Podcast appearances and mentions of dave fink

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Best podcasts about dave fink

Latest podcast episodes about dave fink

California Love
Imperfect Paradise: ‘Free the Tee' Redux: Fighting back against LA golf course scalpers

California Love

Play Episode Listen Later Mar 26, 2025 43:49


This episode originally aired on June 12, 2024. LA was rocked on March 4 when Dave Fink, a golf influencer, posted a viral video on Instagram detailing how brokers - largely using a Korean messenger app- were snatching up prime time tees at Los Angeles’ public golf courses and reselling them. Here’s how an unlikely crew of golf enthusiasts’ fight to keep golf in L.A. accessible and affordable is paying off. Host Antonia Cereijido reports. Grow your business–no matter what stage you’re in. Sign up for a one-dollar-per-month trial period at SHOPIFY.COM/paradise Support for this podcast is made possible by Gordon and Dona Crawford, who believe that quality journalism makes Los Angeles a better place to live.

Yeah No, I’m Not OK
Imperfect Paradise: ‘Free the Tee' Redux: Fighting back against LA golf course scalpers

Yeah No, I’m Not OK

Play Episode Listen Later Mar 26, 2025 43:49


This episode originally aired on June 12, 2024. LA was rocked on March 4 when Dave Fink, a golf influencer, posted a viral video on Instagram detailing how brokers - largely using a Korean messenger app- were snatching up prime time tees at Los Angeles’ public golf courses and reselling them. Here’s how an unlikely crew of golf enthusiasts’ fight to keep golf in L.A. accessible and affordable is paying off. Host Antonia Cereijido reports. Grow your business–no matter what stage you’re in. Sign up for a one-dollar-per-month trial period at SHOPIFY.COM/paradise Support for this podcast is made possible by Gordon and Dona Crawford, who believe that quality journalism makes Los Angeles a better place to live.

Imperfect Paradise
‘Free the Tee' Redux: Fighting back against LA golf course scalpers

Imperfect Paradise

Play Episode Listen Later Mar 26, 2025 43:49


This episode originally aired on June 12, 2024. LA was rocked on March 4 when Dave Fink, a golf influencer, posted a viral video on Instagram detailing how brokers - largely using a Korean messenger app- were snatching up prime time tees at Los Angeles’ public golf courses and reselling them. Here’s how an unlikely crew of golf enthusiasts’ fight to keep golf in L.A. accessible and affordable is paying off. Host Antonia Cereijido reports. Grow your business–no matter what stage you’re in. Sign up for a one-dollar-per-month trial period at SHOPIFY.COM/paradise Support for this podcast is made possible by Gordon and Dona Crawford, who believe that quality journalism makes Los Angeles a better place to live.Support LAist Today: https://LAist.com/join

LA Made: The Barbie Tapes
Imperfect Paradise: ‘Free the Tee' Redux: Fighting back against LA golf course scalpers

LA Made: The Barbie Tapes

Play Episode Listen Later Mar 26, 2025 43:49


This episode originally aired on June 12, 2024. LA was rocked on March 4 when Dave Fink, a golf influencer, posted a viral video on Instagram detailing how brokers - largely using a Korean messenger app- were snatching up prime time tees at Los Angeles’ public golf courses and reselling them. Here’s how an unlikely crew of golf enthusiasts’ fight to keep golf in L.A. accessible and affordable is paying off. Host Antonia Cereijido reports. Grow your business–no matter what stage you’re in. Sign up for a one-dollar-per-month trial period at SHOPIFY.COM/paradise Support for this podcast is made possible by Gordon and Dona Crawford, who believe that quality journalism makes Los Angeles a better place to live.

Human/Nature
Imperfect Paradise: ‘Free the Tee' Redux: Fighting back against LA golf course scalpers

Human/Nature

Play Episode Listen Later Mar 26, 2025 43:49


This episode originally aired on June 12, 2024. LA was rocked on March 4 when Dave Fink, a golf influencer, posted a viral video on Instagram detailing how brokers - largely using a Korean messenger app- were snatching up prime time tees at Los Angeles’ public golf courses and reselling them. Here’s how an unlikely crew of golf enthusiasts’ fight to keep golf in L.A. accessible and affordable is paying off. Host Antonia Cereijido reports. Grow your business–no matter what stage you’re in. Sign up for a one-dollar-per-month trial period at SHOPIFY.COM/paradise Support for this podcast is made possible by Gordon and Dona Crawford, who believe that quality journalism makes Los Angeles a better place to live.

How To LA
Imperfect Paradise: ‘Free the Tee': Fighting Back Against LA Golf Course Scalpers

How To LA

Play Episode Listen Later Jul 7, 2024 43:19


LA was rocked on March 4 when Dave Fink, a golf influencer, posted a viral video on Instagram detailing how brokers - largely using a Korean messenger app- were snatching up prime time tees at Los Angeles' public golf courses and reselling them. Here's how an unlikely crew of golf enthusiasts' fight to keep golf in L.A. accessible and affordable is paying off. Host Antonia Cereijido reports.   Grow your business–no matter what stage you're in. Sign up for a one-dollar-per-month trial period at SHOPIFY.COM/paradise Listen to Reimagining Democracy for A Good Life, hosted by longtime equity advocate Angela Glover Blackwell. Available now at policylink.org/reimagining-democracy or wherever you get your podcasts Support for this podcast is made possible by Gordon and Dona Crawford, who believe that quality journalism makes Los Angeles a better place to live.

Psychopompos - a new mythology
Chapter 2 - No One Dies From Love

Psychopompos - a new mythology

Play Episode Listen Later Jun 24, 2024 58:03


Brandon Boler as Zeus, Anya Clingman as Calliope, Taylor Dariarow (additional lyrics) as Psyche, Dave Fink as Hephaestus, Shayne Patrick as Daedalus, Adam Qutaishat as Hermes, Joolz Stroop as Aphrodite, Ryan Tang as Icarus, Tate A. Geborkoff (author, producer) as Ares & Thanatos, Rachel Staelens (director, producer), Roy Freeman (musical director/composer), Joe Palermo (director of sound)

Country Club Adjacent
#FreeTheTEE with DAVE FINK

Country Club Adjacent

Play Episode Listen Later Mar 31, 2024 71:44


The biggest scandal in Los Angeles golf history is upon us. It has been uncovered that Korean Brokers are reselling Los Angeles city golf course tee times. Not just some, but all of the tee times before 3pm at all the golf courses! It is nearly impossible to get a tee time if you do not speak Korean. They use a reselling app called Cacao to do it. We have the man who is leading the #freethetee movement DAVE FINK @davefinkgolfs on our guest to talk about everything that is going down.

THE BEST GOLF PODCAST
Exposing Los Angeles' Tee Time Black Market, The Junior Invitational, Happy Gilmore 2

THE BEST GOLF PODCAST

Play Episode Listen Later Mar 26, 2024 84:34


If you haven't heard what's going on in LA, well do we have a crazy story for you. Dave Fink, LA-based golf instructor and content creator, gives us an in-depth account of exposing a tee-time broker system, a “secret tee time mafia” if you will. He shares a timeline of events, the birth of the #FreeTheTee movement and what's next. We also recap the Junior Invitational and build our perfect cast for Happy Gilmore 2

The Fellowship with Adam Hawk
Ep. 74 - Think About It

The Fellowship with Adam Hawk

Play Episode Listen Later Mar 25, 2024 38:46


Adam Hawk and Ryan Engle discuss fast food advertising campaigns, Keith Mitchell's choke job, the Free the Tee movement, and jumping in a time machine to 1999.See omnystudio.com/listener for privacy information.

The KABC News Blitz
Dave Fink wants to Free The Tee

The KABC News Blitz

Play Episode Listen Later Mar 22, 2024 34:43


#FreeTheTee - LA City Golf has been taken over by brokers trying to profit off of tee times on public golf coursesSee omnystudio.com/listener for privacy information.

FAIRGAME, Featuring Champion Golfer Adam Scott
Episode 42: Keeping Golf Simple & Accessible

FAIRGAME, Featuring Champion Golfer Adam Scott

Play Episode Listen Later Aug 29, 2023 63:06


For this episode we're sitting down with the one and only Dave Fink aka “The People's Coach” and Gabe Coyne, the Founder the Stix Golf. They've recently joined forces to bring their shared mission of accessible and affordable golf to the masses - we had to link up to learn more about them and what they plan on doing! Learn more about Stix: https://stix.golf/ Learn more about Dave: https://www.instagram.com/davefinkgolfs/ Download the Fairgame Golf App: https://www.fairgamegolf.com/the-app Fairgame Youtube: https://www.youtube.com/channel/UCHjuYRDjjPLbyedMooYs3Nw Fairgame Instagram: https://www.instagram.com/fairgamegolf/?hl=en

Zero To 5000
Diversifying Your Marketing - Dave Fink, Postie

Zero To 5000

Play Episode Listen Later Aug 15, 2023 44:36


Another inspiring conversation on the Zero to 5000 Podcast today. We were joined by Dave Fink, Co-Founder + CEO at Postie. We discussed: Diversifying your marketing Continuously improving your marketing campaign Omnichannel approach Not one size fits all Ask the obvious question - why did you choose us Thanks for Listening. Be sure to join our monthly email. One life-changing email to help you with your mindset, your methods, and your mission each month.

The Sales Evangelist
How to Identify Key Stakeholders and Properly Engage Them | Dave Fink - 1692

The Sales Evangelist

Play Episode Listen Later Aug 4, 2023 27:21


Quality beats quantity when it comes to lead generation, prospecting, and moving customers through your sales funnel. Knowing who to talk to and how to reach them can save you from getting caught up in drawn-out back and forths with the wrong people. In today's episode, our host Donald Kelly meets with Dave Fink, the CEO and Co-founder of Postie. They talk about boosting efficiency and effectiveness in the sales process through focusing on ideal buyers. A Clear ICP Leads to Efficiency Casting a wide net and gathering as many leads as possible may sound like a great sales strategy, but it isn't the most efficient. Developing specific Ideal Customer Profiles (ICPs) can help sellers identify customers that are a perfect fit. Weeding out clients won't be a perfect fit may seem time-consuming, but in the long run, you avoid wasting time with prospects who can't, or won't, become customers. Engage the Right People Not everyone in the company is a decision-maker or influencer. The people who stand to benefit from your product may not have the power to buy, so figure out who does. With recent layoffs all over the tech industry, there are fewer people in companies so it may be easier to reach decision-makers. Not all decision-makers think or act the same way. Things change. Consider how macro trends may be impacting them and treat them with empathy. Handling Discovery Properly Do research about the person you're going to be talking to and the company they're a part of. Knowing their position in the company can help you understand their point of view. Just like doctors can have a great bedside manner that makes you feel safe and comfortable, sellers who treat discovery like a conversation rather than an interrogation will have more success. “I very much believe that information is power. Quite frankly, if you're an inquisitive person, whether you're successful in a specific prospecting initiative or sales cycle, you're going to learn something from it.” – Dave Fink Resources Check out the website: http://postie.com for great content! Connect with Dave Fink on LinkedIn Sponsorship Offers This episode is brought to you in part by LinkedIn. Are you struggling to close deals? Cold outreach wastes the buyer and seller's time at every stage, especially when sellers are using shallow and outdated data. Your organization can overcome these challenges with technology that translates comprehensive, high-quality buyer data into real-time insights. These deeper insights empower sales reps and teams to adopt the habits of top performers, which leads to better outcomes - like more pipelines, higher win rates, and larger deals. We call this Deep Sales. And we've built the first deep sales platform with the next generation of LinkedIn Sales Navigator. Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse. 2. This episode is brought to you in part by TSE Sales Foundation. I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we're not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It's a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

eCom@One with Richard Hill
E152: Dave Fink - From Digital Frustration to Offline Innovation: Exploring the Power of Direct Mail in Marketing

eCom@One with Richard Hill

Play Episode Listen Later Jul 31, 2023 50:10


Dave Fink is the CEO and Co-Founder of Postie, a marketing technology that has transformed Direct Mail by enabling it to perform like a digital channel. He has extensive background in digital marketing and has worked with platforms like Facebook and Google.  In this podcast, Dave shares his insights on the evolving world of marketing, from the frustrations marketers faced with algorithm changes and rising Ad rates to the need for innovation in offline channels like direct mail.  He also discusses the power of personalised packaging, the challenges and benefits of direct mail campaigns and the changing economic environment for marketers. Join us as they dive into the importance of differentiation, customer communication and measurement in this ever-changing landscape.

ROI’s Into the Corner Office Podcast: Powerhouse Middle Market CEOs Telling it Real—Unexpected Career Conversations

Dave Fink thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. Dave's first encounter with the awesome potential of digital marketing came during the dotcom boom of the late 90's. He was working for a web 1.0 marketing company, watching his clients at legacy giants like Procter & Gamble and Clorox toiling away at the same cramped desks year after year. Meanwhile, his contacts at digitally-savvy tech startups were busy trading in their Hyundais for Ferraris. Something big was happening, and he was determined to be a part of it. Fast forward to the 2010's, and Dave had transformed that determination into an incredible career as a multiple-time founder, early stage tech investor, and digital marketing guru. He learned to apply emerging AI and machine learning analysis to various digital marketing channels, fueling the launch of over 20 successful consumer internet startups in the process. But despite the success of his strategy, one advertising channel remained stubbornly resistant to his attempts at modernization — direct mail. After years of research, Dave cracked the problem. In early 2017 he unveiled Postie, finally empowering old-fashioned mail to perform as dynamically as the best modern digital channels. With a suite of powerful tools like real-time attribution and audience modeling, they've quickly become the preferred direct mail solution for top digitally native brands like Lyft, Postmates, Casper, Warby Parker, Stitch Fix, and more.

Management Blueprint
137: Resurrect Your Direct Mail Campaign With Dave Fink

Management Blueprint

Play Episode Listen Later Jun 8, 2023 25:05


https://youtu.be/4VAyG-XPRbI Dave Fink is the CEO and Co-Founder of Postie, a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. We discuss the new age of direct mail marketing, why customers prefer direct mail over other marketing channels, and the benefits of testing everything in your business.   --- Resurrect Your Direct Mail Campaign With Dave Fink My guest is Dave Fink, the CEO and Cofounder of Postie. It's a marketing technology company that has transformed direct mail by enabling it to perform like a digital channel generating an over 13X return to its advertisers. Dave, welcome to the show. Thanks for having me. I have been looking forward to this. I'm very curious about how you did that. I long had a soft spot for direct mail, which I used extensively via my business fifteen years ago or longer now. It worked beautifully for a while, and then we moved over here to the States and it wasn't working very well. I always wondered why. I had a couple of ideas, but I saw it as a dying genre and you're reviving it. Can you tell me your story of becoming an entrepreneur, starting in the beauty industry with a couple of startups and then transitioning over to direct mail with Postie? How did that all play out? The synopsis version for the purpose of this conversation is that since about 1999, I had spent my entire career in the consumer internet space. I have had the fun and mental challenge of bouncing back and forth between marketing technology businesses and then consumer brands that relied heavily on marketing technology to provide an advantage. I have always been in the startup through rapid growth stage where efficiency matters, having some competitive advantage that allows your business to compete with much bigger and more established foundational businesses. It's mission-critical. At a relatively young age and early stage in my career, I learned that leveraging math, testing optimization, and data prediction in order to be very efficient with the way that you think about growth and scaling is an advantage that early-stage companies have. You touched on a number of topics there as we got started. One of those topics was direct mail or there are certain channels that are either not as utilized as they have been in the past. Our experience with the past years of building Postie, focusing specifically on the direct mail space, has suggested or enlightened us to the fact that that's not the case, but that is the case in two key company types. One of those company types are businesses that were created over the fifteen years or so in the digital era. Those businesses naturally were built on digital media channels. The technology and the innovation that has gone in those channels are remarkable. We all know that at this point. You had a bunch of relatively young and in some cases, inexperienced but very smart marketers that became quantitative at a very early age. They immediately jumped into the most innovative channels, which happened to be digital. They didn't move away from direct mail. It wasn't just the first channel that they went to. They didn't understand the systems that are required to make direct mail work. All along, this has been a $40 billion-a-year industry here in the US alone. It's still massive and highly effective. What we are trying to do is help by building innovation and technology that allows a channel to be managed no differently than you would manage any digital channel. We are trying to help marketers who did not grow up in a more analog world to be able to get the value out of the channel because it's so important right now as there have been consolidation and challenges on our core platforms like social and search. The reason I stopped here is because I want to make a note to myself. I wanted to ask questions that may be a little bit out of place here. In terms of the deliverability of direct mail,

TheTop.VC
[$9.9M Raised] Do you have a moat? Answering VC's, funding 101: David Fink, CEO Postie

TheTop.VC

Play Episode Listen Later May 23, 2023 18:18


Join Adam O'Donnell on TheTop.VC podcast as he talks to Dave Fink, founder of Postie, about his experience in raising a reasonable seed round, building disruptive technology, and finding a revenue model to offset costs. Dave shares his insights on how to approach VCs during the fundraising process and emphasizes the importance of having thick skin and a belief in the product. He also discusses the need to focus on the value a business provides and not get bogged down by the noise and risks that come with fundraising. Tune in to learn how Postie is helping founders who are considering raising and how they are disrupting the offline marketing space. Don't miss out on this engaging conversation between Adam and Dave - listen to TheTop.VC now! - Thank you GPT via Podflow for the summary!

View from the Cheap Seats with the Sklar Brothers
Get Out Of The Hole with Dave Fink

View from the Cheap Seats with the Sklar Brothers

Play Episode Listen Later May 19, 2023 77:32


Dave Fink (@DaveFinkGolfs) joins us to discuss Ja Morant's newest offense, golf (obviously), PGA vs LIV, Phil Jackson is wrong about the NBA, a community college baseball program caught with transmitters in their batting helmets, LaVeon Bell challenges Vontez Burfect to a fight, and Matthew McConaughey calls in to discuss his Livin conference, and so much more!

Off the Hosel - Golf Podcast⛳️
Episode #135 Feat: Dave Fink

Off the Hosel - Golf Podcast⛳️

Play Episode Listen Later May 11, 2023 110:19


We are back after a long time away from the mic! We get the whole gang back together, and it was a great podcast. Started off with us catching up, Troy's update on his health, Torrie day to day, and Drew coming off a Championship with his Junior team. Then we get Turner to join in for the podcast, and what a guest we had.. Dave Fink from Los Angeles he is a golf instructor, teaches for a living and is a scratch golfer. The man can tell stories and was a beauty! So sit back and enjoy the interview as it is a great interview!! We hope you enjoy it. #OffTheHosel

Banking Transformed with Jim Marous
Direct Mail is Dead. Long Live Direct Mail

Banking Transformed with Jim Marous

Play Episode Listen Later May 2, 2023 47:15


With the increasing popularity of digital marketing, many financial institutions have shifted their focus away from direct mail. But is that a mistake? Some believe a well-designed and targeted direct mail campaign be a secret weapon in your marketing arsenal. At a time when banks and credit unions are looking to break through the marketing message clutter, The Data & Marketing Association revealed direct mail may be the most effective marketing channel to drive engagement and ROI. We are fortunate to have Dave Fink, CEO & Co-founder at Postie on the Banking Transformed podcast. Dave shares how direct mail can turbocharge your marketing campaigns, how to leverage modern technology for traditional channels, and why multichannel campaigns perform the best.

The Optimized Store Owner Show
Direct Mail: The Old-School Approach to New Revenue with Dave Fink

The Optimized Store Owner Show

Play Episode Listen Later Apr 25, 2023 32:19


On this episode of The Optimized Store Owner, we explore the benefits of direct mail and how it can be used to generate revenue in a world where social media ads are becoming more expensive. Our guest Dave, talks to experts about how direct mail is an effective and proven media channel. You're going to learn these three things and more: What are the three different buckets for direct mailHow Postie can be used to acquire new customersAnd the power of connecting Postie + Klayvio together Learn more about PostieBitBrandingIf you're an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it hereSubscribe to our YouTube channel where we put out new videos 2x per week here

Uncensored Direct Marketing
"Better customer engagement than YouTube, TikTok, Instagram & Facebook COMBINED" - Why direct mail is king with Postie CEO Dave Fink

Uncensored Direct Marketing

Play Episode Listen Later Apr 20, 2023 42:17


Direct mail is the best marketing strategy that you've never thought of. It offers the best impressions, open rates and exposure - far better than any other paid or organic digital marketing platform. Dave Fink sold his company for $1 billion to Unilever after just 4 years. He's now the CEO of Postie, which helps companies easily grow their business using direct mail marketing.If you're a digital marketer, a business owner, or sell ANYTHING online, this episode explains why you NEED to give direct mail a try.Direct mail marketing is scalable, profitable and will grip your customer's attention far more than any digital marketing strategy.Why? Because EVERYONE looks at what appears in their mailbox. Enjoy the convo and let us know of any questions you have in the comments.Connect with Maria:Maria Sparagis Website: http://mariasparagis.comDirectPayNet Website: https://directpaynet.comLinkedIn: https://www.linkedin.com/in/mariaspar...Facebook: https://www.facebook.com/mariasparagis.directpaynetInstagram: https://www.instagram.com/directpaynet_paymentsolutionsTwitter: https://twitter.com/directpaynetConnect with Dave: LinkedIn: https://www.linkedin.com/in/davidlfink/​

ROAD TO GROWTH : Success as an Entrepreneur
Dave Fink - CEO of Postie

ROAD TO GROWTH : Success as an Entrepreneur

Play Episode Listen Later Mar 25, 2023 47:05


In this episode of the Road to Growth podcast, we are pleased to introduce you to Dave Fink. David thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world.   Dave's first encounter with the awesome potential of digital marketing came during the dotcom boom of the late 90's. He was working for a web 1.0 marketing company, watching his clients at legacy giants like Procter & Gamble and Clorox toiling away at the same cramped desks year after year. Meanwhile, his contacts at digitally-savvy tech startups were busy trading in their Hyundais for Ferraris. Something big was happening, and he was determined to be a part of it.   Fast forward to the 2010's, and Dave had transformed that determination into an incredible career as a multiple-time founder, early stage tech investor, and digital marketing guru. He learned to apply emerging AI and machine learning analysis to various digital marketing channels, fueling the launch of over 20 successful consumer internet startups in the process. But despite the success of his strategy, one advertising channel remained stubbornly resistant to his attempts at modernization — direct mail.   After years of research, Dave cracked the problem. In early 2017 he unveiled Postie, finally empowering old-fashioned mail to perform as dynamically as the best modern digital channels. With a suite of powerful tools like real-time attribution and audience modeling, they've quickly become the preferred direct mail solution for top digitally native brands like Lyft, Postmates, Casper, Warby Parker, Stitch Fix, and more.   Learn more and connect with Dave Fink by visiting him on   Website: https://postie.com/ Linkedin : https://www.linkedin.com/in/davidlfink/ Linkedin: https://www.linkedin.com/company/postie/     Be sure to follow us on Twitter: Twitter.com/to_growth on Facebook: facebook.com/Road2Growth   Subscribe to our podcast across the web: https://www.theenriquezgroup.com/blog Spotify: https://spoti.fi/2Cdmacc iTunes: https://apple.co/2F4zAcn Castbox: http://bit.ly/2F4NfQq Google Play: http://bit.ly/2TxUYQ2 Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA?view_as=subscriber   If you are looking to be a Guest on Podcasts please click below  https://kitcaster.com/rtg/  For any San Diego Real Estate Questions Please Follow Us at web: www.TheEnriquezGroup.com Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA or Call : 858 -345 - 7829 Recently reduced properties in San Diego County * Click **** bit.ly/3cbT65C **** Here* ****************************************************************************

Running Restaurants
187: Is This the Best Kept Secret in Restaurant Marketing?

Running Restaurants

Play Episode Listen Later Mar 9, 2023 28:31


In this episode Jaime Oikle of RunningRestaurants.com speaks with Dave Fink, Founder and CEO of Postie. After the conversation with Dave it's clear that direct mail is no longer what it use to be. A quote on the Postie website says, "Shhh... Direct mail is the best kept secret in marketing." An intriguing reversal of a lot of modern digital marketing thinking... Dave & Jaime get into... - The targeting ability and power of direct mail - How direct mail can now be dynamic & fast - How and why to find "Look a like" audiences - Using segments as an important strategy - How direct mail can be used effectively for reactivations - Why you need to think of your data as "liquid gold" - The importance of staying busy and appearing busy as a restaurant - and more... Be sure to check out the episode... Find out more at https://www.postie.com & https://www.runningrestaurants.com. Thanks to episode sponsor Zinch - https://financingthatworks.com

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
Shopify Stores Are Exploiting A Massively Profitable Direct Mail Channel At Scale With Dave Fink Of Postie

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Jan 31, 2023 41:12


In today's Shopify Ecommerce Podcast, my guest is Dave Fink, the Founder and CEO of Postie.com.Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. Building a successful Shopify business requires not only hard work and dedication, but also access to the right information.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!TwitterLinkedInFacebookYour feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information. TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce Seo, Email Marketing, Entrepreneurship, Founder Stories, Influencers, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Deconstructing Dollar Shave Club's Viral Ascent -- Dave Fink // Postie

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Play Episode Listen Later Jan 6, 2023 24:49


Brand marketing vs. performance marketing, how can your brand win? Both. You can't have the brand without the performance; without the brand, you can't have the performance. But how do you get your brand building to drive your performance marketing, and how do you leverage performance marketing to build your brand? The Dollar Shave Club is a great example. Listen to Dave Fink, the Co-founder, and CEO of Postie, as he deconstructs Dollar Shae Club's viral ascent. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
How MeUndies Exposed The Power Of Its CRM -- Dave Fink // Postie

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Play Episode Listen Later Jan 5, 2023 16:41


Has your brand worked so hard to drive brand awareness., get people to join your CRM, email list, and buy a product? Are you looking for a different way to engage your customers and drive revenue-generating actions? You can leverage your CRM as MeUndies did, but first, there are attributes of your CRM you're overlooking. Listen to Dave Fink, the Co-founder, and CEO of Postie, discuss how MeUndies exposed the power of its CRM through direct mail. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
How Direct Mail Helped Buca di Beppo Sing Happy Birthday 20K Times -- Dave Fink // Postie

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Play Episode Listen Later Jan 4, 2023 30:40


With the average American consumer receiving 5000 to 7000 promotional messages daily, competing through digital channels is competitive. And when you consider that a consumer needs to see a marketing message 22 times a month before converting, the revert to direct mail for many brands becomes highly justified knowing there's much less competition. However, how do you personalize direct mail and make it as measurable as any digital channel? Listen to Dave Fink, the Co-founder, and CEO of Postie, discuss how Buca di Beppo broke through the noise to connect with prospects in a highly successful campaign using direct mail. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Build a Business Success Secrets
Direct Mail Marketing for a Digital World with Dave Fink CEO of Postie

Build a Business Success Secrets

Play Episode Listen Later Dec 28, 2022 78:12


Dave talks about how he and his partners built Postie and explains why you don't want overlook direct mail as a modern marketing channel. About Dave FinkDave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world.CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and countinghttps://edge.ck.page/bea5b3fda6EPISODE LINKS:Postiehttps://postie.com Other Great Podcasts From the Best Podcasts NetworkOn Business Podcast On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business. https://OnBusinessPodcast.comMARKETING PodcastThe MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts. https://podcasts.apple.com/us/podcast/marketing/id1653276478

Management Blueprint
137: Resurrect Your Direct Mail Campaign with Dave Fink

Management Blueprint

Play Episode Listen Later Dec 23, 2022 25:05


Dave Fink is the CEO and Co-Founder of Postie, a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. We discuss the new age of direct mail marketing, why customers prefer direct mail over other marketing channels, and the benefits of testing everything in your business.    Time Stamps [01:10] Dave's entrepreneurial journey [04:50] Using direct mail to get past the toughest gatekeepers [07:15] The challenge with people working from home [09:22] The evolution of direct mail marketing [14:09] Comparing the effectiveness of direct mail versus digital marketing [15:22] How to measure the success of direct mail marketing  [19:06] Ways to get people to open and respond to your direct mail  [22:30] Consistency and authenticity are key to business success [25:41] Why you should never be afraid to test everything [27:12] Parting thoughts    Links and Resources Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Work with Steve - Stevepreda.com Dave's LinkedIn Postie.com  

The Agile World with Greg Kihlstrom
#307: Direct Mail in a Digital Age with Dave Fink, Postie

The Agile World with Greg Kihlstrom

Play Episode Listen Later Dec 23, 2022 29:22


Today we're going to talk about the power of direct mail in a digital age. To help me discuss this topic, I'd like to welcome Dave Fink, CEO and Co-Founder of Postie. RESOURCES Postie website: https://postie.com/  The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand with Greg Kihlstrom
#307: Direct Mail in a Digital Age with Dave Fink, Postie

The Agile Brand with Greg Kihlstrom

Play Episode Listen Later Dec 23, 2022 29:22


Today we're going to talk about the power of direct mail in a digital age. To help me discuss this topic, I'd like to welcome Dave Fink, CEO and Co-Founder of Postie. RESOURCES Postie website: https://postie.com/  The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Erik Anders Lang Show: Golf - Travel - Comedy
Ep 269: Dave Fink & The Only Swing Tip You'll Ever Need

The Erik Anders Lang Show: Golf - Travel - Comedy

Play Episode Listen Later Dec 20, 2022 69:30 Very Popular


Golf Professional and instructor Dave Fink joins the program this week from sunny Cabo San Lucas to talk his journey from aspiring actor to avid golfer. Dave explains why he didn't go down the traditional golf professional route, and lets Erik in on a few swing secrets. Don't miss it!DAVE FINK:@davefinkgolfsTikTokCraving more golf podcast content? Be sure to FOLLOW RGC Radio on Instagram @RGC.Radio and SUBSCRIBE to our YouTube channel Random Golf Club Films!Light up your holidays and check out Ooni pizza ovens at ooni.com. That's O-O-N-I.comCraving more golf podcast content? Make sure to SUBSCRIBE to RGC Radio YouTube Channel.Follow us!RANDOM GOLF CLUBwww.randomgolfclub.comIG: @randomgolfclubTwitter: @randomgolfclubTikTok: @randomgolfclubofficialERIK ANDERS LANGIG: @erikanderslangTwitter: @erikanderslang

The Unstoppable CEO Podcast
Dave Fink | An Old-School Marketing Technique (That Still Works)

The Unstoppable CEO Podcast

Play Episode Listen Later Dec 8, 2022 31:55


The best kept marketing secret is hiding where you least expect it… In your mailbox. Direct mail marketing is still the best offline channel to convert clients… It's an old-school marketing technique, but with new technology, we can give it a decidedly modern twist… In this episode, Dave Fink, founder and CEO of Postie, shares how his company has reinvented direct mail marketing for our current digital world—and how you can get started attracting clients with this targeted strategy.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Marketing Platforms: The Next Generation -- Dave Fink // Postie

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Nov 18, 2022 9:35


Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Over the years, marketing platforms have gone through drastic changes where they've gone from mainly television and radio to digital channels. While all the data produced has driven incredible amounts of innovation, illicit use of consumer data has led to government intervention among other things. Today, Dave discusses the next generation of marketing platforms. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Breaking Out of Facebook's Walled Garden -- Dave Fink // Postie

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Nov 17, 2022 17:42


Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Marketers and advertisers have had to tackle the challenge of the diminishing returns coming from investments in Google and Facebook. While Google and Facebook have certainly been dominating the digital marketing space, it's still up to marketers and advertisers to figure out how to grow their businesses efficiently. Today, Dave discusses breaking out of Facebook's walled garden. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. With everything that has happened over the past two years, more of us have been at home. And with Facebook and Google becoming increasingly more expensive to advertise on, marketers have turned back to direct mail, using technology to make it relevant for 2022. Today, Dave discusses quantizing your mailbox. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Digital Agency Growth Podcast
Dave Fink on Day One at Dollar Shave Club and Digitizing Direct Mail

The Digital Agency Growth Podcast

Play Episode Listen Later Nov 9, 2022 39:43


In a world where social and search are dominated by platforms that don't always make our lives easy, our guest has looked for a way to bring those marketing tools into a more analog channel like direct mail. This week, episode 155 of The Digital Agency Growth Podcast is about digitizing direct mail and the power of being mission-driven! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Dave Fink share the importance of storytelling, brand development, quality product and services, and understanding your customers when you are marketing, no matter if it's using Facebook ads or sending direct mail.Dave Fink thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career, he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now, as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world.In this episode, Dan and Dave Fink discuss the following:The pros of using direct mail over running ads on platforms that underperform.Being an early-stage partner with Dollar Shave Club.The value and meaning of building a mission-based business.Virality and what it meant 10+ years ago, what it means now, and what it can mean for your clients.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH DAVE FINK:LinkedInPostieCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Working Backwards

The Daily Grind
S4 Episode 25: Dave Fink | Founder + CEO | Entrepreneur | Postie

The Daily Grind

Play Episode Listen Later Nov 1, 2022 39:57


“Having hobbies and a passion outside of the core buckets of family and work is really important and constantly educating yourself and challenging yourself academically are two things that are critically important as well.” on the Daily Grind, your weekly goal-driven podcast. This episode features Kelly Johnson and special guest Dave Fink. Fink thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career, he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. S4 Episode 25: 11/01/2022 Featuring Kelly Johnson with Special Guest Dave Fink Audio Credit Intro: Draw The Line Mastered by Connor Christian Follow Our Podcast: Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/ Twitter: @dailygrindpod https://www.twitter.com/dailygrindpod Podcast Website: https://direct.me/dailygrindpod Follow Our Special Guest: Twitter: @davelfink https://twitter.com/davelfink LinkedIn: https://www.linkedin.com/in/davidlfink/ Website: https://postie.com/ --- Support this podcast: https://anchor.fm/dailygrindpod/support

This Shit Works
Expertise Schmexpertise: Why You Don't Have to Have All The Answers with Dave Fink

This Shit Works

Play Episode Listen Later Oct 19, 2022 35:00 Transcription Available


Most people think you need to be an expert in our given field to be successful. But look at Airbnb, Uber, Square. What these hugely disruptive companies have in common is that they were all founded by industry outsiders. People who quite literally didn't have all the answers.  So, do we really need to work at being an expert in our field if we want to achieve great things? Well, maybe not so fast. Listen in as I talk with  Dave Fink, the  founder and CEO of Postie, a direct mail company that reinvented direct mail marketing for a digital world, to talk about expertise, schmexpertise and why you don't have to have all the answers, as he explains to us why domain specific experience is overrated.  Drink of the week:  http://www.kitchycooking.com/2021/06/air-mail-cocktail/ (Air Mail cocktail)    If you liked what you heard today, please leave a review and subscribe to the podcast. Also, please remember to share the podcast to help it reach a larger audience. Julie Brown: https://www.cie.foundation/women-in-construction-conference.html (Conference ) https://juliebrownbd.com/ (Website) https://www.instagram.com/juliebrown_bd/ (Instagram) https://www.linkedin.com/in/julie-brown-b6942817/ (LinkedIn) https://www.youtube.com/channel/UCIwWVdayM2mYXzR9JNLJ55Q (Youtube) David Fink https://postie.com/ (Website) https://www.linkedin.com/in/davidlfink/ (LinkedIn) https://www.linkedin.com/company/postie/ (LinkedIn)

Floor 9
Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS)

Floor 9

Play Episode Listen Later Oct 13, 2022 36:11


This week on Floor 9, we welcome a panel of experts on direct mail, including Dave Fink, Founder and CEO of Postie, Paul Tracey, VP of Advisory Services at Matterkind, and Lauren Banks, Brand Marketing Specialist at USPS. Moderated by Ryan Miller, Senior Manager of Partnerships at the Lab, our group of industry insiders dive into the unique capabilities of direct mail as a media channel, dispel some common misconceptions about direct mail among marketers such as addressability and sustainability, and explain how modern direct mail companies (like Postie) have digitally enhanced a century-old marketing channel. If you wish to learn more about how direct mail has become a privacy-first, brand-safe media channel, along with some suggestions on best practices, you won't want to miss out on this great discussion on Floor 9!Recommended reading:2022 Holiday Marketing Playbook by PostieUSPS Educational Portal: https://uspsmailjourney.comLogistics and marketing insights from USPS: https://www.uspsdelivers.com/As always, you can follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Unpacking the Digital Shelf
Going Postal to Drive Growth, with Dave Fink, CEO and Co-founder of Postie

Unpacking the Digital Shelf

Play Episode Listen Later Oct 10, 2022 36:41


Two trends in ecommerce are eliding to create a new, or renewed channel for acquisition and cross-sell. One, the increasing CPAs of digital ads makes that channel more expensive and less performant. Second, many retailers have begun or boosted their direct channels and have gathered strong 1st party data on their consumers. As a result, it is our old friend direct mail, in a shiny new technology-driven suit, that is providing strong results, nimble and precise targeting, at a reasonable cost. Dave Fink, Co-founder and CEO of Postie, joined the podcast to explain how.

Mind Your Business Podcast
Deconstructing a Disruption with Dave Fink

Mind Your Business Podcast

Play Episode Listen Later Sep 27, 2022 29:34


In 2011, a man walked into the startup studio where Dave Fink had recently become a principal. He was there to pitch a curious idea — a subscription razor service. Five years later, Dollar Shave Club sold for $1 billion to Unilever. Dave will break down the lessons he learned on his incredible five-year ride with the brand and share the clever marketing strategies he used to crack open one of the most consolidated markets in the world.To learn more about Dave, https://www.linkedin.com/in/davidlfink/

Just Go Grind with Justin Gordon
#345: Dave Fink of Postie, on Modernizing Direct Mail Marketing, Optimizing for Efficiency, and Why Not to Raise VC

Just Go Grind with Justin Gordon

Play Episode Listen Later Sep 26, 2022 38:35


Dave Fink is the CEO and Co-Founder of Postie, a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. In doing so, Postie has unleashed the medium's potential and unlocked growth for its advertisers, delivering an average campaign ROAS of 1,382%. From prospecting campaigns for new customers, to retargeting and CRM campaigns to maximize existing customers, Postie offers marketing solutions for every stage of the customer journey. With creative testing, real-time attribution, and campaign management tools Postie delivers an all-in-one platform to dynamically optimize your DM strategy. As a consumer internet and technology entrepreneur, Dave is most engaged when leveraging emerging technologies in simple ways to solve real-world problems. He is driven by the intellectual pursuit as much as the accomplishments they're achieving at Postie. Topics Covered by Dave Fink in this Episode Postie as the only ad-serving technology solution specifically dedicated to the direct mail channel How the patterns Dave observed as a partner at Science incubator led to him founding Postie Postie's early days of identifying their ideal customer profile, customer acquisition, and go-to-market How they manage such a wide range of customer profiles How Postie's intuitive product and customer experience mimics the digital campaign experience Taking direct mail campaigns from a 60 to 3 day lead time Postie's behind the scenes logistics and how they've been able to innovate and optimize efficiency How measurable results have fueled Postie's growth Why they focused on building first and waited 5+ years to start marketing themselves as a company Choosing slow and steady growth instead of continually raising VC What's next for Postie Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Prof

Dave Fink thinks the best kept secret in marketing is hiding where you least expect it—your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world.

The Marketing Hero Podcast
Going to Market Backwards with Dave Fink, CEO of Postie

The Marketing Hero Podcast

Play Episode Listen Later Sep 19, 2022 29:37


On today's episode of The Marketing Hero podcast, I'm talking with Dave Fink, Founder and CEO of Postie. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. Our conversation focuses on the story of how Postie developed and executed their own go-to-market strategy and marketing plans. Spoiler: They went about it backwards.

The Golf Minded Podcast

This week we have on our special guest Dave Fink, better known as Coach Fink from Los Angeles, CA. Dave shares his story from when he  started to play golf and what it was like to fall in love with the game. Now, being an instructor, he breaks down how he teaches the feeling of golf, not the swing thoughts. No matter what your swing looks like, he can get you fixed up. 

Marketing With Empathy® Podcast
78. Disrupt an Industry + Direct Mail in Digital– Dave Fink, Postie (former Dollar Shave Club)

Marketing With Empathy® Podcast

Play Episode Listen Later Aug 23, 2022 47:51


Episode 78- Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club's explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business.    VIEW SHOW NOTES: https://blog.kindredspeak.com/Postie-Dollar-Shave-Club-Dave-Fink-ep-78     LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy     SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  Learn more about your ad choices. Visit megaphone.fm/adchoices

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Marketing Platforms: The Next Generation -- Dave Fink // Postie

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Aug 10, 2022 9:35


Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Over the years, marketing platforms have gone through drastic changes where they've gone from mainly television and radio to digital channels. While all the data produced has driven incredible amounts of innovation, illicit use of consumer data has led to government intervention among other things. Today, Dave discusses the next generation of marketing platforms. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Breaking Out of Facebook's Walled Garden -- Dave Fink // Postie

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Aug 9, 2022 17:42


Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Marketers and advertisers have had to tackle the challenge of the diminishing returns coming from investments in Google and Facebook. While Google and Facebook have certainly been dominating the digital marketing space, it's still up to marketers and advertisers to figure out how to grow their businesses efficiently. Today, Dave discusses breaking out of Facebook's walled garden. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. With everything that has happened over the past two years, more of us have been at home. And with Facebook and Google becoming increasingly more expensive to advertise on, marketers have turned back to direct mail, using technology to make it relevant for 2022. Today, Dave discusses quantizing your mailbox. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Integrate & Ignite Podcast
Episode 417: High-Impact Direct Mail for Today…and Tomorrow with Dave Fink, the CEO and founder of Postie

Integrate & Ignite Podcast

Play Episode Listen Later Aug 2, 2022 22:11


In the last two years, direct mail has grown into what guest Dave Fink, the CEO and founder of Postie, calls a “monstrous channel.” Listen in to his appearance on the Integrate & Ignite Marketing Podcast with host Lori Jones to learn more about this strategy that claims a $50 billion spend.

Sales and Marketing Built Freedom
Disrupting a $61B Industry With SaaS- Dave Fink [SaaS B2B Scale & business]

Sales and Marketing Built Freedom

Play Episode Listen Later Jul 27, 2022 36:05


CEO and founder of Postie Dave Fink joins Ryan in this episode. Postie is a software company that integrates direct mail with digital marketing to create powerful campaigns. They are a self-proclaimed ‘sneaky big company' and have 3x their revenue year upon year upon year! Dave talks all about this success, how Postie was built and hypothesises that sales tactics and marketing hacks aren't enough to build a long-lasting successful company, that simply put, a great product and service builds success. He also discusses why direct mail is one of the best kept secrets in marketing and utilising this with his team's wealth of tech and marketing experience led them to where they are today. KEY TAKEAWAYS Through Posties own growth and profit they have been able to behave like a late series B company. Up to a year and a half ago Postie spent $0 in marketing! They relied on a very talented sales team and reputation. More recently, marketing and good storytelling began to back up Dave and his company's hypothesis that they weren't just a good sales company, they now use a variety of marketing tactics, including content marketing, which has transformed them into a marketing-led organisation. Posties was built on the foundations of direct mail. Direct mail is an incredibly scaleable channel that is data rich but what it often lacks is speed and optimisation. So, Dave and his team built the technology to make DM dynamic! Originally bootstrapped, Posties sourced funding in 2017 but they have built and grown to a late series b company without needing another round of funding since. Posties recognise themselves as unique in the market, they are a channel management solution focused on software, workflow and support but with better targeting, simpler execution and better measurement. Long hours, hard work and lots of trial and error created Posties success. They simply built a great product that solved a pain point that enough of the market had and then worked on it, providing great service along the way. BEST MOMENTS  “We're performance driven, we're quant[ative] minded, we want control over the optimisation of our media spend” “Let's build ad-serving tech to empower marketers that expect a lot” “If we did not have a great product market fit, the ability to deliver on what we were selling I don't think any sales tactic would work” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io EPISODE RESOURCES https://postie.com https://www.linkedin.com/in/davidlfink ABOUT THE SHOW How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO's and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less. Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets See omnystudio.com/listener for privacy information.

Marketing Mistakes (And How To Avoid Them)
Utilize Direct Mail Marketing To Catapult Your Brand To Success

Marketing Mistakes (And How To Avoid Them)

Play Episode Listen Later Jul 26, 2022 23:54


In today's episode, Stacy sits down with Dave Fink, the founder and CEO of Postie, to discuss how to employ direct mail marketing to catapult your brand in today's ever-changing digital landscape.

Jeff Mendelson's One Big Tip Podcast
E250 - Looking to grow your company? Look no further than direct mail marketing campaigns | with Dave Fink

Jeff Mendelson's One Big Tip Podcast

Play Episode Listen Later Jul 19, 2022 22:20


You may not recognize Dave Fink, the founder of Posie.com, but you're familiar with his clients.  Dave Fink has created direct mail campaigns for companies like Dollar Shave Club and Thrive Cosmetics. The actionable methods outlined in this podcast made these brands household names. Dave's career has spanned over 20 years in the digital marketing space creating direct mail campaigns with guaranteed results. Today Dave shares his strategies to help you grow your business using direct mail marketing techniques so that you can see a higher open rate and conversion rate.David Fink infused new life into direct mail campaigns for his clients. With direct mail, you build authority and stay top of mind in an almost stealth-like manner. Dave uses his strategies to generate hundreds of millions of dollars in ad revenue. When asked why he focused on direct mail marketing in a world where everything is going digital, the answer was simple. It's another way to connect with your audience. Direct mail is no longer just a piece of paper. It's backed by research and marketing strategies with reliable metrics. Direct mail keeps you top of mind and converts leads to customers when done correctly. Marketing has changed dramatically over the last few years. To create a successful campaign in today's market, you need to know the best method and approach. You need to place yourself in the mindset of your target audience and think about how they want to be advertised. If someone is spending money on a premium Hulu subscription, would they really appreciate their watching experience being interrupted with ads? Or would they prefer a direct mail approach that they can look through on their own time?Typically a direct mail marketing campaign has a 90-day life cycle from concept to execution. To win in direct mail, you need to be as close to real-time as possible. That way, you take advantage of the immediate need.  This is a key part of the strategy Dave utilizes for his consumers. The closer you are to the real-time problem and solution awareness, the better the success rate you obtain. Successful campaign zones in on the target market's needs and executes and delivers as fast as possible. Your company will realize increased ROI and conversion rates when you have a proper framework in place. To hear more about how direct mail marketing may be the key to creating a successful marketing campaign for your brand, listen to this episode of the One Big Tip podcast and learn proven strategies that generate higher conversion rates and increase your profits.  In this episode:[2:25] Dave shares his journey to creating Posie.com and why he focuses on direct mail marketingDirect mail is not the advertisements of yesteryearThere are no metrics that cannot be applied to a direct mail campaignDirect mail is a great way to stay top of mind of your consumer[4:40] Direct mail is an efficient methodology to tell a story that will resonate with your audienceThe first step to success is knowing who your market isThink how they want to be targeted?Use the metrics available to get the most out of your campaign[9:50] With a lower ad spend, companies can put more money into product developmentEvery step is always geared towards the consumer experienceSometimes, a wider cast net is what your product needs; focus on what brings you the results you want[14:28] A direct mail marketing lifecycle is typically 90 days from inception to executionA shorter life cycle allows for a quicker kickoff of ads By shortening the time from inception to execution, you are there when the consumer needs you mostThe more targeted you are, the better your ROI[19:40] The more sophisticated the approach, theSupport the show

Sales vs. Marketing
Dave Fink - Co-Founder & CEO of Postie | How to Create a Category

Sales vs. Marketing

Play Episode Listen Later Jun 30, 2022 69:04


➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory   ➡️ About The Guest⁣ A 15-year consumer-internet veteran, Dave Fink, is a revenue-focused entrepreneur. He is the Co-Founder and Chief Executive Officer of Postie. With a passion for creating disruptive business models and unique monetization strategies, Dave focuses on discovering opportunities to drive rapid growth. His creative, yet data-driven approach to marketing and monetization has generated hundreds of millions of dollars in revenue for ad-tech, lead generation, and commerce companies. Over the last decade, Dave has launched and scaled over 20 consumer-internet businesses.  During the early part of his career, he created performance-marketing platforms helping brands as diverse as Walt Disney World, Proctor & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world. ➡️ Show Links https://twitter.com/davelfink/ https://www.linkedin.com/in/davidlfink/  ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ SWAG - https://swag.com/success (Promo Code: Success10) ➡️ Talking Points⁣ 00:00 - Intro 02:16 - Dave Fink's origin story 04:40 - Was Dave part of the Dollar Shave Club? 07:06 - When did Dave start working in an environment with different companies? 10:55 - How does Dave Fink choose the category or decide where to go next? 15:32 - What is meant by creating a category? 21:10 - How important is experience in a category for success? 30:24 - Dave's laydown on Postie and what he is doing with it? 31:52 - What space or void is Postie filling for a marketer? 37:30 - How to track a product through direct mail 39:10 - What is the B2B focus tool? 41:31 - How does Postie work with different tools? 42:34 - How do you win modern marketing through social media? 48:56 - How do you combat, while still maintaining effectiveness, when the consumer is not sharing data? 54:03 - What is the future of marketing and how can people connect with Dave? 55:00 - The biggest challenge Dave has ever faced in his personal or professional life 57:14 - Who has been a mentor to Dave Fink? 59:23 - A book or podcast recommended by Dave Fink 1:02:27 - What would Dave tell his 20-year-old self? 1:02:56 - What does success mean to Dave Fink? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Data Leadership Lessons Podcast
Finding New Success in Old School Marketing with Dave Fink - Episode 85

Data Leadership Lessons Podcast

Play Episode Listen Later Jun 20, 2022 46:33


Watch this episode on YouTube: https://youtu.be/lRlVO4sEnYw This Week's Guest is Direct Mail Marketing Expert, and CEO of Postie, Dave Fink Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like […]

Often Imitated
Unclog Your CX with Dave Fink, Co-Founder and CEO, Postie

Often Imitated

Play Episode Listen Later Jun 17, 2022 21:17


Few rooms offer more emotional support than the modern bathroom. Bad date? Excuse yourself to the restroom. Need to make friends with other people in your college dorm? Funny enough, bathroom. Went a little too hard at the company offsite? Better hope you're not running into your VP in the loo.But the bathroom used to be far less thrilling. Hundreds of years ago, it was a pot in the corner. And before that? Idk…a bush? But one man decided that pots were gross and he was going to add some dignity back into going to the restroom. John Harington took the world of plumbing by storm and invented the flushable toilet. But why haven't you heard of him? All that and more in today's episode.Today, we're talking with Dave Fink about how he too took on a thousand year old industry. As Co-Founder and CEO of Postie, Dave changed the way modern marketers approach direct mail. In this episode, he shares how mail can take your marketing campaigns to the next level, how to leverage modern technology on ancient mediums, how CX can improve your marketing, and much more.--------“If you take a CX approach to your entire marketing stack, then you end up building a deep understanding with your prospects and customers.” - Dave Fink--------Time Stamps* (0:00) The troublemaker, the Queen, and their toilet* (8:03) What is Postie?* (10:55) Why CX leaders shouldn't underestimate direct mail* (12:28)  Modernizing ancient history* (14:17)  The Postie Customer Experience* (18:15)  Taking a CX approach to marketing--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Dave on LinkedInCheck out Postie

Foot Traffic Podcast
Direct Mail as the New Facebook Ad with Dave Fink

Foot Traffic Podcast

Play Episode Listen Later Jun 16, 2022 32:57 Very Popular


If your Facebook ads aren't working the way they used to, you'll definitely want to listen in for this conversation with Dave Fink, who believes the best kept marketing secret is in your mailbox. As the CEO of Postie, a company reinventing direct mail for a digital world, Dave is bringing a wealth of knowledge to this episode about how small business owners can leverage this tried and true strategy. Top three takeaways from this episode: 1. What type of businesses can use direct mail? 2. The budget range you can expect to need to get into direct mail marketing. Beyond that, we talk about the more important questions to be asking to test if it's the right thing for your business. 3. What effective testing looks like to assess what's working and what's not. I got so much out of this conversation and my wheels are turning with how to use direct mail for either (or both!) my online and local businesses. There's something for everyone here. This is a bandwagon you won't want to miss! Did you love today's episode? 1. Take a screenshot and share it to your IG stories. Tag me @stacytuschl! 2. Leave us a rating and review on Apple Podcasts! _______________ Ways to work with Stacy: WELL-OILED OPERATIONS: Learn how to remove yourself as the bottleneck of your successful growth and build a business that can run without you! www.welloiledoperations.com/register MASTERMIND: Check out the 4 inevitable stages of what it takes to become a powerhouse and successfully have your business work for you. Watch the FREE training here: https://stacytuschl.com/insider

The Fellowship with Adam Hawk
Ep. 19 - Dave Fink

The Fellowship with Adam Hawk

Play Episode Listen Later Apr 30, 2022 50:13


The world's greatest golf coach gives Adam Hawk and Ryan Engle his incredible backstory on acting, recovering from alcoholism, and becoming a scratch golfer after two knee replacements See omnystudio.com/listener for privacy information.

Restaurant Rockstars Podcast
290. Trackable Marketing that Delivers ROI!

Restaurant Rockstars Podcast

Play Episode Listen Later Apr 22, 2022 66:02


I'll bet restaurants spend and lose billions of dollars on marketing that just doesn't work. They try this campaign and try that, all on a hope and a prayer. Unless you can track where your business is coming from, you're wasting your time and precious marketing dollars. Have you tried Direct Mail? I know what you might be thinking... “that's so old school” or “I tried that once and I didn't really get the results I was looking for”, I get it, but hang on. In this episode of the Restaurant Rockstars Podcast, I'm speaking with Dave Fink, Founder and CEO of Postie. Postie is disrupting traditional Direct Mail efforts with digital technology and getting far better results. You know I love a disruptor! Listen and learn as Dave shares: - How Direct Mail has 20% greater reach than Facebook - Why Direct Mail has 3X the engagement over email campaigns - How to win the Modern Marketing Game - The best Marketing Strategy for restaurants right now regardless of Sales - The importance of Website Re-targeting And of course, how Direct Mail meets the Digital World. Watch or listen, decide for yourself, and then go out there and Rock YOUR Restaurant marketing! Roger Learn the Top 3 Profit Killers in Your Restaurant: https://restaurantrockstars.com/profits Thank you to our sponsors: The Restaurant Rockstars Academy – The Ultimate Start-up & Management Resource - Everything you need to know to crush it in the restaurant business: https://restaurantrockstars.com/pricing/ Davo – Automate Your Sales Tax. Why not Try Davo FREE for 30 days: https://www.davosalestax.com/ Smithfield Culinary – Inspiring head-turning menu creativity. Visit us for culinary trends and chef-created recipes: https://smithfieldculinary.com/

Sage Advice Podcast
Thought Leader - Dave Fink on direct marketing in a digital world

Sage Advice Podcast

Play Episode Listen Later Apr 7, 2022 10:26


Dave Fink thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career, he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate, and Ashley Olsen. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. Find him on LinkedIn.

Sage Thought Leadership Podcast
Thought Leader - Dave Fink on direct marketing in a digital world

Sage Thought Leadership Podcast

Play Episode Listen Later Apr 7, 2022 10:26


Dave Fink thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career, he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate, and Ashley Olsen. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. Find him on LinkedIn.

Spa Marketing Made Easy Podcast
SMME #270 Differentiating with Direct Mail with Dave Fink

Spa Marketing Made Easy Podcast

Play Episode Listen Later Mar 7, 2022 42:18


Did you think direct mail marketing was dead? Anything but, my friend! Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current world, these digital platforms are NOISY!    So, how do you differentiate and diversify when it comes to reaching your audience and spending your marketing budget? Dave Fink, the CEO and founder of Postie and my guest on this episode of Spa Marketing Made Easy, is here to answer that question and share how he is reinventing direct mail marketing for a digital world. Dave thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox, and with a 20+ year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club and a number of celebrity brands.   In this episode, we're diving into how today's direct mail isn't an old school cash trap, but can be the strategy that leverages your marketing budget in the long-term.    In this episode, we discuss:    The benefits of using direct mail within your spa's overall marketing strategy and how it differs from the direct mail from the last decade(s) prior Why direct mail naturally provides for a longer marketing window and why it's particularly beneficial for brick-and-mortar based businesses The key things brands that are excelling with direct mail marketing strategies are doing to make their marketing pieces stand out Weighing the benefits and drawbacks of social vs. direct mail and how to get started with implementing a direct mail marketing strategy into your business   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/270   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Startup Hustle
Controlling the Growth of Your Company

Startup Hustle

Play Episode Listen Later Mar 1, 2022 46:07


In this episode of Startup Hustle, Andrew Morgans and Dave Fink, Founder and CEO of Postie talk about how to control the growth of your company.   Find Startup Hustle Everywhere: https://linktr.ee/startuphustle   This episode is sponsored by Gusto: https://gusto.com/startuphustle Get three months free when you run your first payroll.   Learn more about Postie: https://postie.com/   Learn more about Marknology: https://www.marknology.com/   Enjoy another Startup Hustle episode on this topic, "Scaling Your Team During High Growth": https://link.chtbl.com/highgrowthscaling   See omnystudio.com/listener for privacy information.

All Systems Go! with Chris L. Davis
Digital Marketing and Direct Mailing feat. Dave Fink

All Systems Go! with Chris L. Davis

Play Episode Listen Later Feb 24, 2022 50:39


Ep. 120 - This week, Chris is joined by Dave Fink to discuss where digital marketing is heading in 2022 and what he believes is the best kept secret in marketing - direct mailing. Dave has over 20 years experience, has generated hundreds of millions of dollars in ad revenue powered by viral sensations and has even helped celebrity owned startups. Now, Dave is the founder of Postie and he is on a mission to reinvent direct mail marketing in the digital world. This episode is sure to expand your mind to strategic marketing strategies beyond just social media and email.

All Systems Go! with Chris L. Davis
ASG 120 – Digital Marketing and Direct Mailing feat. Dave Fink

All Systems Go! with Chris L. Davis

Play Episode Listen Later Feb 24, 2022 50:39


This week, Chris is joined by Dave Fink to discuss where digital marketing is heading in 2022 and what he believes is the best kept secret in marketing – direct mailing. Dave has over 20 years experience, has generated hundreds of millions of dollars in ad revenue powered by viral sensations and has even helped…

The Marketing Careers Podcast
Postie CEO, Dave Fink on Building Successful Startup Marketing Teams

The Marketing Careers Podcast

Play Episode Listen Later Feb 14, 2022 56:05


CEO of Postie, Dave Fink's perspective on building a marketing team within a startup includes focus on candidate motivation, intellect and culture fit - in addition to any relevant capabilities. Connect with Dave Fink:via Linkedin: linkedin.com/in/davidlfink -- (mention this podcast)via his website: www.postie.comMarketing Career Resources:Get the guided support you need in your marketing career with dedicated mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signupGet guided support on your marketing job search and successful interviews:- themarketinghelp.co/courses

A Shark's Perspective
#317 - Is the Mailbox the New Inbox?

A Shark's Perspective

Play Episode Listen Later Feb 4, 2022 31:04


Conversation with Dave Fink, the CEO & Co-founder of Postie, a marketing technology company that leverages Direct Mail to perform like a digital channel. Episode on Website

Internet Marketing: Insider Tips and Advice for Online Marketing
#632 How To Integrate Direct Mail with Digital Marketing w/ Dave Fink, CEO of Postie

Internet Marketing: Insider Tips and Advice for Online Marketing

Play Episode Listen Later Dec 23, 2021 43:41


In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.In this episode, we discuss:If it is easy to apply digital marketing skills to the discipline of direct mail advertising?Whether purpose-driven brandsare more open to utilising direct mail marketing?How difficult it is to track the success of direct mail campaigns?What can prevent SMEs from adopting sophisticated direct mail advertising?What lessons you can take from digital marketing and apply to direct mail? CONNECT WITH DAVE/POSTIE:https://postie.com/https://www.linkedin.com/in/davidlfink/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

If You Market
151#: Walled Gardens vs Owned Marketing

If You Market

Play Episode Listen Later Dec 21, 2021 61:59


Should you create your own markets or use curated 'Walled Garden' audiences? This week on the If You Market podcast we talk with Dave Fink about the amazing power of owning your audience vs the advantages of being part of curated Walled Garden channels. Dave and host Sky Cassidy talk about the amazing power of open marketplace marketing where you own your audience, like physical mail, email and phones, and the convenience and speed to market provided by platforms like Facebook (Meta), google ads, and LinkedIn.  Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. Learn more about your ad choices. Visit megaphone.fm/adchoices

GUNS Magazine Podcast
#108 - Revolver Action Jobs: The Good, the Bad and the Ugly

GUNS Magazine Podcast

Play Episode Listen Later Nov 26, 2021 34:35


There are many myths and misconceptions about how to smooth up the internals of your revolver. Unfortunately, most of them are wrong.  To help you understand the right way to do a good action job, we talk with Dave Fink, the proprietor of the Gunsite Gunsmithy in Arizona. Relevant Links: gunsite.com Direct (928) 756-8916 Tylergunworks.com Episode Sponsors:  The GUNS Magazine Podcast is presented by Hodgdon and supported by IMR.  Established in 1947, Hodgdon Powder Company has grown into the nation's largest supplier of smokeless, blackpowder and blackpowder substitute propellants. Distributed under the Hodgdon, IMR, Winchester, Ramshot, Accurate, Pyrodex, Triple Seven, Blackhorn 209 and GOEX brands, learn more about and shop Hodgdon powders at hodgdon.com. IMR strives to bring new and legendary powders to reloaders in a never-ending process of innovation. Whether you're reloading for your rifle, pistol, shotgun or muzzleloader IMR has a powder to fit your needs. Learn more at IMRPowder.com.  Read and subscribe to GUNS Magazine at gunsmagazine.com. 

Stay Paid - A Sales and Marketing Podcast
295 - How Dave Fink Is Reinventing Direct Mail for a Digital World

Stay Paid - A Sales and Marketing Podcast

Play Episode Listen Later Nov 1, 2021 33:55


Dave Fink is the founder of Postie.com, a digital platform for direct mail campaigns. Dave believes that the best-kept secret in marketing is hiding where you'd least expect it—in your mailbox. He's figured out a way to take the advantages of direct mail marketing and improve its performance by applying the analytics routinely used in digital marketing. Listen to discover how you can take your direct mail campaigns to the next level. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Postie.com FREE Lead Magnets   TIMESTAMPS 0:00     Introduction 1:07     Guest bio 1:37     Experience building celebrity start-ups 3:24     The Dollar Shave Club phenomenon 5:52     Direct mail's advantage over online advertising channels 9:41     Postie's unique value proposition             --Targeting             --Operations/logistics             --Measurement 12:33   Tactics and tools to determine campaign succeed 14:20   Building your direct mail audience 18:39   Signals and triggers 20:09   Print: Dead or alive? 21:56   Expected timeframe for an ROI from direct mail 24:33   The future of direct mail marketing 27:59   Dave's routines for success 32:38   Action Item

Marketing Trends
Why Direct Mail is Coming Back with Dave Fink, CEO and Founder, Postie

Marketing Trends

Play Episode Listen Later Oct 20, 2021 51:13


Double-tap — or in some cases just tap — to like. Those little filled-in hearts and thumbs-up used to be the currency of marketing campaigns. How many did you get? Then bots disrupted, and the market for selling likes got out of control. Brands started wising up to the super high customer acquisition costs they were seeing in their marketing reports and they wanted to trim the fat, to know more about who was seeing what and for what reason? Passionate about intricate marketing details like these is Dave Fink the CEO & Founder of Postie. He's seen a lot of change in the social media marketing landscape in his times on the scene. “We were starting from an authentic place, which was a need for more control over our growth - beyond the behemoths that are social and search. Watching those channels take more and more power, and marketers lose more and more power over their growth trajectory, but not wanting to acquiesce and give up all of the technology and tools and data and measurement and predictability that comes from those channels.”The realization that social media marketing on Facebook was extremely volatile and based solely on large corporate algorithm decisions made by the tech giants sobered Dave into action to move away from relying on paid social media and into the physical mail sector. On Marketing Trends, hear more about how Dave built Postie into one of the most data-driven marketing platforms and how companies within the Fortune 500 are using Postie to level up its customer experience. All this next on Marketing Trends.  Main TakeawaysAdvantages of Direct Mail to Marketers: There is so much data and 100% of the possible market to be reached, physically with direct mail marketing. So much focus has been spent in recent years on tracking clicks and cookies and other digital marketing metrics that the cost of direct mail marketing has gone down and the effectiveness of it remains high.Generating Data for Direct Mail Campaigns: To be effective in direct mail campaigns you need a lot of data that can support predictive modeling and auto-optimization. All of this data can be fed to computers thereby increasing the effectiveness of machine learning. Direct mail in the modern era is about using data to micro-target the best possible consumer.Invest in having good mentors: The difference between business owners that have and utilize the wisdom to be gained from mentors is significant. Be aggressive and seek out the mentorships and curate those relationships, as it will be of great advantage to you. Key Quotes“We were starting from an authentic place, which was a need for more control over our growth - beyond the behemoths that are social and search. Watching those channels take more and more power, and marketers lose more and more power over their growth trajectory, but not wanting to acquiesce and give up all of the technology and tools and data and measurement and predictability that comes from those channels.” “We think about data and insights probably in two different buckets. The first bucket is direct mail. It's a channel that can provide big data, both first-party data, and third-party data for all sorts of miraculous things —  predictive modeling, auto-optimization. The same kind of characteristics that social has. You get better with bigger data and you get better with testing and insights. A core focus of Postie is big data and machine learning, The biggest product focus that we spend our time on is thinking about how to give all advertisers access to the same data and mathematical advantage that they get from other channels.”“We think about monster companies like Airbnb, Uber and Lyft -- those are still emerging brands, innovators, and disruptors -- then there's the Fortune 500 that almost always falls in the enterprise -- we service both sides. The other is, ‘Is this a brand that's currently invested in indirect mails as a core channel, or is the brand on the complete opposite of the spectrum?' Depending on what quadrant a prospect or a client falls in will determine how we engage with them and what the education process looks like and how we think about their trajectory in the direct mail channel.” “Think about direct mail as a very specific individualized channel. It's a part of your marketing mix. Those advertisers that I see taking advantage of it with the best performance, with the most scale, most control, are those that start not thinking about just ‘How do we make direct mail work?' But, ‘Who is our customer base? What are our core marketing objectives?' Then thinking about a holistic plan for attacking those goals and affecting the achievement of those goals positively. Direct Mail can be a high performance, highly scalable component, but it all starts with markers and understanding, and being honest with themselves around what they're looking to achieve both in the short term and the long term.” “Remember the days when Facebook advertising was all about building your fan page and buying likes? That wasn't that many years ago and at that time I was involved in many brands that had seven, in some cases, eight-figure annual budgets building monstrous fan pages and investing in even bigger budgets of in-house content creators to engage those fans through storytelling. Then Facebook decided to reach those fans, we're going to charge you. That was the warning sign.” “A start-up is a living breathing entity, and it's a journey, and there are good moments and bad moments, good days and bad days if you're in that bunker with someone else. As a co-founder, that's invaluable. One piece of advice is you've got to have multiple mentors and you have to invest in those relationships. The difference in people's careers that I've seen when they have had mentors versus when they don't have mentors, it's a night and day difference. BioA 15-year consumer-internet veteran Dave Fink, CEO & Founder of Postie, is a revenue-focused entrepreneur. With a passion for creating disruptive business models and unique monetization strategies, Dave focuses on discovering opportunities to drive rapid growth. His creative, yet data-driven approach to marketing and monetization has generated hundreds of millions of dollars in revenue for ad-tech, lead generation, and commerce companies. Over the last decade, Dave has launched and scaled over 20 consumer-internet businesses. During the early part of his career, he created performance-marketing platforms helping brands as diverse as Walt Disney World, Proctor & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world.At Intelligent Beauty, he incubated digital media and eCommerce brands targeting fashion, beauty & health verticals. While leading the monetization strategy at the celebrity-commerce company, BeachMint, Dave established the customer acquisition strategy that successfully launched consumer brands with celebrities including Kate Bosworth, Jessica Simpson, Rachel Bilson, and Mary- Kate and Ashley Olsen. At Science, Dave leads the marketing and monetization strategies, platforms, and teams to help the growing portfolio of businesses find a path to rapid growth and scale.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

Going Deep with Aaron Watson
493 Direct Mail, Marketing Campaigns, and Startups w/ Dave Fink (Postie)

Going Deep with Aaron Watson

Play Episode Listen Later Sep 13, 2021 42:07


Dave Fink is the CEO and cofounder of Postie, a platform for making direct mail marketing campaigns as sophisticated as elite digital marketing.   Dave Fink has been building companies for the consumer internet for over 15 years. Over the last decade Dave has launched and scaled over 20 consumer-internet businesses. During the early part of his career he created performance-marketing platforms helping brands as diverse as Walt Disney World, Procter & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world.   Dave also established the customer acquisition strategy that successfully launched consumer brands with celebrities including Kate Bosworth, Jessica Simpson, Rachel Bilson, and Mary- Kate and Ashley Olsen.    In this conversation, Dave and Aaron discuss some basic marketing definitions, the mission behind Postie, and how Dave coaches marketing clients to success. Sign up for a Weekly Email that will Expand Your Mind.   David Fink's Challenge; Find a new hobby to get a break from work.   Connect with David Fink Linkedin Postie Website dave@postie.com   If you liked this interview, check out episode 386 with Jon Shanahan where we discuss YouTube marketing, men's fashion, and much more. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy.    How? Click here and Learn more.   We work with Fortune 500s, medium-sized companies, and entrepreneurs.   Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | Spotify

WPHLiveTV
Dave & Dave Episode Twelve: Sorta Live from Korea

WPHLiveTV

Play Episode Listen Later Dec 13, 2016


Originally Aired LIVE Monday, December 13th, 2016- The Dave & Dave Handball SportsCast on WPHLive Radio gives us a look @ today’s current handball news, as Dave Fink is Skype’d in from South Korea. Say Whaaa? Yup, one-half of the show is in one of the most turbulent areas on the planet, while the other half is […]

Podcast> – WPHLiveTV
Dave & Dave Episode Twelve: Sorta Live from Korea

Podcast> – WPHLiveTV

Play Episode Listen Later Dec 13, 2016


Originally Aired LIVE Monday, December 13th, 2016- The Dave & Dave Handball SportsCast on WPHLive Radio gives us a look @ today’s current handball news, as Dave Fink is Skype’d in from South Korea.  Say Whaaa?  Yup, one-half of the show is in one of the most turbulent areas on the planet, while the other half is […]

WPHLiveTV
Dave & Dave Episode Eight: Hank Marcus (WOR)

WPHLiveTV

Play Episode Listen Later Sep 2, 2016


Aired Friday, September 2nd, 2016- “The Cheap Seats,” Handball Radio SportsCast, Dave Fink & Dave Vincent welcome in Hank Marcus w/World Outdoor Racquetball, Military Racquetball Federation and one of the minds behind the 3WallBall Outdoor World Championships in Vegas. Hank talks about the early days of Racquetball, transitioning to the outdoor game, his work with Handball […]

Podcast> – WPHLiveTV
Dave & Dave Episode Eight: Hank Marcus (WOR)

Podcast> – WPHLiveTV

Play Episode Listen Later Sep 2, 2016


Aired Friday, September 2nd, 2016- “The Cheap Seats,” Handball Radio SportsCast, Dave Fink & Dave Vincent welcome in Hank Marcus w/World Outdoor Racquetball, Military Racquetball Federation and one of the minds behind the 3WallBall Outdoor World Championships in Vegas.  Hank talks about the early days of Racquetball, transitioning to the outdoor game, his work with Handball […]

ASTD Philadelphia Chapter
Sophia Oberstein Interview

ASTD Philadelphia Chapter

Play Episode Listen Later Jul 19, 2009 6:51


Coaching is a powerful tool to help employees realize their career aspirations. Coaching skills are becoming critical management competencies as organizations prepare a new generation of leaders, using fewer financial, human, and training resources. Author and certified Coach Sophie Oberstein explains to ASTD-Philly programs director Dave Fink why coaching has taken on such importance. A podcast of Oberstein’s presentation to the chapter is also available for download.