Your Marketing Mates

In this episode, we're unpacking a tool that can take your mentorship conversations from “nice chat” to “game-changing”: the GROW model. Whether you're formally mentoring someone or just the go-to person for career advice in your team, the GROW framework is a simple but powerful way to guide your chats and actually help people make progress. Here's the quick version: Goal – What are they trying to achieve? Reality – Where are they right now? Options – What could they do? Way Forward – What will they do next? We'll walk you through how to use each step, share tips from our own mentoring experiences, and chat about how this model helps cut through the fluff and build real momentum. Have you used the GROW model before, or keen to try it out? Let us know by connecting with us on LinkedIn @yourmarketingmates. If you found this episode helpful, share it with a fellow mentor (or mentee!) in your world. See you next ep, mates. Belle & Liz.

In this episode, we're diving into a topic that we think more leaders and people managers should know about: stay interviews. You've probably heard of exit interviews - those conversations you have when someone has already decided to leave. The problem? By then, it's too late to change anything. Stay interviews flip that script. What is a Stay Interview? A stay interview is a proactive conversation between a leader and a team member designed to uncover what's working, what's not, and what might help keep that person around. It's all about listening, understanding, and, ideally, retaining your team before they start looking elsewhere. We're curious to hear whether you're already doing stay interviews with your team and how that has impacted morale and retention. Let us know by connecting with us on LinkedIn @yourmarketingmates. If you found this episode helpful, don't forget to share it with your friends and colleagues!  See you next ep, mates.   Belle & Liz. 

Welcome back, Marketing Mates! In S7E1, we hinted at some incredible guests this season, and we're thrilled to kick things off with our friend, industry mentor, and all-around marketing powerhouse, Ashton Tuckerman. With over a decade of industry experience, Ashton's career has spanned everything from content, brand, social media, PR and more. With an impressive amount of experience in the startup world, Ashton has recently stepped into the role of GM at a Brisbane-based digital agency.  In this episode, Ashton generously shares her career journey and what led her to pursue an MBA. We also dive into… What is an MBA? Spoiler: It's a Master in Business Administration or as Ashton refers to it “CEO Training” Key learnings and her time studying at UQ and Harvard (Yes, THE Harvard) Balancing study and work Career growth and advice You can connect with Ashton on LinkedIn @AshtonTuckerman and subscribe to her Growth Mode Newsletter here: https://www.linkedin.com/newsletters/7059775580778418176/    Thanks for tuning in, mates!  See you next time. Belle & Liz. x  

Hello Marketing Mates! It's great to be back.  We were a little MIA in 2024 with some exciting professional and personal milestones and life events, but we are back for another season (Season 7 - can you believe it!) and spicing up our content a little this year.  After taking a look at our analytics and hearing your feedback we have some very exciting episodes in the pipeline, as well as some conversations with inspiring industry professionals. Without further ado, tune into the ep and don't forget to stay connected with us on Instagram and LinkedIn.  Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates Belle & Liz. x

Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management. In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don'ts that are top of your list? Please let us know on socials… Instagram - @yourmarketingmates  LinkedIn - linkedin.com/your-marketing-mates    And if you're enjoying the pod, don't forget that you can leave us a review on Spotify and Apple Podcasts. Ta ta for now! Belle & Liz. x  

Mates, we're back! It's been a hot minute between episodes because life has been all kinds of busy, but we're here and happy to be back in your ears. This week we're channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session. Without further ado, let's dive in…   If you haven't already, don't forget to connect with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates   And if you're enjoying the pod, you can leave us a review on Spotify and Apple Podcasts. Belle & Liz. x

For those of you that have been tuning in for a while, you'll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. Culture Amp - Culture First podcast Women In Digital Membership  Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcast - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) Brianna Johnston - Social Media Expert & Business Coach SEMrush -  platform often used for keyword research and online ranking data BorrowBox - borrow eBooks and eAudiobooks free from your library   Thanks for tuning in, mates! Don't forget you can connect with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates   And if you're enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.  Belle & Liz. x

This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren't familiar with Assisterhood, it's a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get some insider tips on how to make your application really shine! .. You can learn more about the Assisterhood mentorship program at assisterhood.com.au - applications close Friday 14th April 2023. Want to stay up to date on all things Assisterhood? Connect with Linh here: https://www.linkedin.com/in/linhhdiep/ Follow Assisterhood on LinkedIn and Instagram    We'll see you next week, mates! Belle & Liz. x

As we enter the new work week, you're likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you're feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis. If you're in Group B, our old friend “Procrastination” is likely to rear its ugly head. But don't fret, the Pomodoro Technique is here to get you back on track. The Pomodoro Technique is a time management system that encourages you to work in focused chunks, separated by regular breaks. These intervals are referred to as pomodoros. Tune in to more about this technique and give it a whirl this week! Let us know how you go… ... If you're enjoying the podcast we'd love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials. Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates! Belle & Liz. x

Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that's social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website. Onmisend Email Subject Line Tester - Analyses and improves your email subject lines. WordHippo - Basically a thesaurus on steroids.   ... If you're enjoying the podcast we'd love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials. Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates! Belle & Liz. x  

Although the title of this episode is pretty bold, we've got something a little different and fun in store for you this week… We've compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you've got something that hasn't made our list, please share your corporate pain with us. You can connect with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates   See you next week, mates! Belle & Liz. x  

It's still relatively early in the new year (although March is creeping up incredibly quickly!), which means it's the perfect time for you to undertake a little personal brand audit. Did you have a Myspace when you were younger (gah, cringe)? Or maybe you're like Belle and have had sporadic Twitter phases on and off for the last 10+ years… In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to: Start by doing a Google of your name (don't forget any nicknames or maiden names) Check all your old social media accounts  Be sure to double-check all your social media privacy settings Audit your current social account content Does this portray the right message? Would I feel ok if this was shown on TV or to my grandparents? Is it something that can be used to harm my personal security? Do I need to update anything to be relevant/meet best practice Update your profiles and messaging to reflect the new year (new job, new headshot)   Bonus tip: Use this cleansing energy to also unsubscribe from any emails you no longer want!    Do you have any other tips or tricks for auditing your personal brand? Let us know by connecting with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates   See you next week, mates! Belle & Liz. x

Chances are you've heard about ChatGPT by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you're likely on one of 2 teams: Oh no, it's happening, robots are here to take my job. The answer to my writer's block prayers have been answered.  In this episode, Belle shares some ways that she has been using it as an ideation prompt…   What's your stance on ChatGPT? Connect with us on socials and join the conversation. Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates! Belle & Liz. x  

Welcome back, marketing mates! Oh we've missed you, and it's delightful to be back in your regular podcast schedule.  We're kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5).  For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on what's been happening since our last episode and how our careers have progressed since we kicked off the podcast in 2020. How time flies when you're having fun… We hope you enjoy this episode. If you haven't already, you can connect with us on: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates   See you next week! Belle & Liz. x

Welcome to the final episode of Season 5 AND 2022 marketing mates! What better way to round out the year than with one of our favourite types of episodes…a resource roundup! If you're a book lover that's looking for some quality reading over the holidays, we've got some goodies for you! Liz's resources: Stocksy - stock photography website I Didn't Do That Thing Today by Madeleine Dore (Book) Radical Candor by Kim Scott (Book) The Crown - Season 5 Belle's resources: Life Is Tough But So Are You by Briony Benjamin (Book) AdWeek  - American advertising trade publication Future Women - membership, fortnightly newsletter, events and community committed to achieving gender equality in Australian workplaces The Plantation by Di Morrissey (Book) Merry Christmas and Happy New Year! Stay safe and enjoy the time with your loved ones. We'll be back in your ears in early 2023. Belle & Liz. x In the meantime, if you haven't already connected… Let's be friends on socials! Instagram - @yourmarketingmates  LinkedIn - linkedin.com/your-marketing-mates/ If you're enjoying the podcast we'd love to hear from you.  Please leave us a review on Spotify or Apple Podcasts.  

You've probably heard the term “emotional intelligence” and you may be wondering what this means and why it's helpful in the workplace (and life in general)!   In Jamilla Rizvi's book ‘Not Just Lucky,' she gives a great breakdown: “In basic terms, having emotional intelligence means you're able to recognise and manage not only your own emotions but the emotions of others. “   This week we discuss the 4 pillars that contribute to emotional intelligence: Self-awareness Self-management Social awareness Managing relationships Helpful resource: Check out the HBR article we mentioned - “Emotional intelligence has 12 elements. Which do you need to work on?” We have one more episode before we have a little break over Christmas! Can you guess what it is?   Want to be friends on socials? Connect with us… Instagram - @yourmarketingmates  LinkedIn - linkedin.com/your-marketing-mates/   Belle & Liz. x   If you're enjoying the podcast we'd love to hear from you.  Please leave us a review on Spotify or Apple Podcasts.

Welcome back, marketing mates! It's the time of year when there are events happening left, right and centre - industry awards, Christmas parties, social meetups…  If you're looking to expand your professional network (and get a head start on 2023), in this week's ep we share 5 networking hacks to keep up your sleeve: Attend industry events  Connect with businesses or brands you love Lean on your friends Check out virtual events  Find an existing community to join Happy party season! Let us know if you found these tips helpful, or if you have any other networking hacks - we'd love to hear them.    We'll be back again next week. But in the meantime, feel free to connect with us on socials: Instagram - @yourmarketingmates  LinkedIn - linkedin.com/your-marketing-mates/ Belle & Liz. x   If you're enjoying the podcast we'd love to hear from you.  Please leave us a review on Spotify or Apple Podcasts.   

If you're yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It's nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitive…   Do you use BeReal? What's your hot take? Let us know on socials…  Instagram LinkedIn See you next week, marketing mates! Belle & Liz.    If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.

It's that time again! Resource Roundup o'clock. If you're looking for some new books, this episode is certainly for you… Liz's resource recommendations: I Know How She Does It by Laura Vanderkam (book) Meltwater (media monitoring) The Diary Of A CEO with Steven Bartlett (podcast) Pretty Little Marketer (online community for social marketing)   Belle's resource recommendations: Miro (collaboration software) How To Make The World Add Up by Tim Harford (book) “How to build a great relationship with a mentor” (Harvard Business Review article) Essentialism, The Disciplined Pursuit of Less by Greg McKeown (book) If you're enjoying the podcast, (or have some resources you'd love to share) please let us know!  You can leave us a review on Spotify or Apple Podcasts or connect with us on socials. Instagram LinkedIn See you next week, mates! Belle & Liz. 

Raise your hand if you've ever felt guilty about not completing your ever-growing to-do list...  Same friend, same. This week we're discussing a fabulous article from the Harvard Business Review - “You're Never Going to Be “Caught Up” at Work. Stop Feeling Guilty About It.” Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're sharing some tips on how you can embrace more self-compassion, celebrate your wins and practice acceptance.  Get comfy, grab a cuppa and tune in.    Are you enjoying the podcast? You can leave us a review on Spotify or Apple Podcasts.  Don't forget you can also connect with us on socials: Instagram LinkedIn  Belle & Liz. x

Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process. In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis: Profiling your top 5-10 competitors Understanding competitor offerings Identifying competitor strategies (channels, tactics, campaigns) Devising your plan  When was the last time you did a competitor analysis?  Let us know by connecting with us on socials: Instagram LinkedIn Belle & Liz. x p.s. If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.

More often than not strategic planning is put in the “too hard basket”, but it's essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business. Spoiler: it also helps to make your short-term more effective and efficient! In this week's episode, Belle shares the steps she's gone through to shape the H2 goals with her team: Identify the problem - objectives and timeframes Analyse trends and benchmark data Define success metrics Articulate and communicate the strategic plan Kick off the execution phase With Q4 planning just around the corner, it's the perfect time to scrub up on your strategic skills.   Let us know what you think of this ep, mates!  You can leave us a review on Spotify and Apple Podcasts. Belle & Liz. x Connect with us: Instagram LinkedIn

Being in marketing, we have all experienced that dreaded “oops” moment after we've hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on. After you've taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those things?  One of the best things you can do is be prepared. Have steps in place for if and when these facepalm moments happen, particularly if it's a time-sensitive campaign.  Tune in now (and thank us later).  Belle & Liz. x Connect with us: Instagram Linkedin  

Welcome back, marketing mates! We're back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;) We truly have jam-packed this ep! Tune in to hear more about… Instagram: Reel updates Grid pinning Get a Quote button LinkedIn: Highlight career breaks Profile video tools Native carousel posts TikTok: TikTok Duets TikTok Lives Trending hashtags, memes, songs Facebook: Inbox promotional messages  New transparency tools for social, political and electoral ads Pinterest: Pinterest Predicts 2022: audience and category trends Twitter: Global accessibility features    We hope you enjoyed this episode as much as we loved recording it. If you have any additional social marketing tips, tricks and hacks we'd love to hear from you. You can connect with us on: LinkedIn Instagram See you next week! Belle & Liz. X

Hey mates! Welcome to the final episode of Season 4. We're wrapping the season with one of our favourite types of episodes and each sharing four marketing resources that we're loving right now.  Belle's resources: Adam Mosseri - Head of Instagram (IGTV) @mosseri Answerthepublic.com  - social listening for content Trello - project management tool Notion - project management and note-taking software Liz's resources: Moz Beginners Guide To SEO  Thriving in Business  podcast by Katie Martel & Rachel Callan Freelancing Gems - freelancer jobs marketplace for women  Not another newsletter by Dan Oschinsky Let us know if you've used any of these resources and what you think? Or, if you've come across a resource that you'd love to share with us! We're taking a little break for a couple of weeks while we cook up some juicy episodes for Season 5. While you're waiting for us to come back, feel free to connect with us on socials and let us know if you have any episode requests (or just say hello). Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates See you soon! Belle & Liz. x

We're delighted to share our second episode in the “Chats with our mates” series. We had the pleasure of chatting with Brooke Dobbie, a Gold Coast based creative who has successfully established her freelance career and lifestyle. If you're exploring the possibility of going out on your own or starting a side hustle, this episode is for you. We discuss: How to tap into your professional network Figuring out your rates Where you can look to find freelancer projects Highlights and challenges of going out on your own The skills and experience that are incredibly valuable when starting your own business Brooke's career has seen her as a Senior Graphic Designer and Art Director in both boutique and large scale advertising agencies, which gave her the valuable skills and industry connections to pursue her professional goals. You can connect with Brooke on Instagram or LinkedIn to continue the conversation: linkedin.com/in/brookedobbie/ instagram.com/brooke.dobbie/ If you enjoyed this episode or have a recommendation for our “Chats with our mates” series, please let us know via our social channels! Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates   See you next week, mates! Belle & Liz. x

Imagine telling yourself 3 years ago that someday in the near future you'd be using QR codes on a daily basis! We certainly never would have believed it… QR (quick response) codes are now considered one of the most effective tools for personalising your marketing campaigns and user experience thanks to their ‘trackability' and easy implementation. Here are a couple of free QR code generators you can experiment with: www.qrcode-monkey.com www.qrstuff.com Know of any particularly creative uses for QR codes? Let us know where you've used or spotted them! Belle & Liz. x Connect with us on socials: Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates 

The digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy. In this episode we're chatting about 5 major trends that we're seeing in the marketing industry: Consumers being in control Short-form video content Brands soul-searching for greater purpose The “Cookiepocalypse” Inclusive advertising done authentically What other marketing trends are you seeing? Let us know by connecting with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates   If you're enjoying our podcast, please leave us a review on Spotify or Apple Podcasts. Belle & Liz. x

We know it sounds controversial, but did you know you're allowed to have more than one mentor?! Yes, really. Having multiple mentors allows you to tap into their skills and experience for different problems. In this episode, we discuss mentor mapping,  how to approach a prospective mentor, and the 6 different types you mentors you should have in your life: Work Wife / Best Work Friend The Pusher The Cool Kid The Expert The Outsider Your Younger Self If you're interested in a more formal mentorship program, head over to assisterhood.com.au - the 2022 Assisterhood program is launching in QLD and VIC this week! If you have any questions about mentorship or this episode, please get in touch. We'd love to help. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates   Belle & Liz. x

Influencer marketing is all about leveraging an individual with a community or following to share their recommendations about your brand or product. Before you rush out and find the nearest influencer, make sure you're thinking strategically and ensuring this person will speak to the right audience for your brand. You need to be able to measure the results at the end of the day! In this ep, Belle shares her top tips for getting started with an influencer marketing campaign: 1. Set your strategy 2. Define your budget and expectations 3. Write your influencer brief 4. Ensure your influencer is credible 5. Track your results  If you need help sourcing influencers, TRIBE and Scrunch are great Influencer Marketing Agencies/Platforms. Belle also mentions a great SBS mini-series on YouTube called “Faking Influence”. You can check it out here. Let us know if you found this episode helpful? Happy influencing, marketing mates. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Belle & Liz. x

If you've got broad knowledge and skills across a range of marketing tactics, with in-depth knowledge in a couple of areas, chances are you're a T-Shaped Marketer! In our opinion being a T-Shaped Marketer is incredibly valuable. Particularly if you're wanting to move into management or a strategic leadership position one day. It's also a great way to ensure you're future-proofing your awesome skills. When listening to this episode have a think about what you're an expert in, or what you'd like to become an expert in? Once you're clear on your goals, you can begin upskilling: Free online courses Volunteering Putting your hand up for new work projects Talking to specialists   If you have any questions about this episode or want to get in touch, head over to our socials. We love chatting with our fellow marketing mates. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Belle & Liz. x

This week we're sharing a simple and super effective productivity hack to help you be your best self this year! If you lead a marketing team, or just want to improve your efficiency and workflow, listen up. The Ivy Lee method is a 100-year-old strategy for helping people become more productive at work. In this episode Liz is breaking down the 4 step productivity hack, so grab a pen and get ready to make some good habits. If you have any questions about this episode or want to get in touch, head over to our socials. We love chatting with our fellow marketing mates. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Belle & Liz. x

Welcome to 2022 marketing mates! Instead of setting a New Year's resolution, this year we've each adopted a 'Word of the Year'. In our opinion, this is a kinder, more wholesome way to approach 2022 and set the tone for our personal goals.  We're not sharing any spoilers. You'll have to tune in to hear what they are...  If you've also chosen a word for the year, please head on over to our social channels and let us know what it is. We can keep each other accountable and cheer one another on!  Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Belle & Liz. x  

Ho, ho, how are you marketing mates? To wrap up the year, we're gifting you with a Resource Roundup: Christmas Edition! Belle's resources: Oh My Digital - emails and social content LinkedIn Marketing Labs (free!) Webflow  FigJam collaboration software (Figma) Liz's resources: verygoodcopy.com #careerhackwithkoon Future Fit by Andrea Clarke (book) Assistercast podcast by Assisterhood We're taking a little mid-season break to enjoy the holidays and we'll be back in your ears early 2022! Thank you for your support this year. If you've been enjoying the podcast, please don't forget to leave us a review on Spotify or Apple Podcasts.  You can also connect with us on socials.  Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Merry Christmas, mates. Belle & Liz. x

You've probably heard the term Personal Brand before and you're likely in one of two groups. 1) What the heck is that? or 2) Oh yeah, I've been meaning to do something about that… Well buckle up mates, we're breaking down the 5Cs of personal branding and sharing the reason's why it helps to build your credibility and reputation within the workplace and wider industry: Confidence Curiosity Credibility Catalyst Commitment (culture) Hot tip: The end of the year is a perfect time to rest, reset and start thinking about how you'd like to strengthen your brand and what you'd like to advocate for in 2022. ... If you've got any questions or you're not sure where to start, please connect with us on socials and send us a message. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Belle & Liz x

We'll be the first to admit that we regret not applying for awards earlier in our careers. But...it's never too late, and we're here to tell you why you should consider applying for awards next year.  Some hot awards tips straight off the press: Be prepared. Look at past categories to see what you could be eligible for and keep them in mind during the year. Know application cut-off dates in advance! Don't presume there are 1000's of entries and you have no chance.  Look at the Under 30's awards. Start young.  Keep an eye out for team awards and work with others on a project together. Learning and collaborating. Double win. Keep trying. If you didn't win this year, try again next year! Just have a go. As simple as that.  In this ep, we also share some great industry awards that you should start checking out, as entries are already opening for some categories.  ... If you have any questions about applying for awards, please feel free to connect with us on LinkedIn or Instagram if you haven't already. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates Belle & Liz x  

Hi there mates, we're back (and we missed you)!

Often as marketers, we can get caught up in the tactics and the numbers and forget the bigger picture. In this episode, we're chatting about the importance of building relationships with your key stakeholders (managers, executives, clients, and so on) and ways you can demonstrate your value within the workplace. In summary, these are our 5 tips: Look for opportunities to connect and build relationships Consider how you communicate (don't always resort to email) Think about what they (your boss, client, team) want to know Keep track of your achievements in a “win book” Be prepared to back yourself! The 20 seconds of bravery that Liz mentioned from “We bought a Zoo” can be found here. And that's a wrap on Season 3! This season we've covered off 10x skills and knowledge areas for marketers. Please let us know what you thought of this season and any other skills you'd like us to discuss in future episodes. We love hearing from you. We will be back in a couple of weeks with Season 4 - woo!  ... If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

Welcome to another episode marketing mates! This week we're talking money and how to talk the “finance talk” to your CFO, accountant, or sales team. Often things can get a bit lost in translation between marketing acronyms and financial terms, but it's important to clearly demonstrate the value you're bringing through your marketing activity, with the budget you've been allocated. Hot tip: you always want an ally in the room when you're about to talk money and there's nobody better than your finance person. Here's a little cheat sheet of 10 finance terms you should start getting familiar with as a marketer: ROI - return on investment Assets - things that you own Liabilities - financial expenses owed Balance Sheet - a snapshot of the business with all assets and liabilities Cash Flow - measures the cash flowing in and out of the business Margin - the difference between a selling price and the profit made Profit & Loss Statement  (P&L)- also known as an Income Statement Gross Income - the total money earned before taking out expenses Gross Profit - the difference between the sale and the direct cost of making the sale Working Capital - the cash you have in the bank that you can invest.   Now don't be scared, go make friends with your finance person! …   If you enjoyed this episode, don't forget to rate, review & subscribe ❤   You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

The word “data” can sound a little scary. So let's start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys. In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data: Audience - overview of your website traffic and demographic insights Acquisition - how are people getting to your site? Behaviour - understanding where people are navigating throughout your site Conversions - measuring your results against objectives. If you're wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy. … If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

Let's talk about sales! Regardless of whether you're doing in-house marketing or marketing for clients, at some point, you're going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman. In this episode we discuss a helpful sales framework known as SPIN: Situation - gathering information about your customers' situation Problem - identifying customer pain points Implication - understand the problems on a deeper level Need-payoff - encouraging customers to explain the product benefits in their own words PSA: Ice cream is recommended when listening to this episode. … If you enjoyed this episode, don't forget to rate, review & subscribe ❤   You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

This week we're talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience. As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts. We've broken down our 4 top tips on how you can crush it with your content marketing strategy: Have a quarterly content focus Repurpose your content FLIP IT and share a different perspective Share your opinion Spoiler: We may or may not sing in this episode, but you'll have to listen to find out haha… …   If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

Drum roll, please! Welcome to the first episode of the “Chats with our mates” series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can. In this episode, we're chatting with our friend, mentor, and copywriting expert, Malcolm Auld. Mal has experience running multinational agencies, marketing departments, start-ups, a SaaS business, bricks n mortar, and online retail businesses. He has also published 6 marketing books and taught executives in 22 countries. Living and working in the USA, Asia, and Australia has given Mal wide exposure to different cultures. Some of the excellent resources and authors Mal recommends in this episode include… Drayton Bird - “How to write sales letters that sell” John Caples - “Tested advertising methods” Ken Roman - “Writing that works” And industry gurus such as: David Ogilvy Dan Kennedy Neil Patel (SEO specialist) Clayton Makepeace - Very Good Copy newsletter Joe Sugarman - newsletter Mal is also releasing a copywriting course by the end of the year! Stay tuned. In the meantime, you can subscribe to Malcolm's blog.   We hope you enjoy this episode! Please connect with us on socials - we love hearing from you. We're also keen to hear who you'd like us to chat with on the pod? LinkedIn - /your-marketing-mates Instagram - @yourmarketingmates Belle & Liz x

Last week we left you in a bit of suspense…but, the wait is over! Part 2 of our social media episode is ready for you to dive into. In our last episode, we spoke about social channel demographics and data (LOTS of data!). This week we are discussing the difference between paid and organic social content - and how you can integrate boosted posts. There are also 5 Core Pillars of Social Media Marketing that are great to keep in your toolkit: Strategy Planning & publishing Listening & engagement Analytics Advertising   Source: Buffer.com We look forward to hearing how you use these tips within your social marketing strategies and daily activity.   …   If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you all! Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

Following on from last week's channel strategy episode, we wanted to cover off social media marketing as its own topic. Can you believe there are 40+ social media channels (and counting?!)… We had a lot to say on this topic - from running through the long list of social channels to discussing demographic insights for each platform. It's important to stay up to date with where your users are and what they want to see, to maximise your marketing activity. PSA: This episode was recorded during lockdown and we could have talked for days on this topic (anyone else craving social interaction haha), which is why we have broken this topic into 2 episodes. Next week we will continue the convo with some more insight into the difference between paid and organic social media marketing. … If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you all! Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates The source referenced in this episode is Sprout Social's 2021 social media demographics for marketers.

When it's time to craft a channel strategy it's not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it… what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account…!? Take a breath. In this episode, we're diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers. If you haven't listened to episodes 1 & 2 of Season 3, we'd recommend taking listen prior to this episode. … If you enjoyed this ep, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you! Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

Marketing strategies are a topic we get VERY excited about! Not only does it set the strategic tone for your marketing activity, but it's your secret weapon to refer back to when choosing channels, targeting, messaging, and your offers. The 5 W's of a marketing strategy are: Why - Business goals and objectives, setting the scene. What - What part do you play? What are you going to measure? What budget? Who - Audience and competitor analysis, SWOT Where - Channels (*Spoiler for next episode*) When - Rollout plan and timeline. Phase your marketing rollout into quarters, particularly if you're running campaigns. ... Let us know what you thought of this episode or if you have any other tips for creating a marketing strategy. We'd love to hear from you. If you enjoyed this episode, don't forget to rate, review & subscribe

Welcome back to Season 3 of Your Marketing Mates! This season we're doing something a little different and looking at the '10 fundamentals of digital marketing'. Each episode will cover off one skill or knowledge area to develop during your marketing career. In S3E1 we are diving into how you can better understand your customers and why this will benefit your marketing in the long term. **Spoiler alert** - it involves customer research and persona development. Basically, if you're treating your customer personas like dating profiles you're doing it right. The survey tools we mentioned in this episode are: Typeform Survey Monkey ... If you enjoyed this episode, don't forget to rate, review & subscribe

Hello marketing mates! It's the last episode of S2 (where has the time gone?!) but don't stress, we will be back in a few weeks. We wanted to leave you with some tactical, helpful tips you can use to optimise your campaigns if they're not getting the results you're after. First things first, don't panic. Some of what we cover in this episode includes re-evaluating your campaign goals and objectives, audience targeting, your campaign duration, ways to optimise your campaign, measuring customer behaviour, and triple-checking your tracking is set up correctly (it happens to the best of us!)… During our short break from being in your ears, you can still reach us on socials. Please feel free to get in touch if you have any questions about your campaign performance or just miss us and want to have a chat. We love that too. See you in a few weeks mates! Belle & Liz x ... Don't forget to rate, review & subscribe

It's that time again and we're pumped to share four new resources (each!) with you all. To be honest, we're surprised we haven't shared some of these gems with you already. Without further adieu, dive on in and let us know what you think of this week's resource roundup… Belle's Resources: Seth Godin's Blog - Seths.blog Go-to Skincare - gotoskincare.com Rachel Corbett Podschool - podschool.com.au Creative Samba - creativesamba.substack.com    Liz's resources: Gruen (Previously called The Gruen Transfer) on ABC - iview.abc.net.au/show/gruen Women in Tech SEO Facebook Group - facebook.com/groups/techseowomen Social Media Marketing Podcast - www.socialmediaexaminer.com/shows/ Buffer email - buffer.com/resources/   We love our YMM community and are grateful to have you part of the fam! If you haven't already, you can connect with us on socials and get in touch. Belle & Liz x     Don't forget to rate, review & subscribe

May is officially dubbed “strategy season” for those of us in marketing-land, and in the lead up to EOFY there's no better time than the present to revisit your marketing strategy, goals, customer behaviour and success metrics for the next financial year. As we've touched on in our “S1E10 - 4Cs of COVID” episode, the motivators, and behaviour of our customers have changed dramatically in the last financial year, with a lot of people looking for brands who connect with their personal values, make them feel safe and provide a sense of community. So make sure you take a look at your customers (run some surveys and look at your data) and use these insights to inform your strategy. You may have also noticed that a lot of brands are currently running brand awareness campaigns that connect with their audience on an emotional level, rather than ‘hard sell' lead generation campaigns. Is this something you should consider for your new FY marketing strategy? Here's a link to the Optus TVC Liz mentioned in this week's episode: https://youtu.be/mSH4OfewKw4 “Optus has revealed its new positioning, ‘It starts with yes', in a campaign set to inject a sense of optimism and possibility back into the brand.” Let us know if there are any other EOFY tips you would like to share with the YMM community. You can join the conversation on our LinkedIn page or send us a DM :) Belle & Liz x … Connect with us on socials: Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates