Podcasts about quill inc

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Best podcasts about quill inc

Latest podcast episodes about quill inc

Be Bold Begin
FEATURING - The Women's Podcast Industry Network Podcast

Be Bold Begin

Play Episode Listen Later Mar 25, 2025 2:17


In honor of International Women's History Month, I decided to create and host a mini-series about women in the podcasting industry. This is that series! You can listen to all three episodes anywhere you listen to podcasts.More About This Podcast Series:Featured in PodNews Welcome to the Women's Podcast Industry Network podcast! A place where we have a global conversation with women around the globe as it relates to the podcast industry. As women get more and more involved within the podcast industry around the world, we are folding ourselves into the fabric of technology and media history. But there is still much to talk about and much left to be desired when it comes to diversity, women's voices and leadership within the space. So let's talk about it.Hosted by Christina Barsi, the founder and CEO of Avant Haus Media and Boss-Goddess a strategic content-marketing agency specializing in podcasting and also the creator of The Women's Podcast Industry Network.In this first mini-series, Barsi asks three women, who live in three different countries, three questions. And what you'll hear, is exactly what they said. Unedited.All three episodes are now available anywhere you listen to podcasts - featuring Fatima Zaidi, Founder & CEO of Quill Inc. and CoHost, Sangeeta Pillai, creator of Soul Sutras, and Gathoni Ngumba, Community Manager at Afripods.Presented by Avant Haus MediaIf you identify as a woman or are interested in the podcast industry landscape as it relates to women, be sure to join the WPIN Newsletter .

The Business Development Podcast
Data-Driven Podcast Growth: Fatima Zaidi on Engagement and Monetization

The Business Development Podcast

Play Episode Listen Later Sep 15, 2024 54:22


In Episode 168 of The Business Development Podcast, Kelly Kennedy welcomes back Fatima Zaidi, the founder and CEO of Quill Inc. and CoHost, for an in-depth conversation on the evolving landscape of podcasting and its potential for business growth in 2025 and beyond. Fatima shares her expert insights on how businesses can leverage podcasting as a powerful tool for brand storytelling, thought leadership, and lead generation. She emphasizes the importance of consistency in content production, understanding audience demographics, and adopting a data-driven approach to maximize engagement and ROI. The discussion explores why many podcasts fail to sustain over time, highlighting the need for realistic expectations, strategic planning, and audience-focused content creation.The episode also delves into the challenges and opportunities within the podcasting industry, including the debate over video versus audio podcasting, the effectiveness of various marketing strategies, and the role of podcast analytics in guiding content and monetization decisions. Fatima explains how Quill Inc. and CoHost are helping podcasters, from Fortune 500 brands to independent creators, understand their audience's behavior and optimize their podcasting efforts for better results. Listeners will gain valuable knowledge on building a successful podcast strategy that aligns with business objectives, driving not just downloads but meaningful engagement and conversions.Key Takeaways: 1. Podcasting is a powerful tool for brand storytelling and creating deeper connections with audiences beyond traditional marketing methods.2. Consistent and frequent content production is key to sustaining a podcast's growth and maintaining listener engagement.3. A data-driven approach to podcasting helps identify the right audience and tailor content to their interests, increasing the likelihood of business impact.4. Audience engagement metrics, such as listener retention and completion rates, are more valuable than vanity metrics like total downloads.5. Video podcasting can be more costly and time-consuming, with lower engagement rates compared to audio, which offers more flexibility for listeners.6. Smaller businesses can use podcasting as a strategic tool for lead generation by understanding who is listening and integrating this data into their sales funnels.7. Authenticity in marketing is crucial; using reputable ad platforms like Spotify can bring in legitimate listeners, unlike services that promise inflated download numbers.8. Building a podcast community is essential; engaging with listeners through polls, social media, and feedback can enhance content relevance and loyalty.9. The future of podcasting lies in understanding listener behavior and leveraging that data to drive content strategy, engagement, and ROI.10. For brands and independent creators alike, podcasting success requires a marathon mindset — a commitment to long-term consistency, strategy, and authentic growth.

Startup Canada Podcast: Canada's Entrepreneurship Podcast
Take the Mic: Telling Your Story through Audio with Fatima Zaidi

Startup Canada Podcast: Canada's Entrepreneurship Podcast

Play Episode Listen Later Jul 2, 2024 44:32


Fatima Zaidi is the Founder and CEO at Quill Inc., an award-winning... The post Take the Mic: Telling Your Story through Audio with Fatima Zaidi first appeared on Startup Canada.

Beauty Behind The Brand
Fatima Zaidi, The Beauty Behind: Quill Inc.

Beauty Behind The Brand

Play Episode Listen Later Apr 9, 2024 37:40


Fatima Zaidi is the Founder and CEO at Quill Inc., an award-winning production agency specializing in corporate audio, and CoHost, a podcast growth and analytics tool. As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post, and has also been featured in publications like Forbes and Entrepreneur. Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot's Bold Future Award, The Women in Content Marketing Award, and one of Flare Magazine's Top 100 Women. Quill was also listed in 2023 as one of Canada's fastest growing companies by the Globe & Mail. Outside of entrepreneurship Fatima teaches at the University of Toronto, and is Co-Chair of the #Tech4SickKids council for SickKids Hospital which is the second-largest pediatric research hospital in the world. She is on track to raise 25 million dollars to build a new emergency wing of the hospital, as well as fund some of the world's biggest data and AI projects. Visit her website:www.quillpodcasting.comFollow her on Instagram:@quill.inchttps://www.instagram.com/quill.inc/@cohostpodcastinghttps://www.instagram.com/cohostpodcasting/LINKS: Miskoka Beauty Online Courses Lash Lift & Tint and Brow Lamination: Kit Included (100% Online) PROMO CODE: PODCAST10Saje Wellness All Natural WellnessDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Subscribe for New Episodes Every Tuesday!Be sure to check us out on all our socials:Follow on Instagram: @beautybrandpodcasthttps://www.instagram.com/beautybrandpodcast/Subscribe on Youtube: @beautybehindthebrandpodcasthttps://www.youtube.com/channel/UCEl-qd38M4OgL8IghZ8ga9gWebsite:https://www.miskoka.com/beauty-behind-the-brandFollow our host on Instagram: @nicmanionhttps://www.instagram.com/nicmanion/

She's Interesting with Rashel Hariri
Successfully Scaling without VC funding: How Fatima Zaidi Bootstrapped Her Business to Millions in Revenue

She's Interesting with Rashel Hariri

Play Episode Listen Later Dec 10, 2023 52:56


In this empowering episode of She's Interesting, Rashel Hariri engages in a motivational dialogue with Fatima Zaidi, tracing her remarkable journey from HR to Sales and, ultimately, to the Founder of one of Canada's fastest-growing companies, Quill Inc. Together, they delve into the unique challenges faced by women of color in the Canadian VC world and explore the strategic utilization of Government funding and grants as alternative avenues for business support. Fatima candidly shares the inherent hustle and obstacles of being a startup founder, offering valuable insights into advocating for your business, how to pitch to journalists, and navigating the current economic climate. The conversation unfolds to cover the early days of Quill, highlighting pivotal moments such as the transition from a marketplace app to a podcast agency and hosting platform.  Join in as Fatima sheds light on her money mindset, both for her business and personal life, providing a rich tapestry of wisdom for aspiring entrepreneurs and business enthusiasts alike. >>>> Get the list of government grants ⁠HERE⁠

Ditch the Suits - Financial, Investment, & Retirement Planning
Special Bonus Episode - Intro to the One Big Thing and Cut Throat College Planning Podcasts!

Ditch the Suits - Financial, Investment, & Retirement Planning

Play Episode Listen Later Oct 13, 2023 43:46 Transcription Available


In this special bonus episode, we take a moment to introduce you to NQR Media's other incredible podcasts in the One Big Thing and Cut Throat College Planning.When we started Ditch the Suits back in January 2021, we had no idea how many people we'd reach or if anyone would care to listen - and here we are, voted the Best Podcast of 2023 by Quill Inc. and our show being recognized in several different top Podcast blogs. We are truly honored!These awards and accolades revealed that listeners and other media outlets appreciated our in-your-face messaging.In January of 2023, Travis and Steve launched NQR Media. NQR Media desires to be the main go-to for aspiring podcasters and avid podcast listeners. We have since produced two other amazing shows in the One Big Thing, hosted by our very own Steve Campbell, and Cut Throat College Planning, co-hosted by Kayla Record and Hector Lopez.If you like the tone and messaging of Ditch the Suits, then you won't want to miss these two incredible shows!For more information or to listen to these podcasts, please visit https://theonebigthing.buzzsprout.com/ and https://ctcp.buzzsprout.com.You can also watch all of NQR Media's podcasts on our YouTube Channel at https://youtube.com/@NQRMedia.______________________________________________________________Looking for additional content that can help you get the most from your life? Check out Unleashing Leadership with Travis Maus, premium bonus content from Ditch the Suits Fans, at https://unleashingleadership.buzzsprout.com/Thanks to our sponsor, S.E.E.D. Planning Group! S.E.E.D. is a fee-only financial planning firm with a fiduciary obligation to put your best interest first. Schedule your free discovery meeting at www.seedpg.comDitch the Suits is produced by NQR Media. NQR also produces the One Big Thing Podcast with Steve Campbell. You can watch all episodes, as well as other great content produced by NQR Media through their YouTube channel at https://youtube.com/@NQRMedia

The Sound Off Podcast
Fatima Zaidi: Founder of Quill Inc. and Co-Host

The Sound Off Podcast

Play Episode Listen Later Sep 19, 2023 37:50


Fatima Zaidi is the Founder and CEO at Quill Inc., an award-winning production agency specializing in corporate audio, and CoHost, a podcast growth and analytics tool. In this episode you'll hear Fatima talk about what goes into creating successful and listenable podcasts, how she fell into the tech industry, and the opportunity that presented itself in podcasting. We also discussed why her company created Co-Host which is a podcast analytics and audience insights platform built for brands, and why attribution is a good thing. We also spoke about which metrics are important and share some tips about podcast promotion. Also why podcast ratings and reviews help, (it's not the algorithm) and why Zoom is a horrible place to record your podcast.Finally, who pulled the fire alarm at Podcast Movement?A Transcription of this episode is available here. This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#5Things
A Podcast About Podcast Movement

#5Things

Play Episode Listen Later Sep 11, 2023 37:46


On this episode the team gets podcast nerdy! Last month, #5Things host and executive producer Joey Scarillo spoke on a panel at Podcast Movement, the world's largest podcast conference about his experiences producing this show, he was joined by Eric Johnson, founder of LightningPod. Today, #5Things contributor Daniel Avon hosts a conversation about the the 5 biggest takeaways from the conference with Eric Johnson and flips the script on Joey, putting him in the panelist seat. The #5Things: Can a Video Be a Podcast? Using YouTube and short form video to grow and promote your show.  Marketing Your Podcast: What's was and wasn't focused on? Branded Podcast: What are they? Who is creating them? Who is Listening? Behind the Numbers: Being smart with limited data.  AI in Podcasting… what do the robots have to say? Sources: Podcast Movement 2023 Panels, including but not limited to: Warner Bros. Discovery, Roost Teeth, Tink Media, JAR Audio, Bumper, iHeart/Ruby, Quill Inc & CoHost, HubSpot, AdFreeShows, SqaudCast.FM, Spotify, Ramsey Network, Raiders of the Lost Podcast, Harpo/OWN, Symptomatic, Mind The Business. Panel: Daniel Avon, Joey Scarillo, Eric Johnson (Founder, LightningPod) To subscribe to our newsletter, click HERETo learn more about Podcast Movement, click HERETo learn more about LightningPod, click HERE

PiZetta Media: Podcast with a Cause

Fatima Zaidi is the Founder & CEO at Quill Inc and CoHost.

Oh My Pod | Podcast Strategy
12: CEO Of Quill Inc. Talks Niching, Analytics, Podcasting ROI And More!

Oh My Pod | Podcast Strategy

Play Episode Listen Later Jul 10, 2023 29:10


In this week's episode Justin and Celine have a special guest, Fatima Zaidi of Quill Inc. If you're a podcaster looking to elevate your show, you won't want to miss this insightful interview. Fatima delves into the world of podcast analytics and explains why measuring engagement, demographic data, and B2B analytics is crucial for success. During the discussion, Fatima also highlights her company's innovative hosting and analytics platform, CoHost. This platform offers an all-in-one solution that combines various services at an affordable price. It's a game-changer for podcasters who want to streamline their operations and gain valuable insights into their audience. Fatima Zaidi is the Founder and CEO at Quill Inc., an award-winning production agency specializing in corporate audio, and CoHost, a podcast growth and analytics tool. As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post, and has also been featured in publications like Forbes, Inc, Business Insider and Entrepreneur. Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot's Bold Future Award, The Women in Content Marketing Award, and one of Flare Magazine's Top 100 Women. What we discuss: [00:00:00] Fatima discusses the importance of focusing on community engagement rather than just download numbers and shares the benchmarks for average consumption rate. [00:06:01] Fatima explains the purpose and features of CoHost [00:10:47] Fatima breaks down the three main measurements for podcast analytics: consumption rate, demographic data, and B2B analytics. [00:18:38] Fatima explains the incentives for brands to start a podcast, including the opportunity to connect with consumers on a more intimate level and the quantifiable increase in brand consideration and purchasing intent. [00:20:35] Fatima and the hosts discuss the importance of trust in podcast advertising and how it influences purchasing decisions. [00:23:14] Fatima shares the story of a successful open banking podcast and emphasizes the importance of creating niche content to build a natural community of listeners. [00:27:58] Fatima suggests repurposing podcast content as part of a 360 content strategy, including converting audio programs into YouTube videos, transcripts into SEO-formatted blogs, and creating bite-sized video content for social media. Episode Resources: Fatima Zaidi | Website Fatima Zaidi | Instagram Fatima Zaidi | Twitter Fatima Zaidi | Podcast Fatima Zaidi | Facebook

Christoph Trappe: Business Storytelling Podcast
595: Maximizing Your Sales Potential with Branded Podcasts a chat with Ross Romano

Christoph Trappe: Business Storytelling Podcast

Play Episode Listen Later Jun 1, 2023 26:13


Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking.Join us and connect with Ross here: https://www.linkedin.com/in/rossromano/ Related content: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost https://podcasts.apple.com/us/podcast/559-should-your-company-launch-a-branded-podcast/id1591411647?i=1000589552451&itsct=podcast_box&itscg=30200&ls=1

Growth League Podcast
Season 2 Episode 9: Alison Osborne, Director of Growth at Quill Inc. & CoHost

Growth League Podcast

Play Episode Listen Later May 29, 2023 46:49


This podcast episode features Alison Oscorpe, Director of Growth at Quill Inc., discussing the significance of podcasting in marketing and common mistakes to avoid. She outlines her role at Quill, her successful strategies, and also the lessons learned from failed campaigns. Alison shares her methods for fostering collaboration, measuring success, handling conflicts, and working with external partners. She concludes by discussing her commitment to her own professional growth, providing a personal perspective on development strategies. Show Notes: 3:50 - Background on the company, Quill 6:09 Why do organizations reach out to Quill 8:14 - What would you tell organizations who are reluctant to adopt Podcasting into their marketing mix 10:43 - Top errors companies make with their Podcast 14:38 - Alison's main mandate at Quill as Marketing Director 17:09 - Alison's superpowers in her role 23:13 - What have you launched recently that you're proud about 24:27 - An example when a campaign did not succeed, what did you learn? 30:46 - How do you foster collaboration and integration of marketing across the organization? 33:12 - What do you track regularly and how do you keep score? 37:48 - How do you manage conflicts and disagreements internally with your team? 40:19 - How do you work with external partners 45:04 - How Alison contributes to her own professional growth.

The Picture of Wealth
Fatima Zaidi ON: The Future of Audio and Why Podcasting is a Content Medium You Can't Ignore

The Picture of Wealth

Play Episode Listen Later May 22, 2023 37:50


In this episode, Dustin interviews Fatima Zaidi, founder and CEO of Quill Inc and CoHost. Fatima shares her insights on podcasting and business, discussing topics such as monetization, audience growth, and the value of branded podcasts. She emphasizes the importance of analytics and engagement metrics for monetizing a podcast and attracting sponsors or advertisers. Fatima also notes that podcasting is about reaching a niche, specific, and highly engaged audience. The conversation also touches on the evolution of podcast content and the importance of staying focused on the original brand and audience. Fatima Zaidi is the Founder and CEO at Quill Inc., an award-winning production agency specializing in corporate audio, and CoHost, a podcast growth and analytics tool. As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post, and has also been featured in publications like Forbes and Entrepreneur. Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot's Bold Future Award, The Women in Content Marketing Award, and one of Flare Magazine's Top 100 Women. What we discuss: [00:00:00] Fatima explains why it's crucial to set up analytics from day one and utilize data for monetization efforts. [00:03:16] Fatima says podcasting is a unique content medium that offers great potential for engagement. [00:07:07] Fatima shares not every business needs a podcast. It depends on the target audience. However, if done properly, a podcast can do wonders for brand awareness and the bottom line. [00:09:09] Fatima explains how engagement metrics are crucial in measuring the success of a podcast. [00:10:00] The two talk about how podcasting offers unique opportunities to reach a specific, engaged audience, rather than a mass audience through digital marketing [00:16:21] Fatima explains niche content is essential for the success of a podcast. It's important to focus on the ideal listener profile and create content that resonates with them. [00:18:09] Fatima explains that successful founders share common traits, including their ability to embrace rejection and discomfort, and their resilience and grit [00:19:09] Fatima shares how Work-life balance is essential for success. [00:27:25] Fatima explains there are different ways to monetize a podcast, including finding an exclusive sponsor, bundling advertising slots, and utilizing analytics to show demographic data. [00:30:05] Fatima shares the top three metrics for podcasters to track are average consumption rate, demographic data, and B2B analytics. [00:33:42] Fatima: recommends several podcasts with unique formats, including "The History of the Nineties," "Missing Crypto Queen," "10% Happier," and "Akimbo." Episode Resources: Fatima Zaidi | Twitter Fatima Zaidi | Instagram Fatima Zaidi | Linkedin Fatima Zaidi | CoHost Fatima Zaidi | Quill Inc.

The Business Development Podcast
Your Business Needs a Podcast with Fatima Zaidi

The Business Development Podcast

Play Episode Listen Later May 21, 2023 45:06


In Episode 30 of The Business Development Podcast, host Kelly Kennedy interviews guest Fatima Zaidi, the founder of Quill Inc., a Canadian podcast agency. Kennedy, who has 16 years of experience in sales and business development, discusses with Zaidi her decision to start supporting podcasts in Canada and the challenges she faced in finding a Canadian hosting platform. Zaidi explains that she wanted to work with Canadian companies and saw a gap in the market for podcast services. She also discusses the benefits of podcasting and how it has become more accessible to Canadians.Throughout the episode, Kennedy and Zaidi touch on various aspects of business development and sales, sharing their insights and experiences. Zaidi emphasizes the importance of innovation and addressing pain points in the industry, while Kennedy highlights the value of building relationships and focusing on long-term business relationships. They also discuss the growth potential of podcasts and the need for strategic partnerships to enhance the podcasting platform. Overall, the episode provides valuable advice and perspectives for business development professionals and entrepreneurs.Key Takeaways:Business development is essential for the growth of a company. It is a skill set that can be applied across different industries and can significantly impact revenue and client acquisition.Podcasting is a valuable tool for marketing and reaching a wide audience. It provides a platform for businesses to share their expertise and connect with potential customers.Utilizing Canadian companies in the podcasting industry can bring unique benefits, such as supporting local businesses and catering to the Canadian audience.Building a podcast requires proper planning and execution, including pre-production, production, and post-production stages. It is important to consider factors like audience growth, marketing, and data analytics.Finding the right hosting platform for a podcast is crucial. Working with a Canadian hosting platform can provide a sense of authenticity and support local businesses.Innovation in podcasting is necessary to address the pain points of podcasters and cater to their specific needs. Continuous improvements and updates can enhance the overall podcasting experience for both podcasters and listeners.Building a podcast agency that exclusively focuses on creating and launching podcasts can fill a gap in the market and offer valuable services to businesses looking to enter the podcasting space.The success of a podcast relies on understanding the target audience and their preferences. By analyzing data and demographics, businesses can tailor their content and reach their intended audience more effectively.The COVID-19 pandemic created opportunities for podcasting, as brands redirected their experiential budgets towards digital platforms like podcasts.Building relationships and offering value to clients is crucial in business development. Long-term success is based on nurturing relationships and finding mutual benefits.Continuous learning and staying up-to-date with industry trends and developments are important for business development professionals. Networking and staying active on professional platforms like LinkedIn can provide valuable insights and opportunities.Building a podcast agency or a business requires patience, perseverance, and a product that provides unique value. It takes time to grow and expand, and external funding may not always be necessary or available.Quill Inc. and CoHost are examples of Canadian companies in the podcasting industry that prioritize strategic partnerships and continuous improvement. Collaborating with such companies can lead to a better podcasting experience for podcasters and listeners alike.

Christoph Trappe: Business Storytelling Podcast
559: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost

Christoph Trappe: Business Storytelling Podcast

Play Episode Listen Later Dec 9, 2022 26:35


Alison Osborne and her team at Quill Inc & CoHost have published the report "State of Branded Podcast 2022 Report Branded Podcasts & Storytelling," which interests many of you. In this episode, we discuss: What's a branded podcast anyway? What companies should do them? How do they work, and what results can we expect? And more... Join us and download the report here: https://www.cohostpodcasting.com/free-downloadables/state-of-branded-podcasts-2022-report --- Send in a voice message: https://anchor.fm/ctrappe/message

The Business Podcast Blueprint
Podcasting with Purpose with Fatima Zaidi

The Business Podcast Blueprint

Play Episode Listen Later Nov 18, 2022 29:41


This week's guest, Fatima Zaidi, is CEO and founder of Quill Inc, a full-service podcasting hosting platform and production agency. Fatima supports brands in launching their podcast and helps global brands and pro-podcasters distribute, grow, and measure their audio as founder and CEO of CoHost. Today, we're discussing how podcasts can be used to serve business objectives, the importance of diversity in podcasting, and why having an external host can benefit you. Tune in to hear Fatima and I explore: Audio can reach people where other forms of media can't. You can't watch Netflix while driving to work, or read an article while walking your dog, but you can do these things and more while listening to a podcast, Fatima shares. Fatima describes how podcasts help business objectives. Corporate podcasts typically serve to educate or entertain consumers; they often center around brand awareness, thought leadership, lead and sales generation, or telling their brand story. In being intentional about representation and diversity, you have to unapologetically stick to your guns. It's a challenge to straddle the line between running a business and supporting positive change where DEI is concerned, but sometimes you have to be “willing to say no to a lot of the powerful people in podcasting who always have the stage,” Fatima explains. Understanding listener behavior is one of the biggest challenges in podcasting and discoverability metrics. Question of the Week Q: How do I become a better storyteller in interviews? A: Like every other skill, the answer is in practicing. Within business or professional podcasts, there are two high-level types of story that you can use. The first is the bigger, overarching narrative of an episode. People understand and connect with stories and narrative tension caused by not knowing how to solve a problem. As you're planning episodes, think about that gap in knowledge that your listener has, whether it's a solo episode or an interview.  The other type of story is the kind that you tell to illustrate ideas and create connection with the audience, known as anecdotes. It might feel like a genuine anecdote has to be fresh off the cuff, but the truth is, you can practice them, and a lot of people do. Curate a little library of stories that amuse, delight, and explain. Practice them in front of the mirror, transitioning to and from them in different ways, so that when an appropriate opening comes up in the future, you are ready to go.  RESOURCES One Stone Creative | LinkedIn | Twitter | Facebook | Instagram | Website Fatima Zaidi | LinkedIn 

Podcasting Power Hour
05. Should all podcasts have seasons? Special Guest Fatima Zaidi CEO of Quill Inc.

Podcasting Power Hour

Play Episode Listen Later Aug 2, 2022 91:45


Should episodic podcasters still have seasons? We have a great conversation about the pros and consSpecial guest Fatima Zaidi CEO of Quill Inc. https://quillpodcasting.comRecorded on 7-11-2022Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter.If you would like to support the show, you can buy us a coffee:Jeff - https://www.buymeacoffee.com/podcastfatherGreg - https://www.buymeacoffee.com/indiedropinIf you would like to advertise on the show, we have pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/#howto, #marketing, #podcasting #podcast

Podium Stories with Marti Sanchez
Fatima Zaidi, CEO & Founder @ Quill Inc. | Episode 42 | Podium Stories

Podium Stories with Marti Sanchez

Play Episode Listen Later Apr 22, 2022 25:35


Fatima Zaidi is the CEO and Founder of Quill Inc. a full service podcasting hosting platform and production agency which supports brands in launching their podcasts. She is also the owner of the Listen In Conference held in Los Angeles that supports brands moving into podcasting. As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk. She also teaches podcasting at the University of Toronto. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post. Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot's Bold Future Award, and one of Flare Magazine's Top 100 Women. Fatima is the Co-Chair of the #Tech4SickKids council for SickKids Foundation & Hospital on track to raise $25 million with her team. ------------------------------------------------ Connect with Fatima on LinkedIn: https://www.linkedin.com/in/fatima-zaidi-6a6b844b/ Follow her on Twitter: https://twitter.com/zaidiafatima Check out Quill Inc: https://www.quillpodcasting.com/ ------------------------------------------------ Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Between 2 Mics
Why Brands Need a Podcast as Part of Their Marketing Strategy with Fatima Zaidi

Between 2 Mics

Play Episode Listen Later Feb 15, 2022 18:21 Transcription Available


Today on the show, Zach and Rock chat with Fatima Zaidi. They discuss branded podcasts, the future of audio as a marketing tactic for brands, and more. Zaidi explains why the rise of the podcast isn't just a fad.Fatima Zaidi is the CEO and Founder of Quill Inc. a full-service podcasting hosting platform and production agency that supports brands in launching their podcasts. As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk.Also in this episode:A pre-roll ad from Rabiah Coon for her podcast, More Than WorkA mid-roll ad from Arielle Nissenblatt about our content submission pageCreditsWritten and produced by Arielle NissenblattMixed and designed by Vince Moreno JrArtwork and logos by Alex WhedbeeTranscript for Ian PowellHosted by Zach Moreno and Rock Felder

Podcasting Essentials
S5E24 Summer Series: Why podcasts are an essential marketing tool

Podcasting Essentials

Play Episode Listen Later Feb 8, 2022 28:42


SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness. Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Feedback with EarBuds
Minds to Sit With

Feedback with EarBuds

Play Episode Listen Later Feb 8, 2022 32:00


Welcome to Feedback with EarBuds, the podcast recommendation podcast. Our newsletter brings you five podcast recommendations each week according to a theme, and curated by a different person. Our podcast is an audio version of the newsletter.Subscribe to the newsletter: eepurl.com/cIcBuHThis week's theme is Minds to Sit With. The curator is Jesse Baker, host and creator of the new podcast This Is Dating.Why did Jesse choose this theme? "I turn to podcasts to help me perceive the world through a different lens. I make podcasts for the very same reason. I am drawn to compelling stories told by singular voices, like Esther Perel's in Where Should We Begin."Thank you to this week's EarBuds sponsor, Sounds ProfitableHow do you measure the ROI of a branded podcast?Podcast advertising is a good first step for brands entering our ecosystem, but they don't have to stop there. Branded podcasts, when done correctly and for the right reasons, can provide a similar, if not larger, bang for the buck. Fatima Zaidi, CEO and Founder of Quill Inc. shares the math. Subscribe to the Sounds Profitable newsletter for weekly downloads on all things podcast ad tech and what that means for YOU as a podcaster.Listen: https://soundsprofitable.com/On Feedback with EarBuds, you'll hear an interview between our host, Arielle Nissenblatt, and a podcast person. Usually, that person is our curator for the week! Then, some more audio-related goodies.Links mentioned in this episode:- Arielle's TikTok: https://www.tiktok.com/@earbudspodcasting- EarBuds recommendations throughout the years: https://www.earbudspodcastcollective.org/podcast-earbuds-recommendations- Share the signup link for EarBuds: eepurl.com/cIcBuH- Buy a shirt: https://www.teepublic.com/user/earbuds-podcast-collective- Patreon: https://www.patreon.com/earbudspodcastcollective- Magnificent Noise: https://magnificentnoise.com/- 'Tartarus' is a sci-fi horror audio drama. Here's their Indiegogo: https://www.indiegogo.com/projects/tartarus-batch-2--2#/- NPR's fourth annual Student Podcast Challenge is back and now open with competitions for students in grades 5-12 and students pursuing their associate's/bachelor's degrees! Apply: https://nprcollegepodcastchallenge2022.splashthat.com/Find this week's podcast recommendation list here: https://www.earbudspodcastcollective.org/minds-to-sit-with-podcast-recommendationsHere are this week's podcast picks from Jesse:This Is DatingCriminalHeavyweightWhy Won't You Date Me?Terrible, Thanks For AskingThis week's spotlight is South And The CityDescription: South and the City is an unscripted podcast of two fraternity brothers' experiences, perspectives, and cultural influences. On this podcast, hosts Samori and Tony discuss a collection of stories, share tips, and offer unpopular but darn good opinions. Take a listen to the varied perspectives of two millennial Black men from, pun intended, the south and the city!Listen: https://pod.link/1588579095Apply to have your podcast spotlit: https://www.earbudspodcastcollective.org/podcast-spotlightsEarBuds Blog: https://www.earbudspodcastcollective.org/blogCurate a list here: https://www.earbudspodcastcollective.org/earbuds-podcast-curators-formFollow us on Twitter: https://twitter.com/EarbudsPodColFollow us on Facebook: https://www.facebook.com/earbudspodcastcollectiveFollow us on Instagram: https://www.instagram.com/earbudspodcastcollective/Learn more at our website: http://www.earbudspodcastcollective.orgTee Public: https://www.teepublic.com/user/earbuds-podcast-collective

Podcasting Essentials
S5E18 Why podcasts are an essential marketing tool

Podcasting Essentials

Play Episode Listen Later Nov 16, 2021 28:25


Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

ceo podcasts essential marketing tools fatima zaidi quill inc nicole goodman nick schildberger
Visionary Life
184 Fatima Zaidi | Drop the hustle & build a business in balance

Visionary Life

Play Episode Listen Later Sep 12, 2021 59:08


Today I'm sitting down with Fatima Zaidi who is the CEO and co-founder of Quill Inc. the world's first one-stop marketplace and agency where podcasters and brands can find pre-vetted experts who will save them time, improve their podcast quality, and help grow their audience.In addition to recently launching Quill, Fatima is also the owner of the Listen In Conference held in LA that supports brands moving into podcasting, she's a public speaker who has shared stages with speakers like Gary Vaynerchuk, contributor to publications including The Globe and Mail, and Huffington Post, has won two Top 30 under 30 awards… and I could go on.Basically, she's an incredibly passionate and visionary individual with a fire inside of her to make a big impact through the work that she does.In today's conversation, Fatima and I are chatting about…Why she left her career in marketing and advertising to pursue PodcastingWhere her love of podcasts first stemmed fromHer philosophy on imposter syndromeWhy she couldn't stand working in the corporate world, and knew she needed to do her own thingThe early successes that Quill has had, and where they're headedWhy everyone should start a podcast& MOREHead to https://www.quillpodcasting.com/ for more.Whenever you're ready, there are a few ways that we can get to know each other better…1.

Fearless Women Podcast by Janice McDonald
Fatima Zaidi - Founder & CEO of Quill Inc.

Fearless Women Podcast by Janice McDonald

Play Episode Listen Later May 14, 2021 28:08


My impressive guest today is Fatima Zaidi. She  is the CEO and Co-Founder of Quill Inc. - the world’s first one-stop marketplace, where podcasters can find pre-vetted expert freelancers! She is also the owner of the Listen In Conference, held in LA, that supports brands moving into podcasting.Fatima is a member of the National Speakers Bureau,  a  commentator for BNN Bloomberg,. and a  contributor to The Globe and Mail.  She has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, and one of Flare Magazine’s Top 100 Women. See? Impressive!At 19:02 hear Fatima  share her current thoughts on the pandemic"Oh my goodness, everything is bugging me right now, I'd love to ya know, see my family again.... I cannot wait to walk down an isle and hear those magical words this is your captain speaking...lol. I think when all of this is over I'm gonna do a reverse quarantine, which mean, I'm not going home - ever! I think about all the plans that I used to turn down before all of this, and regret it , and I'll longfully... willfully  think about those days, summer patio days and days at the cottage, but I would say right now I'm more or less feeling very grateful that this is almost over. I'm glad that all my friends and family are all healthy. That I think is the most important thing."Check out the book! - Fearless: Girls with Dreams, Women with VisioThe Fearless Women Podcastfearlesswomenpodcast@gmail.comThe Beacon AgencySponsors:BDCLockheed MartinExport Development Canada 

Women Leadership Nation Breaking Barriers
22: Fatima Zaidi, CEO and Co-Founder of Quill Inc.

Women Leadership Nation Breaking Barriers

Play Episode Listen Later Apr 8, 2021 41:25


Fatima Zaidi, is the CEO and co-founder of Quill Inc., who over the past few years Fatima has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, and one of Flare Magazine's Top 100 Women. Fatima and I discuss her journey to always wanting to become an entrepreneur and her commitment to life-long learning. We also explore the argument for having a mentor during an entrepreneurship journey as well as Fatima's importance of having an advisory team in place from the conception of her business. Along with how to lead during COVID-19. The Women Leadership Nation, Breaking Barriers Podcast is committed to helping women break barriers through the power of storytelling, self-awareness, and knowledge sharing. We started this podcast as a platform for women to share their journeys, experiences, and insights so that we can learn and grow from one another. We hope you enjoyed this episode and would love for you to subscribe to our podcast! Also, we hope you will follow us on our journey thru Instagram at @LadouceurJennifer! Thanks for listening and welcome to the Women Leadership Nation community!  Together we can break barriers! www.WomenLeadershipNation.com  

The Savvy Millennial
Fatima Zaidi - Creating a Successful Podcasting Marketplace During the Pandemic

The Savvy Millennial

Play Episode Listen Later Dec 9, 2020 49:37


Fatima Zaidi is the CEO and co-founder of Quill Inc. the world's first one-stop marketplace and agency where podcasters and brands can find pre-vetted experts who will save them time, improve their podcast quality, and help grow their audience. Fatima is a speaker, commentator on BNN Bloomberg, and contributor to the Globe and Mail and Huffington post. She has been awarded top 30 under 30, young professional of the year and top 100 women awards. She is also the owner of the Listen In Conference held in LA that supports brands moving into podcasting. During this episode Fatima will share her tips for success, will speak in depth about the opportunities and challenges they face with Quill and how they have been able to build a successful company within 7 months and during the pandemic. She will also share her personal tips for success & balance, routine and how she is able to do it all with such a packed schedule. Fatima Zaidi: Creating a Successful Podcasting Marketplace During the Pandemic 01:28 - Fatima's Story & Background 05:25 - Starting Quill & How it's Going 07:21 - Advice for People Trying to Figure out the Formula for Success 09:25 - Scaling Your Brand Quickly 12:59 - When to Invest in Your Business's Growth 14:39 - Quill's Journey from Idea to Now 15:19 - Finding Opportunities During the Pandemic 16:41 - Tips for Success & Growth 19:00 - Finding your First Clients 20:41 - How to Narrow Down your Focus 23:32 - Advice for People Who Are trying to Figure it all Out 24:45 - Secret to Balancing a Busy Schedule 26:27 - Separating Work from Personal Life 27:51 - Fatima's Routine 30:39 - How to Deal with Bad Days 33:15 - Quill's Team for Success & How to Choose the Right People 36:46 - Maintaining a Personal Connection in the Online World 41:14 - The Relationship Secret During Quarantine 43:12 - Fatima's Tips on Choosing Content to Consume 47:20 - Suggestions to a Younger Self 48:21 - A Millennial Is? 48:26 - A Millennial Should be? 48:30 - A Millennial Is Not? 48:39 - Connect with Fatima Connect with Fatima: Website: www.quillpodcasting.com LinkedIn: www.linkedin.com/in/fatima-zaidi-6a6b844b/ Instagram: @quill.inc @zaidiafatima @listeninconference

Boss It Podcast
Episode 8 | Advocate For Yourself with Fatima Zaidi

Boss It Podcast

Play Episode Listen Later Oct 13, 2020 22:47 Transcription Available


S.1 E. 8 Advocate For Yourself with Fatima Zaidi  We're here for you!   In this episode, we speak with Fatima Zaidi, co-founder of Quill Inc and speaker. Fatima tells us her start-up story and how she navigated through a difficult year impacted by the pandemic. Her story highlights how becoming resourceful is required as an entrepreneur. She is also the founder of Listen In Podcasting Conference. Her mantra is "advocate for yourself" and one of her favorite tools is Nimble. You can connect with Fatima on Instagram @zaidiafatima, on LinkedIn at Fatima Zaidi, and on Twitter at Fatima Zaidi.Now it's time for you to make a solid plan and take action. But first, remember to subscribe and follow the Boss it Podcast so you receive a notification whenever we drop an episode. Remember to leave us a 5-star review on Itunes! Take a screenshot of your review and share it on Instagram as a post or story and tag us at @bossitclub. If Instagram is not your thing, no worries, email your screenshot to hello@bossitclub.com.  As a massive thank you, we will be sending you our Top 50 Tips for Starting and Scaling a Business. This list is exclusively for podcast reviewers.. So don't miss out. Please Note: Itunes takes 48 hours before your review is visible- so make sure you come back to the review page and take a screenshot when you're listening to the next episode. Now remember Bosses, make a plan, and take action in all aspects of life! Yes, you can have it all. xoxo SophiaA Team Dklutr Production