The Business Development Podcast

Episode 301 kicks off the 300s with Colin Harms and opens with a milestone announcement, HyperVac Technologies and HyperFab are the official Title Sponsors of The Business Development Podcast for 2026. Kelly and Colin reflect on the relationship that started through the podcast, why community and consistency matter, and what it takes to keep raising the standard as an independent Canadian show that is competing on a global stage.From there, the conversation gets real about building through pressure as a Canadian business and making the shift from reacting to taking control. Colin shares how they intentionally diversified by building HyperFab long before the tariffs, moving from 100 percent subcontracted manufacturing to bringing fabrication fully in house so they could control timelines, quality, and execution. They break down why that decision sets them up to win in 2026, and how HyperFab is positioned to become a major player as the next chapter of growth takes off.Key Takeaways:1. One bold reach out can change everything, because the right relationships often start with a simple “I felt the urge to message you.” 2. Consistency builds momentum, especially when you create something every week that you genuinely look forward to and plan your life around. 3. Reinvest in what's already producing fruit, because sowing into solid ground is how you multiply results instead of starting from zero every time. 4. Relationships beat transactions, and loyalty comes from actually caring, not just “closing the deal.” 5. Community is a force multiplier, because it gives you a safe space to vent, learn, and borrow perspective when you're carrying it alone. 6. The mindset shift that changes everything is moving from “why is this happening to us?” to “what can we do about it?” 7. In hard seasons, don't bury your head or quit early, keep peeling layers, making calls, and finding a way even when people say it won't work. 8. Success leaves clues, so study what's already working, learn from competitors, and copy great systems without ego. 9. You can forecast all you want, but you still won't fully know what's next, so the real advantage is staying adaptable and willing to pivot fast. 10. Long term winners take control of the fundamentals, bring key capabilities in-house, hire the right people, and build the confidence to say “we can do this.” Ready to make 2026 your year?The Catalyst Club is a private community for founders, business owners, and leaders who are serious about growth, accountability, and real conversations that move the needle. If you want to be surrounded by people who think bigger, take action, and build with intention, you belong here.We're 75 members and growing fast, and the first 100 will be recognized as the Founding 100. Join us here: www.kellykennedyofficial.com/thecatalystclubThe Business Development Podcast is proudly sponsored by HyperVac Technologies

Milestone Episode 300 is a behind the scenes centennial conversation with Shelby Hobbs, recorded right in the messy middle of real life. Kelly and Shelby hit record in the narrow window before the kids get home, with a baby sleeping nearby, a toddler napping upstairs, and the daily marathon happening in real time, because that's genuinely how the show and the household get built.From there, the episode becomes a reflection on what 300 episodes actually means: the gratitude, the growth, and the belief that this milestone is the start of the next phase, not the finish line. Kelly thanks the listeners for riding with him through year three, celebrates winning a Signal Award, and sets the tone for 2026 as “our year” while Shelby echoes that momentum and the bigger “new era” feeling they're sensing personally and globally.Key Takeaways:1. Progress gets built in the in between moments, not perfect schedules, so show up anyway and hit record when you can.2. Consistency compounds, and 300 episodes is proof that long games create massive outcomes.3. Treat milestones like a launchpad, not a finish line, because 300 is the start of the next phase and 2026 is the push forward.4. Gratitude is a practice, not a hindsight review, and you can train yourself to actually notice when life is good right now.5. Your time horizon changes everything, because one year can feel frustrating but five years will shock you with what you have built.6. When motivation feels heavy, aim for inspiration, and let your future self pull you forward instead of pressure pushing you.7. Community is not optional, because the best opportunities usually come through people who open doors for you, not you grinding alone.8. The right room changes everything, and Catalyst Club was born by watching real connections and collaboration happen inside the Accelerator.9. Do not box yourself into local only thinking, virtual community can be just as real and even more powerful because of global perspectives.10. Trust your gut, stay open to the unexpected, and keep upgrading your skills and tools, because opportunity shows up fast when you are ready to say yes.If Episode 300 hit you in the chest, it is because you can feel it too. 300 is the start of the next phase and 2026 is our year. The Catalyst Club exists for that exact moment when you stop waiting for the “right time” and you decide to build anyway, in the in between moments, with real life happening around you. This is the room for founders, business developers, and next generation leaders who want real connection, real support, and real momentum in the year that you finally make the leap.Inside Catalyst Club there is no hierarchy, no posturing, and no competition for power. It is leaders supporting leaders, showing up as humans, leaving ego at the door, and actually sharing what is real. It is also fully virtual, which means the community is happening every day with members from around the world and perspectives you cannot get in a local only box. If you are ready to step into the new era we talked about and make 2026 the year you stop circling the runway, come join us here: www.kellykennedyofficial.com/thecatalystclub

In this very special episode of The Business Development Podcast, Kelly Kennedy sits down with Jake Gold, one of the most influential architects of Canadian music and the longtime manager behind The Tragically Hip. Jake takes listeners behind the curtain on what a music manager actually does, not as a hype man, but as the CEO of a complex business where touring, deals, team decisions, merchandising, data, and long term career strategy all run through one leader. He shares the moment he first saw The Tragically Hip live and knew instantly they had to be signed, plus how conviction, detail obsession, and a willingness to say no are what separate career building from chasing quick wins.This conversation is packed with crossover lessons for founders, CEOs, and business developers, especially around standards, positioning, and being relentlessly curious as the market changes. Jake breaks down why the music industry is bigger than ever, why direct to consumer and data matter, and why the barrier to entry being low does not change the one truth that decides everything: you still have to be great. Kelly also acknowledges the human side of legacy, including the grief the country felt around Gord Downie, and Jake shares how he stays grounded and sustainable across decades in a 24/7 industry, while hinting at meaningful plans ahead for what comes next.Key Takeaways: 1. You will know greatness when you feel it and it is an involuntary response, not a logical checklist. 2. Great careers are built by setting the real bar and realizing what “next level” actually looks like the first time you witness it. 3. A great manager is basically the CEO of the band's company, overseeing every revenue stream, cost, and decision with the artists as the board. 4. Sustainable performance comes from ruthless time protection: knowing when not to get involved, saying no, and avoiding time wasters. 5. If you do not believe in what you represent, you will eventually get bored and move on, so belief is the fuel of long term excellence. 6. The small stuff is the big stuff: details matter because this is the whole business and you do not get paid unless it works. 7. There is no plan B if you want career level outcomes, and if the artist or founder loses belief, the manager cannot save it. 8. Curiosity is a competitive advantage: keep learning, keep reading, and bring new ideas to the table even when you are the most experienced person in the room. 9. Data and direct fan connection are core now, and the winners will understand audiences, demographics, and DTC relationships better than ever. 10. In a world where anyone can publish, the filter is still the same: you have to be great, the cream rises, and longevity is the real proof. Connect with Jake Gold and learn more about his work:The Management Trust (Official Site)https://mgmtrust.ca/Jake Gold on LinkedInhttps://www.linkedin.com/in/jake-gold-92046030/If you know you are built for more, you belong in The Catalyst Club. It is a private, high trust community for founders, business developers, and next generation leaders who want real connection, real support, and real momentum.Join us today: https://www.kellykennedyofficial.com/thecatalystclub

Episode 298 features Jake Karls, co founder and chief rainmaker of Mid Day Squares, breaking down how a kitchen table idea turned into a multimillion dollar brand by winning attention the hard way, through relentless storytelling and real human connection. He explains why attention is one of the most valuable assets in business, why you cannot buy trust with generic marketing, and why your story is the one advantage competitors cannot copy, if you are willing to share the good and the ugly.The conversation also goes deep on the cost of building at full speed. Jake opens up about burnout in a way most founders never do, from chronic fatigue and brain fog to spiraling anxiety and feeling completely out of control, and how stepping away, therapy, and real recovery practices helped him rebuild. It is a powerful reminder that growth is a long game, and the strongest leaders are the ones who protect their health while they keep showing up.Key Takeaways: 1. Attention is one of the most valuable assets now, and you have to earn it, not just pay for it. 2. People do not connect to product claims, they connect to emotion, meaning, and a story that feels real. 3. Your story is the one advantage competitors cannot copy, so treat it like an asset and share it on purpose. 4. Trust is built by showing the good and the ugly, not by trying to look perfect. 5. Impostor syndrome gets louder when you perform for approval instead of showing up as yourself. 6. Comparison is only useful if it inspires you, otherwise it quietly poisons your energy and progress. 7. Overworking for too long is not toughness, stepping back can be the move that lets you go ten steps forward. 8. Therapy is not a crisis move, it is leadership work that strengthens communication, perspective, and resilience. 9. Your business cannot be your identity, because that pressure will break you when life hits. 10. Surround yourself with real people who want you to win, and talk about the hard stuff before it turns into chaos. Follow Jake Karl's on LinkedInCheck out Mid-Day SquaresIf you love this show, you will love The Catalyst Club. It is where founders and leaders take these conversations off the podcast and into real rooms, real relationships, and real support that helps you move faster and lead stronger.Join us today www.kellykennedyofficial.com/thecatalystclub

In this solo episode, Kelly looks back at how business has shifted from the AI explosion of 2023, to the rise of personal branding in 2024, to the wave of raw, human authenticity in 2025, and makes a bold prediction for what comes next. 2026, he argues, will be the year of community, where leaders are no longer satisfied with surface level connections and instead seek real belonging in rooms where they can be honest, supported, and challenged. Drawing on his experience building The Catalyst Club, Kelly shares what he has seen firsthand as leaders open up, share the hard stuff, and finally find a place where people actually get it. From there, he lays out ten clear rules to help you choose the right community in 2026, plus five bonus tips to make sure you get real value from whichever room you join. You will learn how to spot the difference between a group that just talks and a community that actually creates opportunities, what it means to feel both safe and stretched, and why participation is the secret that separates people who grow from people who just lurk. If you want 2026 to be the year your community truly changes everything for you, this episode gives you the roadmap.Key Takeaways: 1. The right community should reflect the future version of you, not just who you are today, so that simply being in the room stretches your growth. 2. Values are non-negotiable: if a community's DNA doesn't align with your beliefs about integrity, growth, and how business should be done, you don't belong there. 3. Activity is everything; you want a room full of people who show up, engage, share wins, and help each other, not a graveyard of ghost profiles and empty feeds.4. Great communities have leaders who are present in the trenches, learning with their people and setting the tone by how they show up, not just what they say. 5. The best rooms make you feel both safe and challenged, giving you space to be human while still expecting you to pursue excellence and tell the truth about where you're at. 6. A real community doesn't just talk, it creates opportunities through introductions, collaborations, referrals, hot seats, and shared wins that move everyone forward. 7. Diversity of perspective matters more than demographics; you need people ahead of you, beside you, and learning from you to create an ecosystem that fuels momentum. 8. Structure beats chaos every time; consistent events, rituals, themes, and clear rules create safety, trust, and a rhythm that makes it easier to show up. 9. You should feel seen in your community—when you speak, people respond, and your presence is acknowledged—because a room that doesn't see you can't grow you. 10. Your energy is data; if you leave calls drained, you're in the wrong room, but if you leave buzzing and inspired, you've probably found your community for 2026 and beyond.If this episode hit home, and you know 2026 needs to be your year of community, The Catalyst Club is exactly the kind of room we talked about. It is a private, virtual leadership community where founders, builders, and business development leaders show up honestly, share what is really going on, and help each other grow with real support and real strategy. If you are tired of doing this alone and want a community that actually moves you forward, join us at www.kellykennedyofficial.com/thecatalystclub.Want to participate in my new show: I Used To Work There? Email your story and interest to HR@iusedtoworkthere.com for a chance to be featured on the first episodes!Links referenced in this episode:

Episode 296 is a first for The Business Development Podcast – we finally dive deep into Canada's French-speaking community and what most business leaders are missing. Kelly sits down with bilingual consultant Colin Fagnan, founder of Nyloc Consulting (and now Executive Director of the Fort Saskatchewan & Lamont County Regional Chamber of Commerce), to unpack how growing up Francophone in Alberta shaped his worldview, why French is actually on the rise in Western Canada, and how bilingualism boosts learning, creativity, and problem-solving in business. Colin shares his own story of moving between countries and cultures, and why he believes language is a strategic asset, not just a personal skill.From there, the conversation shifts into hard business reality: the sheer GDP locked inside Francophone markets, how tourism and immigration are changing Alberta's economic landscape, and why so many companies hit an invisible wall when dealing with Quebec or French-speaking clients. Colin breaks down where the real opportunities are, how immersion education has quietly transformed the next generation, and what leaders can do right now to better serve French speakers at home and abroad. If you've ever thought “French is only for back East,” this episode will challenge that belief and show you a very real growth path hiding in plain sight.Key Takeaways: 1. The Francophone community in Canada is not just cultural it is a massive, under-served economic market that most businesses simply ignore.2. Bilingualism is a competitive advantage because it helps you build trust faster with customers partners and communities who rarely feel truly seen.3. Language is not just translation it is context nuance and relationship and if you get that wrong you will lose deals you never see.4. Western Canada massively underestimates how many French speakers live work and travel here which means the businesses who serve them well can stand out quickly.5. Immersion and bilingual education are quietly creating a new generation of leaders who think globally and move comfortably between markets and cultures.6. Companies that want to do business in Quebec or with Francophone clients need to show real respect for the language and culture not just slap French on a brochure.7. Tourism and immigration are reshaping local economies and the businesses that prepare to serve visitors and newcomers in both languages will win first.8. If you do not have internal bilingual capacity yet you can start small by partnering with translators consultants or community leaders who understand the space.9. Treat French speaking customers like a primary market not a side note and you will uncover long term loyalty repeat business and powerful word of mouth.10. The real opportunity is not just learning French it is deciding that language inclusion can be part of your business development strategy and then taking action on it.The Catalyst Club is my private community for founders and business development leaders who want real support, real strategy and real momentum together. Join us here:https://www.kellykennedyofficial.com/thecatalystclubCompanies mentioned in this episode: Fort Saskatchewan and Lamont County Regional Chamber of Commerce Capital Business Development NYLOC Consulting CDEA Conseil de Développement Économique de l'Alberta Parallèle Alberta National Bank Financial

Episode 295 is a raw and honest reflection on what five years of entrepreneurship have really looked like behind the scenes. Kelly marks the anniversary of Capital Business Development, his own birthday, and his son's birthday by pulling back the curtain on the fear, uncertainty, and constant change that come with building something from nothing. Instead of a highlight reel, he walks you through the real story of learning to bet on yourself, letting go of rigid long term plans, and accepting that you will rarely feel as if you are fully caught up or in control.Across the episode, Kelly shares the six biggest lessons that shaped his first five years in business. You will hear why version one of your company will almost certainly suck, why you must accept that you do not have all the answers, and why lifelong learning and adaptation are non negotiable. He talks about giving your business the time it actually needs to grow, building a circle that believes in you, and finding community so you do not have to carry leadership alone. If you are in the trenches of building a business, this conversation will help you feel less alone and a lot more prepared for the next five years.Key Takeaways: 1. You will almost never feel “caught up” as an entrepreneur, and learning to operate inside that tension is part of the job.2. Version one of anything you build will probably suck compared to what it becomes, but you cannot get to version ten without shipping version one.3. You do not need to have all the answers to move forward, you just need enough clarity to take the next honest step.4. Long range 5 and 10 year plans are guesses at best, but a focused 12 month plan you actually execute can change your entire trajectory.5. The quality of your business is capped by the quality of your habits, so how you show up day to day matters more than the big goals on your wall.6. Community is not a luxury for leaders, it is oxygen; trying to carry everything alone will quietly choke the business and the person running it.7. The market will always move faster than your plans, so building an identity around adaptability and learning is safer than clinging to a fixed path.8. Saying yes to everything out of fear keeps you small; learning what to say no to is where your real leverage and focus come from.9. Your business will grow in seasons, not straight lines, and the “quiet” seasons often do the most work on your character and foundations.10. The biggest win in entrepreneurship is not just revenue, it is building a life, a body of work, and relationships you are genuinely proud of five years later.If this episode hit home and you are tired of building alone, Catalyst Club is where we keep this conversation going in real time.Join a private room of entrepreneurs and leaders sharing real wins, hard lessons, and their next 12 month moves together.Come plug in at www.kellykennedyofficial.com/thecatalystclub

In Episode 294 of The Business Development Podcast, Kelly sits down with the extraordinary Daniel Monzon, an entrepreneur whose story rewrites what resilience and leadership truly mean. Born with one arm and one leg, Daniel has spent his life climbing mountains both literally and figuratively, turning adversity into strength and strength into purpose. From navigating early career challenges to becoming a driving force in Alberta's innovation ecosystem, Daniel shares how his lived experience shaped his mindset, sharpened his instinct for opportunity, and fueled his mission to support others on their entrepreneurial journey.Today, Daniel leads Catapult Startups, a not for profit accelerator empowering immigrant, refugee, and underrepresented founders to build thriving businesses in Canada. In this conversation, he offers powerful insights on validation, sales, hiring, and the importance of understanding real customer needs, while highlighting the impact of Elevate IP and his work in economic development. Whether you are launching a business, scaling one, or searching for the courage to take your next step, Daniel's wisdom and story will leave you inspired, grounded, and ready to push forward.Key Takeaways: 1. Resilience is built through action and Daniel's journey proves that challenges can become your greatest source of strength.2. Validating an idea early saves time, money, and frustration and most entrepreneurs wait far too long to test their assumptions.3. A great product means nothing without customers who are willing to pay for it.4. Talking directly to potential clients is the fastest way to refine your offer and understand the real problem you solve.5. Hiring friends without considering skill fit and culture can set a business back six to twelve months.6. The right team can take you farther than you could ever go alone and leadership starts with letting smarter people lead in their lane.7. Understanding intellectual property can unlock new revenue streams and protect what makes your business unique.8. Entrepreneurs must let go of perfection and operate confidently at 80 percent to maintain momentum.9. The willingness to take calculated risks is often the dividing line between businesses that grow and those that stall.10. Your personal story and the adversities you have faced can become a powerful foundation for impact and opportunity.Learn more about Elevate IP Alberta and Catapult Startups here: https://catapultbic.org/If you listen to The Business Development Podcast, you belong in The Catalyst Club.

Episode 293 follows the remarkable journey of Lucas Benjamin Schmidt, a biochemist from Germany who discovered business development by accident and transformed his entire life because of it. Lucas found The Business Development Podcast in late 2023, listened to every episode within days, and immediately applied the principles by treating himself like a product, crafting a value proposition, creating marketing materials, and proactively reaching out to companies. His curiosity and willingness to take action opened doors he never expected, including a chance encounter at a diagnostics conference that led to a role in business development inside a German engineering and technology company undergoing major transformation.In one of the most inspiring listener stories ever shared on the show, Lucas walks through how leaving the lab for business development unlocked new opportunities, reshaped how he understands people and problems, and sparked a deeper curiosity that now drives his career. From mastering human connection to blending science with strategy, Lucas proves that anyone, no matter their background, can rewrite their future by embracing flexibility, stepping outside their comfort zone, and acting on what they learn. His story shows the power of taking a leap when opportunity shows up and the impact one podcast can make when the right listener decides to bet on themselves.Key Takeaways: 1. Curiosity opens doors when you follow it instead of ignoring it.2. Acting on ideas beats waiting for permission every time.3. Treat yourself like a product and opportunities appear where you never expected.4. Human connection is the real differentiator in business development.5. Flexibility creates momentum while rigidity holds you back.6. You can always return to your old field, so take bigger swings now.7. Skills from past careers become superpowers in BD when you apply them creatively.8. Consistency turns luck into predictable outcomes.9. Learning psychology helps you communicate better with everyone, including yourself.10. Business development rewires how you see the world and reveals possibilities everywhere.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

Episode 292 takes you inside a powerful conversation with LinkedIn strategist Sam Swirsky, where Kelly uncovers what truly drives explosive growth on the world's leading business platform in 2026. Sam shares his journey from blue collar beginnings to becoming one of LinkedIn's most respected creators and strategists, breaking down the mindset and methods that helped him build massive influence. He reveals why clarity, consistency, instructional content, and authentic video now outperform everything else and explains how creators can stand out in a feed flooded with AI and noise.Together, Kelly and Sam dig into what most people misunderstand about LinkedIn, why comments are quickly becoming the new content, and how to transform your profile into a powerful engine for opportunity. Sam opens the curtain on the frameworks he uses with top creators, including the systems that generate millions of impressions and create deeply engaged communities. For anyone ready to grow their presence, their business, or their personal brand, Episode 292 delivers a masterclass in building real visibility, real influence, and real momentum in 2026.If you'd like to book an introduction with Sam Swirsky, you can connect with him here: https://zcal.co/samswirsky/30minKey Takeaways:1. LinkedIn growth in 2026 comes from clarity, not volume, and creators who simplify their message win.2. Comments are becoming the new content and strategic engagement outperforms blindly posting every day.3. Instructional posts build the fastest trust because they prove you actually know what you're talking about.4. Authentic video is the strongest differentiator in a feed flooded with AI-generated content.5. You don't need more posts, you need better ones that solve real problems for your audience.6. Long-term consistency beats virality and Sam's 10-year mindset is the real blueprint behind sustained growth.7. Your profile must clearly state what you do and how people can work with you or you'll lose opportunities.8. The algorithm rewards creators who mix content types and show up in multiple ways, not just text-only posting.9. Community building is the hidden multiplier because people follow people who make them feel seen.10. LinkedIn success is a skill set, not luck, and anyone can grow if they commit to learning the fundamentals.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

Episode 291 is a raw, honest, and deeply human exploration of what it means to trust the journey when life throws you curveballs. Kelly opens up about one of the wildest days of his entrepreneurial year — a morning that began with a gut-punch message from a major client and immediately shifted into two of the biggest interviews of 2025 with Jake Gold and Douglas Conant. Instead of spiraling, he leaned into faith, asked for guidance, and watched the entire day unfold in ways that reminded him that the universe, God, fate — whatever you believe — often steps in right when you need it most. This episode blends storytelling, vulnerability, and spiritual grounding in a way that only Kelly can deliver.From unexpected opportunities to the quiet clarity that followed, Kelly uses his experience to reflect on how life's toughest moments often reveal the most important truths. He walks listeners through ten powerful lessons that anchor resilience, belief, and the ability to keep moving forward even when the road feels uncertain. Episode 291 is a reminder that doors close to redirect you, that your path is unfolding exactly as it should, and that no matter how chaotic things feel, you are going to be OK. If you need perspective, reassurance, or a spark of hope heading into the new year, this is an episode you'll want to save and revisit.Key Takeaways: 1. You're going to be OK even when things look their worst because nothing stays bad forever.2. Your biggest personal growth comes from your hardest moments because pressure creates strength.3. The universe has your back and the right opportunities show up when you need them most.4. You are enough and even the challenges that feel impossible are within your ability to overcome.5. You have a purpose and you're allowed to change direction whenever your path shifts.6. You are unique and your gifts are yours alone which is your real competitive advantage.7. There is no such thing as failure, only choices, lessons, and redirection.8. Your community matters because the people around you will either lift you up or pull you down.9. Authenticity wins and being your true self is the most powerful advantage you have.10. Don't lose your humanity because in a world filled with AI and noise, being human is your superpower.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

What would you do if you sold your company and had every opportunity to step back, but instead chose to build a vision aimed at changing the future of how communities thrive? In Episode 290, Kelly sits down with returning guest Jim Gale to explore his mission to transform the way families, schools, neighborhoods, and even nations think about food and long-term resilience. Jim shares how he turned barren land into a fully off-grid, self-sustaining ecosystem and why regenerative design is becoming essential as the cost of living climbs and global systems show increasing strain. His perspective blends entrepreneurship, sustainability, and practical action in a way that challenges traditional thinking.Jim also dives into the rapid global expansion of Food Forest Abundance, now active in more than 50 countries, and outlines how simple, scalable systems are helping households reduce dependency and create real security. From community-supported agriculture to working with local leaders, churches, and schools, he breaks down how abundance can be built anywhere with the right mindset and the right structures. This episode offers a grounded, forward-looking conversation on resilience, leadership, and the future of sustainable living.Key Takeaways: 1. Jim chose purpose over comfort, redirecting his life into a mission that supports long-term human resilience.2. Even barren land can become a thriving ecosystem with the right regenerative design principles.3. Rising costs and system strain are pushing more people to explore self-sufficiency and local abundance.4. Simple food systems can dramatically reduce household pressure and create real security.5. Schools, churches, and community groups are powerful entry points for widespread change.6. Food Forest Abundance is now active in more than 50 countries, proving the model works at scale.7. Creating even a small amount of your own food increases stability and reduces dependency.8. Community-supported agriculture models offer education, daily nutrition, and long-term resilience.9. Awareness and visibility are essential, as many people have never considered growing their own food.10. Abundance works best when shared; real resilience comes from communities growing and supporting each other.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

In this powerful Remembrance Day episode, Kelly Kennedy reflects on the legacy of his grandfather, a man shaped by courage, humility, and service, and explores the timeless truths that still define human connection today. Through the lens of personal history and Dale Carnegie's century-old wisdom, Kelly reminds us that while our tools have evolved from typewriters to smartphones, from face-to-face meetings to AI, the fundamentals of who we are have not. Our desire for understanding, empathy, belonging, and trust remains unchanged, and those who remember how to connect on a deeply human level will always lead the way.This episode bridges the past and present, showing that in business and life, success is never about the newest technology, it's about mastering the oldest skill in the world: authentic human connection. Drawing from history, psychology, and lived experience, Kelly offers timeless lessons that prove our humanity isn't a weakness in the digital age, it's our greatest advantage.Key Takeaways: 1. The tools we use will always evolve, but the fundamentals of human connection never change.2. Technology can enhance communication, but it can't replace genuine empathy or trust.3. Authentic relationships are built on listening, understanding, and caring — not automation.4. Success in business still comes down to people choosing people they like and believe in.5. The wisdom of the past remains relevant because human nature hasn't changed.6. Dale Carnegie's teachings on kindness, respect, and curiosity are more powerful now than ever.7. Human connection is the greatest differentiator in a world filled with noise and competition.8. To move forward, we must remember and honor the lessons that brought us here.9. Leadership is not about control or efficiency, it's about humanity and connection.10. In every era — past, present, or future — our greatest advantage will always be being human.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

Episode 288 of The Business Development Podcast features an inspiring conversation with Nathan Plumb, Managing Director of Fabled Solutions, an award-winning technology company transforming how businesses approach software development. Nathan shares his incredible journey from teaching across Europe and Asia to leading a fast-growing tech firm in Edmonton. His background in education built the foundation for strong leadership, adaptability, and global perspective—skills that have fueled his success in tech and entrepreneurship. Together, Kelly and Nathan explore how servant leadership, creative problem-solving, and an openness to opportunity can redefine what it means to build and scale in the modern business world.The discussion dives deep into the evolution of Fabled Solutions, from humble beginnings to becoming a trusted technology partner for companies seeking smarter, more efficient systems. Nathan breaks down the hidden value in custom software, the power of integration over complexity, and why authenticity and trust remain non-negotiable in business today. This episode is a masterclass in leadership, innovation, and embracing the unexpected—proof that with vision, adaptability, and a learner's mindset, you can truly turn any path into a platform for success.Key Takeaways: 1. Adaptability can change everything; the ability to pivot opens opportunities you never saw coming.2. Teaching builds exceptional leadership skills through communication, patience, and planning.3. Servant leadership drives stronger teams by putting people first and leading from within.4. The best opportunities appear when you're ready to say yes; success favors those who stay open.5. Failure is a teacher, not an ending; every setback brings lessons that prepare you for the next success.6. Authenticity builds trust; in business, relationships will always outlast transactions.7. Integration is the future; connecting powerful tools creates better results than any single solution.8. Investing in technology early helps small businesses compete with giants and scale efficiently.9. Continuous learning is essential; what worked yesterday won't guarantee success tomorrow.10. Build long-term relationships, not quick wins; the best partnerships are built on trust and shared growth.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

This episode of The Business Development Podcast dives deep into the power of focus and intentional action through Kelly Kennedy's proven weekly framework, Move the Needle. Kelly reveals how most people spend their weeks reacting to chaos instead of directing their energy toward what truly matters. Drawing from the Pareto Principle and Dr. Gail Matthews' goal-setting research, he shows how writing down just five to ten high-impact priorities each Monday can double your effectiveness and eliminate wasted effort. Through personal stories and practical tools, Kelly explains how consistent focus on the right 20 percent of tasks creates exponential results — not by working harder, but by working smarter.In this inspiring and grounded episode, Kelly reminds listeners that Move the Needle isn't just for business — it's for life. He challenges you to include goals that strengthen your family, health, and relationships, emphasizing that everything is interconnected: when one area struggles, the rest follows. With passion and clarity, he calls for progress over perfection, consistency over intensity, and impact over busyness. The episode closes with an invitation to join a community of leaders inside The Catalyst Club, where accountability, connection, and growth come together to help you keep moving the needle every single week. Key Takeaways: 1. Focusing on the right 20% of actions creates 80% of your results — the Pareto Principle in motion.2. Writing your goals down doubles your chance of achieving them; it's science-backed focus at work.3. Mondays are for direction, not reaction — take 10 minutes to plan what truly matters.4. Your Move the Needle list isn't a to-do list; it's an *impact list* designed to build momentum.5. Accountability turns intentions into commitments; share your list and let it be seen.6. Progress beats perfection — even one or two meaningful wins a week compound over time.7. Consistency is the secret weapon; the system only works if you keep showing up every week.8. Writing goals by hand programs your brain to prioritize and recognize opportunity.9. Work, home, and health are connected — when one slips, the others follow.10. Move the Needle is about living intentionally — making every week, and every action, truly count.This Week's Challenge:Write down your own Move the Needle list — five to ten actions that would make this week a win. Post it somewhere visible, share it with a peer, and review it next Monday.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

In Episode 286 of The Business Development Podcast, Kelly Kennedy sits down with transformational coach and finance expert Jenn Bieri, founder of The Practice Space, to explore what it truly means to redefine success without losing yourself. Jenn shares her powerful journey from scaling a global tech startup from 40 to 400 employees and leading $20 million in capital raises, to realizing that achievement without alignment comes at a cost. Her story is one of courage, clarity, and transformation—showing what happens when you trade burnout for balance and ambition for authenticity.Together, Kelly and Jenn unpack the real challenges leaders face behind closed doors: the exhaustion, the guilt, and the endless pursuit of “more.” They discuss how mindfulness, emotional awareness, and intentional boundaries can shift the way we lead and live. This episode is a reminder that success isn't about how far you can push—it's about how true you can stay to yourself while you rise.Key Takeaways: 1. Success without alignment eventually leads to burnout, no matter how high you climb.2. Leaders often forget that they need emotional and physical care just as much as their teams do.3. Slowing down and creating space often produces more clarity and creativity than constant action.4. True balance requires intentional boundaries—your time and energy deserve structure.5. Ambition can be healthy, but only when paired with mindfulness and self-awareness.6. Fulfillment comes from aligning your career and lifestyle with your values, not external validation.7. Redefining success means unlearning the belief that worth is tied to productivity.8. Fear is natural when stepping away from comfort, but courage creates transformation.9. Sustainable leadership starts with nervous system regulation—rest is a strategy, not a luxury.10. The ultimate freedom comes when you choose to thrive, not just survive, in your work and life.The Practice Space is where high-performing leaders learn to slow down, reconnect with themselves, and build success that feels balanced, intentional, and deeply human.Learn More: https://thepracticespace.co/If you listen to The Business Development Podcast, you belong in The Catalyst Club.

In this Halloween Special of The Business Development Podcast, Kelly Kennedy sits down with the legendary Jim Harold — the original paranormal podcaster and host of Jim Harold's Campfire. With over 20 years in the business and millions of listeners worldwide, Jim shares how a lifelong fascination with the unexplained became one of the most successful independent podcasting careers in history. Together, they explore what it means to believe, the power of storytelling, and why people from every corner of the world are still drawn to share their mysterious, unexplainable experiences.From ghosts and cryptids to UFOs and the mysteries of consciousness itself, this conversation goes far beyond the paranormal. Jim opens up about the lessons learned from two decades behind the mic, the evolving podcasting industry, and his belief that “the universe is not only stranger than we understand — it's stranger than we can understand.” A powerful, reflective, and fittingly eerie episode that reminds us curiosity is what keeps the human spirit alive.Key Takeaways:1. Belief doesn't require proof, and you can respect skepticism while still leaving room for mystery and wonder.2. The power of storytelling connects us across generations, cultures, and beliefs more deeply than facts ever could.3. Authenticity builds longevity; being real and consistent is what sustains a creative career.4. Curiosity fuels creativity and keeps your content fresh and engaging.5. Respect your guests' truth; empathy creates more meaningful conversations than confrontation.6. Persistence beats perfection, and consistency over time creates lasting success.7. Follow your fascination because what genuinely interests you often becomes your greatest work.8. Podcasting is about community, not celebrity; shared stories build loyalty and impact.9. The unknown keeps us humble and open to growth by reminding us how little we truly know.10. Legacy is built through consistency, showing up again and again until your work speaks for itself.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

In Episode 284 of The Business Development Podcast, Kelly Kennedy sits down with Adam Kimmel, an engineer with 12 global patents who made the leap from technical leadership to business development strategist. Together, they explore why so many technical professionals struggle to thrive in business development—and how to turn analytical precision into authentic human connection. Adam shares his journey from engineering to entrepreneurship, unpacking the mindset shifts that allow technical experts to succeed in client-facing roles while maintaining integrity, clarity, and depth in their communication.The conversation dives into the intersection of engineering, marketing, and trust-building in an AI-saturated world. From using content and video as tools of authenticity to mastering the art of simplifying complex ideas, Adam reveals how to create real impact in a space often dominated by noise. This episode is a masterclass for engineers, consultants, and technical leaders who want to connect their expertise to opportunity and grow beyond the technical into true business development mastery.Key Takeaways: 1. Technical expertise alone doesn't translate to business success; connection and clarity are what bridge the gap.2. Authentic communication builds trust faster than polished marketing ever can.3. AI is a great thought partner but can't replace human insight, depth, or emotional nuance.4. Engineers and technical experts already have the analytical skills needed for BD; they just need to learn emotional context.5. Storytelling is the most effective way to translate complex technical ideas into client understanding.6. Video is the new frontier for authenticity; people want to see and hear the real person behind the expertise.7. Repetition, feedback, and iteration are the keys to getting comfortable with video and public communication.8. Content should start from one strong cornerstone piece like a white paper or interview and be repurposed into multiple formats.9. Brand trust comes before conversion; no one buys until they believe you understand their problem.10. The best business development professionals don't sell; they educate, simplify, and connect.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

In Episode 283 of The Business Development Podcast, Kelly Kennedy breaks down one of the toughest truths in business: why free almost always fails. Drawing on lessons from early mentor Kevin Pydde and his own entrepreneurial journey, Kelly explores how undercharging and giving too much away can quietly destroy your business. He shares the mindset and pricing framework that helped him build Capital Business Development and The Business Development Podcast from the ground up, teaching that consistent, predictable revenue, not commissions or goodwill, sustains long-term success.Kelly also exposes the hidden cost of free, showing why clients who don't pay rarely commit or transform. From coaching to community building, he reveals that every time you remove the price tag, you remove the value. This episode is a wake-up call for entrepreneurs and creators alike: if you want your work to matter, you have to charge for it. Because in the end, free isn't generosity, it's a loss for everyone.Key Takeaways: 1. You have to look after your family first, your business second, and yourself third because everything is interconnected.2. Consistent, predictable revenue keeps a business alive while commissions are just pennies from heaven.3. Know your real costs because your time is only a fraction of what it truly takes to run your business.4. Price for value, not hours, since clients pay for results and outcomes, not time spent.5. Confidence in your pricing is essential because the first sale you make is always to yourself.6. Free almost always fails because when people do not pay, they do not show up or commit.7. A token price beats no price since even a small investment creates ownership and engagement.8. Free is not generosity because it devalues your work and trains others to undervalue it too.9. Discount strategically, not emotionally, by rewarding loyalty or early adoption, never desperation.10. Charging fairly is not selfish because it builds the foundation that allows you to create real impact.Building a business can be lonely, especially when it feels like no one around you truly understands the pressure, the grind, or the dreams that drive you. That's why I created The Catalyst Club — a private community where entrepreneurs, leaders, and professionals connect with peers who actually get it.Inside The Catalyst Club, you'll find genuine support from people walking the same path. We share wins, tackle challenges, and grow together through weekly live events like Coffee with Rockstars, Catalyst Sessions, and Workshops. It's real conversation, accountability, and encouragement from people who know what it takes to build something meaningful.If you're ready to stop doing it alone and start growing alongside others who understand the journey, join us today at KellyKennedyOfficial.com/thecatalystclub. Because success feels lighter when you're surrounded by people who carry the same fire.

Episode 282 of The Business Development Podcast, “What AI Can't Replace in Marketing with Jamie Moffat,” dives deep into the evolution of marketing from its radio roots to today's AI-driven landscape. Jamie Moffat, a 30-year advertising veteran and digital marketing consultant with LocalIQ, shares his journey from selling vacuum cleaners and radio ads in the 90s to leading data-informed, AI-powered campaigns. He and Kelly unpack how modern technology has transformed how we reach customers—yet reveal that the fundamentals of trust, listening, and human connection remain unchanged.Together, they explore what truly drives marketing success in 2025: speed of response, meaningful follow-up, and genuine relationships. From understanding the customer journey to using AI tools for smarter lead generation, Jamie shows how technology can amplify—not replace—the human touch. This episode is a reminder that while automation and analytics continue to evolve, it's still people, not programs, who close deals and build lasting brands.Key Takeaways: 1. AI can optimize your marketing, but it can't replace the trust built through human connection.2. Listening is still the most powerful skill in sales—it never goes out of style.3. Speed matters. The faster you follow up, the higher your close rate.4. Marketing is only as strong as the message. Content is still king.5. Technology evolves, but relationships remain the foundation of every great business.6. The customer journey starts with a trigger event—know it, and meet them there.7. Missed calls mean missed opportunities. Always answer or call back fast.8. Data helps guide your strategy, but emotion drives the decision to buy.9. Authentic, human communication outperforms AI-generated content every time.10. The future of marketing isn't replacing people—it's empowering them to connect better.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

In Episode 281, Kelly Kennedy delivers a powerful reminder that in a world moving faster than ever, adaptability isn't optional—it's the skill that defines whether we thrive or fade. He shares how resisting change once held him back, from pushing against early CRM systems to realizing that fear of new ideas only slows progress for everyone involved. Using Apple as a case study in self-disruption, Kelly shows how the most successful leaders and companies evolve intentionally—choosing to innovate before they're forced to.Kelly challenges listeners to stop fearing change and start seeking it, revealing how the information age has given way to the intelligence age powered by AI. He outlines clear, practical steps to embrace adaptability, face fear, and lead with purpose in times of rapid transformation. The message is clear: adaptability isn't about reacting to change—it's about causing it, while it's still your choice to do so.Key Takeaways: 1. Adaptability isn't reacting to change, it's causing it before you're forced to.2. The information age is over — those who cling to old rules will get left behind.3. Fear of change is natural, but it's usually just the fear of what we can't yet see.4. The other side of change is always better, even if it's invisible from where you stand.5. Resisting progress doesn't protect us — it holds everyone back.6. Apple's success came from self-disruption; they chose to evolve while it was still their choice.7. In the AI era, adaptability isn't optional — it's the new literacy.8. Systems and processes still matter, but only if they evolve with you.9. Growth begins when you stop defending comfort and start seeking change.10. The people who win the future will be the ones who adapt faster than fear can stop them.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

In Episode 280 of The Business Development Podcast, Kelly Kennedy sits down with Jason Michaud, founder and CEO of Stardust Technologies, to explore the coming Space Boom of 2036—a defining moment that could reshape global economies, industries, and human potential. Jason shares his mission to make space accessible for everyone while warning that Canada and much of the world are not prepared for what's coming. From helping pioneer the world's first Indigenous space agency to collaborating on THEIA, a lunar analog habitat designed to simulate life beyond Earth, Jason and his team at Stardust are leading a bold vision for humanity's next frontier.Together, Kelly and Jason unpack why the world isn't ready—from outdated education systems and short-sighted policy to the urgent need for infrastructure and leadership in the new space economy. This conversation is a wake-up call for innovators and entrepreneurs everywhere: the next great race has already begun, and the decisions we make in the next decade will determine who thrives in the new age of space.Key Takeaways: 1. The next great economic shift is already on the horizon — the Space Boom of 2036 will redefine how nations and industries operate.2. Most of the world, including Canada, is not prepared for the coming wave of innovation, infrastructure, and opportunity that space will demand.3. Space exploration is no longer limited to governments; it's becoming a commercial and entrepreneurial frontier that rewards vision and action.4. Education systems need to evolve now to prepare the next generation for space-focused science, engineering, and business leadership.5. Canada has the talent and potential to be a leader in space, but only if it invests early and builds the ecosystem to support it.6. Collaboration between Indigenous communities, governments, and private companies can create a more inclusive and ethical space future.7. The development of analog habitats like THEIA is critical for preparing humans to live and thrive beyond Earth.8. The companies and countries that move first in the next decade will define the standards, technology, and culture of the new space economy.9. Making space accessible for everyone isn't just a dream — it's an urgent necessity for long-term human progress and survival.10. The countdown has already begun; those who wait for the future to arrive will be left behind when the new space race takes off.If you're ready to grow alongside other driven entrepreneurs and business leaders, join The Catalyst Club—a private community built on support, growth, and connection for people serious about building something that lasts.If you've been looking for a place to connect with like-minded entrepreneurs who truly get it, I think you'll love it.

Episode 279 of The Business Development Podcast, The 10 Unspoken Laws of Trust, dives deep into the unseen foundation behind every successful relationship, deal, and opportunity: trust. Kelly explores how trust shapes human behavior, why it's not automatic despite being essential to society, and the ten unspoken laws that quietly govern how we build and maintain it. From honesty and reciprocity to fairness, accountability, and transparency, this episode uncovers the hidden social and biological frameworks that make trust the cornerstone of business and life.In the second half, Kelly breaks down how to intentionally build trust in business development using five powerful steps rooted in human psychology. He explains how safety, consistency, competence, empathy, and follow-through work together to calm the brain's natural defense system and open the door to real connection. The result is a masterclass on transforming reliability into loyalty — and why, in a world full of noise, predictability and authenticity are the ultimate business advantage.Key Takeaways: 1. Trust is the silent force that drives every deal, relationship, and opportunity in business development—it's the real currency behind every transaction.2. Society relies on trust to function, but it's not automatic because our biology evolved to protect us before it connects us.3. Words and promises form the foundation of trust; when they're broken, the entire system of communication and reliability collapses.4. Fairness, accountability, and reciprocity are natural laws of trust that make cooperation possible and keep relationships stable.5. Predictability is the cornerstone of trust—when people know what to expect, their fear response quiets and loyalty forms.6. Transparency builds safety; secrecy breeds suspicion. Sharing your process and progress openly earns long-term confidence.7. Reputation is trust's shortcut—each fulfilled promise becomes proof of credibility and a signal to others that you're dependable.8. Trust isn't built on perfection, but on consistency; reliability over time is what transforms confidence into loyalty.9. To earn trust faster, focus on emotional safety, consistency, competence, empathy, and follow-through in every interaction.10. The goal of business development isn't to persuade—it's to help the human nervous system decide, “I'm safe with you,” because that's when opportunity. We're proud to be finalists in the 2025 Signal Awards — the only Canadian

Episode 278 of The Business Development Podcast dives into the explosive rise of Startup TNT with co-founder Tim Lynn, a financial strategist and serial entrepreneur who has helped reshape Western Canada's startup ecosystem. Tim shares his journey from investment banking to building a community-driven angel investing platform that has mobilized millions in capital, empowered new investors, and opened doors for founders across the Prairies. With a unique blend of expertise as a CPA, CFA, and CBV, Tim explains how Startup TNT is lowering barriers to entry for angel investing and creating real momentum for entrepreneurs.In this conversation, Tim breaks down the realities of angel investing — why most startups fail, how to build a diversified portfolio, and why collaboration beats going it alone. He shares powerful lessons from his own entrepreneurial journey, the challenges of growing companies in Alberta, and the opportunities that make Western Canada a force on the global stage. Packed with insights, practical wisdom, and explosive energy, this episode is a must-listen for anyone passionate about startups, investing, and the future of entrepreneurship in Canada.Key Takeaways: 1. Most startups fail — 80–90% don't make it, which is why diversification is critical in angel investing.2. A winning portfolio isn't about one bet, it's about 20–40 “shots on goal” to increase the odds of success.3. Angel investing doesn't have to mean $100K+ cheques — pooling $5–10K investments makes it accessible to more people.4. Collaboration beats isolation: Startup TNT thrives by bringing investors, founders, and communities together.5. Investors shouldn't impose their own vision — success comes from backing founders who see the future clearly.6. The role of investors is to champion companies — providing introductions, advice, and resources when asked, not dictating.7. Great companies are built on strong teams — weak team dynamics can derail even the best products.8. Distribution and sales often matter more than the product itself; the best idea isn't enough without reach.9. Alberta and Western Canada have world-class talent and innovation, but need more business and sales expertise to scale.10. Early mistakes and failures are part of the process — both founders and investors grow by “bumping into walls” and learning.

In Episode 277 of The Business Development Podcast, Kelly Kennedy takes you inside a true David vs. Goliath battle as he fights for the 2025 Signal Awards in the Business category. As the only Canadian and the only independent finalist up against billion dollar networks like Wondery, iHeart, and Amazon, Kelly reveals how underdogs can rally support and compete with giants. He shares the exact playbook he is using: creating awareness through posts, driving action with direct outreach, scaling with email, amplifying through media, and most importantly trusting community to carry the fight. Along the way you will learn the pitfalls to avoid, the importance of gratitude, and why clarity and simplicity turn support into real action.Now Kelly needs his community more than ever. With just one week left to vote, your support will decide the outcome. It takes only ten seconds to cast your vote, and every share amplifies the fight. If this podcast has ever inspired you, taught you, or helped you move the needle in your business, this is the moment to give back. Vote now for The Business Development Podcast in the Business category of the Signal Awards at vote.signalaward.com. Voting is open until October 9th. Vote and share to create a tidal wave of support and help David defeat a giant.Key Takeaways: 1. Awareness is only the first step — posts create visibility but they don't guarantee action.2. Direct outreach drives results — personal messages cut through the noise and spark real movement.3. Clarity matters — a single link and simple instructions remove friction and boost support.4. Equip your community — give them shareable assets, captions, and graphics so helping you is easy.5. Media amplifies your story — but only if you frame it with a compelling narrative worth telling.6. Gratitude fuels momentum — thank people personally and publicly to deepen connection and trust.7. Don't confuse numbers with commitment — likes and comments are not the same as votes or sales.8. Respect boundaries — pushing too hard or spamming can damage relationships you've worked to build.9. At some point you must let go — after doing everything in your power, trust your community to carry it forward.10. Underdogs win with people, not budgets — community is the greatest differentiator against giants.

Episode 276 of The Business Development Podcast welcomes Garry Ridge, the legendary former CEO of WD-40 and author of Any Dumbass Can Do It. Garry takes us inside the culture transformation that turned WD-40 into a global icon, showing how “learning moments” and servant leadership created an environment where people belonged, felt valued, and performed at their best. His story proves that lasting success doesn't come from fear or control but from building workplaces where people love to show up and contribute.In this conversation, Garry shares the lessons he now brings to his coaching and speaking, from removing fear in organizations to leading with empathy and courage. He reminds us that leadership doesn't have to be complicated — it has to be consistent, human, and purposeful. And with his trademark humility, he leaves us with a powerful reminder to live and lead fully: Life's a gift. Don't send it back.Key Takeaways:1. The best cultures are built on belonging, safety, and purpose, not fear or control.2. A leader's job is not to manage people but to coach them into the best version of themselves.3. Consistency beats reinvention when it comes to building brand trust and recognition.4. Learning moments replace mistakes — they're opportunities to grow, not reasons to punish.5. Focus wins markets; WD-40's success came from doing one thing honestly and doing it well.6. Strategic plans mean little unless people are passionate about executing them daily.7. Empathy must outweigh ego for leaders to earn trust and unlock performance.8. Culture cannot be microwaved; it takes time, commitment, and daily reinforcement.9. Fear is paralyzing — removing it from organizations unleashes innovation and courage.10. Life is a gift; leadership is about making sure people don't send it back.Links for Garry RidgeBook: Any Dumbass Can Do ItWebsite: thelearningmoment.netAnd Rockstars — we need your help in the Signal Awards! Every vote counts and your support means the world.

Episode 275 of The Business Development Podcast flips the script on imposter syndrome, showing why it isn't a red flag but a clear indicator that you're leveling up. Kelly Kennedy unpacks why this feeling shows up right before your biggest breakthroughs and why it's actually a compass pointing you toward growth and success.In this episode, you'll uncover 10 powerful indicators that prove you're on the right path, plus practical strategies to reframe self-doubt into fuel. From anchoring in your wins to shifting your focus toward service and taking action anyway, this conversation will help you embrace imposter syndrome as a guiding light on your journey.Key Takeaways:1. Imposter syndrome isn't a red flag — it's proof you're stepping into new levels of growth.2. Feeling out of place usually means you're exactly where you're supposed to be.3. The greatest breakthroughs often happen right after the loudest self-doubt.4. Self-doubt shows you care enough to measure yourself against excellence.5. Being nervous is a sign that the stakes are meaningful and worth pursuing.6. When opportunities start coming to you, it's a signal of your rising influence.7. Growth requires shedding old strategies that no longer fit your current level.8. The louder your inner critic gets, the brighter the spotlight on your success.9. Confidence is built through action — moving forward proves you belong.10. Borrow belief from others until your own confidence catches up.We've just completed the Podcast Playbook series and are back in the regular flow of The Business Development Podcast. And one last ask — we've been named a finalist in the 2025 Signal Awards, and we need your vote in the Listeners Choice category. Every vote counts and you can support us here: Vote for The Business Development Podcast If you listen to The Business Development Podcast, you belong in The Catalyst Club.

Episode 274 of The Business Development Podcast brings the inspiring journey of Dr. Juan Salinas, a food scientist, entrepreneur, and natural bodybuilder who defied the odds to create P-nuff Crunch, a plant-based protein snack that won the attention of Mark Cuban on Shark Tank. From his humble beginnings in Honduras to earning a PhD in food science from Rutgers and leading product innovations at Nestlé and Kraft, Dr. Salinas combined scientific expertise with his passion for health to revolutionize the snacking industry. His story highlights the grit, sacrifice, and relentless vision required to bring an innovative idea to life, even when it meant investing his life savings and building his own manufacturing facility.Throughout the conversation, Dr. Salinas shares insights on nutrition, obesity, and the mindset shifts needed to make healthier food choices, while also opening up about the challenges of entrepreneurship. From balancing bodybuilding with creating shelf-stable products, to enduring setbacks and pivots in scaling his company, he reveals the resilience behind every milestone. His Shark Tank experience—preparing in isolation during COVID, boldly negotiating with Cuban, and ultimately securing a deal—underscores the importance of preparation, courage, and belief in your mission. See his Shark Tank win here: https://www.youtube.com/watch?v=wp45o5i7zhE, Check out P-nuff Crunch here: https://www.pnuff.com/Key Takeaways: 1. Your background doesn't define your future—Dr. Salinas came from Honduras with little English and built a career as a PhD food scientist.2. Passion plus expertise creates innovation—combining bodybuilding and food science led him to invent P-nuff Crunch.3. Entrepreneurship requires sacrifice—he invested his life savings and took huge personal risks to build his company.4. Don't wait for permission—big corporations rejected his healthy snack ideas, so he built his own path.5. Manufacturing is a business itself—starting a facility taught him new challenges in HR, compliance, and operations.6. Preparation beats pressure—his Shark Tank success came from 10 days of focus, rehearsing every scenario until he was ready.7. Mindset is everything—he retrained his brain to crave healthier foods, just like quitting smoking.8. Strength training builds more than muscle—it increases metabolism and teaches discipline that carries into business.9. Adaptability keeps you alive—pivoting from “peanut puffs” to “protein puffs” kept his brand competitive.10. Divine timing matters—Mark Cuban's wife had tried P-nuff before the pitch, showing that hard work plus faith creates opportunities.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

In Episode 273, we bring the Podcast Playbook to a close with Part 11: Mastering the Mindset — Final Tips to Stay Consistent and Thrive. This final chapter shifts the focus from tools and strategies to the mental game required to keep your podcast alive long term. We explore why most podcasters fade out after just a few episodes, how to set realistic expectations for slow and steady growth, and the importance of building habits that keep you consistent even when results don't come overnight.You'll also learn practical tips to avoid burnout, handle setbacks like equipment failures or lack of feedback, and stay motivated by connecting with a community of creators. From batching episodes and using templates to tracking your growth and reinvesting wisely, this episode is about creating the resilience and systems that allow your podcast to thrive. More than just downloads, your show is a legacy — and with the right mindset, it can impact people for years to come.Key Takeaways: 1. Podcasting is a long game — growth is slow, steady, and compounds over time.2. Most podcasters quit after 10 episodes (podfade), but consistency separates the winners.3. Reliability matters more to listeners than perfection; showing up builds trust.4. Burnout is real — protect your energy by setting realistic schedules and batching episodes.5. Equipment failures will happen; always have a backup plan to stay on track.6. Don't rely on constant external validation — create because your message matters.7. Repurpose your content into clips, audiograms, and posts to maximize impact.8. Track your metrics regularly, but don't obsess — focus on trends, not daily spikes.9. Surround yourself with community — accountability and encouragement keep you moving.10. Every episode contributes to your legacy — your podcast is bigger than downloads.

In Episode 272 of The Business Development Podcast, Kelly sits down with Robert Price, Founder & CEO of Bōde, the peer-to-peer real estate platform that has already facilitated over $1 billion in property transactions. Robert shares how his entrepreneurial roots, experience at Axia NetMedia, and first-hand frustrations with the traditional real estate model led him to launch Bōde. Listeners will hear how the platform empowers buyers and sellers to cut out unnecessary middlemen, save thousands in fees, and take back control of one of life's biggest financial decisions.This episode dives deep into the structural problems of real estate, from broken incentives to outdated processes, and how modernization and technology can reshape the market for the better. Robert also opens up about building a third-generation family business, the pressures of leading a disruptive startup, and the importance of balance, resilience, and purpose-driven leadership. Whether you're an entrepreneur, a homeowner, or someone curious about the future of housing, this conversation will challenge the way you think about buying and selling homes — and why the industry will never be the same.Key Takeaways:1. Disruption only works when customers embrace it — even the best innovations fail without adoption.2. Traditional real estate incentives are broken — agents often make more when buyers overpay.3. Transparency and access to data are the keys to fixing outdated industries.4. Launch fast and iterate — waiting for perfection kills momentum.5. Family businesses often outperform because loyalty drives long-term commitment.6. Bold leadership means bringing stability so teams aren't consumed by highs and lows.7. Great leaders empower their teams to win instead of trying to carry everything themselves.8. AI is reshaping industries by cutting costs and accelerating profitability.9. Tracking your home's value should be as simple as checking a stock ticker.10. Balance isn't fixed — success comes from knowing when to prioritize business and when to prioritize family.

In Episode 271, we dive into one of the most critical parts of the Podcast Playbook: monetization. Podcasting is one of the most powerful tools for business development, but it comes with real costs — hardware, software, editing, your time, and even promotion. That's why monetization is not optional if you want your show to survive and thrive long term. In this episode, I walk you through why monetization matters, how to set yourself up for success early, and the five main revenue streams available to you as a podcaster: sponsorships, dynamic ad insertion, affiliate marketing, products and services, and paid communities.We also explore what sponsors are truly looking for, how to create compelling sponsorship packages, and why small niche shows can often command higher CPMs than large, general audiences. I share the pitfalls to avoid — from undervaluing your show to taking misaligned sponsors — and the long-term view you'll need to make monetization sustainable. Whether you're just starting or already running your podcast, this episode gives you the proven strategies to not only cover your costs but also to build real revenue that can support your growth for years to come.Key Takeaways: 1. Monetization is not optional — it's the only way to sustain a podcast long term.2. Hardware, software, hosting, editing, and promotion all carry costs that add up quickly.3. Planning for monetization early, including choosing a host with dynamic ad insertion, sets you up for success.4. Podcasts can generate revenue through sponsorships, dynamic ads, affiliate marketing, products and services, and paid communities.5. Sponsors care more about audience fit, consistency, and engagement than just download numbers.6. CPM (cost per thousand downloads) is a useful benchmark, but niche shows can command far higher rates.7. Even small podcasts with hundreds of downloads can monetize effectively if their audience is valuable to the right sponsors.8. Building custom sponsorship packages that include social posts, community mentions, and creative integrations adds major value.9. Avoid pitfalls like undervaluing your show, relying on one income stream, or taking sponsors that don't align with your audience.10. Monetization is a long game — start small, stay consistent, and treat every deal as planting seeds for future sustainability.✨ Join The Catalyst ClubIf you're ready to take the next step in your journey, don't go it alone. Inside The Catalyst Club, you'll find a private community of entrepreneurs, thought leaders, and podcasters who are walking the same path as you. It's a place built on support, collaboration, and growth — where you can share your wins, tackle challenges, and get the accountability you need to keep moving forward.The Catalyst Club was built for leaders like you — because if you know, you're known.

In episode 270, Kelly Kennedy welcomes Laura Gabor — co-founder and COO of Ecologicca, founder of What in the Tech, angel investor, and one of The Peak's Emerging Leaders in Tech for 2024. Laura shares her journey from her immigrant roots to becoming a leader in the Canadian tech ecosystem, highlighting the pivotal experiences that shaped her as an entrepreneur and investor. From early lessons in resilience to her first angel investments, she offers a candid perspective on the challenges of building companies, raising capital, and staying true to your vision.Throughout the conversation, Laura unpacks the realities of fundraising: the misconceptions about being “too early,” the dangers of vague feedback, and the sheer persistence it takes to survive 200+ investor conversations before landing a “yes.” She also speaks openly about gender inequities in tech, the importance of inclusive leadership, and the need for stronger accountability in pay and funding. Her unfiltered insights serve as both a warning and a guide for founders — blending honesty, encouragement, and practical strategies for navigating the rollercoaster of entrepreneurship.Key Takeaways: 1. Fundraising often takes 200+ conversations before one “yes” — persistence is everything.2. Feedback like “you're too early” can kill great companies — be mindful of the weight your words carry.3. Founders must learn to filter advice; not all advice is good advice, and context matters.4. Women continue to face inequities in both pay and funding — leaders must be accountable for change.5. Angel investors need proper education too — bad investing knowledge harms founders and ecosystems.6. Building a strong support system or “village” is critical to thriving as an entrepreneur.7. Career paths don't need to follow a straight line — resilience and adaptability open new doors.8. Transparency and clarity are essential when raising capital — vagueness erodes trust.9. Founders should trust their gut as much as the data — instinct is part of good leadership.10. Legacy isn't just about business success; it's about creating impact, equity, and opportunities for others.Support Laura's work with Ecologicca & What in the Tech by engaging with the content, sharing it with your network, and amplifying the stories of women and underrepresented voices in tech. Learn more about Ecologicca: https://www.ecologicca.com/Learn more about What in the Tech?: https://www.whatinthetech.co/If you're ready to go further on your business development journey, join us inside The Catalyst Club. It's where founders, entrepreneurs, and business leaders come together to share wins, tackle challenges, and grow alongside a supportive community that understands the grind. Inside, you'll find live sessions, expert insights, and a network built to help you move the needle in your business and your life. You don't have to do this alone — your community is waiting.

Episode 269 of The Business Development Podcast takes us into Part 9 of the Podcast Playbook, where Kelly Kennedy breaks down the truth about marketing and growing a podcast. Launching a show is only the beginning — real growth comes from leveraging guests, showing up consistently on social media, using audiograms and clips to spark curiosity, repurposing content, building community, collaborating with other creators, and when the time is right, investing carefully in advertising where people are already listening. Kelly shares lessons learned firsthand, from early group-sharing strategies on LinkedIn to the difference between social media followers and true podcast listeners, offering practical ways to turn effort into momentum.At the heart of this episode is the reminder that podcast growth is not linear. It ebbs and flows like the stock market, with highs and lows that only make sense when you zoom out and stay consistent over time. Kelly emphasizes that you have to give yourself the time and runway to win — growth is slow and steady, but it compounds if you don't quit. For anyone looking to move from launch day into long-term success, this episode provides the roadmap and the mindset needed to keep showing up until the audience finds you.Key Takeaways: 1. Podcast growth is slow and steady, not instant — most people quit before the compounding effect kicks in.2. Leverage your guests by giving them clips, graphics, and recognition so they share your show with their networks.3. Social media is great for brand awareness, but it rarely converts directly into listens or downloads.4. Audiograms and short clips are powerful tools for promotion, especially when you highlight guest moments.5. Every episode is a content engine — repurpose it into quotes, carousels, blog posts, and newsletters.6. Paid advertising only works when you place it where people are already listening, like Spotify Ads.7. Social ads may grow followers, but true podcast success comes from loyal listeners, not vanity metrics.8. Building an email list or community deepens connection with listeners and keeps them engaged long term.9. Collaborations and cross-promotions with other podcasters and brands can dramatically expand your reach.10. You have to give yourself the time to win — growth ebbs and flows, but consistency and patience build loyal fans.✨ Join The Catalyst ClubIf you're ready to take your growth further, you don't have to do it alone. Inside The Catalyst Club, you'll find a private community of entrepreneurs, thought leaders, and creators who are walking the same journey as you. It's a place to share wins, ask for support, and surround yourself with peers who truly get it.The Catalyst Club was built for leaders like you — because if you know, you're known.

In Episode 268 of The Business Development Podcast, Kelly sits down with Lise Birikundavyi, CFA, Co-Founder and Managing Partner of BKR Capital, Canada's first Black-led, institutionally backed venture capital fund. Lise shares her incredible journey from her roots in Burundi to becoming one of the most influential voices in impact investing and inclusive finance. With a career spanning hedge funds, global impact strategies, and leadership roles across Africa, Asia, and North America, she brings a rare global perspective on how venture capital can fuel innovation and create lasting societal change.This episode dives deep into the world of venture capital — what it is, how it works, and what founders need to know when seeking investment. Lise opens up about the challenges of breaking barriers in finance, the importance of supporting diverse innovators, and why her mission is to redefine the face of success in entrepreneurship. For founders, entrepreneurs, and anyone passionate about building companies that change the world, this conversation is a masterclass in both capital and courage.Key Takeaways: 1. Venture capital is about fueling innovation and outsized growth, not just providing money.2. Founders must show a clear pathway to $100M revenue for VCs to take interest.3. A strong founding team with resilience and vision is the number one factor VCs invest in.4. Leadership that attracts top talent is critical for scaling early-stage companies.5. Deep understanding of your market and unfair advantages set successful founders apart.6. Venture capital changes the game—bringing not only capital, but governance, networks, and accountability.7. Diversity in venture capital isn't just good ethics, it drives better outcomes and innovation.8. Failure rates remain high even at VC stage, which is why the growth expectations are so demanding.9. Inclusive investment is essential to closing the gap for underrepresented founders.10. Entrepreneurs should always trust their gut, do the work, and stay intentional about their journey.Links referenced in this episode:capitalbd.cabkrcapital.caCompanies mentioned in this episode: BKR Capital Capital Business Development Microsoft The Jacobs Foundation Seron Asset Management Engineers Without Borders Canada Are you a founder looking for a community to help you build? We've got you — not just when it's easy, but especially when it's hard. The Catalyst Club was built for entrepreneurs and leaders who need a safe, private space to share challenges, wins, and get the support that truly moves the needle. With weekly live events, powerful connections, and a community that gets you, this is where you belong.Join us today at

Part 8 of the Podcast Playbook is all about launch day—the moment your podcast moves from planning to reality. In this episode, Kelly Kennedy stresses that first impressions matter more than almost anything else. He breaks down the steps every podcaster should take before hitting publish, including running a final quality check, ensuring audio is clean and professional, confirming metadata, and carefully selecting evergreen topics that will hold up long term. Kelly also shares his personal experience with equipment setbacks and lessons learned, underscoring that podcasting is an ongoing journey of problem-solving and adaptation.From there, the focus shifts to promotion and momentum. Kelly explains that launching isn't just uploading—it's announcing to the world that your show exists and giving people a reason to care. He outlines how to create compelling titles and descriptions, stick to a reliable release schedule, and aggressively market your show through social media, groups, and promo clips. He emphasizes celebrating small wins, staying consistent, and avoiding common traps like bad audio, over-hype, or lack of content. Launch day isn't the finish line, but the starting gun—and building long-term momentum requires consistency, resilience, and the mindset to commit to at least 100 episodes.Key Takeaways: 1. Launch day isn't the finish line, it's the starting gun of a long marathon.2. First impressions matter—your audio, presentation, and descriptions set the tone from day one.3. Always do a final listen and pride test before publishing—if you're not proud, it's not ready.4. Have a backup plan for equipment failures—never let tech issues stop your show.5. Batch releasing 3–5 episodes gives listeners a reason to subscribe early.6. Write short, powerful titles and clear descriptions—hooks and accuracy build trust.7. Consistency is everything—your release schedule is a promise to your audience.8. Promotion is essential—launching is telling the world, not just uploading quietly.9. Celebrate small wins like your first 10 downloads or first review—they'll keep you going.10. Play the long game—commit to 100 episodes before you judge your success.Join The Catalyst Club—the support group entrepreneurs have needed all along. www.kellykennedyofficial.com/thecatalystclub

In Episode 266 of The Business Development Podcast, Kelly Kennedy sits down with Damien Benveniste, former Meta machine learning lead and founder of The AI Edge, to unravel the truth about artificial intelligence. Damien breaks down what AI and machine learning actually are, why they've quietly powered our lives for decades, and how the hype around ChatGPT has blurred the line between perception and reality. From spam filters and Netflix recommendations to ad engines driving billions in revenue, Damien explains how the real story of AI is far more practical—and far more powerful—than most people realize.This conversation dives deep into the future of business, technology, and innovation. Damien shares his journey from theoretical physics into Silicon Valley, his time scaling machine learning at Meta, and his shift into entrepreneurship and education. Together, Kelly and Damien explore the opportunities, misconceptions, and risks of AI—from everyday tools to global security—and why understanding the truth about machine learning is essential for every entrepreneur and business leader today.Key Takeaways: 1. AI has been quietly shaping our world for decades, from spam filters to Netflix recommendations.2. Machine learning is not “thinking machines” but statistical models built to solve practical business problems.3. The hype around ChatGPT made AI feel brand new, but the underlying tech has long powered the biggest companies on earth.4. Most of Meta, Google, and Amazon's revenue is generated through machine learning-driven personalization and ad targeting.5. Misunderstanding AI leads to fear—education and clarity turn fear into opportunity.6. Many “AI features” being pushed today are marketing gimmicks that don't solve real problems.7. Entrepreneurs should focus on building useful, product-oriented applications of AI rather than chasing hype.8. Personal branding on LinkedIn is a powerful growth tool when you speak with authenticity and your own voice.9. Teaching and sharing knowledge can be both fulfilling and a scalable way to build authority in emerging fields.10. The real opportunity with AI lies not in replacing humans but in enhancing decision-making, productivity, and innovation.Links referenced in this episode:capitalbd.catheaiedge.ionewsletter.theaiedge.ioCompanies mentioned in this episode: Meta Google Amazon Netflix Facebook Instagram OpenAI

In Part 2 of Why You Should Buy a Business Instead of Starting One with Jory Evans, we move past the mechanics of deal-making and into the high-stakes world of execution. Jory Evans, CEO of Evans Trucking, explains why acquisitions succeed or fail not in the negotiation room, but in how leaders handle the transition afterward. He highlights the importance of logistics, leadership depth, and cultural alignment, drawing from his own experiences of scaling Evans Trucking through multiple acquisitions. Jory breaks down how leadership voids, communication breakdowns, and rushed software or process changes can destabilize both the company being purchased and the buyer's existing business.This episode also digs into the human side of acquisitions—the trust between buyer and seller, the role of vendor financing in ensuring alignment, and the delicate process of retaining key staff and customer relationships. Jory shares candid stories of successes and setbacks, illustrating why over 60% of acquisitions fail and how entrepreneurs can avoid becoming part of that statistic. For anyone looking to grow through acquisitions, this conversation offers a blueprint for building a solid execution plan, managing risk, and leading with trust to ensure long-term success. Key Takeaways: 1. Closing the deal is only the beginning—execution is where acquisitions succeed or fail.2. Leadership depth matters; a thin or tired team can derail integration.3. Culture fit is critical—clashing values can destroy even the best-looking deals.4. Retaining staff and relationships is often more valuable than the assets you purchase.5. Logistics like communication, proximity, and software transitions can make or break efficiency.6. Trust between buyer and seller is essential—without it, lawyers and accountants can tear a deal apart.7. Vendor financing keeps sellers invested in your success, making transitions smoother.8. Over 60% of acquisitions fail because companies ignore the human and cultural side of integration.9. Always have a leadership plan to fill voids quickly when owners or key people exit.10. Stay unemotional, follow the process, and be willing to walk away if red flags appear.

In episode 264 of The Business Development Podcast, Kelly Kennedy sits down with New York Times bestselling author and disruption expert Charlene Li to unpack what it truly means to lead in the age of generative AI. Drawing on more than three decades of experience helping global companies navigate internet revolutions, social media shifts, and now AI, Charlene shares how the biggest obstacle to transformation isn't the technology—it's imagination. This conversation explores how leaders can reframe disruption as an opportunity, thrive in uncertainty, and create clarity when everything feels chaotic.Together, Kelly and Charlene dive into the practical strategies and leadership mindsets required to harness AI responsibly, inspire teams through change, and build future-ready organizations. Charlene also shares insights from her brand-new book, Winning with Generative AI, revealing how executives and entrepreneurs alike can unlock new growth by embracing, not resisting, disruption. Packed with hard-won wisdom and actionable takeaways, this episode is a roadmap for anyone who wants to lead boldly into the AI-driven future.Key Takeaways: 1. Disruption isn't about technology—it's about the imagination leaders bring to using it.2. The biggest challenge with generative AI is not adoption, but rethinking what's possible.3. Leaders who thrive in uncertainty create clarity, not certainty.4. Generative AI isn't replacing leaders—it's demanding better leadership.5. Trust remains the foundation of every transformation, no matter how advanced the tools.6. Successful organizations see disruption as opportunity, not threat.7. AI should augment human creativity, not replace it.8. Leadership in the AI era requires curiosity, courage, and humility.9. Transformation is less about having the answers and more about asking better questions.10. Winning with generative AI means shifting mindset before shifting strategy.Learn more about Charlene Li: https://charleneli.com/Learn More about Business Development Mastery and The Catalyst Club: www.kellykennedyofficial.com

Episode 263 of The Business Development Podcast takes you deep into the editing stage of podcast production, where a raw recording transforms into a polished, professional show. In Part 7 of the Podcast Playbook series, Kelly Kennedy shares his complete start-to-finish editing workflow, honed over hundreds of episodes. From understanding your DAW workspace to identifying and fixing common audio problems, he covers the why and how behind every step, always keeping the listener's experience front and center. Kelly also breaks down his go-to plugins, explains their real-world use cases, and offers detailed guidance on creating a consistent, clean sound that keeps audiences engaged.Listeners will walk away with a clear, repeatable process for editing like a pro, including the exact sequence Kelly uses to repair, enhance, and master audio before releasing it into the world. Alongside the technical instruction, he shares valuable mindset advice—normalizing the learning curve, encouraging practice, and reminding creators that great editing isn't about chasing perfection, but about respecting your audience's time and attention. Whether you're a beginner or a seasoned podcaster looking to tighten your process, this episode delivers the tools, techniques, and confidence to elevate your show's production quality.Key Takeaways: 1. Editing is for the listener, not you, and should focus on making the show easy and enjoyable to follow.2. Understanding your DAW workspace is essential before making any edits.3. Common audio issues like hiss, hum, reverb, plosives, sibilance, clicks, and uneven levels must be identified and fixed early.4. Use the right plugins to solve problems efficiently without overprocessing the voice.5. Always fix issues before enhancing audio with EQ, compression, or clarity tools.6. Edit for your ears, not your eyes, and trust what you hear over what you see on the waveform.7. Keep a human feel by leaving natural pauses and personality in the conversation.8. Maintain consistent loudness levels to meet podcast industry standards and avoid listener volume adjustments.9. Record and use room tone to make cuts seamless and keep edits invisible.10. Perform a full quality control listen-through on multiple devices before publishing.

In this episode of The Business Development Podcast, Kelly Kennedy welcomes Jodi Scarlett, CEO of EcoClaim, for a deep dive into how the insurance industry — and the businesses in its supply chain — can transform the climate crisis into a powerful business advantage. Drawing on over two decades of leadership in restoration and insurance, Jodi shares how EcoClaim is pioneering solutions to measure, reduce, and report Scope 3 emissions while cutting costs and meeting emerging regulatory demands. She breaks down complex sustainability concepts into practical, actionable steps, showing how the low-carbon way is often the low-cost way.From industry-shaping initiatives like waste diversion and circular economy practices to high-profile pitches at Lloyd's Labs and MetaProp in New York, Jodi offers insight into leading a disruptive startup in a traditional industry. This conversation is a must-listen for insurance leaders, contractors, and business owners looking to future-proof operations, stay ahead of sustainability mandates, and seize the opportunities hidden within climate challenges.Key Takeaways: 1. The climate crisis isn't just a risk — it's a massive business opportunity for those ready to adapt.2. Scope 3 emissions make up over 90% of an insurance company's footprint and require action across the supply chain.3. The low-carbon way is often the low-cost way, creating a win-win for sustainability and profitability.4. Waste diversion in restoration and construction is one of the fastest, easiest ways to cut emissions.5. Over 40 countries have mandated emissions disclosures, and insurance is a prime target due to its reach.6. Accurate, real-world emissions data is more powerful than benchmark estimates for driving measurable change.7. EcoClaim's plug-and-play model combines software with training to make sustainability practical for contractors.8. Future-proofing your business means starting now — waiting until regulations hit will be costly and disruptive.9. Success in high-pressure pitches like Lloyd's Labs comes from relentless practice and refining your message.10. Leading in a new market space requires being both visionary and tactical — balancing bold ideas with practical execution.

Episode 261 of The Business Development Podcast features Tim Truax, CEO of PodSummit YYC, longtime host of The Nerd Room, and a true pioneer in Canadian podcasting. With nearly 500 episodes under his belt, Tim shares the unfiltered reality of what it takes to build a show that lasts—without chasing trends or downloads. From late-night basement recordings to leading Canada's premier podcasting summit, his story is a testament to passion, consistency, and the power of building community one episode at a time.Positioned at the core of the Podcast Playbook series, this episode is a crucial mid-series reset for creators. If you're wondering whether podcasting is still worth it, or if your voice truly matters—this conversation is your answer. Tim's journey proves that podcasting done with purpose can build movements, not just audiences. This is the kind of episode that re-ignites your why—and reminds you that the mic in front of you could change everything.Key Takeaways: 1. The most powerful podcasts aren't built on downloads—they're built on consistency, passion, and purpose.2. Podcasting success starts when you stop chasing trends and start building community.3. You don't need experience in broadcasting or audio editing to launch—you need the courage to start.4. Great podcasts aren't born in studios—they're forged in late nights, learning curves, and honest conversations.5. Your voice matters more than you think—and someone, somewhere, is waiting to hear it.6. Showing up on hard days is what separates casual creators from long-term leaders.7. Podcasting becomes easier when you commit to 100 episodes—because that's where real traction starts.8. Good audio quality isn't optional—it's a sign of respect for your listeners and your message.9. Connection is the real currency of podcasting—and it grows episode by episode.10. You don't just build an audience with your podcast—you build a legacy if you stick with it long enough.Companies mentioned in this episode: PodSummit - https://www.podsummit.com Kelly Kennedy - www.kellykennedyofficial.com Capital Business Development - www.capitalbd.caThe Catalyst Club isn't just a community—it's your unfair advantage.Inside, you'll find real conversations, expert coaching, and a private circle of business builders, podcasters, and creators who actually get it.

In Episode 260 of The Business Development Podcast, Kelly Kennedy sits down with Shawn Neels, the resilient and inspiring founder of Plains Equipment Rentals. At just 26, Shawn has built a successful business grounded in grit, values, and relentless personal growth. This episode dives deep into his journey—from overcoming life-altering trauma and confronting mental health through therapy and fitness, to discovering the power of 75 Hard, faith, and routine. Shawn opens up about introversion, entrepreneurship, building his company from a single machine, and learning to lead with purpose. His story is a reminder that even the hardest paths can lead to incredible growth and impact.Shawn and Kelly also explore the challenges of work-life balance, the trap of self-help overload, and the need for entrepreneurs to both show up for themselves and shut it off when needed. They discuss building brands rooted in authenticity, pushing past comfort zones, and the evolution of business development in today's world. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone looking for a story that moves you to take action, Shawn's raw and honest insights will stick with you. This episode is a masterclass in rising through pain with purpose.Key Takeaways: 1. True growth begins when you stop playing the victim and take full ownership of your circumstances—even the painful ones.2. Discipline, not motivation, is the foundation of lasting success in both business and personal life.3. The power of routine, like 75 Hard, can rewire your mindset and catapult you forward mentally, physically, and professionally.4. Entrepreneurship requires you to intentionally create space for rest, reflection, and family—without it, burnout is inevitable.5. Early mornings without distraction are a secret weapon for creativity, clarity, and momentum.6. Your business must be built around a clear, authentic value proposition that reflects who you are and how you live.7. You belong at the table—even when imposter syndrome creeps in. If you've earned your seat, own it.8. Reaching out to others, even with a quick phone call, can radically shift someone's energy and outlook.9. Investing in your people, like Shawn does with his young employee, creates real growth and long-term loyalty.10. Success isn't just about building a business—it's about becoming the kind of person who lifts others as you climb.Links referenced in this episode:capitalbd.cahttps://www.plainsequipmentrentals.com/Companies mentioned in this episode: Plains Equipment Rentals Capital Business Development North Then West Arctic Snow and Ice Products Ready to surround yourself with driven entrepreneurs, industry leaders, and business development pros who get it?Join The Catalyst Club—the private community built for people like you. Whether you're scaling your company, building your brand, or pushing through the tough moments, this is your space to connect, grow, and level up alongside others who are doing the work. Access exclusive events, expert insights, and real-time support from a powerful network that's got your back.Inside The Catalyst Club, you're not doing this alone anymore.Join us

Episode 259 of The Business Development Podcast is Part 6 of the Podcast Playbook series, and it's the game-changer. In this episode, Kelly Kennedy walks listeners through the pivotal moment that separates aspiring podcasters from real ones—recording your first episode. He covers everything from crafting a flexible show plan to choosing a topic you're genuinely excited about, setting up your mic for clean pro-level sound, and building a pre-recording ritual to overcome self-doubt and imposter syndrome. Kelly emphasizes that perfection isn't the goal—authenticity is—and encourages listeners to embrace the mess and just press record.This episode is packed with powerful mindset shifts and tactical insights, like why you should never stop recording after a mistake, how to use structure without sounding scripted, and how to bring your energy to the mic. From the tech setup to the mental game, Kelly makes it clear that recording your first episode isn't just a task—it's a transformation. He closes with a celebration of this major milestone and a teaser for the next episode, where you'll learn how to take your raw audio and edit it into something you're proud to share with the world.Key Takeaways: 1. Recording your first episode is more about mindset than tech—confidence beats perfection every time.2. A flexible show plan with 3–5 main points and supportive subpoints keeps your episode structured but authentic.3. Always record with a topic that excites you—energy translates into better content.4. Don't script every word; speak like you're having a real conversation to build connection and flow.5. Use transitions between points to guide the listener and keep momentum high.6. Set your gain levels properly to avoid peaking or under-recording—test before every session.7. Your recording space matters more than you think—dampen sound with soft surfaces and avoid echo-heavy rooms.8. Build a pre-recording ritual to overcome nerves and switch into podcasting mode with intention.9. If you make a mistake, don't stop—pause, repeat the section, and fix it in post.10. Your voice, your story, and your perspective are enough—start now and evolve along the way.

Episode 258 of The Business Development Podcast features the incomparable Chester Elton, globally known as The Apostle of Appreciation. In this electrifying and heartfelt conversation, Chester dives deep into the transformative power of gratitude in leadership, sharing wisdom from his 15 bestselling books, including The Carrot Principle and Leading with Gratitude. He opens up about his personal journey, the core values that shaped his leadership philosophy, and how simple acts of appreciation can shift entire workplace cultures. Chester's storytelling mastery, genuine energy, and practical advice make this a can't-miss episode for anyone serious about leading with impact.Listeners are treated to real-world strategies for building trust, retaining top talent, and creating psychologically safe teams—all grounded in decades of experience. From the origins of his gratitude journal project to unforgettable lessons from his global work with CEOs and teams, this episode is as inspiring as it is actionable. Whether you're a founder, executive, or aspiring leader, Chester Elton offers a blueprint to lead with heart, elevate your people, and create lasting change through appreciation.Key Takeaways: 1. Gratitude isn't a soft skill—it's a leadership strategy that drives loyalty, performance, and culture.2. Recognition doesn't have to be expensive; it has to be specific, timely, and meaningful.3. The best leaders create safe spaces where people feel seen, heard, and valued.4. Culture is built in the little moments—how you show up every day, not just what you say.5. Leaders who lead with empathy and appreciation outperform those who lead with fear.6. Consistency in gratitude creates consistency in performance.7. Storytelling is a superpower in leadership—people remember feelings more than facts.8. You can't lead effectively if you don't understand the emotional drivers of your team.9. A simple thank-you note can change the trajectory of someone's career.10. Legendary leaders don't just manage—they care, listen, and elevate everyone around them.

In Episode 257 of The Business Development Podcast, Kelly Kennedy delivers Part 5 of the Podcast Playbook series, focused on choosing the right hosting and recording tools to launch, grow, and monetize your podcast. He breaks down the often-confusing world of podcast technology, sharing hard-earned insights from producing over 250 episodes. Kelly offers a detailed, no-fluff comparison of the top hosting platforms—including Captivate, Buzzsprout, and Libsyn—emphasizing the importance of selecting a tool that fits both your current needs and long-term growth. He also highlights why a proper hosting platform is the backbone of your show, how AI tools are reshaping the landscape, and why podcast websites are essential for brand control.Shifting into recording software, Kelly outlines a comprehensive list of both AI-driven and manual options—from Descript and Adobe Podcast to Riverside.fm and Adobe Audition—giving creators the flexibility to choose tools that align with their workflow and technical comfort. He stresses that there is no perfect solution, only the one that works best for your goals and process. Whether you're a beginner or a seasoned podcaster, this episode is packed with clarity, guidance, and behind-the-scenes wisdom to help you avoid the common tech pitfalls and set yourself up for long-term success. Part 6 will cover stepping up to the mic with confidence—mindset, planning, and recording your first episode.Key Takeaways: 1. Your hosting platform is the backbone of your podcast—it stores your content, distributes it, and tracks your analytics.2. Don't chase the cheapest or flashiest hosting option—choose one that matches your growth goals and workflow.3. All hosting platforms work... until they don't. Expect to pivot as your show evolves, and that's completely normal.4. AI tools in podcast hosting can save hours per week by auto-generating titles, show notes, and audiograms—use them.5. Your podcast website matters—it's your show's digital home and a platform you actually control.6. There's no best recording software—only the best one for your comfort level, tech skills, and editing style.7. Platforms like Descript, Alitu, and Adobe Podcast simplify editing and cleanup using AI for those new to audio production.8. Tools like Riverside.fm and Squadcast offer pro-level remote recording with local audio that avoids internet issues.9. Manual editing in Adobe Audition or Audacity gives unmatched control for creators who want to master their sound.10. Podcasting is an iterative process—set yourself up for long-term success by thinking beyond your first episode.Companies mentioned in this episode: Capital Business Development Captivate FM Buzzsprout Transistor Libsyn Podbean Spotify rss.com RedCircle CoHost Simplecast Megaphone PodPage PodcastPage IO Descript Alitu Adobe Podcast Podcastle Clean Voice AI Adobe Audition Riverside.fm Squadcast Zencast Audacity GarageBand Links referenced in this episode:capitalbd.cakellykennedyofficial.com/thecatalystclub

In Episode 256 of The Business Development Podcast, Kelly welcomes back mindset and performance coach Ben Spangl for a powerful conversation about redefining success and reclaiming freedom now—not someday. Together, they dive deep into the entrepreneurial rollercoaster, unpacking the burnout, emotional resistance, and false beliefs that keep high performers stuck in overdrive. Ben shares how he rebuilt his life after burning out, why the “sacrifice now, live later” mindset is broken, and how business owners can start designing a joyful life today without slowing their growth.From learning to delegate and use your time more effectively, to recognizing when you're chasing validation instead of fulfillment, this episode is a wake-up call for entrepreneurs who are grinding without joy. Whether you're building a coaching business, running a podcast, or scaling a startup, Ben's wisdom will challenge your assumptions and give you practical steps to realign with the life you set out to create in the first place. If you've ever wondered whether freedom and success can co-exist—this one's for you.Key Takeaways: 1. True freedom isn't found later—it's something you can build into your life today.2. Most entrepreneurs confuse flexibility with freedom and end up designing their own prison.3. Burnout is often the byproduct of believing your business will only grow if you suffer.4. Delegating, automating, or deleting tasks is essential if you want to scale *and* breathe.5. Joy isn't a distraction from growth—it's the fuel that makes sustained success possible.6. Reclaiming time for things you love actually increases creativity, energy, and productivity.7. Success that costs you everything else is not success—it's imbalance.8. Fear shows up in resistance—naming it breaks its grip so you can move forward anyway.9. Mastery of your craft is what earns you freedom, but mindset is what protects it.10. You don't need to wait until you hit your goals to live well—you can start right now.Looking for conversations that actually move the needle? Join The Catalyst Club at www.kellykennedyofficial.com—where real entrepreneurs get real support.

In Episode 255 of The Business Development Podcast, we bring you Part 4 of the Podcast Playbook series, diving deep into the strategy behind building a podcast that lasts. This episode is all about locking in your release schedule, choosing a format that fits your energy and goals, and creating a 50-episode content plan that keeps you consistent and confident. Whether you're going solo, interviewing guests, or co-hosting, you'll learn how to structure your show for long-term sustainability—without burning out or losing momentum.From mastering episode length to understanding how algorithms reward consistency, Part 4 arms you with the tools to build a show that grows with you. You'll walk away with a clear roadmap, a vault of episode ideas, and the strategy to turn your podcast into a high-performing content engine. This is the part where your podcast shifts from idea to institution—and it starts by planning to win.Key Takeaways: 1. Your podcast release schedule is the engine behind long-term growth—pick one that fits your life, not just your ambition.2. Consistency beats intensity in podcasting—showing up every week matters more than big bursts of content.3. Weekly is the industry standard for a reason—it builds audience habits and keeps you top of mind and algorithm-friendly.4. Format is everything—solo, guest, co-hosted, or hybrid shows each have strengths, but it must match your creative flow.5. Hybrid formats give you the best of both worlds—solo authority and guest reach, with maximum flexibility.6. Episode length should serve the format—shorter for solo and daily tips, longer for interviews and deep dives.7. Don't wing your content—build a 50-episode idea vault so you're never stuck wondering what to talk about.8. Group your ideas into content pillars—it keeps your message sharp and helps avoid weekly decision fatigue.9. Burnout kills great podcasts—choose a schedule and format you'll actually enjoy showing up for.10. A solid plan isn't just for launch—it's the difference between a podcast that fades and one that lasts for years.If this episode hit home, come join The Catalyst Club—my private community for podcasters, entrepreneurs, and business leaders building with purpose. Weekly events, real conversations, and support from people who get it. Join us at kellykennedyofficial.com/thecatalystclub.

In Episode 254 of The Business Development Podcast, we sit down with Kapil Kalra, the passionate force behind Naturemary and a powerhouse in the world of natural wellness. Kapil opens up about his early days working in his family's grocery store in Dartmouth, Nova Scotia, and how those humble beginnings shaped his unshakable work ethic. From selling electronics to launching a national wellness brand, Kapil's journey is packed with gritty determination, unfiltered lessons, and the relentless belief that heart and hustle can take you anywhere.This episode dives deep into the emotional and entrepreneurial rollercoaster of building something that matters—from overcoming rejection and burnout to building partnerships and scaling a mission-driven brand. Kapil shares how Naturemary was born out of family healing, the lessons he's learned about team, branding, and momentum, and why purpose is more important than ever in today's business world. If you're building with heart, this one's for you.Key takeaways: 1. Success often begins with a simple intention to help someone, not a perfectly laid-out business plan.2. When you build a brand from a place of heart and purpose, it resonates far deeper than just features or pricing.3. Rejection doesn't mean you're on the wrong path—it often means you're being redirected to a better one.4. Some of the most powerful businesses are born from solving a real, personal problem you deeply care about.5. Choosing the right business partner means finding someone whose strengths cover your blind spots—and vice versa.6. Don't wait for everything to be perfect—clarity and momentum come through taking action, not overthinking.7. Working nonstop might feel productive at first, but without rest and balance, burnout will eventually catch up to you.8. When your brand voice is honest and real, you attract customers who genuinely believe in what you're doing.9. Burnout isn't always from doing too much—it's often a sign you've lost touch with why you started in the first place.10. Passion is a great spark, but pairing it with relentless effort is what actually builds something worth talking about.Links referenced in this episode:capitalbd.canaturemary.comkellykennedyofficial.comJoin The Catalyst ClubConnect with a powerhouse community of entrepreneurs, business developers, and leaders who get it. Inside The Catalyst Club, you'll find weekly events, expert-led workshops, and real conversations that drive growth. If you're ready to level up with the right people in your corner, this is where you belong.Join now at: www.kellykennedyofficial.com/thecatalystclub

In Episode 253 of The Business Development Podcast, we dive into Part 3 of the Podcast Playbook and walk you through how to build a podcast brand that captures attention and drives growth. From naming your show with clarity and SEO in mind to designing high-impact cover art and creating intros and outros that set the tone, this episode is packed with tactical advice to help you stand out. Kelly Kennedy shares how getting the name right from day one can make or break discoverability, why securing your domain early is critical, and how to align your podcast's visuals and tone with your target audience and long-term goals.Whether you're starting from scratch or refining your show's identity, this episode gives you the tools to create a podcast brand that not only looks and sounds professional but connects deeply with the people you're trying to reach. Kelly also shares personal lessons from launching The Business Development Podcast and Authentic Hustle, offering real-world insight into what works and what doesn't when building a show that resonates. If you're serious about launching a podcast that gets noticed—this is the one you can't miss.Key Takeaways: 1. Passion drives consistency if you don't love your topic, your audience won't either.2. Commit to 100 episodes from day one if you want to compete with the best.3. Define your ideal listener so every episode speaks directly to their needs.4. Deliver transformation in every episode by educating, inspiring, or entertaining with purpose.5. Choose a format that fits your strengths whether solo, guest, or hybrid, and evolve as you grow.6. Your voice is your greatest advantage because authenticity beats imitation every time.7. Clear, searchable names outperform clever titles by making your value obvious.8. Secure the .com for your podcast name to protect your brand and boost discoverability.9. Your cover art is your first impression so keep it bold, simple, and mobile-friendly.10. Craft a strong intro and outro because they define your tone and make your show memorable.

In Episode 252, Kelly is joined by Ben Wise and Darren Chiu—two senior leaders at Google and co-founders of Captivate—for a raw and insightful breakdown of what truly drives persuasion in today's world. They reveal why facts alone don't move people, and how emotional strategy, trust, and authenticity are the real keys to influence. From sales calls to boardrooms, they show how mastering emotional connection will radically transform how you pitch, sell, and lead.Packed with powerful concepts like the Pratfall Effect and the Maya Principle, this conversation digs into how the best communicators choose the emotion they want to elicit—before they speak. You'll learn how to make people feel, how to build trust through imperfection, and how to stop pitching and start persuading. This episode isn't just advice—it's a playbook for anyone who wants to connect deeper, sell smarter, and lead with impact.Key Takeaways: 1. Emotion is the first trigger in any decision-making process, and facts only come into play after the emotional choice is made.2. Building trust and genuine human connection will always outperform even the most logical, fact-filled pitch.3. Before you pitch, define the exact emotion you want your audience to feel—then tailor everything around creating that feeling.4. Storytelling is a persuasion superpower because it activates emotion, builds relatability, and makes your message memorable.5. Showing imperfection, like spilling coffee or tripping on stage, can make you more likable and trustworthy to your audience.6. The MAYA Principle teaches that the best ideas feel new but still familiar—too much innovation too fast creates rejection.7. True persuasion happens when you listen actively and adjust your message based on what the other person feels and needs.8. Salespeople who focus less on impressing and more on understanding are consistently more effective and trusted.9. Even cold outreach can create trust if it's written with warmth, relevance, and emotional awareness.10. Long-term success in persuasion doesn't come from learning every trick—it comes from practicing and mastering a few core principles.

In Podcast Playbook (Part 2), Kelly Kennedy rips the fluff off podcast tech and gives you the real, unfiltered truth about the gear that actually matters. If you're serious about launching a podcast that sounds world-class, this episode is your blueprint. From computers and microphones to audio interfaces and headphones, Kelly breaks down what to buy, why it matters, and how to build a pro-level setup without wasting a dollar. No gimmicks. No jargon. Just clarity and confidence to build your studio the right way—whether you're in a spare bedroom or a full production space.But this isn't just about gear—it's about showing up like a pro from day one. Kelly explains why audio quality is make-or-break, why your computer is the real unsung hero, and how the right setup positions you for long-term podcast success. This episode will cut months off your learning curve and set you up to hit record with power and purpose. If you want to build a podcast that's built to last, Episode 251 is non-negotiable.Key Takeaways: 1. Your computer is the most critical piece of podcasting equipment—editing and production demand serious processing power.2. A gaming laptop or desktop is often the best choice due to its high-end GPU, CPU, RAM, and SSD performance.3. Sound quality can make or break your show; even great content won't save you if the audio hurts people's ears.4. USB microphones are great for beginners, but XLR microphones paired with an interface deliver far superior sound and control.5. A quality audio interface like the Rodecaster Pro 2 allows for zero-latency monitoring, clean gain control, and pro-level audio routing.6. Headphones are non-negotiable—they prevent feedback, help monitor sound live, and allow you to edit with precision.7. Bluetooth headphones introduce latency—always go wired when producing or editing your show.8. You don't need a full studio to sound professional—a home setup with the right gear can match broadcast quality.9. Start with a setup you can grow into—XLR systems are scalable and used by nearly all professional podcasters.10. Equipment helps—but consistency, connection, and your message are what truly build a great podcast.Ready to build something that lasts?The Catalyst Club isn't just another business community—it's your backstage pass to real growth. If you're a founder, executive, podcaster, or builder chasing clarity, connection, and momentum, this is where you belong. Inside, you'll find exclusive coaching, behind-the-scenes strategy, live events, and a rockstar crew of high-performers pushing the edge just like you.No fluff. No noise. Just fuel for what you're building.Join us: www.kellykennedyofficial.com/thecatalystclubIf you know, you're known.