Podcast appearances and mentions of jon shanahan

Today on the show I have Jon Shanahan  from The Kavalier to break down minute 13 of Casino Royale.  Always great fun catching up with Jon, he is now head of global marketing for TRX so you guys out there doing your Bond fitness challenges should definitely be following Jon if you're not already.

Today on the show I have Jon Shanahan  from The Kavalier to break down minute 14 of Casino Royale.  Always great fun catching up with Jon, he is now head of global marketing for TRX so you guys out there doing your Bond fitness challenges should definitely be following Jon if you're not already.

Today on the show I have Jon Shanahan  from The Kavalier to break down minute 14 of Casino Royale.  Always great fun catching up with Jon, he is now head of global marketing for TRX so you guys out there doing your Bond fitness challenges should definitely be following Jon if you're not already. This show is supported by: CURRY AND PAXTON Use the discount FTWL20 at checkout for 20% off.  WILDE & HARTE:  Use discount code at Checkout: Tailor20 for 20% off.  And also: KHV CONCEPT  Use MSTYLE10” for 10% off.  You can subscribe to the weekly newsletter so you don't miss a second of Bond.  https://fromtailorswithlove.co.uk/newsletter

Today Rabah is chatting with Jon Shanahan, who runs successful male beauty brand, Stryx. You'll get the inside scoop on: - How DTC brands can get on Shark Tank - What it's really like to be on the show (benefits, drawbacks, etc.) - Secrets to success in the male beauty niche If you enjoy this episode, subscribe so you don't miss the next one! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social!

Guys... Do everyone a favor and wash your ass. We are super excited to be working with STRYX men's skincare and cosmetics line as part of helping break the stigma around men taking care of their bodies and minds. In this episode Zach chats with Jon Shanahan, co-founder of STRYX men's skincare and cosmetics (use promo code: DARKBLUE at www.stryx.com for 15% off amd 20% goes toward our Dark Blue mission). Jon and Zach talk about the benefits of stepping up your aesthetic game, some basic skincare steps, and the importance of washing between your crack. This episode pairs nicely with loose leaf spearmint tea in an Ember self heating mug and Alamo Botanicals CBD coffee roasted by What's Brewing in San Antonio, TX! You can donate to The Dark Blue and help build our 501(c)3 national network of men's groups at http://www.paypal.com/paypalme/thedarkblue, or find us on Patreon! Pick up some Dark Blue merch or some fresh undies made perfect for your anatomy, guys and girls alike, from our sponsor at www.sheathunderwear.com, 25% off with promo code DARKBLUE. Get premium CBD products for 10% off at www.alamobotanicals.com with promo code DARKBLUE. Our sponsors donate portion of the proceeds to our building our network of men's groups all round the United States! --- Support this podcast: https://anchor.fm/intothedarkblue/support

Creating a Culture that Gets and Retains the Best Employees Shep Hyken interviews Jon Shanahan, co-founder of Businessolver Inc., a benefits administration solution that combines technology and service to help employees get the most value out of their benefits. He discusses creating a culture that delights and retains loyal customers and the best employees. Top Takeaways:  ·      We need to create a culture that people want to work in. Happy employees will focus on engaging more with customers. ·      Employee retention and client retention can drive business growth. You can't get to client delight unless your employees are delighted. If you want to provide a great customer experience, it starts with a great employee experience.   ·      If employees feel like what they contribute to the organization is not recognized in terms of compensation and benefits, they feel like the organization is not empathetic. They think that their leaders are not listening to them.   ·      How the workforce views the value surrounding benefits is evolving. Five years ago, employees considered a good medical program the most important benefit ("I have a good medical program that meets my needs. I have a good dental program"). Employees may now put more value on flexibility ("I have flexibility around my work hours and where I work").   ·      Jon Shanahan also shares the top "always" factors that ensure employee retention.   o  Employees always need to know that they will receive their paycheck. Compensation and benefits always have to happen because if they don't, that is a significant disruption for employees.   o  Employees must know they will always have leaders they can turn to and have honest conversations with.  o  Employees must always have peers that support the same culture. o  The culture of opportunity. If employees don't believe they always have opportunities within the company, they will stay with you for a while, but when a new opportunity comes along, they will leave.   ·      57% of CEOs believe the most significant benefit of an empathetic workplace is faster business growth. Jon shares more stats from the 2022 State of Workplace Empathy Study. Tune in! Quote: "Empathy is your ability to place yourself in someone else's shoes, understand where they're coming from, and create a space to listen to understand."   About:  Jon Shanahan co-founded Businessolver, Inc. in 1998. He wanted to create a benefits administration solution that combined the best in technology and service with a fierce focus on the end-user. Before founding Businessolver, Jon was vice president of consulting services at Holmes Murphy & Associates, a leading national insurance agency. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin Moore is a Sponsorship Coach & Founder of CreatorWizard, a training program that teaches creators how to find & negotiate brand deals. With his wife April, Justin has been a full-time creator for nearly a decade and has been running an influencer marketing agency for over 5 years.   Justin and April started creating content back in the days before brands reached out to collaborate with influencers. They started with a cooking channel and a family vlog channel and did daily videos for several years, eventually growing their total following to over 1,500,000.   With more than a decade of experience in content creation, it is easy to see why Justin Moore is able to help creators find & negotiate their dream brand sponsorships.   In this episode, dive deep with Aaron as he and Justin discuss how a side hustle led to quitting his 9 to 5 job, managing his influencer marketing agency, and the opportunity on Amazon Live.   Justin Moore's Challenge; Reach out to that person. Reach out to that potential partner.   Connect with Justin Moore Linkedin Twitter Website   If you liked this interview, check out our episode Men's Fashion Reviews, YouTube, and Building a Brand w/ Jon Shanahan.   Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode I am joined by Jon Shanahan of Stryx, engineering discreet men's cosmetic and skincare products for everyday guys to easily, confidently and comfortably look their best. Listen as we discuss stories from Jon's upbringing, the overall founding story to Stryx, and their latest appearance on ABC's Shark Tank.  Make sure to check out Stryx at: https://www.stryx.com/   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, France & Son, offering high quality, stylish furniture, lighting, and decor at a reasonable price. Pieces are available in a variety of colors, finishes, and textiles to complement any decor, and they even offer custom upholstery if you really can't find what you're looking for. Make sure to check out France & Son at: https://franceandson.com/

Today I talk to Marlene Stewart about making the costumes for Top Gun Maverick. I'm joined also by Nick Guzan or Nick 'Danguzan' (Dangerzone) from Bamf Style and Jon Shanahan from The Kavalier.  After we do some listener mail.  Marlene has a website too.  https://www.marlenestewart.com/ More giveaways and info can be found on my blog: https://fromtailorswithlove.co.uk/about From Tailors With Love is not represented, endorsed, sponsored or supported by EON, MGM, Danjaq or any other 3rd party.

Jon Shanahan is a YouTuber with over 150K subscribers.  Jon Shanahan is aTikTok creator with videos that regularly exceed 1 million views. Jon Shanahan is 'Jobs era' ex Apple employee. Jon Shanahan is a CoFounder of Stryx a SharkTank success story. Jon Shanahan is on the show to tell you about his experiences and to teach you what works on TikTok. This is a fantastic episode, don't miss it! (58mins).A big thank you to our sponsors: Rewind. Back up your Shopify store because not doing so is absolute lunacy. As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/VIXXR Shopify Agency. https://www.vixxr.com/

Tyler Denk is the cofounder and CEO of Beehiiv, a newsletter platform company that recently raised $2.6 million.    Tyler was the 2nd employee at Morning Brew, where he worked on engineering, product, and growth. He was responsible for building the renowned referral program and bespoke tech ecosystem that facilitated the company to scale to a successful $75m exit in 2020.   Now, he and his team are working to develop all the same capabilities and features for anyone to use on the Beehiiv platform.   In this conversation, Tyler and Aaron discuss the key capabilities most newsletter platforms are missing, the lessons he's taken from Morning Brew, and the success of the Milk Road.   Tyler Denk's Challenge; Always leave the house with a few dollar bills to donate to the homeless.   Connect with Tyler Denk Linkedin Twitter Beehiiv Website   Big Desk Energy If you liked this interview, check out our interview with Jon Shanahan where we discuss Shark Tank, men's cosmetics, and selling in large retailers. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify

Jon Shanahan is the cofounder and Chief Marketing Officer for Stryx, a cosmetics and skincare company focused on serving men.   Jon has helped the company earn over 120 million organic views on TikTok, scale to millions in revenue, and launch in major retailers including Target, Nordstrom, and CVS.   Prior to founding the company, Jon built a brand and YouTube channel called The Kavalier focused on men's fashion where he reviews menswear and helps his viewers look great.   In this episode, Jon and Aaron discuss the vision of Stryx, how he's blended skills to market & sell, and how he pitched on Shark Tank.   Jon's Challenge; Try something new that makes you uncomfortable.   Connect with Jon Shanahan TikTok Instagram Linkedin Twitter Website   If you liked this interview, check out episode 386 with Jon where we discuss his first breakthrough on tastes, trends and style through his website The Kavalier. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify 

Jake Thomas is an expert at writing YouTube video titles. He has parlayed his experience writing more than 4,000 titles into his company, Creator Hooks.   Prior to founding Creator Hooks, Jake helped build a channel from 70 to 200k subscribers   After leaving to start his firm, he landed clients that include Hubspot cofounder Dharmesh Shah's personal channel and The Infographics Show.   In this episode, Jake and Aaron discuss his framework for writing a title, how to create more curiosity, and the power of owning a niche.   Jake Thomas' Challenge; Develop your Model 100. Create a spreadsheet of the hundred channels with a similar style to yours.   Connect with Jake Thomas Twitter Website   If you liked this interview, check out episode 386 with Jon Shanahan where we discuss YouTube strategy and men's fashion. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify 

It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men's cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon's background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discovered TikTok. Now backed by over 200k fans on TikTok, Jon joins Scott to share his insights on this popular platform. Jon believes in TikTok's power to educate audiences, so tune in as he details what makes this trending app so different from other apps. Plus, you'll discover Stryx's journey from defining their ideal customers to how they now have loyal fans and endless inspiration for exciting product ideas. Scott & Jon also get into a very illuminating discussion about tried and tested tips of effective content creation, how TikTok embraces a constant testing mindset, as well as how brand founders can use TikTok to their advantage. As TikTok continues to expand its reach across the globe, Jon believes that the sky's the limit and that the platform hasn't hit its tipping point yet so listen in and learn how to reach new audiences for your brand through harnessing the power of TikTok!For real-time updates, connect with Jon & Stryx: Jon Shanahan on LinkedInJon Shanahan on TwitterStryx on TikTokStryx InstagramStryx TwitterPlatforms referenced in this episode: TikTok Creator Marketplace    If you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Jon Shanahan is the co-founder of Stryx, the pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks. Shanahan discusses those issues and more with host Eric Bandholz.

On today's episode of the RecruitingDaily Podcast, William Tincup speaks with Jon Shanahan from Businessolver. And we'll be talking about their report that they do. It's Businessolver's 2021 trends and 2022 predictions.What's next for many of us is changing. Your company's ability to hire great talent is as important as ever – so you'll be ready for whatever's ahead. Whether you need to scale your team quickly or improve your hiring process, Greenhouse gives you the right technology, know-how and support to take on what's next.

Today we're revisiting The Wolf of Wall Street and looking at some of the style templates set by Costume Designer Sandy Powell.  I'm joined by guests Kyle Barbeau from Easy Smiles and Expensive Watches and Jon Shanahan from The Kavalier.  More podcast episodes and show notes can be found over at:  https://fromtailorswithlove.co.uk/podcasts Music Outro: John Pickup 

Stryx was founded on a basic insight: Men seek to look handsome. Stryx began when a pimple nearly ruined a wedding. Every man has an experience from a first date, important meeting, or daily video call where a blemish can distract from their best performance. Somewhere along the way men's faces got neglected. Left uncared for, the male face has become a hot spot for trouble: zits, redness, dark spots, oiliness, and more. So Stryx became the first company ever to conceive, from start to finish, what cosmetic and skincare products would be – if they were made for men. CMO and co-founder Jon Shanahan joins Justin to discuss this hot new brand!

In this episode we look at the style of American Psycho. Topics include: What is the power suit? What characteristics of suiting define them being 80s? What Brands said no to being included in the film? Are the styles still relatable to modern day clothing? What style was mentioned in the book? How was the book different to the film? Did Patrick Bateman really commit those murders? How much is that doggy in the window? Joined by Jon Shanahan and Kyle Barbeau Show notes over at: https://fromtailorswithlove.co.uk/podcasts  For the first ten minutes I talk about tropes in movies: The Bully.  With references to Joker, The Americans (series) and Christine. 

Dave Fink is the CEO and cofounder of Postie, a platform for making direct mail marketing campaigns as sophisticated as elite digital marketing.   Dave Fink has been building companies for the consumer internet for over 15 years. Over the last decade Dave has launched and scaled over 20 consumer-internet businesses. During the early part of his career he created performance-marketing platforms helping brands as diverse as Walt Disney World, Procter & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world.   Dave also established the customer acquisition strategy that successfully launched consumer brands with celebrities including Kate Bosworth, Jessica Simpson, Rachel Bilson, and Mary- Kate and Ashley Olsen.    In this conversation, Dave and Aaron discuss some basic marketing definitions, the mission behind Postie, and how Dave coaches marketing clients to success. Sign up for a Weekly Email that will Expand Your Mind.   David Fink's Challenge; Find a new hobby to get a break from work.   Connect with David Fink Linkedin Postie Website dave@postie.com   If you liked this interview, check out episode 386 with Jon Shanahan where we discuss YouTube marketing, men's fashion, and much more. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

Minter Dialogue Episode #429Jon Shanahan is cofounder, President and CEO of BusinesSolver, an HR benefits administration solution that combines tech and service. Founded in 1998 with Sean McMurray, the organization is an industry leader and, under the helm of Jon Shanahan has created a strong and healthy culture that has enabled strong growth. In this conversation, we discuss how he has steered and crafted the BusinessSolver Way, the challenges of sustaining a culture via remote work, and how to maintain engagement. We also discuss their annual State of Workplace Empathy and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Over here at commerce tea, we love folks who are doing things that no one else is. Today we are joined by Jon Shanahan, the CMO of Stryx- a pioneer in the men's cosmetics industry. We'll be talking about how Stryx chose and developed this market opportunity, how they brought their product to market, and how to leverage social media. Let's dig in!

Approximately 56 percent of men “admit” they use makeup. “Admit” is the key word. There seems to be a taboo associated with men’s cosmetics. Like sex, it’s something we don’t talk about it. But it IS time to talk. During a Smart Sex, Smart Love podcast, host Joe Kort, PhD, spoke candidly with Jon Shanahan, co-founder of Stryx, a men’s cosmetics company launched two years ago to provide the products men need, but aren’t comfortable saying so. Jon likes to tell everyone that he is straight, married and the father of two children. He immediately wants to announce that men’s cosmetics are for all men because all men need them. The company started when his business partner woke up the morning of his wedding to discover a pimple on his face. His fiancé had spent hundreds of dollars on makeup for that day, but he had nothing to cover up a pimple. Every man has a story like that … the day of a big presentation, a first date … it can throw your game off. The need and desire for men’s cosmetics is on the rise … quietly. If a man has a blemish, he searches his wife’s cosmetic bag for a concealer, or is forced to go to the cosmetics counter at Sephora’s or Macy’s where women shop and men shouldn’t be seen. The cosmetics industry is so heavily marketed to women, but there is no on ramp for men. That’s why Stryx was launched. Men should have a quick and easy fix for a blemish, a shiny forehead or to cover dark circles under their eyes. The goal of Stryz is to destigmatize the shame many men feel about wearing makeup. Men should feel empowered to buy a man’s cosmetics product, not embarrassed. It is time for that complete evolution for men.

Approximately 56 percent of men “admit” they use makeup. “Admit” is the key word. There seems to be a taboo associated with men’s cosmetics. Like sex, it’s something we don’t talk about it. But it IS time to talk. During a Smart Sex, Smart Love podcast, host Joe Kort, PhD, spoke candidly with Jon Shanahan,... The post Jon Shanahan on Men’s Cosmetics first appeared on PodcastDetroit.com.

Happy Life Day everyone! This episode we have two returning guests, Dallas area performers Matt Eitzen and Adrian Godinez. They are joined by Jon Shanahan of The Kavalier YouTube channel to discuss the 2nd series of Disney’s hit series The Mandalorian! This is the way?

Welcome to another episode of the Alpha M Podcast. In this episode, I got to sit down with Jon Shanahan from Stryx. You may know him from the The Kavalier and in this episode we got to chat about his journey to being a full time YouTuber, leaving the corporate world working for Apple and now his business Stryx. Is men's makeup a market to keep a close eye on? In this interview, we speak about:Jon's journey from corporate world to YouTubeWhen he decided to leave his job and the strategy he took to continue providing for his familyJon's view on fast fashion and outlets and why you should avoid most brand namesWhy as an entrepreneur you almost become hard to hireMonetizing his channel through affiliate schemes and reviewsStryx, the journey and the mission they're onThe early growth Stryx is seeing as a business entering a relatively new marketInsider secrets into the strategy behind Stryx and their growthShould men wear make up? A discussion between Aaron and JonPlus so much more...Thanks to Jon for being on!Be sure to go and check out Stryx too, here's a link: https://www.stryx.com/Sit back, relax, and enjoy this episode!Have a guest you want me to interview? Hit me up on social media.DON'T FORGET - If you're looking for the highest quality sunglasses without a premium price tag, check out www.enemy.com - I started ENEMY to solve a simple problem, to offer badass, premium sunglasses without the huge $300 price tag we're all expected to pay.Get yourself a pair today, and use code: PODCAST10 for 10% off.Enjoy the episode gentlemen. See acast.com/privacy for privacy and opt-out information.

In the first part of this Feature, we interview Jon Shanahan and Devir Kahan, Co-Founders of Stryx. Stryx is a line of cosmetic, makeup, and skincare products for men. Zits on the day of Devir’s wedding was the start of Stryx. He was too embarrassed to ask the makeup artist to cover his pimples, and the result was thousands of photos of his zits on display. From there, Devir sought to create a company to help de-stigmatize the use of cosmetics for men and offer a solution. To help, they created discreet makeup tools that don’t look like traditional cosmetic applicators. They explain that it’s important not to launch a brand in a void. They spent time working on a blog that attracted the right people, to have a good starting point. In Part 1, we hear about the brand's birth, the little details behind their designs, and the anxiety of their launch.   Join us while Ramon Vela interviews Jon and Devir on The Story of a Brand Show, and listen to them, share the inside story of a brand. For more on Stryx, please visit: https://www.stryx.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

Looking your best is a necessity if you want to turn the volume up on your dating game and Jon Shanahan from TheKavalier.com is here to talk about just HOW to do that. This episode, tune in for men's grooming, fashion, style and how to start forming your own if you're lost in the cargo shorts jungle. www.Stryx.com www.thekavalier.com www.kristenandchill.com www.winggirlmethod.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/AskWomen/support

Jon Shanahan wants men to wear makeup. He's a co-founder of Stryx, a direct-to-consumer manufacturer of concealer and tinted moisturizer for males. The company launched in 2017. Shanahan joined shortly afterward, having created his male grooming channel on YouTube.

In this episode, Jon Shanahan, Founder of The Kavalier, talks about how to buy high-quality clothes. Go to https://thekavalier.com/ to find out more. For more instant access to future episodes, subscribe to the podcast for free from your mobile device, laptop, or desktop computer.

On this episode I have returning guest Christopher Laverty, author of Fashion in Film and the editor of Clothes On Film, Jon Shanahan editor of The Kavalier, and co-host of the Buttoned Up Podcast. We’re going to be talking about the movie Limitless with Bradley Cooper and Robert De Niro and joining me at the end is David Zaritsky from The Bond Experience.  David purchased  some props and clothes from the movie when it went up for auction.  For show notes check out .. https://fromtailorswithlove.co.uk/podcasts

Men’s corrective cosmetics company co-founder Jon Shanahan shares the story of starting and growing Stryx, and his personal entrepreneur journey. Jon is an entrepreneur, a men’s fashion expert, and the Co-Founder & Chief Marketing Officer at Stryx. After successful careers in technology and the retail industry, he turned his passion and knowledge of men’s fashion into a menswear review website and YouTube channel dedicated to helping guys look better, feel better, and live better called The Kavalier. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

He's an up and coming YouTube creator better known to his 100,000 subscribers as The Kavalier. Jon Shanahan joins Tim to talk about what it was like to come up with this YouTube concept, and then come up with a successful strategy to build a large following as a full-time YouTuber. https://traffic.libsyn.com/shapingopinion/A_YouTubers_Life_II_auphonic.mp3   Did you ever think about how you use YouTube or why you use the social media channel? If you're like most people, you log onto YouTube to learn something quick, like how to fix a leaky faucet, how to grill the perfect Cajun shrimp recipe, or maybe you follow someone on YouTube for fashion or make-up tips. Next to Google, YouTube may be the most popular go-to place for quick answers to basic questions or tips for daily living. If that sounds like you, then know that you're not alone. Did you know that YouTube now has over 2 billion active users? Given that there are 7.5 billion people in the world, that means one out of every four people on the planet actively use YouTube. Every day, people watch 1 billion hours of video on YouTube. To meet the demand, thousands of creators post to YouTube every day. But if you want to find out who is getting the most traffic, that's more simple. According to a researcher from Germany named Mathias Bärtl, who we will link to in our show notes, the top three percent of all YouTube channels get 90 percent of the traffic. There are famous YouTubers, like PewDiePie, who has over 102 million subscribers. And then there are many others, all considered influencers by the marketing world. An influencer is as the word sounds. Someone who can influence others. In this context, a YouTube influencer is someone who can make videos that influence marketing consumers in some way. Maybe to buy a product, buy an album or pay for a service. Some influencers focus on being influencers full time. That's their job. They get paid to endorse and promote products on the platforms where they have the strongest name recognition. They may have made a personal brand on Facebook, Twitter, Instagram, or in the case of Jon Shanahan, YouTube, and increasingly on Instagram. This is Jon from one of his videos giving his viewers a partial summary of what he does. By the time you see this, Jon's YouTube channel will have over 100,000 subscribers, a magic number by influencer standards. Links The Kavalier's Home Page The Kavalier's YouTube Channel Alpha M. YouTube Channel Study: YouTube Channels Uploads and Views: A Statistical Analysis of the Past 10 Years, by Mathias Bartl YouTubers with the Most Subscribers in 2019, BusinessInsider Wirecutter About this Episode's Guest Jon Shanahan Jon Shanahan is the founder of The Kavalier and co-founder of Stryx. Jon started The Kavalier to help guys make informed shopping decisions for business professional clothing including suits, footwear, travel gear and grooming products. Kavalier is German for “gentleman,” a gallant man, one of confidence and style, who attracts both respect and admiration. By following the guides and reviews Jon presents, he hopes to instill confidence and the power of appearance in every guy to help them live their best life.

He’s an up and coming YouTube creator better known to his 100,000 subscribers as The Kavalier. Jon Shanahan joins Tim to talk about what it was like to come up with this YouTube concept, and then come up with a successful strategy to build a large following as a full-time YouTuber. https://traffic.libsyn.com/shapingopinion/A_YouTubers_Life_II_auphonic.mp3   Did you ever think about how you use YouTube or why you use the social media channel? If you’re like most people, you log onto YouTube to learn something quick, like how to fix a leaky faucet, how to grill the perfect Cajun shrimp recipe, or maybe you follow someone on YouTube for fashion or make-up tips. Next to Google, YouTube may be the most popular go-to place for quick answers to basic questions or tips for daily living. If that sounds like you, then know that you’re not alone. Did you know that YouTube now has over 2 billion active users? Given that there are 7.5 billion people in the world, that means one out of every four people on the planet actively use YouTube. Every day, people watch 1 billion hours of video on YouTube. To meet the demand, thousands of creators post to YouTube every day. But if you want to find out who is getting the most traffic, that’s more simple. According to a researcher from Germany named Mathias Bärtl, who we will link to in our show notes, the top three percent of all YouTube channels get 90 percent of the traffic. There are famous YouTubers, like PewDiePie, who has over 102 million subscribers. And then there are many others, all considered influencers by the marketing world. An influencer is as the word sounds. Someone who can influence others. In this context, a YouTube influencer is someone who can make videos that influence marketing consumers in some way. Maybe to buy a product, buy an album or pay for a service. Some influencers focus on being influencers full time. That’s their job. They get paid to endorse and promote products on the platforms where they have the strongest name recognition. They may have made a personal brand on Facebook, Twitter, Instagram, or in the case of Jon Shanahan, YouTube, and increasingly on Instagram. This is Jon from one of his videos giving his viewers a partial summary of what he does. By the time you see this, Jon’s YouTube channel will have over 100,000 subscribers, a magic number by influencer standards. Links The Kavalier's Home Page The Kavalier's YouTube Channel Alpha M. YouTube Channel Study: YouTube Channels Uploads and Views: A Statistical Analysis of the Past 10 Years, by Mathias Bartl YouTubers with the Most Subscribers in 2019, BusinessInsider Wirecutter About this Episode's Guest Jon Shanahan Jon Shanahan is the founder of The Kavalier and co-founder of Stryx. Jon started The Kavalier to help guys make informed shopping decisions for business professional clothing including suits, footwear, travel gear and grooming products. Kavalier is German for “gentleman,” a gallant man, one of confidence and style, who attracts both respect and admiration. By following the guides and reviews Jon presents, he hopes to instill confidence and the power of appearance in every guy to help them live their best life.

Devir and Jon share their inspiration for starting their company geared towards building men's confidence. They describe their blog, The Peak Lapel, and how it informs and guides men's fashion.

A few years ago, Jon Shanahan was making a good living, following a fairly mainstream career path, and decided to start a YouTube channel called The Kavalier, where he reviews and recommends mens clothing, shoes, watches and more.  He's now produced well over 600 videos, he has 90,000 subscribers, and The Kavalier is his full-time job. This week, Jon comes in to talk to Scot MacTaggart about how he mustered the courage and energy to pivot out of a perfectly good career situation, overcome the predictable doubts about his new path, and put food on the table for his kids. 

Lily D is an ASMR YouTuber. What does that mean? Listen to the podcast to find out.    ASMR helps with anxiety and insomnia. Lily started making ASMR videos in 2013 and has racked up over 65 million views of her videos.   In this conversation, Aaron and Lily discuss how she got started, the positive & negative messages she receives, and what the future holds for a brand built around an individual.   Never miss one of our best episodes by subscribing to the newsletter.   Lily’s Challenge; Try deleting Instagram (or your most used social network) for a week.   Connect with Lily Linkedin Twitter Instagram YouTube   If you liked this interview, check out episode 386 with Jon Shanahan where we discuss men’s fashion, learning from working in a corporate environment, and how he’s built a YouTube following.   Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe.   Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay 

Matt Stroud is the co-founder & CEO of Postindustrial Media. His new media startup is aiming to change the tenor of journalism in the Midwest.   He’s come a long way since founding a bimonthly magazine, called Deek, out of his basement apartment while enrolled full-time at the University of Pittsburgh.   Matt has written short- and long-form journalism for Esquire, Harper’s, The Atlantic, Buzzfeed, Politico, The New York Times, and Reuters, and held staff writer positions with the Associated Press and Bloomberg Businessweek.    In this conversation, Matt & Aaron discuss new media, recruiting team members, and Matt’s reporting on policing technologies. Never miss one of our best episodes by subscribing to the newsletter.   Matt’s Challenge; Ignore political campaign polls and pay attention to where government dollars are spent.   Connect with Matt Linkedin Twitter Website   Matt’s Book Thin Blue Lie: The Failure of High-Tech Policing by Matt Stroud   If you liked this interview, check out our interview with Todd Bishop about running a bootstrapped media business, our interview with Chance Humphrey about Instagram and photography, and our interview with Jon Shanahan about building a men’s fashion YouTube channel.   Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe.   Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay 

In the past, magazines like Vogue & GQ were exclusively at the epicenter of fashion and style. They alone could play kingmaker to the tastes, trends, and brands clothing of an entire culture.   Today, the influence has been disseminated to a broad swath of creators and media outlets with their own perspective. Jon Shanahan saw this opportunity coming and has staked a claim with his brand, The Kavalier.   He started a YouTube channel more than 4 years ago and now creates content full-time reviewing menswear.   In this conversation, you’ll learn how Jon got started, the intentional approach he takes to his style, and the patience & discipline required to break through. Never miss one of our best episodes by subscribing to the newsletter.   Jon’s Challenge; Throw out the clothes in your wardrobe that you’re not excited about. Tailor the clothes that don’t fit just right.   Connect with Jon Instagram Website The Kavalier on Youtube Jon’s 2nd channel   If you liked this interview, check out episode 318 with Brad Driscoll where we discuss building a following on Twitch, starting an SEO business, and the value of persistence. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe.   Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay 

This week’s show is a roundtable episode on the topic of YouTube, and specifically how 3 different channel hosts have gone about growing their presence and profits on the YouTube platform. My esteemed panelists are: Jon Shanahan from The Kavalier, a men’s style / men’s fashion channel. Pete Sveen from DIY Projects with Pete and DIYPete.com, a home improvement channel and website. Matt Tran from Engineered Truth and EngineeredTruth.com, a career advice channel. They explain how and why they started using the free YouTube platform to grow significant followings and income streams, and share some actionable advice on how you can do the same. Note: Click here to download the panel’s top tips for building an audience and generating revenue on YouTube from this episode. They each raise some interesting points as they have very different approaches to how they publish content and monetize their channels, proving there are many ways to turn a YouTube channel into a side hustle or a full-time business. Jon uses what he calls a “spray and pray" strategy for content creation. Pete’s DIY videos are edited down from 3-5 hours of footage to just 8-12 minutes and he releases one a month, while Matt publishes once a week (usually interviews) to, “try to get the weekend crowd.” On the monetization side, Jon has opted to go ad-free for a better viewer experience and earns $4-5k per month from affiliate income part-time. Pete has taken a different approach making around $1400 a month from YouTube ads, but has several other income streams including courses, affiliate offers, sponsorship deals, website ad revenue, and direct donations. Matt makes $10k a month funneling his subscribers to his money-making videos selling a digital marketing course, and $3k a month from YouTube ad revenue. With more than 450k subscribers between them, this episode is packed with actionable tips to grow and monetize a YouTube channel that has worked for Jon, Pete, and Matt. Listen in for actionable advice on how to grow and monetize your own YouTube channel.