. He discusses why it's financially smart to build a long-term organic search strategy and the importance of making continuous content creation a key component. Plus, Nate shares insight into closing the gap between sales and marketing, and much more.---------Quotes“The first indicator that [organic search] was working was we were paying way less money in paid advertising... That was huge. That lets you do other things. Let's take those dollars and put them in events, or let's take those dollars and put them into customer advisory boards, or anything else that marketing needs to drive outcomes. It literally created space to do more.” - Nate Skinner---------Key TakeawaysInvest in organic search marketing for a more cost-effective long-term strategy.Extensive analysis only results in first-page rankings if paired with continuous content creation.Stay up-to-date knowing what questions your customers are asking in order to offer solutions with value.---------Time Stamps:* (1:15) Meet Nate Skinner, CMO at Onfido* (3:30) Biggest gaps in how marketing teams execute * (5:32) Nate's role as CMO at Onfido* (8:30) When SEO first came on Nate's radar* (14:05) Mastering customer-first marketing to increase organic search traffic * (16:25) Closing the loop between sales and marketing* (20:10) How to view SEO in the modern age* (23:32) Account-based marketing vs. broad-based marketing* (31:20) Quick Hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Nate on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about OnfidoLearn more about DemandJump

This episode features Christopher (Toph) Day and Ryan Brock, the CEO and Chief Content Officer at DemandJump, a marketing strategy platform that increases page-one rankings. Toph and Ryan kick off the inaugural episode by diving deep into modern-day SEO expectations vs. reality and share their ground-breaking strategy for organic search. Their conversation wraps up with a preview of topics you can expect to be covered by experts on the show - from search data to marketing tools, strategy, and more.---------Quotes"There's a paradigm shift in the way we think when we do marketing. It's time to stop thinking about your domain expertise. Stop thinking about your product and instead start thinking, talking, and writing about the most important and most connected questions in searches that your target market has right now. That's the key.” - Christopher Day“The search engines don't necessarily want you to think it's a game that you can win. That requires you to put in hard work, to be human, to ask hard questions, and to provide valuable content. When you think about it in those terms, it's a lot simpler than a lot of people imagine.” - Ryan Brock---------Key Takeaways4.5 million blogs will be written today, and 90% will see zero traffic. Their missing ingredient? Providing their audience actual valuable content that drives results.There are no fancy tricks to hack SEO success. The key to real results is giving your audience exactly what they want. Data for data's sake is not the sole component of a marketing strategy, but instead, be one of many that also includes an emphasis on crafting the right content.---------Time Stamps:* (1:00) Meet the hosts, ‘Toph' & Ryan * (5:15) Marrying the art of storytelling with target-market data* (9:40) How SEO has changed in the past 10-15 years* (17:04) Treating digital marketing the same as ‘in-person'* (20:40) Why you should beware of instantly-gratifying results* (23:30) Toph & Ryan share their inspiration for starting the podcast* (25:35) Upcoming topics listeners can expect to be covered on the show--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about DemandJump

Ranking on Page One of Google: It's the holy grail; what every company covets. If you're on page two, you might as well not even exist.Nearly all users click on a first page result. For the past decade-plus, there has been a ton of noise about how to hack your way to SEO success. But it's all BS. The only way to win is to create the content that your audience actually wants to read. That's what your customer wants, and that's what Google rewards. And they make the rules of the game.Content marketing must drive outcomes. There are endless ways to think about strategy, tools, and content creation. And a million myths to bust along the way.In this podcast we will share real experiences from the best business leaders and SEO experts in the world. The good, the bad and the ugly. They'll share their playbook for how they made it to page one, and how you can do the same.Welcome to Page One or Bust!, your guide to getting to where every business needs to be.Powered by DemandJump

DemandJump is a marketing strategy platform that uses AI to determine the most important keywords for driving search engine traffic, and in this edition of the UpTech Report, host Alexander Ferguson meets with the CEO of DemandJump, Christopher Day to learn more. Based on Google keyword analysis and understanding search intent, DemandJump's AI keyword research tool provides a game plan for content marketers who want to increase first page rankings. Artificial intelligence does the SEO keyword research, and in addition to providing the keywords, it also tells you the actual questions that people are asking related to the keywords. Once the new content goes live, you'll get a full analysis of which pieces of content and campaigns are actually driving sales. Plus, DemandJump gives you regular consumer insight reports that tell you how customers are behaving and what other competitors are up to.

Christopher Day is the Founder and CEO of DemandJump, a software that helps companies automate keyword and seo research, so that they can provide more valuable content, more consistently. In addition to assisting with content marketing, DemandJump can also attribute revenue to specific pieces of content, allowing companies to focus on what's working. DemandJump has recently just closed a $20mm round of funding to help grow the business. We discuss Christopher's background as a serial entrepreneur, DemandJump's approach to content marketing, and how they plan to use AI to grow their business. Learn more about DemandJump at DemandJump.com Visit us at MiddleTechPod.com Twitter Instagram Facebook LinkedIn Evan's Twitter Logan's Twitter

In February of 2020, former Walmart CMO and Zytara CEO and Founder Julie Lyle joined High Alpha Partner Kristian Andersen for a fireside chat about her career, leadership philosophy, and experience leading multibillion-dollar organizations. Julie is an entrepreneur, global business leader, and board director who has built winning brands and teams for the world's largest companies. She has been a CMO, CCO, and CRO for companies including Walmart, Prudential plc, hhgregg, Barnes & Noble, Raytheon, and DemandJump. Julie is currently building Zytara, a startup focused on blockchain aimed at retail CPG, brand building, and loyalty marketing. In this episode, we revisit Julie's Speaker Series where you'll learn: Lessons from her early experience in entrepreneurship How to navigate the politics of business Her philosophy of "taking the elevator down" The importance of data-backed decision making as executive leaders

Hello, everyone. Welcome back to CEO Secrets. I'm super excited to introduce our guest for today. He is an entrepreneur, a marketing genius, and the Co-Founder and CEO of DemandJump. Let's welcome, Christopher Day. Over the last 30 years, Christopher Day has become part of the founding team of nine different businesses. One of the major things he learned from his experience is that throughout all those businesses, the marketing aspect has remained a black hole. Companies would invest in marketing but the results are difficult to measure that's why marketers never really know if it's working or not. Christopher made it his mission to solve this pain point in a unique, elegant, new way. This led him to start DemandJump in 2015. DemandJump's Customer Behavior and Marketing Attribution Platform has revolutionized how businesses see if their marketing strategies are actually driving pipeline and creating revenue. The platform then uses the data to help these companies align their content, become more relevant, and create the next plan of action across all marketing channels. Let us hear from Christopher as he shares his marketing insights and how DemandJump was able to achieve 1,200% growth year over year and land a spot on the most prestigious ranking of the country's fastest-growing private companies. Top Takeaways: 03:37 What is the marketing secret to drive brand awareness 04:48 How the DemandJump platform works 14:51 Christopher's advice to anyone who's looking into venture capital funding 16:45 How to get a Fortune 250 company to work with a startup 19:34 How their company deals with offers of acquisition 22:10 How does a small local company compete with well-funded large enterprises 23:15 Why content is 100x more important than it used to be. 23:23 How to structure your content so you can win every time 23:55 The 2 hyper-competitive keywords that DemandJump ranks well for 28:32 What should a marketing department look like from a role's perspective? 34:04 The percentage of all web pages and blogs that actually get seen 36:44 The healthy budget to allocate to content creation 44:33 The value of having a creative person in your marketing team 50:38 What are the top tools from a technology perspective that marketing leaders should be using? 54:20 Why businesses should focus on aligning their content and becoming relevant to our market To know more about DemandJump, visit their website www.demandjump.com Christopher Day's LinkedIn: https://www.linkedin.com/in/christopherday2/ Episode Transcript

In this episode of Startup Hustle, Andrew Morgans and Christopher Day, CEO of DemandJump talk about Consumer Behavior. Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by Full Scale: https://fullscale.io/ Learn more about DemandJump: www.demandjump.com Learn more about Marknology: https://www.marknology.com/   See omnystudio.com/listener for privacy information.

Toph Day is the Co-Founder & CEO of Demand Jump which is a marketing software company with a mission for people that use DemandJump to get bonuses and promotions. In this episode, you’ll hear Toph tell us about his background growing up in a German Baptist household, which he calls Amish people with wheels, and how that helped shape his work ethic, about the many businesses that he’s started, ran, and sold, and about DemandJump and why he describes it as a central brain to help marketers make decisions. LinkedIn: https://www.linkedin.com/in/christopherday2/ DemandJump: https://www.demandjump.com/

How much more impactful could your company's marketing strategy be if you could understand exactly what content to create and the best places to publish it in order to keep up with the present trends? Well in today’s episode, you’ll hear from Shawn Schwegman, Co-founder and CSO of Demandjump. DemandJump focuses on taking the uncertainty out of digital marketing by allowing you to see what your customers and competitors are doing, and what you should be doing next to get out ahead. Shawn had only 5 minutes on the Powderkeg stage to pitch his company DemandJump to a live panel of investors and industry experts from our Marketing Tech in the Roaring 20’s pitch night we hosted this past February before the pandemic featuring some of the most innovative companies scaling in Middle America. The four experts you’ll hear from in this episode include: --Syam Nair | Executive Vice President, Technology, Salesforce Marketing Cloud --Miloni Madan | Private Equity Technology Investor at Warburg Pincus LLC --Aaron Gillum | Senior Vice President at 50 South Capital --Lindsey Groepper | President at BLASTMedia Today’s Presenter, Shawn Schwegman, is a professional Entrepreneur, who has been heavily involved with more than a dozen startup companies over the last two decades, both advising and working in pivotal roles running sales, marketing, technology, strategy and operations for companies in early and high growth stages. Tune in to hear more from Shawn! Figuring out your next career move doesn't have to be so stressful. So why not try Powderkeg Matches? By joining Matches, you’re joining a community of thousands of top professionals in the Powderkeg community to get connected with outstanding people at the hottest tech companies between the coasts. Get matched with great employers, land your next major opportunity, and get started today! Please enjoy this pitch with Shawn Schwegman of Lessonly!

Luke Zhang had offers from the biggest tech firms in the country when he graduated with three degrees—in computer science, software engineering and mathematics—from Rose-Hulman Institute of Technology. But Zhang chose to take a job instead with DemandJump in Indianapolis, a move he attributes to the people he met during a TechPoint internship program and the desire to be in a place where he could make a difference. Zhang, who came to the U.S. from China as a teenager, talks with podcast host Mason King about what makes the Indy tech community special and how it could market itself better. And he explains why he takes people skills as seriously as he does his math skills. To read more about Zhang, check out this story by IBJ reporter Anthony Schoettle, who talked to Zhang's colleagues, including his boss at DemandJump who called Zhang a "generational talent." IBJ photo/Eric Learned

Key Takeaways: We’re living more and more in a multi-device world and this is making digital marketing more challenging. It means that we have to be on everywhere our customers are at all times and mobile is a major component of that effort. Attribution is an ongoing problem that most of us haven't solved yet. As we work to truly understand attribution in a multichannel and multi-device world, we need to think about customer lifetime value (LTV) and what channels have the biggest impact on it. The beloved marketing funnel we all learned about in college is broken and it’s time to admit it and move on. Now, we have to take the dynamic customer journey in account when thinking about delivering the right offer to the right person at the right place. Full Shownotes: https://www.lumavate.com/podcasts/why-the-traditional-marketing-funnel-is-actually-broken

The internet has changed the way businesses market to customers. DemandJump builds a suite of solutions to help brands target customers with precision. Co-Founder & CEO, Christopher Day jumped on a call with us from Indianapolis in the USA to share his story!  Enjoy    

Precision targeting… Imagine if you had a map that showed you where your target customers actually made their decisions to buy.  Christopher “Toph” Day is Co-Founder & CEO of DemandJump. Based in Indianapolis, Toph’s team helps marketers outmaneuver their competition & double their marketing performance using the Traffic Cloud Customer Acquisition Platform.  With $6M in venture capital from Revolution, Flyover Fund, and Hyde Park Venture Partners, DemandJump is out to make customer referrals far smarter. What’s not to like about that? In this 20-minute conversation, Toph reveals how he’s building the organization that’s building one of Indy’s fastest-growing companies.

In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump’s Customer Acquisition Platform shows marketers exactly where to focus to drive revenue. Before DemandJump, marketers could only see the last touch point that led their audience to them. Now, marketers can reach their audience three steps before customers reach them - or their competitors. Marketers use DemandJump to makes sense of digital data to uncover the best traffic driving sources specific to their brand(s), outmaneuver competition, optimize budget allocation and drive revenue growth across digital marketing channels (and soon, offline channels). DemandJump empowers marketers to ensure their marketing spend truly optimizes revenue generation. Simply put, DemandJump transforms artificial intelligence into revenue. Special Guest: Christopher Day.

This week’s guest is Christopher Day. Tune in to hear my conversation with Christopher and how he went from working on the family farm to becoming a tech leader and being named in Indiana Business Journal's Forty Under 40. Christopher has led multiple businesses to acquisitions by companies such as Comcast, Time Warner, and Motorola. Currently, he is the co-founder and CEO of DemandJump, which has won awards such as TechPoint's Startup and Innovation of the year in 2016 and Best New Tech Product in 2017. You will also get an insight into a very important SaaS tax law that Christopher played a large role in getting passed and signed by Governor Holcomb last week!

This week’s guest is Tom Eggleston. Tune in to hear my conversation with Tom and his market disrupting career that has led him to winning an Emmy Award, pitching Fidel Castro, navigating a hostile takeover, leading an IPO at Amway, exiting with an automotive startup for $100 million, backing Bob Dylan’s music producer in a medical venture, winning an APEX award for his work as the CEO at CP Morgan, and applying machine learning to real estate data in his current venture, RENU property management. Tom’s midwest venture fund, Charmides Capital, currently boasts a portfolio that includes Hyde Park Ventures, M25, Sigstr, Realync, Emplify, DemandJump, Bolstra, and Odyssey Media Group.

Christopher Day. He’s been a successful entrepreneur, having sold two companies to a Fortune 100 company before turning 40. He’s had businesses from residential painting to investment banking doing cross-border M&A transactions. Along the way, he has found time to mentor other entrepreneurs and participates in helping solve legislative issues to foster entrepreneurial growth in the State of Indiana. He’s now building a platform with DemandJump that is looking to solve prescriptive analytics and qualified traffic. The DemandJump team has discovered marketers only have 20% visibility of their actual ecosystem. Famous Five: Favorite Book? – Good to Great What CEO do you follow? – Jack Welch Favorite online tool? — One Pager How many hours of sleep do you get?— 4 If you could let your 20-year old self, know one thing, what would it be? – “The power of relationships”   Time Stamped Show Notes: 01:48 – Nathan introduces Christopher to the show 02:36 – DemandJump sells their platform on a subscription basis 02:41 – They have annual subscriptions and professional services 03:10 – 82% of the revenue is from SaaS, 1% is from a one-time payment and the rest is for the other model 03:48 – DemandJump allows marketers to have 100% visibility of their competitive ecosystem, which is the first time this has been made possible in history 04:57 – They show marketers where to focus to capture traffic from their competitors 05:15 – Average annual contract value is $45K with beta customers 05:30 – Average annual contract value now is $100K -$250K 05:43 – DemandJump has started to work with mid-market companies 06:00 – Self-service for mid-market will be from $200 to hundred million 06:27 – DemandJump currently has 22 customers 06:50 – DemandJump is getting close to their million dollar revenue mark 07:11 – DemandJump was launched in 2015 07:36 – The traffic cloud was built in October 2016 08:05 – 2016 revenue was $165K 08:20 – MRR by December 2016 was $10K 08:30 – 2017 goal is to hit $1.5 in ARR 08:54 – DemandJump raised $4M with 18 Angel investors on their board 10:08 – DemandJump is looking to raise another $5M with a 15% pre-money valuation 11;12 – Christopher sold software companies before 12:00 – Annual logo churn is 8-9% 12:24 – Annual revenue churn is almost the same with logo churn 13:00 – CAC is around $10K 13:31 – Most of DemandJump’s customers pay annually upfront 13:55 – Paid marketing spend was around $5K 14:19 – 40% of DemandJump’s budget goes to sales and marketing 15:49 – They will double or triple their paid marketing spend because of their target 17:20 – Assumed LTV is 36 months 18:54 – Team headcount is 17 19:29 – They’re all based in Indiana 19:40 – 7 are in engineering, 3 focus on customer success, 3 on sales, 2 on marketing and a newly hired CFO 21:17 – The Famous Five   3 Key Points: Marketers will have a HUGE advantage if they have 100% visibility of their ecosystem. Paid marketing should be aligned to your target market, otherwise you’re just wasting your money. Relationships and networking is of the UTMOST importance.   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

This Thursday, AOL co-founder Steve Case’s sixth Rise of the Rest tour is making a stop in Indianapolis, IN, where Powderkeg’s headquarters are proudly located. Ten local tech companies will participate in a pitch competition that showcases the best in Indy entrepreneurship and promises a $100,000 investment for the startup that comes out on top. In anticipation of the event, I gathered all ten finalists for candid roundtable discussions about their companies, their struggles and successes, and the state of Indianapolis as an ecosystem for tech innovation. In this first half of our two-part episode, I speak with the heads of DemandJump, 120WaterAudit, PoliticalBank, Torchlite and Fuzic. Our conversation is a great introduction to a few of the high-growth companies that will be competing at the sold-out event on October 12. If you didn’t manage to snag a ticket to Rise of the Rest or don’t live in Indy, don’t worry, because Powderkeg will be broadcasting the entire event from Union 525 in downtown Indianapolis with the help of our friends at Edge Media Studios. Just visit RotR’s Facebook page on Thursday to tune into the livestream and see which company goes home with the check. Until then, enjoy our exclusive chat with these five breakthrough entrepreneurs, and check back next week for our second roundtable featuring the remaining finalists. In this episode with the first five RotR founders, you’ll learn: --- Why Indianapolis is rapidly becoming the nation’s tech nucleus --- How the success of ExactTarget paved the way for Indy’s current generation of tech startups --- Key pivots each startup has made on its journey to becoming a successful business --- How their pitches have changed to reflect the evolution of their companies --- Ways Indianapolis can still improve as a hub for global tech companies --- If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast. Check it out at powderkeg.com/itunes

In this episode we talk to Daniel Nasharr, Vice President of Sales at DemandJump.