Podcast appearances and mentions of jen mcfarland

267: The Role of Tech in Your Business  On the podcast today is Jen McFarland founder of Marit Digital. Jen partners with small businesses and teams as they plan, assess, and improve the digital solutions that help them succeed. She helps with implementing AI to setting up web hosting and digital experience design. Today's topic is all about tech.  Topics Mentioned: Technology Audit AI  Key Thoughts:  It's the same with your tech. You have to reevaluate that from time to time. You have to make changes, you have to assess, go back and look and see what's working.  Jen McFarland      All of us are running technology businesses; it's just what product or service you're using technology to sell. Michele Williams    It's already past time where when you're talking about investment in tech and budgeting for tech, AI needs to be a line item, and it needs to be something that you're thinking about bringing into your stack.  Jen McFarland    ... I think there is something to being able to engage with the technology in a way that actually makes you feel empowered. I think that is super important when we're looking at tech is it empowering us to do the next things.  Michele Williams   Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Jen: Website: https://maritdigital.com/  Email: hq@podcastally.com  LinkedIn: https://www.linkedin.com/in/ncsumarit/ You Tube: https://www.youtube.com/@maritdigital   References and Resources: CFO2GO Work with Me Metrique Solutions AI Cafe on LinkedIn Unfiltered Wisdom: Free Coaching from Michele's Keyboard to You Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success. Learn more

From www.womenconquerbiz.com- "I'm an MPA with over 25 years of training, teaching, and executive experience in leadership, project management, and digital marketing. In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses and handling millions of dollars. (... BTW, I also boosted web traffic by over 250% by finally focusing a government website on the people it serves.) But today, I pour my heart and soul into Women Conquer Business marketing consultancy and my new initiative, an online community for service business owners who need support marketing their business.  I am 100% THAT marketing tech nerd who just plain loves helping people solve their hairiest problems. In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work. I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you. No matter how “simple” your issue may be, or how long you've struggled to conquer it." https://www.womenconquerbiz.com/ https://www.allofyourbusinesspodcast.com/ https://linktr.ee/kylegilmer

Welcome back to Eggs! This week we have special guest Jen McFarland. Jen is the CEO of Women Conquer Business, where she consults business owners on how to work logically and intuitively to reach their organizational goals. Further, Jen hosts the Women Conquer Business podcast. Each week she releases new episodes available on all major podcasting platforms. We had a great time exploring topics like time management, carving out productivity killers and documenting and achieving goals!It was a great conversation. Join us won't you! Our Guest:Jen McFarland - CEO of Women Conquer Business- Podcast: https://www.jenmcfarland.com/podcast/- Website: https://www.jenmcfarland.com/ ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28 The Eggs Podcast Spotify playlist:bit.ly/eggstunes The Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music! Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter Ryan Roghaarhttp://rogha.ar

See the episode resources in the show notes on:https://emjpodcast.com/jen-mcfarland-provides-marketing-funnel-insightsCheck out more episodes of our SEO Podcast.

  Even in the corporate world, it is important to take time off away from the business. Here, to talk about conquering business, is Jen McFarland.   In this Episode 118 of the LLP, Jen talks about the importance of taking time off, fostering growth through Women Conquer Business, and the truth about “Get Rich Quick” marketing. She also shares how to incorporate testimonials into your marketing, how her community involvement improves her business and the science of moving on.   Ready to learn more?     Episode Timeline:  [05:22] A bit about Jen.  [12:14] The uniqueness Catch-22.  [14:47] Looking out for mental health.  [16:40] Taking time off.  [21:42] Women Conquer Business.  [26:27] What's unique about women's businesses?  [27:47] What makes Jen unique.  [37:18] Marketing and presentation.  [45:47] Figuring it all out.  [47:00] The importance of community.  [52:52] Networking off social media.  [62:02] Jen's biggest “flaw.”  [67:46] The science of moving on.  [70:04] Jen's words of wisdom.     Key Takeaways:  How to correctly present your brand.  Why doing it quickly, isn't always better.  Why social media marketing isn't everything.  What do women need to conquer business?  How do you know when it's time to move on?     Notable Quotes:  “If we just do our part, we can make the world that we want to live in.” – Jen McFarland [27:12]  “Marketing only works when you know enough about your customers, that you can begin to address their specific needs.” – Jen McFarland [31:29]  “You don't have to be on Facebook and Twitter.” – Jen McFarland [54:43]  “You can't always strive for perfection.” – Jen McFarland [57:28]  “There's more than one right answer.” – Jen McFarland [64:45]    Connect: Find | Jen McFarland   Business: www.womenconquerbiz.com Strategic Marketing Membership: https://products.womenconquerbiz.com/membership  Facebook: https://www.facebook.com/womenconquerbiz  Twitter: @jensmcfarland  Instagram: @womenconquerbiz  LinkedIn: https://www.linkedin.com/company/womenconquerbiz      Bio: Jen McFarland is the Founder of Women Conquer Business. They help businesses make exceptional marketing decisions with courses, coaching, and content, with a focus on small businesses.   Jen is an MPA with more than 25 years of training, teaching, and executive experience in leadership, project management, and digital marketing. In a previous life, she led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses and handling millions of dollars.   Today, she pours her heart and soul into Women Conquer Business and her new initiative, an online community for overwhelmed self-marketers. She is 100% THAT marketing tech nerd who just loves helping people solve their hairiest problems.    She is an uber-nerd who loves Dad jokes and helping leaders find more joy in their work. She is approachable, she is a goofball, and she swears on her right eyeball that she will NEVER get judgy or sanctimonious on you, no matter how “simple” your issue may be, or how long you have struggled to conquer it.        SUBSCRIBE TO THIS PODCAST ON APPLE PODCASTS. 

Using AppSumo to Save Marketing CostsAppSumo can provide inexpensive options for bootstrapping businesses that want to try marketing tactics that would otherwise be out of reach. It's also a great place to sell a course or templates to build your email list.Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz ZirkRelated post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)Key InsightsI like AppSumo because I have saved a CAJILLION dollars. — JenMarketing Self-Assessment | Women Conquer BusinessIt makes you think about your business differently. Is there another avenue for revenue I haven't explored? — ShelleyContent Consistency Framework and ScheduleBreaking Marketing NewsHave the robots taken over?Nope.That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.I'll let ChatGPT explain itself:ChatGPT is designed to generate responses to text prompts in a conversational style, making it well-suited for tasks such as chatbots, conversational agents, and dialogue systems. It can be used to generate responses to questions, carry out conversations, or provide helpful information in real-time.Source:ChatGPT (free for now)Software Review: Canva DocsCanva adds AI writing and collaborative functionality.Our Take: If you're already using Canva for your business, hop on Canva Docs. It will help you rapidly create eBooks and other documents while collaborating with your team. If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.comInspirational NuggetIt's disgraceful for adults to have only the knowledge in their notebooks. How long will you be compelled by the claims of another? Take charge and stake your own claim — something posterity will carry in its notebook.— SENECA, MORAL LETTERS, 33.7It's easier to quote and rely on the wise words of others.It's intimidating to venture out and express your own thoughts. Your experiences have value. You have accumulated wisdom. Share your stories.What wisdom will you create today?Connect with UsPodcast ProductionPodcast hosting:

Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ JenSources: Word of the YearMetaverse, Oxford English Dictionary (second place)Gaslighting, Meriam WebsterJen's appearances on Liz's podcast, Word of the Week:Unfeigned Sanguine

Profitable Email ListWe know we need an email list and maybe you've even started building one. But how do we build it up and make it profitable? How do we automate emails and when should we send them out? What are the 5 automated emails we must send? This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started. Topics include: How to start building a profitable email list How to automate emails 3 automated emails you must send to welcome subscribers and save yourself time 2 ongoing emails to send to keep your email list (and leads!) warm Can't-Miss Resources Jen: Subscribe to the WCB email list and get a free marketing self-assessment: https://sendfox.com/wcb (https://sendfox.com/wcb)  Shelley: How to Create, Publish and Distribute Content Consistently Course at https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently (course.agkmedia.studio) (free access with coupon code AGKSAVER thru 11/18/2022) Breaking News https://medium.com/@HubSpot/hubspot-invests-in-jasper-to-help-millions-of-organizations-accelerate-their-content-marketing-e6b6b1bc6d9 (Hubspot announces significant investment into Jasper (AI writing tool)) https://www.youtube.com/watch?v=BhBzF79nAH4 (Content Marketing Institute's take) (aligned with our viewpoint) Tweak of the Week: Pipedrive People ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs. For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet. If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place. This week's show, we highlighted Pipedrive. https://www.pipedrive.com/ (Pipedrive) Sales-focused Can get expensive if you need the add-on features (e.g., leads, documents, campaigns, etc.) Some integrations are great, others not so great (or require Zapier/Pabbly) If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com Inspirational Nugget “You will get all you want in life if you help enough other people get what they want.” — Zig ZiglarFocus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters. Can I do the right thing and not care about credit? This is difficult because we all want to get paid for our efforts. That's why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off. I believe that is true and I look for the joy along the way to keep going. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

How to Build Your Product Ladder Why do you need a product ladder? How can you attract leads and increase sales even in uncertain economic times? A product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages. How do you get started building a product ladder? Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker. Questions answered in this episode: How can you attract leads and increase sales even in uncertain economic times? Why do you need a product ladder? How do you get started building a product ladder? Key Insights You need to have a way to bring people in on a constant basis who are new. That will, after a few touch points, convert as clients. And the product ladder can really help with that. — JenJen's Free Marketing Self-Assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) When people go through your product ladder, they're ready to engage with you. — ShelleyShelley's NEW COURSE: How to Create and Publish Consistent Content: https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently (https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently) (use coupon code AGKSAVER for early-bird free access until 11/18/22) Breaking News https://www.youtube.com/watch?v=586tvq8BIN0 (YouTube Shorts allows creators to sample/clip videos from other creators) https://www.marketingdive.com/news/tiktok-netflix-gen-z-video-broadcast-app/634594/ (TikTok replaces Netflix as second most-popular app for those under 35) Tweaks of the Week Landing Page Hot Tips by Rob Hope:  $29 on AppSumo: https://appsumo.com/products/landing-page-hot-tips/ (https://appsumo.com/products/landing-page-hot-tips/) Learn more about Rob Hope: https://robhope.com (https://robhope.com) Inspirational Nugget What, then, makes a person free from hindrance and self-determining? For wealth doesn't, neither does high-office, state or kingdom—rather, something else must be found . . . in the case of living, it is the knowledge of how to live. —EPICTETUS, DISCOURSES, 4.1.62–64 You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential. How does one do that? OK, that's a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure.  Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles. What are my tasks in this life? My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week. Only then will the good drown out the bad. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio

Becoming an 'accidental entrepreneur' isn't something that's uncommon in the entrepreneurial space. We start out on one path and find that it leads us down a road that we would have never realized was possible or available to us. In this episode, our guest, Jen McFarland shares her experience (& tons of hilarious stories) of starting out on one path in the Peace Corp and how that turned into the business she has today.

Your Perfect Opt-In The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.  But how do we get them to sign up?  We offer them the perfect opt-in, free download, automated webinar, …. lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.  How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode. Words of Wisdom We overthink this whole process. Your first opt-in is really what do you know like the back of your hand that's related to something that you do and that's interesting to people? — Jen Once people sign up and opt-in to your community because of that opt-in lead magnet, then they expect more of that throughout your emails and newsletters, your offerings, all your products, all your shows, everything has got to be in alignment with whatever you're putting out there as an opt-in. That's how you're going to get a higher open rate on your emails. — Shelley Can't-Miss Resources Shelley's NEW COURSE: How to Create and Publish Consistent Content: https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently (https://agkmediastudio.vonza.com/courses/how-to-create-publish-and-distribute-content-consistently) (use coupon code AGKSAVER for early-bird free access until 11/18/22) Free Marketing Self-Assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) Breaking News Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms: https://www.marketingbrew.com/stories/2022/09/30/customers-are-researching-brand-stances-and-voting-with-their-dollar-ahead-of-the-midterms (https://www.marketingbrew.com/stories/2022/09/30/customers-are-researching-brand-stances-and-voting-with-their-dollar-ahead-of-the-midterms)  Practice what you post (your customers are watching) — don't say one thing and do another People look at your donations, statements Tweak of the Week OmmWriter: https://ommwriter.com/ (distraction-free writing) Inspirational Nugget There is no good for a human being except what creates justice, self-control, courage, and freedom, and nothing evil except what destroys these things. — Marcus Aurelius, MeditationsWhat's the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer. It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil. Do my principles show themselves in my life? Do they show up in my work and the content I produce? Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

4 Critical Questions Before Launching a New Product or Service As business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in?  During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you want to get it right the first time. Can't-Miss Resources https://sendfox.com/wcb (Free Marketing Self Assessment) https://sendfox.com/lp/1j24yz (Consistent Content Creation Framework) Words of Wisdom You need to have deadlines and finances tied to what success is. If you don't, how do you know when you get there? — Jen We're specifically trying to focus here on new things, like a new program, a new product, a new service, and a campaign that would fit into that. And then, how do you know when you've gotten success out of that campaign? — Shelley Breaking News Have you started planning for Black Friday, Small Business Saturday, or Cyber Monday? Here's what we can learn from a https://www.adweek.com/commerce/trends-holiday-shopping-2022 (second Prime Day) and https://www.marketingdive.com/spons/holiday-2022-outlook-inflation-shoppers-trading-down/633538/ (inflation). Tweak of the Week https://descript.com (Descript) video editing and captioning Inspirational Nugget Epictetus once said, “If anyone would take two words to heart and take pains to govern and watch over themselves by them, they will live an impeccable and immensely tranquil life. The two words are: persist and resist.” That's great advice. But what principles should determine what we persist in and what we ought to resist? Marcus supplies that answer: reverence and justice. In other words, virtue. What do my principles tell me about persisting and resisting? Persist in love and resist hate. Persist in doing the things that bring me joy and resist the procrastinating, buffering activities that keep me hiding from the world and my responsibilities. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

Why Shiny Object Syndrome and FOMO Kill Your Marketing Do you have shiny object syndrome? Marketing changes Every.Single.Day. AND, it's easy to forget the power of PATIENCE in marketing. If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business). Words of Wisdom As business owners, we have to be willing to stand our ground and say, “This is what I stand for. This is what I'm going to do. Follow me chicken, I have the corn. — Jen I like to preach consistent content creation, and then you can add to that. But that's your foundation. Your foundation is to be consistent, to put out content every week. Get to the essence of your message and share that with the world. — Shelley Breaking News All the Key Updates for Marketers from Google's 2022 ‘SearchOn' Event (https://www.socialmediatoday.com/news/Key-Marketing-Updates-from-Google-SearchOn-2022/632919/ (Social Media Today)): More ways to search, more personalized results, and more potential influence from forums are some of the key considerations for future SEO performance. Google's Resources: https://searchon.withgoogle.com/ (https://searchon.withgoogle.com/) Can't-Miss Resources Jen's Marketing Self Assessment: https://sendfox.com/wcb (https://sendfox.com/wcb) Shelley's Content Creation Framework: https://sendfox.com/lp/1j24yz (https://sendfox.com/lp/1j24yz) Tweak of the Week: Canva Visual Worksuite Suggestion came from Sally Moon Meditation: https://www.sallymoonmeditation.com/ (https://www.sallymoonmeditation.com/) We cover what's new in Canva: https://www.canva.com/newsroom/news/unveiling-the-canva-visual-worksuite/ (https://www.canva.com/newsroom/news/unveiling-the-canva-visual-worksuite/) If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com Inspirational Nugget Nothing can satisfy greed, but even a small measure satisfies nature.  No person has the power to have everything they want, but it is in their power not to want what they don't have, and to cheerfully put to good use what they do have. —SENECA There is an old Chinese proverb, "One moment of patience may ward off great disaster. One moment of impatience may ruin a whole life." Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

https://www.linkedin.com/in/jensmcfarlandhttps://www.linkedin.com/company/epiphanycourseshttps://www.epiphanycourses.com

Business Burnout It's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022. Topics include: What are the signs of burnout? When you feel burned out, what happens to your boundaries? How to get your mojo back How to set reasonable goals and priorities — and stick to it Words of Wisdom Every marketing action you take is tied to a broader business goal. So how are you going to make money from sitting on social media all day? You're not. So come up with the ways that you can amplify your voice and your impact for these three to five priorities you have between now and the end of the year. What's the minimum it's going to take for that? — Jen One of the major things for me to keep consistent with content creation is I have to have a minimums framework. I do this minimum stuff every week and then I have a schedule that I follow to get it done. And then everything else is just gravy. If I get more done, that's great. — Shelley Breaking News Near Media Analysis:  https://www.nearmedia.co/recession-proof-your-brand-with-local-marketing/ (Recession-Proof Your Brand with Local Marketing) Seven in 10 (https://www.magnifymoney.com/news/recession-survey/ (70%)) Americans believe a recession is imminent. Invest in SEO for organic traffic Google Business Profile is responsible for 70-80% of local conversions Ask for reviews Share deals with your audience Integrated online and offline marketing Related Episodes: https://www.womenconquerbiz.com/podcast/recession-proof-business/ (Recession Proof your Business), https://www.womenconquerbiz.com/podcast/social-media-disappeared/ (Marketing without Social Media) Can't-Miss Resources Jen: https://www.womenconquerbiz.com/3-keys-to-reach-any-goal/ (3 Keys to Reach Business Goals) Shelley: https://framework.agkmedia.studio (Content Consistency Framework and Schedule ) Tweak of the Week https://coschedule.com/headline-analyzer (CoSchedule Headline Analyzer) (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it) Inspirational Nugget If the grain sprouts before the stalk is fully developed, it will never ripen. Display fruit too soon, and the winter will kill you. —Epictetus Seeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life. Are you sizzle or steak? All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not. It's a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult. Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you're less likely to burn out or get disappointed and quit. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK...

What If Social Media Disappeared? Are you overly reliant on social media? What if social media disappeared? What would you do?  Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time. In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even who you could reach out to and how to go about reaching them. Training topics include: Marketing strategy Business development Who to reach out to How to reach them Free Download: https://sendfox.com/lp/1x7ejp (The Client Attraction Checklist: 23 of The Most Effective Ways To Attract Qualified Leads) Words of Wisdom By diversifying your marketing and not relying solely on social media, you become much more resilient. — Jen Collaboration is a great place to start because the people who know you are the people who are most open to your offers in working with you. — Shelley Breaking News https://www.nearmedia.co/yahoo-comeback-review-crisis-freelancers-now-36/ (Freelancers now 36% of the Workforce) (Near Media): we discuss whether this is good (or bad) for workers in general and freelancers in particular. Can't-Miss Resources Tweak of the Week (Software to Look Into) https://tryshift.com/ (Shift) "the workstation for productive people" — organize your email accounts (all of them!) and apps in one place. Tired of having 5000 tabs open? Consider using Shift ($99/year). A cheaper alternative: https://www.kiwiforgmail.com/ (Kiwi for Gmail) (Free - $58/yr.) Inspirational Nugget The stable person keeps their rational soul invincible, for it's precisely in the good times they prove their strength against adversity. — Seneca Am I prepared for my bubble to burst? We cannot rely too heavily on what has been, up to this point, normal. We have witnessed over the last two years that everything can shut down overnight. Events and flights cancel, jobs disappear, and family and friends get sick and die. What then can we rely upon? Our values and ideals. When we choose our goals based on our values, we will always discover another way to achieve a value-based goal when we run into unexpected obstacles. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

Dropshipping for Beginners If you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts!  Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We'll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get started creating additional income today. How does dropshipping work? Benefits of dropshipping Downsides of dropshipping Product dropshipping Hybrid dropshipping: Fulfillment by Amazon Self-publishing https://www.canva.com/design/DAFK_kwfppk/9Pralg8QREdcsFszlb9I-A/view?utm_content=DAFK_kwfppk&utm_campaign=designshare&utm_medium=link&utm_source=homepage_design_menu (Dropshipping for Beginners Slides) Words of Wisdom Dropshipping is great if you're location independent or testing out products because it reduces overhead and takes production and shipping logistics off your hands. — Jen Breaking News https://vinepair.com/booze-news/pabst-80s-themed-motel/ (Pabst Blue Ribbon Hotel) Can't-Miss Resources https://sendfox.com/wcb (Jen's Marketing Self-Assessment) https://group.agkmedia.studio (Shelley's Free Creator Group) Tweak of the Week https://hindenburg.com/products/narrator-studio/ (Hindenburg Narrator): the perfect tool for audiobook narration Inspirational Nugget Nobody gets out of here alive. Cherish every moment. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

Best Online Course Platforms 2022 With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses. By using online course creation platforms, businesses can create courses to sell or use internally. These platforms are a great way to promote your brand, business, products, and services to increase revenue.  Get the details on the top online course platforms for creating, hosting, and selling your online course. *We chat longer at the beginning than usual (because https://vimeo.com/741446125/0fe1c55b97 (Jen drove a Lamborghini)). If you're here for course platforms only, start at 17 minutes. https://www.canva.com/design/DAFKV7qZrcI/tDRKvGALmu5-HRupyvYWBA/view?utm_content=DAFKV7qZrcI&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (Slides: Best Online Course Platforms 2022) Words of Wisdom What will your students learn? You have to think about transformation. Consider where people are going to be at the end because it helps them navigate whether they want to buy from you. — Jen It's like any digital product. If you are doing it on your own, then you are responsible for selling it on your own, marketing it, getting it out into the world bringing people into it. If you want somebody else to do that for you, then put it up somewhere like Udemy and let them take care of all the marketing. — Shelley Breaking News https://www.nearmedia.co/ep-78-yelp-selling-its-business-data-googles-review-spam-algo-nukes-many-legit-reviews-tik-tok-for-brands/ (Near media reporting, Yelp's new revenue stream is selling business data). Can't-Miss Resources https://sendfox.com/wcb (Download Jen's Free Marketing Self-Assessment) https://app.heartbeat.chat/agkmediastudio/invitation?code=2JB554 (Join Shelley's free elder content creator community) Inspirational Nugget Today's conservative ideas were once controversial, cutting-edge, and innovative. This is why we can't be afraid to experiment with new ideas. What new path can I blaze today? We need to know when to let go of what is no longer working for us and find a new way to reach our goals. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

E-commerce Beginner's Guide Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop. However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers.  In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid. We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats. https://www.canva.com/design/DAFJsAgUrCo/wsuLz4j0DuNjrgiTmbd_tQ/view?utm_content=DAFJsAgUrCo&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (E-commerce strategy deck) Breaking Marketing News:  https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/pj_2022-08-10_teens-and-tech_0-01a/ (Trouble for Facebook) Can't-Miss Resources: https://sendfox.com/wcb (Grab Jen's Free Marketing Self-Assessment) https://li.shelleycarney.com/ (Subscribe to Shelley's LinkedIn newsletter) Tweak of the Week:  https://www.warmupinbox.com/ (Warmup Inbox) Inspirational Nugget: Even one minute without playing the blame game is progress in the art of living. Can I go a whole day without blaming others? When I ask myself, why haven't I done this yet? I find all kinds of excuses which is the same as blaming. Why haven't I worked on the course I bought? Why haven't I finished or implemented my own course or membership? When will I make the offer to join our membership? Why don't I feel ready? Why isn't somebody helping me with this? It all leads to excuses and blaming others and circumstances influenced by them. It's time to take full responsibility and answer the questions honestly. I haven't done that work because I put it off. Because it feels hard. Because it requires making decisions that might be wrong and lead to losing time or money. When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

E-commerce Beginner's Guide Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop. However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers.  In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid. We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats. https://www.canva.com/design/DAFJsAgUrCo/wsuLz4j0DuNjrgiTmbd_tQ/view?utm_content=DAFJsAgUrCo&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink (E-commerce strategy deck) Breaking Marketing News:  https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/pj_2022-08-10_teens-and-tech_0-01a/ (Trouble for Facebook) https://sendfox.com/wcb (Grab Jen's Free Marketing Self-Assessment) https://li.shelleycarney.com (Subscribe to Shelley's LinkedIn newsletter) Tweak of the Week:  https://www.warmupinbox.com/ (Warmup Inbox) Inspirational Nugget: Even one minute without playing the blame game is progress in the art of living. Can I go a whole day without blaming others? When I ask myself, why haven't I done this yet? I find all kinds of excuses which is the same as blaming. Why haven't I worked on the course I bought? Why haven't I finished or implemented my own course or membership? When will I make the offer to join our membership? Why don't I feel ready? Why isn't somebody helping me with this? It all leads to excuses and blaming others and circumstances influenced by them. It's time to take full responsibility and answer the questions honestly. I haven't done that work because I put it off. Because it feels hard. Because it requires making decisions that might be wrong and lead to losing time or money. When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

Create a Recession-Proof Business Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you? That's why we recommend creating multiple, and diverse revenue streams to support your business. In this episode, we'll explore passive and active revenue streams, and how to open up new pathways to earning revenue. Brainstorming resource mentioned: https://thoughtleaderspractice.com/#the-thought-leaders-practice (Thought Leaders Practice) “be a well-paid infopreneur” https://www.womenconquerbiz.com/podcast/how-to-be-productive-leader/ (Interview with Sally Foley Lewis): Sally sent Jen Thought Leaders Practice after our interview together Cant-Miss ResourcesSubscribe to the https://womenconquerbiz.com/newsletter/ (Women Conquer Business Newsletter) Create consistent content with Shelley's https://sendfox.com/lp/1j24yz (Content Consistency Framework) Breaking NewsMake your Escape to https://getaway.house/ (Getaway House) (Jen went to the Portland location and loved it!) https://www.nearmedia.co/nextdoor-woes-facebook-b2b-segments-googles-new-suit/ (Facebook's B2B Targeting): Facebook's offering new B2B segments to help businesses use advertising targeted at decision-makers. When compared with LinkedIn's $5.60 CPC, this makes Facebook's $0.95 CPC appear more affordable (but still expensive) Report: https://analyticpartners.com/resources/roi-genome-report-the-rules-of-recession-proofing-advertising-effectiveness/ (Rules of Recession-Proofing): Key Takeaway: focus on the long-term, e.g., top of the funnel (brand awareness, getting people in) rather than cutting marketing or solely focusing on short-term gains Tweak of the Weekhttps://www.loopedin.io/ (Loopedin.io): All-in-one tool for collecting feedback, building roadmaps, sharing changelogs and publishing knowledge bases. https://www.epiphanycourses.com/ (Epiphany Courses) uses it to collect course ideas and keep members up-to-date and excited about future offerings Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

How to Be a Great Podcast Guest and Promote Your Business Podcast guesting is one of the BEST ways to promote your business (for free!). You can expand your brand, reach a new audience, gain credibility and showcase your products and services. But how can you find the right podcast and get booked as a guest? How do you deliver the exceptional value your host expects? Shelley gives us the scoop on finding and reaching out to podcast hosts and shares how to be great guest ‌podcast hosts will want to collaborate with, promote and refer to others. The Path to Visibility as a Podcast Guest How to connect with podcast hosts Prepare to give value to the host and audience Tell a good story Fulfill the responsibilities of a great guest Reciprocate and collaborate The “best guests ever” did these things… What help or cool stuff can you offer? Action steps to reach out as a great podcast guest Words of Wisdom Bring your best stories to that podcast. Don't worry about promoting your business so much as you worry about entertaining and educating that audience and then they will enjoy you so much that they'll want to listen to you in other places. Milton Hershey said, “Give them quality. That's the best kind of advertising.” So if you want to promote your business, be really authentically you and do your best to provide value to that audience.— Shelley Breaking News Jen is teaching a class today so Shelley is going solo for today's presentation! Can't-Miss Resources You can view the Google Slides for today's presentation https://sendfox.com/lp/1j24y (Content Consistency Framework and Schedule) Tweaks of the Week Online Marketing Made Easy with Amy Porterfield https://www.amyporterfield.com/2022/08/484/ (podcast episode #484 Hindsight is 20/20: 3 Things I Wish I Did When I First Started Out) - Her number one piece of advice is to create consistent content! Inspirational Nugget Late in his life, after surgery, Theodore Roosevelt was told he might be confined to a wheelchair for the rest of his days. He responded, “All right! I can work that way too!” We can respond to even the most disabling turns of fate by working with what we've got and choosing a positive attitude in any situation. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

How do creator collaborations help you expand your audience? The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started?  Who can you collaborate with? What's the best way to reach out and work with new people? It comes down to relationship building and networking with other creators, coaches, and speakers.  In this episode, we'll share how beginners can get started with cross-promotion and other simple one-time collaborative efforts, then take you all the way through to joint ventures and affiliate marketing. Methods of collaboration we explore: Cross-promotion Podcast interviews Book compilation Summit, conference and speaking engagements Joint ventures Affiliate and influencer collaborations Words of Wisdom Don't turn down speaking engagements, just because you can't sell from the stage. You are your product. — Jen We look at our analytics and if we see a big jump of downloads I had when this person was on; I know she promoted herself. She promoted that podcast and I want to have her back. — Shelley Breaking News Money talk: A Vericast survey found https://www.tubefilter.com/2022/07/22/tiktok-and-youtube-are-gen-zs-trusted-sources-for-financial-advice-according-to-a-new-survey/ (34% of Gen Z turn to TikTok for financial advice), while 33% get money tips from YouTube https://www.businessinsider.com/what-brands-creators-think-of-instagram-youtube-social-shopping-push-2022-7 (Social selling is not doing so well)... "While 45% of consumers say social media influences their shopping, only 11% have purchased directly through social media, according to a May 2022 https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/how-us-consumers-are-feeling-shopping-and-spending-and-what-it-means-for-companies (McKinsey report.)" Google is pushing back its deadline for https://www.businessinsider.com/google-to-delay-third-party-cookie-phase-out-until-2024-2022-7 (killing off tracking cookies) until at least 2024 Can't-Miss Resources Content https://sendfox.com/lp/1j24yz (Consistency Framework and Schedule) https://www.epiphanycourses.com (Epiphany Courses) special https://www.epiphanycourses.com/podcast (15% off deal) for podcast listeners Inspirational Nugget “Indeed, if you find anything in human life better than justice, truth, self-control, courage—in short, anything better than the sufficiency of your own mind, which keeps you acting according to the demands of true reason and accepting what fate gives you outside of your own power of choice—I tell you, if you can see anything better than this, turn to it heart and soul and take full advantage of this greater good you've found.” —Marcus Aurelius, Meditations, 3.6.1 Money creates problems. Climbing one mountain exposes another, higher peak. There is never enough love. Virtue is the one good that reveals itself to be more than we expect. Virtue—made up of justice, honesty, discipline, and courage—is the only thing worth striving for. Certainly, nothing will improve your life path more than virtuous choices. Doing your best work will always bring more satisfaction and better results than doing the bare minimum or shirking responsibility. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley...

Social Media Automation: Best Productivity Boosting Marketing Tools Are you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts?  That's exactly how we felt. If you're spending too much time on social media, but not seeing any results, then this episode is for you. We'll guide you through solutions to help you boost your productivity. We review the best social media automation tools we've used and tested.  We'll explain how they work, and how they can help you automate the social media aspect of your business, resulting in increased productivity and increased profits. Available on YouTube: https://youtu.be/7xRA7Q4I5M0 (https://youtu.be/7xRA7Q4I5M0 ) Deck and more info: https://womenconquerbiz.com/podcast/social-media-automation/ (https://womenconquerbiz.com/podcast/social-media-automation/) Interview with Kate Bradley Chernis: https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/ (https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/) Interview with Ben Dell: https://www.womenconquerbiz.com/podcast/great-business-ideas/ (https://www.womenconquerbiz.com/podcast/great-business-ideas/) Words of Wisdom How do you get your social media automation going so that you can spend your time engaging? You get your stuff, you create it, you put it in a social scheduler, and then the next step is to automate it as much as possible. Then you can be commenting and engaging and asking questions and driving people to the content that you're sharing on social. — Jen Can't-Miss Resources SPECIAL LAUNCH OFFER: get a LIFETIME 15% off discount on Jen's courses and community: https://www.epiphanycourses.com/podcast (https://www.epiphanycourses.com/podcast) Content Consistency Framework and Schedule https://framework.agkmedia.studio (https://framework.agkmedia.studio) Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

If you're struggling to balance digital marketing with running your business, Jen has your back. Jen specializes in assisting entrepreneurs and small business owners to streamline their marketing strategy and processes. With an MPA and more than 25 years of training, teaching, and executive experience in leadership, project management, and digital marketing, Jen can help transform your digital marketing, marketing technology, or marketing operations, the way it should be run. Queue that intro! EPIPHANY COURSES: https://epiphanycourses.com/Where Business Leaders Go Before Making Strategic Decisions Courses, testimonials, blogs, email newsletter, Facebook, LinkedIn LINKEDIN: https://www.linkedin.com/company/epiphanycourses/ YOUTUBE - WOMEN CONQUER BUSINESS: https://www.youtube.com/c/WomenConquerBusiness CONNECT WITH JEN! LINKEDIN: https://www.linkedin.com/in/jensmcfarland/ RESOURCES: contentfries.com lately.ai repurpose.io ghost.org Notice: By accessing this podcast, you acknowledge that the entire contents and design of the Tacus Media podcast (“Podcast”), are the property of Tactus Media Company LLC (“Tactus”), or used by Tactus with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Tactus, which may be requested by contacting Tactus at bryan@tactusmedia.com with the subject line “Permission to Use.” Disclaimer: This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

How to Start with YouTube Hey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media channel in the US. Why YouTube? Set up your channel.  Basics of how to use YouTube to grow your business How to get started live streaming Words of Wisdom At the beginning of crafting that show, get those biggest fans who, if you don't want to do it by yourself, then you need to be with somebody who is saying, oh, they're really great. You want this. It really helps you feel engaged and excited about your own show too. — Jen They may have searched for a term, found your video, and watched it, but they don't know if that's a one-off or if that's something that you do all the time. You want to show in your branding what you're all about, and what people can learn when they come to your channel. — Shelley Breaking News https://www.socialmediatoday.com/news/youtube-is-moving-into-podcasts-with-new-details-revealing-its-podcast-pla/621306/ (Signs that YouTube is getting into the podcasting business) https://www.adweek.com/media/the-revolving-door-begins-to-spin-at-clubhouse/ (Layoffs at Clubhouse) Can't-Miss Resources Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter) Set up studio: suggested equipment http://studio.agkmedia.studio/ (http://studio.agkmedia.studio/)  Show flow http://showflow.agkmedia.studio/ (http://showflow.agkmedia.studio)  Try Streamyard https://streamyard.com/?pal=5720244600700928 (https://streamyard.com/?pal=5720244600700928)  Tweaks of the Week Why you should use chapter timestamps on YouTube Markopolo.ai – using AI to help with Google/Facebook ads creation (https://www.markopolo.ai/ (https://www.markopolo.ai/)) Inspirational Nugget The raging waters and deadly currents of bad habits, ill-discipline, chaos, and dysfunction—somewhere they began as no more than just a slight trickle. What do I need to nip in the bud right now? Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

How to Get More Comfortable on Camera Video content is more important than ever, and this new era of content marketing has created a huge demand for public speakers. Video content can be the most powerful way to connect with your audience. But only when you're comfortable on camera.  If you're doing a lot of events, attending conferences, or you just want to build your brand, video content needs to be part of the mix. Topics Include: Is there fear here? Develop a relaxation routine, or dance it out  What to say and who to say it to Notes, Show Flow or Slides Looking & Sounding good Be authentically you Invite friends to watch & comment Edit Your Own Videos or transcript The only failure is giving up Breaking News It's important to look after your mental health after tragic events, like the recent school shootings. Here are a few recommendations for self-care in the coming days: Talk about what you're thinking with someone you trust Keep to a normal routine Avoid unhealthy coping mechanisms Take a break from social media if you need to Help other people if you can Reach out if you need extra support If you or someone you know needs help, call 1-800-273-8255 for the National Suicide Prevention Lifeline. You can also text HOME to 741-741 for free, 24-hour support from the Crisis Text Line. Outside of the U.S., please visit the International Association for Suicide Prevention for a database of resources. We also talk briefly about navigating tragedy and marketing. Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter)  Get more on-camera resources with Shelley's Livecast Life book https://book.livecast.life (https://book.livecast.life) Tweaks of the Week YouTube channel memberships gifting: Gift memberships let channel members buy the opportunity for other viewers to access the perks of a channel membership. https://support.google.com/youtube/answer/6304294 (https://support.google.com/youtube/answer/6304294)  Heartbeat! This great community platform (alternative to Facebook Groups, Clubhouse, Circle, Mighty Networks) is available on AppSumo: https://appsumo.com/products/heartbeat/ (https://appsumo.com/products/heartbeat/) or at https://www.heartbeat.chat/ (https://www.heartbeat.chat/) Inspirational Nugget What if I stopped caring what others thought? Don't spend much time thinking about what other people think. Think about what you think. Think instead about the results, about the impact, about whether it is the right thing to do. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)  

DIY Video Recording Studio: Essentials to Get StartedIf you'd like to create videos to support your business, look no further. We'll cover the essentials to get your DIY video recording studio up and running, including options for a bare-bones budget, and the first upgrades to consider. Shelley Carney and Toby Younis, livestreaming experts with their own in-home studios, host this episode. Jen McFarland is on vacation, living in a yurt without Wi-Fi. We'll share the minimum livestreaming and video recording in-home studio set up including: Internet Connection Computer Hardware “Studio” Equipment Applications What to Save For Words of WisdomThe minimum setup to get you started, but to still look professional, is a high-speed internet connection, computer hardware, studio equipment, the microphone and headset, and applications, which are going to help you to get online and do everything in a simple way.–Shelley Carney The minimum requirements that you want are the ping. That's the signal that goes between you and your server provider to see how long it takes to ping one another. The minimum is 10 milliseconds, 10 or less. Five megabytes upload because live streaming is all about upload. If the service provides 10 that's great. Five megabytes download, but the more important of the two is the upload.–Toby Younis Breaking NewsIf you want to start a podcast, consider a video-first podcast option. https://westwoodone.com/2022/05/17/cumulus-media-and-signal-hill-insights-podcast-download-spring-2022-report-watching-podcasts-soars-as-youtube-edges-out-spotify-to-become-the-most-used-u-s-podcast-platform-and-li/ (Cumulus Media and Signal Hill Insights )revealed that 10% of survey respondents said they only ‘watched' podcasts in the last week, and 60% of weekly consumers (audio and video) said they prefer podcasts with video. Related Episodes & Contenthttps://www.womenconquerbiz.com/fave-tools/ (Jen's Ultimate Space-Saving Desk Setup) https://www.amazon.com/shop/agypsyskiss/list/1PZYFUMVZ6DF8 (Shelley & Toby's Home Studio Kit on Amazon) Tweak of the WeekFind new and used hard-to-find books at https://www.abebooks.com/ (Abe Books.) Inspirational NuggetMay is National Stroke Awareness Month. Every year, the https://www.stroke.org/ (National Stroke Association) leads the stroke community in providing ways to learn about stroke, sharable resources, and opportunities to participate. #strokeawareness How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Content Marketing to Support Your GoalsIf you're curious about content marketing, or specifically how content marketing connects to your business goals, you're in the right place. Learn why what you say, how you say it, and how often you repeat the message plays into every successful business. How content marketing connects to your business goals What are your business goals? How can content marketing help you achieve those goals? What you say, how you say it: aligned messaging How often do you repeat the message: consistency Words of WisdomContent marketing is the long game, so you want to have things along the way that you can celebrate. I think celebration and reflection are really important in this process. — JenGrowing your audience means that you're likely to have more prospects within that growing audience who are interested in buying from you. And the more you can connect with that audience, the more loyal they become. The more likely they are to trust you enough to spend money with you. — ShelleyBreaking NewsIf you want to learn more about search engine optimization, don't look to Google. https://www.seroundtable.com/googles-digital-marketing-certification-course-seo-advice-33390.html (Their SEO course isn't good) Near Media reports https://www.nearmedia.co/apple-search-ads-tiktok-store-visits-hope-vs-reality/ (TikTok harvesting location data) without consent (breaks customer trust) Next week: Jen will be on vacation and away from her computer. Shelley and Toby will cover setting up a home studio 3 Keys to Reach Your Business GoalsSubscribe to receive Jen's weekly newsletter and get access to https://www.womenconquerbiz.com/3-keys-to-reach-any-goal/ (3 Keys to Reach Your Business Goals). Livecast Life: The Content Creator Lifestyle EbookLearn about the Livecast Lifestyle and how to quickly and consistently produce content every week. Get the Livecast Life book at https://www.amazon.com/dp/B09X3RJF41/ (book.livecast.life) Tweaks of the WeekProposa for proposals watch yesterday's video on Messages and Methods, Let's Talk Proposals! Why they're necessary, and available online resources. https://youtu.be/3UiZAx6UcF4 (https://youtu.be/3UiZAx6UcF4) https://blog.outpost.pub/what-does-outpost-do/ (Outpost for Ghost): member management, autoresponder Inspirational NuggetKindness is invincible, but only when it's sincere, with no hypocrisy or faking. For what can even the most malicious person do if you keep showing kindness? What if the next time you were treated meanly, you didn't just restrain yourself from fighting back—what if you responded with unmitigated kindness? What if you could “love your enemies, do good to those who hate you”? What kind of effect do you think that would have? Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with ShelleyEngineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it's essential, and getting started. This week's episode we will share content marketing concepts and strategies to grow your influence, impact, and income. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell. How to get started: plan your strategy Know your goal Know your target audience Preferred platforms and media Book recommendation: https://www.amazon.com/Thought-Leaders-Practice-Matt-Church/dp/0977572498 (Thought Leaders Practice) Words of WisdomTypically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — JenYou need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley Breaking Newshttps://www.socialmediatoday.com/news/linkedin-continues-to-see-record-levels-of-engagement-revenue-up-34/622752/ (LinkedIn Continues to See ‘Record Levels' of Engagement, Revenue Up 34%) https://time.com/6170647/elon-musk-twitter-harassment-employees/ (Elon Musk Buying Twitter: Employees are Concerned) Can't-Miss Resourceshttps://www.womenconquerbiz.com/newsletter/ (Subscribe to the Marketing Missive Newsletter) https://www.amazon.com/dp/B09X3RJF41/ (Get the Lifecast Life book) Watch on YouTubehttps://www.youtube.com/watch?v=B_AohnIDuFM (https://www.youtube.com/watch?v=B_AohnIDuFM) Episode Web Pagehttps://www.womenconquerbiz.com/content-marketing-101/ (https://www.womenconquerbiz.com/content-marketing-101/) Tweaks of the Weekhttps://www.linkedin.com/posts/asantalo_linkedincreators-activity-6924423814701355009-LBuD/ (LinkedIn launches profile links for creators) https://ghost.org/resources/build-a-successful-blog/ (Creator programs: Creating a Successful Blog)   https://ghost.org/resources/content-organization/ (Publisher's guide to content organization) Inspirational NuggetYou are an amazing creator and we are here to support you. We're thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us. Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with ShelleyEngineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Decision fatigue when it comes to choosing the RIGHT technology on which to build our business. 

Marketing Campaign IdeasYou want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business? In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals. Here are some of the topics we cover: Importance of an email list/audience  Blog sharing campaigns Why sometimes you need to run ads to bring in people How the stage of business affects marketing campaigns List building through online networking meetings What media is used at different stages of the funnel Diversify to grow in more than one area at a time Testing and analytics Related Episodes & Contentrelated content and link additional content and link How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you! Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey).

Summary: Marketing Campaigns 101Creating content is great... but growing your audience (and influence) starts with marketing campaigns. In other words, you have to let people know about your content, products, and services — not once, but over the course of time — to generate interest, build trust, and make sales. Marketing campaigns, when done right, check all the boxes.  This fun, interactive episode reviews marketing campaigns 101 and gives you all the nuts and bolts for how to successfully put together a marketing campaign to promote your online services and digital products. We cover the 7 winning strategies behind successful marketing campaigns: Specific marketing goals (what outcome(s) would make this successful?) Marketing budget boundaries (how much time and money are you willing to spend?) Defining your target audience (hint: likely the same as your product/service audience) Selecting the right marketing channels Creating your campaign content calendar Use industry trends that lead to engagement Planning your campaign We also recommend listening to the earlier episode, https://www.womenconquerbiz.com/podcast/great-business-ideas/ (How to Launch your Ideas in 6 Weeks), with MissingLettr founder, Benjamin Dell. Watch the show on https://www.youtube.com/watch?v=-5YoxLEZdEo (YouTube). Words of WisdomWhen we're talking about marketing campaigns, it really is about building a structure around your content for how you're going to get it out into the world. — JenSometimes you have to try it several times to really get a feel of is this working for me? Live streaming, is that working for me? Are people going to show up? You can't do it one or two times and then say yes or no, it didn't work. You have to stick with that one for a while. But then there are bigger campaigns like launches and challenges and you have to say did I get close to my goal? Did I get enough ROI on this activity that I would do it again? Once you do find those things that really work well for you, then you can systemize and put them into your schedule.  — ShelleyCan't Miss ResourcesNeed help creating a marketing campaign? https://www.womenconquerbiz.com/marketing-services/ (Reach out to Jen) https://www.amazon.com/dp/B09X3RJF41 (Livecast Life: The Content Creator Lifestyle on Amazon) https://epiphanycourses.com/first-marketing-campaign/ (Building Your First Marketing Campaign? 7 Things to Do to Succeed) Show NotesBuilding your first marketing campaign: 7 things to succeedWhat are marketing campaigns? (Believe it or not, you've probably been doing it all along!) Here are the Top 7 elements of a successful marketing campaign (we talk about this in-depth): Identify a specific goal Create a marketing campaign budget Define your target audience Select marketing channels Design your content calendar Use industry trends that lead to engagement Plan your marketing campaign Tweak of the Weekhttps://www.socialmediatoday.com/news/youtube-launches-new-search-insights-for-all-creators/622100/ (YouTube Launches New 'Search Insights' for All Creators) includes information on what people are searching for in the app, both in relation to your channel and content specifically, and for more general search queries. Inspirational NuggetThere has to be a balance in life's tasks and inner work must happen before outer results will manifest. Connect with UsPodcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with JenBrought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/...

Summary: Spring Cleaning You Small BusinessSpring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business. We cover the 4 key areas you need to clean up to make your business shine: Review your website (what to look for and why) Check in on your business goals (how's it going and what's changed) Adjust marketing strategies (especially if your goals changed) Clean out that inbox! https://youtu.be/q-ejJq_yauw (Watch this week's episode on YouTube) We're live on YouTube Thursdays at 10 AM US/Pacific. https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q?sub_confirmation=1 (Subscribe to the channel) to have your marketing questions answered. Words of WisdomWe just finished the first quarter of the year, If you keep track of that. We're at the beginning of the second quarter now. Do you need to adjust your goals? — JenWe've been interviewing digital marketing experts, and we took quotes from the six people we have spoken with and found a theme. The theme was having authentic conversations within your content to attract an audience and to make them feel like they belong. Give them ownership of what your content is all about. We decided we need to have more conversations where we're giving people a chance to give us feedback and to talk about what they want to talk about. We looked at our marketing strategies. We said how could we make it better? — Shelley Recommended ListeningWe also recommend listening to this earlier episode, https://www.womenconquerbiz.com/spring-clean-your-business/ (spring clean your business, and avoid project fatigue). Show NotesBreaking NewsLinkedIn is building new analytics and video features for creators and increasing the visibility of their content. https://www.engadget.com/linkedin-new-creator-tools-020031694.html (https://www.engadget.com/linkedin-new-creator-tools-020031694.html) 4 key areas you need to clean up to make your business shineTake a look at your website Is it accurate? Is it easy to navigate? Review your business goals How are you tracking toward your goals? Do you need to adjust …. And are your marketing strategies aligned? Effective marketing campaigns need to be aligned with your business goals Let's look at that inbox! https://mailstrom.co/ (Mailstrom) https://www.sanebox.com/ (Sanebox) https://superhuman.com/ (Superhuman) https://youtu.be/mzqpDMa2H9k (Gmail is a Great Tool video from Messages and Methods) Can't Miss Resourceshttps://womenconquerbiz.com/social-media-detox/ (Free 7-day Social Media Detox Reflective Journal) https://amzn.to/3rcUzBi (Livecast Life: The Content Creator Lifestyle on Amazon) Tweaks of the WeekLinkedIn Livestream event: add to calendar https://www.wisdom.audio/ (Wisdom app) https://www.votefrenzy.com/ (VoteFrenzy app) https://www.airr.io/ (Airr) Podcast ProductionPodcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/women-conquer-business/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)

Increase Business Productivity with Automation: Episode SummaryProductivity is the speed of your business. How quickly do you deliver products to be sold? And, is it a repeatable process? When you look at it this way, increasing your business productivity is a crucial key to success. Jen McFarland and Shelley Carney discuss how to automate daily tasks to boost your business productivity. We'll go over all the things you can do to automate, providing amazing ideas you can implement now to save you time and money. Amazing Resourceshttp://books.agkmedia.studio/ (Women in Podcasting Book): 18 Episodes and a Book in a weekend   https://epiphanycourses.com/marketing-tools (Find the Right Marketing Tools for Your Small Business) https://www.youtube.com/playlist?list=PLmEPWNBh0WyNZOP08af17Qnxr4dZ3HVIs (Relaxing Affirmation Meditations Playlist) Show Notes0:00 Music and Intro 01:02 Productivity, Efficiency, and Automation 10:15 Pinterest In-App Checkout and Pin Sharing Across Platforms 12:44 Weekend Update, Van Gogh and Skating with Podcasters in Centralia Shelly enjoyed the Beyond Van Gogh https://vangogh.com/ (Immersive Experience)  Jen has a https://www.centraliarollerdrome.com/ (concussion) (but doesn't regret roller skating!) 17:11 How Shelley Uses Automation 19:07 Is a Social Media Scheduler a Good Idea? (Hint: Yes) 32:40 We Wrote the Book on Writing Books Fast http://books.agkmedia.studio/ (Women in Podcasting Book): 18 Episodes and a Book in a weekend   34:40 Increase Business Productivity with the Right Software https://epiphanycourses.com/marketing-tools (Find the Right Marketing Tools for Your Small Business) 36:40 Listen to Shelley's Soothing Voice https://www.youtube.com/playlist?list=PLmEPWNBh0WyNZOP08af17Qnxr4dZ3HVIs (Relaxing Affirmation Meditations Playlist) 37:30 Happy St. Paddy's Day: How Irish Are These Lasses? 42:44 Google Slides FTW! Google Slides - Comprehensive https://youtu.be/OhshNXJtpkE (video tutorial) to learn Google Slides 43:58 Ghosting Can Be a Good Thing https://ghost.org (Ghost) 48:56 Make Your Business Journey a Beautiful One “If your choices are beautiful, so too will you be.” –Epictetus Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Related Episodeshttps://womenconquerbiz.com/how-productivity-is-calculated/ (How Productivity is Calculated: Smart Tips to Save You Time) https://womenconquerbiz.com/why-is-productivity-important-in-business/ (Why is Productivity Important in Business?) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if...

How Productivity is Calculated Episode SummaryProductivity is important for any business to be successful, especially if it's a small one that relies on the efforts of a few people. But… how is productivity calculated? More importantly, how can you measure and improve the productivity of your business? In this video, we'll provide a few tips that can help measure productivity, including how to break down tasks effectively and how to conduct a time audit to help you prioritize key tasks, reallocate resources, and target areas where you can improve your business the most. Amazing ResourcesIncrease your content creation productivity by watching https://www.youtube.com/playlist?list=PL4rTS-6Xa27LP-0R4GHnfVIranxiwb8GY (Shelley's Livecast Live series on YouTube). https://epiphanycourses.com/marketing-tools/ (Find the Right Marketing Tools for Your Small Business:) Wasted Money on Apps? Does Technology Overwhelm You? Then This Course is a No-Brainer (created for non-technical Entrepreneurs). This $75 course created by Jen McFarland will save you hundreds if not thousands in finding marketing software for your business.  Show Notes0:00 Music and Intro 1:07 Livecast Life Book, Windows Woes & Dragon Boat Practice https://www.youtube.com/playlist?list=PL4rTS-6Xa27LP-0R4GHnfVIranxiwb8GY (Livecast Life on YouTube) https://www.google.com/search?sxsrf=APq-WBv6aZWLfkjrTBomjQPBza8tq6eyIA:1647015716379&source=univ&tbm=isch&q=rose+festival+dragon+boats&fir=k0tUXnNAxjdzYM%252CW-Khw2G0aADylM%252C_%253BbuLqD77ikvCp_M%252CZJdw1Uk5Q04fNM%252C_%253BBVVBtomBg85PrM%252CuvMuirmdlgi67M%252C_%253BvTjCDurfhLEQWM%252ClWaV8iLRO7UY8M%252C_%253B8Zu7_X9iUQxlCM%252Cs04p62jUECrjWM%252C_%253Bio7NRrapA4rz6M%252C2mv1zIk_BlyhxM%252C_&usg=AI4_-kSAyFsn6UFHCMmbMIAol72dSLFOEg&sa=X&ved=2ahUKEwjs-NrVu772AhUpFjQIHU0tB84QjJkEegQIAhAC&biw=1680&bih=893&dpr=2 (Images of Portland Rose Festival Dragon Boats) Jen's new course! https://epiphanycourses.com/marketing-tools/ (Find the Right Marketing Tools for Your Small Business) 11:00 Twitter Launching Profile Shops https://www.socialmediatoday.com/news/twitter-launches-live-test-of-new-profile-shops-to-display-products-in-app/619978/ (Twitter Launches Live Test of New Profile Shops to Display Products In-App) (Our take: if you have products and someone gives you space to do it, take advantage of it!)  15:17 How Productivity is Calculated No matter how great the talent or efforts, some things just take time. You can't produce a baby in one month by getting nine women pregnant. - Warren Buffett 26:19 Business initiatives and Breaking Down Tasks https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000 (Checklist Manifesto (book)) 32:50 How to Conduct a Time Audit If you want to use a time tracker app, use https://www.toptal.com/tracker (TopTracker) (free) 40:09 How We Prioritize Key Tasks 47:11 The "D" word: Discipline 50:27 LinkedIn Profile Video and YouTube Preview Trailer 52:48 Jen Guests on Launch With Words Podcast Jen had a fabulous interview on https://launch-with-words.castos.com/episodes/don39t-know-what-to-write-take-a-stand-jen-mcfarland (Bridget Willard's podcast, Launch with Words). Bridget is the creator of https://bridgetwillard.com/launch-with-words/ (Launch with Words, a WordPress plugin) that gives small business owners blog prompts. Jen talked about why it's important to take a stand and write about what matters to you (even if it's controversial) 55:10 What You Do With Your Time Matters Join Us At 10 AM PST ThursdaysWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live,...

Information Overload Episode SummaryIn this inspirational and coaching episode, we'll talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business. Learn how to narrow your focus and choose the best information, enabling you to make decisions while feeling less overwhelmed and overloaded in the process.  We believe clarity and focus will move you forward in your business journey. We also discuss our own struggles at times and offer several tops so you can move past all of the marketing (mis)information and slide behind the driver's seat and start marketing with purpose and vigor. Quick QuotesWhen I first became an entrepreneur, I thought I had to do everything. That's one of the reasons why I talk about distractions and information overload a lot. I really felt it at a significant level when I first got started. I believed that business building was a sprint, not a marathon. If you believe that things are quick and that you're behind, it's a good time to take a step back and say, no, I'm not behind. It's that building a business is difficult, and it takes time and I need to be consistently marketing and showing up. - Jen We pivoted last year. We started this new business, and we had come up with a design. It continues to evolve as you work through a perfecting process. You have to give yourself grace to say, I'm going to be learning. Even if you have done things similar in the past, each new thing requires that you work through it. So give yourself grace, understand that it's a learning process, and it's going to take time to perfect the process. - Shelley Connect with Ushttps://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q?sub_confirmation=1 (Subscribe on YouTube) to join us live Thursdays at 10 AM (Pacific/Los Angeles) https://fostergrowth.activehosted.com/f/3 (Subscribe to our newsletter) to get all the latest marketing news (emails about 2x/mo.) https://app.voiceform.com/to/s1blrgQ1wUiSycZd (Send us your marketing questions) — we would LOVE to answer your questions during a show! Amazing Free Resourceshttp://visibility.agkmedia.studio/ (Visibility for Your Podcast): Get your podcast seen and heard in as many places as possible!  https://u.epiphanycourses.com/p/podcasting-for-busy-business-owners (3 Mistakes Podcasters Make): Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business) Related Contenthttps://womenconquerbiz.com/procrastination-in-business/ (Why Procrastination in Business Isn't About Great Time Management (podcast)) https://womenconquerbiz.com/starting-a-business-project/ (Why Before Starting a Business Project You Must Have Great Clarity (blog)) https://womenconquerbiz.com/perfectionism-in-business/ (Why Perfectionism in Business Stifles Brand Growth (blog)) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver...

Should I Create a Course to Expand My Brand and Business? Episode SummaryHave you been thinking about creating a course or two to expand your brand and increase revenue in your business? Is it the right time? Is it the right move for you? Join our conversation to find out who should be producing courses and why, and what the best methods are for building and selling courses. We'll share the simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.Summary paragraphs Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Related Episodes & Contenthttps://womenconquerbiz.com/why-is-content-planning-important/ (Why is the Content Planning Process Super Important in 2022?) https://womenconquerbiz.com/content-planning-strategies/ (How to Perfectly Execute Your Content Planning Strategies in a Fabulous Way (And Stay Sane in 2022)) https://www.podpage.com/?via=agkmediastudio (Podpage) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

5 Most Effective Organic Digital Marketing Strategies Digital Marketing Strategies SummaryEvery entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business. What are the top 5 digital marketing strategies that will get your online presence seen by millions of people and get you more leads and sales? Take your online presence to the next level when you optimize your website, improve your blogging SEO, consistently engage in social media marketing while producing helpful and informative content regularly. We'll share simple ways to use key digital marketing techniques to reach more leads and increase your revenue. We are live streaming on YouTube, Facebook, and LinkedIn Thursdays at 10 AM (Pacific/Los Angeles). Subscribe today! Join Us At 10 AM PST ThursdaysWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Amazing Free Resourceshttp://visibility.agkmedia.studio/ (Visibility for Your Podcast): Get your podcast seen and heard in as many places as possible!  https://u.epiphanycourses.com/p/podcasting-for-busy-business-owners (3 Mistakes Podcasters Make): Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business) https://bit.ly/WCB-121 (Marketing Freedom: Get the Right Marketing Tools to 10x Your Business): This free 10-page handout will walk you through the key questions you need to answer to find the best marketing tools to support your business. Curious About Livestreaming? https://womenconquerbiz.com/livestreaming/ (Read Shelley's Wonderful Livestreaming Article) Related Blog Postshttps://womenconquerbiz.com/digital-marketing-tools-for-small-businesses/ (Absolute Best Digital Marketing Tools) https://womenconquerbiz.com/content-planning-strategies/ (Execute Your Content Marketing Strategy) https://womenconquerbiz.com/website-ownership-details/ (What No One Tells You About Website Ownership) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Business Visibility Episode SummaryAre you ready to boost your business visibility? It's important to be active in communities to reach a new audience, increase brand awareness, and build relationships that will help you grow your business.  Which forms of community engagement can help grow a business the most? How can you quickly find communities related to your niche and effectively engage as a member? We share simple steps for working within a community that is aligned with your values. You'll spark opportunities to share your expertise while you inspire trust in your abilities to provide high-quality, consequential service to potential clients. Live Streaming at 10 AM Every ThursdayWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Related Episodes & Contenthttps://womenconquerbiz.com/women-teen-entrepreneurs/ (Teen Entrepreneurs Find Pandemic Silver Lining (podcast episode)) https://womenconquerbiz.com/clickfunnels-review-2022/ (ClickFunnels Review (blog post)) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Have you ever wondered how to repurpose content without wasting hours of your day? Us too. The main idea behind repurposing content is to take something you've created and share it in a new way to give it new life. The hard work of the original creation is already done and there are a few other benefits for repurposing content including: reaching new audiences, reinforcing your message, and improving organic visibility. We'll share simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work. Live Streaming Thursdays at 10 AM PacificWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). Send Us Your QuestionsWe'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Register for The More You Glow Serieshttps://www.eventbrite.com/o/the-more-you-glow-series-by-rational-unicorn-legal-16664809769 (Entire Series: the More You Glow) https://www.eventbrite.com/e/essential-digital-marketing-strategies-tickets-240774421777?aff=ebdsoporgprofile (Register of Jen's event, Essential Digital Marketing) How to Self Publish on Amazonhttps://www.youtube.com/watch?v=mYcP8NaOgYs (Shelley and Toby's breakdown on repurposing content to publish a book) Free Download: Visibility for Your Podcasthttp://visibility.agkmedia.studio/ (Get your podcast seen and heard in as many places as possible!) Related Contenthttps://womenconquerbiz.com/rational-unicorn/ (Michael Jonas (The Rational Unicorn) podcast episode) https://womenconquerbiz.com/clickfunnels-review-2022/ (ClickFunnels review blog post) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Marketing Tools Episode SummaryThe best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business.  But with so many marketing tools available, it can be hard to know where to start. Or, maybe you got started and the pieces don't *quite* feel like they're fitting together.  We'll share simple steps for finding the RIGHT marketing tools to meet your goals, our marketing tool recommendations, the ones we use ourselves, and recommend to our clients.  This is a great overview that helps you get started on the right foot. We also discuss Shopify's commerce reports, and the transformation of how people buy (and how you need to sell).  Live Streaming Thursdays at 10 AM PacificWe are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). Send Us Your QuestionsWe'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Shopify's Commerce Reporthttps://www.shopify.com/research/future-of-commerce (Roadmap to the Future of Commerce) (Shopify) https://www.shopify.com/research/future-of-commerce/future-of-ecommerce (Future of eCommerce) (Shopify) https://www.shopify.com/research/future-of-commerce/future-of-retail (Future of Retail) (Shopify) Free Marketing Tools Worksheethttps://fostergrowth.thrivecart.com/marketing-freedom-worksheet/ (Marketing Freedom: Get the Right Marketing Tools to 10x Your Business). This free 10-page handout will walk you through the key questions you need to answer to find the best marketing tools to support your business.  Related Contenthttps://womenconquerbiz.com/create-consistent-content/ (Create Consistent Content for Your Small Business in 2022) https://womenconquerbiz.com/online-payment-process/ (Are Payments and Marketing Related?)  https://epiphanycourses.com/social-media-trends/ (15 Epic Social Media Trends for 2022) How the Show Gets DonePodcast hosting: https://captivate.fm/ (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com/ (Women Conquer Business Marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

We're excited to announce a new show format and exciting changes to the show. The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show. This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to get started not only creating content once but creating a repeatable process so you'll be connecting with customers on an ongoing basis. Changes to the Women Conquer Business ShowJen's podcasting with cohost Shelley Carney, who she met at the She Podcasts Live event last October. They're combining their knowledge of marketing and live streaming to help you get your marketing messages out as quickly as possible. We are live streaming on https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q (YouTube), https://www.facebook.com/womenconquerbiz (Facebook), and https://www.linkedin.com/in/jensmcfarland/ (LinkedIn) Thursdays at 10 AM (Pacific/Los Angeles). We'll answer your questions live, or https://app.voiceform.com/to/s1blrgQ1wUiSycZd (you can send us your marketing questions). Let us know what you think about the new show, https://app.voiceform.com/to/DXTv4hjm3KSzhiEs (here's a link to our survey). Shoppable Social Postshttps://newsroom.pinterest.com/en/post/introducing-pinterest-tv (Pinterest TV) https://firework.com/us/ (Firework) (shoppable posts on your website) Information about https://stories.google/ (web stories) https://affiliate-program.amazon.com/influencers (Amazon Influencer) https://www.amazon.com/live (Livestreaming on Amazon) Task Management Tools to Stay on Top of Your Goalshttps://culturedcode.com/things/ (Things 3) (Mac only) https://monday.com/ (Monday.com) (robust project management software) Related Blog Postshttps://epiphanycourses.com/tiktok-for-small-business/ (TikTok for Small Business: 6 Easy Steps to Your Short Form Video Strategy) https://epiphanycourses.com/content-marketing-ideas/ (Grow Your Business with These 3 Content Marketing Ideas) https://womenconquerbiz.com/content-planning-strategies/ (How to Execute Your Content Plan) How the Show Gets DonePodcast hosting: https://captivate.fm (Captivate) Livestream: https://streamyard.com/ (StreamYard) Music: https://uppbeat.io/ (Uppbeat.io) Brought to you by Women Conquer Businesshttps://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://womenconquerbiz.com (Women Conquer Business Marketing consultancy) https://epiphanycourses.com (Epiphany Courses) Engineered by AGK Media Studiohttps://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast) Subscribe to the ShowIf the Women Conquer Business podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you!

Are you ready to start earning more and finally reach your profit goals? In this episode, learn how to free yourself from the constant hustle and grind, so you can build a sustainable business. We discuss the importance of planning like a CEO, to achieve predictable revenue. As we close out the year, it's time for you to schedule a CEO retreat. You deserve this opportunity where you can reflect on the past year and map out the next. In this podcast, you'll learn tips on how to create a year-end retreat that will catapult your success. We also revisit highlights from episode 25, with guest Rachael Cook from  Promote Yourself to CEO podcast. SHOW NOTES:Contact and follow Racheal Cook, the CEO Collective and Promote Yourself to CEO Podcast: Linkedin - Instagram -Facebook  - WebsitePodcast Episodes Mentioned:Full interview with Racheal Cook, Episode 25Working smarter, by achieving your goals the right way with Jen McFarland, Episode 14For more information, see the complete show notes here https://www.getthebalanceright.net/blog/episode71CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website  - FacebookHey Female Entrepreneurs! Let's party! Join me each month

Marketing Strategies Revealed in this Episode: When building or optimizing your eCommerce Tech Stack what is the most important thing to keep in mind? The components of an optimal tech stack and the recommended tools and resources that comprise this optimal stack How an optimal tech stack help increase your ecommerce sales Examples of businesses that have an optimal tech stack and what it looks like

Pricing your offer is a challenge under "normal" circumstances but what if you offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that others offer. Does that make it harder or easier to price your offer?How does it (or does it) change what you do?What does that really even mean?In this episode...In this episode with Special Guest Jen McFarland about what she means and how it affects pricing your offer. She founded Women Conquer Business to help entrepreneurs and small businesses slay technology overwhelm, streamline processes, and amplify their impact. Transforming their marketing strategy and operations from a huge headache into a business-building asset.She shared with us her pricing journey. Jen confesses she was charging way too little and learned the hard way about the pitfalls of charging by the hour. Also the struggles she's had pricing her offer. If you're trading time for money or if what you're selling isn't the coolest thing on the block, then you'll want to hear what Jen has to say.***Subscribe: Apple Podcasts | Spotify | Stitcher | Google | AmazonNeed help optimizing your profits? Ready to get a view of where you can improve?Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Are you confused by technology? Are you trying to figure out digital marketing for your business? Are you looking for ideas to help your business and operations run more smoothly and effectively? Do you want to amp up your impact? Our special guest Jen McFarland answers these and other questions about technology, AI and digital marketing. Jen McFarland is the Founder of Women Conquer Business, and she also has a podcast by the same name. Women Conquer Business is a digital marketing operations consultancy to help entrepreneurs and small businesses solve their marketing technology challenges, streamline processes, and amplify impact. Jen describes herself as an accidental entrepreneur, who's committed to helping businesses enhance their businesses and impact by understanding how technology can help you grow a business, systematize the business, and change the overall imprint of the business through technology. A former Peace Corps volunteer and operations analyst, Jen brings a wealth of experience in helping organizations streamline their operations and systems. The Leadership Junkies Podcast is brought to you by Cardivera.com. Show Notes Episode highlights… Why businesses and business owners struggle with technology and software Assessing your business operations and goals before developing your marketing and technology strategy The importance of alignment between your business and your marketing / digital imprint Ways that technology helps you and your business work better Using technology and automation to allow your business to be more human You must know where you are today with technology and marketing before developing strategies for getting where you want to be Social media strategy must be built around your customer's needs and interests, not your own Marketing must focus on the emotions you want to elicit in people If you want to understand your customers, ask them The role of AI in your business, technology and marketing strategies AI tools for your marketing toolbox Getting past your technology fears You must understand what you need before you decide what technology you need The importance of mentorship in your business and leadership journey Resources: Jen McFarland Women Conquer Business Website Women Conquer Business Podcast The Leadership Junkies Podcast Cardivera

Hi darlings! This episode was recorded a few months ago, and yet feels right on time as we release it today. So much of what Sophia and her brilliant guest, Jen McFarland talk about rings ever more true in this time. The tides are turning in America and they are turning in the world. Direct change is coming from our diligence, practice, and care. As we look to the future and the immense amount of work ahead of us, Jen is here to teach us ways of working smarter instead of harder so we can truly get to where we are going. Some things discussed in this episode: The corporate, capitalist, world is not designed for intuitive empathetic people which can feel very isolating. Being intuitive and empathetic is absolutely a benefit and not a problem even in those spaces. We promise. When making a work schedule for yourself, it really goes best when you just do whatever activities are in alignment for that day. Maybe you spend the day on email, maybe you flit from task to task every 10 minutes, maybe it's a rest day. No matter what it looks like from the outside, doing aligned work each day will prove to be more productive than any other practice. It is so important to get help when you need it and we are all trained to not even think we need help let alone ask for it. It truly serves everyone when you get help with anything and everything that is hard for you. People you consider competition are often the best collaborators, so reach out! You can find Jen on https://www.facebook.com/womenconquerbiz/about/?referrer=services_landing_page (Facebook) and https://www.instagram.com/womenconquerbiz/ (Instagram) @WomenConquerBiz or at her website, WomenConquerBiz.com For more resources for finding calm in these stressful times and to never miss another live recording you can follow Sophia on https://www.facebook.com/sophiawiseone (Facebook) by searching Sophia Wise One or on https://www.instagram.com/sophiawiseone (Instagram) @Sophia Wise One As always you can go to http://www.sophiawiseone.com/ (SophiaWiseOne.com) for more information about the show, https://www.sophiawiseone.com/category/spider-queen-reports/ (Reports from the Spider Queen), to https://www.sophiawiseone.com/i-love-my-life-academy/ (preorder) the I Love My Life Card Game and Oracle Deck, to join Sophia’s https://www.sophiawiseone.com/updates/ (email list), and so much more! “I am Sophia Wise One: Daughter of the Wind. I am calling you to Rise Up, Rise Up, Rise Up. Rise up and take your place.” This content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health providers with any questions you may have regarding a medical condition. Support this podcast

Hi darlings! This episode was recorded a few months ago, and yet feels right on time as we release it today. So much of what Sophia and her brilliant guest, Jen McFarland talk about rings ever more true in this time. The tides are turning in America and they are turning in the world. Direct change is coming from our diligence, practice, and care. As we look to the future and the immense amount of work ahead of us, Jen is here to teach us ways of working smarter instead of harder so we can truly get to where we are going. Some things discussed in this episode: The corporate, capitalist, world is not designed for intuitive empathetic people which can feel very isolating. Being intuitive and empathetic is absolutely a benefit and not a problem even in those spaces. We promise. When making a work schedule for yourself, it really goes best when you just do whatever activities are in alignment for that day. Maybe you spend the day on email, maybe you flit from task to task every 10 minutes, maybe it's a rest day. No matter what it looks like from the outside, doing aligned work each day will prove to be more productive than any other practice. It is so important to get help when you need it and we are all trained to not even think we need help let alone ask for it. It truly serves everyone when you get help with anything and everything that is hard for you. People you consider competition are often the best collaborators, so reach out! You can find Jen on https://www.facebook.com/womenconquerbiz/about/?referrer=services_landing_page (Facebook) and https://www.instagram.com/womenconquerbiz/ (Instagram) @WomenConquerBiz or at her website, WomenConquerBiz.com For more resources for finding calm in these stressful times and to never miss another live recording you can follow Sophia on https://www.facebook.com/sophiawiseone (Facebook) by searching Sophia Wise One or on https://www.instagram.com/sophiawiseone (Instagram) @Sophia Wise One As always you can go to http://www.sophiawiseone.com/ (SophiaWiseOne.com) for more information about the show, https://www.sophiawiseone.com/category/spider-queen-reports/ (Reports from the Spider Queen), to https://www.sophiawiseone.com/i-love-my-life-academy/ (preorder) the I Love My Life Card Game and Oracle Deck, to join Sophia's https://www.sophiawiseone.com/updates/ (email list), and so much more! “I am Sophia Wise One: Daughter of the Wind. I am calling you to Rise Up, Rise Up, Rise Up. Rise up and take your place.” This content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health providers with any questions you may have regarding a medical condition. Support this podcast

Did you know that businesses, no matter how big or small, experience similar obstacles as they move from idea to goals to finishing a project? In over 25 years of training, teaching and executive experience, Jen McFarland has discovered these common obstacles. Join WTR host Kevin Dumont and guest expert Jen McFarland in rooting out 5 common mistakes many business owners make and unearth how to solve them. Jen McFarlandWebsite https://www.womenconquerbiz.com/ (https://www.womenconquerbiz.com) LinkedIn URL https://www.linkedin.com/in/jensmcfarland/ (https://www.linkedin.com/in/jensmcfarland/) Facebook URL https://www.facebook.com/womenconquerbiz (https://www.facebook.com/womenconquerbiz) Twitter URL https://twitter.com/jensmcfarland (https://twitter.com/jensmcfarland) YouTube URL https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q/ (https://www.youtube.com/channel/UC4gqaZ96ns7jJzMMYQP-r7Q/) Instagram https://www.instagram.com/womenconquerbiz (Instagram) Notes:Kevin_Dumont: [00:00:00] Welcome to another discussion with Wealth Tactic Rebels, the podcast for people who see things differently. I'm your host, Kevin Dumont. I've been thinking differently in the wealth field for nearly 15 years today. I'm joined by a host. Jen McFarland. Jen, how are you today? Well, I appreciate you being here today and sharing your time and your knowledge with our wealth at the rebels. So Jen is an entrepreneur in business consultant and, she has a particular expertise in business and, kind of like the Wealth Tactic Rebel philosophy, where we believe that you have a lot more to be had by first avoiding losses, before you go chasing a rate of return, like it's the same thing in business, Someone like Jen who's had a lot of experience has seen a lot of mistakes that people commonly make when they're trying to run their business. And if you can first learn those ahead of time, but through someone like Jen and look out to avoid those, you know, you have a lot better shot at having a more successful business. So today's discussion is avoid these five common business mistakes. we're going to discuss those. It has to do with it mindset, willingness to poke holes in what you think is a success. and assessing risk and, time. And we also talked a little bit about, uh, with different ways that, that you can accomplish things. Before we get into that though, Wealth Tactic Rebls, if you would do as a favor after this episode on whatever your preferred listening platform is, please just go there, give us a rating review and a, you can drop us a line. You can do it there. You can do it on a Wealth Tactic Rebles Facebook page. let us know what you found inspiring about today's episode, what you think may have helped you or someone, you know, Jen let's, let's get into a little bit, but before we get too far, would you mind sharing a little bit with our listeners about a little bit about where you came from and what inspired you to do what you do today? Jen_McFarland: [00:01:48] Sure. Thank you, Kevin. And thanks again for having me on. so my name is, my name is Jen McFarland. Um, I have 25 years of teaching training and executive experience in leadership projects and marketing, and the way that I got really into. All of this was after college. I got really interested in the peace Corps. One of my best friends went to Bolivia. This was back when we were pen pals, cause they didn't have internet in Bolivia. And I just became really fascinated with it. Now the whole time that I was. Her pen pal. I was also working as a graphic designer and I was like, I want to do this. And I got married and my husband and I ultimately what to Kazakhstan and lived overseas for two years. And it just kind of took away like all of the creature comforts. and I realized how much I love projects and it also kind of changed my own mindset. So I came back, I had, you know, Went back and got a master's degree in leadership and management. I led a...

I am joined by Jen McFarland from the Women Conquer Business Podcast. She has over two decades worth of experience in leadership, data analysis, project management and digital marketing. We explored the topic of goals! Yes, those things you should be working on, but are you going about them wisely? On this podcast you'll learn the truth that despite strategy and tenacity, working hard is not necessarily enough to achieve your goals. You’ll also get insights on why you want to take a step back before starting SMART goals and how execution is really the key to success. Jen is a fellow data nerd, so the conversation gets pretty geeky at times, especially when the subject of spreadsheets came up. Plug in your headphones and get ready, because this episode is full of fabulous nuggets and insider hacks that will propel your business, whether you're the owner of a bootstrapped startup to a self proclaimed serial entrepreneur. SHOW NOTES: Jen McFarland: Linkedin Twitter PinterestWomen Conquer Business: Website Podcast BlogJen's 3 keys to reaching your biggest goals - ebookProsper Portland Inclusive Business Resource Network - WebsiteLand Acknowledgment - Guide Eisenhower Matrix - Free PDF MatrixTerms used: SMART Goals, BHAG, Kanban Boards, Gantt ChartsSoftware mentioned: Trello, Hubspot, Asana, Basecamp, Clickup, G SuiteShout out: Tattoo 34CONTACT HEATHER:Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.comSign up for a Complimentary Health Check Analysis for Creative Agencies Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their AgencyFollow Heather on Instagram: @zeitzwolfeHeather Zeitzwolfe - LinkedInTo book a Discovery Call (via Zoom) - Click HereThe People Planet Profit Roadmap Program:Are you thinking about transforming your business into a qualifying benefit company? What about being a more conscious entrepreneur? We are offering a new program called The People Planet Profit Roadmap. In this program we will guide you on your journey as you transform your business and leadership style to have a greater positive impact on society and the environment. Book a discovery meeting to see if you’re a good fit for the program. Are you bootstrapping your business? Check out my bootstrap packages that will propel your biz to the next level. If you're ready to take action, let's talk.

This week I have the amazing pleasure of interviewing Jen McFarland founder of Women Conquer Biz. She is an amazing advocate and ally that helps women of color develop skills and actionable strategies to be leaders and entrepreneurs in their fields. In light of the spark of racial injustices in America, we'll be talking about white privilege and allyship and what that looks like moving forward. Also, as restaurants begin to open we'll discuss if mom and pop's are doomed or will they be able to rise from the ashes, post Corona Virus. But, of course we have to talk about food in this show. And I'm excited to share with you Portland's odd cheese obsession and what kind of interesting and popular foods you can expect to find here. If you enjoyed the show, please don't forget to Subscribe and Leave a Review Below. That really helps to support the creation of these shows. Thank you! Books and Resources about White Privilege (As seen on Good Morning America): White Like Me: Reflections on Race from a Privileged Son: https://amzn.to/3fPGlhB White Rage: https://amzn.to/2B3DQcO White Fragility: Why It's So Hard for White People to Talk About Racism: https://amzn.to/3hUfB1l The Guide for White Women Who Teach Black Boys: https://amzn.to/2Z1QvFc White by Law 10th Anniversary Edition (Critical America): https://amzn.to/31h1RYJ Uprooting Racism: How White People Can Work for Racial Justice: https://amzn.to/31cBQtw So You Want to Talk About Race: https://amzn.to/3euBWAq Between the World and Me: https://amzn.to/31h2l0Z I hope that you'll consider reading some of these books listed above. We need everyone's help to learn how to better serve everyone in our communities. We can do so much through kindness not only through our words, but through our actions. If you'd like to reach Jen McFarland: Website: https://womenconquerbiz.com/ Podcast: https://plnk.to/womenconquerbusiness Linkedin: http://linkedin.com/company/womenconquerbiz Facebook: http://linkedin.com/company/womenconquerbiz ᐧIf you'd like to stay connected and follow the show: Instagram: https://www.instagram.com/preciousthefoodie/ https://www.instagram.com/preciouspioneer/ Youtube: https://www.youtube.com/channel/UCNfWQ5a7-NUY4O1n65S5voA?view_as=subscriber DISCLAIMER: This podcast description contains affiliate links, which means that if you click on one of the product links, I'll receive a small commission. This helps to support the creation of the show and allows us to make podcasts like this. Thank you for the support! --- Send in a voice message: https://anchor.fm/preciousthefoodie/message

Many small businesses run into a wall when launching an initial digital marketing campaign. By following Jen McFarland’s three main pillars for approaching marketing, you can make the most of every dollar you spend and help your business grow.Support the show (https://jeffmendelson.com/onebigtip)

Jen McFarland has over 25 years of training, teaching, and executive experience. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, Jen consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly podcast called “Women Conquer Business.”In this episode:Learn How Projects Drive Everything We DoThe Difference Between A Marketing Roadmap vs. Treasure MapMaking Sure You’re Building and Climbing the Right MountainBalancing Logic and IntuitionThe Importance of Self-Awareness for LeadersThe Power of Communication in Team BuildingHow Listening & Understanding Creates Buy-InThe Power of Meditation in Increasing EffectivenessThe Need to Establish A Foundational Framework in Your Business & MarketingHow to Break a Problem Down Into Actionable ItemsWhy We Need to Focus on The Real Problem and What The Solution Will Look Like From the Customer’s PerspectiveThe Need for Ongoing Feedback In Guiding ProjectsThe Disconnect Between Marketers and CustomersWhat Happens if You Stop Listening To Your IntuitionThe Downfall of Making Decisions Based Solely on DataThe Danger of Allocating Too Little and Too Much TimeSurrounding Yourself With Excellence and Leading Through TrustHow Self-Awareness and Openness to Feedback Enables Us to See Our Blind SpotsA Call to Disconnect With the Digital to Deliver Greater ResultsCreating Your Daily Formula To Start the Day On the Right Foot Links:Website: www.jenmcfarland.comLinkedIn https://www.linkedin.com/in/jensmcfarland/Twitter: https://twitter.com/jensmcfarlandFacebook: https://www.facebook.com/jensmcfarlandPodcast: https://www.jenmcfarland.com/podcast/ Recommended book: Digital Minimalismhttps://www.amazon.com/Digital-Minimalism-Choosing-Focused-Noisy/dp/B07LGDY5PC/ref=sr_1_2?crid=9O8QH8JG4AAL&dchild=1&keywords=digital+minimalism&qid=1589236953&sprefix=digital+minim%2Caps%2C208&sr=8-2

Get the top 4 most important steps you can take TODAY to help you improve your time management. (Yes, even if you're still working from home!)

Episode 29 of Expert Advice Before Your First Time Series was recorded before the COVID-19 Pandemic. It's possible some changes have been made since recording because of the coronavirus; however, I still wanted to share this episode because it's rich with excellent content and advice. If you have had the desire to volunteer for the Peace Corps or have always been curious about it - this is still an excellent starting point. Our guest expert for this episode was Jen McFarland who found herself living and working as an English teacher in Kazakhstan for two years, alongside her husband, as they both served in the Peace Corps.

Once you know what your goals are, how do you go about achieving them? It's important to recognize that sense of overwhelm. Maybe you're solving the wrong problem, says our guest this week, Jen McFarland - a professional problem-solver with the unique ability to help business owners look at issues from the 10,000-foot level and then zero-in on the tiniest of details. Jen sees tremendous value in what she calls the “Crazy Simple Sweet Spot to Reach Your Goals”. Sometimes it's around clarifying the goals with consistency, knowing your capacity, aiming for legacy, and staying on track to make sure that everything is going according to plan to achieving the sweet spot of success.   What areas might be stopping you from being your best, most natural leader? Check-out the 10 Hidden Growth Opportunities for Top Leaders: visit www.QuizLeaders.com   Key Takeaways: "Believe in yourself even when you think that you can't do it or you don't deserve it, just believe." – Jen McFarland "'Will achieving this goal or project contribute to the legacy or impact that I want to leave behind?' Because that is really the biggest question, especially if you're spending all day surfing the web or things like that. These tasks tend to erode our time. And we tend to forget whether or not that's actually leading us down the path that we're looking for - to achieve the goals every day." – Jen McFarland "It's important to recognize that sense of overwhelm. Maybe you have some fuzzy goals, or you're solving the wrong problem. " – Jen McFarland   Valuable Free Resource (VFR): Guides, Checklists & Templates To Accelerate Your Business Growth The Crazy Simple Sweet Spot to Reach Your Goals: Download this resource as Jen has distilled the secrets to reaching your goals. Visit:  jenmcfarland.com/free/   Ways to Contact Jen McFarland: Website: https://www.jenmcfarland.com Linkedin: https://www.linkedin.com/in/jensmcfarland Twitter: https://twitter.com/jensmcfarland Podcast: https://www.jenmcfarland.com/podcast

Feelings and emotions tend to drive most of our decisions. However, when it comes to hiring team members, we need to avoid letting ourselves hire based on emotions.  When we let emotions lead our hiring decisions, we run the risk of hiring the wrong person. Hiring the wrong team member can lead to a waste of resources and the need to start the hiring process over again to find the right new hire.  Listen to this episode of the Growing Your Team podcast to learn who you need to leave your feelings out of the hiring process.    In this episode, you'll hear:  Why you need to prove that a candidate can do the job rather than leading your decision making process with feelings. How to structure your hiring process to make sure you're making the right decisions.  The only time you're allowed to bring feelings into the hiring process. The reality of what happens when you hire a team member based on emotions.  How you're setting your new team member up for failure when you hire based on emotions Jamie's story of when she also made the mistake of hiring the wrong person based on an emotional reaction and what stopped her in her tracks.   Related Episodes: This episode refers to the following Growing Your Team podcast episodes: Ep18 - Why Grateful Leaders Have Better Businesses with Jen McFarland   Next Steps: Do you need help navigating the hiring process so you ensure you are making the best hiring decisions for your small business?  Schedule your free Hiring Jump-Start call. During this free call, we will talk about where you are in the hiring process and what your hiring needs are.  If there's a match, I'll share how I can help you navigate the process so you take the right steps and select the best team member for your company. Book your call here.   Subscribe and Review: Have you subscribed to the Growing Your Team podcast yet? If not, subscribe today so you never miss a future episode. I have so much information to share with you. Plus, I have a long line of guests who you will not want to miss! Also, if you have not done so yet, please leave a review! By leaving a review, you help other small business owners find this podcast and give them the knowledge to grow and lead their team members.

There are many aspects of being a great leader. One part that we often don't hear much about is gratitude leadership. Being a leader that shows you are grateful for your team and the work that they do can not only help you retain team members but also help you scale your business to the next level. Leadership expert, Jen McFarland, shares with us why gratitude leadership is essential for business success, how you can apply it within your business, and how to best use your team to set and achieve strategic goals.   About Jen McFarland: Jen McFarland loves the power of projects, intentionality, and aligned action. While living and teaching as a Peace Corps volunteer Kazakhstan she realized how much she loved projects. She became attuned to the fact that projects drive everything we do. It's about listening and learning and creating solutions to the problems nagging us day after day. After Peace Corps and getting a master's degree in Leadership and Management, Jen led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly podcast called Women Conquer Business. You can learn more at jenmcfarland.com.   In this episode, you’ll hear: How Jen's experience in the Peace Corps led her to discover her passion (3:56) What led Jen to create her gratitude leadership method and how it leads to better teams (4:55) How to show gratitude to your team members (7:04) Why we spend more time than we should with our worst-performing team members and why we need to give more time to our best performing team members (10:34) Why giving someone a job and a paycheck is does not equal gratitude (13:49) How you can continue growing trust with your team members and move your business forward during times of uncertainty (17:48) What anticipatory grief is, how it's impacting most of us, and how to lead through it (22:48) How bringing your team members into your strategic planning will lead to better results (32:03) Resources: Download Jen's guide that will help you achieve your goals here.    How to Connect with Jen McFarland: Website: www.jenmcfarland.com Facebook: facebook.com/jensmcfarland LinkedIn: linkedin.com/in/jensmcfarland Pinterest: pinterest.com/womenconquerbiz/ Podcast: www.jenmcfarland.com/podcast/    Related Episodes: Learn more about why it's important to be transparent with your team by listening to Ep17 - Why Being Transparent Will Make You a Better Leader.   Next Steps: Do you want support and encouragement as you hire and lead your perfect-fit team? Join the Growing Your Team Facebook community! With the support of Jamie and other small business owners, you can grow a business that’s bigger than you!    Subscribe and Review: Have you subscribed to the Growing Your Team podcast yet? If not, subscribe today so you never miss a future episode. I have so much information to share with you. Plus, I have a long line of guests who you will not want to miss! Also, if you have not done so yet, please leave a review! By leaving a review, you help other small business owners find this podcast and give them the knowledge to grow and lead their team members.

 Our newest guest is Jen McFarland, a business consultant, speaker, author, and host of the successful women in business podcast, Women Conquer Business Podcast.    Join us as we discuss her experience as part of the Peace Corps, about how being childfree has changed her relationships with friends, and about notable childfree women who have inspired her life.    Jen also helps her clients with gratitude-based leadership practices, strategic project planning, and digital marketing. You can connect and learn more about her at jenmcfarland.com    If you need to get in touch with us, don't hesitate to send us an email: podcast@theuprisingspark.com.    Fuel that Fire!

Jen McFarland Joins us to share her insights on applying Gratitude-based #Leadership, Strategic Project Planning, and #DigitalMarketing to Grow your #Business Smarter --- Send in a voice message: https://anchor.fm/dreamstate-digital/message Support this podcast: https://anchor.fm/dreamstate-digital/support

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. Please donate to Ask Win by going to https://www.paypal.me/WCharles. Patron Checkout: https://www.patreon.com/join/Askwin?. Simplecast's Brand Ambassador Program: http://refer.smplc.st/rtTvG. Check out Win's books at https://www.amazon.com/Win-Kelly-Charles/e/B009VNJEKE/ref=sr_tc_2_0?qid=1538951782&sr=1-2-ent. To buy Win’s new book, Smile with Dictation, go to https://books2read.com/Win. I, Win: http://books2read.com/Iwin. I, Win audiobook in iBooks: https://books.apple.com/us/audiobook/i-win-hope-and-life/id1476934916. I, Win audiobook in Google Pay: https://play.google.com/store/books/category/audiobooks?hl=en. I, Win audiobook in kobo: https://www.kobo.com/us/en/audiobook/i-win-5. I, Win audiobook in Nook: https://www.nookaudiobooks.com/audiobook/1005661/i-win. I, Win audiobook in Scibd: https://www.scribd.com/book/275801773/I-Win. I, Win audiobook in Beek: https://www.beek.io/libros/i-win. Check out Danielle's books at https://www.amazon.com/Danielle-Coulter/e/B00OFIOY3C/ref=as_li_ss_tl?qid=1483655853&sr=8-2&linkCode=sl2&tag=paradimarket-20&linkId=8490a064c62cededb762ed5b949ed144. Check out Win’s YouTube channel at https://www.youtube.com/channel/UCGN0mfJdlpKG8IdJTBjKTow. Please read Outsource Your Book to a Wall Street Journal Bestselling Press: https://leaderspress.com. Born with Cerebral Palsy author of I,Win | podcaster| by win charles: https://www.podchaser.com/creators/win-charles-107a4S3520. 5 Secrets for a Successful Podcast: https://youtu.be/eUTXwrx2ZIc.   On Ask Win today (Monday, November 4, 2019), Best-Selling Author, Win C welcomes Jen McFarland. Jen helps business owners work logically and intuitively from their biggest business goals to the smallest tasks, including how all of the stars need to align to reach those goals. She helps her clients with gratitude-based leadership practices, strategic project planning, and digital marketing. She co-developed a digital marketing roadmap and program for Prosper Portland's inclusive business network, helping local new and emerging businesses led by women and people of color. Jen is also a frequent speaker and host of the Women Conquer Business podcast. She has a Master's Degree in Leadership and Management and served in the U.S. Peace Corps in Kazakhstan. She lives in Portland, OR, with her husband, Jon, and Boston Terrier, Booker. Learn more at www.jenmcfarland.com.

In this episode, Stacy sits down with CEO of Women Conquer Business, Jen McFarland. The two discuss Jen's three pillars for becoming a great business leader and little ways to distinguish yourself in the growing economy.

Welcome back to Eggs! This week we have special guest Jen McFarland. Jen is the CEO of Women Conquer Business, where she consults business owners on how to work logically and intuitively to reach their organizational goals. Further, Jen hosts the Women Conquer Business podcast. Each week she releases new episodes available on all major podcasting platforms. We had a great time exploring topics like time management, carving out productivity killers and documenting and achieving goals!It was a great conversation. Join us won't you! Our Guest:Jen McFarland - CEO of Women Conquer Business- Podcast: https://www.jenmcfarland.com/podcast/- Website: https://www.jenmcfarland.com/ Credits:Produced by Michael Smith and Ryan RoghaarHosted by Michael Smith and Ryan RoghaarRecorded at Access Studios in Salt Lake City, UTTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan R2 SLC/BCNr2mg.comryanroghaar.com@r2mg on twitter@r2mediagroup on instagram

The attitude of gratitude is a concept that is so rarely talked about but is super beneficial in living your day-to-day life both in the personal and professional sense. In Episode 66 of the Business & Life Conversations Podcast, Jen Mcfarland will help us understand how surrender, gratitude and abundance are all interconnected and how this can benefit our life and business in the most positive and powerful way. She will also share helpful tips on how we can start implementing gratitude in your life and business.Links:Jen McFarland WebsiteWomen Conquer Business PodcastJen McFarland FacebookJen McFarland InstagramJen McFarland TwitterJen McFarland LinkedInBusiness Masterclass – The Ultimate 4-Step Framework for Creating a Sustainable and Profitable BusinessAustralian Business Collaborative Facebook GroupAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business PageAngela Henderson Instagram

Jen McFarland, the host of Women Conquer Business Podcast, has spent over 10 years as a business analyst and growth strategist. She lived and worked in Kazakhstan for two years where her experiences made here a champion for equity, human rights, and cultural competency.

Automated testing. We all know we should be doing it but are you? For many of us it seems like a daunting addition to our routines and something we can always get to later. But somehow later never comes around. In this episode, host Jen McFarland chats with Steve Persch, Lead Developer Advocate at Pantheon. […]

In higher ed, summer means fewer students, less traffic, and shorter lines at the best lunch places near campus. For those of us who use WordPress in higher ed, it also means major WordPress news and the final push to prepare for the in-person WPCampus event! In this episode, WPCampus members Jen McFarland and Brian […]

Welcome to today's awesome episode. Join me as I interview Jen McFarland, what an awesome lady she is. Jen is the CEO of Women Conquer Business. For the last 10+ years, it's literally been her job to research and solve business problems — in the public sector, in the private sector, 7+ figure projects and solopreneur struggles. She's passionate about helping businesses vet ideas, take ownership of their projects, and incorporate digital marketing from day one. In today's episode, Jen shares tips on how you can transform your ideas and goals into reality. Don't just hope to have a successful business, start living that reality. Enjoy.

Coming soon to lovely Portland, OR is the 2019 WPCampus conference! The schedule of sessions is now available and in this episode, WPCampus members Brian DeConinck and Jen McFarland are joined by WPCampus 2019 Program co-chair Eric Sembrat. Eric reviews some of the content planned for this year’s event, and some ways in which folks […]

Many women get stuck in their business because they are working in an environment tailored for men. I help women conquer the world of business so they can succeed on their own terms. I evaluate women-owned businesses and provide a strategy for success.   For over 12 years I've tackled business problems and provided simple, powerful solutions. I've led 7-figure projects and helped entrepreneurs and small businesses thrive. I love solving problems. It's my superpower. And for many business owners finding the right strategies, mindset, and systems to support their business takes a lot of time, money and creates a lot of stress — chiefly since the majority of the resources out there don't take into account how women do business. I teach women how to build their business, not around spreadsheets, bottom lines, and formulas, but around equity, leadership, mindset, courage, and resilience — you know, the things we are born to do. Together we will establish your domain, conquer the status quo, and claim your seat at the table. https://www.jenmcfarland.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of Tea Time with Tajuana, Tajuana sits down with entrepreneur, podcaster, business owner, blogger, writer, problem solver Jen McFarland Women-owned businesses Using technology as a tool to grow your business Podcasting and How her diverse career background has helped her become a successful business woman Jen's podcast: Women Conquer Business f/k/a The Third Paddle Podcast Jen on IG: @jensmcfarland Jen's website: https://www.jenmcfarland.com/

Mindset is such a crucial piece to business success. As owners, we must work on developing the right and correct mindset to serve others. Join me today with Jen McFarland as we discuss mindset with regards to clarity and taking action. You will enjoy her perspective and insights. "Change doesn't have to be hard." - Jen McFarland  Our discussion today included these points and more: 1. What type of leader are you? a. do it my way leader b. researcher leader c. last minute leader 2. The key question to root cause fear. 3. Learn to fail by taking action. 4. Ways to dispel fear and inaction. 5. How others can balance you - team. 6. Be engaged to facilitate change. and much more...   Contact Jen Jen's podcast Jen's Business Growth Tools For additional insights go to www.BusinessOwnerFreedom.com to join our community. We look forward to getting to know you.  Join the Business Owner Freedom Mastermind.  Connect with Business Owner Freedom: Website LinkedIn Facebook   If you have questions or show subject suggestions, you can submit those via email to askgreg@gregorygray.com. If you truly enjoyed the show, don't forget to leave a positive rating and review on iTunes. We are preparing more episodes, so join us again next week! Thank you for tuning in to the Business Owner Freedom Podcast!   Copyright © 2019 BOFP

This week’s word is UNFEIGNED - a past participle of the word FEIGN. This week is about integrity and walking your talk authentically. This is also a word with a varied evolution! #wordnerdfun Jen McFarland stops by and chats with Liz about living with an open heart, being genuine, and why this week’s word should be a perfume.

Change is ever present. If you are not changing, then you are not growing and if you are not growing then you are dying. In order to lead successful organizations, we as leaders need to master the art of change management. This is where my guest Jen McFarland is an expert in. Jen McFarland is a business systems expert, podcaster, and blogger. She’s helped hundreds of businesses and thousands of podcast listeners make better business decisions. Jen’s passion is helping women-owned businesses get the growth tools they need to meet their 3-5 year business goals. Are you starting a business? Confused about how to grow? Check out Jen’s Picks, her favorite business growth tools. You can also listen to her weekly fun and inspiring podcast, the Third Paddle with Jen McFarland. Leading Change Topics Jen and I discuss the following topics during this interview: Her backgroundHow she got into Change ManagementHow leaders can their people to buy into changeWhere do leaders fail with change managementHow to ensure that communication is flowing smoothlyBenefits of cross-functional teamsTechnological resources for change and project management Guest Resources If you are interested in Jen and her resources then check out the following links: https://www.jenmcfarland.com/Jen’s PicksJen on LinkedInJen on TwitterJen on FacebookThird Paddle Podcast Moving Forward Leadership Resources Keep on top of Moving Forward Leadership with all the resources which I have established for you: POWER Goals Program - If you are ready to stop complaining and start achieving those goals which you have been trying to achieve for some time now. Then stop chasing your dreams and start achieving them through my very own POWER Goals program. Learn about picking the right goals, figuring out how to achieve them, getting on track with achieving them and most importantly how to get back on track when you fail... because you will. Learn more here! Moving Forward Leadership Resources - Check out the Moving Forward Leadership Resources section where I list every single resource mentioned on the show. As well, there are books which I have read written or read personally and finally various types of services which I use and recommend. The 9 Foundations of Leadership – I’ve written this ebook for you all to get a base of your leadership skills. With this book, you will be able to begin to form your leadership style. For a small fee, you can get your journey started and get ahead of your peers! Just follow the link in the title, and your copy awaits you! Facebook Page – Check out updates from Moving Forward Leadership, as well when links and videos. Facebook Group – Come and let’s discuss leadership. I will swing by and answer any questions you have as well as provide advice and guidance for your situations. Twitter – Definitely subscribe here to find out when new episodes go live, or if I have a random idea to share with the world. Monthly Newsletter – Sign up for my newsletter and see what is happening in the background with me, read the most interesting articles in leadership, as well as get inside information from time-to-time on what I have upcoming! Email – Don’t hesitate to reach out to me with ideas, suggestions, comments or questions. I truly love hearing from you all! Where to Subscribe to Moving Forward Leadership Love the Moving Forward Leadership Podcast? Then subscribe to your favourite device and app! As well, please leave me a review! These reviews mean more to me than you could ever imagine.

Today, we talk body love with Lucia Pavone is an international speaker, instructor of the art of sensuality, with an emphasis on full body orgasm. Tired of feeling like you're too much or not enough? Learn why getting to know your body (and love the body you're in) is the key to happiness. Connect with Lucia Pavone 5 Luscious Love Tips to Connect to Your Sensual Self: http://bit.ly/LusciousTipsGiftFacebook: https://www.facebook.com/lusciousluciapavone/Twitter: https://twitter.com/life_lusciousInstagram: https://www.instagram.com/lusciousluciapavone/Website: http://www.lusciouslovelife.us/ People and Things We Mention Dr. Ruth Westheimer: https://en.wikipedia.org/wiki/Ruth_WestheimerO.school: https://www.o.school/Clitoris Discovered in 1998: http://projects.huffingtonpost.com/cliteracyGina Hatzis: http://ginahatzis.com/ About Lucia Pavone Lucia Pavone is an international speaker, instructor of the art of sensuality, with an emphasis on full body orgasm. Lucia is a pleasure instigator. She supports those who identify as women to connect to their sensuality, love the body they are in and have a sex life worth bragging about. Her journey of sexual emancipation began over 16 years ago when she took her first sensuality course. Quickly realizing the pursuit of pleasure was her calling, she became a dedicated researcher of communication, relationships and sensuality. Busting through the limitations put on a woman’s orgasm, she’s experienced over 6,000 hours of Deliberate Embodied Orgasm (full body, extended orgasm). Lucia has been featured on the Ignite Intimacy podcast, Taboo Talk, Performers Creative Lab Podcast, and discoverHER radio, as well as been featured in medium.com and bustle.com. For the past 2 years, she’s hosted a weekly livestream on OSchool, a pleasure based sex education website, as seen in Forbes, Huffington Post, Glamour and recently went viral on NOW THIS. Lucia believes that by experiencing the universe through sensual gratification, pleasurable communication, and a woman's orgasm, life has infinite possibilities. *Jen McFarland is a business systems expert, podcaster, and blogger. She’s helped hundreds of businesses and thousands of podcast listeners make better business decisions. Jen’s passion is helping women-owned businesses get the growth tools they need to meet their 3-5 year business goals. Are you starting a business? Confused about how to grow? Check out my favorite business growth tools https://www.jenmcfarland.com/picks/

Heart and Hustle: Visionary Healers, Movers, and Shakers, with Paulette Rees-Denis, and today's guest, podcaster, Jen McFarland, Episode #48 www.paulettereesdenis.com copyright 2018

The campus web ecosystem is often very messy. You may have hundreds or even thousands of distinct web properties, and each one has its own history, its own personalities, and its own reasons why it’s special and has to be different. This episode features WPCampus community members Brian DeConinck and Jen McFarland, and one of […]

In May 2016, WPCampus organized a groundbreaking survey of educational institutions asking how they’re using WordPress. We’ll be discussing the results with Shane Pearlman of Modern Tribe, who took the lead organizing and conducting that survey. This episode features WPCampus members Brian DeConinck, Jen McFarland, and Shane Pearlman. Episode Audio