Podcast appearances and mentions of cherry picker

This month's Patreon's Choice episode (chosen by our friends over on Patreon) is Jeepers Creepers! The 2001 creature feature that broke labor day box office records at the time of its release.  But how does it hold up 25 years later? Join us as we share our thoughts. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

The long awaited return of the SCARY MOVIE franchise is finally upon us, but... does it deliver on its promise to CROSS EVERY LINE? Join us as we analyze the sixth entry in the spoof franchise, where we will delve into every pop culture and horror movie reference, and also talk about some of our favorite shows and movies that make us laugh. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Based on the viral web series from Kane Parsons, which itself was inspired by creepypastas, Backrooms is the latest horror movie to blow up the box office. It is currently A24's highest grossing film to date, with $213 million after its second weekend. Does Backrooms reinvent the wheel though? Join us as delve into the ins and outs of this liminal space horror, including how the visual effects were achieved, and whether there is a deeper meaning to the narrative. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Obsession is a brand new horror film released by Blumhouse from first time director, Curry Barker. After three weeks, the film has already earned over $150 million worldwide through word of mouth, and has been drawing a lot of praise from critics and audiences alike. But how do we feel about it? Join us as unravel this sleeper hit and get to the bottom of its massive success. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

In this week's supersized episode (chosen by our Patreon supporters), we will be going over 25 different horror movie franchises to give you our favorite and least favorite film from each one. All in all there are 174 movies to choose from!!! Feel free to play along. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast● ● ●

From Dusk Till Dawn turned 30 years old this past January! And with all the renewed interest in it following the release of Sinners last year, we figured we would see how the film holds up today. Join us as we sink our teeth into this horror/crime/western hybrid that was directed by Robert Rodriguez (The Faculty) and written by Quentin Tarantino (Death Proof). Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Panic Room was a successful mid-range budget thriller from the early 2000s. Starring Jodie Foster and directed by David Fincher, it became a huge hit at the time of its release, but has since become somewhat forgotten. So join us as we delve back into this slice of history, which still looks pretty great by today's standards, especially considering the use of CGI effects to achieve specific shots. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Basic Instinct is known as the quintessential 90s erotic thriller... but is it the best one? Join us as we delve into this salacious romp from Dutch filmmaker, Paul Verhoeven, that launched Sharon Stone as a household name ("You're mother was no Sharon Stone"), and saw Michael Douglas continue to play sleazy curmudgeons. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Join us for this month's Patreon's Choice: FEAR (1996), which also happens to be celebrating its 30th anniversary this month. A racy 90s thriller starring Mark Wahlberg and Reese Witherspoon. This was a fun movie to chat about, so we hope you have a good time listening to us joke about all the ridiculous 90s cliches. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

After being shelved for several years, the meta reboot to Faces of Death (the controversial horror snuff film from 1978) has finally received a limited theatrical release. We happened to catch this one and quite enjoyed it. Hang out with us as we chat about the film in this spoiler-filled conversation. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

This week we are revisiting the surprise prequel in the Final Destination franchise in its fifth entry. One of the better ones, in our opinion, as it builds upon the lore of the previous films. So join us as we discuss all the clues and continuity errors of this being a period piece. We'll also compare and contrast to some of our favorite moments and characters from the first four movies. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

In this episode of the Proper True Yarn Podcast, Jimmy Christmas delivers one of the loosest and most unbelievable farm yarns you'll ever hear, and every word of it is true.The conversation dives straight into the reality of hiring seasonal workers on a regional avocado farm, where interviews don't always tell the full story and first days can go wildly off the rails. Jimmy introduces listeners to “Kelvin”, a character inspired by a collection of real-life workers whose behaviour was so cooked it eventually became its own ongoing persona.What starts as a normal hire quickly turns into chaos when a new worker arrives claiming experience, only to be found hours later completely naked in a cherry picker, metres in the air, scratching himself and blaming allergies to grass, weeds, and leaves. On a farm. Full of grass, weeds, and leaves.From support buses dropping workers off, to machinery safety concerns, to phone calls at two in the morning explaining why someone is “still itchy” and can't come back, Jimmy breaks down the genuine challenges of managing staff, staying patient, and knowing when to cut your losses.The episode also explores broader farming realities, including workforce shortages during COVID, reliance on backpackers and Pacific Island labour programs, language barriers, and why finding ten reliable workers can be harder than running the entire operation solo.It's raw, funny, ridiculous, and eye-opening, showing a side of farming most people never see, where you don't just manage crops, you manage absolute characters.If you're into Australian farm stories, wild worksite yarns, regional life, or episodes that make you say “that can't be real”, this one is an all-time classic.Loose, honest, and completely unforgettable.A proper true yarn straight from the paddock.#propertrueyarn Hosted on Acast. See acast.com/privacy for more information.

With Scary Movie 6 on the horizon, we're revisiting the satire of all satires with the original, released way back in the year 2000. Join us as we reminisce of a time where comedy was not only funny, but also extremely offensive. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Now that Scream 7 is out and about, let's play a fun little game. We're taking all the characters from Scream, Scream 2, Scream 3, Scream 4, Scream (2022), Scream VI, and Scream 7, and putting them through a bout of F#@% Marry Kill (aka Kiss Marry Kill). Join us 24 rounds of fun and play along with us! If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast● ● ●

WWe're hitting the 90s hard this week with Tales From the Crypt presents Demon Knight. Join us as we explore the pre-Scream landscape of horror. It may not have had the best track record, but there were a few gems such as this one, where art direction and practical effects transcended the genre to a level that is now a distant memory. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Stupid News Extra 3-23-2026 …BOLO for Cherry Picker Operator who Steals Coconuts

We're back after some technical difficulties. And we may have missed Friday the 13th by a few days, but we were determined to get this episode out to you. The New Blood is an entry in the F13 franchise that has always been very polarizing, especially for boasting some of the greatest FX that never were seen, thanks to extensive cuts by the studio. Anyway, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

SCREAM 7 is finally upon us, having released this past weekend... AND we have got a lot to talk about in this MEGA 3-HOUR episode of The Cherry Picker. What did we like? What did we NOT like? Where does this entry land for us in terms of a franchise ranking? ...AND MORE!!! And as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. EXPECT SPOILERS!!! If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Thank you to our Patreon supporters for choosing this week's episode: It (2017). Join us as we delve into this contemporary adaptation of the classic Stephen King novel. Also, make sure to help us decide which character was most deserving to die in the Cherry Picker Poll.If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Welcome back to Warehouse and Operations as a Career. I'm Marty, and today we're talking about a piece of equipment that almost everyone in our industry recognizes, but not everyone fully understands it. If you're a long time listener you'll remember I spent about 6 years operating it on the 2nd shift, in the outbound operations within the food service distribution arena. We're going to talk about the cherry picker today. Now its proper name, or if your ordering one from the manufacturer, it'll be referred to as an order picker. This machine helped shape the modern warehouse, the newer e-commerce departments, and really, distribution as a whole. It's increased productivity, allowed us to build higher racking, with many more selection slots, helping reduce the buildings footprint, reducing the cost of real-estate needed. But it's also one of the most unforgiving pieces of equipment to operate. So today, I want to really walk through where the order picker came from, why it exists, what it's good at, where and what it struggles with, how it's used, and most importantly, the dangers, limitations, and responsibility that come with it. This isn't just about the equipment. And I know I harp on it, but it's about our mindset, maturity, and our career. And you ought to know, I'm going to take this opportunity to again stating that you should never get on or even touch a piece of equipment or machine that you have not been trained and certified to be on. Now that all that’s out of the way, let’s talk about the cherry picker! Believe it or not, the cherry picker didn't start in a warehouse. Its earliest versions were used in agriculture, specifically for harvesting fruit. Farmers needed a way to lift workers safely into trees so they could hand-pick produce without ladders or unsafe climbing. The concept was simple, instead of bringing the fruit down, bring the worker up. As warehousing evolved, especially in the mid-20th century, that same idea became essential indoors. Warehouses started growing up instead of out. Land became expensive. Inventory counts increased. SKU or item counts exploded. Full pallets weren't always the answer anymore. Traditional forklifts could move pallets just fine, but they couldn't safely lift people to pick individual cases. And that's where the order picker was born. By combining a powered industrial truck with an elevated operator platform, warehouses could store product higher, pick individual cases efficiently, reduce walking and ladder use, and dramatically increase picking productivity. Over time, these machines were refined with better controls, safety systems, harness requirements, and more stable designs. What we ended up with is one of the most productive, and demanding machines in the building. The defining feature of an order picker is simple but powerful, the operator rises or goes up in the air, up to the higher pick slots with the platform and forks, with a pallet usually. And that changed everything. Instead of pulling pallets down to floor level or relying on ladders and mezzanines, the operator works directly at the pick face or pick slot. Here's why that matters. First, vertical access. Order pickers allow warehouses to fully utilize high-bay racking. Space that would otherwise be wasted becomes valuable inventory real estate. Second, case-level picking. This machine is built for piece and case selection, not full pallet movement. That makes it ideal for retail, grocery, and e-commerce operations where accuracy matters as much as or more than speed. Third, productivity and accuracy. A trained operator following a clean pick path can maintain a strong cases-per-hour average while reducing errors, with less walking, less searching for the product, less backtracking. And fourth, when used properly, reduced physical strain. The machine does the lifting, not the operator. No constant ladder climbing. No unsafe stretching to reach the product. And no carrying cases long distances. But, and this is a biggie, all of those benefits only exist when the equipment is used correctly and the warehouse is layed out and slotted properly. It needs to be said that order pickers are a specialized piece of equipment. They are not one-size-fits-all machines. They perform best in the high-bay warehouses, and narrow-aisle configurations. They require clean, dry, flat floors, and facilities with defined pick paths and in operations with high SKU and item counts. They are common in retail distribution centers, grocery warehouses and those large e-commerce fulfillment operations. They are not ideal for outdoor use, on uneven or damaged flooring, and up front in our dock areas or congested pedestrian zones and walkways. If your facility isn't designed for elevated picking, an order picker becomes more risk than reward. Now we get to the part that separates training from experience. The order picker is one of the most dangerous pieces of equipment in the warehouse if misused. The biggest risk is obvious, falls from height. That's why harnesses and are not optional and why lanyards must be properly anchored and why gates must be closed before elevation. A fall from an order picker is rarely a minor incident. It's usually life-altering or worse. Another major risk is stability. Order pickers are designed to lift vertically, not travel or turn at height. Sudden movements, improper positioning, or failure to fully lower before traveling can and will create serious tip-over hazards. Then there are the pinch points and struck-by hazards. Operators work inches from steel racking, the beams, and product. One moment of distraction can result in crushed fingers, head injuries, or worse. And I want to point out, one of the most common unsafe behaviors, and that is overreaching. Instead of repositioning the truck, operators may stretch just a little farther. That's when our balance can be or is lost, and that's when falls happen. Your machine will always win that fight. A professional order picker operator follows a rhythm and the rules. It starts with his or her pre-shift inspection. Brakes, tires, controls, mast, chains, horn, lights, harness, and lanyard. This isent just more paperwork or a law, it's self-preservation! Mounting the platform means three points of contact. Harness on. Lanyard secured and the gate closed and latched. Traveling means forks down, eyes up, horn used when needed, and awareness of surroundings. When elevating, the operator is square to the rack, lifts smoothly, and keeps their body inside the platform. No leaning and no shortcuts. After the pick is completed, the platform comes all the way down before travel every time. That consistency, following the procedure is what prevents injuries. Lets see, what else, uh, let’s talk about some of the controls. Theres several different models but most order pickers share common controls, forward and reverse travel, lift and lower, steering controls, a horn, an emergency stop, a deadman switch, and a battery indicator, and a pallet clamp or pallet grab vice. A trained operator doesn't just know what each control does. They know to use them. It's important to understand that training is not optional. Operating an order picker is not a right, and it's a lot of responsibility. Of course that proper training includes classroom instruction, demonstration of the controls and handling, a hands-on evaluation, a review of the site-specific hazards and the observation and certification. Our powered industrial truck training or PIT training. And here's another opportunity for me to state to never, ever, get on or touch a piece of equipment or machine that you've not been trained or certified to be on or operate! And remember that authorization can be removed if unsafe behavior is observed or we don't act and operate it responsibly, and that's not punishment, that's our own fault and for our own good and the good of others. Because the goal isn't speed. The goal is going home. Here's the bigger takeaway. The order picker rewards discipline, patience, awareness and respect for process and position. By the way, those same traits are what make great leads, supervisors, and managers. People who master this equipment often become the people others trust because they understand the consequences. The cherry picker teaches you that rushing doesn't save time. Shortcuts don't make you efficient and safety isn't a rule, it's a responsibility. I loved my time on the cherry picker, it is one of the most powerful tools in the warehouse and one of the most dangerous when disrespected. The difference in those two statements isn't the machine. It's the operator. I always love talking about the many different pieces of equipment and the machines we use in our industry. If you have any positions or tools used in the light industry world, shoot us an email to host@warehouseandoperationsasacareer.com or post a comment on our Facebook page using @whseops, or hit us up on Instagram at waocpodcast and I'll do my best to find us an answer! Well, I hope you enjoyed today’s episode and thanks for spending your time with us, and I'd appreciate it if you'd share the show with a friend or two! Remember to respect our equipment, to be safe at all we do, and that we have others depending on us and waiting for us to return home each day! Y'all be safe out there!

The countdown to SCREAM 7 continues this week with our re-cap of Scream VI. This movie was fast tracked for release after the success of Scream (2022). And while it was celebrated at the time for its high-octane set pieces, it hasn't aged very well for us. How do we feel about it today? Well, prepare yourself, because we are taking no prisoners. And as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

The countdown to SCREAM 7 continues this week with our re-cap of Scream 5. This franchise lay dormant for 11 years (not including the mostly unrelated television series), so the announcement of a fifth instalment was a huge deal in the wake of the slasher resurgence, and also the catalyst for the term "requel". But how does it hold up four years later. Join us as we give you are unfiltered thoughts. And as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

The countdown to SCREAM 7 continues this week with our re-cap of Scream 4. Was this movie ahead of its time? We talk about everything from the "extended/alternate" version to the infamous filter, and lots of little tidbits and opinions along the way. And as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Thank you to our Patreon supporters for choosing this week's episode: Misery. Join us as we delve into the snowed-in horror story from the mind of Stephen King, and the vision of Rob Reiner. Also, make sure to help us decide which character was most deserving to die in the Cherry Picker Poll.If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

The countdown to SCREAM 7 continues this week with our re-cap of Scream 3. Join us as we unpack this often misunderstood trilogy capper, which has received somewhat of a renaissance in the last few years. And as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

The countdown to SCREAM 7 continues this week with our re-cap of Scream 2. Join us as we unpack this hard-hitting sequel, which happens to be our favorite. And as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

Happy New Year! We are kicking off 2026 by welcoming our new Co-Host, Tim MacKay, as well as gearing up for the release of SCREAM 7 on February 27th! To celebrate the occasion, we are revisiting the entire Scream franchise, starting with the 1996 original. Come meet Tim and get his insights into horror movies and the Scream franchise. And as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

In the final episode of 2025, Zack Cherry (Youtuber, host of The Cherry Picker) reunites with Ryan for the first time in almost two years. Ryan and Zack discuss the Scream 7 trailer, philosophy on Scream, and currents events within the franchise. Then, Zack discusses his new project, "Macabre", and they review horror films released alongside Scream 3 in the year of 2000, that celebrated their 25th anniversaries this year: What Lies Beneath, American Psycho, Final Destination, etc. To close out the episode, Ashley joins Ryan to cover "New Year's Day" for the final Taylor Swift Song of 2025. Scream Talk  Scream 7 Trailer Zack's New Project 2000 in Horror  "New Year's Day" Follow us @ScreamWithRCS at Instagram, Facebook, and X. Taylor Swift Song of the Day: "New Year's Day"

The lads discuss building trade acceptance, broken stoves and live streamed jelly swims.

❄️ Just three episodes left for Eddie, so we are wrapping up another long-covered franchise this week. Cult of Chucky was the last feature film in the official Chucky franchise (before he went over to television), and we have some very opposing thoughts on the movie. We also have our franchise rankings, so there's lots of spicy takes to be had in this episode. Also, as always, we've picked out the most loathsome characters from the film, so join us at the end of the episode in voting for which one was the most deserving to die. If you would like to join our livestream recordings for The Cherry Picker, we would be thrilled to have you with us. Check out Zack's Patreon (Link below) to take part.● ● ●▶️ Watch the Video Podcast☑️ Vote in the Cherry Picker● ● ●

In a climate where most consumers are concerned about tariffs (84%) and inflation (80%), the holiday season is poised to be a battlefield for retention and revenue. Optimove's Moshe Demri, SVP of Global Revenue, joins Future Commerce to walk through the 2025 Consumer Holiday Shopping Report and explain why the “charm customer” (those responsive to modest 10%-15% discounts) may be the key to sustainable growth.The Cherry-Picker's DilemmaKey takeaways:Meet the three customer archetypes: Full-price buyers who purchase regardless of promotions, cherry pickers who chase deep discounts and rarely return, and "charm customers" who respond to modest 10%-15% discounts and show the highest retention rates over time. (The fourth archetype: Brian)Transparency as a competitive advantage: Brands that communicate their promotional calendar early (like telling customers in October "this is the only Black Friday promotion you'll see from us") build trust while competitors exhaust and frustrate their audiences.Post-holiday retention begins at checkout: Collecting gift-giving data and offering time-sensitive follow-up promotions can transform one-time gift purchasers into repeat customers. The key is creating urgency without devaluing the brand.Communication requires quality, not quantity: Dodging customer fatigue is worth the awareness risk.  Dialing back from daily to weekly emails might be the better move for companies this year.Strategic budget allocation matters more than discount depth: Want to boost long-term profitability and brand equity? Give your VIP customers high-value discounts and experiences, not low-tier cherry-pickers who are unlikely to stick around. From the Episode:Optimove's 2025 Holiday Shopping ReportNew Modes: 2025 UpdateLearn more about this episode's sponsors, Optimove, Aptos, and Future Commerce Plus. Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We would love to hear your feedback!The California agreement allowing Uber and Lyft drivers to unionize marks a significant shift in the gig economy landscape, coinciding with reduced insurance requirements from $1 million to $300,000 per driver.• California's new deal works alongside Prop 22, allowing drivers to organize while maintaining independent contractor status• Spark issued unexpected back payments for tip adjustments, with some drivers receiving hundreds or thousands of dollars• Waymo expanding to Denver and Seattle, their first "winter weather states" for autonomous vehicle testing• Lyft increased maximum fare caps from $300 to $720 for standard rides and $849.99 for XL rides• Uber announced plans for train service through the Channel Tunnel to compete with Eurostar• A new game called "Cherry Picker" simulates the high-pressure decision-making rideshare drivers face• John's Honda Civic reached an impressive milestone of 700,000 miles on its original engine and transmissionJoin our Telegram group to connect with other gig workers across the country. Go to gigeconomyshow.com for everything related to the podcast, or support us on Patreon at patreon.com/thegigeconomypodcast.Support the showEverything Gig Economy Podcast Related: Download the audio podcast Newsletter Octopus is a mobile entertainment tablet for your riders. Earn 100.00 per month for having the tablet in your car! No cost for the driver! Want to earn more and stay safe? Download Maxymo Love the show? You now have the opportunity to support the show with some great rewards by becoming a Patron. Tier #2 we offer free merch, an Extra in-depth podcast per month, and an NSFW pre-show https://www.patreon.com/thegigeconpodcast The Gig Economy Podcast Group. Download Telegram 1st, then click on the link to join. TikTok Subscribe on Youtube