Podcast appearances and mentions of Brendan Keogh

Neste episódio, recebemos novamente Felipe Pepe, autor e organizador de The CRPG Book: A Guide to Computer Role-Playing Games, que voltou a nossa mesa virtual para conversar sobre o livro de Brendan Keogh, The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production. Neste livro, o autor descreve a precária realidade da produção de videogames e porque devemos buscar uma nova alternativa. "A indústria de videogames, somos invariavelmente informados, é um negócio multibilionário de alta tecnologia conduzido por grandes corporações na América do Norte, Europa e Leste Asiático. Mas, na realidade, a maioria dos videogames hoje é feita por pequenos grupos de pessoas trabalhando com orçamentos apertados, confiando em plataformas de software existentes e disponíveis gratuitamente e esperando, muitas vezes em vão, chegar ao estrelato — em suma, pessoas trabalhando como artistas. Visando diretamente essa desconexão entre percepção e realidade, The Videogame Industry Does Not Exist apresenta uma imagem mais precisa e matizada de como a vasta maioria dos fabricantes de videogames trabalha." Leia também A Colonização da História dos Video Games, artigo do Felipe que foi citado durante o episódio e ouça sua última participação no Regras do Jogo #204 – CRPGs, imprensa de games e o Sul Global. Ajude a financiar o Holodeck Design no Apoia.se e Orelo.cc ou fazendo doações pelo PicPay. Siga o Holodeck Design no Twitter, Facebook, Instagram e TikTok e entre no grupo para ouvintes do Telegram! Nossos episódios são gravados ao vivo em nosso canal na Twitch e YouTube, faça parte também da conversa. Participantes Fernando Henrique Anderson do Patrocínio Felipe Pepe Cupons de Desconto regrasdojogo – 10% Descontos em todas as camisas da Veste Esquerda. Músicas: Persona 5 – Beneath The Mask lofi chill remix

This episode we speak with Dr Brendan Keogh, discussing his new book The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production (https://mitpress.mit.edu/9780262545402/the-videogame-industry-does-not-exist/). It is the final part of a special 6-episode Season of Keywords in Play, exploring intersections and exchanges between Chinese and Australian game studies scholarship. This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body. Dr Brendan Keogh (he/him) is a senior lecturer in the School of Communication and a Chief Investigator of the Digital Media Research Centre, Queensland University of Technology. He is the co-author of The Unity Game Engine and The Circuits of Cultural Software (Palgrave Macmillan, 2019; with Benjamin Nicoll), and is the author of The Videogame Industry Does Not Exist (MIT Press, 2023), A Play of Bodies: How We Perceive Videogames (MIT Press, 2018), and Killing is Harmless: A Critical Reading of Spec Ops The Line (Stolen Projects, 2012). He has written extensively about the cultures and development practices of videogames in journals such as Games and Culture, Creative Industries, and Covergence, and for outlets such as Overland, The Conversation, Polygon, Edge, and Vice. You can check out more of Brendan's work and games on his website: https://brkeogh.com/, and follow him on Twitter: https://twitter.com/brkeogh. The podcast series is part of the Engaging Influencers initiative. This initiative is curated by the Australia Council for the Arts and funded by the National Foundation for Australia-China Relations. As a joint venture, “Keywords in Play” expands Critical Distance's commitment to innovative writing and research about games while using a conversational style to bring new and diverse scholarship to a wider audience. Our goal is to highlight the work of graduate students, early career researchers and scholars from under-represented groups, backgrounds and regions. The primary inspiration comes from sociologist and critic Raymond Williams. In the Preface to his book Keywords: a vocabulary of culture and society, Williams envisaged not a static dictionary but an interactive document, encouraging readers to populate blank pages with their own keywords, notes and amendments. “Keywords in Play” follows Williams in affirming that “The significance is in the selection”, and works towards diversifying the critical terms with which we describe games and game culture.” Interviewer: Mahli-Ann Butt Production Team: Darshana Jayemanne, Emilie Reed, Zoyander Street Audio Direction and Engineering: Damian Stewart Double Bass: Aaron Stewart Special Thanks: Hugh Davies, Chloe Yan Li

In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'. Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations. While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline. Why is this important? For starters, PR is incredibly misunderstood, not just in business generally, but also within the marketing and communications industry specifically. Secondly, Trevor strongly believes that once you understand PR and how the discipline works, then (a) you're going to be able to put it to work for your brand and your business in a strategic way, and (b) you'll put yourself in the position to gain an edge over your competitors and others in the marketplace. Critically, while certain skills are required to successfully develop and implement PR and communications programs at a high level, it's certainly not something that's beyond any savvy entrepreneur or business professional. It all comes down to mindset, and the willingness to learn and experiment. Trevor says he knows of many entrepreneurs who are better at PR than those who specialise in the space! It's because they've listened, learned ... and most importantly, have taken action! A key part of this conversation is Trevor's marketing communications pyramid, a framework he uses to break down all the elements that make up marcomms generally, so he can then isolate the PR elements and where they sit in the broader picture. If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought! QUOTABLE QUOTE: "PR does not stand for Press Release!" - Trevor Young

Brendan Keogh and Taylor Hardwick. (2023). “Creative, Technical, Entrepreneurial: Formative Tensions in Game Development Higher Education.” Games and Culture.

The videogame industry, we're invariably told, is a multibillion-dollar, high-tech business conducted by large corporations in certain North American, European, and East Asian cities. But most videogames today, in fact, are made by small clusters of people working on shoestring budgets, relying on existing, freely available software platforms, and hoping, often in vain, to rise to stardom—in short, people working like artists.  Aiming squarely at this disconnect between perception and reality, Brendan Keogh's book The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production (MIT Press, 2023) presents a much more accurate and nuanced picture of how the vast majority of videogame-makers work—a picture that reveals the diverse and precarious communities, identities, and approaches that make videogame production a significant cultural practice.  Drawing on insights provided by over 400 game developers across Australia, North America, Europe, and Southeast Asia, Keogh develops a new framework for understanding videogame production as a cultural field in all its complexity. Part-time hobbyists, aspirational students, client-facing contractors, struggling independents, artist collectives, and tightly knit local scenes—all have a place within this model. But proponents of non-commercial game making don't exist in isolation; Keogh shows how they and their commercial counterparts are deeply interconnected and codependent in the field of videogame production.  A cultural intervention, The Videogame Industry Does Not Exist challenges core assumptions about videogame production—ideas about creativity, professionalism, labor, diversity, education, globalization, and community. Its in-depth, complex portrayal suggests new ways of seeing, and engaging in, the videogame industry that really does exist. Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, editor of “Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

The videogame industry, we're invariably told, is a multibillion-dollar, high-tech business conducted by large corporations in certain North American, European, and East Asian cities. But most videogames today, in fact, are made by small clusters of people working on shoestring budgets, relying on existing, freely available software platforms, and hoping, often in vain, to rise to stardom—in short, people working like artists.  Aiming squarely at this disconnect between perception and reality, Brendan Keogh's book The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production (MIT Press, 2023) presents a much more accurate and nuanced picture of how the vast majority of videogame-makers work—a picture that reveals the diverse and precarious communities, identities, and approaches that make videogame production a significant cultural practice.  Drawing on insights provided by over 400 game developers across Australia, North America, Europe, and Southeast Asia, Keogh develops a new framework for understanding videogame production as a cultural field in all its complexity. Part-time hobbyists, aspirational students, client-facing contractors, struggling independents, artist collectives, and tightly knit local scenes—all have a place within this model. But proponents of non-commercial game making don't exist in isolation; Keogh shows how they and their commercial counterparts are deeply interconnected and codependent in the field of videogame production.  A cultural intervention, The Videogame Industry Does Not Exist challenges core assumptions about videogame production—ideas about creativity, professionalism, labor, diversity, education, globalization, and community. Its in-depth, complex portrayal suggests new ways of seeing, and engaging in, the videogame industry that really does exist. Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, editor of “Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

The videogame industry, we're invariably told, is a multibillion-dollar, high-tech business conducted by large corporations in certain North American, European, and East Asian cities. But most videogames today, in fact, are made by small clusters of people working on shoestring budgets, relying on existing, freely available software platforms, and hoping, often in vain, to rise to stardom—in short, people working like artists.  Aiming squarely at this disconnect between perception and reality, Brendan Keogh's book The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production (MIT Press, 2023) presents a much more accurate and nuanced picture of how the vast majority of videogame-makers work—a picture that reveals the diverse and precarious communities, identities, and approaches that make videogame production a significant cultural practice.  Drawing on insights provided by over 400 game developers across Australia, North America, Europe, and Southeast Asia, Keogh develops a new framework for understanding videogame production as a cultural field in all its complexity. Part-time hobbyists, aspirational students, client-facing contractors, struggling independents, artist collectives, and tightly knit local scenes—all have a place within this model. But proponents of non-commercial game making don't exist in isolation; Keogh shows how they and their commercial counterparts are deeply interconnected and codependent in the field of videogame production.  A cultural intervention, The Videogame Industry Does Not Exist challenges core assumptions about videogame production—ideas about creativity, professionalism, labor, diversity, education, globalization, and community. Its in-depth, complex portrayal suggests new ways of seeing, and engaging in, the videogame industry that really does exist. Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, editor of “Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

The videogame industry, we're invariably told, is a multibillion-dollar, high-tech business conducted by large corporations in certain North American, European, and East Asian cities. But most videogames today, in fact, are made by small clusters of people working on shoestring budgets, relying on existing, freely available software platforms, and hoping, often in vain, to rise to stardom—in short, people working like artists.  Aiming squarely at this disconnect between perception and reality, Brendan Keogh's book The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production (MIT Press, 2023) presents a much more accurate and nuanced picture of how the vast majority of videogame-makers work—a picture that reveals the diverse and precarious communities, identities, and approaches that make videogame production a significant cultural practice.  Drawing on insights provided by over 400 game developers across Australia, North America, Europe, and Southeast Asia, Keogh develops a new framework for understanding videogame production as a cultural field in all its complexity. Part-time hobbyists, aspirational students, client-facing contractors, struggling independents, artist collectives, and tightly knit local scenes—all have a place within this model. But proponents of non-commercial game making don't exist in isolation; Keogh shows how they and their commercial counterparts are deeply interconnected and codependent in the field of videogame production.  A cultural intervention, The Videogame Industry Does Not Exist challenges core assumptions about videogame production—ideas about creativity, professionalism, labor, diversity, education, globalization, and community. Its in-depth, complex portrayal suggests new ways of seeing, and engaging in, the videogame industry that really does exist. Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, editor of “Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

The videogame industry, we're invariably told, is a multibillion-dollar, high-tech business conducted by large corporations in certain North American, European, and East Asian cities. But most videogames today, in fact, are made by small clusters of people working on shoestring budgets, relying on existing, freely available software platforms, and hoping, often in vain, to rise to stardom—in short, people working like artists.  Aiming squarely at this disconnect between perception and reality, Brendan Keogh's book The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production (MIT Press, 2023) presents a much more accurate and nuanced picture of how the vast majority of videogame-makers work—a picture that reveals the diverse and precarious communities, identities, and approaches that make videogame production a significant cultural practice.  Drawing on insights provided by over 400 game developers across Australia, North America, Europe, and Southeast Asia, Keogh develops a new framework for understanding videogame production as a cultural field in all its complexity. Part-time hobbyists, aspirational students, client-facing contractors, struggling independents, artist collectives, and tightly knit local scenes—all have a place within this model. But proponents of non-commercial game making don't exist in isolation; Keogh shows how they and their commercial counterparts are deeply interconnected and codependent in the field of videogame production.  A cultural intervention, The Videogame Industry Does Not Exist challenges core assumptions about videogame production—ideas about creativity, professionalism, labor, diversity, education, globalization, and community. Its in-depth, complex portrayal suggests new ways of seeing, and engaging in, the videogame industry that really does exist. Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, editor of “Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-technology-and-society

The videogame industry, we're invariably told, is a multibillion-dollar, high-tech business conducted by large corporations in certain North American, European, and East Asian cities. But most videogames today, in fact, are made by small clusters of people working on shoestring budgets, relying on existing, freely available software platforms, and hoping, often in vain, to rise to stardom—in short, people working like artists.  Aiming squarely at this disconnect between perception and reality, Brendan Keogh's book The Videogame Industry Does Not Exist: Why We Should Think Beyond Commercial Game Production (MIT Press, 2023) presents a much more accurate and nuanced picture of how the vast majority of videogame-makers work—a picture that reveals the diverse and precarious communities, identities, and approaches that make videogame production a significant cultural practice.  Drawing on insights provided by over 400 game developers across Australia, North America, Europe, and Southeast Asia, Keogh develops a new framework for understanding videogame production as a cultural field in all its complexity. Part-time hobbyists, aspirational students, client-facing contractors, struggling independents, artist collectives, and tightly knit local scenes—all have a place within this model. But proponents of non-commercial game making don't exist in isolation; Keogh shows how they and their commercial counterparts are deeply interconnected and codependent in the field of videogame production.  A cultural intervention, The Videogame Industry Does Not Exist challenges core assumptions about videogame production—ideas about creativity, professionalism, labor, diversity, education, globalization, and community. Its in-depth, complex portrayal suggests new ways of seeing, and engaging in, the videogame industry that really does exist. Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, editor of “Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

In the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand. In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including: How Adam went from no social media (LinkedIn) presence late last year to 22,000 followers seven months laterThe strategy Adam employed to fast-track his activity on social media (LinkedIn and Twitter)Why Adam has doubled down on video, and why he is upping his video game by launching a 'behind-the-scenes' docuseries. If you run a business and are keen to create more in the way of personal brand influence and impact, you'll find this episode (and the previous one featuring Adam Robinson) motivating! LEARN MORE ABOUT TREVOR HERE

In this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward. The interviews are featured in the two previous episodes: Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris WardEp 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more! Brendan and I pick out the gold from each of these interviews - tips, insights and stories from Kris; we unpack the nuggets, delving deeper with our own perspectives. I hope you enjoy this conversation!

Last week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis. IN THIS EPISODE, I get together with marketing strategist and podcast producer - Brendan Keogh - to recap my interview with Joanna. Lots of insights and key takeaways discussed!

I've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego. I must admit, I get a bit fired up during this conversation: "It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why wouldn't you want to influence that in a positive way? I don't understand why you wouldn't want to do that if you are running a business, if you're a leader. And even if you're an employee who's on the rise, you know, and you've got aspirations and ambition ... that's when you want to be getting into these things, and, understanding how you can develop that reputation and build strategic visibility. It's not about being everywhere. It's being in the right channels, in front of the right audience, with the right message and story." ********** Let's connect on Twitter (@trevoryoung) or LinkedIn and continue the conversation!

I've invited content strategist and podcast producer Brendan Keogh back on to the show to help me recap a previous interview I recorded with LinkedIn expert, Richard van der Blom. My interview with Richard was all around 'unlocking the LinkedIn algorithm', as we delved into his recently-released, well-researched LINKEDIN ALGORITHM REPORT. Richard shared so many insights and tips (in episode 254), so it was terrific to sit down with Brendan to dig deeper into topics raised in that interview. We also riff on another previous episode (#255) all around building your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond. Lots and lots of LinkedIn gold folks - I hope you enjoy it!

In the previous episode (#246), I spoke with lawyer Alex Martin about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace. In this episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found interesting, informative and relevant. From pretty much a standing start (publishing the odd post on LinkedIn, but not with any purpose or direction), in 2022 Alex has: adhered to a strategic content plan regularly produced videos for LinkedIn and YouTubeco-hosted 23 podcast episodes ('A Lawyer and Financial Advisor Walk into a Bar', alongside Dave Murdoch)appeared on national TV (Sky News)written articles for business publicationsbeen interviewed some 20 times on commercial radio about topical issues that showcased his legal expertise In short, Alex has had a big year in terms of creating content, being in the media and building personal brand visibility. Brendan and I dig in deep into Alex's case study. Our discussion (and the previous episode with Alex) will be of particular interest to anyone keen to grow their professional personal brand and in doing so, position themselves as a credible, influential voice in their field. *************************** LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY! If this episode resonates, I invite you to check out

In the previous episode of the podcast, I chatted with world-renowned marketing blogger and best-selling author, Mark Schaefer. Mark discussed how he has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. In this episode, content coach Brendan Keogh and I dissect my conversation with Mark, riffing on key insights and takeaways that we found interesting, informative and relevant. Our discussion will be of interest to anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour.

In the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts. In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. A massive opportunity for thought leaders and expert influencers today is to pitch themselves as a potential interview subject to niche podcasts. It's far less intimidating that trying to get up an interview on a major talkback radio station, that's for sure! Podcasts are part of the growing micro-media trend, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about YouTube shows, live-streams, blogs and email newsletters, as well as podcasts. In this episode, content strategist Brendan Keogh and I pull out and discuss the key takeaways from my previous interview with Shelby, as well as riff more generally on the opportunity for personal brands to extend the reach of their voice by being on other people's podcasts. Plenty of ideas and tips in this show folks! If you're keen to grow your influence beyond your own personal network of friends and connections, then this episode will be of interest! DID you know REPUTATION REVOLUTION is also a newsletter? I'd love it if you could check it out and/or subscribe if you get a moment!

In the last episode (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'. Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we discussed in that original interview. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Bec Sands interview, pulling out and discussing actionable insights that you can use! Some of the topics covered include: getting out of your comfort zonedealing with limiting beliefsprioritising - and doing - the work requiredestablishing a lifestyle business that enables people to work effectively from anywhere We also recap Bec's story of how she live-streamed every week on Instagram in order to help her overcome her reticence about appearing on camera. ------------------------- Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

In the last episode (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media. That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It's a great story, and she reveals how she went about it in the chat. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Joyce Ong interview, pulling out and discussing actionable insights that you can use! Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

In the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact. That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, consultants and advisors. Even if you run a consulting firm or an agency, listen up folks :) In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Greg Burgoyne interview, pulling out and discussing actionable insights that you can use! Greg and I talked about: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!) * Delivering online training into enterprise-level organisations * The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums. In turn, Brendan and I go deeper still, expanding on the points that Greg raised in the original interview. Some key takeaways include: start smalltest and validate your ideaget feedback and gain insights ... before committing to a the production of a full course. ALSO: Suck up the marketing function. If you productise your knowledge, you need to also sell what you create! Bottom line: The opportunities for expanding your knowledge business and scaling your impact are immense!

In the last episode (#228) I chatted with Ashley Faus about the differences between subject matter experts and thought leaders, and why does it matter? In this episode I sit down with content strategist and ghostwriter Brendan Keogh to recap the Ashley interview, to go deeper into the ‘expert vs thought leader' debate, and pull out what we think are the important distinctions. Here are some of the sub-topics we riff on: Why humility is a hallmark of a genuine thought leader (and what does this look like in action)Self-awareness: what kind of impact do you want to have in the world?Why it's important to evolve as a professional (whether expert or thought leader)The commoditization of expertise, and why experts need to be strategic in how they differentiate themselves (because the ‘expert world' is pretty crowded!) - from a personal branding perspective, this includes your personality, your values and principles, and your philosophyThe merged expert/thought leader e.g. Joanna Penn aka ‘The Creative Penn' (she's an authority on becoming an 'authorpreneur' and building a sustainable enterprise around your writing)Utility content (useful, helpful, how-to) vs leadership content (more visceral and thought provoking)Just because you publish a book doesn't make you a thought leader: “there's a higher bar than that,” says BrendanDo you have aspirations to become a thought leader: Are you prepared to put in the work to make that a reality? Are you prepared to publicly challenge the status quo, which is a hallmark of a thought leader?Why thought leaders need purpose and direction, but not necessarily be locked down to a narrow niche (“give yourself permission to grow and evolve”) We also refer to Ashley's riff on why experts shouldn't attempt a TED Talk (and why thought leaders shouldn't be in customer support!) Ashley has developed a framework that she calls the Four Pillars of Thought Leadership - you can check it out here. *** Reputation Revolution: Brought to you by the Credible Authority Academy ***

In the last episode, I chatted with Oscar Trimboli about his personal brand journey, and how he has built a sustainable international business off the back of his professional profile and reputation. In this episode, I get together with content strategist Brendan Keogh to dissect that interview, and unpack various key aspects of what Oscar shared (and he shared a lot of gold!). If you listened to Oscar's story and found what he had to say interesting, I think you'll find this particular episode informative as Brendan and I recount our top takeaways. Oscar's story is a good one. If you're wanting to build a personal brand-based enterprise, episode #226 is required listening! >>> DID YOU KNOW I PUBLISH AN EMAIL NEWSLETTER, ALSO CALLED REPUTATION REVOLUTION? You can check it out (and subscribe) here!

THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF -- "Should you focus on building your personal brand, or business brand?" It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms. However, I felt there was unfinished business. I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject. Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands, But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue. It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were. Until now. I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation. Which is what I have done in this episode. I hope you get value from it! REPUTATION REVOLUTION is brought to you by Credible Authority Academy.

G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play. But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king! To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic. They are: SAM OSBORN - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer loveBRENDAN KEOGH - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme. Along the way, we also discuss: the concept of branding, and the critical role it playsthe importance of values, personality and consistency in building trustexamples of personal brands who have also built significantly-sized businessesThe role reputation plays in personal brandingLeaders of practice areas within a larger firm: how should they approach personal branding?Brand architecture, and when to build a 'house of brands' If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic. *** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy ***

Beautiful green hills, majestic cliffs and the charming town of Killarney were the setting for our Ireland golf trip and my interview with Brendan Keogh of SWING golf Ireland who helped organize our tour. Enjoy his stories and also some of the pub sounds of Killarney as I try to share some of our Rainier golf group experiences. 

Podcast Episode – Brendan Keogh Welcome to another episode of the Aquatic Mentors podcast. I am your host, Katrina van Eyk. In this episode I interview an industry professional who has had years of experience in the aquatics field as a coach and several achievements as a coach working with disabled swimmers so, please extend a big welcome to the podcast for Brendan Keogh. Brendan began his swimming career in Vanuatu swimming laps of a popular bay with a sleeping coach and returned to Australia to be coached by his father becoming an National Age level swimmer. He then took on a coaching role and has been part of coach teams representing Australia through Para swimming since the 2000 Summer Paralympic Games in Sydney. In 2012 Brendan retired from international coaching after the London Paralympics and took on a management role at Genesis Christian College's Aquatic Centre. They couldn't keep Brendan away for long though and he returned to the international coaching team for the 2014 Para Pan Pacific Championship and the 2015 IPC Swimming World Championships and the 2016 Rio Paralympics. Brendan has now retired again from the international coaching stage to spend more time building a work/life balance between his family, friends and his work with the Genesis Aquatic Centre. Through today's episode Brendan shares some insights into his work as well as his thoughts on swimming in Australia and where he see's swimming moving to in the future. Please share the hidden gems you find in Brendan's interview on our Facebook page, Aquatic Mentors and you will find all his contact details listed at the end of the show notes. If you want to share your aquatic story, please contact me via my email: regionalswimclinics@outlook.com Check out our website aquaticmentors.com.au for our Season 1 Ebook. So, let's jump in and find out more about Brendan's journey in swimming. Brendan Keogh's Contact Information: Linkedin: https://www.linkedin.com/in/brendan-keogh-6ba795133/ Katrina van Eyk's Contact Information: Aquatic Mentors - https://www.aquaticmentors.com.au/ Facebook - Aquatic Mentors Regional Swim Clinics - www.regionalswimclinics.com.au Email – regionalswimclinics@outlook.com Facebook - Regional Swim Clinics Aquatic Mentors Ebook Link: https://www.regionalswimclinics.com.au/top-10-tips-for-aquatic-professionals/

How do we experience videogames through the body? Join us in this interview with Brendan Keogh, author of A Play of Bodies: How We Perceive Videogames (The MIT Press, 2018), to explore gaming as an embodied act. Topics include what philosophy has to say about games, games as texts we can read, game studies as a field, Grand Theft Auto IV, and much more!

Brendan Keogh's Putting Challenge 02. |[Itch bundle game]| (Season -08 episode -17). Episode Two listeners! Once again, please pay for an play Brendan Keogh's game Brendan Keogh's Putting Challenge here: https://brkeogh.itch.io/brendan-keoghs-putting-challenge And I do recommend the championship edition. I think it's a cool edition. Music in this game was Very Large Green Triangles by Matmos, and then a bunch of Kurdish Grani music. The Grani musicians featured were: Grani Lezgin, Hazrolu Bager Emin, and Tufan Derince and you can check out their music here: https://www.youtube.com/watch?v=_hE9LXMwFqg https://www.youtube.com/watch?v=FZ-NX6atDkg https://www.youtube.com/watch?v=updcDpPooAM and read a cool article about Grani music here: https://ajammc.com/2020/09/06/sonic-craft-kurdish-grani/ Thankyou and good morning.

Brendan Keogh's Putting Challenge 01. |[Itch bundle game]| (Season -08 episode -16). Well here I am playing Brendan Keogh's Putting Challenge, a pico-8 golf game by Brendan Keogh. You can do likewise by clicking here: https://brkeogh.itch.io/brendan-keoghs-putting-challenge Hey so at the end of the episode I was like "oh boy I dunno if I'll play any more of this. It was probably kinda boring for you listeners etc etc" Well fun fact everyone I've already recorded episode 2! It's in the bag! That's right! I don't care if you're bored or not! I'M having fun! Music in this episode was Karma Police by Radiohead, and Six Ways to Sunday by The Drones, and you can watch the Peter Jackson movie Bad Taste in full right here: https://youtu.be/7-3jsZBbEXw Second fun fact of the night: In the "poke a hole in you're marrow" scene I was half remembering, Peter Jackson plays both the guy who's poking the hole AND the guy who's having the hole poked in him. I watched the scene over to grab the soundbite and I didn't realise they were both Peter Jackson until I read it on wikipedia afterwards. Pretty cool!

My guest on today's episode is Brendan Keogh, a Brisbane-based critic, journalist, and academic. He's written a book about Spec Ops - The Line, tons of amazing articles for places like Edge, Polygon, The New Statesman, Ars Technica and as of this year has started making some games for fun. Brendan Keogh wrote a thesis about Grand Theft Auto 4 and a book about Spec Ops - The Line so you know the type of episode this is going to be. There are two fine beards either end of a Skype call and they will be stroked. Also bonus cameo from Brendan's dog. PLUS - how he wore out a controller playing Geometry Wars 2, why he loves the weight of GTA 4, the evergreen pleasures of Doom, why Binary Domain is an overloooked classic, why Alien Isolation works so well and, in a term I'm definitely going to steal, why Far Cry 2 is his chicken soup game. "Let's go to bowling!" PATREON - patreon.com/checkpoints iTunes HERE - SUBSCRIBE / RATE / REVIEW Games discussed: Grand Theft Auto 4, Spec Ops The Line, Catacombs of Solaris, Alex Kidd in Miracle World, Alien Isolation, Call of Duty, Minecraft, Far Cry 2, Zelda BOTW, Nuclear Throne, Tiny Tower, Geometry Wars 2, Final Fantasy 7, Just Cause 2, Flightmare, Time Crisis, Doom, Kong, Striker

This week, we head to the front nine for some good old fashioned golfing in “Brendan Keogh’s Putting Challenge”, a game by, you guessed it, Brendan Keogh. We talk about our real life experiences with golf, as well as our somewhat skewed perceptions about golf always serving some sort of business networking purpose, and how these contrast with the game’s lonely, somewhat meditative take on the sport. We also go deep on how this game pushes up against the technical limits of Pico-8, and how our nearly-limitless modern consoles have shaped the course of game design. Be sure to play the game on itch: https://brkeogh.itch.io/brendan-keoghs-putting-challengeAnd follow Brendan on twitter @BRKeogh

Reputation Revolution host Trevor Young swaps seats with Brendan Keogh to chat all things content marketing from a PR perspective. Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work. Trevor talks about the importance of building out the VITAL pillars of your brand. VITAL stands for: VISIBILITY - raising awareness of your brand, cause or issue by establishing and maintaining an active, respectful and visible presence in the marketplace or community in which you operate INFLUENCE - creating behavioural change by motivating people to take a specific course of action, individually or en masse TRUST - building reputation by growing the bonds of trust between your entity and its ‘publics’ (the people who matter most to the success of your business, cause or issue) ADVOCACY - growing and nurturing a solid base of champions, enthusiasts and allies of your brand, people who will talk positively about your organisation, share your content and defend you if and when necessary LEADERSHIP - establishing and reinforcing a knowledge, thought, community or industry leadership positioning in the marketplace. Trevor explains why shortcuts don't work in today's cynical and distrusting world, and how thought leaders should instead focus their efforts on building out a solid body of content that will work for their personal brand over the journey. Follow Trevor on Twitter - @trevoryoung Check out his PR Warrior blog.

This episode, we are speaking with Brendan Keogh, critic, journalist, and Researcher at the Queensland University of Technology's Digital Media Research Centre.

Daniel Golding, Ben McKenzie, Brendan Keogh and Christy Dena journey to the unexplored worlds presented by videogames. Recorded: 18 September 2012

In 2012, critic and Royal Melbourne Insitute of technology PhD candidate Brendan Keogh released his long form critical piece on Spec Ops: The Line in the form of an ebook. Killing is Harmless: A Critical Reading of Spec Ops: The Line was at the time the first known published book of criticism on a single game. In the years since a cavalcade of books of video game criticism has been published and more to come in the future. Two years after initially publishing the book, we decided to interview Brendan to get his perspective on the book, the reception and how things have change over time in his critical methods. We also get into musing on the book's cultural and historical placement given the recent boom in video game criticism books. SHOW NOTES Brendan Keogh Critical Damage Darius Kazemi Review: Killing is Harmless, by Brendan Keogh Cameron Kunzelman's On Killing is Harmless Susan Sontag's Against Interpretation Noal Carroll's On Criticism David Sudnow's Pilgrim in the Microworld Spec Ops: The Line Critical Compilation Opening Theme: 'Close' by The Alpha Conspiracy Closing Theme: 'Wishing Never' by The Alpha Conspiracy

BRENDAN KEOGH, video game critic and journalist, returns to Debatable to iron out a major controversy hitting the industry right now. We talk GamerGate, Anita Sarkeesian & Feminist Frequency, misogyny, journalistic ethics, and we explore the many sides of one of the highest profile movements in the history of video games. This is where detractors and progressives are really butting heads. We also get a chance to chat about "Alien: Isolation." Deep conversation. Enjoy!ungaming.tumblr.comBrendan Keogh's WebsiteBrendan Keogh on TwitterWatch Brendan play "Alien: Isolation" on TwitchFeminist FrequencyA smattering of GamerGate-related articles:"Feminist Critics of Video Games Facing Threats in ‘GamerGate' Campaign” by Nick Wingfield“Anita Sarkeesian on GamerGate: 'We Have a Problem and We're Going to Fix This'” by Sean T. Collins“On GamerGate: A letter from the editor” By Christopher Grant“10 Lessons The Gaming Industry Must Learn from #GamerGate” by Jordan Ephraim“#GamerGate – An Issue with Two Sides” by Allum Bokhari“Gamergate: The Straw That Broke The Camel's Back” by Richie KingMusic on this podcast:Artist: De La Soul - Song: Keepin' the Faith - Album: De La Soul is DeadArtist: Bright Blac - Song: Come on ThroughCopyrights are owned by the artists and their labels. No money is made from this podcast.

Every week we invite a special guest to talk with us about life, games, and belief. This week, we talk to game critic Brendan Keogh, author of Killing is Harmless, about his developing political mindset and the nature of subversive games like Spec Ops: The Line, Hotline Miami, and Far Cry 3.

Heard of Press Select? If not, special guest Brendan Keogh has all the details about the new publishing label for longform videogames writing. In addition to the twenty questions routine by Nate and Scott, the group takes on the topic of whether or not games should be measured by the metric of "fun".

Game critic Brendan Keogh was struck by the messages embedded in Spec Ops: The Line, so he started writing about it. 50,000 words later, he had the book "Killing is Harmless: A Critical Reading of Spec Ops: The Line."

Spec Ops: The Line made a surprisingly large splash in the critical games sphere considering its trouble development and relatively low set of expectations. Critical Distance gathered up a huge collection of the best writings on the game, which you can find right here. Also, Brendan Keogh wrote a book about it! With themes that attempt to deconstruct both American military violence and video game violence, there is plenty of depth to explore in the latest debrief. Of course if you have played the game yourself, do let us know what you think of it in the comments below! Show notes: - Runtime: 38 min 53 sec - Music by The Black Angels and Deep Purple via the Spec Ops: The Line licensed soundtrack.

Brendan Keogh is a video game critic and blogger. He joins me via Skype from Melbourne, Australia, to talk the state of video games, critical methodologies in media, and his new book examining the themes of "Spec Ops: The Line," a 3rd person action shooter published by 2K Games.Brendan's book, "Killing is Harmless: A Critical Reading of 'Spec Ops: The Line'" is available for purchase hereSpec Ops: The Line Walkthrough by IFreeMzBrendan on TwitterBrendan on blogspotAustin Wintory's original video game soundtrack for "Journey" is available on iTunesMusic on this podcast brought to you by Music AlleyArtist: Black Pistol Fire - Song: Slow Burn

You might be thinking looking at the name of this episode, hang on, haven't you been making a games podcast for nearly a decade now? Well that's the title of a new book from games researcher Brendan Keogh, who has been speaking to developers all around the world about their practice and it turns out we should be thinking about games in a totally different way. You can support SIFTER's independent gaming journalism by ☕ Tipping us on KoFi https://www.ko-fi.com/sifterHQ