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Mistake #1: Thinking in terms of jobs and roles…Instead of thinking in terms of applications of their craft.Introduction to this series: https://poojav.substack.com/p/7-mistakes-high-achievers-make-whenSubscribe to my email newsletter: https://poojav.substack.com/Coffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contactMy “your job vs. your craft” idea is heavily influenced by Simone Seol's concept of “your profession vs. your artistry,” which she elaborates on in this podcast episode: https://open.spotify.com/episode/4eGc3hQ01JjtzhErJv1DY1?si=hDt4ge33Q0q5kR-XXoJLyg———
“AI can accelerate everything, but if you don't have a clear strategy and alignment across leadership, you're just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you'll measure impact, and whether your organization is built to move fast enough to see results.” That's a quote from Mark Goloboy and a sneak peek at today's episode.Welcome to Revenue Boost, A Marketing Podcast. I'm your host, Kerry Curran—revenue growth expert, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, we bring you the strategies, insights, and conversations that help drive your revenue growth. Search for Revenue Boost in your favorite podcast directory and hit subscribe to stay ahead of the game.In a world where AI is evolving faster than your org chart, how do you build a marketing engine that's both smart and scalable? In From Strategy to Speed: Building a Modern Marketing Engine with AI, I sat down with Mark Goloboy, founder of Market Growth Consulting. We unpack how AI is transforming B2B marketing—and why strategy still comes first.From RAG pipelines and LLM optimization to lean team structures and rapid execution, Mark shares what today's business leaders need to know to move fast, stay aligned, and drive measurable growth. If you're tired of the AI hype and ready for more practical ways to accelerate performance, this one's for you.Be sure to listen through to the end, where Mark shares what you need to do to get started building your AI marketing engine today. Let's go!Kerry Curran, RBMA (00:01.359)So welcome, Mark. Please introduce yourself and share your background and expertise.Mark Goloboy (00:07.502)Excellent. Thank you, Kerry, for having me. Mark Goloboy, I'm the founder and CEO of Market Growth Consulting. We provide a variety of services to everything from small businesses to public companies. Our clients range from a private manufacturer north of Boston to global public companies.My background is on the sales-facing side of marketing. I've been the head of demand gen, marketing operations, and marketing analytics as I grew into marketing leadership. About two and a half years ago, I went out on my own to work directly with CEOs to fill in marketing gaps.At smaller companies, we place fractional CMOs and heads of demand gen to lead marketing, filling in subcontractors and agencies to execute. At larger companies, we run projects covering everything from marketing strategy, org strategy, budgeting, go-to-market strategy, and building out systems—we're currently doing a HubSpot to Salesforce and Marketo migration. We also do executive staffing, placing directors through CMOs either as temp-to-perm so clients can try before they buy, or through contingent staffing where if we find the right person, the client hires them for their future marketing leadership.Kerry Curran, RBMA (01:37.057)Excellent. Thank you, Mark. You've seen it all and are still very involved across business challenges and needs from a marketing, demand gen, and go-to-market perspective. There are lots of hot topics we could cover, but what are you hearing the most from your clients today? What's hottest for them?Mark Goloboy (02:03.662)Marketing really grew in 2022 and 2023 in terms of department size. But I think a lot of us felt it—venture-backed companies especially, but really everyone—wanted to get smaller again in 2023 and 2024. That was a painful adjustment across the industry. Now, as we move through 2024 into 2025, everyone is focused on:How do we do more with less? How do we think about fractional or contract roles in areas we never would have previously?That extends into AI-driven marketing, where every leader is looking to be more efficient and scale faster and smarter by using tools that take over some of the marketing workload. The real challenge now for marketing leaders is finding the balance between the people they need to hire, the money they need to spend, and where AI can make them faster, smarter, and more scalable—while still needing human review and strategic oversight.Kerry Curran, RBMA (03:38.947)Yeah, I agree. And you see so many emerging tools. I think if you search for AI in MarTech today, there's been a huge increase in companies claiming to offer something new or different. But AI actually means a lot of different things. You and I were talking earlier about how important it is to dig into the formula and structure behind what's labeled "AI." What are you seeing from that perspective?Mark Goloboy (04:15.054)Well, I think the big challenge, for me at least—I'm a solo entrepreneur running my own business with just myself and no employees—is figuring out how to work efficiently while wearing many hats.I use subcontractors who are experts at what they do, and I hire based on likeability and capability because my clients will keep rehiring me if they like who I bring them and the work gets done right.But because I'm a solo operator, I have to maximize my own productivity. So every day, I start by looking at what's on my plate and ask: "Could AI help me do this faster, better, or more scalably?"Whether it's a deliverable, a proposal, or a project plan, I always pause and think about how AI can be part of the solution—even if it's just for my internal work, not necessarily client-facing marketing.Kerry Curran, RBMA (05:31.545)Thank you.Mark Goloboy (05:43.870)Each of the major frontier models—OpenAI, Google Gemini, Claude, and others—are developing rapidly. Every time I try something, it's a little different, and the outputs are constantly improving.Last week, I had a meeting with a prospect using an ABM tool I had never heard of. I wanted to appear knowledgeable, so I asked OpenAI to compare it to Sixth Sense and Demandbase, which I know well.Within a minute, it gave me four pages of detailed research on each tool, plus a comparison grid. That would have taken a junior marketer on my team two months to produce. That's how fast this technology is evolving.Kerry Curran, RBMA (06:57.549)Yes, same for me. There's so much you can do faster now. You mentioned video editing, and I recently used napkin.ai to turn raw text into beautiful slides. It's such a game-changer for solo entrepreneurs.Mark Goloboy (07:27.790)Exactly. Externally, too, clients come to us with needs, and it's up to us to creatively think: "How can we use AI to deliver this better?"Last year, we trained an AI model to write like a PhD psychologist who had run a department at Columbia Med. Using her writing, interviews, and videos, we trained Google Gemini to mimic her voice—and she couldn't tell which blog posts were hers versus AI-generated.This was mid-2024, when people still said AI content was bland. But we were producing PhD-level work that passed her own review.Kerry Curran, RBMA (08:39.865)Yeah, it's pretty incredible. It helps us do a lot more and get a lot more out of our hours and days—getting smarter and more effective. What are some of the other ways or tools you've developed for your clients to help them with their demand gen and other aspects of business?Mark Goloboy (09:00.270)Yeah, so I joke with my clients that I didn't know what the letters RAG meant in December—but now I do. It stands for Retrieval Augmented Generation. That's about developing agentic pipelines to connect your internal data sources—whether documents, databases, or internal systems—to the large language models (LLMs), so you can move information between them and generate outputs informed not just by public data, but by your own proprietary data.Right now, we're building RAG agentic pipelines for a PR firm, for example. Their CEO prioritized the three use cases that would save their account managers the most time:Meeting scheduling and rescheduling, which wastes hours every week. Contract review, since they're doing placements in major media outlets and need to review hundreds of contracts a month. Media monitoring, summarizing brand mentions across the web and sending daily summaries to clients—something that takes an hour per client per day. By automating these processes, they save massive amounts of time, and as they grow, they don't need to hire as many new account managers.Kerry Curran, RBMA (10:58.467)Yes, that's super valuable. I love that it allows them to free up time to be more strategic instead of bogged down in busywork. So what are some of the steps required for someone to set this up? How did you learn more about creating these pipelines and the RAG system?Mark Goloboy (11:20.398)There are some really good places to learn. The first one I always recommend is the Marketing AI Institute. Paul Roetzer is the founder, and I learn the most from him.Paul and his content lead put out a one-hour podcast every week that breaks down everything that's changed in AI since the last episode. It's incredibly rich information. I usually listen at 1.5x speed and get through it in 40 minutes. I don't care about every topic, but I hear what matters and know where to dive deeper.Beyond that, I follow a few amazing marketers—Liza Adams, Nicole Leffer, and Andy Crestodina—who are brilliant at testing new things and sharing what works. They save me countless hours of trial and error.Kerry Curran, RBMA (12:41.133)Thank you—we'll be sure to include all of those in the show notes as well. One thing you mentioned was that the podcast covers what's changed in just the past week. AI is changing so fast. What should people keep in mind when they're building these tools or leveraging different sources?Mark Goloboy (13:01.336)I'm used to building very permanent, robust systems—CRM, marketing automation, ABM platforms—that are meant to deliver value for years. But with AI, we have to accept that some development is disposable.It's crucial to prioritize effort. We help clients understand: we're not building something that will last 5 years. Some of the code we build today might be obsolete in 6–12 months.For example, OpenAI just launched a new pipeline tool that replaced the one we were using. If we had spent six months building on the old system, it would already be outdated.So we advise clients: build for today's ROI and be ready to pivot constantly. If you're rigid, you'll miss the opportunity.Kerry Curran, RBMA (14:47.747)Yeah, it made me think about how, in a lot of organizations, it takes so long just to get buy-in and approvals to start using new tools. It's a whole culture and mindset shift—especially for marketing leaders.Mark Goloboy (15:07.788)Exactly. I couldn't imagine a one-year approval cycle for an AI project. By the time you'd get sign-off, the tools would have changed and you'd have to start over.You need faster review and approval cycles. Otherwise, AI-driven innovation simply won't be possible.Kerry Curran, RBMA (15:29.475)Yes, definitely. And that's another benefit of bringing someone like you in—you're well-versed in what's changing, and you have the curiosity and experience to guide them through it.Mark Goloboy (15:45.954)Exactly.Kerry Curran, RBMA (15:47.407)So for people listening who want to get started—maybe building custom pipelines or just leveraging AI more—what are the foundations they need to have in place?Mark Goloboy (16:14.830)The most important thing is a good strategy.When we come into companies, often because of turnover—whether it's the CRO, CMO, CEO—they don't have strong alignment on strategy anymore. If you don't have a clear strategy that demands an investment, and you don't know how you'll measure the value of what you're building, you're setting yourself up for failure.So we always start at the strategic level first.We also move fast. If you want a slow project, there are large consulting firms that are happy to take years and millions of dollars. That's not us. We think in three- to six-month project cycles—then we operate and optimize from there.We want to move quickly and get you results now, not years down the road.Kerry Curran, RBMA (18:29.229)That's such an important point. And it ties back to so many of the themes we talk about on this podcast—internal alignment, clear business goals, and unified execution across the organization.One of the tools you mentioned that I think is really fascinating helps address the trend of AI tools becoming new search engines. Can you talk about how you're helping your clients optimize for that?Mark Goloboy (19:19.950)Absolutely. Most of my clients are B2B. And historically, Google was how people found solutions. You wrote your content for Google—end of story.But now, with ChatGPT and other LLMs, people are searching inside AI to get answers. It's shifting fast—from 80/20 Google to maybe 50/50 Google/LLMs within a few years.We partnered with a tool called Brand Luminaire. It analyzes how LLMs like Gemini, Claude, and ChatGPT surface information about your brand and your competitors.Critically, it shows you what sources the LLMs are pulling from. That means you know where to focus your writing, PR, and SEO efforts—not just for Google, but for the LLMs too.It's a massive shift. Brands that don't adapt will lose mindshare at the point of research and decision-making.Kerry Curran, RBMA (22:06.307)That's excellent. It's something all brands are going to need to prioritize as search behavior expands beyond just Google.So this has been great, Mark. Thank you so much for sharing so many practical insights and tools. For people who want to get in touch with you and learn more about your services, where should they go?Mark Goloboy (22:29.454)They can email me directly at mark@marketgrowthconsulting.com—I'm very functional with my branding: market growth consulting is what I do!Or you can find me on LinkedIn—I'm easy to find with my unique last name.Kerry Curran, RBMA (22:46.541)Awesome. We'll put that in the show notes too. Thank you again, Mark, for being here and sharing so much of your expertise.Mark Goloboy (22:55.064)Thank you so much for having me, Kerry.Kerry Curran, RBMA (22:57.071)Thank you.Thanks for tuning in to Revenue Boost: A Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about how to incorporate AI into your marketing strategy and initiatives.If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversation, experts, guests, and actionable strategies coming your way. So search for us in your favorite podcast directory and hit subscribe!And hey, if this episode gave you value, share it with a colleague and leave a quick review. It helps more revenue minded leaders like you find the show. Until next time, I'm Kerry Curran, revenue marketing expert helping you connect marketing to growth one episode at a time. We'll see you soon.
A lil amuse bouche before we kick off the series next weekSubscribe to my email newsletter to see the whole series: https://poojav.substack.com/Coffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contact———
Correct these mistakes, and clarity, conviction, and momentum will swiftly follow.Subscribe to my email newsletter to see the whole series: https://poojav.substack.com/Coffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contact———
“And if I don't get to pay $1000, I'm going to leave the store and not buy anything.”
You need to listen to thisCoffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contact———
What it is & what it isn'tCoffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contact———
Ever felt stuck in a role you once loved? Check out this week's episode where I discuss the story of a Director of IT who's been with the same company for 15 years: great salary and benefits, remote, great relationships. As leadership turned over in her organization, she was overlooked for promotion, even when a VP role opened. Externally, opportunities were no better. Cue frustration, self-doubt, and questions like: ‘Am I missing something?' If you're nodding your head, this episode is for you. I'm sharing the behind-the-scenes reality of feeling boxed in; and the simple shifts in perspective required to land the role you desire. Ready for the next step? Tune in to find out. FREE TRAINING Register for The Catapult Your Career Bootcamp (http://thecatapultbootcamp.com) WORK WITH US Join the Catapult Your Career Program (http://cycprogram.com) GET IN TOUCH Linkedin: https://www.linkedin.com/in/stellaodogwu/ Instagram: https://www.instagram.com/_intelle/ Email: contact@intelle.us Text: 949-519-4554
And get off the anxiety hamster wheel
A parable to help you find flow no matter what's going on around youCoffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contact———
Failing? Fucking up? Don't worry. You're right on track.Coffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contact———
Yes, it's as simple as thatCoffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contact———
And everything to do with the emotions you're feeling during those hoursCoffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contact———
In this episode of the Building Texas Business Podcast, I sit down with Jacob Robinson, the founder of Dig World, a construction-themed amusement park. Jacob's journey from owning a commercial cleaning business to launching a theme park was inspired by his son Pierce's courage in overcoming a severe illness. Jacob shares how this personal experience drove him to create a space where families can make lasting memories by operating real construction equipment. We also explore Jacob's unexpected invitation to appear on Shark Tank, which initially seemed too good to be true. Jacob describes the rigorous preparation process for the show and how securing a deal with Robert Herjavec provided significant exposure and credibility for Dig World. This experience sparked interest in franchise opportunities nationwide, propelling the business forward. However, Jacob's path has not been without challenges. He reflects on the operational setbacks faced during Dig World's grand opening and the importance of resilience in entrepreneurship. Jacob emphasizes learning from these failures and the need to be patient and ready for success. Throughout the episode, Jacob discusses his leadership evolution, focusing on servant leadership and building a passionate, customer-focused team. He highlights the importance of creating a culture of trust and creativity to ensure a safe and memorable experience for all visitors. Jacob remains committed to expanding DigWorld while offering an affordable alternative to traditional family outings. SHOW HIGHLIGHTS I discussed Jacob Robinson's inspiring journey from running a commercial cleaning company to founding Dig World, a construction-themed amusement park inspired by his son Pierce's battle with a severe illness. Jacob shared the story of how an unexpected email invitation led to his appearance on Shark Tank, which resulted in a significant deal with Robert Herjavec and propelled Dig World into the national spotlight. We explored the challenges faced during Dig World's opening day, highlighting the operational setbacks that resulted in temporary closure and how these experiences taught valuable lessons about patience and readiness. Jacob explained the development of custom technology to enhance safety and functionality in the park's machinery, ensuring a secure and manageable experience for visitors operating real construction equipment. We discussed the importance of building a passionate and customer-focused team, emphasizing a culture of creativity and care that enhances the visitor experience and supports the company's mission. Jacob described his evolution from a fear-driven leadership style to one centered on servant leadership, focusing on resilience and motivating his team positively through setbacks. As Dig World plans for expansion, Jacob remains committed to offering an affordable, enriching alternative to traditional family outings, while also contemplating new mascots and improvements to machinery safety. LINKSShow Notes Previous Episodes About BoyarMiller About Dig World GUESTS Jacob RobinsonAbout Jacob TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Chris: Jacob, I want to welcome you to Building Texas Business. Thanks for taking time to come on the podcast. Jacob: No, thank you. I'm so honored to be here. Chris: So we can see from behind you. You know Dig World's your company. Take a minute to tell the listeners what Dig World is. What do you do? What are you known for? Jacob: Yeah, great question. So we are a construction theme park where we allow kids and adults to operate real construction equipment. So we let them drive real skid steers, real excavators, real UTVs would take you up and boom lifts, the whole deal. And the only thing is you need to be three years old or older. And so we truly are a fun family theme park, but we allow you to operate real construction equipment. Chris: Wow, I mean, that's amazing Real construction equipment. I can't wait to get into more of the details behind that, but first I have to ask you what was the inspiration to start a company like this? Jacob: Yeah, it's crazy. You don't wake up with a dream every day to start a construction theme park. Chris: Yeah, maybe a construction theme park, but not one where a three-year-old can operate. That's right. Jacob: That's fair? That's fair? Well, no. So we, my wife and I, were blessed. We have three amazing kids. We have nine-year-old, a five-year-old and almost a two-year-old, and so life is good and hectic right now. But my nine-year-old son, pierce, was born in 2015, a happy, healthy baby boy, and life progressed just normally and just fine. And then, in 2017, one morning on a Saturday morning, my wife found him in his crib unconscious and after rushing him to the hospital, we learned that he had contracted bacterial meningitis. We weren't sure if he was going to make it through the weekend, but the Lord had different plans. He was in a coma 12 days and we were in the hospital 75 days. And when we left the hospital, pierce left with a whole host of issues he's nonverbal, he's epileptic, he's deaf in both ears, you know, wheelchair and mental capacity of call it maybe a one-year-old, but but he is a happy little boy and, as I was telling somebody else, you know Pierce sees the world the way that we should all see the world. He doesn't see your skin color. He doesn't see your income. He doesn't see what car you drive. As long as you hang out with them, you've, we could bring people together. You know, you conceptually always understand that life is short, but when you're faced with something like that, you really understand that life is short and precious and so you want to bring people together and create memories and have good times and not just look up and say, man, all I did was work for 40, 50 years. And here I am, and so we had this idea. You know, as I told somebody, we're pretty good arrogant Texans. We thought we could build a theme park. It couldn't be that hard, right. And man, we were wrong and we'll get into that, I'm sure, at some point in the show. But Pierce's always loved construction equipment garbage trucks, dump trucks, really thinking that whole, everything in that category. And so we said, hey, we really think we could build a theme park where kids could actually come and operate real construction equipment. And for the listeners out there, some of you may be thinking, oh, this must be some toned down version. No, these are real. These are 3027s, these are 305s, these are 243 skid steers, and so these are the real deal that we have re-engineered to where it's safe, but these are the real deal that you get to operate the park. So that's how we got started. Pierce is the inspiration behind the park, the inspiration behind really a lot of things that I do in life, and bringing people together to create memories that last a lifetime. Chris: My gosh, I mean what? I mean? That's a mic drop story, jacob. I mean, you know, blessings to you and Pierce and your whole family. I hope to get the chance to meet him one day. Yes, he's the coolest member of our family. So, yes, that is amazing. So, wow. I love the inspiration and the story and this whole idea of bringing people and families together for those memories. So were you in the construction business when you started this, or what? Jacob: were you doing? I would say yes and no. I had a commercial cleaning company. I started in 2015. That was my job. We just recently sold that business and where we started that business was in the construction cleaning space. So anytime a general contractor would go and build a big building or a hotel or an office building, we would come in, we would work for the general contractor and we would do the final clean on that building. So I was kind of in the construction space. We, you know we answered to GCs all day, but I am not a construction guy by trade. I was an ag major at Texas A&M, so I was a janitor turned theme park guy. So it's been a very interesting career, as you can ask my CPA wife from all the meandering roads that we've taken. Chris: Yeah, so you know we're on inspiration. So then let's yeah, let's kind of dig into what a lot of entrepreneurs and business owners you know face is that first step right Of actually getting the courage to, to chase that dream. So let's take us back to that. What was that like? You know what were, you know what were the first steps like, what were the feelings? Like? How'd you convince that CPA wife that you know CPA wife that this wasn't quite as crazy as it sounded? Jacob: Yes, I'm not sure, when we crossed that line that the craziness went out the window. We may have been there for a couple of years, but I would say to those entrepreneurs out there it's easy to say and it's cliche to say, but everybody sees the end of the story, everybody sees Dig World. Now We've been open, we're on Shark Tank, we're franchising. You know everybody's going ah, great idea. Listen, that was not the case when we first started. We went back and counted. I had roughly 248 pitch meetings where they told me no, that I was crazy, it was never going to work. Nobody's ever going to come to this, nobody's. You know, it's not safe All these kinds of things. And so 248, it's a lot of meetings. It's a lot of meetings. It's a lot of no's. It's a lot of no's. To keep coming home and go, no, it was a good meeting. It was a good meeting. What did they give you? Money? Not at all, quite the opposite, but it was a good meeting, right? And so to those entrepreneurs out there that you, you, if you're pounding your head against the pavement and going, man, if one more person tells me no, hey, I've been there with you, I know what that's like. Keep pressing on, keep going. If you have the vision and you have the conviction behind it, I promise you, at some point you are going to find somebody that believes in your vision for no other reason than you've just been at it for so long and you've got conviction behind it that somebody will take a flyer on you. But it was difficult. It was difficult. We started in 2019, and then COVID hit right, and so we told people not only were we the crazy theme park people running around asking people to invest, but then we were the crazy people saying hey, listen, not only are we going to build it, we're going to get a whole bunch of people together. And that messaging wasn't going over very well during COVID, and so you know, we had all of these factors that were not going in our favor. And then, finally, in 21, in 2021, we had a first couple of people start to say yes, and then Domino's started to fall, and then we opened in March of 2022. And, frankly, that was an epic failure, too, that we can talk about as well, but it was a long journey. It was a long journey, and so my encouragement to those that are out there, either on that journey or those that are at the beginning of that journey is take a step, just take a step. Right, do something. Just call somebody and say your dream out loud, right? Call somebody and say hey, listen, I'm going to let a three-year-old drive a skid steer. Right, and the more you start to say it out loud, the better that muscle is going to become being flexed. And then, all of a sudden, you're going to be the confident person that walks in the room and goes no, yeah, of course we're going to put a three-year-old on skid steer. We're going to let them drive an excavator. We're going to have birthday parties here, and then, hey, guess what they? But that theme of just take the step, just do it just go for it. Chris: No one's ever going to believe it as much as you do, so you got to have that passion and belief and eventually you will find someone to get behind you, and then it's on you to deliver. Right, that's right, that's right, that's exactly right. So I do want to get to the story on the opening, but I have to ask you mentioned it earlier, so how did the Shark Tank thing come about? How did you, how'd you wind up on Shark Tank? Let's talk a little bit about that experience and what that was like. Jacob: Yeah, an amazing experience, you know, it just was fantastic all around. An exhausting experience nonetheless, but it was a fantastic experience. You know, we were very blessed. One day I was sitting at my computer and we got an email to our info account and said hey, would you consider being on season 16 of Shark Tank? And clearly we thought it was a joke, right, and clearly thought something was going to be hacked if I responded to it. Chris: Don't click the attachment right, that's right, that's right. Jacob: All of a sudden our bank account gets hacked. But it was actually one of the producers. She had seen us on Instagram and said, hey, listen, would you be interested? Let's learn more about your business, see if it checks a lot of these boxes. And then that started the whole process. And the process is rigorous and it's long, and your fate hangs in the hands of people that you never get to see or talk to. And you know it goes from one lawyer to another lawyer. None of those lawyers have talked to each other, and so the whole process is very interesting. And then you know the show is true. It's true to form. The only thing scripted about the show is the very beginning pitch that you give, and other than that, it's a free for all. The Sharks don't know about your business, they don't have a flyer on your business, they haven't been given any information. It's truly a live pitch pitching again when I'm like, hey, no, hold on, we got the park open, I don't need to pitch anybody again. Plenty of people have told me no, I don't need, you know, five people on national television to blast me and tell me no. But so when we got there, we did the pitch and we were very blessed it went well. We secured a deal from Robert Herjavec, the tech entrepreneur on the show. He's one of the staple sharks and it's just been a great experience and once there's one of those things that you look up and you really have to sit in the fact that it's one of those once in a lifetime crazy things. And even yesterday I was driving to the grocery store and I sat there and I was like man, this really happened. That's crazy and just trying to enjoy those moments. Chris: Well, and it has to be. I mean, it's great that it worked out and you got, you know, some additional investment from a very seasoned person, but just the notoriety of being on right Open, you know, a lot of eyes to you and had to, you know, you know, increase traction and interest in what you were doing. Jacob: Totally. I think, from even, just you know, foot traffic to the park here in Katy. That that's been tremendous. But then even, obviously, you know we went on the show to sell franchises. That that's our next big hurdle is selling franchises across the country and we have been flooded with requests of franchises to bring people, you know, bring a park to their location, their city. Talking to potential franchisees, it really just just totally gasoline on the fire. Chris: Yeah. So let's go back to the opening. You said March 2022. One of the things I like to talk to people about is let's talk about a failure that you've encountered and most people will tell you can do a whole show on them, right. Literally, I was going to say you don't have enough time on this, but you know you shared that. I guess the opening didn't go so well or something around that. So let's talk about what were some of the failures around that. What did you learn that made you better going forward? Jacob: That's right. You know, I tell people one day when I'm, when I give it, when I give a speech one day at a theme park conference, I'm going to be able to tell people I'm one of the very few theme park operators in the world that has opened a theme park and closed it the same day because it went so poorly. And so you know, I do have that badge of honor with me. So we opened the park too soon and that was a hundred percent my fault, right you too soon, and that was 100% my fault, right? You're trying to you build in these parameters in your head. We got to open this date. We got to do this. You know people are waiting and I really wanted it to be open that Thursday of spring break back in 2022. Could I have waited 48 hours more and would that have fixed our problems? Yes, did I? No, and I think a lot of it was. You know, we had been at this for four years. At this point, we were exhausted and here was the finish line. The finish line was on Thursday and we could do this and everybody's gonna love it. Tickets were sold out there. There was plenty of buzz. You know we were being interviewed from broadcaster. You know I was on NPR and we're doing this interview in this country and all over the US, and there was so much media attention. We had helicopters circling over the park doing filming, getting ready for the opening, and when we opened, man, it was an epic disaster, and the reason it was is I pushed the grand opening. All of our machines were not ready. We had not put on our technology of all the machines, not that we were letting people operate those machines, but we did not have enough time built in to put a computer on this machine, and then this machine, and then this machine. And so what happened is we opened the park to hundreds and hundreds of people and we didn't have that many machines going, and so those hundreds and hundreds of people waited in line for hours and it was just disastrous. And people were angry at me, rightfully so. People wanted to tell me what they thought about me, and rightfully so. The amount of refunds that we issued that day were it was probably dollar for dollar, we probably made $0 that day or just lost money, and so we had to shut the park down. So so I go on, and we, you know we were open. We were going to be open that Thursday, friday, saturday, sunday, and I just canceled everything and said hey, I'm so sorry, we're not going to be open, we'll refund you your tickets or you can come back whenever you want. And, man, people were so mad at us. They were so mad at us. The news was doing coverage about how Dig World closed in less than 24 hours and it was a disaster, an epic failure. And so you know you go home that night and something you had been working for four years, there was no, nothing good about it. There wasn't even. There was no silver lining, like you could be, like well, but no, it was terrible and kids left crying. I mean, just like I said, just terrible. And my wife will tell you that, looking back on that night, she goes hey, I thought I lost you mentally that night, like I thought you were so down in the dumps that night that I didn't know where we were going to go from here. And yeah, I remember the next day waking up, I was trying to, I was going to take my son on a walk and I remember getting halfway out of the neighborhood and having to turn around, got to go back into the office. We've got to go on the offensive here and really try to say hey, listen, we're sorry, let's own the mistake right. Hey, we opened too soon, please come back. And so I think you look at it right and it just was one of those epic failures, and we've had many more along the way, right? Advert Hello friends, this is Chris Hanslick, your Building Texas business host. Did you know that Boyer Miller, the producer of this podcast, is a business law firm that works with entrepreneurs, corporations and business leaders? Our team of attorneys serve as strategic partners to businesses by providing legal guidance to organizations of all sizes. Get to know the firm at boyermillercom, and thanks for listening to the show. Jacob: I was thinking of just trying to figure out how to run a theme park, and we've never run a theme park, but that was one. That's an easy recall when somebody asked me to talk about failure. Chris: Right, like you almost were there right Reliving it that day. Jacob: Oh man yes. Chris: Well, the lesson, though, in that you found the positive and I think it's true in so many different circumstances. We're all going to make mistakes, right, we've made them in the past. One thing certain we're going to make them again in the future, it's owning it right, be this, taking ownership of it, and then kind of committing to do better. I think when you do that, you know what, more times than not, what comes from that is grace. You know people grace to you, and I think that's what it seems like what you've experienced. Right, you owned it, so we're going to do better. The community gave you grace, and when you open back up, they came. Jacob: I think don't pass the blame, Even honestly, even if it's not really your blame, right? People want somebody to stand up and say, hey, it's on me, and I think we don't see that a lot of times in leadership throughout you know, whatever. But people willing to say, hey, that was on me, I'm gonna raise my hand, that was on me. And then the key is forgetting quickly and moving on right and not dwelling which, whatever you do, operate out of imagination, not memory. Right, Don't go back there, sit in those failures operate out of imagination, not memory. Chris: That's a good one. I haven't heard that one before I'm writing it down. Jacob: I would like to take credit for it, but somebody much smarter than me said it, so yeah, right. Chris: So I want to talk a little bit about technology and innovation because, I mean, I know these are, you know, big machinery used out in the construction. There's nothing really innovative about them, but it seems to me that using them in your theme park has to have some innovation and technology to make them safe, as you've described them. So you know, tell us about that. How did you come up with it or did you, or where did you find it? Jacob: it? Yeah, great question. So, yes, yes, all of the above. I know I did not come up with it, I'm not smart enough to write code, but we partnered with an engineer and we said hey, listen, this is what we want to do. We believe this can happen. And what we did, in simplistic terms, we built our own computer to put onto the back of the machine. That goes into its wiring to override a lot of the functionality of it. And so when we call it dig world mode, when the computer's in dig world mode, it is safe. The excavators are stationary, they can't go forward and backwards, they only go certain degrees to the right and left and up and down. Our skid steers are heavily governed, the hydraulics and a lot of functionalities are disengaged. We have kill switches and then we can flip the computer back to normal mode and it's a normal functioning machine. And so really, coming alongside a bright engineering team and building this technology that's our technology and putting it on these machines is really outside the box kind of stuff. And finding somebody that wanted to dream alongside with us was the key to success there. And he's still dreaming alongside with us. I mean he had made a technology upgrade this past week. That's one of those things you look at and you go why didn't we do that three years ago? That makes things a lot, you know not safer, they were very safe it makes it simpler for our team to utilize, and so we're always improving. I think that's the other thing. You know you hear it all the time as an entrepreneur, but as a business owner, one of the things that's very easy to do is get stuck in a rut and go well, we've always done it that way, right? I had a call with my business partner this morning and he's newer to the team and he said well, why are we doing that? And I was like well, honestly, I don't know if we've ever asked that question. I think we've just done it and let's try something new here. And knowing that you don't always have the right answers, and your teammate you may have a high school kid that works for you, like I do that comes to you and goes hey, why, why aren't we doing it like this? Could we do it like this? And you go it's a genius idea, let's do it that way. Yeah, and being okay and putting your pride aside and saying let's change and adapt. Chris: Right. So you're clearly kind of in the entertainment business. Let's talk about building a team right, because I think I mean clearly you've got an internal team there, I guess in the office that's got to run the company, some creativity around it, but then you have another team, that's, you know, customer facing. How have you gone about building kind of each of those teams to try to maximize the company's success? Jacob: Yeah, it's a great question, Thank you. I would say, yeah, our two teams I'd almost kind of say like our corporate team. Right, our corporate team is the X's and O's business focus. How do we grow the franchises? How do we optimize the P&L? And really the key to success there is not to overstate cliches, but like go hire somebody smarter than you and go hire somebody that is great at your weaknesses and then give them the reins to run it. I don't go in your lane, you know how to run it. I trust you explicitly. I've given you the keys of the kingdom because if not, if I'm just going to micromanage you, then why would I even have you on my team? That's demeaning to you. I'm going to end up doing the work anyways because I'm a control freak. So I'm going to go hire somebody that really knows what they're doing and say go, do it right. Or my business partner he oversees a lot of different things, but one of them is the marketing, and today he said hey, listen, do we want to spend here? Do you want to spend here? I think the answer is here. Yep, let's go there right, if you think that's interview going. Hey, this is what we sleep and breathe here. We love the customer, we love that people are here. We're going to love on them and we're going to make memories. Can you do that? And that's what I'm going to hire and fire against. If I see you out there and you're not loving on customers and you're not creating memories that last a lifetime, we're going to ask you to leave. But that's what you know from the beginning. We're going to hire and fire against. Do we love people and are we serving them well? And if we do those things, we're going to build a culture that people start to talk about. And every team meeting that we have, I kick off of hey, today we're going to love people and today we're going to think outside the box, and I know you had, you know, a long week at school. I'm asking you from nine to five today to dig deep and love on people because and when you really frame it up, we get to be a part of something so special and so unique. We get to really be a part of this kid or this family's memory bank, and hopefully in a good way. Right, there are going to be hundreds and hundreds of kids for the rest of their lives that are able to say man, when I was five I had my birthday party at this place called Dig World and I got to drive a real excavator. They're gonna tell that story for their whole life. We get to be a part of that. How humbling is that. And so when you really can set the picture for these kids, what we're doing here is not just a job. We're not here today to collect tickets and put you on a machine and say thank you for coming. We are ingraining ourselves into your memory bank, and when we can take that on in the privilege of that, then, man, we can really sky's the limit. Chris: Yeah, well, I could see if you get that light bulb to go off and kind of in any employee, right, it changes the whole dynamic, the mindset and luckily those high school kids I got to believe they're learning great life skills to have to deal with people on the fly. And that's what we do every day. Right, we're dealing with people as we as they come to us, and so that's exactly right. Jacob: And get to teaching that, hey, the customer's not always right Sometimes. You know we can stand our ground every now and then too, and so really, yeah, how do we handle conflict with each other? How do we handle conflict with a customer? You know those are skills that are in an online day and age are becoming less and less, so how do we actually stand in front of another human being and say, hey, listen, I know you're frustrated, let's figure out how we can work through this kind of deal. So hopefully we're teaching them things that can go far beyond Dig World. Chris: Yes, for sure. So we're here in Texas. You started this business here. Tell me some of the things that you found, or have found, to be advantageous about being a Texas-based business. Jacob: Oh man, so many, one. Obviously. Just the people right, the people buy in and they love it. They love supporting the business, they love supporting what we're trying to do here. And so, culturally, it's amazing to be here in Texas. We were fortunate when we started we had a partnership with Texas A&M, my alma mater and so I'm a little biased there but really getting their buy-in, and a university that saw what we were trying to do and said, hey, listen, let's go capture the next generation of construction workers and teach them about Texas A&M. Yes, but let's also teach them about this great industry of construction. And then really, just the flexibility of Texas. You know there's not many states you can just go out and, for the first and foremost, be like, hey, listen, we're going to start a theme park and it's going to let kids operate construction equipment, right, the flexibility and you know we went through the whole rigmarole and everything with insurance and the filings, but really the adaptability of the state and going, yeah, that sounds great, let's do that. And then everybody behind it. It's just, it's been amazing. Chris: That's great. So I'd like to talk about leadership, and you know you're clearly, as a founder and CEO, leader, but how do you think those leadership qualities have developed over time and how would you describe your leadership style? Jacob: Yeah, I tell people a lot of times I think there's two versions of Jacob as the leader. There is pre-Pierce getting sick and then there's post-Pierce getting sick. Not that the goals have changed. The goals are still. Listen, you're running a business. You got to make money and you got to keep the doors open right At the end of the day. That's the name of the game. But mindset around those have changed. The intensity around that has changed and the bigger picture around that has changed. So, for example, pre Pierce getting sick and our cleaning business, we lose a contract. I'm pretty frustrated. I'm probably a little panicky. We're getting a little desperate on how do we replace that contract. I'm driving the team harder. What are we selling? I'm micromanaging more because I'm feeling nervous and anxious. Right, post Pierce getting sick, the intensity is not gone, but the priorities are going hey, we lost the contract, okay, let's go home, let's reset. Tomorrow, we'll find another one. There's another one out there, let's go find another one. Right, and motivating the team that way, instead of fear-based whether it be my fear or the fear I'm instilling rather than going hey, we'll be fine, we're gonna keep doing what we're doing. We're gonna keep doing the X's and O's of the business and it will be there. And so I think, when failure of a grand opening and a grand closing comes, you go. Okay, listen, today was not a good day, today was a terrible day. However, I'm still here, my family's still here, and tomorrow we're going to figure out how we survive this and we're going to pick up and we're going to go to work tomorrow and we're going to figure it out, and then I think, at the end of the day, I'm a servant leader. I hope our high school kids see me doing things that I asked them to do. I hope they see me cleaning the bathrooms. I hope they see me doing this, not to manipulate them to saying, hey, you know, oh, jacob's doing it, I should go do it. No, I want you to see that we're all in this together, right, and I believe in it this much that I'm going to get in here with you and I'm not going do at that point is they go? Yeah, I'll go clean the bathrooms, right, and hey, jacob asked me to do it, I'll go do it because I know he would do it right, rather than the dictator style leadership or the authoritarian style leadership. So I think for me it's coming alongside them, servant leadership, getting in the trenches, dealing with the disgruntled customers and not just making them deal with it, all of those kinds of things, I think. Build in the goodwill with the team and they see somebody that wants to link arms with you, and then what it allows me to do is come alongside them on those times where I either have to discipline or I have to recorrect or reposition, and they go. Ok, I know. But I know at the end of the day, he loves me. I know at the end of the day, it's the best, even if he's firing me. You know at the end that you, moving on, I'm still going to be in your corner, and so I think I view my leadership in those two ways. Chris: I like that. I can identify with it as well, feel the same way. To me the servant leadership is so valuable, right? Your employees have to believe not only they've seen you do it, not that you will do it, they've seen you do it right, and that when you ask them to do it it's important and so that's great. You know, just thinking about the obviously a lot of stuff going on in our world and in any kind of different ways. But you know economically, you know legislatively, what are some of the headwinds, given all that that you kind of see facing dig world as you're kind of looking out over the next 30, 60, 90, 120 days, year, kind of yeah, yeah. Jacob: It's a great question. I would answer it two ways. One you know, as we look at the economics of our park and people coming to our park, you know what we feel like is we sit in that middle or probably lower to middle ground of your discretionary spending as a family, meaning. Meaning, as I compare it to a Disney right, and when the economy goes down a little bit or people are a little worried or nervous, the Disney vacation may go on the back burner. Right, because that's a significant financial investment into that. It's a great experience, but it's significant. Where we fall is on the lower end of that category, hopefully delivering the same memories and experiences and fun and joy, but the price point is significantly cheaper than that. So we feel in good times and in rougher times we hope to be a resource that allows those families to still create memories in that regard. Externally, as we look to grow franchises, the ups and downs of the economy can sway different investors. They can sway how they want to hold their money, what they want to do with their money, what they don't want to do with their money. Now my sales pitch to those individuals are hey, you could take your money and put it over here, or you could take your money and put it over here and you could kind of be in control of it, but you also can create something that's bigger than you for your community, for your family, things like that. So it it will be interesting to see what the next probably call it 120 days have in store for us as far as how we're received on the investment side. But right now, our focus on this phase one is how do we get five franchises across the finish line, and right now, praise the Lord, we're very close to hitting that number. And then we got to get them open and we have to produce right. Chris: At the end of the day, you have to produce and I understand you have two open now or the second one's about to open. Dallas will be open by the end of this year. That's correct. Okay, that's great. So I gotta ask. I mean, you're talking about disney, made me think. Do you have some kind of mascot or anybody like in a big suit when you show up at dig world? You know? Jacob: so. But he said I literally got off a phone call earlier we are, we've honed it into kind of two mascots that we want, and so that will be released soon once the debate can be decided within our team of which way we're going. Chris: Okay very good. So let's just kind of turn to a little more casual side. Yeah, you said you and Katie went to A&M. I'm taking those two data points and making an assumption you're a born and raised Texan, it's a great question. Jacob: It's a great assumption, but no, I am a son of a healthcare executive, and so I was born in Alabama, raised all over Texas, graduated high school in South Carolina, then came to A&M, met my wife, who is a Houstonian, who's a Katie girl and much smarter than I am, and so she had a real job after college, and so I followed her here and I've been here ever since. Chris: Okay, Great story. So just talking about Texas, you know you all have a favorite spot. You like to go within the state to get away, maybe vacation time. Jacob: Yeah, you know it's funny whenever, within the state, melissa and I we love to head over to San Antonio. We love the Hill Country side. We like a couple of the resorts there. That's our, our getaway. And then I think you know when we're getting away. Now we've got young kids. Grandparents and cousins and nephews live in waco and so we head over to waco. We spend a lot of time there. But if melissa and I are just getting away and staying in the state, we're gonna head probably over to san antonio very good. Chris: That leads me to the next question then do you prefer tex-mex or barbecue? Jacob: oh man, that's. Oh man, see that one. That's a tricky question because we'd have to be like specific in the subcategory right. Like'd have, we'd have to like pit two against each other. Chris: I hear you. Everyone says that that's the hardest question saved for last. Jacob: Oh, my goodness, I'm going to have to go barbecue. I'm going to have to go barbecue. Chris: All right, all right. I love how you're going to break it down, though, cause I'm the same way. You know. It's like. Well, I don't know, it depends, I mean it depends it just. Jacob: You know, on Friday night this weekend I had Tex-Mex. On Saturday I had barbecue. So you know like it literally is, but I'd have to go barbecue. Chris: All right, very good. Well, jacob, thank you again for taking time to come on the podcast. I mean your story, obviously from the start of it with Pierce, was amazing, but just such a creative, unique thing that you've created. And you know, just wish you the best of success, thank you. Thank you, honored to be here today. Thank you for taking time Special Guest: Jacob Robinson.
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You're already at the mountaintop
Welcome to Day 2600 of Wisdom-Trek. Thank you for joining me. This is Guthrie Chamberlain, Your Guide to Wisdom Day 2600 – Wisdom Nuggets – Psalm 55:20-23 – Daily Wisdom Wisdom-Trek Podcast Script - Day 2600 Welcome to Wisdom-Trek with Gramps! I am Guthrie Chamberlain, and we are on Day 2600 of our Trek. The Purpose of Wisdom-Trek is to create a legacy of wisdom, to seek out discernment and insights, and to boldly grow where few have chosen to grow before. In today's Wisdom Nugget, I'll guide you on this trek through God's Word, exploring truths that can transform our lives, one step at a time. Thank you for joining me today as we conclude our thoughtful journey through Psalm 55. Today, we're focusing on the closing verses—Psalm 55:20-23. Throughout this Psalm, we've seen David pour out his heart in deep anguish over betrayal, yet he continually turns his eyes toward God, reaffirming his trust. These final verses bring clarity to the nature of David's pain, highlight God's justice, and encourage us toward authentic trust, even when life feels confusing and painful. Let's read Psalm 55:20-23 from the New Living Translation together: 20 As for my companion, he betrayed his friends; he broke his promises. 21 His words are as smooth as butter, but in his heart is war. His words are as soothing as lotion, but underneath are daggers! 22 Give your burdens to the Lord, and he will take care of you. He will not permit the godly to slip and fall. 23 But you, O God, will send the wicked down to the pit of destruction. Murderers and liars will die young, but I am trusting you to save me. The Pain of Personal Betrayal (Verses 20-21) David begins this final portion by vividly describing the nature of his deep emotional pain: “As for my companion, he betrayed his friends; he broke his promises. His words are as smooth as butter, but in his heart is war. His words are as soothing as lotion, but underneath are daggers!” In these verses, David pinpoints the source of his distress: betrayal by someone close—a trusted companion. It's essential to recognize the intensity here. David isn't simply troubled by enemy armies or hostile nations. Instead, the most profound pain comes from within his own circle, from someone he had fully trusted. In ancient Israelite culture, friendship was sacred. Covenants, promises, and trust formed the very fabric of relationships, binding families, tribes, and communities. To betray those bonds wasn't just hurtful—it was deeply shameful, destructive, and dishonorable. David emphasizes this betrayal vividly: “His words are smooth as butter, but in his heart is war.” Externally, this person appeared loyal, kind, supportive—even comforting. Internally, however, he harbored destructive intent, ready to strike at the first opportunity. David uses another striking image: “His words are as soothing as lotion, but underneath are daggers!” Outward charm masks inward deceit, making the betrayal especially painful. Historically, scholars often associate Psalm 55 with Ahithophel's betrayal. Ahithophel was David's wise counselor, highly respected and trusted. But when David's son Absalom rebelled, Ahithophel switched allegiance. This personal betrayal deeply wounded David, prompting this painful,...
This week on The Business of Open Source I talked about Open Source Manifestos with Vincent Untz, CTO of Centreon. The entire conversation focused on this idea of open source manifestos, which Vincent is going to talk about at Open Source Founders Summit — and I had never heard of before. The idea to create an open source manifesto came about because internally there was a lot of frustration around Centreon's relationship with open source. A lot of people, especially those who didn't come from an engineering background, would routinely ask why the company invested so much in open source. At the same time, there was a feeling among the engineering team that the company's commitment to open source — and the concrete development time spent on open source — was slipping. After creating the manifesto, the doubts about why open source mattered went away immediately — there hasn't been a single conversation calling into question why open source matters since the manifesto was finished. Now conversations about open source are different. Externally, there's been a huge change in conversations around open source. People say things like “Centreon is back in the game.” It's hard to point to concrete financial results as a result of the manifesto, but there have been differences in relationships with partners for sure, and it has helped get more companies to contribute to the project. Want to see what the Centreon Open Source Manifesto looks like? Check it out here.
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It's not about confidence – it's about attention control.Coffee Chat - one-off brainstorm about your situation, no strings attached: https://calendly.com/pooja-venkatraman/coffee-chatConsult Call - let's talk about working together in a full coaching engagement: https://poojavcoaching.com/contact———
The guys discuss if they feel the answer is already on the roster or an outside upgrade is needed
Discover the essential keys to church revitalization through outreach in this insightful episode with Scott Ball and AJ Mathieu. Learn why most churches have outreach activities but lack effective outreach strategies, and how this disconnect becomes a major barrier to growth. The hosts break down three critical steps that can transform your congregation from inward-focused to externally-oriented: shifting your mindset from "us" to "them," genuinely understanding your community's needs beyond surface-level assumptions, and establishing sustainable outreach practices that become part of your church's DNA. Whether your church is plateaued, declining, or simply looking to maximize its community impact, these actionable insights will help you develop the external focus necessary for true church revitalization. Don't miss this practical guide to fulfilling the Great Commission in your local context. Full show notes at https://malphursgroup.com/280
Top of the morning everyone! Howis it going? We can give thanks to God for the stable condition of PopeFrancis. There have been no emergency procedures needed. But continue prayingfor the pope. This is a good habit to develop. A new season in the Church kicksoff today. Lenten season opens with Ash Wednesday. We may encounter people witha faint dark sign of the cross marked on their foreheads. It is not a holidayof obligation, but, all the same, it is a nice national and Christian custom tomaintain and transmit to our children.From Matthew 6:1-6, 16-18, weread, “Jesus said to his disciples: “Take care not to perform righteous deedsin order that people may see them; otherwise, you will have no recompense fromyour heavenly Father.” This reminds us of the basic internaldisorder in our being. The points it out. We do perform good, or even holy,actions to be seen by the others. Instead of focusing on the goodness orholiness of the behavior we prefer to be superficial about it. Externally itlooks good but internally it is rotten. This disorder is referred to asoriginal sin, that is, the sin our first parents committed. Its effects in usare evident, namely, weakness in doing good and avoiding evil,self-centeredness as main concern for doing things, obtuseness in havinginitiatives in doing good and helping the others, being judgmental, etc. This sin is not Merely theirpersonal sin and something of the long past. That first fault persists today inour fallenness. It affects our nature to the core. We all receive a weakenedhuman nature from our parents. As long as one is a descendant of Adam and Eve,he or she begins to exist with this inherited sin in his soul. The effects of disobeyingGod's direct and simple commandment in the Garden of Eden of not eating of theTree of the Knowledge of Good and Evil, is the loss of all their preternaturaland supernatural gifts. Thus, each of our faculties suffers a wound. That iswhy we are all basically weak and inconsistent. Hence, human nature is better referredto as fallen human nature. Now, one manifestation of theeffects of original sin is our loss of rectitude of intention since we tend torevolve more around ourselves and our egos being hurt or affected by thingsthat happen, that we do or suffer from. We worry unreasonably about what andhow people see us. In fact, as the Lord says, we do good deeds for men to seeand forget doing good, to help the others for love of them, etc. The rest of the gospel enumeratesthree examples of doing precisely that, namely, so that people see our gooddeeds. The deeds Jesus mentions are the three forms of penance that we need todo in a special way during Lent.Why should we do penance? Lentreminds us of some basic truths of our faith. First, we recall the reality andgravity of sin. Sin is an offense against God. We cannot just shove it under the rug afterasking for forgiveness, and forget about it. We cannot write sin off as amistake. God is offended. Thus, we need to fix what we have destroyed. We proveour sincerity in asking for pardon by fixing what we have done. This is thenature of justice and it requires us to give what is due to another responsibly.If we offend someone, we need to repair it. The Passion and Death of Jesus isrecalled in Lent so we remember our transgressions of God's Will. We can ask for pardon and can bepardoned. But there still remains the damage we have caused with our sins. Weneed to fix that damage. The problem is the cost of the damage is infinitebecause the offended one is God. No man can possibly foot that bill. Sinning islike we fall into a pit so big, deep and dark that we cannot extricateourselves from it. We need a helping hand. This is where Jesus Christ comes in.He is true God and true man. He is perfect God and perfect man. So, He can paythe price of sin because all he does is of infinite value since He is God. He canrepresent man since He is human as well. Perfect!
In this episode, Lois Houston and Nikita Abraham chat with MySQL expert Perside Foster on the importance of keeping MySQL performing at its best. They discuss the essential tools for monitoring MySQL, tackling slow queries, and boosting overall performance. They also explore HeatWave, the powerful real-time analytics engine that brings machine learning and cross-cloud flexibility into MySQL. MySQL 8.4 Essentials: https://mylearn.oracle.com/ou/course/mysql-84-essentials/141332/226362 Oracle University Learning Community: https://education.oracle.com/ou-community LinkedIn: https://www.linkedin.com/showcase/oracle-university/ X: https://x.com/Oracle_Edu Special thanks to Arijit Ghosh, David Wright, Kris-Ann Nansen, Radhika Banka, and the OU Studio Team for helping us create this episode. ---------------------------------------------------------- Episode Transcript: 00:00 Welcome to the Oracle University Podcast, the first stop on your cloud journey. During this series of informative podcasts, we'll bring you foundational training on the most popular Oracle technologies. Let's get started! 00:25 Lois: Welcome to the Oracle University Podcast! I'm Lois Houston, Director of Innovation Programs with Oracle University, and with me today is Nikita Abraham, Team Lead: Editorial Services. Nikita: Hey everyone! In our last two episodes, we spoke about MySQL backups, exploring their critical role in data recovery, error correction, data migration, and more. Lois: Today, we're switching gears to talk about monitoring MySQL instances. We'll also explore the features and benefits of HeatWave with Perside Foster, a MySQL Principal Solution Engineer at Oracle. 01:02 Nikita: Hi, Perside! We're thrilled to have you here for one last time this season. So, let's start by discussing the importance of monitoring systems in general, especially when it comes to MySQL. Perside: Database administrators face a lot of challenges, and these sometimes appear in the form of questions that a DBA must answer. One of the most basic question is, why is the database slow? To address this, the next step is to determine which queries are taking the longest. Queries that take a long time might be because they are not correctly indexed. Then we get to some environmental queries or questions. How can we find out if our replicas are out of date? If lag is too much of a problem? Can I restore my last backup? Is the database storage likely to fill up any time soon? Can and should we consider adding more servers and scaling out the system? And when it comes to users and making sure they're behaving correctly, has the database structure changed? And if so, who did it and what did they do? And more generally, what security issues have arisen? How can I see what has happened and how can I fix it? Performance is always at the top of the list of things a DBA worries about. The underlying hardware will always be a factor but is one of the things a DBA has the least flexibility with changing over the short time. The database structure, choice of data types and the overall size of retained data in the active data set can be a problem. 03:01 Nikita: What are some common performance issues that database administrators encounter? Perside: The sort of SQL queries that the application runs can be an issue. 90% of performance problems come from the SQL index and schema group. 03:18 Lois: Perside, can you give us a checklist of the things we should monitor? Perside: Make sure your system is working. Monitor performance continually. Make sure replication is working. Check your backup. Keep an eye on disk space and how it grows over time. Check when long running queries block your application and identify those queries. Protect your database structure from unauthorized changes. Make sure the operating system itself is working fine and check that nothing unusual happened at that level. Keep aware of security vulnerabilities in your software and operating system and ensure that they are kept updated. Verify that your database memory usage is under control. 04:14 Lois: That's a great list, Perside. Thanks for that. Now, what tools can we use to effectively monitor MySQL? Perside: The slow query log is a simple way to monitor long running queries. Two variables control the log queries. Long_query_time. If a query takes longer than this many seconds, it gets logged. And then there's min_exam_row_limit. If a query looks at more than this many rows, it gets logged. The slow query log doesn't ordinarily record administrative statements or queries that don't use indexes. Two variables control this, log_slow_admin_statements and log_queries_not_using_indexes. Once you have found a query that takes a long time to run, you can focus on optimizing the application, either by limiting this type of query or by optimizing it in some way. 05:23 Nikita: Perside, what tools can help us optimize slow queries and manage data more efficiently? Perside: To help you with processing the slow query log file, you can use the MySQL dump slow command to summarize slow queries. Another important monitoring feature of MySQL is the performance schema. It's a system database that provides statistics of how MySQL executes at a low level. Unlike user databases, performance schema does not persist data to disk. It uses its own storage engine that is flushed every time we start MySQL. And it has almost no interaction with the storage media, making it very fast. This performance information belongs only to the specific instance, so it's not replicated to other systems. Also, performance schema does not grow infinitely large. Instead, each row is recorded in a fixed size ring buffer. This means that when it's full, it starts again at the beginning. The SYS schema is another system database that's strongly related to performance schema. 06:49 Nikita: And how can the SYS schema enhance our monitoring efforts in MySQL? Perside: It contains helper objects like views and stored procedures. They help simplify common monitoring tasks and can help monitor server health and diagnose performance issues. Some of the views provide insights into I/O hotspots, blocking and locking issues, statements that use a lot of resources in various statistics on your busiest tables and indexes. 07:26 Lois: Ok… can you tell us about some of the features within the broader Oracle ecosystem that enhance our ability to monitor MySQL? Perside: As an Oracle customer, you also have access to Oracle Enterprise Manager. This tool supports a huge range of Oracle products. And for MySQL, it's used to monitor performance, system availability, your replication topology, InnoDB performance characteristics and locking, bad queries caught by the MySQL Enterprise firewall, and events that are raised by the MySQL Enterprise audit. 08:08 Nikita: What would you say are some of the standout features of Oracle Enterprise Manager? Perside: When you use MySQL in OCI, you have access to some really powerful features. HeatWave MySQL enables continuous monitoring of query statistics and performance. The health monitor is part of the MySQL server and gathers raw data about the performance of queries. You can see summaries of this information in the Performance Hub in the OCI Console. For example, you can see average statement latency or top 100 statements executed. MySQL metrics lets you drill in with your own custom monitoring queries. This works well with existing OCI features that you might already know. The observability and management framework lets you filter by resource type and across several dimensions. And you can configure OCI alarms to be notified when some condition is reached. 09:20 Lois: Perside, could you tell us more about MySQL metrics? Perside: MySQL metrics uses the raw performance data gathered by the health monitor to measure the important characteristic of your servers. This includes CPU and storage usage and information relevant to your database connection and queries executed. With MySQL metrics, you can create your own custom monitoring queries that you can use to feed graphics. This gives you an up to the minute representation of all the performance characteristics that you're interested in. You can also create alarms that trigger on some performance condition. And you can be notified through the OCI alarms framework so that you can be aware instantly when you need to deal with some issue. 10:22 Are you keen to stay ahead in today's fast-paced world? We've got your back! Each quarter, Oracle rolls out game-changing updates to its Fusion Cloud Applications. And to make sure you're always in the know, we offer New Features courses that give you an insider's look at all of the latest advancements. Don't miss out! Head over to mylearn.oracle.com to get started. 10:47 Nikita: Welcome back! Now, let's dive into the key features of HeatWave, the cloud service that integrates with MySQL. Can you tell us what HeatWave is all about? Perside: HeatWave is the cloud service for MySQL. MySQL is the world's leading database for web applications. And with HeatWave, you can run your online transaction processing or OLTP apps in the cloud. This gives you all the benefits of cloud deployments while keeping your MySQL-based web application running just like they would on your own premises. As well as OLTP applications, you need to run reports with Business Intelligence and Analytics Dashboards or Online Analytical Processing, or OLAP reports. The HeatWave cluster provides accelerated analytics queries without requiring extraction or transformation to a separate reporting system. This is achieved with an in-memory analytics accelerator, which is part of the HeatWave service. In addition, HeatWave enables you to create Machine Learning models to embed artificial intelligence right there in the database. The ML accelerator performs classification, regression, time-series forecasting, anomaly detection, and other functions provided by the various models that you can embed in your architecture. HeatWave can also work directly with storage outside the database. With HeatWave Lakehouse, you can run queries directly on data stored in object storage in a variety of formats without needing to import that data into your MySQL database. 12:50 Lois: With all of these exciting features in HeatWave, Perside, what core MySQL benefits can users continue to enjoy? Perside: The reason why you chose MySQL in the first place, it's still a relational database and with full transactional support, low latency, and high throughput for your online transaction processing app. It has encryption, compression, and high availability clustering. It also has the same large database support with up to 256 terabytes support. It has advanced security features, including authentication, data masking, and database firewall. But because it's part of the cloud service, it comes with automated patching, upgrades, and backup. And it is fully supported by the MySQL team. 13:50 Nikita: Ok… let's get back to what the HeatWave service entails. Perside: The HeatWave service is a fully managed MySQL. Through the web-based console, you can deploy your instances and manage backups, enable high availability, resize your instances, create read replicas, and perform many common administration tasks without writing a single line of SQL. It brings with it the power of OCI and MySQL Enterprise Edition. As a managed service, many routine DBA tests are automated. This includes keeping the instances up to date with the latest version and patches. You can run analytics queries right there in the database without needing to extract and transform your databases, or load them in another dedicated analytics system. 14:52 Nikita: Can you share some common use cases for HeatWave? Perside: You have your typical OLTP workloads, just like you'd run on prem, but with the benefit of being managed in the cloud. Analytic queries are accelerated by HeatWave. So your reporting applications and dashboards are way faster. You can run both OLTP and analytics workloads from the same database, keeping your reports up to date without needing a separate reporting infrastructure. 15:25 Lois: I've heard a lot about HeatWave AutoML. Can you explain what that is? Perside: HeatWave AutoML enables in-database artificial intelligence and Machine Learning. Externally sourced data stores, such as sensor data exported to CSV, can be read directly from object store. And HeatWave generative AI enables chatbots and LLM content creation. 15:57 Lois: Perside, tell us about some of the key features and benefits of HeatWave. Perside: Autopilot is a suite of AI-powered tools to improve the performance and applicability of your HeatWave queries. Autopilot includes two features that help cut costs when you provision your service. There's auto provisioning and auto shape prediction. They analyze your existing use case and tell you exactly which shape you must provision for your nodes and how many nodes you need. Auto parallel loading is used when you import data into HeatWave. It splits the import automatically into an optimum number of parallel streams to speed up your import. And then there's auto data placement. It distributes your data across the HeatWave cluster node to improve your query retrieval performance. Auto encoding chooses the correct data storage type for your string data, cutting down storage and retrieval time. Auto error recovery automatically recovers a fail node and reloads data if that node becomes unresponsive. Auto scheduling prioritizes incoming queries intelligently. An auto change propagation brings data optimally from your DB system to the acceleration cluster. And then there's auto query time estimation and auto query plan improvement. They learn from your workload. They use those statistics to perform on node adaptive optimization. This optimization allows each query portion to be executed on every local node based on that node's actual data distribution at runtime. Finally, there's auto thread pooling. It adjusts the enterprise thread pool configuration to maximize concurrent throughput. It is workload-aware, and minimizes resource contention, which can be caused by too many waiting transactions. 18:24 Lois: How does HeatWave simplify analytics within MySQL and with external data sources? Perside: HeatWave in Oracle Cloud Infrastructure provides all the features you need for analytics, all in one system. Your classic OLTP application run on the MySQL database that you know and love, provision in a DB system. On-line analytical processing is done right there in the database without needing to extract and load it to another analytic system. With HeatWave Lakehouse, you can even run your analytics queries against external data stores without loading them to your DB system. And you can run your machine learning models and LLMs in the same HeatWave service using HeatWave AutoML and generative AI. HeatWave is not just available in Oracle Cloud Infrastructure. If you're tied to another cloud vendor, such as AWS or Azure, you can use HeatWave from your applications in those cloud too, and at a great price. 19:43 Nikita: That's awesome! Thank you, Perside, for joining us throughout this season on MySQL. These conversations have been so insightful. If you're interested in learning more about the topics we discussed today, head over to mylearn.oracle.com and search for the MySQL 8.4: Essentials course. Lois: This wraps up our season on the essentials of MySQL. But before we go, we just want to remind you to write to us if you have any feedback, questions, or ideas for future episodes. Drop us an email at ou-podcast_ww@oracle.com. That's ou-podcast_ww@oracle.com. Nikita: Until next time, this is Nikita Abraham… Lois: And Lois Houston, signing off! 20:33 That's all for this episode of the Oracle University Podcast. If you enjoyed listening, please click Subscribe to get all the latest episodes. We'd also love it if you would take a moment to rate and review us on your podcast app. See you again on the next episode of the Oracle University Podcast.
Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676
Hosts Mallory and Seth explore the art and strategy behind storytelling in higher education marketing. From its emotional impact to its ability to build authentic connections, they discuss how storytelling differentiates institutions in an increasingly crowded marketplace. Seth shares insights from his recent team retreat and dives deep into effective frameworks, platforms, and actionable steps for crafting compelling narratives.Key TakeawaysStorytelling's Importance: Stories are the bridge between what an institution does and how it's perceived, creating emotional connections that drive both internal culture and external engagement.Frameworks for Success: Proven storytelling frameworks like Pixar's “Once upon a time” and the ABT (And, But, Therefore) model help structure emotionally resonant narratives.Content Strategies for 2025: Short-form videos (YouTube Shorts, Instagram Reels, TikTok) and niche podcasts are the most impactful platforms for storytelling.Sourcing Stories: Casting calls and proactive outreach uncover diverse and underrepresented voices for authentic storytelling.Small Steps Matter: Start small by leveraging student-generated content and using free or low-cost tools to create impactful stories.Episode SummaryWhy Storytelling Matters in Higher Education Storytelling is the heart of differentiation in a crowded higher ed marketplace. Mallory and Seth emphasize that statistics alone don't influence prospective students or alumni; it's the personal, emotional stories that stick. Internally, storytelling shapes institutional culture, fostering alignment with values and a sense of pride among faculty and students. Externally, it drives alumni engagement, application numbers, and retention rates. Emotional connections, as Seth notes, are strategic assets.Frameworks for Building Compelling Stories Mallory highlights three storytelling frameworks to structure narratives:Pixar's Framework: Begins with “Once upon a time” and builds through “Every day,” “Until one day,” and “Because of that.”ABT Framework: Simplifies storytelling with “And, But, Therefore,” ideal for short-form content.StoryBrand: Guides marketers to clarify messages and focus on customer-centric stories.Seth adds that authenticity, aspirational tones, and conflict are non-negotiable elements of great storytelling. By creating stories that inspire action, institutions can position themselves as essential pathways to students' future success.Platforms That Maximize Storytelling Impact The choice of platform shapes how stories are received. Seth advocates for short-form content like YouTube Shorts, Instagram Reels, and TikTok, emphasizing the power of multi-part series released in real time. Mallory underscores podcasting's potential to build depth and personal connections, especially through niche-focused shows that demonstrate expertise in specific fields. Both agree that effective storytelling platforms invite interaction, such as sharing and tagging, to amplify reach.Actionable Strategies for Storytelling For MarCom professionals with limited budgets or teams, starting small is key. Seth recommends casting calls using surveys or AI tools to source stories efficiently. Mallory encourages leveraging student-generated content to showcase authentic day-to-day campus life. Both emphasize the importance of experimenting with storytelling formats, from skunkworks podcast pilots to video-first Instagram reels.The Role of AI in Storytelling AI tools offer untapped potential for sourcing and sharing stories. Seth envisions using AI platforms to streamline the casting process, allowing students and alumni to record their narratives seamlessly. This innovation not only reduces friction but also expands the pool of stories available for marketing. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
A new simulated golf league starts tonight, a huge game in Detroit to end the Sens road tour, JBD injured at practice, Leevi Meriläinen taking advantage of his situation, and available goalies around the league.
The Role of Open Innovation in Food ServicesSodexo has adopted a dual approach to innovation: internal initiatives and external collaborations. Internally, the company fosters creativity among its employees through programs like the Sodexo Global Challenge, where staff propose transformative ideas. Externally, Sodexo partners with startups, public institutions, and venture capitalists to stay at the forefront of technological and service innovations.“We work with startups, but also with public institutions and corporates to identify the right technology. Innovation is not only about tech; it's about articulating our ecosystem around it,” explains Alexandre.Circular Economy in ActionOne standout innovation from Sodexo's internal programs is a project in the Philippines that transforms used cooking oil into soap. This initiative not only provides soap to communities but also supports a circular economy model.“This is a great example of how we can have an impact on local environments and territories where we operate,” Alexandre notes, emphasizing the value of grassroots innovation.Reducing Food Waste Across the GlobeSustainability remains a top priority for Sodexo. Through the Waste Watch program launched in 2019, the company has set ambitious goals to reduce food waste in its kitchens by 50% by 2025. They leverage data and AI to measure waste, create low-waste recipes, and educate consumers.“AI helps us track waste left on plates and understand where waste is really produced. This allows us to improve processes and educate both chefs and consumers,” says Alexandre.Building Healthier Habits Through FoodSodexo also focuses on “food as medicine,” a concept aimed at improving health and longevity through better nutrition. Alexandre highlights the importance of offering balanced meals, educating consumers, and making healthier options visually appealing to encourage adoption.“We eat with our eyes before we taste, so healthier meals must look appealing. This helps us nudge consumers toward better choices,” Alexandre explains.Sodexo's innovative strategies demonstrate how large corporations can play a pivotal role in building sustainable food systems. Through collaboration, creativity, and technology, Sodexo continues to shape the future of food for millions of consumers globally. Find Alexandre on:LinkedIn: Alexandre LeboeufTwitter/X: @SodexoGroup Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!
Sometimes, you have to pivot. And that's harder than it seems: old assumptions are deeply ingrained, new frontiers look scary.But right now, Podscan needs this. And today, I'll share what happened, why I'm changing direction, and where this will go.This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/breaking-my-own-rules/The podcast episode: https://tbf.fm/episodes/364-breaking-my-own-rulesCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
In this transformative episode, Tori Gordon interviews Orlando Zuniga as they delve into the topic of reclaiming personal power. They explore our relationship with power and the importance of taking back control in our lives, particularly in a time when we entrust power to elected officials. Orlando shares his expertise and sets the stage for a conversation about how we learn to give our power away from the moment we are born. Tori and Orlando provide practical steps to reclaim power and discuss the significance of assigning that power to ourselves and our close relationships, ultimately creating the lives we desire. Throughout the episode, they address various aspects of personal empowerment, including overcoming division, nurturing our inner child, healing past wounds, and the responsibility that comes with reclaiming power. By examining our early experiences with power dynamics and societal structures, Tori and Orlando shed light on the transformative journey of personal growth and healing. Listeners will gain insights on embracing unity, refocusing on internal strength, and the importance of allowing the organic process of growth to unfold in our lives. This episode serves as a powerful guide for those seeking to reclaim their personal power and create lasting, positive change. _________________________________ Orlando Zuniga is a licensed mental health clinician and certified life coach. Orlando's specialization is in relationships. Orlando's work and clinical practice, continues to evolve over the 13+ years of integrating various modalities into a holistic functional health practice. He works with holistic psychotherapy, functional health, and integrative medicine. A current focus is pioneering psychedelic-assisted psychotherapy along side the human potential movement. Visit Orlando's Website at www.TransformaTherapy.com _________________________________ Our Sponsors: Interested in experiencing EESystem technology for yourself? Go to unifydhealing.com/COACHABLE Discover the power of vibro-acoustic technology with InHarmony at iaminharmony.com and use code COACHABLE _________________________________ 0:00 Intro 3:00 Orlando's background 7:15 When are we first introduced to power dynamics? 10:20 Relationship with power and privilege 13:00 How do we become sovereign in a systematic culture 16:20 Navigating division 20:00 Reparenting yourself 22:20 Navigating personal power as a victim 31:30 Externally sourcing your power 36:30 The responsibility of power 41:30 How to reclaim your power 56:00 Allowing the natural process _________________________________ The Coachable Podcast Instagram: https://www.instagram.com/thecoachablepodcast/ Website: https://www.torigordon.com Clips Channel: https://www.youtube.com/c/ToriGordon Listen to all episodes on Audio: Spotify: https://open.spotify.com/show/4e62a5zpupdFpkErMiEimz?si=e7fb00845d874ac8 Apple: https://podcasts.apple.com/us/podcast/the-coachable-podcast/id1475408897 Tori Gordon Instagram: https://www.instagram.com/thetorigordon/ TikTok: https://www.tiktok.com/@thetorigordon?lang=en Learn more about your ad choices. Visit podcastchoices.com/adchoices If you are a victim of domestic violence please reach out to 800-799-7233 or online at https://www.thehotline.org Learn more about your ad choices. Visit podcastchoices.com/adchoices
Have you ever been hit with one of those vague “client requests” that seem impossible to answer effectively? Maybe it's a half-formed question or a general inquiry with no specifics, and you're left wondering how to respond without wasting time or losing a potential sale. Today's episode dives into essential sales strategies to turn these unclear inquiries into valuable opportunities. Nikki shares a simple yet powerful mindset shift to transform frustration into confidence, positioning you as the trusted authority that clients seek out. She'll walk you through the art of “giving them a menu” – a tailored approach to offering clear, actionable choices that help clients better understand your services and make quicker decisions. From practical tips on handling broad requests to strategies for steering the conversation toward a specific solution, this episode gives you the tools to keep the ball rolling with any prospect. You'll learn how to confidently structure options, guide clients through the buying process, and close more sales without feeling salesy or pushy. Tune in to discover how you can make any client request—no matter how vague—a pathway to a sale, building stronger connections and making it easier than ever for clients to say “yes” to working with you. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:41] How to turn vague client requests into sales. [01:07] Trying to decipher the vague request and make recommendations can be frustrating. Stop and take the opportunity to reframe this in your mind. [02:03] Coming across as unhelpful can repel the potential client. [04:22] Giving them something to start with gives their brain a chance to start working on what they actually want. [06:56] It's your job to give the potential client a menu and get them started. [07:25] Thank you so much, I can absolutely help you with that. Here are a few questions for specific options. [08:27] Give the potential client a menu with three options. [10:01] Which option is the best fit for you? Would you like to discuss any further? [12:21] You want to give the information gatherer something to take back to their client. [13:26] Externally motivated people may be attracted to the most popular option, because they like to know what other people are buying. [14:52] Make it easy for them to say yes to one of your options. [15:17] Leave the door open for them to reach out at a later date. For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
Thank you for joining us for our 2nd Cabral HouseCall of the weekend! I'm looking forward to sharing with you some of our community's questions that have come in over the past few weeks… Laura: Hi, I know we've mentioned the Glucose Goddess before but I've had lots of people telling me that her information is real, they've been checking their glucose spikes after meals and since she suggests fruit should be eaten after a meal because it's sugar, I feel confused about when and how to eat fruit yet again.. I'm aware that it digests faster so it should be eaten before a meal so it doesn't ferment other food in the stomach which causes bloating, but I would like to get proper suggestions on how to eat fruit bc I do eat a lot of it, especially in the summer. When to eat an apple? When would you eat watermelon? Also, are savoury breakfasts ok&which? I can't use DNS so I don't think smoothies are the best option for me&I've been advised to eat protein for breakfast to balance hormones? Marlyse: Thank you for all the work you do. Work I read your book about 1-1/2 years ago I was very encouraged when I read that anything can be healed. I think I've gone through every applicable lab and detox/protocol you have except for fatlosity. I did the labs and protocols to get help heal myself from eczema, IBS and a chronic cough I've had for 8-1/2 years. I'm so frustrated because I still have IBS and a chronic cough. I really can't say they are any better than they were. The eczema is the only thing I can say that has gotten better. I was so hopeful and now I don't know where to go from here. I just finished the mold protocol which is the last one on the list to do. I'll be doing another 7 day functional detox with the group in September. Missy: My husband blew out his bursa sack on his left knee. After several appointments it is now down to surgery or learn to live with the pain. He's an independent remodel contractor so using his knee is a constant whether doing flooring, tile, ladders, or steps. What can you recommend for a condition like this, dealing with the pain, planning for surgery? Any knee braces that would help before or after surgery? I'm sure you can help because of your trainer background and overall knowledge! Panagiota: Hello, first of all, I would like to thank you for all the information that you put out for our health! I have been a listener of your podcast for the past 6 years!! Learn so much and you have help me so much with testing and supplements! I trust your advice! My question is about chlorine in the pool. I love to swim three times a week. I love to swim in the ocean in the summers when I go home to Greece. And I use the pool at my local fitness club here in the United States for the rest of the year. What is the best way to protect and Remove the chlorine from my body Externally and internally. I know chlorine gets absorbed through the skin and through Inhaling it. Any advice will be greatly appreciated! Thank you so muchT Panagiota (Pana) Laura: Hi doctor Cabral, My Chinese medicine practicioner advised me to reduce dampness in my body, but I really love green juices and smoothie bowls—they're essential for getting my nutrients. Is there any way to incorporate them while still combating dampness? Thanks so much! Laura Thank you for tuning into this weekend's Cabral HouseCalls and be sure to check back tomorrow for our Mindset & Motivation Monday show to get your week started off right! - - - Show Notes and Resources: StephenCabral.com/3201 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!
After more than a decade on a merry-go-round, nine long-term treatment visits wondering if he would ever get it right, Bill Nielsen realized that we can misuse anything externally to fill a void internally. Drugs and alcohol are merely symptoms. "No more Band-aids on bullet wounds." This was a statement made by today's guest, Bill Nielsen. He will share his years of experience as a high-functioning and high-performing sales representative while using substances to cope with stress. His journey has taken him from the top of the mountain to the bottom of the valley. Bill Nielsen, the founder of nascent24, is a Recovery and Life Coach who supports executives and professionals who struggle with substance misuse to find freedom from dependency without having to leave their jobs, homes, or families. He combines his lived experiences with his knowledge, training, and certification as a CRSW (Certified Recovery Support Worker) to walk his clients through his proven three-step process. It is designed to get to the root cause of unhealthy behaviors and sets its clients up for a healthy and successful future. In addition to 1:1 coaching, Bill is available for sober companionship, speaking engagements, group facilitation, and as a consultant to treatment centers and other programs.
In this quick episode, Amanda discusses how to stimulate the prostate externally through pernium massages. Connect with Us: Amanda's YouTube Channel: https://www.youtube.com/channel/UCcsk4b_bQrhaaW892s7K8ow Read SMEX ED Magazine: www.smexed.com Follow Amanda on Snapchat: @the.amandaking Sign up for our email list: My Website (scroll to the bottom) Follow me on Facebook: Smex Ed Facebook If you like what you heard, don't forget to tag us on Instagram: @the.amandaking
Discovery why feeling trapped is link to suicidal ideation and discover how to free ourselves. Thrive With Leo Coaching: If you want to improve in the areas of health, wealth and/or relationships, go to www.thrivewithleo.com to begin your journey.If you or anyone you know is considering suicide or self-harm, or is anxious, depressed, upset, or needs to talk, there are people who want to help.In the US:Crisis Text Line: Text CRISIS to 741741 for free, confidential crisis counselingThe National Suicide Prevention Lifeline: 1-800-273-8255The Trevor Project: 1-866-488-7386Outside the US:The International Association for Suicide Prevention lists a number of suicide hotlines by country. Click here to find them.
Family seasonal changes within and out.I don't know about you, transitioning to a new season, is much like transitioning to.. well anything new.. There's resistance, tension and often illness and quiet time.. then.. a burst of energy!!Everyone in the family manages their energy and emotions around this, differently..In this episode.. my body knocked me down (bi-annual season change illness).. so I could be more still.. sort of:)..What does YOUR body do at this time?How do your kids work with school, seasonal and other changes?___________If you, or someone you know might need a boost with their fertility journey.. come on over to Youtube, look up "Ariel Green Andersson" and jump on Weekdays at 10AM PST most days for some encouragement and a little topic:)).See you there:).Or, here.. 1st week of the month for fertility talks! Often focus is on midlife fertility and pregnancy.all other weeks..We're lifting imperfect parenting and moms up to the light.. shining on their talents and wisdom:))..Support the showIMPERFECT PARENTING:*Free parenting meditation*https://mailchi.mp/965b821ebde2/imperfectparentingfreeminimeditation1 Free parent de-stress tips:http://bit.ly/34TmARwInstagram: @Ip_parenting Tik tok @imperfectparentingariel Website:https://imperfectparenting.netWrite me: Ariel@imperfectparenting.net______ WORKING WITH FERTILITY?Join our private Fertility Coaching Circle https://mailchi.mp/6bf27333a04d/eyl88itb3g-fertility-inner-circle-ariel-green-andersson FREE Fertility Meditation: https://mailchi.mp/00ddad27abb2/freefertilitymeditation223Instagram and Tik tok: @arielgreenanderssonWrite: Ariel@agreenbalancedlife.com*Looking to get pregnant over 40? https://bit.ly/2ZbPSdk *Experienced pregnancy loss? I have a...
Topics covered in this episode: Python 3.13.0 released Oct 7 PEP 759 – External Wheel Hosting pytest-freethreaded pytest-edit Extras Joke Watch on YouTube About the show Sponsored by ScoutAPM: pythonbytes.fm/scout Connect with the hosts Michael: @mkennedy@fosstodon.org Brian: @brianokken@fosstodon.org Show: @pythonbytes@fosstodon.org Join us on YouTube at pythonbytes.fm/live to be part of the audience. Usually Monday at 10am PT. Older video versions available there too. Finally, if you want an artisanal, hand-crafted digest of every week of the show notes in email form? Add your name and email to our friends of the show list, we'll never share it. Brian #1: Python 3.13.0 released Oct 7 That's today! What's New In Python 3.13 Interpreter (REPL) improvements exit works (really, this is worth the release right here) Multiline editing with history preservation. history sticks around between sessions Direct support for REPL-specific commands like help, exit, and quit, without the need to call them as functions. Prompts and tracebacks with color enabled by default. Interactive help browsing using F1 with a separate command history. History browsing using F2 that skips output as well as the >>> and … prompts. “Paste mode” with F3 that makes pasting larger blocks of code easier (press F3 again to return to the regular prompt). exit now works without parens Improved error messages Colorful tracebacks Better messages for naming a script/module the same name as a stdlib module. naming a script/module the same name as an installed third party module. misspelling a keyword argument Free threaded CPython Included in official installers on Windows and macOS Read these links to figure out how - it's not turned on by default Lot's more. see the What's new page Michael #2: PEP 759 – External Wheel Hosting pypi.org ships over 66 petabytes / month backed by Fastly There are hard project size limits for publishers to PyPI We can host the essence of a .whl as a .rim file, then allow an external download URL Security: Several factors as described in this proposal should mitigate security concerns with externally hosted wheels, such as: Wheel file checksums MUST be included in .rim files, and once uploaded cannot be changed. Since the checksum stored on PyPI is immutable and required, it is not possible to spoof an external wheel file, even if the owning organization lost control of their hosting domain. Externally hosted wheels MUST be served over HTTPS. In order to serve externally hosted wheels, organizations MUST be approved by the PyPI admins. Brian #3: pytest-freethreaded PyCon JP 2024 Team: This extension was created at PyCon JP sprints with Anthony Shaw and 7 other folks listed in credits. “A pytest plugin for helping verify that your tests and libraries are thread-safe with the Python 3.13 experimental freethreaded mode.” Testing your project for compatibility with freethreaded Python. Testing in single thread doesn't test that. Neither does testing with pytest-xdist, because it uses multiprocessing to parallelize tests. So, Ant and others “made this plugin to help you run your tests in a thread-pool with the GIL disabled, to help you identify if your tests are thread-safe.” “And the first library we tested it on (which was marked as compatible) caused a segmentation fault in CPython! So you should give this a go if you're a package maintainer.” Michael #4: pytest-edit A simple Pytest plugin for opening editor on the failed tests. Type pytest --edit to open the failing test code Be sure to set your favorite editor in the ENV variables Extras Michael: New way to explore Talk Python courses via topics This has been in our mobile apps since their rewrite but finally comes to the web Let's go easy on PyPI, OK? essay Hynek's video: uv IS the Future of Python Packaging djade-pre-commit Polyfill.io, BootCDN, Bootcss, Staticfile attack traced to 1 operator PurgeCSS CLI Python 3.12.7 released Incremental GC and pushing back the 3.13.0 release uv making the rounds LLM fatigue, is it real? Take the Python Developers Survey 2024 Joke: Funny 404 pages We have something at least interesting at pythonbytes.fm
In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the University of Iowa. Shuchita shares her first-time experiences at the HighEdWeb conference and dives into her upcoming presentation on social media analytics. She offers valuable insights on how admissions teams can leverage data to optimize content and engagement across platforms like Instagram, Facebook, and X (formerly Twitter).Key TakeawaysSocial media analytics are crucial for understanding audience engagement and content performance.The engagement rate per post by followers and the engagement rate per post by reach are two essential metrics for evaluating content.User-generated content and campus-related visuals tend to perform best during certain times of the year.Monthly reports that break down metrics into specific categories (e.g., athletics, campus scenes) help inform future content strategies.Don't be afraid of data—it's critical to understanding your content's effectiveness.What is Shuchita's presentation about, and what should attendees expect?Shuchita's presentation at HighEdWeb focuses on social media analytics, specifically how to make the most of the data that admissions teams collect. She encourages social media managers to understand what keeps their audience coming back by focusing on three key areas: gathering user-generated content, leveraging Instagram Reels, and engaging actively with their audience. Since Instagram's algorithm now prioritizes engagement, understanding how to boost it has become crucial for higher ed marketers. This session is a must-attend for anyone wanting to optimize their social media strategies using simple, data-driven steps.How can overwhelmed social media managers stay focused?Shuchita acknowledges that managing social media, especially for admissions, can feel overwhelming, particularly with the sheer number of platforms and tools available today. Her advice? Take a step back and disconnect if needed. It's important to avoid burnout, especially if social media plays a large part in both professional and personal lives. The key is to focus on the metrics that matter most—engagement rate per post by followers and by reach—rather than getting lost in endless data points. By breaking down metrics and focusing on user-generated content, campus visuals, and seasonal trends, marketers can make more informed decisions without feeling overwhelmed.What metrics should higher ed social teams focus on?Shuchita uses two core metrics to evaluate the performance of her content: engagement rate per post by followers and engagement rate per post by reach. Engagement by followers helps determine how the audience interacts with a post about the number of followers at the time of posting. This is especially useful for gauging the success of campus-centric visuals, athletic posts, and user-generated content. Engagement by reach, on the other hand, focuses on how well posts like deadline notifications or important updates perform in reaching a broader audience, even if engagement isn't as high. By keeping track of these metrics, social media teams can better assess what content works and adjust their strategies accordingly.How does Shuchita use benchmarks to guide her social media strategy?Shuchita's approach is a mix of internal and external benchmarking. Internally, her team at the University of Iowa has built benchmarks based on the past two years of data, giving them realistic goals for engagement and content performance. Externally, she keeps an eye on industry standards from platforms like Hootsuite, Rival IQ, and Sprout Social. These external benchmarks help her understand where her institution stands in comparison to broader higher education trends. Although the University of Iowa's account may be smaller than some industry averages, these comparisons offer valuable context, allowing her to refine her strategy.To dive deeper into social media analytics and how to use them effectively for higher education marketing, listen to the full episode of The Higher Ed pulse. Shuchita's expert insights are a must-hear for anyone looking to fine-tune their social media approach in higher ed. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
Venezuela's transformation into a narco-state is the result of a complex interplay of political corruption, economic decline, and strategic alliances with criminal organizations. Over the past few decades, Venezuela's government, led first by Hugo Chávez and then by Nicolás Maduro, has become deeply involved in the drug trade, with high-ranking officials, including military officers, actively participating in narcotrafficking through networks like the Cartel of the Suns. This cartel uses Venezuela's strategic location as a transit point for Colombian cocaine, leveraging state resources and military power to facilitate drug trafficking and protect criminal operations. The government's collusion with criminal enterprises has eroded the rule of law, weakened public institutions, and created an environment of impunity where violence and corruption thrive.The impact of Venezuela's descent into a narco-state has been devastating both domestically and regionally. Internally, the alignment between the state and criminal organizations has led to widespread violence, poverty, and a breakdown of social order, leaving ordinary Venezuelans to suffer under a regime that prioritizes its survival and financial gain over the welfare of its people. Externally, Venezuela's role as a hub for drug trafficking has contributed to regional instability, strained diplomatic relations, and triggered a massive refugee crisis as millions flee the country's economic collapse and violence. Despite international sanctions and diplomatic efforts, the Maduro regime remains entrenched, relying on drug trade revenues to maintain power, making the prospects for meaningful change or recovery increasingly uncertain.(commercial at 9:28)to contact me:bobbycapucci@protonmail.com
Venezuela's transformation into a narco-state is the result of a complex interplay of political corruption, economic decline, and strategic alliances with criminal organizations. Over the past few decades, Venezuela's government, led first by Hugo Chávez and then by Nicolás Maduro, has become deeply involved in the drug trade, with high-ranking officials, including military officers, actively participating in narcotrafficking through networks like the Cartel of the Suns. This cartel uses Venezuela's strategic location as a transit point for Colombian cocaine, leveraging state resources and military power to facilitate drug trafficking and protect criminal operations. The government's collusion with criminal enterprises has eroded the rule of law, weakened public institutions, and created an environment of impunity where violence and corruption thrive.The impact of Venezuela's descent into a narco-state has been devastating both domestically and regionally. Internally, the alignment between the state and criminal organizations has led to widespread violence, poverty, and a breakdown of social order, leaving ordinary Venezuelans to suffer under a regime that prioritizes its survival and financial gain over the welfare of its people. Externally, Venezuela's role as a hub for drug trafficking has contributed to regional instability, strained diplomatic relations, and triggered a massive refugee crisis as millions flee the country's economic collapse and violence. Despite international sanctions and diplomatic efforts, the Maduro regime remains entrenched, relying on drug trade revenues to maintain power, making the prospects for meaningful change or recovery increasingly uncertain.(commercial at 9:28)to contact me:bobbycapucci@protonmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.
The Two Mountains and Moral Clarity
Text us your thoughts on this episodeWe kick off our miniseries on software costs. They are accounted for using two different models depending on whether the software is used internally or externally. In this episode we focus on the external use model applicable to software to be sold, leased, or otherwise marketed as a separate product or embedded within a product or process.In this episode, we discuss:3:20 – How to determine whether the internal use or externally-marketed software models apply 10:08 – An overview of the externally marketed software model (ASC 985-20)11:25 – When technological feasibility of software is established19:55 – The types of costs capitalized under the model for externally marketed software22:40 – Practical challenges in applying the externally marketed software model27:55 – Applying the guidance to Artificial Intelligence (AI) 31:10 – An update on the FASB's software costs projectFor more information, see chapter 2 of our Software costs guide. Additionally, follow this podcast on your favorite podcast app for more episodes. Mike Coleman is a partner in PwC's National Office who specializes in accounting for revenue and software arrangements and has served technology clients for much of his career. In addition, Mike has represented the firm on the AICPA Software Task Force.Pat Durbin is a Deputy Chief Accountant in PwC's National Office. He has over 30 years of experience consulting with our clients and engagement teams on complex accounting matters, including issues related to revenue, compensation, income taxes, and inventory under both US GAAP and IFRS.Heather Horn is the PwC National Office Sustainability & Thought Leader, responsible for developing our communications strategy and conveying firm positions on accounting, financial reporting, and sustainability matters. In addition, she is part of PwC's global sustainability leadership team, developing interpretive guidance and consulting with companies as they transition from voluntary to mandatory sustainability reporting. She is also the engaging host of PwC's quarterly webcast series.Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to us_podcast@pwc.com.
How to keep your business growing when sales are slow, and to do it authentically? Connect more internally: with your deep source of security, compassion, creativity... Connect more externally: with friends, colleagues, acquaintances who have some interest in your work. The tougher the times, the more we need to connect. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
Eight months into Israel's war in Gaza, a string of standoffs, schisms and ultimatums have brought Prime Minister Benjamin Netanyahu's emergency war cabinet to the brink of collapse and raised the prospect that his own coalition could follow, possibly leading to new elections.Externally, the embattled prime minister is under growing pressure from the public to bring home Israel's remaining hostages and from the Biden administration to reach a cease-fire agreement with Hamas. Within his unity government, formed less than a week after the deadly militant attacks on Oct. 7, he is contending with rebellions by allies and opponents alike.Today, “Post Reports” host Martine Powers speaks with Jerusalem bureau chief Steve Hendrix about the external and internal pressures Netanyahu faces during is facing amidst a critical moment in the war in Gaza.Today's show was produced by Emma Talkoff, with help from Ariel Plotnick. It was edited by Monica Campbell and mixed by Sean Carter. Thanks to Lior Soroka.Subscribe to The Washington Post here.
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