The Business Development Podcast

Episode 263 of The Business Development Podcast takes you deep into the editing stage of podcast production, where a raw recording transforms into a polished, professional show. In Part 7 of the Podcast Playbook series, Kelly Kennedy shares his complete start-to-finish editing workflow, honed over hundreds of episodes. From understanding your DAW workspace to identifying and fixing common audio problems, he covers the why and how behind every step, always keeping the listener's experience front and center. Kelly also breaks down his go-to plugins, explains their real-world use cases, and offers detailed guidance on creating a consistent, clean sound that keeps audiences engaged.Listeners will walk away with a clear, repeatable process for editing like a pro, including the exact sequence Kelly uses to repair, enhance, and master audio before releasing it into the world. Alongside the technical instruction, he shares valuable mindset advice—normalizing the learning curve, encouraging practice, and reminding creators that great editing isn't about chasing perfection, but about respecting your audience's time and attention. Whether you're a beginner or a seasoned podcaster looking to tighten your process, this episode delivers the tools, techniques, and confidence to elevate your show's production quality.Key Takeaways: 1. Editing is for the listener, not you, and should focus on making the show easy and enjoyable to follow.2. Understanding your DAW workspace is essential before making any edits.3. Common audio issues like hiss, hum, reverb, plosives, sibilance, clicks, and uneven levels must be identified and fixed early.4. Use the right plugins to solve problems efficiently without overprocessing the voice.5. Always fix issues before enhancing audio with EQ, compression, or clarity tools.6. Edit for your ears, not your eyes, and trust what you hear over what you see on the waveform.7. Keep a human feel by leaving natural pauses and personality in the conversation.8. Maintain consistent loudness levels to meet podcast industry standards and avoid listener volume adjustments.9. Record and use room tone to make cuts seamless and keep edits invisible.10. Perform a full quality control listen-through on multiple devices before publishing.

In this episode of The Business Development Podcast, Kelly Kennedy welcomes Jodi Scarlett, CEO of EcoClaim, for a deep dive into how the insurance industry — and the businesses in its supply chain — can transform the climate crisis into a powerful business advantage. Drawing on over two decades of leadership in restoration and insurance, Jodi shares how EcoClaim is pioneering solutions to measure, reduce, and report Scope 3 emissions while cutting costs and meeting emerging regulatory demands. She breaks down complex sustainability concepts into practical, actionable steps, showing how the low-carbon way is often the low-cost way.From industry-shaping initiatives like waste diversion and circular economy practices to high-profile pitches at Lloyd's Labs and MetaProp in New York, Jodi offers insight into leading a disruptive startup in a traditional industry. This conversation is a must-listen for insurance leaders, contractors, and business owners looking to future-proof operations, stay ahead of sustainability mandates, and seize the opportunities hidden within climate challenges.Key Takeaways: 1. The climate crisis isn't just a risk — it's a massive business opportunity for those ready to adapt.2. Scope 3 emissions make up over 90% of an insurance company's footprint and require action across the supply chain.3. The low-carbon way is often the low-cost way, creating a win-win for sustainability and profitability.4. Waste diversion in restoration and construction is one of the fastest, easiest ways to cut emissions.5. Over 40 countries have mandated emissions disclosures, and insurance is a prime target due to its reach.6. Accurate, real-world emissions data is more powerful than benchmark estimates for driving measurable change.7. EcoClaim's plug-and-play model combines software with training to make sustainability practical for contractors.8. Future-proofing your business means starting now — waiting until regulations hit will be costly and disruptive.9. Success in high-pressure pitches like Lloyd's Labs comes from relentless practice and refining your message.10. Leading in a new market space requires being both visionary and tactical — balancing bold ideas with practical execution.

Episode 261 of The Business Development Podcast features Tim Truax, CEO of PodSummit YYC, longtime host of The Nerd Room, and a true pioneer in Canadian podcasting. With nearly 500 episodes under his belt, Tim shares the unfiltered reality of what it takes to build a show that lasts—without chasing trends or downloads. From late-night basement recordings to leading Canada's premier podcasting summit, his story is a testament to passion, consistency, and the power of building community one episode at a time.Positioned at the core of the Podcast Playbook series, this episode is a crucial mid-series reset for creators. If you're wondering whether podcasting is still worth it, or if your voice truly matters—this conversation is your answer. Tim's journey proves that podcasting done with purpose can build movements, not just audiences. This is the kind of episode that re-ignites your why—and reminds you that the mic in front of you could change everything.Key Takeaways: 1. The most powerful podcasts aren't built on downloads—they're built on consistency, passion, and purpose.2. Podcasting success starts when you stop chasing trends and start building community.3. You don't need experience in broadcasting or audio editing to launch—you need the courage to start.4. Great podcasts aren't born in studios—they're forged in late nights, learning curves, and honest conversations.5. Your voice matters more than you think—and someone, somewhere, is waiting to hear it.6. Showing up on hard days is what separates casual creators from long-term leaders.7. Podcasting becomes easier when you commit to 100 episodes—because that's where real traction starts.8. Good audio quality isn't optional—it's a sign of respect for your listeners and your message.9. Connection is the real currency of podcasting—and it grows episode by episode.10. You don't just build an audience with your podcast—you build a legacy if you stick with it long enough.Companies mentioned in this episode: PodSummit - https://www.podsummit.com Kelly Kennedy - www.kellykennedyofficial.com Capital Business Development - www.capitalbd.caThe Catalyst Club isn't just a community—it's your unfair advantage.Inside, you'll find real conversations, expert coaching, and a private circle of business builders, podcasters, and creators who actually get it.

In Episode 260 of The Business Development Podcast, Kelly Kennedy sits down with Shawn Neels, the resilient and inspiring founder of Plains Equipment Rentals. At just 26, Shawn has built a successful business grounded in grit, values, and relentless personal growth. This episode dives deep into his journey—from overcoming life-altering trauma and confronting mental health through therapy and fitness, to discovering the power of 75 Hard, faith, and routine. Shawn opens up about introversion, entrepreneurship, building his company from a single machine, and learning to lead with purpose. His story is a reminder that even the hardest paths can lead to incredible growth and impact.Shawn and Kelly also explore the challenges of work-life balance, the trap of self-help overload, and the need for entrepreneurs to both show up for themselves and shut it off when needed. They discuss building brands rooted in authenticity, pushing past comfort zones, and the evolution of business development in today's world. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone looking for a story that moves you to take action, Shawn's raw and honest insights will stick with you. This episode is a masterclass in rising through pain with purpose.Key Takeaways: 1. True growth begins when you stop playing the victim and take full ownership of your circumstances—even the painful ones.2. Discipline, not motivation, is the foundation of lasting success in both business and personal life.3. The power of routine, like 75 Hard, can rewire your mindset and catapult you forward mentally, physically, and professionally.4. Entrepreneurship requires you to intentionally create space for rest, reflection, and family—without it, burnout is inevitable.5. Early mornings without distraction are a secret weapon for creativity, clarity, and momentum.6. Your business must be built around a clear, authentic value proposition that reflects who you are and how you live.7. You belong at the table—even when imposter syndrome creeps in. If you've earned your seat, own it.8. Reaching out to others, even with a quick phone call, can radically shift someone's energy and outlook.9. Investing in your people, like Shawn does with his young employee, creates real growth and long-term loyalty.10. Success isn't just about building a business—it's about becoming the kind of person who lifts others as you climb.Links referenced in this episode:capitalbd.cahttps://www.plainsequipmentrentals.com/Companies mentioned in this episode: Plains Equipment Rentals Capital Business Development North Then West Arctic Snow and Ice Products Ready to surround yourself with driven entrepreneurs, industry leaders, and business development pros who get it?Join The Catalyst Club—the private community built for people like you. Whether you're scaling your company, building your brand, or pushing through the tough moments, this is your space to connect, grow, and level up alongside others who are doing the work. Access exclusive events, expert insights, and real-time support from a powerful network that's got your back.Inside The Catalyst Club, you're not doing this alone anymore.Join us

Episode 259 of The Business Development Podcast is Part 6 of the Podcast Playbook series, and it's the game-changer. In this episode, Kelly Kennedy walks listeners through the pivotal moment that separates aspiring podcasters from real ones—recording your first episode. He covers everything from crafting a flexible show plan to choosing a topic you're genuinely excited about, setting up your mic for clean pro-level sound, and building a pre-recording ritual to overcome self-doubt and imposter syndrome. Kelly emphasizes that perfection isn't the goal—authenticity is—and encourages listeners to embrace the mess and just press record.This episode is packed with powerful mindset shifts and tactical insights, like why you should never stop recording after a mistake, how to use structure without sounding scripted, and how to bring your energy to the mic. From the tech setup to the mental game, Kelly makes it clear that recording your first episode isn't just a task—it's a transformation. He closes with a celebration of this major milestone and a teaser for the next episode, where you'll learn how to take your raw audio and edit it into something you're proud to share with the world.Key Takeaways: 1. Recording your first episode is more about mindset than tech—confidence beats perfection every time.2. A flexible show plan with 3–5 main points and supportive subpoints keeps your episode structured but authentic.3. Always record with a topic that excites you—energy translates into better content.4. Don't script every word; speak like you're having a real conversation to build connection and flow.5. Use transitions between points to guide the listener and keep momentum high.6. Set your gain levels properly to avoid peaking or under-recording—test before every session.7. Your recording space matters more than you think—dampen sound with soft surfaces and avoid echo-heavy rooms.8. Build a pre-recording ritual to overcome nerves and switch into podcasting mode with intention.9. If you make a mistake, don't stop—pause, repeat the section, and fix it in post.10. Your voice, your story, and your perspective are enough—start now and evolve along the way.

Episode 258 of The Business Development Podcast features the incomparable Chester Elton, globally known as The Apostle of Appreciation. In this electrifying and heartfelt conversation, Chester dives deep into the transformative power of gratitude in leadership, sharing wisdom from his 15 bestselling books, including The Carrot Principle and Leading with Gratitude. He opens up about his personal journey, the core values that shaped his leadership philosophy, and how simple acts of appreciation can shift entire workplace cultures. Chester's storytelling mastery, genuine energy, and practical advice make this a can't-miss episode for anyone serious about leading with impact.Listeners are treated to real-world strategies for building trust, retaining top talent, and creating psychologically safe teams—all grounded in decades of experience. From the origins of his gratitude journal project to unforgettable lessons from his global work with CEOs and teams, this episode is as inspiring as it is actionable. Whether you're a founder, executive, or aspiring leader, Chester Elton offers a blueprint to lead with heart, elevate your people, and create lasting change through appreciation.Key Takeaways: 1. Gratitude isn't a soft skill—it's a leadership strategy that drives loyalty, performance, and culture.2. Recognition doesn't have to be expensive; it has to be specific, timely, and meaningful.3. The best leaders create safe spaces where people feel seen, heard, and valued.4. Culture is built in the little moments—how you show up every day, not just what you say.5. Leaders who lead with empathy and appreciation outperform those who lead with fear.6. Consistency in gratitude creates consistency in performance.7. Storytelling is a superpower in leadership—people remember feelings more than facts.8. You can't lead effectively if you don't understand the emotional drivers of your team.9. A simple thank-you note can change the trajectory of someone's career.10. Legendary leaders don't just manage—they care, listen, and elevate everyone around them.

In Episode 257 of The Business Development Podcast, Kelly Kennedy delivers Part 5 of the Podcast Playbook series, focused on choosing the right hosting and recording tools to launch, grow, and monetize your podcast. He breaks down the often-confusing world of podcast technology, sharing hard-earned insights from producing over 250 episodes. Kelly offers a detailed, no-fluff comparison of the top hosting platforms—including Captivate, Buzzsprout, and Libsyn—emphasizing the importance of selecting a tool that fits both your current needs and long-term growth. He also highlights why a proper hosting platform is the backbone of your show, how AI tools are reshaping the landscape, and why podcast websites are essential for brand control.Shifting into recording software, Kelly outlines a comprehensive list of both AI-driven and manual options—from Descript and Adobe Podcast to Riverside.fm and Adobe Audition—giving creators the flexibility to choose tools that align with their workflow and technical comfort. He stresses that there is no perfect solution, only the one that works best for your goals and process. Whether you're a beginner or a seasoned podcaster, this episode is packed with clarity, guidance, and behind-the-scenes wisdom to help you avoid the common tech pitfalls and set yourself up for long-term success. Part 6 will cover stepping up to the mic with confidence—mindset, planning, and recording your first episode.Key Takeaways: 1. Your hosting platform is the backbone of your podcast—it stores your content, distributes it, and tracks your analytics.2. Don't chase the cheapest or flashiest hosting option—choose one that matches your growth goals and workflow.3. All hosting platforms work... until they don't. Expect to pivot as your show evolves, and that's completely normal.4. AI tools in podcast hosting can save hours per week by auto-generating titles, show notes, and audiograms—use them.5. Your podcast website matters—it's your show's digital home and a platform you actually control.6. There's no best recording software—only the best one for your comfort level, tech skills, and editing style.7. Platforms like Descript, Alitu, and Adobe Podcast simplify editing and cleanup using AI for those new to audio production.8. Tools like Riverside.fm and Squadcast offer pro-level remote recording with local audio that avoids internet issues.9. Manual editing in Adobe Audition or Audacity gives unmatched control for creators who want to master their sound.10. Podcasting is an iterative process—set yourself up for long-term success by thinking beyond your first episode.Companies mentioned in this episode: Capital Business Development Captivate FM Buzzsprout Transistor Libsyn Podbean Spotify rss.com RedCircle CoHost Simplecast Megaphone PodPage PodcastPage IO Descript Alitu Adobe Podcast Podcastle Clean Voice AI Adobe Audition Riverside.fm Squadcast Zencast Audacity GarageBand Links referenced in this episode:capitalbd.cakellykennedyofficial.com/thecatalystclub

In Episode 256 of The Business Development Podcast, Kelly welcomes back mindset and performance coach Ben Spangl for a powerful conversation about redefining success and reclaiming freedom now—not someday. Together, they dive deep into the entrepreneurial rollercoaster, unpacking the burnout, emotional resistance, and false beliefs that keep high performers stuck in overdrive. Ben shares how he rebuilt his life after burning out, why the “sacrifice now, live later” mindset is broken, and how business owners can start designing a joyful life today without slowing their growth.From learning to delegate and use your time more effectively, to recognizing when you're chasing validation instead of fulfillment, this episode is a wake-up call for entrepreneurs who are grinding without joy. Whether you're building a coaching business, running a podcast, or scaling a startup, Ben's wisdom will challenge your assumptions and give you practical steps to realign with the life you set out to create in the first place. If you've ever wondered whether freedom and success can co-exist—this one's for you.Key Takeaways: 1. True freedom isn't found later—it's something you can build into your life today.2. Most entrepreneurs confuse flexibility with freedom and end up designing their own prison.3. Burnout is often the byproduct of believing your business will only grow if you suffer.4. Delegating, automating, or deleting tasks is essential if you want to scale *and* breathe.5. Joy isn't a distraction from growth—it's the fuel that makes sustained success possible.6. Reclaiming time for things you love actually increases creativity, energy, and productivity.7. Success that costs you everything else is not success—it's imbalance.8. Fear shows up in resistance—naming it breaks its grip so you can move forward anyway.9. Mastery of your craft is what earns you freedom, but mindset is what protects it.10. You don't need to wait until you hit your goals to live well—you can start right now.Looking for conversations that actually move the needle? Join The Catalyst Club at www.kellykennedyofficial.com—where real entrepreneurs get real support.

In Episode 255 of The Business Development Podcast, we bring you Part 4 of the Podcast Playbook series, diving deep into the strategy behind building a podcast that lasts. This episode is all about locking in your release schedule, choosing a format that fits your energy and goals, and creating a 50-episode content plan that keeps you consistent and confident. Whether you're going solo, interviewing guests, or co-hosting, you'll learn how to structure your show for long-term sustainability—without burning out or losing momentum.From mastering episode length to understanding how algorithms reward consistency, Part 4 arms you with the tools to build a show that grows with you. You'll walk away with a clear roadmap, a vault of episode ideas, and the strategy to turn your podcast into a high-performing content engine. This is the part where your podcast shifts from idea to institution—and it starts by planning to win.Key Takeaways: 1. Your podcast release schedule is the engine behind long-term growth—pick one that fits your life, not just your ambition.2. Consistency beats intensity in podcasting—showing up every week matters more than big bursts of content.3. Weekly is the industry standard for a reason—it builds audience habits and keeps you top of mind and algorithm-friendly.4. Format is everything—solo, guest, co-hosted, or hybrid shows each have strengths, but it must match your creative flow.5. Hybrid formats give you the best of both worlds—solo authority and guest reach, with maximum flexibility.6. Episode length should serve the format—shorter for solo and daily tips, longer for interviews and deep dives.7. Don't wing your content—build a 50-episode idea vault so you're never stuck wondering what to talk about.8. Group your ideas into content pillars—it keeps your message sharp and helps avoid weekly decision fatigue.9. Burnout kills great podcasts—choose a schedule and format you'll actually enjoy showing up for.10. A solid plan isn't just for launch—it's the difference between a podcast that fades and one that lasts for years.If this episode hit home, come join The Catalyst Club—my private community for podcasters, entrepreneurs, and business leaders building with purpose. Weekly events, real conversations, and support from people who get it. Join us at kellykennedyofficial.com/thecatalystclub.

In Episode 254 of The Business Development Podcast, we sit down with Kapil Kalra, the passionate force behind Naturemary and a powerhouse in the world of natural wellness. Kapil opens up about his early days working in his family's grocery store in Dartmouth, Nova Scotia, and how those humble beginnings shaped his unshakable work ethic. From selling electronics to launching a national wellness brand, Kapil's journey is packed with gritty determination, unfiltered lessons, and the relentless belief that heart and hustle can take you anywhere.This episode dives deep into the emotional and entrepreneurial rollercoaster of building something that matters—from overcoming rejection and burnout to building partnerships and scaling a mission-driven brand. Kapil shares how Naturemary was born out of family healing, the lessons he's learned about team, branding, and momentum, and why purpose is more important than ever in today's business world. If you're building with heart, this one's for you.Key takeaways: 1. Success often begins with a simple intention to help someone, not a perfectly laid-out business plan.2. When you build a brand from a place of heart and purpose, it resonates far deeper than just features or pricing.3. Rejection doesn't mean you're on the wrong path—it often means you're being redirected to a better one.4. Some of the most powerful businesses are born from solving a real, personal problem you deeply care about.5. Choosing the right business partner means finding someone whose strengths cover your blind spots—and vice versa.6. Don't wait for everything to be perfect—clarity and momentum come through taking action, not overthinking.7. Working nonstop might feel productive at first, but without rest and balance, burnout will eventually catch up to you.8. When your brand voice is honest and real, you attract customers who genuinely believe in what you're doing.9. Burnout isn't always from doing too much—it's often a sign you've lost touch with why you started in the first place.10. Passion is a great spark, but pairing it with relentless effort is what actually builds something worth talking about.Links referenced in this episode:capitalbd.canaturemary.comkellykennedyofficial.comJoin The Catalyst ClubConnect with a powerhouse community of entrepreneurs, business developers, and leaders who get it. Inside The Catalyst Club, you'll find weekly events, expert-led workshops, and real conversations that drive growth. If you're ready to level up with the right people in your corner, this is where you belong.Join now at: www.kellykennedyofficial.com/thecatalystclub

In Episode 253 of The Business Development Podcast, we dive into Part 3 of the Podcast Playbook and walk you through how to build a podcast brand that captures attention and drives growth. From naming your show with clarity and SEO in mind to designing high-impact cover art and creating intros and outros that set the tone, this episode is packed with tactical advice to help you stand out. Kelly Kennedy shares how getting the name right from day one can make or break discoverability, why securing your domain early is critical, and how to align your podcast's visuals and tone with your target audience and long-term goals.Whether you're starting from scratch or refining your show's identity, this episode gives you the tools to create a podcast brand that not only looks and sounds professional but connects deeply with the people you're trying to reach. Kelly also shares personal lessons from launching The Business Development Podcast and Authentic Hustle, offering real-world insight into what works and what doesn't when building a show that resonates. If you're serious about launching a podcast that gets noticed—this is the one you can't miss.Key Takeaways: 1. Passion drives consistency if you don't love your topic, your audience won't either.2. Commit to 100 episodes from day one if you want to compete with the best.3. Define your ideal listener so every episode speaks directly to their needs.4. Deliver transformation in every episode by educating, inspiring, or entertaining with purpose.5. Choose a format that fits your strengths whether solo, guest, or hybrid, and evolve as you grow.6. Your voice is your greatest advantage because authenticity beats imitation every time.7. Clear, searchable names outperform clever titles by making your value obvious.8. Secure the .com for your podcast name to protect your brand and boost discoverability.9. Your cover art is your first impression so keep it bold, simple, and mobile-friendly.10. Craft a strong intro and outro because they define your tone and make your show memorable.

In Episode 252, Kelly is joined by Ben Wise and Darren Chiu—two senior leaders at Google and co-founders of Captivate—for a raw and insightful breakdown of what truly drives persuasion in today's world. They reveal why facts alone don't move people, and how emotional strategy, trust, and authenticity are the real keys to influence. From sales calls to boardrooms, they show how mastering emotional connection will radically transform how you pitch, sell, and lead.Packed with powerful concepts like the Pratfall Effect and the Maya Principle, this conversation digs into how the best communicators choose the emotion they want to elicit—before they speak. You'll learn how to make people feel, how to build trust through imperfection, and how to stop pitching and start persuading. This episode isn't just advice—it's a playbook for anyone who wants to connect deeper, sell smarter, and lead with impact.Key Takeaways: 1. Emotion is the first trigger in any decision-making process, and facts only come into play after the emotional choice is made.2. Building trust and genuine human connection will always outperform even the most logical, fact-filled pitch.3. Before you pitch, define the exact emotion you want your audience to feel—then tailor everything around creating that feeling.4. Storytelling is a persuasion superpower because it activates emotion, builds relatability, and makes your message memorable.5. Showing imperfection, like spilling coffee or tripping on stage, can make you more likable and trustworthy to your audience.6. The MAYA Principle teaches that the best ideas feel new but still familiar—too much innovation too fast creates rejection.7. True persuasion happens when you listen actively and adjust your message based on what the other person feels and needs.8. Salespeople who focus less on impressing and more on understanding are consistently more effective and trusted.9. Even cold outreach can create trust if it's written with warmth, relevance, and emotional awareness.10. Long-term success in persuasion doesn't come from learning every trick—it comes from practicing and mastering a few core principles.

In Podcast Playbook (Part 2), Kelly Kennedy rips the fluff off podcast tech and gives you the real, unfiltered truth about the gear that actually matters. If you're serious about launching a podcast that sounds world-class, this episode is your blueprint. From computers and microphones to audio interfaces and headphones, Kelly breaks down what to buy, why it matters, and how to build a pro-level setup without wasting a dollar. No gimmicks. No jargon. Just clarity and confidence to build your studio the right way—whether you're in a spare bedroom or a full production space.But this isn't just about gear—it's about showing up like a pro from day one. Kelly explains why audio quality is make-or-break, why your computer is the real unsung hero, and how the right setup positions you for long-term podcast success. This episode will cut months off your learning curve and set you up to hit record with power and purpose. If you want to build a podcast that's built to last, Episode 251 is non-negotiable.Key Takeaways: 1. Your computer is the most critical piece of podcasting equipment—editing and production demand serious processing power.2. A gaming laptop or desktop is often the best choice due to its high-end GPU, CPU, RAM, and SSD performance.3. Sound quality can make or break your show; even great content won't save you if the audio hurts people's ears.4. USB microphones are great for beginners, but XLR microphones paired with an interface deliver far superior sound and control.5. A quality audio interface like the Rodecaster Pro 2 allows for zero-latency monitoring, clean gain control, and pro-level audio routing.6. Headphones are non-negotiable—they prevent feedback, help monitor sound live, and allow you to edit with precision.7. Bluetooth headphones introduce latency—always go wired when producing or editing your show.8. You don't need a full studio to sound professional—a home setup with the right gear can match broadcast quality.9. Start with a setup you can grow into—XLR systems are scalable and used by nearly all professional podcasters.10. Equipment helps—but consistency, connection, and your message are what truly build a great podcast.Ready to build something that lasts?The Catalyst Club isn't just another business community—it's your backstage pass to real growth. If you're a founder, executive, podcaster, or builder chasing clarity, connection, and momentum, this is where you belong. Inside, you'll find exclusive coaching, behind-the-scenes strategy, live events, and a rockstar crew of high-performers pushing the edge just like you.No fluff. No noise. Just fuel for what you're building.Join us: www.kellykennedyofficial.com/thecatalystclubIf you know, you're known.

In this milestone 250th episode, host Kelly Kennedy sits down with Janice Baskin, Manager of the Edmonton Regional Innovation Network (ERIN), for a deep dive into how Alberta entrepreneurs can better navigate the complex ecosystem of supports, funding, and opportunities available to them. From breaking down the role of ERIN as a connector organization to sharing personal insights from her own entrepreneurial journey, Janice offers a transparent and practical look at what's working—and what's still missing—for founders across Edmonton and beyond.Together, Kelly and Janice explore the reality of growing a business in Alberta, including the challenges of accessing support, the confusion many founders face when searching for help, and the gaps that still exist in serving women in tech and growth-stage companies. Whether you're launching a startup, scaling an established business, or just trying to figure out what's available to you, this episode is a must-listen playbook for understanding how to plug into Edmonton's rapidly evolving innovation ecosystem.Key Takeaways: 1. Entrepreneurs often don't know what support exists, and lack of awareness remains one of the biggest barriers to growth in Alberta.2. You don't need to go broke to start a business—service-based models can be profitable early with smart planning and clear value.3. There's support available for more than just startups; growth-stage companies struggling to scale can also access funding and guidance.4. The ecosystem is powerful but disconnected, and what's truly missing is a central connector to guide founders through what's available.5. ERIN exists purely to support entrepreneurs, without taking equity or fees, and is funded entirely by Alberta Innovates.6. Gaps still exist—especially around women in tech and programming that supports underrepresented founders.7. Balance as an entrepreneur isn't daily, it's seasonal; the key is recognizing when to push and when to rest.8. Ask the “dumb” questions, especially when it comes to finances—avoiding them leads to much bigger problems later.9. Warm connections and intros can shortcut weeks of confusion and open real doors inside the ecosystem.10. If a solution isn't a fit, don't stop—ERIN's role is to keep helping you explore options until the right one clicks.Companies mentioned in this episode: Hypervac Technologies Fabled Solutions atWork Office Furniture Capital Business Development BDC Canada Alberta Innovates Alberta Women Entrepreneurs Edmonton Unlimited Edmonton Regional Innovation Network

In this milestone 249th episode of The Business Development Podcast, Kelly Kennedy kicks off the highly requested Podcast Playbook series with brutal honesty and real talk about what it actually takes to start—and sustain—a successful podcast. As one of the few shows to break into the top 1% globally with over 250 episodes, Kelly shares the behind-the-scenes truths that most people won't tell you. From fighting fear and imposter syndrome to the time, cost, and consistency required, this episode lays bare the emotional and tactical realities of podcasting in 2025. If you've ever considered launching your own show, this episode will either light your fire—or save you from a painful false start.More than just a technical how-to, Part 1 is a mindset check. It answers the real question: Is podcasting right for you and your business? Kelly unpacks the power of podcasting as a long-term trust engine, global growth tool, and thought leadership platform—but only if you're truly ready to commit. Whether you're a business owner, executive, or aspiring content creator, this is your must-listen starting point. Get ready to decide: Are you in for the long game, or just flirting with the idea?Key Takeaways: 1. Podcasting is a long game that requires consistent effort before any return shows up. Expect to invest months, not weeks.2. If you don't genuinely enjoy it, you'll burn out. Passion and energy are what keep you going when it gets tough.3. The biggest challenge is internal. Fear, self-doubt, and ego will try to stop you more than any technical hurdle.4. If you're an expert in your field, you owe it to the next generation to share what you know.5. Chasing trends won't sustain you. Podcasting only works long term if you're doing it for the right reasons.6. Each episode takes real time. From prep to post-production, it's hours of effort per release.7. Podcasting is about trust. Your listeners build a relationship with you, and that connection is your real asset.8. Small audiences can be incredibly powerful. Fifty loyal listeners can change your business if they're the right ones.9. Your podcast should tie into your greater mission. Done well, it becomes a growth engine for visibility, leads, and reputation.10. There is no easy button. The only way to make podcasting work is to show up, stay committed, and keep improving every step of the way.Want to go deeper with business development, podcasting, and personal growth?Join The Catalyst Club — our private community for entrepreneurs, founders, and leaders who are serious about leveling up. Inside, you'll get access to live workshops, expert Q&As, Coffee with Rockstars, and exclusive support from people who actually get it. It's not just another group. It's momentum, connection, and growth—all in one place.All for just $29/month. Join us today at www.kellykennedyofficial.comIf you know, you're known.

In Episode 248 of The Business Development Podcast, Kelly reconnects with community builder and master storyteller Ken Gee to explore how authentic storytelling builds the trust and relationships that make business happen. Ken shares lessons from decades spent connecting people, growing communities, and using stories to showcase what makes businesses special. From his broadcasting roots to horse racing and AK Media, Ken shows how trust and genuine connection always outperform flashy marketing.Together, Kelly and Ken break down why businesses today need stories that feel real — and why telling them well on social media, video, and in person is more powerful than any cold pitch. They dive into the importance of asking the right questions, listening more than talking, and showing up where your community actually is. If you want your audience to trust you, refer you, and stick with you — this episode is your playbook.Key Takeaways: 1. Building trust beats any sales pitch — people buy from who they trust and who others trust.2. Storytelling isn't about hype; it's about revealing what's genuinely unique about your business.3. Great stories come from asking better questions and really listening to people's answers.4. Community is the backbone of referrals — invest in people and they'll invest in you.5. Social media should be intentional; posting just to post doesn't build real connection.6. Video shows personality, trustworthiness, and relatability better than any static post.7. You can't replace showing up in person — real connections still close deals faster than cold calls.8. It's not about who you know but who they introduce you to — warm leads matter more than volume.9. If you want opportunity, open your mouth and talk about what you're building — people will help.10. Success doesn't come from shortcuts; it comes from consistently doing the unglamorous work.Learn more about Kelly Kennedy, The Catalyst Club, and all our coaching programs at KellyKennedyOfficial.comCompanies mentioned in this episode: KellyKennedyOfficial.com Capital Business Development AK Media Jasper Place Wellness Center

In episode 247 of The Business Development Podcast, Kelly Kennedy gets real about something every high performer faces but rarely talks about: overwhelm. Sharing his own packed calendar and the pressure to juggle it all, Kelly walks listeners through why we end up so overloaded, the habits that make it worse, and how to take back control without burning out. He reminds us that saying no, protecting our time, and focusing on what truly moves the needle can turn chaos into progress and help us show up as better leaders, partners, and people.This episode is both a reality check and a permission slip to slow down and breathe. Kelly lays out seven practical ways to break the cycle of overwhelm, from building a simple weekly Move the Needle list to creating breathing room in your calendar and learning to say “not right now” instead of always saying yes. He closes by inviting listeners to find support and community inside The Catalyst Club, where like-minded leaders lift each other up. If your to-do list feels impossible, this episode is the reset you didn't know you needed.Key Takeaways:1. Overwhelm is often self-created by high performers who say yes too often and overestimate their capacity.2. Action in the right direction matters more than doing everything perfectly or all at once.3. Building structure and planning tasks in a calendar helps prevent chaos and burnout.4. A simple weekly Move the Needle list keeps you focused on true priorities, not just busy work.5. Adding realistic buffers to your schedule protects you from unexpected curveballs.6. Saying “not right now” is a powerful skill to protect your energy without burning bridges.7. Focused, uninterrupted work blocks outperform scattered multitasking every time.8. Protecting rest time—your evenings, weekends, and sleep—makes you more effective in the long run.9. Asking for help and delegating isn't weakness; it lightens the load and builds community.10. Regularly reviewing what works and what doesn't keeps you from repeating the same overwhelm cycle.✨ Join The Catalyst Club – You Belong HereIf this episode hit home, you're exactly who The Catalyst Club was built for. This is more than a community — it's your support system, your strategy hub, and your space to grow without burning out.Inside, you'll find:Weekly live workshops, coaching, and Q&AA network of high-performance founders, business developers, and leaders who get itTools, templates, and systems to build real momentumEncouragement, community, accountability, and clarity when you need it mostYou don't have to do business development alone — and you don't have to keep pretending everything's fine when it isn't.You belong here.Let's build something sustainable, powerful, and built to last.

In Episode 246 of The Business Development Podcast, Kelly sits down with renowned sales educator Josh Braun to dismantle outdated selling tactics and replace them with something far more human — sorting, not selling. Josh shares how the best salespeople detach from the outcome, ask smarter questions, and guide prospects to discover the truth for themselves, building trust every step of the way. From his early days as a teacher to shaping sales teams at top tech firms, Josh's approach proves you don't need pressure or pushiness to win real business.If you're tired of forced pitches and awkward closing lines, this conversation will challenge everything you thought you knew about selling. Learn how to poke the bear, uncover genuine problems, and decide who's truly worth your time — all while staying true to yourself and your customer. This episode is a masterclass in authentic, outcome-free selling you'll want to revisit again and again.

In Episode 245 of The Business Development Podcast, Kelly Kennedy dismantles the toxic belief that suffering is required for success. If you've been grinding endlessly, sacrificing your peace for performance, this episode is your wake-up call. Kelly reveals how the real wins in business development come not from burnout, but from clarity, calm, and consistent execution. Through personal stories, industry truths, and sharp insights, he shows you how to break free from the hustle trap and still hit your biggest revenue goals.This is not just motivation — it's a new blueprint for high-performance business development without self-destruction. Kelly walks you through sustainable habits, powerful mindset shifts, and the exact math behind building a stress-free, scalable strategy. If you're a founder, executive, or business developer ready to stop burning out and start building smarter, Episode 245 will change how you show up, sell, and succeed.Key Takeaways:1. Burnout is not a badge of honor — it's a warning sign that your business development process needs a serious shift.2. You don't need more hours; you need better systems. Success comes from clarity, not chaos.3. Rest is not a reward — it's a requirement for long-term performance, creativity, and consistency in BD.4. Meetings are the metric that matter most. Revenue is built by reverse-engineering how many qualified meetings you need each month.5. Stress is not proof of progress. Chronic stress kills decision-making, momentum, and client relationships.6. Business development is a long game, and calm confidence outperforms frantic hustle every time.7. Track weekly wins, not just closed deals. Progress momentum builds consistency and fuels confidence.8. Daily mindset resets and weekly planning are your secret weapons. Use tools like the “Move the Needle” list to stay aligned and focused.9. Boundaries protect your value. You're worth more when you're focused, not constantly reactive.10. The best business developers work from vision, not fear. When you understand your metrics, the pressure turns into a plan — and peace follows.✨ Join The Catalyst Club – You Belong HereIf this episode hit home, you're exactly who The Catalyst Club was built for. This is more than a community — it's your support system, your strategy hub, and your space to grow without burning out.Inside, you'll find:Weekly live workshops, coaching, and Q&AA network of high-performance founders, business developers, and leaders who get itTools, templates, and systems to build real momentumEncouragement, community, accountability, and clarity when you need it mostYou don't have to do business development alone — and you don't have to keep pretending everything's fine when it isn't.You belong here.Let's build something sustainable, powerful, and built to last.

In Episode 244, Kelly Kennedy welcomes back powerhouse entrepreneur and Built to Lead podcast host Jory Evans for a bold conversation that challenges conventional business thinking. Jory shares how he scaled Evans Trucking from a single unit into a diversified empire with over 100 trucks, a heavy-duty mechanic shop, and a construction company — all rooted in disciplined leadership and a values-driven approach. But the real gold? Jory reveals why buying a business can be a smarter, faster path to success than starting from scratch — and how he's leveraging acquisitions to scale even further.This episode dives deep into the mindset, discipline, and execution required to grow during downturns, navigate economic pressure, and turn chaos into momentum. Jory breaks down the realities of vendor financing, why most self-help never gets applied, and the critical difference between learning and doing. If you've ever considered acquiring a business or want to understand what real growth looks like in 2025, this is a must-listen conversation packed with actionable insight.Key Takeaways: 1. Buying a business can be less risky and more strategic than starting one from scratch, especially in a buyer's market with aging business owners looking to exit.2. Execution matters more than information — most people consume self-help and business content but never apply it. Discipline and follow-through are what create real growth.3. Vendor financing is a powerful acquisition tool, allowing buyers to structure win-win deals while keeping sellers invested in the business's success post-sale.4. Writing things down is the first step to execution — it turns ideas into actions and creates lasting momentum.5. Your business will never outgrow you as a leader — personal development and intentional growth are essential if you want your company to scale.6. Downturns are the best time to grow — while others pull back, leaning in with momentum and clarity can position you to dominate when the market rebounds.7. You don't need to reinvent the wheel — acquiring a business with proven systems, clients, and revenue is often a smarter path than starting from zero.8. Carbon tax and government policy have a direct and devastating impact on logistics and food costs, and leaders must understand how these forces affect their industry.9. The fastest growth happens when you combine operational experience with strategic insight — knowing your numbers, your levers, and your people is non-negotiable.10. You must evaluate every acquisition based on synergy, upside, and culture — if it doesn't align with your values or offer true value-add, walk away.Companies mentioned in this episode: Evans Trucking Built to Lead Capital Business DevelopmentTo explore upcoming business development courses, one-on-one coaching opportunities, and to join our private community of entrepreneurs, business developers, and growth-focused leaders — visit kellykennedyofficial.com. Inside, you'll find access to The Catalyst Club, our exclusive members-only private network where we connect, collaborate, and grow together through live events, coaching, and powerful peer support. Whether you're looking to sharpen your skills or scale your business, this is where serious builders come to win.

In Episode 243 of The Business Development Podcast, Kelly Kennedy tackles one of the most universal yet misunderstood forces in business: fear. From the early days of launching the podcast to working with founders, CEOs, and business developers around the world, Kelly shares how fear isn't a weakness—it's often the clearest sign you're stepping into growth. He breaks down the ten most common fear triggers in the modern world, from visibility pressure to comparison culture, and reframes them as signals that you're on the right path.This episode is more than just mindset—it's a tactical playbook for turning fear into forward motion. Kelly lays out seven practical strategies to use fear as rocket fuel, including naming it, breaking it down, and surrounding yourself with momentum. If you're feeling stuck, overwhelmed, or doubting your next big move, this is your reminder that the presence of fear means you're close to something meaningful. Hit play, lean in, and let's turn fear into fuel.Key Takeaways:1. Fear isn't a stop sign—it's a signal that you're moving toward something meaningful.2. The presence of fear often means you deeply care about the outcome—use that energy.3. In the modern world, fear is less about survival and more about visibility, relevance, and responsibility.4. Everyone—from Fortune 500 CEOs to solo founders—faces fear; it's part of the path.5. Fear thrives in uncertainty—breaking goals into smaller steps makes them manageable.6. Writing down your fears helps disarm them and gives you clarity on your next move.7. Surrounding yourself with momentum and supportive people shrinks fear dramatically.8. You don't need to be ready—you just need to take action. Confidence comes after.9. Fear often shows up right before your biggest breakthroughs—don't shrink from it.10. You grow the most when you choose to move forward while carrying the fear with you.Want to go further, faster? Explore Kelly's coaching programs and join The Catalyst Club—your hub for support, strategy, and serious growth. www.kellykennedyofficial.com

In this episode of The Business Development Podcast, Kelly sits down with Alex Blumenstein, co-founder of The Peak and former CEO of Canada's first cannabis accelerator, Leaf Forward. From politics to print, cannabis to comedy, Alex has never been afraid to pivot—and his approach to business is anything but traditional. Together, they unpack what it really means to build a company with the end in mind and why emotional detachment might be the most underrated tool in an entrepreneur's arsenal.Alex shares the behind-the-scenes story of building The Peak into Canada's fastest-growing business news outlet and how he and his co-founders designed it from day one to be sold. They dive into the truth about exits, navigating partnership dynamics, and how to stay grounded when things get messy. If you've ever wondered what it takes to build a company you can walk away from without losing yourself, this conversation is your blueprint.Key Takeaways: 1. Build your business with an exit in mind from day one so you can make strategic decisions without emotional attachment.2. Emotional detachment leads to better outcomes—you'll sell smarter, manage conflict better, and protect your peace.3. If you're grinding 24/7, your model might be broken—great businesses flow when the foundation is right.4. Long-term partnerships work when you align early, share values, and trust each other to lead in different seasons.5. Entrepreneurship isn't better than a job—it's just a different path with higher risks and different freedoms.6. Treat media like a product—iterate fast, prioritize clarity, and always serve your audience first.7. The best ad sales come from understanding the buyer's goals and positioning your platform as the solution.8. If you can survive failure with your partners, you can build something great with them too.9. Great partnerships are built on mutual respect and decision-making, not control or ego.10. Selling your business isn't the end—it's a gateway to more freedom, credibility, and new opportunities.Explore The Catalyst Club and Kelly Kennedy's business development coaching programs at:www.kellykennedyofficial.comCompanies mentioned in this episode: The Peak Zoomer Media Leaf Forward Capital Business Development atWork Office Furniture Gong Bet on Canada

In Episode 241 of The Business Development Podcast, Kelly Kennedy breaks down one of the biggest barriers to entrepreneurial success: inaction. Whether it's fear of failure, perfectionism, overwhelm, or the silent weight of self-doubt, too many incredible ideas never make it past the thinking phase. Kelly shares raw personal reflections from his own journey — including the highs, the lows, and the messy middle — to remind you that success isn't built on brilliance alone, it's built by those who take action despite the fear.This episode isn't just motivation — it's a roadmap. You'll uncover the real reasons you might be feeling stuck and walk away with 15 powerful strategies to move forward today, not someday. Plus, for those ready to stop doing it alone, Kelly introduces The Catalyst Club — a private, values-driven business community built to support entrepreneurs, business developers, and action-takers just like you. If you've been sitting on an idea, this is your invitation to start messy, start scared, but just start.Key Takeaways: 1. Action is the bridge between dreaming and achieving – Ideas are common; execution is what turns them into reality.2. Fear of failure is normal — but it's just feedback – Every failure moves you one step closer to success through iteration.3. Perfection is procrastination in disguise – Waiting for the perfect plan will keep you stuck. Momentum beats perfection every time.4. Overwhelm shrinks when you take one small step – Big visions are built through daily, consistent, simple actions.5. Clarity comes from doing, not thinking – You don't need all the answers before you start — just the courage to take the first imperfect step.6. Confidence doesn't come first — courage does – Repeated action builds belief. Show up before you feel ready.7. Your comfort zone will cost you growth – Progress lives on the other side of discomfort. Lean into it.8. Success stacks through structure and systems – Calendars, habits, and focused priorities turn chaos into progress.9. Community accelerates growth – Surrounding yourself with other action-takers fuels momentum and removes isolation.10. Start messy. Start scared. Just start. – The first step is always the hardest, but it's also the most important. Success is built by showing up anyway.If you're ready to stop doing it alone and start building with a community that gets it — join us inside The Catalyst Club, where action-takers grow together.

In Episode 240 of The Business Development Podcast, we welcome back former FBI Special Agent and behavioral expert Dr. Jack Schafer for an eye-opening conversation on the power of influence, trust-building, and the subtle science of deception detection. Drawing from his groundbreaking work in counterintelligence and his bestselling books The Like Switch and The Truth Detector, Dr. Schafer unpacks the psychological techniques used to build rapport, uncover hidden truths, and ethically guide conversations in both business and life. Whether you're negotiating deals, leading teams, or building relationships, the insights shared here are nothing short of transformative.Kelly and Dr. Schafer explore real-world examples of elicitation—how subtle cues and well-placed questions can unlock critical information without confrontation. From reading non-verbal cues to crafting empathetic statements, you'll learn how to master the unspoken side of communication and gain an edge in high-stakes interactions. This episode is packed with practical takeaways that can immediately elevate your ability to connect, persuade, and lead with confidence.Key Takeaways:1. People have a powerful psychological need to correct others, making “presumptive statements” a highly effective elicitation tool.2. Friendship signals—like eyebrow flashes, head tilts, and genuine smiles—are subtle but vital cues for building trust and rapport.3. The principle of “If I make you feel good about you, you'll like me” underpins nearly every successful relationship-building strategy.4. Elicitation works best when it's undetectable; most people won't even realize they've revealed valuable information.5. Empathic statements keep the focus on the other person and can deepen trust faster than direct questioning ever could.6. Bracketing (giving a high and low estimate) invites correction and is a powerful way to learn sensitive information like salaries or margins.7. Direct flattery can raise defenses, but indirect praise through intermediaries or subtle validation builds influence.8. Effective listening means silencing your internal dialogue and responding to what's actually said, not what you plan to say next.9. Most people are already using elicitation techniques unknowingly—naming them allows you to master and defend against them.10. Practicing one technique at a time builds confidence and competence; start with presumptive and build from there.

In episode 239 of The Business Development Podcast, Kelly Kennedy reflects on the pivotal moment that led him to leave a stable, decade-long career and choose the uncertain path of entrepreneurship. Triggered by a tough boardroom conversation during the height of COVID-19, Kelly shares how that moment became the spark that launched Capital Business Development and, eventually, this very podcast. He opens up about trading security for freedom, the drive to make a greater impact, and the mindset shift it took to finally build something of his own.This episode delivers powerful lessons from Kelly's journey—breaking down the illusion of job security, the importance of taking action before you're ready, and the real truths about building a business from the ground up. It's a raw, motivating conversation filled with encouragement for entrepreneurs at any stage. If you're wrestling with the decision to leap, this episode might be the push you've been waiting for.Key Takeaways: 1. Sometimes the hardest conversations become the catalyst for the biggest breakthroughs.2. Entrepreneurship starts when you realize employment isn't as safe as it seems.3. Freedom of time, purpose, location, and income is worth the risk.4. In the early days, your effort is the business—there's no backup engine.5. Consistency beats talent, motivation, and passion—every single time.6. You'll overestimate what you can do in one year and underestimate what's possible in five.7. Your brand is what people say about you when you're not in the room—build wisely.8. Version one will likely suck. That's the price of building something great.9. The best opportunities won't be the ones you planned—they'll be the ones you're ready for.10. There will never be a perfect time to start. You create the right time by moving.Ready to build your business development engine? Join the next Business Development Mastery Accelerator and start turning strategy into results.Secure your seat now

In this landmark episode of The Business Development Podcast, Kelly Kennedy sits down with marketing legend Geoffrey Moore, author of the iconic Crossing the Chasm, to explore how the principles of market adoption have evolved in an AI-driven world. With over 30 years of influence on companies like Salesforce, Adobe, and Microsoft, Moore shares how his foundational frameworks still hold up—and where today's entrepreneurs must adapt to meet the expectations of a rapidly shifting market.From navigating disruptive innovation to avoiding false signals of early success, Geoffrey delivers a masterclass in understanding the pragmatist mindset, market timing, and the reality of business in 2025. Whether you're launching a new product, scaling your company, or simply trying to stay ahead of the AI curve, this conversation is packed with insights you won't find anywhere else. Get ready to think deeper, market smarter, and grow faster—this is one episode you won't want to miss.Key Takeaways: 1. Crossing the chasm is still the greatest challenge for tech companies aiming to scale—especially in B2B.2. Early adopters want vision and potential, but pragmatists want risk reduction and proof.3. False signals from visionary buyers can create dangerous overconfidence before mainstream traction exists.4. To cross the chasm, you must solve a painful, urgent problem for a very specific customer segment.5. AI is redefining the adoption lifecycle, but the fundamentals of market timing and trust still apply.6. Creating your own category and competitors is critical—mainstream buyers need options to validate their choice.7. Every disruptive product needs a “whole product” ecosystem before it becomes scalable.8. Business buyers face real risk when changing processes—unlike consumers, they don't jump without justification.9. Social media, especially LinkedIn, is becoming noisier—real value comes from thought leadership, not self-promotion.10. Writing a business book is about building long-term impact and platform—not immediate profit.

In Episode 237 of The Business Development Podcast, Kelly Kennedy delivers an urgent playbook for entrepreneurs and business leaders facing stalled growth or struggling pipelines. Titled “The 4-Week Business Turnaround,” this high-impact episode outlines an actionable roadmap to stabilize operations and rapidly rebuild momentum. Kelly walks listeners through an intense four-week process covering foundational assessment, marketing material overhauls, ideal customer targeting, CRM system integration, and mastering active LinkedIn outreach. The episode emphasizes speed, accountability, and the relentless pursuit of meetings, which ultimately lead to renewed opportunities and revenue generation.Kelly also launches the “Read Your Reviews Challenge,” encouraging business owners to celebrate client feedback as a way to build trust and inspire others. With a mix of expert guidance and motivational urgency, this episode provides a practical survival blueprint for businesses needing to regain traction fast. It closes with the introduction of Capital Catalyst, Kelly's new affordable monthly program that blends fractional leadership with strategy and coaching to help companies build internal business development engines. If your company is facing a critical moment, this episode might just be the lifeline you need.Key Takeaways: 1. The 4-Week Business Turnaround playbook gives struggling businesses an urgent roadmap to stabilize and rebuild momentum fast.2. Week one focuses on deep company discovery, financial assessment, and setting survival goals to regain control quickly.3. Optimizing marketing materials for clarity and industry relevance is essential to spark interest and secure face-to-face meetings.4. Ideal Customer Profiles (ICP) and hyper-targeted outreach lists are critical to connecting with the right buyers and decision makers.5. A structured CRM system is non-negotiable for tracking prospects, contacts, and meetings with speed and precision.6. Business development success requires relentless consistency: 20 calls, 20 emails, and 100 LinkedIn invites each week per rep.7. Active outreach on LinkedIn, including personal and corporate posts plus group posts, amplifies reach and builds personal brand trust.8. The ultimate measure of progress is meetings booked; every effort must drive toward securing quality meetings with potential clients.9. Short-term aggressive action is necessary to pull out of crisis, but transitioning to a sustainable weekly cadence ensures long-term success.10. Capital Catalyst offers fractional business development leadership and coaching for companies wanting to build internal BD engines affordably.For personalized help and to supercharge your business development, visit capitalbd.ca or connect directly with Kelly Kennedy on LinkedIn.Also, check out Business Development Mastery Accelerator for available group coaching programs!

In Episode 236, Kelly Kennedy sits down with Chloe Wu, an accomplished wine industry professional and founder of Adventure Trading. Chloe shares her remarkable journey from growing up in China to studying international business and wine commerce in France, where her passion for wine flourished. After spearheading market development for Bordeaux wineries and taking on a major role with Coca-Cola in China, Chloe made the bold move to Canada in 2023 to launch her own liquor agency specializing in fine wines. Her story is one of relentless ambition, adaptability, and the courage to start over in a new country.Chloe dives into the complexities of building a business from scratch as a newcomer to Canada, including navigating regulations, learning the culture, and building networks in Western Canada's competitive liquor industry. She also talks about the unique challenges of working across international markets and how her experience in both China and France prepared her for this venture. Chloe's journey offers a powerful example of what's possible when you combine global expertise with entrepreneurial courage.Key Takeaways: 1. Building a business in a new country starts with deep research and understanding of the local market and regulations.2. Success in international business requires adaptability and a strong willingness to embrace different cultures and systems.3. Developing a new market is always easier when you are physically present to build relationships and understand customer needs.4. Rejection is part of the sales process and learning how to overcome it is critical for long-term business development success.5. Creating a strong value chain that benefits everyone involved from producer to retailer leads to more sustainable growth.6. Leveraging prior experience and networks can help accelerate market entry even when starting fresh in a new country.7. Taking the time to build trust and credibility with local partners is essential, especially in regulated industries like liquor.8. A clear understanding of customer channels and how products move to market creates competitive advantage.9. Being proactive, traveling to meet clients, and continuously observing market behaviors gives you the edge in import/export industries.10. Having the courage to start a company in a new country without family support shows the power of preparation, risk-taking, and resilience.

In episode 235 of The Business Development Podcast, Kelly Kennedy tackles one of the most frustrating realities in business development: cancellations, no-shows, and the dreaded ghosting. Whether it's a last-minute calendar drop or total silence after a confirmed meeting, this episode delivers a practical, no-nonsense approach to taking back control and turning lost meetings into new momentum. Kelly walks through the emotional side of these setbacks and shares why persistence, process, and empathy are your greatest tools for the turnaround.Listeners will learn how to strengthen their pre-meeting preparation, use marketing materials and LinkedIn to build stronger buy-in, and implement a follow-up strategy that rebooks meetings with confidence. It's not about never getting ghosted—it's about knowing exactly what to do when you do. If your calendar's been hit with cancellations lately, this is your playbook to come back stronger.Key Takeaways: 1. Cancellations and no-shows are part of the game—how you respond determines your success.2. Most canceled meetings aren't a “no,” they're a “not right now”—don't give up too soon.3. Building real interest upfront through strong marketing materials reduces flake rates dramatically.4. Always confirm meetings with a calendar invite—if it's not accepted, it doesn't exist.5. A clear, respectful follow-up process is key after a cancellation or ghosting.6. LinkedIn is no longer optional—your personal profile builds credibility and warms up leads.7. Never respond emotionally to a canceled meeting—lead with empathy and professionalism.8. Custom brochures and cut sheets tailored to each industry significantly boost meeting conversions.9. A good CRM process keeps your pipeline organized and makes rebooking easier.10. Almost any missed meeting can be rebooked—if you keep following up with kindness and consistency.

In episode 234 of The Business Development Podcast, Kelly Kennedy sits down with Amelia Sordell, the fearless founder of Klowt, the UK's leading personal branding agency. Amelia shares her powerful journey from burnout and rock-bottom moments to building a $3 million fully inbound business—driven entirely by authenticity, vulnerability, and showing up online with conviction. With over 250,000 followers and a global reputation for cutting through corporate fluff, Amelia opens up about why most brands are failing to connect, and how real influence is built by being unapologetically human.This episode is a deep dive into the raw truth behind personal branding in 2025. Amelia and Kelly tackle fear, imposter syndrome, the myth of perfection, and what it truly takes to stand out in today's noisy world. Whether you're a founder, creator, or sales leader—this conversation will challenge your thinking, reignite your confidence, and give you the tactical edge to build trust at scale. It's not just about being the best—it's about being known.Check out Klowt, the personal branding agency redefining how the world sees you: www.klowt.comKey Takeaways: 1. You don't need to be the best—you need to be the best known to win in today's market.2. Personal branding is no longer optional; it's the most powerful inbound sales engine you can build.3. Trust is the currency of influence, and people trust people more than logos.4. Fear is lying to you—perfectionism is just procrastination in disguise.5. Your story, told honestly and without polish, is your biggest competitive advantage.6. Posting consistently, even when you're scared, builds confidence and traction.7. Authenticity isn't a strategy—it's a requirement if you want to cut through the noise.8. You don't need fancy production—just clarity, intention, and the courage to hit post.9. Most people wait too long to start; the brand you're not building is the opportunity you're missing.10. If you want opportunities to find you, you need to show the world who you are—loudly and without apology.If you're ready to build a business development engine that drives real results—join Kelly Kennedy for the next Business Development Mastery Accelerator.6 weeks. Proven strategy. Serious growth.Spots are limited → www.kellykennedyofficial.com/acceleratorLet's level up together.

In Episode 233 of The Business Development Podcast, Kelly Kennedy takes us on a powerful behind-the-scenes journey through the evolution of Capital Business Development. What began as a fractional business development service has, through years of iteration, transformed into a purpose-driven coaching and advisory firm. Kelly shares the honest highs and lows of entrepreneurship—burnout, reinvention, and the struggle for scalability—revealing how each iteration pulled him closer to his true calling: empowering others to build sustainable growth engines through teaching, coaching, and podcasting.This episode is a masterclass in alignment, reminding listeners that clarity rarely comes from planning—it comes from doing. With real talk about the costs of podcasting, the importance of sponsors, and the courage to pivot when things no longer serve you, Kelly offers not just a business story, but a deeply human one. Whether you're launching something new or stuck in a stale cycle, this is the episode to remind you that reinvention is not failure—it's the path to purpose.Key Takeaways: 1. Clarity doesn't come from planning, it comes from action—doing reveals the path. 2. You won't get it right the first time, and that's exactly how it's supposed to work. 3. The best business models serve both you and your clients equally. 4. Letting go of what no longer fits is necessary to grow into what does. 5. Your customers will show you the way forward—if you're willing to listen. 6. Reinvention is the cost of staying aligned with your evolving purpose. 7. Every pivot should move you closer to your vision, not away from it. 8. Podcasting success is fueled by community, consistency, and meaningful partnerships. 9. Direct service can limit impact—scalable coaching creates lasting change. 10. The journey from burnout to alignment is paved by iteration, not perfection. Business Development isn't luck. It's a skill.Master it with me.⚡ Real strategy ⚡ Real results ⚡ Free discovery callBook Now

In Episode 232 of The Business Development Podcast, Kelly Kennedy sits down with Jeremie L'Heureux, founder and CEO of L'Heureux Auto Group, to explore how everyday financial decisions shape our future. From vehicle financing to managing debt, Jeremie shares real-world insights on the traps that quietly erode financial stability — and how better choices can unlock long-term freedom. Together, they dig into why smart money management matters now more than ever, especially in a world of rising costs and economic uncertainty.Through a conversation rooted in real experience and practical advice, Kelly and Jeremie break down common mistakes people make with auto loans, leasing, and credit, and how small shifts in thinking can lead to major breakthroughs. Whether you're building a business, buying a home, or just trying to get ahead, this episode will change how you approach your next big financial move.Key Takeaways: 1. Success in entrepreneurship comes from saying yes to the right opportunities, not just having a perfect plan.2. Most financial mistakes happen because people lead with emotion instead of logic when making big purchases.3. Keeping and paying off your vehicle long-term is one of the smartest financial moves you can make.4. Negative equity quietly compounds over time, trapping people in debt with fewer and fewer options.5. Your total vehicle costs, including payment, insurance, and fuel, should stay under 10% of your monthly income.6. Strategic refinancing can lower your loan interest and free up critical cash flow when done right.7. Leasing is rarely the best move for individuals and often creates hidden costs and restrictions.8. Shifting your mindset from “what do I want” to “what can I comfortably afford” protects your future.9. Financial literacy isn't taught early enough, but it's never too late to start learning and changing.10. Every small financial decision you make today is either building your freedom or putting it further out of reach.

In Episode 231 of The Business Development Podcast, Kelly Kennedy dives deep into the universal yet often misunderstood experience of fear. Through a raw and insightful exploration, Kelly reveals how fear—whether it shows up as self-doubt, rejection anxiety, or imposter syndrome—can become your greatest ally in business and life. Sharing personal stories, neuroscience-backed insights, and 10 actionable strategies, he teaches listeners how to reframe fear as a signal, not a stop sign, and use it to drive bold action, deeper leadership, and business growth.This episode challenges you to stop avoiding fear and start embracing it as fuel. From naming your fear and acting fast, to visualizing the win and channeling your future self, Episode 231: From Fear to Fire is a roadmap for anyone ready to step into their next level. With references from leaders like Brene Brown, Mel Robbins, and Tim Ferriss, this is your call to stop playing small and start turning discomfort into unstoppable momentum.Key Takeaways: 1. Fear is your compass—it shows you exactly where your next level of growth lives. 2. You can't defeat what you won't name—call out the fear and it starts to lose its grip. 3. Fear is not a stop sign—it's a signal that you're on the edge of something meaningful. 4. Action is the antidote to fear—move before doubt catches up. 5. Repetition rewires confidence—do the scary thing enough times and it becomes your strength. 6. Imposter syndrome fades when you stack proof—track your wins and remind yourself who you are. 7. Self-limiting beliefs aren't truth—they're old programming that no longer serves you. 8. Your future self already has the courage—borrow it and lead like them today. 9. Speaking fear out loud weakens its power—fear hates oxygen and thrives in silence. 10. Growth doesn't ask for perfection—it demands courage. Feel the fear, do it anyway.Business Development isn't luck. It's a skill.Master it with me.⚡ Real strategy ⚡ Real results ⚡ Free discovery call

In episode 230 of The Business Development Podcast, Kelly Kennedy is joined by Aaron Hurst, bestselling author of The Purpose Economy and a pioneer in the field of meaningful work. Together, they explore the idea that purpose isn't something we find, but something we intentionally build. Aaron dives deep into his journey—from founding Taproot Foundation and catalyzing a $15 billion pro bono movement to launching Board.Dev, an initiative aiming to integrate tech leaders into nonprofit boards. The conversation tackles the psychological underpinnings of purpose, the flaws in waiting for it to “find us,” and why reflection, not perfection, is the true path to fulfillment.Throughout the episode, Aaron challenges assumptions around career paths, generational mindsets, and community disconnect. He and Kelly explore how our modern culture often isolates us, despite unprecedented digital connection, and why genuine human relationships are the foundation for both business success and a meaningful life. The episode wraps with a powerful call to action—get to know your neighbors, build community intentionally, and remember that the smallest actions, like sharing a meal, can transform your sense of purpose.Key Takeaways: 1. Purpose isn't something you find—it's something you build through reflection and intentional action. 2. Most people don't need to change jobs to find purpose, they need to learn how to create meaning in what they already do. 3. Meaningful work is rooted in relationships, impact, and personal growth, not titles or salaries. 4. We're not in the information economy anymore—we've shifted into the purpose economy, where emotional connection drives value. 5. Entrepreneurs are often driven by addiction to highs and rewards, making balance and mindfulness essential for long-term well-being. 6. The idea of a “calling” can be limiting—purpose should be flexible and show up across all areas of your life. 7. Pro bono work fuels fulfillment by combining service, skill development, and new relationships in powerful ways. 8. Most nonprofits drastically underinvest in technology, and tech professionals on boards can help close this gap. 9. Our hyperconnected world has created a loneliness epidemic—real community must be rebuilt through local, intentional relationships. 10. A purposeful life starts at home—invite your neighbors over, open your door, and lead the change you want to see.Learn more about Aaron HurstBusiness Development isn't luck. It's a skill.Master it with Kelly Kennedy.⚡ Real strategy ⚡ Real results ⚡ Free discovery call

In episode 229 of The Business Development Podcast, Kelly Kennedy explores the biggest shift business has ever seen: the exponential rise of AI and what it means for the future of leadership, business development, and humanity itself. With AI power doubling every six months, the next five years will bring more change than the last fifty. Kelly breaks down the skills that will truly matter in this new era — emotional intelligence, adaptability, creativity, and trust — and why human-centric leadership is the edge that will define success.This episode is a wake-up call for entrepreneurs, leaders, and parents raising the next generation. Kelly shares the real conversations happening at his kitchen table, practical steps to future-proof yourself and your team, and why embracing both AI and our humanity is the path forward. If you want to thrive in a world being reshaped before our eyes, this is the episode you can't afford to miss.Key Takeaways: 1. AI is doubling in power every six months, meaning the business world will transform faster than ever before. 2. The next five years will bring more change than the last fifty, demanding urgent adaptation from leaders and professionals. 3. Emotional intelligence is becoming the most valuable skill in leadership and business development. 4. Human-centric leadership focused on empathy, trust, and connection will outperform traditional top-down models. 5. Business developers must integrate AI into their workflows now or risk falling behind. 6. Adaptability is more important than mastery — those who learn fast will lead. 7. The ability to build authentic human relationships will be the top differentiator in a noisy AI-powered world. 8. Success will be defined by impact, purpose, and alignment with values, not just revenue or titles. 9. AI will handle tasks, but only humans can lead with context, care, and creativity. 10. The future belongs to those who never stop learning and embrace discomfort as the path to growth.Business Development isn't luck. It's a skill.Master it with me.⚡ Real strategy ⚡ Real results ⚡ Free discovery call

In episode 228 of The Business Development Podcast, Kelly Kennedy is joined by the visionary Dr. Robert Pearl, former CEO of the Permanente Medical Group and author of ChatGPT, MD. Together, they explore how generative AI is poised to radically reshape global healthcare systems. Dr. Pearl shares a compelling case for AI's ability to bring not just information, but true expertise to the patient experience—empowering individuals, easing the burden on overworked physicians, and addressing the root causes of system-wide burnout. From real-world AI use cases to shocking inefficiencies in modern hospitals, this conversation makes one thing clear: we are standing at the edge of Healthcare 4.0, and the shift has already begun.What makes this episode unforgettable is the sense of urgency and hope. Dr. Pearl compares this moment to the invention of the printing press, the internet, and the iPhone—technologies that fundamentally altered the course of humanity. With AI's power doubling annually, he urges entrepreneurs, clinicians, and governments to act swiftly or risk missing the window to transform a system overwhelmed by chronic disease and outdated infrastructure. Whether you're a healthcare leader, tech entrepreneur, policymaker, or everyday patient, this episode is a wake-up call.Key Takeaways: 1. Generative AI marks a turning point in healthcare, offering not just information, but true medical expertise directly to patients.2. Chronic disease is the number one driver of healthcare system failure globally, not politics or bad intent.3. Current systems are built for acute care, not long-term management—AI is the key to making that shift efficiently.4. The gap between technology in surgery and administration is massive—some hospitals still rely on 1830s fax machine technology.5. Physician burnout is skyrocketing due to volume-based pay structures that force rushed care and moral injury.6. Capitated healthcare models like Kaiser Permanente improve both outcomes and physician satisfaction through prevention-focused care.7. Generative AI can manage data overload from wearables, enabling real-time, patient-led chronic disease management.8. The exponential growth of AI means tools 5 years from now will be 32x more powerful—leaders must act now or be left behind.9. Healthcare transformation likely won't come from inside the system—it will come from entrepreneurs bold enough to disrupt it.10. The book ChatGPT, MD isn't just documentation—it's a rally cry for visionary leadership to shape the future of global health.For more insights from Dr. Robert Pearl and to explore the future of healthcare through AI, visit robertpearlmd.com and pick up a copy of ChatGPT, MD.Companies mentioned in this episode: Kaiser Permanente ChatGPT Doctors Without Borders Capital Business Development Amazon Walmart CVS

Struggling to get traction on LinkedIn in 2025? In Episode 227 of The Business Development Podcast, Kelly Kennedy shares the real, battle-tested tactics that took him from low engagement to consistently hitting over 20,000 organic impressions every single week. This isn't theory—it's built on two and a half years of hands-on growth, experimentation, and community building. Kelly dives into exactly what's working on LinkedIn right now, including the rise of short-form video, the power of storytelling, the magic of humor, and how to leverage groups and posting strategy to finally get seen.Whether you're a business owner, executive, sales pro, or marketer trying to grow your personal or corporate brand, this episode is your roadmap. You'll walk away with five powerful tactics that actually work in 2025—plus a mindset shift around consistency, authenticity, and long-game content strategy. If you're tired of posting into the void and ready to build real visibility and influence, this is the episode you've been waiting for.Key Takeaways: 1. Most LinkedIn posts fail because they don't generate enough impressions to drive meaningful engagement.2. Video content—especially short-form—is dominating LinkedIn in 2025, delivering up to 4x more engagement.3. Authentic storytelling posts build trust and emotional connection, making them essential for brand growth.4. Humor is finally welcome on LinkedIn, with demand for comedic content up 160%—use it to stand out.5. Educational posts consistently outperform all other types by positioning you as a thought leader.6. A strong content strategy requires consistency—aim for 3 to 5 posts per week across personal and corporate pages.7. Use your 100 weekly invites (or 250 for company pages) to grow your audience and drive more impressions.8. LinkedIn groups are a secret weapon—posting in the right groups can 10x your visibility overnight.9. Track and evaluate every group's performance to double down on what's working and drop what's not.10. Social media success is a long game—commit to years, not months, and never stop testing new formats.Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn't about luck—it's about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let's talk. Book your free discovery session today and see how this program can help you achieve your goals.

In Episode 226 of The Business Development Podcast, Kelly Kennedy welcomes back serial entrepreneur and CFO-turned-forum-founder Justin LaRocque for a raw and powerful conversation on what it really takes to build a business — and a life worth living. Justin shares the behind-the-scenes story of how he transitioned from leading a successful family business through an exit to launching River City Leaders Forum, a peer support network for business owners navigating the emotional rollercoaster of entrepreneurship. He opens up about the hidden cost of hustle, the importance of community, and how creating space for “slack” in your schedule can be the key to long-term success.This episode is packed with value for business owners at any stage — covering burnout, balancing family with ambition, personal branding, and why Edmonton needed a more accessible, age-aligned leadership forum. Justin also breaks down how he grew both River City Leaders and ROC Advisors intentionally, using quarterly focus, referrals, and strategic outreach. Whether you're scaling your first startup or deep in the trenches of leadership, this conversation will challenge your assumptions and remind you what really matters.Key Takeaways: 1. Entrepreneurship can be incredibly isolating, and peer forums provide vital emotional and strategic support. 2. Burnout is a real threat, and building intentional slack into your schedule helps prevent it. 3. You don't need to sacrifice your family for success — investing in them now is just as important as investing in your business. 4. Strategic growth works best when you focus on clear 90-day objectives, not endless hustle. 5. Fractional CFO services offer huge value to growing businesses without the overhead of full-time leadership. 6. Community-focused leadership models can outperform traditional forums by being more affordable and intentional. 7. Word-of-mouth referrals only happen when you ask clearly and directly for them. 8. Young entrepreneurs benefit most from being surrounded by others in the same life stage who understand their challenges. 9. Emotional health should be treated as a core business priority, not an afterthought. 10. Success is less about size and more about sustainability, freedom, and fulfillment.River City Leaders Forum: https://rclf.ca/Level Up Your Business Development with Kelly Kennedy – Free Discovery Call Business growth isn't luck—it's a skill. Master proven strategies to close more deals, generate leads, and scale with confidence. ✔ Actionable frameworks that drive real results ✔ Coaching tailored to your goals ✔ Strategies to win more business Serious about growth? Book your free session now.

Episode 225 of The Business Development Podcast is a raw, honest look at one of the most powerful tools in 2025—video—and why so many of us avoid it. Kelly Kennedy opens up about his own struggles with video, the perfectionism that holds him back, and the fear that so many founders, creators, and business developers silently carry: the fear of being seen. He explores why video is no longer optional in today's trust-driven marketplace and how short, authentic content can build relationships faster than any other medium.Through personal stories, hard truths, and powerful statistics, Kelly challenges listeners to stop waiting until they're “ready” and start showing up as they are. This episode isn't about being polished—it's about being real. Whether you're just starting your content journey or have been holding back for years, this episode will push you to hit record, lean into your vulnerability, and unlock the trust, visibility, and growth that only video can deliver.Key Takeaways: 1. Video is the most powerful tool for building trust, authority, and connection in 2025. 2. The fear of video isn't about the camera—it's about being seen and judged. 3. Authenticity beats polish; people connect with real humans, not perfection. 4. Short-form video under 90 seconds generates twice the engagement of longer content. 5. Millennials and Gen Z have short attention spans, making concise, high-value content king. 6. Your smartphone is enough—don't let gear stop you from starting. 7. You are an expert in something, and sharing that knowledge is your responsibility. 8. Mistakes are part of the process and actually help you appear more human and relatable. 9. Consistency is everything—even one or two videos per week can change your brand trajectory. 10. Start messy, start scared. Just start—the future belongs to those willing to be seen. Level Up Your Business Development with Kelly Kennedy – Free Discovery Call Business growth isn't luck—it's a skill. Master proven strategies to close more deals, generate leads, and scale with confidence. ✔ Actionable frameworks that drive real results ✔ Coaching tailored to your goals ✔ Strategies to win more business Serious about growth? Book your free session now. Links referenced in this episode:www.capitalbd.cag2.comlifewire.comlupexdigital.com

In Episode 224 of The Business Development Podcast, Kelly Kennedy sits down with Koleya Karringten — a tech visionary, clean energy innovator, and blockchain leader who has redefined resilience in the face of extreme adversity. From growing up in an entrepreneurial family to co-founding one of the cleanest combustion tech companies in the world, Koleya shares the highs and heartbreaking lows of her journey — including personal loss, business collapse, and the pressure of carrying a legacy. Her story is raw, real, and unforgettable.But it's not just about the challenges — it's about how she turned them into fuel for reinvention. Koleya walks us through her shocking pivot into blockchain, the founding of the Canadian Blockchain Consortium, and the mindset it takes to lead with clarity and conviction in industries dominated by men. Along the way, she opens up about mental health, self-leadership, and building a business and life that actually align. If you've ever questioned your path, your purpose, or your ability to keep going — this is the episode that will remind you what's possible.Key Takeaways: 1. Resilience is a daily decision — not something you're born with, but something you build every time you choose to keep going.2. Real leadership begins with deep inner work — personal growth and emotional intelligence are essential to leading others effectively.3. Innovation driven by purpose will always outlast hype — Koleya entered blockchain to protect people, not to chase trends.4. Failure doesn't mean you're done — it's often the exact experience that sharpens your focus and fuels your next success.5. Balance is designed, not discovered — peak performance requires structured time for both hustle and healing.6. Your story is your superpower — transparency about your journey builds unmatched credibility and connection.7. Never stop being a student — continual learning and mentorship are non-negotiable for sustainable leadership.8. Empowered teams create exponential growth — let go of control and focus on building trust with the right people.9. Purpose-first technology changes the world — when innovation solves real problems, it creates real value.10. Authenticity is your competitive edge — leading with honesty, vulnerability, and vision breaks barriers and inspires action.Sure! Here's a shorter, punchier version that keeps the impact high for your listeners:Ready to Win More Business?Business growth is a skill—and I'll show you how to master it.✔ Proven strategies to close more deals✔ Coaching tailored to your goals✔ Actionable systems that drive real resultsBook your free discovery call now and level up.Book hereCompanies mentioned in this episode: Capital Business Development Absolute Combustion International Canadian Blockchain Consortium Canadian Blockchain Association for Women Alberta Innovates NRC IRAP NAIT

If you're struggling to land client meetings, you're not alone — and you're definitely not broken. In Episode 223, Kelly Kennedy breaks down the 10 most critical reasons your business development efforts might be falling short and delivers the tactical fixes you need to turn things around. From outdated marketing materials to weak digital introductions, poor targeting, and a lack of consistency, this episode acts like a diagnostic tool for your BD process. Whether you're a seasoned sales pro or just getting started, this is the clarity you've been looking for.You'll walk away with proven strategies to build real interest, connect directly with decision-makers, and confidently ask for what you want. Kelly also shares bonus tips on leveraging your CRM, structuring your time, and using your voice — not just your inbox — to cut through the noise. If you're serious about mastering business development and closing more meetings, this is the episode that changes the game.Key Takeaways:1. Marketing materials must build instant interest or you'll never make it to the meeting.2. Your website should look like a $20 million company even if you're a team of two.3. Brochures aren't dead — they're a secret weapon when designed to speak your customer's language.4. You can't rely on inbound alone; 80% of your effort should be proactive outreach.5. If you're not targeting the right people at the right companies, you're wasting time.6. LinkedIn is the modern BD battlefield — complete your profile, post consistently, and connect with buyers weekly.7. Digital introductions build warmth and fill your pipeline before the call even happens.8. Direct contact data is gold — find it, use it, and follow up until you book or disqualify.9. Your voice is your most powerful sales tool; call more than you email and always leave great voicemails.10. There's no magic script — just confidence, consistency, and asking for the meeting every single time.Level Up Your Business Development with Kelly Kennedy – Free Discovery Call Business growth isn't luck—it's a skill. Master proven strategies to close more deals, generate leads, and scale with confidence. ✔ Actionable frameworks that drive real results ✔ Coaching tailored to your goals ✔ Strategies to win more business Serious about growth? Book your free session now. www.capitalbd.ca

When was the last time you truly asked yourself, “Who am I becoming?” In episode 222 of The Business Development Podcast, Kelly Kennedy sits down with personal branding powerhouse Jamar Jones to unpack the extraordinary journey from hip-hop stages to corporate branding genius. Jamar shares how a life-altering moment—tearing his vocal cords at the peak of his music career—forced him to reinvent his identity and mission, sparking the creation of Foureva Media and a movement centered around self-awareness, storytelling, and powerful personal branding. This is your wake-up call to take control of your brand before someone else defines it for you.This episode is a masterclass in how your story becomes your superpower. Whether you're a VP hidden behind a corporate logo or an entrepreneur struggling to break through the noise, Jamar delivers a framework that shows you how to define your Hero Arc and turn your personal experience into professional momentum. He and Kelly dive into real talk about fear, identity, the trap of comfort, and why 2025 is the year you either build your brand—or get left behind.Key Takeaways: 1. You are already building a personal brand, whether you realize it or not—so take control of it. 2. True reinvention starts when you lose everything you thought defined you and choose to rebuild with intention. 3. Attaching yourself to something bigger than yourself creates momentum faster than self-promotion ever will. 4. Your greatest business opportunity may lie just beyond your biggest fear—run toward it, not from it. 5. Every step of consistency compounds; success in podcasting, business, or branding is a long game. 6. No one starts out an expert—wing it, refine it, and repeat until it becomes natural. 7. People don't buy logos—they buy people. Your personal story is your greatest marketing asset. 8. Everyone has a “Hero Arc”—identify yours and use it to connect with your audience on a human level. 9. Trial and error isn't failure—it's the only way to learn what works and build a brand that lasts. 10. Don't wait until you feel ready—the perfect moment doesn't exist. Start now, and figure it out as you go.Check out Foureva Media! Buy Change Your Circle, Change Your Life by Jamar Jones Level Up Your Business Development with Kelly Kennedy – Free Discovery Call Business growth isn't luck—it's a skill. Master proven strategies to close more deals, generate leads, and scale with confidence. ✔ Actionable frameworks that drive real results ✔ Coaching tailored to your goals ✔ Strategies to win more business Serious about growth? Book your free session now.

In Episode 221 of The Business Development Podcast, Kelly Kennedy revisits a topic that has defined the show's success—what to look for in a business development specialist. Episode 2, which covered this topic over two years ago, remains the most listened-to episode in the podcast's history, proving its lasting relevance. However, the business development landscape has evolved significantly since then, with shifts in technology, social media strategies, and sales approaches. In this updated deep dive, Kelly breaks down 15 essential traits that define a top-performing business development specialist in 2025, from likability and mental resilience to social media mastery and personal branding. He stresses that while tools and tactics change, authentic connection and consistent outreach remain the foundation of success in business development.This episode serves as both a hiring guide for business owners and a self-improvement blueprint for business developers looking to stay ahead of the curve. With more competition and evolving client expectations, Kelly explains how today's business developers must balance traditional strategies with modern techniques, using a mix of relationship-building, digital engagement, and adaptability. He also shares how to identify and hire high-performing candidates, ensuring they align with a company's values and long-term goals. Whether you're looking to refine your own business development skills or hire the next top-performing specialist, this episode builds on the insights of Episode 2 while delivering a fresh, strategic perspective for 2025 and beyond.Key Takeaways:1. Episode 2 was the most listened-to episode in the show's history, proving the importance of hiring the right business development specialist. 2. The role of a business developer has evolved significantly in the last two years, requiring new skills and adaptability. 3. Likability remains the foundation of great business developers and is difficult, if not impossible, to teach. 4. Mental resilience is essential—successful business developers don't take rejection personally and push forward. 5. Social media and personal branding are now mandatory skills for business development success. 6. Strong verbal and written communication skills set top performers apart, especially in a world of short attention spans. 7. Business development success is measured in meetings—calls, emails, and social media are just tools to achieve them. 8. A great business development specialist is both self-motivated and aligned with the company's mission and values. 9. Balancing traditional business development strategies with modern digital tools is the key to long-term success. 10. Hiring the right specialist in 2025 means looking beyond degrees and focusing on adaptability, trustworthiness, and consistent performance.Master Business Development with Kelly Kennedy – Book Your Free Discovery Call Success isn't luck—it's strategy. Get the tools, confidence, and proven frameworks to close more deals and scale your business. ✔ Actionable strategies to generate leads & grow revenue ✔ Personalized coaching tailored to your goals ✔ A roadmap to business development mastery Ready to level up? Book your free discovery call now

In Episode 220 of The Business Development Podcast, Kelly Kennedy welcomes Michelle Coulson, founder of Remote Rebellion, to explore the rise of remote work and the end of the traditional 9-to-5. Michelle shares her journey from corporate recruitment to building a location-independent career, helping professionals escape the office and take control of their work-life balance. She breaks down the biggest obstacles—both personal and organizational—that hold people back from embracing remote work and provides a roadmap for those looking to make the leap.The conversation dives into how businesses can adapt to the remote revolution, from hiring top global talent to maintaining productivity and culture in a virtual environment. Michelle debunks the myths surrounding remote work, explains how Gen Z and Millennials are driving this shift, and shares strategies for thriving in a world where flexibility and autonomy are the new gold standard. If you've ever dreamed of ditching the office and building a career on your terms, this episode is your blueprint.Key Takeaways: 1. Remote work is no longer a trend—it's a movement redefining careers and work-life balance worldwide. 2. The biggest barrier to remote success isn't technology—it's mindset. Shifting from office-based habits to autonomy requires discipline and self-awareness. 3. Companies that resist remote work are losing top talent as Gen Z and Millennials prioritize flexibility and control over their careers. 4. Remote work doesn't mean working from home forever—it's about freedom of choice, whether that's a home office, a co-working space, or a beach in Bali. 5. The key to remote career success is proactive communication, structured routines, and clear boundaries between work and personal life. 6. Businesses that thrive remotely focus on outcomes over hours, measuring productivity by results rather than time spent at a desk. 7. Hiring the right remote employees means looking for self-motivated problem solvers who thrive in independent environments. 8. The digital nomad lifestyle isn't for everyone—but remote work opens up new possibilities for travel, financial freedom, and career autonomy. 9. Leadership in remote teams requires intentional culture-building, trust, and the right digital tools to maintain collaboration and engagement. 10. The future of work is already here. Those who embrace remote work now will be ahead of the curve, while those who resist risk falling behind.Links referenced in this episode:Remote RebellionCapital Business Development Master Business Development with Kelly Kennedy – Book Your Free Discovery Call Success isn't luck—it's strategy. Get the tools, confidence, and proven frameworks to close more deals and scale your business. ✔ Actionable strategies to generate leads & grow revenue ✔ Personalized coaching tailored to your goals ✔ A roadmap to business development mastery Ready to level up? Book your free discovery call now

In Episode 219 of The Business Development Podcast, Kelly Kennedy takes on one of the most overused and misunderstood concepts in business—authenticity. Everyone talks about it, but what does it actually mean? Why do so many people struggle to embrace it? And more importantly, how does authenticity impact business, branding, and success? Kelly breaks down the five biggest reasons people avoid being their true selves—fear of judgment, the need for acceptance, fear of failure, societal conditioning, and a lack of self-awareness. But knowing these barriers isn't enough—this episode is about taking action. Kelly lays out five powerful steps to start showing up as your authentic self, build real trust, and turn authenticity into a competitive edge. He challenges listeners to stop holding back, rethink failure, and start making choices that align with who they really are. If you've ever hesitated to speak your truth, worried about what others think, or struggled to stand out in a crowded market, this episode will change your perspective. Authenticity isn't just about feeling good—it's the key to deeper connections, stronger influence, and lasting success. Key Takeaways: 1. Authenticity is a choice—you have to actively decide to show up as your true self every day. 2. Fear doesn't mean stop—it means you're growing, and stepping into something bigger. 3. People are drawn to realness, making authenticity the fastest way to build trust in business. 4. The biggest roadblock to authenticity is the fear of judgment—but most people respect honesty. 5. In a crowded market, being authentic is your biggest differentiator—no one can replicate you. 6. Saying no to things that don't align with you is just as important as saying yes to the right ones. 7. Speaking your truth in small ways daily helps build confidence and makes authenticity a habit. 8. People often hold back because of past conditioning—it's time to unlearn what doesn't serve you. 9. Failure is part of growth—every step outside your comfort zone is a win. 10. Authenticity isn't just personal—it's a business strategy that leads to trust, engagement, and sales.Master Business Development with Kelly Kennedy – Book Your Free Discovery Call Success isn't luck—it's strategy. Get the tools, confidence, and proven frameworks to close more deals and scale your business. ✔ Actionable strategies to generate leads & grow revenue ✔ Personalized coaching tailored to your goals ✔ A roadmap to business development mastery Ready to level up? Book your free discovery call now

Episode 218 of The Business Development Podcast features an in-depth conversation with Meaghan Ralston, the powerhouse entrepreneur behind Maggie Jane Marketing. Meaghan shares her journey from B2B sales to launching her own marketing empire, which hit seven figures in its first year. She recounts her transition from automotive advertising to digital printing, ultimately leading to the founding of her agency. Her story is one of resilience, integrity, and strategic pivots, as she turned challenges—including a failed equity promise—into opportunities. Throughout the episode, Meaghan and Kelly dive into the evolution of the business world, emphasizing the importance of adaptability in a rapidly changing digital landscape.The conversation also explores the rise of LinkedIn as a critical marketing tool, the impact of AI on content creation, and the unique challenges of marketing within regulated industries like cannabis. Meaghan reflects on the volatile nature of the cannabis industry in Canada, from its explosive early days to the harsh reality of market corrections in 2023. She and Kelly discuss the necessity of building authentic connections, the importance of personal branding, and the changing trends in digital marketing for 2025. Packed with insights and real-world lessons, this episode is a must-listen for entrepreneurs, marketers, and business leaders looking to stay ahead in today's competitive landscape.Key Takeaways: 1. Success in marketing requires adaptability – pivoting between industries and strategies ensures long-term growth. 2. Resilience is key – turning setbacks into opportunities separates thriving businesses from those that struggle. 3. Relationships drive business – strong industry connections and a reputation for integrity create long-term loyalty. 4. The marketing landscape is constantly shifting – staying ahead with digital strategies, AI tools, and evolving trends is essential. 5. LinkedIn is non-negotiable – it has become a powerful tool for business development, brand credibility, and lead generation. 6. Regulated industries require creativity – strict advertising limitations force businesses to innovate within legal constraints. 7. AI enhances marketing but cannot replace humans – while it streamlines content creation and design, human oversight is critical for authenticity. 8. Building a business requires relentless hustle – growth comes from strong networks, consistency, and a commitment to delivering results. 9. Personal branding is a long game – posting consistently and sharing valuable insights builds authority and attracts opportunities. 10. The future of marketing is about connection – brands that genuinely engage with their audience and adapt will thrive in 2025 and beyond.Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn't about luck—it's about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let's talk. Book your free discovery session today and see how this program can help you achieve your goals. Links referenced in this episode:capitalbd.caCompanies mentioned in this episode: Maggie Jane Marketing Capital Business Development Calgary Sun Eco Claim Rotary...

In Episode 217 of The Business Development Podcast, Kelly Kennedy breaks down the five critical business development skills you must master to succeed in 2025 and beyond. With the business landscape evolving rapidly—new technologies, shifting client expectations, and increasing digital reliance—sticking to outdated strategies will leave you behind. Kelly emphasizes the power of communication, from mastering phone and voicemail skills to crafting concise, engaging emails that capture attention in seconds. He also highlights the importance of detective work in BD, ensuring you're targeting the right people with precision rather than relying on a volume-based approach. Beyond traditional BD strategies, Kelly explores the growing impact of social media and personal branding, urging business developers to leverage LinkedIn not just for networking but as a powerful lead-generation tool. He stresses the necessity of organization, advocating for CRMs, structured scheduling, and goal tracking to maximize efficiency. Finally, Kelly reminds listeners that belief and consistency are the ultimate differentiators—when you trust in your process and commit to continuous growth, success follows. Whether you're new to BD or a seasoned pro, this episode provides a roadmap for staying competitive in 2025's fast-changing business world.Key Takeaways: 1. Business development in 2025 requires constant adaptation to new tools and strategies to stay effective. 2. Phone skills remain the most powerful BD tool, with a well-crafted pitch and confident voicemails increasing meeting success. 3. Short, compelling emails with a strong hook are critical as attention spans continue to shrink. 4. LinkedIn is now a mandatory BD tool, and a strong personal brand boosts engagement and credibility. 5. Targeted outreach is more effective than mass calls and emails—doing the detective work upfront leads to better results. 6. CRMs are essential for staying organized, tracking progress, and ensuring consistent follow-up. 7. Personal branding elevates corporate branding, increasing visibility and engagement for both. 8. Consistency in BD efforts over time builds momentum, leading to long-term success. 9. Asking “What are the next steps?” at the end of every meeting ensures progress and prevents lost opportunities. 10. Belief in your product, service, and yourself is the foundation for successful business development.Master Business Development with Kelly Kennedy – Free Discovery SessionSuccess in business isn't random—it's built on strategy, skill, and consistency. The Business Development Mastery Program arms you with the proven techniques to win more deals, create new opportunities, and accelerate growth—whether you're an owner, executive, or BD professional.✔ Proven frameworks to generate leads and close deals faster✔ Tailored coaching to overcome challenges and scale with confidence✔ Actionable strategies to drive revenue and long-term successIf you're ready to take control of your business growth, let's talk. Book your free discovery session today.Book NowLinks referenced in this episode:capitalbd.ca

Episode 216 of The Business Development Podcast takes listeners on an extraordinary journey with CR Holmes, a visionary entrepreneur who has navigated the worlds of music, business, and international culture in remarkable ways. From leaving home at 16 to finding success in the music industry, the military, and entrepreneurship, CR's story is one of resilience and adaptability. His experiences in China, including living through the COVID-19 outbreak in Wuhan as a crisis volunteer, provide a firsthand look at life inside a locked-down city. His time in China also led to the creation of Your Beat, Inc., a platform designed to empower artists, improve music monetization, and build a thriving community for independent musicians. CR shares powerful insights on the challenges artists face in the modern music industry, explaining how his platform prioritizes live performances, artist independence, and fair compensation over streaming royalties. He also discusses his entrepreneurial philosophy, emphasizing consistency, taking risks, and seizing opportunities as they arise. Throughout the conversation, CR's passion for supporting the underdog shines through, whether it's through music, technology, or helping people in crisis. His journey serves as a testament to the power of perseverance, adaptability, and taking control of one's own destiny.Key Takeaways:1. True opportunity knocks once—you either take it or walk away. 2. The music industry often fails artists financially, and Your Beat was built to change that. 3. Live performances account for 85% of an artist's income, so securing gigs should be their main focus. 4. Fear is more dangerous than the virus itself—during COVID, misinformation and panic did more harm than good. 5. In China, hospitality and generosity are deeply ingrained—many families will take in strangers without hesitation. 6. Business success requires daily consistency—showing up and putting in time makes all the difference. 7. Spotify is not a reliable income source for artists—1,000 true fans are worth more than a million streams. 8. Business in China operates differently—contracts must be airtight, and relationships are key to success. 9. Entrepreneurship requires constant reinvention—adapting to circumstances is the only way to survive. 10. A strong support system is crucial for artists—having the right network enables creative and financial growth. Links referenced in this episode:capitalbd.cayourbeat.ca

Episode 215 of The Business Development Podcast dives deep into the transformative power of goal setting and why it's a game-changer for both business and personal success. Kelly Kennedy breaks down the science behind written goals, revealing that individuals are 42% more likely to achieve them simply by putting them on paper. He shares his personal journey with goal setting and explains how structuring annual, weekly, and daily goals can significantly improve efficiency, drive revenue growth, and create long-term success. Business owners will learn how to align revenue targets with measurable sales activities, ensuring their teams have clear, actionable steps to achieve business development objectives.Beyond business, Kelly explores how goal setting fosters momentum in all aspects of life, from career growth to personal achievements. He provides a simple yet powerful framework for creating effective goal lists, emphasizing the importance of prioritization and consistent review. By implementing these strategies, listeners will gain the clarity, motivation, and structure needed to reach their biggest ambitions. Whether you're an entrepreneur, sales professional, or someone looking to level up, this episode delivers a practical, high-impact blueprint for turning vision into reality.Key Takeaways:1. Writing down your goals makes you 42% more likely to achieve them, according to research by Dr. Gail Matthews. 2. Goal setting is not just for New Year's resolutions—it should be done annually, weekly, and even daily for maximum impact. 3. Revenue targets alone don't drive success—business owners must break them down into controllable metrics for their sales and BD teams. 4. Measuring success by meetings booked instead of revenue helps BD teams stay motivated and on track toward hitting company goals. 5. A simple formula for growth: customers required ÷ closing rate percentage = required number of meetings to hit your targets. 6. Writing priority-based weekly and daily goal lists ensures that the most important tasks always get done first. 7. The act of writing goals activates your brain's Reticular Activating System (RAS), keeping you focused on what matters most. 8. Separating business and personal goals helps create a clearer vision for both professional and personal growth. 9. Using a notepad instead of a phone or computer for goal setting increases retention and effectiveness. 10. Small, consistent daily actions lead to massive long-term success - goal setting turns intention into action.Links referenced in this episode:capitalbd.ca

Episode 214 of The Business Development Podcast features Brett Colvin, CEO and co-founder of GoodLawyer, who is on a mission to fix what's broken in the legal industry. Brett shares his journey from corporate lawyer at one of Canada's largest firms to disrupting the status quo with a smarter, more accessible legal model. He explains how traditional law firms operate on outdated structures that leave both businesses and lawyers frustrated—leading to a staggering statistic that half of all lawyers leave the profession within five years. With GoodLawyer, Brett is pioneering fractional legal services, offering businesses high-quality, in-house-style legal support without the overwhelming costs of big firms.In this episode, Brett and I dive into why the current legal system doesn't work for most entrepreneurs, the biggest legal blind spots that hurt growing businesses, and how his company is giving both lawyers and clients more flexibility and value. We discuss the power of transparent pricing, the challenges of building a legal tech startup, and why Brett believes the future of legal is changing fast. If you're a business owner, startup founder, or just someone who has struggled with legal services, this episode will give you insights into a better way forward.Key Takeaways: 1. The traditional legal model is outdated and doesn't serve entrepreneurs effectively. 2. Half of all lawyers leave the profession within five years due to burnout and lack of fulfillment. 3. Law firms take 80% of the value from billable hours, leaving both lawyers and clients frustrated. 4. Fractional legal services provide businesses with in-house-style legal support at a fraction of the cost. 5. Transparent, upfront pricing removes friction and helps businesses make smarter legal decisions. 6. Lawyers can make more money and have better work-life balance outside of traditional law firms. 7. A strong legal foundation early on prevents costly mistakes for startups and small businesses. 8. Innovation in the legal industry is possible but requires breaking away from outdated structures. 9. Business owners often don't realize they need legal help until it's too late. 10. The future of law is changing fast, and entrepreneurs need flexible legal solutions to keep up.

Episode 213 of The Business Development Podcast dives into the four essential marketing materials every business needs to dominate in 2025. Kelly Kennedy breaks down why high-impact websites, bold and visually compelling brochures, memorable business cards, and a strong LinkedIn presence are non-negotiable for business success. With shrinking attention spans and increasing competition, he emphasizes the importance of visual appeal, strategic messaging, and minimal but powerful wording to capture interest and drive engagement.Beyond just having marketing materials, Kelly explains how to optimize them for maximum effectiveness. He highlights why websites must be sleek and conversion-focused, how brochures remain a secret sales weapon, and why LinkedIn is now a mandatory part of any marketing strategy. If you're looking to modernize your approach and ensure your materials attract the right clients, this episode provides a clear, actionable guide to standing out and winning in 2025.Key Takeaways: 1. Marketing materials are critical for business success in 2025 and must be designed to capture attention quickly. 2. A high-impact website acts as your “20-story skyscraper” and must be visually appealing, SEO-optimized, and conversion-focused. 3. Brochures remain a powerful sales tool, especially when designed with bold statements, strong visuals, and minimal wording. 4. A pocket-style brochure folder allows for customizable, industry-specific inserts, making it a versatile marketing asset. 5. Business cards are still relevant but must be high-quality, visually appealing, and contain only essential information. 6. LinkedIn is now a mandatory marketing material, requiring an optimized profile, strong branding, and active engagement. 7. Video content is king—integrating video into websites and marketing materials builds trust and enhances engagement. 8. Attention spans are shorter than ever, so marketing materials must be designed to hook viewers in seconds. 9. Consistency in branding across websites, brochures, business cards, and LinkedIn creates a stronger, more memorable presence. 10. The ultimate goal of marketing materials is not just to inform, but to generate interest and secure meetings that lead to business growth. Master Business Development with Kelly Kennedy – Book Your Free Discovery Session! Business growth isn't about luck—it's about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let's talk. Book your free discovery session today and see how this program can help you achieve your goals. Book Now