Podcast Insider

If you've ever hit record and immediately felt your heart race, you're not alone. Sitting behind a microphone can feel surprisingly vulnerable — even if you're completely comfortable talking in everyday life. The truth is, confidence in podcasting doesn't magically appear. It's built over time, shaped by repetition, structure, and a willingness to grow in public. In this episode, we're breaking down what actually creates confidence behind the mic — and why feeling a little awkward at first isn't a red flag… it's part of the process. Today’s Hosts: Dave Clements and MacKenzie Bennett Building Confidence as a Podcast Host 1. Confidence Isn't a Personality Trait — It's a Skill A lot of people assume confident hosts are naturally outgoing or extroverted. That's not always true. Some of the most confident podcasters are actually introverts who simply learned how to get comfortable in their format. Confidence grows from repetition and familiarity. What actually builds it: Clear episode structure Recording often enough that it stops feeling “new” Regular publishing cadence The mic feels intimidating when it's unfamiliar. It feels normal when it's routine. 2. Your First Episodes Are Supposed to Feel Awkward There's this pressure to sound polished immediately. But early episodes are where you discover: Your pacing Your tone Your rhythm Your transitions If you wait to feel confident before publishing, you'll wait forever. What actually works: Accepting that improvement happens publicly Measuring progress over perfection Letting your audience grow with you No one starts smooth. They become smooth. 3. Structure Reduces Nerves Most hosting anxiety comes from uncertainty. “What do I say next?” “Am I rambling?” “Did that make sense?” A simple outline can eliminate most of that. What actually works: Bullet points instead of paragraphs A defined beginning, middle, and end Knowing the purpose of the episode before recording When you know your direction, your delivery improves automatically. 4. Stop Performing — Start Talking Many hosts tense up because they think they need to “sound like a podcaster.” But your audience isn't looking for a performance. They're looking for connection. What actually works: Imagining one listener instead of a crowd Using conversational language Letting small imperfections stay in The more you sound like yourself, the more confident you'll feel. 5. Confidence Comes From Consistency You don't build confidence in a single episode. You build it by showing up repeatedly. The more episodes you record: The less you overthink The less you second-guess The more you trust your instincts Over time, the microphone stops feeling like a spotlight and starts feeling like a tool. And that's when confidence really settles in. For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion. Share your feedback at surveys.blubrry.com/podcastinsider. Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

Your podcast doesn't need to be massive to make money — but it does need a strategy. Monetization isn't one-size-fits-all, and most independent podcasters are building income in smarter, more diversified ways than people realize. Podcast Monetization Myths 1. Myth: You Need Huge Downloads to Make Money A common misconception is that monetization only starts when you hit tens of thousands of downloads per episode. In reality, smaller, niche podcasts often monetize more effectively because they serve a highly specific audience. Advertisers, sponsors, and even your own products perform better when your listeners are clearly defined and highly engaged. A focused audience of 500 loyal listeners can be more valuable than 5,000 passive ones. What actually works: Niche positioning Audience trust Clear listener intent 2. Myth: Sponsorships Are the Only Way to Monetize When most people think “podcast monetization,” they think ads. But independent podcasters are generating revenue through multiple streams: Listener support (memberships, donations, premium content) Affiliate marketing Selling their own services (coaching, consulting, speaking) Courses or digital products Events and community access For many shows, sponsorships are just one piece of the puzzle — not the foundation. What actually works: Diversifying income instead of relying on a single source. 3. Myth: Monetization Should Happen Immediately There's pressure to “make money fast,” especially for new podcasters. But monetization works best when it's built on trust. If your audience doesn't yet understand who you are and why you matter, revenue efforts will feel forced. The most sustainable monetization happens after: Consistent publishing Clear messaging Audience feedback and engagement What actually works: Building value first. Monetizing second. 4. Myth: More Ads = More Revenue Overloading episodes with ads can damage listener trust — especially for independent creators. Listeners stick around because they trust you. If monetization disrupts the listening experience, it can hurt long-term growth. What actually works: Relevant sponsorships Honest endorsements Clear alignment with your audience Quality beats quantity. 5. The Real Monetization Formula for Independent Podcasters Successful independent podcasters usually follow this pattern: Define a clear audience Build consistent, valuable content Identify what that audience already spends money on Align monetization with that need Monetization works best when it feels like a natural extension of your show — not an interruption. Your podcast isn't just content. It's a relationship. And relationships are what create revenue opportunities.

Branding Your Podcast Your podcast brand is the story you're telling before a listener ever hears your voice. It's built through your artwork, your title, your description, and the tone you use everywhere your show shows up. Today, Blubrry discusses how, when and why you should change up your podcast branding. Today's Hosts: MacKenzie Bennett and Aaron Hope 1. Branding Is More Than Just Artwork Your cover art is important — but it's only one piece of the puzzle. Your show name, episode titles, descriptions, and even how you introduce yourself all contribute to your overall brand. When those elements work together, your podcast feels intentional and trustworthy. 2. Consistency Builds Recognition Strong brands feel familiar. Using consistent colors, fonts, language, and tone helps listeners recognize your show instantly — whether they see it in a podcast app, on social media, or on your website. Consistency isn't about being boring; it's about being memorable. 3. Your Podcast Should Have a Personality Every podcast has a personality — even if it's accidental. The key is making sure that personality matches your content and your audience. Is your show conversational or polished? Playful or serious? Educational or storytelling-driven? Your branding should set the right expectations from the start.   4. Standing Out Doesn't Mean Following Trends Trends come and go, but clarity lasts. You don't need flashy design or gimmicks to stand out. The most effective podcast brands clearly communicate who the show is for, what it's about, and why someone should care — at a glance. 5. When to Refresh Your Podcast Brand If your show has evolved, your branding should evolve too. A refresh might make sense if your audience has changed, your topic has narrowed or expanded, or your current artwork no longer reflects the quality of your content.

Give Your Podcast Catalog New Life Your podcast back catalog is one of the most powerful tools you already have — even if you don't always think about it that way. Those older episodes aren't outdated. New listeners are finding your show every day, and for them, everything in your archive is brand new. Today's Hosts: MacKenzie Bennett and Mike Dell In this episode of Podcast Insider, we share practical ways podcasters can reuse, promote, and even monetize their existing episodes to grow their audience without burning out on constant new content creation. Why Your Podcast Back Catalog Matters Once an episode is published, it doesn't stop being useful. Evergreen topics, interviews, and educational episodes can continue attracting listeners months or even years later. Your back catalog is more than an archive — it's a searchable library of content that can: Bring in new listeners through SEO and podcast app discovery Keep listeners engaged longer by encouraging binge-listening Highlight your expertise and authority in your niche If your show covers timeless topics instead of breaking news, your older episodes may still be just as valuable today. How to Bring Old Podcast Episodes Back Into the Spotlight You don't always need to create brand-new episodes to grow your show. Instead, try: Resharing older episodes when they become relevant again Updating show notes with fresh keywords, links, and summaries for better SEO Mentioning past episodes in new episodes (“If you liked this topic, check out episode…”) Creating playlists or collections of your best or most important episodes for new listeners These small steps help listeners discover more of your content and stay subscribed longer. Refresh, Revisit, or Rerun — The Right Way Mike shares important technical tips for rerunning episodes: Always resave or rename audio files before reposting Add a short new intro explaining why the episode is being shared again Retitle reruns clearly so podcast apps accept them properly Instead of replaying an episode exactly as-is, consider recording a short update or revisiting the topic with new insights. Monetizing Your Podcast Back Catalog Your archive can also become a source of revenue. In this episode, MacKenzie and Mike discuss ideas like: Turning transcripts into a book or digital guide Creating a premium feed with older episodes behind a paywall Promoting older episodes that already include ads or sponsorships None of these are instant success strategies — but over time, they can reduce burnout, increase lifetime listener value, and create steady long-term growth. Use Your Data to Guide Future Episodes Pay attention to which older episodes continue getting downloads. Those topics often reveal: What your audience cares about most Which formats work best Where future content opportunities exist Your back catalog can become one of your best planning tools.

Podcast growth may remind you of a big scary thing staring at you from the corner of your bedroom, but it really doesn't have to be. You can plan a year of growth easily and that will help you move from constantly reacting to intentionally building momentum. When you zoom out and look at the bigger picture, it becomes easier to focus your time and energy on what actually matters. If you want your podcast to grow in a sustainable way, planning ahead is key. Today's Hosts: Dave Clements and MacKenzie Bennett Planning a Year of Podcast Growth Define What “Growth” Means for Your Podcast One of the biggest mistakes podcasters make is assuming growth only means more downloads. Growth can mean: Publishing consistently without missing episodes Improving content quality or production Building a more engaged audience Preparing for monetization or sponsorships Creating a workflow that feels sustainable Not every podcast has the same goals — and that's okay. Defining what success looks like for your show gives your growth plan direction instead of guesswork. Break the Year Into Manageable Phases Planning an entire year at once can feel overwhelming, which is why breaking it into smaller chunks works so well. Thinking in quarters allows you to focus without pressure: Some seasons may be about refining your foundation Others may focus on content consistency or visibility Later phases might center on monetization or optimization This approach gives you flexibility while still keeping your podcast moving forward. Plan Content With Purpose You don't need every episode mapped out months in advance — but having a content plan helps maintain consistency. A simple approach includes: Identifying a few core themes or topics Balancing evergreen content with timely episodes Leaving room for creativity and current events When your content supports your long-term goals, growth feels more natural and less forced. Focus on a Few Growth Strategies Trying to grow everywhere at once is a fast path to burnout. Instead, choose one or two growth strategies that fit your goals, time, and energy. Common growth strategies include: Guest appearances SEO and show notes Email lists or newsletters Social or video clips Community building Consistency with a few focused efforts will always outperform scattered attempts to do everything. Measure Progress Without Obsessing Tracking progress is important — but it shouldn't be stressful. Looking at trends over time instead of individual episode performance gives you a clearer picture of what's working. Regular check-ins help you adjust your plan and stay motivated without feeling discouraged.

 What's Happening in Podcasting: 2025 Highlights • The Growing Market & Shifts in Listener Behavior Podcast audience numbers continue climbing: in 2025, over 584 million people listened to podcasts globally, and consumption habits are shifting. Riverside At the same time, more creators are embracing video podcasts — blending traditional audio with video content, to meet changing listener expectations and platform algorithms. EMARKETER+1 The industry forecast remains strong: some estimates project the North American podcast market will expand significantly over the next decade. Yahoo Finance+1 • Business & Monetization Trends As competition grows, creators and podcast networks are exploring different monetization strategies — from subscriptions and listener support, to sponsorships and multi-format distribution. TechWyse Internet Marketing+1 But 2025 hasn't been smooth for everyone: Wondery — once among the leading podcast studios — underwent major restructuring, with layoffs and integration into broader corporate content teams. The Verge • Recognition & Cultural Shifts for Podcasts For the first time ever, Golden Globe Awards introduced a “Best Podcast” category, acknowledging podcasts' growing influence and mainstream cultural relevance. EW.com+1 The move signals a broader shift: podcasts are no longer a fringe medium, but a respected form of entertainment and storytelling on par with film and TV. • Platform Moves & Discovery Changes Spotify introduced new podcast-discovery features this year to boost podcasts' visibility — a sign of how platforms continue to fight for listener attention. TechCrunch Meanwhile, Apple Podcasts dropped its 2025 “Top Charts” and “Top New Shows” lists — giving creators and listeners a fresh look at what's trending globally and locally. Apple+1

Change can be scary — especially when your podcast format is “working well enough.” But doing the exact same thing every week can lead to burnout, stale content, and flat growth. In this episode of Podcast Insider, Mike and Dave dig into how to experiment with your show format without confusing your audience, tanking downloads, or losing the core of what makes your show work. Whether you're thinking about shorter episodes, new segments, rotating co-hosts, or even a full refresh down the road, this conversation walks through how to test changes in a thoughtful, data-informed way over time. Today's Hosts: Dave Clements and Mike Dell Why Even Good Shows Need Format Experiments If your show is “fine,” it can be tempting to leave it alone forever. But small experiments can: Keep you excited and creative as a host Help new listeners understand your show faster Make the content easier to binge and share Reveal what parts of your format actually matter to listeners Common worries podcasters have: “If I change anything, people will unsubscribe.” “My audience expects this exact structure.” “I don't have time to reinvent everything.” Breaking down the difference between: Tweaks (small adjustments, low risk) Experiments (intentional tests with a goal) Overhauls (big changes that need more planning)

Big audiences get the spotlight — but passionate, niche communities are where podcast success quietly thrives. In this episode of Podcast Insider, we dive into why smaller-focused shows are often more engaged, more loyal, and more profitable than broad, mass-appeal podcasts. Whether your show is about vintage guitars, homeschooling twins, paranormal tourism, or the science of sleep — the beauty of podcasting is that there's a niche for everything. We'll explore how creators can grow strategically by going narrower, not broader. Today's Hosts: Mike Dell & MacKenzie Bennett Why Niches Drive Stronger Communities When listeners feel like the show gets them, they become true fans. A niche focus leads to: More qualified listeners Deeper engagement and retention Better audience feedback and participation Fewer competitors in your space

Podcasting isn't just about entertainment — it's a platform for change. Whether you're raising awareness for an important issue, advocating for a marginalized community, or championing a nonprofit mission, a podcast can amplify voices and create real-world impact. In this episode of Podcast Insider, we explore how creators can responsibly, authentically, and effectively use their shows to inspire action. From storytelling that sparks empathy to partnerships that fuel momentum, your mic can be a catalyst for something bigger. Today's Hosts: Dave Clements and MacKenzie Bennett Why Podcasting Works for Advocacy Podcasts build trust — and trust leads to action. Advocacy-driven shows succeed because they: Create space for personal stories and deeper context Give underrepresented voices a platform Encourage ongoing conversation and education Convert listeners into supporters and volunteers

Podcasting connects people everywhere — and chances are, you already have listeners tuning in from around the world. Whether it's Canada, the UK, India, or beyond, international audiences bring new perspectives and opportunities for growth. In this episode, Dave Clements and Mike Dell talk about how to expand your reach beyond your home country, understand your international audience data, and make your podcast more accessible — no matter where your listeners are tuning in from. Today's Hosts: Dave Clements and Mike Dell How to Reach Podcast Listeners All Over the Globe Why Think Global? Expanding your reach can help your show grow faster and feel more connected: Attract listeners from different cultures and regions Gain fresh ideas, guests, and perspectives Build community beyond borders Appeal to international sponsors and collaborations Blubrry helps: Our IAB-certified podcast statistics show listener data by country and metro area — so you can see exactly where your audience is growing and tailor your outreach accordingly. Make Your Show International-Friendly A few simple adjustments can help your content resonate worldwide: Avoid slang or cultural references that might not translate well Mention your location early on for context Include global or universally relatable topics Feature international guests or highlight other regions' podcasting scenes Be mindful of time zones when scheduling live events or premieres Blubrry helps: With flexible publishing tools, you can schedule releases at times that work for multiple regions — keeping your show consistent and accessible no matter the listener's location. Language & Accessibility: Transcripts Matter Accessibility is key to growing your global reach — and transcripts are a major part of that. Make your show easier to follow for non-native speakers Help search engines index your content in more languages Create opportunities for translated versions of your episodes Blubrry helps: Our Transcripts Add-On automatically generates accurate episode transcripts that can be easily translated — making your podcast discoverable and inclusive, even for audiences who don't speak your language. Promoting Beyond Borders To reach and retain international listeners, try: Listing your show on global directories like Deezer (Europe), JioSavvn (India), Gaana (India) and Anghami (MENA countries) Using international podcast hashtags (#PodcastBrasil, #PodcasterIndia, #PodcastsUK) Sharing highlights or translated quotes on social media Collaborating with creators from other countries Blubrry helps: With Blubrry's platform, you can easily update episode metadata, add transcripts, and ensure your show looks professional and discoverable worldwide. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call for a tech checkup with Mike (mike@blubrry.com).

Even the most passionate podcasters hit a wall sometimes — especially around the holidays. Between planning episodes, keeping up with publishing schedules, and juggling real-life responsibilities, it's easy to lose steam. In this episode, we talk about how to recognize burnout before it hits, practical ways to refresh your creativity, and why taking a short break (like over Thanksgiving!) can actually help your show thrive in the long run. Today's Hosts: Mike Dell and MacKenzie Bennett Avoiding Podcast Burnout Spot the Signs of Burnout Early If podcasting starts to feel like a chore, you might be heading toward burnout. Common signs include: Episodes feel forced or rushed You dread recording or editing You're running out of topic ideas You compare your show to others instead of focusing on your own goals 

As the podcasting landscape evolves, creators are navigating an ever-growing list of listening platforms — each with its own tools, quirks, and agendas. From Apple's reliable open ecosystem to Spotify's algorithm-driven discovery and YouTube's growing push into podcasts, there's plenty to celebrate… and plenty to question. In this episode, Mike Dell and Dave Clements break down what these platforms are doing right, what they're getting wrong, and how independent podcasters can stay in control no matter where their audience listens. Apple, Spotify & YouTube: A Quick Breakdown Apple Podcasts – The Classic Choice ✅ Open RSS support (you stay in control) ✅ Trusted directory and wide listener base ⚠️ Analytics limited to Apple users only ⚠️ Subscription model benefits Apple, not every podcaster Spotify – Great for Discovery, But Closed ✅ Personalized recommendations and listener tools ✅ Expanding features like polls and Q&A ⚠️ Limited transparency in data and downloads ⚠️ Some episodes locked behind Spotify-only access YouTube – The New Contender ✅ Massive reach, great for visual storytelling - video is really in it's own moment ✅ YouTube Music's podcast section improving discoverability ⚠️ No native RSS integration (yet) ⚠️ Audio-only podcasters face upload barriers

Interviews are at the heart of many great podcasts — but asking the right questions takes more than reading from a list. In this episode of Podcast Insider, MacKenzie and Dave share tips for crafting thoughtful, engaging conversations that draw out your guest's best stories and insights. Whether you're new to interviewing or looking to refine your technique, you'll learn how to prepare with purpose, stay present in the moment, and guide discussions that truly connect with listeners. Today's Hosts: MacKenzie Bennett and Dave Clements How to Improve Your Interviewing Skills for Your Podcast Start with Curiosity, Not a Script A good interview starts with genuine curiosity. Instead of racing through a list of questions, focus on listening and reacting. Tips to improve your flow: Research your guest, but don't over-prepare. Ask one question at a time. Follow up naturally — not mechanically. Let the guest finish their thought before jumping in.

Finding Your Voice & What Keeps Listeners Coming Back Every podcast has a voice, but the most memorable ones have a personality. In this episode of Podcast Insider, Mike, Dave, and MacKenzie break down how your voice, tone, and delivery shape your show's identity. From finding your natural rhythm to maintaining authenticity without losing polish, we'll help you understand what keeps listeners coming back — and how to make every episode sound like you. Today's Hosts: Mike Dell, Dave Clements, & MacKenzie Bennett Your Voice Is Your Brand Your “voice” is more than just what comes out of the microphone. It's your presence, rhythm, and the way you approach your topics and guests. Ask yourself: Does my delivery reflect the energy of my show? Does it match my audience's expectations? Am I being conversational, or just reading at them? Your voice is the thread that ties every episode together — it's what listeners recognize and come back for.

This was Todd's last episode of Podcast Insider, recorded on September 4th. Todd poured his heart into Blubrry's show and into serving the podcasting community, and we're honored to share his final conversation here. We'll be returning to the podcast most likely around mid-October. In the meantime, we want to thank all of our listeners for standing with us as we grieve, reflect, and decide the best way to move forward with the show. Today's Hosts: Todd Cochrane and MacKenzie Bennett Planning Podcast Seasons Some podcasters, like Todd, prefer not to use seasons because they've seen how it can disrupt listener habits—especially with shows tied to weekly news or current events. But for many podcasters, seasons can provide structure, creative focus, and built-in opportunities to reset or experiment without losing momentum. The key is knowing your audience and your show's format, then deciding whether a seasonal approach will help you deliver content more consistently and sustainably. ✅ Start With the Big Picture Before you dive into episode ideas, take a step back and ask: What is the theme or goal of this season? Who is this season for—and what do they want to hear? How many episodes can you realistically commit to? Seasons don't have to be 10 or 12 episodes—some are just 3 to 6. The key is to choose a structure you can stick with and that your audience will appreciate.

Remembering Todd Cochrane, Podcast Hall of Famer and Blubrry CEO On this special tribute episode of Podcast Insider, we honor the life, legacy, and impact of Todd Cochrane — our co-host, Podcast Hall of Famer, founder of Blubrry and RawVoice, long-time host of Geek News Central, author of one of the very first podcasting books, creator of the People's Choice Podcast Awards, and co-host of The New Media Show for more than 13 years. Todd's contributions to podcasting were immeasurable. From launching one of the earliest shows in 2004 to championing open RSS feeds, podcaster independence, and fair monetization, he shaped the modern podcasting landscape. His leadership and conviction inspired countless creators, and his generosity left a lasting imprint on the global podcasting community. In this heartfelt conversation — originally recorded for The New Media Show — host Rob Greenlee (Podcast Hall of Famer) is joined by a panel of voices who knew Todd best and witnessed his extraordinary journey: Rob Walch, VP of Podcaster Relations at Libsyn and fellow Podcast Hall of Famer Mike Dell, VP of Customer Relations at Blubrry and long-time collaborator Adam Curry, Podcast Hall of Famer and co-creator of podcasting Together, they reflect on Todd's path — from his Navy service to becoming a respected leader and advocate in podcasting. They share stories of his tireless work ethic, his unwavering belief in independent creators, his innovation in podcast monetization and measurement, and his vision for the future of the medium. Todd's final episode of Podcast Insider, recorded shortly before his passing, will be released soon as a lasting part of his voice and dedication to podcasters everywhere. This episode is both a remembrance and a celebration of a man who helped build podcasting into what it is today. Todd's voice may be gone, but the mission he dedicated his life to carries on.

What separates a casual podcast from a “professional” one—and does it really matter in 2025? In this episode of Podcast Insider, Todd, Mike, and MacKenzie break down what it means to be a professional podcaster, the different interpretations of the word “professional,” and how podcasters can level up their show without losing their authenticity. Whether you're podcasting as a hobby or building a brand, we'll help you understand the standards, expectations, and options available to you. Today's Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett And a happy Labor Day to all our podcasters. ✅ Professional = Purposeful Being professional doesn't necessarily mean making money or having sponsors. A professional podcast is: Consistent in its publishing Clear in its message or purpose Respectful of the listener's time and experience It's more about intention than income. Plenty of unpaid shows are professional because they're well-crafted and focused.

Promoting your podcast doesn't have to feel awkward or salesy. In this episode of Podcast Insider, we share practical ways to talk about your show with confidence—whether you're chatting with friends, posting on social media, or networking at events. You'll learn how to highlight your purpose, use storytelling instead of pitches, and spark curiosity that leads people to want to listen—without ever sounding pushy. Today's Hosts: Todd Cochrane and MacKenzie Bennett ✅ Lead With the Why, Not the Download Link When talking about your podcast, start with why it exists—not just where to find it. People connect with purpose and personality more than self-promotion. Instead of saying, “Hey, check out my podcast!” try: “I host a podcast about how small-town chefs are changing the food scene—ever heard of that movement?” “I've been interviewing people who left corporate jobs to start farms—it's been eye-opening.” Letting the conversation flow from what you're passionate about makes people more likely to ask follow-up questions—and then they open the door to you sharing your link.

Whether you're just starting out or refining your setup, great audio is the foundation of a great podcast. In today's episode of Podcast Insider, we share practical tips for getting professional-sounding results—covering mic choice, positioning, background noise reduction, recording formats, and techniques to boost your on-mic confidence. Follow these steps and you'll sound clearer, warmer, and more engaging to your listeners. Today's Hosts: Mike Dell and Todd Cochrane

In this episode of Podcast Insider, host Mike Dell talks with Vern Hume, creator of the long-running science fiction podcast Makeshift Stories. Since 2008, Vern has been crafting original, clean-rated audio stories that captivate listeners of all ages. Now releasing episodes monthly, Vern shares his passion for storytelling, the evolution of his show, and the technical craft behind creating immersive audio experiences. Today's Host: Mike Dell Vern is our August Podcaster of the Month, where we explored the mysterious and imaginative worlds he creates in Makeshift Stories. Known for blending science fiction, fantasy, and the surreal, Vern's stories invite listeners to fill in the gaps with their own imagination—earning him praise as “a slightly gentler but equally insightful Twilight Zone.” Inside the Creative World of Makeshift Stories with Vern Hume ✅ About Makeshift Stories Makeshift Stories is a monthly science fiction podcast featuring original tales that blend creativity, imagination, and high-quality production. Initially launched as a bi-monthly show for kids, it has evolved into content for an adult audience while remaining family-friendly. With over 300 episodes produced, Vern has recently scaled back to focus on both the podcast and his book project. ✅ Behind the Mic with Vern Hume Vern's love for audio storytelling began in childhood, inspired by radio dramas. His podcasting journey has been shaped by: A commitment to original, high-quality audio fiction Collaboration with multiple narrators to bring characters to life A clean rating for accessibility to all listeners Technical dedication to sound quality, using tools like an RME interface, ribbon mics, SM7B, and Isotope RX for post-production polishing Vern prefers working with narrators rather than voicing stories himself, ensuring each episode meets his exacting production standards. ✅ The Craft of Podcasting In the conversation, Vern and Mike explore: The evolution of podcasting gear and software over the years How AI is becoming part of creative processes (including Vern's AI-inspired flash fiction) The importance of focusing on content and audience over download stats Why niche audiences can be more rewarding than chasing mass listenership ✅ Advice for New Podcasters Vern encourages new creators to: Prioritize storytelling and audience connection over numbers Invest in quality audio setups and learn editing techniques Be consistent but realistic with publishing schedules Measure success in ways that matter personally, not just by metrics Podcaster of the Month: August 2025 We're proud to recognize Vern Hume as our Podcaster of the Month. His dedication to storytelling and the podcasting craft is an inspiration to creators everywhere. Read our blog post about it here.

Guest Match Pro beta is now live! In this episode of Podcast Insider, we introduce Guest Match Pro, Blubrry's new platform built to connect creators, guests, and agencies. Whether you're a podcaster, coach, author, or media pro, Guest Match Pro helps streamline the process of finding and booking interviews across industries. We're diving into what it does, who it's for, and why now is the perfect time to join the beta—especially if you're looking to grow your reach and collaborate more efficiently. Today's Host: Todd Cochrane, MacKenzie Bennett, & Mike Dell ✅ What Is Guest Match Pro? Guest Match Pro is Blubrry's new creator connection platform designed to make it easier for people to collaborate. That includes: Creators who need guests for their show or channel Guests who want to be interviewed and featured Agencies managing multiple clients who want to get booked It's not just for podcasters—it's for anyone who uses interviews to build content or visibility. You can search by category, content type, or niche, and match with relevant creators or guests in minutes. ✅ What You Can Do in the Beta Guest Match Pro will very soon be available in beta, which means you'll be able to: Build a public profile for yourself or your clients Choose your role(s): guest, creator, agency—or all three Filter and match with others based on shared interests or content goals Use built-in messaging to communicate and schedule Bookmark profiles, track connections, and manage your network Agencies can manage multiple clients from a single dashboard, and individuals can toggle between guest and creator roles. And if you're a Blubrry hosting customer, Guest Match Pro is already integrated into your dashboard—no extra logins or setup required. ✅ Why Join Now This is just the beginning. During beta, all creators can join for free—and Blubrry hosting customers will continue to get Guest Match Pro at no cost after the beta ends. We're also actively collecting feedback from beta users. Your experience and suggestions will help shape future features and improvements, including enhancements to filtering, matching accuracy, and collaboration tools. Now's your chance to explore the platform, grow your network, and be part of building the next great tool for creators. ✅ It's Not Just for Podcasters Guest Match Pro is open to all types of creators: Coaches and consultants Authors on book tours Educators and speakers Radio hosts and livestreamers Agencies promoting expert clients If interviews, exposure, or audience-building is part of your strategy—Guest Match Pro was built with you in mind. Guest Match Pro Beta Feedback We want to make this as seamless as possible, so please, if you're using the Guest Match Pro beta, fill out our feedback form so we can fix bugs, make changes and get the general feel for the user experience. Provide feedback here. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

As podcasting becomes more competitive, a dedicated website isn't just a nice-to-have — it's a vital tool. In today's episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities. In 2024 and beyond, a well-designed, functional website can set your show apart — but we'll also cover reasons why you might not want one, depending on your goals and bandwidth. Today's Hosts: Mike Dell and Todd Cochrane ✅ Reasons to Have a Podcast Website Your Show's Central Hub – Your Moonbase Alpha It's the best place to send your listeners. If your show disappears from podcast apps, fans still know where to find you. SEO (Search Engine Optimization) Helps your show get discovered when people search for your topics or guests. Lets you create more detailed, searchable show notes. Branding Total control over the look, feel, and voice of your brand. Audience Engagement Include a forum, contact form, or email signup to build community and keep in touch. Monetization Promote sponsors, sell merch or services, and even run ads like AdSense. Bonus Content & Resources Add blogs, video content, transcripts, and links to additional resources. Web Analytics Use tools like Google Analytics to understand your audience's behavior. A Place for Everything Podcast players Episode archive or playlist Contact info Announcements Merch store Ads and sponsor details Your services and products

You don't need a big team or a huge ad budget to market your show—you just need the right plan. So today's episode is divided into two paths: one for podcasters who are already publishing, and another for those who are still in the planning or pre-launch phase. Today's Hosts: Todd Cochrane and MacKenzie Bennett ✅ If You've Already Launched Your Podcast These strategies help you understand where to invest, even if your budget is modest—and how to use Blubrry tools to amplify your results. 1. Start With a Monthly Budget That Works What can you realistically commit to spending each month? $10–25: Social posts, audiograms, promo swaps $25–100: Boosted content, Overcast ads, email tools $100+: Contractors, social media managers, ad campaigns

Ever wanted to learn how to switch podcast hosting providers or website hosts? Thinking about moving your podcast website from WordPress to another platform? Before you make the switch, there are some crucial things you need to know — especially about your RSS feed. In this episode, we're tackling one of the most common (and frustrating) issues podcasters face when migrating their site: broken podcast feeds. We'll walk you through how to protect your feed, handle media files, preserve your SEO, and make a smooth transition without losing your audience in the process. Today's Hosts: Mike Dell and Dave Clements We often hear from podcasters who say something like, “My web designer moved my website from WordPress to [insert platform], and now my feed doesn't work!” Hopefully, in this episode, we will explain what you need to think about and plan for when moving your website, so you don't run into the same problem. Dos and Don'ts of Platform Podcast Migration  1. Understand how your RSS feed works now When you use PowerPress, your podcast RSS feed is usually something like yoursite.com/feed/podcast/. Podcast apps (Apple, Spotify, etc.) and your listeners get new episodes from that feed, not directly from your website pages. If you shut down your WordPress site without properly redirecting that feed, your podcast will stop updating for everyone subscribed. 2. Plan how to preserve your feed There are two common approaches: Keep your WordPress site running only to keep the feed active, while your new website lives on another platform. Move your feed to a feed hosted by Blubrry.  We can turn on a Blubrry feed that you can redirect to. If you are not hosting on Blubrry, you must recreate that feed somewhere else. (Blubrry Hosting). VERY IMPORTANT,  you must set up a 301 redirect from the old feed address to the new one so all podcast apps and directories get the new location automatically. 3. Handle your media files If you've been hosting audio files on your WordPress server, you'll need to: Move them to a podcast hosting service or another reliable server. It's best practice to use a dedicated podcast host so your new website platform isn't burdened with serving large audio files. Of course, we recommend Blubrry.  Contact us for help migrating your show. 4. Maintain SEO and backlinks (somewhat important) Your WordPress site probably has episode pages that show up in search results or are linked around the web. If you move to a new web platform that uses a different URL structure, you'll need to set up page-level redirects so listeners don't get broken links. Also, check your embedded players — you may need to update them to work with your new site. 5. Update podcast directories If your feed URL changes, make sure to update it in Apple Podcasts, Spotify, and other directories. Many directories will follow your 301 redirect automatically, but some require you to log in and update the feed address manually. 6. Have a transition plan Test your new feed thoroughly before switching. If possible, announce the move to your listeners. Keep the old feed or site running for at least 30–60 days with redirects in place to catch any stragglers and to give time for all apps to update. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

In this special episode of Podcast Insider, we're spotlighting Michelle Aronson, host of True Stories at Work and Blubrry's Podcaster of the Month! Michelle joined Mike Dell to share her journey from a silent retreat to the world of podcasting, how her HR background fuels her unique storytelling format, and why workplace tales are often stranger—and funnier—than fiction. Hear how podcasting unexpectedly opened doors in her coaching business, the value of audio storytelling in an increasingly digital world, and what it takes to uncover those unforgettable moments from the office. Michelle also shares one of her wildest listener-submitted workplace confessions—and why she's always on the hunt for more.

At Blubrry, we love independent podcasting. The heart of what makes podcasting so unique — independence. As corporate platforms grow louder in the space, it's more important than ever for creators to understand how to retain control of their voice, content, and audience. From choosing the right tools and hosting partners to marketing yourself as a creator-owned brand, we explore what podcasting independence really means and how it benefits both your creativity and your business. Whether you're just getting started or rethinking your podcasting path, this episode is packed with insights to help you stay true to your vision. Today's hosts: Mike Dell, Todd Cochrane, MacKenzie Bennett 1️⃣ Why Podcasting Independence Matters More Than Ever Podcasting has always been a space where creators could own their voice and their audience. But as big media continues to move in, it's important to understand what independence really looks like — and why it's worth protecting. Why it matters: You control your content and message. You own your brand and audience — no platform can lock you in or dictate your direction. You decide how you monetize, whether that's ads, premium content, listener support, or all of the above. Independence builds trust — listeners value authenticity and transparency.

Welcome back to Podcast Insider, today we're discuss how podcast consumption has changed in the post-pandemic world—especially as more people continue to work from home. The days of relying on commute-time listening are fading. With data from Edison Research and Jacobs Media, we're exploring where podcast listening is happening now, how habits are shifting, and what it all means for creators looking to stay relevant. Whether you're publishing weekly or still finding your audience, this episode will help you understand today's podcast listener and how to meet them where they are—likely at home. Today's Hosts: Todd Cochrane and MacKenzie Bennett Part of the changes that have come to podcast creation, listening and watching has been from the major shift to working from home. There's clear data on some of these changes that we'll go over with you all today. The pandemic triggered a massive shift in work culture—and podcast consumption patterns followed suit. As more people work from home and spend less time commuting, the where, when, and how of podcast listening have changed significantly. Here's what current data reveals, and what podcasters need to know to stay relevant in this new environment.

Settling on your ideal listener is a little different depending on where you're at in your podcasting so far - have you already started or looking to launch? We've divided today's episode into before and after you've gotten your podcast on a roll already. Today's Hosts: Todd Cochrane and Mike Dell Whether You've Launched Yet or Not (with Help from Blubrry) ✅ If You've Already Launched Your Podcast These strategies help you understand who's already listening—and how to better serve and grow that audience using Blubrry tools. 1. Review Your Podcast Analytics Your stats reveal who your audience is and what content they respond to. How to do it: Look at top-performing episodes, listening platforms, locations, and device types. Identify trends: Are shorter episodes performing better? Certain topics? Guest formats?

Feeling overwhelmed? You're not alone. When you're just getting started, the goal isn't to do everything—it's to do the right things well. Here's what to focus on and how Blubrry supports you every step of the way. Today's Hosts: Mike Dell and MacKenzie Bennett We think these strategies are the best use of your time as a new podcaster and of course how Blubrry helps you.

Use your podcast content to your advantage -- and turn it into a book! If you've ever felt like your podcast could be more than just a weekly episode—maybe even the start of a book—you're not alone. This week, we're explaining how podcasters can transform their content into a published work. From identifying core themes and organizing episodes into chapters to leveraging transcripts and using your show to promote the final product, we'll walk you through how your podcast can lay the groundwork for your next big creative endeavor. Whether you're thinking print, eBook, or audio companion, we'll show you how Blubrry's tools make the transition from podcaster to author smoother than you think. Today's Hosts: MacKenzie Bennett and Todd Cochrane 1. Identify the Core Theme in Your Podcast If your podcast centers around a consistent topic, story arc, or mission, it may already have the foundation of a compelling book. How to do it: Review your last 20–30 episodes to find common threads. Identify high-performing episodes using Blubrry's IAB-certified podcast statistics. Use audience feedback and questions to help refine your message.

Not every podcaster has a big budget—and that's especially true for nonprofits. In this episode learn practical, low-cost strategies for nonprofit podcasters to grow their audience and expand their impact without breaking the bank. Whether you're recording from a modest setup or working with a lean team, these tips will help you make the most of your existing resources and community connections. From tapping into your supporter base and creating shareable content to building partnerships and using smart SEO techniques, you'll walk away with actionable ideas to get your podcast in front of the right people—without spending a fortune. Today's hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett Audience Growth Strategies for Nonprofit Podcasters on a Budget 1. Leverage Your Existing Supporters Your donors, volunteers, staff, and board members are already invested in your mission—make them your first listeners and promoters. How to do it: Include new podcast episodes in donor newsletters, event announcements, and fundraising emails. Ask your board members or key volunteers to share episodes on social media or forward them to peers. Feature impact stories from volunteers, donors, or program participants—they're more likely to share episodes they're featured in.

Launching a podcast is only half the battle—making it easy to find, share, and binge is what really fuels growth. In this episode, we explore how Blubrry's free podcast website transforms your audio feed into a fully branded, SEO‑ready home base, complete with episode pages, a built‑in player, and links to every major listening app. You'll learn how this no‑cost perk of Blubrry hosting can boost discoverability, simplify sharing, and give new listeners the confidence to hit “subscribe or follow” long before you need custom domains or complex web design. Today's Hosts: Todd Cochrane and Mike Dell Benefits of Blubrry's Free Podcast Website 1. Instant Online Presence (No Web Design Needed) You get a professional-looking podcast website automatically included with your Blubrry hosting. It's ideal for new podcasters who don't yet have a dedicated site or tech skills.

We hope you'll find these ideas on how to grow a podcast from 50 listeners per episode helpful in your podcasting quest. Launching a podcast is exciting—but growing one from just a handful of listeners can feel overwhelming. The good news? You don't need thousands of followers or a marketing budget to build momentum. In this episode of Podcast Insider, MacKenzie and Mike share eight actionable tips to help new podcasters attract more listeners, build a loyal community, and make progress one episode at a time. Today's Hosts: MacKenzie Bennett and Mike Dell 8 Ideas on How to Grow a Podcast From 50 Listens Per Episode 1. Double Down on One Social Platform Don't spread yourself thin. Pick one platform where your audience already hangs out (e.g., Twitter/X for tech, Instagram for lifestyle, LinkedIn for B2B) and: Share 15–60 sec audiograms or clips from your podcast Post quotes or takeaways from your latest episode Engage with your niche (comment, follow, reshare relevant stuff)

When Lesa McDermott talks about camping, her enthusiasm lights up like a crackling campfire. A Nebraska native with a background as rich as the landscapes she explores — former golf pro, EMT, dive master, lawyer, and now the vice president of Girl Camper — Lesa embodies the spirit of adventure and empowerment that defines the Girl Camper community. “I kind of inherited the podcast,” explains our May Podcaster of the Month. Lesa recently spoke with Mike Dell, Blubrry VP of customer relations, about her path to podcasting. “It was more of a default.” This wasn't a random handoff, she explained. It was the natural next step, initiated as a devoted listener who evolved into becoming the voice behind one of the most inspiring outdoor lifestyle brands for women in America. From Listener to Leader Lesa McDermott Lesa's introduction to the Girl Camper podcast came as a fan. Founded by Janine Pettit, the show began a decade ago when few outdoor-centric podcasts — especially those geared toward women — existed. “It became really popular really quickly,” Lesa recalls. “I loved listening to it and learning all kinds of things about camping.” When Janine later expanded the brand to include local guides and hostesses who would lead camping trips and events across the country, Lesa jumped at the chance to get involved. “I became the South Dakota guide,” she says, “and hosted some trips and events.” Reigniting the Podcast and Expanding the Vision The Girl Camper podcast briefly went on hiatus in 2020 when the organization launched its quarterly magazine, but Lesa was among the first to rally for its return. “I missed that weekly episode,” she admits. When the timing felt right a year ago, Janine asked her to cohost the podcast, now in video format as well. The dual-format show is helping Girl Camper reach a broader audience. The transition hasn't been without its challenges, especially when it comes to production. “I had no podcasting experience,” Lesa says. “I had to jump in with both feet.” From learning editing software to managing technical hiccups, she's taken on the production responsibilities, ensuring the show retains the authentic Girl Camper voice. Despite the learning curve, Lesa is thriving. She even credits tools like AI for streamlining her workflow. “I'm using ChatGPT quite a bit... it helps me narrow down topics and write scripts,” she said. A New Kind of Camper For Lesa, camping isn't just a hobby, it's a lifestyle. She proudly boasts an arsenal of outdoor gear: “I have a small teardrop. I have a van. I have a fifth wheel. But I also have multiple tents. I love to hammock camp.” She emphasizes that Girl Camper is about inclusion and flexibility. “We like to say at Girl Camper, there's no wrong way to camp like a girl, and we absolutely mean that.” Whether it's river rafting trips through the Grand Canyon or backpacking 125 miles through the Black Hills with a group of women ranging in age from their 40s to their 70s, Lesa is constantly organizing and leading new experiences. This summer, she's particularly excited about a 10-day backpacking trip in South Dakota. “We are all carrying all of our supplies — our tents, food, and water. It's going to be epic.” Evolving Media and Community Impact In addition to the podcast, Lesa and the Girl Camper team's digital magazine is filled with how-tos, gear reviews, and real-life stories. Originally a print publication, the magazine has fully transitioned to digital — a move Lesa sees as an opportunity. “Now we can really focus on offering interactive content,” she says, such as embedded videos within ads or tutorials. For example, “There's going to be a video in our upcoming summer issue on how to make a Japanese shaved ice dessert called kakigōri. It's something we couldn't do on paper.” Lesa also values the strong online communities that support new podcasters and content creators. She credits the Facebook group RV Content Creators as ...

Every podcaster, no matter how experienced, has made their fair share of mistakes — and that's not just normal, it's necessary for growth. In this episode we're digging into the common slip-ups that happen behind the mic, why they're nothing to be ashamed of, and how embracing mistakes can actually make your show stronger and more relatable. From technical glitches to guest mispronunciations, we'll explore how these moments can lead to unexpected opportunities, audience connection, and long-term podcasting success. Mistakes aren't roadblocks — they're building blocks. Every podcaster has them—flubbed intros, awkward silences, tech fails. But what if your mistakes aren't setbacks, but setups for growth? Today's Hosts: MacKenzie Bennett and Mike Dell Common Podcasting Mistakes (And Why They're Normal) Technical mishaps: bad audio, dead batteries, laggy guests. Editing errors: missed ums and ahs, over-editing, or publishing the wrong version. Content mistakes: rambling tangents, missed questions, forgetting your CTA. Guest flubs: a guest misspeaks, or you pronounce their name wrong (and how recovery matters more than perfection). Point: Mistakes happen to everyone, from beginners to seasoned pros. Normalize it! The Hidden Gifts in Podcasting Mistakes Authenticity: Listeners love real moments; they feel more connected when you're human. Unexpected Content: Tangents or mistakes can turn into great bonus episodes or blooper reels. Learning Opportunities: Every error teaches you something—about your process, equipment, or even your audience. Audience Engagement: Invite your audience in on your learning journey ("What do you think I should've done here?"). Idea: Some podcasters even intentionally share bloopers to build community and lighten the mood. How to Turn Mistakes into Growth Reflect, Don't Regret: After a mistake, ask: What went wrong? What's the lesson? Document Lessons Learned: Keep a "lessons log" for future episodes. Adjust Processes: Add checklist items to prevent repeat errors. Embrace Real-Time Recovery: Practice improv and grace when things go off-script. Celebrate Progress: Revisit early episodes to appreciate your growth curve. Bonus Tip: Try turning small mistakes into bonus content or future topic inspiration. Mindset Shift: From Perfection to Progress The pressure to be perfect and how it actually stifles creativity. Letting go of perfection opens up space for experimentation and genuine connection. Listeners often prefer personality over perfection—they're tuning in for you, not flawless execution. Tips for Minimizing the Impact of Mistakes Redundancy in recording (record locally + cloud). Soundcheck and equipment checklist before each episode. Prep outlines but allow for organic conversation. Record short segments rather than long continuous takes. Have a post-production review process. Reflect on their own growth moments and celebrate progress. Even when you think you're past the learning curve, new mistakes pop up. Here's how to stay humble and curious as your show evolves. Looking back, our best lessons came from moments we didn't plan. Mistakes make better podcasters. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

Let's explore ways to create a more sustainable podcasting workflow, reduce waste, and inspire listeners to take eco-friendly action. As Earth Day approaches, it's a perfect time for podcasters to reflect on their environmental impact and take actionable steps toward sustainability. While podcasting is largely a digital medium, it still consumes energy, data, and resources—and increasingly, AI tools like ChatGPT and other platforms also play a role in your workflow, using significant computing power. By making small yet meaningful changes, podcasters can contribute to a greener industry while maintaining high-quality content. Today's Hosts: Mike Dell, MacKenzie Bennett, and Todd Cochrane We're diving into sustainable podcasting—simple steps you can take to reduce waste, conserve energy, and make your show a little greener! 1. Optimize Your Podcasting Setup for Energy Efficiency The equipment you use for recording, editing, and publishing your podcast can have a significant environmental footprint. Consider these changes: ✅ Use energy-efficient devices – Choose ENERGY STAR-rated computers, LED lights, and low-power audio interfaces. ✅ Opt for rechargeable batteries – Instead of disposable batteries for wireless mics or audio gear, go rechargeable. ✅ Turn off and unplug equipment when not in use – Many electronics consume power even when turned off. ✅ Switch to renewable energy sources – If possible, power your studio with solar energy or choose a green energy plan.

Making Money in 2025 – What Works, What Doesn't? Monetizing a podcast in 2025 isn't as simple as slapping ads on your episodes and calling it a day. Some revenue streams are thriving, while others? Not so much. Today, we're breaking down what's working, what's fading, and what podcasters should focus on to actually make money in 2025. Today's Hosts: Mike Dell and Todd Cochrane Who is Making the Money Money in Podcasting in 2025? 1: The State of Podcast Monetization in 2025 Then vs. Now: How podcast monetization has evolved from basic ads to a mix of diversified income streams. What's Changed? ✅ More podcasters are using multi-platform revenue models (YouTube, social media, newsletters). ✅ Traditional ad sponsorships are shifting—brands want more ROI, leading to performance-based deals. ✅ The pay-to-play model (subscriptions, memberships) is rising, but does it work for every podcast? Who's Making the Most Money? – Big networks vs. independent creators vs. niche podcasters. 2: Sponsorships – Do They Still Work? CPM-based ads vs. Dynamic Ad Insertion (DAI) – Is the traditional CPM model sustainable for indie podcasters? Brands in 2025: What Are They Looking For? ✅ More niche-specific partnerships. ✅ Measurable engagement over download numbers. ✅ Long-term relationships vs. one-off ad placements. How to Land Sponsors in 2025: ✅ Creating brand-friendly content. ✅ Negotiating value-based deals, not just CPM rates. ✅ Using listener data to showcase audience loyalty. Pro Tip: Even small podcasts can land affiliate sponsorships or direct brand deals—it's all about audience connection. 3: Premium Content & Subscriptions – The Big Shift? Are listeners actually paying for premium content? Subscription platforms in 2025: Apple Podcasts, Patreon, Spotify, Substack, and other direct-to-fan monetization. What's working? ✅ Bonus episodes, ad-free content, and exclusive interviews. ✅ Behind-the-scenes content & private community access. ✅ Bundling podcast subscriptions with other offerings (newsletters, live Q&As). What's NOT working? ❌ Generic paywalls with no real incentive. ❌ Subscription fatigue—too many platforms asking for money.

Thanks for your patience as we get your a fresh new episode next week - in our defense - Mike, MacKenzie and Todd were all out at events last week! We're bringing this one back because it's just too good — and still so relevant. As we roll out Guest Match Pro, we're reminded of all the "bad advice" that still floats around in the podcasting world. In this episode, we tackled the Top 10 Worst Pieces of Podcast Advice and explained why you should steer clear. Whether you're booking guests, looking to grow your audience, or just want to avoid common pitfalls, this rerun is packed with clarity and no-nonsense guidance. Give it another listen — and share it with a podcaster friend! Today's Hosts: Mike Dell and MacKenzie Bennett #10: “All You Need is Passion, Equipment Doesn't Matter” Why it's bad: Yes, passion is crucial, but listeners can tell if you're recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional. #9: “More Episodes = More Success” Why it's bad: Releasing multiple episodes every week won't matter if the content isn't good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently. #8: “Don't Bother with Editing, Raw is Real” Why it's bad: While authenticity is important, long pauses, filler words, or awkward moments aren't entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational. #7: “You Don't Need Show Notes or a Website” Why it's bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners for more information. #6: “If You Build It, They Will Come” Why it's bad: Simply launching a podcast doesn't mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience. Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base. #5: “Monetize Right Away!” Why it's bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic. Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience. #4: “Just Copy What's Popular” Why it's bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows. Better advice: Find your unique voice and perspective; that's what will draw in listeners. #3: “Focus on Going Viral” Why it's bad: Chasing virality often leads to gimmicky content that doesn't retain a loyal audience. A single viral moment doesn't guarantee long-term success. Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit. #2: “Make Your Podcast for Everyone” Why it's bad: Trying to appeal to everyone often means your content is too broad and doesn't resonate with a specific audience. A niche is key to growing a dedicated following. Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners. #1: “Don't Bother with Marketing—Just Focus on the Content” Why it's bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed. Better advice: Always include marketing as part of your podcasting strategy.

Embark on a journey from a humble closet recording setup to the realm of full-blown media empires. In this episode, we dive deep into the solo podcaster's struggle—juggling every aspect of the show—and unveil the first steps to scaling your passion. Discover how to delegate tasks, streamline your workflow, and diversify your income streams, all while keeping your creative spark alive. With insights drawn from success stories like The Ringer and My Favorite Murder, we explore how to transform your one-person operation into a dynamic media brand without losing your sanity. The Solo Podcaster Struggle The reality of being a solo podcaster: juggling content creation, editing, marketing, and monetization alone. Funny examples of “wearing too many hats” (e.g., the podcaster who is also the unpaid intern, the social media manager, and the IT department). Signs it might be time to scale: ✅ Overwhelmed by tasks that don't involve actual podcasting. ✅ Episodes are getting bigger, but time isn't. ✅ More opportunities (sponsors, partnerships, guest requests) than you can handle alone. The First Steps Toward Growth Outsourcing vs. Hiring – What should you delegate first? Editing and production Show notes and transcription Social media and marketing Finding the right people – Hiring freelancers vs. in-house help. Building Systems – Why automation and processes matter before adding people to the mix.

Podcast Conference Roundup 2025 We're diving into the current podcast conference scene—what's happening, who's attending, and whether these events are really worth your time and money. From TravelCon recaps to previews of Podcast Movement Evolutions, Podfest Asia, and The Podcast Show London, we cover what podcasters need to know to make the most of these gatherings. Creators of all levels can appreciate these hot takes, and insider insights to help you decide which events are right for you—and how to make every conference count. Today's Hosts: Todd Cochrane, MacKenzie Bennett, Mike Dell, Cathy Beuten, Aaron Hope, Dave Clements The Podcast Conference Lineup Who Attends? – Indie podcasters, major media companies, advertisers, tech innovators, and content creators. What's the Real Goal? – Learning, networking, brand exposure, or just an excuse to party?

How AI is transforming content creation by removing technical barriers and allowing creators to focus on ideas. Why this matters: AI has changed the way people approach podcasting, video, and written content. Creators are shifting from figuring out how to create content to focusing on what to create. Read the blog post that inspired this episode, from Barry Kantz on the Blubrry team: AI Has Changed My Brain This is an exciting time for podcasters and content creators... How AI Enhances Creative Processes in Podcasting 1. AI and the Shift from “How-To” to “What-To” What was the "How-To"? In early podcasting, creators had to: Manually build RSS feeds. Learn complex audio/video editing. Invest in expensive software and equipment. Overcome a steep learning curve. The problem: Technical challenges took up too much time, limiting creativity. What is the "What-To"? Now, AI helps with: Brainstorming topics → AI can generate ideas based on trends and user preferences. Writing assistance → AI drafts scripts, outlines, and even refines writing style. Image & Video creation → AI generates visuals and edits videos quickly. Podcast automation → AI tools (like Blubrry's services) streamline publishing and promotion. The result: Creators can focus on their ideas, message, and audience engagement instead of technical tasks. AI allows for more experimentation and creativity without being held back by logistics. 2. The Evolution of Podcasting and Content Creation Podcasting Then (2004-2005): Mostly tech-savvy creators due to technical barriers. Recording, editing, and distributing a podcast required expertise. Small niche audience, mostly early adopters. Podcasting Now: More accessible than ever → AI-driven services handle the majority of the work (record, upload, and distribute). Lower barrier to entry → No need for coding, XML feeds, or advanced editing skills. More diverse voices → AI has allowed anyone with ideas to start podcasting, regardless of technical skill. Key Takeaway for Listeners: AI has made podcasting easier, so there's no excuse not to start! If you have an idea, AI can help you bring it to life. 3. The Role of AI in Video Creation How AI is Improving Video Creation: AI automates editing, transcription, and animation. Platforms now generate videos from text (e.g., AI avatars reading scripts). AI enhances video quality, removes background noise, and adjusts lighting automatically. Blubrry's Role in Simplifying Video Content: Pod2Vid → Transforms podcasts into YouTube videos (no extra effort needed). AI tools help convert videos into podcasts → Vid2Pod  (capturing both audiences). Future Trends: AI-generated video content will continue to improve. More seamless integration of podcasts and video across platforms. Eventually, AI will make video content creation as easy as podcasting. What This Means for Podcasters: If you're not using video yet, AI makes it easier than ever. Repurpose your podcast into video content to reach a wider audience. 4. The Impact on Businesses and Creators How businesses and entrepreneurs can leverage AI to create content that connects with their audience: AI enables businesses to: Quickly create valuable content → blogs, videos, and podcasts with minimal effort. Generate topic ideas based on customer interests and industry trends. Repurpose content → Turn one podcast episode into multiple pieces of content (blog posts, video clips, social media posts). Enhance engagement → AI helps personalize content for different audience segments. What This Means for Business Owners & Marketers: Focus on storytelling instead of production logistics. Use AI-powered content to build trust with customers. Consistently deliver high-quality content without needing a big team. Example:

Hit play now and start optimizing your podcast for growth! Want more listeners to discover your podcast? It's time to harness the power of Podcast SEO! In this episode, we break down how to optimize your podcast for search engines and major directories like Apple Podcasts and Spotify.   What You'll Learn: ✔️ The key differences between Podcast SEO and traditional SEO ✔️ How to find and use the right keywords for your episodes ✔️ Best practices for writing SEO-friendly show titles and descriptions ✔️ The importance of transcripts, a podcast website, and structured data ✔️ How to leverage reviews, engagement, and link-building for better visibility Plus, we'll share expert insights from SEO pros and proven strategies to boost your podcast's ranking and attract new listeners. Whether you're just starting or looking to refine your SEO approach, this episode is packed with actionable tips! Maximize Your Podcast's Reach with SEO Strategies! 1. Understand Podcast SEO Basics A. How Podcast SEO Differs from Traditional SEO Audio vs. text: Traditional SEO relies heavily on text-based content. For podcast SEO, you must create written assets—titles, show notes, descriptions, transcripts—that search engines and podcast directories can crawl. Platform-specific algorithms: Apple Podcasts, Spotify, and other directories use their own algorithms and ranking factors. Optimizing for each platform is just as critical as optimizing for Google. Pro Tip (from Semrush): Treat each podcast episode like a web page, with its own optimized metadata and unique URL, so that search engines can better discover and rank each episode. B. Why Visibility Matters Attracting new listeners: People searching for topics in your niche can find you via Google or podcast directories—if you've optimized well. Building authority: High visibility and quality content help establish you as a trustworthy voice in your field. 2. Keyword Research for Podcasts A. Identifying Relevant Keywords Brainstorm topics: Think about your niche, audience pain points, and trending issues in your industry. Leverage SEO tools: Tools like Semrush, Ahrefs, Google Keyword Planner, or Keywords Everywhere can help you find relevant and high-traffic keyword phrases. Check competitor podcasts: Search for competing podcasts in your field; note what titles and descriptions they use, and see which keywords keep appearing. Search Engine Journal Insight: Don't forget “long-tail” keywords or questions (“how to start a food blog podcast,” for example). These more specific queries can attract highly targeted listeners who are looking for exactly what you offer. B. Where & How to Integrate Keywords Show title: If your podcast is niche-specific, include a broad keyword (e.g., “The Digital Marketing Masters Podcast”). Episode titles: Craft specific, keyword-rich episode titles to appeal to searchers (e.g., “SEO Tips for Small Businesses”). Show notes & descriptions: Summaries that include secondary or related keywords help platforms understand your content's context. 3. Optimize Podcast Titles & Descriptions A. Podcast Title Keep it authentic and concise: Aim for a clear, descriptive title. Don't keyword-stuff. Front-load keywords: Placing your main keyword near the beginning can boost visibility in search results. Branding: Balance discoverability with branding. Make sure the title is recognizable and easy to remember. B. Episode Descriptions (Show Notes) Short, SEO-friendly synopsis: Use the first 1–2 sentences to highlight the episode's main focus with relevant keywords. Include timestamps or bullet points: This helps both users and algorithms identify crucial segments of your episode. Add relevant links: Link to guests' websites or your own related blog posts for additional context (and backlink opportunities if they share your content). Semrush Note: Including “chapter markers” or “episode sections” ca...

2025 is a great time to start a podcast Thinking of starting a podcast in 2025? Worried the podcasting world is already too crowded? In this episode, we dive into the top reasons why launching a show now can be more advantageous than ever—even when it seems like “everyone” already has a podcast. From tapping into hyper-niche audiences to taking advantage of cutting-edge tech, you'll learn why there's plenty of space for fresh voices and unique ideas. Join us as we break down the key factors that make this an ideal moment to get behind the mic. Today's Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell The Myth of Oversaturation How the boom in podcasting can actually work in your favor Why today's listeners crave more specialized and personal content Hyper-Niche Advantages Finding and serving a very specific audience How drilling down on a topic can create a more loyal listener base Monetizing and collaborating within niche markets Continued Technological Improvements Lowering production costs and simpler editing tools High-quality mobile recording options Better distribution and analytics platforms making it easier to track success Growing Global Listenership Why podcasts are still expanding into international markets Potential for multi-language or cross-cultural shows Opportunities to reach new demographics that weren't listening before Evolving Monetization Models Sponsorships, affiliate marketing, and subscription-based models Using membership sites or premium content to create sustainable income Why brands are doubling down on podcasts as a marketing channel Standing Out with Authenticity The power of genuine storytelling and human connection Differentiating factors: personality, format, and unique angles Cultivating an engaged community vs. chasing large numbers Low Barrier to Entry, High Creative Freedom Podcasting as a playground for testing ideas and formats Multi-platform promotion: How social media and video can amplify your message Simple steps to get started with minimal equipment and upfront costs Future-Proofing Your Brand Positioning yourself as a thought leader in your niche Building relationships and networking through podcast interviews How consistent content output can evolve into new opportunities (speaking gigs, book deals, etc.) Key Takeaways for Listeners Despite a seemingly crowded market, there's a massive appetite for new, specialized shows. Advances in tech and the global growth of podcasting create unique opportunities in 2025. Authenticity, hyper-niche content, and community-building can help your podcast stand out. Monetization models continue to diversify, making it easier to earn income and sustain your show. Starting now means you'll be better positioned as the medium continues to evolve. Check out our Plans and Pricing online to see which Blubrry plan is meant for you. Listener Challenge What unique angle or niche do you have that would stand out in the podcasting world? Whether you've already got an idea or you're still brainstorming, we'd love to hear from you. Share your concept or inspiration on social media with the hashtag #FuturePod2025, and let us know how you plan to make your mark in the world of podcasting! Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

Breaking up with a co-host can feel like navigating a delicate and deeply personal crisis—especially when you've invested time, energy, and your creative efforts into building a podcast together. But like any partnership, misalignments in goals, scheduling, or creative vision can arise, sometimes leaving you little choice but to respectfully part ways. Today, we explore the signs that it may be time to move on, how to plan an amicable separation (if possible), and the best ways to handle shared branding, intellectual property, and audience communication. We'll also dive into the emotional side of a co-host breakup—discussing how to maintain positive relationships, practice self-care, and explore your rebranding options (or even launching a new show from scratch). From updating artwork and bios to establishing legal boundaries and dividing ownership, we've got you covered with a comprehensive checklist to ensure a smooth transition. By the end of this episode, you'll feel more confident about not only ending things on good terms but also moving forward stronger—whether you choose to continue the show solo or embark on an entirely new and different venture. Today's Hosts: MacKenzie Bennett and Mike Dell How to End a Podcast Co-Host Partnership Gracefully 1. Signs It's Time to Part Ways with Your Co-Host Recognizing misalignment in goals, schedules, or creative vision Listener feedback and declining engagement as red flags Gut-check questions to ask before making the decision 2. Planning an Amicable Separation Setting up a proper meeting to discuss the break and next steps Reviewing your initial agreements (verbal or written) Keeping communication clear, professional, and empathetic 3. Handling Branding, Ownership, and Intellectual Property Deciding who owns the show name, social channels, and website Dividing past content archives fairly (music, artwork, etc.) Legal considerations: written contracts vs. verbal agreements 4. Managing the Transition with Your Audience How and when to announce the change to your listeners Crafting a consistent message across all platforms (podcast episodes, social media, newsletter) Maintaining listener trust and loyalty during transitional episodes 5. Navigating Emotional and Personal Fallout Handling personal feelings of loss or disappointment Best practices for preserving a positive relationship if possible Strategies for self-care and avoiding burnout amid major podcast changes 6. Rebranding the Show (or Starting Fresh) Deciding whether to continue the existing show or launch a brand-new podcast Building a new brand identity (name, artwork, format) Retaining loyal fans while attracting new listeners 7. Technical and Administrative Checklists Updating show artwork, host bios, and RSS feed details Removing or transferring hosting credentials and account access Adjusting distribution channels (Apple Podcasts, Spotify, etc.) 8. Lessons Learned: How to Build Partnerships That Last Setting up co-host agreements from the start Understanding each other's goals, strengths, and schedules Creating a regular feedback loop to spot and resolve issues early 9. Success Stories from Podcasters Who Went Solo Highlighting podcasters who parted ways but thrived on their own Challenges of solo hosting vs. co-hosting Tips to keep content engaging without another voice to bounce ideas off 10. Next Steps: What Comes After the Split? Future growth strategies for the newly solo (or restructured) show Potential avenues for monetization or audience expansion with a new format Using analytics to guide your content decisions moving forward We hope that this information helps you decide if and when it's time to end a podcast co-host partnership and if so, how to go about the split gracefully. Thanks for listening to Podcast Insider,

In today's episode, we're diving deep into the power of video for podcasters. First, we'll discuss why adding a visual component to your podcast promotion can skyrocket listener growth and brand recognition. Then, we'll get hands-on with tips for setting up a budget-friendly or professional-quality video studio—without sacrificing great audio. You'll learn how to transform your existing podcast content into scroll-stopping short clips, “audiograms,” and highlight reels perfect for YouTube, Instagram Reels, TikTok, and beyond. We'll also explore YouTube's incredible potential for podcast discoverability, plus the ins and outs of live streaming your show to foster real-time engagement. If you've ever wanted to document the behind-the-scenes of your recording process, we'll share strategies for building trust and a personal brand through transparency. From embedding video clips on your website and using them in email newsletters, to leveraging Blubrry's tools for hosting and managing video, we've got you covered. Finally, we'll discuss exciting ways to monetize your new video content, such as sponsorships, exclusive membership offerings, and paid video courses. Today's Hosts: Todd Cochrane and Mike Dell Using Video for Podcast Promotion 1. Why Video Matters in Podcast Promotion Benefits of adding a visual component to your marketing How short video clips capture attention on social media Impact on listener growth and brand recognition 2. Lights, Camera, Podcast: Setting Up Your Video Studio Equipment essentials: cameras, lighting, backdrops Budget-friendly vs. professional setup options Tips for achieving high-quality audio while filming 3. Repurposing Audio Content into Scroll-Stopping Video Clips Best practices for editing standout promotional clips Tools for turning audio snippets into visual “audiograms” Strategies for hooking viewers in the first few seconds 4. YouTube as a Discovery Engine for Podcasters Why YouTube is essential for discoverability Optimizing titles, descriptions, and tags for SEO Converting audio episodes into full-length video or highlight reels 5. Short-Form Video Strategies: Instagram Reels, TikTok, and Beyond Deciding which platform(s) best fit your show's demographics Engaging your audience on mobile-first platforms Cross-posting and scheduling to maximize reach 6. Going Live: Streaming Your Podcast for Real-Time Engagement Live streaming on YouTube, Facebook, and other platforms Pros and cons of live video vs. edited video Driving listener participation and Q&A sessions 7. Behind the Scenes: Documenting Your Podcast Journey on Video Day-in-the-life style videos for deeper audience connection Showcasing prep, recording, and post-production on video Building trust and a personal brand through transparency 8. Integrating Video Into Your Podcast Website and Email Newsletters Best practices for embedding video clips on your site Strategic placement in blog posts and show notes Using animated GIFs and teaser clips in email newsletters 9. Blubrry Tools & Tips: Hosting and Managing Video for Podcasters Blubrry platform features that streamline video hosting Analyzing video metrics and engagement Balancing audio and video production without burning out 10. Monetizing Your Video Content Sponsorship and ad opportunities for video Premium or exclusive video content for members or Patreon supporters Generating additional revenue streams with video courses or webinars Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.

Special Edition of Podcast Insider ft. Paul Colligan In this special edition of Podcast Insider, Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies that will help any business make podcasting an integral part of its growth plan. Today's Hosts: Todd Cochrane ft. Paul Colligan What Are You Trying To Do With the Show? There's no “wrong” goal—maybe you want to build brand authority, bring in local clients, or expand globally. Just be crystal clear on your specific objective. Paul's Four-Question Framework What do you want the show to do? How will you know it's doing it? Is it doing it? How do we make it better? This simple system keeps you laser-focused on results rather than just cranking out episodes. Niche vs. Broad Podcasting Example: If you only sell Nevada real estate, call it the “Nevada Real Estate Show.” Hyper-local can mean high-quality leads and conversions. Monetizing Without Major Downloads Case study: A financial advisor's show with fewer than 1,000 downloads per episode generated higher-quality leads—converting 1 out of every 3 calls. Interview vs. Solo Formats Learn how JJ Virgin shifted from interview-centric episodes to a solo Q&A style—resulting in better listener retention and less production hassle. Production & Branding Match your show's production level to the story you're trying to tell. “Caveman branding”: Your podcast title and artwork should immediately signal what the show is about. Repurposing Content Turn one Q&A livestream into multiple short podcast episodes, YouTube clips, Instagram Reels, and more—maximizing content reach while minimizing extra work. Choosing the Right Consultant & Tools Avoid the pitfall of “podcast consultants” who overpromise. Seek hosting and measurement solutions (like Blubrry) that have a proven track record and can align with your specific goals. Takeaways Set Clear Goals Before You Launch Whether it's lead generation, brand awareness, or direct revenue, define success metrics from Day One. Don't Obsess Over Downloads High downloads don't always translate into high conversions. Focus instead on engaging the right audience. Leverage Multichannel Repurposing Recording live Q&A or interviews once can yield multiple clips for social media, YouTube, and emails. Vet Your Advisors & Platforms Work with experts who understand your business model—and choose reliable hosting/statistics solutions. More from Paul Colligan Podcast Partnership X - @colligan Be Featured on Our YouTube Channel Know of an expert in the podcast field that wants to be featured on Blubrry's YouTube channel? Contact Todd@blubrry.com. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

Podfest 2025 Was a Blast After an incredible few days at Podfest 2025—one of the year's best gatherings for podcasters, creators, and audio aficionados—we're back and ready to share all the highlights. We unpack the most exciting trends, tools, and questions that caught our attention. Don't miss these takeaways from the show floor and beyond. We'll get started by discussing the things we see differently, given Dave has never attended before and Todd has been to almost every single Podfest Expo. Today's Hosts: Todd Cochrane and Dave Clements Comparing and Contrasting the First Timer Experience and a Conference Extraordinaire Experience You never forget your first podcast conference! Todd Cochrane Dave Clements Todd's AI Session The importance of AI in podcasting. Where You Can Find Us Later This Year While Podfest Expo 2025 was fun, we can't wait for these upcoming events as well! TravelCon - Tucson, AZ in mid March Podcast Movement Evolutions - Chicago at end of March The Podcast Show - London, England - End of May Podcast Movement - Dallas - Mid August Have an Event You'd Like to See Us At? Contact the team - send us your pitch - MacKenzie@blubrry.com will review and share with the team and hopefully we'll see you there! Be Featured on Our YouTube Channel Know of an expert in the podcast field that wants to be featured on Blubrry's YouTube channel? Contact Todd@blubrry.com. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

(Originally aired Oct. 2024) Are you thinking about changing things up for your podcast in 2025 and not sure what you can do different or better? We've got a whole list of quarterly tasks for your podcast success. Learn what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of these recommendations would work best for you and your podcast to not only be easier for you but better for your audience. Hosts: MacKenzie Bennett and Todd Cochrane Quarterly Podcast Tasks 1. Review Analytics Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience. Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth. 2. Reassess Content Strategy Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments. Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more. 3. Plan Future Content Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends. Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones. 4. Engage with Your Audience Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of. Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions. 5. Optimize Marketing and Promotion Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods. Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences. Experiment with Ads: If you haven't already, consider paid advertising or promotional partnerships to grow your audience. 6. Monetization Check Assess Sponsorships: Review current sponsorships or ads to see if they're meeting expectations. Reach out to new potential sponsors if your audience size has grown. Evaluate Merchandise or Donations: If you're using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream. 7. Update Your Podcast Platform Improve Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they're optimized for search engines and discovery on podcast directories. Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing. 8. Technical and Production Review Evaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it's hardware (microphones, headphones) or software (editing tools, hosting services). Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time. 9. Set New Goals Growth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers. Content Goals: Challenge yourself to try new types of content,