Podcast appearances and mentions of barney waters

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Myron Golden, Barney Waters, Alex Brown, Dr. Anthony Balduzzi, Vince Reed, Nathan Hirsch and David Bayer and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:49) Myron Golden The greatest thing you will ever get to buy with money is to buy back the rest of your life. Remember that time is infinitely more valuable than money. Time is not always money. Don't ever waste your life in pursuit of money. You can work hard but never get lost in the journey of it.   (8:07) Barney Waters There is a huge cultural shift and right now cannot be more perfect to become an entrepreneur. Back then, not many resources were available and there were not many people to ask help from. Fast forward to today, information is readily available to us anywhere. It is the best time to be an entrepreneur.   (12:21) Alex Brown In your business, when you think of a product, remember that a product that solves problems will be the one that is most successful. When you advertise yourself to other people, remember that your selling point should be that it solves problems. Highlight how your customer's life will be better if they use your products. This will ensure you great success.   (18:32) Dr. Anthony Balduzzi Find that one blockbuster product that is most relevant to your first big win in your customer journey. Focus on that and make it sure they get a good enough experience that you get word of mouth referrals. That is when you know you have traction. After this you can then find out what more your customers need and cater to that.   (25:51) Vince Reed From a social media perspective, content is king. When you drive traffic to your business, think about your avatar first. Who is your ideal customer, who do you want to work with? When you are creating content, figure out what it is that you can put in front of them that would put them in a buying decision.    (30:06) Nathan Hirsch One of the biggest mistakes people make is they are not hiring the right level of freelancers. You cannot hire a basic freelancer and expect them to do big jobs for you. You need an expert to come in to cater to your needs. Either that or you need a really solid working system that is already in place so you can do your work more efficiently.   (34:31) David Bayer Suffering and pain will happen in your journey, It will always be a part of your life whether you want it or not. But if you really want to live a joyful life, you should learn all the skills you need to get out of your painful moments as quickly as you can so that you can continue forward everytime.    Tags: @myrongolden  @barneywaters  @eh.brown  @vincereedlive @yaniksilver  @nathanhirsch99  @davidbayer33

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Myron Golden, Barney Waters, Alex Brown, Dr. Anthony Balduzzi, Vince Reed, Nathan Hirsch and David Bayer and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:49) Myron Golden The greatest thing you will ever get to buy with money is to buy back the rest of your life. Remember that time is infinitely more valuable than money. Time is not always money. Don't ever waste your life in pursuit of money. You can work hard but never get lost in the journey of it.   (8:07) Barney Waters There is a huge cultural shift and right now cannot be more perfect to become an entrepreneur. Back then, not many resources were available and there were not many people to ask help from. Fast forward to today, information is readily available to us anywhere. It is the best time to be an entrepreneur.   (12:21) Alex Brown In your business, when you think of a product, remember that a product that solves problems will be the one that is most successful. When you advertise yourself to other people, remember that your selling point should be that it solves problems. Highlight how your customer's life will be better if they use your products. This will ensure you great success.   (18:32) Dr. Anthony Balduzzi Find that one blockbuster product that is most relevant to your first big win in your customer journey. Focus on that and make it sure they get a good enough experience that you get word of mouth referrals. That is when you know you have traction. After this you can then find out what more your customers need and cater to that.   (25:51) Vince Reed From a social media perspective, content is king. When you drive traffic to your business, think about your avatar first. Who is your ideal customer, who do you want to work with? When you are creating content, figure out what it is that you can put in front of them that would put them in a buying decision.    (30:06) Nathan Hirsch One of the biggest mistakes people make is they are not hiring the right level of freelancers. You cannot hire a basic freelancer and expect them to do big jobs for you. You need an expert to come in to cater to your needs. Either that or you need a really solid working system that is already in place so you can do your work more efficiently.   (34:31) David Bayer Suffering and pain will happen in your journey, It will always be a part of your life whether you want it or not. But if you really want to live a joyful life, you should learn all the skills you need to get out of your painful moments as quickly as you can so that you can continue forward everytime.    Tags: @myrongolden  @barneywaters  @eh.brown  @vincereedlive @yaniksilver  @nathanhirsch99  @davidbayer33

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Myron Golden, Barney Waters, Alex Brown, Dr. Anthony Balduzzi, Vince Reed, Nathan Hirsch and David Bayer and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:49) Myron Golden The greatest thing you will ever get to buy with money is to buy back the rest of your life. Remember that time is infinitely more valuable than money. Time is not always money. Don't ever waste your life in pursuit of money. You can work hard but never get lost in the journey of it.   (8:07) Barney Waters There is a huge cultural shift and right now cannot be more perfect to become an entrepreneur. Back then, not many resources were available and there were not many people to ask help from. Fast forward to today, information is readily available to us anywhere. It is the best time to be an entrepreneur.   (12:21) Alex Brown In your business, when you think of a product, remember that a product that solves problems will be the one that is most successful. When you advertise yourself to other people, remember that your selling point should be that it solves problems. Highlight how your customer's life will be better if they use your products. This will ensure you great success.   (18:32) Dr. Anthony Balduzzi Find that one blockbuster product that is most relevant to your first big win in your customer journey. Focus on that and make it sure they get a good enough experience that you get word of mouth referrals. That is when you know you have traction. After this you can then find out what more your customers need and cater to that.   (25:51) Vince Reed From a social media perspective, content is king. When you drive traffic to your business, think about your avatar first. Who is your ideal customer, who do you want to work with? When you are creating content, figure out what it is that you can put in front of them that would put them in a buying decision.    (30:06) Nathan Hirsch One of the biggest mistakes people make is they are not hiring the right level of freelancers. You cannot hire a basic freelancer and expect them to do big jobs for you. You need an expert to come in to cater to your needs. Either that or you need a really solid working system that is already in place so you can do your work more efficiently.   (34:31) David Bayer Suffering and pain will happen in your journey, It will always be a part of your life whether you want it or not. But if you really want to live a joyful life, you should learn all the skills you need to get out of your painful moments as quickly as you can so that you can continue forward everytime.    Tags: @myrongolden  @barneywaters  @eh.brown  @vincereedlive @yaniksilver  @nathanhirsch99  @davidbayer33

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Myron Golden, Barney Waters, Alex Brown, Dr. Anthony Balduzzi, Vince Reed, Nathan Hirsch and David Bayer and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:49) Myron Golden The greatest thing you will ever get to buy with money is to buy back the rest of your life. Remember that time is infinitely more valuable than money. Time is not always money. Don't ever waste your life in pursuit of money. You can work hard but never get lost in the journey of it.   (8:07) Barney Waters There is a huge cultural shift and right now cannot be more perfect to become an entrepreneur. Back then, not many resources were available and there were not many people to ask help from. Fast forward to today, information is readily available to us anywhere. It is the best time to be an entrepreneur.   (12:21) Alex Brown In your business, when you think of a product, remember that a product that solves problems will be the one that is most successful. When you advertise yourself to other people, remember that your selling point should be that it solves problems. Highlight how your customer's life will be better if they use your products. This will ensure you great success.   (18:32) Dr. Anthony Balduzzi Find that one blockbuster product that is most relevant to your first big win in your customer journey. Focus on that and make it sure they get a good enough experience that you get word of mouth referrals. That is when you know you have traction. After this you can then find out what more your customers need and cater to that.   (25:51) Vince Reed From a social media perspective, content is king. When you drive traffic to your business, think about your avatar first. Who is your ideal customer, who do you want to work with? When you are creating content, figure out what it is that you can put in front of them that would put them in a buying decision.    (30:06) Nathan Hirsch One of the biggest mistakes people make is they are not hiring the right level of freelancers. You cannot hire a basic freelancer and expect them to do big jobs for you. You need an expert to come in to cater to your needs. Either that or you need a really solid working system that is already in place so you can do your work more efficiently.   (34:31) David Bayer Suffering and pain will happen in your journey, It will always be a part of your life whether you want it or not. But if you really want to live a joyful life, you should learn all the skills you need to get out of your painful moments as quickly as you can so that you can continue forward everytime.    Tags: @myrongolden  @barneywaters  @eh.brown  @vincereedlive @yaniksilver  @nathanhirsch99  @davidbayer33

If maybe this is the first you've heard, I made a shoe. It's called The Creator and it's available in limited quantities now. The opportunity to collaborate with KSWISS was a dream come true. In this episode I talk with KSWISS President, Barney Waters, about the creative entrepreneur journey. I share a few insights including what it takes to build confidence, how we are curators and creators of our own lives, and the implications of small daily choices on the overall life we lead. If you're hoping to snag a pair of shoes, go to KSWISS.com/chasejarvis before they're gone! Enjoy! --- Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world's top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.

How did Gary Vaynerchuk get his own shoe? K-Swiss President, Barney Waters drops by the show to talk about that AND how you can create your own opportunity by doing a few specific things! This episode is packed with loads of motivational, practical, and educational content mixed with a ton of laughs and even better […]

In this episode of K-Swiss Live, Global Marketing Director Gabriella Gomez joins Omar as this week's co-host. They talk about the recent Black Voices Podcast Episode, give fan shout outs, and touch on all new the North Court sneaker.   Black Voices started out as a 5 part series hosted by K-Swiss President, Barney Waters, and has gained popularity with the community. Gabriella and Omar talk about the recent episode with former NFL Superbowl Champ Ryan Mundy and how he's transitioned into entrepreneurship.    Omar and Gabriella shout out some of you that are posting and tagging K-Swiss.    Lastly, they talk about the North Court, a modern retro sneaker that gives you a look into what we have instore for 2021.  Keep up with the latest on Twitter and follow us on Instagram for the visual, make sure you follow us @kswiss.   Hosts: @omarprestwich @gabriellag0mez

We're proud to introduce "Black Voices", a five-episode podcast series where we will interview notable people from our community. We'll hear their experiences and thoughts on the current racial unrest and the best way forward.   In this episode, we welcome entrepreneur, NBA, Hollywood, and MLB stylist Brandon Williams. Coming from the east coast, Brandon has built a career of his style, friends, and positive actions.   Brandon and Barney discuss NBA player's fashion style and it’s evolution from being hip hop influenced style, in the 2000s, to a new era of high-end sports fashion. Brandon shares his upbringing and lessons from his parents that shaped his positive way of thinking. He also shares his humble Los Angles beginnings along with events that took place to put him in the right hustle mindset to succeed.   Lastly, Brandon and Barney talk about the current climate in culture and how we can all improve and be better educated.   Hosted by Barney Waters.

We're proud to introduce "Black Voices", a five-episode podcast series where we will interview notable people from our community. We'll hear their experiences and thoughts on the current racial unrest and the best way forward. In this episode, we welcome craft beer entrepreneurs, Beny Ashburn and Teo Hunter.  Barney, Beny, and Teo talk in detail about the current climate and what we can do to better educate ourselves. “Change happens when everyone is held accountable". - Benny  Beny and Teo share their brand positioning on how they bring culture to the craft beer industry. They also share their business origin story, the struggles they have faced as a startup, why they are focused on the community over everything, and the importance of sticking to your dreams. They have been named the new face of "Craft Beer" by Times Magazine.  Hosted by K-Swiss President, Barney Waters. 

We're proud to introduce "Black Voices", a five-episode podcast series where we will interview notable people from our community. We'll hear their experiences and thoughts on the current racial unrest and the best way forward.   On this second episode, we welcome fashion stylist to many of the biggest names in hip-hop music culture and named The Princess of Fashion, Mike B. Mike and Barney discuss current events and why it is different this time. They discuss business, culture in music and fashion, as well as the importance of making real change for the future.    Hosted by K-Swiss President, Barney Waters. 

We're proud to introduce "Black Voices", a five episode podcast series where we will interview notable people from our community. We'll hear their experiences and thoughts on the current racial unrest and the best way forward.   Today's episode is with young entrepreneurs, Donye Taylor and Raymond Smith. They are Co-founders of The Digital Footprint, a millennial lead marketing agency. On this episode Donye and Raymond talk about the struggles of growing up and trying to fit into the "norm", they share about not what it means to take a creative path, and how being true to yourself has never been more important than now.    Hosted by K-Swiss President, Barney Waters. 

Ian Farrar LIVE streamed a conversation from the UK with LA based Barney Waters. Barney is the President of K-Swiss, the American athletic shoe brand based in downtown Los Angeles. The interview discussed;- Offers as a result of the decline in retail during Covid-19 Seasonal stock Barneys carer path Changes of ownership Sporting brand ambassadors Dominance and the need for a niche Youth idols, musicians and rappers Focussing on the entrepreneur Workplace outfits Company transparency Connecting with customers Personalising your brand What do you look for in an employee The number one thing you do for a great culture Mentorship Overly Communicating Kenny powers viral campaign What makes a successful marketing campaign strategy How to target a heritage brand Entrepreneurship is a mindset Company Book Club Female Entrepreneurs Leaving your competitors size against them… the Judo Principle The original video can be watched again on the respective social media platforms. Industry Angel Twitter Industry Angel Website Podcast Sponsors;- Far North Sales & Marketing Carpeway

Full episode recording can be found here ->> https://www.youtube.com/watch?v=vKFqcyOUxuM&t=2022s

On this episode of K-Swiss Live, Omar welcomes Mason Tompkins K-Swiss videographer as a co-host. They converse about a recent team-building activity and the importance of it, having a voice on TiKTok, mental philosophy, and hitting 100k on Instagram.     Every quarter HQ has a town hall meeting where the company gets updated on everything happening in all regions. This meeting was focused on culture and team building. It’s important to work with people from other departments to problem solve and learn from each other. The key learning from this activity was problem-solving as a team, asking questions, and executing the problem faster and more efficient.   Everyone has a voice and something to give the world. Mason is currently building his TikTok account around his life philosophy. On a platform where most people think it’s kids, dancing videos, etc, Mason has found that people on that platform are also interested in his life advice. If you want to be seen by more people and grow an audience, produce more content that you’re interested in.   “Waste no more time arguing what a good man should be, and be one” – Marcus Aurelius. On the topic of personal branding, Omar and Mason share personal life philosophies. No one knows you better than you know yourself, you know your values, you know what you want to achieve, and if you constantly work on being the hero of your own life, things will improve.     Lastly, community is the main reason the team produces podcasts, vlogs, and engages with people on all platforms. Instagram is about to hit 100k! There will be a fun giveaway, so be on the lookout for the 100k post.     Show us love by leaving a review and rating the show! Let us know what you’d like to hear us talk about next.     Listen to all our past episodes: https://kswiss.com/pages/kswiss-radio Connect with us on Instagram: https://instagram.com/kswiss Show produced by Christian (XIAN) Williams. https://www.instagram.com/xianmusic/ Hosted by Omar Prestwich: https://www.instagram.com/omarprestwich/ Hosted by Barney Waters: https://www.instagram.com/barneywaters/ Filmed by Mason.Lee:  https://www.instagram.com/masonlee.me/

On this episode of K-Swiss Live, Omar and Barney talk about recent collaborations, surrounding yourself around positive people, and the importance of showing up.   Collaborations are a big part of our “Spark Strategy. Just like a fire, you give it enough sparks and soon enough you’ll start a fire. The strategy is to create memorable moments in collaboration with pop culture that result with more sales on classic models. The most recent collaborations are with Breaking Bad “Cooking and Cleaning”, and fashion designer Willy Chavarria.   Entrepreneurship is the new aspiration of youth culture. Last week Barney was a guest speaker at Stacking Growth, hosted by 26-year-old entrepreneur Thomas Ma, where 100 people are invited to network and learn from industry leaders. It is important to surround yourself with positive and motivated people when you are in the journey of entrepreneurship. If you want positive results, live positive and surround yourself with positive motivated people.   We live in a time where everybody thinks they deserve more simply because they showed up to work. There is a difference between showing up and SHOWING UP. Showing up every day, doing your work, and expecting a reward isn’t the same as SHOWING UP, doing great work, and not caring about a reward. “Calm waters don’t make great sailors.” If everything is easy, you don’t learn much, when things are tough you learn a lot, and SHOWING UP when things are tough is how people earn rewards.   Show us love by leaving a review and rating the show! Let us know what you’d like to hear us talk about next.   Listen to all our past episodes: https://kswiss.com/pages/kswiss-radio Connect with us on Instagram: https://instagram.com/kswiss Show produced by Christian (XIAN) Williams. https://www.instagram.com/xianmusic/ Hosted by Omar Prestwich: https://www.instagram.com/omarprestwich/ Hosted by Barney Waters: https://www.instagram.com/barneywaters/ Filmed by Mason.Lee:  https://www.instagram.com/masonlee.me/

On this episode of K-Swiss Live, Omar and Barney converse about Stacking Growth, cheering people on, and putting yourself in uncomfortable situations to improve confidence.   Stacking Growth is an entrepreneur networking event hosted by Thomas Ma, in Los Angeles and New York. Thomas recently came into the office to visit and talk about TiKTok strategy.  Barney says “No one is really off-limits due to social media.  Everyone is reachable” and Thomas coming to the office and presenting his idea is evidence of that. Events like Stacking Growth make connecting with CEOs, executives, and hungry entrepreneurs much easier.   Cheering people on is so important. Too often people gossip about top performers because of jealousy and personal insecurities. When someone is doing amazing things, it should inspire you to do the same. There is power in cheering people on, vs gossiping and bringing people down.   Lastly, they touch on putting yourself in uncomfortable situations to improve confidence. Barney recommends a book he’s reading called “Talk Like TED”. This book is about storytelling and building stories, “Stories are just data with a soul”.   Please show us love by leaving a review and rating the show! Let us know what you’d like to hear us talk about next.   Listen to all our past episodes: https://kswiss.com/pages/kswiss-radio Connect with us on Instagram: https://instagram.com/kswiss Show produced by Christian (XIAN) Williams. https://www.instagram.com/xianmusic/ Hosted by Omar Prestwich: https://www.instagram.com/omarprestwich/ Hosted by Barney Waters: https://www.instagram.com/barneywaters/ Filmed by Mason.Lee:  https://www.instagram.com/masonlee.me/

Inside K-Swiss | Talking sneakers with Lil Jupiterr.   On this episode of the Inside K-Swiss Podcast, Omar welcomes sneakerhead,  tastemaker, and influencer Lil Jupiterr.    Lil Jupiterr talks about the debut of his second sneaker at Almost Con in Japan, his experience there and talks about his first-time experience at Complex Con. Jup explains where the inspiration for his new sneaker comes from and shares how the design inspiration for the new shoes came about.   Lastly, Jupiterr talks about the power of consistency when wanting to build a personal brand on social media. He leaves the listeners with words of positivity and thanks Barney Waters and the K-Swiss team for the opportunity and partnership.   Please show us love by leaving a review and rating the show! Let us know what you’d like to hear us talk about next.   Listen to all our past episodes: https://kswiss.com/pages/kswiss-radio Follow Lil Jupiterr: https://www.instagram.com/liljupiterr/ Follow us on Instagram: https://instagram.com/kswiss Show produced by Christian (XIAN) Williams. https://www.instagram.com/xianmusic/ Filmed by Mason.Lee:  https://www.instagram.com/masonlee.me/

The full hangout here!

On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney's favorite books and how he resurrected the K-Swiss brand to compete with the likes of Nike and Adidas.

BGBS Episode 016: CEOs Wear Sneakers…Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand position around entrepreneurship and brand transparency. Barney has also been Vice President of Marketing for heritage boot brand Palladium, overseeing the brand's global re-launch and all aspects of brand communication. Prior to Palladium Barney was based in Boston as Vice President of Marketing for PUMA North America during the brands explosive growth period. Now based in new offices in DTLA, Barney is originally from London, England and has been in the footwear industry for over 15 years. In this episode we talked about: What sort of fashion Barney was into growing up when it came to clothes, shoes, and music. Barney's early career in the software industry moving into the sneaker business, both in marketing, and his original aspiration, to be a sales person. Barney becoming head of marketing for Puma and later head of marketing for Puma in North America seven years later. What led Barney to move to California and what strategies he implemented to rebuild Palladium. The history of KSWISS and the reasons why the founders designed their sneakers the way they are. What led to Barney becoming the president of KSWISS and the process he took to get there. The importance of timing and fashion trends as indicators to maximize the full market potential. What sort of strategies Barney did to get the KSWISS brand back to relevance. The focus on considering the brand a “tennis specialist” which was a heritage American tennis brand, and the only one in the world. The importance of branding and tips Barney used to change the perception of the KSWISS brand. How Barney got Gary Vee involved with KSWISS and how his involvement turned into a great success. CEOs Wear Sneakers podcast and where the idea for the show came about. The plans for KSWISS future and some of the programs Barney is working on. Quotes: [03:48] “I just love the fact that you're actually sort of the chess player. You're the one who's sort of scheming and calculating and trying to read the market and put together the plan, and I like that.” [17:29] “I could have told a great story about how we're the number one best running shoes for marathons, but if that wasn't what the market was buying, then I have a great story that's irrelevant in terms of selling shoes.” [22:50] “…look, product sales and marketing have to be aligned. In other words, if marketing creates an amazing campaign and gets a ton of eyeballs and then that consumer goes to the mall at the weekend, but there's no case wishings in the stores, then that brand awareness cannot be converted to a sale.” [23:09] “…you've got to be careful that you're not, marketing isn't generating demand. That can't be fulfilled because sales, hasn't been aligned on the plan.” [25:38] “I mean, that's probably one of the things about having an older brand is the good news is that people really like and trust in the longevity of a brand,  that the downside is, you've got this baggage because it's hard to change the perception of that brand because that perception of the brand resides in somebody else's mind, not in yours.” [38:20] “I think these days branding is becoming much more important for companies. I just feel like we always pick our presidents or CEOs from the commercial side, either the CFO or the head of sales and brand is probably the most important thing now because, there's parity in features and functions.” [39:09] “I feel like branding has raised an importance. If you're not a company that is solidifying what your brand stands for and building what your brand stands for and then communicating that, then you're going to be in trouble.” Links Mentioned On Our Show: Gary Vee Dark Cloud Shoes Clouds and Dirt Gary Vee shoes 88 Knit-Clouds and Dirt Shoes CEOs Wear Sneakers Podcast KSWISS Puma Palladium Gary Vee (Vaynerchuck) ‍

BGBS Episode 016: CEOs Wear Sneakers… Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand [...]Read More...

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY === Today on #MakingBank K-Swiss President and comeback extraordinaire Barney Waters joins Josh to chat about turning the sneaker game upside down. In his 3 years at K-Swiss, Barney reinvigorated a fading brand in need of a major revamp. With brands like Nike and Adidas cornering the market on athlete endorsements, copycatting wasn’t an option, so he went back to the drawing board in search of a brand ambassador that spoke to a new generation. In search of a new voice that reflected a rapidly shifting culture, Barney found K-Swiss’ marketing muse in the unexpected (but obviously fantastic) young entrepreneur. With a little help from Gary Vaynerchuk, K-Swiss leaped from irrelevant to the brand of the future CEO. Listen in as he and Josh discuss the incredible journey K-Swiss has taken in the past couple of years and what you can learn from their strategy as well as…  ✔ Why K-Swiss needed a new market lane, and how to know if you do too ✔ What it took to convince the wholesale gatekeepers to buy in with K-Swiss new look ✔ Why they went Direct to Consumer on their relaunch ✔ What App helped them sell thousands of shoes in the first minute of launching ✔ What K-Swiss looks for in entrepreneurs they seek to align with And much more… === ABOUT Josh Felber === As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been:• 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com• Recognized multiple times in the National Who’s Who of Entrepreneurs• Expert guest on NBC, CBS, ABC, and FOX• Keynote Speaker• Host of Making Bank TV ShowI’ve helped my clients achieve:• Business growth from 6 to 7 figures & doubled revenues in as short as 6 months• Sales growth in 25% within 3 months using online and digital marketing• Go from 0 to $30 Million company valuation in 9 yearsGet daily Success Tips on FB: www.FB.com/JoshFelber10x Meet Josh at his WEBSITE: bit.ly/JoshFelber Read Josh’s BLOG on: bit.ly/JoshF_BLOG Follow Josh on TWITTER: bit.ly/JoshF_TWITTER Follow Josh on LINKEDIN: bit.ly/JoshF_LINKEDIN

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY === Today on #MakingBank K-Swiss President and comeback extraordinaire Barney Waters joins Josh to chat about turning the sneaker game upside down. In his 3 years at K-Swiss, Barney reinvigorated a fading brand in need of a major revamp. With brands like Nike and Adidas cornering the market on athlete endorsements, copycatting wasn’t an option, so he went back to the drawing board in search of a brand ambassador that spoke to a new generation. In search of a new voice that reflected a rapidly shifting culture, Barney found K-Swiss’ marketing muse in the unexpected (but obviously fantastic) young entrepreneur. With a little help from Gary Vaynerchuk, K-Swiss leaped from irrelevant to the brand of the future CEO. Listen in as he and Josh discuss the incredible journey K-Swiss has taken in the past couple of years and what you can learn from their strategy as well as…  ✔ Why K-Swiss needed a new market lane, and how to know if you do too ✔ What it took to convince the wholesale gatekeepers to buy in with K-Swiss new look ✔ Why they went Direct to Consumer on their relaunch ✔ What App helped them sell thousands of shoes in the first minute of launching ✔ What K-Swiss looks for in entrepreneurs they seek to align with And much more… === ABOUT Josh Felber === As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been:• 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com• Recognized multiple times in the National Who’s Who of Entrepreneurs• Expert guest on NBC, CBS, ABC, and FOX• Keynote Speaker• Host of Making Bank TV ShowI’ve helped my clients achieve:• Business growth from 6 to 7 figures & doubled revenues in as short as 6 months• Sales growth in 25% within 3 months using online and digital marketing• Go from 0 to $30 Million company valuation in 9 yearsGet daily Success Tips on FB: www.FB.com/JoshFelber10x Meet Josh at his WEBSITE: bit.ly/JoshFelber Read Josh’s BLOG on: bit.ly/JoshF_BLOG Follow Josh on TWITTER: bit.ly/JoshF_TWITTER Follow Josh on LINKEDIN: bit.ly/JoshF_LINKEDIN

Last week Stop Writing Alone’s host, Nicole Rivera, had the opportunity to go to Cathy Heller’s workshop Dreamtopia 2019. In this week’s episodes she shares words of wisdom applicable to writers from Cathy Heller, Andy J. Pizza, Lili Pettit, Jennifer Cohen, Amber Rae, Delanie Fischer, Jeff Goins, Heidi Stevens, Saul Blinkoff, and Barney Waters! She also shares call ins from fellow attendees who share their big takeaways and passion projects with listeners.   Mentioned in this episode:   Buy Nicole a coffee (AKA support the podcast!) https://ko-fi.com/stopwritingalone Dreamtopia Workshop 2019: https://cathy-heller.teachable.com/p/live-event   Cathy Heller Don’t Keep Your Day Job: https://www.dontkeepyourdayjob.com/ Andy J. Pizza: https://www.andyjpizza.com/ Lili Pettit Clutter Healing: https://clutterhealing.com/ Jennifer Cohen: https://jennifercohen.com/ Amber Rae: https://www.amberrae.com/ Delanie Fischer: https://www.delaniefischer.com/ Jeff Goins: https://goinswriter.com/ Heidi Stevens: https://heidistevens.co/ Saul Blinkoff: http://www.saulblinkoff.com/ Barney Waters: https://www.linkedin.com/in/barney-waters-a31636   Dreamtopian Call-Ins: Emily Harman emilydh9@gmail.com https://www.instagram.com/onwardpodcast/ https://www.facebook.com/Onward-Podcast-306155260100368/ Beth Goedelman https://www.instagram.com/bethsbestielife/ https://www.bethsbestielife.com/ Jennifer Cho Salaff http://jenniferchosalaff.com/ Lindsay https://www.instagram.com/sensiblespiral/ https://www.sensispiral.com/ Jamie Feinberg https://rossandjamieadventure.com/ https://insearchofascoop.com/ https://tinyvillagemusic.com/ Kelly Abanda https://www.instagram.com/beautifullylostandfound/ https://www.facebook.com/kelly.abanda https://www.facebook.com/DesignYourDetour/ https://www.instagram.com/designyourdetour/ Tisha Stroud https://www.instagram.com/letterbliss/ https://www.instagram.com/redheadsaidproductions/ Rebecca Flott Arts https://www.facebook.com/RebecaflottArts/ http://www.rebecaflottarts.com/   Places to connect to the STOP WRITING ALONE community and introduce yourself: Stop Writing Alone FB Page: https://www.facebook.com/stopwritingalone/ Join the Stop Writing Alone with Nicole Rivera FB Group: https://www.facebook.com/groups/2205774733034348/ Stop Writing Alone website: https://stopwritingalone.com/ Join the Stop Writing Alone email list: https://mailchi.mp/fcbe414431f5/tawgiveaway Nicole’s Instagram (be prepared for lots of #momlife exposure!): https://www.instagram.com/nv_rivera/ Nicole’s Twitter: https://twitter.com/nv_rivera The Stop Writing Alone voice number (call to introduce yourself!): (646) 907-9607   The EVERYONE CAN PODCAST crew. Here’s a list of podcasts made by my classmates coming out of Cathy Heller’s ECP course. This is one inspiring, creative, and informative bunch: The Soul Mammas Podcast https://itunes.apple.com/us/podcast/the-soul-mammas-podcast/id1393133041?mt=2&fbclid=IwAR1tjUxnEcrG1q_5m35ZzCduaS4fZJT2cYHl53CaWevMuRlcuvxBI6AFb3s How in the HELL Did I Get Here? https://itunes.apple.com/us/podcast/how-in-the-hell-did-i-get-here-the-podcast/id1448137091?mt=2&fbclid=IwAR2GyOaw93q3IplQLaF3_GZyzbgwEoxZFzB-uNQAoThKKghAKKCrVKYYohQ Creativity School https://itunes.apple.com/us/podcast/creativity-school/id1447571085?fbclid=IwAR28GwcZ9Tu81dH7aLtxFoX68-yYEisH3socPrcjmbN0Xk-YY3REgQ9L1Fc The Ready Pause Go Career https://itunes.apple.com/us/podcast/the-ready-pause-go-career/id1446761976?mt=2&fbclid=IwAR0GXU0O9TjFUcpTTIx_qfypkV1oizQwE_nBjD8hAW4G7x6PXq9PYwgs5IY Food Tribe https://itunes.apple.com/gb/podcast/food-tribe/id1440417232?mt=2&fbclid=IwAR0dADVs36_TgBDzSHIBmFB5JhY6wgag9RpnaX5B8NWjVvB1QTB7Cz5tkjU The DaddyBe Podcast https://itunes.apple.com/us/podcast/the-daddybe-podcast/id1447237794?mt=2&fbclid=IwAR1wUDvNi9dl3vvWzuGPlGydgxiU7evJWKYJrjY-cgrfaWRPRF_xsralitU I Have Dreams Dammit! https://itunes.apple.com/us/podcast/i-have-dreams-dammit/id1449508412?fbclid=IwAR0hmiKzF2ABgaqGwQVskxF-OQTV14v9uj1kTlLydvqFvST3kySb76YrKVw Lessons from a Quitter https://itunes.apple.com/us/podcast/lessons-from-a-quitter/id1412305413?mt=2 Do the Damn Thing https://itunes.apple.com/us/podcast/do-the-damn-thing/id1437481006?mt=2 Creative Cravings https://itunes.apple.com/us/podcast/creative-cravings/id1451813556?mt=2&fbclid=IwAR3pbdpDTUdZHiowOls8Ixf03l4XraMUaB4bS66F3b9LQYrBe-p3uA6XpMo Elder & Wiser https://itunes.apple.com/us/podcast/elder-wiser/id1453289708?fbclid=IwAR34ZTDVUcdIcHtt9tA1b67Z-WhmDtzM2GnTC8x4huJaS-YOowi1ij1Od2o Hustle Heartbreaks https://itunes.apple.com/us/podcast/hustle-heartbreaks/id1453207903?fbclid=IwAR2NAhma5OpBfR7P-XjMymAvDJhWVcvnizb5TqjZ5IncJIH4e8U49ai9nh0 Find Your Glee With Dinah G https://itunes.apple.com/us/podcast/find-your-glee-with-dinah-g/id1451375805?mt=2&fbclid=IwAR1_c5kV2wvsaFxwDe7zCMpyx047mtHl4eqskA0rc-FaPoIw-Hi8p84TYH0   And our teacher… Don’t Keep Your Day Job https://itunes.apple.com/us/podcast/dont-keep-your-day-job/id1191831035?mt=2

In today's episode, we're talking to Barney Waters, the President of K-Swiss the comeback athletic shoe brand that recently did a deal with Gary Vaynerchuk to create the first signature shoe line for an entrepreneur… and has been exploding back onto the scene of pop culture.

THANK YOU FOR 100 EPISODES!!! For the 100th anniversary, I wanted to invite Barney as the President of K-Swiss to talk about the Ups and Downs of a cultural brand that has fundamentally impacted my life since I'm 8 years old.K-Swiss is not just a cultural brand to lots of us. It's a brand that has experienced ups and downs. Through a positioning of the market of my audience, which is entrepreneurship and through collaborations with GaryVee for example, K-Swiss is reaching for the moon again. The brand has got lots of awareness the last couple of years and fundamentally lots of credits go to the President behind the brand which is Barney Waters. K-Swiss focuses on the CEOs wearing sneakers. It's supposed to be the brand for the entrepreneurs of the future. How is K-Swiss executing on this powerful idea? Barney will tell us more in the interview. It's been a blast, enjoy! If you like it, please let me a review on iTunes - it would be more than appreciated! :-) SHOWNOTESK-Swiss WebsiteCEOs wear Sneakers Podcast by K-SwissBarney on InstagramBook: The One ThingBook: The Power of NowThank you for listening. Connect with me on Instagram, Twitter and LinkedIn @maxelster. All the best!

On this Episode of The Rise of The Young Podcast Casey Adams sat down with Barney Watters. -Barney is the President of K-Swiss, responsible for all aspects of sales, product and marketing for the brand globally. K-Swiss is one of six lifestyle brands within KSGB, a multi-brand company based in Southern California, and a division of Eland, based in South Korea.-Previously, Chief Marketing Officer at K-Swiss Global brands, overseeing brand strategy, marketing and product for the portfolio of brands including K-Swiss, Palladium, Supra, KR3W and OTZ Shoes. -He's a senior executive with twenty five years of experience in North America, Europe and Asia, currently charged with re-building the K-Swiss brand. Lead the new K-Swiss management team in building company values and culture, organizational strategy, brand strategy, distribution strategy and product line architecture. Oversaw the re-launch of heritage boot brand Palladium, starting from scratch and creating a globally relevant and desirable brand with major momentum and sales of over $100M in just four years. Lead all aspects of marketing for the PUMA brand in North America for seven years, during brand explosion, rapidly creating a twenty five person team managing over $40M in innovative marketing campaigns. Strengths include brand building, communications strategy, organizational structure, building company culture, team leadership, creativity and distribution strategy. Highly motivated and passionate with a strong work ethic, entrepreneurial spirit and a global view. Confident and engaging presenter. In depth knowledge of sports, pop culture, entertainment, music, media and fashion.-Stay up to date with Kswiss: https://kswiss.com-Follow Kswiss on Social media:Instagram: https://instagram.com/kswissYouTube: https://www.youtube.com/user/kswissincTwitter: https://twitter.com/search?q=kswiss&src=typd-Listen to the Kswiss Podcast known as "CEO's Wear Sneakers": https://itunes.apple.com/us/podcast/ceos-wear-sneakers/id1287744648?mt=2-Follow Barney on Instagram: https://instagram.com/barneywatersConnect with Barney on Linked-IN: https://www.linkedin.com/in/barney-waters-a31636/-Listen to the podcast Barney did with Casey at Kswiss: https://www.linkedin.com/pulse/young-people-dont-need-our-career-advice-barney-waters/-Our team here at Build Your Empire is excited to be working with such an amazing company, and we look forward to sharing it with you soon. -Thanks so much for listening. Make sure you subscribe & rate the podcast so that we can continue to impact more people every single day!-Keep building your empire!-#buildyourempire #MOTI

In this episode we talk to Barney Waters, President of K-Swiss. Barney shares the story of K-Swiss' repositioning and the role that GaryVee played in that process. He also shares the biggest challenge of repositioning a brand and how he overcame that challenge. Click here to connect with this guest on LinkedIn.

Subscribe to Unleash Success for weekly strategies for Success! Enter your email at https://www.unleashsuccess.com Barney Waters, President of K-Swiss, Revolutionized the Sneaker Industry when he signed Gary Vaynerchuck aka GaryVee to produce the first signature Entrepreneur Line. Selling out in less than one minute after launching their first shoe, they have now rebuilt their business as the shoe company to outfit CEO's and Entrepreneurs.  In this Episode we breakdown: How K-Swiss Revolutionized the Sneaker industry How Barney pitched GaryVee How to Brand yourself in an overcrowded space How to deal with anxiety and use it as a superpower Being an Entrepreneur vs Intrapreneur and why both can benefit you Connect with Barney Waters! https://www.instagram.com/barneywaters/ https://www.linkedin.com/in/barney-waters-a31636 Tune in to CEO's Wear Sneakers Podcast! https://kswiss.com/pages/kswiss-radio Subscribe to Unleash Success for weekly strategies for Success! Enter your email at https://www.unleashsuccess.com Leave a Review on iTunes and Get a Free Unleash Success T-shirt! http://bit.ly/UnleashSuccessReview Just take a screenshot of your review and email it to me at corey@unleashsuccess.com ***Please note this is giveaway is only available to U.S. residents at this time.  Subscribe to the Podcast at http://www.unleashsuccess.com/podcasts http://bit.ly/UnleashSuccessYoutube Connect with Corey Corpodian! www.facebook.com/CoreyCorpodian/ www.instagram.com/coreycorpodian/  

Barney Waters ~ CEO of K-Swiss Shoe Company ~ Current Series ~ 100 Interviews with 100 Major Influencers We are five podcasts into our new ‘100 Major Influencer' series and I have to tell you I am really inspired by our guest today! Recently, I was introduced to the CEO of K-Swiss shoe and apparel company Barney Waters.  Barney agreed to come on the show and I am very glad he did. Barney and K-Swiss are taking their marketing strategy to a completely different level that I have never seen before. They are focusing on making ‘the shoe' for CEOs and entrepreneurs. I have to be honest, at first, I was a bit taken back by the strategy, but after talking to Barney and learning more about their purpose and focus I am completely on board with what they are doing. In fact, during the show, I thought to myself a few times...I have to get me a pair of those shoes!.  K-Swiss is using influencer marketing for new and young hip CEO's and entrepreneurs to promote and they have even created a very unique partnership with the legendary Gary Vaynerchuk and Barney share exactly how that partnership and partnerships with other influencers were created and handled.   06:43: How did Barney Wind Up at K-Swiss 09:01: A Behind the Scenes Snapshot of the Sneaker World 12:43: The Peaks and Troughs of K-Swiss 15:59: Making K-Swiss the Show for the CEO and Entrepreneurial World 19:41: Picking Fights You Can Win in Business 21:31: Recognizing if You're in a Market You Can't Win 24:55: K-Swiss's Influencer Marketing and Establishing a Partnership w/ Gary Vaynerchuk 28:17: Sending a Freezing Cold Email to Gary V and Having Success 29:29: Creating Partnerships w/ High-Profile Partnerships 36:29: Barney on Authenticity & Transparency   Contact Info: https://kswiss.com/ CEO's Wear Sneakers Podcast Social Media: @barneywaters

Barney Waters is the President of K-Swiss, responsible for all aspects of sales, product and marketing for the global K-Swiss brand, and Omar Prestwich is a community manager. Together, they field audience questions regarding sneakers, business, branding, and entrepreneurship. In this episode, Barney speaks to K-Swiss’ efforts to be brand transparent and the belief that companies need to allow consumers inside in order to foster and grow brand loyalty. Barney and Omar discuss how K-Swiss has differentiated its brand to that of the sneaker for the hustler, the brand builder, the CEO, and the entrepreneur. In this new effort, K-Swiss has collaborated with bold entrepreneurs who have been disruptors in their respective industries, achieving brilliant results. Barney credits their success to a clear mission statement, a strong ethos, and tangible actions that reflect those statements. Finally, Barney and Omar discuss K-Swiss’ philosophy behind striving to improve daily, even if that improvement is incremental and small at first.

In this special AMA (Ask Me Anything) edition of the CEOs Wear Sneakers podcast, Omar and Kirk field audience questions in a fun and unique style befitting the K-Swiss brand. Kirk is the director of e-commerce for K-Swiss global brands and Omar is a community manager. Together, they make up almost half of the K-Swiss digital marketing team. Throughout the episode, Omar and Kirk discuss K-Swiss’ social media marketing, collaborations that the brand is working on, and how the brand maintains its authentic voice. They talk about what it’s like working for a brand like K-Swiss and how effective leadership and creative contributions from President Barney Waters has been vital to their success. Omar and Kirk speak to the reasons behind K-Swiss’ focus on dreamers, hustlers and other disruptors in the industry. Finally, they talk about the importance of being consistent, present and engaged in social media in order to be successful marketers.

In this episode, Barney Waters and Hommy Diaz welcome to the podcast rapper, entertainer, and entrepreneur, Snow Tha Product. Snow is a self-made, self-taught businesswoman, who successfully launched the company, Product Entertainment in 2007. With a combination of hustle, determination and will to succeed, Snow has built a brand that is both unique and influential, especially with her target audience of young Hispanics. Barney, Hommy and Snow discuss the importance of brands taking a stand for social justice issues. They talk about the Dreamer Movement and its relevance in today’s society. Snow discusses her pride in her heritage, her entrepreneurial spirit, and gives advice for any dreamers out there who wish to make a difference. Finally, in honor of Hispanic Heritage Month, the K-Swiss team announces the launch of their Dreamer Pack shoes as well as a future collaboration with Snow Tha Product.

In this episode, Barney Waters and Hommy Diaz welcome children’s entertainer and YouTube star, Stevin John aka Blippi. Stevin is a creative entrepreneur with a background in brand development and digital marketing who created the character Blippi with the goal of educating children through positive and interactive experiences. With over 5 billion views across YouTube, Amazon, and Kidoodle channels, Blippi has taught millions of children how to count, colors, letters, and much more! The show has been a hit thanks to Blippi’s appeal to children and parents alike. Throughout the episode, Stevin discusses the success of his show, the branding and marketing that went into Blippi, and his favorite Blippi episodes. Stevin also touches on his plans to reach more children on every platform, including television, movies, live shows, and new media. Finally, Hommy announces an exciting new shoe release in collaboration with the K-Swiss and Blippi brands.

As the world changes, it is very important for CEO’s to try new marketing strategies. When Barney Waters became CEO of sneaker company K-Swiss, he was tasked with remaking the brands image. Barney decided to shift away from marketing to aspiring athletes, and instead market to young entrepreneurs. One of the way he did this was by making the podcast “CEO’s wear sneakers,” a show where he would interview young entrepreneurs. On this episode, Harry talks to Barney about what inspired him to make the change of advertising, how the podcast affected his business, and the future Barney wants for his podcast. 01:15 How Harry met Barney at Complex con. 03:15 The story of Barney meeting Gary Reed, who helped Barney bring his company K-Swiss back into cultural relevance. 08:15 The reaction to Barney’s bold plan to market sneakers to entrepreneurs. 12:40 How Barney used the philosophy of Judo to improve his business. 15:00 The profound success of the marketing strategy of the new K-swiss line. 18:30 The makings of a truly great entrepreneur in today’s world. 20:00 How Barney found his way into the Sneaker business. 24:00 People who have taken notice of Barney’s bold new strategy. 28:00 How Barney’s Podcast has led his business forward. 30:00 The biggest surprises that came up in Barney’s podcast. 32:50 Barney’s dream guests for his podcast. 35:00 How barney feels he is understood by his coworkers. Full Show Notes: http://podcastjunkies.com/Barney-Waters-interview★ Support this podcast on Patreon ★

Barney Waters, global brand president of K-Swiss, talks to us about picking a fight you can win, and the new K-Swiss position, focusing on the entrepreneur!

  Every Wednesday experience the unlocking of secrets to success, how to handle the worst and the best life throws at you. Get past The Pretty; the glitz and the glam that many see on social media. The Ugly; the bedrock beginnings and hard times that are difficult that make you question your path. The Grind; the hustle the sleepless nights that no one sees's which develops The G Code's; life lessons which foster Success. Get ready for The G-Code. Unlocking all Go Getta codes to success. Meet Barney Waters, this week featured Go Getta on The G Code Podcast. Listen to episode 64 as ADRI.V The Go Getta talk with K-Swiss Brand President Mr. Bareny Waters. In this episode, Barney Waters shares how he moved from England all the way to the US to Boston and his transition from working in software to sneakers. Barney discussed his role as President, the revamp and the new perspective he is giving K-Swiss and to top it all Barney Waters secret sauces to success!   Listen as he shares his G Codes to success and what is new for the classic brand K-Swiss.   Check out The G-Code Weekly With ADRI.V The Go Getta for a dope motivational message and meetings with featured Go Getta's as they give you the G Codes to Success. Get to know The Pretty, The Ugly, The Grind of Success. Listen to The G-Code Here!  

Barney Waters is the President of K-Swiss, responsible for all aspects of sales, product, and marketing for the brand globally. Barney is a genius in the branding space, and he has completely revitalized and transformed the K-Swiss brand. He also has some awesome advice for any young entrepreneur or hustler who want to run their own brand or business. Previously, Barney was the Chief Marketing Officer for K-Swiss. However, to really make an impact with the brand, he had to take it to the next level: connecting the sales with the branding and storytelling. That’s when things really started to click. The shoe market moves really quickly, so you have to stay ahead of the game to stay competitive; “you can’t follow the formula set by your incumbents.” So instead of looking for rappers and pro athletes to compete with Adidas and Nike, Barney looked towards the entrepreneur space – and Gary V. We’re in a new era of entrepreneurship, characterized by young people like us who want to create and run our own businesses and brands. There’s a massive shift in the aspirations of young people, but one thing hasn’t changed: we still want to look good. Barney capitalized on that opportunity, moving to inspire the outfits of the next generation of entrepreneurs. Gary V was an obvious fit. And so far, this partnership has even exceeded Barney’s expectations – Gary V’s first custom K-Swiss sneaker crashed their website, a second released at the end of February, and there are plans for at least one more custom sneaker this year. There’s a lot more coming in the next year, as K-Swiss continues to make moves in the entrepreneurial space. I’m really excited to see where things go, and I think you’ll see K-Swiss blowing up in 2018. Resources: Connect with Barney: Twitter | Instagram Follow K-Swiss: Instagram | Facebook | Twitter

On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney's favorite books and how he resurrected the K-Swiss brand to compete with the likes of Nike and Adidas.