The Roofr Report

What if staying small was the key to growing fast? In just 12 months, Brent Girouard turned Brentwood Roofing into one of the most trusted names on the Texas Gulf Coast — without chasing every storm or scaling too fast.In this episode of The Roofer Report, host Pete McKendrick sits down with June's Roofer of the Month to unpack how Brent built a booming business by focusing on neighborhood trust, coastal roofing expertise, and lightning-fast response times. From handwritten folders to door hangers to hyper-local marketing, Brent shares how being the first quote in the door — and the last roofer a homeowner ever needs — is helping him win big.You'll learn:How Brent transitioned from employee to roofing business ownerThe secrets behind tackling coastal roofing projects in GalvestonWhy being a local roofer beats the big-city playersHow to quote jobs faster with roof measurement and proposal toolsSimple ways to earn more Google reviewsTips for building and managing a sales team in year oneWhy “managing chaos” is the real skill of running a roofing companyWhether you're scaling your own business or just getting started, this episode is full of practical, no-fluff strategies to grow with intention.

In this episode of the Roofer Report, host Pete McKendrick chats with Austin Blomquist, our May Roofr of the Month. Austin shares his inspiring journey into the roofing industry, his passion for his late father's innovative product, Snow Grip, and his unique marketing strategies that have garnered over 200,000 social media followers. Learn how Austin is making a difference in his small Michigan community and his plans for the future of his roofing company and Snow Grip. Don't miss this insightful conversation filled with valuable tips for aspiring and established roofers alike. Tune in for a deep dive into the world of roofing, social media, and community support. Enjoy!

In this episode of the Roofr Report, hosted by Pete McKendrick, April's Roofr of the Month, Lisa Coates from DeLeon Roofing, shares her incredible journey from general contractor to Director of Operations. Lisa discusses innovative approaches to managing a roofing company in Halifax, Nova Scotia, including the use of subcontractors, implementing effective software tools, and creating a culture of loyalty and quality among employees. Listen in to learn about the challenges and triumphs of growing a roofing business and the importance of community involvement and customer service. This episode is a treasure trove of insights for roofing professionals and entrepreneurs looking to elevate their business operations.00:00 Introduction to the Roofr Report00:46 Meet Lisa Coates: April Roofr of the Month01:12 Lisa's Journey into Roofing03:57 Challenges and Growth in the Roofing Business04:48 Vetting and Managing Subcontractors16:35 Technology and Tools for Efficiency21:02 Future Goals and Vision for DeLeon Roofing26:57 Advice for New Roofers32:16 Conclusion and Farewell

This episode of The Roofr Report features Pete McKendrick interviewing Todd Hauser, the Roofr of the Month for March. Todd shares his journey from being a high school teacher in Orlando, Florida, to founding a successful roofing business. He discusses the challenges of transitioning careers, learning the roofing trade, and eventually obtaining his own roofing license. Todd emphasizes the importance of preparation, leveraging technology like Roofr's CRM, and taking a thoughtful, calculated approach to business growth. He also talks about the exciting future of his company, including rebranding to Native Sons Roofing, taking on two new partners, and scaling operations in Florida. Todd's story is an inspiring example of following passion, adapting to change, and embracing technology to build a thriving business.

In this episode of the Roofr Report, host Pete McKendrick sits down with our February Roofer of the Month, Joshua Keith, CEO of Roofing Technologies Unlimited. Joshua shares his remarkable transition from playing professional football with the Los Angeles Chargers to building a thriving, faith-based roofing business in Houston, Texas.Discover how Joshua and his brother grew their company from humble beginnings—earning $250,000 in their first year—to achieving nearly $4 million in revenue in 2024. Joshua opens up about the challenges of hiring the right people, the importance of integrity and service, and why his company shifted from focusing on revenue goals to setting a target of helping 500 people in 2025.The episode is packed with valuable insights, including:How leveraging Roofr's technology helped streamline their business operations.The power of hiring for potential, not just experience.Building a culture of service and giving back to the community through free roofing projects.

Join Pete McKendrick on The Roofer Report as he sits down with Jeremy Simpson of Simpson Roofing. Dive into the fascinating history of this New Jersey-based, third-generation family business and learn about the unique challenges and triumphs along the way. From the impacts of industry downturns to the importance of team building and customer relations, Jeremy shares invaluable insights you won't want to miss. Whether you're a seasoned professional or new to the roofing industry, this episode provides powerful lessons on balancing tradition with modern business practices.

In this episode of The Roofer Report podcast, host Pete McKendrick interviews Don McKee, founder of B.A.N.A. Roofing, a veteran-owned business in Davis, Oklahoma. Don shares his journey from working in asphalt and various sales roles to establishing a successful roofing company. He emphasizes the importance of trust, community engagement, and local reputation in building a thriving business. The discussion delves into fostering long-term customer relationships, the role of technology and CRM systems in streamlining operations, and the significance of effective team management. Don talks about bringing supplementing in-house, future goals like entering the solar market, and the rewarding aspects of business ownership, including the flexibility to spend time with his children. Tune in to learn about the growth of B.A.N.A. Roofing and gain insights into becoming a reliable neighborhood roofer.

In this episode of The Roofr Report, host Pete McKendrick interviews Hannah Smith from Smithrock Roofing, the Roofr of the Month for October. Hannah discusses the company's growth, from its origins nine years ago to its current structure and achievements. She shares insights on scaling the business, integrating technology, and balancing sales and production. Hannah also highlights the importance of community engagement through their charity 'Shingle for Sneakers.' Tune in to learn about the dynamic journey of Smith Rock Roofing and their plans for the future.

Join Pete McKendrick on The Roofr Report as he interviews the September Roofr of the Month, Corey Combs from South Shore Roofing. Corey shares his journey from the restaurant industry to becoming a successful roofing contractor. He discusses the challenges of running a roofing business, the importance of processes, and adapting to market changes. Corey also provides insights into the benefits of focusing on retail roofing, the role of technology, and the significance of key hires. Don't miss this insightful conversation about navigating the highs and lows of the roofing industry.

Join Pete McKendrick on The Roofr Report as he sits down with Thais Saenz, founder and CEO of Saenz Global, to discuss the integral role of back-office support in the roofing industry.Thais shares her journey from corporate life to launching Saenz Global, a company dedicated to streamlining administrative tasks for roofing professionals. They delve into the importance of CRM utilization, standard operating procedures (SOPs), and how Saenz Global offers comprehensive services to enhance business operations.Whether you're a small startup or a large contractor, discover how Saenz Global can help you improve efficiency, accountability, and overall business growth.

In this episode of The Roofr Report, host Pete McKendrick interviews Juan Rodriguez, the August Roofr of the Month. Juan shares insights on the rapid success of his new company, Salus Exteriors, in the competitive Houston market. They discuss the importance of diversifying services, effective sales strategies, and utilizing technology to streamline operations. Juan details Salus Exteriors' approach to balancing retail and insurance work, their plans to expand into new construction and commercial projects, and the value of community engagement for business growth. Tune in to learn more about their innovative approach and future goals.

In this episode of The Roofer Report, host Pete McKendrick introduces Ben Morrow, known as Ben Tiger, as the Roofr of the Month for July. Ben discusses his roofing company, Roof Tiger, emphasizing its rapid growth since its inception in 2020 and subsequent expansion into solar with Solar Panther. He shares insights into the importance of mimicking successful practices, focusing on local markets, diversifying services, and continuous process improvement. The episode underscores the significance of customer experience, communication, and hiring to fill company weaknesses. Ben also highlights the pivotal role of using tools like Roofr for measuring and managing projects. The conversation concludes with future plans for Roof Tiger, emphasizing scalability and new product lines.

In this episode of the Roofer Report, host Pete McKendrick introduces Amanda Veinott, the owner and founder of Maven Roofing and Exteriors in New Jersey, to discuss the journey of her 100% woman-owned roofing business. Launched in March 2023, Maven has seen extraordinary growth, specializing in roofing and gutters while navigating the unique challenges and successes of being a woman in a predominantly male industry. Amanda shares insights into adopting technology early, focusing on community engagement over traditional marketing, and the importance of building a strong personal brand alongside the business. The episode also delves into the strategic decisions behind focusing on company strengths, the value of saying 'no' to certain projects, and the balance between business growth and maintaining a manageable workload for a healthier work-life balance.LINKS Roofr: https://roofr.com Maven: https://mavennj.com/ Roofr of the Month: https://roofr.com/rotm

In this insightful episode of the Roofer Report podcast, host Pete McKendrick welcomes Jason Shumway, our celebrated ‘Roofr of the Month' for April. Jason shares his remarkable journey from starting Bradford Xteriors on the heels of Hurricane Ike to becoming a multifaceted entrepreneur with investments spread across the roofing industry and real estate. Discover Jason's philosophy on keeping a business profitable within a 'sweet spot' of revenue, and how he's adjusting to the digital shift in roofing operations. Plus, get a sneak peek into his latest venture, Bradford Roofing Supply, and hear his unique perspective on the evolving landscape of the roofing industry driven by youth and technology. This episode is a must-listen for anyone keen on understanding the keys to longevity and success in the competitive roofing market.

In this episode of The Roofer Report, our host Pete has an insightful conversation with Joe Andrews, owner of Mastercraft Roofing, notoriously known for his innate ability to flawlessly blend old-school customer service with modern tools for outstanding results. Joe's journey in the construction industry started at the tender age of 12, witnessing the pitfalls of traditional practices and deciding to make a difference. Over the years, he established Mastercraft Roofing and earned an impressive reputation with his focus on trust, quality, and high standards of customer satisfaction. Joe dives into the insurance side of roofing, his expansion plans, and his focus on creating an unbeatable brand through employee welfare. This episode sheds light on the importance of reputation, customer trust, and building strong work relationships in the roofing industry. Tune in to get an exclusive look into Joe's success strategy.

We're kicking off 2024 and Season 3 of the Roofr Report with a much-anticipated guest.Roofr's very own CEO and founder, Richy Nelson, joins Pete to share the story behind the Roofr CRM.What's the goal of Roofr? Was a CRM always the plan? How did Roofr get started? And what connection does Richy have to the roofing industry? Why start a roofing tech company, anyway?In this very special episode of the Roofr Report Podcast, you'll get to know Richy's story. Discover the "what" and "why" behind the Roofr CRM, and learn what's to come for this fast-growing tech company.Special thank you to or host, Pete McKendrick for hosting, and Richy Nelson for joining.To learn more about Roofr, click HERE.

As a roofer, how confident are you in the experience a homeowner has? Well, in this episode, you can hear it directly from someone who bought a roof! Jennifer Cote shares her experience shopping for roofs, including what made her choose the contractor she did, what would have won her business quicker, and 3 things roofers can do in 2024 to ensure they sell more roofs. Nic Capobianco joins to provide the perspective from a roofer and, as always, Pete is there to host the whole episode. Don't miss out. This is a good one.

If anyone knows AI, it's Sebastian Jimenez. As CEO of RillaVoice — a speech analysis AI tool for sales — AI is his bead and butter. In this special Roofr Report, Sebastian joins our host, Pete McKendrick, to talk about the rise of AI both in roofing and outside of it, how it's changing the way we connect with others, and what impact it is already having (and will have!) on the world of roofing.

VP of Marketing Marc Hansen joins Pete to chat everything marketing for roofers. Lead gen, inbound marketing, text message marketing, and connecting with the modern homeowner will all be explored. Get tips and tricks you need to build a marketing plan that works.

Can authentic connection, emotional intelligence, and vulnerability really impact your roofing business? You bet it can!Pete is joined by Marc and Melissa from Improv My Sales to explore the value of authenticity, and to provide some real examples of what this looks like for roofers.

Did you know you can upload drone images to Roofr.com and receive accurate roof measurements without needing to climb a ladder? Well, now you know!

Want to stop climbing on Roofs? Roofr.com is here to save you with satellite and digital measurements.

What role does social media play in today's roofing business? Or for an individual roofer? TJ and Pete explore social trends, social media, and the importance of brand in this episode of the Roofr Report. Thank you to TJ McCormack for joining us as today's guest. To listen to more episodes, explore the Roofr Report on Spotify, YouTube, or on Roofr.com.The Roofr Report is produced by Roofr: The all-in-one sales tool build for roofers, by roofers. Online measurements and digital proposals connect to a CRM for a seamless sales process so you can spend less time selling and more time roofing. See for yourself at Roofr.com.

Tune into this episode of the Roofr Report podcast with guest, Corey Combes. After spending over a decade in roofing, Corey started his own business and is now the CEO of SouthShore Roofing: a roofing business known for it's outstanding culture and training. In this episode, Corey talks about what he did to create a culture that both attracts and retains top talent, and gives you actionable tips to improve your own culture.

You might know him from his loud trucks or social media videos– and that's by design. The tiger stripes of Ben Morrow are hard to miss! His unconventional thinking has built Roof Tiger into a giant in the roofing industry. Today, he joins us on the Roofr Report to share how he did it.

You have a plan for how you complete jobs, but do you have a plan for how you market your business? Make 2023 the year you stop relying on referrals. In this episode, we walk you through the marketing principles every roofing business needs to work smarter.

More leads isn't always a good thing. Every lead that comes through your door might not be the right customer for your business. Save your company's time and your salespeople from headaches.In this episode, Ruben from ActiveProspect chats with Pete about what it takes to qualify and organize your leads so you keep your selling efficient and effective. Listeno now.

CompanyCam is the go-to visual communication app for contractors of all kinds. So, you've probably heard of them before. If not, buckle in because the story of how Luke got started is super interesting. Pete and Luke dive into CompanyCam's humble beginnings and how they're improving the lives of roofers everywhere.PS– Have you seen Roofr's integration with CompanyCam yet? Check it out here: https://roofr.com/blog/roofr-and-companycam-announce-integration-partnership

Join us as we chat with roofing leader Ty Backer on legacy and what it means to build a company from the ground up.Buckle in – Ty and Pete unpack tons of stories in this episode and reflect on what it means to lead.

Join us as we chat with the duo behind the Lead Scout app– Joe Salowitz and Chris Hofstra. They're passionate about helping roofers like you sell smarter. In this episode, they share tips for more efficient door-knocking that will actually help you sell roofs.

Join us as we chat with industry expert Dave Sullivan on creating a business that lasts.He's sharing proven key steps you need to take to create a strong business plan, find your niche, and grow fast.

Today, Robert Budron of Raes Solutions is joining us to provide his tips & tricks to grow and scale an amazing team.Robert is a 2nd generation roofer and left the family business to pursue his own path before recently starting RAES Solutions, a Project Management Software for Roofing and Exterior solutions.Robert is sharing everything he knows on how to find and train the right hire, and create a culture that his employees don't want to leave.

Tune into this week's episode as we chat with attorney, Dan Tighe, to cover what you need to know to protect your roofing business.We're chatting about everything from best common practices, things to avoid, working with restoration, to litigation.Dan Tighe is the Manager Partner at Tighe P.A.: Hurrican Damage Law Firm. With over 10 years of experience working in New York and Florida, Dan is ready to share his tips on how to protect your roofing business.Disclaimer: Some of the information on the podcast relates to legal topics. The information on this podcast is not intended to establish or constitute an attorney-client relationship. This podcast is not intended to be advertising. Laws, licensing, and ethical requirements vary by state and change frequently. This podcast may not reflect the most current developments. The listener should not act on the information contained in any of the materials on this podcast without first consulting legal counsel in their jurisdiction.

Meet our guests today: Brad from Hometown Restoration! Brad started in the insurance world before moving to roofing, and is here to share his thoughts about leveraging lump sum pricing on all job types.In his experience, roofers earn far more when they use lump sum and he's backing this up by sharing his success story.This episode only, Brad's sharing his process, tips, and business model so you can close more deals this summer!

Today we're bringing on Nic Capobanico, Sales Lead at Roofr, and third-generation roofer. Nic's knowledge of manufacturers dates back to the age of 12 when he started working for his family's roofing business.After spending over a decade on a roof, and over 5 years speaking with roofers on a daily basis, he's here to share his knowledge and talk about which manufacturers are the best to use for your business (and why).

Meet this episode's guest: Jaden from QuikClaims! Jaden has a wealth of knowledge when it comes to navigating the roofing insurance world.In this episode, he's providing his best tips on how to get more out of an insurance job, what to look for on the site, and how to help walk your customers through the process.

Meet our guests today: Aaron & Jon! Aaron created A Tru Consulting, which helps Roofing Contractors take the leap into a paperless workflow utilizing CRMs like JobNimbus and Acculynx.Jon is the COO and co-founder of Ugly Roof; a trusted roof cleaning company that offers roof repair, inspection, cleaning, and rejuvenation services in Lantana and Pittsburgh.

Tune into this week's episode featuring business owner & roofing expert Lateef Farooqui!Lateef has been involved in the roofing industry for many years, and is now the founder of "Boss Up Solutions", a business that's dedicated to helping small businesses get started with less resources.On this Roofr Report episode, he's sharing his secrets to starting a roofing business so you know what you need (and what you don't).

In less than 2 years, TJ McCormack (@WorldsGreatestRoofr) has grown his TikTok following to over 215,000 people and gained over 2.7 million likes. On this Roofr Report episode, he's sharing his secrets so that you can share his success.

We brought Matt Grassmyer from Hail Trace to discuss how to manage your "off" season, winter roofing, chasing hail storms, and much more.