Podcast appearances and mentions of Michael Cera

The Phoenician Scheme is a 2025 espionage black comedy film produced, written and directed by Wes Anderson from a story he conceived with Roman Coppola. The film features an ensemble cast that includes Benicio del Toro, Mia Threapleton, Michael Cera, Riz Ahmed, Tom Hanks, Bryan Cranston, Mathieu Amalric, Richard Ayoade, Jeffrey Wright, Scarlett Johansson, Benedict Cumberbatch, Rupert Friend, Hope Davis, F. Murray Abraham, Charlotte Gainsbourg, Willem Dafoe, and Bill Murray. An international co-production between the United States and Germany, it was produced by Anderson's company American Empirical Pictures and Steven Rales's company Indian Paintbrush.Anderson talked about the film in June 2023 while promoting Asteroid City; he said it had already been written before the 2023 WGA strike began. That September, he revealed that del Toro and Cera were planned to join the cast, and he hoped to begin filming soon after the 2023 SAG-AFTRA strike ended. The rest of the cast signed on between January and June 2024. Filming took place at Babelsberg Studio in Germany, between March and June 2024, with cinematographer Bruno Delbonnel. Frequent Anderson collaborator Alexandre Desplat returned to compose the score.The Phoenician Scheme had its world premiere in the main competition of the 2025 Cannes Film Festival on May 18, 2025,[3] and was released theatrically in the United States by Focus Features on May 30, with a release date of June 29, 2025 set for Germany by Universal Pictures. The film received generally positive reviews.

In this episode of Pop Culture Weekly with Kyle McMahon, Benicio del Toro, Michael Cera and Mia Threapleton discuss The Phoenician Scheme, Michael and Danny Philippou  talk their new A24 horror film Bring Her Back and Robert Patrick returns to discuss National Memorial Day Concert and The X-Files.Legendary actor Robert Patrick is back with his profound reflections on the National Memorial Day Concert 2025, embodying a heartfelt tribute to fallen heroes deeply influenced by his own military family ties. His stories of dedication to veterans and thoughts on iconic roles, including insights into "The X-Files" reboot, offer listeners a glimpse into his passionate advocacy and storied career. Then we transition into the eerie realm of horror, filmmakers Danny and Michael Philippou captivate us with the personal narratives that shape their chilling new A24 film, "Bring Her Back." The duo's journey from YouTube creators to major studio filmmakers highlights their unique approach, blending authentic drama with horror and drawing on unexpected inspirations like "Whatever Happened to Baby Jane".Then, we jump into the whimsical cinematic universe of Wes Anderson as Academy Award winner Benicio Del Toro, Michael Cera, and Mia Threapleton share their experiences on "The Phoenician Scheme." Del Toro praises the layered, human characters within Anderson's artistic worlds, while Cera reveals the challenges of perfecting a Norwegian accent that complements the film's quirky tone. Threapleton's excitement is palpable as she recounts her journey to landing her first significant film role. This episode is a testament to the diverse tapestry of stories that shape pop culture today, providing listeners with a riveting mix of heartfelt tributes, chilling storytelling, and whimsical cinematic adventures.

On this episode, Matt & Eric give their review of Wes Anderson's The Phoenician Scheme starring Benicio del Toro, Mia Threapleton, Michael Cera, Riz Ahmed, Tom Hanks, Bryan Cranston, Mathieu Amalric, Richard Ayoade, Jeffrey Wright, Scarlett Johansson, Benedict Cumberbatch, Rupert Friend and Hope Davis.

P1 Kulturs Björn Jansson har träffat filmstjärnorna Benicio Del Toro, Mia Threapleton och Michael Cera som alla arbetar med regissören Wes Anderson i bioaktuella The Phoenician Scheme. Lyssna på alla avsnitt i Sveriges Radio Play.

Having completed their 1,000-film victory lap last week, the Blockbuster Babes Tristan Fidler and Simon Miraudo deliver the first reviews of Movie Squad‘s next millennia. First up, Simon leads a review of the Aussie Philippou brothers' follow-up to 2023's hit Talk to Me: the Sally Hawkins-starrer Bring Her Back. And much to Brekky host Pam Boland‘s distress, it's a horror flick. Then, Tristan reviews the latest from Wes Anderson: The Phoenician Scheme, starring Benicio Del Toro, Mia Threapleton and Michael Cera. Listen to their past review of Anderson's Asteroid City here! Stay tuned for a pod-exclusive chat about the recently announced Revelation Perth International Film Festival program for 2025! Listen for the Squad's recommendations and to hear about the Movie Squad presentation of Pavements on Sunday 6 July. And see the whole program here! Be sure to tune in to RTRFM every Friday at 7:30am to hear Movie Squad live on Breakfast with Pam! You can learn more about Tristan's Trash Classics series here.

This week Keegan, Cassi and Christina discuss both sides of a breakup, play FMK with Geminis Mackelmore, Richard Madden and Michael Cera, and share bad date stories featuring games, parties, first date shits and baby pics. Learn more about your ad choices. Visit megaphone.fm/adchoices

"The Phoenician Scheme" is the latest film from Academy Award-winner Wes Anderson, reuniting him with Benicio del Toro and working with Mia Threapleton and Michael Cera for the first time. The three actors were kind enough to spend some time speaking with us about their experience making the film, working with Anderson, what they all learned from each other, and more, which you can listen to below! Please be sure to check out the film, which is opening in limited release on May 30th from Focus Features before expanding nationwide on June 6th. Thank you, and enjoy! Check out more on NextBestPicture.com Please subscribe on... Apple Podcasts - https://itunes.apple.com/us/podcast/negs-best-film-podcast/id1087678387?mt=2 Spotify - https://open.spotify.com/show/7IMIzpYehTqeUa1d9EC4jT YouTube - https://www.youtube.com/channel/UCWA7KiotcWmHiYYy6wJqwOw And be sure to help support us on Patreon for as little as $1 a month at https://www.patreon.com/NextBestPicture and listen to this podcast ad-free Learn more about your ad choices. Visit megaphone.fm/adchoices

A caller enlists Gareth in addressing a mustache issue shared by Jake and her husband. Later, Jake and Gareth help a caller inspire the return of his Father-in-Law's epic alter ego. Plus, a follow-up from Ep 147 "Long Island Lisa with Michael Cera."See caller images here!Want to call in? Email your question to helpfulpod@gmail.com.PATREON: https://patreon.com/heretohelppodMERCH: heretohelppod.comINSTAGRAM: @HereToHelpPodIf you're enjoying the show, make sure to rate We're Here to Help 5-Stars on Apple Podcasts.Advertise on We're Here to Help via Gumball.fm See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The summer of 1989 gave Warner Bros an enormous box office hit with Batman - but not far behind it came Lethal Weapon 2, a sequel turned around in a couple of years, and bringing back most of the key creatives. Not writer Shane Black, though. His much darker idea for the sequel would be rejected, and the tone would duly shift. Plus, we'd get a lot more Joe Pesci as a result. In the second half of this episode, Michael Cera joins us for a chat. There's his work on Wes Anderson's The Phoenician Scheme for a start, but also, some of the lower-profile independent films he's made, and his own plans to direct. Quite a packed episode, this one... Learn more about your ad choices. Visit megaphone.fm/adchoices

Film critics Simran Hans and Leila Latif join Robert Bound to review Wes Anderson’s new movie, ‘The Phoenician Scheme’, starring Benicio Del Toro, Mia Threapleton and Michael Cera.See omnystudio.com/listener for privacy information.

Hello everyone and welcome back to another review here on MOVIE Morning. Wes Anderson's latest film - The Phoenician Scheme - hit UK cinemas this past weekend and will have a slow international rollout over the next month or so. I am a bit of a Wes Anderson noob. I watched Fantastic Mr. Fox obsessively when I was younger and have seen The Grand Budapest Hotel but other than that, I don't have an exact recollection of whether I've seen any of his other movies. Because of the early release here, I thought I'd give The Phoenician Scheme a shot, especially because Anderson has such a passionate following and the plot description seemed interesting to me. Is it worth seeing at the cinema? Find out in this review!The Phoenician Scheem:Directed by: Wes AndersonStory by: Wes Anderson & Roman CoppolaScreenplay by: Wes AndersonProduced by: Wes Anderson, Jeremy Dawson, John Peet, Steven RalesExecutive Producers: Roman Coppola, Henning MolfenterOriginal music by: Alexandre DesplatDirector of Photography: Bruno DelbonnelEdited by: Barney PillingCasting by: Douglas AibelProduction Design by: Adam StockhausenCostume Design by: Milena CanoneroCast: Benicio del Toro, Mia Threapleton, Michael Cera, Riz Ahmed, Tom Hanks, Bryan Cranston, Mathieu Amalric, Richard Ayoade, Jeffrey Wright, Scarlett Johansson, Benedict Cumberbatch, Rupert Friend, Hope Davis, Bill Murray, Willem DafoeSynopsis: The story of a family and a family business.

On this bumper episode for Wes Anderson's new film, our interviewers Lucy Fenwick Elliott, Lara Peters and Elena Lazic speak to the cast of The Phoenician Scheme: Benicio del Toro, Michael Cera, Mia Threapleton and Richard Ayoade. The inimitable Wes Anderson returns with The Phoenician Scheme, a story of a family – and a family business.  Zsa-zsa Korda (Benicio Del Toro) is a roguish millionaire businessman, survivor of six plane crashes and father of nine sons, and – crucially – one daughter, a nun called Liesel (Mia Threapleton). The two reunite when Liesel is, against all odds, named sole heir to his estate. But as Korda embarks on a new, ambitious enterprise, they quickly become the target of scheming tycoons, foreign terrorists, and determined assassins. If you'd like to send us a voice memo for use in a future episode, please email podcast@picturehouses.co.uk. Subscribe on Apple Podcasts. Follow us on Spotify. Find us on Twitter, Facebook and Instagram with @picturehouses. Find our latest cinema listings at picturehouses.com.  Produced by Stripped Media. Thank you for listening. If you enjoy the show, please subscribe, rate, review and share with your friends. Vive le Cinema.

This week's episode of the Empire Podcast sees Chris Hewitt mark the release of Mission: Impossible — The Final Reckoning by doing a non-spoiler, non-epic (less than 20 minutes!) chat with that film's director, the legendarily loquacious Christopher McQuarrie, [26:00 - 43:06 approx] and have a lovely natter with the stars of the new Wes Anderson film, The Phoenician Scheme, Benicio del Toro and Michael Cera. [1:01:37 - 1:15:35 approx] Right at the end of the show, we also bring you an extended excerpt from our Andor s2 spoiler chat with that show's creator, Tony Gilroy, who tells Ben Travis all about the fates of certain characters. Do not listen if you haven't seen Andor! [1:43:43 - 1:56:02 approx] Elsewhere, Chris Hewitt is joined in the podbooth by Helen O'Hara, James Dyer, and John Nugent, to talk about Cannes and Cruise, run their collective eye over the week's movie news, and review The Final Reckoning, The Phoenician Scheme, Lilo & Stitch, and Guy Ritchie's Fountain Of Youth. Enjoy.

The Phoenician Scheme by Wes Anderson, at Cannes 78, is a family story with a vintage old Hollywood's era look The post “The Phoenician Scheme”, interview with actors Benicio Del Toro and Michael Cera appeared first on Fred Film Radio.

The Phoenician Scheme by Wes Anderson, at Cannes 78, is a family story with a vintage old Hollywood's era look The post “The Phoenician Scheme”, interview with actors Benicio Del Toro and Michael Cera appeared first on Fred Film Radio.

The Phoenician Scheme by Wes Anderson, at Cannes 78, is a family story with a vintage old Hollywood's era look The post “The Phoenician Scheme”, interview with actors Benicio Del Toro and Michael Cera appeared first on Fred Film Radio.

The Phoenician Scheme by Wes Anderson, at Cannes 78, is a family story with a vintage old Hollywood's era look The post “The Phoenician Scheme”, interview with actors Benicio Del Toro and Michael Cera appeared first on Fred Film Radio.

The Phoenician Scheme by Wes Anderson, at Cannes 78, is a family story with a vintage old Hollywood's era look The post “The Phoenician Scheme”, interview with actors Benicio Del Toro and Michael Cera appeared first on Fred Film Radio.

The Phoenician Scheme by Wes Anderson, at Cannes 78, is a family story with a vintage old Hollywood's era look The post “The Phoenician Scheme”, interview with actors Benicio Del Toro and Michael Cera appeared first on Fred Film Radio.

Notre critique du film "The Phoenician Scheme" réalisé par Wes Anderson avec Benicio Del Toro, Mia Threapleton et Michael Cera. Le film est présenté en compétition de la Sélection Officielle au Festival de Cannes 2025Abonnez-vous au podcast CINECAST sur la plateforme de votre choix : https://smartlink.ausha.co/cinecast   ---   Titre : The Phoenician SchemeSortie : 28 mai 2025Réalisé par Wes AndersonAvec : Benicio Del Toro, Mia Threapleton et Michael CeraSynopsis : Le riche homme d'affaires Zsa-zsa Korda désigne sa fille unique, une religieuse, comme seule héritière de son patrimoine. Alors que les Korda se lancent dans une nouvelle entreprise, ils deviennent rapidement la cible de magnats intrigants, de terroristes étrangers et d'assassins déterminés.#ThePhoenicianScheme #Cannes2025 #CINECASTHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Sacramento is a buddy comedy starring Michael Angarano, Michael Cera, Kristen Stewart and Maya Erskine, I talk about the film on this podcast enjoy. 

This week we definitively settle the debate of who would win in a fight between a gorilla and 100 men!Plus, how many monikers do we have? Did Cody meet with a record label for his upcoming comedy album? Is Cody too big for West Virginia? Do we support Carmine Falcone? Are we pro-Luigi? Should Italians bring back street justice in 2025? Who would fill out our 100 men roster? Can Cody tell the difference between gorillas and humans? Do gorillas have small dicks? Is Cody the gorilla of the podcast? Did Jake and Cody ever watch Eyewitness? Are we on that Jane Goodall shit? Who are the top ten gorillas of all time? Can an army of Michael Cera beat a gorilla? Can we handle Cocaine Gorilla? What if the gorilla had the rage virus? What if it was a MAGA-Gorilla? Has Anthony ever seen Congo? Are we having a Baby Month? Are we covering 300 for our 300th episode? What does 9/11 have to do with this battle? Are we Dawn truthers? Are we doing a Bananas in Pajamas episode? Can we beat the gorilla if Cody sucks him off? What is Michael Cera's fatality? Is the host of Soul Train Don Cornelius on our squad? Has Jake discovered new ways to check out of the conversation? Would 100 Rizzlers be able to stop a gorilla?And finally: are we organizing a boxing match between Michael Cera and The Rizzler?Check out our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.comicsandchronic.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠New episodes every THURSDAYFollow us on social media! Bluesky // Instagram // Twitter // TikTok :⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@comicsnchronic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/channel/UC45vP6pBHZk9rZi_2X3VkzQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠E-mail: comicsnchronicpodcast@gmail.comCodyInstagram // Bluesky:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@codycannoncomedy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: @Cody_CannonTikTok: @codywalakacannonJakeInstagram // Bluesky:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jakefhaha⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AnthonyBluesky // Instagram // Threads // Twitter // TikTok:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@mrtonynacho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if a crap pilot is happy to be crap? You get The Grubbs! Noah and Laura look at the first Michael Cera vehicle. Will it be crap? Or will it be crap and STAY DOOMED?! Wanna watch before you listen? Check here: https://www.youtube.com/watch?v=knwPbzLWCNQ Check out the new discord!  https://discord.gg/Jr34y5BJGJ Have an idea for what Stay Doomed should cover next? Already seen the show and have a question or comment for us to read on the podcast?  Email us at TheStayDoomedShow@Gmail.com

Sean introduces Sarah to another hidden gem, that she's never seen: Frequency (2000). "A great film about family, that's not a family-friendly film".Discussion Points:-The difficult-to-explain plot of the film.-The similarities between Frequency and Field of Dreams (1989).-Sean mentions Bill from 'Bill Reads Bad Reviews' and the planned reviews that never were.-Sarah and Sean dive into what the critics thought of this film in “Open up and swallow some dubious reviews" section! With hilarious results!-Sean wonders what happened to American pride in films.Raised Questions:-Did you spot Michael Cera?-How well did Sarah watch this film?-Are they called the Northern Lights because the North is superior?-What happened to father and son films?-What's happened to male role models in cinema?-Why is baseball so special to Americans?-Have Sean and Sarah found the horniest online film review ever?Chapters0:05 Introduction to Frequency39:24 Interconnected Lives41:41 The Impact of Choices46:34 Realistic Consequences50:32 Conclusion: A Well-Woven Tale52:24 Characters in Crisis54:45 The Weight of Choices56:39 Family Connections57:54 The Trap is Set1:00:53 Tension Builds1:03:03 Different Perspectives1:05:25 Critiquing the Critics1:16:49 Reactions to Frequency1:24:07 Final Thoughts on the Film1:27.30 The Horniest Film Review Ever?1:41:24 Conclusion and FarewellThanks for Listening!Find us here: X: @YourselfReviewInstagram: reviewityourselfpodcast2021YouTube: https://www.youtube.com/@ReviewItYourself⁠ Hosted on Acast. See acast.com/privacy for more information.

This week, The Filmlosophers are getting local as they delve into a unique film named for and lovingly set in their very own wonderful city: Sacramento! They'll explore how the film captures the essence of their hometown and what makes it so special on the silver screen. But the local love doesn't stop there. In a special, sprawling edition of Conspiracy Theory, the crew embarks on a bizarre and ambitious journey, positing the possibility of a secret expanded cinematic universe that somehow connects the nostalgic coming-of-age story of Stephen King's Stand By Me to a decidedly more bloodsucking final destination, California style. Prepare for some wild leaps of logic and potentially mind-blowing connections! In this episode: Sacramento on Screen: The team will discuss the film's portrayal of their beloved city, analyzing its locations, its atmosphere, and how it contributes to the overall narrative. Expect some personal anecdotes and local insights! Conspiracy Theory: Stand By Me's Shadowy Sequel: The Filmlosophers will meticulously (or perhaps haphazardly) piece together a theory that suggests Stand By Me is the unsuspecting origin point of a much darker, potentially vampiric, cinematic universe. Get ready for a deep dive into seemingly unrelated films and some truly out-there speculation. Join The Filmlosophers for an episode that's a loving tribute to their home city and a descent into the wonderfully weird world of interconnected cinematic universes. It's a journey from the familiar streets of Sacramento to the shadowy corners of a surprising film conspiracy! So pull up a chair, grab your popcorn, and tune in to this week's roadtrip of an episode with The Filmlosophers!

Dave and Cody revisit Scott Pilgrim vs. The World—a box office flop turned cult classic that might just be one of the more innovative and deeply layered comedies of the 21st century. They talk video game tropes, garage punk soundtracks, hidden Easter eggs, and how this movie walked so others could run (looking at you Super Mario Bros.).They unpack deeper themes of emotional maturity, self-respect, and how Scott's biggest boss battle might've been with himself all along. Plus: Cody makes a strong case for Michael Cera supremacy, and Dave finally acknowledges he's a Young Neil.And Muppets. Because of course.Also news! Including Corey Feldman, Katy Perry and Blue Origin, and White Lotus.https://linktr.ee/PopCulturePastorPod

Michael Angarano has been acting since he was an infant and has a long resume of memorable work in both comedic and dramatic roles—“Almost Famous,” “Will and Grace,” “This is Us,” “Gentlemen Broncos,” “Oppenheimer,” to name a few. His latest is a wonderful comedy with a lot of heart that he stars in, co-wrote and directed called “Sacramento.” On this episode he talks about the long road of getting that film made, how he needed to adjust once he saw Michael Cera's approach to the role, and the interesting realization that he may not need to act and direct and write at the same time again. He tells a story about suddenly facing a strange form of stage fright, and the sensitive way Steven Soderbergh helped him get though it. He explains why he says he doesn't have an acting process, has a particular aversion to relaxation exercises, and much more. Back To One is the in-depth, no-nonsense, actors-on-acting podcast from  Filmmaker Magazine. In each episode, host Peter Rinaldi invites one working actor to do a deep dive into their unique process, psychology, and approach to the craft.  Follow Back To One on Instagram

Seth talks with Marley Silverbrand from The Reel Lovers podcast to discuss Micheal Angarano's 2024 film Sacramento. They discuss anxiety, parenthood, the soundtrack and the real life locations utilized in the film. Also: Kristen Stewart is a genius, Michael Cera commits a crime, Maya Erskine is always hilarious and Seth gushes over his love for Angarano. Check it out! Check out The Reel Lovers podcast website Ad-free versions of all of our episodes are available on our Patreon When you sign up you also get access to our bonus shows, Discord server, decoder ring, shout out on the show AND you get to vote on monthly episodes and themes. That's a lot for only $5 a month! For more info and to sign up visit us on Patreon You can also give a Movie Friends subscription here: Gift a Movie Friends Subscription! Visit our website Send us an email! Follow us on Twitter and Instagram Fill out our listener survey

This week's episode is STACKED! We've got an interview with the stars of 'SACRAMENTO': Michael Cera and Michael Angarano. Plus, we're reviewing FOUR films: 'Sacramento', 'Warfare', 'The Amateur' & 'The Return'. We break down what we liked, loved, and could live without (all with minimal spoilers).We're also diving into the biggest movie and TV news of the week, including Robert Pattinson joining Dune: Messiah and a look at the films set to debut at the 2025 Cannes Film Festival.Enjoy the show!Time stamps:01:08 Intro01:17 Movie and TV news (Robert Pattinson joining Dune: Messiah and a look at the films set to debut at the 2025 Cannes Film Festival + more)08:56 Interview with Michael Cera and Michael Angarano ahead of 'SACRAMENTO' 20:57 'Sacramento' (2025) Review25:23 'The Return' (2025) Review31:38 'Warfare' (2025) Review36:29 'The Amateur' (2025) Review42:12 Watch Recommendations for the Week

Unfortunately, Dave can't make it this week (we miss you), but we (Evan and Megan) carry on in his stead. First we cover Michael Angarano's dramedy SACREMENTO (2:14), where a free-spirited guy (Angarano) cons his anxiety-ridden best friend (Michael Cera) into taking a road trip to, you guessed it, Sacramento. The movie, which co-stars the vastly underused Maya Erskine and Kristen Stewart, has the occasional poignant moment or funny line but is too scattershot for our taste. Next, we review Christopher Landon's thriller DROP (23:02), which stars Meghann Fahy as a widowed, domestic abuse survivor and mother who is terrorized by anonymous threatening messages on her first date in years. We really dig its central mystery, lead performance, intense atmosphere, and sharp commentary on abuse. And in this week's Patreon exclusive audio, we talk about Martha Coolidge's 1985 comedy REAL GENIUS in honor of the late Val Kilmer!

Directed by Michael Angarano, SACRAMENTO tells the story of Glenn (Michael Cera), a young married man on the cusp of fatherhood. As he awaits word on the state of his job, Glenn spends his days preparing for the baby as best he can while his wife (Kristen Stewart) works from home. But their life is upended when Glenn's old friend, Rickey (Michael Angarano) arrives. A free-spirited young man who wants to enjoy life, Rickey invites Glenn on an impromptu drive across California. Although Glenn has concerns, he reluctantly embraces the opportunity, leaving the safety of his home for the madness of the open road. In this 1on1, we speak to Angarano and Cera about losing control and parental baggage.

Erik Childress and Steve Prokopy have seven movies to talk about this week. They range from a documentary about one of the music world's most talked about relationships (One to One: John & Yoko) and an animated story of Jesus told through the mouth of Dickens (The King of Kings). The Michaels – Cera & Angarano – go on a road trip (Sacramento) and Stephen Dorff tries to go legit in the Old West (Gunslingers). The director of Happy Death Day presents the world's worst first date (Drop) and CIA analyst Rami Malek tries to avenge his wife (The Amateur). Finally, Alex Garland takes us back into war in real time along with Ray Mendoza who lived it (Warfare).  0:00 - Intro 3:27 - One to One: John & Yoko 12:25 – The King of Kings 25:59 - Sacramento 36:14 - Gunslingers 46:11 - Drop 56:39 – The Amateur 1:09:07 – Warfare 1:20:19 - Outro

What don't they tell you? They you gotta take a break! In this episode, No Film School's GG Hawkins and Jason Hellerman sit down with editor Max Goldblatt, who cut the heartfelt and hilarious indie road trip film Sacramento. Directed by Michael Angarano and starring Michael Cera, Kristen Stewart, and Maya Erskine, the film made waves at Tribeca and has since garnered a devoted following. Max shares how he got into editing, his long-time collaboration with Angarano, and offers invaluable insight into the nuanced craft of post-production—especially on a tight budget and timeline. In this episode, No Film School's GG Hawkins, Jason Hellerman, and guest Max Goldblatt discuss... How Max and director Michael Angarano formed their creative bond through music The challenges and victories of licensing a Rolling Stones song for an indie film Editorial techniques like split compositions and how they elevate performance Why taking breaks during the edit can lead to better storytelling Max's unconventional path into editing and the moment he almost walked away from filmmaking The balance between instinct and structure when cutting complex character scenes Memorable Quotes: “Michael kind of broke the cardinal rule of putting a song in the script.” “Sometimes there's just this alchemy when you choose something maybe almost at random.” “I was about to quit trying to pursue film period before I was connected with Mike Angarano.” “Sometimes it takes feedback or questions that people have about characters, and you realize that the answer was there all along.” Guests: Max Goldblatt Resources: Sacramento on IMDb Michael Angarano's first film, Avenues Robert Schwartzman's film The Argument Jason Hellerman's article on "Man on a Mission" stories Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram

As Americans head to the polls for key elections in two states, the co-hosts weigh in on Sen. Cory Booker pulling an all-nighter on the Senate floor to rail against the current administration. Then, they react to Secretary of Health and Human Services Robert F. Kennedy Jr. weight-shaming West Virginia Gov. Patrick Morrisey at an event over the weekend. Michael Angarano and Michael Cera discuss their new buddy comedy, "Sacramento." Elie Mystal shares why he calls his book "Bad Law" his "Project 2029" and discusses the 10 American laws he says should go: "We need to smash the things that are holding this country back." Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this week's episode, Jon and Brandon talk about new releases from Lady Gaga, JENNIE, Men I Trust, Spiritbox, Architects, Saba, Michael Cera Palin, The Casper Fight Scene, Kyle M, Shygirl and more. Intro Music by Anthony ReederWeekly Rotating PlaylistsSpotify - https://open.spotify.com/playlist/6Df6jM6zR6Ch6vFZ1apLsb?si=2a42da46407542c8Tidal - https://tidal.com/browse/playlist/dc996f8f-b821-4495-b011-57711dd1a93cYouTube Music - https://music.youtube.com/playlist?list=PLYpOZVUGZcU1EZZ5-uXrqe2wKMLB-N2ga&si=l1egIbl20EQqzFpTThis Week's Archived Playlist:https://open.spotify.com/playlist/6xBK5nQtvRBXpvqQ8FJBtZ?si=a136f99d65414212Timestamps:00:00 Intro00:43 Singles20:3024:13 Albums24:19 Lady Gaga - Mayhem28:13 JENNIE - Ruby32:37 Men I Trust - Equus Asinus35:36 Spiritbox - Tsunami Sea39:28 Architects - The Sky, The Earth, & All Between42:00 Saba & No ID - From The Private Collection of Saba & No ID44:19 Michael Cera Palin - We Could Be Brave48:00 Casper Fight Scene - S/T50:25 Kyle M - The Real Me

The biggest day in the industry got even bigger this year. The PRWeek Awards U.S. kicked off bright and early on Wall Street last Thursday, with PRWeek ringing the opening bell at the New York Stock Exchange alongside prominent industry executives. Later, the stars of the industry were out at the PRWeek Awards U.S., which honored the best work — good to see you again, Michael Cera! — to top agencies, students and organizations. The latest edition of The PR Week takes you behind the scenes at the New York Stock Exchange and includes interviews with winners and special guests from the PRWeek Awards. Cheers!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

On this episode of the world's greatest Steve Buscemi-themed podcast, we're taking a look at the odd coming-of-age nightmare comedy YOUTH IN REVOLT from 2009 where Michael Cera creates a sociopathic version of himself in order to impress a young woman he meets at a trailer park. Stuffed with great character actors (Jean Smart, Justin Long, Fred Willard, Mary Kay Place, M. Emmett Walsh), its episodic format takes some getting used to, but it's much more interesting - and stranger - than the marketing would have you believe. Also, Steve Buscemi is in it (as Michael Cera's father!). All of this and the latest Buscemi news, and all for FREE! You can't pass up that deal. The post Episode 263 – How Do You Do, Fellow Kids? – Youth in Revolt (2009) first appeared on Cinema Smorgasbord.

Andrew Buss has carved out a niche for himself as a pop culture expert, with a heavy emphasis on comedy. He has written for publications like Vanity Fair, New York Magazine's Vulture, The Daily Beast, Consequence of Sound, and The Laugh Button, where he served as editor for five years. As a journalist, Andrew has conducted interviews with some of the most prominent names in entertainment, including Mel Brooks, Seth Rogen, Nikki Glaser, Conan O'Brien, Ben Stiller, Jack Black, Emma Stone, Bill Hader, Andy Samberg, Brendan Fraser, Jonah Hill, Bo Burnham, and countless others. In this interview, we talk about his writing and journalism journey, his new book I AM MCLOVIN, the legacy of SUPERBAD. When Superbad was released on August 17th in 2007, it proved itself to be a massive success right out of the gate, especially for those in the film's target millennial demographic. The film wound up dominating at the box office, bringing in $170 million dollars worldwide, against a $20 million dollar budget. It also launched the careers of Jonah Hill, Michael Cera, Emma Stone, Bill Hader, Christopher Mintz-Plasse, and Seth Rogen whose careers are all thriving to this day. It further proved that Judd Apatow is now one of the most successful film producers of his generation, bringing the world hit after hit. Superbad remains, to this day, a beloved comedy film for millennials who grew up with it. This is because, unlike other comedies of that era, it embraced the awkwardness of the characters, particularly with someone like Michael Cera. Unlike the cartoonish representations of an 80s comedy like Revenge of the Nerds, Superbad presented itself with depth to the characters that enabled millennials (and other generations) to bond with the movie in a more meaningful way. Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we're giving away 100,000 copies this year. It's based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!

Join us as we dive into the wildly humorous and absurd world of Superbad, the comedy that defined a generation. In this episode, we recount the adventures of Seth, Evan, and McLovin — three high school seniors chasing booze and love before heading off to college. From unexpected car crashes and run-ins with zany cops to awkward teenage romance and the ultimate party quest, Superbad had it all. With iconic performances from Jonah Hill, Michael Cera, and Christopher Mintz-Plasse, we explore the funny, the cringeworthy, and the unforgettable moments that made this film a cult classic.

When Superbad was released on August 17th in 2007, it proved itself to be a massive success right out of the gate, especially for those in the film's target millennial demographic. The film wound up dominating at the box office, bringing in $170 million dollars worldwide, against a $20 million dollar budget. It also launched the careers of Jonah Hill, Michael Cera, Emma Stone, Bill Hader, Christopher Mintz-Plasse, and Seth Rogen whose careers are all thriving to this day. It further proved that Judd Apatow is now one of the most successful film producers of his generation, bringing the world hit after hit. Superbad remains, to this day, a beloved comedy film for millennials who grew up with it. This is because, unlike other comedies of that era, it embraced the awkwardness of the characters, particularly with someone like Michael Cera. Unlike the cartoonish representations of an 80s comedy like Revenge of the Nerds, Superbad presented itself with a depth to the characters that enabled millennials (and other generations) to bond with the movie in a more meaningful way. Full of interviews with people like Seth Rogen, Jonah Hill, Michael Cera, Emma Stone, Christopher Mintz-Plasse, Martha MacIssac, Judd Apatow, Bill Hader, Greg Motolla, Evan Goldberg, and Shauna Robertson, I Am McLovin is a comprehensive guide to the movie that changed a generation. Learn more about your ad choices. Visit megaphone.fm/adchoices

The guys are joined by special guest Michael Cera for a special deluxe episode. First, they help a mild-mannered office worker discourage his neighbors from hot tubbing in the nude. Next, they problem-solve a parenting dilemma with a mom whose daughter likes her alter-ego better than her. Last, they help a hopeless romantic with a knack for finding sentimental letters return an intimate love note to its original owner.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dana and Tom with special guest, author Andrew Buss (@andrewlbuss on Twitter, IG) discuss Superbad (2007) for Andrew's new book coming out on Tuesday, February 18th, 2025 - I Am McLovin: How Superbad Became the Biggest Comedy Hit of Its Generation (available with all major book purchasers): directed by Greg Mottola, written by Seth Rogen and Evan Goldberg, music by Lyle Workman, starring Jonah Hill, Michael Cera, Christopher Mintz-Plasse, Emma Stone, Bill Hader, and Seth Rogen.Plot Summary: So there's this flick called 'Superbad', right? Imagine two high school seniors, Seth and Evan. They're like best buds, and of course, they're total outcasts. Anyway, they're on this mission to have the most epic night ever before they head off to college. The ultimate goal? Get booze and get the girls of their dreams.But let me tell you, everything that can go wrong does go wrong. Picture a wild odyssey that involves a fake ID, cops who are a bit too eager to party, and one awkward encounter after another. It's hilarious, it's awkward, and it's got that coming-of-age vibe that makes it an absolute riot. Oh, and it's also got a bit of heart—because, you know, it's not just about the party. It's about friendship, growing up, and all that other mushy stuff.You can find the full live video from our interview/episode on YouTube.You can now follow us on Instagram, Twitter, YouTube, or TikTok (@gmoatpodcast).For more on the episode, go to: https://www.ronnyduncanstudios.com/post/superbad-2007-ft-andrew-buss-special-livestream-editionFor the entire rankings list so far, go to: https://www.ronnyduncanstudios.com/post/greatest-movie-of-all-time-listKeywords:Superbad, Andrew Buss, R-rated comedies, friendship, film analysis, comedy history, Judd Apatow, movie impact, generational comedy, cultural significance, Superbad, comedy, film analysis, cultural impact, behind the scenes, legacy, novelty, classicness, cinema, changing attitudes, law enforcement, rewatchability, R-rated comedies, film analysis, audience reception, cultural commentary, movie legacy, comedy evolution, Seth Rogen, Emma Stone, Jonah Hill, Michael Cera, Christopher Mintz-Plasse, Bill Hader, Greg Mottola.Ronny Duncan Studios

Send us a textRemember when teen pregnancy was a thing? This week we discuss Juno, the movie that reinvented this particular noughties trend and made stars out of Elliot Page, Michael Cera and the film's screenwriter, Diablo Cody. We discuss what makes the script so good and why people hated it. There is also space to reminisce about the heyday of director's commentaries. This movie had an excellent one with Diablo Cody and the film's director, Jason Reitman. Is there a way to bring them back?References Jaison Reitman on JunoDiablo Cody on Juno and its critics 15 years later by Evan Nicole Brown for The Hollywood Reporter-----------If you love what we do, please like, subscribe and leave a review!Edited and produced by Lily Austin and James BrailsfordOriginal music by James BrailsfordInstagram TikTokEmail us

Plug in and get ready to rock with us this month as Austin and Big T discuss the 2010 film, Scott Pilgrim vs. The World.Grab some garlic bread and listen as we explore what this movie did well and share some of our favorite lines and scenes. We also talk about the conversion of a comic book to a movie, and Austin explains why this is his favorite film.  So take a break from all that fighting and listen, then join us next month when we discuss another comic book-turned-movie, V for Vendetta. Write into us at layersoffilmpod@gmail.comFollow us on Instagram, Twitter, and TikTok: @layersoffilmpod

Michael Cera still hasn't recovered his Phantom bass guitar and that's why we are revisiting Joe's favorite episode of Tour Stories with pal and former bandmate Michael Cera.  Now is your chance to help him recover his favorite instrument! Listen, share! Let's get Michael his bass back in time for the new year! Michael Cera's Films Mister Heavenly Phantom Guitars Episode supported by Izotope Ep supported by our friends @izotope. Izotope holiday savings start now! Head over to izotope.com now to and get massive savings on all their production software. Use code FRET10 at check out. Episode supported by Distrokid Check out the Distrokid App! and NOW you can apply for a TikTok Artist Account directly through your DistroKid account! All at distrokid.com

The Spin Chagrin, a concept that finds Frank having to watch a movie he's never seen before based on the random spin of a wheel filled with off-the-wall genres, continues into its third year; the twist this year is that all the categories are quotables from Frank himself. In this episode, Frank's category was "Bad Mouth Feel.” For this category, he watched and reviewed only one movie: the 2016 animated movie Sausage Party with voice work by Seth Rogen, Michael Cera, Kristen Wiig, Paul Rudd, Danny McBride, Bill Hader, Craig Robinson, and others.

It is happening again - we're covering TV! Or is it an 18-part movie? Much to ponder. We're heading back to the Pacific Northwest (and Vegas…and New York…and the Red Room…and outer space?) in our first of four episodes covering Showtime's 2017 series “Twin Peaks: The Return.” So far, we've got tulpas, Caleb Laundry Bag, three distinct versions of Dale Cooper, Dr. Jacobi's gold shovels, Michael Cera doing a bad Marlon Brando impression, creamed corn barf, Matthew Lillard, a cryptic final message from the Log Lady, and a whole slew of David Lynch's favorite contemporary indie bands. Suffice it to say - we're hooked! The Box Office Game is Sponsored by Regal Cinemas: Sign up for Regal Unlimited today and get 10% off your 3 month subscription when using code BLANKCHECK Sign up for Check Book, the Blank Check newsletter featuring even more “real nerdy shit” to feed your pop culture obsession. Dossier excerpts, film biz AND burger reports, and even more exclusive content you won't want to miss out on. Join our Patreon for franchise commentaries and bonus episodes. Follow us @blankcheckpod on Twitter, Instagram, Threads and Facebook!  Buy some real nerdy merch Connect with other Blankies on our Reddit or Discord For anything else, check out BlankCheckPod.com Learn more about your ad choices. Visit megaphone.fm/adchoices

It's your usual Arthouse Tuesday with a massive wallop of a blockbuster at the front end. Like we like to say around here, we do it all at Breakfast All Day. We begin with a super-early review of "Gladiator II," Ridley Scott's follow-up to his 2000 best-picture Oscar winner. Paul Mescal, Pedro Pascal, Denzel Washington, Joseph Quinn, Fred Hechinger and Connie Nielsen star in this sweeping historical epic. This is a spoiler-free review. In theaters Nov. 22. Then it's back to your regular Tuesday programming with a discussion of "Christmas Eve in Miller's Point." Tyler Taormina's film is a shaggy hang that follows a sprawling Italian-American family over Christmas Eve in suburban Long Island. Maria Dizzia, Michael Cera, Matilda Fleming, Francesca Scorsese and Sawyer Spielberg are among the massive ensemble. In theaters in limited release. Finally, another small gem we really enjoyed: "Meanwhile on Earth" from French writer-director Jérémy Clapin, whose 2019 animated feature "I Lost My Body" was nominated for an Academy Award. Megan Northam stars as a young woman mourning the loss of her astronaut brother. But when a mysterious voice comes to her and offers her a bargain, she wonders whether she can bring him back. In theaters in limited release. Come on back Friday when we'll have reviews of "Red One," "Hot Frosty" and "Bird," plus movie news. Have a great week and we'll see you then! * Subscribe to Christy's Saturday Matinee newsletter: https://christylemire.beehiiv.com/

This week's buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why in the world you're getting these notifications when you're if you're fully in line with their requirements.   Bradley Sutton: Who have bad? You know, I hear bad experiences all the time with Walmart, amazon customer service. Everybody always has complaints. Guys, it could be worse, right? I've not seen a worse experience with customer service than Etsy. It was kind of funny. At the bottom of the email it says their address and I was like wait a minute, 117 Adams Street, Brooklyn, new York. I looked it up Sure enough. Coincidentally, 27 years ago when I lived in New York, I actually worked down the street there in Brooklyn Heights and in that building, 117 Adams, where Etsy's headquarters is I used to give tours at that building. That was part of my job. It was a printery in those days and I'm like, wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress. Wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress, that doesn't even matter, I'd love to give a tour there. Now, look at this here we have customer service representatives who have no idea what Etsy's policies are. No, I'm sorry, I'm just a little bit bitter here, but anyways, let's move on to other news here, the first article of the day.   Bradley Sutton: This is kind of big actually for a lot of people who do bundling. It says updated product bundling policy for consumables. All right, so, effective October 14th, you can only list bundles that are created and offered by the original manufacturer. So what does that mean? Let's say I've got a blue diamond almonds here and I've got Wetzel's pretzel nuts or pretzels, something right. Well, what you could do in the old days was you could go and put them and make a new bundle, all right, like Blue Diamond Almonds and Pretzels, and this is my Bradley's Amazing Snack Box brand, and there's no problem, I can have products. But now you can no longer do that going forward. All right, this was a big strategy by people who do bundles and didn't want to like have to compete with just the blue diamond. You know, uh, the blue diamond brand, right, you just put under your own brand and differentiate yourself by maybe offering other products. But you are no longer going to be able to do that. So check your seller central dashboard. That's kind of going to affect a lot of people out there who do, uh, certain kind of bundling.   Bradley Sutton: Next article is from restoftheworld.org and it's entitled TikTok wants to turn millions of Americans into paid shopping influencers Super interesting article that talks about the promotions that TikTok is doing to get more influencers out there. And guys, let me just tell you that this thing works from sellers. It was funny. I was talking to my family the other day. I had set up a TikTok shop account on the Project 5K Not even the Project X one, my Project 5K Amazon account or products and I only put one on there and I just wanted to go through the process. It was like a month ago and I sent our product like a sample to some influencers. I chose maybe like a maximum of like eight different people, maybe it was only five and then I forgot about it. Right, I was just like, okay, whatever. Now again, as you guys know, I don't ship my own products for my factory, my family or my factory, my warehouse, my family handles all of that. And then I was just looking at some report and the TikTok was like what? We sold 23 of these products in the last couple of weeks. I didn't promote it at all, other than sending it out to these influencers on TikTok. So again, that is, the way to success on TikTok shop is through influencer marketing. It's kind of an interesting article that talks about that. There's going to be stuff you know from Helium 10. Look forward to that. That might help with that in the future, not only for TikTok but also Amazon influencers too. It's a great way to make extra money yourself as sellers or newer sellers trying to make extra money, or you're an experienced seller and you want to. You know you should want to reach out to these influencers that are on Amazon. They can make unboxing videos and things and other UGC for your products, all right.   Bradley Sutton: Next article is from retail dive.com and it's entitled Amazon bundles online shopping of grocery and non food items. All right, so this is a test that they're doing. I think it was in Arizona where you could like actually order Amazon fresh products, whole foods and your Amazon in one shopping cart experience and then get like everything like a couple hours. Now, you know you might think, well, how does this? How is this going to affect me? I don't sell in Whole Foods, right, but it's an interesting advantage for Prime members and another benefit of being a Prime member. You know, in the past you'd have to physically go to Whole Foods perhaps. Maybe use the Amazon Fresh subsection to make just an Amazon Fresh grocery order. And then your third thing would be hey, let me order a couple of things from the Amazon Prime app, and then now there's three different deliveries and so Amazon is testing. Hey, can we give Prime members who live in certain regions the ability to just do it all in one shopping experience, saving customer time and money? This, I think, would be good for us Amazon sellers. Obviously, we're not selling Amazon Fresh or Whole Foods, but how many of orders maybe the person decided you know what? I'm just going to go in person to whole foods and let me just get my other items, like the snacks that maybe they could have gotten on Amazon, that maybe you carry. Or you know what? I'm going to go to a whole foods and let me go next door to Walmart to pick up. You know the toilet paper I need, right, maybe you sell toilet paper, but now your Amazon Prime order might get the order because people are trying to buy in this little bundle. So you know, this is not a hashtag game changer or anything like that, but I think, a good move by Amazon that will help sellers down the road if it's picked up by customers.   Bradley Sutton: Next article is from your Seller Central dashboard and it's entitled Make Product Compliance Easier with Compliance Fast Track. We talked about this. This is one of those announcements at Amazon Accelerate, and now this is one of those ones that's now available. So check your dashboard, because now in such product categories as electronics, arts and crafts, you are now going to be able to get your compliance documentation in a more automated way instead of having to one by one do it. So for more information, if you're in one of those categories, make sure to check that on your dashboard.   Bradley Sutton: Another program that you might not be aware of is called the FBA New Selection, and now there's a new benefit from this program and, effective last month, they're going to offer now a 25% discount. I don't know why they're just mentioning it now it was available last month, but it just got announced yesterday or day before where you can get a 25% discount on Vine for your eligible new products If you are in FBA new selection. Now I would go into that article and it actually links to the knowledge base about FBA new selection, like wait, who qualifies for FBA new selection? What are the other benefits? There's actually a lot of other benefits, more than just a discount on Vine. You can actually get a 10% rebate for sales on eligible ASINs. You can get free monthly storage, and so this is a program. If you have not heard about it, check your Seller Central dashboard. Go through to the knowledge base article on Amazon Seller Central about that and get some more information. Next article going back to the seller central dashboard, again, a seller fulfilled prepaid returns are now offered through UPS for large and heavy items, right, so that wasn't available to do UPS before, and so if you are selling a large and heavy item, make sure to check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Amazon has some new programs in place that you need to be aware about, because now buyers are going to automatically be able to trigger some of these returns, and so you might all of a sudden start ending up with, you know, with like 50 refrigerators. If you sell refrigerators in your warehouse, you're like, where did all these return refrigerators come from? I never got returns before, but it might be part of this new program, so make sure to check that out if it affects you.   Bradley Sutton: Now, before we get into Amazon Unbox, a few on and offline events I think are really good for you guys to know. About the online ones, obviously, anybody can register for All right. The first event is actually tomorrow, the 18th, at 11 am. It's going to be a our monthly freedom to get workshop where Kevin King brings on an expert to do an advanced training for Amazon sellers, and this one is going to be entitled why Branding has Always Been your Biggest Marketing Problem and how AI Will Solve it All right, so, completely free workshop. If you guys want to register and watch it live, completely free workshop. Um, if you guys want to register and watch it live, uh, you can go to h10.me/ftoctober. F T for freedom ticket.   Bradley Sutton: Next online event is something I haven't done in years. How many of you guys out there remember Meganar? You guys remember that I did like a Meganar. It's like a mega webinar years ago. It's probably been like five years where I went live for 16 hours straight. It was insane. They wouldn't let me go live 16 hours again. But this Monday I am going to go live, this time with the help of Carrie and Shivali and others, and I'm going to have maybe 10, 20 guests on the show. We're going to go live from 7 am all the way into 2 pm Pacific time. So we tried to pick some times where different people can hop in, hop off, and the basic theme of it is tips from top sellers that we're going to be inviting on on how to really have a great Q4, have a great Black Friday to Cyber Monday, cyber Weekend, cyber 5, and some tips that are really going to help you in the coming weeks. I've invited a really wide variety of sellers with different experiences that they're going to be giving their top tips throughout that. We're also going to be trying to get money live back from Amazon because, remember, the deadline is going to be in a couple of days for that. So we're going to be doing some of that, like we're trying to get up to maybe $500,000 back. We're going to have prizes, like like trivias and giveaways with swag. It is going to be a fun time. So to register for that, go to h10.me/meganar.   Bradley Sutton: All right One. The very next day, on Tuesday, we are going to have a special workshop with Destiny about AI advertising, something new that Helium 10 has, and Destiny has helped optimize a little bit and she has some cool templates that are going to help for Q4. So it's kind of like continuing the conversation about Q4 and how to get your advertising ready coming up, how you can now set up campaigns in seconds with a new tool that you might not know is available to you without even having to buy this tool separately. So it's going to be pretty cool. That's going to be Tuesday of next week. If you want to join that, go to h10.me/adsoctober.   Bradley Sutton: Now some in-person events that I think are, uh, you should go to. I'll be at almost all of these and would love to meet you guys and hang out. The first one is coming up is going to be October 31st this month. I think that's Halloween. I'm not sure if they do Halloween in Australia, but it's October 31st in Sydney, Australia. Uh, I would love to see you guys there. It's an Amazon event, all right, this is like made by Amazon corporate in Australia, h10.me/sydney. If you guys are interested in going, I think it's a free event, all right. So would love to meet and hang out with you guys there my very first ever trip down under, so it'll be great to go there.   Bradley Sutton: Next event will be in Milan, Italy, November 11th. This is an elite workshop, but it's open to everybody. Elite members go free, but instead of $400, we are doing a special where anybody can go to this high-end elite workshop for only 89 euros. It's going to be in Milan, Italy, h10.me/milan. It's going to be with Avast. We're going to have some great speakers. I'll be speaking there my first time speaking at Elite Workshop this year. We'll have Mansour from Incrementum Digital coming from Canada, We'll have George from ClearAds coming from the UK, Jana from Serbia we have a very international speaking group and I definitely think you guys, um, should make it out to that one. And then last will be a December, the 4th I believe and fifth in Dubai. I'll be speaking at a pretty big event over there and that is h10.me/dubai. It's called World EF, Dubai event, so there's going to be a bunch of people speaking there. It'd be great to meet you there.   Bradley Sutton: All right, now let's get into Amazon Unboxed and this is probably going to be your biggest or the most comprehensive recap. I hope so. I wasn't even there, but I really tried to read up on all the articles and what people were writing to get a good kind of like picture of what happened at Amazon Unboxed. I was able to go last year, but this year didn't make it. So let's go ahead and hop into it. Some of this stuff, guys, is a little bit in the weeds. It's a little over my head, like I'm not a professional advertiser. Obviously, I spend $100,000 a year on advertising, but I don't consider myself, like you know, some advanced person who does DSP and all these things. As a matter of fact, I don't think I spend a hundred thousand dollars more. I'm probably down to like $70,000 this year. But anyways, let's go ahead and hop into it.   Bradley Sutton: The very first announcement was Amazon Marketing Cloud, AMC. The next few ones are going to be all about AMC. That was like a big theme of. Unbox says AMC eligibility expanded to sponsored ads advertisers Me I have never used AMC Before. You would have to have DSP to be able to use that or work at an advanced agency and things. That wasn't me. Helium 10 didn't have AMC before. Helium 10 is going to have AMC, so be looking forward to that. But basically, what AMC is? We're going to have some training on it at that Destiny workshop for PPC next week.   Bradley Sutton: It says AMC is a secure, privacy, safe and cloud-based clean room solution. Like you might be a clean room solution, what the heck I? My room is clean. It's not that kind of clean room, all right, so this is like I said. It's going to get into the weeds here for some of you, but make sure to stick through all of these announcements because they're important. A clean room solution in which advertisers can easily perform analytics and blind audience across. They're using like fancy language here pseudonymized. I love it. See, is that a word, guys? Pseudonymized. Come on, amazon, with your press releases. You got to use better words than this. Like us, illiterate, not well-educated people like myself don't understand words like pseudonymized signals, including Amazon ad signals as well as their own input.   Bradley Sutton: But this is going to be interesting, guys, because, like here in this article, it says why is this important? It says with this launch, we're democratizing AMC insights and actions, because before it used to only be available in DSP, but now, basically, you guys are going to understand the buyer journey a lot more and it's going to allow you for different targeting. Speaking of AMC, another article that they announced was AMC marketing cloud audiences can now be used in sponsor ads. So that's critical. Like I said before, you could only use it for, like, DSP and things like that, or just, just, you know, like for data gathering, but now, uh, you're going to be able to take the audiences that come from AMC and actually use it as a target audience in sponsored ad campaigns. All right, so make sure to check, by the way, every single one of these articles I'm doing. I have linked in the comments below to the specific article where Amazon goes a little bit deeper into it. So make sure to read it.   Bradley Sutton: But why? Amazon says it's important, says, with AMC, advertisers are going to get an in-depth understanding of customers journeys across Amazon ads, media and channels. This launch helps advertisers take action on these insights across Amazon ads versus media and channels. This launch helps advertisers take action on these insights across Amazon ads, versus previously only in Amazon DSP. It says, for example, an advertiser can build an audience similar to their high value shoppers to expand the reach of their campaigns or to re-engage audiences reached through Amazon streaming TV campaigns. Through this launch reach through Amazon streaming TV campaigns. Through this launch, advertisers can leverage granular AMC insights to more efficiently move customers along their journey down the funnel.   Bradley Sutton: All right, so, again, like I said, some of this stuff might be a little bit over your head, some of it's over my head, but this is something that we're going to break down for you guys. We're going to be educating you guys a lot about what exactly is AMC, how can it be used, even by, you know, smaller sellers out there, where before it was only used by, like, very big companies? Next, unbox release increase engagement through audience bid boosting for sponsored products and sponsored brands All right, so this will allow advertisers to reach and engage audiences that they define and create. So, for example, you are going to be able to create custom audiences that you were not able to do before, such as shoppers who have not previously purchased their product, shoppers who are exposed to a streaming TV campaign. You're going to be able to adjust bids just like you would like in a regular campaign, and so this bid boosting is going to again be tapped. This is another one of those AMC announcements. This is part of this whole AMC. Remember, AMC is not just about this clean room thing, but it's about it's about, you know, seeing people throughout the funnel. All right, so I'm not going to go too much more in depth in this article. If you want to learn about all of these AMC stuff, make sure to check out the article that's linked to below.   Bradley Sutton: Next one is introducing new product campaigns from Amazon ads now available in the U S. All right. Uh, it says brands selling on Amazon now have full funnel advertising solution to quickly introduce their latest product innovations to customers. So another way they referred to this, I guess that unbox was kind of like. This is a like a product launch, kind of like a campaign, and it says this managed service provides data driven media plans leveraging a curated set of 1P and 3P audio video device and display inventory. All right, so this is not for the faint at heart or for me. Maybe you know launching a coffin shelf that I want to sell maybe 10 units a day of no, this is obviously for bigger customers.   Bradley Sutton: Now look, if you just look at this visual example those of you watching on YouTube you'll see here, here is this kitchen smart coffee maker, and then you see a huge ad, like on the Amazon homepage, right, and then now you see a ESPN app where you're going to see an ad. You can you can barely see it there, but you can see there's Caitlin Clark doing some kind of highlight right, and then right above that, you see an ad for this coffee maker. And then you see the ESPN desktop app on a computer and the customer is seeing that same ad. And then now it looks like somebody's watching streaming TV maybe Amazon Prime Video or something and then they see a full 15 second ad of this kitchen smart ad. And then to the right, now you see this Alexa device and that same ad is coming up there. And then, uh, the last one here. This looks like I guess it's like Twitch or something, so maybe they're watching a Twitch streamer and then they see that same ad. So now this is going to like be this, this, this thing that Amazon is like providing as a solution where you don't have to come up with. Hey, what, what's my strategy for getting my initial push out there. We're going to go ahead and handle all of that for you. So, again, if you want more information on that, make sure to check the article that is linked to below.   Bradley Sutton: Speaking of sponsored TV, a new sponsored TV releases make it easier than ever to reach relevant audiences and measure performance. Was this next announcement All right? So last year at Unbox, they really talked about sponsored TV a lot, and now we're about a year into sponsored TV and now there's more features that are coming up here. So the new thing is that now there's going to be lifestyle and life stage audiences that advertisers are going to be able to use, audiences that advertisers are going to be able to use. So it's not like hey, let me just make an ad and let me just target replays of the walking dead or something like that. No, like, amazon has all these audiences that they have based on all their information. For example, a couple of things that they give here is like outdoor enthusiasts or environmentally conscious shoppers they give us an example of, and so it's not just a matter of like, hey, let me just throw up this TV ad and target TV shows. But then it's like let me target these TV shows, but then only the people watching it that are outdoor enthusiasts, right, so there's gonna be some really interesting stuff, as Amazon kind of like makes media advertising digital media advertising, uh, tv media, uh a little bit more accessible to the common folk like me. I'm still not sure I'm ready for that yet, but Amazon's getting it closer to make that more accessible to me.   Bradley Sutton: Next one is deliver more relevant ads everywhere, independent of ad IDs, with ad relevance All right. So it says ad relevance. What is that? It's an innovative approach to deliver relevant ads for all products and services advertised through the Amazon. DSP All right. So since this is about DSP and I don't know too much about DSP and not many of you are using it, I'm not going to go too in depth here, but anybody who is using DSP out there make sure to check the article about some of the details on this one, because there are some new enhancements, definitely for you.   Bradley Sutton: Next one here I think a lot of you might find interesting. It says understand the top combinations of ad touch points that drive conversions. All right, that's something I think everybody wants to know about. All right. So conversion path reporting shows the ad touch points on the customer's 30 day path path to conversion, starting with purchases. It's going to be available in both sponsored ads and DSP, all right, so it's going to be able to allow you to see the most frequent and efficient customer paths.   Bradley Sutton: For example, some of the examples it gave was maybe the first time somebody got exposed to your brand was through a streaming TV ad, and then they happen to see next the display ad, and then they saw a sponsored brand video ad and then they saw a sponsor brand video ad and then they saw a sponsored product ad, then they saw a sponsored video display and then they purchased the product. Right? Maybe another kind of like flow is something different. Maybe it was a they only saw a sponsored video ad and then an audio ad from like audible or something, and then boom, went to purchase. Now let's say that that one was working a lot better. Well, that all of a sudden means like hey, you know what? I'm not going to go spend all this money trying to get that customer through that six stage step of the customer journey. Let me double down on this sponsored brand video to audio DSP ad, because that's like my quickest way to get to that purchase.   Bradley Sutton: I mean, that's just a random example there, but before could, could we see this? No, like we, we we speculate, right, like sometimes, uh, we have sponsored brand video ads or display ads that you know, maybe, uh, RoAS or ACoS and things like that are not that great, right, but we still do it because it's more of a branding play. We're like no, I need to get in front of customers more. I want them to see my brand so that by the time they see my sponsored product ad or some like on page ad or just an organic purchase, it makes them more likely to go ahead and purchase my product, because they've been conditioned to kind of like, see my brand and think about purchasing it before, right, so, but you didn't really have visibility as a regular seller, at least we haven't had visibility to see how that purchase journey works through the ads, and so this is going to be something cool. I think that will allow us to do that. All right.   Bradley Sutton: Now the next few. I'm just going to kind of skim over a little bit, because once I got to this stage, maybe your head is hurting as much as mine with some of this, how deep some of this stuff goes. But the next announcement was entitled build a holistic first party data strategy with ads data manager. All right, so ADM ads data manager is a new standalone offering that simplifies and streamlines the process of first party data management through Amazon ads tech. All right, um, this is going to be for DSP or AMC. Um, again, most of that doesn't affect you guys yet, so if you're interested in that, make sure to check out the article.   Bradley Sutton: Speaking of DSP, one more article that they had talked about is entitled the Amazon DSP launches performance Plus. It's a little fancy name. Almost sounds like something that helium 10 would call something. This is your new Performance Plus Cerebro tool, but anyways, amazon took it before us Performance Plus Tactics into Beta. Now, for those of you who are doing display online video or streaming TV, with a conversion KPI of ROAS for endemic advertisers or CPA for non-endemic advertisers, you're going to have this performance plus tactic available, and if that was just sounded like a whole bunch of gibberish to you, this article is probably not for you, like it's not for me, but for those of you, I know we've got some nine figure sellers out there that are really into this stuff. Make sure to check out the article link to for that I wanted to make sure to include everything, because I know we have listeners out there that are brand new on Amazon. Keep listening, guys. We got stuff for you too. We have listeners who are nine figure sellers. I want to make sure I give stuff that is relevant to everybody. More unbox announcements.   Bradley Sutton: Now, this was interesting and something I hadn't considered. I alluded to a little bit earlier about audio ads, right, so this is entitled Create Impactful Audio Ads in just a few clicks with Generator. So these next couple announcements have to do kind of like with AI. So Audio Generator leverages generative AI capabilities to turn products into interactive audio ads in minutes for the ad to cart call to action. All right, so you might not have thought about audio ads or thought about adding, you know, like, maybe, fancy audio to your, to your video ads. But with this audio generator, there's a cool demo here that you guys make sure to click on the article and then go watch this demo here. But you're going to be able to choose your product and then use AI to generate audio including, like you know, add copy, like you can get somebody with a British accent to read some kind of script that you have and you not have to go like go hire a professional voice actor for some of this stuff. So really interesting stuff.   Bradley Sutton: Speaking of AI, another thing that Amazon announced uh, this was something that was actually originally announced at Amazon accelerate, so I'm not going to go too deep into this, but it says create high quality AI generated videos in minutes. And it says Amazon ads has introduced a new powered video generator, currently available for use in sponsored brands campaigns. You guys already heard us talk about this at Amazon Accelerate, but another cool demo is on this video in our link below, so make sure to check that out. The last AI update for Unbox is called make creative development a breeze with the AI creative Studiobox. Is called Make Creative Development a Breeze with the AI Creative Studio, which is in beta. So this is AI Creative Studio is a centralized experience that combines AI functionality with expert level controls All right.   Bradley Sutton: So this is a new kind of like homepage where you're going to have the studio, the sandbox and the inspiration gallery In the studio. It says you're going to gain access to a suite of tools that can be used to transfer your concepts from in progress to design complete. You know, you can like start with a picture of a cup and then, all of a sudden, you put it in this like crazy background and choose different backgrounds you can have different effects and different lightings and then you're going to be able to generate that image. Now, with the sandbox, you're going to be able to test out new features, like, maybe you take one of those things that was just an image before and then now you're going to be able to animate the image. You know, like, if you remember, in Accelerate they showed how you can make smoke coming out of a or not smoke, but like steam coming out of, like a teacup or or coffee, right, so that's kind of cool. And there's also going to be the inspiration gallery where you're going to see examples of AI generated content. Uh, and then you can actually like, click these If you like, like, hey, like, I like this vibe right here. I like, I like this, the way that they did this headphones here I want to be able to do that to my product. And then you're going to be able to like, choose these kinds of like templated things or examples and then apply it to your own products. All right, so this is one of those ones. Guys, you do need to click into the article where this was announced, because I got the link for you in order. If you want to join the wait list, all right if you want to join the wait list for this AI creative studio, because not everybody's going to be able to get into this right away. So make sure to find whatever article this is about the AI creative studio in the comments below and check it out.   Bradley Sutton: Only a couple more uh unbox announcements. Uh, the next one is called interactive ads expand availability across streaming TV into prime video. Right, this was, uh, we had an article about this before in the weekly buzz. But you know, sometimes you might think of when you see commercials on TV regular TV, right, that's all. It is a commercial, like a Superbowl commercial. You see a GoDaddy website, or you see you know, chips, or Michael Cera showing his CeraVe lotion, or whatever, right, but what, what does? How does that help the advertiser? Well, the only way it helps lead, leading to an immediate sale, is maybe they go on Amazon or they go somewhere else to the store later on the day and they go buy that product. Right, but now, on prime video, you still can do just generic ads, but now there's going to be shoppable ads, all right, so you can see a 15 second ad on prime video as an example here, and then it'll be like you know you're not in your computer but it'll say, hey, just hit OK on your TV remote and you're going to buy the product, like if it's connected to your Amazon account. So now, all of a sudden there's going to be like a direct connection where somebody doesn't have to go and pause the video to go buy a product. Just by hitting like OK on the remote they're going to be able to buy some products that you're advertising on Prime Video. So make sure to check this article. That could make streaming TV a little bit more lucrative for some of you.   Bradley Sutton: Last couple, I'm just going to breeze through here. There's a couple new metrics here. One is called long-term sales, and long-term sales RoAS, is the acronym LTS RoAS. I guess they're getting crazy with these. These acronyms are already, like you know, 10 letters long here. But anyways, this is going to be interesting because it's a historical 12 month return of a given customer engagement with your brand, right, you know, like there's an attribution window right when you know like, let's say, something has a 14 day attribution window.   Bradley Sutton: Somebody clicks on something on Monday and a week and a half later they buy it. That original click gets attributed with that sale from that ad. Right, but let's say somebody clicked on it but they don't buy it in two weeks, maybe they four months later or something. They buy the product. Have you ever had any visibility into that? That purchase can be tied all the way back to that original click. No, you have not been able to do that until now. All right, so this is going to be something cool. This LTS ROAS uh is going to be able to allow you to take a look back even, uh, throughout a year to see, like, how your ads are doing. So make sure to check the article for more information on that.   Bradley Sutton: And then, last one is DSP has a new experience. So if the whole DSP page for those are like UI of their homepage has been completely redone, I guess I wouldn't know the difference because I never saw the old DSP page part. But for those of you who use it, go ahead and check it out and see if you like their new UI. That is it. Believe it or not? Guys, for Amazon, unboxed and all of the news and events this week. Obviously no time to do our normal training tip of the week or our new feature alerts. We'll have to save that for next week. We actually got some pretty amazing things coming for you guys. By the way, as guys hope, you enjoyed this in-depth coverage of all the goings on in the news this week. Make sure to tune in next.