Podcasts about VWO

In deze aflevering bespreken we vijf vragen van luisteraars van de podcast. De eerste twee hebben te maken met het disharmonische profiel.Daarna gaat het over de middelbare, of HAVO of VWO over het algemeen beter past bij een hoogbegaafde leerling. We hebben het over het gevoel dat je hebt als ouder wanneer een school zegt handelingsverlegen te zijn. Waar heb je recht op als ouder? Wat mag je verwachten?Ook besproken we een jong UHB kind dat aangeeft op wereldreis te willen, omdat alles in Nederland te saai is. Wat doe je dan als ouders?Heb je zelf ook een vraag voor Marink voor de volgende IQ&A? Mail 'm naar info@hoogbegaafddgids.nl Keukentrend is de oplossing voor een nieuwe look voor je keuken. Duurzaam, goedkoper dan een complete verbouwing, binnen 1 dag klaar en on trend! Check mijn Instagram voor de make-over van onze eigen keuken: @hoogbegaafddegids.nlEen superleuke samenwerking om iedereen te laten weten dat deze manier van upgraden van je keuken supertof is! www.keukentrend.com Volg je de Gids al via Instagram?Daar deel ik dagelijks wat ik meemaak en hb gerelateerde content. Leuk om je daar te zien! @hoogbegaafddegids https://www.instagram.com/hoogbegaafddegids/

Hanneke (36) kan vervelende dingen die mensen hebben gedaan of gezegd niet vergeten. En dit geldt ook voor dingen die ze zelf heeft gedaan. Zo kan ze zichzelf nog steeds niet vergeven dat ze het VWO nooit heeft afgemaakt. Onnodige kwellingen waar ze zichzelf graag van wil bevrijden in dit podcastgesprek.

We zijn weer terug met de podcast voor schoolleiders. Dit keer met een drieluik, waarvan dit de eerste aflevering is. Waar we in voorgaande afleveringen al snel de inhoud indoken, willen we de komende drie afleveringen juist inzoomen op het proces van schoolontwikkeling. Dat doen we aan de hand van een overkoepelend framework, het model Aanpak schoolontwikkeling dat het programma Voortgezet Leren van de VO-raad hanteert bij de ondersteuning van scholen in hun eigen ontwikkeling. Samen met onze gasten, allemaal schoolleiders die dit model in de praktijk gebruiken, bekijken we stap voor stap hoe je schoolontwikkeling op een goede, doeltreffende manier organiseert. De kernvraag die de komende afleveringen boven de gesprekken hangt: hoe verander je duurzaam, en wat is je rol (als schoolleider) daarin? Elke aflevering schuiven zoals gebruikelijk twee gasten aan. Dit zijn telkens een schoolleider die op dit moment in een schoolontwikkelingstraject zit, en een schoolleider die het traject al heeft afgerond. We hopen zo op een mooie kruisbestuiving. In deel 1 van het drieluik gaan we het hebben over de eerste fase in het ontwikkelproces: Waar begin je, en hoe begin je goed? Dat onderzoeken we met Marc van Riet. Hij is conrector aan het Develstein College, een brede scholengemeenschap in Zwijndrecht. Marc neemt deel aan het schoolontwikkelingstraject 2024/'25 van Voortgezet Leren. En ook aan tafel in deze aflevering: Erik Veldman, afdelingsleider VWO bovenbouw bij het Rijnlands Lyceum in Oegstgeest. Erik nam deel aan het traject in 2022/'23 en is nu peerbegeleider in het huidige traject.  In deze aflevering heeft Marc van Riet het kort over de Motivatie-motor. Ben je benieuwd naar dit instrument en hoe het kan helpen om je leerlingen te motiveren? Kijk dan hier voor meer informatie. Over de podcast Leidinggeven aan schoolontwikkelingHoe zet je als schoolleider een verandering in gang? En hoe zorg je ervoor dat die verandering een duurzame plek in de school krijgt? In dit drieluik in 2025 van de podcast 'Leidinggeven aan Schoolontwikkeling' van Voortgezet Leren gaan we met schoolleiders in gesprek over alles wat er komt kijken bij een verandertraject op school. De uitdagingen, de succesfactoren en de do's en don'ts. Presentatie is in handen van Jeroen van Gunsven, voormalig schoolleider en tegenwoordig bezig met de ondersteuning van onderwijsontwikkeling op scholen. Meer weten over de podcast? Ga naar voortgezetleren.nl

In this episode, I explain the Dutch education system, covering primary and secondary schools. I discuss the types of primary schools, mandatory education, and the key tests. For secondary education, I outline the main levels: VMBO, HAVO, and VWO, and how students can advance to higher levels. Listening to my podcasts will help expose you to the Dutch language, which will gradually help you improve your Dutch, all while learning more about interesting and current topics. In deze aflevering leg ik het Nederlandse onderwijssysteem uit, waarbij ik inga op basisscholen en middelbare scholen. Ik bespreek de soorten basisscholen, de leerplicht en de belangrijkste toetsen. Voor het voortgezet onderwijs bespreek ik de belangrijkste niveaus: VMBO, HAVO en VWO, en hoe leerlingen kunnen doorstromen naar hogere niveaus. Het luisteren naar mijn podcasts zal je helpen om de Nederlandse taal te leren kennen, wat je langzaam ook zal helpen om je Nederlands te verbeteren. Tegelijkertijd leer je meer over interessante en actuele onderwerpen. TRANSCRIPT VAN DEZE AFLEVERING / THIS EPISODE'S TRANSCRIPT:  https://easydutchonline.com/episodes/podcast-Afl-32 CONTACT MIJ VIA E-MAIL / EMAIL ME:  info@easydutchonline.com Music by:  Pedro Joaquim Do Carmo

Today, we're uncovering seven things your SDR team isn't telling you—pay special attention to the last one; it might surprise you. When you're ready, we're here to assist you in three ways: B2C SDRS or Aspiring first-time SDRs - Join our Online Cohort beginning July 9th (admissions now open) to learn from us and your peers about securing a role at a B2B SaaS company.  We cover everything from the process and skills to extensive mock interview practice. Companies like Rippling, LambdaTest, Chargebee, VWO, Netradyne, Sogolytics, ConvertCart & Zluri has hired our SDRs with CTC that will blow your mind. You can sign up for a 1:1 chat here Train your SDR Team: We offer a 4-week/onsite customized program designed to train your B2B sales reps on modern prospecting. Get in touch by replying to this email or set up a time here. Currently, we are training 4 companies. Hire SDRs from us- We are currently training a team of 15 SDRs who'd be job-ready SDRs in 4 weeks. Get in touch by replying to this email or set up a time here. Companies like LambdaTest, Chargebee, Rippling, VWO, Netdrayne, Sogolytics, ConverCart, Zluri & Galvix hired our last few SDRs.

Jeroen Krosse werd geboren in Zevenaar en groeide ook in Zevenaar op. Hij behaalde zijn VWO diploma op het Liemers College en kreeg in 1988 zijn bul in de Bedrijfskunde in Groningen met als specialisatie Marketing en Business Development. Jeroen startte zijn carrière bij Achmea om na 4 jaar te kiezen voor het ondernemerschap. Inmiddels is hij ruim 20 jaar betrokken bij de opbouw en uitbouw van diverse technische bedrijven en sinds 2020 verbonden als directeur/aandeelhouder bij Payt met een speciale belangstelling voor de mondzorg. In 3 jaar tijd bouwde hij samen met zijn collega's Payt uit tot de onbetwiste nummer 2 in de Nederlandse mondzorg op het vlak van declaratieverwerking en is met 500 praktijken als klant de succesvolle challenger van factoring in mondzorg. Deze stormachtige ontwikkeling maakt me benieuwd naar de missie, visie en natuurlijk de successtory van het bedrijf Payt. ----------------------- Ik ben Ron Steenkist. In de inspirerende wereld van de tandheelkunde ben ik tandarts en bovenal Tandarts Business Mentor. Als Mentor koester ik de diepe overtuiging dat elke tandarts in staat is om een succesvolle praktijk op te bouwen. Een praktijk met een solide winst en een praktijk die zich naadloos aanpast aan jouw levensstijl en omgeving, in plaats van andersom. Ben je geïnteresseerd in een kort intake gesprek om te onderzoeken of ik, Ron Steenkist, je kan helpen als Tandarts Business Mentor? Book dan een call-in via de agenda van Calendly. Maak een connectie met mij op LinkedIn. Bezoek ook mijn website. Connect met de gast Jeroen Krosse op LinkedIn. Deze podcast wordt ondersteund door Oase Dental. Voor contact kun je op deze pagina terecht.

In de ghettowijk van Den Bosch voelde hij zich niet thuis. Op het het VWO was hij de enige Marokkaan. En in zijn gezin was hij de ‘kaas' en zijn broertje de ‘cous'. Welke vooroordelen over Marokkaanse jongeren - en dus ook over zichzelf - komt hij in zijn dagelijks leven tegen? Waarom wil hij daar tegen vechten? Hij vertaalt zijn ervaringen en verhalen naar documentaires en films. En is vannacht te gast in De Nacht van EO: documentairemaker en regisseur bij de VPRO, Mo Jouhri.

‘De nestor van de Tweede Kamer' was de titel die Kees van der Staaij jaren heeft gedragen. Afgelopen jaar nam hij na 25 jaar afscheid van de kamer en is hij aan de slag gegaan als gezant bij de Nederlandse Maritieme Maakindustrie. In deze aflevering van PodBast – de weg naar succes vertelt Kees over zijn liefde voor reuring creëren, hoe hij de rust behoudt in een verhit debat en waarom hij kritiek altijd zelf beantwoordt. Ook vertelt hij in deze podcast over het telefoontje van informateur Kim Putters en stelt D66-partijleider Rob Jetten een vraag aan Kees. Met dank aan: Kees van der Staaij Siem van der Kaa, research Rick Hartkamp, camera Fleur Kleinhuis, redactie MEER PODBAST: WORD PODBAAS: https://petjeaf.com/podbast WEBSITE: https://www.PodBast.nl INSTAGRAM: https://www.instagram.com/deradiomeneer FACEBOOK: https://www.facebook.com/PodBast In deze aflevering: 00:00 – Opening, Kees doet niet vaak podcasts en heeft zich aardig voorbereid. 01:50 – Paspoort 02:50 – Kees' eerste aanraking met politiek. 03:25 – Even voorstellen: wie is Kees van der Staaij? 06:05 – Kees wil geen premier worden, maar is wel gebeld door informateur Kim Putters. 07:38 – Constant een mening moeten hebben. 09:55 – Positief denken en altijd het goede proberen te zien. 10:45 – Bastiaan heeft MerchanStaaijs gemaakt. 12:06 – Wat wilde Kees worden als kind? 13:20 – De liefde voor verhalen vertellen en reuring. 14:35 – Kees was baldadig als kind, maar had ook een sterk rechtvaardigheidsgevoel. 15:26 – De eerste jongerendag van de SGP was vlak voor het VWO-examen van Kees. 17:00 – Anders zijn dan anderen. 18:00 – Je gaat minder over je carrière dan je zelf denkt. 19:15 – Laat je niet te snel uit het veld slaan en pin je niet vast op één droom. 21:20 – Kees dacht op de middelbare school dat hij geen kans maakte bij de SGP te komen. 22:43 – Het duurt lang voordat je een baan onder de knie hebt. ‘Vijf jaar om jurist te worden.' 24:15 – Het grote publiek heeft acceptatie voor herstel van fouten. 24:55 - De politiek investeert niet op de lange termijn in mensen. 26:45 – Kees heeft veel kritiek op zijn beginperiode. 28:15 –Kees had in het begin last dat zijn diepgang hem in de weg zat. 30:30 – Humor in het debat brengen en daarom gewaardeerd worden. 31:30 – Positief denken en omslaan met tegenslagen. 34:15 – Vraag Rob Jetten: hoe bevalt Kees' nieuwe rol en welke lessen heeft hij voor de Tweede Kamer? 36:30 – Hoe is het als iedereen al weet wat je van onderwerpen vindt? 38:50 – Hoe is het om een standpunt te vertegenwoordigen waar de minderheid achterstaat? 40:02 – Polarisatie in de maatschappij. 42:44 – Hoe gaat Kees om met kritiek? 45:40 – Hoe is het als je in interviews altijd op hetzelfde wordt aangesproken? 47:00 – Tip om te dealen met kritiek 47:58 – Steun de PodBast via www.Petjeaf.com/PodBast 48:20 – Vraag Florian: Hoe combineer je werk en privé in de politiek? 52:10 – Vraag Roy: Hoe behoud je in een verhit gesprek de kalmte? 54:13 – Boodschap aan de jonge Kees 55:35 – Bloei is mooier dan succes. 56:20 – Het gesprek samengevat in een mooie Kees van der Staaij metafoor 58:12 - Afsluiting

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In deze podcast spreekt Herman de Raaf, klinisch directeur bij Colosseum Dental over de toekomst van de tandheelkunde in samenhang met de grote ketens, de zogenaamde DSO's. Wat voor rol heeft de grote keten, de zogenaamde DSO, in de toekomst in de Nederlandse tandheelkunde? Wat is een DSO (Dentale Service Organisatie)? Is elke keten een DSO? Hoe ziet op dit moment het tandheelkundige landschap er uit in Nederland? Wat is de maatschappelijke verantwoordelijkheid van een DSO? Hoe gaan we om met de toenemende zorgvraag vanuit de vergrijzende bevolking, de toenemende vraag naar esthetische tandheelkunde en het steeds hoger wordende dental IQ van de patiënt? Hoe anticiperen we op de veranderde arbeidsethos van nieuwe generatie tandartsen, die voornamelijk uit vrouwen bestaat, en hun kijk op ondernemerschap? Is ontwikkeling en uniformering een oplossing voor de kwaliteit van zorg? En is data-gedreven zorg een mogelijke uitkomst? Wat is precies de achtergrond van de Jacobs Foundation in samenhang met Colosseum Dental? Wat kunnen DSO's betekenen voor de kleine dorpjes op het platteland. Herman de Raaf groeide op in Rijsbergen, Noord Brabant. In 1999 behaalde hij zijn VWO diploma. Herman studeerde Tandheelkunde aan het ACTA en kreeg in 2005 zijn tandarts-bul. Hij stichtte in 2010 BlinQ tandartsen, in Etten Leur. In 2018 bracht hij zijn praktijk in bij de keten Colosseum, het toenmalige Dentconnect. Tegenwoordig is Herman ‘Chief Medical Officer' en grondlegger van de Young Dentist Development Program binnen de Colosseum Dental Group. ----------------------- Ik ben Ron Steenkist. In de inspirerende wereld van de tandheelkunde ben ik tandarts en bovenal Tandarts Business Mentor. Als Mentor koester ik de diepe overtuiging dat elke tandarts in staat is om een succesvolle praktijk op te bouwen. Een praktijk met een solide winst en een praktijk die zich naadloos aanpast aan jouw levensstijl en omgeving, in plaats van andersom. Ben je geïnteresseerd in een kort intake gesprek om te onderzoeken of ik, Ron Steenkist, je kan helpen als Tandarts Business Mentor? Book dan een call-in via de agenda van Calendly. Maak een connectie met mij op LinkedIn. Bezoek ook mijn website. Connect met Herman de Raaf op LinkedIn. Deze podcast wordt ondersteund door Oase Dental. Voor contact kun je op deze pagina terecht.

Ayat Shukairy, an expert in experimentation and marketing optimization, discusses conversion rate optimization (CRO) and A/B testing. She emphasizes the importance of ongoing testing and optimization in marketing. Ayat shares her background in CRO and how her company has grown in the field. She also discusses the role of AI in shaping the future of A/B testing and CRO, highlighting the importance of human creativity and intuition. Ayat shares success stories from her work with clients and common mistakes to avoid in CRO efforts. She also addresses the impact of online privacy and data regulations on A/B testing strategies. Finally, Ayat discusses emerging trends in marketing and optimization, as well as recommended tools and platforms for executing A/B tests. Key Episode Takeaways: Conversion rate optimization (CRO) and A/B testing are essential for ongoing marketing success. AI can enhance A/B testing and conversion rate optimization, but human creativity and intuition are still crucial. Speed and the number of experiments correlate with the impact on conversion rates. Avoid copying competitors and focus on understanding and catering to your specific customers. Measure and A/B test changes to ensure meaningful results. Consider privacy and data regulations in A/B testing strategies. The next big breakthrough in marketing and optimization may involve AI and a return to basics. Recommended tools and platforms for A/B testing include heat maps, session recording tools, and A/B testing software like FigPy, VWO, and Google Optimize. Consider tools that offer multiple features and prioritize data privacy and security. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Herman de Raaf groeide op in Rijsbergen, Noord Brabant, en ging elke dag op zijn brommer, een Honda MTX, naar de Katholieke Scholen Gemeenschap in Etten-Leur. In 1999 behaalde hij zijn VWO diploma. Herman studeerde Tandheelkunde aan het ACTA en kreeg in 2005 zijn tandarts-bul. Hij had zelfs tijd over om tijdens zijn studie tandheelkunde ook nog medicijnen te studeren. Na een tijd als ZMP'-er (Zelfstandige Met Personeel) werkzaam te zijn geweest, stichtte hij in 2010 BlinQ tandartsen, in Etten Leur. In 2018 bracht hij zijn praktijk in bij de keten Colosseum, het toenmalige Dentconnect. Tegenwoordig is Herman ‘Chief Medical Officer' en grondlegger van de Young Dentist Development Program binnen de Colosseum Dental Group. Zijn favoriete levens quote: "The value is in the connection". Luister naar het bijzondere verhaal van onze collega , Herman de Raaf. ----------------------- Ik ben Ron Steenkist. In de inspirerende wereld van de tandheelkunde ben ik tandarts en bovenal Tandarts Business Mentor. Als Mentor koester ik de diepe overtuiging dat elke tandarts in staat is om een succesvolle praktijk op te bouwen. Een praktijk met een solide winst en een praktijk die zich naadloos aanpast aan jouw levensstijl en omgeving, in plaats van andersom. Ben je geïnteresseerd in een kort intake gesprek om te onderzoeken of ik, Ron Steenkist, je kan helpen als Tandarts Business Mentor? Book dan een call-in via de agenda van Calendly. Maak een connectie met mij op LinkedIn. Bezoek ook mijn website. Connect met Herman de Graaf op LinkedIn. Deze podcast wordt ondersteund door Oase Dental. Voor contact kun je op deze pagina terecht.

Deze keer ga ik in gesprek met 'juf Sofie.' Klaar voor een gesprek op tempo? ;-) Sofie van de Waart is bekend(er) geworden door de docu 'De Utupie van Juf Sofie.' Ze heeft de award 'vrouw in de media' gewonnen, is dagvoorzitter, schrijft columns, heeft twee boeken op haar naam staan etcetera, maar is vooral...Juf!Daar is alles mee begonnen. Ze vertelt over haar link met hoogbegaafdheid, over ADHD,  wat haar missie is en waarom. Welke plannen van 'hogerhand' ze het niet meer eens is en hoe dat zo komt. Ook praten we over een praktijk VWO en creatieve ideeën. https://jufsofie.nl/www.hoogbegaafddegids.nl @hoogbegaafddegidsHooray! Vanaf nu kan je direct de Masterclass IQ-tests voor niet zo Dummies volgen na aanschaf. Mocht je nieuwsgierig zijn en meer info willen, of je ben overstag en wilt de Masterclass aanschaffen, klik dan hier. De prijs van de Masterclass is €119 en bestaat uit 3,5 materiaal. Een gedeelte over tests voor kinderen en een stuk voor volwassenen. Ervaringsverhalen van mij & expert aan 't woord

Te gast is Ruth Six (25). Ruth wordt binnenkort dominee in Nieuwegein. Op haar 19e ging ze theologie studeren, en ze wist al snel dat ze in de kerk aan de slag wilde. Mensen die vrijwel direct na het VWO aan een predikantsopleiding beginnen, zijn er steeds minder. Waarom kiest Ruth daar vol enthousiasme wel voor? Is een kerk vol grijze hoofden niet demotiverend voor een twintiger? En heb je als jonge dominee wel genoeg levenservaring? Ruth vertelt over haar moeder, die ook predikant is en een groot voorbeeld voor haar is, en hoe het verlies van haar vader voor haar God en geloof juist dichterbij brachten. Wat ze ingewikkeld vindt, is de hoge verwachtingen die kerkleden kunnen hebben van jonge dominees. Ze zullen de kerk niet weer vol preken, denk ze. Tegelijk begrijpen ze als geen ander de jonge leeftijdsgroepen. Die willen vaak best een lijntje met de kerk, al komen ze niet op zondagmorgen. Hoe bereik je die mensen? Hosted on Acast. See acast.com/privacy for more information.

In deze aflevering spreek ik met Naomi. Zij heeft meerdere, inmiddels volwassen, kinderen een online high school progamma helpen doorlopen. We spreken over high school als alternatief voor Nederlandse staatsexamens, thuisonderwijs na schoolgang en Montessori als onderwijsprincipe voor jongere kinderen. Genoemd in de podcast: Mennonitische online high school aanbieder Aanbieder van online college credits --- Wil je automatisch worden gewaarschuwd als er nieuwe afleveringen van de Thuisonderwijspodcast zijn? Tap dan in Spotify op de “volgen” knop en op het belletje ernaast, of op de  “plus” knop in Apple podcasts. Wil je de Thuisonderwijspodcast ondersteunen? Dan kun je de volgende dingen doen: Stuur deze podcast door naar een vriend of familielid waarvan je denkt dat hij/zij het interessant zal vinden. Als iedere luisteraar dit doet, verdubbeld het aantal luisteraars. Beschrijf wat je interessant vond onder “Wat vond je van deze aflevering?” op Spotify of in een review in Apple podcasts. Hierdoor krijgt de podcast meer luisteraars. Geef vijf sterren op Spotify en Apple podcasts. Hierdoor krijgt de podcast meer luisteraars. Doe een donatie op https://fooienpod.com/thuisonderwijspodcast . Het maken van een podcast kost geld en veel tijd. Door een bijdrage help je nieuwe afleveringen mogelijk te maken. --- Vacature: social media content creator Ben jij handig met social media en wil je iets doen voor de thuisonderwijsgemeenschap? Kom dan de Thuisonderwijspodcast ondersteunen! Het doel is om de Thuisonderwijspodcast onder de aandacht te brengen bij verschillende groepen en het aantal luisteraars te laten groeien. Jouw taken: Content maken (plaatjes, korte geluidsclips uit de thuisonderwijspodcast) voor social media posts. Bedenken van de social media strategie en het bijhouden van een social media kalender. Het posten en reageren op social media kanalen. Vereisten: Affiniteit met social media Ervaring of snel kunnen leren omgaan met relevante software Affiniteit met de thuisonderwijsgemeenschap Het kost je naar verwachting 1-2 dagen per maand en je kunt gewoon vanuit huis werken. Het is op vrijwillige (onbetaalde) basis. Meer weten? Stuur een mail met een overzicht van je relevante ervaring en motivatie naar thuisonderwijspodcast@protonmail.com --- [00:00:24] Intro [00:02:00] Niet welkom op school [00:03:55] Wereldschool [00:05:49] Thuisonderwijs na schoolgang [00:06:30] Beloningssysteem [00:10:35] Eigen tempo bepalen [00:11:57] Open universiteit [00:13:22] Tweetalig [00:14:28] Sociale contacten [00:17:23] Gebruik maken van de omgeving om te leren [00:18:50] High school op afstand als alternatief voor middelbare school [00:25:01] Vacature content creator online marketing [00:27:26] High school diploma voor toelating tot de universiteit [00:37:48] Hoeveel werk is een online high school programma? [00:38:53] Toetsen bij een online high school programma [00:42:13] Hulp nodig bij high school programma? [00:43:37] Inspelen op interesses met high school programma [00:45:08] Niveau Engels benodigd voor een online high school programma [00:47:33] Verschillen met VWO [00:50:16] Examens bij een high school programma [00:52:17] Montessori thuis [00:59:28] Leren om te leren [01:01:52] Vooroordelen over thuisonderwijs [01:04:30] Afsluiting

Het onderwijs ontwikkelt zich momenteel hard richting gepersonaliseerd leren. Maatwerk in het onderwijs, de leerling écht centraal… wie wil dat niet? Echter het organiseren ervan is geen eenvoudige klus. Want hoe zorg je ervoor dat ieder kind op het juiste moment kan leren volgens de eigen behoefte? Moet het oude lesrooster dan op de schop, en hoe dan? Hoe kunnen we flexibiliteit brengen én houden we het tegelijkertijd organiseer- én betaalbaar? En wat betekent het voor je leraren en leerlingen? Kennis uit de logistieke wereld lijkt het onderwijs hierbij te kunnen helpen. Daarom in deze aflevering Iris Vis: zij is hoogleraar Industrial Engineering aan de RUG, en verantwoordelijk voor het Onderzoeksprogramma 'Onderwijslogistiek voor Gepersonaliseerd Leren in VO'. Ook in deze aflevering Petra van Loon. Zij is teamleider VWO bovenbouw aan het Almende College in Sivolde. Op deze school voerden ze in 2018 al een flexibel rooster in, onder andere om leerlingen meer maatwerk te kunnen bieden. Meer weten over de podcast? Ga naar voortgezetleren.nl Over de podcast Leidinggeven aan schoolontwikkeling Onderwijs is continu in ontwikkeling, mede door een telkens veranderende maatschappij. En als schoolleider speel je een belangrijke rol in verandering en vernieuwing. Soms gaat dat vanzelf, soms is het een hele uitdaging. In de podcast "Leidinggeven aan schoolontwikkeling” bespreken we nieuwe inzichten, innovatieve ontwikkelingen of gewoon bijzondere dingen die op scholen gebeuren. En hoe jij daar als schoolleider, op je eigen school, je voordeel mee kan doen. De presentatie is in handen van Jeroen van Grunsven, voormalig schoolleider en tegenwoordig bezig met de ondersteuning van onderwijsontwikkeling op scholen.  

Are you making these affiliate marketing mistakes!? Welcome to the 92nd episode of The Growth Booth Podcast, a show focused on supporting budding entrepreneurs and established business owners alike, towards achieving lifestyle freedom through building successful online businesses.In this episode, Aidan lets us peek into his almost 20 years of experience in affiliate marketing as he shares five of the most critical affiliate marketing mistakes he's made (and seen others make), and how you can avoid doing the same.Whether you're looking for step-by-step strategies to start building an online business, simple game plans to grow your business, or proven lifestyle freedom frameworks, you're in the right place.Stay tuned and be sure to join the thousands of listeners already in growth mode!Timestamps:00:00 Intro02:14 One Chance To Get This Right07:17 Eggs In One Basket09:08 Episode Sponsor09:48 An Easy Thing To Fix11:44 Do Not Ignore - Tweak!14:05 Missed Opportunity16:45 Recapping The 5 Mistakes18:48 OutroLinks and Resources Mentioned:The Mind Game - https://thegrowthbooth.com/mindgame ChatGPT - https://chat.openai.com/Google Analytics - https://marketingplatform.google.com/about/analytics/VWO - https://vwo.com/Clickbank - https://www.clickbank.com/Federal Trade Commission - https://www.ftc.gov/ About Our Host:Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on Clickbank.com, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler. Let's Connect!●  Visit the website: https://thegrowthbooth.com/ ●  Follow us on Facebook: https://www.facebook.com/aidanboothonline ●  Let's connect on Instagram: https://www.instagram.com/aidanboothonline/ ●  Subscribe to our YouTube Channel: https://www.youtube.com/c/TheGrowthBooth Thanks for tuning in! Please don't forget to like, share, and subscribe!

Afl. 12 - Hematoloog of documentairemaker? Dat was de keuze waar Ruben Terlou zo'n tien jaar geleden voor stond. Twee beroepen die ver uit elkaar staan, maar stiekem toch veel overeenkomsten laten zien. Als jonge geneeskundestudent reisde Ruben al de wereld af en werd hij gegrepen door de bijzondere verhalen uit onder andere China. Dit werd al duidelijk toen hij direct na het behalen van zijn VWO-diploma als kersverse student besloot om alleen naar China af te reizen en in twee jaar de taal Mandarijn eigen te maken. Daarnaast reisde hij in de jaren daarna af naar Afghanistan en Irak voor zijn fotografie wat hem diverse prijzen opleverde. Met zijn documentaireserie: 'Langs de oevers van Yangtze' en de binnenkort nieuw uitkomende serie 'Dokter Ruben' combineert hij zijn passie voor het reizen met de geneeskunst. Zijn onrust, gedrevenheid en eigen bril op de wereld maakt dat Ruben Terlou bijzonder en goed is in zijn werk.220 dagen per jaar op reis en een studiebeurs voor zijn promotieonderzoek naast zich neer leggen om vervolgens een reisserie te maken, zijn niet alledaagse keuzes die Ruben Terlou met volle overgave neemt. Ben jij benieuwd naar zijn verhaal, waarin hij met oprechtheid zijn twijfels en onzekerheden in zijn loopbaan vertelt? Luister dan nu de nieuwe aflevering van KoffieCo de Podcast!

Afl. 12 - Hematoloog of documentairemaker? Dat was de keuze waar Ruben Terlou zo'n tien jaar geleden voor stond. Twee beroepen die ver uit elkaar staan, maar stiekem toch veel overeenkomsten laten zien. Als jonge geneeskundestudent reisde Ruben al de wereld af en werd hij gegrepen door de bijzondere verhalen uit onder andere China. Dit werd al duidelijk toen hij direct na het behalen van zijn VWO-diploma als kersverse student besloot om alleen naar China af te reizen en in twee jaar de taal Mandarijn eigen te maken. Daarnaast reisde hij in de jaren daarna af naar Afghanistan en Irak voor zijn fotografie wat hem diverse prijzen opleverde. Met zijn documentaireserie: 'Langs de oevers van Yangtze' en de binnenkort nieuw uitkomende serie 'Dokter Ruben' combineert hij zijn passie voor het reizen met de geneeskunst. Zijn onrust, gedrevenheid en eigen bril op de wereld maakt dat Ruben Terlou bijzonder en goed is in zijn werk.220 dagen per jaar op reis en een studiebeurs voor zijn promotieonderzoek naast zich neer leggen om vervolgens een reisserie te maken, zijn niet alledaagse keuzes die Ruben Terlou met volle overgave neemt. Ben jij benieuwd naar zijn verhaal waarin hij met oprechtheid zijn twijfels en onzekerheden in zijn loopbaan vertelt? Luister dan nu de nieuwe aflevering van KoffieCo de Podcast!

In the Netherlands, when you are 12, you are forced to make a career decision that will influence the rest of your life. The Dutch school system is surprisingly different from education systems worldwide. Our guest, Eva, a Dutch bachelor student, takes us through paths like VMBO, HAVO, or VWO, to the unique experience of taking a minor abroad. Questions or Suggestions? Send us an email: expatsinnetherlands@gmail.com Or DM us on Instagram @expatsinnetherlands --- Send in a voice message: https://podcasters.spotify.com/pod/show/expats-in-netherlands/message

Je leerling krijgt het advies voor 'VWO', maar jij als docent voorziet dat hij/zij hier niet optimaal zal presteren en wil hem/haar hiervoor behoeden. Doe je daar goed aan? Of je zoon/dochter neemt jou in vertrouwen en vertelt iets rondom wat hij/zij op dagelijkse basis doet en de uitkomst van datzelfde gesprek is dat jij als ouder verbiedt dat nog langer te doen. De prijs die je ervoor betaalt is dat jouw zoon/dochter je niet langer in vertrouwen neemt. Deze destructieve uitkomst is te voorkomen en binnen dit tweede deel van de WDO Podcast vertelt 'Steven Pont' hoe. Samen met 'Steven Pont ', 'Hanneke de Wit', 'Joey Kugelmann' & 'Melle Lingerak' gaan we de diepte in op meerdere aspecten. Zo hebben we het over faalangst, metaforische verhalen, communicatiestijlen, het onderwijs en nog veel meer.

Anke en ik kennen elkaar al heel lang. Ze zeggen wel eens, 'we go way back'. In ons geval is dat zeker zo. In de eerste klas van de middelbare school hebben we elkaar namelijk ontmoet. Twee meiden uit de Betuwe, 6 jaar lang fietsend door weer en wind. Toen beide al ontzettend leergierig, enthousiast en gedreven. Nadat we beide trots ons VWO diploma behaalden, gingen we vervolgens studeren en kwamen we elkaar jaren later in Nijmegen opnieuw tegen. Inmiddels beide ondernemer in hart en nieren met prachtige, impactvolle bedrijven en nog vele andere fijne overeenkomsten. Al snel ontdekten we dat we niet alleen beide dol waren op het ondernemerschap maar ook een andere grote droom deelden, namelijk emigreren! Zowel Anke (samen met Tom en hun lieve hondjes) als ik besloten beide het roer om te gooien in 2022. Zij verkochten hun fantastische en goedlopende restaurant in Nijmegen en verhuisden naar het Griekse Kreta terwijl ik in diezelfde periode ook Nederland achter me liet om een nieuw leven op te bouwen in Portugal. Ondanks dat we niet meer in dezelfde stad en hetzelfde land wonen spreken we elkaar meer dan ooit over alles wat ons beweegt en drijft in het leven als mens en ondernemer. Anke en ik besloten daarom dan ook om een van die vele inspirerende gesprekken die we altijd hebben eens op te nemen. Zodat jij als luisteraar geïnspireerd mag worden door de reis die wij beide maken als mens en ondernemer. Het is een prachtige aflevering geworden waarin we je meenemen in de vele kanten van zowel het leven, het ondernemerschap als ook onze beide emigraties. We wensen je ontzettend veel luisterplezier! Wil je nu na het beluisteren van dit gesprek meer over Anke of een van haar bedrijven weten? Anke is te vinden onder: Instagram: @kairos_kriti @tokokoro_ramen en @anketissen Website: www.tokokororamen.nl --- Send in a voice message: https://podcasters.spotify.com/pod/show/nathalievantintelen/message

LuMens - bewust waarnemen en verwonderen.  Help mee dit groeiende kanaal verder te brengen om meer mensen te inspireren van verdeeldheid naar eenheid. Als je waardeert wat wij maken, abonneer je dan op dit kanaal, zet de meldingen aan en verspreid onze content zoals te vinden op onze site https://www.tijdboeklumens.nl  via je eigen socials en in je eigen familie/vriendengroepen. Heel veel dank daarvoor!! Jouw steun (en financiële bijdrage) zorgt voor de voortgang, kwaliteit en een groeiend bereik van LuMens.    De visie van Martin Klok Seizoen 2, aflevering 6 (S02E06) Je vecht niet tegen vlees of bloed Voor deze videopodcast brengen wij een bezoek aan Evangeliegemeente De Deur in Amersfoort en gaan in gesprek met Pastor Martin Klok. Martin is al 32 jaar voorganger bij Evangeliegemeente De Deur, waarvan de laatste 21 jaar in Amersfoort. Hij verkondigt als spreker de boodschap van Jezus Christus in binnen- en buitenland. Ook gedurende zijn vele reizen naar onder andere naar China, Roemenië, Tsjechië, Amerika en Engeland, preekt hij tijdens kerkdiensten. Ferdinand van der Neut praat onder ander met hem over religie, het woord van god, de Bijbel, het leven van Jezus, het begrenzen van het kwaad, de functie van de kerk en de aangekondigde eindtijd. Martin Klok (56) groeide op in Amersfoort in een humanistisch gezin. Hij is getrouwd, vader van drie volwassen kinderen en opa van drie kleinkinderen. Na het VWO, waar hij zijn huidige vrouw leerde kennen, ging hij naar de HEAO en studeerde af in Commerciële Economie en Marketing. Op zijn 21ste kreeg hij het gevoel dat er meer moest zijn tussen hemel en aarde en begon zichzelf levensvragen te stellen. Vragen zoals waarom zijn wij hier op aarde en wie zit er achter de schepping? Want als er een schepping is, dan moet er ook een schepper zijn. Tijdens deze zoektocht werd hij een keer op straat aangesproken met de vraag of hij naar een film wilde komen kijken. Hij besloot te gaan en vanaf dat moment heeft hij zijn leven aan Jezus gegeven en werd hij vertegenwoordiger van de Bijbel. In dezelfde tijd groeide bij hem de overtuiging dat hij een kerk moest beginnen. In 1991, op 24 jarige leeftijd, opende hij Evangeliegemeente De Deur in Breda. In 2002 stapte hij over naar De Deur in Amersfoort. De kerk is onafhankelijk en heeft een ANBI status. Martin legt uit dat De Deur geen organisatie is met een hiërarchie maar dat je het meer kunt zien als een broederschap. Evangeliegemeente De Deur is onderdeel van de Christian Fellowship Ministries, een samenwerkingsverband van ruim 3000 kerken in meer dan 125 landen. Het is een internationale christelijke organisatie die begon in 1970, en haar wortels heeft in de Jezusbeweging van de jaren 60. Onder de naam ‘The Door' opende Wayman Mitchell vanuit de pinksterkerk een koffiebar. Hier kwamen verslaafde jonge mensen die afkickte en zich tot het geloof bekeerde. In 1984 stichtte Mitchell zijn eigen kerk, de Christian Fellowship Ministries. De Deur in Nederland was er al in 1978 in de vorm van een kleine bijbel-studiegroep in Steenwijk. Op dit moment telt Nederland ruim ... .....om steeds onafhankelijker/zelfstandiger te worden nodigen we je uit om verder te lezen op onze eigen website https://www.tijdboeklumens.nl/podcast-martin-klok Tevens kun je je op onze site daar aanmelden voor onze tweewekelijkse nieuwsbrief. Zo blijven we in directer en onafhankelijker contact met elkaar.  Geniet er van, en laat je eens verwonderen door onze Tijdboeken en andere content op https://www.tijdboeklumens.nl  Tevens kun je je op onze site aanmelden voor onze tweewekelijkse nieuwsbrief, zo blijven we in directer en onafhankelijker contact met elkaar.  Als je het waardevol vindt wat wij maken dan willen we je vragen om een vrijblijvende vergoeding als waarde-uitwisseling. Ook dat kan via onze website. Hartelijk dank, want financiële steun is essentieel voor ons voortbestaan. Ook stimuleer je met jouw bijdrage steeds betere kwaliteit en verdere verspreiding van visies in waarheid, liefde en vrijheid. Zie https://www.tijdboeklumens.nl/geef-een-vergoeding #visie #bewustzijn #nieuweaarde #nieuwewereld #kracht #oerkracht #liefde #waarheid #vrijheid #overgave #emotie #trauma #verwerking #natuur #god #grotegeest #jezus #christusbewustzijn #greatreset #greatawakening #vrede #verwonderen #wonder #visioen

Three of the four largest bank failures in U.S. history have happened in the past two months. (00:21) Bill Barker discusses: - Regulators seizing First Republic Bank and selling it to JP Morgan Chase - CEO Jamie Dimon's comments about the state of play in banking - Norwegian Cruise Line beating low expectations in the 1st quarter - A plot point in last night's episode of "Succession" (15:16) Alison Southwick and Robert Brokamp continue their conversation with Motley Fool senior analyst Bill Mann about the "new normal" of investing in China. Investments discussed: JPM, NCLH, CCL, DIS, PG, AAPL, BABA, VTI, VWO, FRDM Host: Chris Hill Guests: Bill Barker, Alison Southwick, Robert Brokamp, Bill Mann Producer: Ricky Mulvey Engineers: Dan Boyd, Rick Engdahl

Het dilemma van deze week staat in het teken van de CITO-toets. Is het erg als je kind niet een HAVO- of VWO-advies krijgt? Of maakt het juist helemaal niets uit? Wat als je kind buikpijn krijgt van dat allesbepalende moment? En wat vinden Belle en Iven ervan als hun eigen kinderen minder goed presteren school? Je hoort het allemaal in deze aflevering. Daarnaast blundert Iven met verjaardagen en tipt Belle haar nieuwe favoriete vervoermiddel. Leuk dat je luistert naar Wie het weet mag het zeggen! Lees hier het artikel over 'handen gezocht in de bouw'.  Adverteren? Stuur een mail naar sales@wpg.nl Dilemma delen? Stuur een DM naar: @wiehetweet.depodcast Bestel hier de boeken van Belle en Iven: 100 antwoorden bij seksuele opvoeding – Belle Barbé Papa! – Iven Cudogham Zie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

Afstuderen aan het VWO. Vreselijk vond ik het. Iedere dag belde ik mijn vriendin wel 20x om te vragen hoe ver zij was en of zij het antwoord op X, Y of Z wist. Ik dacht dat ik het VWO meisje achter me had gelaten maar ik werd van de week onwijs getriggerd. Daar was ze weer; dat bange, onzekere meisje die erg veel bevestiging nodig heeft. In deze aflevering deel ik hoe ik hoe ik met haar omga en hoe ik zorg dat ze geen invloed meer heeft op mijn dagelijks leven. En helemaal als ik voor executive teams sta. Doe je op 16/4 live mee aan mijn nieuwste Masterclass: Creeer High Performance Teams terwijl je achterover leunt? Aanmelden kan hier. Wil je me spreken over jouw Higher Self Leadership? Dat kan als je een Clarity Call aanvraagt, waarin ik mijn ideeën met je deel over hoe jij Higher Self Leadership kunt toepassen en waarin we samen onderzoeken of De Deepdive – mijn executive leiderschapsprogramma bij jou past. Je vraagt jouw call HIER aan. Volg je me al? Ik zit bijna dagelijks op Instagram en op Linked In. Ik ontmoet je graag daar! --- Send in a voice message: https://podcasters.spotify.com/pod/show/de-higher-self-lead/message

Show notes and full transcript is available at https://bit.ly/3Jztgex.00:15 - Intro 01:05 - Topic 27:50 - Wind down 31:21 - OutroThis week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP.The post #69 Dry your eyes, say your goodbyes, another one dies, it's Google Optimize! appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3Jztgex. 00:15 - Intro 01:05 - Topic 27:50 - Wind down 31:21 - Outro This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP. The post #69 Dry your eyes, say your goodbyes, another one dies, it's Google Optimize! appeared first on Measurelab.

Elk jaar 100.000 nieuwbouwwoningen bouwen, dát gaat de komende jaren waarschijnlijk niet lukken, blijkt uit onderzoek van Economisch Instituut voor de Bouw samen met ABN Amro. Hoe kunnen we er toch voor zorgen dat er door gebouwd kan worden, en waar moeten die huizen dan komen te staan? Heleen Aarts, algemeen directeur van Amvest is te gast in BNR Zakendoen. Macro met Mujagić Elke dag een intrigerende gedachtewisseling over de stand van de macro-economie. Op maandag en vrijdag gaat presentator Thomas van Zijl in gesprek met econoom Arnoud Boot, de rest van de week praat Van Zijl met econoom Edin Mujagić. Ondernemerspanel Fietsfabrikant VanMoof heeft te maken met grote verliezen en heeft bij zijn aandeelhouders moeten aankloppen voor extra geld EN: Crown Van Gelder is failliet verklaard. Waar lagen de problemen bij de 126 jaar oude papierfabrikant? Dat en meer bespreken we om 13.00 in het ondernemerspanel met: - Elske Doets, eigenaar en directeur van Doets Reizen - Remy Gieling, oprichter van AI.nl Pitches Vandaag is het weer tijd voor pitches. Dat doen we deze keer met Maarten Vergeer van Hout in stijl en Glen Kalfsvel van Grippo BV. De beoordelaar is deze week Thomas Hannes, investment manager bij LUMO labs.  Zakenpartner Ze zakte af van het VWO naar VMBO-kader, behaalde uiteindelijke haar HAVO diploma. Ze studeerde Business Administration and Management aan de HvA, waarna ze een bachelor toegepaste psychologie volgde aan de UvA. Haar eerste baan in de recruitment vond ze verschrikkelijk en ze eindigde dan ook in een totaal andere hoek namelijk in de fashion. De zakenpartner van deze week is Lotte Vink, medeoprichter van Labfresh.  Contact & Abonneren BNR Zakendoen zendt elke werkdag live uit van 12:00 tot 14:30 uur. Je kunt de redactie bereiken via e-mail en Twitter. Abonneren op de podcast van BNR Zakendoen kan via bnr.nl/zakendoen, of via Apple Podcast en Spotify. See omnystudio.com/listener for privacy information.

Het Groningse Noord Nederlandsche Zakkenhandel is in 100 jaar uitgegroeid naar NNZ Group met kantoren over de hele wereld. Het is al deze tijd ook binnen de familie gebleven. Maar hoe blijf je concurrerend? En wat te doen als Europa af wil van overtollige verpakkingen? Len Boot, algemeen directeur NNZ packaging network is te gast in BNR Zakendoen. Macro met Mujagić Elke dag een intrigerende gedachtewisseling over de stand van de macro-economie. Op maandag en vrijdag gaat presentator Thomas van Zijl in gesprek met econoom Arnoud Boot, de rest van de week praat Van Zijl met econoom Edin Mujagić. Boardroompanel Hoe is het pensioenfonds van DSM, dat een van de rijkste van Nederland was, een van de armste geworden? Dat en meer bespreken we dinsdag om 13.00 in het Boardroompanel met: - Rob van Eijbergen, hoogleraar integriteit aan de VU en organisatieadviseur - Steven Schuit, hoogleraar corporate goverance aan Nyenrode Business Universiteit SIF Het sociaal innovatiebond is ofwel SIF gaat na een pilot in 2022 verder en wordt uitgebreid. Zo krijgt het fonds van het ministerie van Sociale Zaken en Werkgelegenheid 2 miljoen euro om duurzame banen voor mensen met een afstand tot de arbeidsmarkt te creëren. Te gast is Rob Peelen van het Sociaal Innovatiefonds Zakenpartner Ze zakte af van het VWO naar VMBO-kader, behaalde uiteindelijke haar HAVO diploma. Ze studeerde Business Administration and Management aan de HvA, waarna ze een bachelor toegepaste psychologie volgde aan de UvA. Haar eerste baan in de recruitment vond ze verschrikkelijk en ze eindigde dan ook in een totaal andere hoek namelijk in de fashion. De zakenpartner van deze week is Lotte Vink, medeoprichter van Labfresh. Zakendoen met de Jurist Zakendoen kan vaak niet zonder enige juridische kennis. Daarom behandel ik in deze rubriek elke week een actueel dossier met een jurist uit het werkveld. Deze week heb ik het over Cookies en de privacy wetgeving AVG. Volgens de Belgische toezichthouder is het huidige systeem van toestemming vragen voor cookies, zodat adverteerders je internetgedrag kunnen volgen, niet wetmatig. En dat zou grote consequenties hebben! Vandaag met Charlotte Meindersma, jurist en expert op het gebied van auteursrecht en privacy Contact & Abonneren BNR Zakendoen zendt elke werkdag live uit van 12:00 tot 14:30 uur. Je kunt de redactie bereiken via e-mail en Twitter. Abonneren op de podcast van BNR Zakendoen kan via bnr.nl/zakendoen, of via Apple Podcast en Spotify.See omnystudio.com/listener for privacy information.

Tennisbond KNLTB maakt een stormachtige groei door nu de sport PADEL ook onder de bond is geschaard. Maar hoe hou je de twee sporten in het gareel? Te gast is Erik Poel, directeur van de KNLTB.  Macro met Mujagić Elke dag een intrigerende gedachtewisseling over de stand van de macro-economie. Op maandag en vrijdag gaat presentator Thomas van Zijl in gesprek met econoom Arnoud Boot, de rest van de week praat Van Zijl met econoom Edin Mujagić. Lobbypanel Luchtvaartlobbyisten sturen een brandbrief naar minister Harbers van infrastructuur. En: Boskalis-topman Berdowski is tóch wel welkom in Den Haag. Dat en meer bespreken we om 13.00 in het Lobbypanel met: -Tristan Bons (Hoofd belangenbehartiging VBO) -Mark van den Anker (Mede-eigenaar We-public) Inzichtgesprek Een consortium van 26 organisaties onderzoekt welke rol kunstmatige intelligentie kan bieden bij het beschermen van de publieke veiligheid. Maar kan kunstmatige intelligentie sociale onrust voorkomen? Te gast is Gabriele Jacobs, voorzitter van AI-MAPS en tevens Organisatiegedrag en –cultuur aan de Erasmus Universiteit Rotterdam. Zakenpartner Ze zakte af van het VWO naar VMBO-kader, behaalde uiteindelijke haar HAVO diploma. Ze studeerde Business Administration and Management aan de HvA, waarna ze een bachelor toegepaste psychologie volgde aan de UvA. Haar eerste baan in de recruitment vond ze verschrikkelijk en ze eindigde dan ook in een totaal andere hoek namelijk in de fashion. De zakenpartner van deze week is Lotte Vink, medeoprichter van Labfresh. Contact & Abonneren BNR Zakendoen zendt elke werkdag live uit van 12:00 tot 14:30 uur. Je kunt de redactie bereiken via zaken@bnr.nl en Twitter. Abonneren op de podcast van BNR Zakendoen kan via bnr.nl/zakendoen, of via Apple Podcast en Spotify.See omnystudio.com/listener for privacy information.

Lynn Joyce leidde van 1999 tot 2011 de Berkshire Home Education Group in het Verenigd Koninkrijk. De groep was even belangrijk voor kinderen, als voor hun thuisscholende ouders – het was een plek om kennis en ervaringen uit te delen, gezamenlijke projecten en excursies te organiseren en vooral veel plezier met elkaar te maken. In gesprek met Djamila le Pair, op 15 juli 2022, vertellen ze wat de reden was dat hen deed besluiten hun kinderen zelf les te geven, wat hun zorgen en vreugdes waren tijdens dat onderwijzen, en hoe het hun zonen (de jongste is 28) nu gaat. Lynn en haar man Tom Joyce onderwezen hun drie zoons zelf, tot aan Sixth Form, de laatste twee klassen van de middelbare school*. Vele twijfelende, inspiratie of gewoon gezelligheid zoekende homeschoolende families bood Lynn een warm welkom in de groep. Regelmatig ontving ieder die maar wilde komen bij haar en Tom thuis, met of zonder kinderen. Waar nodig hielpen zij en Tom, met daad, of met geruststellende bemoedigende woorden. Lynn had een eindeloos geduld, zowel met ouders als met kinderen en ze wees altijd op het positieve in het kind, als ouders zich zorgen maakte om diens ontwikkeling. Haar bijdrage aan het welzijn van zovele gezinnen staat nergens te boek. Behalve een informatief interview voor thuisonderwijs-overwegende ouders, is deze opname ook zeker een eerbetoon en dankjewel aan Lynn en Tom Joyce. *In ieder geval tot 2019 was het in de VK zo dat een kind na de lagere school naar ‘secondary education' ging, vergelijkbaar met de leerperiode tot en met onze vierde klas middelbare school. (Een andere optie was Grammar School, vergelijkbaar met ons Gymnasium.) Er werd geen onderscheid gemaakt tussen schoolniveaus, dus geen MAVO, HAVO, VWO, maar wel een onderverdeling per onderwerp: de klassen werden in ‘higher' en ‘lower sets' (hoger en lager niveau) ingedeeld. Tijdens de laatste twee jaar moesten leerlingen examen doen in een breed aantal vakken, de GCSE's. Degenen die naar de universiteit wilden, konden verder leren aan een Sixth Form, vergelijkbaar met onze 5e en 6e klas VWO, met het verschil dat het verplicht aantal vakken drie was (en maximaal vijf). Engels en wiskunde waren dan niet meer verplicht.Deze video maakt onderdeel uit van een serie over onderwijs: https://potkaars.nl/onderwijs

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency. For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy. Check out: https://copyhackers.com/

Hij was een van de eerste gasten die we ooit voor de Ongelooflijke Podcast benaderden: Joris Luyendijk. Bestssellerauteur, journalist en religieus antropoloog. In zijn nieuwe boek 'De Zeven Vinkjes, hoe mannen zoals ik de baas spelen' laat hij zien hoe een kleine percentage bevoorrechte mannen, die nooit gediscrimineerd of achtergesteld worden, de dienst uitmaken in ons land. Joris Luyendijk behoort zelf tot die groep, net als alle andere witte, autochtone heteromannen uit een goed milieu met een VWO- en universiteitsdiploma aan de muur. Dat zijn de zeven vinkjes. Maar wat veel mensen niet weten is dat Joris Luyendijk eigenlijk religie ook als vinkje zag, of beter gezegd: het niet hebben van een religie. Waarom zet dat je op voorsprong? En waarom maakt hij zich als niet-gelovige zorgen over de weerbaarheid van een steeds ongeloviger Nederland?  David Boogerd gaat samen met vaste gast theoloog Stefan Paas in gesprek met Joris Luyendijk. 

Hosts Bryant McKinnie, Raun Sawh, Sally from Minneapolis, and Dustin Baker talk with Sir Skolt from the vWo and Cora from the Twin Cities about the Z'Darius Smith signing and more.

Aflevering 16 van Rookworst de podcast waarin een van de meest gevraagde gast eindelijk aanschuift, namelijk Mula B. Mula stel Hef aan de kaak waarom hij billen chapt en hoe dat praktisch gezien in z'n werk gaat. Eves Laurent doet een boekje open over de keren dat hij vast heeft gezeten en hoe hij dat ervaren heeft. Met 17 jaar levenservaring en een VWO diploma op zak is Bully de jongste Rookworst gast ooit. Tot slot komt Armin praten over alle 39 dingen die hij op een dag doet.

After hearing from 5 product/marketing people about their experiences with VWO, Optimizely, Google Optimize and AB Tasty, Matt and Moshe met again to summarize what they learned about the A/B testing and experimentation products.- Some of the discussion points include:- Front end vs back end testing- Product vs marketing testing- The maturity of products for product managers- Sharing insights and learning- Integrating results data into analytics platforms- And more! * Product for Product sitehttps://www.spreaker.com/show/product-for-product * You can find the podcast's page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

It's the new year and we got a News Years Guest Lez AKA Comfortable Dude  The MeatHeads talk music, and Lez's success as well as some tips on what it takes to have any kind of success. R.I.P. Betty WhiteFollow Comfortable Dude https://linktr.ee/Comfortabledude on Instagram https://www.instagram.com/comfortabledude/ and check out his music on our playlist and on Spotify, and wherever you listen to music. Be on the lookout for his new project @ thecomfortablfood on Instagram as well. https://www.instagram.com/thecomfortablefood/Rate us on iTunes https://podcasts.apple.com/ca/podcast...Find all our linkshttps://linktr.ee/nationalmeattreasur...HostsTrop J @thin.cruel.lipsChristian @pointthebarrelJoey aka Thrillah @ 303bam

Our fourth episode in the A/B testing tools series is dedicated to VWO.In this episode, Matt and Moshe are joined by Andrew Miller, a Senior Product Manager using VWO at Bestow Life Insurance. Andrew dives into various use cases involving VWO and some of the features he is enjoying. Come join Matt, Moshe and Andrew to learn about VWO! * You can connect with Andrew at:LinkedIn - https://www.linkedin.com/in/findandrew/Everywhere online: @findandrew * VWO: https://vwo.com/ * You can find the podcast's page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ * Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Manju Reijmer brak als scenarist door met succesvolle seizoenen van De Slet van 6 VWO en Vakkenvullers. Ook maakte hij de eerste NPO serie die volledig is gemaakt en geacteerd door mensen van kleur: Koeriers. Hij is nu commissioning editor, en is verantwoordelijk voor de begeleiding van dramaproducties bij Videoland.

After growing one of his first PPC clients from 25 to 250 employees, Jake realized he had a gift for using pay-per-click marketing to drive dramatic business results. To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from online advertising. In the six years since its founding, Disruptive Advertising has grown from two employees working in Jake' s basement to a flourishing agency with more than 120 employees and a run rate of over $18 million- putting it at #145 on the 2017 Inc 500 list and listed as one of USA Today's Best Places to Work in Salt Lake City in 2019. As an active member of the marketing community, Jacob is passionate about extending his knowledge beyond his agency and is a regular contributor on a variety of blogs including notable publications like Entrepreneur, Forbes and SearchEngine Land where his wit and ability to make even tedious topics engaging elicits rave reviews from his readers. He has spoken at numerous events and webinars including SMX, Kissmetrics, Create Nation, Unbounce, PRSA, Starfest, VWO and many others— each time entertaining and educating his audience. Beyond running a successful digital marketing agency, Jake's professional goal is to create 50 millionaires. To help him achieve that goal, Jake has invested over $350,000 into professional development and runs an ongoing series of personal development courses, covering topics like developing healthy habits and vision mapping, to help his employees cultivate a strong sense of selfawareness and unlock their full potential. As a business owner, author, motivational speaker, Jacob Baadsgaard 's witty, thoughtful and genuine approach to pay-per-click advertising and leadership makes him a compelling leader in the digital marketing arena! Some great takeaways from Jacob:Be enough as a personChange your habitWillpower is the solution to create changeContribute in your own unique way______________________________________The Change Makers are doing a fundraise for their #NoMoreBoxes Online Training and Collaboratory Center. A platform designed to teach you how to create safe space for a deep-dive conversations that open up for the conscious and unconscious bias behaviours, placing ourselves and others into boxes, that places our focus on what separates us as human beings, not what unites us. Your help is highly appreciated.Just go to www.Patreon.com/NoMoreBoxes today! MAKE SURE YOU DON'T MISS AN EPISODE OF THE CHANGE MAKERS PODCASTSUBSCRIBE TO OUR CHANNEL ON APPLE PODCAST OR STITCHER The Change Makers Podcast RSS Subscribe to The Change Makers Podcast Get the latest transformational out-of-the-box Leadership and Communications Tips, Insights, Tools & Stories from other change makers delivered directly to your inbox. First Name Last Name Email Address Sign Up We respect your privacy. Thank you!Please check your inbox for an email from me, Rúna Magnúsdóttir. Inside that email is a link to verify your subscription.Looking forward to having you onboard.My bestRuna

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we're going to wrap up CRO week by talking about how you can engage with your customers and drive more activity through communications. Show NotesConnect With: Paresh Mandhyan: Website // LinkedInAshwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we're going to talk about how to optimize your CRO and experience testing. Show NotesConnect With: Paresh Mandhyan: Website // LinkedInAshwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today we're gonna talk about shaping the experiences of the users who come to your web properties. Show NotesConnect With: Paresh Mandhyan: Website // LinkedInAshwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today we're going to talk about how you can best observe your user's behavior on your website. Show NotesConnect With: Paresh Mandhyan: Website // LinkedInAshwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we discuss the strategy behind optimizing the experience on your web properties. Show NotesConnect With: Paresh Mandhyan: Website // LinkedIn Ashwin Gupta: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I don't think there is a topic we're more passionate yet equally in the dark about as CRO. For every dollar a business spends on Conversion Rate Optimization (CRO) they get nine back – which is a staggering statistic. You immediately see ROI if you use a CRO expert who is good at what they do. There is an entire user journey that happens with CRO, and those businesses that embark on the journey can massively grow their business quickly. Jon MacDonald is the CEO and founder of The Good, a Conversion Rate Optimization firm. The Good uses data science to help brands turn their traffic into customers by tracking everything on their site and using the data they collect to come up with solutions for growth. Some of the world's largest companies convert their website visitors into buyers through their services. Jon is here to talk to about this little known powerhouse toolkit for both buyer and sellers. Episode Highlights: What Jon looks at before starting a CRO project for a client. Where CRO fits in for buyers and sellers in the e-commerce space. The four key areas of data to be looking at to optimize e-commerce conversions. Why CRO gets ignored so often. Helpful dashboard elements for the three types of online businesses: e-commerce, SaaS, content-based sites and how those elements improve business. How microgoals can add incrementally change your flow. What CRO advice Jon has for someone who may be getting ready to sell a business. Where The Good gets their information and what they do with it. AB testing tools Jon recommends for a new business owner getting started. How much time an entrepreneur should spend studying and preparing for a good CRO approach. How CRO practice can increase asset value exponentially for sellers and buyers. The benefit of working with an outsourced CRO team. Transcription: Joe: Mark, one of the things that we see happen often is people—we go to these events that we sponsor, meet some amazing entrepreneurs, and sometimes in little pockets of them you hear people talking about their top line revenue. It's really not what the focus should be. In many cases, it should be about their gross profit, their processes, and what they do to optimize and maximize their bottom line revenue. Because ultimately that's what the value of these businesses are based on. And as I understand you had Jon MacDonald on from The Good talking about CRO; Conversion Rate Optimization and how important it is to drive that up and what a great return on investment that can be. Mark: Yeah, that's right. I don't think that there's a topic I'm more passionate about yet equally horrible at than I am CRO; Conversion Rate Optimization. It's such a phenomenal field and when we look at what you can do using CRO techniques and methodology with a business it's rather remarkable. In fact, Jon quoted me a statistic in here that for every dollar a business invests in conversion rate optimization on average they get $9 back which is really, really amazing. I know that in the past I've hired a conversion rate optimization expert. And they cost a lot of money, right? So I was paying out I think like $2,000 a month. But you know what the first thing they did was? They saved me like $6,000 a month in advertising costs. Joe: That's incredible. Mark: I mean it's a net win. You're immediately seeing an ROI if you have somebody good at what they do. And when we think about CRO oftentimes we think okay we're going to change the color of this button bar, we're going to change the title on this, we're going to increase our sign-ups. What Jon and I talked about quite a bit more is the fact that CRO is much, much bigger than this. There is an entire customer journey, there's an entire user journey here, and there are all sorts of points along the way where this journey can be optimized and can be made more efficient for our clients. I know I've talked to clients in the past who have grown businesses massively by just spending literally years doing this and their traffic doesn't substantially change. But their revenue changes and their bottom line earnings change as well. It's a discipline that most of us ignore; low hanging fruit for almost all of our businesses. We should be doing it. Jon and I got to talk about some of the methodologies that you need to implement in order to really get going with some CRO optimization of any business for that matter. Joe: I think it's going to be a fascinating podcast. I'm going to listen to it myself. Before we jump to that folks be sure to tell us what the movie quote is. Send us a note so we can give you a shout out on the podcast. Alright, let's jump to it. Mark: Jon thanks so much for joining me. Jon: Thanks for having me. I really appreciate it. Mark: If you could can you provide a quick background on yourself to all the listeners? Jon: Sure. So I am CEO and founder of The Good. We are a conversion rate optimization firm. Now what that means is we help brands to convert more of their existing website traffic into customers. So we do that through data science. Helping brands to track every click and movement that's happening on their site and using that data to understand where people are dropping off in the process, why they're not converting, what's engaging and not being engaged with, and how to solve those problems. Mark: That's great. CRO is something of a—I wouldn't say a hobby of mine, I'm not very good at it but it's something that I'm fascinated by. I love the idea of being able to grow and sometimes pretty significantly grow a business without adding more traffic and scrapping forward for that more traffic but basically by improving that customer experience to the point where everything just kind of smoothens out and it just opens up more traffic internally but with the revenue of course; the conversions and everything else. Now in my understanding with your firm you guys have done some work with private equity firms as well that are coming into an acquisition of a web-based company and want to find some of those opportunities. Can you talk a little bit about that and maybe some of the scenarios that you've looked at there? Jon: Yeah. So typically when you're buying an e-com company the first thing you're looking to do is optimize the return on the investment you've just made. And that's why a lot of folks end up with us. Typically these brands have a lot of traffic coming in already. They're spending a bunch of money to drive traffic to the site but perhaps that's just not converting at the level they'd liked or they're not seeing as high of a ROAs or return on ad spend as they would like to see and they see that that's an opportunity for optimization. And that's typically how we end up starting those conversations. It's not unfamiliar with us. A few brands we've worked with have increased their conversion rates, gotten their ROIs up and then made an exit right after. So it happens on both sides. Brands who are looking to make a purchase and or have made a purchase come into us to help them to kind of optimize a little bit and then also companies who are looking to improve their site and optimize it as they get ready to sell and want to increase the value of their company. Mark: I often think that the CRO portion of a marketing mix is one of the items I think it's ignored the most often and is often one of the lowest bits of hanging fruit. And one of the things I think people forget about; I forget about it myself but CRO actually has kind of a double whammy effect for you, right? I ran an experiment on another business that I owned outside of Quiet Light Brokerage for getting people to sign up and I know my numbers pretty well. I know that every person that signs up even though they're signing up for free the value of that client is about $10, right. So I said okay I want to increase these free sign-ups more. But the result was I did increase the sign-ups, I did increase that conversion rate pretty significantly but the other benefit of that is that my cost of acquisition dropped. So not only was I getting more out of what was being sent to me but my advertising dollars dropped at the same time. And so I had this double effect of seeing an increase in my ROIs on both sides just from focusing on one thing. When you're talking to somebody who is preparing to sell; let's say it's an e-commerce business, what are some of the areas that you start to look to see where can you—what are you sort of tracking at a CRO project? Jon: Well, the first thing is are they tracking the right data? True conversion optimization should not be about going down a checklist of best practices. You can find those and Google those online and I can tell you that really the most effective way to optimize a site is to base it on every click and movement of your specific sites visitors and to make data back decisions on those actions that are being taken. So the best way to do that is to make sure you're tracking the right data. Now, of course, you want to follow GDPR and all of the other privacy regulations that are in place. So all the types of data that you really should be tracking are done in aggregate meaning it's not personally identifiable information. And really you don't need personal identifiable information. But there are really four key areas of data that you should be looking at. The first of course is Analytics. If you're looking to sell you're likely going to have Analytics and the buyer is likely going to dive into those Analytics. So if you're looking at something like Google Analytics out of the box let's be honest here it's meant to help you buy more Google Ads. So it's not that helpful in terms of optimizing your site. Now the best way to do that is to build some dashboards in Google Analytics that are more focused on conversions. And also make sure that you're tracking the right events on your site to get that data in. So that's one of the first places we look. The second pieces of data are interactions on your site in terms of content. So looking at things like heat maps; where are mouse movements happening around the site, click maps where are people clicking on a page, perhaps they're often—we almost always find that people are clicking on things that aren't clickable, and that's a good indicator that they should be. So it could be as simple as that. You know we also want to look at scroll maps; how far down the page are they going. We do eye tracking as well to understand what people are looking at and how long they're looking at that content. Lastly—well third I should say you want to do what's called user testing. So we've just talked about all these quantitative pieces of data that really tell you what people are doing. But it's really hard to get the why behind that from all of that data we just talked about. So user testing comes in and helps us understand why. Now, this is where we send people to the site who match the ideal customer profile and we ask them to complete tasks. And while they're completing those tasks we are recording their screen and their audio and we also have trained these people ahead of time to talk out loud about the experience that they're having. So they're going through a site and they're saying hey I'm trying to find this page and I can't find it in the navigation or understand how to get to that content that I'm looking for, I don't understand what the value proposition is here, or just common struggles that they might be having. And that really kind of coincides with the numerical data to tell us not only what they've done but also why they're doing that and it gives us some context behind that. And we really we do what's called remote unmoderated user testing. And what that is is a software tool we use usertesting.com most often. And what that means is it's a piece of software that lives on their home computer that allows us to collect all this data so they can do it in the comfort of their own environment as opposed to somebody standing over their shoulder. Now we've done both. We've been optimizing sites for over 10 years now and we've done both. And what we found is that we get much better data when its remote unmoderated. The people are comfortable and they don't feel pressure to come up with something on the spot and always be telling us what they're thinking. We just find it naturally happens when it's remote and unmoderated. So that works a lot better. The last piece of data is A-B testing or multivariate testing. This is where you say you have 100 people coming to a site, you can segment those visitors and show 50 the current version of a page or even small change on the site, maybe moving content around on a page, or adjusting some headlines things of that sort. And then you would show 50 the alternate page and you test some metrics out of that to understand which one is doing better; the page that exists or the changes that have been made. And we can get really large tests like changing entire pages or we can go really, really small like just changing one headline and seeing what the differences would be and then stacking a lot of those tests and the variations of those tests to truly understand how to optimize each step of that funnel again based on data. So instead of just guessing and launching those changes with this piece of data you're actually letting the consumer's actions, your specific sites visitor's actions and tell you what should be done to permanently change on your site. Mark: Okay. So I think that explanation was just great. I love the framework that you set up here but I think you just explained why CRO gets ignored so often. And that is there is a lot of stuff to set up here and to configure and I just let's start right at the beginning with Analytics. You're right right out of the box how useful is Analytics. It's interesting. You get to see how many people are coming to your site. You can see what pages are popular and some decent information out of the gate. But really Analytics starts to blossom when you start building dashboards and segments and everything else. But getting into that; I mean that's kind of a discipline in and of itself. Jon: Of course. Mark: I know we could probably talk about this all day and different dashboards for different types of businesses, what are some things that are some useful elements with a dashboard that somebody might want to consider building? And I want to break this up into maybe three different types of sites. And if you don't work with any of these types of sites that's fine, just let me know. But e-commerce would be one, SaaS would be another, and then content-based sites that are really looking more for that user engagement and reading and how much are they digesting the information. So what are some dashboards that you would recommend people look into for each of these? Jon: Well, there's a couple built into Google Analytics that get ignored pretty quickly. On all three of these sites it would be helpful. But the first is page flow. What is the flow that people are taking through the site? And most people ignore this because in Google Analytics the view is one where it shows the funnels but then has lines drawn between them and it looks extremely complicated at first. So most people see that, they get overwhelmed, and they leave and don't really pay attention to the data. But there's so much rich data there you can dive into. And you don't have to do anything other than have the snippet on your site. So it's not requiring you to set anything else up necessarily. So that's a great place to start. For e-com businesses we often find one tidbit; a lot of companies no matter what their size is when they first come to us one of the first things we always check is do they have the e-commerce tracking engaged. It's one button to turn on and off. So many brands don't have that turned on and they lose so much rich data that Google automatically starts sorting through and looking for. So for e-com just having that turned on could be amazing. And it's so easy. Now in terms of metrics that we're looking for on e-commerce conversion rate in terms of to purchase but also what are the other metrics that you're looking for? We call them micro conversions; things that you know people are doing that influence that purchase. Is it signing up for an email? Is it where they visit certain pages on your site? So we know that if they are visiting or even just like a great instance of this is if they're visiting a product detail page but then they click to read more of the user reviews. That's always a great indicator because what we find is consumers who read reviews convert much higher. Because often consumers are going to trust the content that's in reviews much more than what the brand even says about their products because it's coming from people like them. They also; for a clothing site for instance or shoe site, it's really helpful because they will use that to better understand sizing, especially relative sizing. So a medium runs a little larger you're probably going to want a small things of that sort. That's really, really helpful for people who are really there to dive deeper and answer specific questions that are all buying questions. Mark: Let me stop you on that real quick because let's say that you start measuring these micro goals. What does that give you? I mean I would imagine a lot of the people that are taking those actions already have a high user intent. Jon: Right. Mark: In my head I'm thinking okay let's say sizing options, you said I want to increase the number of micro-goals of people checking out the different sizing options. Does that really increase each individual user's intent or you're really just more making the flow easier for those that are already there? Jon: Both. If you're finding that out of 100 visitors that 50 of them are looking at sizing and of that 50, 25 convert you really want to try to influence that metric. So if you know that people are looking for sizing then make that information surface at higher so it's easier to find. Now people only visit websites for two reasons. This is outside of Facebook or anywhere that you're just trying to maybe perhaps spend some time; kill some time. Now they are there because they have a pain or a need and they think that your website can help solve that pain or need. And two once they realize that it can or they believe that it can, they want to do research on how to convert as quickly and easily as possible. And that means that they've done that research and now they're ready to purchase. So you need to make those two things as easy to do as possible. Now it sounds pretty simplistic but understanding as you go deeper on those what people are looking to research and then surfacing that information as high as possible is really important. So making that as easy to find and do that research. So if you know that people who convert always are looking for sizing information but they have to go into the reviews to find it. That's a problem. So instead make it easier for people to understand what size they should wear. And if that's the case they're going to convert much easier. And then when they're ready to convert it'll make that checkout flow, that conversion process as easy as possible. And when you look at lead generation sites which is the second one of this one that you've mentioned, it's the same thing with form completions. We often work with companies who have made it very easy for somebody to come to the site and do research about what particular products or offering that that company has that aligns with their need. But we also see at times the consumers come to the site and they're looking at the home page and the value proposition is not clearly stated. And so how many times have you been to a B2B service page website and you look at it and you said I have no idea what these people do. So that can be a big challenge; just understanding is the consumer in the right place and allowing them to do that research. But then once they get to the form they're asking for a ton of information that isn't really necessary at that first step. So they might be asking how many employees do you have, or what industry are you in; all these things that could have been filtered prior to them filling out a form by just saying this product is best for people who have this many employees, this much revenue, this industry, and things of that sort. So trying to help people understand if they're in the right place and how to convert as quickly and easily as possible can apply to both e-com and lead gen. Mark: That's helpful. Let's go on to one of the other ones here and that's the scroll maps and click data. A, where do you get this sort of information? Do you have any servers that you recommend? And then B, once you get in what do you do with this information once you start to get it? Jon: Yeah. So Hotjar is likely your best fit. Now there are tons of different heat mapping softwares out there right now. Crazy Egg is another good one. There's a few of us who—we find Hotjar has the most reliable data and also for the cost has the best benefits. So I believe it's about $9 a month and it's totally worth the data you get back for $9; easily a large return on your investment there. Now, what should you do with that data? Well, Hotjar will let you track again all the mass movements that happen on your site and give you a heat map of those. Now for those people who aren't familiar with the heat map it just shows you from red to—and then cools off from there; so red, yellow, green, blue, and then the lack of colors where people didn't use their mouse at all on a page. So it allows you to really look at that and say where are people interacting. Now, a quick tidbit on this; on desktop, your eye will follow your cursor. So heat mapping is not so much about the cursor movement as it is about a good indicator of where people are looking and what they're engaging with on your page. Understanding just where a cursor is going on a page is not as helpful. So that's a better way we think to look at it is what content are people engaging with. And that's what's really helpful there. Now, what can you do with that data? Perhaps you find that there is a piece of data that you had found earlier that people really engage with every single time they purchase. Well it's really helpful to surface that content up higher on the page and then track whether or not people are engaging with that over time; so testing that by understanding what content to engage and moving that content to a different area of the page and then looking at the heat map to see if it's being engaged with. Mark: So let's move on then to A-B testing and this is a personal pet peeve of mine because all the tools out there just feel—at least that I've used feel expensive and kind of shoddy and maybe I'm not using them right. Are there tools that you particularly recommend? What do you think about let's say Google Optimize as a free option there? And we'll start with that. I would also like to get into setting up experiments that actually make sense. Jon: Right, of course. Mark: Let's talk first about the tools. Jon: So there are a numerous number of tools for optimization as you mentioned. It's pretty common now to try to sell a whole optimization platform; so one tool that can do everything. The great thing about Google Optimize is that it doesn't do that. It focuses just on running those tests. And it also integrates extremely well with Analytics so you can pull segments out of Analytics that you've set up and run tests just for those segments. Now it is free and it does have some limitations in the sense that you can run a limited number of tests at the same time. There are some ways to get around that. I would be happy to chat about that with anybody at some point but really the idea here is Google Optimize has come a really long way over the past year. It has in terms of pure testing the same functionality as a platform like VWO or Visual Website Optimizer which is another one that I would tend to recommend if you want to get over the number of tests limit that Optimize has VWO is a great tool. It works extremely well for the testing side. It has a whole bunch of other functionality that at The Good we don't typically use. But if you're looking for a full platform it could be okay. And then if you're in the enterprise space Optimizely is really the gold standard. They were the first really solid tool. They made a shift about two years ago to focus exclusively on the enterprise side. So we still have some clients that are on their legacy plans from five to six years ago that are paying 200 bucks a month. They don't offer anything like that anymore. It's now probably closer to 10,000 a month just for their platform. But if you are looking to optimize every experience; your mobile experience, and your app experience, and your desktop or web experience as well Optimizely is really where you'd want to play. But you need to have the budget and the traffic levels especially. This is another thing and I think most companies tend to want to jump into running testing but they don't have enough traffic to do it. And they sign up for something like VWO and start paying the fees for the platform and they aren't seeing the results very quickly. That's where it can get frustrating. You really need to make sure you have enough traffic to be able to see statistically significant results in a meaningful timeframe to get the return on that investment. Mark: What would you recommend for sites that have low traffic amounts? Jon: I would recommend playing around with Google Optimize but running bigger tests. So what do I mean by bigger tests? Try changing an entire page content; don't just change one piece of content on a page. So the bigger the test the quicker you're typically going to see some results positive or negative. Now it's hard to get fine-grained but testing even bigger tests like that you will see increases in the key metrics that you should be tracking like conversion rate, average order value, things of that sort that really are going to drive impactful meaningful improvement for your brand. Mark: Yeah, that's great. I've noticed the same thing in the testing that I've done there where—and this leads to the next segment that I wanted to talk about that and that is saying that meaningful tests where the whole sale page changes. I just ran a test on another business I own where we did a whole sale page difference and the lift was significant. It was almost definitely the conversion rate on a completely different page design. When you're setting up a new test especially if you're coming in cold and say that you bought a business and you're now working on different ways to be able to grow that business that you just acquired, where are some places that you would typically start with testing? Let's assume that there is enough traffic there to be able to run more of this fine-grained sort of tests. Would you recommend some of these bigger tests to begin with or maybe a more nuanced approach? Jon: I would typically recommend a little more nuanced approach that is based on the results from that user testing. So by starting; I mentioned four areas and I mentioned the A-B testing last because the other three are really going to help you determine what you should be testing. And that's almost as important as running tests at all. So if you are going; there are so many brands that we see that just sign up for these platforms to run tests and start running tests and they just randomly cherry pick ideas to run but they don't have any hypotheses behind them or data to back those up. So really again understanding the data has to come first so that you can make some data back decisions about what to test. Now, what's going to be impactful? I'll tell you that if you start reading general articles online about testing the first thing they're going to say is things like button colors, or maybe a headline change, or image change. Those very rarely actually move the needle. So you need to find that balance between a whole site or a page change and changing one small element on the page because it's in the middle where you're really going to see the results. But also the best way to be thinking about this is the testing needs to be a three or six-month plan. So that doesn't mean that you should expect one test to run that long but you should be thinking okay I'm running this test to make what learning do I want out of that test; positive or negative change? That's fine but you should always be learning something. In fact when a test doesn't have the outcome that we want here at The Good or that we were expecting I should say we don't call it a failure; we call it a learner. Because we're always learning something out of that. That will influence what the next test is that we want to run. And then you continue to stair step that. Conversion optimization should really be thought of as an iterative compounding effect over time. There's nothing that you're going to change on your site that is going to double your conversion rate overnight short of massive discounting. And I just call that margin drain. That's not an optimization. So you really want to be thinking about this in small incremental gains. That each test is going to help you get that will have a compounding effect over those three to six months. And so impactful tests are ones that you know are building the foundation for a larger change that you would like to see. Mark: Talking to about this it seems so clear that you're setting this up into almost two distinct steps, right? The bulk of what you suggest of these four suggestions really relies and rests first on having good data and a good data framework for understanding your site and your business and knowing what sort of metrics you want. And once those metrics are set up then you can take a look and say okay well let's look at this or what would happen if we were to change this micro goal? Does this micro goal really have a correlation with revenue or is it just something that we're kind of seeing right now? Maybe there is no correlative effect. Maybe we can increase a micro goal and it doesn't change anything at all. But I think the challenge then becomes not necessarily how do you run a really great A-B test but how do you set up a really good framework of data and data collection and those dashboards as well. What advice would you give to an entrepreneur who's thinking about their business and saying okay I know I need to get data on my business, I know I have Analytics set up maybe I turn on the e-commerce tracking but I've not ever created segments. I don't really know how to use segments; 10,000-foot view, what's a way that we can instruct the entrepreneur here to just start understanding what they need to start setting up for a good data framework? Jon: Well I mentioned the other three areas besides A-B testing and you don't have to go super deep on those. I know there's—you could. As you mentioned earlier we could spend a whole hour just talking about each of those individually perhaps. I think you need to start somewhere but just having that data tracking in place and then paying attention to it; look at it once a week spend; set an hour side on your calendar, just spend an hour once a week looking at that data. You will start to see trends. You will start to see things that help you to better understand how people are engaging with your website. And just giving that that hour per week will put you miles ahead of the competition because you're going to start to see those trends and the actions that people are taking on your site. And you'll start to have empathy for how they use your site. Now I often like to say that it's really hard to read the label from inside the jar. So many site owners or brands or e-com managers what they do is they build the site and all the content and the navigation for them because they know the product. But what happens if somebody comes in via Google to search in a topic. Google thought that site might be the best answer they send them there. They're missing all of that knowledge about the products they sell. So when they go to the navigation and if it's not set up appropriately the consumer has no idea what they're looking at or how to figure out what product is the best one for them. So that's another way that user testing can really kind of help. It's brief empathy for the end user and helps you see it from that perspective as opposed to somebody who built the site or is on the site every single day. So I think two things; one, just have the data and look at it and you'll start to build up that empathy. And that's really going to help you understand what you should test and where you should go from there. Then secondly you can really start to dive deeper. You can then say oh I want to run scroll tracking on these pages because I'm finding that people aren't reading this type of content that's further down the page and I want to verify that. So you start to post questions. It's not about the data; it's really about asking the right questions once you have that data in place. Mark: You're echoing exactly what I heard at Traffic & Conversion this past year. I went to a CRO talk and one of the bits of advice that he gave was to start with the questions that you want answered because then the reports will build themselves. If your question is how many people are signing up for this email list and then taking a second action well now you know the report that you need to build there is a report that shows just that information. The other thing that you're saying that I think is fantastic and this is the trend in marketing in 2019 and frankly it started I think as early as 2017 and has been building steam and that is this personalization; both of the user experience but also in the way that we think as far as marketers and the internet is no longer just a big cold faceless place. Let's start putting a face to those numbers that we're seeing in Analytics and understand those are real people, real eyeballs and what is their experience like. And what you said you have some empathy for the user and what they're going through because then you can start asking those questions and building the reports. And then once you build the reports, you've answered the questions, now you can start forming the thesis of okay this is what we're seeing as far as the answer to this question. Now finally once we get all this in place lets A-B test. Does that summarize it? Jon: Yes; very, very well. Mark: Awesome. Alright, let's talk about wins. Jon: Yes. Mark: I could do your job. Jon: I'm looking forward to it. Mark: I know that for a fact. Let's talk about wins. Let's talk about some of the—without getting and divulging clients or anything like that, let's talk about this is what you want to put on your site as far as the testimonial because it's eye-popping and then also the realistic sort of wins that you would see say over six to 12 months from a CRO campaign. Jon: Yeah. You know on average we see about a 9:1 return on investment. So for every dollar that's put into conversion optimization on average, you're going to see about a $9 increase in revenue. Now there is not one single metric that you can do that's going to have a bigger impact on your site than focusing on conversions. But I think the industry of conversion rate optimization gets shoehorned often into that one factor which is conversion. We've talked about a lot of different metrics today that really need to be improved and optimized and that all goes back into conversion optimization as a whole. Of course, average order value, cart abandonment rate, we talked a lot about ROAs and return on investment of ad spend. I think in a lot of that is what needs to happen there. Now specific wins, I have a bunch of case studies up on our site. They're public so I'm happy to talk about some of those. For instance, Easton Baseball; if you don't know who Easton Baseball is they make aluminum baseball bats mainly and softball bats. About 99% of college swings are done with an Easton baseball bat. They pretty much own baseball bats for Little League. And if you're a Little League player you're going to use one of their bats. Now, having empathy for the consumer; what we found when we came into their site was you go to their product page and it would be a wall of bats. Now if you imagine what a bat looks like online and you see a whole bunch of them. You have no idea what the differences are, right? And they're just maybe different colors but you really don't know because you can't feel the weight difference or really see how the size differences of the bats online that well. And especially if you're a parent with a kid in Little League, you have no idea what bat you should be buying. And we did a bunch of user research and what we found was that consumers were coming to the site to buy a bat for their kid and they would buy the bat take it to practice and had spent a couple of hundred dollars on this bat and then the umpire tells them they're not allowed to swing with that bat. Now the reason is that all these different Little Leagues have certifications for their bats and if their bat does not have that certification stamp on it you can't use it. Also, either your kid swings for the fences or he's just trying to get on base. And there are different types of hitters, and different bats fit with different types of hitters. There are also different price points that parents want to spend. So there's some that might want to spend $100, some are willing to spend 500. It really varies. Using just those three metrics what we found was that so many parents are buying the wrong bats that they were getting frustrated and there was a high return rate. They were calling customer service quite a bit. Well, what we did after learning all of that is we built up bat finder. So instead of having parents navigate through all these bats and look at all of them and spend time trying to figure that out, they simply just answer three questions and those three questions kicked out three or four bats for them. And so these are the ones you should really look at. Now once you got to those bat pages they often had; Easton had put in a ton of technical terms that were branded around what the bats did. So I can't remember the names exactly but instead of just saying this bat reduces sting because with an aluminum bat if you hit it really well and you're hitting for the fences you can sting your hands really bad. And Easton has some wonderful technology that eliminated that bat sting and still let you get the great pop of the bat to hit it over the fence for a home run. Well, what we found was they had branded that term instead of just saying it reduces bat sting they came up with some random term for that. And consumers didn't know what it meant. So we helped them solve that problem. And that was found through user testing and just having empathy for what the consumer is going through. So we fixed those two things on their site and they saw over 600% increase in revenue year over year and their conversion rates skyrocketed. I think it was 187%. And you know when you think about it just having a little bit of empathy and making those two small changes can have such a big impact. And that's really what conversion rate is about. It's understanding what people are doing, what they're not doing, and how they're engaging, and using that data to then inform what should be changed and tested on a site. Mark: Yeah. And just to put this in terms of acquisitions; bringing it back to really the subject of this podcast here, I want people to think about this in terms of what I mentioned earlier on the podcast. If you're seeing a 600% increase in your revenue which is phenomenal you're also seeing a reduction in your cost of advertising to acquire a client which means your bottom line margin is actually probably improving more than that 600%. And that's an assumption on my part. But let's for the sake of argument just say that it also is increasing by 600% at a minimum, it might be even increasing more. And now you're taking the multiple approach of maybe for an e-commerce business 3, 3.5, maybe 4 and you can start seeing how much you're growing the asset value of a business that you own; maybe you acquired or you're preparing to sell. You are seeing significant gains in that asset value of what you're hanging onto to the point where the numbers really become kind of silly to even say it because it doesn't sound believable. But that's the low hanging fruit of CRO is the money that you said 9:1 investment to payback ratio. That's phenomenal and for preparing to sell or buying and trying to grow a business asset value you're not only getting that 9:1 you're getting the multiple on top of that as well. That's phenomenal. Jon: Yeah. And I've specifically mentioned Easton because it's a public knowledge but after about 18 months to two years after we helped them optimize their site and then moved in and help them optimize their mobile as well for even larger gains there they did sell to another private equity firm and had a very good return on their investment there overall and that was almost entirely fueled by the digital side and the effort they'd all put in there. Mark: That's awesome. Where can people learn more about you and more about your company? Jon: Sure. Yeah. So The Good you can find us online at TheGood.com. That's just TheGood.com and you can sign up for our insights there. So if you liked a lot of the tidbits and helpful tactics I talked about today we do produce one great article per week about learning. There are no sales pitches involved it's truly just educational content about conversion optimization; things that you can take home and do to your site and start thinking in this way. We fully recognize that it is really hard for one person to have all of the skill sets at their company to do conversion optimization. I think you talked about this earlier when you said hey you just mentioned all these things and that's the challenge most people have around optimization. It's true. It's really hard for one person to do all of that. And so we try to help educate as much as we can around all of this type of things. But TheGood.com is the best way to get a hold of us. Feel free to email me directly if you have questions. I'm happy to answer questions that come my way it's just jon@thegood.com. And I do try to read and respond to every email. So I will do my best. Mark: Yeah. That's great. And as far as the task list, I mean you're exactly right. The fact is CRO is a mix of being somewhat of a data scientist and there's also a technical side to it as well being able to get all the integrations right and then there's also the creative side as well to understand how to really understand the user testing and how that empathy and then be creative with the tests and ask the right questions. It's very difficult to find somebody who can master all three of those skills and those abilities. So working with an outsourced team; I think CRO is one of those things where doing it alone is probably not the best approach unless you're just really, really some sort of a renaissance man who can have these multiple disciplines. Thank you so much for coming on Jon. This has been an awesome discussion I'd begin maybe because I just love CRO but I appreciate you coming on and sharing some of the tips. Jon: Well, thank you so much for having me, Mark. I really do appreciate it. Links and Resources: The Good Jon's Email Hotjar Optimizely

I chat with Clayton Johnson of The HOTH. He's spoken at conferences like Search Engine Journal Summit, Legendary Marketer, Medellin Entrepreneur, HOTHCON, and more. The Hoth is an SEO Service Company with a suite of products. The HOTH and our marketing have been featured in Entreprenuer.com, Forbes, Inc, VWO, and Digital Marketer. Clayton and I talk about: Starting and Growing the HOTH SEO topics Beards and other tangents HOTH Life VLOG HOTH Services That I've Used *I'm an affiliate for The Hoth, and a happy customer as well, so I get a commission if you buy via my link. Guest Posting: Checked it out in May 2019 and was happy with the links — hope to see results soon so I can share. There is a great sale going on in May 2019. HOTH Boost: I haven't used this in a couple of years as it could be considered Gray Hat, (against Google's Guidelines) and riskier. Use only if you know what you're doing and accept the risk. Other Services Mentioned HOTH Syndication: I'm testing this out so I don't have any results yet. HOTH Foundations: Again I haven't used in years due to the Gray Hat nature. Use only if you know what you're doing and accept the risk. HOTH Blogger: I haven't used but it's a full-service content machine. HOTH X: It's the full managed service. You get content, onpage/onsite analysis, links, and everything. See all their products here. HOTH Life VLOG Connect with Clayton Learn more about Clayton Social: LinkedIn, Twitter Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

I chat with Clayton Johnson of The HOTH. He's spoken at conferences like Search Engine Journal Summit, Legendary Marketer, Medellin Entrepreneur, HOTHCON, and more. The Hoth is an SEO Service Company with a suite of products. The HOTH and our marketing have been featured in Entreprenuer.com, Forbes, Inc, VWO, and Digital Marketer. Clayton and I talk about: Starting and Growing the HOTH SEO topics Beards and other tangents HOTH Life VLOG HOTH Services That I've Used *I'm an affiliate for The Hoth, and a happy customer as well, so I get a commission if you buy via my link. Guest Posting: Checked it out in May 2019 and was happy with the links — hope to see results soon so I can share. There is a great sale going on in May 2019. HOTH Boost: I haven't used this in a couple of years as it could be considered Gray Hat, (against Google's Guidelines) and riskier. Use only if you know what you're doing and accept the risk. Other Services Mentioned HOTH Syndication: I'm testing this out so I don't have any results yet. HOTH Foundations: Again I haven't used in years due to the Gray Hat nature. Use only if you know what you're doing and accept the risk. HOTH Blogger: I haven't used but it's a full-service content machine. HOTH X: It's the full managed service. You get content, onpage/onsite analysis, links, and everything. See all their products here. HOTH Life VLOG Connect with Clayton Learn more about Clayton Social: LinkedIn, Twitter Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

CRO – Conversion Rate Optimization with Luke Chapman Covering topics including: * Simple AB split testing * Heat Mapping – including crazy egg, hotjar * Clear Call to actions * optimizing and creating a fictionless conversion process * Landing page optimization – Google Optimize, VWO, Optimizly * What are the key areas of a page to optimize * Getting the Simple parts of CRO right Episode Transcript 0:00 – 05:02You spent hours creating Facebook ads you’ve carefully selected Utah guardians and even invested thousands of dollars of your hard earned money into advertising business. So why is it that after all this time and effort he didn’t focus on? Optimizing the onsite experience. In today’s episode. We’re going to talk about conversion right optimization or Sarah. This is the combination of hot and science that’s entirely focused on increasing number of people who hit your website and converting those into customers. My name’s Jerry Doyle, and this is rectal podcast right market professionals from all over the world to help start up found is like you learn the different marketing out foams to grow your business. Hi and welcome to this week’s episode this week. We’re going to be tightly focused around cri will conversion rate optimization. And with join discuss these topping by league Chapman. Who is a digital strategy marketing automation extraordinary who works with red x digital here in Brisbane. We’ve made look welcome to the show. Thanks jared. Fantastic way going to really explore this area, which I feel like it’s one of those areas when you have a business that often gets overlooked. It’s that thing that you stop stopping use. I actually done always worked to get people to my website chilly that can save what’s happening. And I’m just curious. I mean from your from your side, and that’s come my vision of it from your Cy why do you feel or what do you say that conversion rate optimization is selling Poland for a business to get? Right. These days. Yeah. Well, I guess now you’ve spent all the money will time or all three to get people to you website. So if they get there, and then they ended up leaving without in voting into whatever you close as conversion that’s a bit of a a waste of time in money. So you really want happened allies on that make the most of it. Two different ways to do that as some show. We’ll discuss I mean. Yeah. Well, I mean let let’s get into that. Because I’m sure a lot of people who are listening to this have maybe heard of conversion rate, optimization CRO. But it really maybe fully appreciate all the different elements kind can involve because it’s not like traditional marketing advertising this little components. He is. I mean, we’ve got a very short window here. But can you give us a rough idea of the kind of things you might be working on under the umbrella of Sierra? Yes, I really I guess anything that’s going to push people down that funnel towards converting into festival. And just reducing any points of frictional in the way. That can be also things. Jennifer, my point of view do a lot of testing so AB split testing most people hurdles multi variant testing, which is taking that to another level. And then just is experience you just making things as as possible reducing steps. And all there’s all kinds of ice today that list five in some of those. Yeah. I mean, if we’re going to do a simple ABC split test. So might as people get that, you know, you’ve got two options. So he we’re talking about let’s paint us in our in our heads. I’m ginger marketer. I’m blocking traffic to a website. It’s like car insurance website,