Podcasts about 'istok web'

Welcome to episode #151. SpyMeSat makes it easier to know when to wear your aluminium hat; Retailigence brings offline pickup to online purchases; Jack in the Box uses time as a marketing factor with Pandora; Netclearance lets you do indoor location with WiFi and BLE; Disney harvests energy from your finger; Fooda brings hyper local food into your offices. Plus Chuck Martin reminds us that it will be another mobile Christmas in our Mobile Minute; The most effective local mobile targeting strategy in our resource of the week; Run to the beat of the right song with our app of the week, TempoRun; Special guest Dave Roesch of the Atlantic City Convention and Visitors Authority teaches us how cities should be using location based marketing.   Complete show notes can be found here

Welcome to episode #147. On the show: Placecast's new mobile ad platform; Bing partners with Local Corp; Audi brings public desire and reward to the Mini in London; Estimote powered by iBeacon is just the start of the mote world; Coca-Cola's Positivity Wall; PayPal taking their hands-free payments to the masses; The Pew report on location based services is revealing; Chuck Martin's Mobile Minute gives us the Cool vs. Creepy scale for location based marketing.   - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. A Mobile Minute with Chuck Martin: The Cool Vs. Creepy Scale In Mobile Shopping (24:50) Location fascination of the week: Rove by Zetrip (7:13) Top news of the week 1. Placecast’s new mobile AD play (10:23) 2. Bing partners with Local Corporation (15:00) 3. Audi’s Mini “Here’s to you” campaign in London (20:08) 4. Estimote + Apple iBeacon (27:46) 5. Coca-Cola’s positivity wall map (36:12) 6. PayPal tests hands free payment (39:50) Resource of the week: Pew Location Based Services report (46:15)

Welcome to episode #146. On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Gucci partners with Google Maps for store walkaround in Milan; AirPatrol launches ZoneAware WiFi. Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device; ACE Hardware's successful in-store basket conversion; and special guest Ryan Golden of Moasis.   Show highlights: A few announcements - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Special Guest: Ryan Golden, co-founder and CEO of Moasis (28:45) A Mobile Minute with Chuck Martin: Segmentation by device is coming (4:45) Location fascination of the week: The history of 10,000,000 buildings in the Netherlands as an interactive map(7:30) Top news of the week 1. Nymi – turns heartbeat into password (10:41) 2. OnOurRadar.org – training reporters in emerging economies. (19:20) 3. Toopher.com using location as 2-factor authentication (location-based mobile audience targeting) closes $2M (25:50) 4. Microsoft acquires Nokia – but the real story is what they DIDN’T get (36:45) 5. Gucci partners with Google Maps to map the inside of their Milan store (44:10) 6. AirPatrol launches ZoneAware WiFi (49:15) Resource of the week: ACE Hardware converts 49% of in-store shoppers with incentive – also increase average basket size almost 3X (52:30)

Welcome to episode #145. On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; Ubimo closes $2m; The PGA Tour partners with Xirrus for outdoor WiFi; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks the biggest threat to your mobile strategy and our special guest is journalist and author Nora Young.   Special Guest: Nora Young, author (The Virtual Self: How Our Digital Lives Are Altering the World Around Us) and journalist (25:00)   A Mobile Minute with Chuck Martin: The biggest threat to your mobile strategy is… (4:25)   Location fascination of the week: CO Everywhere (7:50)   Top news of the week   1. Foursquare turning over a new leaf with proactive recommendations (12:12) 2. McDonald’s NFC Happy Table in Singapore (18:20) 3. Ubimo (location-based mobile audience targeting) closes $2M (22:05) 4. PGA Tour partners with Xirrus for outdoor WiFi (36:30) 5. JDS Uniphase launches location insight services (40:40) 6. 7Eleven invests in Belly 12.1M with Andreessen Horowitz (44:50)   Resource of the week: Top 100 Geospatial influencers (49:55)

Welcome to episode #144. On the show: Google patents your gaze (and a little latent pre-searching on the side); GoDaddy acquires Locu; Coors Light’s Refresh the Night campaign; Placeable emerges from LocationInsight to normalize location data for enterprises; Coca Cola uses location to help charities with Movement for a Movement campaign; Nuance launches their talking ads in Sweden; Apple acquires Embark; Google chokes on Yahoo!’s dust; Chuck Martin looks at the plight of the QR code; What are the differences between North American and Europe when it comes to location based services?   A Mobile Minute with Chuck Martin: Scanbuy and the plight of QR codes (27:35)    Location fascination of the week: Clinch (6:08)   Top news of the week   1. Google's "Pay Per Gaze" (10:50) 2. GoDaddy acquires Locu  (15:45) 3. Coors Light "Refresh the Night" campaign (20:15) 4. LocationInsight becomes Placeable (23:52) 5. Coca Cola "Movement For A Movement" campaign (30:38) 6. Nuance's "talking ads" (34:56) 7. Apple acquires Embark (43:10)   Resource of the week: Location based services Europe vs North America (52:50)

On the show: Google launches Carousel visual search; Renew London smart recycling bins are sniffing your MAC address; Millennial scoops up JumpTap; Tour Sicily with the San Pellegrino robot; Placed trying to morph into the ComScore of the real world; Riding the payment waves without batteries; Special guest Alex Kottoor of Siamese Systems talks mobile CSI; Chuck Martin and our Mobile Minute on who is benefiting from the mobile retail war; Infosys data on what consumers will share to get a personalized deal from retailers; App pick of the week is MixBit   - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Alex Kottoor of Siamese Systems (27:35) A Mobile Minute with Chuck Martin: Who is benefiting from the mobile retail war? (6:00) Location fascination of the week: MixBit (9:00) Top news of the week 1. Google launches Carousel (15:08) 2. Renew London recycling bins grabbing MAC addresses create public privacy outcry (18:40) 3. Millennial buys JumpTap (24:40) 4. San Pellegrino providing tours of Sicily via robots (36:40) 5. Placed evolving to be ComScore for the real world (40:50) 6. Wireless communication without batteries (44:55) Resource of the week: Infosys – 93% Of Consumers Would Share Personal Data In Exchange For Customized Offers (49:18) This episode is sponsored by PubNub You can sponsor this show by clicking heremailto:rob@untether.tv

On the show: WillCall raises money and looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video. Chuck Martin on getting a better deal by carrying a mobile device. PayPal's Q2 look at the impact of location based marketing.   A few announcements - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Chris Savage Wistia (30:00) A Mobile Minute with Chuck Martin: Are mobile shoppers getting better deals? (7:30) Location fascination of the week: Hulafrog (9:36) Top news of the week 1. WillCall raises $1.2M to be the Square for concerts (13:30) 2. Launch of SpotSetter (20:13) 3. Pizza Hut and Amaze deliver new responsive website (23:05) 4. Tradus location-based marketplace – find the product near me (26:00) 5. Geolog helps save your battery thru smart GPS for Android (35:15) 6. Bytelight launches Light Field Communications Reader (38:35) 7. iOS 7 and location tracking (42:25) Resource of the week: PayPal – Location-Based Mobile Advertising: Q2 Highlights (48:15)

On the show today: Foursquare sells your data – finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest.   - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Jon Rosen of iInside (18:15) A Mobile Minute with Chuck Martin: The mobile web retail push (3:05) Mobile fascination of the week: Spott Messenger (6:05) Top news of the week 1. Foursquare partners with Turn to sell ads based on your data (7:45) 2. Mobilink + Train Of Thought launch SmartPush in India & Rogers partners with Shopalerts in Canada (12:03) 3. The LBMA partners with the OGC – press release (16:22) 4. Apple’s location-based battery system patent (story) (30:40) 5. MonsterMedia buys LocaModa (34:10) 6. Inglot deploys AOPEN transparent digital signage cases in the Netherlands (35:50) Resource of the week: Coupons are making a comeback (41:40)

While it seems everyone is fighting over who will unseed or disrupt the credit cards as a form of payment, it is easy to forget the largest market for payments that is ready to be mobilized.

On the show today: YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out of home reach by acquiring EK3 Technologies; Timehop raises $3million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; AudioVox partners with AT&T for on-board auto diagnostics. Plus a Mobile Minute with Chuck Martin, our resource of the week on Showrooming and special guest Tyler Bell of Factual.   Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Tyler Bell of Factual (26:00) A Mobile Minute with Chuck Martin: The retail quest for the mobile cookie? (10:08) Mobile fascination of the week: Everlapse (6:30) Top news of the week 1. YFind acquired by Ruckus Wireless (12:40) 2. Weston Expressions launches Linkett (16:00) 3. Cineplex to acquire EK3 Technologies (21:25) 4. Timehop raises $3M (38:40) 5. Imersia + 20thCenturyFox + Westfield Malls (46:53) 6. Garmin’s take on the dashboard HUD (51:55) 7. AudioVox and AT&T automobile on-board diagnostics (57:08) Resource of the week: Showrooming numbers (62:00)

Glueing screens together isn’t practical but what is evident is the need to understand multi-screen behaviours and how that can impact – and enhance – a buy decision.

On the show today: Foursquare now showing ads but is anyone watching? Apple buys Locationary and HopStop to bolster their map offering. Google kills Latitude. TomTom chooses DMTI for Canadian location data. Uniqul lets you pay with your face. Our app of the week is QuadStreaker, Chuck Martin is back in our mobile minute to talk augmented reality and our special guest is Brian Wong of Kiip.   Show highlights: - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Brian Wong of Kiip (25:50) A Mobile Minute with Chuck Martin: Is augmented reality ready for prime-time? (8:50) Mobile fascination of the week: Quadstreaker (6:35) Top news of the week 1. Apple buys Locationary + HopStop (11:22) 2. Google to kill Latitude (17:20) 3. DMTI partners with TomTom (20:56) 4. Intermap launches AdPro (36:08) 5. Foursquare to now serve Ads (37:48) 6. Uniqul’s Pay With Your Face (42:58) For the full show notes for this episode, visit here

On the show today: Apple is making Waze – on their own. YuMe brings targeted video ads to the home. France rocks biometric payments and IBM’s Smarter Cities billboards. Tracking moods through facial expressions to sell cosmetics. SolveMedia and Unilever brand the captcha. This week features special guest Krina Patel of Ingenious Med and a Mobile Minute feature with Chuck Martin plus our resource of the week.   Featured Guest Krina Patel, VP of Ingenious Med (25:13) A Mobile Minute with Chuck Martin: Have you ever wondered what types of stores mobile users are happiest at and what makes them happy? Then this Mobile Minute is for you. The research is brought to you by GigaOm pro and delivered by us. (5:40) Top news of the week 1. Apple to launch their own “Waze” (8:15) 2. YuMe – enables video ad targeting to individual households (12:50) 3. Biometric payments in France (17:54) 4. Solvemedia and Unilever (35:00) 5. IBM Smarter Cities Billboards in France (40:50) 6. Factual‘s new geo-targeting service (46:00) 7. Ulybka Radugi + Synqera tracking facial expressions in-store (52:14) Resource of the Week 10,000 hours in 10 minutes with Asif Khan (60:00)

On the show today: Nordstrom brings Pinterest into their stores. eMart’s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista   Featured Guest Linden Skeens, founder of Thumbvista (28:50) App Observation: A bitch about GPS apps – the good, bad and ugly (3:40) Top news of the week 1. Nordstrom uses the Pinterest brand to highlight popular products in store (9:25) 2. eMart Flying Store in South Korea (15:08) 3. Launch of What3Words (20:05) 4. Shopperception‘s vision for in-store shopper behaviour (Argentina) (36:43) 5. Vodafone to be first, 2nd screen customer for WyWy (Germany) (44:10) 6. Foursquare working with Deezer for concert checkin benefits (52:22) Resource of the Week A location-based marketing primer (59:25)

Businesses are using QR codes but are they doing it properly?

Does your app have personal value?

With everybody focused on the transaction part of mobile commerce, we look at the importance of what comes beforehand

Have you ever wondered what types of stores mobile users are happiest at and what makes them happy? Then this Mobile Minute is for you. The research is brought to you by GigaOm pro and delivered by us

On the show today: Asif’s take on location based marketing in China; Twitter finally developing geo-targeted ads; Free parking with Summon Auntie in Singapore; Facebook to help get you (almost) free Wifi; Molson brings back I Am Canadian; Google to launch thing sharing service Mine; Pandora quadruples listeners + our resource of the week: The mobile payment journey of the future and special guest Keller Rinaudo, co-founder of Romotive.   Featured Guest Keller Rinaudo, co-founder of Romotive (26:55) Fascination of the week: Donna (13:38) Top news of the week 1. Asif’s perspective on his trip to China (2:00) 2. Twitter to develop geo-targeted ads (11:55) 3. Singapore’s Summon Auntie (19:00) 4. Somebody like me on Facebook (for free WiFi) (22:30) 5. I Am Canadian (35:30) 6. Google to launch goods sharing service called “Mine” (38:37) 7. Government done right: Aids.gov/locator (44:30) 8. Pandora quadrupals in-car listeners (45:50) Resource of the Week The mobile payment journey of the future (54:35)

On the show today: Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; WholeFoods gets local farming; PointsSign may have invented the street sign of the future; Twitter sells health data to mine for clues; The NOAA starts crowdsourcing weather; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. Our resource of the week is Contagious by Jonah Berger and special guest is Paul Mabray, founder of VinTank

On the show today: Shazam starts tagging in the background; Domino’s delivers Pizza-smelling DVDs; Dunkin’ Donuts gets you out of bed and eating breakfast; UberMedia changes the rules in targeted ads with UberAds; Aruba Networks purchases Meridian Apps to bring indoor location to their hardware; LevelUp partners with NCR; The importance of customer feedback and engagement plus special guest Martin Shen, co-founder of UpOut.   Featured Guest Martin Shen, co-founder UpOut. (26:00) App fascination of the week: MyTime.com – the Uberization of every service (6:50) Top news of the week 1. Shazam launches new iPad app with background tagging (10:00) 2. UberMedia launches UberAds (15:48) 3. Domino’s delivers DVDs that smell like pizza in Brazil (22:10) 4. Aruba acquires Meridian (36:40) 5. Dunkin’ Donuts launches ultrasound coupons in South Korea to get more breakfast business (41:20) 6. LevelUp partners with NRC (47:05) Resource of the Week The importance of customer feedback and engagement in a smartphone enabled world (51:25)

On the show today: Yahoo! continues to buy employees; Big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; Lenticular printing teaches a lesson to abused children; The re-emergence of RFID for grocery checkout; A Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile.     Featured Guest Gary Schwartz, co-founder & CEO of Impact Mobile. (25:25) Top news of the week 1. Yahoo acquires Loki Studios (9:49) 2. “Geography of Hate” map (14:07) 3. Fourwinds apps – turning Apple devices into signage (18:40) 4. Alibaba invests in AutoNavi (37:25) 5. ANAR Foundation (Aid to Children and Adolescents at Risk). Working with their agency, they used lenticular printing (40:18) 6. Nestlé Nespresso boutique in Munich, Germany – testing RFID self checkout (47:30) Resource of the Week Future of Google Glass (52:02)

On the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare’s neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards program; Outback Steakhouse jumps back in time to when check-ins were the rage; The VERY cool Pennies for Life campaign by Microloan; Pew enlightens us on the state of location in mobile; Plus special guest Duncan McCall, CEO of PlaceIQ.     App Fascination of the week: Scringo (4:35) Featured Guest Duncan McCall, co-founder & CEO of PlaceIQ. (25:25) Top news of the week 1. Launch of BlockAvenue (8:40) 2. Pennies For Life campaign by Microloan (15:25) 3. Will Facebook purchase Waze? (19:10) 4. Unilever working with CausePlay inside of Northgate Gonzalez Markets – the hyper local mashup (36:23) 5. Outback Steakhouse checking in to 2007 with Laps for Apps (41:22) 6. Square goes after Foursquare with recommendations (45:55) Resource of the Week Pew Research on location (54:23)

On the show today: ISIS brings loyalty to vending machines, Dwolla closes their $16.5 million series C, Kiip powers the “sour to sweet” campaign for Sour Patch Kids, MoodMedia pinpoints you by the music your hear, Google Now! comes to the iPhone and leaves a lot to the imagination, Foursquare is about to sell your data, PJs that tell stories + our very special guest, Ben Broca, founder of Now.

On today’s show: LinkedIn is rumoured to be acquiring the Pulse News Reader for $50-100M, Posse saddles up and moves to the United States, the earth’s magnetic field may hold the key to indoor location and Quri gives brands a little leverage. Plus our resource of the week and special guest Shuli Lowy from Ping Mobile on SMS marketing.

On today’s show: Our DX3 Canada wrap, ShopSavvy transitions to a retail app, do taxi companies need a platform or just customers, U-Haul brings augmented reality to Detroit and do we need to regulate mobile retail. All this plus Spindle – our app fascination of the week – and special guest Blake Sirach, VP Design for WillowTree the makers of the Brooklyn Nets and Barclays Center mobile app experience

On today’s show: Guardly’s indoor emergency services, Banjo is chosen by Google+, Qualcomm’s greatest location advertising campaign ever, Hotwheels tweets for Camero’s, Sonar introduces us to the Bing Fund and Andrew Mason shows his character. Plus our resource of the week looks at the 10-Mile Range and our special guest is Jon Fisher Co-founder and CEO CrowdOptic

On today’s show: Finding street food with an app, KLM’s social map, the girl scouts go all in to sell you cookies and is LivingSocial on life support? Plus our resource of the week and special guest Mark Kasdorf, co-founder of location-based live music discovery app Timbre.

On today’s show: Asif’s app fascination is Talkbits – this generations version of the CB radio, Weve wastes no time and starts working with Virgin Records, big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game, Yahoo! destroys (er, acqua-hires) Alike, and we get a glimpse of the future of the insurance industry from Spain. Plus, Sompa Karjalainen, founder of Moves stops by and our resource of the week shows the power of big data.

On today’s show: Rob’s app fascination is Timbre – the live music discovery app, Ford starts rolling out location apps in SYNC (not n’sync), will Facebook launch a friend finder, what would be the smell you bottle and a deep dive into the hyper local news world with the abrupt closure of Everyblock by NBC. Plus, special guest Dave Lieb talks about their latest app, Flock and an incredible resource of the week from Venue Labs and The LBMA

On today’s show: The launch of photo polling app Voto, 42Floors – the AirBnB for office rentals, LivingSocial’s painful year, Pepsi’s next generation vending machine and the mobile food market starts to sizzle (sorry!). Plus, Scott Kveton, CEO of UrbanAirship and an overview of our resource of the week – a summary of the location based services market in 2012.

On today’s show we bring you stories on Listia, FrontFlip, a deep dive into what Facebook graph search means to location, Rob’s latest obsession app called Moves plus special guest Grant Ritchie, Founder & CEO of Locationary and our resource of the week from Forrester.

On today’s show we are 40% Google with stories about Zavers and Fieldtrip, 40% payments with stories on PayPal and GoBank and all in with RedStripe’s latest local initiative. Plus special guest Dan Foreman of Lumi Mobile talks the death of surveys.

On today’s show: We’ve got 9 stories for you including our bewilderment of Waze, why we thing 4sqTrigger is on to something, and UrbanAirship is already getting things done with Tello. Also Scott Lindenbaum of Spun talks to us about using a goat for location based marketing. Seriously.

On today’s show: A quick look at the state of telematics, Parking Douche, and a great campaign from Meat Pack in Guatamala. Plus our usual M&A and funding activity, our resource of the week and special guest Greg McAllister, co-founder and CEO of PushPoint Mobile

On today’s show: News from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital. Oh, and Merry Christmas!

On today’s show: News from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital. Oh, and Merry Christmas!

On today’s show: Can Bing perform as the underdog, what about the new Google Maps for iOS and we get to the Point on augmented reality. Plus funding news, our resource of the week and special guest Christian Geissendoerfer of Yoose.

On today’s show: The carriers strike back, Broadcastr spins to Spun + acquisition news from Urban Airship, fundings by Clearstory and Poshmark and special guest Spun co-founder Scott Lindenbaum

On today’s show: Tracking your wife, profiling shoppers and the state of the group buying business + Special guest Terry Blake of Lemon Mobile

On today’s show: Jean’s that check-in for you, Esquire jumps the gap between magazine and digital and is Foursquare’s valuation too high. Plus news from GetGlue, a new Apple patent on location and a clip from the archives with Holger Luedorf, VP Mobile and International at Foursquare.

On today’s show: Banjo innovates on innovation, Niantic Labs turns the world into an augmented reality game, plus product launches by TomTom, Spindle and Glyder, our funding and M&A news, the resource of the week and a flashback from the archives with Damien Patton, CEO of Banjo.

On today’s show: Do we need another coupon platform? Retailmenot thinks so. Product launches by SpotBros, Pretzil and Busbud PLUS Blippar shows us augmented reality’s potential, the greatest mobile payments info graphic ever and special guest Alexis Rask from Shopkick.

On today’s show: We’ve got wheels, Weve, Waze and would you spend $600 on Oakleys? Plus, special guest David Rush, co-founder of Evzdrop and Asif is live from the home of the Singapore Sling.

On today’s show: McDonalds takes aim with Rovio’s Angry birds in China and Square makes its way north to Canada, eh! Plus news from Gigwalk, Yelp and Yahoo + special guest Ed Kaczmarek, Director of Innovation and Emerging Technology at Mondelez International.

On today’s show: We reflect on the first 100 shows. Innovation finally strikes with ByteLight, the Green Giant makes his augmented reality debut and we have stories from Placecast, Klash and Facedeals + a ton of acquisitions, our resource of the week from Ottawa-based Shopify and special guest Erica McClenney of Expion.

On today’s show: Asif summarizes his experience at the Your Business is Now conference in Hamilton, Disney re-imagines the simple cake with augmented reality, Ebay gets all grown up and smart + our funding news, the resource of the week and Joe Walker, Founder of Ozmott chats with Asif.