Podcast appearances and mentions of marisa cali

"Burnout to Balance: Prioritize and Thrive in '25" Today, executives face a mandate: "Grow revenue while reducing costs." This mantra permeates the US government, public and private companies.   Random tactics and endless “to do” lists lead to burnout and loss of your top performers—costing millions in lost brand repute, revenue, workers compensation, and indefinite medical leave.   If you're feeling the sting of burnout, give a listen to this episode. You will learn:

"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86)   It can cost bad actors less than $150 to create a fake (or "pink slime") news site and mess with your company's brand. We're deep into the USA election season, and we're watching this train wreck unfold.   Don't let misinformation ruin your hard-earned reputation. Listen to this episode, where we welcome Jack Brewster of NewsGuard. They are committed to providing transparent tools to counter fake news for marketers, leaders, and democracies.   Summary:   Here's what you can do to protect your brand:   1. Practice “pre-bunking” across the company. Jack recommends that "readers should be informed about sources that often share misinformation so they can critically evaluate the information they encounter." 2. Before you take the content seriously, copy the story into Google. See the source. Are they a Tier 1, credible site? 3. Embrace a healthy media diet. Cut your social media consumption by just five minutes a day (please avoid using Facebook, Instagram, and X as your "go-to" news feeds). Divert that energy to Tier 1 sources. 4. Refine your critical thinking skills. A lot of my CEO and CMO clients have young, inexperienced team members running their content and communications strategies. It's incumbent on their leaders to help them build critical thinking and strategic muscles. Invest in courses, such as "Developing Critical Thinking Skills" by my fellow LinkedIn Learning instructor Becki Salzman. 5. When using generative AI tools to brainstorm or summarize, ask the tool for exact sources and the URL to that source. Then test that URL. Some will not work!   Show Links: Follow Jack Brewster's work, and subscribe to NewsGuard's free “Reality Check” e-news:https://www.newsguardtech.com/about/ Facing company or career transition? Join us October 17-20 for “The Midlife Innovator” Retreat at MEA Santa Fe, New Mexico (USA). Details and registration:bit.ly/clic24santafe Want to overcome career isolation and propel growth? Apply to the Marketing Growth Leaders peer community: marketinggrowthleaders.com Don't miss another episode. Register for our private “know ahead” list at themindfulmarketer.com. Like what you heard? Please leave us an Apple Podcast review. Spread the love! Meanwhile, we're sending love to our production team: Alexander Connolly,  

“Four Big Customer Growth Unlocks” with HomeServe USA's CMO, Andy Yost   There has never been a better time for marketers to lead growth initiatives--yet many are mired in overwhelming and misaligned priorities. That clouds their ability to design new futures and test growth hypotheses.   Hear how Andy Yost is testing and discovering new revenue streams without alienating teams at this 20-year-old brand. HomeServe USA offers nearly 5 million homeowners affordable emergency service plans and protection from expensive and unexpected repairs. We cover simple ways to make trust tangible, building hypotheses, setting clear priorities, picking metrics that matter, and more. You will also hear details on CLIC '24: Digital Innovation Day. This marks our 8th innovation cohort in NYC (May 1-2).   Thank you for being a loyal listener.   A hearty THANK YOU to our superstar production team: Alexander Connolly,  

Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen. We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee, stakeholder, and customer communities.  This episode outlines three common obstacles to community success: fear of self-promotion, the “overconfidence versus competence” dilemma, and the “network versus grapevine” distinction.   **Show Highlights & Resources**   - Join our 8th CMOs Leading Innovation Conference "Digital Innovation Day" happening on May 1-2 in New York City. Visit bit.ly/clic24nyc   - Order "Rising Together" by Sally Helgesen on Amazon tinyurl.com/risingsallybook   - Stay ahead of the curve by registering for our "know ahead" list at themindfulmarketer.com, ensuring you never miss an episode.   A big thank you to our dedicated production team: Alex Connolly, Marisa Cali, and Bill Connolly, for their exceptional work.    Like what you heard? Please leave us a review on Apple Podcasts and share the love.

“Smart Recruiting Strategies in an AI Powered World” with CoStar Group's Kirstine Wilson The Wall Street Journal recently reported that 85% of 1,000 U.S. professionals surveyed are thinking about changing jobs this year. This represents an 18-point surge from 2023. Why do this report (and episode) matter? Because promotions and job searches have become even more competitive. With AI vying for certain jobs, we need to be more articulate, strategic, and connected than ever. A high-quality network gets you interviews, not an assembly line of AI-generated cover letters. Episode 81 show highlights include:   New ways that CoStar is hiring creative talent (and you can, too). Messaging and outreach methods that help you get attention. Why AI cover letters fail to captivate recruiters. How to request strategic introductions—and skip the resume blasting.   The pros and cons of the “executive profile on a page.”   We went live in Washington, DC with CoStar Group, Inc.'s VP of Talent Acquisition, Kirstine Wilson. In her role as lead recruiter, Kirstine has spearheaded more than 3,000 hires for this public global company with a current market cap of $33.3B. During this episode, we hope you discover a new idea to land that important interview! Join our 2024 “know ahead” show and retreat list now—register at themindfulmarketer.com.   Thank you for being a loyal listener. Join us for the next show on March 1 with return guest, seven-time leadership author Sally Helgesen. March is book giveaway month!   A hearty THANK YOU to our superstar production team: Alex Connolly,  

How Marketing Can Be an Ally for Truth” with Eric Schurenberg   In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline. Those qualities are needed more than ever: across every institution, facts are under attack. Some media and tech leaders stoke polarization. AI hallucination and nefarious bots are not the only sources.   A zealous quest for market dominance and ad revenues also squanders trust.   What can we do to earn it back to preserve our brand, cultivate customer trust, and restore civil discourse?   Former Inc. and FastCompany CEO Eric Schurenberg joined Lisa in the studio for this important conversation. He currently leads the Alliance for Trust in Media.   Episode 77 is packed with practical strategies to improve your search for the truth and cultivate wisdom, including: How to apply the Wisdom Pyramid in your daily decisions. (credit to Chip Conley from Episode 67) The three questions every leader needs to ask to verify information: Is this designed to trigger an emotional response? How likely could this be true? What if I pause before sharing it? The danger of “talking your book” – tooting a customer's or partner's horn without fully disclosing the nature of your relationship. (some analysts are shameless about this). How to design your news feed wisely, and Eric's daily “truth training” habits. BONUS: fun pilot stories from Eric and Lisa (31:20). A hearty THANK YOU to our superstar production team: Alex Connolly,  

Marisa Cali of Live on Social Now joins Gary Ruplinger to discuss virtual events, their relevance in 2023 and beyond, and more.

Generative AI: What CMOs Need to Know

Episode 75: “EX and CX: The Marketer's Magic Formula” with Tiffani Bova     “The fastest way to get customers to love your brand is to get employees to love their job."   In this episode, you will find out why old beliefs that “the customer is number one” are no longer true—nor sustainable.   We welcomed Salesforce's Chief Growth Evangelist, Tiffani Bova, to the studio. Her deep research of over 4,000 executives forms a strong foundation for this session, and her newest book. Show highlights include:   What EX means? “a method to design and deliver simple and personalized employee experiences that feel unique to our company-- in an effort to drive better business outcomes.” The distinction between HR and EX – and why EX is NOT job #1 of your HR team. The smart move behind “One Stupid Thing:” How a Vancouver-based unicorn CEO drove higher valuation and team engagement scores. Simple strategies to overcome low technology adoption rates (hovering 24%) Tiffani's favorite metrics to align EX and CX To celebrate our 75th show, we gave away copies of her newest book,” The Experience Mindset." Congratulations to our winners - Kristin Mitra and David Lopez.   Special thanks to our superstar production team: Alex Connolly, Bill Connolly, Glen Macdonell, and Marisa Cali. LIKE OUR SHOW? Please leave us a 5 star review on Apple Podcast. We love our loyal listeners!   P.S. Don't miss a future show – register for our private “know ahead” list at themindfulmarketer.com   SHOW NOTES AND BONUSES: CMOs Leading Innovation Conference (CLIC '23) – our 7th cohort gathers Nov. 2-3 in Nashville, TN USA. Details/registration here:Tinyurl.com/clic2023 HBR article: This includes key insights on the revenue upside potential from aligning EX and CX initiatives: https://hbr.org/2022/03/research-how-employee-experience-impacts-your-bottom-line LinkedIn Live Replay with Tiffani & Lisa (36 minutes):https://www.linkedin.com/events/cxandex-themarketer-smagicformu7087413132049965056/comments/ The Experience Mindset order link:https://tinyurl.com/tiffaniexperience Episode 76: “Ask Me Anything!” Send your customer, career, or marketing strategy questions to lisa@lisanirell.comwith “AMA September 1 question” in the Subject line. We will send you the invitation link (free).  

In Episode 74 of The Mindful Marketer, we explored a common cause of leadership and team breakdowns: Ego Myopia. The session highlights include: * Where you might be practicing ego myopia without knowing it * The most common ego myopia move among marketing leaders * Three ways to transform ego myopia today—and definitions * Wisdom discussion – “Seeing what is below the surface and beyond the obvious.” * How to unravel the misunderstandings about power * How marketers can plug “power leaks” We also gave away copies of Eric's new book, "Leadership Breakdown: How Conscious Leaders Generate Breakthroughs That Enrich Business and the World." Congratulations to our winners, @Sherry Grote and @Mahesh Thakur! Special thanks to our superstar production team: Alex Connolly, Bill Connolly, Glen Macdonell, and Marisa Cali. Your additional resources: The CMOs Leading Innovation Conference invitation: https://tinyurl.com/baukaakc “Leadership Breakdown” book – Amazon order link here: https://tinyurl.com/egomyopia Join us for our next show on August 4 with @TiffaniBova from Salesforce. It's another book giveaway and deep dive into “EX and CX: The Marketer's Magic Formula.”

Get ready for a lively and laughter-filled episode of Locally Owned Murfreesboro...the Podcast! Hosts Missy Lay and Marisa Cali are joined by Austin and Kristen Goodman, the dynamic duo behind 615 Media. Prepare for an entertaining exploration of real estate photography, videography, and all things cool content creation! Austin and Kristen have mastered the art of making properties shine through jaw-dropping photography and captivating videos. But their talents don't stop there! From epic travel pics to snazzy social media campaigns, they've got the creative game on lockdown. Join the conversation as the hosts and guests delve into the nitty-gritty of their craft. Discover their secret sauce for creating eye-catching visuals that leave clients in awe. From out-of-this-world angles to behind-the-scenes bloopers, this episode is packed with hilarious anecdotes and valuable insights. But it doesn't stop at shutter clicks! Missy, Marisa, Austin, and Kristen take a wild ride exploring the exciting world of locally owned businesses in Murfreesboro. Uncover the hidden gems and community connections that make the local scene thrive. Get ready to laugh, learn, and be inspired! Tune in to Locally Owned Murfreesboro...the Podcast as Missy Lay, Marisa Cali, Austin Goodman, and Kristen Goodman bring the fun and creativity of real estate photography and content creation to your eardrums!

This isn't the first show we've done about live streaming or the importance of video... But this chat with Marisa talks about it specifically from a producer perspective. We know video is important, and on this episode we learn so much about what a "simu-live" is, important elements of your recording environment, show prep, and more. Whether you've already been doing live video or not, this is a great episode to get you thinking through the strategies and tactics that are important to focus on! From Marisa - Freebie: The Ultimate Live Stream Prep Checklist: liveshowprep.com Our guest Marisa Cali has managed and grown her own consulting business since 2015 and embraces the benefits (and challenges!) of the work-from-anywhere lifestyle. In April 2020, she launched the Live on Social Now Productions division of her marketing consulting business which blends her love of tech, project management, and creativity. Over the last 4 years, Marisa has had the pleasure of working with exceptional corporate and educational institution partners to execute virtual events, exclusive fireside chats, inspirational keynotes, video podcasts that build community, and corporate events that don't suck! In May she launched Resilient Events, along with Jon Harris, on 100TV network, the one-stop destination for exclusive weekly shows by independent creators. Resilient Events highlights the constantly changing world of events, its highs and lows, and why that's led them to believe that resilience is a foundational mindset for success in events, business, and life. Marisa's book recos: "The 4 Agreements" by Don Miguel Ruiz "Selling Boldly" by Alex Goldfayn VIDEO: We recorded this one live (naturally!) if you'd like to watch it. ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 127 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Local. Community. Connection. Missy Lay and Marisa Cali get to know each other and explain why they decided to launch this podcast together. For more information on the podcast, follow us on Instagram at @locallyownedboro. Thank you Mikey Geiger for our theme music goodness. All episodes recorded and produced locally in Murfreesboro, TN at Spread The Positive Productions Studio.

Craig Elsten is rejoined by Marisa Cali for a bit of a departure on the Crossing Streams feed, as we recap the finales of two of the longest-running reality TV competition shows out there, Survivor 41 and The Challenge 37: Spies, Lies and Allies. First off, why do Craig and Marisa watch these two shows, and if you haven't, what might they offer you? Then, they go deep on the finales, and the winners, of the respective seasons.

Ted Lasso's second season was one of the most anticipated television programs of 2021. Did it live up to expectations, or were the expectations unfairly set? Craig Elsten and Marisa Cali reconvene for their third Ted Lasso podcast of the season, going through each of the storylines they liked, and the ones they (really) didn't like.

The first season of Ted Lasso was almost universally hailed as a top entry in 2020. Season Two is more popular than ever, but it's also been met with mixed reviews and some backlash. In this week's episode, Craig Elsten and Marisa Cali get into what Ted Lasso has been this season, and what it hasn't been. Did the show get too cute for its own good, and has it added some needed darkness in the last two episodes? What does everyone expect from this comedy? We get into it all, episode by episode from 3 to 7.

Craig Elsten is joined by Marisa Cali to talk about what makes Ted Lasso such a universally beloved show, before diving into the first two episodes of Season Two, and how they are taking main characters from the first season into entirely different arcs.

This is “Events: demystified” brought to you by Tree-Fan Events with your Host, Anca. On today's show I have Marisa Cali, a virtual event producer from San Diego who supports the advancements of women in sports and inspires her community to be present for the conversations that matter. A few fun facts about Marisa: mindfulness & meditation has helped her tremendously and she hopes to inspire this practice in others as well, women in tech is something she's passionate about and encourages other women to not be afraid of, work/life balance is the key to business growth. During today's episode we will touch on and discuss topics such as: the most significant barrier that to overcome as a woman working in a predominately male-dominated niche what does it mean to stand in your power as a female live-streamer do's and dont's of Live Streaming fool-proof streaming strategy balance work and life responsibilities ————————— You can find Marisa on these channels: http://www.instagram.com/liveonsocialnow http://www.twitter.com/liveonsocialnow http://www.liveonsocialnow.com ————————— For event and podcast updates, tips, and tricks of the trades, follow us here or on these Social Media on these channels: Instagram: https://www.instagram.com/eventsdemystifiedpodcast Patreon: https://www.patreon.com/eventsdemystified Podcast Website: https://eventsdemystified.com ————————— Tree-Fan Event's Hybrid Event Production Services: https://treefanevents.com/hybrid-event-services/ ————————— If you liked what you heard, please show us some love by subscribing to this podcast on Spotify, Apple Podcasts, Google Podcasts, or your favorite listening platform. By leaving a great review and hitting the 5 stars, you make this Podcast visible to other listeners with the same interests as you. Here's to many successful hybrid events! Until next time! --- Send in a voice message: https://anchor.fm/eventsdemystified/message Support this podcast: https://anchor.fm/eventsdemystified/support

Host Alex Zatarain sits down with live stream producer and business marketing consultant Marisa Cali on the third edition of Candidly Human. This episode goes into business, how it has changed during the pandemic, the Fair Weather Pod, and more.

It's Wednesday, March 24th, 2021. I'm Hoda, Co-founder, and CEO of Stock Card.    I looked into the stock market indices' movements and dug into two companies suggested by Marisa Cali and Joyanta Raksmith as Starter Portfolio's picks in March. The two stocks (#BLNK and #BRK.B) couldn't be any more different but happened to share a passion for electric vehicles' future.   

As a live stream producer, Marisa helps you stay present and engaging. She is passionate about building community and providing inspiration to women entrepreneurs. She loves practicing mindfulness, hiking in the mountains, and watching sports.Connect with Marisahttps://www.liveonsocialnow.comhttp://www.linkedin.com/in/calimarisaConnect with Russ https://russjohns.com/https://thepiratesyndicate.com/https://nextstepnext.com/https://www.linkedin.com/in/nextstepnext/Please subscribe to the #PirateBroadcast™ YouTube channel!!!Live Stream Link - https://youtu.be/emE6CHDW1qk

To view the blog post, click here.To learn more about Daniel, click here.To learn more about Marisa, click here. Daniel GlickmanMarisa is a LinkedIn strategy and live streaming expert. She helps businesses and people get views and engagement on LinkedIn. In fact, we're going live on LinkedIn here. That's pretty much all I know how to do. So I'm psyched to have Marissa with us today. Hi, Marissa. Marisa CaliHi, Daniel. How are you? Daniel GlickmanGood. I'm working from home as you can see. Marisa CaliI'm not working from home, but it's a good day here. It's what, Tuesday? I don't remember what day it is; the days kind of mesh together during the lockdown. But I'm happy to be here with you today. To talk all about LinkedIn. Daniel GlickmanSo let's talk about LinkedIn strategy. I know LinkedIn is a bit different than the other social networks. And somebody told me, that if you don't do five hours a day, commenting on people's posts and doing one on one share, you're never gonna get any reach. Is this true? Marisa CaliYes and No. A lot of people will focus on saying a lot of things. I'm going to post every day and spend a lot of time on making a really fancy video. And then it gets two likes. When you're building your network, a lot of people will shy away from commenting and engaging with people. That is what will put you in a better light on LinkedIn. Get in front of the people that you need to get in front of. But before that, if your profiles are not up to date in terms of "what are you targeting, who are you targeting, who would you like to work with, what is your background, what have you done before?" If you don't do that first and you start engaging, people are going to go to your profile and ask, "Who is this person?" Especially if you're not well known. And I think that's where a lot of people get misconstrued. I updated my profile, and I'm posting, but no one's seeing me. You have to do everything. And it doesn't take a lot of time. I would say between an hour to two hours a day. If you have a strategy in place, it's definitely something that will be beneficial for you. And the tactics that are working on LinkedIn has definitely changed in the last four months because everyone's online. So you have to be a little bit more strategic on how you do your outreach and what that outreach looks like. Daniel GlickmanWhat is the goal of LinkedIn as a social network? What are we trying to achieve? What is it perfectly designed for? Marisa CaliIn the business world, it is designed for your personal brand. A lot of people will shy away from that word. They don't think that they are a personal brand. But we are. It's how we come across digitally. There's a lot of people that will go on LinkedIn and say, "I'm going to target b2b because that's where the money is. And I'm going to sell to all these people and send a bunch of spam messages." And people will check out your profile and say, "This person has not been in the industry very long. They don't have many testimonials. They don't have a lot of examples of their work." And that can build a disingenuous way for how someone can interact with you. A lot of people will say, "I don't have a personal brand. It's not about me, it's about selling my services." But you need to be trusted. It's hard for people to grasp that, because I think they shy away from the word brand. But we all are a brand. For example, I'm wearing yellow right now. That's not my brand colors. I should have worn a brand thing. But I've been wearing yellow in a lot of things. And it's just a thing that I do now. Or even my headband. You're like, "Oh, you haven't worn a headband in a long time." I didn't know you were paying attention to what I was wearing on my head. And I know that doesn't translate to what I do in terms of LinkedIn strategy and coaching. But it makes you memorable. How are you memorable in the industry? Daniel GlickmanThat is interesting, because I used to think that nobody's watching me on LinkedIn. And then I would get comments from people without meat. They would say, "I noticed that you cut your hair last month." It would be very specific details. So they do watch. And they will notice a tidbit, but it's not necessary for the whole thing to be 100%. It's little bits and pieces. Marisa CaliIt's like a peek inside your life. Then they go and check out your profile or they check your website. There will be people that will check you and then never send you a message because they made a judgement based on your online presence. Daniel GlickmanAs a personal brand, what is my goal on LinkedIn? Is it to create a set number of followers and reached engagement? Track the number of inbound views of my profiles? Is it both? Marisa CaliI think it's a mixture of all of those. Just depends on what your goals are. You can be strategic in how you're showing up on LinkedIn and who you're targeting, and never post because you're in the messages. Or you're engaging with people on their posts and becoming recognizable that way but you never post anything yourself. For example, I'm working with an author right now. And his book is being released in late August. Right now, we're targeting outreach in terms of publicizing a media tour. His profile is also very important in terms of numbers, because we want to help with engagement. We want him to be known when that book comes out, and he's a five time best selling author. So he's known to a lot of people, but now we're trying to expand that reach out from the existing network that he's done because he can't do speaking gigs anymore. They're all virtual speaking gigs and digital sales. It's not just shaking hands and kissing babies. Now he has to be online and it's a mixture of all of those things - engagement views, website traffic newsletter, signups. I'm focusing on LinkedIn, but I need to have an understanding of all of those other things in order for it to be effective. Daniel GlickmanCan you show us an example along with the kind of content that is used? Marisa CaliSo this woman I worked with for a few months owns a youth soccer club. She's also a military spouse, so a lot of the content that she was working on for her social profiles was focused on the kids. So she didn't have much of a LinkedIn presence. Now she is getting invited on LinkedIn lives. She's posting quotes that means something to her. The engagement is not astronomical, but when people think about a youth program for kids, she's connecting with the moms and dads that would potentially sign up for the program. So her strategy is about building her name within the women sports industry, so that she can get speaking gigs. She can get invited to conferences once COVID stops. And it's all based around things that she's passionate about - entrepreneurship, military spouse advocacy, and sports. That's just one example of Amy doing stuff with her personal brand on LinkedIn. Daniel GlickmanShe's sticking to a topic and really showcasing her expertise. LinkedIn is about showing what we're good at through the content. I got another question - I know when people get connection requests every day on LinkedIn, a lot of them are people in the sales profession. Or even professions that don't really reflect my circle of expertise. Should I or should I not accept such requests? Is there a benefit to having a large number of connections? Do I want to grow it as much as possible? Marisa CaliThis comes back to your goals. Are you looking to be a small seminar speaker? Or are you looking to collaborate and white label some of your services with other people in the same industry? It can get overwhelming; I have 35 open connection requests because their message was salesy, and that's not very authentic. They're just trying to do as much outreach as they can. I'm not going to trust them right away, so I just leave them pending and it's not a big deal. But when you are trying to reach the masses, you accept every request that comes your way because you are trying to sell something. But if you're trying to work one on one with people, then maybe you should be a little more selective because you don't want to be sold to. I think people sell and make products for marketers. If we love a product, we're going to talk about it because we're marketers. We're gonna make a story, we're gonna make a video. We're going to do all this stuff, which is like free marketing. So I think you do have to be a little selective depending on what your goals are for LinkedIn. Daniel GlickmanIt's like the opposite of Facebook, where your level of engagement with your audience is important. So if you get a lot of fake followers, it actually harms you on LinkedIn. It's just a question of your strategic goal. Who do you want? So let's talk about video. There's live video and video posts. On other platforms, videos does much better. I've heard that text does better on LinkedIn. What kind of data do you have on this? Marisa CaliSo this bookseller was not doing much video at all. They were doing YouTube, but didn't share it on social. And the way that we're putting the video out on social has been well received. He was not posting any video at all on his platform until we started working together. These videos are really well received; almost 6000 views and 37 comments. By mid June, we were at 5400 connections and now we're close to 6200. So it's definitely helped grow his network. Once COVID hit, more people were posting video. But there are people and other industries that have not embraced video and the power it brings your brand. Daniel GlickmanSo what you're seeing is that video performs better than text. Marisa CaliLong text posts and video perform the best. Daniel GlickmanSo he combined both long text and video. Does the same apply for live stream? For instance, for this live video, is it better if I throw in a long descriptive text? Marisa CaliYes. Live right now is tricky on LinkedIn. We're not seeing as much engagement on there and I think it has to do with the interface and how LinkedIn live notifies all of your followers. It'll say Daniel is live on LinkedIn. But a lot of people are still not open to the live activity. People watch Facebook live and YouTube. But I don't think people are watching LinkedIn live because it takes up the whole window, whether you're on your phone or desktop. You can't multitask on LinkedIn. It's good to have it because you can repurpose it, you can showcase yourself, but I'm not seeing as much engagement on LinkedIn live. But other platforms, there is benefits to that. Daniel GlickmanRight, and that's what I'm seeing as well. And I'm going to repurpose this particular live for the podcast or on video for the blog. That's where this came from. I'm broadcasting and multicasting LinkedIn, Facebook, and Twitter at the same time. It's easy enough to do. I agree that there's an issue with notification. And you can't pre scheduled and say "come and watch me today." Marisa CaliHopefully they're changing that. I know they've slowed down their approvals for LinkedIn live. I think under 2000 people have it. I don't know of any one outside of the sales and marketing world that has it. I don't know if that means they're going to change it to a different interface. And LinkedIn is going to do stories eventually, too. I know that's coming out soon because it's in the settings. They wouldn't put it there if they weren't going to do anything with it. Daniel GlickmanLinkedIn stories is a big experiment. Will it be taken over by nonsense? Would it be for job posters looking for job seekers? And of course, those who pick it up first, might do best. So let's talk a little bit about LinkedIn pages. They don't seem to be very popular or have gained a lot of traction. I have yet to see a LinkedIn page that has a massive following or active engagement. Is it just another showcase page for your company? Or are there examples of companies that have actually utilized their LinkedIn page for real success? Marisa CaliI manage a LinkedIn page for the co-working space that I'm at right now and there's many different personalities that represent the brand. It's really a broadcast place; we not only send different messages to the members of the community, but also to potential members so they can see the value we have to offer. And there's a lot more engagement because everyone is working remotely. So there is more communication on that. It does require some active outreach to generate business from the people that represent that brand, which then results in traffic moving to that page. So there is a direct correlation between posting on the page and sharing it on your profile in regards to elevating that brand. You can't just say, "I'm gonna post on the page and then it's done." It's a two fold type strategy because that person is representing the brand as an employee, but they're not going to post a personal anecdote because it is their opinion; their opinion does not represent the brand. So it depends on the industry that you're in. And I have seen some pages that are very active. This one sales related page, I think they got onto it early, has over 600,000 followers. To me, that is huge! I don't understand it. I don't see results like this currently. But it is important to have that validation for your business and your brand. Even for the most simple startup, where you might not launch your product until next year, you need to have that presence so you can keep people in the loop on what's coming up. You could even have a live show or your podcast on your LinkedIn company page. Because you might not always want to share all of your stuff on your page. Then you can outsource it to people like me. I'm an admin to eight different pages right now. If any of those clients need me to share something on their profile, it's not me logging in. It depends on the strategy, which can change based off of your client's needs and the other marketing outlets they have in place. Do they have an email list? Do they have other social profiles that coexists with LinkedIn? It's not like LinkedIn is all they have. Daniel GlickmanSo to wrap this up - for those of us who are thinking of growing our LinkedIn channel, what is the number one thing we should keep in mind? Marisa CaliThere's two things. The first thing is to try to be on LinkedIn for 11 to 17 minutes per day. Now, what are you doing with that time? Are you looking at posts to engage with? Or are you posting something in your content strategy? You can do either of those every day, Monday through Friday. If you do it early in the morning, it can be like checking the morning newspaper. The second thing, when it comes to video, is that people want to see your face. That is how they can build trust. So if you're not on video, my advice is is to try a weekly or monthly video challenge. This will help break that fear of being on camera. Video will amplify your message and gain the trust of your audience. Without video, they don't hear the inflection in your voice and they don't see your confidence. These are two things that you can use to start building your LinkedIn presence. Just another platform to work on. Daniel GlickmanJust one more, and don't get me started on Tiktok. Marisa CaliI was on TikToc for 15 seconds and I was like, I can't do this. It's too much work. I really enjoy my quiet time. Daniel GlickmanI'd much rather spend my time walking in the woods or swimming in my pool, then feel my mind and keep the noise there, which is useless and highly addictive. Those 15 minutes on TikToc can turn into 15 hours very quickly. This was really interesting. I appreciate all of the specific, concrete information and examples you showed here. And we'd like to say thank you for giving me this account so we can use it here. And thank you to my employer, wave.video. Which is the software we use to repurpose and create all of the previews. It's very useful for this purpose. Marisa, do you have any final notes before we say goodbye? Marisa CaliIf you would like to connect with me, go to LinkedIn. All of my social communication will take you right to my LinkedIn page. And I'd love to see you there.

StreamYard Connect Ep33In Episode 33 of StreamYard Connect with Ross Brand, it's our first panel by popular request! We are talking about how livestreamers and podcasters can leverage SEO to grow their audience. Our expert panel includes International SEO consultant and speaker Aleyda Solis of https://www.orainti.com/ (Orainti), designer and entrepreneur Brenden Mulligan of https://www.podpage.com/?via=ross (Podpage), and live video producer and social media consultant Marisa Cali of AllTheSocial and https://www.liveonsocialnow.com/ (Live on Social Now Productions). GO LIVE with STREAMYARD: https://livestreamuniverse.com/StreamYard (https://LivestreamUniverse.com/StreamYard). TUBEBUDDY FREE DOWNLOAD: https://www.tubebuddy.com/freetrial?a=LivestreamUniverse (https://www.tubebuddy.com/freetrial?a=LivestreamUniverse) OVERLAY & BACKGROUND TEMPLATES for STREAMYARD: https://livestreamuniverse.com/templates (https://LivestreamUniverse.com/templates) GEAR Recommendations: https://livestreamuniverse.com/Resources (https://LivestreamUniverse.com/Resources) About StreamYard ConnectStreamYard Connect highlights the different ways talented professionals use live streaming to communicate with customers, connect to new career opportunities and attract candidates to fill job openings. Plus we cover news and technology updates…and the production techniques that power successful live broadcasts. Hosted by Ross Brand and sponsored by http://livestreamuniverse.com/Streamyard (StreamYard), a browser-based app that makes it easy to produce professional-looking livestreams. Join us on Wednesdays at 2pm ET for StreamYard Connect on the StreamYard Facebook Page and YouTube Channel. About StreamYard StreamYard is a live streaming studio in your computer or mobile browser that makes it easy to host shows with stable, professional-looking streams. HOST YOUR SHOW with STREAMYARD: https://livestreamuniverse.com/StreamYard (https://LivestreamUniverse.com/StreamYard). Originally livestreamed on the StreamYard Facebook page (3.1K views).

This is what happens when you use social media to connect with people. It's called prospecting but it's really building and nurturing relationships. NEED HELP STARTING YOUR OWN PODCAST? www.BusinessBros.biz/ebook7 Business Bros Merchandise: https://teespring.com/stores/businessbros Contact James for all your Insurance needs 619-884-0045 or James@SiasFirst.com OR CLICK ON THE LINK BELOW!!! GET A HOME OWNERS POLICY FAST!! www.businessbros.biz/homeowner JOIN THE BUSINESS BROS NETWORK www.businessbros.biz Are you EXP CURIOUS??? text: 123exp to 31996 for a 7 minute video on what it is all about. Want to be on an episode of Business Bros the #1 Podcast in San Diego? Call 619-884-4915 or Send us an email BusinessBros@SiasFirst.com so we can get in touch with you ASAP. Join the conversation or catch the podcast live on our social media feeds @BusinessBrosPod Facebook, Instagram and Twitter. You can listen to past episodes on our website www.SiasFirst.com. www.bensound.com

LinkedIn has become a powerhouse for business owners looking to expand their networks. But many are still not using the platform's full potential. In this episode, Adam Torres and Marisa Cali, Founder & Chief Amazement Officer at AllTheSocial.com, explore the benefits of having a great LinkedIn strategy in place.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

When you want to travel, meet clients in different countries, or just have the freedom to do the things you want to do when you want to do it, you need to build a digital business.Marisa Cali for All The Social has taken her skills in digital marketing and brought that into the social media world.Marisa and I talk about how she got started, how she's grown, and what she has seen as a result of building a digital business.Make sure you check out Marisa's podcast Business AF, go say "hi" on LinkedIn and check out her website allthesocial.com where she has a handout for you to download!

In this Episode, we get to speak with Marissa Cali. I met her through LinkedIn, and what really pulled me towards her was the fact that she's a font nerd. Being a font nerd just means that she has have a very keen eye and she can tell if the font being used is the correct way. I decided to bring her on the podcast and since she's also a social media strategist and us being entrepreneurs and hobbyists and we love to learn people's journeys, and how they got here and how we can use some of their knowledge to better ourselves. And you know, and on top of that, build a new connection. She can be reached at http://allthesocial.com ——Connect Here!—— You can find Hacks & Hobbies on these popular social media networks: Facebook: fb.com/hacksandhobbies LinkedIn: linkedin.com/company/hacksandhobbies Instagram: instagram.com/hacksandhobbies Twitter: twitter.com/hacksandhobbies or through our website: hacksandhobbies.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/hacksandhobbies/message Support this podcast: https://anchor.fm/hacksandhobbies/support

On this episode I'm joined by the amazing Marisa Cali, if you want to learn more about her, click here: https://www.allthesocial.com/ Twitter: https://twitter.com/allthesocial Instagram: https://www.instagram.com/allthesocial/

Marisa Cali is a social media strategist and content coach with a background in digital marketing and a keen eye for graphic design. She explains to us how she helps business owners (typically CEOs and startups) see the big picture with their social media content marketing to achieve their traffic goals. Resources 5 Tips To Build A Better LinkedIn Profile By Tomorrow (free PDF) All the Social (official site) Marisa Cali on LinkedIn Marisa Cali on Instagram

We sit down with Jose Pila and Marisa Cali from TentHut to discuss their mission to help Rebuild, restructure, and reinforce the warrior mindset in transitioning military personnel. --- Support this podcast: https://anchor.fm/triplebadventures/support

Marisa Cali is a Social Media Strategist with a background in digital marketing and a keen eye for graphic design. She talks about what brought her in the business and how she fell into a business that she never thought possible. She preaches a clear and concise digital strategy is one of the most cost-effective ways to market your business online.    If you know a entrepreneur in the San Diego market that has a unique story of over coming adversity we would love to share their story. Call Vinnie SD at 858-345-7829

Marisa Cali is back to share more actionable advice based on her own experience as an entrepreneur for this installment of Today’s Business Leaders. Find out how her New Year’s resolution turned into a social media marketing windfall and what micro-influencers can do for your business. Evolution of the Fancy Mini Newsletter Marisa is a social media strategist and owner of All the Social. This past New Year’s Day, she found herself contemplating how to create true evergreen content. She puts out lots of content, but she wanted to share something different than just a blog post. Marisa also wanted something that would last and be relevant for a longer period of time. This led to the creation of what Marisa has dubbed the fancy mini newsletter. Marisa uses InDesign to create client proposals, and she’s found a lot of success with this presentation. She decided to take this concept and create something visually appealing and informative that could be shared with her followers. What resulted was essentially a newsletter, but better. 2019 Predictions Marisa has found a tremendous level of success with her initial fancy mini newsletter which covers what to expect in social media for this year. 1. The emergence of the Micro-Influencer “I think that businesses should start looking into micro-influencers,” Marisa explains. “I think a micro-influencer is something more niched down. Someone that has a lot of influence in their small circle. Someone that can make true, quality connections and their opinion is trusted.”2. Focus on the Customer Influencing goes both ways. Consumers can build up a brand by showing support, but they can also take down a brand if they have a bad experience. “You’re always going to have someone who is not going to like what you have and not mesh with you. But the people that do? Invest in those people,” says Marisa. 3. Use Video to Serve Your Audience Putting video to work for your brand helps listeners engage with your brand. When watching a video, consumers can hear the words and the tone, see body language and gain a deeper understanding while developing a connection with you and your brand. Learn More Learn more about what Marisa can do for your business by visiting her business page, All the Social, or reaching out through email, LinkedIn, Instagram, or Facebook or visit her personal Facebook page. Check out earlier episodes of Today’s Business Leaders to hear stories from leading entrepreneurs, learn more about Gabe’s business, and the solutions available.

Marisa Cali's Bio: I prefer handwritten notecards over emails. I prefer an art installation opening over a movie theater opening. In between meetings and recording my podcast, I like to visit coffee shops for a cup a coffee, a photo for my #HowDoYouLikeYourCoffeeTour Instagram project and chatting with others about how to approach digital marketing effectively. With a bachelors degree in Communications from the University of California, San Diego, I struggled with finding my niche in corporate America. Not knowing where my career was headed, there was one thing I knew for sure... I knew I wanted to live in New York City. I was obsessed with the city. So, when I was 22, II bought a one-way plane ticket, put money away in my savings account, and eventually, moved to Queens in early 2003. While I was exploring my way through the big city, I struggled through various jobs that tested my perseverance. After a few bumps in the road and a brief stint back home in San Diego, I eventually found my calling in digital marketing. For the last 11 years, I have evolved with the industry and possess the passion for learning new online marketing methods. In 2015, my natural creativity allowed me to venture into the world of entrepreneurship, specifically in the social media space. Now I consider myself a digital do-gooder that specializes in visual content on social media while maintaining consistency and developing

After being let go from a job, Marisa Cali was essentially forced into entrepreneurship, and several years later she wouldn’t have it any other way. For this installment of Today’s Business Leaders, Marisa talks to Gabe about mistakes she made early on, how she responds when she receives ‘no’ as an answer, the value of referrals and more. Prioritizing Creative Time Initially, Marisa was so caught up in working for her clients that she neglected her own marketing. She has now learned the importance of working on her own business and allowing herself the time she needs to be creative. “If you’re a creative person, it’s good to have that time [to create]. I think entrepreneurs are naturally creative, and sometimes our best ideas come to us at the most random times, so it’s good for us to make sure we fulfill that part of our being,” explains Marisa. Finding Her Niche Marisa was drawn to social media marketing and shortly landed a job handling the social accounts for a local soccer team. During her tenure with the team, she learned a lot and gained a ton of valuable experience. When this venture came to a natural end, Marisa realized it was time to focus on her business, All the Social. There have certainly been challenges along the way, but Marisa has made tremendous strides and is building her business, connecting with people and learning the value of maintaining relationships. Let’s Collaborate Listen to the full episode to find out more about Marisa’s journey. You can connect with her via email, Twitter, LinkedIn or by visiting her site. You can also learn about the solutions offered through Gabe’s business: Business Marketing Engine. Take some time to catch up on episodes of Today’s Business Leaders for more actionable advice to inspire and educate as you embark on your own entrepreneurial adventure.

On this episode of AMPUP Your Digital Marketing host Glenn Gaudet gets social with Marisa Cali. Marisa is the founder of All the Social; a consulting company where she focuses on helping others realize the power of digital marketing. She has a passion for all the nuances of social media and digital marketing that combined with her motto of “never stop learning,” works well within an ever-changing social media industry. In their discussion, Glenn and Marisa focus specifically on Instagram and how you can leverage its power for your business.