Podcasts about sas software

In this episode of Swimming with Sharks, Kevin Dean, CEO of ManoByte, sits down with Wendy McHenry, the Head of Solutions Engineering at CData Software, for an insightful discussion on customer operations and the evolving tech landscape. Wendy brings a wealth of experience from her journey in tech, starting as a statistician and moving through various leadership roles in sales engineering, particularly in financial services and government sectors.Introduction:Kevin introduces Wendy McHenry, highlighting her impressive career trajectory from a statistician to a leader in solutions engineering. Wendy's unique path showcases her passion for technology and her commitment to improving customer experiences.Interview Highlights:Wendy's Career Path: Wendy shares her unconventional entry into tech, beginning as a statistician and transitioning into a sales engineer role at SAS Software. Her journey reflects a deep understanding of customer needs and the importance of aligning tech solutions with business goals.Challenges in Customer Operations: Wendy discusses the complexities customers face in today's competitive environment, emphasizing the difficulties of navigating tight budgets, internal reorganizations, and the fear of change. She underscores the need for companies to build trust and guide customers through tech modernization.AI and Automation in Tech: The conversation shifts to the role of AI and automation in reshaping the tech industry. Wendy offers insights into how these technologies are helping companies do more with less, while also raising important ethical considerations. She predicts that while AI will not eliminate tech jobs, it will significantly enhance efficiency and innovation.The Role of Data Analytics: Wendy, a data enthusiast at heart, explores the critical role data analytics plays in driving business decisions and improving customer outcomes. She highlights the importance of staying at the forefront of data science to address challenges in various industries, from financial services to emergency response.Diversity, Equity, and Inclusion in Tech: Wendy also shares her passion for DEI initiatives, particularly in creating psychologically safe workplaces. She emphasizes the importance of leaders fostering inclusive environments to drive positive change in the tech industry.Key Takeaways:Trust and Empathy: Building trust with customers is crucial in today's fast-changing tech landscape. Companies must listen to customer concerns and provide solutions that ease the fear of change.Leveraging AI for Efficiency: AI and automation are powerful tools that can help businesses maximize resources, but they must be implemented thoughtfully, with ethical considerations in mind.Data as a Driving Force: Data analytics is at the core of successful tech operations, enabling companies to make informed decisions and respond effectively to challenges.Inclusive Leadership: Creating diverse and inclusive teams is essential for fostering innovation and ensuring the tech industry remains a welcoming space for everyone.

I remember attending a talk many years ago, and the presenter said, “I've got this amazing tool called Lotus 123”, and he gave a practical demo of doing some calculations. People in the audience were stunned by the simplicity of its operation. It was the birth of the thing that drives many businesses … spreadsheets. They are just so simple to use, and we all love them. And so, in the PSNI (Police Service of Northern Ireland) data breach, it is a simple Excel spreadsheet that is being pin-pointed as the carrier of highly-sensitive information. Overall, in the breach, there were four major failings: A lack of training and awareness from those handling the FoI request. A lack of checking and sign-off within the process. Documents should be marked with the security classification, and access rights defined properly to highly confidential documents. The use of spreadsheets to store sensitive data. I hope that the first two are quite obvious in mitigating … send staff on cybersecurity courses, and improve your sign-off procedures. Now, let's turn on the mighty Microsoft Excel. So, what's wrong with spreadsheets? Well, they are NOT DATABASES and should not be used as a database. I've done quite a few code reviews and am always shocked by the number of back-end databases that use Microsoft Excel. Basically, Excel is a basic computing engine that is optimized for small problems and not for those that a database can cope with. But, the main weakness is that they have virtually no inbuilt security and should not be used for sensitive data. Unfortunately, Microsoft has never really properly integrated security into Excel, and even encrypted documents are flawed in their operation. The cyber-aware world has moved on from spreadsheets, and in many organisations, we see SAS (Software as a Service), which restricts access to data. Only those with the rights to access key elements of the data can get access to it. HR systems, too, are carefully guarded in cloud-based systems. In fact, moving your data into the public cloud really gives you an excellent viewpoint on how to protect sensitive data. I've seen some excellent data protection teams operating in banks, and much of their work is driven by automated software. I appreciate that data sometimes needs to be exported into a spreadsheet, but if it does, it should be encrypted in its form and not rely on the operating system to do this. Perhaps law enforcement — in places — is a decade behind the finance industry in setting up SOCs (Security Operations Centres), and where a well-run security infrastructure would be continually scanning for sensitive documents. Data protecting procedures have been implemented in many finance companies for years, and where scanners pick up documents that are stored in places they shouldn't be. Network scanners, too, can pin-point sensitive documents within the infrastructure, and also when sent outside the network. Any document that leaves an organisation such as the police should, at least, be triaged, no matter if it is for email or Web. The detection of telephone numbers, personal names and addresses in a document is fairly trival with the usage of regular expressions. An alert should have gone up with the loading of a file with so many personal details. Conclusions Policing needs to learn from this data breach. They need to increase awareness and implement training, along with better sign-off procedures. But, basically, the need to catch up with the rest of the world and implement proper safeguards on sensitive information. The days of marking a document as “confidential” are gone — we need better data handling, and spreadsheets are typically not part of this for highly sensitive information. I believe that the police and other government agencies can learn a great deal from the finance industry on cybersecurity practices. They are the most attacked sector, but have one of the lowest amounts of data breaches.

Join us on ELI as we dive into the world of entrepreneurship and gain inspiration from industry leaders. In this episode, we have the privilege of hosting Mahesh Krishnamoorthy, the Managing Director of Core Integra Consulting, a renowned RegTech platform specializing in labor law compliances and HR services for enterprises. Mahesh takes us on a captivating journey through his pre-entrepreneurial experiences, sharing insights from his background in banking, financial services, investment banking, and insurance. With a passion for setting up and transforming business units, Mahesh brings a unique perspective to the table. During our conversation, we explore the evolving landscape of labor law compliances and the government's focus on ease of doing business. Mahesh sheds light on the opportunities presented by this shifting landscape and explains how Core Integra Consulting is at the forefront of the industry, offering comprehensive technology solutions for labor law compliances. Their integrated software seamlessly integrates with HRMS, payroll systems, and accounting systems, revolutionizing the way organizations fulfill their compliance obligations. Discover how Core Integra Consulting is leading the charge in this space, with Mahesh discussing their SAS (Software-as-a-Service) model and the growing number of clients opting for their technology-driven approach. With their national-level presence and unmatched expertise, Core Integra Consulting is transforming the way businesses handle labor law compliances. Don't miss this insightful episode packed with valuable knowledge and inspiring stories. Tune in now and gain a fresh perspective on entrepreneurship and the evolving world of labor law compliances with Mahesh Krishnamoorthy, the visionary Managing Director of Core Integra Consulting - RegTech Platform.

Drayton Wade, with a Clemson undergraduate degree and London School of Economics's (LSE) Master's degree decides to go back to get an MBA at Dartmouth Tuck School of Business. Left UIPath after their IPO The key data point for SAS (Software as Service Companies) – ARR (Annual Recurring Revenue) Drayton realized he enjoyed the chaos of start-ups instead of the structured systems of a public company. This led him to make a leap. Drayton realized he wanted to grow in sales development but also wanted to get an MBA to get more business experience. The lifeblood of all business is sales (8:45) Key to success for young people? “Seek out more responsibility. Add value.” (12:00) Different people are created for different companies AND even different stages of companies. You have to know what your gifting is and where you will thrive. What is the culture and what will be rewarded? (16:00)  To achieve "outsized" success you have to go “all-in.”  Do you know what you want? Do you know how you are designed? (19:00) Smaller college towns do a better job of fostering community and engagement.  Drayton joined Kogintos as Director of Business Development and Operations while he is finishing his MBA. www.Kognitos.com “Kognitos is the world's first automation solution that understands English. This means any business user can create, modify, and maintain automations. Kognitos can automate the many tasks that run your business such as quote generation, invoice processing, credit card payment reconciliation, bills of laden entry, or any other repetitive process.” Much of what you learn at a top-tier MBA program can be learned via www.Coursera.org  Drayton learns about the issues with impact investing and ESG and “greenwashing.” (32:00) Book Recommendations The Power Law – Sebastian Mallaby AI 2041 – Ten Visions for our Future – Kai-Fu Lee  Angel – Jason Calcanis The Firm – Duff McDonald The Terminal List – Jack Carr Amazon Unbound – Jack Stone Meditations – Marcus Aurelius The Daily Stoic  - Ryan Holiday How to use Meditations to control emotions (49:00)  The benefit of "first principle" thinking and removing emotions from a critical decision moment to stay focused on the logic of the issue. You will obtain better results and not make bad decisions. (52:00) Drayton wonders if Gen-Y has over-corrected and is too emotional and vulnerable and taking it to far. Emotions are not built and are not founded in logic.  Kognitos allows you to write in English and create automations for your business. (1:05:30) The story arch of data processing using from using coding languages like Python to Robotic Process Automation (RPA) to Kognitos…the process continues to get better all to help take data and clean it, process it, and give it to the right people so analysis can take place faster and cheaper. What do you look for in a job interview? Drayton asks Bob for the his Tennessee football prediction for the Florida game and 2022 regular season record  9-3 for the regular season  35-21 Vols over Florida (actual score 38-33) “Everything rises and falls on leadership!” John Maxwell

Per chi non ama gli abbonamenti per l'utilizzo di software, come Office 365, quello che viene chiamato SAS Software as a service, il prossimo 5 ottobre arriverà la versione da acquistare del nuovo Office 2021 sia per Mac che per pc.Cominciano ad apparire i primi benchmark di iPhone 13, il nuovo processore è una bomba.Ikea e Asus si preparano a lanciare i nuovi prodotti per gamers.La nuova opzione di Twitter per il pagamento dei creators è un flop totale.Buon ascolto!Per leggere la trascrizione integrale del podcast: https://www.mistergadget.tech/86885/microsoft-office-2021-disponibile-dal-prossimo-5-ottobre/

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: A new book by O’Reilly Press discusses product management for B2B software applications. It’s titled Building for Business. Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment. The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2CThe impact a direct sales team hasHow the scale of enterprise customers impacts product workThe need for effective collaborationUsing organizational knowledge The authors are Blair Reeves and Ben Gaines. Blair is a Principal Product Manager at SAS Software and has previously held senior roles at Demandware (now a Salesforce company) and IBM. Ben is a Group Product Manager for Adobe Analytics and previously managed digital analytics at ESPN.

We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product.  Blair Reeves is a Principal Product Manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now a Salesforce company) and IBM.   He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Follow him on Twitter at @BlairReeves. Learn more about your ad choices. Visit megaphone.fm/adchoices

These days the way we shop is changing more than ever before. We have smart speakers that we can talk to, “Alexa, order paper towels, oh and grab me a burger from Wendy’s as well.” And voilia, in comes your paper towels and Grub Hub delivers you lunch. Of course, this is just the power of shopping in the home. What is even more powerful is how these in-home experiences, mobile experiences and in the store experiences are all coming together. In the next few years, we will see technologies like IoT, Blockchain and Real Time Data and Analytics influence even more change in how we shop. Companies will know us better than ever before and they will be able to personalize to our needs. The outcomes will be so spot-on that consumers cannot even complain about the trade off of privacy because the convenience will be so invaluable. Brands will know what we want, when we want it, where we need it and more just by leveraging the data we input and provide every day just by going through our routines. Scary awesome we may say. And what about drone deliveries? We think stuff we order online gets here fast now, well it’s possible to get even faster. On this week’s episode of SMACTalk, we had SAS Software’s Dan Mithcell join us. Dan is a Principal Industry Consultant and Connected Consumer lead at SAS Softwre. In this episode, some of the topics and questions we covered with Dan included: What are the major drivers of adoption? In what ways is IoT a necessity? An opportunity? Describe the kinds of things can retailers do now with IoT that they couldn’t do before? What do the major capabilities retailers need to plan for to be ready for the 'Analytics of Things? Are there some data management and security challenges of IoT in retail? What are some of the organizational and other non-technological challenges? What are some key things that retail executives and technologists need to know and do to drive business value with IoT? Be sure to download and tune into this episode of SMACtalk brought to you in partnership with SAS Software (Link). We promise it is full of learnings that all business leaders can leverage in planning the future of their organizations. 

So you’ve got a million dollars that your looking to invest right?  It’s just sitting around in your side table or stuffed into the cushions on your couch but you know it should be invested somewhere so it can grow into two or three million.  You could invest in the stock market or real estate but that sounds so boring.  You want to invest in ideas, great ideas, and help them grow into a multi-billion dollar company like Amazon or Google.  If that’s your scenario, our guest today is the right guy to call.  Serial entrepreneur Mike Trotsky has started tech businesses, sold them, and connected hundreds of investors with opportunities to fund great tech ideas.  In our conversation, he breaks down the western frontier of investing into terms we can all understand.   Here’s an overview: How it all Started Mike went to college at Indiana University to be an audio engineer.  He and some friends started building online donation systems for political campaigns.  That business, called Worldview, grew and they became the tech behind a bunch of political campaigns in the late 1990’s.   Eventually they moved away from the consulting congressional campaigns and tried to go deeper into the dot com boom.  They couldn’t scale with consulting so they shifted to a tech solution to making rent payments.  This was the first tech solution they came up with that took on investors and was really scalable.    What is Sproutbox? As the name implies, Sprout Box offers everything a new seed business needs to blossom.  The investors are there, the expertise is there, and the services like lawyers, financial advisors, etc are there.  An entrepreneur who gets in isn’t guaranteed success but he or she couldn’t be set up better for it.  Most of the businesses they launched offered tech oriented SAS products.  That means Software as a Service.  In other words, the software that the business creates provides some kind of service.  That could be connecting a driver with someone who needs a ride (like Lyft or Uber), helping a beekeeper analyze her hives (like BeeCorp), or revolutionize software billing processes like Cheddar the business Mike would engage with beyond Sproutbox eventually becoming the CEO.   What is Cheddar? Cheddar is a business that created a billing system that sits behind a ton of SAS (Software as a Service) products.  It basically functions as the cash register for tech products.  Their product is on the cutting edge of tech billing helping companies to bill based on use (like your water bill).   ‘I’ve found this problem’ is way better than ‘I’ve got an Idea’     What are the investing steps entrepreneurs go through as there business grows? Every business goes through a different evolution, but here are the basic stages where entrepreneurs generally ask investors to join: Friends & Family Round ($10K to $50K)– As it sounds you pitch your company idea to the people closest to you and hope to raise small amounts of cash from them. This is a point where you can join an Accelerator as well.  These are basically programs the pay ten to fifty thousand dollars and help you get going.   Angel Investors ($50K-$300K) – These are individuals who may not know the entrepreneur personally but are generally connected in some way. They might be in the same town or connected through a local eco-system   Seed Stage ($500K-$4M) – Now groups of investors are involved. The business has proved itself and it’s shown an ability to scale   Series A, B, C, D – This is the big time. Major Venture Capital Firms (VCs) and making multimillion dollar bets on established businesses.  The entrepreneur has shown scalability and it’s just a matter of marketing the product and scaling.   IPO – Going public and being publicly traded on the stock market.           Special thanks to Mike Trotzke for taking the time to share the Sproutbox & Cheddar story with us.  You can find him at: Cheddar -  www.getcheddar.com Sproutbox – www.sproutbox.com   Learn more about us at: Our Site -  www.shineinsurance.com Our Blog - www.shineinsure.com/blog Our Podcast - www.scratchentrepreneur.com Our Course - www.newhomebuyersguide.net

  In just the past few years we have seen extraordinary change in the connected vehicle space. Companies like Tesla are launching new vehicles that don’t only provide thrills to drivers with their incredible speed and efficient electric motors, but they are also more connected than ever before with their ability to create usable data that can connect drivers and passengers more closely with their surroundings. In the next year, we will see a tidal wave of change come as the launch of 5G nears and this new technology finds its way into new vehicles. This technology will enable data streams to flow between vehicles, roads, buildings, cities and those tasked with making all of the aforementioned more safe and efficient.  There are also massive opportunities for vehicle data to be used beyond just smart cities and infrastructure, but also to reshape industries like auto insurance by making concepts such as usage based insurance possible to deliver a more personalized program and price. This is just one of many ways that the data can be used in a world of intelligently connected vehicles.  On this week’s episode of SMACTalk, we had SAS Software’s Lonnie Miller join us. Lonnie is a Principal Industry Consultant and Connected Vehicle Guru at SAS. In this episode, some of the topics and questions we covered with Lonnie included: How does analytics really help automotive companies who want to exploit their connected vehicle platforms? There’s a lot of talk about UBI (usage-based insurance). What are some implications on auto insurance services with a growing # of connected vehicles? What analytically-oriented technologies help connected vehicle strategies?    Be sure to download and tune into this episode of SMACtalk brought to you in partnership with SAS Software (Link). We promise it is full of learnings that all business leaders can leverage in planning the future of their organizations. 

We all are hearing about the impact that IoT and Analytics are having on the way we shop, however, by the time the consumer is seeing the impact of these groundbreaking technologies, they have already potentially had a major role in how the products and services were made and brought to market. This is because we have entered an era of the "Connected Supply Chain," and while many consumers don't fully grasp how this impacts their life, it does, in a big way. In this exciting episode of SMACtalk, co-hosts Daniel Newman and Brian Fanzo sat down with Roger Thomas who is the Principal Consultant for Connected Supply Chain at SAS Software. This conversation gives listeners an overview of the connected supply chain and helps business leaders get a handle on what leading companies are doing with their supply chain, how they are embracing technology to take their business to the next level and how companies can plan to embrace what is possible thanks to Analytics and IoT.  §  What are the latest IOT developments that supply chain leaders need to take note of? §  How do you avoid the traps of the ‘IOT science projects’ which fail to deliver value to the business? §  How should supply chain leaders structure their IOT initiatives to create a competitive advantage for their business? §  What roles can IOT play in supporting your organizations IBP and S&OP initiatives? §  What key metrics should supply chain leaders be watching to measure the effectiveness of their supply chain IOT initiatives? Be sure to download and tune into this episode of SMACtalk brought to you in partnership with SAS Software. We promise it is full of learnings that all business leaders can leverage in planning the future of their organizations. 

Daniel “ Dan” de Witte is a Business Coach, Digital Strategist and Entrepreneur dedicated to sharing his knowledge with small businesses who want to leverage the online market. As a business coach, Dan specializes in tailor business strategies, business development and automation. Working closely with businesses to identify their needs, Dan thinks outside the conventional box to develop easy to implement effective solutions. As the founder of the Outer Space Network, Dan has used his knowledge and experience in rapid growth and brand development to create an original mentoring and support platform. Although bright eyed and bushy tailed, Dan isn’t a stranger when it comes to starting and growing successful businesses, starting his professional career as an internationally published photographer. Daniel knows designs and presentation, his creative flare and instinct for presentation gives him a competitive edge in brand development.   Questions Tell us a little bit about yourself and your journey Could you explain to our listeners who are thinking of transitioning from brick and mortar to the online space, how it is that they can manage their customer experiences and do you think it’s different in managing that experience face to face versus online? What are some key indicators that need to be considered? In your new product Active Relay, could you share with us what are some ways you try to humanize that experience even though it’s automated? On a global level, how do you feel about customer service/ customer experience? What are some every day solutions that you would recommend to a small business owner to help them improve their customer experience? If you have a customer who wants to migrate from their existing email marketing plan with Aweber, Constant Contact etc, - would Active Campaign facilitate that migration? Please give us an example of how Zapier works and what does it really mean for a small business? How do you stay motivated everyday? What are some books that you have read that contributed to your success along your journey? What’s the one thing that’s going on in your life that you are really excited about that you are working on develop yourself or your people? Where can our listeners find you online? What is quote or saying that helps you stay on track and re-focus during times of adversity?   Highlights Dan de Witte stated that he officially launched a brand new tech product called Active Relay. He has moved from his coaching base platform into another SAS (Software as a Service). He stated that he would be where he’s at if the internet didn’t exist and that the crakes of what he does and stated that that’s inspiring, for instance, we’re doing this podcast over Skype when I’m in Jamaica and he’s in Australia and there’s nothing more inspiring and powerful than that. He loves adventure spots and love getting out has much as he can from the computer, although of lately he hasn’t had enough time away from the computer because of the launch of the new product but that’s definitely one of the aspects he enjoys in life because that’s the ultimate goal, creating these digital businesses or businesses that are enabled by the Internet is to give us more time, more freedom so that we can do the things that we love and enjoy doing but also spend time with family and friends that are valuable in our life. As an online Entrepreneur, Dan shared that branching into the online space can be overwhelming to start because there’s all the flashy whiz tool and everyone trying to tap the next best thing that you should jump on and use and he’s a big believer of simplicity, so starting with one platform and working your way up from there. To tie that in with the customer experience is humanizing that whole aspect. We can get caught up in creating automations and automated business processes that we end up automating ourselves or working ourselves out of the business which is a blessing and a curse at the same time, it’s a blessing because it gives us more time to and more freedom but a curse on the same token, we lose the one to one connectivity as you would if you were a traditional brick and mortar base business where you can actually build that relationship by a simple hand shake, exchange of a business card. When you go online, it becomes a lot of smoke and mirrors and one of the challenges a lot of businesses faces is making sure that they are messaging what they do in the offline space, the brick and mortar space is the same as what it would be in the online space and as humanizing as possible because at the end of the day, all we want to do is be a part of a community and what you are building in your brick and mortar businesses regardless if it’s Joe’s Tire Shop down the road, he’s got a community of people that come back to him time and time again because they built the relationship and what we want to do is to try and replicate that relationship in the online space. Dan shared some background information on his new product Active Relay, it is a payment platform that is designed around a CRM called Active Campaign, so they are the payment platform element of an email marketing CRM. They are selling digital products and digital services and even physical base products online, it’s quite a challenge for you the user to sell something without having to do a lot of configurations, multiple third party tools and at the end of the day it stacks up and become expensive for you the user or the seller of whatever you sell. The whole goal of Active Relay was to simplify and enable people to sell online smarter, better, faster. The second element to that is bridging the customer experience and making that 10 times faster. In the online payment space, which is where Dan is heavily focusing his energy is in that ecommerce space and around how can he bridge the relationship that they have offline and taking that online to becoming what they call a lead in the online space as well or an email prospect is taking that person from being just an email prospect to actually giving you their credit card over the Internet because that’s the next step, getting that credit card information from them. He stated that he is not going to go up to someone random in the street and go, “Will you marry me?” because 9 times out of 10 they are going to say no. There are the people that first move or advantage are the opportunist but 9 times out of 10, if someone walked up to you and asked you to marry them, you more than likely would say no. It’s the exact same in the online space, so what they have done in Active Relay is, they are enabling people to sell things online faster and smarter and simpler but they are also shortening the checkout experience depending on the experiences of people who listen to the podcast, when you purchase things online, you generally have to go find the product, add the product to the cart, confirm that’s the product you want in the cart then go to checkout and go through 2 or 3 steps in the checkout before you get your product. What Active Relay is design to do is put all of that onto the one page, so you clink on the link to buy the product, the product is on the order form, the information you need to fill out is on the order form, you it buy, you then get funneled into the Active campaign CRM and away you go. That’s how they have shortened that experience and taking that journey from being a bit of a barrier. What people have been finding online is that multiple steps or doing more than one thing at once, it becomes a real blocker in the space and everyone’s lazy and if it seems too hard, then we are going to cut away from it. He stated that you can take people on a wild journey and that’s the most exciting thing for him in the online space. You get to control the whole journey, you can do that in the offline space as well but you have a lot more control in the online space because they don’t get to ask you anything back, you get to tell them what they are doing on the next step, you give them the options, “Do you want to do this? Yes or No” you’re not doing “Do you want to do this? Yes or No or Maybe” that “maybe” is a lot of hesitation. So they want to make it as simple as possible for people to purchase your product online or even just be in your community online. Dan shared that he just got back from around the world trip and using the brick and mortar, the United States customer experience is phenomenal compared to Australia. He stated that Australia’s customer service is rubbish. He remembers walking into a classic American diner in New York, there was a lunch line waiting to get in and they put their names down on the list and waited to be seated and the head waiter /seater remembered their names and 45 minutes later after they had left and he was like “thanks Daniel and Lauren, I hope you enjoy the rest of your travels and safe travels back to Australia.” In the amount of time that he sat them down, sat 30 or 40 other people in the diner and he still remembers his name. They left the diner saying “that’s really cool”. That whole experience was amazing, just simply by remembering their name and you can do little things like that in the online space where you can send an automated sequence of emails and have someone’s first name in it because it feels more personal, the connection is more genuine and then you go to a café in Australia and it’s like “Good morning, what would you like?” that’s it, there’s no effort to build some form of relationship and then they deliver you the stuff and there’s no “enjoy”.  He stated that there are restaurants in Australia that are fantastic but the general consensus of the diners in Australia, the customer experience isn’t there from a personality stand point. Yanique stated that something as simple as remembering the customer’s name is very important. It’s powerful because regardless of where we are from in the world or what language you speak or what culture we are from, we all have something that is unique to us and that’s what people call us by and so you give someone your name, it’s important to use it and use it properly because it differentiates the experience and it sets that whole experience a part. Looking at what Daniel remembers from his trip, the food could have been good but he didn’t mention that the food was great, he mentioned that the fact that waiter was serving 30 or 40 other tables and he remembered you and your guest names and that’s what stood out in his mind. It is always the little things that separate the really good companies from the ones that doing the bare minimum. Daniel shared some everyday solutions for small businesses online to improve their customer experience – being authentic on Facebook and authentically telling the story of you, if you are one that always wear make-up everywhere and you’re all about the make-up and the aesthetics, then you need to genuinely portray that online in Facebook videos and pictures but if you are a person who loves building the relationship around who you are and authentically portraying that, you win as well. It’s like picking your digital persona to resonate what you are in real life because people can smell fake from a mile away. When you look at portraying your image online, you want to make sure that it is as authentic as you are in real life. The way to do that is to test it with your audience, ask your audience, “What do you think of our new website or what do you think of our new eBook or guide that we just release in the market space?” the ones that care will tell you and the ones who don’t care aren’t customers you’re going to have long term. He shared that in regards to tools that you must have – Active Campaign which is an email marketing CRM because you want to keep in contact with your people regardless if you own a brick and mortar business or not because at the end of the day we are all playing on out mobile phones, we’re all checking Facebook, so if you can be connected with them by simply sending them a email that is just touching base saying, “Hey, how is your day going?” that speaks wonders to building the relationship and you can do all of that with active campaign and it’s a really simply platform to start out, to get you online you looking at USD $9.00 a month. The other tool that he really loves is called Zapier which is a connectivity tool that connects anything that you can think of to anything you can think of in regards to online tools, it’s the junction box for PowerPoints so you can plug in to anything and it’s a great tool for increasing productivity and fast tracking a lot of internal stuff, for example, if a client does something, you want to be notified or if they email in some content, you want to upload it to something else, if someone schedules an appointment in your calendar and you want them to go into your email CRM to send them an email saying, “Thank you for booking in a time”, there’s so many things you can do with Zapier. WordPress, there are so many free platform out there to get you up and running like getting your website online but if you really want to increase your speed. He stated that why he recommend WordPress is that you can upload themes, you can connect it to any platform and what WordPress is, it’s essentially a CMS and that stands for Content Management System, so you would have a WordPress installation on your website and that would manage your whole system so that things like your homepage, your thank you page, your blogs and all of that gets managed in the WordPress element of your system. If you couple these 3 together and if they are done in the right way, you’re not only saving yourself time but also money in the process on developing your products and infrastructure but also, you’re improving your customer experience because all 3 applications are designed to make life easier and make life more efficient. Active Campaign would assist in on boarding – customers would have to do the migration themselves but it’s a very simple process. Dan stated he has a Zapier connection that connects an opt in form on his website and it connects to his CRM Active Campaign. He has a pop up on his website and this pop up doesn’t actually connect natively into Active Campaign – so he uses Zapier connection to send the data over. Dan also stated that he uses Slack, which is Facebook Chat for your staff. If a client certain number of actions over a particular time frame for example clicks on 3 emails, reads 4 blogs over the space of two weeks and has not purchased a product from me before. Dan de Witte says he wants Zapier to send a notification to his Slack Team to say, “Hey, can you personally follow up with John Smith because he has done x, y, and z in the last 2 weeks and not purchased a product.” This action shows we have someone on board that is paying attention what is happening and is reaching out to help them have a better experience.   Dan de Witte states that he’s burning the midnight oil as he’s up by 4:30 am most mornings and not in bed until 11:00 pm most nights just because of the launch of Active Relay. Dan states what motivates him is giving other people the opportunity to be more and do more in the online space. Giving others the flexibility, more time to do things that you really enjoy doing! Dan stated your staff in your business, if you are a Brick and Mortar, are your biggest brand ambassadors – if you are not inspiring and leading them then you are shooting yourself in the foot. Dan de Witte stated that he’s not much of book reader as he learns through doing, however, he would recommend Start with Why by Simon Sinek, Dan says anyone who wants to learn who why what you do will sell – this is the best book to read. The Art of the Start by Guy Kiyosaki. Dan further stated he reads a lot online and he learns a lot online. Yanique shared how learning for her online has been such a remarkable and great experience that she has learned so much from You Tube videos, reading articles, connecting with people in Facebook Groups and so she agreed with Dan that doing is definitely one of the best ways to learn quick. Dan de Witte says short answer would be Active Relay. Dan says he is thoroughly enjoying the journey he has been on with Active Relay over the last 6-8 months. He says he’s learning everyday about his users are selling online and how they would want to sell. Dan shared he’s newly married and he is thoroughly enjoying that personally that he’s doing now! Dan de Witte says listeners can find him on: www.goactiverelay.com www.activecampaign.com Dan de Witte Facebook Dan de Witte Twitter Dan de Witte shared one quote or saying that really connects with him all the time is “Logic will get you from A to B but creativity will take you anywhere.” Dan says we are all creative in some aspect.   Links Active Campaign Zapier Slack Start with Why by Simon Sinek The Art of the Start by Guy Kiyosaki

Martha Debayle y Antonio Carrillos nos dicen de dónde viene a dónde va nuestras información, fotos, películas, etc. ¡No te lo pierdas!

Martha Debayle y Antonio Carrillos nos dicen de dónde viene a dónde va nuestras información, fotos, películas, etc. ¡No te lo pierdas!