Grow Your Occupancy

Grow Your Occupancy

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Julie Podewitz, CEO and Founder of Grow Your Occupancy, is passionate about helping senior living providers maximize sales efforts and grow occupancy. Join Julie as she chats with senior living leaders who share their tips and strategies. AND, they’ll have some fun along the way!

Julie Podewitz


    • May 29, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 25m AVG DURATION
    • 131 EPISODES


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    Latest episodes from Grow Your Occupancy

    (Re)Solving the Occupancy Puzzle: Chapter 1 Deep Dive

    Play Episode Listen Later May 29, 2025 17:06


    (Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite. In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 1. Order your copy today on Amazon!

    You Don't Need ANOTHER Strategic Plan to Drive Sales in Senior Living! Julie Talks With Kevin Colley

    Play Episode Listen Later May 20, 2025 30:11


    Do you really need another strategic plan for driving sales in your senior living organization? In this episode, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kevin Colley, Corporate Head of Sales at Bridge Senior Living, about working the plan you already have. It's important to keep things simple and focus on the fundamentals – or in Kevin's words, on the blocking and tackling. Before you get stressed out about the move outs, work on the leading measures. The results will come but you've got to stay consistent.

    How Does a New Executive Director Gain the Skills to Lead a Thriving Senior Living Community?

    Play Episode Listen Later May 14, 2025 31:38


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Erin Thompson, Founder of Aspire for More With Erin, and Aaron Fish, Founder & CEO of Trestle Hospitality Concepts. Together, Erin and Aaron co-founded The Mentoring Company to help train the next generation of senior living leaders to succeed. Erin and Aaron are the educators behind The New EDs Playbook: Creating an Impactful Community Culture, an online learning course available now in the Grow Your Occupancy Online Learning Library.

    Where to Wisely Put Your Marketing Dollars: Julie Talks With Expert Senior Living Marketer Lola Rain

    Play Episode Listen Later May 6, 2025 27:13


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with longtime senior living marketing expert Lola Rain. Lola shares her advice around budgets, knowing your cost per lead and your cost per move in to know best ways to allocate funds: where are the best places to put your marketing dollars and where maybe to pull those dollars from? Lola is unique in that she works in a variety of different senior living spaces for different levels of care, with a focus on higher end CCRCs and rental communities. It's important to note that when she talks about one or two move-ins in a month, she's talking about the high end model of senior living with big dollar entry fees.

    The Impact on Occupancy Outcomes of Making an Initial Human Connection with New Senior Living Leads

    Play Episode Listen Later Apr 15, 2025 29:08


    The initial connection with a senior living lead can make or break the sale. That's why it's so important to make the first connection a human connection with all new leads, and to track the metrics associated with those connections. Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Christa Daniello, Vice President of Sales at The Osborn, and Mona Hilton, CEO of Advantage Anywhere, about making a human connection with new leads, and how automation enables the sales team to focus on the human connection – i.e. picking up the phone – instead of babysitting lead nurturing activities.

    The Magic That Happens When a Strong ED and Strong Sales Director Work Together in a Community

    Play Episode Listen Later Apr 9, 2025 33:51


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Erin Hennessey, CEO of Health Dimensions Group. Erin shares her insights on her leadership journey to CEO, leading by values, hiring the right people, and the impact a strong executive director and strong sales director working together has in the success of a senior living community.

    Senior Living Occupancy Is the Result of an Entire Team: Julie Talks With Karen Foley

    Play Episode Listen Later Apr 2, 2025 24:25


    Julie Podewitz, CEO & Founder of Grow Your Occupancy talked with Karen Foley, Senior Vice President of Sales at LCB Senior Living, about their strategy for occupancy success. Karen shares her philosophy that occupancy is the result of an entire team, not just the sales staff. Because a lot goes into maintaining occupancy, it's key that the sales directors are focused on what they're there to do – educating prospects to help them make a buying decision – and not distracted by other aspects of the operation.

    The Tables Are Turned! Julie Podewitz Is the Guest on the Grow Your Occupancy Podcast for a Change!

    Play Episode Listen Later Mar 25, 2025 30:30


    For the first time in the history of the Grow Your Occupancy podcast, Julie Podewitz, CEO and Founder, is the guest! Dresden Cincurak, VP of Business Development, turns the tables and takes the role of host as she interviews Julie about senior living sales and marketing and so much more!

    Julie and Dresden Share What's on Their Minds in Senior Living Sales & Marketing!

    Play Episode Listen Later Mar 17, 2025 30:40


    Grow Your Occupancy's Julie Podewitz, CEO & Founder, and Dresden Cincurak, VP of Business Development, are back to share what's on their minds, what they're hearing from people in the senior living industry, and the sales and marketing challenges facing senior living providers and communities.

    Boost Your Productivity by Shifting from a Time Management to a Time Optimization Mindset!

    Play Episode Listen Later Mar 12, 2025 19:25


    Has the Daylight Savings Time change got you feeling out of whack in your workday? Time management is a topic on the minds of almost everyone this time of year, when we're feeling just a little off of our entire day's schedule. In this solo podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, shares her tips for better time optimization.

    What's the Real Impact of Sales Coaching? The Arbors and The Ivy Reflects on 3 Years With GROW

    Play Episode Listen Later Mar 5, 2025 30:32


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with the sales leadership team at The Arbors and The Ivy Assisted Living Communities about their experience with the sales coaching they began over 3 years ago. Emily Quinn, Co-Owner and RDSM, Sondra Jones, RDSM, and Stephanie Zelazo, Regional Sales Specialist, look back on the coaching sessions, the things that had the quickest impact and the things that had a longer lasting impact on not only their sales team but their organization as a whole.

    These 3 Operational Fixes Give Senior Living Operators the Biggest Bang for Their Buck

    Play Episode Listen Later Feb 25, 2025 25:33


    In part 1, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talked with Kristin Ward, President of Austera Group, about positioning senior living communities to maximize their potential. Julie and Kristin are back for part 2 to dive deeper into the top 3 operational fixes that senior living operators can do to stay competitive and grow occupancy.

    The Top 3 Operational Fixes Senior Living Operators Can Do to Stay Competitive

    Play Episode Listen Later Feb 19, 2025 21:50


    In this first of a two part conversation, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kristin Ward, President of Austera Group, about positioning senior living communities to maximize their potential. Kristin, a 30 year veteran of the senior living industry, shares the top 3 operational fixes that senior living operators can do to stay competitive and grow occupancy.

    Is There a Universal Solution to Transform Senior Living Sales? Francine Bass Says Yes!

    Play Episode Listen Later Feb 6, 2025 37:45


    For senior living providers with a diverse portfolio of communities in varied markets, is there really such a thing as a universal approach to sales and marketing? Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Francine Bass, Vice President of Sales at United Group of Communities, about the secret weapon that is working to transform their occupancy outcomes.

    The Sign of a Great Leader: Christy Van Der Westhuizen Shares Her Advice to Making Yourself Obsolete

    Play Episode Listen Later Feb 6, 2025 27:40


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, welcomes back Christy Van Der Westhuizen, Senior Vice President of Sales & Marketing at Legend Senior Living, to the Grow Your Occupancy podcast. Christy recently took a 3 week vacation to South Africa, and not only did her sales teams not fall apart in her absence, they actually grew occupancy! Find out her leadership skills that made it happen.

    Senior Living Sales Specialists Speak! Part 7: Greatest Areas of Opportunity to Grow Occupancy

    Play Episode Listen Later Jan 21, 2025 23:11


    We're back with part 7 of our most popular topic – senior living sales specialists share what they're doing to get occupancy growth results in their senior living communities! Julie Podewitz, CEO & Founder of Grow Your Occupancy, is joined by Jessi Barton from The Lodge at Stephens Lake in Jasper, GA, and a panel of Grow Your Occupancy's Senior Sales Specialists: Susan Braley, Heidi Benard, Jennifer Ptacek, Melinda Haney, and Lori Vernier. They share the greatest areas of opportunity they found that helped them to grow senior living occupancy in 2024.

    How Custom Spaces and Model Apartments Help Differentiate Your Senior Living Community and Grow Sales

    Play Episode Listen Later Jan 14, 2025 27:38


    Is your senior living community situated in a very competitive market? What can you do to make your community stand out from the competition? Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Sasha Davis, COO of Model55, and Allison Page, VP of Sales and Marketing at Thrive Senior Living, about making the most of your community's differentiating factors – and how custom-furnished spaces and model apartments can set your community apart from the competition.

    Senior Living Sales Specialists Speak! Part 6: What Worked in 2024 to Grow Occupancy

    Play Episode Listen Later Jan 8, 2025 30:55


    We're back with part 6 of our most popular topic – senior living sales specialists share what they're doing to get occupancy growth results in their senior living communities! Julie Podewitz, CEO & Founder of Grow Your Occupancy, is joined by Jessi Barton from The Lodge at Stephens Lake in Jasper, GA, and a panel of Grow Your Occupancy's Senior Sales Specialists: Susan Braley, Heidi Benard, Jennifer Ptacek, Melinda Haney, and Lori Vernier. They share what worked to grow senior living occupancy in 2024.

    What I Learned in 2024 - and How I Grew from It

    Play Episode Listen Later Dec 23, 2024 16:37


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, takes a look back at 2024 – both personally and professionally – and shares her mindset to learn and grow, from not only the highlights but also the mistakes and challenges.

    The End of Month Senior Living Occupancy Insanity: How to Shift from Reactive to Proactive Activity

    Play Episode Listen Later Dec 20, 2024 12:14


    It's very common in senior living sales to see a push from management to increase occupancy at the end of the month. All too often, the result is a shift from sales activities that are proactive to ones that are reactive. Julie Podewitz, CEO & Founder of Grow Your Occupancy, takes a closer look at the phenomenon of the month-end sales push and offers tips that result in better overall outcomes.

    2024 Senior Living Sales & Marketing Insights from Grow Your Occupancy

    Play Episode Listen Later Dec 19, 2024 13:10


    As we close out the year, Julie Podewitz, CEO & Founder of Grow Your Occupancy, shares her insights on senior living sales and marketing for 2024.

    These Fundamental Sales Skills Work No Matter What You're Selling: Julie Talks With Wallie Garrett

    Play Episode Listen Later Dec 18, 2024 26:19


    Whether you're selling senior living or just about any other service, the fundamentals of sales and great salesmanship that yield results are very similar. Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Wallie Garrett, Sales Consultant at Two Sisters Maid to Clean, about the sales skills she uses when selling home cleaning services that result in sales success.

    Wanna Get Rid of Lead Aggregators? Organically Rank Highest in Your Market? Jenni Bost Shares How!

    Play Episode Listen Later Dec 17, 2024 26:16


    A lot of senior living operators have been seeking to cut out senior living lead aggregators from the occupancy equation lately. Some have been successful in doing so, and you can be too! Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Jenni Bost, Vice President of Marketing at Radiant Senior Living, about how they not only got rid of lead aggregators but are organically ranking high in their local markets!

    The Challenges of Senior Living Owner/Operator Misalignment: Julie talks with Greg Anderson

    Play Episode Listen Later Dec 6, 2024 30:37


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Greg Anderson, Managing Director of Northbridge Advisory Services, about the highlights of 2024 and the challenges he sees with owner/operator misalignment.

    How a Culture of Trust Is a Pillar of the Success and Growth of Primrose Retirement Communities

    Play Episode Listen Later Oct 30, 2024 28:22


    At Primrose Retirement Communities, trust is a key piece of the culture that has allowed for the success and growth of the company.   Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with BJ Schaefbauer, President of Primrose Retirement Communities, about recruiting the right people who are genuine, get along, and align with the culture of trust, to join the Primrose family.

    How The Aspenwood Company Sustained Occupancy Growth During a Time of Explosive Portfolio Expansion

    Play Episode Listen Later Oct 18, 2024 28:58


    In March of 2024, The Aspenwood Company experienced a perfect storm of portfolio growth, expanding their footprint 63% in a single month through the addition of a number of properties. Despite the many distractions at the home office that onboarding the new communities brought, their existing portfolio grew occupancy in that same timeframe. Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Heather Tussing, President, and Eric Varin, Senior Vice President of Sales & Marketing, of The Aspenwood Company about their secrets to occupancy growth in their existing communities while the company was in a period of tremendous portfolio growth.

    Considering Quitting the Lead Aggregators? Find Out How One Senior Living Provider Did It!

    Play Episode Listen Later Oct 9, 2024 32:38


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, welcomes back Brooke Saxon-Spencer, Vice President of Marketing at Claiborne Senior Living. The last time Julie and Brooke talked, Brooke shared how Claiborne make the cutting-edge marketing move of eliminating virtually all paper from their marketing department. In this episode, Brooke shares Claiborne's decision 2 years ago to shut off all lead aggregators, and what the company is seeing as a result. If you're considering saying no to senior living lead aggregators, here's some advice on what to do and how to prepare for the change.

    How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior

    Play Episode Listen Later Oct 2, 2024 34:05


    Senior living communities generate a lot of data in the course of their marketing activities to attract leads. How that data is used – or isn't used – can make a big difference in sales and occupancy success. At Primrose Retirement Communities, the marketing team pulls the data together to tell a story, and the sales leadership uses that story to influence the behavior of the sales teams. Julie Podewitz, CEO & Founder of Grow Your Occupancy, is back with Jessi Weldon, EVP of Sales & Marketing, and Brandon Christiansen, Director of Marketing, from Primrose Retirement Communities. They share how they use their senior living marketing data to tell a story that can be used to influence their sales team's behavior to improve outcomes.

    Can a Focus on External Business Development Impact Senior Living Occupancy Numbers? Find Out!

    Play Episode Listen Later Sep 25, 2024 25:29


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Staci Lynn, Chief Operating Officer of Wickshire Senior Living, about Wickshire's focus on external business development in its sales strategy. External business development has had a tremendously positive impact on occupancy in Wickshire's senior living communities. Watch to find out more about this winning sales strategy!

    How This Startup Senior Living Provider Is Successfully Competing in the Crowded SE Florida Market

    Play Episode Listen Later Aug 26, 2024 30:32


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Chad Carnes, COO of YMP Senior Living and Shelli Webster, Sales Specialist at Grow Your Occupancy, about YMP's entry into the southeast Florida senior living market. Chad shares his tips for competing against much larger and more established senior living providers including tailoring your efforts for the local area and focusing on the 3 Ps: Product, Pricing, and People.

    A Closer Look at the Very Successful Collaboration Between Sales and Marketing at Merrill Gardens

    Play Episode Listen Later Aug 7, 2024 48:27


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with senior living provider Merrill Gardens' Amanda Warren, VP of Marketing, and Corneil Vacirca, VP of Sales. They share the advantages of the collaboration between their different sales and marketing roles, how they use data to inform their sales and marketing strategy and decisions, and when to close out a lead in the database.

    What's Stopping Senior Living Prospects from Saying "Yes"? Julie Talks With Maureen Longoria

    Play Episode Listen Later Jun 12, 2024 24:59


    Senior living prospects and their family members often face a variety of emotional and logistical challenges that can prevent them from moving forward with a senior living decision. Vetting movers and real estate agents, downsizing possessions and furnishings, preparing to sell their home, and actually moving are tops on the list of challenges. In this podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Maureen Longoria, CEO and Co-founder of LivNow Relocation, about some recent AARP survey results from seniors considering senior living, the challenges they're facing, and why finding solutions can help you convert more prospects to move-ins.

    How to Just Say NO to Lead Aggregators: Julie Talks With Cindy Robinson

    Play Episode Listen Later May 30, 2024 27:43


    It's a hot topic in senior living sales: saying no to costly paid referral sources for leads. But how do you do it? In this podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Cindy Robinson, Senior Vice President of Sales & Marketing at Capri Senior Communities, about their decision to stop using lead aggregators six years ago, how they did it, and how it's paid off for them.

    "We Need to Demystify the Senior Living Experience" - Julie Talks With Dan Hutson

    Play Episode Listen Later May 29, 2024 36:51


    Seniors and their family members look to senior living communities for guidance and information to help them make the choice of where to live. While most senior living community websites provide the basic details like services, amenities, floor plans, and levels of care, what the prospects really want is for every aspect of the senior living experience to be demystified. Compelling storytelling about real people's experiences in senior living is vital to meet this want. Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Dan Hutson, VP of Marketing at Priya Living, a senior living marketing thought leader and early proponent of content marketing, about how we can be a resource of help and knowledge for seniors and their families considering senior living.

    Leading With Both the Head and the Heart: Julie and Sara Robertson

    Play Episode Listen Later May 22, 2024 33:19


    Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Sara Robertson, CEO of The Arbors and Ivy Senior Living Residential Communities. Sara tells about their transformation from not being "numbers people" to using data to make decisions, and how it has impacted revenue and sales. Sara also shares her thoughts about women in senior leadership roles in the industry, her journey up through the ranks, and how she is leads by both her head and her heart.

    The Movie Matches the Soundtrack: Julie Talks With Michael Morris

    Play Episode Listen Later May 4, 2024 30:52


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Michael Morris, CEO and Founder of Willow Ridge Senior Living. At age 15, Michael first caught the senior living “bug” as a dining room server. Years later, he and his wife invested their life savings to open a senior living community. Fast forward to today when he and his wife now own and operate ten communities. Mike shares his passion for all things senior living.

    How You Can Leverage Technology to Streamline Costs and increase Productivity and Outcomes in Sales

    Play Episode Listen Later Apr 24, 2024 27:11


    Julie Podewitz, Founder & CEO of Grow Your Occupancy, recently talked with Mona Hilton, Founder of sales and marketing automation software Advantage Anywhere. Mona shared how the right technology can increase your senior living sales teams' productivity, lower costs, and improve sales outcomes.

    Are Great Salespeople Born That Way or Nurtured to Excellence? Julie Talks with Dan Fantasia

    Play Episode Listen Later Apr 17, 2024 28:45


    It's the "nature vs. nurture" argument: are successful salespeople born with their talents as part of their nature, or do their talents require nurturing through training and coaching to bloom? Julie Podewitz, CEO and Founder of Grow Your Occupancy talks with Dan Fantasia, President of Treeline, Inc. about this question. Plus, Dan explains the importance of matching a top candidate with a company based on its culture, and gives his advice on improving how you can identify top talent and attract it to your organization.

    Pivot to Profit - Strategies for Overcoming Sales Challenges, Pt 2 - Julie Talks With Sherrie Bebell

    Play Episode Listen Later Apr 15, 2024 35:17


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, and Sherrie Bebell, Senior Vice President of Sales & Marketing at Columbia Pacific Advisors, LLC, are back for part 2 of their conversation about Sherrie's strategies for overcoming sales challenges in senior living communities.

    Pivot to Profit - Strategies for Overcoming Sales Challenges, Pt 1 - Julie Talks With Sherrie Bebell

    Play Episode Listen Later Apr 10, 2024 23:24


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Sherrie Bebell, Senior Vice President of Sales & Marketing at Columbia Pacific Advisors, LLC. In this first part, Sherrie shares her winning strategies for overcoming sales challenges in senior living communities.

    Boots on the Ground Leadership: Dani Talks With Marti Milligan and Diane Macheers of The Ridge Senior Living

    Play Episode Listen Later Apr 3, 2024 15:22


    Dani Merlino, COO of Grow Your Occupancy, talks with The Ridge Senior Living's Marti Milligan, Vice President of Sales & Marketing, and Diane Macheers, Vice President of Corporate Communications. Marti and Diane discuss The Ridge Senior Living's boots on the ground approach to leadership, and give an update on their strategic plan initiative to eliminate paid referral sources (hint: it's working!).

    A Passion for Improving the Senior Living Industry: Julie Chats With Patrick Dooley & Natalie Ross

    Play Episode Listen Later Mar 27, 2024 26:30


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Patrick Dooley and Natalie Ross, the Co-Founders and Partners of One Extra Consulting. Patrick and Natalie chat about the challenges they both experienced as senior living operators, their passion for helping the residents of senior living communities and those who serve them, and what inspired them to continue contributing to the industry by co-founding One Extra Consulting.

    Tips for Creating Exceptional Senior Living Resident Experiences: Dani Talks with Aaron Fish

    Play Episode Listen Later Mar 20, 2024 21:36


    Dani Merlino, COO of Grow Your Occupancy, talks with Aaron Fish, CEO and Founder of Trestle Hospitality Concepts, about creating exceptional resident experiences in senior living communities. The resident experience is more than the calendar of activities, it's the community's spaces, programming, dining. It's also understanding the residents you're serving and the market you're in. Aaron shares his pro tips for creating exceptional resident experiences in your senior living community.

    Unpacking the WelcomeHome Software 2023 Year in Review Report, Pt 2: Julie Chats With Maggie Seybold

    Play Episode Listen Later Mar 8, 2024 31:07


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Maggie Seybold, Vice President of Customer Insights at WelcomeHome Software, about their 2023 Year in Review report. In this second part, Julie and Maggie dig into the report to find some surprises in the data, and identify some takeaways that can be used to improve senior living sales outcomes in 2024.

    Unpacking the WelcomeHome Software 2023 Year in Review Report, Pt 1: Julie Chats With Maggie Seybold

    Play Episode Listen Later Mar 6, 2024 20:56


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Maggie Seybold, Vice President of Customer Insights at WelcomeHome Software, about their 2023 Year in Review report. In this first part, Julie and Maggie talk about the key trends that shaped senior living sales in 2023 and some of the observed traits of the most successful communities.

    Helping Families Find the Best Eldercare for Their Loved Ones: Dani Talks With Christie Freeze

    Play Episode Listen Later Feb 27, 2024 22:06


    Dani Merlino, COO of Grow Your Occupancy, talks with Christie Freeze, Founder of Care By Christie and author of the recently published "Roadmap for Eldercare: A Simple Guide Equipping You with Tools and Resources for Eldercare Ease". Christie shares her purpose in writing the book: to be a resource to families in finding the best eldercare for their older loved ones. Christie's book is available on Amazon.

    Compensation Strategies for Senior Living Sales & Marketing Pros: Julie Talks With Jill Berry

    Play Episode Listen Later Feb 20, 2024 21:29


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Jill Berry, Vice President of Sales & Marketing of Country Meadows Retirement Communities, about compensating senior living sales and marketing professionals. Jill shares her compensation strategies for increasing retention, improving sales and move-ins outcomes, and building team member loyalty.

    Sharing Seniors' Stories: Dani Talks with Tiffany Marino, Host of the Manis With Grannies Podcast

    Play Episode Listen Later Feb 14, 2024 25:24


    Dani Merlino, Vice President of Strategic Development at Grow Your Occupancy, talks with Tiffany Marino, Founder, Creator, and Host of the Manis With Grannies Podcast, about helping seniors share their stories and the importance of passing them along as part of their legacy.   Check out the podcast here: https://www.podbean.com/podcast-detail/qbijn-2bdfdd/Manis-with-Grannies-Podcast

    Beyond Metrics: How Putting People First Can Impact Outcomes in Senior Living Sales

    Play Episode Listen Later Feb 7, 2024 28:39


    Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Paula Rathgaber-Gomez, Vice President of Sales and Marketing for Sequoia Living, about how putting people first and leading by the heart has impacted her career and company outcomes.

    Outreach Isn't Dead: New Approaches to Outreach in Senior Living Sales Lead Generation

    Play Episode Listen Later Jan 31, 2024 10:44


    We hear it all the time: "Outreach is dead." We also see outreach becoming a priority only when occupancy growth becomes urgent. Julie Podewitz, Grow Your Occupancy's CEO and Founder, talks about outreach in senior living sales, the value and results it brings, and why it needs to have an ongoing place in your sales and marketing strategy. She also shares some new ways to approach it that you may not have thought of (hint: they're digital!).

    Tips for Successful Senior Living Sales Outreach: Dani Talks with ACTS Retirement's Debbie Tedesco

    Play Episode Listen Later Jan 24, 2024 19:45


    Dani Merlino, Vice President of Strategic Development at Grow Your Occupancy, talks with Debbie Tedesco, Director of Admissions & Outreach at ACTS Retirement-Life Communities, about outreach in senior living sales the importance of making connections for outreach success.

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