Podcasts about cat matson

Welcome to the Powerful Content Podcast Episode 154 Speaking with confidence isn't just for the ‘naturals'—it's for anyone who has something to say (which, let's be honest, is all of us). But for so many business owners, the fear of getting it wrong holds them back from showing up, sharing their message, and making the impact they know they're capable of.  And that's what speaking coach Cat Matson is all about. Cat knows what it takes to go from feeling nervous and over-rehearsed to speaking with confidence and ease. In this conversation, she shares how to manage nerves, ditch the script, and create a real connection with your audience—without feeling like you have to ‘perform'.  Mel and Cat chat about:  ✅ Why confidence isn't something you're born with—it's something you build  ✅ How to calm your nerves without overthinking every word  ✅ The dangers of over-scripting (and what to do instead)  ✅ Why speaking isn't about sounding polished—it's about being you  If you've ever held back from speaking because of nerves, self-doubt, or the fear of getting it wrong, this episode is for you.  Episode Breakdown:  00:00 Speaking with confidence  00:55 Welcome to The Powerful Content Podcast  01:55 Acknowledgement of Country  02:12 Kat's journey: From performer to powerful speaker  06:32 Can anyone be a good speaker? (Spoiler: Yes!)  11:29 Using speaking to build authority in your business  18:43 The key to managing nerves and reframing fear  22:48 Why relying on scripts might be holding you back  28:48 How to embrace authenticity when you speak  33:42 Final thoughts and practical takeaways  36:02 Where to connect with Kat    Get to know Cat Matson  Cat Matson is the CEO and Lead Facilitator of Impactful Presenters, empowering business owners and community leaders to speak with confidence, authority, authenticity and impact. A popular and accomplished Speaker, MC and Moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients. Cat describes herself as a 'Mistress-of-all-Trades' having worked in both the private and public sectors, in small and large business and in virtually every industry. She has advised Mayors and CEOs; developed city-shaping strategies; interviewed extraordinary industry leaders from social enterprise to deep tech and everything in between; and helped small business owners understand how to capitalise on the trends of digital transformation and innovation.  She is the host of the Speaking with Confidence with Cat Matson podcast, likes to 'work out loud' so others can learn from her experiences, enjoys her coffees strong and black and her martinis stirred and dirty    Where to find Cat Matson  Facebook: https://www.facebook.com/CatMatson.ImpactCATalyst  Instagram: https://www.instagram.com/catmatson/  Website: https://www.impactfulpresenters.com/  LinkedIn: https://www.linkedin.com/in/catmatson/    Links mentioned in this podcast  Ep 128 Speaking with Confidence with Cat Matson Podcast – Mel Daniels: Crafting content with purpose, passion and profit in mind    Stop Rambling or Losing Your Words and Speak with Clarity, Confidence and IMPACT   (even if you are paralysed by nerves or go mentally blank when put on the spot)  Learn how to gather your thoughts, take people on the journey and hit your key points, every single time you speak.  https://www.impactfulpresenters.com/f/how-to-stop-rambling    If you enjoyed listening to this episode, then you'll also love:  Episode 153 – You are an expert    Episode 150 – Embracing your authentic self    Loved the episode? Leave a review!  Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links I these show notes. I will receive a small compensation if you use these links. There's no extra charge to you, but it helps me create more free content like this podcast, for you. 

You're invited!Register here ➡️ https://vickiedickson.com/live-masterclass-registration for the 3 day LIVE event that will take you from creating content that feels like it's speaking into a black hole to the kind of content that converts to dollars in the bank!***** Have a question for me? ***** Send it here (audio) and you might hear your question answered live on the show! ************ https://www.speakpipe.com/vickiedickson ****************Get on the Content by Design Waitlist NOW → https://vickiedickson.com/waitlistGoal Setting vs Human Design Strategy | Listener Question | Cat Matson 6/2 Manifesting GeneratorIn this episode of Unjaded, Vickie Dickson tackles a burning question from a listener: How do you set goals as a Manifesting Generator if you're not designed to initiate? Vickie breaks down what it truly means to be in response as a Generator type and how you can use your unique human design to set empowering goals in both life and business.Before we get started… my TOP tip for never running out of content ideas is to create content according to your Human Design. How, you may ask? By taking my signature Content by Design course! The next LIVE round kicks off in October. Hop on the waitlist now!

MWH 434 : How To Speak with Impact on Instagram with Cat Matson In this week's episode, I am joined by the wonderful Cat Matson as we dive deep into how to speak with impact especially on Instagram. This episode is for the people who feel like they get tongue tied every time they have to get on video or speak to their audience. It is for anyone who feels like when they speak, they go off on wild tangents or their audience isn't able to follow and keep up, or they just start out wanting to say their message and then they just forget it all and it feels like their word vomiting... If you've ever felt like that, then you are going to love today's episode! LISTEN NOW CAT is the CEO and Lead Facilitator of Impactful Presenters, where she empowers business owners and community leaders to speak with confidence and have authority, authenticity, and impact. How To Speak with Impact on Instagram In this episode, you will hear: Cat's Structures for Impact for collecting your thoughts quickly and landing your message every single time. How to apply Cat's framework on your content creation process on Instagram. Why you should begin with an end goal in mind when creating your message for your audience. I cannot wait for you to send me a DM or if you're a member, come into the Social Method Society and let us know how you applied Cat's framework on your Instagram content and how that went for you! It feels so good to be able to show up with confidence and know that when you speak, your words are landing and people are able to hear your message. Until next week, stay happy in your hustle. ABOUT CAT A popular and accomplished Speaker, MC and Moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients. Cat describes herself as a 'Mistress-of-all-Trades' having worked in both the private and public sectors, in small and large business and in virtually every industry. She has advised Mayors and CEOs; developed city-shaping strategies; interviewed extraordinary industry leaders from social enterprise to deep tech and everything in between; and helped small business owners understand how to capitalise on the trends of digital transformation and innovation. She is the host of the Speaking with Confidence with Cat Matson podcast, likes to 'work out loud' so others can learn from her experiences, enjoys her coffees strong and black and her martinis stirred and dirty. CONNECT WITH CAT Web: www.impactfulpresenters.comInstagram: @catmatsonPodcast: Speaking with Confidence with Cat Matson CONNECT WITH ME Web: www.tracyharris.coFacebook: @mumswithhustleInstagram: @mumswithhustleTwitter: @MumsWithHustleMums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle LOVE THE MUMS WITH HUSTLE PODCAST? Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I'd be extremely grateful if you would review me on iTunes! If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

I'm thrilled to be joined today by Cat Matson, founder and CEO of Impactful Presenters. But just hang on one sec! If you read the word ‘presenters' and thought ‘this might not be for me', think again. In our chat, Cat shares with us the importance of authentic self-expression in various contexts - including our personal interactions with partners, friends, family, children and colleagues. So no, you don't have to be a traditional presenter to get a heap of inspiration from this episode.In our chat you'll hear:Cat's thoughts on what it means to make an impact, and how we know when we're achieving that goalWhat it means to ‘frame up' a position that can truly be received by anotherThe role of self-kindness in communicationThe keys to authenticity (and why that overused word isn't nearly so cringy as you might think)How we navigate fear and vulnerability in communicationAnd so much more.About Cat:Cat Matson is the CEO and Lead Facilitator of Impactful Presenters, empowering business owners and community leaders to speak with confidence, authority, authenticity and impact. A popular and accomplished Speaker, MC and Moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients. Cat describes herself as a 'Mistress-of-all-Trades' having worked in both the private and public sectors, in small and large business and in virtually every industry. She has advised Mayors and CEOs; developed city-shaping strategies; interviewed extraordinary industry leaders from social enterprise to deep tech and everything in between; and helped small business owners understand how to capitalise on the trends of digital transformation and innovation.She is the host of the Speaking with Confidence with Cat Matson podcast, likes to 'work out loud' so others can learn from her experiences, enjoys her coffees strong and black and her martinis stirred and dirty.Connect with Cat:LinkedIn: https://www.linkedin.com/in/catmatson/Facebook: https://www.facebook.com/CatMatson.ImpactCATalystInstagram: https://www.instagram.com/catmatson/Mentioned in this episode:Pub Choir: https://www.pubchoir.com.au/Share your thoughts with me over on Instagram or via my website. Want the video version? Come follow over on YouTube.Let's stay in touch! You can sign up to my newsletter, Simple Shifts to SelfKind Habits, here.Curious about working together? Find all the details here.

Learn how to leverage podcasting to elevate your personal and business brand. Stepping into this episode felt like hopping on a surfboard, ready to ride the massive waves of the podcasting world. Imagine catching that first wave in the quiet of a quarantine hotel room, and then, before you know it, you're out there, making ripples across the globe. It's not just about mastering the art and tech behind the mic; it's about the heartbeat of every story told, the soul behind every voice. From Phoebe Greenacre sharing her inception story during a quarantine in Bali, to Petra Zink discussing the evolution of becoming a trusted authority, this episode uncovers the raw and real moments of starting a podcast. Guests like Angela Henderson and Todd Cochrane reveal the expansive impact of podcasting on personal growth, business opportunities, and the changing dynamics of content consumption. Join me as we peel back the layers of podcasting's influence on both the personal and professional realms, and how it continues to be a powerhouse of opportunity and transformation. Coming up on this episode: [00:02:20] Phoebe Greenacre shares her podcasting journey and its impact on her business and personal growth. [00:03:20] Dave Jackson discusses increasing podcast shareability and audience engagement strategies. [00:07:20] Todd Cochrane talks about the dramatic changes in podcasting since he started and his current projects. [00:09:00]Angela Henderson discusses her podcast's evolution and upcoming rebranding in 2023. [00:011:35 ]Petra Zink explains the concept behind her podcast, 'Trusted Authority', and its focus on technical experts. [00:15:35] Cat Matson shares insights on the challenges and rewards of producing a podcast and maintaining authenticity. [00:16:45] Glen Carlson reflects on pausing his podcast during COVID, the transformation process, and the potential relaunch with a focus on AI and distributed systems. All this and more, on this week's episode of  We Are Podcast. If this is the first episode you've listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what's working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. Stay tuned next week when we talk about Simplifying the complexity of old economy with Callum Laing. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love. Spotify Links for each episode: 319 Phoebe Greenacre - https://open.spotify.com/episode/1Fgx8KzfRtNbI5u6fErAeC?si=47208673fc1c460c 321 Dave Jackson - https://open.spotify.com/episode/74KIB73xcLNV5RFr0rWgzS?si=e16cacf06131433f 322 Todd Cochrane - https://open.spotify.com/episode/1BEdY7pfmvAsvhNrX9Ul4m?si=30c48e47a4f343b2 325 Angela Henderson - https://open.spotify.com/episode/47FV4U2O5t1hNpHH3Qy334?si=7164e0d1fa9a48c7 340 Petra Zink - https://open.spotify.com/episode/71XDWxie8Lxiv7WaorFGdn?si=t02eQIpyRO-tHwiHiMro5A 341 Cat Mason - https://open.spotify.com/episode/33kTkeVgJpiZ2DPkQhooyK?si=61bc1aaa69624c18 342 Glen Carlson - https://open.spotify.com/episode/4cAcYcaUjIgi4gIkCtKxlq?si=1ddadd2b8668497f

We've just celebrated International Women's Day where I was fortunate to be a guest on the Small Business Made Simple Podcast with 15 other amazing women who are all sharing their wisdom, thoughts and feelings around the UN theme for IWD of Count Her In - Invest in Women, Accelerate Progress. Each of us had to answer the questions... In your industry, what would help accelerate progress for women? How could your industry, community or trade invest better or more in women? The answers, the diversity, and the wisdom are so worth your time to listen in. Thank you so so very much to @jenndonovan_ for the opportunity and for the other amazing speakers. Helga Svendsen , @Moushumi Sikand, @Sandra McGuire, @Lizzie Macaulay, Laetitia Andrac , @Annette Rose, @Carolyn Newall, Sabine Christelli , Cat Matson , @Christine Williams, @Jules Brooke, @Claire Wu, @Brook McCarthy and @Jenny Rolfe-Wallace You're all amazing. Happy International Women's Day 2024 and Happy listening!

Hello and welcome to Episode 205 of the People Powered Business Podcast!In today's episode we are answering a loyal listeners question.Each month I will be answering a question from one of our listeners as part of our ask me anything series. Today's question comes from Cat Matson of Impactful Presenters.Cat's question is:I'd like to know how to craft position descriptions for virtual team members. I find myself thinking 'I need some help, and I want them to be virtual', and then I go down the path of 'what can a VA do', rather than crafting a PD (or a set of PDs) that articulate what I want. I think this is a great question and one that many business owners wrangle with as they grow their teams.Today I share the problem with the term ‘VA' and how it's messed up our thinking somewhat.I also discuss the similarly between virtual and in person team, but the difference between an employee and a contractor. For a deep dive on that topic check out Episode 77 – When is a Contractor not a Contractor:https://www.peoplepoweredbusiness.com.au/blog/When-Is-a-Contractor-Not-a-ContractorFinally, I discuss the fact that the same principles still apply, when crafting position descriptions for virtual team members. I highly recommend in the first instance re visiting the Clean Slate Exercise in episode 22:https://www.peoplepoweredbusiness.com.au/blog/clean-stateAnd the core elements of all great position descriptions as discussed in Episode 7:https://www.peoplepoweredbusiness.com.au/blog/Position-Descriptions An InvitationWould you like to connect with other like-minded business owners, leaders and managers experiencing similar situations with their team? Join the discussion inside our free Facebook Group – HR Support for Australian -Businesses.https://www.facebook.com/groups/hrsupportaustralia

In the world of business and leadership, effective communication is a cornerstone of success. To delve into the intricacies of mastering communication skills, I had the privilege of interviewing Cat Matson, a renowned expert in the field. Cat's journey, insights, and strategies offer valuable guidance for individuals and organizations seeking to excel in their communication endeavors. Cat Matson, CEO and Founder of Impactful Presenters, and the former Chief Digital Officer of Brisbane, Australia. “Teaching business owners and community leaders to speak with confidence, clarity, authenticity and IMPACT”. Cat Matson shared invaluable strategies for mastering communication skills. Her expertise extends to practical approaches that can be applied in both personal and professional settings. From overcoming common communication challenges to sharing real-life success stories, Cat provided actionable insights that can elevate anyone's communication game. The conversation concluded with Cat's final thoughts, summarizing key takeaways and offering a glimpse into the future of communication and leadership. **Key Takeaways:** – Cat Matson's journey in communication and leadership. – The significance of effective communication in personal and professional life. – Engage in our Communication Challenge and share your experiences with us! – Practical strategies for mastering communication skills. – Overcoming common communication challenges. – Real-life success stories of improved communication. – Emerging trends and technology's impact on the future of communication and leadership. #CatMatson #impactfulpresenters #speakingwithconfidence ** Thank you for joining me on The Contrast Project Lounge Podcast. Don't miss out on future episodes! Make sure to subscribe to The Contrast Project Lounge Podcast on Spotify for Podcasters and our YouTube channel. or wherever you stream! Read the full blog on our website: https://www.thecontrastproject.tv/ and listen wherever you stream your favorite podcasts. ** Music Tracks by Alex Grohl on Pixabay ** Feel free to LIKE, SHARE AND COMMENT and SMASH the SUBSCRIBE button. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-contrast-project/message Support this podcast: https://podcasters.spotify.com/pod/show/the-contrast-project/support

Hello and welcome to Episode 182 of the People Powered Business Podcast.Today we're talking ‘team meetings'. We all know we need to have them right? Yet so often they feel like a waste of time, or like many members of People Powered HR recently said, they are sick of hearing their own voice in team meetings and wished their teams would participate and engage.So how can we hold meetings that matter, that have impact, that people participate and engage in, and that aren't all about us just talking?To help find the answers I thought I'd get an expert in to chat to us.I'm thrilled to be joined by Cat Matson of Impactful Presenters. Cat is the CEO and Lead Facilitator of Impactful Presenters, empowering business owners and community leaders to speak with confidence, authority, authenticity and impact. A popular and accomplished Speaker, MC and Moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients.As mentioned, Cat also has a free workshop running in September 2023, called Speaking with Impact – I highly recommend checking it out, here is the link to register:And link to the workshop is - https://www.impactfulpresenters.com/live-webinar/speaking-with-impact-workshopseptember-2023/register

Learn how to speak up better and with confidence Speaking with authority and confidence is a skill that can be developed over time with practice and dedication. It involves overcoming the fear of being judged or rejected by others and finding your unique voice and style. Effective speakers understand their audience, tailor their message to their needs, and use storytelling and real-life examples to engage and inspire. They also know how to handle nerves and anxiety, maintain eye contact, and use body language and tone of voice to convey their message. Strong speaking skills can help you build your brand, increase your influence, and advance your career. Join me as I sit down with Cat Matson, founder of Impactful Presenters. Cat is a highly experienced speaker and coach passionate about teaching people how to speak confidently and authentically. In this episode, she shares her expertise on starting a successful podcast, the importance of identifying your target audience and creating killer content that resonates with your listeners. Get ready to learn from the best in the business and take your podcast to the next level. Key takeaways: Effective communication requires authority, confidence, authenticity, and impact Podcasting needs a purpose and strategy to build authority and audience Bulk recording and editing can save time and effort in podcast production Monologues and interviews require different skills and styles of hosting Consider the audience's expectations when incorporating guest interviews into a monologue-style podcast Craft copy for different platforms with SEO and consistent voice to optimize performance Overcoming fear of public speaking involves addressing psychological barriers and building confidence through practice and preparation All this and more, on this week's episode of We Are Podcast. If this is the first episode you've listened to all the way to the end, or if you are a regular, thank you … I love that you are here. Check out our back catalogue on wearepodcast.com, subscribe to the show and give me a review and rating; it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what's working (or not) for us when it comes to using our podcast in the best possible way. For more on that, go to wearepodcast.com/group … it is free. Links: https://www.impactfulpresenters.com/

It's often the role of our strata managers to communicate complex information to the inexperienced. Strata owners can become frustrated by a lack of clear communication or explanation from their strata manager about an important issue. Cat Matson, the CEO of Impactful Presenters, joins me this week to explain where our managers might be going wrong, and how we ALL might communicate more effectively, especially in high-conflict situations.

In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners. Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter syndrome. We explore why effective communication is crucial for business growth, both in attracting clients and building credibility. Cat also provides practical tips for honing core messages and staying calm while delivering speeches or presentations. Listen to Hear: -> Understanding the significance of effective communication for women business owners. -> The external and internal impact of ‘speaking with impact' on attracting clients and building confidence. -> Overcoming imposter syndrome by utilising a personal "earn the right" approach. (You'll love this simple but powerful framework.) -> Why creating a collection of "brag bag" stories establishes credibility and build rapport with audiences. -> The power of focusing on small, incremental steps (lily pads) in delivering a clear message. -> Embracing nervousness as a physiological response and reframing it as a natural part of the speaking process. -> How to get started with speaking with impact. Mentioned in This Episode: -> Impactful Presenters course with Cat Matson -> Speaking with Confidence Podcast -> Speaking with Confidence Facebook Group

For those of you that have been tuning in for a while, you'll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. Culture Amp - Culture First podcast Women In Digital Membership  Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcast - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) Brianna Johnston - Social Media Expert & Business Coach SEMrush -  platform often used for keyword research and online ranking data BorrowBox - borrow eBooks and eAudiobooks free from your library   Thanks for tuning in, mates! Don't forget you can connect with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates   And if you're enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.  Belle & Liz. x

Cat Matson discusses key insights as Brisbane’s Chief Digital (or analogue?) Officer, describing where entrepreneurialism has got stuck in the past, providing clear ways forward and offering ideas to solve real problems effectively.

In this episode of the Digital Week we talk to Cat Matson, Brisbane's Chief Digital Officer, on the need for technology to become more responsible in the digital age. The CDE examines how digital technology can amplify existing human values and forms of deviance, which as Professor Marek Kowalkiewicz explains occurs because: “We live in a world of imperfect information - people who participate in the economy don't know enough about the decisions they're making, and that leads to all sorts of perverse or deviant situations in the marketplace”. Also discussed is the effect of the profit motive on the motivation to do good, the lack of appropriate regulation within the digital space, as well as how governments are ill equipped to promptly address issues of responsibility and accountability in legislation, which as Cat highlights is partly because: “...these platforms have become such a significant utility…if it's now a global utility, when will it be regulated like other utilities?” The responsibility of technology is a pertinent concern for the CDE, with more research being necessary to explore these issues further in the future. The Digital Week is produced by the CDE - follow us on Twitter and read our articles on Medium. http://www.chairdigitaleconomy.com.au/ https://twitter.com/ChairDigEconomy https://medium.com/qut-cde

Professor Marek Kowalkiewicz and Brisbane's Chief Digital Officer, Cat Matson, discuss digital confidence and how businesses can improve their standing in the digital economy. Find the survey at: https://www.digitalbrisbane.com.au/articles/digital-confidence-survey/

Host Monica Bradley chats with Cat Matson, Brisbane's Chief Digital Officer. We take a deep dive into the recently released "Digital Brisbane 2.0" report.

Digital and interactive media. Entrepreneurship (real entrepreneurship, not the entrepreneurship you do between when you don’t want to admit you’re unemployed). Start-ups. Cities as the economic drivers of nations. Business strategy. Speaking. Facilitating. Educating. Those are all Cat Matson’s things. Professionally. And personally? Cat is all about confronting convention and societal rules that don’t work in a modern world. Australian ... Read More The post 206. Preserving and Enhancing Humanity in a Smart City with Cat Matson appeared first on Amplify Agency.

Digital and interactive media. Entrepreneurship (real entrepreneurship, not the entrepreneurship you do between when you don’t want to admit you’re unemployed). Start-ups. Cities as the economic drivers of nations. Business strategy. Speaking. Facilitating. Educating. Those are all Cat Matson’s things. Professionally. And personally? Cat is all about confronting convention and societal rules that don’t work in a modern world. Australian ... Read More The post 206. Preserving and Enhancing Humanity in a Smart City with Cat Matson appeared first on Must Amplify.

Digital and interactive media. Entrepreneurship (real entrepreneurship, not the entrepreneurship you do between when you don’t want to admit you’re unemployed). Start-ups. Cities as the economic drivers of nations. Business strategy. Speaking. Facilitating. Educating. Those are all Cat Matson’s things. Professionally. And personally? Cat is all about confronting convention and societal rules that don’t work in a modern world. Australian ... Read More The post 206. Preserving and Enhancing Humanity in a Smart City with Cat Matson appeared first on Bond Appetit Personal Chef Services.

Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson talk with Chantelle about her social media strategy, which platforms work best for different aspects of her businesses, and how she chooses which platforms to prioritise.

In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she’s going to watch for in 2017: live video, influence in marketing, and understanding and quantifying social media as a return on investment.

Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away.

In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Amey Lee of Heart Content -- a content consultancy firm that helps brands find the story they want to tell, and share it with the right customers -- about how small business owners can create a better brand story.


Jeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.” In this episode of the Social Media For Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff’s LaunchCon – a three-day even with over 800 attendees, where current and potential small business owners can learn and share their experience about launching a product or service.


Tim Reid is the host of Australia and New Zealand’s #1 business and marketing podcast, the Small Business Big Marketing show. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson invite Tim back on the show to talk about podcasting, social media, and marketing.

Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. In this episode of the Social Media for Small Business, Suzi Dafnis and Cat Matson interview Darren Tonkin, the creator and director of Storyboard, about how small businesses can use the app to create more quality interactions between customers and their brand. Listen in to find out more about: Why Darren created Storyboard How Storyboard communicates who, what, where, when, why, and how Getting people from your social media networks to Storyboard Why visual storytelling is so important for small businesses

Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content. Listen in to find out more about: Where video fits in a social media content cycle, Using selfie sticks, and other technical tricks for recording high quality videos yourself. Pros and cons of professional vs. DIY videos, Learning from your competition, Why a call to action is so important, and how to use one in your videos.

Social media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Kettle consulting about how Twitter brought her 95% of her referral business, how she creates meaningful and productive conversations on social media and how to grow the 'know, like, trust' factor using social media. Plus Mel tells us all about the highlights from the Social Media Marketing World conference she attended (the big names AND the big themes).

Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business that works to educate locals about the role that honeybees play in pollination and how to increase their numbers. To help shift the negative stigma against bees, the company installs rooftops hives, re-homes wild swarms and colonies, produces absolutely delicious raw organic honey, and more. In this week’s episode of Social Media for Small Business, Cat Matson and Suzi Dafnis interview Jack about how he uses Instagram to foster engagement and excitement in Bee One Third’s audience.

The South by South West Interactive Festival hosted President Barack Obama, authors Brene Brown and Gretchen Rubin, the fouders of Under Armour, Wikipedia and the brains behind the super-popular podcast, Serial, Ira Glass. Cat Matson interviews Suzi Dafnis about what she saw, heard and learned at the festival. Plus they discuss post virality according to popular site Buzzfeed.

Queensland Police Media administer an extremely popular Facebook page to provide important public safety and public interest information in a timely and efficient manner. Cat Matson interviews social media manager James Kleimt about how the page works to educate the audience and how the decisions about content are made on a daily basis. Plus news and views on social media.

Attended by thousands of tech enthusiasts and early adopters, South by Southwest Interactive is a hothouse of big thinking and practical business technologies. It’s where Twitter was launched and has been a an accelerator for apps, technologies and startups. In this episode Cat Matson and Suzi Dafnis review some of the 2015 highlights. Hear about the big-name speakers, digital mind clones, behaviour changes, Uber, Google X, failing, testing and much more.

Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she's a keynote speaker and social media specialist, and co-host of the podcast 'Social Media for Small Business'. In this interview with the PR Warrior Trevor Young, Cat chats all things social media and explains how she has built her professional profile within the business community. 

Cat Matson is a digital marketing strategist with a keen interest in social media. In this interview we dissect this year’s social media trends (as reported in the 2014 Sensis Social Media Report) and look at changes that impact small business. We also take a look at when it pays to pay for social media help so that you’re not wasting time and effort without achieving bottom line business results.

Cat Matson is the owner of Alito. She helps clients get their businesses firing on all cylinders. In this interview we look how you know if your business is running you, why you don't need to have all the answers, why profit should be high on your business agenda and how to achieve success on YOUR terms.