#5Things

Listen to this episode for a special announcement about what's going on with #5Things. 

All eyes are on TikTok this week and they contend with Congress, are seeing less brand engagement, and everyone is talking about "Who TF Did I Marry?"The 5 Things: Congress Revisits TikTok Ban Amid National Security ConcernsBrands are seeing less engagement on TikTokMeta Predicts the FutureTarte's Brand Trips: Are consumers over it?Reesa Teesa and the Honesty EraSources: Reuters, SMT, NYT Hosts: Joey Scarillo, Shylene Radinsky, Jayda Hinds To subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week Grey dives into Super Bowl 58 trends!  According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift!  The 5 Things: Brands tapping into scarcity. Two celebrities are better than one! Brands and Fever Dreams.Mascots Never Die! The Taylor Swift of it all!Hosts: Joey Scarillo, Mijal BuchsbaumSources: Brandwatch, Adweek, Sportico & iSpot.tv, Nielsen estimates from Forbes; NumeratorSpecial Thanks: Gabrielle Marchand, Claire Heaps, Samantha Fischer, Jean Donahue, Gabriella Mercier, Shylene Radinsky, Emily Rizzo,  Montana Allen, Brianna Hunt, Will Leonard, Alix Black and Ari SantanaTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week we wish Facebook a happy 20th birthday, discuss AI tools that help shoppers, dive into a host of trend reports, and so much more.  The 5 Things: Happy Birthday to Facebook, who turns 20!Amazon rolls out new AI tools to help shoppers. A slew of trend reports explore the latest in social behaviors. Walmart steps into the ring against Amazon's omnichannel ecomm tech. TikTok continues to incentivize creators towards shoppable posts. Sources: Aljazeera, Reuters, Pew Research, Instagram, Pinterest, TikTok, pymnts.com, Social Media ExaminerHosts: Joey Scarillo, Abby Ness, Rick Shuman  To subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week on the pod, we dive into the potential social media bans in Florida and break down stories from Meta, X formerly Twitter, and BeReal plus the return of One More Thing!The 5 Things: Florida Houses passes a bill to ban social media for teens Meta launches Llama, an AI programming tool, to compete with GitHub Copilot Meta announced a new program to share data with academics In December, Threads it reached top 10 downloads, X reached No. 36 BeReal (like we predicted

This week X pivots to video, AI tricks people, and TikTokers are mad at the kids in Sephora. We break it all down and share our resolutions! The 5 Things: X has TV shows now?Instagram Adds New Restrictions for Teens Watch out for… AI Books?Tiktokers rant about ‘Sephora Kids'People are Getting Emotionally Attached to Chat BotsSources: Social Media Today, Rueters, Wired, DistractifyHosts: Joey Scarillo, Jayda Hinds, Kofi RobertsTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

As 2023 draws to a close we pod-tificate about 2024! It's our annual Party Pod with five panelists – we're discussing what we see for the future of social media in the year ahead our favorite Things from 2023. We get into dating apps, subscription based social media, de-influence, Meta, and X, and we break down how AI will be intertwined with all of it. (Plus a few surprises!)The 5 Things:  The future of dating apps What a world of subscription social apps might looks like De-Influencing What's next for Instagram X's next chapter Hosts: Joey Scarillo, Beth Rolfs, Hannah Loeff, Caine Fair, Daniel Avon, Jessica WomackTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week on the pod, Elon had some four letter words for advertisers and FOMO is a key driver of what keeps us on social platforms. The 5 Things:  Elon Musk has Some Choice Words for Advertisers  A New Study Suggests Young People Are Only on Social because of FOMO TikTok has launched a new series of Creative Cards, data-backed prompts designed to help businesses thinking on content ideas The older population in China are using social apps to find connections Instagram launches podcast with Doja Cat and Ice Spice called Close Friends Only Hosts: Joey Scarillo, Alix Black, Abby NessTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

This week on the pod, we learn why Burlington, VT  is a cultural center for music listeners and how AI users are making images "more," "tastier," and "sillier". The 5 Things:  Other Platforms Should Watch Out, as TikTok Expands it's Territory  Burlington, Vermont is Weirdly Popular on Spotify Wrapped The Anti-Instagram has arrived… Lapse  Pinterest Test New Search Tool for Body Diversity A trend exploded online pushing the limits of AI - making sillier gooses and cuter animals Sources: Social Media Today, Glossy, Tech Crunch, Express Sky, NYT, ComplexHosts: Joey Scarillo, Ari Santana, Jayda HindsTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

On this episode of 5Things we welcome Amelia Hruby. Amelia is a writer, educator and podcaster with a PhD in philosophy from DePaul University. Amelia departed from social media and launched Off the Grid, a podcast that talks about how to leave social media without losing all your clients. To learn more about Amelia and her podcast, Off the Grid, visit: offthegrid.funThe 5 Things:1. Social Media's impact on Mental health2. Data privacy3. Substack as a social platform4. Online Dating and Personal relationships5. Alternatives to Doom-Scrolling during family timeSources: MSNBC, Tech Policy Press, Wired, NBC News, NYT, Gizmodo, Futurism.com, The Verge, Wired, Softer Sounds, Sydney Morning HeraldHost: Joey ScarilloSpecial Guest: Amelia HrubyTo subscribe to our newsletter, click HEREEmail us: Podcasts@Grey.com

A lot is cooking this week as Meta, X, YouTube and Open AI all gear up for their next course. Meta is in hot water, X is stuffing the app, and so much more! The 5 Things:  EU moves to ban use of personal information for targeted advertising on Meta platforms Elon's plans for his everything app leak, include dating, and finance YouTube aims to put kibosh on AdBlocker use on its platform  OpenAI announces GPT-backed, customized tools Meta provides new incentives for creators this holiday Sources: CNN, Reuters, WaPo, USAToday, The Verge, AFR.com, Futurism.com, Forbes, Wired, Social Media Today Hosts: Joey Scarillo, Daniel Avon, Jayda HindsTo subscribe to our newsletter, click HERE 

This week we talk about social media and SCOTUS, doctors and ai, Elon and X, and who is using TikTok in interesting ways. The Things:  SCOTUS Hears Cases on if Public Officials can Block Other Social Media Users  What Do Doctors Think about the Use of AI in Medicine? (LINK) Checking in on Elon's First Year with X  TikTok Drops a new "Parents of TikTok" campaign The Latest Influencers on TikTok are Blue-Collar Workers Sources: NPR, NYT, TechCrunch, Social Media Today  Hosts: Joey Scarillo, Ankit Vahia, Kendall PenningtonTo subscribe to our newsletter, click HERE

How addictive is Instagram? Can a social media app be good for our mental health? Would you recommend friends on Tinder? We dive into this and more! The 5 Things:  Parents and Forty State AGs Team up to go after Meta, Claiming Apps are Addictive for Kids.  New App, Dayyly claims to be the version of Instagram that is good for mental health. Instagram is testing a separate feed dedicated to verified users. TikTok is testing 15 minute uploads from select users. Tinder has a new feature where friends can play matchmaker. Sources: CNN, NPR, NYT, TechCrunch, Social Media Today, Forbes. Panel: Joey Scarillo, Shylene Radinsky, Jayda Hinds To subscribe to our newsletter, click HERE

This week the team dives into the serious situation on X and Meta around the misinformation surrounding the war in the middle east. The team also discusses ByteDance, BeReal and partnership on TikTok. The Things:   Misinformation policies and measures are being put to the test across social media platforms amid Israel-Hamas conflict. X considers a basic subscription for $1 a year. ByteDance Launches ‘CapCut for Business' to assist in brand video creation.  BeReal is looking for the "Realest"  TikTok announces more partnerships with entertainment companies/brands such as Disney. Sources: Social Media Today, Mashable, Reuters, Capcut, BeReal, TechCrunch, IndieWireHosts: Joey Scarillo, Kofi Roberts, Kylie MacDonaldTo subscribe to our newsletter, click HERE

Are brands still funny on social? Are teens loving LinkedIn? We discuss these questions and more on this episode of the #5ThingsThe 5 Things:  An NYT article asks if brand humor is still funny on social?  Instagram considers new options for audience groups on Stories Teenagers are embracing LinkedIn. No cap.  Meta says Facebook Reels will have new options just in time for the Holiday Push  Where is Audio Going? Amazon turns off Amp. Sources: NYT, Mashable, The Cut, Social Media Today, BloombergHosts: Joey Scarillo, Caine Fair, Abby NessTo subscribe to our newsletter, click HERE

Would you pay for TikTok or Instagram? Are platforms limiting news sites? Did Tom Hanks do an ad for a dental plan? We dive into all of these question and more on this week's #5Things. The Things:  TikTok and Meta Float Platform Subscriptions to Access Ad-Free Scrolling.   Are Social Media Platforms Tanking Traffic to News Sites?  Chat GPT Developers have Expanded Capabilities to Real-Time Surfing the Live Web Up to the Minute.  Will the Real Tom Hanks please Step Forward? - The Actor Cautions the use of AI.  X Goes Premium for Paris & Players. Sources: TechCrunch, Business Insider, Axios, The Verge, NYT, Social Media TodayHosts: Joey Scarillo, Jessica Womack, Alix Black To subscribe to our newsletter, click HERE

This week the team dives into a study from the New York Times that looks at the effects of social media on a teen's brain! Plus a few apps we don't give enough love too, and then TikTok. The Things:  New York Times looks at the effects of Social Media on a Teen's Brain Tinder is rolling out a new tier of membership for those desperate for love and with money to spare ($500 a month, to be specific)  Chat GPT to dropping launch conversation and image identification abilities, and apparently they're surprisingly good  Reddit launches opportunity for moneymaking by turning golden upvotes into cash Big Pharma Goes Big into TikTok  Sources: NYT, NYP, Mashable, Fortune, WaPo, Tech Crunch, Reddit, Endpoints NewsHosts: Joey Scarillo, Ankit Vahia, Katie O'BrienTo subscribe to our newsletter, click HERE

It's back to school this week as we get to class with X, Meta, and TikTok! The Things:  Elon says X is going paid only  Meta Expands its Paid Verification Program to Business Accounts  But TikTok got fined (again) for mishandling user data  TikTok Buffs Up Ad Metrics to Better Track Performance of In-Platform Campaigns  TikTok is innovating social coverage of Fashion Week/ CRUSHING the Meta competition  Sources: CNBC, USA Today, Mashable, Social Media Today, Time, Glossy.comHosts: Joey Scarillo, Natalie McGhee, Jessica WomackTo subscribe to our newsletter, click HERE

This week, Grey is celebrating Hispanic Heritage Month with a special episode of #5Things. We are discussing five heroes and trailblazers of Hispanic culture. These trailblazers are from five different Spanish speaking countries and represent a variety of contributions from art, sports, humanitarianism, and resistance!  The subjects of this episode are:  Nobel Prize winning writer, Gabriel Garcia Marquez (Colombia) 20th Century Spanish poet, Miguel Hernandez (Spain) The rebellious and resistant Mirabal Sisters (Dominican Republic) Baseball icon, and humanitarian, Roberto Clemente (Puerto Rico)  Oscar winning filmmaker, Guillermo del Toro (Mexico)   A Spanish version of this podcast is also on this feed, it is our first episode recorded in Spanish! Hosts: Margarita Castro, Danae Nunez, César Rodd Special Thanks to Alvaro Soto To subscribe to our newsletter, click HERE

Esta semana, Grey celebra el Mes de la Hispanidad con un episodio especial de #5Things. Hablaremos de cinco hispanos nacidos en cinco países diferentes, que son considerados heroes y pioneros por sus contribuciones al arte, el deporte, las causas sociales y la política. Los personajes en este episodio son:1. Escritor ganador del Premio Nobel, Gabriel García Márquez (Colombia)2. Poeta español del siglo XX, Miguel Hernández (España).3. Las rebeldes Hermanas Mirabal (República Dominicana)4. Icono del béisbol y humanitario, Roberto Clemente (Puerto Rico)5. Cineasta ganador del premio Oscar, Guillermo del Toro (México) Este es nuestro primer episodio grabado en español. La versión en inglés también la econtrarán en este feed!  Hosts: Margarita Castro, Danae Nuñez, César Rodd Special Thanks to Alvaro Soto Para suscribirte a nuestro newsletter haz clic AQUÍ 

On this episode the team gets podcast nerdy! Last month, #5Things host and executive producer Joey Scarillo spoke on a panel at Podcast Movement, the world's largest podcast conference about his experiences producing this show, he was joined by Eric Johnson, founder of LightningPod. Today, #5Things contributor Daniel Avon hosts a conversation about the the 5 biggest takeaways from the conference with Eric Johnson and flips the script on Joey, putting him in the panelist seat. The #5Things: Can a Video Be a Podcast? Using YouTube and short form video to grow and promote your show.  Marketing Your Podcast: What's was and wasn't focused on? Branded Podcast: What are they? Who is creating them? Who is Listening? Behind the Numbers: Being smart with limited data.  AI in Podcasting… what do the robots have to say? Sources: Podcast Movement 2023 Panels, including but not limited to: Warner Bros. Discovery, Roost Teeth, Tink Media, JAR Audio, Bumper, iHeart/Ruby, Quill Inc & CoHost, HubSpot, AdFreeShows, SqaudCast.FM, Spotify, Ramsey Network, Raiders of the Lost Podcast, Harpo/OWN, Symptomatic, Mind The Business. Panel: Daniel Avon, Joey Scarillo, Eric Johnson (Founder, LightningPod) To subscribe to our newsletter, click HERETo learn more about Podcast Movement, click HERETo learn more about LightningPod, click HERE

What a summer it's been! This week we're doing our summer recap discussing the biggest stories that happen on social media and IRL!This week's #5Things are:  Bringing Text Back: From Twitter / X uncertainty to Threads, TikTok Text, and more – is text back? Social Concert Series: How Taylor and Beyoncé's concerts lived on social as much as IRL AI: All Grown Up (Sort of) Barbenheimer Musk vs. Zuck: The cage match that didn't happen... but still might Sources: AdAge, Mashable, IBM, GatesNotes, TikTok, Meta, LinkedIn, Bleacher ReportHosts: Daniel Avon, Alix Black, Natalie McGheeTo subscribe to our newsletter, click HERE

This week on the pod the team looks closer at updates from X and Instagram, and explore what one fitness app is doing to create a social experience. The Things:  X Slows Down Link Speeds to Websites Elon Doesn't Like Bird Logo is Out X Logo is In, it's Time to Update Those Assets  Social Fitness App, Strava Offers New Ways to Connect and Calculates Carbon Footprint  Users Can Now Add Music to their Instagram Posts  Instagram Tests A New Post Metric Format  Sources: TechCrunch, Social Media Today, Strava.comHosts: Joey Scarillo, Caine Fair, Kofi RobertsTo subscribe to our newsletter, click HERE

This week we get a glimpse into X's evolving feed, a new music competition, the way brands engage with creators and more! The Things:  Evolving the Feed, What's Next for X Tik Tok Launches an In-App Music Competition Threats of Deactivation Force Reddit Users to End the Oliver Stalemate  Pinterest & Amazon Work Towards Monetization via Third-Party Ads Partnership How Brands are Using Their Creators to Take Over Summer's Biggest Concerts Sources: Social Media Today, The Verge, Axios, My Broadband, Yahoo NewsHosts: Joey Scarillo, Shylene Radinsky, Abby NessTo subscribe to our newsletter, click HERE

This week the 5Things digs into the Twitter X drama, the TikTok's text posts, Reel revenue and so much more! This episode will hopefully leave you feeling full! The Things:  Twitter officially transitions to X  With all the Twitter, err… X News, TikTok unveils Text-Only posts  Reels revenue rivals TikTok  With ½ of users leaving, Meta tries to retain Threads users  Reddit vies for verified accounts  Sources: NYT, WSJ, CNN, Reuters, NPR, Morningstar, Seeking Alpha, BBC, Social Media Today, CNet, TechCrunchHosts: Joey Scarillo, Daniel Avon, Kylie MacDonaldTo subscribe to our newsletter, click HERE

This week on the #5Things we chat through where we've been so far, and where we think we're going within the AI and Web3/Metaverse culture as it continues to impact storytelling and brands in advertising. The Things:  The journey of Web3/NFTs/Metaverse to AI – how are they similar, how are they different.  Storytelling to new audiences – as advertisers, how do we find the people for our message.  Brands in Culture – how brands can push the boundaries.  The impact of new tech – how do we use these tools. The future of advertising – The Big Question: what's next? Hosts: Joey Scarillo, Kathy Liu, Adam KahnCheck out Grey's Marketing, commerce, and CRM newsletter, The Slate HERETo subscribe to our newsletter, click HERE

This week on the #5Things we ask all the burning questions like “What's next for Threads?” “What does a TikTok music deal look like?” and most importantly “What are the most popular emojis of 2023?”The Things:  Threads is the New Cool Hangout for Brand… anyone else?  Pinterest Adds Mobile Deeplinking to Drive More Purchase Activity Reddit and Mods taking steps to ease tensions  Emojipedia Shares Most Used Emojis of 2023 for World Emoji Day  TikTok Announces New Music Licensing Agreement with Warner  Sources: Wired, ZDnet, Social Media Today, The Verge, USATodayHosts: Joey Scarillo, Caine Fair, Ari SantanaTo subscribe to our newsletter, click HERE

This week we are following the Threads! It's 5 Things dedicated to the the latest app from Meta. The team breaks down what Threads is, what it means for users and brands, and what Threads could mean for Twitter. It's a breakdown of everything you need to know to navigate this new platform! The Things:  What is Threads, why did it come about  First week - reactions, brand posts, record hit What's coming - new features and how they stack up Effect on Twitter  Different ways agencies can approach the strategy  Sources: The Verge, Mashable, Social Media Today, Business Insider, The Conversation, Economic Times, PR DailyHosts: Joey Scarillo, Stephanie Granowicz, Shylene RadinskyTo subscribe to our newsletter, click HERE

On this episode of 5Things, we sit down for 5 things with Bridget Todd. Bridget is the host of There Are No Girls on the Internet. Host Joey Scarillo chats with Bridget about Twitter, Apple Vision Pro, TikTok bans in Montana, the history of podcasting and the future of the internet. Check out There Are No Girls on the Internet HERE. To subscribe to our newsletter, click HERE

On this episode, hosts Kofi Roberts & Jess Womack will walk listeners through 5 Reasons You Shouldn't Quit. Yep, you read that right. In a season bound to be full of reminders that the advertising industry was not made for Black professionals - there are a million reasons why you'd want to leave. However, on a holiday that was meant to be celebratory - we're going to do just that. With a mix of personal stories and fun findings, the duo will talk about the rest we all need, the people who inspired us, and the many reasons why we (and you) should keep going. Hosts: Jessica Womack, Kofi RobertsTo subscribe to our newsletter, click HERE

This episode, hosts Alix & Daniel and panelists Alba & Jasmine tell listeners 5 Stories of unsung (and not sung enough) LGBTQIA+ heroes: Marsha P. Johnson & Sylvia Rivera Bayard Rustin Barbara Gittings Magnus Hirschfeld & Dora Richter Justin Vivian Bond While Pride Month tends to be treated as an all-out celebration, it is important to remember the roots of Pride (as a riot) and the LGBTQIA+ movement over the years.  From the people who started our modern movement, to the activists who made change happen, to icons of today, the path has been paved by sacrifice and heart of those who came before us. The hosts and panel will not only tell about the LGBTQIA+ heroes they think more folks should know about, but also why those heroes are so important to them personally and what it means for the current moment we're in.Hosts: Daniel Avon, Alix Black, Alba Anthony, Jasmine Reyes To subscribe to our newsletter, click HERE

This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!The Things: 1. How brands should involve creators.2. Being ready to shift social strategies quickly.3. Brands and creators creating genuine authenticity4. The difference between Influencers versus creators5. Understanding that creators and influencers are growing their versatilityHosts: Joey Scarillo, Kylie MacDonald, Shylene RadinskyTo subscribe to our newsletter, click HERE

This week we introduce you to your AI girlfriend, examine the vaping trend on TikTok, talk Twitter and more! The Things:  Big Steps for Twitter: Announcing CEO successor and making first acquisition under Musk  ntroducing an AI girlfriend you can pay for $1 a minute New study shows majority of TikTok videos featuring vaping do so positively  Pinterest merges Pins & Idea Pins into one  LinkedIn adds new Topics Prompt for creators Sources: Axios, Gizmodo, The Hollywood Reporter, WSJ, Fortune, NBC News, Study Finds, The Exponent, TechCrunch, Social Media TodayHosts: Joey Scarillo, Daniel Avon, Kofi RobertsTo subscribe to our newsletter, click HERE

The platforms are worlds apart! This week on the pod the team takes a look at Meta's Horizon World and TikTok World... plus Twitter takes on the grid, and more! The Things:  Meta allows Horizon World post to IG and expands AR Filters: Horizon World, AR Filters TikTok introduces ‘TikTok World' for brands  Instagram expands Partnership Ad capabilities so paid ads aren't just for brand handles Reddit resurrects Chat Channels Twitter Tests Taking on the Grid  Sources: The Verge, TechCrunch, Social Media Today, Instagram Blog, Reddit BlogHosts: Joey Scarillo, Ari Santana, Alix Black To subscribe to our newsletter, click HERE

This week on the pod, we break down the FTC cracking down on Meta,  a look at AI and Bluesky, plus an interesting exploration of the importance of social connections in our lives.The Things:  FTC Cracks Down on Meta Monetizing from Children  How AI is influencing Health Care? Meta Doubles Down on AI Recommendations in Feeds   The Importance of Social Connection in Fighting the Epidemic of Loneness  Are Blue Skies Ahead for Bluesky?  Sources: TechCrunch, VentureBeat, Time, Free Think, Social Media Today, ABC NewsHosts: Joey Scarillo, Ankit Vahia, Natalie McGheeTo subscribe to our newsletter, click HERE

This week we unpack TikTok CEO's Shou Zi Chew's conversation on the TED stage, we discuss our experience with Snap's My AI, we deep dive into sludge content, and so much more! The Things:  TikTok's CEO speaks to a TED Audience, the First Interview since Testifying to Congress.  Snapchat's New “My AI” Feature is “Rewarded” by a Spike in 1-star Reviews.   Up-and-Coming Social Platforms Attempt to Capitalize Amid Ongoing Twitter Controversies  BeReal: How the Next Big thing in Social Media Lost its Novelty. Escapism or Overstimulation? Meet "Sludge Content," TikTok's Newest Takeover Sources: The Publish Press, TED, Business Intelligence for BC, TechCrunch, The Verge, ABC News, NBC NewsHosts:  Joey Scarillo, Kendall Pennington, Estie WassnerTo subscribe to our newsletter, click HERE

This week on the #5things we get excited about Instagram's adoption of 5 Links! And we talk about the very serious topic of Twitter's controversial decision to remove transgender protections from their platform, and what the Facebook settlement means for you. The Things:  Some Facebook users can submit to claim a share of a settlement over Facebook's relationship with Cambridge Analytica Twitter removes transgender protections from platform LinkedIn introduces a tool to allow job seekers to filter prospective employers based on their values  Reddit will begin charging companies for API access   Instagram now supports five links in bio  Sources: CNBC, CNN, AP News, NBC News, Quartz, Forbes, The Verge, Engadget, NYT, Tech Crunch, Search Engine LandHosts: Joey Scarillo, Daniel Avon, Ari Santana To subscribe to our newsletter, click HERE

This week #5Things celebrates it's 150th episode!  The team discusses ByteDance's new app called Lemon8, Twitter's "Flop Era", TikTok allowing you to reset your FYP and more! The Things: 1. Skepticism rises for ByteDance's new Lemon8: Aimed at a Gen Z-type audience, Lemon8 is an emerging social app that takes fan-favorite elements from other platforms to build what could become a Frankenstein contender under ByteDance leadership. 2. Twitter in General is in its Flop Era: Twitter Circles promised to bring the privacy of IG Close Friends to the platform but appeared to break over the last week; not just showing private tweets to non-followers, but also putting them in the FYP of random users3. Launch of Meta Verification: Meta's recently announced the launch of Meta Verified, a $15 per month subscription that allows Instagram and Facebook users to get a blue verification badge on their accounts. 4. TikTok offers a Reset on FYP: Long considered its greatest asset, TikTok newly unveiled the ability to wipe and reset your FYP's algorithm. 5. Tidal Goes Live: Amongst the competitive wave happening with other music app releases, Tidal announced their version of Spotify's DJ feature called Live.Sources: Digiday, NYT, 9to5Mac, Buzzfeed News, Mashable, Bloomberg, CNN, TechCrunchHosts: Joey Scarillo, Jessica Womack, Kylie MacDonaldThe #5Things: This Week in Social is nominated for a Webby Award for Best Creativity & Marketing Podcast!We would appreciate if you could take the time to vote for us! LINK TO VOTEVoting ends April 20th, 2023!To subscribe to our newsletter, click HERE

The #5Things: This Week in Social is nominated for a Webby Award for Best Creativity & Marketing Podcast!We would appreciate if you could take the time to vote for us! LINK TO VOTEVoting ends April 20th, 2023! 

This week on the pod we welcome our friends from Tank Worldwide to discuss what could be next for TikTok, a new direction for Twitter, and updates from Meta, Instagram, and LinkedIn. The Things:1. Updates on the TikTok Hearing2. Twitter Is Putting All Their Eggs In Paid's Basket 3. Meta Launches New Reels Ad Options as it Leans into Evolving Consumption Shifts4. LinkedIn Is Using AI + ChatGPT – Where could this lead? 5. Instagram introduces ‘reminder ads' and promoted results Sources: NYT, Social Media TodayHosts: Joey Scarillo, Natalie McGhee, Stephanie ThuellTo subscribe to our newsletter, click HERE

Grey is proud to celebrate Women's History Month this March. On International Women's Day (March 8) and throughout the month, teams in studios across our global network held a range of events and at Grey New York, there was a particular focus on highlighting women who made a tremendous impact on culture but aren't as widely known as they should be.  Five Grey New York colleagues from different teams tell us about five trailblazing women in this episode, guest hosted by Estie Wassner. Listen to learn about: Shirley Young, an advertising executive and strategy pioneer (by Dan Ng, Chief Strategy Officer – Grey New York) Jane Swisshelm, a 19th century women's rights advocate and abolitionist (by Lydia Cassada, Director of Business Development) Chavela Vargas, a legendary musician and queer icon (by Julian Castillo, Senior Writer) Maggie Lena Walker, a pioneer in banking (by Adrian J. Hopkins, SVP Internal Culture & Communications) Florence Goldin, Grey's first official creative (by Estie Wassner, Brand Planner) Hosts: Joey Scarillo, Estie Wassner, Dan Ng, Lydia Cassada, Julian Castillo, Adrian HopkinsTo subscribe to our newsletter, click HERE

This week on the #5Things, we discuss all the new features, including TikTok's STEM Feed, Instagram's "Top 3" stories sticker, YouTube TV Multiview, and more!The Things:   TikTok's new STEM feed: This new STEM feed will appear alongside the platform's “Following” and “For You” feeds as a dedicated space to explore videos related to science, technology, engineering and math.  New Sephora and TikTok Incubator Program: The incubator program aims to connect content creators with the brands who have participated in the Sephora's Accelerate program via educational training modules, and a DEI-first approach to these creator partnerships. Instagram's Testing a New ‘Top 3' Stories Sticker: This new Stories feature will enable users to highlight their top 3 favorite accounts, tracks, places, etc Custom AI chatbots' role in fandom: Fans are starting to embrace AI technologies in the form of interacting with fictional characters on an app called Character.AI YouTube's new ‘multiview' feature: Youtube TV is launching early access to “multiview,” an option that allows viewers to watch up to four different sports live streams. Sources: TechCrunch, Glossy, AdAge, Social Media Today, The VergeHosts: Joey Scarillo, Hannah Loeff, Kylie MacDonaldTo subscribe to our newsletter, click HERE

This week on the #5Things, learn all about LinkedIn Collaborative Articles, #deinfluencing on TikTok, the recently announced Olympic eSports series, and more!The Things:   LinkedIn Launches ‘Collaborative Articles' Powered by AI: These articles will use AI-generated prompts to call on expert/seasoned users for their real-life, specific work advice in response to the prompts   From #TikTokMadeMeBuyIt to #deinfluencing, Ads in Feed to Paywalled Content: - TikTok users are starting to use the #deinfluencing hashtag to uncover the truth about supposedly game-changing products, and creating content around what not to buy; allthewhile TikTok introduces long-form (20 Min Max) Paywalled Content collections for fans, called TikTok Series Reddit announces testing of a TikTok-like feature: Aimed to declutter and enhance the discovery experience, Reddit will separate text and video content into individual feeds labelled as “read” and “watch,” and will include posts that users are subscribed to as well as recommendations in each  Esports industry's response to newly announced Olympic Esports Series: The International Olympic Committee announced its first worldwide esports competition, but has since been criticized and considered an alternative version of Esports w/o major game titles (still a large opportunity for advertisers) SoundCloud & Spotify Pursue Vertical Discovery Feeds à la TikTok – SoundCloud is testing an AI-powered vertical discovery feature and Spotify a new homepage replacing its standard carousel with its TikTok-style response. Sources: Social Media Today, Insider Intelligence, Refinery 29, The Verge, TechCrunch, DigiDay, We Rave You, Musically, BloombergHosts: Joey Scarillo, Daniel Avon, Jessica WomackTo subscribe to our newsletter, click HERE

This week on the #5Things, we discuss the reality of the TikTok ban, Meta's “AI Aspirations,” Instagram's GIF replies, and more. The Things: The TikTok Ban is Becoming More Real as action is likely advancing in the House. Selena Gomez outranks Kylie Jenner for Instagram followers. Meta Doubles down on "AI Aspirations" with Top-Level Team. Instagram updates to allow GIFs in replies and Channels plus a Broadcast feature TikTok rolling out music and money  Sources: CNBC, Guinness World Records, Business Insider, HypeBeast, Gulf Business, NBC News, Tech CrunchHosts: Joey Scarillo, Daniel Avon, Alix Black To subscribe to our newsletter, click HERE

This week on the #5Things, we talk AI DJs, verification, authentication, Corecore and moremore...The Things:   Meta rolls out Meta Verified for IG & FB:  this new paid verification subscription is an attempt to increase authenticity and security across Meta services. Twitter limits 2-factor authentication: new updates to Twitter Blue limits text message authentication to non-subscribers.  YouTube Tests Podcast features: the platform is developing more podcast tools to align with growing audio usage. Spotify launches AI DJs: audio platform rolling out personalized music alongside AI-powered commentary.  Corecore climbs the aesthetic ranks: the new video format attempts to discuss societal themes but many speculate that it may just be metacommentary, not radical art. Sources: CNBC, NPR, Social Media Today, Tech Crunch, Vice, No BellsHosts: Joey Scarillo, Kendall Pennington, Ari SantanaTo subscribe to our newsletter, click HERE

This week on the #5Things, TikTok is at the top, Google throws its Chat AI hat in the ring, and Pinterest aims to make every pin shoppable.The Things:  Meta Flattens Workforce  Google Throws Chat AI Hat in the Ring  While Meta Tries to Catch Up  TikTok beats out all other apps globally on "Daily Active Users" and "Time Spent for Teens"  Pinterest aims to make Videos Shoppable  Instagram Monetizes Reels with Gifts Sources: Bloomberg, Fortune, New York Times, TechCrunchHosts: Joey Scarillo, Daniel Avon, Estie WassnerTo subscribe to our newsletter, click HERE

From reality dating shows on TikTok, to newsletters on LinkedIn, to a new social app called Artifact, this week's #5Things covers it all and more.The Things:  Instagram founders are launching a new social app called Artifact Super Bowl TikTok Tailgate Livestream  The Reality Dating Show Sweeping TikTok  The News on Newsletters on LinkedIn Twitter cancels 'Co-Tweets' Sources: Social Media Week, The Verge, AdAge, STN Digital, Search Engine JournalHosts: Joey Scarillo, Caine Fair, Kylie MacDonaldSpecial Thanks to students and teachers in The Podcast Clubs at Thomas Edison CTE High School and PS 175, in New York City To subscribe to our newsletter, click HERE

From "GodMode" to "QuietMode," this week we tackle it all. Plus, the future of shoppable on Instagram and Pinterest, Twitter's new verification tool, and more!The Things:   The Future of Shoppable: Instagram and Pinterest's approaches. Twitter Whistleblower Reveals Musk and Engineers have a “GodMode'  Twitter unveils a verification tool for organizations  LinkedIn Grows to 900 million users– Could it be where professional conversations move post-Twitter? Instagram Updates its Settings, and Introduces “Quiet Mode” Sources: Bloomberg, Engaget, Fortune, Social Media Today, Retail Touch Points, Brand Watch, TwitterHosts: Joey Scarillo, Daniel Avon, Natalie McGheeTo subscribe to our newsletter, click HERE

This week on the #5Things, we discuss Instagram's decision to remove the shopping tab, why artists are pushing back against AI generation tools, Twitter's attempted peace offerings to brands with free ads, and more!The Things: Instagram set to remove the shopping tab Artist push back against AI generation tools and Meta responds with a deal with Shutterstock  Twitter extends a peace offering to brands, free ads.  TikTok makes it easier for brands to collaborate with “mega-stars” with the new talent management portal  Gamers rejoice as HBO's The Last of Us (and accompanying podcast) are a hit Sources: Social Media Today, TechCrunch, Vice, WSJ, MashableHosts: Joey Scarillo, Kylie MacDonald, Ari Santana To subscribe to our newsletter, click HERE

This week on the #5Things, we discuss why school districts are banning ChatGPT and pressuring social platforms, plus big changes to Twitter's UI and more!The Things:  Chat GPT's Potential and why Schools are banning it.  Meta faces pressure in how the target ads to teens with the first ever lawsuit from a public school. Updates to Twitter including bookmarks, longer tweets, and their own FYP.  Apple is expected to invest far more into paid ads and software-backed ads in the coming years YouTube provided their 2023 Predictions  Sources: The Guardian, NPR, Forbes, TechCrunch, Mashable, Social Media Today, Wired, Search engine JournalHosts: Joey Scarillo, Daniel Avon, Jessica WomackTo subscribe to our newsletter, click HERE

It's a party pod this week on the #5Things!