Persuasion Lab

Andy is one of the titans of SaaS sales leaders. He has held senior leadership positions in various companies like Oracle, Yext, DocuSign and is currently the VP & General Manager EMEA & ANZ at Highspot. His achievements to date are: Led teams through 2 IPOs and complex acquisitions by large companies like Oracle. Scaled EMEA revenues from zero to $30m. Built sales, marketing and service teams from 10 to over 150. Delivered 2.5x YoY growth for DocuSign in 2020 Retained 90% of his team following the acquisition of Responsys by Oracle Grown Highspot revenues by over 500% since joining two years ago In this episode, we discuss how buyer habits are changing and how you need to change your sales approach, the qualities of top performers, the importance of Attainment, and how to become an incredible sales leader.  You can connect with Andy at: https://www.linkedin.com/in/andychampion/  And at: andy.champion@highspot.com  You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for founders and sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via https://www.proverbialdoor.com/get-in-touch

Nate is a well-known voice on the topic of buyer-centric approaches in sales. He is an entrepreneur and through his new venture, Fluint, he is now on a mission to help buyers get the right deals done, while helping sellers shape internal buying conversations, even when they're not in the room. In this episode, we discuss incredible tactics to deeply understand your buyer, the importance of spending time with your buyers, why mastering the breaks is just as valuable as your horsepower, and how to use drama to increase your sales. You can connect with Nate at: https://www.linkedin.com/in/natenasralla/ And at: https://www.fluint.io/blog to read more about his advice on how to sell with your customers instead of to them. You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for founders and sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via https://www.proverbialdoor.com/get-in-touch

Niraj is a LinkedIn top voice in Sales. He is the author of 2 bestselling books on sales and has just released his 3rd. Over his 25 years of sales experience, he has worked in well-known brands like The Motley Fool, Centaur Media and Informa. His company, Everybody Works in Sales, delivers sales coaching and LinkedIn training, and he has worked with a lot of companies, including top brands like Barclays and Sainsbury's, and over 300 SMEs. If that's not enough, he has almost 100 recommendations on LinkedIn about his great work and the results he delivers for his clients.   In this episode, we discuss how you can sell with integrity, how to stand out from your competitors through simple acts of kindness, how to send great LinkedIn messages that convert, how to do great follow-up, and great questions to use. You can connect with Niraj at: https://www.linkedin.com/in/nkapur/ And at: https://everybodyworksinsales.com/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for founders and sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via https://www.proverbialdoor.com/get-in-touch

Tim Hughes is a veteran of over 36 years. He has led sales for well-known brands like Oracle, Fujitsu, DSP and Capgemini. Since 2016 he has dived deep into the world of social selling and is a contributor for the likes of RevGenius and PowerMBA. He is currently the CEO and Co-Founder of DLA Ignite. Their mission is to help businesses tap into the world of Social Media to better connect with their network, whether customers, suppliers, partners or future employees.  In this episode, we discuss how your current social approach could be harming your business relationships. We also discuss how you can authentically stand out in an incredibly noisy world and how you can use social media to intelligently prospect buyers.   You can connect with Tim at: https://www.linkedin.com/in/timothyhughessocialselling/ And at: https://twitter.com/Timothy_Hughes You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for founders and sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via https://www.proverbialdoor.com/get-in-touch

Ian Moyse has been in the software industry for over three decades and has held many sales leadership roles in small and large firms. He is currently the Head of Sales for ChAI. He is a Fellow of the Institute of Sales Management and is considered a top 10 Thought Leader in several fields, including Cloud and 5G and is also a top 50 Influencer in AI. In this episode, we discuss how you can prepare for a recession, how the best sellers have thrived in past recessions, how leaders can raise their teams and business in a recession.  You can connect with Ian at: https://www.linkedin.com/in/ianmoyse/ And at: https://www.ianmoyse.co.uk/ And at: https://twitter.com/imoyse  You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com   

Natalie is a marketing professional who helps B2B companies give their prospects a better buying experience. She has held various Directorship roles, including Chief of Staff. She is currently the Head of Growth & Operations for Navattic, which helps companies create interactive product demos to enhance the buyer experience. In this episode, we discuss how you can use interactive demos on your website to pre-qualify a buyer and increase your conversion rates, plus how to cut your sales cycle in half by having a buyer-led approach. You can connect with Natalie at: https://www.linkedin.com/in/natalie-marcotullio/ You can learn more about Navattic at: https://www.navattic.com/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com   

Zach is a renowned specialist in international sales growth. For 33 years, he has sold and led sales teams in about 135 countries on all 7 continents, including Antarctica. His career includes helping companies enter the Middle East, he has sold used American military devices in Eastern Europe and Central Africa, sold medical imaging technology in Emerging Markets and Asia. He was also a Sales Director for Comverse, a Nasdaq 100 company where he took on the South Asia market that was considered a hopeless region for growth. Within 4 years he increased annual sales from $500k to over $30M, that is a 1,475% YoY increase. In this episode, Zach and I discuss how to sell across different countries and cultures, what common mistakes business leaders make when expanding to new countries and how to leverage partnerships for incredible growth. You can connect with Zach at: https://www.linkedin.com/in/international-sales-growth/ You can also check out his website: https://www.globalsalesmentor.com/ Here are links to the 2 books Zach recommends: Culture's Consequences: https://www.amazon.co.uk/Cultures-Consequences-Comparing-Institutions-Organizations/dp/0803973241 The Culture Map: https://www.amazon.co.uk/Culture-Map-Decoding-People-Cultures/dp/1610392760/ref=sr_1_1?keywords=the+culture+map&qid=1670445572&s=books&sr=1-1 You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com     

Alex has been in the sales profession for over 26 years, 22 of which in the martech industry. In that time, he has worked in recruitment, credit agencies, martech firms and enterprise software. He was the EMEA head of marketing cloud services at Oracle for over 6 years. He is now the founder of Supero. In this episode, Alex and I discuss what it means to be buyer-centric, how you can become buyer-centric and how to successfully increase your average sale value. You can connect with Alex at: https://www.linkedin.com/in/martech-growth-guy/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com   

Phil Araujo is an experienced Product Leader who has worked for companies like Fujitsu and JTI. He has helped spearhead the development of very interesting products in the field of driving application and SaaS recruitment. For the last decade, he has helped companies transform the way they develop products. In this episode, Phil and I discuss how sales can better partner with their product colleagues to increase sales. We discuss how product can give sellers valuable information that will help them in their outbound process and present compelling ROI. We also discuss what information sellers can give product that can help improve your product's competitive advantage. You can connect with Phil at: https://www.linkedin.com/in/philippearaujo/ You can also follow Phil's blog at: https://philaraujo1.medium.com/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com   

Aaron Evans has been in the sales enablement space for over 14 years and co-founded Flow State, which specialises in working with B2B sales professionals. He was voted one of the top 20 global sales enablement influencers and has helped thousands of sales managers and professionals in both large companies and startups. He also helped take an HR tech business IPO in 2014. In this episode, Aaron and I discuss how to create a sales enablement strategy that works, why it's vital for profitable growth, when is the right time to consider having sales enablement in your business, and what great sales enablement looks like. You can connect with Aaron at: https://www.linkedin.com/in/aaronevanssalesenablement/ Learn more about Flow State at: https://flowstatesales.co.uk/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for sales professionals https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/newsletter If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Matt Dixon is the author of 4 books on Sales and Customer Experience, including the world-renowned Challenger Sale. An accomplished business researcher, he is a sought-after advisor to corporate leadership teams worldwide on topics ranging from sales and marketing effectiveness to customer experience and customer service strategy. He is also a frequent contributor to Harvard Business Review, with more than 20 print and online articles to his credit. His latest book, The JOLT Effect: How High Performers Overcome Customer Indecision, was co-authored with Ted McKenna and was released in September 2022. In this episode, Matt and I discuss what it takes to become a successful salesperson. He shares insights from his latest research about how the most successful sellers accelerate deal decisions, how to avoid ghosting in your pipeline, and why beating the status quo will reduce your deal win probability by 84%. You can connect with Matt at: https://www.linkedin.com/in/matthewxdixon/ Learn more about the Jolt Effect at: https://www.jolteffect.com/ You can also learn more about DCM Insights at https://www.dcminsights.com/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com   

Susanne Jacobs is on a mission to help make work better so that we all live a life on purpose. Her impressive career spans almost 3 decades, with 19 years as head of Finance Operations and People for KPMG Europe. Susanne has led research into the neurobiology of trust and intrinsic motivation and, on the back of her academic knowledge and leadership experience, founded a company called The Seven. She has since helped many companies develop their leaders to establish a truly inclusive culture of trust and psychological safety. In this episode, Susanne and I discuss what psychological safety really means, how you can create trust and safety in your business and what results you can expect from creating such a culture in your business.   You can connect with Susanne at: https://www.linkedin.com/in/susanne-jacobs-a896a312/ You can also learn more about The Seven at https://theseven.org.uk/  You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Frederic Bruneau is the CEO & Co-Founder of Foxy Nerds. He helps B2B professionals and thought leaders raise their brand by utilising the power of new media such as podcasts. He is a serial entrepreneur and started his 1st business in college. In this episode, Frederic and I discuss how people can become influencers in the B2B space, what are some of the best media channels to create massive awareness and credibility for your brand, and how to leverage new media to increase your sales, without increasing your Cost of Customer Acquisition.  You can connect with Frederic at: https://www.linkedin.com/in/fredericbruneau/ or email him at fred@foxynerds.studio  You can also learn more about Foxy Nerds at https://www.foxynerds.com/  You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Russell Palmer is a highly experienced Chief Revenue Officer over 30 years of professional experience. He has worked in companies like IBM, Microsoft and Pegasystems and is currently the Head of Managed Services at Konika Minolta UK. In this episode, Russell and I discuss how great sellers have adapted to the hybrid-selling model, how to best articulate value, how to constantly qualify and how to ask powerful questions that engage a buyer.  You can connect with Russell at: https://www.linkedin.com/in/russellpalmerprofile/  You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Owen McGinty is the Strategic Account Specialist at Remu. Owen is a highly experienced Sales Professional who has been in the trenches of sales and aftersales for almost 20 years. In this episode, Owen and I discuss what makes a top-performing seller. We explain why it is important to not focus on the money or the sale to be successful in sales, and Owen also shares his approach to extreme ownership and the technology stacks he uses to consistently outperform his quota. You can connect with Owen at: https://www.linkedin.com/in/omcginty/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Brandon Lee is the CEO & Founder of Funnel Amplified. He helps founders and sales professionals effectively prospect through LinkedIn without bugging them through impersonal, spammy and templated messaging approaches. In this episode, Brandon and I discuss why your greatest superpower is your authenticity, how to correctly leverage social media to acquire great quality leads and grow your business and how to use LinkedIn for your business. You can learn more about Funnel Amplified at: https://funnelamplified.com/ You can connect with Brandon at: https://www.linkedin.com/in/brandonleedigital/  You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Christian Klepp has been in the B2B marketing game for over a decade and has worked with well-known brands like Sodexo, Henkel, Caterpillar, Chevron, Samsung and Logitech. He is the Co-Founder of Einblick, and has helped B2B companies shine out in a crowded world and make their brand memorable. In this episode, Christian and I discuss why marketing is vital in B2B businesses. We discuss why marketing is better placed to create differentiation. We talk about how marketing can help your sellers sell more and better and we also talk about why B2B founders must have a serious marketing strategy if they want to grow their business. You can learn more about Einblick at: https://www.einblick.co/ You can connect with Christian at: https://www.linkedin.com/in/christian-klepp-einblickconsulting/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Richard Fallon has been helping professionals communicate with clarity and confidence for the last 20 years. He trained at the Royal Central School of Speech and Drama and was an actor for several years. I met him when I joined a Toastmasters chapter in London, where he was the president, and I was hugely impressed by his communication knowledge and skills. In this episode, Richard and I discuss how to communicate in a way that helps you stand out and ethically influence people. We share some of the most powerful yet human techniques that you can use to make sure that you are truly heard, understood and move people to work together. You can learn more and connect with Richard at: https://www.linkedin.com/in/richard-fallon-39a42b21/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Riaz Kanani has been in the marketing game for 20 years and has the scars to prove it. If you sell to enterprises, then this is the episode for you. He is the CEO and Founder of Radiate B2B, and their platform is designed to help you know who is researching your solution, how best to approach them and even turn them into warm leads before you contact them. In this episode, Riaz and I discuss how to reduce time wasters in your sales pipeline, reduce your sales cycles and target buyers at the right time through smart marketing and data. We also discuss how Marketing & Sales can better work together to become unstoppable. You can learn more about Radiate B2B at: https://radiateb2b.com/ You can connect with Riaz at: https://www.linkedin.com/in/riazkanani/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Gal Aga is the CEO and Co-founder of Aligned. Their platform helps sellers build closer engagement with buyers by creating personalised workspaces. He has been in the SaaS sales game for over 16 years and led the growth of several companies, including Sisense, Anagog and Syte. He describes his superpower as the ability to create highly data-driven and efficient sales machines. He helped teams close 6-figure deals remotely in just 2-3 months and is passionate about creating winning cultures. In this episode, Gal and I discuss the biggest lessons he has learned as a Chief Revenue Officer (CRO), how sales managers can become great sales leaders, how you can become a great CRO and how to adapt to changing buyer behaviours. You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Jason Bay is an outbound specialist who helps sales reps turn complete strangers into paying customers. He is is the founder and Chief Prospecting Officer of Blissful Prospecting and has helped hundreds of SDRs and AEs quickly smash through their targets and enjoy the process. In this episode, Jason and I discuss the damaging approaches that a lot of SDRs and AEs make in their outbound process that you should avoid. We also share a ton of guidance and tips on how the top outbound performers hit their numbers and what makes them special. You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Peter Boolkah is known as the Transition Guy. He is a business coach who helps entrepreneurs gain meaningful growth in both their personal and professional lives. He has received over 32 major coaching awards and has received over 130 recommendations from his clients about the incredible value he has delivered to them. In this episode, Peter and I discuss how business leaders should prepare for the possible stagflation, what it takes to truly scale your business and how your mindset is what truly holds you back from scaling your business to the exit that you dream. You can learn more about Peter at: https://boolkah.com/ You can connect with Peter at: https://www.linkedin.com/in/boolkah/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Amal Ismail is one of only 1,600 fully qualified functional medicine experts in the world from the Cleveland Institute of Functional Medicine. She helps busy, high-performing professionals understand the power of their biology and how it can directly affect their performance and ambitions.  In this episode, Amal shares simple things you can do to improve your health and therefore improve your performance at work.  You can learn more about Amal Ismail, clinic at: https://www.amalismail.com/ You can learn more about Amal at: https://www.linkedin.com/in/amalismail/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Candyce Edelen is the Founder & CEO of PropelGrowth. She helps founders and sales professionals dramatically increase their lead generation and call scheduling through LinkedIn. Her methods are so effective that she managed to create an additional 500 connections, booked 125 sales calls and made sold over $438k in just 6 months without using any form of bots or automation. She now gets a staggering 71% of meetings secured from people she invites. In this episode, Candyce shares how you can get incredible lead generation results through LinkedIn and how to avoid the cardinal sins that so many people make. If you want to use LinkedIn as part of your sales strategy then this episode is for you! You can learn more about PropelGrowth at: https://www.learning.propelgrowth.com/ You can learn more about Candyce at: https://www.linkedin.com/in/candyceedelen/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Kevin Hayler is the Founder & CEO of Sales Made Easy, and they provide training programs to help salespeople understand the fundamentals of great selling practices. Before founding Sales Made Easy, he had a couple of other businesses involved in payment solutions, and he has decades of experience in the financial services industry. In this episode, Kevin shares why sales is generally broken and why this has happened. The good news is that means you can more easily shine because of all the bad practices out there. Kevin shares top tips on how you can become a great salesperson and understand the perspective of your buyers. You can learn more about Sales Made Easy at: https://salesmadeeasy.sale/ You can learn more about Kevin at: https://www.linkedin.com/in/kevin-hayler/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Mark Bowden has been voted the number 1 human behaviour and body language expert worldwide for 3 years. He is the author of 4 books, one of which is Body Language for Sales Professionals. He also coaches some of the top companies and public officials worldwide, some of whom are Zoom, Shopify, Toyota, KPMG, American Express and Prime Ministers of G7 countries. His Ted talk has reached almost 3M views on YouTube alone and he is regularly invited onto the Dr Phil Show to discuss human behaviour and body language.  In this episode, Mark shares how you can stand out, win trust and gain credibility with your buyers without saying a word. He shares how you can use cues to read someone's thoughts and explains how you can create incredible connections with people even through video calls.  You can learn more about Truthplane at: https://truthplane.com/ You can learn more about Mark at: https://www.linkedin.com/in/markbowden1/ You can also watch his Behavioural Panel show at: https://www.youtube.com/c/TheBehaviorPanel You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com 

Christian Hunt is the founder of Human Risk, and he helps companies improve the level and quality of their employee's engagement with Ethics & Compliance. Prior to founding Human Risk, he was the head of global compliance & operational risk control at UBS Asset Management, and he was the chief operating officer for a subsidiary of the Bank of England. In this episode, Christian shares how your brain makes decisions and how this will impact your sales process. We talk about biases that can impact decision-making and we also debunk some of the common beliefs we have in sales about how to influence a buyer to make a decision. You can learn more about Human Risk at: https://www.human-risk.com/ You can learn more about Christian at: https://www.linkedin.com/in/humanrisk/ You can also listen to his podcast at: https://www.human-risk.com/podcast

Fred Copestake is the founder of Brindis, a sales training consultancy. He is the author of two books: Selling Through Partnerships and Hybrid Selling.  In this episode, Fred and I talk about his latest book, Hybrid Selling. Through his book, Fred helps sellers understand the modern sales environment and EVOLVE (his framework) to become high performers. shares how your brain makes decisions and how this will impact your sales process.  You can assess your Hybrid Selling readiness using: https://hybridselling.scoreapp.com/ You can learn more about Brindis at: https://brindis.co.uk/ You can connect with Fred at: https://www.linkedin.com/in/fredcopestake/ You can find the video version of this podcast, plus many more interviews and topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com 

Sarah is the Lead Coach at Predictable Revenue. She helps revenue leaders build and scale their outbound function. Sarah was a successful SDR, even during the Covid lockdowns, and was so successful she quickly became an SDR Manager.   In this episode, Sarah shares some incredible insights into what makes a successful SDR and outbound process. We discuss a range of critical components such as skills, characteristics and the best way to connect with buyers and secure a sales meeting. We even discuss why she views cold calling as still one of the best ways to schedule sales meetings and we tackle the issue of personalisation at scale. You can download Predictable Revenue's free Sales Development Methodology guide here: https://predictablerevenue.com/methodology  You can learn more about Predictable Revenue at:  https://predictablerevenue.com/ Or subscribe to their YouTube channel at: https://www.youtube.com/c/predictablerevenue You can also learn more about Sarah at: https://www.linkedin.com/in/sarahjanehicks/  You can find the video version of this podcast, plus many more interviews and topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com 

Avner is the CEO & Founder of Project Moneyball and helps commercial leaders identify their go-to-market readiness and problems based on what really happens in sales calls. Avner is also the Director of Sales Operations & Enablement for Rapyd.    In this episode, Avner shares why data is so important in today's commercial world and how you can leverage your data to inform your sales team and help them conduct much better conversations that lead to higher conversion rates, more profitable sales and faster deals.   You can learn more about Avner and Project Moneyball at:  https://www.linkedin.com/in/avner-baruch/ https://www.projectmoneyball.com/  Or subscribe to his YouTube channel at: https://www.youtube.com/channel/UCJFnoQmUuRQ4VHh_RwjuG9w  Links to books shared by Avner:  https://www.amazon.com/Israeli-Business-Culture-Effective-Relationship/dp/9659250401 https://www.amazon.co.uk/MAKING-CHANNEL-SALES-WORK-World-Class-ebook/dp/B07FDHMRH2 https://www.amazon.co.uk/Challenger-Sale-Control-Customer-Conversation/dp/0670922854  You can also find the video version of this podcast, plus many more interviews and topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com 

Huma Khan has been in the sales game for 20 years, with her experience ranging from FMCG companies, retail companies, charities and branding agencies. She founded Sales Psych to help sellers and businesses think more like their buyers and shift away from the traditional, ineffective sales approaches. Trust, mindset and wellbeing are just some of the hallmarks of her philosophy on sales high performance. In this episode, Huma shares how you can create the right psychology for incredible sales success whether you are a salesperson or a leader supporting your sales team. You can learn more about Huma at: www.salespsych.co.uk www.linkedin.com/in/humakhan786 You can also find the video versions of some of our podcasts, plus many more topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  You can also follow me on LinkedIn where I regularly share pertinent advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com

Markus Rentsch, is the founder of Remark-able and is on a mission to change how B2B companies approach their growth. Company founders, especially SaaS companies, focus on growth at any cost and suffer from awful churn rates that are damaging their profits and their brand. In this episode, Markus shares what is wrong with the current growth strategies and how the best companies experience ridiculous levels of profitable growth over longer periods by focusing on their customers. You can learn more about Markus at: https://remark-able.at/ https://www.linkedin.com/in/markus-re... You can also find the video versions of some of our podcasts, plus many more topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  You can also follow me on LinkedIn where I regularly share pertinent advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com

Subhanjan Sarkar is the founder of PitchLink and KnowledgeBridge with a lot of experience in the SaaS industry. In this episode, Subhanjan shares a contrarian perspective on B2B sales, why chasing sales at all costs will hurt you and the importance of customer growth for better profitability and higher valuations. You can learn more about Subhanjan at: https://www.pitch.link/ https://www.knowledgebridge.in/ https://www.linkedin.com/in/subhanjan... You can also find the video versions of some of our podcasts, plus many more topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  You can also follow me on LinkedIn where I regularly share pertinent advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com

If you are not treating your clients as partners, then you are going to quickly lose out. In this interview, Fred Copestake shares the 6 Partnership Intelligence approaches that are vital to your sales process. Fred Copestake is a consultant, trainer, coach and expert in helping sales professionals around the world to improve their performance and unleash their full potential. With his unique style and pragmatic approach, Fred has worked in more than 35 countries delivering projects that range from implementing a European academy for a leading beer brand, developing sales skills in the Middle East for global healthcare companies, and introducing account development and sales leadership models in Latin America and Europe for IT and engineering multinationals. You can learn more about Fred at: https://brindis.co.uk/ https://www.linkedin.com/in/fredcopes... You can also find the video versions of some of our podcasts, plus many more topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  You can also follow me on LinkedIn where I regularly share pertinent advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com

Whatever your job, profession, or career there are at least a million others who claim to do what you do. Recruiters, buyers, and investors are spoilt for choice. So, how do you stand out in such a crowded world? How do you show people your value? That is the power of your personal brand. Having a powerful brand helps raise the value of your company, improve your sales cycles, and makes you more desirable as an employee. Ryan O'Keeffe is the Founder of Jago a firm that helps leaders and sellers develop their identity, emotional intelligence and storytelling to become known, liked and trusted. You can learn more about Ryan at: https://wearejago.com/ https://www.linkedin.com/in/ryan-okee... Kathryn is the Founder of Copy House, a content marketing agency that helps technology and Fintech firms create powerful content to educate their audience and convey compelling stories about their solutions. You can learn more about Kathryn at: https://copyhouse.io/ https://www.linkedin.com/in/kathryn-s... You can also find the video versions of some of our podcasts, plus many more topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  You can also follow me on LinkedIn where I regularly share pertinent advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com  

Christophe Martel shares how he has successfully led sales teams through 3 recessions. In this video, he shares the best tactics that every sales leader must do during a recession. He also shares how sales teams are affected by recessions and how to turn them around. Learn more about TI People at https://www.ti-people.com/ Christophe Martel is the Co-Founder of TI People; a specialist HR consultancy business that helps companies enrich the lives of their employees. He is a 35-year sales veteran and has led teams across 4 continents in brands such as IBM, HP, Dassault Systems, Computervision, and CEB. You can also find the video versions of some of our podcasts, plus many more topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  You can also follow me on LinkedIn where I regularly share pertinent advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com 

Welcome to the Persuasion Lab podcast. This podcast has been created by Moeed Amin to elevate the nobility of both the sales profession and ethical persuasion. Through this podcast, you will gain access to the most comprehensive best practices, tools and strategies to help you ethically persuade the people around you. This is the most comprehensive podcast covering every aspect of persuasion and sales: from neuroscience and good quality, peer-reviewed journals, to behavioural psychology, to extensive research with over 400 B2B buyers across 10 industries and 9 functional responsibilities, to even aspects around your health and how your health can determine your outcomes.  You can also find the video versions of some of our podcasts, plus many more topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  You can also follow me on LinkedIn where I regularly share pertinent advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com 

In this episode, I speak with Matt Dixon to learn how the best sellers consistently outperform even during volatile times and recessions. Matt is the co-author of a number of bestselling books in the Challenger series: The Challenger Seller, The Effortless Experience, and The Challenger Customer. He is ranked #8 in Global Top 30 Gurus and is regarded as one of the top global experts in sales effectiveness, customer management, and customer experience. He is currently the Chief Product & Research Officer of the Austin-based AI and machine learning venture, Tethr.  Learn more about Matt at https://dixonspeaks.com/ Learn more about Tethr at https://tethr.com/ You can also find the video versions of some of our podcasts, plus many more topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.  You can also follow me on LinkedIn where I regularly share pertinent advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/  Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com