Podcast appearances and mentions of ruth stevens

Delight in the surprising journey of Ruth Stevens, from crafting a stage play to penning a heartfelt novel about Alzheimer's. Delve into the unexpected twists and turns as Ruth shares her personal experiences and the emotional impact of her work. Stay tuned for eye-opening insights on turning personal stories into fiction and a sneak peek into her upcoming duology. Get ready to be captivated by Ruth's incredible journey, as she shares the highs and lows of her creative process. For our March installment of Books & Chit Chat, our monthly Book Club collaboration with Aging & Amazing, we talk with Ruth Stevens, a former public relations professional from New York City and LA, and the author of the debut novel "Stage Seven," inspired, in part, by her personal experience dealing with her mother's Alzheimer's disease and decline. A fiction story acquisitions editor with AlzAuthors and a member of the Dramatists Guild of America and Women's Fiction Writers Association, Ruth brings a unique perspective to her writing, infusing humor and tenderness into a difficult topic. Her storytelling abilities, honed through a career in creative writing, advertising campaigns, and numerous articles for magazines, newspapers, and journals, shine through in her work, offering a compelling and relatable portrayal of Alzheimer's and its impact on family dynamics. Like enjoying a performance of her play, you'll laugh, you'll cry, you'll learn a lot. Have a listen. Quote: “I feel like your play gave me permission to move on with my life”. - Audience member In this episode, you will: Explore real-life Alzheimer's caregiving experiences and gain insights into navigating the challenges with compassion and understanding. Discover the art of turning personal stories into compelling fiction, finding inspiration from the heart-wrenching yet beautiful moments of caregiving. Uncover the captivating journey within the novel "Stage Seven" by Ruth Stevens, delving into the emotional landscape of Alzheimer's and its impact on families. Understand the profound impact of Alzheimer's on family dynamics, gaining new perspectives on how to navigate relationships and support systems during difficult times. After the Podcast Buy the Book Stage Seven Find more about Ruth Stevens at https://ruthfstevens.com/ Listen to Ruth on on the Hilarity for Charity (HFC) and AlzAuthors Summer Book Club Follow Ruth on Social Media: Instagram Facebook Goodreads Blog About the Podcast AlzAuthors is the global community of authors writing about Alzheimer's and dementia from personal experience to light the way for others. Our podcast introduces you to our authors who share their stories and insights to provide knowledge, comfort, and support. Please subscribe so you don't miss a word. If our authors' stories move you, please leave a review. And don't forget to share our podcast with family and friends on their own dementia journeys. We are a 501(c)(3) charitable organization totally reliant on donations to do what we do. Your generosity will help cover our many operating costs, which include website hosting and maintenance fees, service charges to keep things running smoothly, and marketing expenses to promote our authors, expand our content, improve our reach, and more. Our ongoing work supports our mission to lift the silence and stigma of Alzheimer's and other dementias. To sustain our efforts please donate here. Ideas and opinions expressed in this podcast belong to the speakers and not AlzAuthors. Always consult your healthcare provider and legal and financial consultants for advice on any of the topics covered here. Thanks for listening. We are a Whole Care Network Featured Podcast Proud to be on The Health Podcast Network Find us on The World Podcast Network and babyboomer.org Want to be on the podcast? Here's what you need to know We've got merch! Shop our Store

Delight in the surprising journey of Ruth Stevens, from crafting a stage play to penning a heartfelt novel about Alzheimer's. Delve into the unexpected twists and turns as Ruth shares her personal experiences and the emotional impact of her work. Stay tuned for eye-opening insights on turning personal stories into fiction and a sneak peek into her upcoming duology. Get ready to be captivated by Ruth's incredible journey, as she shares the highs and lows of her creative process. For our March installment of Books & Chit Chat, our monthly Book Club collaboration with Aging & Amazing, we talk with Ruth Stevens, a former public relations professional from New York City and LA, and the author of the debut novel "Stage Seven," inspired, in part, by her personal experience dealing with her mother's Alzheimer's disease and decline. A fiction story acquisitions editor with AlzAuthors and a member of the Dramatists Guild of America and Women's Fiction Writers Association, Ruth brings a unique perspective to her writing, infusing humor and tenderness into a difficult topic. Her storytelling abilities, honed through a career in creative writing, advertising campaigns, and numerous articles for magazines, newspapers, and journals, shine through in her work, offering a compelling and relatable portrayal of Alzheimer's and its impact on family dynamics. Like enjoying a performance of her play, you'll laugh, you'll cry, you'll learn a lot. Have a listen. Quote:  “I feel like your play gave me permission to move on with my life”. - Audience member In this episode, you will:  Explore real-life Alzheimer's caregiving experiences and gain insights into navigating the challenges with compassion and understanding.Discover the art of turning personal stories into compelling fiction, finding inspiration from the heart-wrenching yet beautiful moments of caregiving.Uncover the captivating journey within the novel "Stage Seven" by Ruth Stevens, delving into the emotional landscape of Alzheimer's and its impact on families.Understand the profound impact of Alzheimer's on family dynamics, gaining new perspectives on how to navigate relationships and support systems during difficult times. After the Podcast Buy the Book Stage Seven Find more about Ruth Stevens at https://ruthfstevens.com/ Listen to Ruth on on the Hilarity for Charity (HFC) and AlzAuthors Summer Book Club Follow Ruth on Social Media: Instagram  Facebook Goodreads  Blog  About the Podcast  AlzAuthors is the global community of authors writing about Alzheimer's and dementia from personal experience to light the way for others. Our podcast introduces you to our authors who share their stories and insights to provide knowledge, comfort, and support. Please subscribe so you don't miss a word. If our authors' stories move you, please leave a review. And don't forget to share our podcast with family and friends on their own dementia journeys. We are a 501(c)(3) charitable organization totally reliant on donations to do what we do. Your generosity will help cover our many operating costs, which include website hosting and maintenance fees, service charges to keep things running smoothly, and marketing expenses to promote our authors, expand our content, improve our reach, and more. Our ongoing work supports our mission to lift the silence and stigma of Alzheimer's and other dementias. To sustain our efforts please donate here. Ideas and opinions expressed in this podcast belong to the speakers and not AlzAuthors. Always consult your healthcare provider and legal and financial consultants for advice on any of the topics covered here. Thanks for listening. We are a Whole Care Network Featured Podcast Proud to be on The Health Podcast Network Find us on The World Podcast Network and babyboomer.org Want to be on the podcast? Here's what you need to know We've got merch! Shop our Store

Ruth Stevens' Website Ruth Stevens' InstagramRuth Stevens' FacebookJulia Daily's WebsiteJulia Daily's Twitter Julia Daily's FacebookJulia Daily's Instagram Julia Daily's Linked In Julia Daily's Goodreads Authors Over 50 Podcast Links:Amazon MusicSpotifyApple PodcastsGoogle Podcasts - authors over 50Julia Daily's WebsiteThank you, Holly Shannon, Zero to Podcast coach and host of Culture Factor 2.0. https://hollyshannon.com and Sean McNulty, Sound Engineer. 

Theresa Kushner's journey in the world of high technology serves as an inspiration to aspiring professionals. From her early days in the field of journalism to her influential roles in renowned companies she is a true data-vangelist. Theresa graduated from the Mayborn School of Journalism at the University of North Texas. Over the course of her career, Theresa has held prominent positions in several industry-leading companies. She has showcased her expertise and leadership abilities in organizations such as IBM, Cisco Systems, VMware, Dell/EMC, and NTT DATA,  helping these companies use the value they have in their data.  Today Theresa has co-founded the company Business Data Leadership with Maria Villar, focusing on leadership, advising, and consulting in the realm of data analytics. Theresa has made significant contributions to the literature on data and its application in business. She co-authored two notable books: "Managing Your Business Data: From Chaos to Confidence" in collaboration with Maria Villar, and "B2B Data-Driven Marketing: Sources, Uses, Results" co-authored with Ruth Stevens. These publications have been recognized for their valuable insights into leveraging data for improved business outcomes. https://www.linkedin.com/in/theresakushner?original_referer=https%3A%2F%2Fwww.google.com%2FIf you want better insights into challenges and decisions you or your business are facing, GARI's analytical services are of unmatched complexity and high accuracy - whether your questions are on the green energy transition, trade and supply chains, or political and security related - contact us for a free consultation and see how you can optimise your decision-making.www.globari.org@LinkedIn @GARInstitute) / Twitter

  In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year. Some fads have already faded, but some new ones will continue to disrupt and drive business results throughout 2023. And a bonus: Are you thinking about how to up level your career this year? Ruth Stevens and Cyndi Greenglass also give us a preview of the exciting careers emerging for marketers. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.    

Welcome to the first in our 2022 Summer Series with HFC. We kicked off this season on June 14th with Ruth Stevens' novel, Stage Seven. Christy Byrne Yates moderated. About Ruth Stevens Ruth Stevens believes in stories that make you laugh and cry. She says, “I like to write about the topics that worry me the most. Since I worry about a great many things, there is never a shortage of material. A resident of Torrance, California, Ruth is a former public relations professional (in New York and Los Angeles) and proud member of the Dramatists Guild of America and Women's Fiction Writers Association. Ruth has been writing professionally for her entire career—including hundreds of articles for magazines, newspapers, and journals—but creative writing is her passion. She took up this endeavor full-time after quitting her day job in 2017. At last count, she's written two plays and three novels. In her spare time, she enjoys travel, hiking, wine tasting, hip hop, Broadway musicals, movies, leading a book club, and visiting her grandsons in Manhattan. Stage Seven is her first novel. About Christy Byrne Yates Christy is the mother of two – now adult – children. She is an expert in navigating the challenges and opportunities in life including living in the “Sandwich Generation” (those raising children who are also caring for an aging parent), special needs education, and parenting. She incorporates meditation, mindfulness practices and Emotional Freedom Techniques (EFT) into her work along with other evidence-based practices to support growth, goal achievement and a pathway to living your best life now. In California she is a Licensed Educational Psychologist (LEP), an author, speaker, and coach. She is the author of Building a Legacy of Love: Thriving in the Sandwich Generation available on Amazon. After the Podcast Read Ruth's AlzAuthors post: Ruth Stevens Pens Dementia Tale as a Play and a Novel: Stage Seven Purchase Stage Seven on Amazon Note: We are an Amazon Associate and may receive a small commission from books sales. Book Mentions The Forgetting, David Shenk, available on Amazon Connect with Ruth Website Facebook Instagram *** About the Podcast Each season our podcast brings you six of our authors sharing their dementia journeys. Please subscribe so you don't miss a word. If our authors' stories move you, please leave a review. And don't forget to share our podcast with family and friends in need of knowledge, comfort, and support on their own dementia journeys. AlzAuthors is a 501(c)(3) charitable organization totally reliant on donations to do what we do. Your generosity will help cover our many operating costs, which include website hosting and maintenance fees, service charges to keep things running smoothly, and marketing expenses to promote our authors, expand our content, improve our reach, and more. Our ongoing work supports our mission to lift the silence and stigma of Alzheimer's and other dementias. To sustain our efforts please donate here. We are a WCN Featured Podcast Proud to be on The Health Podcast Network Want to be on the podcast? Here's what you need to know. Thanks for listening. AlzAuthors.com Shop our Store

Welcome to the first in our 2022 Summer Series with HFC. We kicked off this season on June 14th with Ruth Stevens' novel, Stage Seven. Christy Byrne Yates moderated. About Ruth Stevens Ruth Stevens believes in stories that make you laugh and cry. She says, “I like to write about the topics that worry me the most. Since I worry about a great many things, there is never a shortage of material. A resident of Torrance, California, Ruth is a former public relations professional (in New York and Los Angeles) and proud member of the Dramatists Guild of America and Women's Fiction Writers Association. Ruth has been writing professionally for her entire career—including hundreds of articles for magazines, newspapers, and journals—but creative writing is her passion. She took up this endeavor full-time after quitting her day job in 2017. At last count, she's written two plays and three novels. In her spare time, she enjoys travel, hiking, wine tasting, hip hop, Broadway musicals, movies, leading a book club, and visiting her grandsons in Manhattan. Stage Seven is her first novel. About Christy Byrne Yates Christy is the mother of two – now adult – children. She is an expert in navigating the challenges and opportunities in life including living in the “Sandwich Generation” (those raising children who are also caring for an aging parent), special needs education, and parenting. She incorporates meditation, mindfulness practices and Emotional Freedom Techniques (EFT) into her work along with other evidence-based practices to support growth, goal achievement and a pathway to living your best life now. In California she is a Licensed Educational Psychologist (LEP), an author, speaker, and coach. She is the author of Building a Legacy of Love: Thriving in the Sandwich Generation available on Amazon. After the Podcast Read Ruth's AlzAuthors post: Ruth Stevens Pens Dementia Tale as a Play and a Novel: Stage Seven Purchase Stage Seven on Amazon Note: We are an Amazon Associate and may receive a small commission from books sales. Book Mentions The Forgetting, David Shenk, available on Amazon Connect with Ruth Website Facebook Instagram *** About the Podcast Each season our podcast brings you six of our authors sharing their dementia journeys. Please subscribe so you don't miss a word. If our authors' stories move you, please leave a review. And don't forget to share our podcast with family and friends in need of knowledge, comfort, and support on their own dementia journeys. AlzAuthors is a 501(c)(3) charitable organization totally reliant on donations to do what we do. Your generosity will help cover our many operating costs, which include website hosting and maintenance fees, service charges to keep things running smoothly, and marketing expenses to promote our authors, expand our content, improve our reach, and more. Our ongoing work supports our mission to lift the silence and stigma of Alzheimer's and other dementias. To sustain our efforts please donate here. We are a WCN Featured Podcast Proud to be on The Health Podcast Network Want to be on the podcast? Here's what you need to know. Thanks for listening. AlzAuthors.com Shop our Store

  Recorded live from the Innovation Center at WVU Reed College of Media, Ruth Stevens and Cyndi Greenglass look at the fascinating marketing trends shared on their podcast over the first half of 2022. Included in the discussion are insights on the complex evolution of the customer experience (CX), the emerging power of Gen X as an audience, the importance of your digital first impression, the future of events, humanizing measurement, and connected TV (CTV). Don't miss this opportunity to catch the highlights of the first half of 2022 and the marketing waves Cyndi and Ruth are riding over the horizon. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Let's learn about the woman who called Babe Ruth “daddy” as author Jerry Amernic interviews Babe Ruth's daughter, Julia Ruth Stevens who passed away this year at the age of 102.

  In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2021 marketing trends they believe will have a significant impact on marketers in the year ahead. Some fads have already faded, but some new ones will continue to disrupt and drive business results in 2022. And a bonus: Are you thinking about how to uplevel your career this year? Ruth and Cyndi also give us a preview of the exciting careers emerging for marketers. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Have you ever stopped to think about how you're influenced by marketing – and how your marketing influences others? In this rebroadcast of Virtual Lunch, Nancy Harhut shares ideas that tap the science of human behavior to improve your marketing results. You'll discover how to: Give buyers choices so the decision is theirs Use pricing strategies that impact audience perception Create a bundle that's more appealing Name products or offers that appeal to audience interests Create a sense of fairness Here are the links mentioned during the interview: Listen to Nancy's interview on Ruth Stevens' Marketing Horizons podcast 7 Unusual

The one and only, Ruth Stevens, recently popped into the data basement to chat with Brian and Adam. Ruth is the President of eMarketing Strategy, Adjunct Professor at NYU Stern, Author, Speaker and B2B Marketing Consultant. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-ruth-stevens-the-evolution-of-b2b-marketing-and-the-need-for-data-hygiene Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://anchor.fm/datadriven/message

This episode brought us together with Ruth Stevens, whose consulting firm, eMarketing Strategy, helps clients build customer acquisition and retention strategies along with other marketing programs. Ruth has had a distinguished career. She has taught marketing at the NYU Stern School, the Columbia Business School and the Indian Institute of Management in Bangalore. Before that ... Continue Reading → The post FIR B2B #150: B2B Marketing Truths from Ruth Stevens appeared first on FIR Podcast Network.

Today's episode could be a lesson plan about B2B Marketing because my guest, Ruth Stevens, has been teaching business to business marketing at NYU, Columbia, and B-schools around the world. And that's in between being one of the foremost consultants in the space. So, Stevens calls BS on certain approaches to B2B we all better sit up and listen. Hear about the "fails" AND the best practices for what makes customers sit up and listen, too! Stevens went right from business school herself to TimeWarner's Book of the Month division, "thinking that I was joining one of the great book marketing companies in the world. I learned I was actually in one of the great direct marketing companies in the world." After seven years of getting schooled in DM she mastered B2B first at Ziff Davis then IBM, simultaneously writing columns as well as teaching others at night. In one example of her "no BS advice" articles, which appear everywhere from Biznology.com to HBR.org, Stevens says, "Don't Be a Jerk on LinkedIn", and advises sellers everywhere not to jump to the pitch. ("Building relationships on social media is hard. People get lazy and go straight to being the seller, and skip the personal establishment part. They're also just sorely tempted by how easy it is to just make a mass pitch using LinkedIn Sales Navigator.") And, heed Stevens when she notes: Today the ability of the salesperson to guide a purchase in their direction, but also to understand more deeply the needs of the buyer, has been eroded. So the marketer needs to step in and provide the educational content. This has driven the huge rise of B2B content marketing to allow that researcher better understanding of how to solve a problem or how your solution can be helpful, and to guide them toward calling you. Companies' approach to client retention is also in need of schooling: Another area where I see B2B companies failing, or sub-optimizing, is retention marketing and it just drives me crazy because this is where the bulk of profits arise. Most companies organize it to be the responsibility of someone called 'account management', which is an important function, but marketing is not being asked to support it. Stevens feels for the challenges faced by marketers and sellers these days in getting to know or reach know the buyer and ever-expanding buying groups -- especially in enterprise purchasing: Marketers need to try to replicate that old relationship building aspect by identifying the members of the buying circle and either find out through outbound calling, for example, or social listening, or infer what their agendas are, because each member of the buying circle usually has a different agenda, different need. And then try to serve those needs on a one-to-one basis. And despite all of our wonderful MarTech and data, it's really hard to do. That's also why events (especially virtual events) have taken on an even larger role -- as a place researchers can get their questions answered. So, Stevens points out, we need to be even more active at business events than before, and to create our own opportunities, webinars and meetings to build those now more elusive business and sales relationships. The trick there, as with everywhere, as you'll hear in this episode, is how one shows up at those events or in that content. No pants on a Zoom aside, business presence still needs panache and empathy. You'll hear many tips and lessons from "Professor Stevens" in this episode, including: How creative still needs to be about education, but in a context that captures attention and builds trust. How and why we stumble when we try to apply traditional consumer creative strategies to B2B and risk sounding "tinny or irrelevant" -- but why storytelling is still a "watchword" for B2B. Why it's wrong for the brand power to be measured by if it helps the salesperson get a meeting: "Asking marketers to base their entire value proposition to the firm on sales...

  In this provocative episode, database management expert Theresa Kushner explains why she believes that the marketing profession as we know it today is obsolete. What does this mean for the future of the marketing discipline, and for organizations as a whole? Listen here to find out. About our Guest: Theresa Kushner Theresa Kushner turned her master's degree in journalism from UNT into a career in high technology. For over 25 years she has led companies – like IBM, Cisco Systems, VMware, Dell/EMC, and NTT DATA – in recognizing, managing, and using the information or data that has exploded exponentially. Using her expertise in journalism, she co-authored two books on data and its use in business: Managing Your Business Data: From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing: Sources, Uses, Results (with Ruth Stevens). Today, as the “Data as an Asset” lead for NTT DATA, Theresa continues to help companies gain value from data and information. For her efforts in leading analytics, Theresa was inaugurated into the Analytics Hall of Fame at Pace University in New York in March 2019. She currently serves as an AI/Analytics consultant in the Data & Intelligent Automation group with NTT DATA. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Welcome to another episode of B2B Marketing & More! I have a super, super special guest today – Ruth Stevens. Ruth is a president of eMarketing Strategy, B2B marketing consultant, author, keynote speaker, and educator. She is also an adjunct professor at NYU Stern School of Business, outside director at HIMSS. She helps mid to large B2B companies improve their marketing strategies and tactics for a stronger pipeline. Today we talk about must-have marketing skills for modern marketers. In this episode: Essential advice for marketing students. Why is it important for marketers to build a personal brand? What are the steps and specific actions to consider when building a personal brand? What are the most common challenges that students tend to encounter in their first jobs? How should students deal with those challenges? What is considered the communication in marketing and with other people? How can marketers improve their communication? How can marketers keep up with all the new technologies? Pros and cons of different marketing careers, and how can marketers decide which career path to pursue? Quotes from the episode: “I suggest that they get their LinkedIn profiles tightened up and active. One of the most important tips is to focus on their headlines with more deliberation than most people do today by packing many keywords in there. Most people just put their title and company names. That wastes the opportunity to be found for various capabilities that you have.” “Those who have their eyes open as they enter the workforce should remember that performance on the job, doing great work and delivering value is just the table stakes minimum. To really get to where they want to go career-wise is to remember that they should strive to be well-liked. They should be helpful, friendly, thoughtful, and perceived as someone we want to work with.” ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Ruth Stevens, a NY-based consultant in B2B marketing and part-time instructor at NYU Stern School of Business, joins our guest host Camela Thompson in this episode of the Revenue Marketing Report. Ruth shares some truth bombs about marketing's role in B2B, the importance of disciplined data management, and the reality of data in B2B.

  Chatbot technology in B2B is developing quickly beyond customer experience to becoming an important part of Top of Funnel (TOF) tactics. Join Koen de Witte, Managing Director at Leadfabric, and Drift's exclusive certified partner in Europe, to hear his insights around next-generation Chatbots in the sub-series, Marketing Horizons hosted by Ruth Stevens and Cyndi Greenglass. About our Guest: Koen de Witte is one of the leading martech experts in Europe. He runs a martech services company, Leadfabric, that helps B2B companies across Europe select and install the right marketing technology — CRM, campaign automation — to manage their prospecting and current customer marketing efforts efficiently. Leadfabric also offers full demand gen services to clients — in fact, his was the first full-service B2B demand gen agency in Europe, started in 2008. He’s also a leading expert on chatbot technology, being a certified partner of Drift, one of the leading chatbot providers. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.  

Learn from guest Ruth Stevens as she breaks down critical lessons in B2B marketing. These tried and true lessons are even more important in todays B2B marketing landscape.

Shahin talks to Ruth P. Stevens, B2B Marketing consultant, author and educator about everything marketing and data and why data is becoming more and more important in B2B. Ruth consults on customer acquisition and retention, specialising in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.  Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  Continue the conversation on Slack: www.growthcolony.org/slack

Julia Ruth Stevens, daughter of Babe Ruth, joined Bob to tell stories of her father and more. See omnystudio.com/listener for privacy information.

Julia Ruth Steven, daughter of Babe Ruth, joined Bob to talk about growing up with the Babe. See omnystudio.com/listener for privacy information.

Les podcasts de L'Echo et de Content Republic (Mediafin) sont ce mardi à l'honneur dans Podcast +. Jean-Jacques Deleeuw reçoit pour en parler Nicolas Becquet et Ruth Stevens.

Ruth Stevens, B2B Marketing Consultant, delves into the importance of face-to-face communication. But she also clarifies why you shouldn't try to recreate the conference experience with virtual events. Ajay upgrades his watch strap, and Vincent wears something elegant.

CMO Insights: Ruth Stevens, President, eMarketing Strategy This week’s guest on CMO Insights is Ruth Stevens, President of eMarketing Strategy. Ruth talks about: Teaching a course about using data to manage the customer base of a firm like a financial asset The trend of more conservative buying behavior in B2B marketing Executing account-based marketing within sales and marketing environments Learn more about your ad choices. Visit megaphone.fm/adchoices

Of course we all want to get back to meeting face to face – but until that happens, we can’t stop marketing. So in the rebroadcast of this week’s Virtual Lunch interview with Ruth Stevens you’ll discover how to make the most of this time to: Get to know the person behind your corporate client Create your own virtual events and build community Convert social media followers into leads in your database Here are links to some of the items mentioned in the interview: Ruth’s article that inspired this episode: 10 B2B Marketing Strategies for a World Without Face-to-Face Events

If you have a large database of prospects; are you managing your list properly in order to target relevent content to specific segments that drive more quality leads?  My guest today is one of the most influential B2B marketers in the country, Ruth Stevens.  Together we discuss the importance of a clean database, how to segment your database for marketing outreach. A review of 3rd party data sources, intent marketing options, and general database marketing best practices. Ruth Stevens consults on customer acquisition and retention, specializing in business-to-business markets. She also teaches marketing at business schools in the U.S. and abroad.  Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Her website is RuthStevens.com I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.

In this episode we are talking to Ruth Stevens at eMarketing Strategy about how to engage B2B buyers. Ruth is an appreciated author and speaker with the whole world as her workplace. We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

If you don't take care of your data, your marketing campaigns will have a lower ROI, sales teams will be starved for leads, and your company will miss it's revenue targets.   On today's episode, I chat with Ruth Stevens, who has spent the last 20 years helping enterprise and mid-market companies take better care of their data. Ruth has also co-authored an excellent book on the subject named B2B Data-Driven: Marketing, Sources, Uses, and Results.    Ruth and I chat about several important topics.    First, we tackle the challenge of data degradation. When the rate of change on nearly any customer or prospect data set is 4% to 6% per month, all companies have to address the problem, this presents.    Second, we cover some thorny problems, out of a full set of 20+ in the book, that bedevils anyone who tries to deal with B2B data.    We also talk about why she is “opt-out” vs. “opt-in” and why this is not just the correct legal position but the appropriate one for B2B marketing leaders to consider.   Finally, we talk about new types of data sets like intent data, along with a host of other topics. You can learn more about Ruth's book here: https://www.amazon.com/B2B-Data-Driven-Marketing-Sources-Results/dp/1933199172

In this episode with talk with Ruth Stevens about all things B2B data, Data sources, Uses and Hygiene.

Listen while you eat a pizza on iTunes As part of a continuing series of interviews with executives on the 5 Most Important Things they have Learned in Business and Life, we spoke with author and consultant Ruth Stevens. ----more----Ruth discusses why culture is more important than money or title in a career choice, why being miserable in a job leads to poor work results, the difference between line jobs and staff jobs, three tips on self-employment, and why your personal life should never, never be sacrificed on the altar of a career (my take-away).  Bio Ruth P. Stevens is the author of three books, B2B Data-Driven Marketing: Sources, Uses, Results, Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing: Plan, Promote, Profit. Her expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants – IBM, Ziff-Davis and Time Warner. Ruth serves on the board of directors of Edmund Optics, a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York. She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University. Ruth’s consultancy;eMarketing Strategy is in New York. She was also named one of the most influential people in B2B Marketing by Cain’s B2B Magazine.   Sponsor for CRM Radio: Goldmine CRM  Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with     Windows server-based applications but looking to off-load their on-premises server equipment.

Babe Ruth’s legacy is eternal. That statement holds true some 80 years after he played his final big league game. From a stellar pitching record with the Boston Red Sox to an unbelievable home run-hitting ability that had been unseen before, Ruth’s career leaves little doubt as to who is baseball’s all-time greatest player. The Babe’s only living daughter, 98-year-old Julia Ruth Stevens, was more than happy to share some fond memories of her famous father. Photo courtesy of TenSportsClub.com Audio clips courtesy of “Just Pals”, “Baseball: Inning 4” by Ken Burns, MLB Productions and “Baseball: Inning 6” by Ken Burns

There is something about turning 40 that can drive a woman to take charge. We are going to discuss mid-life crises, husbands, divorce, and the overall feeling of being HAPPY today … on this edition of Frank Relationships. … Read more about this episode...

  In Episode #4 of the Peak Performance Podcast, I have an intimate conversation with Babe Ruth’s daughter, the great Julia Ruth Stevens. Having turned 97 years young recently, Julia shares her thoughts and memories of her father, the greatest baseball player who ever lived…”The Bambino,” “The Sultan of Swat,” or as Julia calls him…”Daddy.” […] The post PPP 004 MY INTERVIEW WITH BABE RUTH’S DAUGHTER, JULIA RUTH STEVENS appeared first on Ed Tseng.