Association Hub Podcast

In this episode of The Association Hub Podcast, host Olena Lima is joined by association powerhouses Cris Massis and Anna Yerondais - two seasoned leaders with a combined 50+ years of lived experience in the association space. Together, they unpack what modern strategic planning really looks like in 2025. From shifting member expectations and digital disruption to redefining member value propositions and diversifying revenue streams, this episode is a must-listen for any association executive, board member, or consultant looking to stay ahead of the curve. Key insights include:Why agility and external check-ins are non-negotiableThe hidden risks of relying too heavily on membership duesCreative examples of partnerships and alternative revenue modelsThe importance of purpose-driven leadership in a fast-changing landscape Plus, hear why collaboration beats competition, and why being trusted, future-focused, and needed is the new north star for associations.Tune in to gain practical, actionable strategies to elevate your next planning session, and your association's long-term impact.

Gen Z is reshaping the workplace with new expectations, values, and ways of working—and associations need to adapt or risk disengagement. So, how do we bridge the generational gap, foster collaboration, and harness the strengths of this dynamic group?In this episode, we're joined by Janene Wardrop, an expert in workplace management and intergenerational leadership, to explore how associations can effectively engage, communicate with, and empower Gen Z within their teams.We'll cover:

Ever seen an association make headlines for all the wrong reasons? Or struggled to get media attention when you had something important to share? The media can be a powerful tool when used correctly. In this episode, we're diving into how associations can take control of their media presence — both protecting and promoting their brand—with PR expert Tony Nicholls from Good Talent Media. From crisis management to securing positive press, it's all about choosing between chaos and control. Don't wait for the media to come knocking—be ready.Connect with Tony: www.linkedin.com/in/tony-nichollsFind out more about Good Talent Media: https://goodtalent.com.au

Financial sustainability isn't always the most glamorous topic—but it's one of the most critical for any association's success. In this episode, Olena Lima sits down with Tim Boyle, CEO of ARCS Australia, to explore how he rebuilt the association's business model from the ground up. Taking over in the shadow of the pandemic, with funding streams drying up and outdated revenue models, Tim faced some tough calls. But through bold decisions, strategic shifts, and an agile mindset, ARCS Australia is now thriving. 

If you've worked in the association industry for a while, the chances that you haven't heard of Wes Lambert are pretty slim. But if you do need an introduction, let's just say he's been cooking up some serious change in Australia's restaurant and café sector.In just 10 months, Wes and his team at the Australian Restaurant and Café Association (ARCA) have managed to shake up the industry, securing policy wins that others have spent decades trying to achieve. So, what's his secret ingredient?In this episode, Olena Lima sits down with Wes to reveal his recipe for success in association advocacy—one that's packed with focus, bold strategies, and ​and relentless determination.Tune in now to listen:

Branding isn't just about a fresh logo—it's about identity, strategy, and connection. And Occupational Therapy Australia (OTA) has embraced this philosophy in its bold new rebrand.In this episode, Olena Lima chats with Samantha Hunter, CEO of OTA, to dive into the why, how, and what's next of their recent transformation. From crafting a brand that truly reflects OTA's values and vision, to engaging members and ensuring a smooth transition, Sam shares valuable insights for any association considering a rebrand.

In this episode of the Association Hub Podcast, wehear from Leanne Boase, CEO of the Australian College of Nurse Practitioners (ACNP), to unpack their journey to winning Small Association of the Year 2024.Leading a small association comes with unique challenges—limited resources, advocacy hurdles, and keeping members engaged—but ACNP has navigated them masterfully. Leanne shares the strategies, turning points, and lessons that helped ACNP stand out and earn this prestigious recognition.We discuss:✔️ What made ACNP a standout association✔️ Overcoming challenges with growth, engagement, and advocacy✔️ The key strategies that led to their success✔️ Advice for small association leaders looking to make a big impact.This episode is packed with actionable insights for anyassociation leader, whether you're looking to grow, innovate, or position yourself for future success.Connect with Leanne: www.linkedin.com/in/leanne-boase-82367b41/Learn more about ACNP: www.acnp.org.au

In this episode, Cecilia Sepp, an association and non-profit management expert and author of Association Chapter Systems: From Frustrating to Fruitful, shares how to transform outdated chapter systems into vibrant, member-focused networks. This conversation transcends geographical boundaries, offering insights that applyglobally to associations striving to modernise and deliver greater value to their members.Key discussion points include:

In this episode of the Association Hub Podcast, we're joined by Sarah Morgan, the Managing Director of Bespoken and creator of the thought-provoking Association CEO Index Report. Sarah shares her journey from journalist to corporate communicator, explaining how her experience working with an association led her to establish her own agency. During our conversation, we explored the key insights from the Association CEO Index and how it may shape the future of the sector. We discuss what makes a career in associations so rewarding, with 89% of association CEOs reporting high job satisfaction while also addressing the challenges leaders face, including exhaustion, conflicting priorities, and limited budgets. Sarah shares stories from her interviews with association leaders, highlighting the dedication, purpose, and community spirit that sustain them despite the obstacles. We also discuss what needs to change to attract and support the next generation of association leaders and how associations can position themselves as meaningful and viable career options.

How do you create programs that truly serve members, adapt to change, and drive lasting impact?In this episode, Amelia Hodge, CEO of the Australian Property Institute (API), and Sheila Kushe, GM of Corporate Affairs, share how they're designing innovative, future-ready solutions that support both members and the broader industry. Whether you work in associations, membership organisations, or any sector that thrives on strong professional communities, this conversation is packed with valuable insights on:

In this episode of the Association Hub Podcast, we sit down with Steffi Jackson, CEO of the Change Management Institute, to celebrate their remarkable achievement: winning two Associations Forum Awards in back-to-back years. Steffi shares the story behind this success, starting with Change Management Institute being named Small Association of the Year in 2023, followed by their 2024 win for External Campaign of the Year. From the campaign's humble beginnings to its resounding success, Steffi reflects on how the Institute's small but passionate team and global network of volunteers came together to create something truly impactful.   We also explore: CMI's mission to connect and support change management professionals worldwide. The power of community and collaboration in achieving big goals. Practical advice on crafting award submissions that truly tell your story.  This conversation isn't just about awards; it's about the dedication, vision, and teamwork that made it all possible. Tune in to celebrate with us, and don't forget to subscribe, share, and leave a review!

What does it take to inspire generosity and create real change in the world? In this episode, Katherine Raskob, CEO of the Fundraising Institute of Australia (FIA), reveals how fundraising isn't just about collecting donations—it's about building trust, creating impact, and driving meaningful progress.   Whether you work in the not-for-profit sector or simply care about how charities operate, this conversation will give you a behind-the-scenes look at the challenges and opportunities in fundraising today. Highlights include:

In this episode of the Association Hub Podcast, we're exploring what it takes to build an association from scratch with Lindsay Hermes, CEO of the Australian Sustainable Seaweed Alliance (ASSA). Lindsay shares the fascinating story of how ASSA went from an idea to a thriving organisation, securing an $8.1 million government grant to establish a national seaweed hatchery network. We delve into the challenges and opportunities of launching a “startup association,” including how to define a clear value proposition, engage founding members, and foster collaboration across stakeholders. Lindsay also gives a masterclass on building strong relationships with government and navigating complex regulatory frameworks—essential lessons for association professionals in any industry. Plus, we learn how seaweed farming is poised to be a game-changer for Australia, with enormous potential for environmental benefits (like reducing methane emissions), economic growth, and global market leadership. This episode is packed with practical tips, inspiring insights, and a fresh perspective on what associations can achieve when they think big and act boldly. If you're into sustainability, innovation, or just love a good “how'd they pull that off?” story, this episode is for you. It's all about big ideas, creating value for members, and working together to make Australia a leader in this growing industry.

Start the year with a deep dive into the Associations Evolve Journal, a publication by Answers for Associations that explores the trends shaping the association world in 2025. Join hosts Angela Shelton and Olena Lima, alongside special guest Belinda Moore, as they unpack key insights from the journal. This conversation highlights the power of sharing stories, the importance of these trends as a guiding framework for associations, and how leaders can use this resource to navigate the year ahead.

As we close out 2024, Angela and Olena are here to bring you a fun and engaging year-in-review episode packed with the best moments from the past 12 months. If you missed any episodes, this is the ultimate recap you need! From incredible stories to inspiring leaders, we'll highlight our top episodes and share powerful quotes, along with some funny behind-the-scenes moments that made this year unforgettable. Plus, we've recently revamped our website, making it easier than ever to explore episodes by topic — perfect for discovering content that speaks to you. What's inside this special wrap-up episode? ✔️ Favourite episodes across marketing, leadership, advocacy, technology, and more. ✔️ Memorable quotes from association leaders that inspire and ignite action. ✔️ The most unexpected and funny podcast moments of the year. ✔️ A sneak peek into our big plans for 2025 — think innovation, connection, and global impact!

In this episode we hear from Stephen Durkin (CEO) and Melissa Holdsworth (COO) of Australasian Institute of Mining and Metallurgy (AusIMM), the proud recipient of the Association of the Year Award. They share how they transformed a 130-year-old organisation into a modern, thriving association. Through strategic leadership, digital innovation, and revenue diversification, they reveal the steps taken to build a growth mindset, foster a strong organisational culture, and enhance member engagement. Stephen and Melissa also provide invaluable lessons for other associations aiming to drive change and achieve excellence, while highlighting the critical role associations play in shaping industries and communities. Interesting fact: Sir Henry Ayers was the first president of the Australasian Institute of Mining and Metallurgy (AusIMM). He is also the namesake of Ayers Rock, now respectfully known by its traditional name, Uluru, connecting AusIMM to a significant piece of Australia's cultural and historical heritage. This episode is a must-listen for anyone looking to elevate their organisation and make a lasting impact. Find out more about AusIMM: www.ausimm.com Connect with Stephen Durkin: www.linkedin.com/in/stephen-durkin Connect with Melissa Holdsworth: www.linkedin.com/in/melissa-holdsworth-0aaab38

In this episode of the Association Hub Podcast, Olena sits down with Elaine Abery, Founder of Unraveling Red Tape, to explore how smaller associations can build effective advocacy strategies. Drawing from her extensive background in government relations, Elaine shares a practical framework designed to help associations set realistic goals, tailor their messages, and establish meaningful relationships with key stakeholders. With real-world examples and actionable advice, Elaine demonstrates that impactful advocacy doesn't require a huge budget—just a smart approach. Tune in for strategies, inspiration, and a fresh perspective on advocacy that can make a difference for your association, its members and your industry as a whole. If you would like to reach out to Elaine and inquire about her services, visit her website https://www.unravellingredtape.com.au/, or reach out to her directly on her LinkedIn https://www.linkedin.com/in/elaineabery/.  

In this episode of the Association Hub Podcast, Olena is joined by Luke Achterstraat, CEO of the Council of Small Business Organisations Australia (COSBOA), to explore the vital role of collaboration in strengthening the voice of small businesses across Australia. COSBOA represents a diverse range of industries, from hairdressing and retail to licensed post offices and hospitality, serving as the united voice for millions of small business owners who form the backbone of the Australian economy.   Luke explains how COSBOA supports its members—associations of small businesses—by addressing critical issues like tax reforms, industrial relations, and red tape reduction, while also rolling out programs like CyberWardens to enhance cyber resilience for small business owners.   With a federal election on the horizon, Luke generously shares actionable insights into building strong relationships with policymakers, creating data-driven campaigns, and leveraging a collective voice to achieve meaningful outcomes.   If you would like to become part of the collaborative, visit COSBOA website at https://www.cosboa.org.au/ or reach out to Luke directly through his LinkedIn.

In this episode, Olena sits down with Stuart Lamont, CEO of the Caravan Industry Association of Australia, to uncover the secrets behind building powerful advocacy and consumer campaigns that drive value for the entire industry. Whether it's holding direct conversations with Prime Minister Anthony Albanese and Treasurer Jim Chalmers, garnering personal support for his campaign from Scott Morrison, or inviting John Howard to speak at his conferences, Stuart seems unstoppable. His approach reflects a unique mindset: “The answer is always ‘yes' until it's ‘no'.” This relentless optimism fuels initiatives like the wildly successful “Road to a Million” campaign on Channel 7, incentivising Australians to explore the outdoors. Stuart's approach is refreshingly straightforward: “Give policymakers a reason to fund you. Don't chase money; chase solutions that make an impact.” From actionable advice on building authentic relationships with the government to unique member-value strategies, Stuart offers a practical roadmap for association leaders eager to elevate their influence. This episode is packed with inspiration for those looking to amplify their advocacy, provide real member value, and make a lasting impact on their industry at a national scale. And if you'd like to hear from Michelle Weston, CEO of the Caravan Parks Association of Queensland on how state associations put consumer-centric strategy into life, listen to our episode #29.

In this episode of the Association Hub Podcast, Olena sits down with Paul Zahra, outgoing CEO of the Australian Retailers Association (ARA). Known for his transformative leadership, Paul reflects on his five-year tenure, where he helped the ARA navigate a turbulent era marked by the COVID pandemic, economic shifts, and changing consumer behavior. He shares insights on the power of community in associations, the importance of understanding diverse member needs, and how tailored resources can drive engagement and value. Paul also offers valuable advice for association leaders on the keys to resilience and strategic growth in a fast-changing landscape. As Paul moves on to new opportunities, he provides a glimpse into the ARA's future as it transitions into the Australian Retail Council, a consolidation aimed at enhancing the industry's voice and impact. Whether you're an association leader or a retail industry professional, Paul's insights on handling change, embracing challenges, and delivering member value make this a must-listen episode.

In this episode of the Association Hub Podcast, Olena chats with Rob Di Leva, Chief Operating Officer at Speech Pathology Australia, to explore the positives and challenges of exponential growth within associations. Over the past decade, Speech Pathology Australia has doubled its membership, and Rob takes us behind the scenes to discuss the necessary changes driven by the recent remarkable expansion. He'll cover everything from adapting to external factors like the NDIS and increasing public awareness to enhancing internal strategies in advocacy, professional development, and strategic marketing. While growth is often celebrated, it also brings its fair share of challenges. Rob opens up about the operational pressures that come with rapid scaling, how to manage resources effectively, and the pivotal role technology plays in supporting organisational change. He also shares his experience balancing forward-thinking leadership with the practicalities of day-to-day management, offering advice on when to take bold steps and when to focus on preparation and risk management. Rob also emphasises the importance of remaining true to your organisation's core purpose, even when opportunities for expansion arise. This episode is packed with actionable advice and thoughtful perspectives for association leaders at any stage of their growth journey. Don't miss out – listen in, subscribe, and share it with your colleagues!

If you're looking for a leader in the association sector who has tackled it all—rebranding, skyrocketing membership, launching a Registered Training Organisation (RTO), and spearheading advocacy—you won't find anyone better than Michelle Blicavs. In this episode of the Association Hub Podcast, Olena chats with Michelle, CEO of Surveyors Australia, about her dynamic journey in transforming a long-standing association into a thriving, forward-thinking organisation. From an ambitious rebrand to hands-on member engagement and securing a seat at the advocacy table in Canberra, Michelle shares her recipe for success. Hear how she grew the association's membership by personally visiting hundreds of organisations across Australia and how that boots-on-the-ground approach led to remarkable growth. Michelle also opens up about the bold decision to start a Registered Training Organisation (RTO) to address Australia's surveyor skill shortages, despite many peers in the sector advising against it. Plus, learn how she navigated the often daunting world of advocacy, proving that even small associations can have a big voice. This episode is packed with real-world insights, actionable advice, and stories that showcase the power of passion and perseverance in the association sector.

In this episode of the Association Hub Podcast, Angela Shelton sits down with Nikki Walker, Global VP for Associations & Communities at MCI Group, to dive into the 2024 Association Engagement Index. This episode dives into how associations can foster deeper connections with their members by moving beyond passive engagement and embracing innovative strategies like the Engagement Loop. Nikki shares actionable tips on personalisation, agile engagement, and multichannel outreach that can transform your association's approach to strengthen member relationships. Whether you're aiming to boost participation or drive co-creation, this episode is filled with valuable insights you won't want to miss! Connect with Nikki Walker here: https://www.linkedin.com/in/nikki-walker-34b8179/ Download the Association Engagement Index (2024) Report here: https://www.mci-associationengagement.com/register

It was International Podcast Day on September 30, and association podcasters from around the globe have come together for an epic mashup! Get ready for a fun, insightful, and slightly chaotic episode where top association podcast hosts share their stories, tips, and a few behind-the-scenes bloopers. Featuring: Cecilia Sepp from Radio Free 501C Ben Muscolino from The Association Podcast KiKi L'Italien from Association Chat Mallory Mejias from Sidecar Sync Podcast Vy Le from Humans of Authenticity Elisa Pratt from Association Transformation David Coriale from Reboot IT Mike McAllen, the podcasting expert from Podcasting for Associations and of course Olena Lima and Angela Shelton from the Association Hub Podcast Whether you're already a podcast enthusiast or thinking about starting a podcast for your association, this episode has everything—from inspiration and tech tips to future trends and hilarious bloopers. Listen in for an engaging chat, unexpected moments, and some expert advice on making your association podcast stand out. If you would like to learn more about the world of associations, subscribe to the Association Chat Top Pod Playlist on Spotify. Updated weekly, this list brings you the most engaging, insightful, and relevant podcasts from across the association space.

In this episode of the Association Hub Podcast, we look into the critical and often overlooked topic of cybersecurity. As technology continues to evolve, associations, like all businesses, face increasing threats that could jeopardise their operations and the sensitive data they hold. With special guest Andrew Lawrence from de.iterate, we discuss the most common misconceptions around cybersecurity and explore essential strategies that associations can implement to stay secure. Andrew shares practical insights on fostering a security-first culture, password management, the role of cybersecurity insurance, and much more.   Episode Highlights: Cybersecurity Misconceptions Common Cybersecurity Mistakes Data Protection Best Practices Cybersecurity Insurance Practical Tools for Associations  Andrew also shared some hands-on tool and checklists you can use for your association's cybersecurity. Find them here: https://deiterate.com/data-privacy-cyber-security-for-associations/ Listen in and arm yourself with the knowledge to keep your organisation and your data safe - this episode is packed with expert advice on staying ahead of potential cyber threats! -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! ⁠⁠⁠⁠Take the survey here!

Imagine having an AI powerhouse transforming your association. In this episode, I sit down with AI expert Dawid Naude from Pathfindr to explore how AI is revolutionising organisational efficiency. We'll dive into real-life case studies on CPD transformations, member onboarding, and more, showcasing how AI is streamlining operations and boosting productivity. If you're ready to see how AI can drive efficiency in your association, this episode is for you. Find out more about Pathfindr.ai: https://www.pathfindr.ai Connect with Dawid Naude here: https://www.linkedin.com/in/dawidnaude/

In this episode, we catch up with Jane Carey, Head of Membership, Marketing & Communications of The Law Association of New Zealand, who led a significant transformation in the association. Jane walks us through how the organisation rebranded from the Auckland District Law Society, introduced a new CRM system, and switched to a firm-based membership model—all while keeping members informed and engaged. Jane shares practical insights on how her team approached these big changes and why clear, consistent communication with members was key to their success. Whether you're considering a rebrand, updating your membership models, or implementing new technology, Jane's experience offers valuable takeaways. Tune in to hear how they managed these transformations, what worked well, and why having a strong team and a solid plan makes all the difference. -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! ⁠⁠⁠Take the survey here!

In this episode of the Association Hub Podcast, Olena and Angela share their experiences and insights from attending the 2024 ASAE Annual Meeting in Cleveland, Ohio. As first-time attendees, they were struck by the scale of the event, which drew over 5,000 association professionals from around the globe. The episode offers a glimpse into the vibrant atmosphere of the conference, highlighting key moments such as networking with international colleagues, attending engaging sessions, and the memorable opening ceremony featuring a performance by Nelly. They also provide practical tips for future attendees, covering everything from travel logistics to maximising networking opportunities. The episode is filled with personal anecdotes and reflections, making it both informative and entertaining for association professionals. -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! ⁠⁠Take the survey here!

Join us for this episode of the Association Hub Podcast as we explore the inspiring work of The Diversity Agenda with Programme Director, Charlotte Downes. Discover how this award-winning initiative, founded by the Association of Consulting and Engineering, Engineering New Zealand, and the New Zealand Institute of Architects, is transforming the architecture and engineering industries. Charlotte takes us through The Diversity Agenda's journey, highlighting their mission to create diverse, equitable, and inclusive workplaces through empowerment, awareness, and action. Learn about their unique approach to driving change, including the establishment of the Diversity Agenda Accord, where nearly 60 industry leaders commit to measurable success in diversity, equity, and inclusion (DEI). In this episode, Charlotte emphasises the crucial role of data, the importance of setting clear targets, and how success measures are used to track meaningful progress. She shares the achievements made through the collective power of industry collaboration. Tune in to find out how associations, businesses, and individuals can join the movement to make these industries more inclusive and sustainable for future generations.

In this episode, host Angela Shelton sits down with Megan Edwards, CEO of the Primary English Teaching Association Australia (PETAA), to explore their remarkable journey in creating a successful online learning platform. From transitioning away from in-person training to selecting the right Learning Management System (LMS), Megan shares the strategies that have shaped PETAA's digital transformation. Discover the challenges they faced, the solutions that drove their success, and the innovative approaches that have redefined member engagement in education. Key Takeaways: The beginning of PETAA's online learning journey How they selected and implemented their first LMS Strategies for creating engaging and effective online courses Overcoming major challenges along the way The impact of their LMS on membership and education Whether you're involved in education, part of an association, or simply interested in the world of online learning, this episode is packed with valuable insights and practical advice. Tune in now and be inspired by PETAA's digital learning success story! -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! ⁠Take the survey here!

In this episode of the Association Hub Podcast, Olena Lima sits down with Jess Donati, the Membership Manager at REINSW. Jess shares her journey at REINSW, highlighting the organisation's conscious decision to lead in technology and innovation within the real estate industry. Jess provides an in-depth look at REINSW's approach to digital transformation, particularly focusing on their impressive engagement scoring project, which significantly improved member retention and recruitment. The conversation also explores the groundbreaking use of AI at REINSW, including their AI Board Advisor and various internal and external bots that streamline operations and improve member support. Jess's insights into the challenges and successes of integrating AI provide valuable lessons for other associations looking to adopt advanced technologies. Tune in to hear about the innovative projects that have propelled REINSW forward and get inspired by Jess's practical advice on leveraging technology to enhance member engagement and operational efficiency. -- Hey there, amazing listener! Thank you for being part of the Association Hub Podcast family. We want to hear your story about how our podcast fits into your life and what makes it special for you.  Could you spare a few minutes to share your thoughts with us? Your insights will help shape future episodes, ensuring they bring more joy to your listening experience. Thanks for being awesome and taking the time to help us grow! Take the survey here!

Uncover the secrets of member benefits that matter with Penny Cornah, CEO of the Master Plumbers' Association of Queensland (MPAQ). Discover how MPAQ offers an incredible array of benefits to its members, from contract preparation and accounting advice to workplace safety and technical support. Penny shares the whole process of member benefits development —from understanding member needs, to generating ideas, to developing industry partnerships and promoting benefits to members. Penny provides invaluable insights on how associations can develop and implement effective member benefit programs that truly add value and meet the needs of their members. Whether you're looking to enhance your own association's offerings or simply curious about the best practices in the industry, this episode is packed with actionable advice and real-world examples. If you need a bit of inspiration, visit MPAQ website for more details: www.mpaq.com.au/services.

Have you ever wondered how to balance a day job with leading a successful association? In this episode, Angela Shelton sits down with Marise Maechler, President of the Association for Women in Insurance NSW. Marise shares her inspiring journey from a small town to the big city, taking on new challenges and seizing the opportunity to lead the association in 2021. Discover how she empowers early-career women through innovative initiatives, the secrets behind their sell-out events, and practical advice for aspiring leaders. Tune in for an engaging conversation packed with insights and inspiration for anyone looking to make a meaningful impact in their industry.   Contact with Marise at www.linkedin.com/in/marise-maechler/

Are you looking to boost engagement within your association but don't know where to start? Join us for a conversation with Amanda Lea Kaiser as we dive into the essentials of member engagement in our latest episode, For Associations Who Want to Be More Engaging, Where Should They Start? In this episode, Amanda shares her expert insights on: Building strong communities that foster connection and support. Avoiding common pitfalls in engagement strategies. Offering many opportunities for members to connect. Understanding engagement is from our members' point of view. Engaging the most critical of member segments—new members. Whether you're a seasoned association professional or new to the field, this episode is packed with practical tips and actionable advice to help you enhance engagement and drive growth in your community. Tune in now and learn how to create meaningful, impactful engagement that resonates with your members! Connect with Amanda: https://www.linkedin.com/in/amandakaiser/ Find out more here: https://amandaleakaiser.com/ Book on Amazon: https://www.amazon.com.au/Elevating-Engagement-Uncommon-Strategies-Community/dp/1774583267 New Member Engagement Study: https://amandaleakaiser.com/new-member-engagement-study

Committee management doesn't always come easy, but with the right strategies and insights, it can be incredibly rewarding. Join hosts Olena Lima and Angela Shelton as they welcome Lori Modde, CEO of Outdoors NSW & ACT, to the Association Hub podcast. In this episode, Lori shares her expertise on managing committees effectively, drawing from her extensive experience in the sport and outdoor industries. Learn how Lori successfully manages 10 committees with 53 members, ensuring productive meetings, clear communication, and engaged volunteers. Discover practical tips on setting up committees, maintaining motivation, and leveraging technology to enhance committee management. Whether you're looking to improve your committee management skills or curious about best practices in the association world, this episode is packed with valuable insights. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Join us on the Association Hub Podcast as we chat with Leisha Jordan, Marketing & Communication Manager at the Nursery & Garden Industry NSW & ACT Ltd (NGINA). Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages. With a budget of just $500, this campaign achieved a 1175% increase in enrolment for the CIII Nursery Operations TAFE NSW Course, ensuring the industry's sustainability. Tune in to learn how creativity, strategic targeting, and leveraging various communication channels can lead to extraordinary results. Don't miss this inspiring episode that showcases the true potential of impactful marketing on a shoestring budget! Key Takeaways: Even with a limited budget, creativity and strategic targeting can lead to significant results. Building trust with members and leveraging word of mouth can be highly effective in promoting a campaign. Utilising various communication channels, such as social media, email marketing, webinars, and published media, can significantly enhance effectiveness of marketing campaigns. Tracking and measuring the progress of a campaign is crucial for making adjustments and optimising results. Adapting the product or service to meet the needs of the target audience is essential for campaign success. See the marketing in action, and access NGINA's game-changing campaign here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Are you confident that your association is maximising its strategic potential? Delve into the critical topic of strategy execution with Rosie Yeo, a strategist, on this episode of the Association Hub Podcast. Host Angela Shelton and Rosie explore why many associations stumble when bringing their visionary plans to life. They provide practical advice on how to ignite progress and stay true to your long-term objectives. Learn how your association, regardless of size, can benefit from a proactive approach to strategy and execution in our rapidly changing environment. Tune in for a thought-provoking discussion that will empower you to transform strategic challenges into opportunities for growth. Don't miss out—this episode is a must-listen for every association professional aiming to thrive. Connect with Rosie: https://www.linkedin.com/in/rosieyeo/ Find out more here: www.rosieyeo.com.au Handy Resources: www.rosieyeo.com.au/resources, www.goforbold.com.au --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode of the Association Hub Podcast, we're joined by John Chatterton, Chief Experience Officer of the Australian Computer Society. John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience. Learn how they use data insights, personalisation, and technology to create a seamless and engaging journey for their members. Tune in to discover practical strategies that can transform your association. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Many of us never imagined a career in associations while growing up. Yet, some find their calling and passion in this diverse and dynamic field. Meet Joanne Phillips, a dedicated association executive who has navigated her career through vastly different industries — from healthcare and retail to law and education. In this episode, Joanne shares her unique journey, discussing the essential skills and experiences that have shaped her successful career. We'll also dive into the importance of the Certified Association Executive (CAE) certification and what it takes to excel in association management. Whether you're just starting out or are a seasoned association pro, this episode offers insightful perspectives on building a rewarding career in the association sector. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode, join Angela Shelton for a deep dive with Donna South, a seasoned expert in the association world. Discover how Donna's journey into association professionalism unfolded by chance, offering a wealth of relatable stories, tips on leadership, and insights into the importance of adopting a growth mindset. Ideal for both experienced professionals and those new to the field, Donna's story provides plenty of inspiration and pragmatic tips for navigating and excelling within the ever-evolving association sector.  

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget. Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.  To visit the new CPRA website and check out the new branding, go to https://www.cpra.org.au/.  If you'd like to connect and chat with Louise about her experience, feel free to connect with her on LinkedIn: https://www.linkedin.com/in/louise-harland-cox/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode, Angela Shelton talks with Sam Osborne, the Education Coordinator at the Strata Community Association of Victoria, speaker, and Demartini Method facilitator. They discuss the impact of Imposter Syndrome in the association community, inspired by Sam's article in the Associations Evolve Journal. The conversation covers how aligning true values with actions can help combat feelings of being an impostor. Sam offers insights on the causes of misalignment, its effects, and steps for realigning with personal values. Leaders and professionals will find practical advice for fostering authenticity and overcoming Imposter Syndrome. Connect with Sam Osborne Learn more about Strata Community Association (VIC) Download your copy of the Associations-Evolve Journal --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Imagine if your day job as an association professional involved swapping the boardroom for the open road, creating content about exciting tourist destinations and catching amazing sunsets after your meeting with clients. Welcome to a very special episode of the Association Hub podcast, where we peel back the curtains on a professional life that sounds more like a permanent vacation. Today, we're diving into the extraordinary world of caravanning in Queensland, where the blend of association management and breathtaking travel destinations is just another day at the office. Our guest, Michelle Weston, CEO of the Caravan Parks Association of Queensland, shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state. This episode promises a peek into how shifting focus towards end-consumer marketing, embracing the beauty of Australia's landscapes, and infusing a bit of humour and sunshine into your work can not only elevate your association's appeal but lead to exceptional member engagement. Tune in for an enlightening chat that might just inspire you to pack your bags, grab your laptop, and hit the road on your quest for the next big idea in association leadership and marketing. To explore what Caravanning Queenslad is all about, visit their website at https://www.caravanqld.com.au/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this week's episode of the Association Hub Podcast, we delve into the Australian Marketing Institute's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success. The AMI Marketers' Competency Framework stands as a real-life case study on how associations can provide actionable pathways for career development. This comprehensive framework serves as a guiding blueprint for marketers at any career stage and organisations of any size, enabling them to identify skill gaps and access targeted training. Through an engaging discussion with Bronwyn Powell, CEO of the Australian Marketing Institute, we uncover the back story, execution, and profound impact of this framework not only on marketers across Australia but also on AMI's approach to planning their service delivery. Learn how this tool fosters a culture of continuous learning and adaptation, ensuring marketers remain at the forefront of industry trends and best practices. If you would like to learn more about the framework and see the real-life example, please visit the AMI website at https://ami.org.au/training/marketers-competency-framework/ or connect with Bronwyn https://www.linkedin.com/in/bronwynpowell/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Dive into an eye-opening chat with Manisha Amin, CEO of the Center for Inclusive Design, on this episode of the Association Hub Podcast. Manisha brings warmth and wisdom as she unfolds the secrets of inclusive design, showing us how it's more than just a buzzword — it's a game changer for associations. Through lively stories and practical advice, discover how thinking about everyone, including those we often overlook, can transform our communities for the better. Whether it's tweaking events to welcome everyone or rethinking membership models, Manisha's insights will inspire you to look at your association through a new, more inclusive lens. So, grab your headphones, and let's explore together how making space for all isn't just nice — it's essential. About the Centre for Inclusive Design  The Centre for Inclusive Design (CfID) is a leader in inclusive design methodology and application, with over 40-years' experience working with governments, educators, business, industry, and community organisations to deliver policies, products, services, and experiences which are accessible to all.  Inclusive design connects government and industry with communities of people who are traditionally excluded or unable to access products, services, and the built environment. Incorporating their lived experience into the design process increases the accessibility of the planned service, policy, product, or built environment.   CfID strives to ensure those with physical and hidden disabilities and disadvantages are considered throughout the decision-making process by both government and the private sector.  As a not-for profit working as a social enterprise, CfID specialises in bringing together different perspectives to the design process and delivering useful and usable solutions.  CfID exists to help governments, organisations and industries embody Inclusive Design.   For more information, visit https://centreforinclusivedesign.org.au/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this inspiring episode of the Association Hub Podcast, host Olena Lima sits down with Marion Short, CEO of the International Association for Public Participation (IAP2) Australasia as she shares her story of a comprehensive transformation that touches every aspect of association management. Discover how IAP2, as a peak body for community and stakeholder engagement, navigates the unique challenges of representing a diverse professional community across Australia and New Zealand. Olena and Marion explore the transformations in governance, strategy, organisational culture, and technology adoption. Marion shares insights on the pivotal role of governance in steering such changes, the importance of a skill-based board, and the challenges of leading an association through a period of rapid evolution. With an honest reflection on the highs and lows of her six-year tenure, Marion provides invaluable lessons on resilience, leadership, and the importance of nurturing a supportive team culture. This episode is a must-listen for anyone interested in the dynamics of association leadership, change management, and driving member value in challenging environments. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this session, we dive into an enriching conversation with Mel Kettle, an internationally recognized thought leader in fully connected leadership and communication. Mel joins us to explore the vital topic of self-leadership in the world of association professionals. As we chat, Mel shares valuable insights and practical tips to enhance self-leadership skills specific to our association industry. Join us as we uncover how self-leadership fosters personal and professional growth, aids in navigating change, and offers success stories. Stay tuned for actionable takeaways that will empower your journey in association land.

In this episode of the Association Hub Podcast, Olena Lima engages in a conversation with Ariel Tate, Marketing and Communications Manager at the Australian Dental Association. Ariel and Olena delve into the unique challenges and opportunities of association marketing, emphasising the importance of understanding industry nuances and leveraging member data effectively. Reflecting on the essential balance between creativity and practicality, you'll hear tips on maximising resources and innovative thinking to achieve impactful results. The episode also touches on the importance of aligning marketing efforts with the needs and aspirations of association members, ensuring that every campaign resonates and adds value. This episode is a must-listen for anyone interested in marketing, particularly in the dynamic and rewarding world of associations. Ariel's journey and insights offer valuable lessons in creativity, adaptability, and the power of marketing to connect and engage. Tune in for an inspiring look at how marketing can shape and elevate the world of associations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

In this episode, join us for a look into The Evolution of Industry Partnerships with Jo Kane, COO of Records and Information Management Practitioners Alliance  We'll uncover the critical role these collaborations play, not just in records and information management, but across the association space. Jo will share valuable insights from her organisation and discuss broader strategies that are reshaping the way associations operate. Don't miss this chance to learn from one of the sector's key leaders.

In this episode of the Association Hub Podcast, join Olena Lima as she is chatting with Luke Daly, Chief Information Officer of the Swimming Pool & Spa Association of Australia and New Zealand (SPASA). This conversation marks the second part of our exploration of SPASA's expansive and innovative journey. In this chat, Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors. Olena and Luke also tackle the technical aspects of organisation mergers and data integration in an association environment. They explore the complexities and strategies involved in consolidating data from multiple entities, emphasising the need for a central hub and using APIs for efficient management. Whether you're an association professional, a marketing enthusiast, or a tech aficionado, this episode offers invaluable insights. Don't miss out on these expert perspectives – tune in now and join the conversation! --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

This podcast topic invites listeners to explore the transformative power of questioning established norms within their associations. It's about encouraging a culture of innovation by asking 'why not' and considering alternative approaches to member engagement, service delivery, and industry leadership. Join host Angela Shelton and guest Lindsay McGrath, CEO of Swimming Pool & Spa Association of Australia to discuss how this mindset has been pivotal in his own association's evolution and offer insights on how others can adopt this approach to catalyse change and growth within their organisations.