Podcasts about toy industry

Have I ever told you that I'm allergic to cats? Well, lucky for me I recently met Katharine Burke, the creator of PurryFuls, a purring plush cat that is designed for on demand comfort that only a purring cat can provide.Katharine left a high-stress tech job to build Purryfuls, and in today's episode she shares exactly how she went from zero toy product experience to debuting her brand at New York Toy Fair and getting featured in Forbes!In this episode we go into detail about the skills that Katharine had to develop to create her first prototype, and why those skills likely saved her thousands of dollars. If you're interested in hearing a case study of a fellow startup toy entrepreneur taking a leap of faith on their toy product, give this episode a listen.Listen for These Important Moments:[02:23] – Burned out from a high-pressure tech job, Katharine made a bold decision that completely changed her life. She walked away to follow her toy dream.[05:21] – When she couldn't find a plush that mimicked a cat's purr, she realized something big: this product didn't exist yet… and she was going to make it.[07:02] – No sewing skills? No problem. Katharine taught herself everything from scratch (including coding) to bring her purring plush to life.[17:15] – Just one day into Toy Fair, her brand was already featured in Forbes. This unexpected media moment changed everything.[22:51] – Instead of diving straight into retail, Katharine took a smarter path that gave her more control, and it's one you might want to follow too.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

With over 13,000 followers on TikTok and millions of video views, Lost Boy Entertainment is forging a new path for launching a successful game brand. To continue our New York Toy Fair 2025 interview series, I sit down with Cameron Ring, co-founder of Lost Boy Entertainment.Lost Boy Entertainment is a rising game company that started with just 500 copies of their first game in 2020 and now has products online and in major retailers.The company is composed of 3 cousins who handle everything from designing games to shipping orders and marketing. In our talk Cameron shares how they started small on Amazon, shipping games from their garage and how they eventually expanded into retail.This episode is a great 101 on the power of identifying a market gap, filling a need, and self funding your launch. If you're considering a show like New York Toy Fair might be the best next step for your brand, listen in on why rushing in too soon could actually hurt your business.My favorite takeaway from this interview with Cameron revolves around distribution channels, but you'll have to hit play to find out exactly what was so insightful about that conversation.Listen for These Important Moments![04:40]  - Cameron and his cousins manufactured just 500 copies of their first game Plunder, and after selling out multiple times on Amazon, they realized they had something special on their hands.[08:10] - Learn why Cameron says he values selling in multiple channels for different reasons. [14:39] - How did Cameron and the Lost Boy Entertainment team know that they were ready for New York Toy Fair? Well they started building at smaller shows first.[20:00] - What has been the biggest secret to the success of Lost Boy Entertainment? Was it TikTok marketing, smart distribution, or steady and slow growth? Perhaps all three…Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Have you ever wondered what it's like to run a business with your spouse? Is it all fun and games, or does every dinner conversation turn into a boardroom meeting? Do you get to celebrate the wins together, or do you find yourself debating packaging details at 10 PM on a Friday night?I was so curious about this dynamic that I sat down with Alex and Whitney Kimerling, the husband-and-wife team behind Hootenanny Games. But instead of just interviewing them together, I decided to interview them separately, asking them the exact same questions!Alex and Whitney have built a thriving inventor-driven game company, and in this episode, they share what it's really like to run a business together, how they develop games, and why they love working with inventors.You'll get an inside look at both the best and hardest parts of running a toy business with your spouse. You'll learn why Hootenanny Games exclusively licenses inventor-created products and what they look for in a game pitch—plus how you can pitch to them.If you've ever thought about inventing board games or working in the toy industry, you don't want to miss this one! And if you're curious whether Alex and Whitney's answers matched up… you'll have to listen and find out.

How big of an impact will tariffs on product made in China have on the Toy Industry? Is there anything toy companies can do to get around the tarriffs? Plus a new to the collection item and a retro ad printed in a comic book. #178 Pegwarmers Pegwarmers is the codename for toys and collectibles with high supply and low demand. Join Kevin Jones, and his team of collector commandos, as they discuss popular and not-so-popular retro and current toy brands. Check back for new episodes each Wednesday. Follow Us https://twitter.com/pegwarmerspod https://www.facebook.com/pegwarmerspod Join our Patreon https://www.patreon.com/pegwarmers

Are tariffs here to stay or not? That was the hot topic at New York Toy Fair 2025, and trust me—it's still got the toy industry buzzing. In Q1 of 2025, the Trump administration announced a 20% tariff on Chinese imports, and with 80% of all toys made in China, manufacturers, retailers, and consumers are all bracing for impact.So, who's really going to absorb these extra costs? Will factories take the hit? Will retailers adjust their pricing? Or will consumers end up paying the price?Inspired by a thought-provoking LinkedIn post from Mike Searls, founder of Thin Air Brands, we sat down for a post-Toy Fair deep dive into how these tariffs will shake up the toy industry. Mike brings over 30 years of experience to the conversation, and he's seen the industry survive some major shake-ups before. In this chat Mike breaks down:

So, you're going to Toy Fair New York this year, but you aren't sure you're making the most of your trip? It's true, without a solid plan, walking into Toy Fair New York can be completely overwhelming. You can easily get lost in a few friendly conversations, pass too much time playing with toys at welcoming booths, and end up missing opportunities to grow your business, or sell your ideas. Once you walk through the doors of the Javits Center, the impact of the show is bound to hit you. So let's take a little time to pre-plan and make this show a success for you.In this episode, we're going to break down a game plan to navigate New York Toy Fair with a focus on achieving specific goals that will grow your business. Whether you're an exhibitor, inventor, retailer, or media professional, this episode includes five essential strategies to keep you focused, energized, and hopefully leaving Toy Fair with real opportunities.Find out how you can get your hands on my Toy Show Planning Assistant GPT, for an AI show planner, packing list, and event research tool.Listen For These Important Moments[01:13] - Why Attend New York Toy Fair 2025[07:15] - Top Five Essentials for Toy Fair Success[08:05] - Setting Clear and Measurable Goals[14:51] - Strategic Scheduling Tips[16:58] - Packing Smart for Toy Fair[18:37] - Attending Special Events[23:27] - Networking Like a Pro[26:50] - Introducing the Toy Fair Planning Assistant GPT[37:58] - Final Takeaways and Listener ReviewSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Let's be real—Toy Fair is chaotic. Buyers are rushing from booth to booth, seeing hundreds of products. If you want them to stop, pay attention, and actually care about your toy or game, your pitch needs to do more than just explain your product—it needs to demand attention.In this episode of Making It In The Toy Industry, I'm breaking down 3 simple strategies that will help you:✨ Grab buyer attention in seconds (without feeling salesy)

New York Toy Fair is just around the corner and if you're preparing to launch your toy or game at this event, learn this lesson: it WON'T sell itself! Buyers see hundreds of pitches, and even the best ideas can get lost in the noise.The real secret? It's not just what you pitch, but HOW you pitch it. So, how do you make buyers stop, pay attention, and want to play? That's exactly why I'm bringing back an episode with Barry McLaughlin & Jason Lautenschleger, who share how to pitch and stand out at New York Toy Fair.In this episode of Making It In The Toy Industry, Barry & Jason share their wildest Toy Fair pitch stories, including the time Jason literally proposed with Game Night in a Can—and walked away with a deal! These longtime friends (who have competed on 11 game shows together) have mastered the art of pitching with energy, humor, and theatrics to grab buyers' attention. From landing deals with Goliath Games and PlayMonster to turning trade show pitches into full-blown entertainment, their unique and fun approach proves that showmanship sells.Barry & Jason reveal how mini-games during a pitch can instantly engage buyers, and how reading body language cues (like the "surprise inhale" and “writing the nods”) can help you close the deal faster. Plus, they explain why not knowing all the rules of the toy industry actually helped them innovate.If you're prepping for Toy Fair or looking to level up your pitch game, this episode is full of must-know strategies. Learn how to grab attention, keep buyers engaged, and turn a pitch into an unforgettable experience. Put on your headphones and get ready to SELL MORE TOYS!Listen For These Important Moments[00:29] - Preparing for New York Toy Fair[02:17] - The Journey of Barry and Jason[06:03] - Creating Game Night In A Can[15:27] - First Toy Fair Experience[17:10] - Pitching Tips and Strategies[23:51] - Connecting Through Humor[24:15] - Adapting Your Pitch Strategy[26:25] - Memorable Pitching Anecdotes[30:50] - Handling Competition and Doubt[31:38] - Keys to Pitching with Pizzazz[33:07] - The Importance of Presentation[40:46] - Final Advice for Aspiring Game CreatorsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Polarizing topic incoming... DEI. When The Toy Coach was picking up steam, many people told me a focus on DEI and being black would be to the benefit of my business. There were so many opportunities to speak on and about diversity and struggle as a person of color that it was hard to feel justified looking the other way at those opportunities.My instincts told me that the DEI initiatives and opportunities offered, while tempting,  were not solid ground to build a business upon….and unfortunately, I was right.This episode explores my personal feelings about the DEI initiative rollbacks that started with the US federal government and spilled out into a few corporations, how we feel, what we think, and what we'll do now. Be sure to check the show notes for links to black-owned businesses you may be interested in buying from.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Let's face it: toy brands get almost ALL the glory, but the inventors behind the product—people like you—deserve the spotlight too. In this episode of Making It in the Toy Industry, I'm sharing 5 lessons to take you from hidden genius to rising star, inspired by my own experience and my recent convo with Tim Walsh, inventor of ‘Blurt!'.We're talking about why advocating for yourself matters (yes, you can request your name on the box), how to time your ideas to ride the perfect trend wave, and why pitching just one idea is a rookie mistake. (Spoiler: you need a whole pipeline of concepts.)I'll also give some insight into how to spot the white space in the market, using data-focused tools and cross-industry trends. Hit play if you agree with me and Tim Walsh that toy and game inventors are criminally unrecognized.

What if a simple classroom activity could unite generations across decades? In this episode of Making It in the Toy Industry, we're celebrating 30 years of Blurt with its inventor, Tim Walsh, and uncovering the incredible story behind the game that connects Boomers to Gen Alpha.Discover how a third-grade classroom exercise—reading dictionary definitions aloud—sparked the creation of a timeless game that's built kids' vocabularies, brought families together, and even supported memory retention for older adults. Tim takes us through the evolution of Blurt, from its humble beginnings as a prototype called DeFUNitions to becoming a household staple.But this episode isn't just about one game. It's about the unsung heroes of the toy industry—inventors who remain “criminally unrecognized” despite shaping cultural phenomena like UNO and LEGO. Tim and I explore why toy creators deserve the same recognition as musicians and authors, how Euro games are leading the way in celebrating designers, and what the industry can learn from them.Tim also shares invaluable lessons for aspiring toy creators: why resilience and persistence are critical, why timing can make or break a product, and why you should always focus on generating multiple ideas instead of pinning your hopes on just one. You'll also hear how toys like Operation have inspired careers in fields like healthcare and engineering and how play is essential for creativity, connection, and overcoming life's challenges.Whether you're a toy enthusiast, an entrepreneur, or someone who values the power of play, this episode will leave you inspired to think differently about toys—and the brilliant minds behind them.Listen for these Important Moments! [01:44] - The Surprising Anonymity of Toy Designers[04:16] - The Origin Story of Blurt[07:33] - Blurt's Impact and Evolution[21:58] - Challenges and Successes in the Toy Industry[24:10] - The Power of Play in Creativity and Connection[26:17] - Insights from Toyland: Interviews with Legendary Inventors[28:33] - The Concept of 'Entreplayneur' and Embracing Playfulness[34:31] - Play Throughout Life: Lessons from Blurt and Beyond[38:12] - Advice for Aspiring Toy and Game Inventors[40:40] - The Influence of Childhood Toys on Future CareersSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Building your dream toy business while working a 9-to-5 might be overwhelming, but with the right mindset and a dash of creativity, you can take small, actionable steps to turn your big ideas into reality! It's all about getting scrappy, seeking unfiltered feedback, and spotting opportunities to stand out from the crowd.In this episode of Making It in the Toy Industry, host Azhelle Wade shares the four key lessons inspired by her previous interview with Ron Weizman, the co-founder of South Beach Bubbles, that will help you launch and scale your toy business—even if you're working full-time.You'll hear why it's okay to get scrappy with your first orders, why honest and harsh feedback is the secret weapon for creating products that will strike an impact on your target market, and how to identify “white space” in even the most crowded markets. You'll also hear why launching your product before it's perfect is definitely okay and is necessary for your toy or product to thrive.This episode walks you through practical tips like using local shows to test your product, leveraging unfiltered feedback to improve your designs, and finding opportunities to innovate in competitive categories.If you're dreaming of creating your first toy or looking for strategies to grow, this episode gives you the tools to take your toy business to the next level, one small, strategic step at a time!Listen For These Important Moments:[00:00] - Exciting New Podcast Format Unveiled[00:47] - Recap of Ron Weizman's Interview[02:54] - Key Lesson #1: How To Get Your First Big Order[05:48] - Key Lesson #2: The Importance of Honest Feedback[13:32] - Key Lesson #3: Finding White Space in the Market[19:00] - Key Lesson #4: Just Launch Already[23:37] - Wrapping Up with Actionable Next StepsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

The highest honor your toy can get in this industry is the Toy of the Year® (TOTY®). This award is so coveted, that just a nomination alone has been said to boost sales and recognition of the brands lucky enough to earn one. A TOTY win can trigger a flood of retailers knocking on your door, desperate to get your product on their shelves.So what does it take to get a TOTY nomination? That's what we're breaking down in today's episode.In this episode, Ron Weizman, co-founder of South Beach Bubbles shares how a simple idea to get his kids off screens turned into a thriving toy business focused on outdoor play. Ron shares how his team turned classic bubble play into the never-before-seen Poppin Colorz line, and how it made its way to be nominated at the 2025 Toy of the Year® (TOTY®) Awards.Ron opens up about the scientific challenges of making stain-free colored bubbles, how to stand in a crowded toy market, and why waiting for perfection isn't always the best move for your idea. If your eye is on a future TOTY nomination, this episode is one you can't miss.Listen For These Important Moments:[01:46] - The Importance of Unfiltered Feedback in the Toy Industry[04:33] - The Birth of South Beach Bubbles[09:17] - What Went Through in Making PoppinColorz Bubbles[11:30] - Challenges and Successes that Ron & South Beach Bubbles Experienced[17:32] - Balancing Imagination and Practicality in the Toy Industry[18:47] - How Embracing Higher Price Points Can Lead To Your Toy's Success[19:20] - PoppinColorz In The Making[23:27] - How South Beach Bubbles Creates A Trend Of Their Own[27:44] - Why Perfection Isn't Necessary[31:26] - Creating a Lasting Community Impact by Giving BackSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wonder how a kid from the South Bronx grew up to be a superstar children's book author and illustrator?

How do you pivot your toy business when your current model isn't working?In this episode of Making It in the Toy Industry, Azhelle Wade chats with Tyler Turk, founder of Crated with Love, about his journey from subscription box entrepreneur to retail board game powerhouse. When Tyler's subscription box business skyrocketed during the pandemic, it seemed like a dream come true—until the workload became unsustainable. That's when he made a bold decision to pivot to selling one-off products, a shift that transformed his business into a retail success story.Tyler shares how he tackled the challenges of transitioning from subscriptions to board games, landed his products in major retailers like Barnes & Noble, and mastered the art of adaptability in a competitive market. Whether you're looking to refine your toy business, connect with retailers, or learn how to pivot your brand to match market needs, this episode offers invaluable insights for creators, entrepreneurs, and industry professionals alike.Learn Tyler's strategies for navigating manufacturing, retail partnerships, and scaling your business without burnout. Don't miss the practical tips and inspiring lessons from this episode!

Send us a textKaty Katz, Head of Digital Marketing and E-Commerce at Basic Fun!, discusses how mentorship, including her mother's early influence, shaped her career and approach to continuous learning in marketing. She emphasizes balancing creativity with data, fostering collaboration, and setting healthy boundaries to build effective growth-driven teams.Episode Highlights: Katy says traditional and non-traditional mentorship has always been incredibly important to her, and attributes her dedication to continuous learning in digital marketing from one of her earliest mentors, her mother. She values relationships that allow for mutual growth and learning, which she applies in her role as a leader.Her unique approach to marketing blends creativity with a data-driven mindset. This balance is critical because she leverages data for e-commerce while fostering creativity in toy marketing.Katy says it's easier to set boundaries when working at an agency than in-house because the former always has a clearly defined contract.Episode Links: Katy's LinkedInKaty's XFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Have you ever wondered what it takes to successfully launch on a crowdfunding platform? Many creators go to the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrative to capture backers' hearts and minds.In this episode of Making It In The Toy Industry, host Azhelle Wade talks with Lisa Ferland, a seasoned crowdfund consultant who has helped raise over $1 million for creators on platforms such as Kickstarter, BackerKit, and Indiegogo. Lisa shares tips on everything from evaluating if crowdfunding is right for you, to understanding the importance of community, and the critical role of storytelling in the toy industry. Discover why the pre-launch phase is crucial and learn specific strategies to keep backers engaged throughout your campaign. Listen to the full episode to absorb these insights and more—perfect for both seasoned and aspiring creators!Listen For These Important Moments05:25 Lisa's Journey: From Editing Stories to Crowdfunding Consulting11:22 The First Steps for a Successful Kickstarter Launch18:47 Indicators That Crowdfunding Might Be Right for You24:30 The Importance of Building an Audience for Crowdfunding Success30:56 Engaging and Maintaining a Community of Backers36:45 The Role of Visuals and Multimedia in Kickstarter Success41:03 The Significance of the Pre-Launch Phase in Crowdfunding49:20 Understanding and Navigating the U-Shaped Curve of Campaigns55:12 Key Elements of Post-Launch Engagement for Repeat BackersSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wondered how to truly captivate buyers in the toy industry? Or why do some sales pitches fall flat even when the product is amazing?In today's episode, we will talk about the magic of storytelling in the toy industry! We'll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. Discover how storytelling can be the key to success in this highly competitive toy market. Join us in this storytelling showdown with our guests, Tres Patton and Rachel Jones! Tres reveals techniques for crafting a compelling brand story, while Rachel discusses the importance of seeing through a child's eyes and building long-term relationships. Learn the art of maintaining passion, educating retail partners, and ensuring your product stands out. This episode is a must-listen for anyone in toy sales who's ready to level up through the art of storytelling!Listen For These Important Moments02:26 The Storytelling Face-Off Begins05:49 Defining Storytelling in Sales06:53 Building Trust Through Product Experience14:30 Adapting Storytelling for Tough Sales18:26 Understanding the Roles: Vendor vs. Sales Rep25:38 Rediscovering Passion in Sales26:08 Navigating the Emotional Rollercoaster of Sales26:50 Balancing Work and Personal Life28:42 The Importance of Flexibility in Sales31:32 Building Relationships Through Storytelling36:26 When Storytelling Falls Flat41:32 Favorite Toys of Tres and RachelSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

In this fun episode, our guest Laurie Schacht, the President & Chief Toy Officer at Toy Insider, gives us an inside look into the toy industry and how she got her start. Laurie shares her unique story, from growing up rooted in the toy business to unexpectedly taking over her father's business, reestablishing The Toy Book and launching The Toy Insider. Laurie discusses the evolution of toys, key industry trends, and what to expect in the upcoming holiday season. Plus, she offers an exclusive sneak peek into what's hot for 2025.Key TakeawaysLaurie's Start in the Industry: Laurie grew up surrounded by the toy world, as her father started The Toy Book, a B2B magazine still thriving today, thanks to Laurie nd her team. Laurie took the reins of the company unexpectedly and rebuilt it with the help of her dedicated team.The Toy Insider: After restoring The Toy Book, Laurie launched The Toy Insider, offering a trusted, unbiased list of the hottest toys, a concept that has gained immense popularity.Changes in the Toy Industry: Laurie reflects on the consolidation of smaller toy companies and independent stores, the shift in gender dynamics, and the rise of women in leadership within the industry.The Role of Influencers: Laurie discusses how influencers, particularly on platforms like TikTok, have become a significant part of toy marketing, helping companies predict trends and drive consumer interest.Hot Toy Trends for 2024/2025: Laurie shared upcoming trends like AI integration in toys and a continued emphasis on “analog” playtime, with toys that engage kids without screens.Memorable Stories: A hilarious story involving Laurie and Al Roker during a segment on The Today Show and a Big Hugs Elmo toy!Links & Resources Instagram: https://www.instagram.com/thetoyinsider/TikTok: https://www.tiktok.com/@thetoyinsiderWebsite: The Toy InsiderLaurie Schacht LinkedIn: https://www.linkedin.com/in/laurie-schacht-b3b5035/Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

Want to know how to ‘wow' your way into the competitive toy industry? In this episode of Making It In The Toy Industry, host Azhelle Wade looks into Richard North's life, sharing how he went from a determined 19-year-old to a multi-award-winning entrepreneur and the founder of Wow! Stuff. You will learn about his career's turning points, such as being featured in Channel 4's Secret Millionaire TV Show, including the emotional inspirations behind the creation of Wow! Stuff and groundbreaking ideas that keep the company pushing forward.Find out the importance of mentorship, early business ventures, and how innovation can stem from unexpected places like the novelty 'Butt Face' towel. Get ready to be inspired by Richard's stories from personal heartbreaks to meeting scientists, forging a path toward tech-infused toys and revolutionary 'puppetronics.' Listen to this episode for expert insights and fascinating anecdotes that captivate and educate aspiring toy creators like you! Listen For These Important Moments01:17 Early Challenges in the Toy Industry04:01 Building a Resilient Team07:35 The Importance of Recruitment09:40 Richard's Entrepreneurial Journey21:20 The Psychology of Consumer Behavior27:04 Why Richard Started Wow! Stuff33:53 From Novelties to Toys36:17 Innovating with Wow! Stuff39:36 Collaborations and Future Plans49:20 A Heartfelt Business Story52:44 Childhood Toys and Final ThoughtsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wondered how a toy brand can also serve as a wellness tool? In this episode of Making It In The Toy Industry, Azhelle Wade interviews Marina Khidekel, the founder of Hugimals World. Discover how Marina transitioned from a successful health journalist to a toy entrepreneur on a mission to address anxiety and stress with weighted plush toys. Marina shares personal life experiences that inspired the creation of Hugimals, which has been featured in prominent media outlets such as, Time Magazine, Parents Magazine, Good Housekeeping's Best Toys, and the Today Show's It List. During this chat you'll learn a bit about product development and distribution, the brand's marketing strategies (plus how to make them your own), and the power of thoughtful media engagement. Marina Khidekel details her unexpected journey into the toy industry, highlighting the importance of aesthetic appeal and emotional connectivity in product design. Walk through the challenges and triumphs of launching a plush line, and creating a whole new category in the toy industry.Marina shares her experience working with experts to ensure product efficacy, and how grassroots efforts led to media success.  If you are considering launching a toy line in a newish category that may not be getting a lot of love right now, this episode is a must listen.Listen For These Important Moments02:51 Marina's Journey: From Journalism to Toymaking04:49 Creating a New Toy Category During the Pandemic05:55 Aesthetic and Design Story of Hugimals08:12 Hugimal's Recognition in Big Publications12:19 Role of Pilot Programs in Product Validation25:46 Leveraging Media Expertise for Brand Success29:55 Changes in the Media Industry35:27 New Products from Hugimals World38:49 Importance of Experts & Research in Toy Development49:37 Marina's Favorite Toy as a KidSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Have you ever thought about switching careers and diving into a completely new industry? In this episode of 'Making It in the Toy Industry,' student host Virginia takes the reins to interview Chrissy Fagerholt, a former floral designer turned toy entrepreneur. As one of the first graduates of the Toy Creators Academy (TCA), Chrissy shares her incredible journey, discussing the challenges and triumphs she experienced while getting her products licensed by heavyweights like Mattel and Goliath. From her initial licensed game, Friend or Faux, to her newest hit, Girls in Bar Bathrooms, Chrissy provides a backstage look into what it takes to succeed in the toy industry.In this episode, listeners will gain valuable insights into the nuances of the toy business including the critical role of industry education, the financial realities of self-funding, and the power of social media marketing. Chrissy also gives an honest account of balancing creativity with business management and what aspiring inventors can expect if they choose to follow in her footsteps. Whether you're an inventor, entrepreneur, or someone with a keen interest in the toy industry, this episode offers a treasure trove of insider tips and inspirational stories.Listen For These Important Moments02:03 Chrissy's Journey to Toy Creation03:09 The Toy Creators Academy Experience03:43 From Licensed Products to Self-Publishing08:52 Chrissy's Success Stories10:03 The Story Behind 'Girls in Bar Bathrooms'14:08 Chrissy's Social Media Presence16:01 Discussing Business Structure and Origins17:26 Balancing Work and Personal Life19:15 Financial Realities of Running a Business21:24 Navigating Business Challenges and Growth24:10 Inventor vs. Entrepreneur: A Personal Reflection26:20 Exploring the Game 'Girls in Bar Bathrooms'30:24 The Joy and Value of GamesSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wondered how to turn your toy idea into a fully-funded product without breaking the bank? In this episode of Making It in the Toy Industry, Azhelle Wade sits down with two crowdfunding experts from BackerKit, Lafia and Maddie, to spill all the secrets behind running a successful crowdfunding campaign.They dive into how BackerKit helps creators manage backers, collect pledges, and fulfill rewards (without losing their minds in spreadsheets). You'll also hear about "Topias"—group launches where multiple creators team up to support each other's campaigns—and how to build an audience that will help you hit your funding goals in no time. Whether you're just starting out or looking to take your toy product to the next level, Lafia and Maddie share real success stories, smart strategies, and tips for growing your email list and marketing your campaign like a pro.If you've got a big idea and want to learn how to make it happen with crowdfunding, this episode is packed with insights you don't want to miss!Send The Toy Coach Fan Mail!The Toy Challenge: Idea To Prototype in Just 5 Weeks! Click Here for details and to join. Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

What Can a Pediatric Occupational Therapist Teach Us About Toys?In Episode 236 of "Making It in the Toy Industry," host Azhelle Wade chats with pediatric occupational therapist, Kerri Wilmot, who has a treasure trove of insights from her nearly 25 years in the field.Kerri uses toys to help children improve fine motor skills, coordination, and overall performance in self-care tasks. Her work with kids facing ADHD, autism, Down syndrome, and cerebral palsy is testament to the transformative power of play. Want to help your child master the art of tying shoelaces? Kerri's got a tip for that—use toy tools like tweezers to build up the necessary hand strength. Is your kid's sensory processing a roadblock to engaging in play? Kerri's got that covered too in her book “Wired Differently.” And if you're worried about how tech has sidelined physical activities, her new book “Fine Motor Foundations” addresses this head-on with practical advice.Episode Cliff Notes:Learn the secret to using household items for enhancing your child's fine motor skills. (Timestamp: 10:15)Find out how AI can creatively assist parents in developing engaging activities for their kids. (Timestamp: 15:45)Find out the unique toy recommendations Kerri shares for developing fine motor skills, and how you might already have these items in your kitchen. (Timestamp: 18:42)Hear expert insights on the impact of sensory regulation and how to improve your child's focus through play. (Timestamp: 22:30]Hear Kerri Wilmot's personal stories about memorable toys from her childhood. (Timestamp: 30:05)Mentioned In This Episode: For the links mentioned in this episode visit www.thetoycoach.com/236Send The Toy Coach Fan Mail!The Toy Challenge: Idea To Prototype in Just 5 Weeks! Click Here for details and to join. Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Is Your Email Marketing Consent-Compliant, or Are You Just Spamming? In digital marketing circles, consent in email marketing has never been a hotter topic. Before the toy industry gets left in the dust on what constitutes as "consent" in email marketing, you NEED this episode.Today on Making It in the Toy Industry, The Toy Coach shares a conversation with email marketer Tarzan Kay to break down why getting clear, informed, and revocable consent is more important than ever. With the rise of regulations in email marketing it's essential to ensure that your email list is not only compliant, but engaged. How many times have you come back from a toy show only to be bombarded by random newsletters you never signed up for? Not only is this an annoying reality, but it's a surefire way to tank your reputation, deliverability, and those all-important open rates. Tarzan joins the show to get real about to build a valid email list—whether it's with lead magnets, trade show contacts, or discount codes. In this episode learn tips on how to keep your list engaged, rather than running for the unsubscribe button.

Time for a little tough love toy-coaching: If you're struggling to develop a pre-production sample of your toy that you're proud of, the problem might be you!  This week on the podcast, you'll learn 3 common mistakes that new toy creators make when working with overseas factories. This episode includes insights from my full time work in the toy industry and my 1:1 client work. When applied correctly, the 3 lessons taught in this episode will save you time and money in the toy development process.Why You Should Be Pantone ObsessedBeing Pantone-obsessed can make or break your toy design. In this episode, I'll break down the magic of Pantone color matching and why having a Pantone booklet in your toolkit is non-negotiable.Get Specific or Get Ready to Pay Another Sample FeeVague instructions are the kryptonite of successful toy production. I'm sharing a personal story of how such nonspecific language led to a production disaster.Slow Down On Pre-Production ApprovalsPre-production samples should be approved SLOWLY and with care. In this episode, I'll tell you why. This episode will transform your view of pre-production samples to avoid production mistakes.Episode Cliff Notes:Discover how a universal color standard can save you time and money in your toy production. [00:01:44]The major pitfall of using vague language in your product development requests. Learn how to be specific and clear to ensure your toy comes out exactly as you envisioned, without unnecessary delays. [00:14:09]Why it's crucial to always review a physical pre-production sample, rather than relying on photos or videos, to catch any overlooked issues and ensure your final product is flawless. [00:21:24]After this episode you'll be aware of the top 3 mistakes most new creators make when working with a factory and how to avoid them.Send The Toy Coach Fan Mail!The Toy Challenge: Idea To Prototype in Just 5 Weeks! Click Here for details and to join. Support the Show.Popular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Forget just selling products—it's time to create immersive shopping experiences for your customers, in person and online. The sensory retail revolution is here, driven by consumers who are tightening their purse strings yet still craving a deeper connection with the brands they invest in. In today's episode, we'll dive into three powerful ways plush brands—from high-end labels to indie creators—are building these connections and turning them into tens of thousands of social media likes, comments, and shares.Take a closer look at the strategies behind savvy brands like Jelly Cat, Ragmop and Goose, and Sad Nuggie, and learn how you can put your own unique spin on consumer engagement in the digital age. Here's a sneak peek at what you'll hear:Pop-Up Perfection: Jelly Cat's whimsical diner setups and pet-themed series aren't just Instagrammable—they're unforgettable.Unboxing, Reinvented: Ragmop and Goose transform packaging into a share-worthy event, complete with puppets and surprises.Storytelling FTW: Sad Nugget shows how to weave a compelling narrative around your products, making them feel exclusive without the hefty price tag.When you're ready to get creative with your marketing budget, hit play on this episode, grab a notepad, and prepare to change how your customers not only see your brand but how they feel about it.Episode Cliff Notes:Combining physical products with emotional and tactile experiences can enhance customer engagement and drive sales, even in a frugal market. Discover how experiential retail is making waves in the plush toy industry and beyond.  [00:02:00]Learn how brands like Jelly Cat and Ragmop & Goose use social media to create unforgettable boxing and storytelling experiences that captivate consumers and generate buzz. These strategies can offer a high return on investment for your brand! [00:02:00]You don't need a big budget to create a memorable customer experience. Learn how storytelling through packaging and personalized selection processes can make your product launch unique and engaging without breaking the bank. [00:11:27]For the links mentioned in this episode visit: www.thetoycoach.com/233Send The Toy Coach Fan Mail!The Toy Challenge: Idea To Prototype in Just 5 Weeks! Click Here for details and to join. Support the Show.Popular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

In this episode, Mark Fellin, Chief Quality Officer at Melissa & Doug, discusses his career journey from politics to quality assurance in the toy industry, emphasizing the importance of support networks and mentorship. He highlights the unique challenges of ensuring product safety and quality in wooden toys, and the importance of regulations in maintaining standards. Mark shares personal anecdotes about his family and work-life balance, emphasizing joy and creativity in his role. He also discusses the importance of engaging and supporting team members and the fulfillment that comes from seeing the positive impact of one's work.   Episode Highlights: 01:12 Meet Mark Fellin: Quality Leader at Melissa and Doug 02:28 Mark Fellin's Career Journey 04:46 Balancing Work and Family 08:16 The Toy Industry and Product Safety 22:34 Leadership Insights and Challenges   Mark S. Fellin is a seasoned leader in Quality Engineering, Compliance, and Safety, currently heading these efforts at Melissa & Doug. With a focus on enhancing product performance and integrity, Mark's work ensures a superior consumer experience. Before joining Melissa & Doug, he led global product safety teams at Amazon, where he also spearheaded regulatory and compliance initiatives. Mark's extensive career spans roles in retail, manufacturing, and government, including positions at the Juvenile Products Manufacturers Association and the U.S. Consumer Product Safety Commission. He holds degrees in Politics, Theology, and Strategic Public Relations, and lives in Alexandria, VA with his family.   Connect with Mark: Website: www.melissaanddoug.comLinkedIn: https://www.linkedin.com/in/markfellin/   For more insights: Follow me on my YouTube Channel: https://bit.ly/47GgMdn  Sign up for my Weekly Newsletter:  https://bit.ly/3T09kVc Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3 See omnystudio.com/listener for privacy information.

What is the "Underconsumption Core" TikTok trend and how might it effect the toy industry? From "Loud Budgeting" to "Underconsumption Core" Gen Z and Millennials are leading an era of saving over spending, and they aren't keeping quiet about it. As the cost of living skyrockets while wages remain stagnant, the U.S. is bracing for a financial downturn. But this time, consumers are anticipating, preparing, and talking about how they're cutting back, all over social media.If you haven't yet explored the implications of this trend on the toy industry, now is the time. In this episode of the Making It In The Toy Industry Podcast, we dive deep into the potential impact of "Underconsumption Core," drawing parallels to the 2008 recession and its influence on toy sales. We'll examine the toy categories that thrived during that financial crisis and discuss how today's focus on mindful spending might shape the toys we develop and how we market them.Key Takeaways:Resilient Categories: Arts and crafts, building sets, and games and puzzles weathered the 2008 financial storm, suggesting these could be strong contenders for future toy releases.The "Underconsumption Core" Trend: Driven by a focus on budgeting, a desire for lasting value, and the challenges of a high cost of living, this trend may lead to a demand for durable, multi-use toys and an "Underconsumption Core" aesthetic.Low-Price Novelty Success: During economic downturns, low-price novelty items and arts and crafts products often appeal to both high-income and budget-conscious consumers, offering a potential strategy for future product development.Tune in to gain valuable insights on how the Underconsumption Core trend may impact the toy industry's pricing strategies, revenue growth, and overall consumer behavior. Don't miss out on the opportunity to adapt your toy business or career to align with the changing consumer landscape.Send The Toy Coach Fan Mail!Support the Show.Popular Masterclass! 5 Foolish Mistakes

Send us a Text Message with thoughts, guest suggestions, stories and more, HERE! Ramsha Shakir is a passionate family law attorney with a deep understanding of the cultural nuances that affect her clients. A Washington native with a background in education, she combines her legal expertise with personal experiences to provide compassionate and culturally competent representation in high-stakes family law cases.Find Ramsha HEREWhat type of lawyer Quiz Get a free trial of Audible using this LINK! Making It in The Toy Industry with The Toy CoachHow do I bring my great toy ideas to life? How do I get my concepts in front of BIG...Listen on: Apple Podcasts SpotifySupport the Show.Follow us on Instagram @theladieswholawpodcast

We welcome Charlie from Midnight Paranormal, a team of dedicated investigators exploring the mysteries of the unknown. They have a passion for uncovering the secrets of historical buildings and sharing their findings. Today Charlie shares with us his personal paranormal experiences that started as a child seeing an apparition of a circus ringmaster with a purple top hat. Seeing an entity of a lady sitting in the back of his car that nearly caused him to crash and a hand that seemed to be otherworldly was witnessed by him and his team on an investigation. All this and more! Let's Get Freaky!Midnight Paranormal Links https://www.instagram.com/midnight.paranormal?igsh=MXVkMWphNmtocG1iMg==https://www.facebook.com/charlieroxparanormalhttps://www.tiktok.com/@midnight.paranorm?_t=8onH2upJWvw&_r=1Freaky Merch! We are super excited to announce that you can now purchase Let's Get Freaky merch! Hoodies, t-shirts, mugs, stickers and lots more! Check it out! http://tee.pub/lic/aQprv54kktw If you have had any paranormal experiences and would like to be a guest on the show, please get in touch! Email us at letsgetfreakypodcast@outlook.com or message us on social media, Facebook-Instagram-Twitter-TikTok and YouTube @tcletsgetfreakypodcast https://linktr.ee/letsgetfreakyMaking It in The Toy Industry with The Toy CoachHow do I bring my great toy ideas to life? How do I get my concepts in front of BIG...Listen on: Apple Podcasts Spotify

Send us a Text Message.I kept my word! After a short debate with myself I got my ass off the couch and recorded a new episode. There's a little bit of this and a whole lotta that. I tell everybody about my guilty pleasure show that's not good and a YouTube Lifetime show that's not bad. Posty gets a segment and life is good. Check it out, let's go for a ride. Making It in The Toy Industry with The Toy CoachHow do I bring my great toy ideas to life? How do I get my concepts in front of BIG...Listen on: Apple Podcasts SpotifySupport the Show.

Send us a Text Message.Hosts:  Ren Harris & david millsExecutive Producer: InterWest ConceptsSound Engineers:  Ren Harris & david millsRecorded live, unscripted and uncut at InterWest Concepts Studios in Farmington, NM. Our wonderful sponsors are not responsible for any of the content of said programming, they just help make it all possible. Guests are not paid to appear; they completely volunteer to subject themselves to the craziness. Traeger's Bar & The Dawghouse Making It in The Toy Industry with The Toy CoachHow do I bring my great toy ideas to life? How do I get my concepts in front of BIG...Listen on: Apple Podcasts SpotifySupport the Show.Wake Up Call is the sole property of InterWest Concepts. All rights reserved. For permission to use all or part of the programming contact InterWest Concepts at interwestconcepts.com

What if I told you that you can easily create museum-quality art? This week, the Making It In The Toy Industry podcast hit the road for an in-person interview with Jessica Joy London at her studio space. Jessica is the founder of Project Joy Studios, and she's on a mission to make art accessible to everyone.Joy's story shatters the myth that only a select few are born with artistic talent. She proves that with the right tools, thoughtful techniques, and an open mind, anyone—yes, ANYONE—can create beautiful art.Throughout this podcast Joy takes us through the evolution of her consumer-facing art kits, from the initial Daily Joy concept to the more affordable and user-friendly Weekend Joy version. She reveals how simplifying the product and reducing the price point led to a surge in sales during the holiday season, cementing her belief in the power of art to bring happiness to people's lives.As Joy shares her experiences with playtesting and selling her products at local events, she highlights the importance of gathering feedback and understanding your target audience. Her success story is a testament to the value of perseverance and adaptability in the face of challenges, as she navigated the art scenes in Michigan and Philadelphia while juggling motherhood and personal health issues.Watch this Interview On YouTube: https://youtu.be/o3mwThcFj7wKey Moments:Learn how Project Joy Studios is making the creative process accessible to everyone. [13:45]Discover the inspiration behind Joy London's unique art kit that encourages daily creativity and reduces stress. [7:15]Find out how a challenging personal experience led Joy London to develop a successful business helping others create joy-filled lives through art. [27:30]For links mentioned in this episode visit thetoycoach.com/231 and scroll down to the mentioned in this episode section.Send The Toy Coach Fan Mail!Support the Show.Popular Masterclass! 5 Foolish Mistakes

In this episode of the Grow a Small Business podcast, host Michael Denehey interviews Viv Conway, co-founder of Girls Get Off, a sex toy company that has generated nearly $2 million in revenue with a team of five. Viv shares her entrepreneurial journey, the challenges of normalising female pleasure, and the innovative marketing strategies that have helped her business thrive in a traditionally taboo industry. Tune in to hear how Viv is changing perceptions and creating a supportive community around sexual wellness. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Michael delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:   What do you think is the hardest thing in growing a small business? Viv Conway, co-founder of Girls Get Off, highlights that one of the hardest aspects of growing a small business is overcoming societal taboos and perceptions around the sex toy industry. She emphasises the importance of normalising conversations about female pleasure, which has historically been stigmatised. Additionally, she notes that navigating market competition and ensuring a positive customer experience are significant challenges. What's your favourite business book that has helped you the most? Viv Conway highlights "The Big Leap” by Gay Hendricks as her favourite business book. She appreciates its insights on building a successful business through continuous innovation and validated learning, which have been crucial in her entrepreneurial journey. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Viv Conway recommends podcasts and online resources for entrepreneurs growing their small businesses. She emphasises engaging with content that normalises taboo topics like sex and pleasure. Additionally, she suggests platforms offering practical advice and strategies for niche markets. These resources provide insights into innovative marketing techniques and community building, crucial for business success. What tool or resource would you recommend to grow a small business? Viv Conway recommends that her favourite app at the moment is Slack... If you could implement one thing that would improve your efficiencies, I'd highly recommend Slack, particularly for remote teams. What advice would you give yourself on day one of starting out in business? On day one of starting Girls Get Off, Viv Conway would advise herself to embrace the journey with confidence and authenticity. She would emphasise the importance of normalising conversations around female pleasure and not being deterred by societal taboos. Additionally, she would recommend focusing on building a supportive community and leveraging humour in marketing to create a welcoming environment for customers exploring sexual wellness. Finally, she would encourage staying adaptable and learning from feedback as the business evolves. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Exercise is the number one most important habit for small business owners – Viv Conway Sometimes you're the only person who puts limits on yourself – Viv Conway Understanding exactly what you want from a new hire before bringing them on board is crucial – Viv Conway  

Hello and welcome to Romanistan! We're off schedule but doing our best! We have some current event updates and a short interview on the book we wrote, Secrets of Romani Fortune Telling, available for preorder now. Current events:https://www.errc.org/news/hungarian-governments-new-decree-threatens-ukrainian-romani-refugeeshttps://www.leparisien.fr/faits-divers/femme-enceinte-tuee-dun-coup-de-fusil-pour-nous-elle-netait-pas-une-rom-elle-etait-angela-17-06-2024-EGGIZJSILBHV7FJSAIT4YAXFM4.php@sapkalipen@dikhlocollectiveCommunity & Connection Tarot https://www.kickstarter.com/projects/logan-dulski/community-and-connection-pocket-tarotWrite in with questions about the Romani language Google translate project, and questions for us about our book!Thank you for listening to Romanistan podcast.You can find us on Instagram and Facebook @romanistanpodcast, and on Twitter @romanistanpod. To support us, Join our Patreon for extra content or donate to Ko-fi.com/romanistan, and please rate, review, and subscribe. It helps us so much. Follow Jez on Instagram @jezmina.vonthiele & Paulina @romaniholistic. Preorder our book, Secrets of Romani Fortune Telling, available from Weiser Books in October 2024. Email us at romanistanpodcast@gmail.com for inquiries. Romanistan is hosted by Jezmina Von Thiele and Paulina StevensConceived of by Paulina StevensEdited by CherubWith Music by Viktor PachasAnd Artwork by Elijah VardoMaking It in The Toy Industry with The Toy CoachHow do I bring my great toy ideas to life? How do I get my concepts in front of BIG...Listen on: Apple Podcasts Spotify

Have you ever wondered if it were possible to sell your toy idea instead of the finished product? Today's podcast episode follows one creator, who does just that.Today's guest Joanna Paul, shares her journey of developing Moodles (formerly known as "What's Its Face?"), a patentable plush invention designed to help children understand and express their emotions. From the initial concept inspired by her own experiences as a mom to the challenges of patenting and licensing, Joanna's toy story is a testament to the power of persistence and adaptability in the toy industry.Throughout the episode, Joanna discusses key aspects of her success, including:The importance of understanding your strengths and weaknesses as an inventor and entrepreneurNavigating the complexities of patenting and licensing to protect your intellectual propertyAdapting your product based on feedback from buyers and embracing changes for marketabilityThe emotional rollercoaster of pitching, rejection, and ultimately seeing your toy on store shelvesJoanna's background in branding and design, combined with her personal experiences as a parent, have shaped her approach to toy invention. Her creation, Moodles, not only serves as a fun and engaging toy but also has the potential to make a fundamental impact on childhood development by promoting emotional learning, imagination, and problem-solving skills.Hit play on this episode to listen in on Joanna's early days of prototyping and pitching to the exciting moment of finally seeing Moodles available at major retailers like Walmart, Kohl's, and on Amazon. Episode Cliff Notes:Learn how one mom's experience in the suburbs inspired her to create an emotional learning plush toy. [05:10]Discover how a toy with six different facial expressions can help kids learn about emotions and express themselves without electronics. [03:38]Find out how persistence and facing legal challenges led to the success of Moodles, a toy that became particularly relevant during the COVID-19 pandemic when childhood mental health problems were on the rise. [09:54]Send The Toy Coach Fan Mail!Support the Show.Popular Masterclass! 5 Foolish Mistakes

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Send us a Text Message.In this episode, I chat with Andrea Furtick, an Atlanta-based author, artist, and the founder and CEO of AGC Toys Inc., whom I met on The Blox.Andrea shares her journey of transforming her creative visions into tangible products, focusing on her "Afro Goddess Warrior (IP) Collection." This innovative collection aims to bring emotional intelligence lessons to women of color, guiding them "from Girl to Goddess."We discuss what it truly takes to turn a thought into a thing, from the mental mindset to the practical mechanics. Andrea provides insights into her expansive visions, detailed executions, and mentorship style that have earned her recognition in the toy and entertainment licensing industries.Join us as we explore Andrea's success in independent production, her strategies for licensing, and the lessons she's learned along the way.Tune in for an inspiring conversation about creativity, entrepreneurship, and bringing big ideas to life.Connect With Andrea:Get The Afro Goddess Tarat Arcanas: https://a.co/d/f77tF6iWebsite: https://www.agctoysinc.com/Instagram: https://www.instagram.com/afrogoddesswarriordolls/Facebook: https://m.facebook.com/p/AGC-Toys-Inc-100088723680072/YouTube: http://www.youtube.com/@afrogoddesswarriorsTikTok: https://www.tiktok.com/@afrogoddesswarriordollsLinkedIn: https://www.linkedin.com/in/andreafurtick/Support the Show.HOW TO SUPPORT THE WALK 2 WEALTH PODCAST: 1. Subscribe, Rate, & Review us on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform. 2. Share Episodes with your family, friends, and co-workers.3. Get Instant Access To My List of Top 10 ChatGPT Prompts To Save You Time, Energy, & Money: HTTPS://WWW.STOPANDSTARE.MEDIA/AI

Tired of Toy Companies Ghosting you? You're not alone! You know the toy industry needs fresh ideas, and you're confident you've got the next big thing. But here's the truth: your amazing concept is only as powerful as your network and pitch skills.So in this episode, we're breaking down:The real reasons toy companies might not be responding to your submissions (and it's not what you think!)Step-by-step strategies to finally get noticed and get a responseHow to access toy company wish lists (yes, they exist, and they're game-changers!)But that's not all! I'm also sharing:The different submission methods toy inventors can use (because options are power, right?)A serious backup plan for when you're ready to take control of your journey as a toy inventorHere's the thing: becoming a successful toy inventor isn't just about having great ideas. It's about knowing how to navigate the industry, and that's exactly what we're covering today.Stop waiting for toy companies to discover you in a pile of submissions—hit play and learn how to stand out.Cliff Notes:[00:04:01]: Discover the various submission methods toy companies use to review inventor ideas. From email etiquette to online portals, learn practical tips to get your foot in the door and present your innovative concepts effectively.[00:11:22]: Are you targeting the right companies with your invention? Learn how crucial market research can elevate your pitch and improve your chances of getting noticed by aligning your ideas with the right companies' product offerings. [00:24:32]: If traditional approaches aren't yielding results, it might be time to consider entrepreneurship. Learn about effective crowdfunding strategies and how launching your toy idea independently could turn your dream into reality, even attracting attention from larger companies down the line.Send The Toy Coach Fan Mail!Support the Show.Popular Masterclass! 5 Foolish Mistakes

Transforming Math Test Prep With Educational PlayCan studying math be as fun as playing a game? In this episode of Making it in the Toy Industry, Kelly Clement shows us that it CAN be. With her innovative product, Watermelon Math, Kelly turns the tedious task of studying into an engaging experience. Her journey from a middle school teacher to a successful toy creator offers an inspiring look into the world of educational toys.Kelly Clement, the creator of Watermelon Math, shares her unique journey into the toy industry. Combining her background in education with her passion for making learning enjoyable, Kelly designed a set of flashcards that make math study surprisingly sweet. This episode dives deep into her process, challenges, and successes, providing invaluable lessons for anyone aiming to make it in the toy business.Revolutionizing Test PrepKelly Clement, founder of Watermelon Math, takes us through her career transformation and the inception of her innovative educational product. Using her extensive background as an educator, Kelly designed cheerful and effective flashcards to help children prepare for standardized tests. Her journey offers invaluable insights for educators and toy creators alike.Key Points Covered In This Episode:From Educator to Toy Creator: Discover how Kelly transitioned from teaching middle school to developing a product that's winning awards and kids' hearts alike.The Concept of Watermelon Math: Learn why Kelly chose the theme of Watermelon Math and how it helps make studying less intimidating for children.Challenges in Product Development: Kelly discusses the hurdles she faced in developing a high-quality product, from finding the right illustrator to ensuring the tactile and visual appeal of the flashcards.Achieving Recognition: Hear about the process Kelly followed to enter and win industry awards, and how these recognitions have bolstered the credibility of Watermelon Math.Expanding a Business: Understand Kelly's approach to growing her offerings while managing her educational services and her strategies for distributing her product effectively.For the links mentioned in today's episode, visit thetoycoach.com/227Send The Toy Coach Fan Mail!Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the Show.

Can Snail Mail Still Captivate Today's Tech-Savvy Kids? Are today's digital-native children still charmed by the simple pleasure of receiving a physical letter? In Episode 226 of the "Making It in the Toy Industry" podcast, Virginia Lette engages with Wendy Lattimore, a successful graduate of the Toy Creators Academy (TCA), to explore this fascinating topic. Wendy's inspiring journey from traditional mail to innovative toy creation will challenge your perceptions of outdated communication methods.From Executive Assistant to Innovative Toy Creator Meet Wendy Lattimore,  an executive assistant and innovative toy entrepreneur. Her journey began with her son's reluctance to engage in reading, which sparked the innovative idea of mailed letters from his beloved stuffed animals. This led to the creation of "Sunny the Mail Snail" and "Mailbox Mutts," engaging children with weekly personalized letters that spark joy and imagination.Key Insights for Aspiring Toy Entrepreneurs This episode dives into Wendy's transition into entrepreneurship, detailing her initial challenges and creative breakthroughs. Listen to her firsthand experiences and learn how she balanced a full-time job with her startup aspirations, leveraging her TCA education to navigate the complexities of the toy industry. Wendy's story is a blueprint for anyone dreaming of turning a simple idea into a thriving business in today's competitive toy market.3 Key Takeaways From This Episode:Necessity is the Mother of Invention: Wendy creatively used letters to engage her son, proving that necessity can drive the most innovative solutions.Validation through Community: Wendy stresses the significance of mentorship and peer validation for bolstering confidence and refining one's product.Slow and Steady Wins the Race: Her mantra, inspired by her character Sunny, is all about focusing on quality and taking thoughtful steps rather than rushing to the market.For the links mentioned in today's episode, visit thetoycoach.com/226Send The Toy Coach Fan Mail!Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the Show.

Is Your Pitch Ready For The Toy Industry? Pitching your innovative toy idea to industry giants can be as daunting as a job interview. In this episode of "Making it in the Toy Industry," hosts Azhelle Wade and Lee Allentuck demystify the art and science of pitching, with insider tips that will revolutionize your approach to securing those golden licensing deals. Whether you're a seasoned inventor or a newbie in the toy world, there's a nugget of wisdom here for everyone.What are the secrets to a successful toy pitch?Episode 225 zeroes in on the nuanced relationship-building in the pitch process. Learn how showcasing your background, even outside the toy industry, can play a critical role in catching a company's eye. Lee Allentuck likens the pitch process to job interviews and emphasizes the necessity of a brief yet impactful self-introduction.Stop playing with your toy idea, and learn to create a seriously impactful pitch in this episode. Tune in, take notes, and prepare to conquer the toy industry.3 Key Takeaways:Discover the Secrets to a Successful Licensing Deal [Timestamp: 15:42]  Find out the keys to negotiating a winning licensing agreement for your toy inventions! Lee Allentuck shares invaluable insights on being realistic about product value, ensuring fairness in negotiations, and protecting intellectual property.Learn About the Essential Connection Between STEM Toys and Creative Development [Timestamp: 21:30]  Learn how working with Blue Marble's STEM-focused products has influenced innovative toy development and discover Lee Allentuck's personal passion for STEM education, which fuels his professional journey.Unlock the Professional Approach to Pitching Toy Ideas [Timestamp: 10:56]  Learn the importance of a brief self-introduction and professional presentation in the toy industry's pitch process. Lee Allentuck compares it to a job interview, emphasizing marketing, experience, and credibility to stand out, just like top stars in the entertainment industry.For the links mentioned in today's episode, visit thetoycoach.com/225Send The Toy Coach Fan Mail!Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the Show.

Toy trade shows are NOT the only way to get your brand noticed. Your toy brand could go viral after attending a toy industry media event. In this episode of "Making It in the Toy Industry," Azhelle Wade shares the juicy details behind influencer events and media showcases like Sweet Suite and Holiday of Play. These industry gatherings are hidden gems for toy and game creators looking to snag media attention and make lasting impressions without the hustle and bustle of traditional trade shows. Already planning to attend Sweet Suite? Hit play on this episode to learn how to get noticed on the show floor.Once you've got the inside scoop on these media events, Azhelle shares five game-changing tips to transform your booth into a social media sensation. Hint: it's all about engagement and fun! You'll learn how to captivate your audience with interactive experiences, leverage strong branding and social media presence, and lay the groundwork for future collaborations with influencers and media moguls.This ONE invite-only toy industry event could make your toy brand go viral. Find out how to create an unforgettable booth that stands out, why these events are crucial for your brand's visibility, and where you can maximize your exposure. What's In This Episode:Discover why trade shows might not be the only way to get your toy noticed.Learn about exclusive influencer and media events like Sweet Suite and Holiday of Play. Find out the key tips to create an engaging booth that stands out at these events. Explore creative social media strategies to maximize your event presence. Understand the importance of strong branding and how to implement it effectively. Get insider advice on how to plant seeds for future collaborations with influencers and media attendees.Hear the ultimate bonus tip to calculate the ROI of attending these media events.For Links Mentioned In This Episode, Visit:https://www.thetoycoach.com/224Send The Toy Coach Fan Mail!Support the Show.

Have you EVER had an idea for a game? This episode is for you.

Are you thinking about teaming up with a partner for your toy or game invention? But what if it isn't the right move for you? Tune into this episode of "Making it in the Toy Industry," where Azhelle Wade chats with April Mitchell about the ins and outs of partnering up in the world of invention. April is a licensed inventor and the co-creator of the Tabletop Game Design Masterclass. In this episode, she shares key considerations you should keep in mind when choosing a partner for your next big idea.April Mitchell, an experienced inventor and designer, brings her unique perspective to the mic in this episode. With no formal education in design or toys, April has successfully navigated the tricky waters of the toy and housewares industries to license her innovations—and in this 2 part episode, she's sharing how!April's four kids double as her creative team, playtesting and contributing to her toy studio, 4A's Creations. She delves into the benefits of bouncing ideas off a collaborator, leveraging different strengths, and avoiding creative burnout. Curious about what other nuggets of wisdom are in store? Hit play on this episode to find out, and subscribe so you don't miss part 2!In part two, April Mitchell returns to discuss achieving goals and nurturing self-worth so you can be ready to receive the success that is meant for you. Listen now.Episode Cliff Notes: Discover April Mitchell's inspiring journey from having no formal design education to signing successful licensing agreements in the toy industry.Learn about the unique product that marked April's entry into the housewares market—a clever invention called "Right Height."Find out how April's four children play a crucial role in testing and developing her toy and game ideas.Explore the value of partnerships in game design and the benefits of brainstorming with collaborators in the industry.Hear about the challenges of fitting game components into limited shelf space and managing packaging constraints.Learn how using kids in content creation for products and social media can provide authentic and engaging promotional material. Don't miss the pivotal advice on effective communication and following up with companies to ensure your ideas get noticed.Send The Toy Coach Fan Mail!Support the Show.

Q: Could TCA be valuable to you if you already have corporate toy industry experience? A: YES! Perhaps you think that having professional toy industry experience guarantees success in your entrepreneurial ventures. But this episode turns that notion on its head, featuring Gerardo, a former toy industry professional turned toy entrepreneur, charting his own course through the toy market with a little help from the Toy Creators Academy.From his previous role managing commercial operations in Latin America for Mattel to launching his own line of guardian angel plush dolls, Gerardo's journey is nothing short of inspiring. In this episode, he shares a critical lesson on the value of structured learning and mentorship in transforming his toy business concept into a reality, addressing essential aspects like packaging, marketing, and retail placement. He dives into the practical challenges he faced and how enrolling in the Toy Creators Academy reshaped his approach to business, helping him to overcome these hurdles effectively. Today's guest host, Virginia Lette brilliantly guides a conversation that is packed with advice for launching and selling your own toy. The lessons from today's guest can change your approach to your toy business or startup. Hit play on this episode if you want to learn from someone who's experienced both corporate and entrepreneurial paths in the toy industry. Whether you're a seasoned professional considering a shift to independence or a newcomer trying to get your foot in the door, this episode has something special for you. Listen in to this episode and find that spark or solution you've been searching for to finally make that toy idea you once had, into a real thing.Episode Cliff Notes:Learn how Gerardo transitioned from working in sales at Mattel to launching his own toy brand, Angelitos Magicos. Find out how Toy Creators Academy helped Gerardo move from concept to retail shelves, even with his extensive background in the toy industry.Discover Gerardo's unique toy, Angelitos Magicos, which helps children deal with nightmares through comforting messages and guardian angels. Hear how Gerardo plans to expand his brand beyond Mexico and the challenges he anticipates with language and cultural adaptations.Learn the valuable lessons on packaging and online conversion improvements that Gerardo gained through his one-on-one sessions in Toy Creators Academy. Uncover the steps Gerardo is taking to get his products certified for the U.S. market and his strategy for introducing them to a new audience. Find out how the Toy Creators Academy community helped Gerardo stay motivated and navigate the lows of product development. Support the Show.

For children across the country and the world, they're the centerpieces of weekend mornings, family holidays, and prized collections.We're talking about toys.The global toy industry is at a crossroads. How dolls, action figures, puzzles, skibidi toilets, and more find their way into the hands of kids is changing. The role that the internet and influencers play in getting kids excited about a franchise or specific toy is growing rapidly.But is the toy industry keeping up? Amid an uncertain economic climate worldwide, buyers for brick-and-mortar stores that sell toys are playing it safe and sticking with traditional offerings.We discuss what the toy industry is doing to keep up with the times. Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Connect with us. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

On this day in 1952, Mr. Potato Head became the first toy to be advertised on television.See omnystudio.com/listener for privacy information.