Podcasts about keep optimising podcast

If you're an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity? Special guest Chloe Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast (https://ecommercemasterplan.com/podcast) and the Keep Optimising Podcast. She covers a wide range of topics related to ecommerce, including marketing, sales, customer service, technology, and more through expert guest conversation.In this episode, we explore going back to basics in e-commerce. We also touch on integrated thinking, balancing data and creativity, overstock and inventory management, and video commerce. With changing privacy laws, relying solely on algorithms is no longer effective. Chloe suggests that businesses need to focus on creating compelling content to cut through the noise and competition. She notes that the industry is currently "shockingly bad" at creating videos and suggests that brands should focus on creating for different purposes, such as product explanations, company values, customer demos, and reviews. Balancing data and creativity can help you create compelling content that resonates with your customers and sets you apart from the competition. Chloe also discusses the current economic environment and the importance of sustainability in e-commerce.Join the Live eCommerce private community: https://try.estreamly.com/the-live-ecommerce-community.Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast AND the exciting new Keep Optimising Podcast – all of which are built on. In this episode...

Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Chloë Thomas has been in eCommerce since 2003; she's worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations to fresh online-only start-ups, covering international launches, subscription, B2B, and even dabbling in marketplaces. Chloë's specialty is solving eCommerce Marketing Problems, from how to increase new customer acquisition to improving the performance of email marketing newsletters or finding the right new website provider.   Here's what we covered on the episode:   Chloë's Start to eCommerce + Running a Marketing Agency  How Chloë worked for a big bank, which she hated, so she started applying to any marketing job she could find  Chloë shares that she started in eCommerce  back in early 2000 at a retailer in the UK, where she took on their catalog marketing - she got addicted to the stats and watching the money roll in  We talk about how sometimes the best thing you can do is leave where you are, even if you aren't entirely sure where you're going  Within a year of working at the retailer, Chloë became the direct communications manager, which meant she was in charge of anything they put through the post  Chloë was responsible for their in-store loyalty program, catalog, mailings, was heavily involved in email marketing and anything else that she could get her hands on that involved eCommerce, which drove the web manager mad When Chloë set up her marketing agency, the same web manager that she drove mad came to work for her  The retailer Chloë worked at sold gifts, and she says she worked there for two Christmases, but the second Christmas, they went under  Chloë was 24 or 25 when the retailer went under, but she had made enough of an impression in the industry that she got calls from some interesting people to see if she wanted to work for them  How Chloë sat down with 3 of those people, and one offered her the head of eCommerce role for their group of mail-order businesses - which was about 6 different businesses, all not doing much online but that had big customer bases  If this business worked out, they planned to turn it into a marketing agency  In her new role, Chloë had a wonderful time building websites, sending the first email campaign, doing the first Google Ads, SEO, affiliate marketing, etc.  A year after Chloë started the head eCommerce  job, they turned it into an agency - Chloë ran the marketing agency for 10 years and sold it in 2017 On day one of the marketing agency, they took the marketing activity they had been doing for the mail-order brands and rolled that into the agency - they were an outsourced online marketing team for those businesses doing everything that modern eCommerce and digital marketing teams would do  Over the next 10 years, they worked out different areas of their business model because parts weren't as financially sustainable as the industry evolved, so they ended up narrowing it down to primarily Google and Facebook Ads with a little bit of email marketing Chloë shares some stories of mistakes she made in the past, like not having contracts and not chasing invoices to get paid, and how they were able to overcome the mistakes  How Chloë implemented contracts and brought a bookkeeper on to chase all the invoices for them, and they started invoicing at the beginning of the month with a 14-day payment term instead of at the end of the month, so if they did have to stop working for a client because they weren't paying it would all happen in the same month, limiting their liability       5 years into running the agency, Chloë realized it was the wrong business model for her to be running because she took a talent dynamics test and read a book that gave her a lightbulb moment of realizing she was an introvert  How managing the team, the clients, and the new business process was too much for Chloë to handle, so she delegated some management to other people within the agency but says she never found a good way of delegating the new business, which is why Chloë decided to exit and sell the agency   Chloë tried various ways to sell the agency and, in the end, had an awesome team member who still runs the business now buy it from her  Chloë's Podcasts + Changes in the Industry   These days, Chloë is a podcaster and speaker who runs the occasional virtual summit   When Chloë left the agency, she had one of her podcasts and shares she did a certain amount of coaching and consulting - she had to see if her other business could make money because it had always been funded by what she made at the agency  Chloë realized that she could make money, but her next question was, could it make money in a way that gave her back as much energy as possible - that meant getting out of coaching and consulting, and the only way to do that was to launch a second podcast  How running the podcasts can be a little exhausting, but Chloë says it's fun work, she can outsource a majority of it, and it has been very lucrative    Chloë shares that she monetizes the podcasts entirely by sponsorships because she hasn't had success making money on the backend  Chloë says she's lucky to be in the eCommerce  business because there is currently a lot of growth; there are a lot of software and service businesses and others who are desperate to get in front of other eCommerce  people and want to sponsor podcasts  Along with finding a viable business, Chloë says you need to find a business that suits you - there is nothing wrong with wanting to make money and wanting to be happy  Chloë explains that she is lucky to be able to monetize her 20 years of experience, brand awareness, and growth in this industry and is currently riding a very nice scenario where there are lots of people wanting to sponsor eCommerce  podcasts  How Chloë also knows that the podcast industry is going through many changes at the moment and that it is heavily dependent on the Apple platform and the Spotify platform, which doesn't make it the strongest, and although it's going well now, she is considering what comes next, which she admits she hasn't worked out yet One idea they have been playing around with is sponsored emails to their list, and Chloë shares they have a couple of options that they could do involving their virtual summits Creating Long-Term Success   When it comes to creating long-term success, Chloë says as you reach the point of solid profitability for whatever you're currently doing, that's the point to start testing the next idea because you've got the cash to do it, and you should be able to find the time to do it and then hopefully one of the ideas your testing will also peak Don't sit smugly on the crest of your wave; always be looking for what the next thing is going to be  This is the first time that Chloë has been keenly aware of finding the next thing she's going to do and has been actively exploring it Chloë has had her fair share of failures and says that her marketing agency went under twice due to various misdirections, which showed her why it's so important to constantly be innovating and testing   We talk about the elements that come with running your own business, like freedom but all the responsibility that also comes with it  If Chloë could tell her past self one thing, it would be, be you and be you sooner because she had to learn that she was an introvert to build a business that suited her and gave her energy back   Another thing Chloë would tell her past self is to say no more often, which Chloë struggled with for a long time Going back to Chloë's why for everything has been, she hates waste; she cannot stand wasted opportunities and businesses not doing things that they should be doing to get them great results because they don't know they exist or are scared of them  Everything Chloë has done has been about helping eCommerce  business owners and eCommerce marketers make better decisions within their business to help them run better marketing  In terms of building her brand, Chloë has played to her strengths, and although she is an introvert, she is also very good at taking complex things and making them make sense, Chloë's good at standing on a stage and involving an audience to teach them something, which she has leveraged in every stage of business  How Creatives Can Help eCommerce Businesses   Because of the pandemic, many people started buying online and will continue to buy online, but in the eCommerce industry, a lot of businesses started selling online, so the competition levels have gone up a lot How consumer behaviors have changed, they are more interested in ethics and sustainability and also want more of a connection with the companies they buy from  Chloë talks about the cookie issues that have happened with the Apple updates on the iPhone, which are going to happen on Google later this year, which impacts some of the gains you can make in your advertising and marketing through the algorithmic side of things  With all these changes in the eCommerce industry, if an eCommerce business wants to do well with selling products in 2022, they need to invest in stronger creative - you need to have the ad creative, the email creative, the PR creative, etc.  Chloë says all these creative elements need to be great copywriting, graphics, and videography that tell a story that aligns your brand to key missions and movements that embrace your customer content and bring them to your business    To step up your game as a creative, Chloë says to look into storytelling; founder story, product story; these things are really big for consumers - also, look at how to pull together user-generated content to a video format  A lot of eCommerce  brands only have written testimonials and reviews on their products, but Chloë shares what's working well in content is video content - so turning those written reviews into great graphics or videos is a good idea  Chloë shares that a big opportunity in the eCommerce industry is for creatives to help businesses create better product pages, homepages, email content, about us pages, etc. How this year, Chloë thinks we will see a lot of eCommerce  brands looking to hire in-house creative skills, freelancers, or agencies to help them test ideas As we get into July - September, Chloë thinks we may potentially reach a point where there is more demand for creative services than there is supply   If you don't currently have something on your page about helping eCommerce  businesses with these things, Chloë says now might be the time to be building those up  If you want to understand more of what is happening in the eCommerce  space, check out Chloë's eCommerce MasterPlan Podcast, which is an interview with a different retailer each week where they are currently focusing on growth as much as sustainability and going carbon-neutral  On Chloë's Keep Optimising Podcast, they focus each month on a different marketing method, which has a lot of creative input     Links mentioned:   Keep Optimising Podcast    eCommerce MasterPlan Podcast   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Episode 103Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse![00:01 - 06:56] Opening SegmentLet's get to know Chloe Thomas Why she got rid of her agency and turned to ecommerce[06:57 - 16:54] Modern Ways to Connect With CustomersChloe is excited about these things in ecommerceThe unique and creative ways to connect with customers A great ecommerce website has these qualities according to Chloe[16:55 - 22:41] Tips to Start on Shopify SuccessfullyStart successfully on Shopify with these tips from Chloe!Here's why you should collect the emails of your customersThe difference between organic and paid advertising[22:42 - 27:25] Facebook Ads vs. Google AdsIf advertising is not your strength, this is what you should doWant some Amazon refunds? Check out GetidaPromo code: FTM400Facebook or Google ads: Which should you choose?[27:26 - 37:24] How to Survive the Cookie ApocalypseChloe talks about the Cookie Apocalypse and how to survive itShe shares her realizations about working in an agencyThe reasons she started her award-winning podcast[37:25 - 45:09] Quality Podcast That Generates MoneyHow to produce a quality podcast when you're just starting outMonetize your podcast by niching downHere's howKnow more about Chloe in the Fire Round![45:10 - 47:18] Closing Segment Connect with Chloe!Links belowFinal words Tweetable Quotes:“Facebook and Google both get 90, 99% of their income from advertising. They're heavily incentivized to find a way to make this work for you.” - Chloe Thomas “...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it's incredibly hard.” - Chloe Thomas Resources mentionedPodcastsEntrepreneurs on FireThe Joe Rogan ExperienceBook: QuietGet in touch with Chloe by emailing chloe@ecommercemasterplan.com or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!

This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë's speciality is solving e-commerce Marketing Problems.Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's still not as easy as it may seem. There are a lot of things you need to consider in the early stages.You shouldn't start an e-commerce business for the sake of it. In order to be successful, you have to start up because you have an amazing product idea, are identifying a problem you want to solve, or have a customer group that you will serve. It will be incredibly hard to start if you don't fall into one of these categories.We go on to speak about the importance of having an initial research stage, as this will help you design your product and brand. Feedback is so important. You need to be getting your product or service informant of people and asking questions such as, would you buy it, their thoughts and cost. These opinions will help when it comes to marketing your brand as you will have a clear strategy.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now. Our experts include: Jessica Totillo Coster from the eCommerce Badassery Podcast 10,000 Customers' Lucy Bloomfield Digital Gearbox's Becky Hopkin Jon Tucker from Helpflow Matt Edmundson from the eCommerce Podcast Host of the Honest eCommerce Podcast Chase Clymer AND our host Chloe Thomas shares her advice too Expect to listen to this episode twice! Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It's the key to long term profitability.   Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge.   Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or  best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.    Connect with Chloe Thomas Keep Optimising Marketing Podcast   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

In this episode, we talk to Christopher Doyle (Co-Founder & CEO of Billd) as we discuss what Wall Street sometimes misses about construction funding, things he is working on to improve as an entrepreneur, and his commentary on artificial intelligence in construction. Check out Billd **More on Christopher** Christopher Doyle is an entrepreneur and business leader with extensive hands-on construction industry experience and a proven record of launching successful startups. He is the co-founder, president and CEO of Billd, a disruptive payment solution for the construction industry that helps contractors and suppliers grow their businesses with less hassle and risk. Recognizing cash flow hurdles contractors face when purchasing materials, Doyle launched Billd to make traditional Wall Street working capital accessible to these small business owners.    Doyle cut his teeth in the construction industry, framing houses in high school at age 16 and working his way through college at Texas A&M before beginning his career in residential and commercial construction. During this time, he not only developed into a project manager supervising sales and operations, he also developed a passion for launching new business operations, opening and leading new divisions of construction companies in Dallas, Austin and Houston, Texas.   He went on to serve as director of solar operations for the Institute for Building Technology and Safety (IBTS), delving into energy efficiency and renewable energy program management and authoring numerous publications on solar financing and best practices in renewable energy. Recognizing Doyle as a highly certified renewable energy thought leader, the founders of lending company Dividend Solar (now Dividend Finance) tapped him to oversee their contractor operations and sales. Doyle's leadership and tireless work ethic helped the startup thrive and secure series A funding, and today the company earns just shy of a billion dollars annually.   While working with IBTS, Doyle began to recognize how a lack of access to capital impacts contractors' ability to operate and grow their businesses. He was inspired to launch Billd, along with co-founder Jesse Weissburg, to bring the financial power of Wall Street to the construction jobsite, allowing contractors to bypass project hurdles with access to upfront funds while enabling suppliers to sell more materials with less risk. For contractors who usually aren't paid until more than 90 days from purchasing materials, Billd provides 120-day terms so they can scale their business and stabilize cash flow.    Doyle's technical certifications include Certified Energy Manager, Business Energy Professional, LEED AP O+M Certified, Solar PV Advanced 40 Hour (North American Board of Certified Energy Practitioners), Certified Building Envelope Analyst, Infrared Level 1 Thermography Certification, Green Advantage Certified for Commercial Buildings, and a Certified Auditor, Level 3 Installer, QAP – Air Barrier Association of America. He is a member of the Solar Access to Public Capital working group of the Solar Energy Industries Association, the Energy Services Coalition, the U.S. Green Building Council, and he is a board member of the Building Enclosure Council of the National Institute of Building Sciences. Doyle holds a bachelor's degree from Texas A&M University and an MBA from Rice University. He resides in Austin, Texas. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify, or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.   

Episode Title: The Startup Life- How To Attack With Ruthless Consistency Featuring Michael Canic (President Of Making Strategy Happen) In this episode, we talk to Michael Canic (President Of Making Strategy Happen)as we discuss his new book, how to have tough conversations with organizations, and how to keep a special team working hard and not falling for the hype.  Purchase his book  Check out his website  **More on Michael**  Michael Canic, PhD, is the author of RUTHLESS CONSISTENCY: How Committed Leaders Execute Strategy, Implement Change and Build Organizations That Win (September 1, 2020; McGraw Hill). He is also the founder and president of Making Strategy Happen, a consultancy which helps committed leaders turn ambition into strategy, and strategy into reality. Previously he held leadership positions at The Atlanta Consulting Group and FedEx. Michael earned a PhD in the psychology of human performance from the University of British Columbia and helped coach their football team to a national championship, led strategic change initiatives in the corporate world, and spent the past 25 years consulting with CEOs and top management teams across North America. He lives between Denver and Vancouver and has written over 400 posts for his blog. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.  www.funkymedia.agency 

In this episode, we talk to Chris Ruder (Founder & CEO of Spikeball, Inc) we discuss his love for the sport, how he is moving his company to be more inclusive, and what he thinks about the prospects of Spikeball becoming an Olympic sport.  Check out Spikeball here.  Spikeball's Facebook page.  **More On Chris** Chris Ruder is the CEO and Founder of Spikeball Inc. The Jonas Brothers, Drake, Julianne Hough, Ryan Seacrest, 21 Pilots, Casey Neistat, and numerous pro sports teams and players have expressed their love for Spikeball. Spikeball's appearance on Shark Tank was voted as one of the best episodes of all time. ESPN went as far as to say Spikeball is mainstream. Chris started the business in 2008 and ran it as a night job for 5 years while keeping his day job as an Advertising Executive. 5 years after its founding, Spikeball hit $1 million in annual sales with zero full-time employees. At that time, Chris quit his day job and went full-time. That was one of the best days of his life. Spikeball's mission is the create the next great global sport. Tournaments appear on ESPN and take place all over the world. Chris lives in Chicago with his 3 great kids and a fantastic wife. He is on the board of I Grow Chicago and the company has donated hundreds of thousands of dollars to help address gun violence, the environment, and education. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify, or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/. 

In this episode we talk to Karin Hurt (Leadership Expert & Author) about her new book, how she deals with non-believers of her method, and so much more.  Purchase her book here Check out her website here **More On Karin** Award Winning Author and Inc. Top 100 Leadership Speaker Karin Hurt inspires transformational change through inspiring and practical leadership development programs Recently named on Inc's list of 100 Great Leadership Speakers and American Management Association's 50 Leaders to Watch, Karin Hurt helps leaders from around the world achieve breakthrough results without losing their souls. Karin has over two decades of experience in customer service, sales, and human resources. She's the award-winning author of 3 books: Winning Well: A Manager's Guide to Getting Results-Without Losing Your Soul, Overcoming an Imperfect Boss, and Glowstone Peak (a leadership storybook for readers of all ages). A former Verizon Wireless executive, Karin transformed customer service outsourcing (96M calls/year) to reach parity in quality with internal centers and developed a leading sales team that won the President's Award for Customer Growth. Her keynotes inspire leaders with proven and practical leadership techniques developed over her rich career as an executive, speaker, and strategic advisor. Karin has a BA in Communication from Wake Forest University, an MA from Towson University in Organizational Communication, and additional graduate work at the University of Maryland, where she teaches in the MBA and Executive Education programs. She and her partner, David Dye, are dedicated to their philanthropic initiative, Winning Wells, which provides clean water wells to communities struggling with access to safe water throughout Southeast Asia. Karin lives outside of Washington, DC. She knows the stillness of a yogi, the reflective road of a marathoner, and the joy of being a mom raising emerging leaders. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify, or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.   

In this episode, we talk to Christophe Bancel (Founder & CEO of Tissium) as we discuss his company, what he is excited about in his industry, and how he keeps his team motivated during unprecedented times.  Check out Tissium **More On Christophe** Mr. Christophe Bancel, M.Sc., M.Eng, M.B.A is co-founder of TISSIUM, a medical device company developing disruptive surgical solutions for patients, based on a versatile platform of polymers developed at the Massachusetts Institute of Technology (Cambridge, MA). He serves as its Chief Executive Officer and Director.   Since its inception in 2013, Christophe has driven the development of the company leading to the start of clinical trials in 2016 and raising up to €33M.   Mr. Bancel has a track record in the healthcare industry ranging from start-up to midsize Biopharma. He was Franchise General Manager at UCB, leading the Central Nervous System Operations in France. Prior to that, he held several corporate and strategic positions at UCB, including Pricing and Markets Access in the US (Atlanta, GA), Global Marketing (Brussels) and Patient & Market Insight (Brussels). He also worked for Serono (Now Merck Biopharma) in multiple Sales and Marketing positions. He started his career in Biotech, as Business Developer at Transgene (Boston, MA) and then was a co-founder and Director of Corporate & Business Development at Faust Pharmaceuticals (now Domain Therapeutics).   In 2016, with Bernard Gilly, Alexia Perouse and Muriel Badawi, he co-founded iBionext, the first entrepreneurial venture fund in healthcare in Europe, that has raised €50M in less than 6 months with a targeted final closing of €100M in June 2017.   Besides being a co-founder of ChronoCam and Chronolife, two of the iBionext funded companies, he serves as Director of BrainEver.   He is a graduate from Ecole Centrale Paris (Master of Engineering), holds a Master in Biochemistry and Molecular Biology from the University of Tokyo (Todaï) and an MBA from INSEAD. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.     

Episode Title: The Startup Life-How To Build Around The World Featuring Robert Rosenberg (Former Chairman & CEO of Dunkin' Donuts) In this episode, we talk to Robert Rosenberg (Former Chairman & CEO of Dunkin' Donuts) as we discuss taking over the company from his dad, having an uncomfortable meeting with his board, his new book, and more.  Purchase his book here **More On Robert** Robert Rosenberg served as chief executive officer of Dunkin' Donuts from 1963 until his retirement in 1998. Under his leadership, the company grew from a regional family business to one of America's best known and loved brands. Rosenberg received his MBA from Harvard Business School, and in just weeks after graduating at the age of 25, assumed the position of chief executive officer. Dunkin' Donuts was a publicly owned company from 1968 until 1989 and earned a reputation for extraordinary stockholder returns. In that 21-year period, it earned its investors a 35 percent compound rate of return.  After retiring from Dunkin, Rosenberg taught in the Graduate School at Babson College and served many years on the boards of directors of other leading food service companies, including Domino‘s Pizza and Sonic Restaurants. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.  www.funkymedia.agency/calendar

Episode Title: The Startup Life-How To Navigate The Uncharted Featuring Margaret Heffernan (Serial Entrepreneur & Author) In this episode, we talk to Margaret Heffernan (Serial Entrepreneur & Author) as we discuss her latest book, why we should look at failure different, and more. Purchase her book here Check out here website **More on Margaret** Dr. Margaret Heffernan produced programmes for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the "Top 25" by Streaming Media magazine and one of the "Top 100 Media Executives" by The Hollywood Reporter. The author of six books, Margaret's third book, Willful Blindness : Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn't Everything and How We Do Better, described as "meticulously researched... engagingly written... universally relevant and hard to fault." Her TED talks have been seen by over twelve million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Her most recent book, Uncharted: How to map the future was published in 2020.  She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute's Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.  www.funkymedia.agency/calendar

In this episode, we talk to Brenda Schmidt (CEO of Coplex) as we discuss what investors are looking for, what it is like being a CEO but not the founder, and more. Check out Coplex  **More On Brenda** Brenda Schmidt is the CEO of Coplex, a corporate startup studio that partners with corporations to build high-growth tech companies in highly regulated industries. Brenda previously founded Solera Health and has spent her career educating, speaking, advising, and leading in the name of creating social impact. Deeply embedded into the healthcare startup ecosystem, Brenda is a mentor, advisor and entrepreneur in residence to several accelerators and emerging digital health startups. She also serves on the boards of the Startup AZ Foundation, Solera Health, RexPay, the Arizona Bioindustry Association, the City of Phoenix Workforce Development Board and is a FierceHealth Editorial Board Advisor and Contributor to Entrepreneur Magazine. Brenda also teaches entrepreneurship at the NYU Wagner School of Public Service.    Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.   

In this episode, we talk to Kara Goldin (Founder & CEO of Hint) as we discuss how she grew up, why she is not afraid to ask questions, and what it was like for working for Sen. John McCain.  Purchase her book here Purchase Hint Water here. **More On Kara** Kara Goldin is a disruptor, builder, thought leader and a successful entrepreneur. She is the Founder and CEO of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water. She has been named one of InStyle's Badass 50, Fast Company's Most Creative People in Business, Fortune's Most Powerful Women Entrepreneurs, Fortune's Most Innovative Women in Food & Drink and EY Entrepreneur of the Year for Northern California. The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg. Kara has successfully navigated the world of large companies and startups in many industries including media, tech and consumer products. In addition, she understands retail and direct to consumer well. She is an active speaker & writer and hosts the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs and other disruptors across various industries. Kara's first book, Undaunted, published by Harper Leadership, will be released in October 2020. She lives in the Bay Area. Follow Kara on all social handles @KaraGoldin  To learn more visit http://chrissajnog.com. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.   

In this episode, we talk to Chris Sajnog (Former Navy SEAL Sniper) as we discuss leadership, what it takes to be a balanced warrior and more.   **More on Chris** I'm on a mission. Yes, I know I'm retired, so no more taking out terrorists for me. Now, my mission is changing the way people, like you, learn elite-level skills. Well, that's not right either. The way we reach the top in any skilled endeavor is the same, my mission — is showing you the path. I've spent my life training the world's most elite warriors, the US Navy SEALs. One day I came home from a long deployment and realized my two boys needed me more than the SEAL Teams. After 20 years serving my country, it was time to grow up — and become a father. I've taken my experience as a Master Training Specialist (and writing the US Navy SEAL Sniper Manual) and authored two bestselling books, How to Shoot Like a Navy SEAL and Navy SEAL Shooting, based on the New Rules of Marksmanship. I spent four years studying neuroscience and elite performance to develop a fundamentally unique way to learn how to shoot — the New Rules of Marksmanship training system. I've been lucky to have helped so many people learn a skill that for the past 50-years was taught incorrectly — even by me. Now, I want to help you. Maybe you don't need to hit a moving target at 1000 yards, but the fundamentals for learning any skill can now be done faster and easier at home. Ready to experience what it's like to Train Like a Navy SEAL? To learn more visit http://chrissajnog.com. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.   

In this episode, we talk to Zach Hurley (Co-Founder & CEO of Indie Source) as we discuss his goal to donate 50,000 masks, why he loves helping entrepreneurs, and more.  Check out his website Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/.   

In this episode, we talk to Robert Rosenberg (Former Chairman & CEO of Dunkin' Donuts) as we discuss taking over the company from his dad, having an uncomfortable meeting with his board, his new book, and more.  Purchase his book here **More On Robert** Robert Rosenberg served as chief executive officer of Dunkin' Donuts from 1963 until his retirement in 1998. Under his leadership, the company grew from a regional family business to one of America's best known and loved brands. Rosenberg received his MBA from Harvard Business School, and in just weeks after graduating at the age of 25, assumed the position of chief executive officer. Dunkin' Donuts was a publicly owned company from 1968 until 1989 and earned a reputation for extraordinary stockholder returns. In that 21-year period, it earned its investors a 35 percent compound rate of return.  After retiring from Dunkin, Rosenberg taught in the Graduate School at Babson College and served many years on the boards of directors of other leading food service companies, including Domino‘s Pizza and Sonic Restaurants. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/. 

**Originally recorded October 9th, 2019** In this episode we talk to Katherine Liola (Founder & CEO of Concentric Private Wealth) as we discuss the entrepreneurial culture in D.C., being a contributor for CNBC, what you need to do to prepare for next year financially, and more.  Check out her website **More on Katherine** Industry credentials are a key aspect of the industry, but Katherine never forgets that above all, this is a people business. She learned early on that helping clients understand why they're making the decisions they make, and aligning their investment strategies with values-based life choices, helps them achieve their financial goals with comfort and clarity. A little background Katherine was honored by the inaugural InvestmentNews “Top 40 Under 40” list for 20141 and the Washington Business Journal “40 Under 40”2 list in 2017. Her passion for delivering value also earned her recognition in 2017 and 2018 as a Five Star Wealth Manager by Five Star Professional.3 A sought-after industry speaker, Katherine has also been quoted in several national publications, including the Wall Street Journal, USA Today, Woman's Day magazine and InvestmentNews. Degrees & Credentials CERTIFIED FINANCIAL PLANNER™ professional CRPC® (Chartered Retirement Planning CounselorSM) AIF® (Accredited Investment Fiduciary®) BFA™ (Behavioral Financial Advice™) Series 66 securities registrations, held through Commonwealth Financial Network® Life and health insurance licenses Member of the Financial Planning Association BA Boston College Giving back Charitable causes have always been important to Katherine. Even in childhood, her parents instilled a strong sense of community, caring and appreciation. Today, Katherine is grateful for everything the community has given to her – so returning the goodwill comes naturally. Her personal passion, Concentric Cares, is a prime example of that giving back. Other ways Katherine has served the community Leadership of Greater Washington Signature Program Finance Chair for the Our Lady of Good Counsel High School Board of Directors Finance Advisory Board of Directors for the National Communication Association Vice Chair of the Success in the City Board of Directors Alumni Mentor through the Boston College Mentoring program Katherine and her husband, David, a sales executive in the IT cyber security space, live in Willowsford, Virginia, with their children: Harper (6), Gannon (4), and Emerson (2). Although weekends might be hectic, Katherine loves spending time with her family – whether it be at a local park, winery, or traveling someplace new. Katherine competes in triathlons and distance running with Team FeXY and finds that training helps her keep up with her children. Personal Core Values Challenge Excellence Gratitude Health Relationships Independence Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/. 

In this episode, we talk to Margaret Heffernan (Serial Entrepreneur & Author) as we discuss her latest book, why we should look at failure different, and more. Purchase her book here Check out here website **More on Margaret** Dr. Margaret Heffernan produced programmes for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the "Top 25" by Streaming Media magazine and one of the "Top 100 Media Executives" by The Hollywood Reporter.   The author of six books, Margaret's third book, Willful Blindness : Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn't Everything and How We Do Better, described as "meticulously researched... engagingly written... universally relevant and hard to fault." Her TED talks have been seen by over twelve million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Her most recent book, Uncharted: How to map the future was published in 2020.   She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute's Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/. 

In this episode, we talk to Michael Canic (President Of Making Strategy Happen)as we discuss his new book, how to have tough conversations with organizations, and how to keep a special team working hard and not falling for the hype.  Purchase his book  Check out his website  **More on Michael**  Michael Canic, PhD, is the author of RUTHLESS CONSISTENCY: How Committed Leaders Execute Strategy, Implement Change and Build Organizations That Win (September 1, 2020; McGraw Hill). He is also the founder and president of Making Strategy Happen, a consultancy which helps committed leaders turn ambition into strategy, and strategy into reality. Previously he held leadership positions at The Atlanta Consulting Group and FedEx. Michael earned a PhD in the psychology of human performance from the University of British Columbia and helped coach their football team to a national championship, led strategic change initiatives in the corporate world, and spent the past 25 years consulting with CEOs and top management teams across North America. He lives between Denver and Vancouver and has written over 400 posts for his blog. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/. 

With Black Friday and Cyber Monday fast approaching and more and more people shopping online (thank you Covid-19) there is no better time to start preparing for the busiest shopping days of the year.    However, it's certainly not business as usual. The ongoing pandemic continues to create uncertainties and presents unexpected challenges for businesses worldwide. No one can be sure how Black Friday and Cyber Monday will play out but one thing we do know - it pays to be prepared.    Globally recognised eCommerce marketing problem solver, Chloe Thomas, gives insight on how businesses big and small can prepare for the upcoming Black Friday and Cyber Monday while contending with all the uncertainties that come with a global pandemic.  .   Chloë Thomas, author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.   Takeaway #1 Plan ahead and be prepared to adapt as and when necessary.    Takeaway #2 Warm up your list and test your ads now. Black Friday and Cyber Monday is not the time to be testing.    Takeaway #3 If someone has bought from you once they are far more likely to buy from you again.        Connect with Chloe Thomas   Website (and new podcast) https://keepoptimising.com        Links   About us pages that are good at storytelling https://www.farmtoysonline.co.uk/pages/about https://www.jerseybeautycompany.co.uk/about-us https://moscowcopper.com/pages/our-story   Welcome campaigns https://www.snakehive.co.uk/ https://www.projectrepat.com/   Post purchase https://www.paper-republic.eu/     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

In this episode, we talk to Jennifer Teixeira (Founder of Sweet Sweet Honey Hawaii)as we discuss her journey, how she has been thriving during the pandemic, and how she is using her business to help social causes in Hawaii. Follow Sweet Sweet Honey Hawaii on Instagram **More on Jennifer** Founded in 2015 on Oahu, Hawaii by Jennifer Teixeira, Sweet Sweet Honey Hawaii, is a baby/mommy apparel brand inspired by Jennifer's grandmother and parents, who would create ornate aloha print patchwork blankets for special events and occasions. Utilizing her degree in graphic design from FIDM, she worked for Forever21 before she made the move back home to Hawaii where she worked for surf brand Blue Hawaii. From there Jennifer went on to found Sweet Sweet Honey Hawaii, after giving birth to her second daughter, and not finding the styles and fabrics that represented personality, style and practicality.    Growing up in Hawaii was a clear influence with her casual and cute tropical designs, featuring lightweight fabrics and easy-to-put-on pieces that give Sweet Sweet Honey Hawaii its signature style. Taking the concept of ‘ALOHA', Sweet Sweet Honey has given back by donating premium swaddle blankets to their NICU ward of their local hospital. In addition the brand has adopted eco-friendly practices with minimal packaging and plastic use, as well as their tree planting initiative to use profits to plant 10,000 trees by 2021.    In 2017, Jennifer was diagnosed with breast cancer as the brand started to flourish, leaving her mentally and physically exhausted, but she pushed through in running her business. Jennifer hoped to inspire others struggling from the devastating disease through faith and determination to continue fighting. As a result Jennifer underwent a mastectomy and remains cancer-free to this day.  Sweet Sweet Honey is currently available online and in-store at all Nordstrom locations.  Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  **Sponsors/Partners** Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts.  You can also get more information at https://keepoptimising.com/. 

The Keep Optimising Podcast is a the brand new podcast we've created. A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you're getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. You can hear a new episode for free every Wednesday. Each episode is audio only and lasts about 45 minutes. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. To get all of this for free – look us up right now on https://link.chtbl.com/keepoptimising?sid=ecmp.trailer (Apple Podcast, Spotify or your podcast app of choice) by searching “Keep Optimising” (with an s not a z) and hit subscribe. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast. A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you're getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. You can hear a new episode for free every Wednesday. Each episode is audio only and lasts about 45 minutes. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe. Find out more https://keepoptimising.com/?utm_source=captivate&utm_medium=trailer (KeepOptimising.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy