Podcasts about pattern89

Ep. 136: AI is promising fundamental changes to the business of music and its creation. But what about the part where music is connected to the fans? Virginie Berger is a long-established music-tech industry expert and like many people working in innovative areas of the music industry, she's been doing deep research into the role AI will play now, and in the future. In this episode, Music Ally's Editor Joe Sparrow picks Virginie's brains on the role that AI will play in music marketing and fan engagement.  Virginie explained how AI tools are already streamlining community building, creating unique fan experiences, and generating content. Virginie: https://www.linkedin.com/in/virginieberger/ - AI-driven platforms "Endel" create personalized soundscapes based on the listener's environment and mood,  - "TheWaveVR," transforms how fans experience music by offering interactive and immersive virtual reality concerts.  - “Landmrk” uses AI to unlock exclusive content for music fans based on their geographical location.  - Arsenal London's chatbot, "Robot Pires" - Character.AI's Chatbots: Character.AI offers chatbots that fans can customize based on their interpretation of a character. These chatbots can simulate conversations with the character, providing a unique, personalized fan experience - “Cortex” and “Pattern89” analyze historical performance data to predict the success of future content, optimizing posting schedules and content types for maximum engagement. - Socialbakers (emplifi): An AI-driven social media management platform that provides advanced audience insights, content creation, and posting optimization for social media management. - Predis.ai: An AI-powered social media marketing platform that can assist in content creation and optimization for various social media platforms. - Symphony: An automated marketing platform that can help artists streamline fan development and engagement, providing AI-powered tools for content creation and audience analysis. - FeedHive offer advanced audience insights, content generation, and posting optimization for social media management.  In Rainbows From The Basement: https://www.youtube.com/watch?v=sWqDIZxO-nU Flipping omelettes: https://www.guinnessworldrecords.com/world-records/most-flips-of-an-omelette-in-one-minute ------

In the fast-paced and highly competitive world of digital advertising, maximizing return on ad spend is essential for the success of any marketing campaign. Fortunately, advancements in Artificial Intelligence (AI) have paved the way for powerful marketing tools that can significantly boost ROI. These AI-powered solutions have revolutionized the way businesses approach digital advertising, offering invaluable insights, optimizing ad creatives, and enhancing customer targeting. As a result, marketers can achieve improved conversion rates and higher returns on their marketing investments.In this comprehensive article, we delve into the realm of AI-powered marketing, exploring how these cutting-edge tools learn from historical data, generate optimized ad content, and execute personalized campaigns to maximize organic traffic. The marriage of AI and automation has proven to be a game-changer, bringing unparalleled efficiency and innovation to the advertising landscape.We present a curated list of the top 10 AI marketing tools that every savvy marketer should consider leveraging for their advertising endeavors. From Phrasee's AI-optimized brand language that boosts click rates to Persado's emotionally compelling AI-generated ad content, each platform brings unique value to the table. Pencil's AI-powered videos and copywriting deliver proven ROI, while Jarvis.ai crafts creative and SEO-optimized content for diverse audiences. Pattern89's AI-driven predictive advertising helps marketers make data-driven decisions for optimal ROI.Additionally, we explore Synthesia's AI-generated video content that enhances engagement and Anyword's AI-powered copywriting for high-converting content. These platforms empower marketers to make informed choices and select the most impactful ad creatives, ultimately leading to an enhanced return on ad spend.In conclusion, AI-powered marketing tools have ushered in a new era of digital advertising, redefining the way businesses engage with their target audiences. By embracing AI's potential, marketers can tap into the vast potential of automation and data-driven insights, elevating their advertising campaigns to unprecedented levels of success. In today's fiercely competitive digital marketing landscape, incorporating AI marketing tools is an intelligent approach to achieving remarkable returns on ad spend.

To follow the career of RJ Talyor is to understand why Indianapolis is MarTech's capital. With early chapters at ExactTarget and Salesforce, to founding two companies in Geofeedia and Pattern89. Now Vice-President of Product Marketing for Shutterstock, after the company acquired Pattern89, RJ empowers marketers through the use of artificial intelligence.In this episode, RJ talks about the history and future of marketing, the ups and downs of starting two companies, and how DE&I influenced Pattern89's core value of “building a company representative of the country”.

Our guest for Wise Content Creates Wealth Podcast is R. J. Talyor, CEO and Founder of Pattern89, an AI platform for digital marketing. Pattern89 analyzes ads across 49,000 creative dimensions and 500 billion marketing data points to predict which creative decisions will perform for future campaigns. A 15-year tech and startup veteran, Talyor led teams at ExactTarget and Salesforce prior to launching Pattern89. Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Video by Going Here.Show NotesSegment 1 Joseph introduces the topic of today's episode “AI's role in predicting decisions for future ad campaigns”, and brings up an anecdote relating to wise content regarding being unaware of something is wise content until after it is created. The anecdote surrounds Joseph's other podcast Gateway to the Smokies, where he had a guest who is very influential in a niche community, causing a spike in people downloading the podcast and going to the accompanying website to learn more. Joseph then introduces his guest for today's episode R.J. Taylor, the CEO and founder of Pattern89, an AI platform for digital marketing. The two discuss R.J. 's time as a professional swimmer, where he specifically participated in swimming in open water, which as he describes is less about being the fastest and more about outlasting all of your other competitors. They also discuss the other aspects of R.J.'s daily life, specifically his hobby of bird watching, which is a very popular pastime in the Smoky Mountains. Joseph and R.J. discuss R.J.'s professional life, and how he was able to grow with a company straight out of college while at the same time also earning his masters in English.Segment 2 Joseph and R.J. discuss R.J.'s time spent helping grow the company he works at, and R.J. explains how he noticed a gap in the industry that was a lack of the creative aspect and creative decision making. R.J. found that through machine learning creative decisions are more easily and effectively made, that brings the most interactions with the ad campaign. And, that is exactly what Pattern89 does, which is figuring out which creative decisions should be made as efficiently and effectively as possible. R.J. explains the 5 billion creative data points that Pattern89 makes use of, and how Pattern89 makes use of these creative data points to figure out which aspects of the pieces of content are performing either well or poorly. R.J. explains how Pattern89 finds a variety of patterns that bring about this, including but not limited to days of the week, seasons, time of day, and many other dimensions. The two discuss how R.J. was able to obtain all of this data, and R.J. explains how he likes to compare it to going door to door to his previous clients to get all of this data, and it took him two years to obtain the amount of data necessary to make these predictions. R.J. explains how Pattern89 has been very helpful to different brands and people to help them bounce back from the effects of the Covid-19 pandemic.Segment 3R.J. explains where he see's AI's role in creative marketing, and how he believes that we are only seeing the beginning of what AI can do in the creative space from a bunch of different angles. Joseph and R.J. discuss a recent seven figure sale of an AI generated art piece, and whether or not the end product of the piece was what was actually purchased for seven figures or the algorithm behind the art piece. R.J. explains how he believes that humans are the ultimate creators, and AI can be used as an assistant or a tool to assist in artistic pursuits. The two discuss human's tolerance of errors, and how humans are more tolerant of errors in content, such as spelling errors when a human is creating content. But, when an AI makes a similar mistake humans are less tolerant, and expect nothing but perfect from AI generated content. Joseph brings up the social media campaign that Lil Nas X created surrounding his first song “Old Town Road” that launched him into stardom, and whether or not AI would be able to replicate something like that. R.J. continues off of that point saying that AI would not be able to replicate what Lil Nas X did, and that phenomenon is a human experience.The two also discuss ethics with AI, and how R.J. believes that ethics is the greatest risk associated with AI, as AI does not do well with ethics unless trained correctly.Segment 4Joseph and R.J. discuss where they believe successful marketing teams will be in terms of their relationship with AI in one year and in five years. R.J. brings up the point that technology has changed so much in such a short amount of time, bringing up how in 2007 with the release of the iPhone it started people to discuss their “mobile marketing strategy” but in 2021 mobile marketing is an assumed part of one's marketing strategy/ R.J. continues to explain he believes this will also happen with AI, how in five years incorporating AI in one's marketing strategy will be assumed and necessary.

Artificial Intelligence (AI) is a hot topic but many agency owners wonder how, exactly, it can benefit their shop. They get how it works but they think that either a) they don’t understand it enough to deliver on it for clients or b) they can’t afford the AI tools out there for agencies. The truth is – now is the time to experiment. Most agencies are at the infancy stages of learning about AI and how to use it to serve clients better. But we have to get up to speed or we will find ourselves left behind. The good news? It’s within your grasp. It’s with these challenges in mind that I was inspired to reach out to RJ Talyor and have him on the show. RJ’s SaaS company, Pattern89, works with agencies and brands and improves their ad effectiveness and efficiency by measuring over 49,000 characteristics of a digital ad. With that data, they can provide insights on what’s working and what isn’t, as well as the predicted shelf life of any ad. Through their analytics, they’re also able to predict with over 95% accuracy whether or not a piece of creative is going to work. In this episode of Build a Better Agency, RJ and I discuss the many ways AI insights are quickly becoming a necessity for agencies of all sizes. We look at the specific data it can provide, as well as how an agency can begin to experiment while convincing even the most dubious of clients of its importance. We also talk about the way the creative life cycle is changing, how agencies approach AI wrong, and what is coming next in the world of artificial intelligence. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The specific data AI for marketing can give to an agency Why AI doesn’t undermine creative How small to mid-size agencies are leveraging AI marketing insights Why AI is quickly becoming a need-to-have for agencies of all sizes How the creative life cycle is changing How iOS 14 is changing the way marketing will work Why the speed of change is disruption A/B testing Ways agencies can begin to dip their toes in AI Where agencies get AI wrong What is coming next in the world of AI

This podcast interview focuses on product innovation that has the power to change the way that marketers create. My guest is R.J. Talyor, CEO and Founder of Pattern89R.J. has been a B2B software entrepreneur for well over 15 years. He fulfilled various roles ranging from strategist, director Product Marketing and VP of Mobile Products at ExactTarget, became VP of Messaging Products at Salesforce, and served as the VP of Product Management at Geofeedia. He’s recognized as one of the Indianapolis business Journal’s 40 Under 40.In 2016 he founded Pattern89. With this company he’s on a mission is to inspire creativity – and to build something that will change marketing forever. Their strong believe is that AI will make brands, agencies, and marketers more creative, and more human in an increasingly automated world.This inspired me, and hence I invited R.J. to my podcast. We explore what’s broken in marketing – especially on the creative side. We discuss how marketing is becoming more and more metrics driven, while we still make creative decisions based on gut-feel (often by the highest paid person in the room). We also dig into what it takes to build a remarkable software business – creating software that’s extremely sticky – software that people want to use.Here are some of his quotes:Marketers spend a ton of time on audience development, on reach, on frequency. Everyone talks about journeys, but they don't talk about creative.What I saw was that there's a better way to create what images or videos or copy that you see, and machine learning provides marketers with tools to allow them to do that, like never before. So, the big problem is how do we get more efficient at the creative process, without asking marketers to act more like machines?What they want to do is understand if their idea is going to work or not. And so marketers are kind of trained themselves into machines to try to compute that when we should say: “Hey, no, no human marketer, go create something else. You're the creator, you're the idea person, you're the idea. Machine machines can come up with ideas, let the machines simulator validate what's gonna work, and you human, you do what humans can do best.”During this interview, you will learn four things:That very often stickiness of your applications increase not by building a better User Interface to perform a task, but by making it magically happenHow you can help your customers make a difference is by avoiding the ‘highest paid person in the room’ to feel inclined to make a decisionWhy your future success and momentum can be hidden in killing your darlings i.e., get rid of those things you’re just hooked to.How Data-Coop across your customers can shift from a nice to have into your primary selling pointFor more information about the guest from this week:R.J. TalyorWebsite Pattern89 See acast.com/privacy for privacy and opt-out information.

Tonya Hall talks to RJ Talyor, CEO of Pattern89, a company that leverages AI to predict advertising performance. Learn more about your ad choices. Visit megaphone.fm/adchoices

RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best – before you spend a single dime on ads. Handy eh!? In this episode he lets us in on what images are working best right now -AND how to work out the perfect image 'rules' for your brand. We also get into AI image assessment, AB testing and whole lot more. Oh, and a little bit around the IOS14 changes too... Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Think about the last ad you saw an ad that had an image of someone’s living room. What color was the throw pillow on the couch? Was there a dog present? How many people were pictured? You might not know the answer to those questions, but the marketers who put that creative together sure do, and you better believe that they thought long and hard about each of those aspects and dove deep into some data to decide exactly what to include in the adThose minuscule details may seem frivolous to the naked eye, but the data proves that every decision you make in your creative process has an impact on the bottom line, and the ecommerce businesses that pay attention to the data while still putting their own spin on the creative aspect are the ones that are rising to the top.R.J. Talyor is the founder and CEO of Pattern89, which uses A.I. and machine learning to analyze advertising and guide marketers toward the performance metrics that matter. On this episode of Up Next in Commerce, R.J. takes us through the most recent trends report that Pattern89 put out, which includes some important information about why businesses should be paying particular attention to copy and hashtags. Plus, R.J. gives tips on how to avoid the trap of following “best practices” and why creativity will always win.Main Takeaways:Big-Time Creative, Small Time Dimensions: Marketing creative is made up of tens of thousands of dimensions, all of which can be measured and distilled into performance metrics. And when those metrics are measured, you can utilize that data to inform the decisions you make about what elements are more beneficial to include in your ads (like an orange pillow versus a blue pillow and a cat versus a dog).#WorthIt?: Including hashtags in your marketing copy is a method to improve performance. The flip side of that argument is that hashtags have a cost, particularly if you overlay a hashtag on an image or video. The Same… But Different: When developing creative, marketers are often looking at the same data, trends and industry reports, and they are following the same “best practices.” The trick is to take the information and make it your own in order to develop creative that stands out rather than just gets lost in the sea of “what works.”For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Welcome back to Up Next in Commerce. This is your host, Stephanie Postles. Joining us today is R.J. Talyor, the CEO and Founder at Pattern89. R.J., welcome.R.J.:Hey, thanks for having me. Appreciate it.Stephanie:Yeah, I'm excited to have you on the show. I just downloaded your report, as you saw, right before the interview and I feel like there's some good juicy stuff and the things that you guys are doing and we'll have a lot to talk about today.R.J.:Yeah. Great.Stephanie:So tell me a bit, what is Pattern89 and how did you go about creating that?R.J.:Pattern89, what we do is we predict creative performance with machine learning and AI, and I've worked in digital for almost 20 years now. I worked at ExactTarget and then at Salesforce and then at another social startup, and learned quickly that marketers are spending so much time creating journeys and figuring out who their audience is, but still use a lot of their gut on what creative to put in front of those audiences, or in the places in the journey. While data is being used to figure out what and who, it really is on the creative side, still kind of a gut decision. And so set out about four years ago to help marketers use AI and machine learning, to predict creative performance, and now we're a 25 person strong scale up and serving customers all over the globe.Stephanie:That's awesome. I was reading a bit about your data co-op and how many brands you have that you get to look through all the data, so give me a little bit of like the behind the scenes of what kind of brands do you have in there, if you can share, how many do you actually have, and how do you go about looking at all of their data?R.J.:Well, when we started the business, we knew we needed a giant data set in order for the machines to find patterns and outliers that would actually help creatives, and so we started offering a free scorecard or creative assessment in exchange for joining the co-op. We're almost at 2000 brands who-Stephanie:Wow.R.J.:... have connected their accounts to Pattern89. And our machines, they don't actually look at anything that's identifiable. Instead, they're looking at 49,000 different creative dimensions of a piece of creative and tying it to a performance metric. As an example, it might look at a picture of a living room and say, "All right, there's a couch, plants, window. Is there a human or not? What color is the couch? Is there a blanket on the couch? Is there a dog in the picture?"R.J.:Then associate that with a performance metric, like, did it drive X purchases or Y video views or X views, so then we can understand in aggregate what are the patterns and outliers that we're seeing across massive amounts of data, so that we know living rooms actually perform better when there's an orange throw pillow on the couch, for example, like the one small detail. So massive amounts of brands, massive amounts of data, and really granular creative insights.Stephanie:Very cool. How do you go about, if you're looking at that kind of anonymized data and you see something doing well, how do you know it's doing well? Maybe because it's a Nordstrom where it's like, well, of course they have brand recognition, it's very easy to buy from them, versus a brand new D2C company where maybe one of their ads is doing well, or it's not doing well and it's kind of getting skewed because they don't have that brand recognition.R.J.:Yeah. That is a big question. The first thing to know is that our data science team uses a set of statistical tests to kind of ferret out what is actually driving the performance or not driving the performance, so that we're not chasing after kind of red herrings. The other thing is from an audience perspective, the history of that audience use, so is it a brand new audience or is it a legacy audience? Is it a customer loyalty audience or something else like that? Those are all the components that are also taken into account so that we can distinguish between maybe the brand legacy of a Nordstrom versus an up-and-coming D2C startup and still provide statistical significance at over 95% competence.Stephanie:Got it. What things do you think are going to work in 2021? I mean, I was just going through the report that I mentioned earlier and I mean, it was cool because it's all the way down to "Here's certain emojis and colors and imagery is up, but maybe with multiple people or one person and video's down." So tell me a little bit about what you guys are seeing and predicting to work well when it comes to advertising and copy in 2021.R.J.:Yeah. Well, the first thing that it's important to notice, the creative lifecycle has shrunk and rom a creative life cycle perspective, it's just a lot shorter than it's ever been. In addition to the creative life cycle shortening, what is performance in those creatives is changing as well, so the best advertisers have a 2:1 image to video ratio. While video performs a lot better in general, image to video 2:1 is the best performer for top performers in the dataset, and we're seeing more and more emphasis on video and video performance, but videos tend to be more expensive, so 2:1 is a good framework.R.J.:Then taking a look at what's trending and what's forecasted to be a performant in 2021, we see things like TVs and electronics really improving cost per clicks, also spas and massages, those types of things. And then maybe not surprising, we're seeing a lot of isolated people, so one face in creatives and those people are reading or studying or doing something by themselves, which kind of reflects the world that we're living in, especially as we head into 2021.R.J.:One of the surprising things, and sorry for all the cat lovers out there, is that pets typically do very well, dogs and cats, but we're actually seeing cats driving performance down. So it's more expensive to advertise with cats in 2021, so just keep that in mind as you're here.Stephanie:That's funny. Don't put a cat in your ad.R.J.:Yes, exactly. Yeah. But consistent performers, things like images or videos of those people exercising, phones, images of cities, those types of things are really staying flat. This is all going to change by audience and by brand, but in aggregate, those are the things that we're seeing rise, staying steady, and then underperforming in terms of predictions.R.J.:The other thing that we analyze is color and the importance of color driving performance in 2021. In December, we're really seeing kind of teal colors and blues perform best, but what's trending up in 2021 are, it's kind of this peachy color, and I can give you the exact hex code for the designers out there, but peach and dark green are really trending up and they've been trending up over the last three years, while kind of a pinky and a brown color are really trending down for the last three years and will continue to trend down. It's kind of funny as we think about what background colors or what shirt colors our models should be wearing, or how we should stage a photo shoot, or even what stock photo or image or video to pull, these types of decisions can impact your CPMs, your CPCs, and your click-through rates and ultimately your performance, so it's good to have the data on your side.Stephanie:Yeah, that's great. The one thing a lot of guests have mentioned is that more organic videos, iPhone videos, even iPhone photos have been performing better for them then-R.J.:Yes.Stephanie:I mean, because a lot of them couldn't stage things anymore in their studio, or didn't really want to use the stock photos. Are you seeing the same thing?R.J.:Yes, and especially selfies, really driving performance up. So when influencers take a selfie video, which might've seen sort of not have been as polished as in the past, but selfie videos in the data is actually spiking in performance as well as popularity, so yes is the answer to that.Stephanie:Cool. Any other trends in that report that stood out to you that were maybe a bit surprising and you were like, "Why is that happening" or "Why is the data showing that" where you had to dig in a bit deeper?R.J.:One of the other things that's really surprising when you deep dive into the report is copy and the impact of copy alongside your creative. Oftentimes we spend a lot of time developing what the creative would be, and then maybe we'd just go with a standard message, but the impact of performance when you have copy that's like 5 to 15 characters long, that's what's going to drive the best performance for awareness or top of top of funnel campaigns, whereas body copy needs to have between like 40 and 60 characters and should include a hashtag.R.J.:What's a little bit surprising about hashtags specifically, is that including a hashtag overall improves your performance, but it's going to be a little bit more expensive. And then even further, if you put a hashtag as a text overlay on an image or on a video, you're going to see the costs go up even more. So it's funny how best practices intersect with performance in good and bad ways, and what we're kind of distilling down is how the algorithms at the individual platforms prioritize or deprioritize content, based on supply and demand, like what's popular and what's actually performing.R.J.:If you think about it from the platform perspective, they want creative diversity. They want you to be producing something that creates more thumb scrolling and more content engagement. So they're looking at how much of X do we have, how much of Y do we have, and then prioritizing content that favors newness and differentiation and engagement. Anyway, some of these things are like, need to put a hashtag in there because that's actually going to drive your performance up, but it might also drive your cost up so you've got to kind of weigh the pros and the cons of each creative dimension.Stephanie:Cool. I'm thinking about all this data and feedback that you're giving to customers, and how do you make sure that they don't all start doing the same thing where it's becoming like a self-fulfilling prophecy? Because I know a couple of guests prior who've been on the show previously have mentioned, like, "Don't go in the Facebook ad library and try and get inspiration from there, go to the books from the 1960s and check out what was happening back then. Don't just look at what your competitors are doing, because the second you start just doing what they're doing, you lose." So how do you make sure that your clients aren't just all doing the same thing, driving the same trends, driving the rates up or down because they are all hearing like, "Oh, the color green is like the way to go"?R.J.:Yeah. Well, I love what you're saying there because I have really railed against "best practices" as a way of doing marketing, and so much is changing that I think a lot of marketers go to "best practices" and then look at a creative forecast from Pattern89 or some sort of other data source and say, "All right, that's what we should do." The problem is exactly what you're saying, which is that if we all do the same thing, then the advantage goes away. Instead, we need to think about data and creative AI as a recipe. Every chef gets the same... I love watching food TV, like Food Network and all that stuff, and you can give Michelin star chefs the same recipe and they all make something different, even though the recipe components might be the same.R.J.:I think that that's how we have to think about creative. How does our brand interpret these recipes? How do we make it distinctly ours and so our brand message shines through while also honoring those creative elements that the algorithm cares about? A good example is we know that 40 to 60 body copy characters, so we should have a 40 to 60 characters in our body copy, and a hashtag. So don't go copy paste some body copy from a competitor and just change the brand name. Instead, what's the unique message that you want to tell in that? And then what hashtag can you use that actually spells out your brand message? Or if we know that images of people studying or reading books are important, what is the way that we can tell that brand story in a funny way, an engaging way, in a serious way? However it reflects your brand.R.J.:I've used this slide in a presentation where I actually have five different brands, Instagram posts, where they're all advertising athleisure wear, and they literally all look the same. It's all a woman who looks fit, who is exercising in her sort of ethereal-looking inside apartment. It's like literally the same creative and you can't distinguish between those ads, and I think that's where we're seeing kind of the "optimization to best practices" cause problems. Instead, we need to figure out how do we take this creative recipe and put our humanness or human creativity to tell that story in a new way? So be aware of best practices is the summary there, and instead use it as a recipe and create from there.Stephanie:Cool. Are you kind of guiding your clients when you're like, "Okay, we see these emojis are trending, these colors are trending, here's the copy limits that are trending, but here's maybe how to apply this to your brand" or like, "These photos are trending, like you said, but here's a funny spin that you can put on it individually." You're kind of giving like one-to-one advice instead of just like, "Everyone try that and figure it out for yourself." How do you go about guiding your clients?R.J.:Pattern89 is a platform, so we serve as a data service, effectively. When we get on a call with a customer, our creative agency will often say, "Here's what's trending up and here's how your data matches or doesn't match that trend. And then also, here's the counter-trend to it." Some customers are like, "No, we just want to kind of play it safe and go with the trend." Others say, "Hey, what's the counter trend? What's the outlier? What is the opportunity there?"R.J.:It just depends on if the brand likes to play it safe and predictably, or they're willing to take some creative risks, and it actually depends on their level of risk tolerance there, because some people just want the sure thing and, "We can follow the trend or the best practice." But then others say, "Hey, we're willing to take a risk. Our brand is about risk-taking or about X." So it depends based on that. Then sometimes we work through creative agencies and digital agencies and coach them to say, "Hey, here's the risk of going with the trend versus here's the counter trend" or "Here's how your data intersects or conflicts with that."Stephanie:Yeah, very cool. What kind of variables do your models look at to see? I mean, not only the cost behind things, or maybe what's doing well, but how do you know something's doing well? Is it engagement? Is it people clicking through on an ad? What's the success rate in figuring out what a trend is based on? One good example is someone was talking about influencers on the show and they said someone can get like a billion likes on their posts, but that doesn't mean they're an influencer. You need to look in the comments and see are people in there asking like, "Hey, where can I buy that shirt from" and actually consumers who are ready to convert and do what that person's saying. So what things are indicators to you in ads doing well and actually will create a conversion or a new customer?R.J.:Every prediction in Pattern89 or in the platform has two factors. One is who's the audience, and then two, what's the objective? The audience can be net new customers, it could be loyal customers, it can be previous purchasers, whatever the audience makeup is. Then the objective is what the machine understands. Are we trying to drive the lowest CPM? Are we trying to drive app downloads? Are we trying to drive purchases? Are we trying to drive likes and follows? Whatever that overall objective is, so the machine knows, "This is the audience, this is objective, and then this is the candidate set of creatives that we want to drive for one of those objectives for that audience."R.J.:So if the objective is purchase, then we can tell you exactly what's going to drive purchase. We can't predict sentiment of comments. As you're suggesting with influencers, that's just a limitation. But a good point to note that what the AI can do and can't do, so that you can set the engagement up for success.Stephanie:Is there any new advancements in tech data you're looking at to kind of gauge that sentiment? Or anything else where you're like, "We aren't there yet, but we're looking at this because we think it's an important field going forward"? I mean we just had yesterday, the VP of data science at Stitch Fix on, and she was kind of mentioning just that there's a new demographic coming on the market, they speak very differently, and so they need different types of natural language processing to figure out who this person is to then be able to respond to them how they want to be responded to. So is there anything like that that you're watching right now or looking into?R.J.:Well, just on that comment, I need some natural language processing to handle my 12 and 13 year old nieces who I'm like, "I don't... " When we text with them, I don't know really what they're saying and I thought I was cool. So I'm just using that to-Stephanie:Oh yeah, my-R.J.:Yeah.Stephanie:I feel that. My mom sends me screenshots that her students, because they're all doing Zoom calls right now, she's a teacher, and she's like, "These kids just talking, they're like 'NVM,' what's that mean? And then there's a U and then there's a two" and this and that. She's like, "I don't know." And apparently they gave her the acronym for "Pony hair, don't care," but they just put PDC or something and she's like, "What's that mean?" I'm like, "I honestly don't know." I don't think that means anything. And she was like, "I found it out. They were making fun of my ponytail." I'm like [inaudible 00:18:44].R.J.:I imagine Urban Dictionary is getting a lot of site traffic from people like me these days.Stephanie:Yeah. I mean, yes.R.J.:Well, I'll tell you, we've heard a lot of customers ask for sentiment, like you're describing. The other thing that's of particular interest is the multi-touch journey. With Pattern89, we can predict what people are going to do, like a one hop. So I can tell you if they're going to download the app, but I can't tell you if they're going to use it, or I can tell you that they're going to put something in their cart, but maybe not purchase it.R.J.:What marketers really want to understand is how do we actually predict creative against each of the steps of the marketing journey that they're setting up for the customer, versus like a point in time? That's what we are really locked in on, is how do we predict creative performance across that life cycle, versus just, they did one action on a social site or one action on as a result of seeing your ad on Google or something? So it's this multi-touch attribution issue.Stephanie:Where do you see the future of attribution going? Right now I'm interested in it because I was just listening to a bunch of podcasts about attribution with TV and other types of media and how it's very slow to evolve, but it's something that people are going to be very eager to figure out over the next couple of years, about how to like measure things. Is there anything that you guys are looking into in that area or just keeping tabs on?R.J.:Well, I'm keeping tabs on kind of there seem to be two counter trends going. One is that everyone's going to new payment options and new conversion options on their phone, and there just seems to be more and more like mobile payment, fractional payments, mobile wallet, Afterpay, all that type of stuff that I think is going to create even more data that we can understand the ultimate conversion especially in retail.R.J.:The counter-trend is a cookie list future and a highly-private world and GDPR, et cetera. Those seem to be counter trends to me where we could get to a fully anonymized world where you just have no idea what happens, or to whom, I guess. And then the opposite is we can know everything. So I don't know that I have an official prediction, but I'm certainly interested in those paths, diverging and where we end up. Yeah, I think that that's going to be super interesting as it accounts for attribution.Stephanie:Yeah, I'm definitely paying attention to the cookie list future, and I mean I think Facebook's fighting pretty hard at that so it seems like it might be a long process if it were even go through, because a lot of people are against it. That seems like a scary place though if you really can't show what you're doing.R.J.:It is, but I think... I have a creative background, I majored in English, I have a master's in creative writing, and I came into technology kind of thinking creative is the actual differentiation. But so many liberal arts people, so many marketers have been told to act like machines and just make only data backed decisions, and of course that makes a lot of sense, but I think we've kind of over-indexed under the data side and it kind of left creativity out to dry as kind of like, "Those are the crazy creative people over there" or something.R.J.:I think that the cookie-less future and all this, because ultimately we're going to lose some of the sight of the data that we were able to pull before, and instead, creative is going to win. Personally, I believe that as the CEO of Pattern89, creative is going to really matter as we head into the next 5 or 10 years, because we don't want to... To the earlier question about isn't AI or machine learning just optimizing to the same exact thing, well, yes is the answer. How do you diverge from that while you introduce new creative ideas? You differentiate your brand, you tell a different story, and I think that's super exciting. I think we're in this a reemergence of creativity that I nerd out on and I'm optimistic about.Stephanie:Yeah, I'm optimistic. I'm just wondering how would you know it wins? How do you know what does well if you can't even tell what happened?R.J.:That's true.Stephanie:When you can't track it?R.J.:That's true, that's true. That's fair.Stephanie:So as a creative, how do you go about sparking creativity? What does your process look like to maybe not only help you know yourself at your company, but also the brands you work with to try and also get them to think creatively?R.J.:Well, I mean, I guess ironically, it does start with data. We look at trends on a monthly basis and we forecast our monthly trends to understand what is it that's trending up, trending down, and then move that into, how we... I mean in startup land, we're always trying to figure out what is the counter trend? How do we stick out? Because we don't want to say the same things that big, big companies are saying. We want to see something different and something risky.R.J.:So that's what we kind of analyze the trends and then go against them to figure out how can we stand out? I'm a big proponent of running and swimming. I grew up swimming, I swam in college and I still swim, and running, swimming I think that provide that kind of meditative or that space to kind of let your brain sort of turn off, but still be on, you know? And then come back from a run or a swim or after you've looked at some of that data and then new ideas start to emerge, and start pitching them and then figure out if those ideas might work or not.Stephanie:Yep. Do you ever look through historical things, since what's old is always new again, eventually? So you go back to the archives and be like, "Here's something that worked in the 20s, let's try this."R.J.:Oh yeah, yeah, yeah, yeah. We're actually doing some 20s based stuff for 2021 and the kind of Roaring Twenties is coming back. We just did a cool campaign called DonDraiper.com, that was D-O-N D-R-A-I-P-E-R. So like putting the AI in the Don Draiper, and looking at all these 50s campaigns and 60s campaigns to understand what actually would be predicted to win now, and it is kind of amazing to see like copy as well as imagery that was being used at the time and in-color, and how those were resonating using REI to predict whether they would resonate with this audience in today. Yeah, I think that's a definitely a good place for inspiration.Stephanie:That's cool. Do you see some of those more vintage ads and photos and things like that working over the next couple of years?R.J.:Well, I don't know about the next couple of years, to be honest. I think in 2021 alone, we're going to see a lot of nostalgia and I think that that is going to be a big factor because we're all looking for comfort after 2020. I can tell you on 2021, yes, nostalgia I think is going to be a big, big trend.Stephanie:2021 will be nostalgia for 2019. "Ah, the good days. What happened in 2019? Let's bring back those vintage memories."R.J.:That's funny.Stephanie:Are there any new consumer shopping behaviors that you guys are watching right now that you think are going to continue post-COVID?R.J.:I think touchless everything, even in store, is a big one. And the one I mentioned earlier about mobile wallet, I think mobile wallet adoption is just going to spike, and then I think all sorts of augmented reality capabilities are also going to, because going to a showroom for example, to see a couch may or may not be something that an individual is willing to do anymore, to make that separate trip. So, "I want to see it in my space. I don't want to buy it without seeing it and then return it, have a hassle with the return, especially with a large purchase item for a home."R.J.:So I think that mobile wallet is going to explode. It already has, but coming from mobile land in my previous roles, it's amazing to see how that's taken off. Then I think augmented reality apps, they're just going to be driving the future of commerce.Stephanie:Cool. All right, well let's move over to the lightning round. Lightning round is brought to you by Salesforce Commerce Cloud, but this is where I'm going to ask you a question and you have a minute or less to answer.R.J.:Okay.Stephanie:Are you ready, R.J.?R.J.:I'm ready.Stephanie:All right. We'll start with the hard one first. What one thing will have the biggest impact on ecommerce the next year?R.J.:Creativity is going to be my answer, because actually our data shows it. For example, masks in ads, this is an interesting thing. So masks in ads are being more popular, but they don't perform as well because people don't want to see kind of the ugly truth when they're viewing creative. How do we creatively manage and creatively work through a situation that everyone is tired of feeling? I think the breakout brands and the commerce brands that find a way to tell an empathetic but inspiring story creatively are going to win.Stephanie:Yep. I like that. Yeah, that's a good point too, of just because it's happening doesn't mean people want to see it-R.J.:Right.Stephanie:... everywhere they look like. Sometimes people might want to see what the future could look like and inspiration.R.J.:Yes, exactly.Stephanie:What's up next on your Netflix queue?R.J.:Ooh, let's see. Mandalorian. It's not my Netflix queue, it's my Disney queue. I'm just like, eagerly awaiting each episode of Mandalorian, which is interesting because I'm not a big Star Wars fan, but I love that show. It's imaginative, it's creative, it's kind of melancholy. It's-Stephanie:I actually don't know that one. I need to check it out.R.J.:I'd recommend it, and I'm excited about that show.Stephanie:What age group is it for?R.J.:Well, they say that Star Wars fans love it.Stephanie:Okay, I like Star Wars, I guess.R.J.:Yeah. But like my eight year olds' buddy Charlie was like, "Man, that's my favorite show." So it also not only 40 year old men, but eight year olds like it. So it's a family favorite.Stephanie:Big range. Good. So they did well creating a show for all overall.R.J.:Yes, yes.Stephanie:Good. What topic or trend do you not understand today that you wish you did?R.J.:TikTok.Stephanie:Yeah.R.J.:I don't understand TikTok.Stephanie:I've gotten that answer a lot.R.J.:Yeah, I don't understand it. It feels very voyeuristic and it feels... I'm all for fun, but for whatever reason, it just doesn't... I don't understand why you would spend hours rehearsing a dance, for example, and then take a video of yourself doing a sort of ridiculous dance.Stephanie:I feel like your kid is probably listening and it's like, "Dad, anyone who says 'I'm all for fun' is not fun." If you have to start a sentence that way, you might not be all for fun.R.J.:I think you're right.Stephanie:Yeah. But I have had a lot of people say they don't understand TikTok.R.J.:Yeah. I think it's the age group.Stephanie:But that would be an interesting data set to pull in data and see what's engaging from there, because I have also had a lot of people say it converts really well and that there's a lot of [inaudible] that platform.R.J.:Yes. Yeah. We've got customers who use our data on Snapchat, but we've not moved into TikTok just yet, but it is interesting to see what trends might apply there. I think that again, personally why you do that, I feel like that's like a PhD or something that I could do is like, understand the motivation there or something. I don't know.Stephanie:Yeah. Well, you let me know how that research goes. We'll bring you back for your PhD on TikTok. What is a favorite book on business or creativity, or just one that you refer back to quite often?R.J.:Hm. My favorite author is a British author named Julian Barnes, who I love. I often try to not read a bunch of business books. I mean, I find some of them to be really good, but I like to look outside for inspiration, so I'm a big fan of Julian Barnes. His books are really creative and strange and weird, and he's a well-known British author but maybe not known as well in the US.R.J.:Then on the maybe non-fiction side, I read that book Evicted, which is again, not a business book, but just in regards to kind of some of the social issues we're after, I find that Matthew Desmond's book is really, really good as well. But I look to those for inspiration or to kind of take my brain outside of business.Stephanie:Cool. All right, and then the last one, what's up next in your travel destinations when we can travel again? Where are you and your family headed? Or just you if you're like, "Peace, family."R.J.:I don't know that my wife would be okay with that, but we actually had the good fortune, we went out to Idaho for about five weeks this summer and rented an Airbnb and loved it, and we want to go back.Stephanie:Where'd you go? Because I was just looking at Coeur d'Alene, which I think is in Idaho.R.J.:Yes, yes, yes.Stephanie:It's really pretty.R.J.:We were in Driggs, Idaho, which it's on the west side of the Tetons, about an hour from Yellowstone, and it is beautiful. I mean, it was wonderful and we're going to go back. We had all sorts of international travel ideas that my wife and I wanted to do with our kids, but I mean, we just had such a nice time out there that want to head back this summer and spend some time out there exploring the mountains.Stephanie:Oh, that's great. I want to check that out too. Idaho is such an undervalued area. No one talks about it, but when I started looking at the pictures, I'm like, "This place is pretty, come on people."R.J.:It is. It's wonderful. Yeah, it really is.Stephanie:All right R.J., well, it was a pleasure having you on. Where can people find out more about you and Pattern89?R.J.:Sure. Yeah, just Pattern89.com or I'm on Twitter @rjtalyor and would love to hear from you, or come on to Pattern89.com and check us out.Stephanie:Awesome. Thanks so much.R.J.:Thank you.

Did you know that even some the most well-know national newspapers are using AI to write some of their articles? It’s true. And you probably didn’t even notice. So how can Marketers leverage AI as part of their Marketing strategies? We’ve all undoubtedly encountered a chat bot a few times in the past few years, and that is certainly using AI technology. But RJ Talyor, AI platform founder & CEO at Pattern89, reminds us that the key is to make sure you’re not losing that humanness in the process. Machines are great with data, but it still takes a human to differentiate the nuances of those gray areas that test ethical or inappropriate boundaries. After all, an eggplant emoji is just an eggplant to a machine, but humans know better.

Jeff Cunning and Charlene Tay from Pattern89 join us to talk about how they use AI to help marketers build creative content that resonates with their audiences. They discuss the challenges of explaining the outputs of AI models in a way that provides customers with actionable data, and how they've had to quickly develop product offerings from initial proof of concepts. Charlene shares her technical perspective as a data scientist, and Jeff speaks through his lens as Pattern89's Chief Product Officer. Thank you Jeff and Charlene for joining us! You can find Jeff on LinkedIn at: linkedin.com/in/jeff-cunning-752259a/ and Charlene at: linkedin.com/in/charrtay. You can learn more about Pattern89 at pattern89.com. You can find out more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

R. J. Talyor likes to keep it real. He doesn’t pretend 2020 has been easy, and he tries to let his employees know that he has struggled through moments just like anyone else — so why not let loose a little during the workday? “I try to actually get on [Zoom] with bedhead in front of our own internal team, just to demonstrate like ‘Hey, I'm living my life here, there's a kid on my lap.’ I'm real, too. We're all real. We're all dealing with this crazy thing. And we're also working.” R. J. is the CEO and Founder of Pattern89, a startup that helps e-commerce retailers understand what paid social ads work and why. In this episode of Human Resolve, R. J. discusses why a company culture molded by core values is crucial, how you can use it to recruit exceptional talent “representative of the country,” and what future workplaces may look like.

From an e-commerce standpoint, COVID has turned the world of brick and mortar retail into the world of digital retail. In this episode, Joshua Chin, Co-Founder & CEO of Chronos Agency talks about this acceleration and need for rapid digital transformation for many companies who were previously more focused on other distribution models such as physical retail. He also talks about the importance of email marketing and conversion strategies. Plus he recommends that newer brands shouldn’t get stuck solely on social media as it may stunt their growth.  Here's the rest of his story.    In the second part of this Feature, Joshua talks about Personal vs corporate perspective within the COVID Lens; International market differences for brands; Understanding the true value in Email Marketing; Email marketing & social media channels: two sides of the same coin; Post-COVID Predictions regarding brands and e-commerce; The future of Chronos and introducing complementary services; And so much more.    Join us while Ramon Vela interviews Joshua in Part 2 of this episode and listen to him share the inside story of a brand. For more on Chronos Agency visit: https://chronos.agency/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob

Chronos Agency steps onto the show with Joshua Chin, Co-Founder & CEO of Chronos Agency. Chronos Agency is a company that focuses on increasing e-commerce brands’ email marketing ROI. Chronos optimizes email strategies in order to expand a brand's message from just the standard campaign templates to custom workflows that deliver a relevant email that will two things: bring in more revenue & keep your customers coming back. Here's the story of how Joshua built his international email marketing agency.    In the first part of this Feature, Joshua talks about The origins of the Chronos Agency; Building a company on the experience of side hustles; Accidentally falling into your first sales pitch; What Chronos Agency does; Pivoting towards an e-commerce focused niche; The frameworks used for Clients; and so much more.    Join us while Ramon Vela interviews Joshua in Part 1 of this episode and listen to him share the inside story of a brand. For more on Chronos Agency visit: https://chronos.agency/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob

In the second part of this Feature, Sam Lewkowict, Founder & CEO of Black Wolf, shares what it means to truly believe in an idea and do whatever it takes in order to make it come true. As he states, "starting from scratch isn’t always going to be a terrible experience, but it’s an experience like none other".  Just the sheer thought that YOU were able to create a life-changing experience for the customer is rewarding in itself. With this episode, we talk about the trials and tribulations of always being customer-centric and working toward designing products that will always perform.   In part two, Sam talks about Breaking boundaries when it comes to male confusion in skincare; Believing in yourself when others won’t; Creating an experience that the customer will Notice; How to Get Up After Getting Punched in the Face Every Day; The future of BlackWolf Nation; What makes Black Wolf different from other brands and so much more.    Join us while Ramon Vela interviews Sam in Part 2 of this episode and listen to him share the inside story of a brand. For more on Black Wolf visit: https://blackwolfnation.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob

For Sam Lewkowict, Founder & CEO of Black Wolf and his brother, the goal was simple: make the process of buying and using skincare for guys as simple as possible. The challenge was that they were young, had no clue how to manufacture or produce skincare products, had no money, no network only a burning desire to make it happen. Here's their story. In the first part of this Feature, Sam talks about How they got the idea for a skincare product, The challenges of starting the brand, How to get over a steep learning curve, Breaking down the manufacturing process, How to persuade someone to give you a chance, Why being loyal and helping others in business is important to them, The process of developing a skincare formula, Why you must choose between efficacy and marketing, How they initially raised funds, Using credit cards and Brex, and so much more.    Join us while Ramon Vela interviews Sam in Part 1 of this episode and listen to him share the inside story of a brand. For more on Black Wolf visit: https://blackwolfnation.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com/sob

During part two, Nicholas Reichenbach, Founder & CEO of Flow Alkaline Spring Water, shares advice for young entrepreneurs excited to turn their ideas into reality and how important it is to just “go for it.” Reichenbach also discusses the impacts of COVID and how Shawn Mendes and Post Malone’s contributions helped early on. As well as breaking down the true process of Alkaline water and how in Reichenbach's case, clean, healthier water could be closer than you think as he shares growing up next to Blue Lake Springs. In the second part of this Feature, Nicholas talks about COVID 19 and Running A Business During the Pandemic; Advice to all Future Entrepreneurs; Breaking Down Collagen and it’s a Factor in Water; Growing up on Blue Lake Springs and its Impact on the Inspiration of Flow; Alkalinity in Alka Seltzer; Reichenbach’s Long Line of Creating Healthier, Cleaner Sources of Water Starting With His Father   Join us while Ramon Vela interviews Nicholas in Part 2 of this episode and listen to him share the inside story of a brand. For more on Flow Alkaline Spring Water visit: https://flowhydration.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

After founding several companies and epiphanies at Burning Man, Nicholas Reichenbach, Founder & CEO of Flow Alkaline Spring Water hit the home run or home runs with his newest venture Flow Water. Flow Water is the next top brand of premium mineral water but eco-friendly features that help to diminish our carbon footprint. With an audience that just keeps growing, Reichenbach kicks off our podcast by sharing with us the environmentally-conscious principles that went into the packaging of Flow Water.  In the first part of this Feature, Nicholas talks about The Journey to Creating Flow; Taking the Eco-Friendly Burning Man Lifestyle and Adapting it to EveryDay Life through Flow; Reichenbach’s Entrepreneurial Journey; How a Video Game Industry Teaches You to Tell A Story; From Fiji to Voss, Flow Sets Out To Become the Next Face of the Leading Water Bottle Brand; How Entrepreneurship is about being naive and tenacious, and much more.    Join us while Ramon Vela interviews Nicholas in Part 1 of this episode and listen to him share the inside story of a brand. For more on Flow Alkaline Spring Water visit: https://flowhydration.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In today’s episode, Juno & Co. CMO and Co-Founder Mira (Torres) Peterson talk about her incredible success in disrupting the beauty market. A resilient founder that has broken down every barrier that ever stood in her way, she is an inspiration to her growing community of confident women all across the world. This is her story. In the first part of this Feature, Mira talks about What she was doing before Juno & Co; took a break from working on a start-up, pitched the community-centered brand idea by co-founder Kyle; What about her personality allowed her to make the move from employee to the business owner; wanting to provide for her son, going through a divorce; How starting a business through challenging personal events helped her stay positive and focused; How she stays motivated to achieve her goals and resilient in the business world; How she and her co-founder complement each other's skills; how they met and why they work so well together; How they worked out the kinks to find their first viable product; how they were able to impressively leverage Kickstarter funds; What is the theme of Juno & Co’s community; building on relationships she formed at Ipsy, and more.      Join us while Ramon Vela interviews Mira in Part 1 of this episode and listen to her share the inside story of her brand. For more on JUNO & Co. visit: https://www.junoco.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In the second part of this Feature, Juno & Co. CMO and Co-Founder Mira (Torres) Peterson talks about overcoming new challenges as the CEO of a highly successful brand. She gives her best advice for future entrepreneurs and entertains the idea of becoming a public speaker someday. She gives a detailed run-down of top-selling Juno Co. items and why she loves a low price point. All this and more.   In the next part of this episode Mira talks about What are the brand values; confidence for women, setting an example for young women of color who want to get into the business; What were her biggest challenges in the beginning; manufacturing, keeping up with demand; What’s her best advice for young entrepreneurs; How her company has been affected by COVID, employees working better from home than in the office, considering mental health going forward; Prioritizing skincare over make-up following COVID-19 effects, less make-up; Top-selling products, what sets them apart, game-changing ingredients; Why making affordable products are so important for her; using her own personal experience, watching price-points; How she connects with her community; social media, surveys, polls, focus groups; If she considers public speaking in the future; Why her brand is turning down a different road towards more self-care, skin-care, and more.    Join us while Ramon Vela interviews Mira in Part 2 of this episode and listen to her share the inside story of her brand. For more on JUNO & Co. visit: https://www.junoco.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com    

In the second half of this feature Ann Keltz, Co-Founder of Goal Five goes into detail about the exponential growth of the company. She delicately discusses how Goal Five has thrived amidst the global pandemic. She recalls how a company retreat back in September of 2019 set into motion everything the company would need to thrive in 2020. She then explains the advantage of creating a team of leaders that are able to come together to achieve a common goal. In part two of this episode Ann talks about How the public has responded to the brand; Which items have become “hero products” and why; How Goal Five is disrupting the sports apparel industry and innovating traditional products; How and why her brand has achieved massive success in a time of crisis; Why she believes the sporting goods industry is “crisis-proof”; What she considers to be the best advice for future founders, and more.    Join us while Ramon Vela interviews Ann in Part 2 of this episode and listen to her share the inside story of their brand. For more on Goal Five visit: https://goalfive.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

Did you know that only 4% of all sports media across the board is dedicated to women’s sports? And yet, since the passing of Title IX in 1972 the number of girls and women in sport has increased dramatically. While some progress has been made, many feel it is moving at a snail’s pace. Ann Keltz, Co-Founder of Goal Five, grew up playing soccer. In her youth, she was often the only girl on the team. Throughout her high school years, and while playing at Harvard University, she experienced the struggles many female athletes face: lack of funding, lack of proper resources, lack of support, and ill-fitting uniforms. Goal Five, “the soccer brand for her,” has stepped up to help fill in the gaps. It is a brand run by women, for women. They provide soccer training gear that is properly fitted for women’s bodies. Their mission is to advance gender equality for women in sport. Here is the story of a brand... In part one of this episode Ann discusses Her early memories as a young female soccer player and how the different challenges she faced influenced her perspective in business; Why she spent ten years searching for a mission-driven company and how she stayed connected to the soccer community; Why staying true to her North Star was paramount in her professional development; How Goal Five was created and the important mission it set out to accomplish; Shocking and surprising statistics surrounding women in sports; Why she believes the story of the “underdog” is so intriguing; How her company was able to solve the infamous “shrink and pink” problem and so much more. Join us while Ramon Vela interviews Ann in Part 1 of this episode and listen to him share the inside story of their brand. For more on Goal Five visit: https://goalfive.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In the next part of this episode, Ariel Glazer, founder and CEO of La Di Da, goes into further detail about the ingredients of LaDiDa lattes. His goal is to create products that bring ease and calm to the customer. This includes the simple text message method of ordering the lattes. Ariel opens up about the major struggles his company has faced following the hit of COVID-19; including his own terrifying experience dealing with his son’s bout with the virus. A true optimist, Ariel offers an enthusiastic view of the future for himself, his brand, and the market as a whole. All this and more. In the second part of this episode, Ariel discusses Why he is passionate about natural products, non-artificial ingredients, and why he thought about oat milk; What is the idea behind the product line; a latte for every part of the day, Using CBD to help bring ease and calm; How his company has been affected by the pandemic; his personal struggles with Covid-19; how he was able to overcome such a stressful time; What ways the brand is adjusting to better serve customers following the pandemic; What is coming up for LaDiDa in the next 6-12 months; What his best advice is for those looking to step into entrepreneurship in the food/beverage industry; embracing technology, taking the time to test out recipes in home kitchens; What differentiates his brand; why lattes are magical, and more.    Join us while Ramon Vela interviews Ariel in Part 2 of this episode and listen to him share the inside story of their brand. For more on La Di Da visit: https://drinkladida.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In the first part of this episode Ariel Glazer, founder and CEO of La Di Da, gives an entertaining rendition of the story of his brand. His unique perspective and passion for food and drinks have always combined to make interesting products. So was the case when he bumped into Barry Nalebruff, co-founder of Honest Tea, in the middle of nowhere in southeast China. The two collaborated to create an alcoholic version of the popular health-drink Kombucha. Not intent to rest on his laurels, Ariel decided to combine his love of lattes with his interest in technology to create La Di Da. These aren’t your typical vanilla lattes. They’re infused with full hemp extract, botanical terpenes, along with other antioxidants and amino acids. Truly one-of-a-kind, this is his story. In the first part of this episode Ariel talks about What is LaDiDa; an overview of his unique coffee product; How he started in the food and beverage industry; a serendipitous meeting with Barry Nalebruff, co-founder of Honest Tea- coming up with Kombrewcha; How Kombrewcha gave him a wealth of experience; dealing with distributors, challenges surrounding consumer education, logistics; How his experience with Kombrewcha led him to create LaDiDa as a direct to consumer business; his genius idea to offer text message ordering; Why he decided to choose lattes as his next venture; the issues that came along with creating a pasteurized product- taste, chemistry, FDA approvals; Why he loves being in the food/beverage industry; and more.    Join us while Ramon Vela interviews Ariel in Part 1 of this episode and listen to him share the inside story of their brand. For more on La Di Da visit: https://drinkladida.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In the next part of this feature, Laurie Wiluan, founder and CEO of Personal Space MB,  talks about the change in buying trends that she’s seen since the start of the pandemic. She discusses her brand’s mission and her personal philosophy about the value of hand-crafted, high-quality goods. She realizes that this sort of appreciation has been hidden from mainstream culture. She goes into detail as to why it’s so important for her to hold on to this reverence for quality and craftsmanship. All this and much more. In part two, Laurie discusses: What buying trends have changed since the lockdown, Why her goal is to provide affordable designer items- the importance of personalizing the home space with well-made, high-quality items, What are the many different ways consumers and design clients can view and buy products- why she loves offering her clients choices, How she finds new designers through a variety of online and in-person opportunities, How she helps designers free their creative process- why it is such an intense and grueling process, Why high-quality designer products are worth the extra price, How her passion for well-crafted, hand-made designs helps set her brand apart.   Join us while Ramon Vela interviews Laurie in Part 2 of this episode and listen to her share the inside story of their brand. For more on Personal Space MB visit: https://personalspacemb.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

For 25 years Laurie Wiluan, founder and CEO of Personal Space MB, traveled throughout Asia working as a fashion photographer. Eventually, the time came to settle down back home in the United States. She figured it was also the perfect time to switch gears professionally. Using her vast network of connections, Laurie became a bridge for the very best designers in Asia to bring their goods to America. Here is her story…. In part one of this Feature Laurie talks about: Her early years working as a fashion photographer in Asia, How she decided to jump into home design upon returning to the United States, How she used her network connections in Asia to create her unique store, The challenges of wearing many different hats starting a new company, What action steps she took to introduce her brand and why she focused on face-to-face personal connections, What she looks for when deciding on designers to feature, How working on photography productions is similar to building a business, How she had the foresight to shift completely digital before the global pandemic- and her savvy decision to avoid doing business with China.   Join us while Ramon Vela interviews Laurie in Part 1 of this episode and listen to them share the inside story of their brand. For more on Personal Space MB visit: https://personalspacemb.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In the next half of this Feature, Chris Meade, Co-Founder & CEO of CROSSNET, dives into the 500% increase in sales due to quarantine. He talks about the high demand for sporting goods and how he has been able to keep up. He discusses the importance of securing a patent and meticulously tracking every dollar of sales in the first year of operation. He talks about plans to grow the sport, how his team is creating buzz, and what he’s looking forward to in the future. In part two, Chris discusses How quarantine drove sales up 500%, How they were able to obtain a patent early on, and why that was such a crucial step, The different ways they are growing the sport; Crossnet is being used in over 5,000 physical education classrooms nationwide to teach volleyball, How they’re starting events and tournaments around the country and creating massive buzz around the sport, Landing partnerships with Wilson and Dick’s Sporting Goods, What he hopes to accomplish next in business, and so much more.    Join us while Ramon Vela interviews Chris in Part 2 of this episode and listen to them share the inside story of their brand. For more on CROSSNET visit: https://www.crossnetgame.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

Recorded in my closet during Lockdown. Audio is choppy but the wisdom is real.   In the first Part of this Feature, co-founder and co-inventor of CROSSNET, Chris Meade talks about the early stages of building his brand. Growing up in a small farm town, Chris always dreamed of starting his own company. He moved to New York and worked several jobs that paid the bills but left him feeling exhausted and unfulfilled. Determined to free himself from the drudgery of the 9-to-5, Chris sat down one summer night with his best friend Mike, and brother Greg, to brainstorm ideas. Find out how “4-square volleyball” turned into a multi-million dollar phenomenon. This is the story of CROSSNET. In part one, Chris talks about His personal journey from growing up in a small town to working for Uber Eats in New York and dreaming of starting his own business, How he came up with the concept of CROSSNET with his best friend Mike and brother Greg, How they used 2 badminton nets to design the prototype, What led to the big decision to quit their jobs and move to Miami, How they sold their first 50 units and were able to jump to 2,500 units per order, How they scaled from $80,000 annual sales to over $12 million in just two years.   Join us while Ramon Vela interviews Chris in Part 1 of this episode and listen to them share the inside story of their brand. For more on CROSSNET visit: https://www.crossnetgame.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In the next half of this Feature, Co-Founders Fran Dunaway and Naomi Gonzalez of TomBoyX continue to share their incredible journey in growing this amazing gender-neutral underwear and apparel brand. In part 2, Co-Founders Fran and Naomi discuss When your community supports your brand, The First responder campaign, Building a brand where customers feel comfortable with, Why they don't want to be the brand to tell you you're cool -- you already are, How they're flipping the notion of what a brand is, How their building a brand based on personal values, Why people should put their dollars on brands that care for them, Why they take stances on things they care about, Why attention to fit and quality is unparalleled, What Tomboy means to them, How they include plus-size models and sizes, and so much more.    Join us while Ramon Vela interviews Fran and Naomi in Part 2 of this episode and listen to them share the inside story of their brand. For more on TomboyX visit: https://tomboyx.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

Co-Founders Fran Dunaway and Naomi Gonzalez of TomBoyX share with us their incredible journey of designing gender-neutral underwear and apparel that provides high-quality clothing for everyone. Despite their initial success, they struggled with creating a boxer brief/shorts that would fit a woman’s body made with top-notch quality, exceptional comfort, and cute as well. But eventually and with lots of feedback from customers they got it right and the rest is history.    In part 1, Fran and Naomi discuss How to find a product that benefits a community, How to actively-listen so you can serve your consumers more directly, How to have a brand that people want to trust through sharing their stories, Why they approach life with an all-in-lean-in-attitude, Taking the ego out of building a business, Why they want to make decision-based on values first, economics second, How to run a brand when married to your co-Founder, Advice for potential entrepreneurs, and so much more.    Join us while Ramon Vela interviews Fran and Naomi in Part 1 of this episode and listen to them share the inside story of their brand. For more on TomboyX visit: https://tomboyx.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In Part 2 of this Feature, Brian Bushell, Co-Founder, and CEO of By Humankind, continues sharing the story of this amazing personal care brand dedicated to both creating clean effective products while reducing single-use plastic waste.   In Part 2, Brian discusses Predictions for a post COVID world, How their communication has changed because of the pandemic, Why customers want to feel aligned with your brand values, Why "Cutting Onions" is Brian's dream job, The 2 causes of failure, Why decisions are based on these 2 things, Why it's difficult to ask people for things you really need and so much more.    Join us while Ramon Vela interviews Brian in Part 2 of this episode and listen to her share the inside story of his brand.   For more on By Humankind visit: https://byhumankind.com     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com  

When Brian Bushell, Co-Founder, and CEO of By Humankind, decided to take a vacation in between gigs, he got more than just rest. While swimming in the ocean at a beautiful resort, he saw first hand, a huge pile of single-use plastic items floating in the water. Since then, he couldn't get it out of his mind. So he decided to do something about it. And so after some research, the idea of By Humankind was born: a personal care brand dedicated to both creating clean effective products while reducing single-use plastic waste. Here's his story.     In part 1 of this feature, Brian discusses His pre-By Humankind journey, Why it's important to experience life in between founding companies, How he experienced the disaster of single-use plastics in our oceans, The founding idea - formulas that can pass through your body inside packaging that can pass through mother earth, How he didn't haven't any experience creating clean beauty products, How deodorants work, Why the only thing better than great products is a great team, How they chose which products to design and make first, Why they decided to choose the top single-use plastic offenders, Why only 7% of single-use products get a second life, Why consumers need to start thinking about packaging, Why if you want to make clean products accessible - the biggest challenge is cost, and so much more.    Join us while Ramon Vela interviews Brian in Part 1 of this episode and listen to her share the inside story of his brand.   For more on By Humankind visit: https://byhumankind.com     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In Part 2 of this Feature, Thyme Sullivan and Denielle Finkelstein, Co-Founders of The Organic Project or TOP, continue sharing their story of building the new standard in feminine hygiene care.   In Part 2, Thyme and Denielle discuss Their success with their PR strategy, Why they dressed up as Tampons, Why tampon monopolies avoid transparency, Why they want to build a brand without fear-mongering but more to give women a choice, The challenge in launching a plant-based applicator tampon, The TOP Moat, Why they consider their competitor's peers instead, Their entrepreneurial role models, What happened when Megan Rapinoe soccer star met the TOP Founders, and so much more.    Join us while Ramon Vela interviews Thyme and Denielle and listen to them share the inside story of their brand.   For more on TOP visit: https://toporganicproject.com/     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

When Thyme Sullivan and Denielle Finkelstein, Co-Founders of The Organic Project or TOP, started researching the tampon industry, they realized that the category hadn't really evolved in years. It lacked transparency as companies who made tampons were not required to disclose ingredients such as toxins in their products. Combine this with the fact that they were at a crossroads in their careers after years of successful executive corporate leadership; they felt that now was the time to do something that had a purpose and what was more purposeful than driving social change for their daughters and for the next generation of women. This is their story.    In Part 1, Thyme and Denielle discuss The TOP origin story, Why sourcing product was difficult, Why making it personal can make a difference, The challenge of raising capital as a mature woman entrepreneur, Why you need to surround yourself with incredibly supportive people, Why they were determined to do things their way, What steps they took to raise capital, How to create a brand that connects emotionally with their customers, The 3 driving factors moving TOP forward, and so much more.    Join us while Ramon Vela interviews Thyme and Denielle in Part 1 of this episode and listen to them share the inside story of their brand.   For more on TOP visit: https://toporganicproject.com/     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In Part 2 of this Feature, Kiran Jade, Founder, and CEO of Wolven continues sharing the inside story of her sustainable activewear and swimwear brand that's combining art, sustainability, functionality, and beautiful designs. Here's the rest of the story.   Join us while Ramon Vela interviews Kiran in Part 2 where she discusses Why they chose to use fabrics made from post-consumer plastic bottles, How there's a pound of plastic in every sale, Why their goal is to help address the problem of single-use plastics, How to design and manufacture clothing with sustainable fabrics, How their clothes are meant to last and use from the yoga studio to the street, What they use sacred geometry in their designs, The Wolven Moat, Why it's important to live by their values, Advice for entrepreneurs, and so much more.    For more on Wolven visit: https://wolventhreads.com/     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

When Kiran Jade, Founder, and CEO of Wolven, was in Art School, she realized that she wanted to marry her passions together and that meant marrying art with Yoga and business and what she came up with was the creation of wearable works of art that were both sustainable and sexy. This idea eventually became Wolven, a sustainable activewear and swimwear brand that's combining art, sustainability, functionality, and beautiful designs. Here's her story.   In part 1, Kiran discusses The story of art school and the Wolven brand idea, Why sustainable textiles were so important, Working with a co-founder who is also her romantic partner, How the Founders deal with the stress of business and love, What role Yoga played in the business and how it has helped her maintain her health as a founder, Why her Brand is as much about wellness as it is about apparel, How the brand was affected by COVID, Why the brand focused on community vs transaction, Why she decided to build a lean brand and why that decision is helping them through this pandemic, and so much more.    Join us while Ramon Vela interviews Kiran in Part 1 of this episode and listen to her share the inside story of his brand.   For more on Wolven visit: https://wolventhreads.com/     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In this Part 2 of this Feature, Diane Huynh, Co-Founder of Bo & Marrow,  shares some great entrepreneurial advice as well as the inside story of building a bone broth brand made with high-quality ingredients and prepared the old-fashioned way.   In part 2, Diane discusses How COVID has affected Bo and Marrow, How bone broth is good for immunity, Why they own their own food facility, How they solved their packaging issues, How their bone broth is made, Why her parents were ashamed and then proud of her, New products and the future of Bo and Marrow, How she solved the entrepreneur's follow-through dilemma, Diane's entrepreneurial advice and so much more.   Join us while Ramon Vela interviews Diane in Part 2 of this episode and listen to her share the inside story of his brand.     For more on Bo & Marrow visit: https://boandmarrow.com/     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

For Diane Huynh, Co-Founder of Bo & Marrow, having entrepreneurial ideas was never the problem. It was a lack of follow-through that was the problem. She has started several businesses including a couple of fashion brands and the businesses never really took off, until now. Diane never imagined that taking cultural food from her childhood and making it widely available would be hit but it has. In this Feature shares, some great entrepreneurial advice as well as the inside story of building a bone broth brand made with high-quality ingredients and prepared the old-fashioned way.   In part 1, Diane discusses Her entrepreneurial hits and misses, The biggest reason why her previous startups failed, How your past mistakes could lead you to success, Entrepreneurial lesson number one is taking action, Why building relationships was her secret weapon, How she got her first customers, Why taking no for answer was key, Why in sales you have to have confidence in your product, How she got her product in a large grocery chain, What not to do when having a co-founder, Why when having a co-founder you must define roles, values, exit strategy, and so much more.    Join us while Ramon Vela interviews Diane in Part 1 of this episode and listen to her share the inside story of his brand.   For more on Bo & Marrow visit: https://boandmarrow.com/     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

In Part 2 of this Feature, Akhilesh Srivastava, CEO & Founder of Fenix Commerce, continues sharing the story of this amazing AI-based platform that optimizes and displays order cut-off times and delivery date estimates based on real-time product, inventory, customer, and carrier information.   In Part 2 of this feature, Akhilesh discusses How Fenix takes out the complexity in shipping, How Fenix helps the Spiceology, How to keep up the customer experience when migrating from Amazon, How Fenix automatically chooses the best shipping date and carrier for you and the customer, How Fenix helps Grayl, How Fenix improves New Arrivals and Back in Stock item, How Fenix supports Buy Online, Curbside Pickup, How Fenix helps Reyn Spooner, and so much more.    Join us while Ramon Vela interviews Akhilesh in Part 2 of this episode and listen to him share the inside story of his startup.   For more on Fenix Commerce visit: https://www.fenixcommerce.com/     Fenix Commerce - https://www.fenixcommerce.com/ Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com      

When Amazon introduced Prime, Akhilesh Srivastava, CEO & Founder of Fenix Commerce, new that consumer behavior would change. So when he started working at eBay using his supply chain logistic expertise to improve the consumer experience around delivery, he was excited. Unfortunately, he knew whatever he built wouldn't be made available to the thousands of DTC brands that really needed it. So he set out to build a platform that gave brands large and small the same Amazon delivery options and customers experience except no Amazon. Think of it as democratizing AI and tech so all brands could compete with Amazon.   In Part 1 of this feature, Akhilesh discusses How Fenix helps brand compete against Amazon, What's the basic premise behind Fenix Intelligent Delivery platform, His entrepreneurial journey, Why Amazon has changed consumer preferences, How to launch a startup after years of working in corporate America, Why having your partner's buy-in is crucial for an entrepreneur, Why during COVID consumers crave certainty, Why consumers don't mind long shipping times as long as they know its coming, How Fenix could help maximize sales even when items are out of stock using real-time inventory optimization. and so much more.    Join us while Ramon Vela interviews Akhilesh in Part 1 of this episode and listen to him share the inside story of his startup.   For more on Fenix Commerce visit: https://www.fenixcommerce.com/     Fenix Commerce - https://www.fenixcommerce.com/ Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com    

In Part 2 of this Feature, R. J. Talyor, CEO & Founder of Pattern89, continues telling the story of this unique AI-based platform that explores billions of data points in the paid social universe and helps you discover winning patterns in your own social ad data.   In part 2, RJ discusses How they mostly work on your Paid Channels, Why they created a Do it For Me button, Who Pattern89 works with, Why it was important to make the platform Plug and Play, The Lids.com case study, Why creativity is at the center of their technology, How COVID has created a pattern interrupt, How they solve the Cold Start problem, and so much more.    Join us while Ramon Vela interviews RJ in Part 2 of this episode and listen to him share the inside story of his startup.   For more on Pattern89 visit: https://www.pattern89.com/     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

For R. J. Talyor, CEO & Founder of Pattern89, starting a new company was riskier than usual. He had a family, a mortgage, and kids. But he knew that if he didn't try to make his idea come to life, he'd regret it. What was his idea? Use Artificial intelligence to predict what Ads work on Facebook & Instagram. So you can reduce marketing waste and increase your ability to win more often. Here's the story of RJ and Pattern89.   In part 1 of this feature, RJ discusses How he pitched a VC over coffee and got funded, His process for making big decisions, Why he was convinced that AI could predict how your Ad creative was going to win or lose, What data Pattern89 uses to make its predictions, Advice for startup entrepreneurs, Why COVID-19 has increased usage of Pattern89's platform,  How AI can detect patterns and outliers that Human's can't spot yet, Why instead of testing your Paid Ads, Pattern89 can simulate it instead, How the platform has achieved 95 percent accuracy, and so much more.    Join us while Ramon Vela interviews RJ in Part 1 of this episode and listen to him share the inside story of his startup.   For more on Pattern89 visit: https://www.pattern89.com/   Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

R.J. Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss how you can optimize social media advertising based on real-time data. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Tired of spending marketing dollars on under-performing ads? Wouldn’t it be great if there was a way you could predict what works and reduce wasteful marketing spend? R.J. Talyor, CEO and Founder of Pattern89, leverage AI’s power and deep dives into creative analytics to help advertisers optimize top-performing social media ads. Most marketers focus on their brand, which is understandable. However, creative is responsible for 47% of ad performance. So, it makes sense that you spend more time (and fewer dollars) optimizing the creative elements of your ads to drive the most engagement. With more data than there are stars in the galaxy, Pattern89 can predict what will work best with over 95% accuracy. Of course, the creative recipe that works for one advertiser may not work as well for the next. But that doesn’t mean you can’t use data and artificial intelligence to predict what will work, optimize ads, and get more clicks. In This Episode: 04:10 – How Pattern 89 uses AI to predict the success of social media ads 07:06 – Why you can’t always depend on best practices to work for every brand 09:30 – Surprising usage data that has been released amidst the COVID-19 crisis 16:15- How companies are shifting their marketing spend in the middle of this pandemic 18:42 – How ideal publishing windows have changed 23:09 - What the data from Pattern89 tells us in terms of marketing messages as we transition to a ‘new normal’ 31:13 – What type of ads and ad formats are performing best right now 34:36 – How AI has improved dramatically in just 18 months Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Take Salesforce’s quiz to identify the best AI use case for you! Learn more about Pattern89 Listen to ep.351 of Social Pros with R.J. Talyor Visit SocialPros.com for more insights from your favorite social media marketers.

In Part 2 of this feature, Jim Huether, CEO of Hyperice, continues sharing the inside story of building the world's leader in recovery and movement enhancement technology, utilizing ice, heat, percussion, and vibration.   In part 2, Jim discusses What makes Hyperice different than competitors, Why they use Aerospace concepts in their Engineering, What questions they ask themselves when designing products, How they marry sophisticated technology with simplicity, Why Jim feels they are just at the beginning of this market, Why the recent acquisition was like two great industry giants joining forces, Why he wants Hyperice to be remembered as an innovator, Why they don't sell products but a movement, How they dealt with Tariffs, How they dealt with COVID-19, How they build the Hyperice culture, Why Jim is learning Mandarin, and so much more.    Join us while Ramon Vela interviews Jim in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Hyperice visit: https://hyperice.com/   Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

If it was up to Jim Huether, CEO of Hyperice, he'd want people to think of Hyperice as a tech company more akin to Tesla, Dyson, or Apple. If you look at the company's intuitive, almost effortless design and usability of its products matched with sophisticated technology, you'd see why he feels that way. It's also easy to see why he's gained the following of some of the best athletes on earth including Kobe Bryant (RIP), Lebron James, and others. Now, Jim is on a new mission. He won't be happy until he's able to enhance the mobility, recovery, maintenance of every human on earth.    In part 1 of this feature, Jim discusses His entrepreneurial journey, Why he thinks you can train less and still optimize performance, Success tips for college graduates, His Networking Guidelines, Why Networking is part of his DNA, How Kobe's feedback helped improve the original product, How he took the story to markets outside of sports, Why early on athletes used the product authentically, How they raised funds on Kickstarter, and the entrepreneurial roots including how Anthony Katz, used to sell products out of his car, and so much more.    Join us while Ramon Vela interviews Jim in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Hyperice visit: https://hyperice.com/   Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com

R.J. Talyor who recently founded Pattern89 an AI-driven platform that analyzes ads to predict which ads perform the best on social media – joins us in this episode of The SalesStar Podcast to share his experience and insights in technology sales and marketing while discussing the impact of AI in this segment. Key topics covered in the episode: Impact of AI-powered tools in the demand and use of new salestech / martech products Top best practices for adtech/ad and marketing teams to follow The evolution of sales technologies and martech and how it has changed the way sales and marketing is approached as a task How sales people / marketers should plan their outreach today Predictions for Sales and SalesTech in 2020

Episode 54: We spoke with RJ Talyor, Founder & CEO at Pattern89. We discuss how RJ helped pioneer the concept of SMS marketing in 2002, his time as VP of Messaging Products at Salesforce, and how what he's building at Pattern89 is changing marketing for brands like Fabletics, LIDS, Finish Line, and more! Enjoy! R.J.’s career started at ExactTarget, where he was the mastermind behind the company’s mobile strategy. He would eventually create the concept of SMS marketing in 2002, leading to Bank of America to sending its first SMS text. His leadership was instrumental when Salesforce later acquired ExactTarget for $2.5 billion in 2013, where he would become the vice president of mobile products for the company. A couple years later, he wanted to take his knowledge on marketing, social media and analytics to create a company that would easily integrate Artificial Intelligence with social media marketing, and launched Pattern89. Since its founding in 2018, the company already has more than 700 customers, specifically within the e-commerce industry, with customers such as Fabletics, LIDS, Just Fab, Finish Line, and more. Customers seeing an ROI as high as 65% in as little as 15 days. --- Support this podcast: https://anchor.fm/besttechie/support

Hey everyone! Today, I share the mic with RJ Taylor, the CEO and Founder of Pattern89, the AI platform for digital ads. Tune in to hear how Pattern89 uses AI unlike any other marketer, how RJ uses his B2B SaaS background to grow his business and why he makes sure to go to bed by 9pm. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Today we chat with Carlee Niec, VP of Customer Experience at Pattern89. If you were to ask someone to name the top 5 tech companies today, three of those will likely be companies Carlee has worked at. Carlee began her career in marketing and accidentally fell into one of the biggest tech companies there is, Google. She later went on to work at two more household tech names. She has since left those big names and made the move from the big city of Chicago to Indianapolis. Carlee explains how she got her start at these tech giants and why she eventually decided to take the plunge at a small startup and leave the windy city. pattern89.com linkedin.com/in/carleeniec getwitit.org

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Trends for 2020. [00:30] How and why you should become compatible with voice search. [01:07] Ways that tiered monetization audience/creator arrangements have room to grow. [02:20] Why to focus on business intelligence and not just front end analytics. [03:27] The value of utilizing AI in any way possible for business optimization. [04:15] A drop in the effectiveness of email communication and how to get past it. [05:14] Why leveraging TikTok is still a great idea. [05:49] Personal brands are the only way to ward off other companies from copying you exactly. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jetson AI Shopify WordPress Substack Supercast Leveling Up Google Analytics Amazon Prime Google Data Studio Pattern89 Gmail Descript TikTok ByteDance Snapchat Vine Facebook Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Seven Marketing Trends for 2020. [00:30] How and why you should become compatible with voice search. [01:07] Ways that tiered monetization audience/creator arrangements have room to grow. [02:20] Why to focus on business intelligence and not just front end analytics. [03:27] The value of utilizing AI in any way possible for business optimization. [04:15] A drop in the effectiveness of email communication and how to get past it. [05:14] Why leveraging TikTok is still a great idea. [05:49] Personal brands are the only way to ward off other companies from copying you exactly. [03:20] That's it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Jetson AI Shopify WordPress Substack Supercast Leveling Up Google Analytics Amazon Prime Google Data Studio Pattern89 Gmail Descript TikTok ByteDance Snapchat Vine Facebook Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Trend for 2020.  [00:45] The growing popularity of software such as ChatBot and ManyChat.  [01:17] The benefits of combing chatbots with text tools such as Twilio.   [01:45] Some of the biggest companies in the chatbots space and the expanding market.  [02:13] How voice search will start to dominate searches through applications like Alexa.  [02:36] Companies building products and giving them away for free to generate leads.  [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.   [04:33] The excess of channels and data sources and the growing need for BI tools.  [05:27] Streamlining all the data sources through customer data platforms such as Hull.  [06:25] The emergence of companies that fill in the gaps.  [08:06] That’s it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ManyChat ChatBot  Facebook  Twilio  MobileMonkey Intercom Drift Alexa Jetson Ubersuggest Ahrefs SEMrush  Pattern89 TikTok Reddit Google Analytics Google Data Studio Hull  WordPress Shopify Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free!  TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Marketing Trend for 2020.  [00:45] The growing popularity of software such as ChatBot and ManyChat.  [01:17] The benefits of combing chatbots with text tools such as Twilio.   [01:45] Some of the biggest companies in the chatbots space and the expanding market.  [02:13] How voice search will start to dominate searches through applications like Alexa.  [02:36] Companies building products and giving them away for free to generate leads.  [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.   [04:33] The excess of channels and data sources and the growing need for BI tools.  [05:27] Streamlining all the data sources through customer data platforms such as Hull.  [06:25] The emergence of companies that fill in the gaps.  [08:06] That's it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: ManyChat ChatBot  Facebook  Twilio  MobileMonkey Intercom Drift Alexa Jetson Ubersuggest Ahrefs SEMrush  Pattern89 TikTok Reddit Google Analytics Google Data Studio Hull  WordPress Shopify Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster.  [00:30] Why data is important – think machine learning and artificial intelligence.  [00:49] Google’s built-in AI that can help you optimize your ads.  [01:10] The tools you can use to make the most of your Facebook ads.  [01:29] How using the search bar inside Google Analytics can assist you.  [02:01] The helpful reports Google Data Studio provides for executives and agencies.  [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.   [03:08] Why you want to work with a data scientist and what you can expect to pay.  [03:54] Putting everything you’ve done in marketing on an Excel spreadsheet.   [05:20] Why you want to make use of APIs.  [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Facebook Pattern89 Google Analytics  Google Data Studio  Supermetrics  BrightEdge  ClickFlow Distilled  RankScience  Upwork Toptal  BuiltWith  SEMrush  Ahrefs  Zapier Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.   TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Seven Practical Ways to Use Data to Grow Faster.  [00:30] Why data is important – think machine learning and artificial intelligence.  [00:49] Google's built-in AI that can help you optimize your ads.  [01:10] The tools you can use to make the most of your Facebook ads.  [01:29] How using the search bar inside Google Analytics can assist you.  [02:01] The helpful reports Google Data Studio provides for executives and agencies.  [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.   [03:08] Why you want to work with a data scientist and what you can expect to pay.  [03:54] Putting everything you've done in marketing on an Excel spreadsheet.   [05:20] Why you want to make use of APIs.  [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Google Facebook Pattern89 Google Analytics  Google Data Studio  Supermetrics  BrightEdge  ClickFlow Distilled  RankScience  Upwork Toptal  BuiltWith  SEMrush  Ahrefs  Zapier Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Interview with R.J. Talyor, CEO & Founder of Pattern89

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 7 Customer Acquisition Ideas for the Rest of 2019. [00:33] Channel partnerships and cross-platform collaborations. [01:17] Utilizing affordable tools to manage your site and its data. [02:25] The process of content expansion to ease the need to create something new. [03:12] Voice search and the usefulness of Jetson AI. [03:48] AI for advertising and using Pattern 89 for this purpose. [04:21] Automating your SEO process with the tools that are currently available. [05:00] Chat programs, funnels and product tours with Intercom. [05:42] Make sure you check that out! [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: CodeCanyon 1kProjects Jetson AI Pattern89 Clickflow Distilled Intercom Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019. [00:33] Channel partnerships and cross-platform collaborations. [01:17] Utilizing affordable tools to manage your site and its data. [02:25] The process of content expansion to ease the need to create something new. [03:12] Voice search and the usefulness of Jetson AI. [03:48] AI for advertising and using Pattern 89 for this purpose. [04:21] Automating your SEO process with the tools that are currently available. [05:00] Chat programs, funnels and product tours with Intercom. [05:42] Make sure you check that out! [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: CodeCanyon 1kProjects Jetson AI Pattern89 Clickflow Distilled Intercom Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using. TIME-STAMPED SHOW NOTES: [00:25] Today's Topic: Seven Marketing Tools for the Second Half of 2019 [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests. [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources. [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising. [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89. [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa. [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them. [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it. [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money. [04:25] Their price optimization typically leads to a 15% increase in new revenue. [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more. [05:37] That's it for today! [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019 [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests. [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources. [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising. [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89. [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa. [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them. [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it. [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money. [04:25] Their price optimization typically leads to a 15% increase in new revenue. [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more. [05:37] That’s it for today! [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well [02:00] People get on the paid ads hamster wheel too often. [02:15] People also get stuck paying people for bad content. [02:55] Content MVP’s. [03:45] Top-performing content is often around 2000 words. [04:28] People forget about links. [06:07] Problogger is a great place to hire good writers. [07:30] HubSpot hires people just to update content. [09:33] Zero-click searches. [10:16] Eric and Neil do content sprouting. [10:30] Spin content out into different formats. [13:15] Improving metadata is important. [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest. [18:32] Customer data platforms. [18:45] These are fairly new. [19:06] The hot thing right now is personalization and Hole.io allows you to do this. [22:41] Doing the right things at the right time is important in terms of sales. [25:15] Chatbots. [27:22] Intercom helps combine chat and email to make your marketing stronger. [28:20] AI for ads. [28:28] Pattern89 is AI for digital ads. [30:00] As long as you make time to do all of these things, you will succeed. [30:15] Consistency is key. [31:17] That’s it for today! [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA. TIME-STAMPED SHOW NOTES: [00:54] Today's Topic: 7 Proven Marketing Hacks That Work Really Well [02:00] People get on the paid ads hamster wheel too often. [02:15] People also get stuck paying people for bad content. [02:55] Content MVP's. [03:45] Top-performing content is often around 2000 words. [04:28] People forget about links. [06:07] Problogger is a great place to hire good writers. [07:30] HubSpot hires people just to update content. [09:33] Zero-click searches. [10:16] Eric and Neil do content sprouting. [10:30] Spin content out into different formats. [13:15] Improving metadata is important. [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest. [18:32] Customer data platforms. [18:45] These are fairly new. [19:06] The hot thing right now is personalization and Hole.io allows you to do this. [22:41] Doing the right things at the right time is important in terms of sales. [25:15] Chatbots. [27:22] Intercom helps combine chat and email to make your marketing stronger. [28:20] AI for ads. [28:28] Pattern89 is AI for digital ads. [30:00] As long as you make time to do all of these things, you will succeed. [30:15] Consistency is key. [31:17] That's it for today! [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In this episode, I talk with R.J. Talyor, of Pattern89. This startup is an artificial intelligence, AI, platform for marketers, that acts as a to-do list Instagram, Facebook, and Google ads to the next level. It runs algorithms across the 29,000 dimensions of the client’s data on a daily basis and provides them with a to-do list to help them drive their performance.Pattern89 uses a combination of action items within the daily to-do list, broken down into 2 categories. One of which is a list of things the customer can actually do, such as create a video for social media, including a bird and a bike. The other type of task is called an approval task, and once the customer gives Pattern89 the approval, the platform with do these items on their behalf, tasks such as reallocating a budget, change audiences or change placements.Topics in the episode:Efficacy of the platformTypical customersBuilding their co-op in order to create the data through which they would build the platformDigital marketing agencies both as a competitor and as a partnerDirect sales strategyMarketing dinners as a way to gain customersWhy it is important to not rely solely on AI as a businessContact Info:Website: pattern89.comEmail: rj@pattern89.com9:54 A free pilot gets them their data in a view that they can then see the power of the platform. We’ve made it super easy, it’s literally two clicks, to get it up and running

Jessica Jensen, Global Director of Marketing at Qualcomm, joins Social Pros to discuss how she leverages influencer marketing in the B2B world.  Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Sales Force   Pattern 89  How Qualcomm Grew a Thriving Influencer Marketing Program from Scratch  Influencer marketing is about more than finding a “celebrity” to post a selfie with your merchandise. If you want to leverage the power of influencer marketing to drive business, you need to carefully consider your approach.  During her time as the Global Director of Marketing at Qualcomm, Jessica Jensen has learned to take a methodical, procedural and creative approach to influencer marketing. But, above all else, she remembers to be human.   Whether you’re launching a new product or reaching out to an influencer you want to work with, you can’t be afraid to show your human side. Jessica reminds us that we’re in an era where the illusion of perfection is not okay. Your customers want to get to know the people ‘behind the mechanisms’ and this means you’ve got to work hard to build an authentic social presence.   In This Episode:  05:02 – How Jessica manages and deploys the digital marketing team at Qualcomm   08:36 – The power of identifying and leveraging social influencers in B2B   13:52 – The social strategy behind the Apple and Qualcomm legal battle   17:56 – How customer service works in a B2B market   19:54 – Why executives need to build their social presence on a more human level  26:19 – Jessica reveals her biggest challenges in marketing, PR and social in B2B  29:05 – An insight into how Qualcomm leverages video and live video on social   Resources:  Get the new State of Marketing report for free from Salesforce here.  Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.  Get your 14-day free trial with Pattern89 here.  Listen to The Social Currency Podcast Show with Jess Jensen and Tuck Ross here.  Check out the podcast, “Pivot with Kara Swisher and Scott Galloway” here.  Read “The Four: The Hidden DNA of Amazon, Apple, Facebook and Google” by Scott Galloway here.  Visit SocialPros.com for more insights from your favorite social media marketers. 

Tom Webster, Senior Vice President of Strategy and Marketing at Edison Research, joins the Social Pros Podcast to discuss how and why Facebook lost an epic portion of users in just two years.  Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Sales Force  Pattern 89 Facebook Lost 15 Million Users, What Now?  The social media landscape seems to have leveled off over the last few years with no major changes to its user base to trouble ourselves with. That is, until now. According to Edison Research’s 2019 Infinite Dial Report, Facebook’s user base declined by a staggering 15 million since 2017.  Tom Webster, the Senior Vice President at Edison Research, put the numbers in perspective when he compared Facebook’s usage decline to the population of Pennsylvania & New Mexico combined. The results from this comprehensive and highly-regarded survey follow a similar pattern as last year, which saw a Facebook usage decline of eight percent in 2018.  Is this the end of the road for Facebook? Why, after so many years of growth and prosperity, has Facebook seen such a drastic reduction in usage in the United States? Tune in to hear from Tom Webster, the man with his finger on the pulse of what’s happening on social media and who can tell us once and for all if it’s time to finally abandon Facebook as a social media tactic.  In This Episode:  07:10 – What the findings from this year’s Infinite Dial Report means for the future of Facebook   14:46 – Why Pinterest is a great platform for ad targeting   16:31 – An insight into the questions that Edison Research receives from major social networks  19:46 – Why you shouldn’t underestimate the power of LinkedIn as a social platform  22:10 – How smartphone and tablet usage has impacted screen real estate   29:49 – Why the popularity and usage of speaker technology will continue to evolve  Resources:  Get the new State of Marketing report for free from Salesforce here.  Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.  Get your 14-day free trial with Pattern89 here.   Learn more about Tom’s work by visiting his website.  Find out more about Edison Research here.  Check out The Infinite Dial 2019 Report here.  Download The Podcast Consumer 2019 Report here.  Read “Youtility: Why Smart Marketing Is about Help Not Hype” by Jay Baer here.  Read “The Undoing Project: A Friendship That Changed Our Minds” by Michael Lewis here.  Try Tom’s recommended Sipsmith gin, “V.J.O.P.”   Visit SocialPros.com for more insights from your favorite social media marketers.

Eric Siu, CEO of Single Grain, joins the Social Pros Podcast to discuss the evolving role of agencies in a marketing landscape dominated by paid social. Special thanks to our sponsors: Salesforce Marketing Cloud (bit.ly/jaysays) Pattern 89 (pattern89.com/socialpros) In This Episode 10:35 - What businesses should do less of when it comes to marketing. 13:42 - What's ahead for influencer marketing. 15:32 - Why the future of live video as a marketing tool is bright. 17:53 - Predictions on whether or not businesses will still be running organic social media in three years. 19:12 - How Eric bought his marketing agency for just two dollars. 23:30 - How a "content sprouting" technique helps you stay competitive in a content-saturated environment. Resources Get the new State of Marketing report for free from Salesforce here. Transform your paid social with the results-driven AI platform Pattern89. Hear more from Eric Siu and Neil Patel on the Marketing School Podcast. Listen to Eric Siu's Growth Everywhere podcast here. Visit SocialPros.com for more insights from your favorite social media marketers.

RJ Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss the value of artificial intelligence when improving your social ad strategy.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 06:48 - How Pattern89 uses artificial intelligence for a more effective testing process 10:43 - How Pattern89 uses data from all of its users while maintaining anonymity 14:47 - How to keep up with customer preferences 21:41 - When a tool like Pattern89 makes sense for your social strategy 24:08 - Why artificial intelligence is not replacing human social marketing pros   Resources Get “The Complete Guide to Social Media for B2B Marketers” from Salesforce completely free here! Find out if joining the group at SocialMedia.org is right for you with this special landing page for Social Pros fans. Learn more about Pattern89 here. Read “Mayflower” by Nathaniel Philbrick here. Visit SocialPros.com for more insights from your favorite social media marketers.