Podcasts about kronda

Ready to stop drowning in tech and start working smarter? Kronda Adair has the tools and strategies you need! In this episode, I chat with Kronda about how to streamline your business operations with systems and automation. Kronda shares her journey from building websites to launching Million Dollar Systems and Automation Club, a membership program that helps business owners master the tech side of marketing.  We dive into the importance of creating efficient systems, how automation can save time, and the tools she swears by—like Airtable. Plus, we tackle that ever-controversial debate—are freebies actually worth it? Spoiler: Kronda's got a fresh take that might surprise you.  If you're ready to take control of your systems and simplify your tech stack, this conversation is packed with actionable tips to get you there. In this episode of the podcast, we talk about: The evolution of Kronda's offers Matching systems and automation with marketing efforts The difference between systems and automation Choosing the right tools for your business needs The value of long-form content for audience building Internal vs. external marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Kronda Adair is a Black lesbian dog mom who wants more Black women to rest and let the robots handle their repetitive tasks.  Through her Million Dollar Systems retainer and her Automation Club Membership, she uses her knowledge and skills gained as a web developer, content marketing coach, automation service provider, and tech strategist to help overworked business owners stop buying technology and start hiring technology to build a software team that supports their business.  When she's not working, she can be found enjoying time at home with her wife, and cat, hiking or doing dog sports with her two Vizslas, reading, cooking delicious food, or enjoying the postcard vistas of the state of Oregon. Website: https://karveldigital.com/ LinkedIn: https://www.linkedin.com/in/krondaadair YouTube: https://www.youtube.com/@KarvelDigital/videos TikTok: https://www.tiktok.com/@krondakarvel Threads: https://www.threads.net/karveldigital Instagram: https://instagram.com/karveldigital   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/340

Ever wondered why some businesses seem to have seamless marketing and operational processes while others constantly struggle with data issues? On this episode I explore this crucial topic with tech and marketing expert, Kronda Adair. We discuss the importance of having access to and control over your business data and how this can significantly enhance your automation efforts and overall business efficiency. Kronda Adair has a rich background in web development and marketing. She transitioned from creating websites to offering marketing education and technology consulting. With her "Million Dollar Systems" service, Kronda helps businesses audit and improve their tech foundations to better support their marketing efforts. To learn more about Kronda and her services, you can visit her website at carveldigital.com. She's also active on social media, sharing more tips and insights. Links Mentioned: https://karveldigital.com

In this episode, Kirsten interviews MDC client, Kronda, on her results in the program as an Agency Owner.Book a sales call for MDC HERE

“Marketing automation is simply taking the manual processes of your marketing and giving those tasks over to technology.” ~ Kronda Adair   In this episode of The Widest Net Podcast, Pam welcomes Kronda Adair, the founder of Karvel Digital and a marketing automation expert for service-based businesses. Starting with small-scale web development, Kronda discovered her passion for digital marketing and now helps clients maximize their email marketing content and streamline their sales processes.  Certified in marketing automation services, she emphasizes the importance of keeping automation human and adaptable, particularly during challenging times. Her expertise and practical approach to automation make her a valuable resource for businesses seeking to enhance their marketing strategies.   Here's what you can expect from this episode:  Discover steps to building a predictable sales pipeline with marketing automation Learn how the art of writing effective email welcome sequences can engage and convert your audience Is there power in utilizing AI in your digital marketing strategies  How to construct a reliable and predictable sales pipeline using advanced automation techniques Learn the secrets to choosing the right tech stack for marketing automation that suits your service-based business Remember we all need each other - life and work is better together.   Resources mentioned in this episode: Join the Automation Club Instagram - Karvel Digital LinkedIn- Kronda Adair Karvel Digital Website Leaky Bucket Marketing Quiz Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships (Bob Moore's new book) The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

On this Salcedo Storm Podcast:Luke Macias is a Texas based political consultant who has helped elect the most conservative public servants across the state. He's worked from the local level to statewide campaigns. He's a full spectrum conservative who only works alongside public officials who will walk the walk, and not just talk the talk.

Ep. 169 - Chris invites back a repeat guest and Automation Service Provider™, Kronda Adair, to share a look behind the scenes at how she landed her biggest automation project to date. Kronda details her thought process when attending events, the impact of mentorship, and how she supports high level clients. She also lays out how she made the mental shift to take her career as an ASP™ to the next level and go upmarket. But don't worry founders, this episode is also full of valuable wisdom and takeaways for you as well. Whether you're the service provider or the founder, if you're looking to take your business to the next level, this episode will give you the roadmap and inspiration to do so.

Ep. 169 - Chris invites back a repeat guest and Automation Service Provider™, Kronda Adair, to share a look behind the scenes at how she landed her biggest automation project to date. Kronda details her thought process when attending events, the impact of mentorship, and how she supports high level clients. She also lays out how she made the mental shift to take her career as an ASP™ to the next level and go upmarket. But don't worry founders, this episode is also full of valuable wisdom and takeaways for you as well. Whether you're the service provider or the founder, if you're looking to take your business to the next level, this episode will give you the roadmap and inspiration to do so.

Do you think you have a 'small' email list? Then you might want to think again because our member Kronda Adair from Karvel Digital made a whopping $86,500 using ONE campaign from a small email list of just over 600 subscribers. Want to know how it's done? SOME EPISODE HIGHLIGHTS: (0:16) Join our FREE Facebook Group. (4:03) Check out our sponsor ZeroBounce. (5:51) Who is League member Kronda Adair?(10:25) How did Kronda get started with email marketing?(12:07) What was Kronda's biggest barrier with email marketing?(15:13) What's the first change Kronda made when she joined The League? (18:12) Was the time doing email marketing well-spent for Kronda?(22:19) What results did Kronda get with her email marketing?(25:36) What's next for Kronda and her email marketing?(27:37) What's the ONE action that had the most impact on Kronda's email marketing?(30:16) Subject line of the week.Who is League member Kronda Adair?Kronda is a certified marketing automation service provider. She builds automated engines in marketing, sales, and onboarding for mission-driven service-based business owners. After moving away from making WordPress websites, for the last four years, Kronda's flagship, front-facing offer had been a Content Boot Camp designed to teach people how to create content that makes sales.However, after reviewing her business and her customers' needs, Kronda recently created a brand new offer called CRM to Sales, which is focused on helping people build marketing automation for sales or onboarding. Kronda and her team do an audit to optimise their clients' existing automation and create a strategy for them.How did Kronda get started with email marketing?Kronda was the type of business owner who used to tell everyone how great and important email marketing was, but, ironically, she wasn't doing anything specifically with it! She had a ‘join my newsletter' type of approach to email marketing and had about 100 people on her list.When Kronda decided to become more consistent with email, she started publishing a blog post every week and would then email her list about it. This gave her lots of opportunities to start speaking on podcasts and stages. By the time she found The League, Kronda was sending out an email every week but didn't really have a system.What was Kronda's biggest barrier with email marketing? Kronda's biggest struggle up to the point when she joined our membership was finding something new to talk about every week. With the plan to create content with a purpose, she'd focus on what she was trying to sell. And that felt like a heavy mental lift because her content wasn't planned out in advance and it was emotionally draining to come up with ideas for it. Kronda said it felt like a lot of work! Plus, selling to her list was an uphill struggle, and she had to burn a lot of mental calories to keep up with that.A writer by inclination, Kronda didn't put the process off, as such. In fact, as a natural extrovert, even before email marketing was a thing, she'd send out emails from her account and BCC a bunch of people she knew in order to keep in touch with them....

Ep. 161 - Chris is joined by a returning guest, Kronda Adair, to address a major need in the marketplace; implementing marketing automation the right way. Kronda is a decorated marketer and has been on the podcast before, but in the last year she has assessed and realized that what people needed before, is not what they need anymore. Chris and Kronda dive into all the details of what exactly that means for business owners in 2023 and beyond. Plus, they also cover best practices of maintaining your CRM software and how not doing so properly could be greatly impacting your bottom line. This may be a discussion you didn't you know you needed to hear, but by the end of this episode, you'll clearly see how this very well may be the missing piece you and your CRM software have been looking for.

Kronda Adair is a WordPress developer turned digital marketer, and is the CEO of Karvel Digital. At age 34, she became a programmer and spent the next five years getting a degree in Web Design and Interactive Media from the Art Institute of Portland. She spent the past six years studying marketing with key mentors in the industry and helping business owners out of poor technology decisions.  In the past, Kronda has worked as a web developer, a co-lead on a technology project, and a project manager. In this episode… All businesses deal with client acquisition, but this process isn't the same for everyone. Marketing and automation companies are faced with the difficult task of drumming up interest or exposing needs to their potential clients. While it can be an uphill battle, there are creative ways to build your agency. Kronda Adair set out with the intention of starting her own business. With her experience in WordPress, she created an automation and marketing tool that could free time and increase sales for other companies. So how did she grow and improve her agency along the way? In this episode of Access to Anyone, Michael Roderick is joined by Kronda Adair, the CEO of Karvel Digital, to talk about how she created demand for her company. The two talk about managing prices, dealing with troublesome clients, showing needs to the client, and how Karvel Digital helps their clients succeed.

Black. Queer. Fur Baby Obsessed. Kronda is the CEO and Founder of Karvel DigitalAfter getting fired from her one and only tech job for 'culture fit', she started Karvel Digital making $500 websites. She raised her prices but realized too many clients thought website = marketing. After flipping back and forth from done-for-you services to coaching business owners on how to use content marketing, she finally realized clients need both.Today she's a Certified Automation Service Provider™ who helps clients make sure that no lead slips through the cracks and that every piece of email marketing content you create is used to its fullest potential. With their signature service, CRM to Sales, Kronda and her team help their clients turn Active Campaign into a sales engine that helps their clients save time and increase revenue.She spends the rest of her time with her wife, 2 cats, and their 5-year-old supermodel Vizsla who runs their lives. Learn more about Kronda here!InstagramLearn more about Path to Podcast Success here!

If you've ever heard me say, “I'm a recovering WordPress developer,” you've also heard me credit today's guest, Kronda Adair. And while she started in WordPress, she quickly moved into one of my favorite areas of expertise: automation. Specifically, Kronda's an email automation expert. And today, she's going to tell us the RIGHT process for automation, how to test, and why your business depends on email automation. Top Takeaways: Automation is employing technology to improve your processes. You can vastly improve how you work, and your customer's journey if you automate the right things. To start, step away from the tools and focus on the process. Map what you need to do with pen and paper. Once you do that, you have a job description. And you need something to fulfill that job. That's when you look for the tools. Two things you need to do with automating email: do it manually first; this helps you make that job description. Next, go through the automation yourself. See what the subscriber will see. This may be their primary interaction with you — so make sure it's good. Intro: Getting into automation Show Notes: Kronda Adair Kronda on Linkedin Kronda on Facebook Kronda on Instagram Kronda on Twitter Kronda on Tiktok Automation Bridge All Systems Go! Podcast Email Marketing Heroes: Rob and Kennedy CaboPress Preventing the Famine with Jason Resnick Jotform Join the Creator Crew Sponsored by: GoodGames | Groundhogg | LearnDash

Ep. 140 - Chris is joined by a returning guest, Kronda Adair, to deliver a little tough love in hopes to get you on the right path to growth. Kronda is a Certified ASP™ and the founder of Karvel Digital, where their mission is to help service-based businesses use content to sell services and scale without burning out in the process. This episode is full of insight on the ASP™ certification process and wisdom on growth and resourcefulness, both for founders and digital marketers.

Chris is joined by a returning guest, Kronda Adair, to deliver a little tough love in hopes to get you on the right path to growth. Kronda is a Certified ASP™ and the founder of Karvel Digital, where their mission is to help service-based businesses use content to sell services and scale without burning out…

Learn how Kronda Adair drives traffic to her business using her 'pot of cold' MV product. And we chat about lots in this episode including tech and how to use your MV to carve out your customer journey. // Also be sure to Check out Kronda's account here: https://members.karveldigital.com //This interview is hosted by Remi Oduyemi, from #TeamMV, and you can check out Remi's own MV site at www.onlinebusinesstemple.com // Transcript and video can be found on our blog here: https://courses.vipmembervault.com/krondaadair --- Send in a voice message: https://anchor.fm/thevaultpodcast/message

Is fear of failure or making mistakes holding you back from building a business around work that you enjoy? In order to succeed we must learn to fail forward. Don't be afraid to bet on you!Today on the Black Women Rising Podcast, we sat down with podcaster and CEO of Karvel Digital, Kronda Adair. She shares with us how she got on the journey to building a successful business that she enjoys after getting let go from her job as a developer. She shares the mistakes that she's had on the journey so far and how learning these things has allowed her to help other mission-driven and service-based business owners succeed in their businesses.Key Discussion Points From This Episode Include:[00:03:33] Getting Fired and Getting Into Entrepreneurship[00:07:10] The Journey to Creating Success in Business[00:13:08] Biggest Mistake Made In Business Since Starting [00:16:53] Kronda's Philosophy on Entrepreneurship[00:19:58] Advice For Small Business Owners[00:22:15] Dealing With Microaggressions In Tech [00:25:04] Kronda's Black Girl Magic Connect with Kronda:Instagram: Karvel Digital (@karveldigital) • Instagram photos and videosFacebook Group: Service CEOs: Systemizing for Profit | FacebookPodcast: Podcast - Karvel DigitalKronda Adair is the founder of Karvel Digital, an agency that helps mission-driven service-based businesses automate their marketing to create a predictable sales pipeline.From her humble beginnings building $500 WordPress websites, Kronda found a passion for digital marketing and marketing automation and is in the process of becoming a certified Automation Service Provider. Her flagship offer is Content Bootcamp, a 12-week online intensive to teach overwhelmed entrepreneurs how to create and use content as an asset that saves time and sells for you.When she's not working, she can be found enjoying time at home with her wife, two cats, and Vizsla puppy, reading dead-tree books, riding one of her five bikes, or enjoying the postcard vistas of the state of Oregon.Support the show (https://www.buymeacoffee.com/BlkWomenRising)

Hear how Kronda and Leslie met the challenge of making $10,000 in 10 days, and what motivated them to undertake this challenge in the first place. You'll hear all about the highs and lows they faced with the challenge, how they got results and how you can do the same. Get full show notes and more information here: https://helloseven.co/93

In this podcast episode, Kronda talks about how you can get the mindset you need to start creating great digital experiences for your customers to complement the in-person experiences, especially since we're limited seeing people face to face during the pandemic.

Ep. 62 - Join Chris in this week's special episode where he speaks with Kronda Adair, an alumni of his Mentorship Program, about success by way of mentorship.  Discover when and how Kronda found exponential growth in her business as she details her journey before and throughout the program.

Join Chris in this week’s special episode where he speaks with Kronda Adair, an alumni of his Mentorship Program, about success by way of mentorship.  Discover when and how Kronda found exponential growth in her business as she details her journey before and throughout the program. Check Out Our Show Notes

Learn how Kronda used MV to create a waitlist and launch team product for her new podcast, Begin as You Mean to Go On, and found that it helped creates buzz and engagement for her new podcast. She achieved this by getting feedback and letting people vote on their favorite music and gave early access to the first three episodes. She also rewarded folks who submitted reviews with access to other resources from her MV about marketing and technology and the grand prize winner got a free 30-minute consult. Genius! You can find Kronda at: Website: https://karveldigital.com MV site: https://members.karveldigital.com Instagram: https://instagram.com/karveldigital Facebook group: https://www.facebook.com/groups/serviceceos/ Podcast: https://karveldigital.com/podcast Access the full transcript of this episode here: https://membervault.co/kronda-adair/ If you haven't started using MemberVault yet for your online business, be sure to check out our no credit card required, free plan at membervault.co. And whether you're a new user or have been around for awhile, be sure to come chat with our community over on FB at membervault.co/collab.

Is your website holding you back? In this week’s episode, we talk with web developer and digital marketer Kronda Adair about what many websites are missing when it comes to effective marketing. It’s more than just the wrong fonts or bad pop-ups. You must approach website design and content with a full understanding of your audience. Otherwise, your website is going to come up short. “Me-centered” marketing isn’t sustainable. As Kronda reminds us, “Business is really about building relationships.” People buy products and services from businesses they like, know, and trust. How do you build that relationship? Kronda gives us some concrete tips, like: Avoid tiny, hard-to-read fonts, Don’t put testimonials in sliders, and Consider turning off pop-ups for mobile.   But we also discuss the mindset we need to #DoBetterDigital. What value are we offering our audience? Would we use these tactics if we were speaking in person? Kronda reminds us, “Just because you’ve received bad marketing doesn’t mean can’t give good marketing.” When you lead with a service mentality, your audience responds - with their wallets as well as their loyalty. Listen now. In episode 39 of Small Stage, Big Impact we discuss: [8:58] How to determine if your website is working for you (or if it’s just pretty) [13:06] The secret to good marketing with a compelling lead magnet [19:30] How to be effective with your lead capture without being annoying [26:00] Why you should avoid “me-centered” language and how to fix it [33:08] Why you should be wary of “web guys” when choosing a web developer [38:51] The importance of understanding who you’re selling to [40:27] How to co-create with your audience with transparency and integrity [49:50] The key to effective marketing that many business owners are missing [56:28] What it REALLY takes to make six figures in 30 days   Resources mentioned by Kronda and Renia in the episode: Check out Kronda’s free and paid resources at https://members.karveldigital.com Sign up for Kronda’s podcast waitlist at https://members.karveldigital.com/products/courses/view/26  Follow Kronda on Facebook and Instagram Join the Service CEOs Facebook group Chris Davis on Contextual Calls-to-Action Leave a review on iTunes Follow LoreniaC on Instagram Watch this episode on YouTube Don’t miss an episode of season 4 of Small Stage, Big Impact

Tune in this week as Kronda and Leslie discuss how they pushed themselves in this challenge of making 10K in 10 days. They’re sharing how they pivoted specifically for this challenge, engaged their audience, what they needed to believe about themselves in order to ensure their success, and what the next step is after this big win. Get full show notes and more information here: https://helloseven.co/53

 Learn how to craft an online marketing experience through your content capturing your ideal clients' attention, introducing them to your brand, and turning them into customers Learn how to use your content to optimize your sales process Discover why content and sales go hand in hand Resources/Links: Checkout Kronda's Freebie: The 10 Minute Guide to Profitable Content https://karveldigital.com/profitable-content/ Summary Kronda Adair is the creator of the Foundations Framework for service-based business owners. She is a content marketing coach and automation specialist for mission-driven badasses who want to scale their service business. In this episode, Kronda shares how she helps entrepreneurs who are ready to stop spinning their marketing wheels and get serious about creating an online marketing engine for their business through a well-crafted content that captures audience attention, introduces the brand, and turns them into paying customers. Check out these episode highlights: 01:06 – Kronda's ideal client: "My ideal client, as you mentioned, is badasses service-based business owners who are really solid on their offer, like they're killing it, and they're delivering for their clients, but they need more of them." 01:33 – Problem Kronda helps solve: "There's a cycle that happens with service business owners in particular, where they're doing their thing, they're serving their clients, they're rocking it out, while they're doing that their marketing dies because they're not marketing. " 02:37 – Typical symptoms that clients do before reaching out to Kronda: "So, the biggest one is usually revenue. It's that dreaded feast or famine cycle." 03:25 – Common mistakes that people make before they find Kronda's solution: "One of the biggest mistakes is they don't automate. So, in order to have production be happening, like while you're busy doing something else, you have to have someone or something." 04:44 – Kronda's Valuable Free Action(VFA): "Just take 30 minutes and sit down and write two things. Write down the 10 questions that you do get asked the most, that you're answering over and over again. And write down the top 10 biggest mistakes that people in the audience are making. And that's going to give you enough content for, you know, several months if not a year." 05:17 – Kronda's Valuable Free Resource (VFR): Checkout Kronda's Freebie: The 10 Minute Guide to Profitable Content https://karveldigital.com/profitable-content/ 05:55 – Q: Why are so many black women in particular, starting businesses. Like, black woman is one of the fastest-growing groups of entrepreneurs. A: Because we're treated like shit at work a lot of the time. Like, I come from a tech background, I was in development world, I got fired for "culture fit" which is the thing that happens when you're the one that seriously. So, one of my missions in particular is to help, you know, not just black women but marginalized groups in general to excel at their businesses because when you start a business then you can build the life that you want. Tweetable Takeaways from this Episode: “ Write down the 10 questions that you do get asked the most, that you're answering over and over again. That's going to give you enough content for several months if not a year.” -@karveldigital -@krondaClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone,

 Learn how to craft an online marketing experience through your content capturing your ideal clients' attention, introducing them to your brand, and turning them into customers Learn how to use your content to optimize your sales process Discover why content and sales go hand in hand Resources/Links: Checkout Kronda's Freebie: The 10 Minute Guide to Profitable Content https://karveldigital.com/profitable-content/ Summary Kronda Adair is the creator of the Foundations Framework for service-based business owners. She is a content marketing coach and automation specialist for mission-driven badasses who want to scale their service business. In this episode, Kronda shares how she helps entrepreneurs who are ready to stop spinning their marketing wheels and get serious about creating an online marketing engine for their business through a well-crafted content that captures audience attention, introduces the brand, and turns them into paying customers. Check out these episode highlights: 01:06 – Kronda's ideal client: "My ideal client, as you mentioned, is badasses service-based business owners who are really solid on their offer, like they're killing it, and they're delivering for their clients, but they need more of them." 01:33 – Problem Kronda helps solve: "There's a cycle that happens with service business owners in particular, where they're doing their thing, they're serving their clients, they're rocking it out, while they're doing that their marketing dies because they're not marketing. " 02:37 – Typical symptoms that clients do before reaching out to Kronda: "So, the biggest one is usually revenue. It's that dreaded feast or famine cycle." 03:25 – Common mistakes that people make before they find Kronda's solution: "One of the biggest mistakes is they don't automate. So, in order to have production be happening, like while you're busy doing something else, you have to have someone or something." 04:44 – Kronda's Valuable Free Action(VFA): "Just take 30 minutes and sit down and write two things. Write down the 10 questions that you do get asked the most, that you're answering over and over again. And write down the top 10 biggest mistakes that people in the audience are making. And that's going to give you enough content for, you know, several months if not a year." 05:17 – Kronda's Valuable Free Resource (VFR): Checkout Kronda's Freebie: The 10 Minute Guide to Profitable Content https://karveldigital.com/profitable-content/ 05:55 – Q: Why are so many black women in particular, starting businesses. Like, black woman is one of the fastest-growing groups of entrepreneurs. A: Because we're treated like shit at work a lot of the time. Like, I come from a tech background, I was in development world, I got fired for "culture fit" which is the thing that happens when you're the one that seriously. So, one of my missions in particular is to help, you know, not just black women but marginalized groups in general to excel at their businesses because when you start a business then you can build the life that you want. Tweetable Takeaways from this Episode: “ Write down the 10 questions that you do get asked the most, that you're answering over and over again. That's going to give you enough content for several months if not a year.” -@karveldigital -@krondaClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Kronda Adair. Kronda, a very warm welcome. Where about to you hanging out? Kronda Adair 0:21 I'm hanging out in Portland, Oregon, Tom Poland: 0:23 Portland, Oregon up the top. Kronda Adair 0:25 Yes.

Kronda Thimesch is one of four women vying to be Texas State Representative for House District 65. On this episode, Kronda discusses her experience building a family business, serving on a school board, and volunteering with the Denton County Republican Party. LEARN MORE https://www.krondafortexas.com/ https://www.facebook.com/KrondaForTexas/ https://www.instagram.com/KrondaForTexas/ Music provided by Wally West & Them Lostbound Souls --- Support this podcast: https://anchor.fm/the-big-texas-podcast/support

I met today's guest, Kronda, online a couple of weeks ago. She had reached out to me because we use a lot of the same tools and philosophy and said “we just have to meet!” Almost immediately after we got on a zoom call, I knew I wanted to have her be a guest on the podcast. Kronda is a web developer turned marketer. She helps service based business owners learn to use content marketing to sell their services. Kronda and I share the same root in our business journey because we were both developers. I transitioned to integration and systems. Kronda shifted her focus to content. It's so neat how we both started in the same place, but ended up in different places. Nobody's business is a straight line from “I want to start a business” to “I'm doing what I love and providing my audience exactly what they need.” Kronda's journey: Developing WordPress websites for clients. Maintenance of websites (to try to create recurring income.) Niche down to marketing focused websites (because there her clients would understand how to market the website!) Content marketing, training and instruction. The evolution came about as she realized that the websites she had built for her clients weren't actually helping their businesses! Simply because they didn't know how to use their website as a marketing tool! “Content marketing is huge right now! It's basically television!” Kronda explains, “you watch television because it's entertaining, but people make television to sell you stuff. That's really all we are doing just in a different medium and on a different scale.” About 3 months ago, Kronda transitioned into teaching content marketing to business owners. It's a winning business model for her. Not only does she remain in the digital space, using the knowledge that she has acquired to help others, but she works with business owners who are engaged and want to learn. They WANT to understand it even if they are going to hire it out. I can totally relate to this… When I put systems in place for my clients within a project, I am creating a blueprint for them to use again in the future. It's not a once and done solution. A lot of people KNOW they should be creating content (text, video, images) for their business. The problem is they don't know what to create and having a strategy behind their content. This is where Kronda gives them a framework that is based on their customer journey. It's so important that business owners realize that their customers are 100% on a journey. This journey consists of not knowing about them becoming aware of them discovering their problem discovering the solution to the problem purchasing. So now that you know that information, it makes content creation easier because you can see what people need to learn about your business in each stage of this journey. A great way to think about creating content is, as Kronda suggests, think about what mistakes your market is making... When she thinks about the mistakes people are making and what's keeping them up at night it gives her plenty to write about. As business owners we tend to talk about the things we know about. But what we actually need to be doing is talk about what our future clients need to know. In the end you are selling something that is solving their problem. What you do and how you do it are less important than “Are you going to solve my problem?” It's all about putting your target market in the center of a bullseye and focusing on what they NEED rather than the what and the how. Even though Kronda has transitioned into content marketing she still advocates for certain tools because the content still has to reach people somehow! And while our content distribution channels are varied, at the core, Kronda and I believe that your website is at the core. As I mentioned in the conversation, Kronda and I have developed a very similar WordPress tech stack… we both page builders, themes and plugins we like because these are the things that we have found to make it the easiest to get content out into the world. Kronda made a significant pivot in the way she makes her income. But did not make a pivot in the way she provides value. I know there are a lot of listeners on their own journeys and making their own pivots in their business. You shouldn't throw everything away when you make a pivot. You can pivot and still provide value in the same area of expertise! "When we are creating content, we aren't just creating it for today. We are creating it for our future self as well.” -Jaime Slutzky" "I want to be able to answer virtually any question with a link." -Kronda Adair" There are so many ways to tackle online business. Kronda's pagebuilder of choice is Beaver Builder. Her landing page builder has of choice is Thrive Architect. I use Beaver Builder for both websites and landing pages solely because I want to have fewer tools. There are so many conversion tools available with Thrive Architect that allow Kronda to test different pages. I was curious to know how she came to these tools… short answer, Facebook groups and online communities! Beaver Builder is one of the first tools that she used that actually worked and was easy to use. It's also easy to teach people to use. The great thing about Beaver Builder and Thrive Architect is that if you decide to switch to something else it leaves you the html that is very portable to take somewhere else. I just want to take a second to explain what we mean by shortcodes versus html... Whenever you uninstall the Beaver Builder and Thrive Architect all the content that you have added in to your site defaults back to normal, readable html not broken shortcodes. These plugins are modular and don't leave a nasty footprint of having to go in and do cleanup on your code. Another program I know that often has messy clean up involved is Google docs. When you are writing something in Google docs and you copy and paste it into WordPress it's actually copying extra html markup which doesn't usually cause a problem but it's not the best thing either. This is just an example of something I have noticed because I am on the back end of stuff. I'm sharing this because when your developer gives you a piece of advice we aren't giving it to you just on aesthetic reasons alone. Kronda has lots of articles about these exact subjects. Another article she has is about premium plugins. We discussed the benefits of premium versus free plugins and how we tackle who purchases what and why! One thing she was adamant about was educating her clients on were the things that their site runs on. She would make sure they knew what was making their site run and that if they parted ways what things were going to become the client's responsibility. So that it's not a shock for them if they part ways and they are now responsible for the plugin payments. When you buy a premium plugin, you are buying because you are paying people to support the product, to keep it running, to keep developing, to keep the bugs out, to make it better, and to ultimately make your site work better and do more for you. These premium plugins give you access to a team a developers that are creating a really good product rather than hiring a single developer to do what you need TODAY. Tomorrow you may need something different. We could have spent a lot longer going deeper on WordPress, but that doesn't benefit you, the listener (reader!) So we switched topics to touch on a few other facets of content creation that are relevant! First: File Organization Kronda believes organization is so important. She has a video solely on organizing your files. If you think about when you go to create content or go to use it and it takes you 5-10 minutes to locate it -- you have just wasted precious time. Using a program like Dropbox or Google Drive allows you to create an organized system of where you can keep your files and you know where they are. This allows you, or your VA, to put their hands on these files whenever you need to. Second: Video Creation Kronda uses ScreenFlow for making screen casts of things that she is doing on her laptop and she wants to show how she does a particular process. Loom and CloudApp also do this things if you don't have a Mac. Evernote, Google Docs, and Bear are great for text. She uses a Blue Yeti Mic for podcasts. But she also encourages people not to get too caught up in the tools especially in the beginning. It's more important in the beginning that you are actually creating the content. You can grow into getting as fancy as you want with tools. But there are alot of tools of there that are free and easy to use when you are just starting out. And finally… my two cents :) The WordPress editor makes it easy to do elegant text formatting (using either the classic editor or gutenberg, the new editor). Take advantage of the bold, italic, underline, blockquote and headings buttons… They are very simple to use and make things easier for your consumer to read. No matter where you are in your business, tt's worth spending time just making your text more enjoyable for your consumer to read… if they enjoy reading it they are going to share, comment, and interact with you. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Kronda: Website: https://www.karveldigital.com Tools minicourse: https://www.karveldigital.com/tools Instagram: @karveldigital Twitter: @karveldigital Facebook: Karvel Digital

I met today’s guest, Kronda, online a couple of weeks ago. She had reached out to me because we use a lot of the same tools and philosophy and said “we just have to meet!” Almost immediately after we got on a zoom call, I knew I wanted to have her be a guest on the podcast. Kronda is a web developer turned marketer. She helps service based business owners learn to use content marketing to sell their services. Kronda and I share the same root in our business journey because we were both developers. I transitioned to integration and systems. Kronda shifted her focus to content. It’s so neat how we both started in the same place, but ended up in different places. Nobody’s business is a straight line from “I want to start a business” to “I’m doing what I love and providing my audience exactly what they need.” Kronda’s journey: Developing WordPress websites for clients. Maintenance of websites (to try to create recurring income.) Niche down to marketing focused websites (because there her clients would understand how to market the website!) Content marketing, training and instruction. The evolution came about as she realized that the websites she had built for her clients weren’t actually helping their businesses! Simply because they didn’t know how to use their website as a marketing tool! “Content marketing is huge right now! It’s basically television!” Kronda explains, “you watch television because it’s entertaining, but people make television to sell you stuff. That’s really all we are doing just in a different medium and on a different scale.” About 3 months ago, Kronda transitioned into teaching content marketing to business owners. It’s a winning business model for her. Not only does she remain in the digital space, using the knowledge that she has acquired to help others, but she works with business owners who are engaged and want to learn. They WANT to understand it even if they are going to hire it out. I can totally relate to this… When I put systems in place for my clients within a project, I am creating a blueprint for them to use again in the future. It’s not a once and done solution. A lot of people KNOW they should be creating content (text, video, images) for their business. The problem is they don’t know what to create and having a strategy behind their content. This is where Kronda gives them a framework that is based on their customer journey. It’s so important that business owners realize that their customers are 100% on a journey. This journey consists of not knowing about them becoming aware of them discovering their problem discovering the solution to the problem purchasing. So now that you know that information, it makes content creation easier because you can see what people need to learn about your business in each stage of this journey. A great way to think about creating content is, as Kronda suggests, think about what mistakes your market is making... When she thinks about the mistakes people are making and what’s keeping them up at night it gives her plenty to write about. As business owners we tend to talk about the things we know about. But what we actually need to be doing is talk about what our future clients need to know. In the end you are selling something that is solving their problem. What you do and how you do it are less important than “Are you going to solve my problem?” It’s all about putting your target market in the center of a bullseye and focusing on what they NEED rather than the what and the how. Even though Kronda has transitioned into content marketing she still advocates for certain tools because the content still has to reach people somehow! And while our content distribution channels are varied, at the core, Kronda and I believe that your website is at the core. As I mentioned in the conversation, Kronda and I have developed a very similar WordPress tech stack… we both page builders, themes and plugins we like because these are the things that we have found to make it the easiest to get content out into the world. Kronda made a significant pivot in the way she makes her income. But did not make a pivot in the way she provides value. I know there are a lot of listeners on their own journeys and making their own pivots in their business. You shouldn’t throw everything away when you make a pivot. You can pivot and still provide value in the same area of expertise! "When we are creating content, we aren’t just creating it for today. We are creating it for our future self as well.” -Jaime Slutzky" "I want to be able to answer virtually any question with a link." -Kronda Adair" There are so many ways to tackle online business. Kronda’s pagebuilder of choice is Beaver Builder. Her landing page builder has of choice is Thrive Architect. I use Beaver Builder for both websites and landing pages solely because I want to have fewer tools. There are so many conversion tools available with Thrive Architect that allow Kronda to test different pages. I was curious to know how she came to these tools… short answer, Facebook groups and online communities! Beaver Builder is one of the first tools that she used that actually worked and was easy to use. It’s also easy to teach people to use. The great thing about Beaver Builder and Thrive Architect is that if you decide to switch to something else it leaves you the html that is very portable to take somewhere else. I just want to take a second to explain what we mean by shortcodes versus html... Whenever you uninstall the Beaver Builder and Thrive Architect all the content that you have added in to your site defaults back to normal, readable html not broken shortcodes. These plugins are modular and don’t leave a nasty footprint of having to go in and do cleanup on your code. Another program I know that often has messy clean up involved is Google docs. When you are writing something in Google docs and you copy and paste it into WordPress it’s actually copying extra html markup which doesn’t usually cause a problem but it’s not the best thing either. This is just an example of something I have noticed because I am on the back end of stuff. I’m sharing this because when your developer gives you a piece of advice we aren’t giving it to you just on aesthetic reasons alone. Kronda has lots of articles about these exact subjects. Another article she has is about premium plugins. We discussed the benefits of premium versus free plugins and how we tackle who purchases what and why! One thing she was adamant about was educating her clients on were the things that their site runs on. She would make sure they knew what was making their site run and that if they parted ways what things were going to become the client’s responsibility. So that it’s not a shock for them if they part ways and they are now responsible for the plugin payments. When you buy a premium plugin, you are buying because you are paying people to support the product, to keep it running, to keep developing, to keep the bugs out, to make it better, and to ultimately make your site work better and do more for you. These premium plugins give you access to a team a developers that are creating a really good product rather than hiring a single developer to do what you need TODAY. Tomorrow you may need something different. We could have spent a lot longer going deeper on WordPress, but that doesn’t benefit you, the listener (reader!) So we switched topics to touch on a few other facets of content creation that are relevant! First: File Organization Kronda believes organization is so important. She has a video solely on organizing your files. If you think about when you go to create content or go to use it and it takes you 5-10 minutes to locate it -- you have just wasted precious time. Using a program like Dropbox or Google Drive allows you to create an organized system of where you can keep your files and you know where they are. This allows you, or your VA, to put their hands on these files whenever you need to. Second: Video Creation Kronda uses ScreenFlow for making screen casts of things that she is doing on her laptop and she wants to show how she does a particular process. Loom and CloudApp also do this things if you don’t have a Mac. Evernote, Google Docs, and Bear are great for text. She uses a Blue Yeti Mic for podcasts. But she also encourages people not to get too caught up in the tools especially in the beginning. It’s more important in the beginning that you are actually creating the content. You can grow into getting as fancy as you want with tools. But there are alot of tools of there that are free and easy to use when you are just starting out. And finally… my two cents :) The WordPress editor makes it easy to do elegant text formatting (using either the classic editor or gutenberg, the new editor). Take advantage of the bold, italic, underline, blockquote and headings buttons… They are very simple to use and make things easier for your consumer to read. No matter where you are in your business, tt’s worth spending time just making your text more enjoyable for your consumer to read… if they enjoy reading it they are going to share, comment, and interact with you. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Kronda: Website: https://www.karveldigital.com Tools minicourse: https://www.karveldigital.com/tools Instagram: @karveldigital Twitter: @karveldigital Facebook: Karvel Digital

Are you a small business looking to grow? Look no further. On this week's show, Kronda Adair talks about creating marketing systems to scale your business. About Kronda Adair Kronda Adair is the founder of Karvel Digital, an agency that helps mission-driven service based businesses automate their marketing to create a predictable sales pipeline. She is a regular speaker at WordPress meetups and WordCamps and has been featured on podcasts such as The Kim Doyal Show, and The Out Entrepreneur with Rhodes Perry. Her latest project is Content Bootcamp, a 10-week online intensive to teach overwhelmed entrepreneurs how to create and use content as an asset that saves time and sells for you. When she’s not working, she can be found enjoying time at home with her wife, two cats, and Vizsla puppy, reading dead-tree books, riding one of her five bikes, or enjoying the postcard vistas of the state of Oregon. https://karveldigital.com http://kronda.com Tools: https://karveldigital.com/tools Connect with Kronda on Social Media: https://facebook.com/karveldigital http://twitter.com/karveldigital https://www.linkedin.com/in/krondaadair

Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. https://ellessmedia.com/csi/kronda-adair/

Kronda Adair Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. Kronda and I talked about: her evolution from web developer to a full-service, results-oriented marketing agency her stealthy approach to eliciting content from her clients her new "Content Bootcamp" product how she helps her clients with their communication strategy: crafting a good offer that solves a real problem, identifying the right audience, and polishing the messaging the conversational style she uses to understand her clients and their customers and translating that into an actionable content plan how she helps clients move from "media speak" to "just you" - their authentic self and voice her "gentle kick in the butt" technique to help her clients to actually get started executing her focus on the "why," "the reason for doing it has to be bigger than the fear" how she became a resource guru - as speaker, she often offers a prize if anyone can ask a question for which she doesn't already have a resource on her site how her second reading of "Work the System" by Sam Carpenter led her to become a process nerd and to start proselytizing and asking clients, "Have you accepted documentation and process as your personal savior?" how the only way to get past overwhelm is to become more efficient - is to document your processes - both for yourself and for folks you outsource to how good content can pre-sell you and your services - her ultimate goal is helping her clients become "that obvious choice" her new nickname, "Kronda-pedia" some of her favorite resources to help drive content creation how making content creation a habit can normalize the process and reduce the pressure on the creator the importance of separating content planning from content creation Kronda's Bio Kronda Adair is the founder of Karvel Digital, an agency that helps mission-driven service based businesses automate their marketing to create a predictable sales pipeline. She is a regular speaker at WordPress meetups and WordCamps and has been featured on podcasts such as The Kim Doyal Show, and The Out Entrepreneur with Rhodes Perry. Her latest project is Content Bootcamp, a 10-week online intensive to teach overwhelmed entrepreneurs how to create and use content as an asset that saves time and sells for you. When she's not working, she can be found enjoying time at home with her wife, two cats, and Vizsla puppy, reading dead-tree books, riding one of her five bikes, or enjoying the postcard vistas of the state of Oregon. [Kronda talks in our interview about the importance of always being helpful. For example, there's that time she jumped on stage to help Ani DiFranco recall the lyrics to one of her songs.] Video Here's the video version of our conversation: https://youtu.be/Kmejd3wjYNE Transcript Larry: Hi everyone. Welcome to episode number 37 of The Content Strategy Insights podcast. I'm really delighted today to have with us Kronda Adair. Kronda is a digital marketer and strategist down in Portland, Oregon. She runs her own small agency down there. She does a lot of other interesting things as well. I'll let Kronda tell you a little bit more about herself. Kronda: All right, thanks, Larry. Yeah, so, January is actually my sixth anniversary of being in business. I started out as a developer, just making WordPress sites for people. As the years went on, I've kind of evolved over time into different things, as I saw that just making websites wasn't really helping people as much as I wanted. Then I started studying marketing, and getting into digital marketing and going in that direction. Kronda: I feel like I just keep swimming upstream towards the root problem. Because even with digital marketing, I found that, just creating websites for people,

Kronda Adair Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. Kronda and I talked about: her evolution from web developer to a full-service, results-oriented marketing agency her stealthy approach to eliciting content from her clients her new "Content Bootcamp" product how she helps her clients with their communication strategy: crafting a good offer that solves a real problem, identifying the right audience, and polishing the messaging the conversational style she uses to understand her clients and their customers and translating that into an actionable content plan how she helps clients move from "media speak" to "just you" - their authentic self and voice her "gentle kick in the butt" technique to help her clients to actually get started executing her focus on the "why," "the reason for doing it has to be bigger than the fear" how she became a resource guru - as speaker, she often offers a prize if anyone can ask a question for which she doesn't already have a resource on her site how her second reading of "Work the System" by Sam Carpenter led her to become a process nerd and to start proselytizing and asking clients, "Have you accepted documentation and process as your personal savior?" how the only way to get past overwhelm is to become more efficient - is to document your processes - both for yourself and for folks you outsource to how good content can pre-sell you and your services - her ultimate goal is helping her clients become "that obvious choice" her new nickname, "Kronda-pedia" some of her favorite resources to help drive content creation how making content creation a habit can normalize the process and reduce the pressure on the creator the importance of separating content planning from content creation Kronda's Bio Kronda Adair is the founder of Karvel Digital, an agency that helps mission-driven service based businesses automate their marketing to create a predictable sales pipeline. She is a regular speaker at WordPress meetups and WordCamps and has been featured on podcasts such as The Kim Doyal Show, and The Out Entrepreneur with Rhodes Perry. Her latest project is Content Bootcamp, a 10-week online intensive to teach overwhelmed entrepreneurs how to create and use content as an asset that saves time and sells for you. When she’s not working, she can be found enjoying time at home with her wife, two cats, and Vizsla puppy, reading dead-tree books, riding one of her five bikes, or enjoying the postcard vistas of the state of Oregon. [Kronda talks in our interview about the importance of always being helpful. For example, there's that time she jumped on stage to help Ani DiFranco recall the lyrics to one of her songs.] Video Here’s the video version of our conversation: https://youtu.be/Kmejd3wjYNE Transcript Larry: Hi everyone. Welcome to episode number 37 of The Content Strategy Insights podcast. I'm really delighted today to have with us Kronda Adair. Kronda is a digital marketer and strategist down in Portland, Oregon. She runs her own small agency down there. She does a lot of other interesting things as well. I'll let Kronda tell you a little bit more about herself. Kronda: All right, thanks, Larry. Yeah, so, January is actually my sixth anniversary of being in business. I started out as a developer, just making WordPress sites for people. As the years went on, I've kind of evolved over time into different things, as I saw that just making websites wasn't really helping people as much as I wanted. Then I started studying marketing, and getting into digital marketing and going in that direction. Kronda: I feel like I just keep swimming upstream towards the root problem. Because even with digital marketing, I found that, just creating websites for people,

Watch the video of this podcast here. A Bit About Kronda Kronda is a WordPress Consultant turned digital marketer. In 2017 she decided to change her company to focus on marketing and automation. She helps mainly service based, non-technical businesses with their online marketing and helps them put systems into place that will really help them grow their business in a way that is sustainable for them. Life Before the Blueprint Kronda just reached the 5-year mark with her business. She tells us about when she started out and how she would make websites for anyone because she needed the income. Even then she knew that she was going to fire the difficult clients as soon as she could afford to. Kronda would check in with the clients that she had made websites for and very often they had been hacked or they hadn’t done much with the site so it wasn’t actually helping their company at all. Kronda started following WP Elevation about two years into her business. She couldn’t afford to join WP Elevation at the time so she made the most of the free content. Then six months later when she joined the Blueprint course she leveled up and has been levelling up ever since. The WP Elevation Community Once Kronda joined WPE she was eager to get the all of the information and put it into practice. It took a while to get through the course whilst running her own business but she really enjoyed the content and would look forward to her Friday nights in with the course. Kronda found the community support to be amazing. She says that it is a group of so-called “competitors” who really just help each other to succeed with an abundance mindset. Questions, rants, whatever! There is always someone there for you. Kronda tells us that she has made a lot of mistakes in building her business. So when she gets to a point when she feels in over her head, she asks the group for help. There have always been people who have helped her out in those time and people with similar stories. At the 9.35 minute mark Kronda shares her experience of taking the Blueprint course and gives some good advice to people who are thinking of taking the course or about to start it. Life After the Course She fired most of her clients in December last year and told them that her business was moving in a different direction and offered her new services to them. One of the main things she took away from the course, was the importance of recurring revenue so she set up cares plans and changed the business focus to marketing automation. The course allowed Kronda to shift her mindset from having to chase after new clients to making herself the prize. She started to filter clients out by having requirements that they needed to meet. When you’re new in business, you just have to get people to pay you money. So she started asking herself “What am I good at?” “What do I enjoy working on?”. She now makes people fit her criteria before letting them into her business. She says that when you’re in the service industry you are really partnering with the client which means the relationship matters a lot. So now not everyone makes it in and she is very selective about that. One of the things that used to frustrate her when she was starting out in the first 2 years of her business was non-technical clients. They would come to her and ask for her help and they wouldn’t even know who their host was. So that was the catalyst for her to create a course based on the WP Elevation structure of recorded lessons and coaching calls. Kronda couldn’t afford to work for her clients anymore based on their budgets so she wanted a way she could still make money but give people a path to level up to where they need to be. By creating the courses she could scale and reach more people. As her business took off, she had many people come to her for business advice. And because she loves automation, she automated her answer with this blog post about WP Elevation. We love it! Favourite Tool Kronda says her favourite tool is Astra which is a lite weight theme framework. The Astra sties plugin gives you access to starter websites too which makes building websites a piece of cake! Her advice? The course is amazing but you need to implement it! We are super proud of what Kronda has achieved. If you have any questions or comments on this show, please feel free to let us know in the seciton below.

01:26 – SYSTEMS! Implementing Repeatable Processes Via Automation Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter (https://www.amazon.com/gp/product/160832253X/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=therubyrep-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=160832253X&linkId=f57a3d32a89bacda9cd41b76756a0de2) 09:28 – Strategies for Implementation 12:18 – Reclaiming Your Time and Cheap is Always Expensive Work the System (Online) (https://www.workthesystem.com/) Traction: Get a Grip on Your Business (https://www.amazon.com/gp/product/1936661837/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=therubyrep-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1936661837&linkId=9ff8a84f2eba0bc21a1d6739ee254949) Entrepreneurial Operating System (EOS) (https://www.eosworldwide.com/) Google Image Result for http://www.pyragraph.com/wp-content/uploads/2013/04/GOOD-FAST-CHEAP.jpgnull @jessitron (https://twitter.com/jessitron/status/928323310416486400?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E928323310416486400&ref_url=https%3A%2F%2Fwww.greaterthancode.com%2F2017%2F11%2F22%2F056-systematize-your-hustle-with-kronda-adair%2F) Solopreneurship: "It's never just you. There's present-you and future-you" @kronda on @greaterthancode 23:20 – Choosing Successful Customers and Avoiding Perfection Paralysis @jessitron (https://twitter.com/jessitron/status/928327947030851584?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E928327947030851584&ref_url=https%3A%2F%2Fwww.greaterthancode.com%2F2017%2F11%2F22%2F056-systematize-your-hustle-with-kronda-adair%2F) If you don't have a system, your system is, think really hard about it every time. @geeksam on @greaterthancode with @kronda me: or worse, don't 28:44 – Successful Use Cases Active Campaign (https://www.activecampaign.com/) systemHUB (https://www.systemhub.com/) 35:33 – Iterating and Changing Processes 42:31 – Kronda’s Superpowers Reflections: Jessica: As developers, and as we’re writing automation for other people, we can also think at a meta level, and automate the parts of our jobs so then we can spend more thinking time thinking about the interesting part of code, like how to achieve the results that we want. Kronda: Things that are easy vs things that are effective. Sam: Executive Dysfunction and the idea of making decision rules. This episode was brought to you by @therubyrep (https://twitter.com/therubyrep) of DevReps, LLC (http://www.devreps.com/). To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode (https://www.patreon.com/greaterthancode). To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps (https://www.paypal.me/devreps). You will also get an invitation to our Slack community this way as well. Amazon links may be affiliate links, which means you’re supporting the show when you purchase our recommendations. Thanks! Special Guest: Kronda Adair.

Today we have a special guest expert, the person responsible for my new and much improved website at locally.rocks, Kronda Adair.Kronda is a recovering WordPress developer turned digital marketer. She started an agency as a programmer, with a degree in Web Design and Interactive Media. After a couple of years, she struck out on her own, creating WordPress websites for small businesses. She's spent the past few years learning what makes websites profitable and rescuing business owners (like me!) from ill-informed technology decisions. She helps business owners turn brochure websites into profitable marketing tools to grow their business.Listen in as we discuss:What does it take to market effectively online? How do you deal with tech overwhelm? What tools exist to speed and ease execution of your marketing plan? You can learn more about Kronda at karveldigital.com

I had the pleasure of first interviewing Kronda for the site back in 2013, and it has been amazing to see her progress over the years. As the founder of Karvel Digital, Kronda develops WordPress websites and gives business owners the training they need to own and manage their digital presence. We spent a lot of time talking about how Kronda built her business, including what she's learned over the years and how she's taken that knowledge and distilled it into her latest project: Websites That Work. We also had a pretty candid conversation about diversity in both the technology and information marketing spaces. Kronda is a force to be reckoned with, and I'm eager to see what she's going to do next! Kronda Adair's 2013 Interview Karvel Digital Get Started with Karvel Digital Karvel Digital on Twitter Karvel Digital on Facebook Kronda Adair's Website Kronda Adair on Twitter Kronda Adair on Instagram "How I Learned to Run a Successful Web Business" "Seven Leadership Lessons for Minorities (And Everyone Else)" Kronda Adair's Tech Journey "My Nerd Story" Check out the Revision Path Store, and buy specially branded t-shirts, mugs, and buttons to help support the show! http://revisionpath.com/store -- FREE shipping until August 19! Come join the Revision Path community on Slack! http://revisionpath.com/slack Join us on Wednesday, August 17 for this month's AMA chat with special guest Catt Small! We're on iTunes and Stitcher as well! Visit http://revisionpath.com/iTunes or http://revisionpath.com/stitcher, subscribe, and leave us a 5-star rating and a review! Thanks so much to all of you who have already rated and reviewed us! Interested in sponsoring the Revision Path podcast? Head on over to http://revisionpath.com/donate and help support the show!

Check out Newbie Remote Conf!   03:09 - Kronda Adair Introduction Twitter Blog Karvel Digital @karveldigital Facebook 03:11 - WordPress DevChat.tv Derick Bailey: WatchMeCode Sunk Cost Fallacy 07:59 - Why do developers hate WordPress? Venomous Porridge: A conversation I have every month or so 14:53 - Using Tools That Fit Technology Preferences PHP Wix Aaron Hockley: WordPress is a DSLR; Squarespace is a Point and Shoot Technology Bias Refresh Portland 21:52 - Empathy and Discovery Processes for Clients Tests Asking Questions The Freelancers’ Show The Freelancers' Show Episode 201: Roadmapping with Brennan Dunn 31:38 - Conversations with Customers vs Owners/Managers WordCamp Orange County 34:43 - Websites That Work | Indiegogo 36:48 - Kronda’s Origin Story Portland Community College   Picks Hover (Kronda) Flywheel (Kronda) WordPress (Kronda) Thrive Themes (Kronda) Genesis (Kronda) ActiveCampaign (Kronda) Lingo (Kronda) Tybee Island, Georgia (Jessica) Robert Epstein: The empty brain: Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer (Coraline) Blindsight by Peter Watts (Sam) Aurynn Shaw: Contempt Culture (Sam) StudioPress (Chuck) DigitalOcean (Chuck) Drip (Chuck)

Check out Newbie Remote Conf!   03:09 - Kronda Adair Introduction Twitter Blog Karvel Digital @karveldigital Facebook 03:11 - WordPress DevChat.tv Derick Bailey: WatchMeCode Sunk Cost Fallacy 07:59 - Why do developers hate WordPress? Venomous Porridge: A conversation I have every month or so 14:53 - Using Tools That Fit Technology Preferences PHP Wix Aaron Hockley: WordPress is a DSLR; Squarespace is a Point and Shoot Technology Bias Refresh Portland 21:52 - Empathy and Discovery Processes for Clients Tests Asking Questions The Freelancers’ Show The Freelancers' Show Episode 201: Roadmapping with Brennan Dunn 31:38 - Conversations with Customers vs Owners/Managers WordCamp Orange County 34:43 - Websites That Work | Indiegogo 36:48 - Kronda’s Origin Story Portland Community College   Picks Hover (Kronda) Flywheel (Kronda) WordPress (Kronda) Thrive Themes (Kronda) Genesis (Kronda) ActiveCampaign (Kronda) Lingo (Kronda) Tybee Island, Georgia (Jessica) Robert Epstein: The empty brain: Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer (Coraline) Blindsight by Peter Watts (Sam) Aurynn Shaw: Contempt Culture (Sam) StudioPress (Chuck) DigitalOcean (Chuck) Drip (Chuck)

Check out Newbie Remote Conf!   03:09 - Kronda Adair Introduction Twitter Blog Karvel Digital @karveldigital Facebook 03:11 - WordPress DevChat.tv Derick Bailey: WatchMeCode Sunk Cost Fallacy 07:59 - Why do developers hate WordPress? Venomous Porridge: A conversation I have every month or so 14:53 - Using Tools That Fit Technology Preferences PHP Wix Aaron Hockley: WordPress is a DSLR; Squarespace is a Point and Shoot Technology Bias Refresh Portland 21:52 - Empathy and Discovery Processes for Clients Tests Asking Questions The Freelancers’ Show The Freelancers' Show Episode 201: Roadmapping with Brennan Dunn 31:38 - Conversations with Customers vs Owners/Managers WordCamp Orange County 34:43 - Websites That Work | Indiegogo 36:48 - Kronda’s Origin Story Portland Community College   Picks Hover (Kronda) Flywheel (Kronda) WordPress (Kronda) Thrive Themes (Kronda) Genesis (Kronda) ActiveCampaign (Kronda) Lingo (Kronda) Tybee Island, Georgia (Jessica) Robert Epstein: The empty brain: Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer (Coraline) Blindsight by Peter Watts (Sam) Aurynn Shaw: Contempt Culture (Sam) StudioPress (Chuck) DigitalOcean (Chuck) Drip (Chuck)

Kronda & Jeff Thimesch own Green Meadows Landscaping. A company they started together in 1989 after both graduated from Texas Tech University with a degree in Landscape Architecture.

I've been in the business of serving web clients for well over a decade, and I can say with resounding confidence: it's not getting any easier. Digital service businesses are not exempt from the same challenges that traditional businesses face. There's always a need to find more customers, the market is increasingly competitive, all the while, more and more information and tools are made available to our potential customer. For those of us in the digital service space, WordPress isn't easy for everyone — even agency owners. How can we continue to grow our practice and wrangle enough revenue to reach healthy and sustainable revenues? Kronda Adair joins us to provide her “blueprint” on approaching this problem head on. Constantly evolving Amongst the many awesome tidbits of knowledge shared in this episode, one thing Kronda mentioned was that of constantly evolving. Learning more Refining process Changing the pitch These are all important traits of not only a healthy business, but of a great entrepreneur. As I walked into my coworking space today, I thought about how so many of us become dormant in our offerings. Even worse is when we feel our business is “just right.” If you're feeling that level of comfort, I'd challenge you to dissect it and uncover what you can do next to push the needle further. If your business is on autopilot, believe me, someone is coming after your piece of the pie. Hell, I could probably buy a class on your niche through one of the many Internet entrepreneur ads on Facebook I see on a daily basis. Continue throwing some resources at research and development. They won't always work out, but those that stick tend to become part of core competency of your offering — channels that grow the business. To me, this is the natural evolution of your message or brand statement. On failure I'd rather learn from someone that struck out 100 times but still gets up to bat, then someone that hit a home run on their first try. Failure brings the great lessons to the surface, the actionable stuff showing us what not to do next time. Don't get me wrong, I love a great success story, but often we hear how much luck played a role in one's success. Even Jeff Bezos noted how lucky Amazon has been in the opening of his letter to shareholders. Give me the breakdown of the hard lessons learned — that's what I want. They say we all have a “superpower,” and one I'm constantly refining is my awareness of the business. Knowing failure will come, and when it does, understand how to deal with it. To remind yourself of the hard parts and flipping your thoughts from, “Why is this happening to me?” to “How do I navigate through this?” It's funny, in business, we either hear that business is going great or it sucks. In reality, I bet there's a whole lot more “normal” time than we realize. I don't want to go all Zen state on you, but it's during these times we need to appreciate when a business is healthy, carving out the time to invest in new opportunity. Podcast episode Show notes Fundraiser: https://igg.me/at/websites-that-work Business Website: http://karveldigital.com Personal Website: http://kronda.com On getting fired: http://kronda.com/11-awesome-things-after-losing-job/ Hierarchy of Website Needs: https://karveldigital.com/the-hierarchy-of-website-needs/ 10k Bootcamp http://ugurus.com WP Elevation http://wpelevation.com ★ Support this podcast ★

I’ve been in the business of serving web clients for well over a decade, and I can say with resounding confidence: it’s not getting any easier. Digital service businesses are not exempt from the same challenges that traditional businesses face. There’s always a need to find more customers, the market is increasingly competitive, all the while, more and more information and tools are made available to our potential customer. For those of us in the digital service space, WordPress isn’t easy for everyone — even agency owners. How can we continue to grow our practice and wrangle enough revenue to reach healthy and sustainable revenues? Kronda Adair joins us to provide her “blueprint” on approaching this problem head on. Constantly evolving Amongst the many awesome tidbits of knowledge shared in this episode, one thing Kronda mentioned was that of constantly evolving. Learning more Refining process Changing the pitch These are all important traits of not only a healthy business, but of a great entrepreneur. As I walked into my coworking space today, I thought about how so many of us become dormant in our offerings. Even worse is when we feel our business is “just right.” If you’re feeling that level of comfort, I’d challenge you to dissect it and uncover what you can do next to push the needle further. If your business is on autopilot, believe me, someone is coming after your piece of the pie. Hell, I could probably buy a class on your niche through one of the many Internet entrepreneur ads on Facebook I see on a daily basis. Continue throwing some resources at research and development. They won’t always work out, but those that stick tend to become part of core competency of your offering — channels that grow the business. To me, this is the natural evolution of your message or brand statement. On failure I’d rather learn from someone that struck out 100 times but still gets up to bat, then someone that hit a home run on their first try. Failure brings the great lessons to the surface, the actionable stuff showing us what not to do next time. Don’t get me wrong, I love a great success story, but often we hear how much luck played a role in one’s success. Even Jeff Bezos noted how lucky Amazon has been in the opening of his letter to shareholders. Give me the breakdown of the hard lessons learned — that’s what I want. They say we all have a “superpower,” and one I’m constantly refining is my awareness of the business. Knowing failure will come, and when it does, understand how to deal with it. To remind yourself of the hard parts and flipping your thoughts from, “Why is this happening to me?” to “How do I navigate through this?” It’s funny, in business, we either hear that business is going great or it sucks. In reality, I bet there’s a whole lot more “normal” time than we realize. I don’t want to go all Zen state on you, but it’s during these times we need to appreciate when a business is healthy, carving out the time to invest in new opportunity. Podcast episode Show notes Fundraiser: https://igg.me/at/websites-that-work Business Website: http://karveldigital.com Personal Website: http://kronda.com On getting fired: http://kronda.com/11-awesome-things-after-losing-job/ Hierarchy of Website Needs: https://karveldigital.com/the-hierarchy-of-website-needs/ 10k Bootcamp http://ugurus.com WP Elevation http://wpelevation.com

Kronda and Aleen talk about the freelancing life, the importance of community, and focusing on your superpower.