Podcasts about asia business

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Best podcasts about asia business

Latest podcast episodes about asia business

The Negotiation
Jacob Cooke on 618, China's Consumer Climate & What Tariffs Mean for Global Brands

The Negotiation

Play Episode Listen Later Jun 18, 2025 23:36


In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement between the US and China, and China's massive 618 shopping festival.Jacob breaks down the implications of the new framework agreement between the US and China, explains how tariff policies are shifting brand strategies, and highlights key recommendations for both U.S. and non-U.S. companies looking to grow in the APAC region. He also shares what's different about this year's 618 shopping event, how platforms like Taobao and Xiaohongshu are integrating content and commerce, and which product categories are set to win big.If you're a global brand navigating China's trade and consumer landscape, this is one episode you don't want to miss.Discussion Points:The latest updates from Jacob on the ground ahead of 618Key findings from WPIC's June 2025 strategic tariff reportWhat the US-China “London Deal” means for cross-border businessWhy 618 remains a crucial growth moment for international brandsHow platform integrations (e.g., the Red Cat Plan) are changing the gameGrowth sectors to watch: beauty, wellness, fashion, and baby careJacob's top 3 tips for brands to win during 618

The Negotiation
AI, Chips, and Cloud: Kevin Xu on Where China's Tech is Really Headed

The Negotiation

Play Episode Listen Later Jun 10, 2025 52:12


In this episode of The Negotiation, host Todd Embley sits down with Kevin Xu, founder of the bilingual newsletter Interconnected, which offers sharp analysis on the intersection of technology, investing, and geopolitics between the United States and China. Kevin has become one of the most thoughtful and trusted voices interpreting Chinese tech trends.Together, they explore the evolving AI landscape in China, examining how players like DeepSeek and Alibaba are shaping the race, how export controls are impacting development, and why Kevin believes 2025 could be the year of the “AI RIF.” They also unpack China's open-source culture, cloud strategy, and what Western analysts continue to get wrong about China's innovation ecosystem.If you want to understand better the complex forces shaping tech and policy between the world's two largest economies, this is a must-listen.Listeners should also check out Kevin's newsletter Interconnected at interconnected.blog.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on Trump and Xi Jinping launching trade talks

Heather du Plessis-Allan Drive

Play Episode Listen Later Jun 6, 2025 6:02 Transcription Available


Donald Trump and China's Xi Jinping spoke over the phone last night. They agreed to launch a new round of trade talks in their first known conversation since the US president returned to the White House in January. Asia Business Correspondent Peter Lewis joins the show to discuss. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on China's commitment to the Pacific's fight against climate change, the US' plans to revoke Chinese students' visas and tariffs

Heather du Plessis-Allan Drive

Play Episode Listen Later May 30, 2025 5:06 Transcription Available


China's offering the Pacific Island's increased support. Chinese Foreign Minister Wang Yi has committed economic support in the Pacific's fight against climate change. He says over the next three years, China will undertake 100 projects in parts of the region that have ties to China. Asia Business Correspondent Peter Lewis talks to Heather du Plessis-Allan about the commitment. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
Dr. Chui Chui Tan Part 2 | What Spotify, Bumble & Global Brands Get Right (and Wrong) About Cultural Expansion

The Negotiation

Play Episode Listen Later May 27, 2025 48:39


In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global. This episode focuses on practical examples from Chui Chui's work with global brands, including Spotify and Bumble, and what it really takes to launch successfully in new markets.Chui Chui unpacks how Spotify adapted its product strategy for dozens of international markets using deep local insight, and how Bumble rethought its approach to dating culture when expanding into APAC. She also shares practical advice on timing, market selection, and the right metrics for measuring success in global rollout.For brand owners, operators, and marketers looking to understand what separates global hits from cultural flops, this episode is packed with wisdom and real-world experience.Discussion Points (Part 2):How Chui Chui worked with Spotify to understand local behavior in 45+ countriesCultural and strategic lessons from Bumble's international expansionFrameworks for deciding when and where to grow globallyCommon mistakes companies make when entering new marketsMetrics and qualitative signals that show cultural adaptation is workingChui Chui's final advice for companies aiming to expand internationally with care and insight

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on the impact of the trade war on China

Heather du Plessis-Allan Drive

Play Episode Listen Later May 23, 2025 4:42 Transcription Available


The first real indicator of the impact of the trade war is coming out of China. The country cut their key lending rates by 10 basis points on Tuesday in an effort to boost the economy. The People's Bank of China (PBOC) trimmed the 1-year loan prime rate, which influences corporate and most household loans in China, to 3.0% from 3.1%. Asia Business Correspondent Peter Lewis talks to Heather du Plessis-Allan about what it means. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

Best of Business
Peter Lewis: Asia Business Correspondent on the impact of the trade war on China

Best of Business

Play Episode Listen Later May 23, 2025 4:51 Transcription Available


The first real indicator of the impact of the trade war is coming out of China. The country cut their key lending rates by 10 basis points on Tuesday in an effort to boost the economy. The People's Bank of China (PBOC) trimmed the 1-year loan prime rate, which influences corporate and most household loans in China, to 3.0% from 3.1%. Asia Business Correspondent Peter Lewis talks to Heather du Plessis-Allan about what it means. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight

The Negotiation

Play Episode Listen Later May 16, 2025 50:23


In Part 1 of this two-part episode of The Negotiation, host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy. With over 16 years of experience helping brands like Spotify, Bumble, and Google expand into new markets, Dr. Tan shares how cultural insight—not just translation—can make or break global product launches.This conversation examines how Beyō Global assists companies in developing culturally intelligent expansion strategies that extend far beyond localization. Dr. Tan explains the distinction between localization and culturalization, and how a nuanced understanding of history, social behavior, and consumer psychology can set brands up for success.Tune in to hear her approach to assessing new markets, how global expansion into APAC differs from the West, and why many brands still get cultural strategy wrong. Stay tuned for Part 2 next week, where we dive into case studies with Spotify and Bumble, and explore common pitfalls in global expansion.Discussion Points (Part 1):What led Chui Chui to found Beyō Global, and how her UX background shaped her global mindsetThe company's mission and how it helps brands build culturally attuned expansion strategiesHow culturalization differs from localization—and why that matters in global growthThe strategic process Chui Chui uses when assessing a brand's readiness to expandThe importance of historical and behavioral insights in shaping market entry plansTips for approaching diverse APAC markets and avoiding Western-centric misstepsKey differences between growing in APAC vs Western markets and what brands need to adapt

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on the US-China trade war, Japan's conditions on trade with the US and China's April exports growing

Heather du Plessis-Allan Drive

Play Episode Listen Later May 16, 2025 6:11 Transcription Available


The trade war between the United States and China has settled down for 90 days. President Donald Trump's agreed to reduce tariffs by 115 percent. Asia Business Correspondent Peter Lewis talks to Heather du Plessis-Allan about the developments, Japan's conditions on singing a trade deal with the US and China's exports growing sharply - just not in the US. LISTEN ABOVE.See omnystudio.com/listener for privacy information.

Best of Business
Peter Lewis: Asia Business Correspondent on the US-China trade war, Japan's conditions on trade with the US and China's April exports growing

Best of Business

Play Episode Listen Later May 16, 2025 6:20 Transcription Available


The trade war between the United States and China has settled down for 90 days. President Donald Trump's agreed to reduce tariffs by 115 percent. Asia Business Correspondent Peter Lewis talks to Heather du Plessis-Allan about the developments, Japan's conditions on singing a trade deal with the US and China's exports growing sharply - just not in the US. LISTEN ABOVE.See omnystudio.com/listener for privacy information.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on US and China trade officials holding talks this weekend

Heather du Plessis-Allan Drive

Play Episode Listen Later May 9, 2025 5:03 Transcription Available


Trade officials from the worlds biggest economies are coming together for discussions this weekend. US-President Donald Trump says tariffs on goods from China may come down. Asia Business Correspondent says people shouldn't get their hopes up. "These aren't really negotiations about trade, they're talks about having talks," he said. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

Best of Business
Peter Lewis: Asia Business Correspondent on US and China trade officials holding talks this weekend

Best of Business

Play Episode Listen Later May 9, 2025 5:12 Transcription Available


Trade officials from the worlds biggest economies are coming together for discussions this weekend. US-President Donald Trump says tariffs on goods from China may come down. Asia Business Correspondent says people shouldn't get their hopes up. "These aren't really negotiations about trade, they're talks about having talks," he said. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
Bringing European Brands to Asia with WPIC's Director of Growth Emmanuel Poupelle (French Language Episode)

The Negotiation

Play Episode Listen Later May 6, 2025 34:14


In this special French-language edition of The Negotiation, we welcome Emmanuel Poupelle, WPIC's newly appointed Director of Growth, for a conversation hosted by Charles Lavoie, VP of Marketing at WPIC.Emmanuel brings years of on-the-ground experience in China's retail and e-commerce industry. He has now joined WPIC to help more European brands expand into the dynamic markets of China, Japan, South Korea, and Southeast Asia. In this episode, he shares his unique perspective on how the Asia-Pacific region has evolved, what makes it such a compelling growth opportunity, and why European brands—especially in categories like fashion, beauty, wellness, and home—are particularly well-positioned to thrive.Charles and Emmanuel also discuss the strategic thinking behind WPIC's expansion across Europe, the cultural and consumer dynamics shaping retail in APAC, and the practical steps European brands should take to succeed.

The Negotiation
Mark Kruger on China's Macro Outlook

The Negotiation

Play Episode Listen Later May 1, 2025 32:42


In this episode of The Negotiation, host Todd Embley is joined by Mark Kruger, a Senior Fellow at the Yicai Research Institute, Centre for International Governance Innovation, and the University of Alberta's China Institute. Formerly with the Bank of Canada for three decades, Mark now resides in Shanghai and writes regularly for Yicai Global, where he offers clear, data-driven analysis on China's economy. In today's episode, Todd and Mark dig into China's macroeconomic outlook in the wake of proposed new tariffs from Donald Trump and why Mark believes the country's 5% growth target remains achievable despite external pressure.The conversation explores Mark's recent columns, including “Is China's 5 Percent GDP Growth Credible?” He shares insights into the resilience of the Chinese economy, fiscal and monetary policy expectations, consumer confidence trends, and the ongoing property sector adjustment. Mark also weighs in on how Canada should navigate its own economic relationship with China during a time of rising global protectionism.Stay tuned for a sharp, timely conversation with one of the most thoughtful observers of China's economic evolution.Discussion Points:Why Trump's tariffs may not derail China's 5% GDP growth targetSigns of strength in China's Q1 economic dataThe resilience of Chinese consumer confidenceHow China's export profile is becoming more diversifiedPotential fiscal and monetary responses from Beijing to rising trade tensionsThe role of infrastructure investment and new manufacturing sectors in bolstering growthThe status and long-term management of China's property sectorCanada's strategic positioning in the context of US-China trade tensionsKey risks and tailwinds shaping China's medium-term economic outlookWhat foreign businesses should keep in mind when interpreting China's economic trajectory

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on Donald Trump reportedly considering slashing tariffs on China

Heather du Plessis-Allan Drive

Play Episode Listen Later Apr 24, 2025 4:23 Transcription Available


New reports indicate Donald Trump is considering slashing tariffs on Chinese goods by more than half. No announcements have been made yet- but tariffs could reportedly come down to between roughly 50 percent and 65 percent, according to one senior White House official. Asia Business Correspondent Peter Lewis says China has signalled it's open to trade talks - as officials believe this is the US blinking first in the trade dispute. "They see it as vindication of President Xi's strategy - which is to hang tough and not to be bullied and not to negotiate under duress." LISTEN ABOVESee omnystudio.com/listener for privacy information.

Best of Business
Peter Lewis: Asia Business Correspondent on Donald Trump reportedly considering slashing tariffs on China

Best of Business

Play Episode Listen Later Apr 24, 2025 4:32 Transcription Available


New reports indicate Donald Trump is considering slashing tariffs on Chinese goods by more than half. No announcements have been made yet- but tariffs could reportedly come down to between roughly 50 percent and 65 percent, according to one senior White House official. Asia Business Correspondent Peter Lewis says China has signalled it's open to trade talks - as officials believe this is the US blinking first in the trade dispute. "They see it as vindication of President Xi's strategy - which is to hang tough and not to be bullied and not to negotiate under duress." LISTEN ABOVESee omnystudio.com/listener for privacy information.

The Negotiation
The Next China Is Still China: Rui Ma (Part 2) on Tech, Tensions & Transformation

The Negotiation

Play Episode Listen Later Apr 17, 2025 36:58


In Part 2 of our conversation with Rui Ma on The Negotiation podcast, we explore the evolving consumer tech and innovation landscape in China beyond AI. Rui shares her analysis on the rise of local life services, humanoid robotics, and China's dominance in electric vehicles—highlighting the factors propelling growth and the remaining roadblocks.We also zoom out to explore the broader dynamics between the U.S. and China's tech ecosystems. Rui discusses rising tensions, how media and policy shape U.S. perceptions of Chinese tech, and whether meaningful collaboration is still possible.Finally, Rui reflects on the future of China tech and whether she still believes—as she's said before—that “the next China is China.” Listen for sharp insights, fresh perspectives, and a grounded look at where things might be headed.Discussion Points:The transformation of China's consumer tech and local life services landscapeChina's rise in the EV market and what's fueling itThe state of humanoid robotics in China vs. the U.S.U.S. public and governmental attitudes toward Chinese techHow geopolitical tensions are creating siloed ecosystemsThe role of Western media in shaping perceptions of Chinese innovationStrategies for fostering cooperation and countering biasRui's long-term outlook for China's tech sector

Business Matters
"No winners" in a trade war, says China's President

Business Matters

Play Episode Listen Later Apr 15, 2025 49:26


Sam Fenwick is joined by Emily Feng, International correspondent for NPR in Washington DC and Peter Landers, Asia Business and Finance Editor at Wall Street Journal in Singapore.China's president declared their will be no winners in the trade war as he tours Southeast Asia, aiming to strengthen ties with neighbouring nations. We hear how tariffs are shaping US consumer confidence and leading to potential drug shortages.Also in the programme, how do University Spin-Out Businesses boost the economy?

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on China's latest reaction to trade tariffs, the markets down in Asia, Xi Jinping heading to Southeast Asia

Heather du Plessis-Allan Drive

Play Episode Listen Later Apr 11, 2025 7:05 Transcription Available


China appears to beattempting to form a united front against Washington, by drawing on support from other nations. President Donald Trump has temporarily backed down on his initial tariffs on most nations except for China. Asia Business Correspondent Peter Lewis talks to Ryan Bridge about the latest out of China, China's President Xi Jinping heading to Southeast Asia, and why Japan might be the first to negotiate a deal with the US. LISTEN ABOVE.See omnystudio.com/listener for privacy information.

The Negotiation
China's Consumer Comeback: Jacob Cooke Breaks Down 2024 Consumption Data

The Negotiation

Play Episode Listen Later Apr 8, 2025 19:03


In this episode of The Negotiation, we're joined once again by Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies. Jacob walks us through the key insights from WPIC's latest data report profiling the fastest-growing consumer segments in China's e-commerce market. Drawing from GMV data across Tmall, JD.com, and Douyin, the report reveals a story of recovery, consumer optimism, and evolving channel strategies.Jacob kicks off with an overview of China's current consumption environment, highlighting a return of consumer confidence fueled by government stimulus, higher disposable incomes, and a willingness to spend. He then breaks down performance across platforms, noting the rapid rise of Douyin and Xiaohongshu, and explaining how brands should adapt to a more fragmented, omnichannel landscape.We then dive into category-specific insights, from the booming beauty and fashion sectors to the rise of experiential consumption, pet care premiumization, and the ongoing expansion of health and wellness products. Jacob also discusses growth in outdoor and active lifestyle categories, with impressive gains in cycling, hiking, and ski gear.Stay tuned for an insight-packed discussion that challenges the doom-and-gloom narrative and positions China as a dynamic and essential market for global brands.Discussion PointsWhy consumer confidence is rebounding in China—and what that means for international brandsPlatform performance: Tmall and JD's staying power vs. Douyin's rise in social commerceXiaohongshu's triple-digit growth trajectory and strategic role for brand discoveryBeauty and fashion trends: science-backed skincare, expressive makeup, men's groomingThe suitcase boom: post-pandemic travel + lifestyle trends = experiential consumptionWhat's fueling China's demand for fish oil, vitamin B, and dietary fiberOutdoor gear goes mainstream: cycling, skiing, hiking, and the crossover with fashionPremiumization in pet care: what's behind the $11.2B marketRising spend in the mother and baby category despite falling birth ratesKey takeaways for brands: adopt an omnichannel, data-driven strategy for growth

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on the impact of Trump's tariffs on the region

Heather du Plessis-Allan Drive

Play Episode Listen Later Apr 4, 2025 8:42 Transcription Available


Asia has been hit the hardest by Donald Trump's Liberation Day tariffs. China was dealt reciprocal tariffs of 34% - on top of the 20% tariffs the US President had already issued. Asia Business Correspondent Peter Lewis explains the impact it will have on trade. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
Rui Ma: The US-China AI Race (Part 1)

The Negotiation

Play Episode Listen Later Apr 3, 2025 36:41


In this episode of The Negotiation podcast, host Todd Embley is joined by Rui Ma, a distinguished expert with nearly two decades of experience working in technology and finance in the U.S. and China. Rui provides deep insights into the current landscape of AI, focusing particularly on the competitive dynamics between the U.S. and China. She discusses how geopolitical tensions and export controls have impacted China's AI industry and highlights the resilience and adaptability of Chinese AI firms.Rui shares detailed perspectives on the state of open-source collaboration in China's AI ecosystem compared to the U.S., and explains the significance of emerging players such as DeepSeek. Additionally, she explores the latest AI advancements from major tech giants like Ant Group and Baidu, as well as the rise of innovative startups like Manus. The conversation also touches on practical AI applications within China, guided by Alibaba's strategy of reducing costs and maximizing use cases. Rui concludes with her thoughts on the future of AI in China, offering an insightful outlook on opportunities and challenges ahead.Listeners should stay tuned for Part 2, where Rui will discuss additional key trends shaping the broader tech landscape in China.Discussion Points:·       Comparing strengths and weaknesses in the U.S.-China AI race·       Impact of U.S. export controls on China's AI sector·       Open-source collaboration differences between China and the U.S.·       DeepSeek's rise and its impact on China's AI landscape·       Recent AI advancements from Ant Group and Baidu·       Emerging key players in China's AI industry, including Manus·       AI application trends in China driven by cost reduction and practical utility·       Rui Ma's outlook on China's AI future

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on Pete Hegseth's visit to Asia, BYD overtaking Tesla and subsidies in China

Heather du Plessis-Allan Drive

Play Episode Listen Later Mar 28, 2025 7:02 Transcription Available


US Secretary of Defence Pete Hegseth has headed to Asia after fallout from war plans conversations being leaked through the Signal app. The visit comes at a difficult time in US-Japanese relations after his boss, President Donald Trump, imposed tariffs on Japan. Asia Business Correspondent Peter Lewis talks to Ryan Bridge about the trip, BYD overtaking Tesla, and subsidies in China. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on potential US visit for Xi Jingping, positive news for exporters, and Kiribati's Chinese deep-sea mining deal

Heather du Plessis-Allan Drive

Play Episode Listen Later Mar 21, 2025 6:29 Transcription Available


Donald Trump is hinting that China's President Xi Jingping might be visiting the United States soon. This comes as the two nations are deep into a trade war. Asia Business Correspondent Peter Lewis talks to Ryan Bridge about the potential meeting, why there's good news for exporters, and Kiribati's deep-sea mining deal with China. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on steel and aluminium tariffs, imports and exports for China in January

Heather du Plessis-Allan Drive

Play Episode Listen Later Mar 14, 2025 7:27 Transcription Available


US steel and aluminium tariffs are coming into effect, and they are coming without exemptions. Australia and Japan were hoping to avoid the tariffs, but they're out of luck. Asia Business Correspondent Peter Lewis talks to Ryan Bridge about what this means, Singapore Deputy PM's comments on Asia, and how imports and exports went for China in January. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
From Shanghai to Hokkaido: Skiing Across APAC with Justin Downes

The Negotiation

Play Episode Listen Later Mar 12, 2025 35:34


Justin Downes returns to The Negotiation podcast to reflect on the recently concluded ski season in China and to discuss his new role in Hokkaido, Japan. With a career dedicated to advancing winter sports in Asia, Justin has been instrumental in the infrastructural development of ski resorts in China, contributing significantly to the country's readiness for the 2022 Winter Olympics. In this episode, Justin provides an overview of the performance of the skiing season in China, talks about the world's largest indoor skiing resort in Shanghai, and compares the ski markets of China and Japan.Discussion Points:Overview of Axis Leisure Management and its impact on skiing in China.Performance insights from the recent ski season in China.Details on the world's largest indoor skiing resort in Shanghai and its significance in the growth of the industry.The influence of the Asian Winter Games on the popularization of winter sports in China and other Asian countries.Assessment of China as a mature or emerging skiing market.Comparisons between the skiing industries in China and Japan, highlighting unique aspects and challenges in both markets.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on China's retaliation against Trump and US trade war

Heather du Plessis-Allan Drive

Play Episode Listen Later Mar 7, 2025 9:11 Transcription Available


How is China feeling amid the trade war coming out of the United States? Tariffs have been on and off under Trump's direction, but when it comes to China they have been consistent. Asia Business Correspondent Peter Lewis talks to Ryan Bridge about what's been happening in China in the aftermath. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
Peter Park on Growing Australian Brands in APAC

The Negotiation

Play Episode Listen Later Mar 4, 2025 42:11


In this episode of The Negotiation podcast, Todd Embley sits down with Peter Park, WPIC's latest addition in Melbourne and a recognized expert in Australia's consumer brand sector and the APAC e-commerce landscape. Peter delves into his professional journey, his role at WPIC, and why the firm is an excellent partner for Australian consumer brands, especially in the F&B and health supplements sectors. He shares his insights on the rising trends in these categories. He highlights the untapped potential in markets like South Korea and Vietnam, discussing strategies for Australian brands to make impactful entries into these markets. Additionally, Peter spices up the conversation with an intriguing discussion about the whisky market across APAC.Discussion Points:Peter's professional background and his recent transition to WPIC.The role of WPIC in bolstering Australian consumer brands in the APAC region.Emerging trends in the F&B and health supplements sectors across APAC.Detailed exploration of South Korea as an underrated market for Australian brands.Opportunities for Australian brands in Vietnam and strategies for market entry.The growing popularity of whisky across APAC and its potential as a market for Australian exporters.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on Indonesia's deal with Apple, China cutting a Taiwanese subsea cable, Trump taking aim at Chinese trade and investment

Heather du Plessis-Allan Drive

Play Episode Listen Later Feb 28, 2025 7:36 Transcription Available


Indonesia and Apple are finalising an agreement to lift an iPhone 16 ban. The ban came after Apple failed to source 40 percent of their products content locally in Indonesia, a regulation required by the country's government. Asia Business Correspondent Peter Lewis explains the multimillion dollar agreement, Taiwan catching a Chinese owned ship cutting a subsea cable, and Trump taking aim at Chinese trade and investment. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on Xi Jinping's meeting with prominent entrepreneurs, India cutting import taxes in response to Trump's tariffs, and Singapore's tax breaks

Heather du Plessis-Allan Drive

Play Episode Listen Later Feb 21, 2025 6:40 Transcription Available


Xi Jinping had a meeting with prominent entrepreneurs this week... what was his message to them? India is looking to cut import taxes in response to trump's reciprocal tariffs. And Singapore has announced vouchers and tax breaks to help with rising costs. Asia Business Correspondent Peter Lewis joins the show. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
Joe Mazur: Analyzing U.S.-China Relations Under Trump's Second Term

The Negotiation

Play Episode Listen Later Feb 18, 2025 35:23


In this episode of The Negotiation podcast, host Todd Embley speaks with Joe Mazur, Senior Analyst at Trivium China, on the complexities of the U.S.-China relationship in the early days of the second Trump administration. Joe offers a comprehensive overview of the trade measures implemented by the U.S. since Donald Trump's re-election. He analyzes the motives behind the tariffs and their potential to escalate into more aggressive actions. He also analyzes China's response to U.S. tariffs, which included a series of non-reciprocal measures. Joe explains their strategic significance and implications for future negotiations.The conversation also touches on recent U.S. restrictions in the semiconductor industry, highlighting the critical role this sector plays in the broader technological conflict between the U.S. and China and the closure of the de minimis exemption for Chinese goods. Listeners will gain a comprehensive understanding of the current state and potential future of US-China economic relations, the strategic motivations behind recent policies, and the implications for companies from various sectors.Discussion Points:Overview of U.S. trade measures since Trump's reelection and their strategic underpinnings.Analysis of China's non-reciprocal countermeasures and their potential strategic goals.Impact of U.S. policies on the critical semiconductor industry and the broader tech conflict.Insights into the closure of the de minimis exemption for Chinese goods and its significance.Discussion on the brief suspension of Chinese packages by the U.S. Postal Service and its implications.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on the Cook Islands - China deal, Trump's new tariffs and fears of a trade war between China and the US

Heather du Plessis-Allan Drive

Play Episode Listen Later Feb 14, 2025 6:10 Transcription Available


Cook Island's Prime Minister Mark Brown is in China as a deal is being signed between the two country's. Has China spoken about what the deal involves? Asia Business Correspondent Peter Lewis discusses the deal, growing fears of a trade war between China and the US, and how Asia is responding to reciprocal tariffs imposed by Donald Trump. LISTEN ABOVE.See omnystudio.com/listener for privacy information.

The Negotiation
Elyse Ribbons on KOL Marketing in China

The Negotiation

Play Episode Listen Later Feb 8, 2025 34:31


In this episode of The Negotiation podcast, Todd Embley has a captivating conversation with Elyse Ribbons, a seasoned expert in the dynamics of influencer marketing in China. Elyse shares her extensive experience and insights into the unique landscape of social media and influencer engagement in China, highlighting the intricacies of platforms like RedNote (Xiaohongshu) and Douyin.The discussion opens with Elyse recounting her journey and how she became deeply involved with China, setting the stage for her dive into the digital marketing landscape there. She breaks down the major platforms used for influencer marketing, comparing them to their Western counterparts, and dives deep into the particularities of RED and Douyin, explaining their specific features and the demographics they appeal to.Elyse discusses the financial aspects of engaging with influencers, including the costs associated with different types of content creation, such as live streaming. She clarifies the distinctions between Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) and offers advice on how brands can select the right influencers to maximize the success of their marketing campaigns.Notably, Elyse touches on the latest trends in influencer marketing within China and provides her perspective on the future of international brands in the Chinese market amidst US-China tensions. This episode is a must-listen for anyone looking to understand the evolving dynamics of influencer marketing in China and how to navigate this complex but rewarding space effectively.Discussion Points:Elyse's personal journey and initial engagement with China.Detailed analysis of major Chinese platforms for influencer marketing.Specific features and demographics of RED and Douyin.Cost considerations in influencer engagements.Differences and impacts of KOLs versus KOCs.Strategies for selecting the right influencers for marketing campaigns.Emerging trends in the influencer marketing sector in China.Future outlook for international brands in the Chinese market.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on DeepSeek

Heather du Plessis-Allan Drive

Play Episode Listen Later Jan 31, 2025 7:34 Transcription Available


Chinese company DeepSeek is shedding light on the nations censorship and information control, and causing mass interest in doing so. Asia Business Correspondent Peter Lewis talks to Ryan Bridge about what the AI company means for China, how it has been received in the country, and more. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on China's reaction to Trump's tariffs, the sale of TikTok, and Donald Trump and Xi Jinping's phone call

Heather du Plessis-Allan Drive

Play Episode Listen Later Jan 24, 2025 8:25 Transcription Available


How has China reacted to Donald Trump's threat to put a 10% tariff on China as early as February 1st? Is China warming up to allowing TikTok to be sold as part of a deal with the US? Who is in the running to be the app? And Donald Trump and Xi Jinping talked on the phone this week, what did they discuss? Asia Business Correspondent Peter Lewis joins the show. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
Martech in China and How To Advertise on RedNote with David Nottingham

The Negotiation

Play Episode Listen Later Jan 23, 2025 33:03


In this episode of the Negotiation Podcast, Todd Embley interviews David Nottingham, the EU General Manager for IPinYou, a leading Chinese martech company. David shares his journey from Southeast Asia to the ad tech world, discussing the unique challenges and opportunities within the Chinese digital ecosystem. He explains the workings of IPinYou, its proprietary technology, and how it compares to Western ad tech platforms. The conversation delves into the paid media landscape in China, the importance of audience data, and the rise of platforms like Xiao Hongxu. David also highlights the competitive nature of advertising in China and the regulatory environment that shapes the industry.TakeawaysDavid Nottingham has been with IPNU for seven years, leveraging his background in Southeast Asia.IPNU is a leading Chinese ad tech company with proprietary technology for media buying.The Chinese digital ecosystem is closed, requiring tailored ad tech solutions.Western companies face challenges entering the Chinese market due to regulations.Audience targeting in China relies heavily on device IDs rather than cookies.Xiao Hongxu has gained popularity as a social commerce platform in China.The competitive landscape in Chinese advertising requires unique data strategies.Walled gardens in China limit cross-platform advertising opportunities.The Chinese government is regulating super apps to reduce their market power.Understanding the nuances of the Chinese market is crucial for successful advertising.

The Negotiation
From TikTok to Red Note, The Great Social Media Migration with Olivia Plotnick

The Negotiation

Play Episode Listen Later Jan 16, 2025 41:10


In this episode of The Negotiation podcast, host Todd Embley is joined once again by Olivia Plotnick, a seasoned expert in China marketing and the founder of Wai Social. Today, they dive into the explosion of Xiaohongshu, or “Red Note”, in the United States because of the impending ban of TikTok.Olivia begins with a detailed overview of the current buzz surrounding "Red Note”, explaining why TikTok users are flocking to this app amidst concerns over the potential ban in the U.S. She explains the unique features of the platform and highlights the nature of interactions between American and Chinese users on the platform. Olivia shares amusing trends emerging from these interactions and comments on their significance against the backdrop of current geopolitical tensions.The discussion also explores the challenges Xiaohongshu faces as it navigates its newfound popularity in the U.S., including the complex decisions the platform must make to manage this surge. Olivia provides insights into how both Chinese and international brands might benefit from this trend, the scale of American user adoption, and the sustainability of this growth.Discussion Points:Overview and unique aspects of Xiaohongshu ("Red Note").The explosion of Red Note in the U.S. due to the potential TikTok ban.The dynamics between American and Chinese users on the platform.Challenges for Xiaohongshu amid increased U.S. user activity.Brand strategies in response to the platform's rising popularity.Long-term implications for Xiaohongshu's growth and user engagement.

The Negotiation
Cynthia Dearin On How To Take Your Brand Global

The Negotiation

Play Episode Listen Later Jan 8, 2025 52:15


In this episode of The Negotiation Podcast, Todd Embley interviews Cynthia Dearin, founder of Dearin and Associates, who shares her unique career journey from diplomat to management consultant. She discusses the importance of global expansion for businesses, the services offered by her company, and the consumer sectors in Australia that are poised for success overseas. Cynthia emphasizes the need for expert guidance in internationalization and identifies promising growth markets for Australian companies. Todd and Cynthia also discuss the complexities and opportunities of international business expansion, particularly in the APAC region. They explore market dynamics, consumer expectations, and the importance of thorough market research. Cynthia outlines a strategic blueprint for successful international expansion, emphasizing the need to understand local markets, cultural nuances, and regulatory requirements. The discussion also highlights common challenges brands face entering new markets and the critical role of data-driven decision-making in overcoming these obstacles.TakeawaysCynthia's journey from diplomat to consultant highlights the importance of adaptability.Global expansion can significantly increase a company's revenue and profitability.Expertise in international markets is crucial for successful expansion.Australian products are perceived as high quality and trustworthy in overseas markets.Cynthia's company helps businesses create international strategies and navigate global markets.Understanding cultural differences is key to successful marketing abroad.Consumer sectors like food, fashion, and skincare have great potential for Australian exports.Market analysis can help businesses identify the best growth opportunities.The importance of storytelling in marketing Australian products overseas.Companies should focus on markets with overlapping opportunities, risk, and profitability. This is a big, chunky market that is perceived as difficult.You have to twin market size with profitability.Consumer expectations in China are very high.Same-day delivery is a recent thing in Australia.You can't just drift through international expansion.Understanding the ideal client is crucial.Market research should not be based on guesswork.Compliance with local regulations is essential.Pricing strategy must consider the entire value chain.Cultural understanding is key to successful marketing.

The Negotiation
Unlocking Japan: E-Commerce Strategies and Insights with WPIC's Anton Lapunov

The Negotiation

Play Episode Listen Later Dec 30, 2024 59:46


In this episode of The Negotiation podcast, host Todd Embley sits down with Anton Lapunov, WPIC's Key Account Manager and Strategy Lead for Japan. Anton shares his extensive experience and insights into the unique aspects of Japan's e-commerce landscape—and offers strategic advice for brands looking to enter this lucrative market.Anton begins by detailing his journey from China to Japan. He provides a comprehensive overview of Japan's e-commerce ecosystem, highlighting the major platforms, market penetration rates, and consumer expectations around delivery times which differ significantly from those in the West and China.The discussion shifts to comparing Rakuten with major Western and Chinese platforms like Amazon, Temu, Tmall, and JD.com, outlining key operational and strategic differences. Anton also draws on his experience in China to compare and contrast the e-commerce environments in China and Japan, noting cultural and logistical nuances.Further, Anton discusses emerging product categories that WPIC focuses on within the Japanese market and explores the extent to which social commerce and live-streaming have caught on in Japan. He outlines the main digital marketing channels that effectively drive e-commerce sales and brand awareness in Japan.To conclude, Anton lays out a strategic blueprint for foreign brands aiming to enter the Japanese market and highlights current trends and future opportunities within this diverse e-commerce landscape.Discussion Points:Anton Lapunov's career transition from China to Japan and his role in shaping e-commerce strategies.Detailed analysis of Japan's e-commerce landscape, including key players and consumer behaviors.Comparison of Japanese e-commerce platforms with those in the West and China.The rise of social commerce and digital marketing trends in Japan.Strategic entry points and growth opportunities for foreign brands in the Japanese market.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on China's attempt to boost their economy

Heather du Plessis-Allan Drive

Play Episode Listen Later Dec 20, 2024 7:02 Transcription Available


China has been desperate to boost its economy but the consumer does not want to spend. Youth unemployment is close to 20% in the country, which is a contributor factor as well as worries around healthcare. The South Korean Government has voted to impeach President Yoon and now the constitutional court has 180 days to review that decision. There is a potential for a merger between two car makers Nissan and Honda. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
Navigating China's Health Products Market with Jeff Crowther

The Negotiation

Play Episode Listen Later Dec 13, 2024 60:44


In this episode of The Negotiation podcast, Todd Embley talks with Jeff Crowther, Executive Director of the Health Products Association - China (HPA-China). Jeff shares his insights into the dynamic world of dietary supplements and nutritional ingredients in China, providing a deeper understanding of the market's growth, consumer trends, and regulatory landscape. Jeff begins by recounting his journey from the US to China, detailing how his passion for studying China and health products turned into a career that led him to his current role at HPA-China. He discusses the mission of HPA-China and its efforts to foster the growth of the health products industry within the region. The discussion then moves to an overview of China's natural health products market, highlighting why it is one of the fastest-growing sectors. Jeff identifies key consumer trends, such as increasing health awareness and the rising demand for natural and safe supplements, which are driving the market. Jeff also addresses the regulatory challenges that foreign brands face when entering the Chinese market and offers valuable insights into leveraging cross-border e-commerce as an effective market entry strategy. This channel allows international brands to bypass many traditional regulatory hurdles, making it an attractive option for new entrants. Discussion Points:Jeff Crowther's career trajectory and his role in bridging the gap between international health product companies and the Chinese market.An overview of the natural health products market in China and the factors contributing to its rapid growth.Consumer trends that are shaping the demand for dietary supplements in China.The challenges international brands face with China's regulatory environment.The strategic advantage of using cross-border e-commerce to enter the Chinese market.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on the push to impeach President Yoon.

Heather du Plessis-Allan Drive

Play Episode Listen Later Dec 13, 2024 6:56 Transcription Available


President Yoon vowed to “fight until the last moment” on Thursday, in his second public appearance since his unsuccessful martial law gambit. Yoon lashed out at critics of his failed attempt last week to impose military rule on the country. Han Dong-hoon, leader of the ruling People Power party, signalled he was preparing to support Yoon's impeachment on Saturday. On Wednesday, South Korea's corruption investigation office for high-ranking officials reportedly said it would seek the detention and arrest of President Yoon Suk Yeol if conditions are met. Asia Business Correspondent Peter Lewis talks to Ryan Bridge. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

Heather du Plessis-Allan Drive
Peter Lewis: Asia Business Correspondent on the move to impeach President Yoon

Heather du Plessis-Allan Drive

Play Episode Listen Later Dec 6, 2024 5:07 Transcription Available


South Korean Lawmakers Move To Impeach President Yoon South Korean MPs have begun impeachment proceedings against President Yoon Suk Yeol hours after thwarting his shock move on Tuesday to impose martial law. This has triggered the country's worst constitutional crisis in decades. The president had said martial law was needed to protect the country from "North Korea's communist forces" and to "eliminate anti-state elements” and “normalise the country”. The order was unanimously rejected by the opposition-controlled legislature. Chinese Exporters Front-Load Shipments To Dodge Trump Tariffs Exporters from China, Canada and Mexico are seeking to front-load shipments to the US after president-elect Donald Trump pledged to impose new levies on goods from the three countries on his first day in office. At a giant supply chain expo in Beijing last week, logistics company representatives said the number of customers asking about bringing forward shipments had increased following Trump's threat to impose an extra 10% tariff on Chinese goods, the Financial Times reported. EU To Crack Down On Asian Online Retailers Temu & Shein The EU is preparing a crackdown on the growing flood of packages from Asian online retailers such as Temu and Shein, following a big increase in ecommerce that largely evades EU custom checks, according to the Financial Times. The bloc's safety authorities have detected a growing number of dangerous and counterfeit goods, many of which are dispatched directly to consumers. Asia Business Correspondent Peter Lewis talks to Heather du Plessis-Allan. LISTEN ABOVE. See omnystudio.com/listener for privacy information.

The Negotiation
Jacob Cooke on China's Singles Day Shopping Festival

The Negotiation

Play Episode Listen Later Nov 14, 2024 18:53


In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.TakeawaysSingles Day has evolved into a major shopping festival.2024 saw a 16% increase in sales compared to last year.Collectibles and premium products gained popularity this year.Alibaba made significant changes to support brands.China's e-commerce relies heavily on direct bank payments, not credit cards.Logistics during Singles Day has improved with a multi-day approach.Alibaba and JD dominate the Singles Day market.Consumer behavior is shifting towards higher-quality products.Future sales events include 12-12 and Women's Day in March.The competitive landscape is adapting with innovative strategies. 

The Negotiation
China Ecommerce Strategies for Australian and New Zealand Brands, with Pier Smulders

The Negotiation

Play Episode Listen Later Nov 7, 2024 42:58


In this episode of The Negotiation, Todd Embley interviews Pier Smulders, a digital and e-commerce expert with extensive experience in the Chinese market. They discuss the evolving landscape of e-commerce, particularly focusing on the opportunities for Australian and New Zealand brands in China and Southeast Asia. Pier shares insights on the importance of e-commerce as a channel, the cultural differences in consumer behavior, and the necessity of having a solid partner when entering new markets. The conversation also touches on Alibaba's diverse business model and its competitive strategies in the global market.TakeawaysChina is the most important export market for Australia and New Zealand.E-commerce is essential for reaching a vast customer base in China.Cultural differences significantly impact e-commerce strategies.Partner selection is crucial for success in new markets.Brands must be adaptable to the fast-evolving Chinese market.Cross-border e-commerce offers unique opportunities for foreign brands.Shopping in China is often seen as a form of entertainment.Southeast Asia presents a viable expansion opportunity for brands familiar with China.Learning from competitors can provide valuable insights for market entry.Consumer choice is enhanced by increased competition in the e-commerce space.Sound Bites"China is for both countries by far the most important export market.""Shopping is entertainment and entertainment is shopping in China.""You have to be much more nimble and change all the time.""Alibaba is better off empowering its retail partners.""Consumer choice becomes really important.""China evolves faster than many other markets.""Partner selection is so important.""You need a good partner to navigate the complexities."

The Negotiation
APAC Expansion Lessons from Footwear Industry Veteran, Ken Daley of Joybees Footwear

The Negotiation

Play Episode Listen Later Oct 26, 2024 39:59


In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and personalization in today's market, particularly when expanding into the APAC region. Ken also highlights the unique challenges the footwear industry faces, including sizing and return rates, and offers valuable advice for brands looking to grow internationally.TakeawaysThink global, act local is essential for international success.Personalization enhances customer loyalty and emotional connection.Digital marketing investment is crucial for brand visibility.Understanding cultural nuances is key when entering new markets.Building a reliable supply chain is a significant challenge.Customer experience should be prioritized to build brand loyalty.Automation can help deliver relevant customer experiences.The digital landscape in APAC is a trendsetter for global e-commerce.Social commerce is becoming increasingly important in the U.S.Patience and persistence are vital for success in APAC.

The Negotiation
Unlocking the APAC Nutraceutical Market with Daniel Mabey

The Negotiation

Play Episode Listen Later Oct 15, 2024 39:40


In this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly growing nutraceutical industry within the Asia-Pacific region, focusing on current market trends, the importance of third-party certification, and the evolving dynamics of dietary supplements influenced by an aging population, rising health consciousness, and digital platforms. Daniel begins by discussing the role and upcoming events of the UNPA, setting the stage for a deep dive into how demographic shifts, consumer health consciousness, and digital platforms are shaping the demand for dietary supplements in APAC. He explains the critical role of third-party certification in building consumer trust and facilitating market entry for new brands. The conversation covers the specific market characteristics of China, Japan, and South Korea, highlighting how each country's unique regulatory and consumer environment affects the strategy of dietary supplement brands. Daniel also touches on the burgeoning opportunities in Southeast Asian markets like Vietnam, Thailand, and Indonesia. Further, he emphasizes the significance of e-commerce and digital sales channels in these regions, offering strategic advice for US brands aiming to penetrate these markets effectively.  Discussion Points:Overview of the United Natural Products Alliance and its activities in APAC.Trends driving the demand for dietary supplements in the Asia-Pacific region.The impact of demographic trends on the market.E-commerce influence on market dynamics in major APAC countries.Strategic advice for navigating regulatory challenges and localizing products in APAC markets.

The Negotiation
China E-Commerce Strategies for UK Brands with Antoaneta Becker

The Negotiation

Play Episode Listen Later Oct 4, 2024 35:13


In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape.  Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic importance for UK brands, and the latest trends influencing China's consumer economy. Antoaneta delves into China's e-commerce sector, contrasting China's ecosystem with the UK's digital marketplaces, and identifies high-growth consumer sectors that UK brands can capitalize on. Antoaneta also provides her perspective on whether British brands should emphasize their national identity in the Chinese market. Finally, she addresses common challenges UK brands encounter in China and offers strategic advice for navigating these complexities successfully. Discussion Points:Antoaneta Becker's career path and role at the China-Britain Business Council.Detailed insights into the China Consumer 2024 event, including its agenda and expected outcomes for UK brands.Current trends and growth sectors in China's e-commerce landscape.The strategic advantage of British identity in the Chinese market.Challenges faced by UK brands in China and strategies to overcome them.

The Negotiation
Mike Todd's Blueprint for Australian Brands Going Global

The Negotiation

Play Episode Listen Later Oct 1, 2024 46:18


In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies that led to their success in these competitive regions.Starting with exploring his strategic approach for each brand, Mike delves into the APAC region's unique market dynamics and consumer behaviors that influenced his tactics. He also talks about the inception and growth of his proprietary brand, providing a firsthand look at the challenges and rewards of building a brand from the ground up.As a Senior Advisor at Dearin & Associates, Mike outlines his role in assisting companies to navigate the complexities of international expansion. He highlights common pitfalls to avoid and offers tailored advice for Australian brands considering entering or expanding within the Chinese market and other international arenas.The conversation wraps up with Mike's forecast for the future, pinpointing sectors and markets that present lucrative opportunities for Australian brands aiming to go global. His advice is a must-listen for anyone looking to understand the intricacies of international brand expansion.

The Negotiation
Marlene Sharp On The Rising Popularity Of East-Asian Entertainment Franchises

The Negotiation

Play Episode Listen Later Sep 20, 2024 37:49


In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leading Pink Poodle Productions, she utilizes her extensive experience to provide specialized services for IP franchises that span the Asian and North American entertainment markets. During the discussion, Marlene addresses the evolving landscape of international entertainment, emphasizing the rising influence of Japanese, Korean, and Chinese franchises in the West.  Discussion Points ·      Marlene's transition from working in traditional entertainment roles to specializing in Asian media properties.·      Challenges of adapting Japanese game franchises for global markets.·      The role of cultural considerations in international entertainment.·      Services offered by Pink Poodle Productions and their relevance to Asian markets.·      Differences in collaboration styles between Japanese and Korean partners.·      The evolving influence of Asian content in Western entertainment.·      Advice for navigating cross-cultural boundaries in the entertainment industry.·      Future projects and new markets of interest in Asia.