Podcasts about rawvoice

“And what really struck me from that was that not only was this audience a fan of the show, they were more like family, and it really changed my appreciation for the listener, so I really took a lot of care following that to understand their value. So, even though we're creating great audio, great content, we're putting out consistently, I didn't realize how tight [that connection] was until that particular episode. So I think, from my perspective, that one stands out in a big way, not only in the ability to talk about what's happening but also, at the same time, just this whole community element that goes along with creating podcasts and the power of audio.” -- Todd Cochrane   This episode's guest is the CEO of Blubrry Podcasting and the author of a book on podcasting, "Podcasting: The Do-It-Yourself Guide." He's the founder of the People's Choice Podcast Awards and the Tech Podcast Network and is credited with introducing the first advertisers into podcasting, GoDaddy. He was inducted into the inaugural class of the Podcast Hall of Fame in 2015, but perhaps his biggest influence on podcasting is Blubrry Podcasting and its parent company RawVoice, which offers a directory of more than three million shows, the number one podcasting plugin for WordPress, and much more. A United States Navy Veteran who served for twenty-five years and retired with the rank of Senior Chief Petty Officer, he now lives in Quincy, Michigan after spending the majority of the past 25 years in Honolulu, Hawaii, with his family. His name is Todd Cochrane, and I think you'll agree he knows a thing or two about podcasting. We'll not only be discussing that but also getting his perspective on what it takes to really make a mark in podcasting and in sound these days.  I definitely learned a thing or two from our interview, and you too might want to take notes. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   Times Have Changed We start things off with a look at Todd's formative memories of sound and his first experiences with sound and internet radio back during the turn of the millennium. “In the early days, sound was largely music,” Todd explains. “It wasn't talk, that's for sure. But times have changed.” The topic turns to how BBSes, FidoNet, and a brief stint as a blogger led him to find his calling as one of the first podcasters in 2004. “My introduction into podcasting was really just wanting to communicate verbally,” he says. “For me, it was the perfect venue. It just felt natural for me to pull up a mic and talk.”   Forgiving Bad Audio “If you think about what was different,” Todd tells us as we continue our look back at the early days of indie podcasting, “there was no podcast host, so we were on our own for our media.” We discuss how improvements in online audio helped pave the way for podcasting as we know it today, and how his firsthand experience with the importance of editing and audio quality to an audience:  “I've always said that they'll forgive you for bad video,” Todd says, “but they won't forgive you for bad audio.”   More Like Family Next, we talk about one of Todd's most memorable podcast episodes, and how a personal tragedy gave him new insights into the bond between podcasters and their listeners. “What really struck me from that,” he notes, “was that not only was this audience a fan of the show, they were more like family, and it really changed my appreciation for the listener.” He also gives us a startling reminder that we never quite know who might be listening to a show, as he...

Marla welcomes podcast industry veteran (and U.S. Navy Veteran) Todd Cochrane, CEO of Blubrry Podcasting on this episode. The two discuss the history and current state of podcasting, along with Todd's journey . Todd's influential voice and multi-layered perspective will give listeners insight into:➡️How to increase your discoverability in the podcasting space➡️Working with brands as a form of monetization➡️Creating a podcast with staying powerIn addition to his work at Blubrry and its parent company RawVoice, Todd wrote the book, “Podcasting: The Do-It-Yourself Guide,” founded the People's Choice Podcast Awards, and created the Tech Podcast Network. He was inducted into the Podcast Hall of Fame in 2015 and is credited with bringing the first advertiser, GoDaddy, to the industry.Connect with Todd Cochrane and Blubrry here:LinkedIn: https://www.linkedin.com/in/toddcochrane/ Twitter: https://twitter.com/GeekNewsWebsite: https://blubrry.com/Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa: https://ossacollective.com/Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa, visit: https://ossacollective.com/Follow Ossa on Socials- Instagram: https://www.instagram.com/ossaforpodcasters/LinkedIn: https://www.linkedin.com/company/ossa-collective/Facebook: https://www.facebook.com/ossacollectivenetwork

Marla welcomes podcast industry veteran (and U.S. Navy Veteran) Todd Cochrane, CEO of Blubrry Podcasting on this episode. The two discuss the history and current state of podcasting, along with Todd's journey . Todd's influential voice and multi-layered perspective will give listeners insight into: ➡️How to increase your discoverability in the podcasting space ➡️Working with brands as a form of monetization ➡️Creating a podcast with staying power In addition to his work at Blubrry and its parent company RawVoice, Todd wrote the book, “Podcasting: The Do-It-Yourself Guide,” founded the People's Choice Podcast Awards, and created the Tech Podcast Network. He was inducted into the Podcast Hall of Fame in 2015 and is credited with bringing the first advertiser, GoDaddy, to the industry. Connect with Todd Cochrane and Blubrry here: LinkedIn: https://www.linkedin.com/in/toddcochrane/ Twitter: https://twitter.com/GeekNews Website: https://blubrry.com/ Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa: https://ossacollective.com/

Having guests on your show is essential as you'll learn different tips, hacks, and strategies that will help build the foundation and growth of your show. Today, Todd Cochrane brings up some challenges associated with receiving advice from so-called podcasters and how to avoid these kinds of situations. WHAT TO LISTEN FOR Where to build your podcast? Why you should promote your show Retaining the bits of knowledge you get from your guests Working on your funnels Local audiences vs. Global audiences 3 Methods on launching episodes The importance of building your own brand RESOURCE/LINK MENTIONED Blubrry.com: If you're a podcaster and you want a free 30-day trial use promo code - founder  Libsyn ABOUT TODD COCHRANE Todd Cochrane, CEO of Blubrry Podcasting, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People's Choice Podcast Awards and the Tech Podcast Network, he's also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall of Fame in 2015. But perhaps his biggest influence on podcasting is Blubrry Podcasting and its parent company RawVoice, which offers a directory of more than 1.35 Million shows, the No. 1 plugin for WordPress and much more. A United States Navy Veteran who served 25 years and retired with the rank of Senior Chief Petty Officer, Cochrane resides in Quincy, Michigan, having spent the majority of the past 25 years in Honolulu, Hawaii, with his family. CONNECT WITH TODD COCHRANE  Website: Blubrry Podcasting Podcast: Geek News Central Podcast Podcast: New Media Show Podcast: Podcast Insider CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams! SPONSOR We want you to have the best tools at your disposal. Right now you can get a free list of vetted equipment such as microphones, mixers, webcams, and sound treatment editing software. Everything you need is created with direct purchase links to save you time and money and make your life easier. Go ahead and get yours at GrowYourShow.com/pdf 

On this episode, we sat down (virtually) with Todd Cochrane, CEO and Founder of Blubrry Podcasting (a/k/a RawVoice).  He is the founder of the People’s Choice Podcast Awards and the Tech Podcast Network. Todd was inducted into the inaugural class of the Podcast Hall of Fame in 2015. Perhaps his biggest influence on podcasting is Blubrry Podcasting and its parent company RawVoice, which offers a directory of more than 1.35 Million shows, the No. 1 plugin for WordPress and much more.  He is also the Founder of Geek News Central and host of the Geek News Central Podcast, as well as the co-host of the New Media Show podcast.  He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting (called "Podcasting: Do-It-Yourself Guide," available on Amazon), and did many of the early Podcast Advertising deals in the podcasting space (he’s credited with introducing the first advertisers into podcasting - that was GoDaddy).   On this episode you will hear: How Todd went from Naval Officer to Podcasting The methods that Todd used to launch his first show Todd will also share the story of how he got one of the first advertisers in podcasting, GoDaddy.com Then we talk about best practices for developing a podcast Todd will share knowledge he's learned over the years As well as discussing how you can get a (honorary) PhD in podcasting by listening to the New Media Show (newmediashow.com) Production Credits: The Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was hosted, produced, and edited by Tony Lopes.  Todd Cochrane joined us remotely, via Zoom. Executive Producer - Tony Lopes (SoftStix Productions LLC - info@softstixproductions.com) Host - Tony Lopes Guest - Todd Cochrane (www.blubrry.com) Editor - Tony Lopes The Self Made Strategies Podcast is sponsored by Lopes Law LLC (www.LopesLawLLC.com). Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform, so you can catch the latest episodes. Copyright 2018 - 2021 - SoftStix Productions LLC www.selfmadestrategies.com Follow us on: • Facebook • Twitter • Instagram • LinkedIn

Todd Cochrane was part of the first class of inductees to the Podcast Hall of Fame. He founded the Tech Podcast Network in 2004 and has hosted his podcast, Geek News Central, since October of the same year. Toward the end of his 24-year career in the Navy, he found podcasting thanks to a near paralyzing accident. Since that time, aside from hosting serval podcasts, including co-hosting the New Media Show, he started his company Rawvoice, which is the parent company to Blubrry. They now represent over 75,000 Audio and Video podcasters to help them advertising, distribution, hosting, and statistics. He likely holds the record for the longest podcast sponsorship deal, as he’s been partnered with GoDaddy since the early days of his show. He has been at the forefront of the podcast advertising space and speaks worldwide on the subject. He literally wrote the book on podcasting, as his bool “Podcasting The do it Yourself Guide" was published in 2005. He also founded the People's Choice Podcast Awards.On the show we talk about:The story of how he first found podcastingIdeas on how to build domain authoritySuggestions on what to outside of the podcast itselfWhy he never edits his showWhy storytelling is so importantHow to look at the metricsImportance of going to places that can gain content for your audienceWhat it takes to be successful - hard work and consistency How he ensures he's talking to his audience, not around themHow he uses stats to tell the storySecret tips on how to geographic data to connect with his audienceAdvertising and why he feels its important to not be greedy and to deliver results Links and Resources:00:14 Tech podcast Geek news central00:53 New Media Show with Rob Greenly01:32 Podcasting do it yourself guide(2005)01:46 People Choice podcast awards 06:32 Blubrry company 08:17 Powerpress Plugin10:12 Geek News Central 19:32 BBC Asia 37:40 Advanced stat: Play data54:17 Elsie Alcober

Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People's Choice Podcast Awards and the Tech Podcast Network, he's also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall of Fame in 2015. But perhaps his biggest influence on podcasting is Blubrry Podcasting and its parent company RawVoice, which offers a directory of more than 750,000 shows, the No. 1 plugin for WordPress and much more. A United States Navy Veteran who served 25 years and retired with the rank of Senior Chief Petty Officer, Cochrane resides in Quincy, Michigan, having spent the majority of the past 20+ years in Honolulu, Hawaii, with his family. Unlike other PR firms, Hank always gives personal attention to his clients. Accounts are never delegated to assistants or apprentices. Hank is available for calls and questions before, during, and after implementation of PR campaigns. Learn More About Hank's PR Class - CLICK HERE

It's All Been Done Radio Hour #141   The Topnotch Tangler #19 "Grinchmeister"     The Topnotch Tangler faces off against The Grinchmeister, who is stealing toys from orphans at Christmas!    A comedy radio show originally performed at the Columbus Podcast Meetup event at RawVoice on December 5, 2017.    STARRING   Samantha Stark as Kimberly Benson / The Topnotch Tangler  Keith Jackson as Commissioner Carl Darling  Joe Morales as Lt. Adam Carson  GUEST STARRING   Shane Stefanchik as The Grinchmeister Kristin Green as Cindy Ryan Yohe as Bobby Dallas Ray as Patrick Seamus Talty as Lou Nick Arganbright as Santa Claus   Theme song performed by Nick Arganbright and cast  Narrated by Chris Allen   Foley Artist Seamus Talty     Podcast edited by Chris Allen  Written and directed by Jerome Wetzel   Music Director Kristin Green Theme Songs by Nathan Haley and Jerome Wetzel   Technical Director Shane Stefanchik  Vocal Coach Karen Perta Story Consultant Nick Arganbright  Script Editors Shannon Marie Watts and Keith Jackson     We are a proud member of Circle270Media   Visit our website itsallbeendoneradiohour.com   Please support us at http://pateron.com/IABD    Follow us on social media @IABDPresents   When you post about us, hashtag #IABD     We are part of the IABD Presents network, found at iabdpresents.com

It's All Been Done Radio Hour Commercial #61 "Magic Hat"    Hey kids! Do you want to bring your snowman to life? You'll need this magic hat!    A comedy radio show originally performed at the Columbus Podcast Meetup event at RawVoice on December 5, 2017.   STARRING   Keith Jackson as the Salesman  Seamus Talty as Jake Ryan Yohe as Michael   Narrated by Chris Allen   Foley Artist Seamus Talty     Podcast edited by Chris Allen  Written and directed by Jerome Wetzel   Music Director Kristin Green Theme Songs by Nathan Haley and Jerome Wetzel   Technical Director Shane Stefanchik  Vocal Coach Karen Perta Story Consultant Nick Arganbright  Script Editors Shannon Marie Watts and Keith Jackson     We are a proud member of Circle270Media   Visit our website itsallbeendoneradiohour.com   Please support us at http://pateron.com/IABD    Follow us on social media @IABDPresents   When you post about us, hashtag #IABD     We are part of the IABD Presents network, found at iabdpresents.com

Educational Podcasting Today is a weekly podcast that celebrates podcasters and podcasting. Its mission is to help educators learn how to create podcasts and amazing WordPress websites for their podcasts. For more information, please visit www.EducationalPodcasting.today. Show TopicsIn today's show, we learn how the BluBrry PowerPress plugin for WordPress can help you not only connect your audio file to your website, but also improve your podcasting SEO. Our guest, Todd Cochrane gives us great insight into the history of podcasting and how you can make your podcast show up higher in search engines such as iTunes. About Our GuestTodd Cochrane has been executive producer of Geek News Central since October 2004, an audio and video tech show, the past nine years. Cochrane is also the co-host of the New Media Show and is the founder of the People’s Choice Podcast Awards and the Tech Podcast Network. In 2005, Cochrane wrote “Podcasting the Do it Yourself Guide,” the first book on podcasting. Cochrane is the CEO of RawVoice, representing 22,000 media creators and podcast networks. RawVoice provides podcast data analytics, media hosting, and advertising opportunities.  Cochrane lives in Honolulu, Hawaii, and is married to Shoko Higa Cochrane. They together have four children. Podcasting NewsThis week welcomes the launch of a brand new podcasting network called the @EduPodNet (http://www.twitter.com/EduPodNet) Please support those who support usWe wish to thank our podcasting sponsors StoryboardThat.com (http://www.storyboardthat.com/teachercast) Photos For Class (http://www.photosforclass.com) Links of Interest Blubrry PowerPress Plugin for WordPress (https://wordpress.org/plugins/powerpress/) New Media Show Podcast (http://newmediashow.com) Todd Cochrane on Twitter (https://twitter.com/geeknews)

Todd Cochrane wrote the book on podcasting. Well, at least the first: “Podcasting: The Do-It-Yourself Guide.” He is founder of the People's Choice Podcast Awards and the Tech Podcast Network. He is also credited with bringing the first advertisers into podcasting, GoDaddy. But in a career that has earned him a place in the Podcast Hall of Fame, perhaps Todd Cochrane's biggest influence on podcasting is RawVoice and its related company, Blubrry. Blubrry offers a combined 75,000 podcasters: media hosting, advertising opportunities, content creation tools, and more. It has been said that influence in the podcast world belongs to he who holds the key to delivering relevant measurement statistics, so that advertisers bursting to buy can properly understand what, in fact, they are buying. Enter Todd Cochrane and Teams Blubrry, a core site for content sharing, discovery, publishing, hosting, and, above all, measurement, data analytics, and monetization. Blubrry is also home to PowerPress, the WordPress podcasting application that powers the majority of podcaster sites running WordPress. At this point, Blubrry is the leader in insights into podcast metrics / audiences: who is linking to you, listener-base demographics, clients, platforms, listen data, and geographical data with worldwide mapping. Connect with Todd Cochrane blubrry.com Facebook Twitter Linkedin Episode 321

Todd Cochrane wrote the book on podcasting. Well, at least the first: “Podcasting: The Do-It-Yourself Guide.” He is founder of the People's Choice Podcast Awards and the Tech Podcast Network. He is also credited with bringing the first advertisers into podcasting, GoDaddy. But in a career that has earned him a place in the Podcast Hall of Fame, perhaps Todd Cochrane's biggest influence on podcasting is RawVoice and its related company, Blubrry. Blubrry offers a combined 75,000 podcasters: media hosting, advertising opportunities, content creation tools, and more. It has been said that influence in the podcast world belongs to he who holds the key to delivering relevant measurement statistics, so that advertisers bursting to buy can properly understand what, in fact, they are buying. Enter Todd Cochrane and Teams Blubrry, a core site for content sharing, discovery, publishing, hosting, and, above all, measurement, data analytics, and monetization. Blubrry is also home to PowerPress, the WordPress podcasting application that powers the majority of podcaster sites running WordPress. At this point, Blubrry is the leader in insights into podcast metrics / audiences: who is linking to you, listener-base demographics, clients, platforms, listen data, and geographical data with worldwide mapping. Connect with Todd Cochrane blubrry.com Facebook Twitter Linkedin Episode 321

Todd Cochrane wrote the book on podcasting. Well, at least the first: “Podcasting: The Do-It-Yourself Guide.” He is founder of the People's Choice Podcast Awards and the Tech Podcast Network. He is also credited with bringing the first advertisers into podcasting, GoDaddy. But in a career that has earned him a place in the Podcast Hall of Fame, perhaps Todd Cochrane's biggest influence on podcasting is RawVoice and its related company, Blubrry. Blubrry offers a combined 75,000 podcasters: media hosting, advertising opportunities, content creation tools, and more. It has been said that influence in the podcast world belongs to he who holds the key to delivering relevant measurement statistics, so that advertisers bursting to buy can properly understand what, in fact, they are buying. Enter Todd Cochrane and Teams Blubrry, a core site for content sharing, discovery, publishing, hosting, and, above all, measurement, data analytics, and monetization. Blubrry is also home to PowerPress, the WordPress podcasting application that powers the majority of podcaster sites running WordPress. At this point, Blubrry is the leader in insights into podcast metrics / audiences: who is linking to you, listener-base demographics, clients, platforms, listen data, and geographical data with worldwide mapping. Connect with Todd Cochrane blubrry.com Facebook Twitter Linkedin Episode 321

Todd Cochrane wrote the book on podcasting. Well, at least the first: “Podcasting: The Do-It-Yourself Guide.” He is founder of the People's Choice Podcast Awards and the Tech Podcast Network. He is also credited with bringing the first advertisers into podcasting, GoDaddy. But in a career that has earned him a place in the Podcast Hall of Fame, perhaps Todd Cochrane's biggest influence on podcasting is RawVoice and its related company, Blubrry. Blubrry offers a combined 75,000 podcasters: media hosting, advertising opportunities, content creation tools, and more. It has been said that influence in the podcast world belongs to he who holds the key to delivering relevant measurement statistics, so that advertisers bursting to buy can properly understand what, in fact, they are buying. Enter Todd Cochrane and Teams Blubrry, a core site for content sharing, discovery, publishing, hosting, and, above all, measurement, data analytics, and monetization. Blubrry is also home to PowerPress, the WordPress podcasting application that powers the majority of podcaster sites running WordPress. At this point, Blubrry is the leader in insights into podcast metrics / audiences: who is linking to you, listener-base demographics, clients, platforms, listen data, and geographical data with worldwide mapping. Connect with Todd Cochrane blubrry.com Facebook Twitter Linkedin Episode 321

In this special episode of the Cube Command Podcast, we’ll be discussing the history, present, and future state of the industry of podcasting with Todd Cochrane, CEO of RawVoice – which is the parent company of Blubrry – and host of the Geek News Central Podcast and the New Media Show. I want to give ... Read more The post CC011 – Interview with Todd Cochrane: The Story of Podcasting appeared first on CUBE COMMAND.

I thought it was about time I did something REALLY helpful and did the research required to tell you exactly - step by step - how to submit your show to every conceivable place you can to increase your podcast’s reach. I’m talking about Podcast Directories, people! But the problem is this: every conceivable place is not always the BEST place (in my humble opinion). Why would I EVEN SAY such a thing? Two reasons: #1 - There are many options that require you to use their hosting/advertising/app/whatever-thingie-ma-bobber-they’re-hawking. So unless you are specifically looking for those kinds of opportunities, they’re not much use to you. #2 - Some of the directories out there don’t appear to be professionally done, which in my mind means it’s likely not truly advantageous for your show to be in them. So… THIS episode is a walk through of the many podcast directory-ish places you can list your show that I deemed were worth the time of doing so. And I should probably ALSO say… The list and instructions I’m about to share DO NOT contain sites that pull directly from Apple Podcasts (formerly iTunes). Why? - Because if you submit to Apple Podcasts, you’ll automatically be included in those directories or apps. Which includes MOST IOS or Android podcast apps. Be it known… I have done EXACTLY what I’m telling you to do with all 3 of my podcasts. And will be referring BACK to this episode myself to submit all future podcasts I publish. And before we get too far into this… you can find EVERY directory I mention and the links and processes needed to submit to them, on the show notes page for this episode - www.PodcastFastTrack.com/79 - which is ALSO included in the description of your podcast app or player, in its entirety (as much as I have control over). And ANOTHER THING… These are in ALPHABETICAL ORDER for your sorting convenience... That’s enough of that kind of stuff - let’s get to the directories! LISTED ALPHABETICALLY Acast: Acast is a new app that claims to help podcasters with “discovery” issues (which is debated hotly in podcasting circles), but regardless, it’s a pretty cool and functional app. It includes 3 targets: Listeners - Podcasters - Advertisers. And it does include a hosting option for podcasters who are looking for something different. You can discover more about Acast at www.acast.com There are two ways to add your podcast to the Acast directory. Non-hosted You provide the Acast folks with your RSS feed and they’ll make your show searchable and listenable on their app platform. This means no monetization and no hosting. Hosted In this scenario, Acast hosts your show. Yes, you’d have to leave your current host. When you do, Acast will provide opportunities to monetize your show (ads or sponsorships) and you’ll have access to the Acast publishing tool and stats. So… if Acast sounds like a place you’d like to list your podcast - or a partner you might connect with for hosting/monetization. Submit to the Acast Directory Scroll down to the “Add Your Show” option near the bottom of the page. Choose your adventure (non-hosted, hosted, hosted with a brand new show) Give them the info requested Hit the “send” button Scroll UP on the resulting page to see the confirmation message That wasn’t too painful, was it? Apple Podcasts (formerly iTunes) As you know, iTunes - I mean, Apple Podcasts - is the big dog, 500 pound gorilla, place-to-be when it comes to podcast search. It’s one you definitely want to put high on your priority list. Many people, including Rob Walch of Libsyn fame (previous guest on my show here, here, and here), say that if your show is not in the Apple Podcast directory you’re really not podcasting. I don’t know about that - but I do know that if Apple Podcasts is not on your radar - you’ve got the wrong radar. So get into the directory. Here’s how. Submitting to Apple Podcasts Some things you need to know about submitting… Your show needs to have at least one episode published and “live” on your feed Your cover art needs to meet the minimum 1400px X 1400px requirement And if your cover art is over 500kb in size, you’ll likely have problems (you can reduce the size by using a tool like this - https://www.reduceimages.com/ ) To submit Go to Podcasts Connect Click the plus sign at the top of the dashboard Enter your RSS feed URL into the field provided and click the “Validate” button If your feed is OK (no errors) a feed preview will appear Then click the “submit” button It typically takes the folks at Apple 6 hours to 48 hours to respond via email to let you know that your show has been approved. The process for submitting a podcast to Apple Podcast changed in the last year or so (it’s now 10/2017) so it’s good that I didn’t teach you how to do this prior to the change. Audio-Podcast.fm No super cutesy logo to represent this podcast directory, just a generic title at the top of the page. BUT the claims made on the homepage are pretty impressive… “Download from over 6.5 million audio podcast episoded. Choose from over 88 thousand podcasts in one of the largest audio podcast directories worldwide.” I’m not exactly sure HOW to go about verifying that kind of claim. I guess I’ll just have to take their word for it! ;) I’m not absolutely sure but I suspect this directory does NOT pull from Apple Podcasts (formerly iTunes). The reason I think that is because I did a little experiment with my 3 podcasts. All 3 of my podcasts are listed in Apple podcasts - so I searched for each of them in turn, by name, on Audio-Podcast.fm. NONE of them came back in the search results. So I decided to submit them. Here’s how you can submit your show(s) to Audio-Podcast.fm If you go to the home page you have to scroll WAYYYY to the bottom of the page and find the TINY LITTLE TEXT LINK at the bottom (see the image). But if you use the link I provided in the title above, you’ll go right to the submission page. Here’s what you do… Paste in your RSS feed URL Choose 3 categories for your show Tick the box saying you’re the producer and have read and agree with the terms and conditions (I DARE you to actually read it) Provide your contact email address Enter the infamously-troublesome CAPTCHA code Click the green “Submit your podcast” button You’ll be taken to a greenish page that promises your show will be reviewed within 24 hours. The site will also give you the opportunity to embed an icon on your website that links to your podcast on their directory. A clever way to get backlinks from a reputable website like yours, don’t you think? Blubrry Podcast Directory The good folks at Blubrry are most widely known for their podcast hosting services and the PowerPress plugin used on many Wordpress sites. However, they have a pretty impressive podcast directory too. Here’s what they say about it… The creators of Blubrry are podcasters as well, and recognize the importance of other podcast directories including iTunes. Blubrry podcast directory does not try to compete with other directories, our main goal is to offer additional distribution points that otherwise are not available to podcasters. With this philosophy, we believe the Blubrry Podcast Directory fills the void where iTunes and podcasting is otherwise unavailable. Did you notice that bolded section? THAT is why the Blubrry directory is significant in my mind. Some of the places the Blubrry directory can list your show are… ROKU TV GOOGLE TV Android Samsung SmartTV For just a few examples… So, how do you get your show into the Blubrry podcast directory? I’m glad you asked ;) Submit your show to the Blubrry directory Create an account on the Blubrry Platform Once that’s done, add your podcast at this link You’ll be asked for you RSS feed URL You’ll be asked to create a “web friendly” name for your show You’ll be asked to choose one category for your show And you’ll have to agree to the terms and conditions Then you can hit the blue “Submit” button Not too difficult that can get your podcast onto TV boxes and the like. Well worth the effort. doubleTwist This one is not exactly a podcasting app or directory. It’s a media player. BUT, it’s also got a directory you can submit to so that people who use it can easily find your podcast. I’ve long been recommending to people that they submit to doubleTwist. And it’s an easy process. How to submit your show to doubleTwist Go to the contact page on the doubleTwist.com website Enter your name Enter your email address In the drop-down for “subject” choose “Request New Podcast” Enter the title of your podcast Enter the CAPTCHA stuff and hit the blue “Submit” button You’ll get a message that says the following… They seriously have JEDIS working for them? That’s way cool… ;) Google Play Music After a very long time of NOT supporting or listing podcasts, Google Play Music is finally onboard with podcasting. Sort of. The app still has MUCH to be desired when it comes to being good for podcast search and use (as of 10/2017) but I’m hopeful Google will get the importance of podcasting and create something native to Android that works for podcasts. Maybe a rework of Google Play Music. Maybe something new. I don’t care what. Just do something Google. So… if you’re ready to submit your show to Google Play Music, I think it’s a good idea. Submit your podcast to the Google Play Music directory You’ll have to create a Google account, first Go to the Google Play Music podcast page Click the orange “Publish Button” Click on the blue “ADD A PODCAST” button. Supply your information - including your RSS Feed URL and all requested info A brief word of caution on this one: Rob Walch, Podcaster Relations guy at Libsyn says that he wouldn’t be surprised if some day Google and Apple go toe to toe and make it hard for the other’s stuff to be used on their platforms. It’s not an inconceivable idea since Apple is already pretty proprietary in the things it does. (Just try to charge an iPhone with a non-iPhone charging cord to see what I mean). For that reason, the good folks at Libsyn have devised a way that users of their interface can create a “Google Play Music” only feed - so you can submit to Google Play Music in a way that won’t be influenced in any way by the big Apple gorilla should it decide to throw its weight around as regards your podcast feed. If you’re a Libsyn user, just go to the “Destinations” tab in your dashboard and create a new one. You’ll see the button for “Google Play Music.” Click it and do the dance. The result is a new RSS feed URL you can submit directly to Google Play as I’ve just instructed. iHeart Radio iHeart Radio is a podcasting app and SO MUCH MORE. It’s actually (as the name implies) a way to stream internet radio of all kinds, including events of various sorts. Here’s the scoop on iHeart Radio. You can’t submit your show to it directly and it does NOT pull from the Apple Podcast ecosystem. So how do you get into iHeart Radio? You have to have a relationship with someone (a company) who CAN get you into iHeart Radio. At this point, I only know of two options. #1 - Libsyn If you are a Libsyn user, you’re in - almost. Your show has to be regularly publishing for at least 2 months before you are eligible to be submitted to iHeart Radio. You also have to be using the Libsyn destination feed functionality to make it work. Once you’ve been publishing long enough, you’ll see iHeart Radio as an option in the destinations tab. Click the “Add” button and jump through the hoops.   #2 - Spreaker I have to say right up front that I’m not a Spreaker customer or user so the following instructions could be a bit wonky. But after researching things this is what I understand you need to do to submit to iHeart Radio through Spreaker... From your show’s settings, go to Spreaker’s Content Management System. Choose your show, and click the yellow EDIT button. Select iHeart in the menu that appears on the left and click the SUBMIT button. After clicking it, you'll be asked to accept the Terms and Conditions, and then submit your show to iHeartRadio. And if you’re a visual type person, here’s a great screencapture-style tutorial of how to do it from the good folks at Spreaker. So that’s how to use your connections to get into iHeart Radio. Lisn This is a pretty interesting directory. It’s been described as Podcast Directory meets Pinterest. Interesting indeed. And from first glance it has a TON of well-known and popular shows in the directory. And I didn’t even know about this one until I began researching. And the submission process couldn’t be simpler. Submitting your podcast to Lisn Go to the Lisn homepage Click on the top right-hand “hamburger” menu Choose the “Upload” option In the big, black field that says “Paste URL here” - paste your RSS feed URL there ;) Click on the upload cloud icon below the field You should see a green text success thingie that tells you to wait 12 to 24 hours for your show to appear Lisn up - that was EASY! Listen Notes I checked out the ListenNotes.com page during October, thus the site had a pumpkin in its logo. Funny. Reminds me of stuff Libsyn does around holidays. Anyway… Listen Notes is a fairly new podcast search engine that claims to be “...like Google, but for podcasts.” A self-funded software engineer from San Francisco, Wenbin Fang created the directory and it appears to be working fairly well (the site touts over 380,000 podcasts listed as of October, 2017). So, it seems beneficial to me to get listed on the directory. Who knows, it could become my #1 means of being discovered! How to get your podcast listed in the Listen Notes directory Go to www.Listennotes.com Choose the “submit” option way at the bottom (see image Once the page that opens, add your ITUNES URL for the podcast you want to submit (and be sure to copy over the http:// that’s already in the field so you don’t have problems) Enter your email address if you want to be notified when your podcast is added to the directory Click the blue/green-ish “submit” button That. Is. it. Player.FM Player FM is a multi-platform app for podcasting that even works offline. You can connect it to your TV. You can access its curated catalogue (not sure exactly HOW its curated) to find niche topics and interesting stuff. And the app costs nothing. Zilch. Nada. With no ads. There is an upgrade but with a free app this good, there are already tons of subscribers. But you’re a podcaster… so it would be great for you to get your show in front of all those people. Here’s the submission process for the Player.FM directory. Go to this link: https://player.fm/importer/new Enter your RSS feed URL in the big box (see image below) Hit the “Import” button. That was the easiest thing I’ve done all day. Podbean If you don’t know about Podbean, you’re in for a treat. I have met a person or two who works over there and they are doing some great things for the Podcast-o-sphere. Podbean is a podcast publishing service that offers both free and pay-for podcast publishing packages, so if you’re in the market for free check them out. Just keep in mind, free means there are things you might want that you won’t get. ;) Like any podcasting service or media host, Podbean offers publishing tools, stats, and more. But they also have their own directory, which anyone can get into. The benefit is that anyone who uses the Podbean App would then have access to your show - even though it’s not hosted with Podbean. Sounds smart to me. And it’s not that difficult. Here’s how to get your show listed in the Podbean Directory Click this link to create a free account (you can do so by creating a login or using Facebook or Google Plus) Create a Username for yourself The page should redirect to the submission page Enter your RSS feed URL in the space provided (be sure to remove the https:// stuff - Podbean includes it by default Your show is included immediately - yes, I mean immediately. Check out the image below Wow. Those Podbean folks aren’t playing around! Podcast Blaster As far as I can tell, the Podcast Blaster site has been around for a while. Their last blog post was published in 2007… so, that’s a sign of longevity, but I’m not sure what it says for the site’s ability to keep up with the times. Anyway… I debated about whether to include Podcast Blaster in this list or not. So I decided to peruse the site a bit. What made me decide to include it was two things: #1 - Submitting a podcast is easy, immediate, and trouble-free (once you figure out how to do it) #2 - This… I don’t know if it’s true… I just know it’s a number that got my attention. So I thought I’d include Podcast Blaster just in case it IS true (and is being updated). So here’s how to get listed in the Podcast Blaster Directory Go to this URL to add a podcast Paste your RSS feed URL into the field where it says, “Add podcast feed to directory” Hit the “Add Podcast” button. You’re done. It was so easy, I did it 3 times! And when I clicked on the link for “Latest Podcasts,” here’s what I saw… So something is being updated regularly… RadioPublic RadioPublic is both an app and a directory. It claims to have over 250,000 podcasts listed. That’s impressive. So it appears to me it’s a decent place to get your show listed. Nothing more to say about it than that - and that they have a pretty snazzy looking submission form - that requires you to enter a lot of stuff other forms don’t. But, so it is. Submit your podcast to RadioPublic Visit this page to start filling out the form Enter the name of your podcast Enter your email address Enter your RSS feed URL (be sure to copy over the default http:// stuff if you need to Then the form asks for the link to your podcast in iTunes (now Apple Podcasts) - that could be a problem for you if you don’t know how to find it. So here you go… Search for your podcast in iTunes - then hover over the cover art image and right-click (see below) Copy the link So back to the submission instructions… Paste in your iTunes link (again, copy over the http:// if you need to) Type in your website address. If you don’t have a website, it might blow up ;) Answer the question about the best way to order your episodes (interesting) Hit the submit button. That’s it. A bit long and belabored, but worth it. I think. Spotify: It’s possible, but you have to be patient - and it’s not guaranteed You’ve likely heard that Spotify is now including podcasts in its listings. And you’d be absolutely right to think it would be a good thing to get your podcast into their directory of audio resources. It is a big player when it comes to streaming audio. As of 2016 Spotify accounted for 40% of all streaming audio subscriptions. Wow, that’s a big bite of the pie! So, you tell ME - do you want your show to be in Spotify? That’s what I thought. Now I have to pause for a moment and thank Todd Cochrane, CEO over at RawVoice, the parent company of Blubrry for making me aware of the fact that Spotify has a way for pod casters to submit their shows. Thank you Todd. You’re a peach. So, let’s talk about submitting your show to Spotify... Before we get too far into this, you need to know there’s a catch. OK, it’s not quite a catch, it’s more of a caveat. Unlike the other directories or services, the powers-that-be at Spotify make it clear right up front that you can submit your show to them, but that your submission doesn’t guarantee that your show will indeed be chosen for inclusion in Spotify. IMAGE HERE So there’s that. But I think it’s worth a try anyway. Here’s how to do it. Go to this weblink: https://docs.google.com/forms/d/e/1FAIpQLSfKJ76t_tPV2jugdX14NeajSfp7EV0hcgjVki1GEGuoeyJvDw/viewform It’s a Google form. Interesting, I don’t recall another submission process being done with a Google form. And you’ll notice right away that Spotify is making it clear that your submission may or may not be included in their directory of shows. The cool thing about this submission process is that you can submit more than one podcast at the same time. So rather than go through every form I’m just going to tell you that it’s fairly simple to do and it’s definitely worth your time. Should the Spotify authorities deem your podcast worthy enough for inclusion, your show would be exposed to all kinds of potential new listeners. Submit your podcast to Spreaker - even if you aren’t a Spreaker user Spreaker is doing some very interesting things in the podcasting space. Including a pretty cool desktop and mobile app for recording called Spreaker Studio. It’s pretty impressive. And typically, if you want to be included in the shows listed in the Spreaker App, you need to be a Spreaker customer. But… I know a way. :) Rob Greenlee is a podcasting veteran - podcasting before podcasting was even a thing. Seriously. He now works for Spreaker as Head of Content, and he’s been a guest on my podcast (episode 64). Rob told me he’d be willing to do some “additions” to their directory - to be listed in their Android and IOS Spreaker apps. He calls them “Pass Through Submissions” Here’s how to submit your podcast to Spreaker as a Pass Through Submission Send a kind email to Rob.Greenlee(at)Spreaker(dot)com Ask him to kindly include your podcast(s) in Spreaker as a “pass through” submission Include your RSS feed URL That’s it. Rob’s a peach of a guy. Stitcher Stitcher is likely the main directory for Android devices, though it is available on IOS devices and PCs as well. Over 65,000 shows are available to stream. Stitcher’s process is a bit different and a lot the same. You’ll have to sign up to be what they call a “Content Provider” and then follow a few additional steps. Sign up to submit your podcast to Stitcher Go to the Content Provider page and scroll to the bottom to sign up Once you are signed up - you’ll need to go to the Partner Portal to submit your show In the blue-ish form (see below) you’ll enter your show name Enter your RSS feed URL Choose your language Choose a category Tell how many listeners you currently have Include your Twitter handle Include your Facebook page And enter your desired keywords Tick the box to agree to the Terms of Use Click the blue “Continue” button A window will pop up for you to review your submission Click the “Submit Application” button The Podcast Source (Libsyn’s Podcast Directory) Most of you know Libsyn as an amazing podcast host. But they also have their own directory that feeds their Libsyn app exclusively. Here’s the good news: If you’re a Libsyn customer, you can likely skip this one. But I suggest you check to see if your show is included - one of my shows hosted on Libsyn was not. If you are not a Libsyn customer, you can still get into the directory. And it’s well worth your time to be included. That’s some good news, right? How to submit your podcast to The Podcast Source Directory Go to the Podcast Source App submission page Enter your RSS feed URL Enter your email address Click the green “Submit” button You’re all done. Now you can just wait eagerly for the email from the fabulous Libsyn team that tells you that your show is now included in their app directory. Tunein Tunein is another of those apps that has tons of content, including audio books. It’s becoming more and more popular from what I can tell so it’s worth the effort to make sure your show is included in their directory. And getting into the Tunein directory takes a bit more form-filler-outing than I like, but it’s their process so you have to do it their way. How to get your podcast listed in the tunein directory You’ll need to navigate to this contact page for tunein Enter your email address Enter your podcast title Enter y our host name Enter your RSS feed URL Enter your podcast logo (1200px X 1200px) Enter a banner image (1224px X 300px) Select your country Select your language Enter your website address Enter 3 genres (I wasn’t sure what they wanted here, so I guessed) Enter your “station” email (????) Enter your phone number Enter your Twitter handle Enter comments if you wish Tick the box to accept the terms Click the black-ish “Submit” button Wow. Just wow.  

Over the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women’s Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible! I was there to moderate a workshop on how to build a thriving community. We had several hundred women joining us and we were so excited to talk with so many people about this topic. For those of you who don’t know, locally, I am one of the founders of a local group called the Women’s Forum of Coastal Virginia. And when I presented this idea, of helping other people create their own communities, their own tribes, I wasn’t sure if my group or the conference organizers would agree this was a worthy topic. But they all said yes, and we got the chance to tell our story. What you'll learn in this episode: *The reason we decided to create The Women's Forum of Coastal Virginia *How we found like-minded people to be a part of the founding team *How we make it work, since we're all volunteers! *The six steps we took to build this thriving community Click here to download the pdf, "6 Steps to Building a Thriving Community." Links mentioned in this episode: *Interview with Todd Cochrane, the CEO of RawVoice (podcast hosting service Blubrry) *STANDOUT with Cheryl Tan Community on Facebook *The Women's Forum of Coastal Virginia Facebook page Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

Over the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women's Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible! I was there to moderate a workshop on how to build a thriving community. We had several hundred women joining us and we were so excited to talk with so many people about this topic. For those of you who don't know, locally, I am one of the founders of a local group called the Women's Forum of Coastal Virginia. And when I presented this idea, of helping other people create their own communities, their own tribes, I wasn't sure if my group or the conference organizers would agree this was a worthy topic. But they all said yes, and we got the chance to tell our story. What you'll learn in this episode: *The reason we decided to create The Women's Forum of Coastal Virginia *How we found like-minded people to be a part of the founding team *How we make it work, since we're all volunteers! *The six steps we took to build this thriving community Click here to download the pdf, "6 Steps to Building a Thriving Community." Links mentioned in this episode: *Interview with Todd Cochrane, the CEO of RawVoice (podcast hosting service Blubrry) *STANDOUT with Cheryl Tan Community on Facebook *The Women's Forum of Coastal Virginia Facebook page Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

Todd Cochrane is the CEO of Rawvoice/ Blubrry and the host of Geek News Central Podcast. He is the founder of the People’s Choice Podcast Awards and wrote the first book on podcasting. During the episode, Todd will explain how your downloads are calculated, what stats you should analyze, and how to adjust to the demographic of your listeners. Learn ways a small niche show can find podcast advertising deals and even get started with affiliate commissions. Listen to the end for ways you can strategically pitch advertisements during your show. Listen to PN 9 on iTunes.     PN10 Show Notes: Todd's Links: Todd@blubrry.com Create.blubrry.com Geeknewscentral.com Rawvoice.com   Discussed: Godaddy.com   My Podcasting Gear: Shure SM58-LC Cardioid Dynamic Vocal Microphone Shure Foam Windscreen Focusrite Scarlett 2i2 > Hire A Podcast Ninja    Time Stamps: Starting Rawvoice and Blubrry partnership - 01:22 Importance of tracking statistics accurately - 04:16 Downloads on shared IP addresses - 08:24 The global standard of calculating statistics - 11:25 What stats should you analyze? - 15:28 Android vs. Apple listeners - 19:35 Increasing your downloads - 23:49 When should you set up an ad deal? - 29:13 How small niche shows find podcast advertising deals - 34:37 Getting started with affiliate commissions - 43:36 Strategically pitching advertisements during the show - 47:25   Enjoy this episode? Share it with friends!   NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.

Todd Cochrane talks about how important it is for emerging leaders to be exposed to a wide range of leadership. Todd is the founder and CEO of RawVoice and its subsidiary Blubrry. He was inducted into the Podcast Hall of Fame in 2015.

The Podcast Influencer: The Advertiser's New OpportunityWed. April 26| 3:00 PM - 3:45 PM | Advanced Advertising TheaterThe podcast ad market is projected to crack $200 million in 2017, according to Bridge Media Research as major publishers, content creators and 'personalities' rush to get into the game. Why are brands finally investing and what's the story behind this ondemand audio explosion ? What are the tech platforms that are changing consumers behaviors and driving it's popularity? We'll talk to media companies and podcasters who are deep in the heart of this explosion. Featuring representatives from the largest podcasting companies in America, discover everything you need to know about the state of podcasting in 2017.

The Podcast Influencer: The Advertiser's New OpportunityWed. April 26| 3:00 PM - 3:45 PM | Advanced Advertising TheaterThe podcast ad market is projected to crack $200 million in 2017, according to Bridge Media Research as major publishers, content creators and 'personalities' rush to get into the game. Why are brands finally investing and what's the story behind this ondemand audio explosion ? What are the tech platforms that are changing consumers behaviors and driving it's popularity? We'll talk to media companies and podcasters who are deep in the heart of this explosion. Featuring representatives from the largest podcasting companies in America, discover everything you need to know about the state of podcasting in 2017.

Podcasting has become a very popular medium that can be effectively utilized by churches and non-profit organizations for messaging, training, and for a variety of ministry purposes. In this episode, Kenny interviews Todd Cochrane, the CEO of RawVoice (parent company of Blubrry), about all the important things any podcaster ought to know before launching a podcast and how to continually get better as your show grows. E-mail Todd at todd@blubrry.com Follow Todd on Twitter @geeknews Check Out Todd's Podcasts: Geek News Central New Media Show Conferences: Proclaim Podfest Podcast Movement Microphones & Accessories: Audio-Technica ATR2100-USB Blue Yeti Pop Filter Software: Audacity Adobe Audition Garage Band (Mac-only) Auphonic Hosting Systems: Blubrry Spreaker Wordpress Plugins: Powerpress Jetpack Yoast SEO Disqus Articles About Podcasting: The Most Important Podcast Directories of 2017 Blurbrry Podcasting Manual Skype Recording Software: Almoto Evaer Ecamm Recorder (Mac-only) Other Recording Software: Uberconference Call Recorder for iPhone Royalty-free Music Sources: BenSound Premium Beats Podcast Players: Blubrry Native Player Simple Podcast Player Pat Flynn's Smart Podcast Player Tune-in Radio Player Tune-in Player Embed Code Generator (Embedly)    

This episode of the PowerPress Podcast was a little different. Todd Cochrane, CEO of RawVoice and Blubrry, joined MacKenzie to talk about advertising on your podcast. It's been a topic that they've wanted to talk about for a while now and you get the inside scoop on how it works with Blubrry. News kind of took a hit this week on the podcast, but MacKenzie got in her podcast chronicle of the week as well. Leave us a review for PowerPress! The iTunes explicit / clean setting... As we mentioned before, the setting has changed. It applies to the entire program (also referred to as the RSS channel) as well as to the episodes (also referred to as RSS items). iTunes has rolled out an update to their podcast directory that now strictly displays, either a 'clean' or 'explicit' tag next to each podcast program listing, as well as next to each episode. The previous behavior allowed for a 3rd option, which was the ability to not specific clean or explicit. Most podcasters selected the 'no' option for the explicit which displayed nothing. The belief was that the 'clean' tag was intended for content that was safe for all ages and if you show wasn't intended for children, it didn't matter. Now it does. Please take a moment to review your PowerPress setting and make sure you have 'clean' or 'explicit' selected in your settings under iTunes. Intro and outro music provided by Phonophage Show notes: Email Todd Cochrane MacKenzie.Bennett@rawvoice.com Blubrry Advertising

" I want to be known as a disruptor." - Todd Cochrane Todd Cochrane - CEO of RawVoice / Blubrry Todd Cochrane Podcast Hall of Fame Inductee is the producer of Geek News Central since October 2004. Cochrane is also the co-host of the New Media Show, and is the founder of the People’s Choice Podcast Awards. In 2005, Cochrane wrote “Podcasting the Do it Yourself Guide,” the first book on podcasting. Cochrane is the CEO of RawVoice / Blubrry, representing 35,000 media creators and podcast networks. RawVoice provides Podcast Statistics, Hosting and Advertising opportunities. Cochrane lives in Honolulu, Hawaii, and is married to Shoko Higa Cochrane. They together have four children. Connect With Todd: RawVoive.com | NewMediaShow.com | Blubrry.com | GeekNewsCentral.com @RawVoice   Subscribe to the Outlier Newsletter: Click Here If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher Brought to you by: OUTLIER ENTREPRENEURS CLOSED FACEBOOK GROUP Request Invite

I love listening to podcasts. Pick a topic, choose a show, listen when you want to. The format allows you to get to know the hosts and the interviewees. It's why I have wanted to create my own show. In fact in 2015, I created two of them. The first one outlines the steps you can take to get media exposure for yourself or your company. You can listen to those episodes here. The second one allows me to ask questions - a lot of them. The entrepreneurs I'm talking with are standouts in their industries - tech, marketing, communications, product licensing - and they have agreed to share their strategies to success. I'm so thrilled to have Todd Cochrane on the show. He's a podcaster, the creator of GeekNewsCentral, a blogger, and the owner of RawVoice, which is well known for its Blubrry Powerpress plug-in for podcasters. What you will learn in this episode: *How Todd transitioned from a career in the military to becoming a successful entrepreneur *The different ways a podcaster can make money, and Todd outlines how he has turned a passion into a business *The step-by-step strategy Todd used to grow his audience and develop a raving fan base *How Google fuels his business *What he does to consistently attract tens of thousands of visitors to his website every day *What he did to build a profitable business (doing what he loves) in 9 months *How he used his ohana (Hawaiian for "family"), meaning his audience, to build his company *How one particular yearly conference has led to a goldmine of contacts, website traffic, and customers *How the podcasting world is evolving and what skills you need to succeed in it Links mentioned in the show: Reach Todd Cochrane via email: ceo@rawvoice.com Connect with Todd via LinkedIn here Todd's website: geeknewscentral.com Hosting & stats tools for new podcasters: blubrry.com Use this code: blubrry005 for a free month of service

This week Jessica Rhodes and I bring you the unedited interview with Todd Cochrane of RawVoice and Blubrry Podcasting. Todd is a 10-year vet of the podcast industry and has invaluable insight into the past, present, and future of podcasting. Enjoy!

First, beating a herd of dead horses Today, I want to beat some dead horses. In case you are a new listener (and I’ve had a good blast of new listeners lately, welcome) I want to go over some of the things that should be common knowledge by now. But first…. A disclaimer: *** Even though I am part of the Blubrry and RawVoice support team, the advice given here is MY educated opinion based on 10 years of podcasting and is given freely and without regard to my relationship to any podcasting host or service and would be the same if I didn't have that relationship. *** Now some news News: Soundcloud Podcasting is out of beta (open to everyone) http://techcrunch.com/2015/04/28/soundcloud-opens-its-podcasting-features-to-everyone/ Sarah Koenig makes Time’s Top 100 influential people. http://time.com/3823276/sarah-koenig-2015-time-100/ Podbean now allows 301 redirects of feeds! (from Daniel J. Lewis from the Audacity to Podcast) "Just wanted to let you know we've already updated the 301 redirect feature, so it is now available for Podbean users wishing to easily redirect their feeds when moving to a new service." ----------------- Feedburner Feedburner is the best of 2006 technology. While it does still work, it causes more problems than it solves. I think the word is getting out there that you don’t need feedburner to podcast, some “gurus” still say to use it. It used to be the #1 support question but now it’s down to maybe #10. Not that Google has fixed anything, just podcasters are getting smarter about it. (I will take *some* credit for that). Along with my Colleagues Dave Jackson of the School of Podcasting, Daniel J. Lewis of Audacity to Podcast and Todd Cochrane of The New Media Show, Geek News Central and the CEO Of Rawvoice Inc. (parent company of Blubrry) FREE hosting We had another “Free” podcast hosting outfit pop up last week. Podcasts.com (Great domain). Just remember, if the service is worth money and you pay nothing, you are the product. Podcasts.com is owned by http://www.emergemedia.com/ which also has the great domains Translate.com, brands.com and a bunch of other high profile domains. My guess is there are only into it for the money and will figure out that free is a lousy business model. Other companies have tried this and failed. Mevio.com (Podshow), Podango.com and a few more. iTunes RELAX - iTunes listings are what they are, you should worry about keeping your RSS feed healthy. The rest will follow. Category Podcasting I had an episode of QuickHits about this and I’ve talked about it here, but Unless you have a need for it, don’t use it. Use channels or post types instead. ---------------- Top 6 things to keep your wordpress podcast healthy 1, Make sure you are on a good webhost. Godaddy LINUX, BlueHost (use my link), dreamhost and many others. Just make sure you can install wordpress from the control panel. 2. Keep everything updated as soon as an update is available. There was a Wordpress problem lately, so if you haven’t updated, do it. 3. Don’t get too fancy. Make sure your podcast works before you worry about how the website looks. If you HAVE to have a complicated website, maybe you should install a second wordpress install to power your podcast. This also includes keeping the number of plugins low. The more plugins the more stress you are going to put on your webserver. 4. Test everything when you add a plugin, update a plugin or update wordpress. Here is my checklist for double checking things are working: Do the episodes still play Look at your RSS feed in FIREFOX (other browsers won’t work as well) and see that the title and artwork are correct. Also make sure each post has a media file. Every so often, go to your blubrry listing, itunes listing, stitcher listing and any other directories you are in and make sure everything looks good and is up to date.

Todd Cocheran served 24+ years in the US Navy retiring as a Senior Chief.  Today Todd is an entrepreneur.  He is the CEO of RawVoice a media company which works with and represents 30,000 audio and video content creators. Todd is a Podcasting Pioneer.  He started his podcast Geek News Central in 2005 and has over 1000 episodes published.

Today I wanted to take a few minutes and re-introduce myself and this show for the many new listeners that have joined in the last few weeks that might not have gone back to the old Podcasting Tech Coach intro show. First off, Who am I? I'm Mike Dell.  Not the guy that started Dell Computer company, but the one who has been podcasting for 9 years on various shows.  I am located in Northern Michigan and do my show from a squeky desk chair in the basement of a 1940's log cabin  in the woods along the shores of Lake Michigan. I started my first podcast, The Benzoid Report, (named for the county I lived in at the time called Benzie)  in Summer 2005.  I started it using a $10 headset mic with my old Dell laptop.  It sounded awful! (at first) but got better with time and experience. If anyone has copies of the first 40 or so Benzoid Report podcasts, let me know.  That podcast is still around at Mike Dell's World and is over 200 episodes now.  I don't do that one too much, but every once in a while when the mood strikes.  (www.mikedell.com) The second podcast that I did, I did with a co-host and it was called the Ham Radio Podclass.  It's where John Martin and myself helped people pass their US Amateur Radio (Ham) license tests.  That one was very popular and we had 1000's of people email us their new callsigns after they passed the tests.  Due to the work involved with producing that one and the fact the FCC changes the question pool (and the subjects covered in the test every 3 years) we quit doing it.  If anyone is interested in downloading the episodes, they are still available at http://geekofthenorth.com/ham-class-files/ for the Tech and General.  Lots of good information there, but a bit outdated. My wife and I did a podcast called “Strange Today” which was a daily podcast about strange history.  We did it for a year.  That was enough.  I don't recommend doing daily podcasts unless you REALLY have a commitment to doing one.. Even if it's short.  Ours almost never went over 5 minutes, but was still a lot of work to keep going.   That one is in the bit bucket. I did another Daily , turned weekly called Aviation History today and then Aviation History this week.  That is another one that I didn't save any episodes of. I had / have a tech podcast called “Geek of the North”. I've podfaded it, but it still exists at geekofthenorth.com and it may come back someday.  I'm keeping the site online in case. I'm sure I'm missing a few shows I've done, but that's the main list. What makes me qualified to give advice?  Well, it's quite likely, if there is a mistake to be made, I've made it.  If I didn't make it myself, I've helped other podcasters undo their mistakes. For 5 years now, I've been the tech support guy for Rawvoice, Tech Podcast Network and Blubrry.  I have answered 1000's of questions from podcasters both about Rawvoice services and podcasting in General.  I've also consulted with a bunch of podcasters to get them started in podcasting on my own.  People pay me to get them out of trouble. What is this show all about? Well, about 2 years ago, I thought it would be a good idea to have a podcast about the technology of podcasting.  The plan was to take the questions I was getting at blubrry/rawvoice and answer them in podcast form.  It took me almost 2 years to get to episode 12.  The problem was I wasn't doing it my way.   This show was never the official blubrry support podcast or anything like that, but it was too focused on tech issues.  When I rebranded to The Podcast Help desk, I figured I would branch out more and discuss anything that has to do with podcasting that will help people learn about podcasting.  Sure there are lots of podcasts about podcasting out there already, and they are great.  I want to put my spin on it.  If you notice, I have a very down-to-earth view of podcasting and a rather laid back style.  I'm not going for the slick radio show type program.

This week I'm going to answer a bunch of different questions that have come up over the last week or so. Q:  My RSS feed looks funny.  I want it to look good like a web page. A: An RSS feed is supposed to look funny!  :)   It was never supposed to be looked at by humans.  Feedburner (back in the day) tried to make it human viewable and they did a good job.  But as I always say:  You don't need feedburner to podcast and don't worry how you RSS feed looks. Worry about how it works. RSS feeds are the lifeblood of a podcast.  The format of the feed tells directories such as iTunes and others how to present the information.  The important things are the tags in the feed.  There are iTunes tags and other tags that give feed readers and directories the info they need to populate certain areas such as title, RSS2 image and so on. The best way to look at your feed and to verify that it will work is first to look at it in firefox.  Firefox also does a sort of feedburner type thing when it comes to displaying a feed in a more human friendly way. The second thing is to use FeedValidator.org.  Even though this site hasn't really been maintained, it is a good way to make sure things check out correctly.   If your feed checks out, you will get a Congratulations! This is a valid RSS feed. You will also get some recommendations.  You can ignore *most* of this as this is where feedvalidator shows it's lack of updates.  If you are using powerpress (as you should) it will complain about the Ravoice Namespace… Ignore this. Other things that can cause feedvalidator to fail your feed is the iTunes order tag.  This is where you can have iTunes put your into episode at the top of the listing so people will hear this one first no matter how many other podcasts you have.  Feed validator doesn't know about this tag and will say your feed is invalid.   Ignore this as long as it doesn't have any other problems showing. Q: I'm just setting up my Wordpress / Powerpress website for podcasting and when I try to validate my feed, it comes up 404. A:   This is quite normal.  A 404 error means “page not found” or more accurately, file not found.  The way powerpress and wordpress work is that they generate the feed on the fly.  Instead of a static feed (like I use here) the feed doesn't get “written” until someone asks for it.  If you try to go to a feed with no items in it, there will not be a file there or will there be a file generated.  You have to have at least ONE podcast episode published to your site before the powerpress podcast-only feed will be there.  If you have posted your first episode and the feed still comes back 404, then double check that you have the right feed address. If you do, make sure you have your podcast media file in the post correctly. Other things that can mess up your feed are other plugins or your theme.. To troubleshoot, deactivate ALL plugins other than powerpress and change to the stock Wordpress theme.  IF the feed comes back, go to your normal theme.. If the feed is still there, turn on your plugins one by one until the feed goes away again. That will be the one you need to delete or find an alternative for.   Also, it's a good idea to email me (mike [at] Rawvoice.com) so we can troubleshoot and see if there is a workaround for that plugin working with powerpress.  We have been lucky so far, there has only been a few that have caused problems like that. Q:  I'm moving my podcast to another site. How do I move the RSS feed that everyone is subscribed to from the old site to the new site? A: As with most things, there is more than one answer to this one. If you are moving from one website you own to another one you own, a 301 redirect of the old feed to the new feed.  (listen to episode 14 for details on a 301 redirect).  One thing is you need to move all the posts from the old site to the new site before the 301 is in place and relink the episodes to your media on each post.

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