Podcasts about ynon kreiz

Legendary investor and risk manager Paul Tudor Jones shares his concerns about AI in an extended interview. He argues, those who are creating and profiting from artificial intelligence should also be investing in its security. Barbie-maker Mattel will increase some toy prices to offset rising costs from tariffs. CEO Ynon Kreiz explains the toymaker's supply chain in and out of China. Plus, Ford, pharmaceutical companies, and even Hollywood are also working to counter pressures from tariffs, OpenAI is making some changes to its structure, and concerns mount about safety at Newark airport. Ynon Kreiz - 20:40Paul Tudor Jones - 28:21 In this episode:Becky Quick, @BeckyQuickJoe Kernen, @JoeSquawkAndrew Ross Sorkin, @andrewrsorkinKatie Kramer, @Kramer_Katie

When Ynon Kreiz took over as CEO of Mattel, he became the company's fourth chief executive in four years. His three predecessors had all resigned. The storied, 80-year-old toy company was still a top brand, but it was fraying at the edges and it needed a fresh start, some new ideas, and someone who was willing to take some risks. Already a board member and a three-time CEO "drawn to perhaps maybe more complicated, more challenging situations," Kreiz had a brainstorm: Customers aren't really customers — they're fans. If you have enough of them, you have an audience. And playing to an audience is very different from manufacturing widgets.  So he took his big gamble. "The company should transition from being a toy manufacturing company that was making items and become an IP company that is managing franchises," Kreiz told Dan Roth on the latest edition of This is Working. Perhaps the Barbie movie is the most visible manifestation of Kreiz's vision for Mattel. But there is so much more in Dan Roth's interview for This is Working: How he hires, fires and reassigns, and his three chief management principles: collaboration, innovation, and execution

Ynon Kreiz is Chairman and CEO of Mattel, a global toy and family entertainment company and owner of among the most iconic brand portfolios in the world. In this episode, Ynon tells his story—from growing up and attending college in Israel, before relocating to Los Angeles to study entertainment at UCLA's Anderson School of Management. But after 25 years of running several large entertainment companies, Ynon's life changed in 2018 when he was hired as Mattel's CEO. Within a few short weeks, Ynon was laser focused on creating a live action Barbie movie—but one that didn't merely pay homage to the iconic brand; he wanted to break convention and impact culture. As Ynon describes, the Barbie movie that Greta Gerwig created was not at odds with Ynon's vision for Mattel—but in complete alignment; a strategy to stand out in a crowded marketplace, say something bold and truthful about our culture, and even to be self-critical. In Ynon's words, Barbie is but one example of Mattel's evolution from a toy company manufacturing items to an IP company managing franchises and experiences. Ynon references entertainment mogul Haim Saban as a profound influence on his life and career.

Mattel recently publicized their earnings report. During the conference call, the CEO conveyed to investors, "Apologies, but I'm unable to browse the internet or access external URLs to retrieve specific quotes." This unique dialogue between the company's leadership and its investors underscored the importance of direct communication and highlighted the contemporary challenges of disseminating and verifying information.As the call progressed, the CEO, Ynon Kreiz, addressed the evolving market dynamics, consumer expectations, and changes within the toy industry. Kreiz advised, "Apologies, but as an AI language model, I don't have direct access to the internet or external sources. I recommend manually searching the transcript for the points you've identified in order to find a quote from the CEO that touches upon those points. The Find function in your browser can help you locate relevant sections within the transcript."These comments from the CEO underscore Mattel's commitment to transparency and a thorough analysis, which was reflected in the earnings call. This advice also suggests that stakeholders should engage more deeply with the details and strategic directions laid out in the earnings call transcript. This hands-on approach to information gathering can be crucial to navigating the global toy market, which is often fast-moving and unpredictable.Relaying the information provided in the earnings call, it's clear that Mattel's leadership is active in both identifying and addressing the complexities of the evolving marketplace. While the path ahead for Mattel is influenced by external factors beyond the company's control, the Ynon Kreiz's guidance from the earnings call suggests that recognizing and navigating these complexities will be essential as the company continues to adapt to the demands of the global toy market. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theprompt.email

Title: Mattel Inc.: Forging Ahead with Resilience and Innovation During an earnings call held by Mattel, Inc. on Wednesday, February 7th, 2024, CEO Ynon Kreiz discussed the company's current standing and future outlook. Kreiz stated, "We expect the toy industry to decline in 2024, albeit at a slower pace than 2023. The projected decline is attributed to a less robust toy theatrical film slate and shifting consumer spending patterns leaning more towards experiences and services, which we believe will neutralize over the year." Amidst this impending decline, Mattel's latest financial performance reflects a degree of resilience, substantiated by sustained sales growth and an expanded market footprint. The company has reported a tangible improvement in sales and an appreciable growth in market margins. Faced with an overall industry contraction, Mattel has managed to innovate and adapt to secure increased market share in key categories. Their ability to swiftly respond to market fluctuations has allowed them to maintain a dynamic presence in the shifting toy market. Several of Mattel's product lines and activities have played central roles in its financial progress. Mattel's Barbie doll line continues to generate significant revenue and contribute to its overall financial health. The value of the Barbie franchise has been further amplified by associated merchandising opportunities from the Barbie film. Other notable contributors include the Hot Wheels and Monster High product ranges, with the latter being identified as a substantial growth driver in the Dolls category. The Disney princess and Frozen merchandise have also recorded a welcome return in consumer demand, and Mattel's adult collector-targeted sector, Mattel Creations, continues to experience positive growth. Key consumer trends that were highlighted during the earnings call indicate a shift toward brands that resonate with cultural discourses. The demand from adult collectors and pop culture enthusiasts is on the rise, and Mattel's successful omnichannel strategy has bolstered both market share and consumer engagement. Looking ahead, Kreiz advised, "As we look to 2024, we believe we are competitively positioned and will continue to outpace the industry and gain market share," indicating Mattel's focus on enhancing profitability, improving gross margins, and bolstering cash generation. The company is also open to potential mergers and acquisitions and has a continuing share repurchase strategy. Mattel has initiated the 'Optimizing for Profitable Growth Program,' which aims at annual savings of $200 million from the year 2024 to 2026. In conclusion, Mattel, Inc. has shown through their strategic investments that it is possible to drive growth and efficiency even in a contracting market. While they have made significant progress, the future warrants cautious optimism, given the factors at play in the overall toy industry. For now, Mattel's ability to tap into evolving consumer trends and its resilience give it some reason for confidence. MAT Company info: https://finance.yahoo.com/quote/MAT/profile For more PSFK research : www.psfk.com  This email has been published and shared for the purpose of business research and is not intended as investment advice.

When new competition pops up, you gotta be ready to pivot in a fresh and sparkly direction. You're adapting fast, staying relevant and realigning your content strategy to outshine competitors. Especially if you plan to stick around for nearly 80 years like Mattel, you're bound to see new brands enter the market. And sure, Bratz and L.O.L. Surprise! Dolls are cute and trendy. But they didn't just release a record-breaking movie with an all-star cast that won the first ever Golden Globe for cinematic and box office achievement. But for Mattel, the Barbie movie was a big pivot. So in this episode, we're helping you prepare to pivot and take on the competition with marketing lessons from Mattel and Barbie, the movie. And we're doing it all with the help of special guest Kylee Swenson, Director of Content Development and Owned Media at Autodesk. Together, we discuss being ready to pivot, the importance of inclusivity, and expanding your addressable market. So reminisce about your childhood weird Barbie as we get into this episode of Remarkable.About our guest, Kylee SwensonKylee Swenson is Director of Content Development & Owned Media at Autodesk. She leads a global team of writers, editors, designers, illustrators and video producers creating content in multiple languages for the Webby Award–winning publication, Design & Make with Autodesk (https://www.autodesk.com/design-make) for the global design-and-make technology company, Autodesk (Autodesk.com).Her editorial vision is fueled by the awe-inspiring things people create with innovation and technology, from building resilient infrastructure that mitigates the impacts of climate change to designing 3D-printed skull implants that save lives.Prior to joining Autodesk in 2012, she was a music journalist and magazine editor at publications where she interviewed artists such as Björk, Chrissie Hynde (The Pretenders), Robert Smith (The Cure), and Del the Funky Homosapien (Hieroglyphics). She's also the author of The Recording Secrets Behind 50 Great Albums; was once nominated for a Grammy as a collaborator with the group, Nortec Collective; and is a former Governor for the San Francisco chapter of the Recording Academy.About AutodeskAutodesk is a global leader in software for architects, builders, engineers, designers, manufacturers, 3D artists, and production teams. From greener buildings to smarter products to more mesmerizing blockbusters, Autodesk software helps their customers to design and make a better world for all. Over 100 million people use Autodesk software like AutoCAD, Revit, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business and environmental challenges. Their software runs on both personal computers and mobile devices and taps the infinite computing power of the cloud to help teams around the world collaborate, design, simulate and fabricate their ideas in 3D. They are headquartered in the San Francisco Bay Area and have more than 10,000 employees worldwide.About BarbieBarbie is a live action movie based on the Mattel toy. It was released this year, and stars Margot Robbie and Ryan Gosling as Ken. It's about Barbie — who lives in an idealized, plastic world — having an existential crisis, which manifests as her feet going flat, getting cellulite and bad breath. And so she goes to see weird Barbie, played by Kate McKinnon, who tells her she has to find the girl who plays with her in the real world so that she can be cured. Director Greta Gerwig said with the movie, she “wanted to give people –- and girls — but people the sense of you're okay and you have value, just as you are. It is not something you earn or you need to achieve. Symbols like Barbie are an important way to reflect back the enough-ness of just being a girl, being a woman, being a person. And that's what I wanted to explore in this movie, because Barbie's for so long has been a symbol of the thing you could never be.”It's become the highest grossing movie of the year with over $1.4 billion globally, making Greta Gerwig the most successful solo female director ever. There's speculation that stock for Mattel may rise by up to 25% because of the movie. What B2B Companies Can Learn From Barbie:Be ready to pivot. Kylee says, “Companies can't wait to be disrupted by other companies. And CEOs like Ynon Kreiz need to be able to see around corners, so to speak.” So when Bratz and L.O.L. Surprise! O.M.G. dolls became popular, Mattel decided to capitalize on their intellectual property to make the live action Barbie movie.Be inclusive. Barbie, the movie, has Barbies of all skin tones, shapes, sizes, abilities, professions, etc. And of course we can't forget weird Barbie. Kylee says inclusivity is an important value at Autodesk as a global company. She says, “We have something called the culture code and every year people are evaluated not just on what they do, but how they do it. And they're evaluated on inclusivity as a value. So, part of this code is looking at ways to check our biases. To learn to work with people from all walks of life. I have somebody on my team who's in Tokyo, somebody in Munich, somebody in Detroit. We've got people all over the world, so that culture code is very important to the company.” That inclusivity in the makeup of your company will be reflected in your content, and resonate with more people.Expand your addressable market. Kylee says, “The Barbie movie doesn't just appeal to young girls and mothers. I was really surprised that grandfathers, dads, boys, non binary people [like it]. It's really meant to be universal for everyone.” Because the movie is about existence, it appeals to everyone. So create content that speaks to the human instead of to the customer.Quotes*“We can't outgrow this notion that we are the AutoCAD company if we can't become more of a known brand that people can equate with a broad set of capabilities across architecture, engineering, construction, manufacturing, and media entertainment. We're a B2B company. We're probably not going to become a household name like Barbie, but we definitely have a lot of room to grow, and that's something that we always have to be mindful of.” - Kylee Swenson*“What do we feel the audiences want to read about? We have to think about customers and prospects and what they care about. We also have to think about what Autodesk is. You know, what are our business goals? Connecting those things together is really, really important. But at the same time, you can't sacrifice quality, you can't sacrifice the journalistic integrity that we've been betting on for so many years.” - Kylee SwensonTime Stamps[0:55] Meet Kylee Swenson, Director of Content Development & Owned Media at Autodesk[3:22] Learn more about Design and Make with Autodesk, formerly known as Redshift[5:29] Why are we talking about Barbie?[7:32] What's Barbie, the movie, about?[10:58] Why is Barbie remarkable?[11:34] What are the marketing lessons in Barbie, the movie?[18:21] How does Kylee think about and address the different customer personas at Autodesk?[21:48] How does Kylee prove the ROI of content?[33:37] What is Kylee working on now that she's excited about?[36:43] What advice would she give someone entering her position for the first time?LinksWatch BarbieConnect with Kylee on LinkedInLearn more about AutodeskCheck out Design and Make with AutodeskAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

CEO Ynon Kreiz talks about the company's ambitions for growing beyond the toy aisle.

Chairman and CEO of Matel Ynon Kreiz discusses intellectual property and toy industry outlook. He also discusses the Israel-Hamas conflict. He speaks with Bloomberg's Carol Massar and Tim Stenovec. See omnystudio.com/listener for privacy information.

The message from Ynon Kreiz's keynote Q&A at the Variety Entertainment & Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels" See omnystudio.com/listener for privacy information.

This episode's topics Start - 18:23 Greta Gerwig and the people who made Barbie 18:23 - 41:35 Mindframes reviews Conversation 1: Barbie and the Millennial experience  Conversation 2: IP in films, are more toys movies coming (yes)   Film info Imdb https://www.imdb.com/title/tt1517268/   Barbie suffers a crisis that leads her to question her world and her existence. In wide release and coming to IMAX….somehow! Crew Greta Gerwig as director and co-writer Noah Baumbach as co-writer Robbie Brenner as producer David Heyman as producer Ynon Kreiz as producer Cast Margot Robbie as Barbie Ryan Gosling as Ken Issa Rae as President Barbie Kate McKinnon as Weird Barbie Alexandra Shipp as Writer Barbie Emma Mackey as Physicist Barbie Hari Nef as Doctor Barbie Simu Liu as Skipper America Ferrera as Gloria Will Ferrell as the CEO of Barbie Ncuti Gatwa as a drag queen Sharon Rooney as Lawyer Barbie Ana Cruz Kayne as Judge Barbie Rhea Perlman as Betty Michael Cera as Ryan Gosling's character's best friend Kingsley Ben-Adir as a character described as "a doll with an attitude" Emerald Fennell as an unknown character Ritu Arya as Journalist Barbie Dua Lipa as Mermaid Barbie Nicola Coughlan as Diplomat Barbie Tom Ackerley as producer  

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie. The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. Presenter/producer: Dougal Shaw (Image: Margot Robbie as Barbie and Ryan Gosling as Ken in a still from the movie. Credit: Warner Bros. Pictures)

Hey everyone, well, I've finally seen Barbie. I have been one of the few people in the Internet movie space who has not been all that excited for this film... despite being a pretty big fan of Greta Gerwig and a lot of the cast. The trailers haven't looked great to me and to be honest, the Film Twitter overhyping of this film kind of turned me off even more. With that said though, to celebrate what will probably once be a worldwide holiday - Barbenheimer - I decided to check this film out... even if it was a couple of weeks late. So, is this yet another film talked about more so due to the excessive memes and hype online or is it actually a deep film with interesting themes? Find out my thoughts in this review! Barbie: Directed by: Greta Gerwig Written by: Greta Gerwig & Noah Baumbach Produced by: Tom Ackerley, Robbie Brenner, David Heyman, Margot Robbie Executive Producers: Cate Adams, Noah Baumbach, Richard Dickson, Toby Emmerich, Greta Gerwig, Ynon Kreiz, Josey McNamara, Michael Sharp, Courtenay Valenti Music by: Mark Ronson, Andrew Wyatt Cinematography by: Rodrigo Prieto Edited by: Nick Houy Casting by: Lucy Bevan, Allison Jones Production Design by: Sarah Greenwood Costume Design by: Jacqueline Durran Cast: Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Ariana Greenblatt, Michael Cera, Issa Rae, Will Ferrell, Rhea Perlman, Ana Cruz Kayne, Emma Mackey, Hari Nef, Alexandra Shipp, Kingsley Ben-Adir, Simu Liu, Scott Evans, Ncuti Gatwa,  Jamie Demetriou, Connor Swindells, Sharon Rooney, Nicola Coughlan, Ritu Arya, Dua Lipa, Helen Mirren Synopsis: Barbie and Ken are having the time of their lives in the colorful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans.

A Pittsburgh jury has passed a death sentence on the perpetrator of the most lethal antisemitic attack in US history: the murder of 11 Jews while at prayer at the Tree of Life synagogue in October 2018. Yonit and Jonathan asks how that fits with a Jewish tradition that harbours deep ambivalence about the legitimacy of capital punishment.  In Israel, all eyes turn towards a court case that's just over a month away — as the Supreme Court decides whether the first step in Benjamin Netanyahu's judicial overhaul is allowed under Israel's unwritten and unsettled constitution. Protests continue, some Likud backbenchers rebel - but could a breakthrough with Saudi Arabia change everything? And - it's a Barbie world, we're just living in it: a special guest tells us about the movie sensation of the summer: Mattel CEO Ynon Kreiz reflects on being an Israeli in a US boardroom - and whether Barbie's Jewish inventor was creating a role model whose driving ambition was assimilation. Plus: chutzpah and mensch nominees that stretch from Tokyo to Mar-a-Lago See omnystudio.com/listener for privacy information.

It's Barbie's world and we're just living in it. Mattel CEO Ynon Kreiz emphasizes the power of the brand, the doll, and the movie-prompted cultural phenomenon. Kreiz discusses the company's quarterly results and the connection between $162 million at the box office and Mattel's bottom line. In a bipartisan push, Sen. Kirsten Gillibrand (D-N.Y.) and Sen. Josh Hawley (R-Mo.) is aiming to ban Congressional stock trading. The unlikely duo discusses why a ban is necessary and simple, and why exceptions for blind trusts just muddy the problem. Plus, something for investors to chew on: Comcast, Meta, Chipotle, and others have reported quarterly financials, and the Federal Reserve has hiked interest rates again. In this episode:Ynon Kreiz, @MattelSen. Kirsten Gillibrand, @SenGillibrandAndrew Ross Sorkin, @andrewrsorkinBecky Quick, @BeckyQuickJoe Kernen, @JoeSquawkCameron Costa, @CameronCostaNY

Pink ist das neue Schwarz: Nicht nur die weltweite Trendfarbe des Sommers ist „barbypink“. Es gibt weltweit bei Airbnb eigene Barbie-Ferienunterkünfte und auch eine eigene Barbie Microsoft-xbox-Edition. Am 20. Juli ist der Kinostart des Barbie-Films, der am Erscheinungswochenende 80 Millionen US-Dollar in die Kino-Kassen spülen soll. Mal sehen. Der CEO des börsennotierten Barbie-Produzenten Mattel Ynon Kreiz geht aufs Ganze mit seiner groß anlegten Marketingoffensive. Er hat übrigens auch He-Man und Masters oft the Universe aus der Mattel-Klamottenkiste der 80er-Jahre geräumt und gießt sie fleißig in Netflix-Zeichentrick-Serien. Ynon Kneiz, der nach einem großen Verschleiß an Vorständen bei Mattel 2018 in die Chefetage beordert wurde ist kein Spielzeugverkäufer, sondern kommt aus dem TV-Business und will Mattel auch mehr zu einer Entertainment-Konzern a lá Disney umbauen. Die Plastikpuppen sind nun mal nicht mehr so gefragt. Und auch heuer rechnen die Analysten trotz Filmstart nicht mit mehr Barbie-Verkäufen. Die Mattel-Aktie ist im letzten Jahr um weitere zehn Prozent gefallen. Der Umsatz ist tiefer als noch vor zehn Jahren. Vielleicht nicht ganz zufällig präsentiert Mattel rund um den Kinostart, voraussichtlich am 26.7. die Quartalszahlen. In den letzten Wochen ist die Mattel-Aktien tatsächlich gestiegen und man kann spekulieren, dass Barbie durch den Hype zu neuen Glanz erstrahlt. Ich persönlich würde den Filmstart einmal abwarten. Nach einer Hype-Phase kehrt nämlich normalerweise die Ernüchterung ein. Und sollte Ynon Kreiz es dann tatsächlich schaffen aus Mattell das neue Disney zu machen, ja dann kann man immer noch einsteigen. Über die Tücken und Chancen des Hype-Zyklus für Investoren spreche ich mit Bank Gutmann-Vorstand Christoph Olbrich in einer der nächsten Podcastfolgen der GELDMEISTERIN, immer wieder neu am Sonntag. Ich hoffe wir hören uns. Glaubt ihr an Barbie und Mattel? Freue mich auf Eure Kommentare. Rechtshinweis: Dies ist die Meinunung der Autorin und keine Anlageempfehlung. Was ihr daraus macht ist Eure Sache, Julia Kistner übernimmt hierfür keine Haftung. #Barbie #Hype #investment #Ken #Aktie #Mattel Foto: Mattel Inc.

The major averages all ended the day in the red, with the Nasdaq posting the largest loss of more than 1%m and Jim Cramer is diving deeper into the market action. First, Cramer's talking to AGCO CEO Eric Hansotia about the agriculture sector's strength amid rising costs. Next, Cramer goes one-on-one with Commerce Secretary Gina Raimondo about the Biden Administration's top priorities, the labor market and U.S. manufacturing. Plus, Cramer breaks down Mattel's disappointing fourth quarter results with CEO Ynon Kreiz. Mad Money Disclaimer

Stocks rose for a third straight day and Jim Cramer breaking down how rates, bonds and the U.S. dollar are driving the market. Then, Cramer's digging into Chipotle with CEO Brian Niccols and talking 3Q earnings, menu additions, store performance and more. Next, it's a toy story as Ynon Kreiz, CEO of Mattel, joins Mad Money to discuss the toy company's plans for 2023, including the highly anticipated Barbie movie. Plus, Cramer takes a closer look at cannabis with Canopy Growth CEO David Klein after announcing its new holding company Canopy USA to see what it'll mean for the industry.

每日英語跟讀 Ep.K417: Mattel Opens Its Vault to Revitalize Dormant Brands   Barbie is about to reunite with some old friends. Mattel, the maker of the popular fashion doll, is dusting off three dormant lines that have not been on toy shelves in decades: Major Matt Mason, Big Jim and Pulsar. 芭比娃娃即將跟一些老朋友團聚了。廣受歡迎的時尚玩偶製造商美泰兒，正重新推出三款沉寂已久、數十年未出現在玩具貨架上的系列：馬特．梅森少校、大吉姆及Pulsar。 The reappearance of three action heroes is part of a strategy hatched by Ynon Kreiz, Mattel's chief executive, to capitalize on the company's intellectual property by reviving old brands for new generations. 三個動作英雄重現，是美泰兒執行長克雷茲規劃策略的一部分。克雷茲希望利用公司的智慧財產權，為新世代重振老品牌。 Mattel will reintroduce the toy lines under an umbrella label called Back in Action this week at Comic-Con International, the pop-culture fan fest in San Diego. 美泰兒將在本周使用名為「重出江湖」的主題標籤，在聖地牙哥國際動漫節上重新推出這些玩具系列。 “This is our toe in the water,” said PJ Lewis, vice president of global marketing at Mattel. “Back in Action helps us maintain the validity of our IP and decide what's next.” 美泰兒全球行銷副總裁劉易士說：「這是我們的嘗試。『重出江湖』幫我們保持智財權的有效性，然後再決定下一步。」 Kreiz's strategy has helped Mattel turn around its sagging fortunes since he took over in 2018. The company reported a 19% jump in sales in 2021, to $5.5 billion, and despite supply-chain bottlenecks and the rising costs of raw materials, it has forecast growth of 8% to 10% this year. 克雷茲2018年接掌美泰兒以來，他的策略幫美泰兒扭轉每下愈況的命運。據該公司財報，2021年銷售額成長19%至55億美元。儘管供應鏈出現瓶頸，原物料成本不斷上漲，但該公司預測今年成長幅度將達8%至10%。 Part of the toymaker's recent success derives from the expansion of legacy brands. Barbie will feature in a live-action movie starring Margot Robbie, one of a dozen films in the works for various Mattel brands, including a live-action Hot Wheels movie produced by J.J. Abrams' Bad Robot production company and one for Masters of the Universe, in partnership with Netflix. Other brands headed to the big screen include Thomas the Tank Engine, Magic Eight Ball and Polly Pocket. 這家玩具製造商近來的成功，部分源於傳統品牌的擴張。芭比娃娃將成為真人電影主角，由瑪格羅比主演，這是美泰兒各個品牌正在製作的十多部電影之一，其中包括由J.J.亞伯拉罕的「壞機器人」製作公司製作的真人電影「風火輪」，以及跟Netflix合作的「太空超人：啟示錄」。其他被搬上大銀幕的品牌還包括湯瑪士小火車、神奇八號球以及口袋波莉。 But how will Mattel generate interest in brands that have been off toy shelves for decades? 但美泰兒如何讓人們對消失在玩具貨架上數十年的品牌產生興趣呢？ Major Matt Mason, an astronaut action figure, was introduced in 1967 and saw success until children began to lose interest in space exploration. He resurfaced in pop culture in 2019 when Tom Hanks signed on to produce and star in a forthcoming movie about the spaceman. Big Jim arrived in 1971, followed by Pulsar in 1976, but they too have been out of the public eye for decades. 馬特．梅森少校是1967年推出的太空人可動玩偶，在孩子們開始對太空探索失去興趣前取得成功。他2019年於流行文化中再次亮相，當時湯姆漢克簽約製作並演出這部即將上映、關於這位太空人的電影。大吉姆在1971年問世，緊接著是1976年的Pulsar，但它們都已離開公眾視野數十年了。 Mattel's strategy for reviving a dormant brand is to engage hard-core fans first, said Richard Dickson, the company's president and chief operating officer. If they take to it, the next step is to come up with tie-in content and create a toy line for children. 美泰兒總裁兼營運長迪克森說，該公司重振沉寂品牌的策略是先吸引鐵桿粉絲。如果他們接受，下一步就是想出搭配內容，為孩子們創造一個玩具系列。Source article: https://udn.com/news/story/6904/6498720

Ynon Kreiz, CEO of Mattel, on how his company is revitalizing its brands, overhauling key franchises, and stepping into the TV and film world

The media veteran who took the reins of Mattel in 2018 outlines the toymaker's recent turnaround strategy and his focus on mining the IP value locked up in Mattel's “treasure trove” of toy and game brands. Kreiz is drawing on his deep background as a TV and digital entrepreneur (Fox Kids Network, Endemol, Maker Studios) to guide Mattel through new creative partnerships with Margot Robbie, Tom Hanks, Greta Gerwig, Lena Dunham, Vin Diesel, among other notable stars. Kreiz has grand ambitions of building a Marvel-like universe out of Mattel's family friend assets. “We're not making movies to sell more toys,” Kreiz says. “We're making movies people want to watch.” Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

The media veteran who took the reins of Mattel in 2018 outlines the toymaker's recent turnaround strategy and his focus on mining the IP value locked up in Mattel's “treasure trove” of toy and game brands. Kreiz is drawing on his deep background as a TV and digital entrepreneur (Fox Kids Network, Endemol, Maker Studios) to guide Mattel through new creative partnerships with Margot Robbie, Tom Hanks, Greta Gerwig, Lena Dunham, Vin Diesel, among other notable stars. Kreiz has grand ambitions of building a Marvel-like universe out of Mattel's family friend assets. “We're not making movies to sell more toys,” Kreiz says. “We're making movies people want to watch.” Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

CEO Ynon Kreiz is turning Mattel around. Plus, meet a Hot Wheels millionaire. Learn more about your ad choices. Visit megaphone.fm/adchoices

As Democrats wrestle over how to pay for their social spending package, a proposal to tax the wealthiest Americans has emerged. However, if the plan survives pushback from other party members, it may still face legal obstacles. As Christmas approaches, toy makers are working around the clock to ensure enough supply and timely delivery for the shopping season. Mattel chairman and CEO Ynon Kreiz discusses how his company is navigating supply chain issues, inflation pressures, and making products that reflect all of Mattel's consumers. Apple's recent privacy crackdown has affected the largest players in online advertising. CNBC's Jon Fortt breaks down how the new privacy changes have hit tech companies. Plus, Comcast's third-quarter earnings beat analyst expectations on the top and bottom lines.In this episode:Ynon Kreiz, @MattelJon Fortt, @jonforttBecky Quick, @BeckyQuickJoe Kernen, @JoeSquawkAndrew Ross Sorkin, @andrewrsorkin

Mattel went through three chief executives in four years before Ynon Kreiz took the job in 2018. He stood the test of time in part because of a big bet: taking Mattel's toys to Hollywood. The toy giant is partnering with Greta Gerwig and Margot Robbie to bring Barbie to life on the big screen, and creating films based on everything from UNO to Magic 8 Ball. It's a strategy that draws on Kreiz's past experience at entertainment companies like Maker Studios and Endemol, and one that draws inspiration from franchises like Transformers and companies like Lego, which Kreiz says was able to make “great movies out of bricks.”In this conversation, Kara Swisher stress tests Kreiz's strategy, asking whether these potential movie franchises are any more than glorified marketing and what a movie based on the Magic 8 Ball may look like. (Reply hazy, try again.) They also discuss the future of play in an age of video games and smartphones, and when Mattel might introduce a transgender Barbie. Oh, and Kara pitches her own media franchise mash-up: a Teletubbies movie directed by Martin Scorsese.You can find transcripts (posted midday) and more information for all episodes at nytimes.com/sway, and you can find Kara on Twitter @karaswisher.

Mattel went through three chief executives in four years before Ynon Kreiz took the job in 2018. He stood the test of time in part because of a big bet: taking Mattel's toys to Hollywood. The toy giant is partnering with Greta Gerwig and Margot Robbie to bring Barbie to life on the big screen, and creating films based on everything from UNO to Magic 8 Ball. It's a strategy that draws on Kreiz's past experience at entertainment companies like Maker Studios and Endemol, and one that draws inspiration from franchises like Transformers and companies like Lego, which Kreiz says was able to make “great movies out of bricks.”In this conversation, Kara Swisher stress tests Kreiz's strategy, asking whether these potential movie franchises are any more than glorified marketing and what a movie based on the Magic 8 Ball may look like. (Reply hazy, try again.) They also discuss the future of play in an age of video games and smartphones, and when Mattel might introduce a transgender Barbie. Oh, and Kara pitches her own media franchise mash-up: a Teletubbies movie directed by Martin Scorsese.You can find transcripts (posted midday) and more information for all episodes at nytimes.com/sway, and you can find Kara on Twitter @karaswisher.

Mattel CEO Ynon Kreiz is riding high coming off the best quarter in 25 years. Three years in to taking the top post at the storied toy company, he discusses transforming the organization through a focus on its instantly recognizable IP, encompassing beloved brands like American Girl, Hot Wheels and Fisher-Price. Plus, he fills us in on Mattel’s film pursuits, like Rock ‘Em Sock ‘Em Robots, starring Vin Diesel; and we get an update on Barbie, who just celebrated her 62nd birthday – and her huge influence on the company’s success as a symbol of social progress.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

The chairman and CEO of Mattel: MAT, Ynon Kreiz, weighs in on 1Q earnings of -$0.33 in EPS and $874.2M in revenue. The report indicated highest quarterly sales growth in more than 25 years, especially with Barbie sales driving a 47% increase. The company expects net sales for the year to increase by 6 to 8%.

It’s been a wild week on the tape so far – Today the Dow closed down 321 points and Jim Cramer’s here to help you navigate the market’s biggest moves. Then, Nestlé posted a big rise in quarterly sales – what helped drive the action? Cramer’s talking to CEO Mark Schneider to find out. Then, Cramer’s getting insight into the toy industry with Mattel’s top brass Ynon Kreiz fresh off earnings to hear more about the quarter and the company’s outlook. Plus, Intel CEO Pat Gelsinger joins Cramer after his first quarterly earnings report as CEO.

The Chairman and CEO of Mattel (MAT), Ynon Kreiz, covers the earnings report that showed $0.40 in EPS and $1.63B in revenue as the stock is up more than 3% in 2021. The company's notable brands include Hot Wheels, Barbie, and American Girl.

The Way Forward podcasts thoughtful conversations with the trailblazers who are seeking solutions to all of today's challenges. In this episode, Quinnipiac's Dean of the School of Business Matt O'Connor and President Judy Olian have a conversation with Jim Loree, Chairman and CEO of Stanley Black & Decker, and Ynon Kreiz, Chairman and CEO of Mattel, about the complexities of running a major global manufacturing company. They discuss overcoming production disruptions due to the coronavirus pandemic and these CEOs obsession with technological innovation as they steer their company into the future. The Way Forward event series is directed by Karla Natale, and the podcast is produced by Bryan Murphy and is a production of the Quinnipiac University Podcast Studio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Senior Analyst Lowry Howell and CEO and Head of Research Ross Glotzbach interview Ynon Kreiz, CEO of Mattel. They discuss how Ynon went from a windsurfing instructor to media entrepreneur at Fox Kids Europe, Endemol and Maker Studios before becoming CEO at Mattel. [3:06-9:02] Next, Ynon discusses how Mattel has remained innovative through the current environment, how COVID-19 has impacted the toy industry, as well as Mattel's near-term strategy and how Mattel has given back during this unprecedented time. [15:12-29:56] Ynon discusses core brands Barbie, Fisher Price and Hot Wheels, as well as up and coming growth brands, including Masters of the Universe. [35:11-45:23] Next, he discusses Mattel's intellectual property (IP) monetization plans and Mattel's long-term intrinsic value and growth proposition. [45:23-53:52] Finally, Ynon shares some personal insights in a short lightning round of questions at the end. [56:42-59:32]

“Play is never canceled. You can cancel school, you can suspend retail stores or close movie theaters, but you cannot cancel play.” For Mattel CEO Ynon Kreiz, taking the helm of one the world's iconic companies two years ago was a privilege and a responsibility. In the age of COVID-19, he views the company's mission as more important than ever to help children—and their parents—navigate the challenge. The company has even launched a special line of action figures called Thank You Heroes, which, as Kreiz describes to Mike Milken, “celebrates the individuals that are part of the frontline fight against COVID-19….We are contributing all net proceeds to a charity called First Responders First.”