Podcast appearances and mentions of dave sullivan

Every healthy roofing business is built on a strong foundation. In this episode, Dave shares why the smartest contractors inspect their business just as carefully as they inspect every roof.EPISODE DESCRIPTIONIs your roofing business healthy?Most roofing contractors know exactly what's happening on every roof they're working on—but very few know the true health of the business they're building.The biggest business problems usually don't happen overnight. Just like high blood pressure, they often develop quietly over time until they become expensive and difficult to fix.In this solo episode, Dave Sullivan introduces a different way of looking at your business. Instead of chasing the latest marketing tactic or trying to "10X" your company, Dave explains why building a healthy business starts with understanding your financials, your systems, and your foundation.In this episode you'll learn:Why most contractors treat symptoms instead of the real problemThe "Three-Legged Stool" framework: Sell Work • Do Work • Keep ScoreWhy revenue alone doesn't tell you if your business is healthyThe silent warning signs every roofing contractor should recognizeWhy diagnosis should always come before adviceWhether you're doing $500,000 or $10 million in annual sales, this episode will help you step back, evaluate your business differently, and focus on what really matters.Resources MentionedThe Roofing Business Health Check™A personalized one-on-one evaluation of your roofing business designed to help you identify strengths, uncover hidden profit leaks, and build a healthier, more profitable company.Learn more or schedule a consultation:https://theroofercoach.comSponsorsSMA SupportNeed help answering phones, following up with leads, scheduling appointments, or handling administrative work?SMA Support provides trained virtual team members who specialize in the roofing industry, helping contractors free up their time and focus on growing their business.Learn more at:https://theroofercoach.com/smaProLineIf you're serious about knowing the health of your business, you need accurate information.ProLine helps roofing contractors manage sales, production, job costing, and financial reporting—all in one place—so you can make better business decisions with confidence.Learn more at:https://theroofercoach.com/prolineUse promo code:DAVE50Connect with Dave

If you can afford it and love what we do, please consider supporting our show by becoming a BTT Podcast Patreon Member! Also, purchase a BTT Podcast t-shirt or two from our Pro Wrestling Tees Store!  This week's Time Stamps for our WCW Saturday Night on TBS recap from Oct 15, 1994 review are as follows (NOTE: This was recorded 7/22/2026):   HOW TO GIVE OR GIFT A PATREON MEMBERSHIP: https://www.patreon.com/BookingTheTerritory/gift   Opening Shenanigans! Where's Doc, Barking Dogs, Masters of the Universe on Prime and more! ( 0:01:41 )  Harper wants to start running commercials. ( 0:08:54 ) WCW Saturday Night on TBS Oct 15, 1994 recap! ( 0:17:48 ) 5 Star Review Shoutout? Submit a 5-star review on ApplePodcast and/or Podcast Addict and we will read it on air and give you a shoutout! Heenan's audio and how much of a problem is this lady in the crowd? ( 0:27:01 ) WCW Saturday Night on TBS Oct 15, 1994 recap continues. ( 0:30:17 ) Hogan hanging upside down during the Havoc Control Center promo! ( 0:35:03 ) WCW Saturday Night on TBS Oct 15, 1994 recap continues. ( 0:43:36 ) Mark Starr talk and back to the same lady in the crowd and a Dman impersonation? ( 0:47:03 ) WCW Saturday Night on TBS Oct 15, 1994 recap continues. ( 0:52:00 ) Hogan, Dave Sullivan, Kevin Sullivan & The Masked Guy from last wee's WCW Main Event episode. ( 0:58:46 ) WCW Saturday Night on TBS Oct 15, 1994 recap continues. ( 1:08:07 ) If you want access to the Clashes or WCW PPVs, and over 400 Patreon show, become a patreon member at https://www.patreon.com/BookingTheTerritory or tinyurl.com/PatreonBTT! You can sign up monthly or annual. When signing up for an annual plan, you get 1 MONTH FREE! ( 1:20:58 )  Sing vs Vader in the main event on this week's WCW Saturday Night is a classic! ( 1:21:33 ) Too late and too early on the manager spot or ref spot in a match. ( 1:25:13 ) Vader and Harley Race's closing promo. ( 1:34:44 ) Harper can't stop ripping farts during the show. ( 1:40:42 ) Who gets the Rolex and/or Toot Toot award? And become a BTT Patreon member! Don't forget to become a BTT Patreon member at https://www.patreon.com/BookingTheTerritory ( 1:42:06 )  Crockett actually has an update about the next Wrestling Podcast About Nothing! ( 1:45:58 )  Harper lays out what it will take to do Ask Harper segments on the main show! Paypal him $5 per question. Harper's PayPal is, get your pen and paper out, cc30388cc@yahoo.com . Then email Harper ( ChrisHarper16Wildkat@gmail.com ) and Mike ( BookingTheTerritory@gmail.com ) letting them know you submitted $5 to Harper's paypal and he will answer your question on an upcoming show.  Information on Harper's Video Shoutout, Life and Relationship.  1. First things first, email Harper with the details of what you want in your video shoutout or who the shoutout is too. His email address is ChrisHarper16Wildkat@gmail.com . Also in that email tell him what your paypal address is. 2. Paypal him $20. Harper's PayPal is, get your pen and paper out, cc30388cc@yahoo.com .  3. Harper will then send you the video to the email address that you emailed him from requesting your video shoutout. That's it! Don't email the show email address. Email Harper. If you missed any of those directions, hit rewind and listen again.

Most roofing contractors don't have a lead problem—they have a sales-system problem.In this episode, Dave Sullivan sits down with sales expert Ryan Groth to explain how roofing contractors can build a sales organization that converts leads consistently, even when the owner isn't personally involved in every sale.EPISODE DESCRIPTIONHiring salespeople doesn't automatically fix your sales problems. Without a defined process, training, accountability, and consistent follow-up, adding salespeople can create even more chaos.Dave Sullivan and Ryan Groth break down what roofing contractors need to build a predictable sales organization. They discuss speed-to-lead, booking rates, consultative selling, sales meetings, coaching, and the key performance indicators every contractor should track.Ryan explains why many salespeople rely on “quote and hope” instead of following a repeatable process. Dave shares how he managed his own sales organization, used reports to stay informed while away from the business, and held his team accountable without becoming involved in every sale.The message is simple: before you spend more money generating leads, make sure you have a system that converts the leads you already have.This conversation was originally published in October 2025. We're bringing it back because contractors are paying more than ever for leads, making sales conversion and follow-up even more important today.YOU'LL LEARNWhy more leads won't fix a broken sales processHow speed-to-lead affects your booking rateWhy salespeople need a defined, repeatable processThe difference between consultative selling and “quote and hope”How to set realistic individual and team sales goalsWhich sales KPIs every roofing contractor should trackHow to structure an effective weekly sales meetingWhy ongoing coaching and role-playing matterWhen the owner should manage sales—and when to delegate itHow better follow-up increases sales without lowering your priceRESOURCESReady to Find Out Where Your Business Is Losing Money?Schedule a free Roofing Business Review with Dave Sullivan. We'll look at where your company is today, where you want it to go, and the problems that may be holding it back.Book your free Roofing Business Review:https://davesullivan.as.me/free-strategy-callLINKSThe Roofer Coach:https://theroofercoach.comSales Transformation Group:https://salestransformationgroup.comTRUSTED & VETTED SPONSORSProLine CRMAutomate your follow-up, improve speed-to-lead, and close more of the opportunities you already have. Save 50% off your first month with promo code DAVE50.https://theroofercoach.com/prolineSMA SupportGet roofing-trained support for lead intake, follow-up, scheduling, estimating assistance, customer communication, and the administrative work that keeps your business moving.https://theroofercoach.com/sma GUESTRyan GrothSales Transformation Grouphttps://salestransformationgroup.comHOSTDave SullivanThe Roofer CoachDave helps roofing contractors grow more profitable businesses, build dependable systems, understand their numbers, and reclaim their time.https://theroofercoach.com About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

If you can afford it and love what we do, please consider supporting our show by becoming a BTT Podcast Patreon Member! Also, purchase a BTT Podcast t-shirt or two from our Pro Wrestling Tees Store!  This week's Time Stamps for our WCW Saturday Night on TBS recap from Oct 1, 1994 review are as follows (NOTE: This was recorded 7/8/2026):   HOW TO GIVE OR GIFT A PATREON MEMBERSHIP: https://www.patreon.com/BookingTheTerritory/gift   Opening Shenanigans! ( 0:01:41 )  Codora's Video Shop in Metairie. Old Man Codora and MILF Codora and Red Scorpion. ( 0:06:16 )  Crockett wants to know how Harper wore his hair before he was bald! ( 0:19:25 )  5 Star Review Shoutout? Submit a 5-star review on ApplePodcast and/or Podcast Addict and we will read it on air and give you a shoutout!  WCW Saturday Night on TBS Oct 1, 1994 recap! ( 0:24:10 ) Lovely ladies in the crowd - TALK ABOUT RASSLIN AND NOT THE LADIES! ( 0:27:11 ) WCW Saturday Night on TBS Oct 1, 1994 recap continues. ( 0:32:06 ) Schiavone says I am no STOOGE! And don't call them Booker and Stevie? ( 0:50:05 ) WCW Saturday Night on TBS Oct 1, 1994 recap continues. ( 0:54:22 ) What does he do and what does he drive? ( 1:00:08 ) WCW Saturday Night on TBS Oct 1, 1994 recap continues. ( 1:03:31 ) Flair and Sherri and none of this Hogan stuff makes sense. Oh and magic slippers too brah. ( 1:05:08 ) Steve Austin is still a star being passed over. ( 1:17:42 ) Honky Tonk Man talk. ( 1:21:03 ) Duggan vs Regal for the US Title in the main event! ( 1:25:07 ) More Bollea bull s--t! The magic slippers again! TMB! ( 1:32:30 ) If you want access to the Clashes or WCW PPVs, and over 400 Patreon show, become a patreon member at https://www.patreon.com/BookingTheTerritory or tinyurl.com/PatreonBTT! You can sign up monthly or annual. When signing up for an annual plan, you get 1 MONTH FREE!  Who gets the Rolex and/or Toot Toot award? And become a BTT Patreon member! Don't forget to become a BTT Patreon member at https://www.patreon.com/BookingTheTerritory ( 1:40:11 ) Harper lays out what it will take to do Ask Harper segments on the main show! Paypal him $5 per question. Harper's PayPal is, get your pen and paper out, cc30388cc@yahoo.com . Then email Harper ( ChrisHarper16Wildkat@gmail.com ) and Mike ( BookingTheTerritory@gmail.com ) letting them know you submitted $5 to Harper's paypal and he will answer your question on an upcoming show.  Information on Harper's Video Shoutout, Life and Relationship.  1. First things first, email Harper with the details of what you want in your video shoutout or who the shoutout is too. His email address is ChrisHarper16Wildkat@gmail.com . Also in that email tell him what your paypal address is. 2. Paypal him $20. Harper's PayPal is, get your pen and paper out, cc30388cc@yahoo.com .  3. Harper will then send you the video to the email address that you emailed him from requesting your video shoutout. That's it! Don't email the show email address. Email Harper. If you missed any of those directions, hit rewind and listen again.

How to build the right roofing business instead of chasing someone else's roadmap.Episode DescriptionEvery roofing owner wants to grow.But before you spend another dollar on marketing, hire another salesperson, or invest in a new CRM, there's one question you need to answer.What are you really trying to build?In this solo episode, Dave Sullivan shares the exact process he uses before working with a new coaching client. Instead of jumping straight to marketing or sales, he starts by understanding the owner's goals, diagnosing the business, and identifying the real constraint that's holding the company back.You'll learn why the problem you think you have is often just a symptom—and how defining the right destination leads to better decisions, better systems, and more profitable growth.In This Episode:Why the problem you call about is rarely the real problemWhy every roofing business needs a different roadmapThe first things Dave reviews before meeting a new clientHow your website and Google reviews reveal hidden opportunitiesWhy "Sell Work • Do Work • Keep Score" is the foundation of every roofing businessThe numbers every owner should understandHow to identify the biggest constraint in your businessWhy profit and freedom often matter more than growthFree ResourceDownload Dave's FREE One-Page Business Plan.Before you worry about more leads, get clear on your destination, your ideal customer, and the business you're trying to build.

If you can afford it and love what we do, please consider supporting our show by becoming a BTT Podcast Patreon Member! Also, purchase a BTT Podcast t-shirt or two from our Pro Wrestling Tees Store!  This week's Time Stamps for our WCW Saturday Night on TBS recap from Sept 24, 1994 review are as follows (NOTE: This was recorded 7/1/2026):   HOW TO GIVE OR GIFT A PATREON MEMBERSHIP: https://www.patreon.com/BookingTheTerritory/gift   Opening Shenanigans! Take the hype button to pound town! ( 0:01:41 )  The BTT Listener Meet-Up at Wildkat X-rated! ( 0:05:09 ) Ask Doc 2026 is coming soon and World Cup small talk! ( 0:28:45 ) 5-Star Review Shoutouts! Submit a 5-star review and you'll get a shoutout on air. ( 0:32:48 ) Chris Sepeda the troll in the FB group saved all of our lives leaving BTT Wildkat Xrated? ( 0:33:44 ) WCW Saturday Night on TBS Sept 24, 1994 recap! ( 0:35:49 ) Doc and Harper get distracted by 2 ladies in the crowd. ( 0:41:53 ) WCW Saturday Night on TBS Sept 24, 1994 recap continues. ( 0:47:25 ) If you want access to the Clashes or WCW PPVs, and over 400 Patreon show, become a patreon member at https://www.patreon.com/BookingTheTerritory or tinyurl.com/PatreonBTT! You can sign up monthly or annual. When signing up for an annual plan, you get 1 MONTH FREE! ( 0:51:14 )  WCW Saturday Night on TBS Sept 24, 1994 recap continues. ( 0:52:29 )  This Dave Sullivan thing is gonna Burger King Thing Doc - Part 1? ( 0:54:11 ) Dman describes Dave Sullivan. ( 0:56:56 ) WCW Saturday Night on TBS Sept 24, 1994 recap continues. ( 0:58:22 )  Chick Donovan is a GOD with this week's attire he has on! ( 1:03:25 )  She She's and New Orleans East. ( 1:09:01 )  WCW Saturday Night on TBS Sept 24, 1994 recap continues. ( 1:13:39 )  This Dave Sullivan thing is gonna Burger King Thing Doc - Part 2? ( 1:19:32 )  WCW Saturday Night on TBS Sept 24, 1994 recap continues. ( 1:26:47 )  This Dave Sullivan thing is gonna Burger King Thing Doc - Part 3? ( 1:34:43 )  Who gets the Rolex and/or Toot Toot award? And become a BTT Patreon member! Don't forget to become a BTT Patreon member at https://www.patreon.com/BookingTheTerritory ( 1:37:50 ) Harper lays out what it will take to do Ask Harper segments on the main show! Paypal him $5 per question. Harper's PayPal is, get your pen and paper out, cc30388cc@yahoo.com . Then email Harper ( ChrisHarper16Wildkat@gmail.com ) and Mike ( BookingTheTerritory@gmail.com ) letting them know you submitted $5 to Harper's paypal and he will answer your question on an upcoming show.  Information on Harper's Video Shoutout, Life and Relationship.  1. First things first, email Harper with the details of what you want in your video shoutout or who the shoutout is too. His email address is ChrisHarper16Wildkat@gmail.com . Also in that email tell him what your paypal address is. 2. Paypal him $20. Harper's PayPal is, get your pen and paper out, cc30388cc@yahoo.com .  3. Harper will then send you the video to the email address that you emailed him from requesting your video shoutout. That's it! Don't email the show email address. Email Harper. If you missed any of those directions, hit rewind and listen again.

How to turn more website visitors into qualified roofing appointments with Cody Warren.Episode Summary:Most roofing contractors think they have a lead problem.In reality, many have a website conversion problem.If you're spending money on Google Ads, SEO, referrals, or social media but your website isn't turning visitors into appointments, you're leaving money on the table.In this episode, Dave Sullivan sits down with Cody Warren, President of Hook Agency, to discuss what actually makes a roofing website convert.They cover the simple improvements every roofing contractor should make before spending more money on marketing.In this episode you'll learn:The 5-second test every roofing website should passThe biggest homepage mistakes roofing contractors makeWhy your About page is one of your most important pagesHow to build trust with homeowners before you ever meet themWhy your website should speak to your ideal customer—not everyoneWhy local city pages matter for SEOThe importance of financing, mobile design, and clear calls to actionWhy SEO is a long-term investment, not a quick fixFree DownloadDownload Dave's FREE One-Page Roofing Business PlanDefine your ideal customer, your unique selling proposition, and the message your website should communicate before you spend money on marketing.

Can you leave your roofing business for two weeks and know everything will be okay?I'm recording this bonus episode while on vacation in Europe, and it reminded me of one of the biggest lessons I learned building my roofing company.The real measure of success isn't revenue.It's building a business that gives you choices.I share why taking my family to Europe every summer became one of my biggest goals, how that vision shaped the way I built my company, and why I decided to replay my conversation with my longtime business coach, Rick Dutmer.If you haven't listened to that episode yet, I hope you will. The lessons on profitability, systems, leadership, and building a business that doesn't depend on you are more relevant today than ever.SHOW NOTESFor years, one of my biggest goals wasn't becoming the biggest roofing contractor.It was building a business that would allow me to spend time with my family and travel without worrying about what was happening back at the office.In this short bonus episode, recorded from Italy, I talk about why that goal changed the way I ran my business—and why it's exactly what my recent conversation with Rick Dutmer was all about.In this episode:Why freedom starts with systems—not luck.The real reason most owners can't take time away.Why profitability creates options.How building the right team changes everything.Why every contractor should ask, "Could I leave for two weeks?"If you haven't listened to Episode 485 with Rick Dutmer, go back and give it a listen. I think it's one of the most important conversations I've ever shared.

Originally released as Episode 444, I'm bringing this conversation back because the lessons are even more relevant today than when we first recorded it.Most roofing contractors don't have a business plan—they have ideas, goals, and good intentions.That was me too… until everything changed.In this episode, I sit down with my longtime business coach, Rick Dutmer, to share how a simple business plan transformed my roofing company from chaos and constant firefighting into a profitable business I was ultimately able to sell.If you're working too many hours, making every decision yourself, or wondering whether all your hard work will ever pay off someday, this episode will show you what's possible when you stop reacting and start running your business on purpose.SHOW NOTESRunning a roofing company without a clear business plan almost guarantees stress, burnout, and uncertainty—even when sales are strong.In this replay, I sit down with my longtime business coach, Rick Dutmer, to discuss the strategies that helped transform my roofing company into a profitable, systems-driven business that no longer depended on me for every decision.We cover why most contractors avoid planning, why chasing revenue can actually make your business weaker, and how focusing on profitability, leadership, and systems creates a company that's easier to run, more enjoyable to own, and ultimately far more valuable.Whether your goal is to make more money, take more time off, or someday sell your business, the principles in this episode are just as relevant today as when we first recorded it.In this episode you'll learn:Why “Volume kills, profit thrills.”Why growth without profit can destroy a business.How a simple business plan creates clarity and confidence.Why profitability matters more than revenue.How to build a management team that doesn't depend on you.What makes a roofing company valuable to a future buyer.Why planning years ahead gives you more options and more freedom.Resources

Most roofing contractors think they have a lead problem.After working with hundreds of roofing companies over the years, I've learned that's usually not the real issue.The contractors who stay stuck are often dealing with the same challenges: No clear vision for where they're goingWorking in the business instead of on the businessBad financial informationNo scoreboard or KPIsNo sales systemNo clear identity or storyChasing shiny objects instead of focusing on fundamentalsIn this episode, I break down the seven most common problems I see in roofing companies and share practical insights from my own experience building and selling a roofing company, as well as working with contractors across North America.If you're working harder than ever but feel like you're not getting ahead, this episode is for you.Whether your goal is more profit, more freedom, a better team, or building a business that can run without you, these lessons will help you identify what's really holding you back.WHAT YOU'LL LEARNWhy more leads usually aren't the answerThe Two Week Vacation Test and what it reveals about your businessThe difference between financials and scorekeepingWhy most contractors leave money sitting in their CRMHow your story impacts sales and pricingWhy shiny object syndrome keeps contractors stuckThe Sell Work, Do Work, Keep Score frameworkSPONSORSSMA SupportMissed calls, poor follow-up, and stale estimates are costing roofing contractors thousands every month.SMA Support provides trained virtual assistants, inside sales support, lead follow-up, CRM management, and administrative support built specifically for roofing companies.Learn more:https://theroofercoach.com/smaProLineProLine helps roofing contractors streamline operations, automate follow-up, improve communication, and gain visibility into every stage of the customer journey.From lead management to production and reporting, ProLine helps contractors create the systems needed to scale.Learn more:https://theroofercoach.com/prolineRESOURCESThe Roofer Coachhttps://theroofercoach.comFree Roofing Business Resourceshttps://theroofercoach.com/resourcesRoofing Business Success Audithttps://theroofercoach.com/resourcesFacebook:https://facebook.com/theroofercoachYouTube:https://youtube.com/@TheRooferCoach About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Happened In the 90's hosted by Steve and Matt picks a day, any day, and then goes back in time to that magical decade we all know and love the 90's, to revisit episodes of tv, movies that premiered, or cultural events that occurred on that day in the 90's.This week Steve & Matt discuss their favorite Ric Flair moments, weight loss, & the embarrassment that is '95 WCW.SEGMENT 1Show: Dr. Katz, Professional TherapistEpisode: “Cholesterol” (Season 1| Episode 4)Premiere Date: 6/18/1995Story: Dr. Katz is informed by his doctor that his chances are good for having a massive heart attack. He strives to get in shape, with Julie's help: In exchange for fitness sessions, Julie wants Katz to teach her the guitar. Katz tries to convince Ben to take a health oath, but he's reluctant.SEGMENT 2Show:  The Great American Bash '95  Premiere Date: 6/18/95Story: Alex Wright vs Brian Pillman, Dave Sullivan vs Diamond Dallas Page arm wrestling match, Jim Duggan vs Sgt. Craig Pittman, Booker T & Stevie Ray vs Bunkhouse Buck & Dick Slater, Renegade vs Arn Anderson, Nasty Boys vs Blue Bloods, Sting vs Meng, Ric Flair vs Randy Savage.

Most roofing contractors think growth comes from more leads.John Starry took a different approach.In just three years, he built Steadfast Roofing into a $13 million company while earning nearly 800 Google reviews, creating a strong company culture, and building systems that support sustainable growth.In this episode, John shares how his team generates referrals from every project, follows up with leads faster, creates a consistent customer experience, and tracks profitability as the company grows.If you're looking to grow your roofing company without creating more chaos, this episode is packed with practical lessons you can apply immediately.WHAT YOU'LL LEARNHow John built a $13M roofing company in just three yearsHow Steadfast Roofing earned nearly 800 Google reviewsThe review process that creates consistent 5-star customer experiencesWhy speed-to-lead is critical for converting expensive leadsHow to generate referrals from every job siteThe systems and processes that support sustainable growthHow company culture impacts accountability and performanceWhy job costing and profitability tracking matter as you scaleCHAPTERS00:00 Introduction05:13 Starting Steadfast Roofing08:36 Growing to $3.7M in Year One12:00 Neighborhood Marketing and Referrals13:42 How They Earned Nearly 800 Google Reviews16:47 Lead Generation That Works18:40 Speed-to-Lead and Follow-Up23:39 Building a Website That Converts25:40 Growing to $13M30:45 Managing a Growing Sales Team33:13 Building Company Culture34:29 Production Systems and Communication42:00 Job Costing and Profitability47:24 Managing Growth and Cash Flow51:32 Lessons Learned53:19 Final ThoughtsSPONSORSSMA SupportMissed calls, poor follow-up, and stale estimates are costing roofing contractors thousands every month.SMA Support provides trained virtual assistants, inside sales support, lead follow-up, CRM management, and administrative support built specifically for roofing companies.Learn more:https://theroofercoach.com/smaProLineProLine helps roofing contractors streamline operations, automate follow-up, improve communication, and gain visibility into every stage of the customer journey.From lead management to production and reporting, ProLine helps contractors create the systems needed to scale.Learn more:https://theroofercoach.com/prolineRESOURCESThe Roofer Coachhttps://theroofercoach.comFree Roofing Business Resourceshttps://theroofercoach.com/resourcesRoofing Business Success Audithttps://theroofercoach.com/resourcesCONNECTIf you enjoyed this episode, subscribe to The Roofer Show and leave a review. It helps other roofing contractors build more profitable businesses with less stress and more freedom. About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

What separates a roofing business from a roofing job?In this replay episode, Dave Sullivan sits down with Tommy Mello, founder of A1 Garage Door Service and one of the most influential entrepreneurs in the home service industry.Tommy shares lessons learned while building a highly valuable company, including how to create a business that works without you, why profit must come before growth, how to hire and retain great people, and why most contractors never build a company that can actually be sold.Whether you're trying to grow your roofing company, improve profitability, or build a business that gives you more freedom, this episode is packed with practical insights.In this episode you'll learn:The difference between owning a business and owning a jobWhy most contractors struggle to build a sellable companyHow EBITDA impacts business valueThe importance of profit before growthWhy hiring A-players changes everythingHow to create accountability with KPIs and scorecardsThe power of delegation and building systemsWhy culture is one of your greatest competitive advantagesHow successful contractors build teams that operate without themLessons from scaling a home service companyResources Mentioned:Tommy MelloA1 Garage Door ServiceHome Service MillionaireThe E-Myth RevisitedRocket FuelThe Dream ManagerThe One ThingSponsors:ProLine CRM: theroofercoach.com/prolineBuilt specifically for contractors to help manage leads, sales, production, follow-up, and customer communication.SMA Support: theroofercoach.com/smaVirtual team members for lead management, appointment setting, customer follow-up, CRM management, and administrative support.Connect with Dave Sullivan:Website:https://theroofercoach.comYouTube:https://www.youtube.com/@DaveSullivanRooferShowSubscribe to The Roofer Show for weekly conversations focused on the business end of the roofing business About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Thinking about starting a roofing business in 2026 — or trying to grow the one you already have?In this episode, Dave Sullivan sits down with former Roofer Show co-host John DeLaurier to break down what it actually takes to build a profitable roofing company in today's market.John started a roofing business from scratch, built it into a successful company, eventually sold it, and now works with roofing contractors across the country through ProLine CRM. Together, Dave and John discuss the systems, numbers, leadership, marketing, customer experience, and technology that separate successful roofing businesses from the ones that struggle.They cover:Why profit matters more than revenueHow to reverse engineer your business goalsThe importance of branding and customer experience Speed to lead and follow-up systemsHiring and building a sales teamMarketing strategies that actually workCRM systems, automations, and KPIsWhat most roofing contractors get wrong when starting outIf you want to build a roofing business that's profitable, scalable, and less dependent on you — this episode is packed with practical advice.SPONSORS:SMA SupportAs your roofing company grows, the chaos usually grows with it: production tracking, supplements, admin work, scheduling, follow-up, and more.SMA Support helps roofing companies simplify operations with trained virtual assistants, inside sales support, CRM management, and back-office help so owners can focus on growing the business instead of constantly putting out fires.Learn more at:https://theroofercoach.com/smaProLine CRMMost roofing companies don't have a lead problem — they have a follow-up problem.ProLine CRM helps roofing contractors automate follow-up, manage pipelines, track leads, build proposals, and sell more jobs without the chaos.Learn more at:https://theroofercoach.com/prolineUse promo code DAVE50 for 50% off your first month.WEBSITE:https://theroofercoach.comYOUTUBE:https://www.youtube.com/@TheRooferShowLooking for guidance and accountability to help build a more profitable roofing business?Schedule a strategy call at:https://davesullivan.as.me/free-strategy-call About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Selling the job is only the beginning.In Part 2 of this conversation, Dave Sullivan and John DeLaurie get into the next two legs of the stool:doing the workand keeping scoreThey talk about:where roofing companies start losing moneycommunication breakdowns with homeownersproduction handoff problemscustomer experience and reviewsjob costingdashboards and KPIsbookkeeping and cash flowaccountability and ownershipAI and operational systemsThis episode focuses on what actually happens after the sale — and why so many roofing companies struggle operationally even when sales are strong.Looking for help building a more profitable roofing business with better systems and accountability? Let's talk.Take the Profit Leak Audit:https://theroofercoach.com/auditRecommended ToolsProLine CRM – Know your numbers and close more jobs.Track your leads, follow-ups, and pipeline so nothing falls through the cracks.

Most roofing companies don't have a lead problem — they have a systems problem.In this episode, Dave Sullivan sits down with John DeLaurie to talk about:what top roofing contractors are doing differentlywhy so many companies stay stuck operationallylead generation that actually workssales process and follow-upanswering the phone and speed to lead CRM systems and automationsbuilding a roofing business that runs profitablyJohn also shares insights from talking with contractors around the country and what separates companies that are growing from those that stay stuck.Next week, Dave and John get into the next two legs of the stool — doing the work and keeping score — where most roofing companies really start losing money.Looking for help building a more profitable roofing business with better systems and accountability? Let's talk.Take the Profit Leak Audit:https://theroofercoach.com/auditRecommended ToolsProLine CRM – Know your numbers and close more jobs.Track your leads, follow-ups, and pipeline so nothing falls through the cracks.

If you're a roofing contractor tired of chasing jobs and inconsistent revenue… this episode will change how you think about your business.In this episode, I sit down with Bryan Mitchell to break down how to build a profitable repair and maintenance division—and why it can be one of the most overlooked opportunities in roofing.We walk through it step-by-step:Why only 5–7% of roofs get replaced each yearHow service creates recurring revenueWhat a service division actually looks likeHow to start (even if you're small)The numbers behind a $500K service truckHow to find opportunities and win the workThe biggest mistakes contractors makeThis isn't theory—this is how real roofing businesses build profit, stability, and long-term value.Learn more about Bryan Mitchell:https://serviceadvantedge.netLooking for a mentor to help build a more profitable roofing business?https://theroofercoach.comSPONSOR:SMA Supporthttps://theroofercoach.com/sma About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

If you had to step away from your business for two weeks… would it run—or fall apart?In this episode, I break down the “2-Week Vacation Test”—a simple way to see whether you actually own a business… or just a job.Most contractors don't have a lead problem. They have a structure problem.If everything depends on you—calls, sales, production, decisions—your business can't grow.We walk through the 3 core areas every roofing business needs to function without the owner:Selling the work (lead handling & follow-up)Doing the work (production & accountability)Keeping score (financial visibility)I'll also show you where most contractors are leaking money—and how to start fixing it.If you want to know exactly where your business is breaking, download the Roofing Business Success Audit below.LINKS:

Most roofing contractors don't go out of business because of lack of leads.They go out of business because they don't understand their numbers.In this episode, Dave Sullivan breaks down why contractors stay busy but still go broke—and what to fix before it's too late.Featuring insights from Michael Stone from Markup and Profit , this episode covers:Why 9 out of 10 contractors failThe biggest pricing mistakes roofers makeThe difference between markup and marginWhy more sales can actually make things worseThe minimum profit you need to stay in businessIf you're not clear on your numbers, none of the marketing or leads matter.

Most roofing contractors don't have a lead problem—they're losing money in their follow-up, systems, and execution.In this episode, I sit down with Chris Diroll from SMA Support to break down 5 profit leaks that are quietly costing roofing businesses serious revenue.We cover:The 1-minute rule (speed to lead)Mining your CRM graveyard (rehash opportunities)Keeping your reps focused on sellingNeighborhood marketing for free leadsBuilding a referral system that actually workIf you fix these, you don't need more leads—you just need to convert better.LINKS:Take the Profit Leak Audit:https://theroofercoach.com/smaBook a Free Strategy Call:Schedule NowProLine (Recommended Tool):https://useproline.com/Watch on YouTube:https://youtu.be/YVmloP2au3kAbout The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Most roofing contractors think hiring a salesperson will solve their problems.In reality… it usually creates new ones.In this episode, I break down why your first sales hire often costs you money, how it impacts your margins, and what you need in place before you even think about bringing someone on.If you're doing $1M–$4M and thinking about hiring—or already have salespeople and things aren't working the way you expected—this episode will help you take back control.Show NotesIn this episode, we cover:Why most contractors screw up their first sales hireThe truth about “commission-only” salespeopleHow hiring too early actually reduces your profitThe math behind what a salesperson really needs to produceWhy this is a control problem—not a sales problemWhat needs to be in place before you hireLinksFree 1-Page Business Plan:https://theroofercoach.com2026 Roofing Business Success Audit:https://theroofercoach.com/resources/ProLine CRM:https://useproline.comSMA Support:https://smasupport.us About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

This week we got to hear from Christ's community member Dave Sullivan. Dave has been a part of Sparrow mission and their work in Honduras, and recently Sparrow started doing work in Thailand.So, Dave shared with us about his recent trip to Thailand and the opportunities to join Jesus in working there. So, let's listen in as he tells his story.

If you're struggling to find good employees, you're not alone.Most roofing contractors say the same thing:“There's no good people out there.”But that's not the real problem.The truth is — there ARE good people.They're just not working for you.In this episode, I sit down with Paul from Contractor Staffing Source to break down how to actually build a recruiting system that attracts better people, responds faster, and helps you stop the revolving door.We cover:Why writing a job post doesn't work (and what to do instead)The biggest mistake contractors make when hiringWhy speed matters more than you thinkHow to filter and assess the right candidatesWhy hiring the wrong person can cost you $50,000+If you want to build a business that doesn't rely on you for everything, this is a must-listen.

Most roofing companies try to solve their marketing problems by buying more leads.But what if that's actually the problem?In this episode of The Roofer Show, I talk with Joe Hughes from Contractor Dynamics about why traditional roofing marketing isn't working like it used to — and what contractors should be doing instead.We break down how to build your own in-house marketing machine so you're not dependent on agencies, lead services, or constantly chasing new leads.In this episode, we cover:Why blindly outsourcing marketing doesn't work anymore The idea of becoming the “general contractor” of your marketingWhy homeowners are more skeptical than everThe importance of speed to lead and answering the phoneHow to become “five mile famous” in your marketWhat marketing is actually working right nowIf you want more consistent leads and a more profitable roofing business, this episode will change how you think about marketing.Resources & Links:Contractor Dynamicshttps://contractordynamics.com/Call to Action:Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let's talk.Schedule Now About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Now I have the full transcript. Let me create the podcast summary and notes optimized for Simplecast and YouTube. Episode Summary (for the Simplecast summary field): When nothing you can grow in 2026 is projected to make money at average yields and average prices … what do you do? In this live workshop, Dan Aberhart sits down with Dave Sullivan from Global Ag Risk Solutions, Dean Klippenstine from MNP, and producer Jake Leguee to break down the farm financials, benchmark the best operators, and engineer a revenue floor before you seed a single acre. Dave walks through real spreadsheets showing break-even costs have more than doubled since 2010, why the largest crop in Canadian history barely generated a profit, and what the top 25% of managers are doing differently. The panel digs into how to stack crop insurance, AgriStability, and GARS products — including the brand new Yield Plus option — so you can farm with confidence even in a year where the math says you shouldn't be able to. If you only listen to one episode before spring, make it this one. Episode Notes (with timestamps, formatted for Simplecast markdown and YouTube description): Engineer Your Revenue Floor Before You Seed Season 8, Episode 6 The margins are tight. The projections are grim. And spring is coming whether you're ready or not. In this live workshop with nearly 300 registered producers, we cut through the noise and get to the numbers that matter. Panel: Dave Sullivan — Global Ag Risk Solutions Dean Klippenstine — MNP Jake Leguee — Leguee Farms Timestamps: [00:00:00] Welcome and why this workshop exists — the financial questions stacking up at the kitchen table [00:02:55] Setting the stage — projections showing $25–$50/acre below break-even at average yields and prices [00:04:37] Dave Sullivan shares what he's seeing across thousands of farm financials — and why having a common vernacular matters [00:10:30] Break-even costs over time — how we went from $250 to $550/acre in 16 years [00:13:19] The 2026 budget reality — $50–$75/acre losses on average, and why we haven't seen a starting point this tough since 2007–2008 [00:17:19] Top producers vs. top managers — why the most profitable farms aren't always the biggest spenders on inputs [00:20:39] Southeast Saskatchewan benchmarks — the massive gap between top and bottom 25% and where it actually shows up (hint: it's LPM, not inputs) [00:25:07] Jake Leguee on scouting, holding back that extra pass, and why spending more doesn't always mean earning more [00:26:27] Dean Klippenstine busts the "fixed cost" myth — why that term needs to go [00:27:33] Yield Plus explained — the brand new GARS product that layers crop insurance into the calculation and can save 40–70% on premiums [00:30:26] Stacking your coverage — how to combine crop insurance, AgriStability, GARS, and GI-3 for the right fit on YOUR farm [00:34:46] Why locking in canola at this rally matters — and the futures strategy conversation [00:39:46] The AgriStability cashflow trap — great on a spreadsheet, but can you wait 12–18 months for the check? [00:44:00] The "trough of despair" — why a 70% crop can actually pay better than a 90% crop when your coverage is stacked right [00:49:23] Quotes move fast — why your GARS quote is only good until something weird happens (and weird things are happening a lot these days) [00:54:52] How GARS treats futures contracts, delivery contracts, and trade accounts [00:59:43] Why relationships with the right experts are the real competitive advantage [01:00:50] Final takeaways — know your numbers, understand your options, and get yourself on the right side of the distribution curve Key Takeaway: The gap between the top 25% and bottom 25% of farms is massive — and it's not about spending more on inputs. It's about knowing your numbers, controlling your LPM, benchmarking against your region, and engineering a financial floor before you ever hit the field. This is the year to get that right. Resources mentioned: Global Ag Risk Solutions: agrisksolutions.ca MNP Benchmarking GARS Yield Plus product (new for 2026) AgriStability & provincial crop insurance programs Register for the Convergence Conference at convergenceconference.ca and stay updated by subscribing to the Growing the Future Podcast at growingthefuturepodcast.ca Register for the Convergence Conference at convergence.ag and stay updated by subscribing to the Growing the Future Podcast at growingthefuturepodcast.ca.

Most homeowners don't have $25,000 sitting around for a new roof.In this episode of The Roofer Show, Dave Sullivan talks with financing expert Chris Scoville about how roofing contractors can use financing to close more jobs.With roofing prices higher than ever, many homeowners don't have the cash available to pay for a new roof upfront. Contractors who offer financing give customers more options and remove one of the biggest barriers to saying yes.Chris explains why contractors should offer financing early, always, and often, and how monthly payment options help homeowners move forward with roofing projects.They also discuss how financing can be integrated into proposals, websites, and CRM systems like ProLine to make the process simple for both contractors and homeowners.If you're not offering financing, you may be losing jobs to competitors who are.Episode Highlights• Why many roofing contractors lose jobs because they don't offer financing• The rule: offer financing early, always, and often• Why homeowners respond better to monthly payments than total price• How financing helps contractors close more jobs without lowering their price• Simple ways to integrate financing into proposals and websitesShow NotesMany roofing contractors struggle with price objections when presenting large projects to homeowners.Financing can remove one of the biggest barriers to closing roofing jobs by giving customers options and spreading payments over time.In this episode, Dave Sullivan sits down with financing expert Chris Scoville to discuss how contractors can use financing effectively to grow their business and close more jobs.Chris shares practical advice on how financing works, why contractors should present it early in the sales process, and how showing monthly payment options can dramatically change how homeowners make decisions.If you're not offering financing today, this conversation may change the way you approach selling roofing projects.HostDave SullivanThe Roofer CoachHelping roofing contractors grow their businesses, make more money, and have more free time.If you're looking for help building a more profitable roofing business, let's talk.Visit:https://theroofercoach.comPodcast LinksWebsitehttps://theroofercoach.comYouTubehttps://www.youtube.com/@DaveSullivanRooferShowRoofing Business Podcast Topics CoveredThis episode discusses topics important to roofing contractors including:• roofing financing• roofing sales strategies• selling high-ticket roofing projects• roofing business growth• contractor marketing and sales• closing more roofing jobsAbout The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

EPISODE DESCRIPTIONThinking about starting a roofing business? Or trying to run yours more professionally?In this episode, Dave sits down with former co-host and roofing business owner John Delaurier to talk about what it actually takes to build a profitable roofing company in 2026.They cover profit margins, speed to lead, branding, hiring your first sales rep, neighborhood domination marketing, and the key KPIs every contractor must track.If you want to build it right — this episode is for you.

EPISODE SUMMARYMost roofers think they need more leads.But leads don't fix a broken roofing business — they amplify the chaos.In this episode, Dave Sullivan explains why the “boring” foundation work — answering the phone, follow-up, systems, process, and finishing jobs the right way — is what actually creates profit, control, and time off.This episode ties directly to last week's show (Your Roofing Company Isn't Ready for More Leads) and sets the stage for upcoming episodes on markup vs profit and what a website is really supposed to do.If you're tired of being busy, stressed, and wondering where the money went, this is a Start Here episode.EPISODE DESCRIPTIONRoofing contractors love exciting goals: more leads, more sales, bigger numbers.But here's the truth — if your systems can't handle growth, growth will punish you.In this episode, Dave breaks down why most roofing businesses struggle even when revenue is up and what must be fixed before you chase more leads or scale.Dave also shares a real-world lesson from a recent home renovation project and why the last 5–10% of a job — the walkthrough, closeout, and customer experience — is what actually drives 5-star reviews, referrals, and long-term brand value.This is the foundation work most contractors avoid because it feels boring — and exactly why it works.IN THIS EPISODE, YOU'LL LEARNWhy more leads don't solve broken systemsThe real job of your website (and what it's NOT)Why speed-to-lead and live phone answering matterHow follow-up automation changes close ratesWhy most contractors struggle to convert opportunitiesThe “2-week vacation test” to see who really owns the businessWhy finishing strong is what earns reviews and referralsWhy mentoring beats one-time courses when plans changeRESOURCES & LINKSFree 2026 Roofing Business Success Audit(50 yes/no questions + a score you can compare to other companies) Visit the Resources page at TheRooferCoach.comRuby ReceptionistsLive, professional phone answering that converts calls into appointments theroofercoach.com/ruby(Get $150 off your first month – tell them Dave sent you)ProLine CRMFollow-up automation, quotes, updates, and review requests — done for you

EPISODE SUMMARYMost roofers think they need more leads.In reality, most have a foundation problem.In this episode, Dave Sullivan explains why missed calls, weak follow-up, messy books, and lack of planning are the real reasons roofing companies struggle — and why buying more leads only makes the problem worse.EPISODE DESCRIPTIONRoofers are obsessed with leads.But more leads won't fix a broken business.If your roofing company feels busy but broke, the problem usually isn't marketing — it's systems, sales process, job costing, and financial clarity.In this solo episode, Dave Sullivan walks through his Roofing Business Success Audit and One-Page Business Plan, and explains why every contractor must master the fundamentals before trying to scale.Dave breaks down:Why most roofing companies aren't ready for growthHow to improve results by raising your close rateWhy missed calls and poor follow-up quietly kill profitsThe Three-Legged Stool: Sell Work / Do Work / Keep ScoreWhy messy books force CPAs to file extensionsHow bad job costing destroys pricing and marginsWhy top-line revenue is vanity and profit is realityIf you want a business that actually makes money — not just looks busy — this episode is your reality check.YOU'LL LEARNWhy more leads won't solve your problemsHow to close more deals without spending more on adsWhy sales process matters more than marketingHow job costing affects your pricingWhy QuickBooks out-of-the-box doesn't work for contractorsHow to use financial statements to make decisionsWhy planning beats reactingHow to use the Roofing Business Audit as a diagnostic toolTIMESTAMPS00:00 – Sponsor: Ruby Receptionists01:25 – Busy but broke: the real problem04:16 – Why leads aren't the issue05:46 – Close rate and sales fundamentals08:05 – Back to basics (golf analogy)09:05 – The business checkup mindset09:49 – Sponsor: ProLine CRM11:00 – Sell Work: sales process and follow-up14:20 – Do Work: production and job costing15:23 – Keep Score: financials and reports17:06 – Why QuickBooks isn't set up for contractors18:09 – Bookkeeping cleanup and Tisha19:20 – Workers' comp and miscategorized job costs21:25 – Sponsor: SMA Support22:19 – Why business plans matter23:46 – Why scaling without profit fails26:21 – Scott Tebay story on success27:43 – John DeLorian and annual planning29:36 – Mike Tyson quote: planning vs reacting32:02 – Download the Audit and Plan33:02 – Tax season warning: extensions34:05 – Final takeaways and contact infoRESOURCESThe Roofer Coachhttps://theroofercoach.comFree 1-Page Business Planhttps://theroofercoach.com/plan2026 Roofing Business Success Audithttps://theroofercoach.com/resources/LINKSWork with Dave / Mentoringhttps://theroofercoach.com/mentoring/Free Resourceshttps://theroofercoach.com/resources/Text Dave(510) 612-1450Free Strategy Call

EPISODE SUMMARYMost roofers chase leads. The best roofers build a brand.In this episode, Dave and Crystal Williams explain why branding—not just ads—is what makes leads cheaper, customers more loyal, and businesses more valuable over time.EPISODE DESCRIPTIONRoofers are obsessed with leads.But leads get more expensive every year — unless you build something that makes people remember you, trust you, and look for you by name.That's called branding.In this episode, Dave Sullivan sits down with Crystal Williams of Lemon Seed Marketing to explain what branding actually means for roofing companies — and how to build it while still generating leads today.They break down:Why most roofers look the sameHow differentiation keeps you out of price warsHow mascots, billboards, trucks, and storytelling really workWhy “direct search” is the real scorecard for brandingAnd why marketing cannot fix broken operationsCrystal also shares the real-world case study of Eminem Roofing and Rufus the Armadillo, showing how consistent branding helped turn a small roofing company into a dominant regional player.If you want cheaper leads, better customers, and a business that's worth more than its trucks — this is where it starts.YOU'LL LEARNWhat branding actually means (it's not your logo)Why differentiation lets you charge moreHow branding and lead gen should run togetherWhy mascots work — if you commitHow to measure branding using direct searchWhy marketing exposes bad operationsWhen it's time to rebrandHow consistent branding lowers your cost per leadTIMESTAMPS00:00 – Why branding matters01:16 – What branding really is03:45 – Storytelling and emotional connection06:45 – Differentiation vs being a commodity09:02 – Brand personality and origin stories13:29 – Eminem Roofing case study17:16 – Rufus the Armadillo and mascots23:24 – When mascots work (and when they don't)29:47 – Ideal customer avatars and audits35:21 – How to measure brand ROI41:14 – Branding is a long-term commitment43:09 – Why marketing can't fix bad operations48:15 – When to rebrand53:45 – Final takeaways54:19 – How to reach CrystalRESOURCESLemon Seed Marketinghttps://lemonseedmarketing.comEmail: hello@lemonseedmarketing.comEmail: crystal@lemonseedmarketing.comLINKSWork with...

EPISODE SUMMARYThis episode was recorded during the roofing boom—when being busy hid bad numbers. Today, work is slower and margins are tighter. Dave explains why job costing is now the difference between surviving and disappearing, and why “gut feel” leaves contractors broke even even when they're busy.EPISODE DESCRIPTIONThis interview was recorded a few years ago when the roofing market was on fire. Phones were ringing, jobs were everywhere, and being busy hid a lot of sins.Today it's different.Jobs are harder to get. Margins are thinner. And the contractors who don't truly understand their numbers—what jobs actually make money, what crews are profitable, what their real labor cost is—those companies won't survive this market.I hear it every week:“Dave, we're working like crazy… but there's never any money in the bank.”That's not bad luck. That's no job costing.Successful contractors job cost every job. Unsuccessful ones run on gut feel—and in this market, gut feel will put you out of business.In this conversation, Dave Sullivan sits down with construction finance expert Leslie Shiner to break down the simple job costing system profitable roofers use to protect margins and make real decisions.You'll LearnWhy “gut feel” lies—and cash proves itThe real reason busy roofers still have no moneyHow to calculate true labor cost (labor burden)Paid hours vs billable hours = labor utilizationWhy labor overruns destroy profit faster than materialsHow estimate vs actual fixes bad pricingHow to see which crews and job types make moneyTwo KPIs every roofer must trackTIMESTAMPS00:00 – Why this matters now02:20 – Gut feel vs real profit06:20 – What job costing actually means10:15 – True labor cost & labor burden17:30 – Labor utilization explained24:15 – Estimate vs actual the right way30:25 – Fixing downtime & productivity36:40 – Sales to production handoff40:35 – KPIs that matter44:15 – Improving your systemRESOURCESShiner Group: https://www.shinergroup.comFree Labor Burden Calculator (on Leslie's site)LINKSWork with Dave / Mentoring: https://theroofercoach.com/mentoring/Free resources: https://theroofercoach.com/resources/Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business?Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofercoach.com/planWatch on...

As we head into 2026, many roofing contractors are rethinking how they build their business—focusing less on chaos and top-line growth, and more on profitability, structure, and long-term value.In this episode, Dave Sullivan sits down with Tim Brown of Hook Agency, who's doing something unexpected: launching his own roofing company, Owl Roofing. Dave walks Tim through the One-Page Business Plan framework to pressure-test the idea, clarify the strategy, and uncover the real challenges that come with starting a roofing business the right way.This conversation goes far beyond marketing. Tim and Dave dig into storm work vs. retail, branding and positioning, financing-first selling, leadership depth, production risks, and what it really takes to build a roofing company that can grow without relying on the owner every day.If you're planning your 2026 strategy—or thinking about starting, scaling, or eventually stepping back from your business—this episode will sharpen your thinking fast.What you'll hear in this episode:Why Tim Brown is launching Owl Roofing and what he hopes to buildUsing the One-Page Business Plan to create clarity and directionStorm work vs. retail roofing and how to think about the mixWhy being “five-mile-famous” beats spreading marketing thinThe two biggest homeowner complaints: communication and clean-upFinancing-first selling: why homeowners buy payments, not pricesDave's three-legged stool framework: Sell Work, Do Work, Keep ScoreThe real risks in roofing: hiring, production handoffs, insurance tightening, and cash flowBuilding a business that creates options—sell it, step back, or keep it cash flowingResources mentioned:Free One-Page Business Plan for Roofing Contractors → https://theroofercoach.com/resources Roofing Success Audit → https://theroofercoach.com/resources Hook Agency → https://hookagency.comTrusted & Vetted Sponsors:Ruby Receptionists – US-based professionals who answer your phones live, create a great first impression, and tee up the sale so you can focus on running your business.Get $150 off your first month → https://theroofercoach.com/rubyProLine – The roofing CRM that sells more jobs and helps you make it home for dinner. Automate follow-up, quoting, and...

As we head into 2026, homeowners are still turning to Google when they need a roofer, and local visibility continues to drive high-quality leads. Many contractors spend money on marketing without understanding how local SEO and Google Maps actually work. In this episode, Dave breaks down the fundamentals of local search, what really drives inbound leads, and how to improve visibility without relying solely on paid ads.If homeowners can't find you on Google, you don't exist.In this episode, I sit down with local SEO expert Dima Sobovoy to break down how roofing contractors can win more jobs by showing up where it matters most, Google Maps and local search.We talk about why many roofing websites and SEO campaigns fail, what Google actually looks for when ranking local contractors, and how simple changes can dramatically improve visibility without chasing gimmicks or shortcuts.This episode is about building a strong local presence that consistently generates qualified leads, not just clicks.Local SEO isn't optional for roofing contractors; it's foundational.In this episode, Dave Sullivan talks with Dima Sobovoy about what actually drives local rankings for roofers and home service businesses. They break down the common mistakes contractors make with SEO, why “set it and forget it” marketing doesn't work, and how Google Maps has become one of the most powerful lead sources in local markets.Dima explains the importance of Google Business Profiles, reviews, proximity, relevance, and consistency, and how contractors can improve their local presence without massive ad budgets. The conversation also covers how SEO fits into a broader business system, so leads don't go to waste once the phone starts ringing.If you want more inbound leads from homeowners actively searching for a roofer in your area, this episode lays out the fundamentals you need to understand.This episode is a replay of a previously published episode of The Roofer Show. We're bringing it back because the message is especially relevant as contractors plan for 2026.Original episode: https://theroofershow.com/418What you'll hear in this episode:Google Maps visibility is critical for roofing contractorsLocal SEO drives higher-intent leads than many paid adsGoogle Business Profiles must be actively managed, not ignoredReviews, consistency, and relevance matter more than tricksSEO only works when paired with strong follow-up systemsLong-term local visibility beats short-term marketing hacksResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes →

As contractors move through 2025 and begin planning for 2026, many are rethinking the type of work they want to focus on. Residential, commercial, storm work, or a mix of everything — each path comes with tradeoffs that aren't always obvious. In this episode, Dave walks through the real pros and cons of residential and commercial roofing and explains how to make strategic decisions that reduce chaos and improve profitability.One of the biggest decisions roofing contractors wrestle with is whether to focus on residential, commercial, or try to do both.In this episode, I break down the real differences between residential and commercial roofing, the hidden challenges of each, and why trying to do everything often leads to confusion, thin margins, and burnout.This isn't about which is “better.”It's about choosing the right lane for your business, your goals, and your lifestyle — and building systems that actually support it.Many roofing contractors believe that doing both residential and commercial work will diversify risk and increase profits — but in reality, it often creates complexity, cash flow problems, and operational strain.In this episode, Dave Sullivan walks through the pros and cons of residential vs. commercial roofing based on decades of real-world experience. He explains how sales cycles, margins, staffing, systems, and customer expectations differ between the two — and why contractors often underestimate what it takes to run both successfully.Dave also introduces the idea of focus as a growth strategy, explaining how specialization can improve marketing, operations, profitability, and even business value. The goal isn't to limit opportunity, it's to build a business that runs cleanly, predictably, and profitably without constant firefighting.If you've ever felt torn between chasing bigger commercial jobs or sticking with residential work, this episode will help you make a clearer, more confident decision.This episode is a replay of a previously published episode of The Roofer Show. We're bringing it back because the message is especially relevant as contractors plan for 2026.Original episode: https://theroofershow.com/417What you'll hear in this episode:Residential and commercial roofing require very different systemsTrying to do both often increases complexity and stressFocus leads to better margins and stronger executionCash flow and sales cycles differ dramatically between marketsSpecialization improves marketing clarity and positioningThe right choice depends on your goals, not industry hypeResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for

Heading into 2025, homeowners are still turning to Google when they need a roofer, and local visibility continues to drive high-quality leads. Many contractors spend money on marketing without understanding how local SEO and Google Maps actually work. In this episode, Dave breaks down the fundamentals of local search, what really drives inbound leads, and how to improve visibility without relying solely on paid ads.In this episode, I sit down with Greg DeSimone to break down what truly creates value in a roofing business, and why so many contractors end up walking away with far less than they expected when it's time to exit.This conversation isn't just about selling your business. It's about building a company that's profitable, transferable, and not dependent on you showing up every day.Many roofing contractors assume that revenue alone determines business value, but buyers and private equity groups see things very differently.Today, Dave Sullivan and Greg DeSimone discuss the real drivers of business valuation in the roofing and home services industry. They unpack why systems, leadership depth, clean financials, and predictable profits matter far more than top-line sales.Dave shares firsthand insight from building and exiting his own roofing company, explaining how contractors can unintentionally trap themselves inside their business by failing to delegate, document processes, and build a leadership team.The key takeaway is simple:You don't build value at the end; you build it years in advance.Whether you plan to sell, step back, or just run a stronger business, this episode lays out what needs to be in place to make your company valuable, on your terms.What you'll hear in this episode:Revenue alone does not equal business valueBuyers look for systems, leadership, and clean financialsA business dependent on the owner has limited valueProfitability and predictability matter more than growthExit planning should start years before you plan to sellStrong businesses are built to run without the ownerResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your...

Today, host Dave Sullivan dives into the marketing challenges that roofing contractors deal with every day. He really stresses the importance of transparency and actually understanding where your marketing dollars are going. Dave shares some real-life lessons from his coaching clients, pointing out why it's crucial to track key metrics, pre-qualify your leads, and make sure your sales and marketing teams are working together. He also gives some super practical tips on how to audit your marketing agency, set the right KPIs, and use tools like Proline CRM to see what's actually working. Dave encourages contractors to focus on booking appointments, building a strong sales team, and joining mastermind groups for extra support. It's all about helping you grow a profitable roofing business, without all the stress!What you'll hear in this episode:Importance of marketing for roofing contractors and common challenges facedInsights into a client's struggles with marketing despite high spendingThe three critical components of a roofing business: selling work, doing work, and keeping scoreNecessity of understanding financial metrics and key performance indicators (KPIs)Issues with transparency and clarity in marketing expenditures and resultsThe significance of pre-qualifying leads and tracking conversion ratesRecommendations for effective marketing strategies and budget allocationRole of independent audits to assess marketing effectiveness and agency performanceThe need for a solid sales process to convert leads into customersEmphasis on continuous improvement, tracking, and accountability in marketing and sales effortsResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Today, Dave Sullivan sits down with Scott Tebay, a fellow roofing business owner and a voice behind Roofer2Roofer podcast, for a real, no-nonsense chat about what it really takes to run a successful roofing company without losing your sanity. Scott opens up about his own journey, from chasing nonstop growth to building a business that actually fits his life. He gets honest about why he's wary of private equity, and why having a loyal team matters so much.You'll hear them swap stories and tips on everything from rebranding and grassroots marketing to making the most of virtual assistants, tracking the right numbers, and leading with authenticity. If you're a contractor looking for practical advice on growing your business sustainably, while still having a life, this episode is packed with insights you can actually use. Don't miss it!What you'll hear in this episode:Strategies for growing a roofing business and increasing profitabilityBalancing work and family life as a roofing contractorThe impact of private equity on the roofing industry and business ownershipImportance of defining personal success and creating a roadmap to achieve itEffective marketing strategies, including organic lead generation and community engagementThe role of virtual assistants in streamlining business operationsKey performance indicators (KPIs) for monitoring business health and profitabilitySignificance of maintaining a strong team and company cultureInsights on rebranding and its potential risks and rewardsChallenges and considerations of managing repairs versus full roof replacementsResources:Connect with Scott!Website, Email, and the Small Town Roofer PodcastConnect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Send us a textReady to stop chasing topline and start building a business that lasts? We sit down with Dave Sullivan—third-generation contractor, founder of The Roofer Show, and coach to growth-minded owners—to unpack how real progress comes from balancing three essentials: selling work, doing work, and keeping score. If your company leans too hard on one leg, you feel it in missed deadlines, thin margins, and constant cash stress.We walk through practical ways to get your foundation right, from clean bookkeeping and job costing to pricing for profit and forecasting cash. Dave explains why high growth without margin is a cash bonfire, how to align marketing throttle with production capacity, and what weekly numbers actually matter. For leaders stuck at $2–5M in revenue, we outline the diagnostic steps to get unstuck: rebalance your stool, document core processes, and either learn the skills you lack or hire well to fill them.Brand and culture take center stage too. A distinctive, authentic brand doesn't just win attention—it magnets quality customers and recruits great people. When your team loves where they work, they become your best recruiters, compounding capacity. We get specific about defining your ideal customer, avoiding generic “roof logo” branding, and using a one-page business plan to keep everyone focused on the same mountaintop. Whether you're fighting for early survival or steering a mature company, the path is the same: clarity, discipline, and leadership.Tune in for candid stories, concrete tactics, and free tools like Dave's one-page plan and roofing success audit. If you're serious about profitable growth, better culture, and a brand that works as hard as you do, hit play, subscribe, and share this with a contractor who needs it. Then tell us: which leg of your stool needs work today?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

In this episode of "The Roofer Show," host Dave Sullivan interviews Jon Starry, owner of Steadfast Roofing in Tampa Bay, FL. Jon shares his journey from IT to roofing, highlighting the company's rapid growth, the importance of in-house crews for consistent quality, and leveraging technology like CRM systems and virtual assistants. He discusses effective lead generation, job costing, and building a strong company culture. Jon also offers practical advice on cash flow management, sales incentives, and continuous learning, providing valuable insights for contractors aiming to grow and improve their roofing businesses. Tune in to hear more!What you'll hear in this episode:Transition from IT to the roofing industryImportance of customer service in business growthLead generation strategies and techniquesBuilding a strong online presence and utilizing SEOSignificance of having a robust CRM systemManaging cash flow and financial planningTracking key performance indicators (KPIs) for marketing effectivenessCreating a positive company culture to retain talentImplementing effective project management and communication strategiesEmphasizing quality control and consistency in work standardsResources:Steadfast RoofingConnect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Today, Dave Sullivan chats with Matt Tyner, who's the VP of Marketing at Bone Dry Roofing. They dive into what really works when it comes to marketing for roofing contractors. Matt talks about how to find the right balance between digital and traditional advertising, why building a trustworthy brand matters, and which metrics are actually worth tracking. He also explains how marketing and operations can work hand-in-hand. Plus, Matt shares why getting involved in your community and focusing on real human connections, rather than just relying on AI, can make a big difference in customer service. You'll hear plenty of practical tips for growing your business in a sustainable way. If you're a contractor looking to boost profits, run things more smoothly, and build strong relationships with your customers, this episode is packed with useful advice.What you'll hear in this episode:Importance of effective lead capture and management for roofing contractorsDifferences in marketing strategies between HVAC and roofing industriesSignificance of brand building and community involvement in marketingThe role of traditional advertising channels (TV, billboards) in enhancing brand awarenessNecessity of tracking key performance indicators (KPIs) for marketing effectivenessImpact of customer experience and trust on lead conversion and retentionEvolving role of AI in marketing and customer interactions within the roofing industryStrategies for nurturing leads and maintaining customer relationships over timeThe challenges of marketing for multi-location roofing companies and the need for localized contentConsistent processes in soliciting customer reviews and optimizing SEOResources:Connect with Matt!Bonedry.comLinkedInmatttyner@bonedry.comConnect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

It's the latest episode of The Masked Man arc on the SCTM as Hulk Hogan, Sting, and Dave Sullivan team up against the 3 Faces of Fear in a six-man tag team main event ref'd by Mr. T in a nightgown. We also see a return match between Pretty Wonderful and Stars and Stripes for the WCW Tag Titles and a hoss fight between Dustin Rhodes and Vader! We also learn from Bobby Heenan how devastating the sleeper hold can be!

Today, Dave Sullivan explores why having a solid business plan is essential for roofing contractors. He discusses the importance of knowing where your business is headed and the reasons behind your goals. He also talks about the key role financial statements and cash flow management play in running a successful business. Plus, he mentions a handy free resource—a "one-page business plan" that you can grab from his website. If you want to write a strong business plan, Dave will give you what you need to get it done, so tune in!What you'll hear in this episode:Importance of a well-rounded business plan for roofing contractorsUnderstanding the destination and "why" behind the businessSignificance of financial statements and cash flow managementCommon pitfalls faced by contractors in financial managementDevelopment of a mentoring program for ongoing support and accountabilityEight essential steps to building a solid business planImportance of customer service and operational efficiencyIntroduction of a free resource: the "one-page business plan"Emphasis on tracking key performance indicators (KPIs)Planning for long-term goals and exit strategies in businessResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

Today, host Dave Sullivan speaks with Chris Diroll from SMA Support to discuss the real-world challenges that roofing contractors face with CRM systems. They dive into some of the most common issues, like messy data entry, missed follow-ups, and swap tips on how to clean up your data, switch from one CRM to another, and automate your lead management. Chris really drives home how crucial it is to follow up quickly and communicate well, while Dave talks about why having someone dedicated to managing your CRM can make all the difference. Together, they share practical advice to help contractors get the most out of their CRMs, boost sales, strengthen customer relationships, and grow their businesses. Tune in!What you'll hear in this episode:Importance of Customer Relationship Management (CRM) systems for roofing contractorsCommon challenges contractors face with CRM toolsThe significance of proper CRM setup and data management for business growthRole of data migration and cleanup in optimizing CRM usageBenefits of human and automated phone answering services for lead captureStrategies for effective follow-up with leads and past customersImportance of maintaining clean and organized data within the CRMUtilizing CRM data to identify additional sales opportunities and improve marketing strategiesThe concept of "rehash" and its role in converting open leads into salesRecommendations for integrating various software tools to streamline workflows and enhance lead managementResources:Connect with Chris Diroll!SMA WebsiteBook a Call! To get a business process audit, click here.Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

In this episode of The Roofer Show, host Dave Sullivan is joined once again by Ryan Groth from Sales Transformation Group. They dive into how roofing contractors can actually make more money, not by just chasing after more leads, but by getting better at turning those leads into real jobs. Dave and Ryan chat about what it takes to build a strong sales team, why having a clear sales process matters, and how setting up accountability and clear KPIs can make a big difference. Ryan also shares some great tips for handling sales when business is slow, how to use technology to your advantage, and why fractional sales management might be worth considering. If you're a contractor looking for practical ways to grow your business, run things more smoothly, and build a sales team that really performs, you'll find plenty of useful advice in this episode.What you'll hear in this episode:Converting existing leads versus generating more leads for roofing contractorsStrategies for building effective sales teams within roofing businessesThe importance of implementing structured sales processes and accountability measuresUtilizing technology and AI to enhance lead response and booking efficiencyHaving a consultative, question-based sales approach to improve customer engagementTracking key performance indicators (KPIs) to measure sales effectiveness and drive accountabilityRole of referrals and self-generated leads in achieving higher conversion ratesPlanning and strategizing for slower sales seasons to maintain business momentumNecessity of creating systems that allow business owners to step back from daily operationsOngoing training and coaching for sales teams to foster growth and performance improvementResources:Connect with Ryan Groth and the Sales Transformation GroupWebsite Book a Call!Sales Athlete podcastLinkedInYouTubeConnect with Dave!Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the...

Today, Dave Sullivan speaks with Joe Hughes from Contractor Dynamics to discuss what really works in marketing for roofing contractors. Joe shares down-to-earth advice on how to get your name out there, why it's smart to zero in on your local market, and how to make the most of both digital and old-school marketing. He talks about why it's so important to take charge of your own marketing, keep your customers in the loop, and always keep an eye on what's working. You'll hear some practical ideas, like reaching out to your past clients and making real, relatable videos, to help you find new leads and grow your business. Joe also gives a quick intro to Contractor Dynamics' training programs, which are designed to help roofing companies take control of their marketing for the long haul.What you'll hear in this episode:Marketing strategies for roofing contractorsChallenges in the current digital marketing landscapeImportance of education and ownership in marketing effortsThe role of brand awareness and targeted local marketingEffective use of social media and video content for engagementThe significance of tracking key performance indicators (KPIs)Strategies for nurturing leads and building customer relationshipsThe impact of niching down on marketing effectivenessBalancing online and offline marketing tacticsThe necessity of a comprehensive marketing plan and consistent executionResources:Connect with Joe!Contractor Dynamics: WebsiteConnect with Dave!Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

In this episode of The Roofer Show, host Dave Sullivan draws on his 30+ years in the roofing industry to share some hard-earned wisdom. Instead of just chasing fast growth, Dave stresses how important it is to build a solid business foundation first. He breaks things down with his "three-legged stool" approach: selling the work, doing the job, and keeping score. He points out how easy it is to overlook systems and profitability along the way. Dave gives practical tips for improving your sales process, following up with customers, and making the most of tools like CRMs. Today, Dave encourages contractors to focus on profit, consistency, and accountability, and even invites listeners to check out his mentoring program if they want more help building a sustainable, profitable roofing business.What you'll hear in this episode:The "three-legged stool" concept: selling work, doing work, and keeping scoreRisks of focusing solely on growth without profitabilityNeed for consistent systems, processes, and accountabilityCustomer acquisition cost and improving sales processesStrategies for effective follow-up and customer engagementImportance of financial clarity and tracking key performance indicators (KPIs)Building repeatable systems for sales and productionThe role of mentorship in business successActionable steps for contractors to improve their business operations and profitabilityResources:Connect with DaveFree Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Today, host Dave Sullivan reminds us that it's the fourth quarter, and while most contractors are ready to coast into the holidays, the smart ones are stepping on the gas. Today, we're talking about how to tighten up your numbers, clean up your operations, and build a simple one-page business plan that sets you up for your best year yet. I'll walk you through the process of running a winning roofing business, selling the work, doing the work, and keeping score to finish 2025 strong and hit the ground running in 2026.What you'll hear in this episode:Importance of finishing the fourth quarter strong for business growthNeed for a one-page business plan for the upcoming year (2026)Monthly financial reviews and understanding key performance indicators (KPIs)The significance of consistent marketing and sales effortsImportance of diligent follow-up on open quotes to maximize salesThe "three-legged stool" concept: selling work, doing work, and keeping scoreUtilizing CRM systems for effective lead management and follow-upStrategies for improving job efficiency and maximizing profit marginsImportance of securing customer satisfaction and obtaining positive reviewsPlanning for growth by understanding financial implications and setting clear goalsResources:Connect with DaveFree Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Today, host Dave Sullivan sits down with Remko Bloemhard, the founder of SuppTrax, a company that's changing the game for roofing contractors when it comes to insurance claim supplementing. Remko breaks down what supplementing really means (think: going back to the insurance company for those extra costs that often get missed in the initial estimate) and why it's such a crucial step for contractors who want to ensure they're getting every dollar they deserve.You'll hear Remko explain how the SuppTrax software makes managing these claims way easier, and how it can even sync up with the CRM systems you're already using. Plus, Dave shares some insights about his own mentoring program, designed to help contractors not just grow their businesses, but also boost profits and carve out more free time.If you're a roofing contractor looking to get the most out of your insurance claims and your business, this is one episode you won't want to miss!What you'll hear in this episode:Importance of supplementing in insurance claims for roofing contractorsOverview of the insurance claim supplementing processChallenges faced by contractors in managing insurance claimsDevelopment and features of a specialized supplement management softwareBenefits of faster payment and improved cash flow through supplementingIntegration of supplement management with existing CRM systemsStrategies for contractors to maximize insurance claim payoutsThe role of inside sales support in enhancing contractor operationsPersonal anecdotes and insights from industry experiencesResources available for contractors to improve their business practices and supplementing capabilitiesResources:Connect with RemkoInfo@supptrax.com(937) 869-1536www.supptrax.comFacebookConnect with DaveFree Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Ready to unlock the secrets behind building a multi-million-dollar roofing business? In this episode of The Roofer Show, host Dave Sullivan sits down with entrepreneur Teddy Slack, who's got a wealth of experience in home services and environmental businesses. Teddy gets real about what it takes to grow and sell a thriving company, from mastering your finances to pinpointing the most profitable services and getting creative with your marketing.Dave and Teddy dive into the ups and downs of running a family business, why having solid systems and learning to delegate are game-changers, and how you can set your roofing company apart as you scale up. They also share why business education, finding the right mentors, and making smart moves are absolutely essential if you want to stand out in the crowded roofing industry. Don't miss this episode packed with actionable insights and inspiration for roofers ready to take their business to the next level!What you'll hear in this episode:Strategies for rapid business growth using innovative marketing techniques, such as early pay-per-click (PPC) advertisingChallenges faced in family businesses and personal hardships impacting business decisionsFocusing on core, profitable services rather than spreading too thin across multiple venturesLessons learned from failures, including the significance of understanding financials and cash flow managementBuilding a business that can operate independently of the owner's constant involvementDifferentiation in marketing strategies, with an emphasis on local SEO and content creation over traditional advertisingAccountability and effective management in scaling a businessLead generation, sales strategies, and nurturing customer relationships for repeat business.Importance of continuous education and mentorship in developing business acumen and achieving long-term successResources:Connect with TeddyModern ContractorBiz ScoreFree Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Ready to take your roofing business to the next level? In this episode of The Roofer Show, host Dave Sullivan delves into his “12 Essentials for Roofing Success,” all based on his decades of hands-on experience as a contractor and coach. Dave breaks down the must-know basics, like setting clear business goals, really understanding your numbers, pricing your jobs for profit, and building a sales process that actually works. He'll show you how to get the most out of every project, put systems in place so your business can run without you, and share practical tips, real-life examples, and his favorite tools to make your life easier. Tune in for actionable strategies that'll help you build a profitable, sustainable roofing business that doesn't depend on you being there 24/7!What you'll hear in this episode:Importance of defining business goals and a destination for clarity and directionUnderstanding financial statements, costs, and pricing for informed decision-makingThe significance of charging the right price and avoiding margin cutsBuilding a solid lead flow and sales process before hiring sales representativesMaximizing job value and leveraging neighborhood presence for additional salesImplementing a pre-selling process to increase close rates with prospectsThe necessity of effective communication between sales and production teamsStrategies for stepping away from daily operations to empower team ownershipPlanning for profit rather than just revenue to ensure sustainable growthEstablishing financial reserves to manage cash flow and reduce stress during downturnsResources:Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.